1 TRANSWORLD 2013 MEDIA PORTFOLIO SURF
2013 MEDIA PORTFOLIO
Last Update: 08/07/13 2 TRANSWORLD 2013 MEDIA PORTFOLIO SURF CONTENTS & CONTACTS
Contents
03-0503-06 06-0703-06 03-0608-09 10-19
Brand Introduction Our Audience Online Overview Online Opportunities Our Mission Customer Profile Traffic Statistics Advertising Brand History Customer Statistics Onlinr Syndication Opportunities Brand DNA Audience Metrics TWSURF.com
03-0620-21 03-06 22-23 24-26 27
Mobile Opportunities Database Marketing Experiential Creative Services Mobile Advertising Editorial E-newsletters Events Overview Creative Development Opportunities Custom / Sponsored Emails
Contact
ACCOUNT WESTERN INTEGRATED INTEGRATED ACCOUNT ACCOUNT REPRESENTATIVE AD DIRECTOR SALES DIRECTOR SALES DIRECTOR REPRESENTATIVE REPRESENTATIVE Matt Sims Durkin Guthrie Alex Brenard Kristen Ude Mike Bohley Louise Sper (760) 707-1921 (310) 363-4022 (310) 363-4038 (310) 363-4010 (310) 531-9062 (310) 363-4028 [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] 3 TRANSWORLD 2013 MEDIA PORTFOLIO SURF BRAND INTRODUCTION
Our Mission
Our mission is to showcase the sport and lifestyle of surfing in a fun, youthful, artistic, clever and evocative fashion to our online audience. 4 TRANSWORLD 2013 MEDIA PORTFOLIO SURF BRAND INTRODUCTION
Brand History
A REBEL IS BORN:
In 1999 surfing had grown stale. Surfers where complacent; competitions were lackluster. The leading surf magazines had become bland carbon copies of each other. Surfing was once rebellious, youthful and exciting, was, in a word, boring. Someone had to shake up the surf market and tell the young surfers of the world that it was ok to have fun! TransWorld SURF was born from the need of the surfing masses for something different. A voice of the new generation was born, and surf culture has never been the same. 5 TRANSWORLD 2013 MEDIA PORTFOLIO SURF BRAND INTRODUCTION
Brand DNA
“I’d go to have a cigarette and he’d go, ‘Oh, here, just take one of these. This was the pack that was in his pocket when he died.’ That right there was just PROGRESSIVE like, what…” EVOCATIVE FUN 6 TRANSWORLD 2013 MEDIA PORTFOLIO SURF OUR AUDIENCE
Customer Profile
OUR AUDIENCE
MEDIAN AGE
MALE “TRANSWORLD SURF MEANS THE YOUTH AUDIENCE OF SURFING TODAY. THERE’S A POINT OF % DIFFERENCE WITH TRANSWORLD, SOME IRREVERENCE MIXED WITH HONESTY, AND IT’S REFRESHING” – CHARLIE SETZLER, PRESIDENT, RUSTY 80
12-17 % 18-20 % 21+ % YEARS18 YEARS YEARS 19 27 36 7 TRANSWORLD 2013 MEDIA PORTFOLIO SURF OUR AUDIENCE
Audience Metrics
Website- 300K .Tv- 165K Mobile Website- 130K
Enewsletter- 32K Twitter- 37K Sponsored Newsletter- 37K
MONTHLY AUDIENCE 952,000
Facebook- 111K Instagram- 140K As of 08/07/13 8 TRANSWORLD 2013 MEDIA PORTFOLIO SURF ONLINE OVERVIEW
Online Statistics
ADVERTISING CAMPAIGNS RUNNING ON TWSURF.COM TYPICALLY OUTPERFORM AVERAGE MONTHLY TRAFFIC * twsurf.com THE INDUSTRY AVERAGE CTR OF .1%. • Page Views: 1,900,256. • Unique Visitors: 252,185 TWSURF.COM’S AVERAGE • Homepage Views: 194,225 • Photo Views: 967,802 CTR IS .3%. • Video Views: 236,572 • Time On Site: 5 min. 33 sec
SOCIAL NETWORKING PROPERTIES **
Facebook: 111,000 facebook.com/TransWorldSURF1999
Twitter: 37,000 @transworldsurf, @chriscotetws
Instagram: 140,000 transworld_surf
* April 2012 - August 2012 ** As of 08/06/13 9 TRANSWORLD 2013 MEDIA PORTFOLIO SURF ONLINE OVERVIEW
Online Content Syndication
DAILY MOTION • Total Views: 408,420 • http://www.dailymotion.com/Transworld
YOUTUBE • Total Views: 8,462,037 • Subscribers: 20,394 • http://www.youtube.com/transworld • http://www.youtube.com/transworldsurf
5Min Media • Total Views: 40,000 • http://www.5min.com/TransWorld%20Surf
Meta Cafe • Total Views: 220,000 Syndication Channels iTUNES • Total video downloads: 10,000 10 TRANSWORLD 2013 MEDIA PORTFOLIO SURF ONLINE OPPORTUNITIES
Standard Media Display 728x90 ROS DISPLAY UNIT Advertising Units
300x250 ROS DISPLAY UNIT 728x90 ROS DISPLAY UNITS • Positioned at the top of every page. • Rich media opportunities exist.
300x250 ROS DISPLAY UNITS • Positioned in the upper right column of the homepage adjacent to the editorial marquee. • Positioned in the right column of all interior pages adjacent to editorial content. • Rich media opportunities exist.
300x600 ROS DISPLAY UNITS • Positioned in the right column of every page. • Limited availability. • Rich media opportunities exist.
VIDEO PRE / POST ROLL • 15 second maximum pre-roll. • 30 second maximum post-roll
300x600 45% TOWER DISPLAY OF OUR AUDIENCE’S UNIT PURCHASING DECISIONS ARE INFLUENCED BY ONLINE ADVERTISING. 11 TRANSWORLD 2013 MEDIA PORTFOLIO SURF ONLINE OPPORTUNITIES
Weekly Homepage Brand Blocks PREMIUM ABOVE THE FOLD VISIBILITY - STRONG BRANDING PLACEMENT TAKEOVER TWSURF.COM’S HOMEPAGE! AND HIGH CTR AVERAGE. • Make a dramatic impact and engrave your message into the mind’s of our users with a homepage takeover!
• Available in weekly increments kicking off on Tuesdays.
• Pricing varies. Contact your rep for more details.
WEEKLY HOMEPAGE BRAND BLOCKS INCLUDE 1
1.) Fixed 728x90 positioned at the top of the homepage.
2.) Fixed 300x250 placed in the right column adjacent to the editorial marquee. 2 3.) Homepage background wallpaper for the first three (3) days of the brand block. 3 3 12 TRANSWORLD 2013 MEDIA PORTFOLIO SURF ONLINE OPPORTUNITIES
Tower Display Units
HOMEPAGE TOWER DISPLAY UNIT EDITORIAL TOWER DISPLAY UNIT
• Positioned in the right column adjacent to editorial feature well. • Positioned in the right column adjacent to editorial content on • Limited availability. Only 10 advertisers per month. all interior pages. • Limited availability. Only 10 advertisers per month.
LARGEST BANNER FOOTPRINT. 300x600 EDITORIAL HIGH VISIBILITY. TOWER DISPLAY UNIT
300x600 HOMEPAGE TOWER DISPLAY UNIT 13 TRANSWORLD 2013 MEDIA PORTFOLIO SURF ONLINE OPPORTUNITIES
Mega Ad Unit
• The “Mega Ad” is a high-impact unit that lives above the navigation bar on the HIGH USER TWSURF.com homepage. ENGAGEMENT AND • The unit expands on “mouse over” forcing editorial content downward revealing your message. ABOVE AVERAGE • Rich media opportunities exist within this ad unit. • Limited availability. Restricted to four (4) advertisers per month. DISPLAY CTR. • Offered in monthly increments. 14 TRANSWORLD 2013 MEDIA PORTFOLIO SURF ONLINE OPPORTUNITIES
Background Wallpapers
• Re-Skin TWSURF.com with your brand’s message. • Exclusive to your brand throughout campaign duration. • These background wallpapers are clickable to your desired URL. 15 TRANSWORLD 2013 MEDIA PORTFOLIO SURF ONLINE OPPORTUNITIES
Editorial Franchise Sponsorship
TAKE OWNERSHIP OF AN EDITORIAL FEATURE ON TWSURF. COM AND ORGANICALLY INTEGRATE YOUR BRAND INTO TRANSWORLD SURF’S EDITORIAL CONTENT! 3 HOMEPAGE INTEGRATION 1.) Brand logo integrated into editorial franchise marquee image. 2.) Brand logo placement on all sponsored franchise thumbnail images.
ONLINE FEATURE INTEGRATION 3.) Fixed 728x90 display unit located above sponsored editorial section. 5 4 5 4.) Fixed 300x600 tower display unit positioned in the right column adjacent to sponsored feature content. 5.) Custom branded background wallpaper. Clickable. 6.) Custom branded “tag” page where all sponsored content lives.
FRANCHISES AVAILABLE FOR SPONSORSHIP
• Model Search. • Cote’s Cube. • Five Flick Friday. • How-To. • Soundtrack. • Wednesday Wants. • Tour Talk. • Quivers. 1 • Go There. • Surf Nerd. • Custom opportunities exist. Ask your rep. for details. 6 2 16 TRANSWORLD 2013 MEDIA PORTFOLIO SURF ONLINE OPPORTUNITIES
Event Coverage Sponsorship
SPONSOR TRANSWORLD’S ONLINE EDITORIAL COVERAGE OF THE LARGEST EVENTS IN SURFING!
HOMEPAGE INTEGRATION 1.) Homepage brand block on TWSURF.com for one (1) day during event period (728x90 & 300x250 ad units). 2.) Custom background wallpaper on TWSURF.com homepage for one (1) day during event period. 3.) Inclusion in “mega ad” rotation throughout event period. 4.) Guaranteed marquee positioning with logo inclusion for event duration.
EVENT COVERAGE INTEGRATION 5.) 728x90 and 300x600 ad units target around all sponsored event coverage. 5 6.) Custom background wallpaper on all event coverage postings. 7.) Rights to video pre-roll or post-roll in all event video coverage (15 second maximum).
EVENTS AND DATES FOR 2012/13 (SUBJECT TO CHANGE) • North Shore Winter: Nov 12 - Dec 20. 6 7 5 6 • Pipe Pro Event: Jan 23 - Feb 4. • Gold Coast, Australia WCT Event: Feb 25 - Mar 7. • Fiji WCT Event: June 3-15. • US Open of Surfing: July 28 - Aug 5. 3 • Teahupoo WCT Event: Aug 16-27. 1 • ECSC: Aug 22-28. • Hurricane Season: Fall 2013. • Trestles WCT Event: Sept 16-22. 2 1 2 4 17 TRANSWORLD 2013 MEDIA PORTFOLIO SURF ONLINE OPPORTUNITIES
Target Your Team
ATHLETE TARGETED ADS Sponsor supplied 728x90 and 300x250 ad creative can be shown on articles and pages with content about or related to up to 30 specific tags (names) of sponsor’s choice. This program utilizes remnant ad space and offers no impression guarantees due to its highly targeted nature.
• 728x90 Display ad (jpg/gif, max 40k). • 300x250 Display ad (jpg/gif, max 40k). • 15-second video pre-roll. • List of 30 tags/team rider names or variations to target.
UPGRADES (ADDITIONAL FEES APPLY) • Up to 3 rotating ad creatives. • Monthly ad impression and click-thru reports.
ONLY $300 PER MONTH 18 TRANSWORLD 2013 MEDIA PORTFOLIO SURF ONLINE OPPORTUNITIES
Shop Program
PROGRAM DETAILS A Shop Profile Page: There will be a Core-centric shop finder on TWSURF.com where users can search for a listing of Core-centric surf shops in their area. Results will be delivered in order of proximity to the user. The profile page includes the following:
• Main Logo – 300px wide. • History/About – 200 words. • Contact Info – Address, Phone, Website Link. • Hours of Operation. • Social Widget – Twitter feed. ONLY $50 • Video embed. PER MONTH • 8 Photos. • Brands carried list. • SEO Optimization – Inbound links from TW.
Geo-targeted ads: 728x90 and 300x250 display units supplied by the shop will be shown to users who are determined by IP address to be within proximity of the shop. Ad creative can be changed out once every month.
UPGRADES (ADDITIONAL FEES APPLY) • Up to 3 business locations (additional profile pages). • Up to 3 rotating ad creatives. • Monthly ad impression and click-thru reports. 19 TRANSWORLD 2013 MEDIA PORTFOLIO SURF ONLINE OPPORTUNITIES
TransWorld.TV
EXCLUSIVE SPONSORSHIP OF TRANSWORLD’S ON-DEMAND VIDEO PLATFORM! 1 TransWorld.tv is the ultimate online on-demand video platform that offers compelling and relevant selections of action sports clips, trailers, webisodes, and live webcasts through a single website 3 viewable across multiple screens including mobile devices, personal computers, e-readers, and traditional television screens. The TransWorld.tv platform provides a unique way for advertisers to connect with our audience’s most prized interests, viewing videos of their favorite athletes putting it 4 on the line and blowing minds.
• 100% SOV throughout campaign time frame. • Simple layout with the video player dominating the center of the pages. 2 2 • Two ad units on each page, reducing clutter and increasing the effectiveness of the units.
SPOSORSHIP INCLUDES 1.) Two Fixed 728x90 displayunits located at the top and bottom of all pages. 2.) Clickable background wallpaper. 3.) “Powered by” branding in the top left corner of the video player. 4.) 15 second video pre-roll per daily unique visitor.
1 20 TRANSWORLD 2013 MEDIA PORTFOLIO SURF ONLINE OPPORTUNITIES
Mega Mobile Ad Unit
A HIGH IMPACT MOBILE ADVERTISING OPPORTUNITY!
• 300x50 ad unit that expands to 300x150 on click (HTML5, .jpg or .gif only). • Positioned at the bottom of the mobile site. 21 TRANSWORLD 2013 MEDIA PORTFOLIO SURF ONLINE OPPORTUNITIES
Standard Mobile Ad Unit
100% SOV THROUGHOUT CAMPAIGN TIME FRAME!
• The only ad unit on the TWSURF.com mobile site. • 300x50 fixed ad unit (HTML5, .jpg or .gif only). • .7% average CTR with several campaigns averaging over 1% CTR.
THE MOBILE AD UNIT AVERAGES A CTR OF .7%.
THE HIGHEST DISPLAY CTR AVERAGE ON THE TRANSWORLD NETWORK. 22 TRANSWORLD 2013 MEDIA PORTFOLIO SURF DATABASE MARKETING
E-newsletter Opportunities
E-NEWSLETTER OVERVIEW TransWorld SURF email marketing is a cost effective way to deliver your brand’s message directly to your target consumer’s inbox. Our email marketing programs offer immediate, highly measurable results, and deliver a high return on investment. The TransWorld SURF e-newsletter is sent twice a month to a 100% opt-in, highly engaged audience. These e-newsletters are an effective way to reach the surf enthusiast and consumer.
The open and click-through rates of these email programs consistently exceed benchmark performance standards. Combine these email marketing programs with your print and online advertising to drive consumer engagement, boost website traffic, and increase conversions and sales.
LIST SIZE INFORMATION • Editorial e-newsletter: 31,460 opt-in subscribers.
EMAIL PERFORMANCE • Average open rate: 15%. • Average CTR: 4%.
AVAILABLE AD UNITS • 728x90 • 300x250 • 300x600 • Takeover / Brand Block (728x90, 300x600, Background Wallpaper) • Video Widget • Branded Editorial Sections 23 TRANSWORLD 2013 MEDIA PORTFOLIO SURF DATABASE MARKETING
Custom / Sponsored Email Opportunities
CUSTOM / SPONSORED EMAIL OVERVIEW TransWorld SURF sponsored email marketing is the fastest way to engage the TW audience with your brand’s message. Sponsored emails are proven to boost website traffic and increase conversions and online sales. Use our custom email programs as an effective way to deliver custom surveys, contests and other unique branding promotions in a targeted and timely manner. Here are examples of how you can utilize sponsored emails to help accomplish your marketing goals:
CONTESTS Contests help to drive audience interaction with your brand and provide you with consumer opt-in data capture opportunities.
CUSTOM SURVEYS & POLLS Ask your target demographic questions you want answered to better understand your consumer market! TransWorld SURF will program and roll out easy to navigate surveys in addition to providing a quantitative analysis from the results. SPECIAL OFFERS Utilize a sponsored email to offer unique discounts or special coupons to the TransWorld SURF audience. LIST SEGMENTATION / BEHAVIORAL TARGETING Capitalize on TransWorld’s ability to send an email out to a target geographic or demographic audience. LIST SIZE INFORMATION • Sponsored / custom email: 36,773 opt-in subscribers. EMAIL PERFORMANCE • Average open rate: 14.4% • Average CTR: 1.6% 24 TRANSWORLD 2013 MEDIA PORTFOLIO SURF EVENTS
The US Open Of Surfing
THE LARGEST ACTION SPORTS EVENT IN THE WORLD!
Beginning in 1959 as the U.S. Championships, the U.S. Open of Surfing in Huntington Beach, California has grown to become the most attended action sports event in the world. As the only 6-star WQS/ASP event in North America, the U.S. Open attracts the sport’s top professionals and most promising up-and- comers. In addition, over 1 million spectators descend upon “Surf City” throughout the event time frame.
TransWorld SURF would like to partner with your brand and give you the opportunity to put your product and brand message in front of over half a million consumers. Custom integration opportunities exist. Contact your rep for more details.
Where: Huntington Beach, California
When: August 2013 25 TRANSWORLD 2013 MEDIA PORTFOLIO SURF EVENTS
Volcom Pipe Pro
EVENT OVERVIEW:
In 2010, Volcom held its first ever ASP World Tour event at the world famous Banzai Pipeline on Oahu’s North Shore. The Volcom Pipe Pro was one of the most unique, memorable and watched events in the history of the ASP.
The 2011 and 2012 event was held in some of the best conditions and the exposure grew to new levels. Volcom is excited to announce the return of this esteemed event in January 2013.
• $130,000 WQS 5-Star ASP Event. • 100+ Worldwide Competitors. • TV Broadcast: Time Warner, Oceanic Cable, Fuel TV Australia, ESPN Brasil. • Live Webcast available on the following websites: volcom.com, surfline.com, twsurf.com. • 24-hours of Live Competition. • Lowest Environmental Impact of Any ASP Event.
Where: Banzai Pipeline, North Shore, Oahu
When: January 27th - February 7th, 2013
Sponsorship opportunities exist through TransWorld SURF as the official media partner. Contact your rep. for additional details. 26 TRANSWORLD 2013 MEDIA PORTFOLIO SURF EVENTS
Volcom Fiji Pro
EVENT OVERVIEW
• The 2013 Volcom Fiji Pro will be one destination of the 12 stop ASP world tour. • $425,000 prize purse ASP world title tour event. • The world’s top 34 surfers will compete in the incredible waves of Fiji to earn valuable points to become the next ASP world champion. • 27 hours of live competition over 6 days. • “Free Surf” session web casted. Last year’s “Free Surf” session went down in history as one of the biggest days surfed. • Defending champion Kelly Slater will return to defend his title at his favorite stop on the Tour.
Where: Tavarua, Fiji
When: June 3-15, 2013
Sponsorship opportunities exist through TransWorld SURF as the official media partner. Contact your rep. for additional details. 27 TRANSWORLD 2013 MEDIA PORTFOLIO SURF CREATIVE DEVELOPMENT SERVICES
Creative Services
TransWorld Media has the resources and experience to develop a creative marketing strategy that resonates authentically and credibly with the Action Sports demographic. Contact your rep for more details.
Services: Digital / Email Marketing / Point-of-purchase / Events / One-off’s
Clients Include: UFC, Gatorade, Alli Sports, Ballpark, Gore-Tex, Toray UltraSuede, Ride Utah, Salomon/Bonfire, Nike, Farmer John, Casio, Keystone Resort, Dodge and more.
SponSored Section BMX FINALs - sALT LAKe CITY, uT Mike Payne Takes The BMX Park win At June 12, 2010 Gatorade Free Flow Tour Finals Las Vegas-native Mike Payne won the from Spencer Bass – but his 91.00 stood the Gatorade Free Flow Tour BMX park finals, test of time. Photos: using his first-run score to earn the title of 2010 champion. The rest of the podium was The battle for second came down to dominated by Australians, with Andrew Australians Ahumada and Farrugia. With Alex Landeros Crowned Ahumada and Shanon Farrugia claiming Ahumada sitting in third place after the First Dirt Champion second and third, respectively. first heat, Farrugia bumped his fellow Ozzie off the podium with a 270 double whip and At Gatorade Free Flow With Reggie Runion holding the early tailwhip to barspin that earned him an 89.25 lead thanks to a huge flair transfer and a and third place when it was all said and done. Tour Finals Superman seatgrab, Payne threw down flairs Not to be outdone, Ahumada fired off a flair Alex Landeros won the first ever BMX dirt and tuck no-handers throughout the course, whip, opposite flair and 360 tailwhip over the event at the Gatorade Free Flow Tour Finals ending his run with a tailwhip lookback over spine in his second run for a 90.25 to reclaim in Salt Lake City. One of the final riders to the box. The run was the first to crack into a spot in the top three. drop into the dirt jumps, Landeros waited the 90s, and Payne sat atop the leaderboard until his final run to unleash his most tech with a 91.00. BMX PARK ResuLTs tricks, claiming the lead and the overall title. Jason Lopez finished in second, while Daniel Though the rest of the 20-man field did their 1. Mike Payne 91.00 Sandoval rounded out the podium in third. best to dethrone Payne – including a barspin 2. Andrew Ahumada 90.25 540 footjam from Gary Nilsson, a triple 3. Shannon Farrugia 89.25 Trailing both Lopez and Sandoval going into tailwhip by Daniel Sandoval and a huge 4. Reggie Runion 88.50 the final set of runs, Landeros’ third trip tailwhip drop-in off the Mountain Dew wall 5. Keith Schmidt 87.50 through the dirt jumps included a double whip, suicide no-hander and a flip whip to late Superman to leapfrog into the lead with a 93.25.
Though they had identical 91.75 scores at the end of the night, Lopez took second place over Sandoval due to his second-best score, thanks in large part to his 360 double tailwhip on the last set.
Sandoval achieved his high score early in the competition, using a barspin to tuck no- hander and double tailwhip to become the first rider to crack into the 90s. BMX DIRT ResuLTs 1. Alex Landeros 93.25 2. Jason Lopez 91.75 3. Daniel Sandoval 91.75 4. Larry Edgar 90.37 5. Spencer Scott 86.00
The GAToRADe FRee FLow TouR helPing ams go from flow To Pro
The Gatorade Free Flow Tour has been kicking it for six years now, and the Tour is all about finding the next big thing in the am world and giving those guys the chance to make the jump from Flow to Pro.
With nearly 50 contests across the country this past summer, the winners of each contest won a paid trip to the Dew Tour’s Salt Lake City stop to compete in the Gatorade Free Flow Tour finals. With the BMX park and dirt wins at the Finals, both Payne and Landeros earn another trip, this time to Las Vegas in October, to compete against the top pros in the Dew Tour Championships, held October 14–17. To follow their journey from “Flow to Pro,” visit Allisports.com and click on the Gatorade Free Flow Tour tab for all the latest news on the 2010 champions.
For more info and exclusive contests visit: http://gatoradefreeflowtour.transworld.net