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2013 Media Portfolio Surf 1 TRANSWORLD 2013 MEDIA PORTFOLIO SURF 2013 MEDIA PORTFOLIO Last Update: 08/07/13 2 TRANSWORLD 2013 MEDIA PORTFOLIO SURF CONTENTS & CONTACTS Contents 03-0503-06 06-0703-06 03-0608-09 10-19 Brand Introduction Our Audience Online Overview Online Opportunities Our Mission Customer Profile Traffic Statistics Advertising Brand History Customer Statistics Onlinr Syndication Opportunities Brand DNA Audience Metrics TWSURF.com 03-0620-21 03-06 22-23 24-26 27 Mobile Opportunities Database Marketing Experiential Creative Services Mobile Advertising Editorial E-newsletters Events Overview Creative Development Opportunities Custom / Sponsored Emails Contact ACCOUNT WESTERN INTEGRATED INTEGRATED ACCOUNT ACCOUNT REPRESENTATIVE AD DIRECTOR SALES DIRECTOR SALES DIRECTOR REPRESENTATIVE REPRESENTATIVE Matt Sims Durkin Guthrie Alex Brenard Kristen Ude Mike Bohley Louise Sper (760) 707-1921 (310) 363-4022 (310) 363-4038 (310) 363-4010 (310) 531-9062 (310) 363-4028 [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] 3 TRANSWORLD 2013 MEDIA PORTFOLIO SURF BRAND INTRODUCTION Our Mission Our mission is to showcase the sport and lifestyle of surfing in a fun, youthful, artistic, clever and evocative fashion to our online audience. 4 TRANSWORLD 2013 MEDIA PORTFOLIO SURF BRAND INTRODUCTION Brand History A REBEL IS BORN: In 1999 surfing had grown stale. Surfers where complacent; competitions were lackluster. The leading surf magazines had become bland carbon copies of each other. Surfing was once rebellious, youthful and exciting, was, in a word, boring. Someone had to shake up the surf market and tell the young surfers of the world that it was ok to have fun! TransWorld SURF was born from the need of the surfing masses for something different. A voice of the new generation was born, and surf culture has never been the same. 5 TRANSWORLD 2013 MEDIA PORTFOLIO SURF BRAND INTRODUCTION Brand DNA “I’d go to have a cigarette and he’d go, ‘Oh, here, just take one of these. This was the pack that was in his pocket when he died.’ That right there was just PROGRESSIVE like, what…” EVOCATIVE FUN 6 TRANSWORLD 2013 MEDIA PORTFOLIO SURF OUR AUDIENCE Customer Profile OUR AUDIENCE MEDIAN AGE MALE “TRANSWORLD SURF MEANS THE YOUTH AUDIENCE OF SURFING TODAY. THERE’S A POINT OF % DIFFERENCE WITH TRANSWORLD, SOME IRREVERENCE MIXED WITH HONESTY, AND IT’S REFRESHING” – CHARLIE SETZLER, PRESIDENT, RUSTY 80 12-17 % 18-20 % 21+ % YEARS18 YEARS YEARS 19 27 36 7 TRANSWORLD 2013 MEDIA PORTFOLIO SURF OUR AUDIENCE Audience Metrics Website- 300K .Tv- 165K Mobile Website- 130K Enewsletter- 32K Twitter- 37K Sponsored Newsletter- 37K MONTHLY AUDIENCE 952,000 Facebook- 111K Instagram- 140K As of 08/07/13 8 TRANSWORLD 2013 MEDIA PORTFOLIO SURF ONLINE OVERVIEW Online Statistics ADVERTISING CAMPAIGNS RUNNING ON TWSURF.COM TYPICALLY OUTPERFORM AVERAGE MONTHLY TRAFFIC * twsurf.com THE INDUSTRY AVERAGE CTR OF .1%. • Page Views: 1,900,256. • Unique Visitors: 252,185 TWSURF.COM’S AVERAGE • Homepage Views: 194,225 • Photo Views: 967,802 CTR IS .3%. • Video Views: 236,572 • Time On Site: 5 min. 33 sec SOCIAL NETWORKING PROPERTIES ** Facebook: 111,000 facebook.com/TransWorldSURF1999 Twitter: 37,000 @transworldsurf, @chriscotetws Instagram: 140,000 transworld_surf * April 2012 - August 2012 ** As of 08/06/13 9 TRANSWORLD 2013 MEDIA PORTFOLIO SURF ONLINE OVERVIEW Online Content Syndication DAILY MOTION • Total Views: 408,420 • http://www.dailymotion.com/Transworld YOUTUBE • Total Views: 8,462,037 • Subscribers: 20,394 • http://www.youtube.com/transworld • http://www.youtube.com/transworldsurf 5Min Media • Total Views: 40,000 • http://www.5min.com/TransWorld%20Surf Meta Cafe • Total Views: 220,000 Syndication Channels iTUNES • Total video downloads: 10,000 10 TRANSWORLD 2013 MEDIA PORTFOLIO SURF ONLINE OPPORTUNITIES Standard Media Display 728x90 ROS DISPLAY UNIT Advertising Units 300x250 ROS DISPLAY UNIT 728x90 ROS DISPLAY UNITS • Positioned at the top of every page. • Rich media opportunities exist. 300x250 ROS DISPLAY UNITS • Positioned in the upper right column of the homepage adjacent to the editorial marquee. • Positioned in the right column of all interior pages adjacent to editorial content. • Rich media opportunities exist. 300x600 ROS DISPLAY UNITS • Positioned in the right column of every page. • Limited availability. • Rich media opportunities exist. VIDEO PRE / POST ROLL • 15 second maximum pre-roll. • 30 second maximum post-roll 300x600 45% TOWER DISPLAY OF OUR AUDIENCE’S UNIT PURCHASING DECISIONS ARE INFLUENCED BY ONLINE ADVERTISING. 11 TRANSWORLD 2013 MEDIA PORTFOLIO SURF ONLINE OPPORTUNITIES Weekly Homepage Brand Blocks PREMIUM ABOVE THE FOLD VISIBILITY - STRONG BRANDING PLACEMENT TAKEOVER TWSURF.COM’S HOMEPAGE! AND HIGH CTR AVERAGE. • Make a dramatic impact and engrave your message into the mind’s of our users with a homepage takeover! • Available in weekly increments kicking off on Tuesdays. • Pricing varies. Contact your rep for more details. WEEKLY HOMEPAGE BRAND BLOCKS INCLUDE 1 1.) Fixed 728x90 positioned at the top of the homepage. 2.) Fixed 300x250 placed in the right column adjacent to the editorial marquee. 2 3.) Homepage background wallpaper for the first three (3) days of the brand block. 3 3 12 TRANSWORLD 2013 MEDIA PORTFOLIO SURF ONLINE OPPORTUNITIES Tower Display Units HOMEPAGE TOWER DISPLAY UNIT EDITORIAL TOWER DISPLAY UNIT • Positioned in the right column adjacent to editorial feature well. • Positioned in the right column adjacent to editorial content on • Limited availability. Only 10 advertisers per month. all interior pages. • Limited availability. Only 10 advertisers per month. LARGEST BANNER FOOTPRINT. 300x600 EDITORIAL HIGH VISIBILITY. TOWER DISPLAY UNIT 300x600 HOMEPAGE TOWER DISPLAY UNIT 13 TRANSWORLD 2013 MEDIA PORTFOLIO SURF ONLINE OPPORTUNITIES Mega Ad Unit • The “Mega Ad” is a high-impact unit that lives above the navigation bar on the HIGH USER TWSURF.com homepage. ENGAGEMENT AND • The unit expands on “mouse over” forcing editorial content downward revealing your message. ABOVE AVERAGE • Rich media opportunities exist within this ad unit. • Limited availability. Restricted to four (4) advertisers per month. DISPLAY CTR. • Offered in monthly increments. 14 TRANSWORLD 2013 MEDIA PORTFOLIO SURF ONLINE OPPORTUNITIES Background Wallpapers • Re-Skin TWSURF.com with your brand’s message. • Exclusive to your brand throughout campaign duration. • These background wallpapers are clickable to your desired URL. 15 TRANSWORLD 2013 MEDIA PORTFOLIO SURF ONLINE OPPORTUNITIES Editorial Franchise Sponsorship TAKE OWNERSHIP OF AN EDITORIAL FEATURE ON TWSURF. COM AND ORGANICALLY INTEGRATE YOUR BRAND INTO TRANSWORLD SURF’S EDITORIAL CONTENT! 3 HOMEPAGE INTEGRATION 1.) Brand logo integrated into editorial franchise marquee image. 2.) Brand logo placement on all sponsored franchise thumbnail images. ONLINE FEATURE INTEGRATION 3.) Fixed 728x90 display unit located above sponsored editorial section. 5 4 5 4.) Fixed 300x600 tower display unit positioned in the right column adjacent to sponsored feature content. 5.) Custom branded background wallpaper. Clickable. 6.) Custom branded “tag” page where all sponsored content lives. FRANCHISES AVAILABLE FOR SPONSORSHIP • Model Search. • Cote’s Cube. • Five Flick Friday. • How-To. • Soundtrack. • Wednesday Wants. • Tour Talk. • Quivers. 1 • Go There. • Surf Nerd. • Custom opportunities exist. Ask your rep. for details. 6 2 16 TRANSWORLD 2013 MEDIA PORTFOLIO SURF ONLINE OPPORTUNITIES Event Coverage Sponsorship SPONSOR TRANSWORLD’S ONLINE EDITORIAL COVERAGE OF THE LARGEST EVENTS IN SURFING! HOMEPAGE INTEGRATION 1.) Homepage brand block on TWSURF.com for one (1) day during event period (728x90 & 300x250 ad units). 2.) Custom background wallpaper on TWSURF.com homepage for one (1) day during event period. 3.) Inclusion in “mega ad” rotation throughout event period. 4.) Guaranteed marquee positioning with logo inclusion for event duration. EVENT COVERAGE INTEGRATION 5.) 728x90 and 300x600 ad units target around all sponsored event coverage. 5 6.) Custom background wallpaper on all event coverage postings. 7.) Rights to video pre-roll or post-roll in all event video coverage (15 second maximum). EVENTS AND DATES FOR 2012/13 (SUBJECT TO CHANGE) • North Shore Winter: Nov 12 - Dec 20. 6 7 5 6 • Pipe Pro Event: Jan 23 - Feb 4. • Gold Coast, Australia WCT Event: Feb 25 - Mar 7. • Fiji WCT Event: June 3-15. • US Open of Surfing: July 28 - Aug 5. 3 • Teahupoo WCT Event: Aug 16-27. 1 • ECSC: Aug 22-28. • Hurricane Season: Fall 2013. • Trestles WCT Event: Sept 16-22. 2 1 2 4 17 TRANSWORLD 2013 MEDIA PORTFOLIO SURF ONLINE OPPORTUNITIES Target Your Team ATHLETE TARGETED ADS Sponsor supplied 728x90 and 300x250 ad creative can be shown on articles and pages with content about or related to up to 30 specific tags (names) of sponsor’s choice. This program utilizes remnant ad space and offers no impression guarantees due to its highly targeted nature. • 728x90 Display ad (jpg/gif, max 40k). • 300x250 Display ad (jpg/gif, max 40k). • 15-second video pre-roll. • List of 30 tags/team rider names or variations to target. UPGRADES (ADDITIONAL FEES APPLY) • Up to 3 rotating ad creatives. • Monthly ad impression and click-thru reports. ONLY $300 PER MONTH 18 TRANSWORLD 2013 MEDIA PORTFOLIO SURF ONLINE OPPORTUNITIES Shop Program PROGRAM DETAILS A Shop Profile Page: There will be a Core-centric shop finder on TWSURF.com where users can search for a listing
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