Carmarthenshire: the Cycling Hub of Wales Cycling Strategy January 2018 Carmarthenshire: the Cycling Hub of Wales | Cycling Strategy JANUARY 2018
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CWM RHAEADR CRYCHAN FOREST LLANDOVERY Carmarthen to Merlin Druid Newcastle Emlyn Route BRECHFA NCN 47 Carmarthen to Brechfa Merlin Wizard CARMARTHEN Route ST. CLEARS LLANDYBIE CROSS HANDS AMMANFORD KEY: NCN 4 NCN ROUTE 4 NCN ROUTE 47 ACTIVE TRAVEL TOWNS KIDWELLY MOUNTAIN BIKE NCN 47 BASE WALES COASTAL LLANELLI PATH BURY PORT NCN 4 VELODROME LLANGENNECH & HENDY Carmarthenshire: The Cycling Hub of Wales Cycling Strategy January 2018 Carmarthenshire: The Cycling Hub of Wales | Cycling Strategy JANUARY 2018 Background This Cycling Strategy presents a vision designed to make Carmarthenshire ‘The Cycling Hub of Carmarthenshire already has a well-established cycling product. The development of the Wales’. exciting Twyi Valley Cycle Path, the Millennium Coastal Path and the Amman Valley Cycle Path all combine to offer excellent off road cycling opportunities. When opened, the refurbished The aims and objectives of the Strategy have been developed following extensive consultation Velodrome will be one of only two in Wales. While in 2018, Carmarthenshire will host a Stage with a wide range of Stakeholders. of Tour of Britain. This Strategy strikes a balance between developing and promoting cycling for everyday local This Strategy plays a key role in supporting the delivery of not only Active Travel but of all journeys and delivering infrastructure and events capable of attracting the world’s top cyclists aspects of cycling across the County. The Strategy is developed around the following 5 key to Carmarthen. themes, each of which are designed and tailored to maximise cycling opportunities and to The Active Travel (Wales) Act 2013 provides the foundation upon which this Strategy is boost participation across all ages and all levels of ability. developed. The Act requires Local Authorities to promote and develop infrastructure to encourage increased walking and cycling in local communities. Infrastructure & Facilities At the beginning of the Active Travel process in 2103 Carmarthenshire had an Existing Route Education Training & Development Network covering 100 kilometres across 9 Active Travel towns. In November 2017, as part of Events the Integrated Network Map submission, Carmarthenshire added an additional 25 kilometres Tourism to the Active Travel Network. The 2017 Active Travel submission to Welsh Government contained plans for continuous route and network improvement over a 15 year period. Marketing & Branding IO CYM EIC RU B S T N E Y L A W B W L F O N O A C B U H T H G E CYCLIN 1 Carmarthenshire: The Cycling Hub of Wales | Cycling Strategy JANUARY 2018 Our Vision: Carmarthenshire; The Cycling Hub of Wales 3 Section 1: Introduction • This section provides background information. • It introduces the Active Travel Act and presents potential cycling opportunities. 7 Section 2: Benefits of Cycling • Health, Social, Environmental, Economic and Tourism benefits of increased cycling are presented in this Chapter. 13 Section 3: Strategic Objectives • The 10 year Action Plan is introduced here. 17 Section 4: Infrastructure & Facilities • This Section focus on Active Travel, major projects and policy matters alongside Active Travel Design Guidance on infrastructre such as secure storage and access control issues are presented in this section. 26 Section 5: Education, Development & Training • Education and training programmes are presented here along with recommendations designed to increase participation levels. 32 Section 6: Events • Section 6 presents the different events and activities that could be hosted by Carmarthenshire. 36 Section 7: Tourism • This section focusses on promoting and developing the tourism infrastructure IO CYM EIC RU in the County. B S T N E Y L A 42 Section 8: Marketing & Branding W B W L F O • Section 8 presents a series of recommendations designed to develop a more N O A C B integrated approach to marketing and branding cycling opportunities in the U H County. T H G E CYCLIN 2 Section 1 INTRODUCTION 3 Carmarthenshire: The Cycling Hub of Wales | Cycling Strategy JANUARY 2018 1. Introduction 1.1 Background 1.2 Carmarthenshire Cycling is growing in popularity. Since 2007 the amount of vehicle miles travelled by bicycle in Located in West Wales, Carmarthenshire is the third largest county in Wales, covering some the UK has increased annually. 19% more vehicle miles were cycled in 2011 than in 2007. Cycle 2,365e squar kilometres. With a population of 183,800 and a density of 0.8 (2011 census), the ownership in Wales has grown over the last 10 years. An estimated 46% of households in county is listed as the 4th highest populated in Wales. Wales now own a bike1. The county has 3,487 kilometres of road network and over 80 miles of coastline. In 2014 the An example of this national trend is that Transport for London predicts that if current rates of County attracted over 3.1 million visitors, generating over £340 million for the local economy. growth continue there will be more bicycles entering the City Of London than cars in the next few years. The number of rush hour car drivers fell from 137,000 in 2000 to 64,000 in 2014, The county has good connectivity with regional and national links across Wales by road, rail while the number of cyclists trebled from 12,000 to 36,000 over the same period2. and sea (Figure 1.1). In Wales, the Active Travel (Wales) Act 2013 means that Local Authorities are legally bound to plan and provide a comprehensive network of routes so that walking and cycling become the most desirable ways to get around for everyday journeys. This will inevitably lead to an increase in the number of journeys undertaken by foot and bicycle. Carmarthenshire County Council has been proactive in supporting and developing walking and cycling over recent years complying and promoting the principles of the Active Travel (Wales) Act 2013. However, a step change is required to achieve the aspiration of making Carmarthenshire the number one destination for cycling in Wales. This cycling strategy sets out an ambitious programme to achieve the vision of making: ‘Carmarthenshire: The Cycling Hub of Wales’ IO CYM EIC RU B S T N E Y L A W B W Figure 1.1 - Connectivity Map L F O N O A C B U 1 Welsh Transport Statistics 2010 H T H G 2 Source: www.autoevolution.com/news/london-car-traffic-halved-over-the-course-of-the-last-15-years-bicycles-trebled- E CYCLIN 104340.html (Date Accessed: January 2016) 4 Carmarthenshire: The Cycling Hub of Wales | Cycling Strategy JANUARY 2018 Opportunities There are huge opportunities for local authorities who want to invest in and promote cycling. One of the greatest opportunities in growing cycling exists amongst the young. Enabling every child in Carmarthenshire to learn to ride a bike will help develop active travel habits that will Cycle event hosting could provide an opportunity to highlight Carmarthenshire on a national continue into adulthood and ensure future generations make more sustainable journey and international scale as well as assist in growing tourism. For example, for three days in July choices. This will also aid in addressing the issue of obesity which is often linked to inactivity, 2014, 4.8 million people turned out in Yorkshire to watch the Tour De France. It is estimated by entrenching positive active travel habits from an early age. Investment now in the tools that 40% of spectators were visitors from outside the area, spending approximately £128 needed to develop cycling amongst young people could reap benefits for the future within 3 million. 3.5 billion people in 188 different countries watch the Tour every year . Carmarthenshire. It has been reported that Cumbria received a £4.1m economic boost though holding Stage Two of The Tour of Britain cycle race in September 20134, with Monmouthshire County Council reporting a 12:1 return on investment for every pound spent at the Tour of Britain and the National Road Race Championship5. The recent 2015 Welsh Velothon sold out, with 18,000 cyclists each paying £70 to enter. Cycle tourism presents another opportunity, with many areas of the UK targeting the cycle market with niche products to attract visitors. There are already ten accommodation providers listed with ‘Holidays by Cycle’ in the county of Carmarthenshire7. However, there is room to grow and expand this greatly through investment and development of the necessary infrastructure to encourage new businesses to start up and offer a cycle tourism product. Carmarthen has made significant investment in Active travel infrastructure. In recent years CCC has invested more through the Welsh Government Local Transport Fund than any other Welsh authority. This investment has been used to develop infrastructure that: • Creates modal sift away from the private motor vehicle; • Creates networks that link key origin and destination (trip attractors) in order to provide sustainable access to employment, healthcare and leisure activities, and; • Promotes increased Active Travel IO CYM EIC RU B S T N E Y L A 3. Impact of the UK stages of The Tour de France 2014. Three Inspirational Days, December 2014 W B W 4. Source: www.cumbria.gov.uk/news/2013/December/19_12_2013-131020.asp (Date Accessed: Jan 2016) L F O 5. Cabinet Report, Monmouthshire CC, Monmouthshire 2014 Cycling Events ROI Evaluation, Economy & Development Select N O A Committee, 29th July 2015 C B U 6. Source: www.holidaysbycycle.com (Date Accessed: May 2016) H T H G E CYCLIN 5 Carmarthenshire: The Cycling Hub of Wales | Cycling Strategy JANUARY 2018 1.3 Policy Context Promotion, development and support for walking and cycling is embedded in local, regional and national policy, namely: National • Wales Transport Strategy, 2008; • The Wales Spatial Plan, 2008; • A Walking and Cycling Action Plan for Wales, 2009-2013; • Active Travel (Wales) Act 2013; • Community Sport Strategy 2012-2020, Sports Wales; • Child Poverty Strategy, 2012-2015, Sports Wales; • Welsh Cycling Strategy, 2013-2020, Welsh Cycling; • Wellbeing of Future Generations (Wales) Act 2015, and; • National Transport Finance Plan 2015.