Feb 23, 2018 San Jose Convention Center

FEB 23, 2018 SAN JOSE CONVENTION CENTER

Reese Witherspoon Elaine Welteroth Jodi Kantor Actor, Entrepreneur & Activist Former Editor, Teen Vogue NYT Investigative Journalist

Kelly McEvers Maysoon Zayid Amal Clooney NPR Host Comedian & Disability Advocate#WatermarkConf Human Rights Attorney 1 DOWNLOAD THE NEW WATERMARK CONFERENCE FOR WOMEN APP

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2 watermarkconferenceforwomen.org TABLE OF CONTENTS

GENERAL INFORMATION...... 3 CONFERENCE SCHEDULE AT-A-GLANCE...... 4 WATERMARK BOARD WELCOME LETTER...... 5 OPENING KEYNOTE & SPECIAL GUEST SPEAKERS:...... 6-7 LUNCHEON KEYNOTE & SPECIAL GUEST SPEAKERS:...... 8-9 SPONSORS...... 10-11 CONVENTION CENTER MAPS...... 12-13 SESSION I BREAKOUT SESSIONS...... 14-15 SESSION II BREAKOUT SESSIONS...... 16-17 SESSION III BREAKOUT SESSIONS...... 18-19 CONFERENCE SPEAKER BIOGRAPHIES...... 20-37 YOUNG WOMEN’S PROGRAM ...... 38 AUTHOR SIGNINGS SPONSORED BY SILICON VALLEY BANK ...... 39 CAREER PAVILION SPONSORED BY GILEAD...... 40-41 SOCIAL HUB SPONSORED BY OATH...... 42 TECHNOLOGY PAVILION SPONSORED BY DELL...... 44-45 WOMEN-OWNED BUSINESS MARKETPLACE...... 46-47 EXHIBIT HALL MAP – HALL 1...... 48 EXHIBITORS AND BOOTH NUMBERS...... 49-50 CONFERENCE FOR WOMEN TEAM...... 51 WATERMARK CONFERENCE BOARD MEMBERS...... 52-55 WATERMARK CONFERENCE STREET TEAM...... 56 KEYNOTE LUNCHEON SEATING HALL 2 & 3...... 82-83

GENERAL INFORMATION

Please review this list of notes and information designed to help make your day more enjoyable.

• There is no assigned seating at the morning keynote. • Free WiFi at the Convention Center. No code required. All breakout sessions are open seating. • Your Conference admission includes lunch. Additional • Luncheon Keynote Seating – Seating at the luncheon is food for purchase will be available inside the Exhibit Hall 1. assigned. Please find the table number that corresponds • ATMs can be found on the: to the one listed on your badge. Consult the map on the Upper Level, in Concourse 3 outside Hall 3 inside back cover of this program to find the location of Lower Level, in the Parkway across from the Hilton your table. Seating is STRICTLY enforced. Lower Level, in “The Hub” near conference registration • Videotaping keynote sessions with your cell phone is • For the convenience of our attendees, many of the NOT permitted. men’s restrooms have been converted to women’s re- • Silence your phones while in all keynote and break- strooms. Men’s restrooms can be found in the Exhibit out sessions. Hall (Hall 1), the General Session (Halls 2 & 3) and on the Lower Level at Conference Registration in the • A nursing mother’s room can be found in Meeting “The Hub” adjacent to the lobby. Room 214. • Search “WatermarkConf” in your app store to down- • Lost and found and coat check for the day will be located load this year’s app! at Registration, located in the HUB, adjacent to the lobby.

#WatermarkConf 3 CONFERENCE SCHEDULE AT-A-GLANCE 7 8 9 10 11 NOON 1 2 3 4 5 CONFERENCE CLOSES

6:30-5:00 8:30 - 9:40 10:00 - 11:00 11:30 - 12:30 1:00 - 2:30 3:00 - 4:00 Registration Opening Session I Session II Keynote Lunch Session III & Exhibit Hall Keynote Breakouts Breakouts Breakouts

OPEN ALL DAY IN EXHIBIT HALL FROM 7:00 a.m. – 5:00 p.m. • Book Store & Author Signings, sponsored by Silicon Valley Bank...... see page 39 3:00 - 4:40 • Career Pavilion, sponsored by Gilead...... see pages 40-41 Tech Roundtables Coaches Corner & Resume Reviews & Small Business • Social Hub, sponsored by Oath...... see page 42 Roundtables LinkedIn Profile Makeover Sessions • Technology Pavilion, sponsored by Dell...... see pages 44-45 4:00 - 5:00 Tech Roundtables Wine • Women-Owned Business Marketplace...... see pages 46-47 Tasting Small Business Roundtables QVC & zulily Product Search

At the Luncheon Keynote Session there is assigned seating. Your table number can be found on your badge. A map of the assigned luncheon tables can be found on the inside back cover.

Time Event Location 6:30 a.m. – 5:00 p.m. Registration...... North Lobby 8:30 - 9:40 a.m. Opening Keynote Session...... Keynote Session Laura Garcia, anchor, NBC Bay Area @lauragarcianbc Marlene Williamson, CEO, Watermark @wtrmrk Greg Becker, president & CEO, SVB Financial Group and CEO, Silicon Valley Bank @svb_financial Mayor Sam Liccardo Karen Ashley, VP, corporate development integration, chief strategy office, Cisco AND Falguni Desai, senior manager, corporate strategy office, Cisco @ cisco Jodi Kantor, investigative reporter, The New York Times & best-selling author @jodikantor Rami Rahim, CEO, Juniper Networks @junipernetworks Amal Clooney, international human rights attorney, WITH Kelly McEvers, co-host, All Things Considered, NPR @kellymcevers 10:00 -11:00 a.m. Session I Breakouts...... see pages 14-15 for session listing 11:00 – 11:30 a.m. Author Signings...... Exhibit Hall, Book Store (page 39) 11:30 - 12:30 p.m. Session II Breakouts...... see pages 16-17 for session listing 12:30 - 1:00 p.m. Author Signings...... Exhibit Hall, Book Store (page 39) 1:00 - 2:30 p.m. Luncheon Keynote Session...... Keynote Session Jessica Aguirre, anchor, NBC Bay Area @jessaguirrenbc Brian Reaves, chief equality and inclusion officer, Dell @dellemc Ann Barlow, partner & president, Peppercomm West Coast and board member, Watermark @wtrmrk Allison Allen, VP, diversity, inclusion and talent management, Oath @oath Maysoon Zayid, comedian, actor & disability advocate @maysoonzayid Robin Washington, EVP & chief financial officer, Gilead Sciences, Inc @gileadsciences Reese Witherspoon, actor, producer and activist @rwitherspoon WITH Elaine Welteroth, journalist, media personality, & former editor-in-chief, Teen Vogue @elainewelteroth 2:45 p.m. Author Signings...... Exhibit Hall, Book Store (page 39) 3:00 – 4:00 p.m. Session III Breakouts...... see pages 18-19 for session listing 3:00 – 4:40 p.m. Tech Roundtables & Small Business Roundtables...... Exhibit Hall (see pages 44-45 & 46-47 for session listings) 4:00 – 5:00 p.m. Wine Tasting Networking Reception (Brought to you by Folie à Deux)...... Exhibit Hall 4:00 – 5:00 p.m. Author Signings...... Exhibit Hall, Book Store (page 39) 5:00 p.m. Conference Closes

4 watermarkconferenceforwomen.org CONVENTION CENTER MAPS

TO SOUTH HALL

212 OPENING & LUNCHEON KEYNOTE EXHIBIT HALL HALLS 2 & 3 210 210 211 AB EF

EXECUTIVE BOARDROOM SILICON VALLEY BOARD ROOM THINK TANK

SAN JOSE BALLROOM GUADALUPE II I PREFUNCTION SAN CARLOS III SANTA CLARA II II II EXECUTIVE PACIFICBO ROOMARDROOM SILICON VALLEY BOARD ROOMI THINK TANK IV II SAN CARLOS II II II WILLOW GLEN GRAND BALLROOM PREFUNCTION SAN JOSE BALLROOM GUADALUPE II V III I VI (ON THIRDSAN FLOOR) CARLOS ALMADEN III SANTA CLARA I I IIII UNIVERSITY III PLAZA ROOM PACIFIC ROOM I ROOM II IV II SAN CARLOS II IIII WILLOWBLOSSOM GLEN I V HILL III VI (ON THIRD FLOOR) ALMADEN III UNIVERSITY ROOM PLAZA ROOM II BLOSSOM HILL I

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LOWER LEVEL PREFUNCTION LEVEL LOBBY 21ABC WINCHESTER LOWER I II LOWER LEVEL PLAZA IIII ENTRANCE LEVEL ALMADENMARKET BALLROOMSBALLROOM 20 I LOWER I II LEVEL CORNER PREFUNCTION OFFICE 21DEF I WINCHESTER IDEA TREE LOWER LEVEL PLAZA IIII ENTRANCE ALMADEN BALLROOM SAN CARLOS GROTTO II II CORNER OFFICE I

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212 OPENING & LUNCHEON KEYNOTE EXHIBIT HALL HALLS 2 & 3 210 210 211 AB EF

EXECUTIVE BOARDROOM SILICON VALLEY BOARD ROOM THINK TANK

SAN JOSE BALLROOM GUADALUPE II I PREFUNCTION SAN CARLOS III SANTA CLARA II II II EXECUTIVE PACIFICBO ROOMARDROOM SILICON VALLEY BOARD ROOMI THINK TANK IV II SAN CARLOS II II II WILLOW GLEN GRAND BALLROOM PREFUNCTION SAN JOSE BALLROOM GUADALUPE II V III I VI (ON THIRDSAN FLOOR) CARLOS ALMADEN III SANTA CLARA II II II CONVENTION CENTER MAPS UNIVERSITY III PLAZA ROOM PACIFIC ROOM I ROOM II IV II SAN CARLOS II II II WILLOWBLOSSOM GLEN I V HILL III VI (ON THIRD FLOOR) ALMADEN III UNIVERSITY ROOM PLAZA ROOM II BLOSSOM HILL I

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IDEA TREE

SAN CARLOS GROTTO V5

#WatermarkConf 13 SESSION I BREAKOUT SESSIONS 10:00 A.M. – 11:00 A.M. PLEASE SEE BREAKOUT SESSION KEY AT THE BOTTOM OF THE NEXT PAGE

CAREER ADVANCEMENT - The Balance Quest: Building a Life That Works for You (W)...... Meeting Room LL20 “Having it all” has become the subject of much debate, with passions running high in all directions. And with such a wide spectrum of priorities, workloads, and resources, it is impossible to define “life balance” for all women. But what if the equation were different altogether? What if there were a recipe for giving you more time to do what is important to you? Time management expert Laura Vanderkam will share time management strategies that may make the difference between just hanging on and possibly feeling like you are “having it all.” SPEAKER: Laura Vanderkam, author, I Know How She Does It @lvanderkam EMCEE: Nikki Medoro, San Francisco radio personality, KGO 810 @kgo810 @nikkimedoro

LEADERSHIP - Creative Change (W) ...... Meeting Room LL21ABC CEOs, top executives, and other business leaders agree that creativity and innovation are vital to thrive in a competitive world. But according to the research of former Wharton management professor Jennifer Mueller, many business leaders chronically reject creative solutions and instead embrace the familiar. Mueller’s research reveals that it’s not just CEOs, but many others who struggle to accept creative ideas even as they seek innovation. Mu- eller will address the tough questions these findings raise: Do we love but also hate creative ideas? Could the mind-set we use to evaluate ideas turn this love or hate on or off—in an instant? Do experts struggle even more than novices with this bias? And even more startling, could our “best practices” activate this bias, and inadvertently kill innovation? Mueller diagnoses this hidden innovation barrier and will share her solutions in this workshop. SPEAKER: Jennifer Mueller, associate professor, University of San Diego, & author, Creative Change @jennsmueller EMCEE: Missy Schnurstein, head, product marketing & demand strategy, Oath @oath

CAREER ADVANCEMENT – Fine-Tune Your Brain: Making and Implementing Decisions Effectively (POE)...... Meeting Room LL21DEF Every day, in every part of our lives, we face an increasing number of choices. Our business and personal futures depend on how well we scru- tinize, assess, and implement these choices. Research supports that women approach decision making differently than men (and not necessarily in the ways we have been led to believe). Join cognitive psychologist Therese Huston as she breaks open the misconceptions on how women make decisions. She leads a discussion on creating optimal choices, optimizing decision making (using people and technology), and communicating decisions so that others can help turn them into actions. THOUGHT LEADER: Dr. Therese Huston, cognitive psychologist & author, How Women Decide @theresehuston PANELISTS: Diana Brainard, vice president, clinical research, liver disease, Gilead Sciences, Inc. @gileadsciences Meredith A. Kraus, director, human resources, Merck Research Laboratories @merck Dr. Vivienne Ming, theoretical neuroscientist, technologist, entrepreneur, & author @neuraltheory EMCEE: Dena A. House, senior director, HR, organizational development & learning, Counsyl, Inc. @counsyl

LEADERSHIP - Overcoming Imposter Syndrome to Become an Authentic Leader (POE) ...... Grand Ballroom 220A Do you fear you’re a fake? Do you question your worth? Are you scared that you aren’t qualified for your position or ambition? Self-doubt strikes even the most capable people and is one of the greatest barriers to becoming an authentic leader. This session will bring you up close with three accomplished women who have faced imposter syndrome to become the confident leaders they are today. Sharing personal experiences and hard-earned strategies, this conversation will help you reach beyond your comfort zone and explore tactics to eliminate feelings of inadequacy and achieve authenticity. THOUGHT LEADER: Kim Azzarelli, co-founder, Seneca Women, and co-author, Fast Forward @kimazzarelli PANELISTS: Komal Ahmad, founder & CEO, Copia @komal_ahmad @gocopia Jackie Glenn, vice president, global diversity and inclusion, Dell EMC @dellemc Amy Trask, former CEO, Oakland Raiders, & author, You Negotiate Like a Girl @amytrask EMCEE: Sonya Zilka, VP, human resources & communications, Actelion @zilkasonya @actelion_com

PERSONAL DEVELOPMENT - Be More with Less: Making Room for What Matters Most (W)...... Ballroom 220B Are you overwhelmed by busyness? The quest to earn more, produce more, and be more can complicate the simpler, more intentional lives we desire. Author Courtney Carver knows first-hand about the consequences of a busy life, which compromised her relationships and eventually threatened her health. In this workshop, the author of Soulful Simplicity: How Living with Less Can Lead to So Much More shows us how to stop getting caught up in the rush and to discover the power of simplicity. She shares how conscious minimalism can improve health, build more meaningful relationships, and relieve stress in our lives. Participants will learn how to boycott busy, get rid of excess, and create more with less—more space, more time, and even more love. SPEAKER: Courtney Carver, blogger, creator of Project 333, & author, Soulful Simplicity @bemorewithless EMCEE: Valerie Biberaj, director, philanthropic programming, kate spade new york @katespadeny

EMERGING PROFESSIONALS - Navigating Office Politics with Grace (POE)...... Ballroom 220C Your workday is filled with them—people who frustrate, whine, undermine, plot, and impede progress. You can’t always choose who you work with, but you can choose how you approach workplace drama. This session will detail specific techniques for doing just that with easy-to-follow scenarios for common situations. Taking into account the modern work issues including technology, generation gaps, and language barriers, re- searcher Amy Cooper Hakim and a panel of executives will discuss diffusing tensions and bringing civility back to the workplace. Come away with a clearer understanding of why people operate in different ways as well as clear strategies for working successfully with different personality types. THOUGHT LEADER: Dr. Amy Cooper Hakim, founder, The Cooper Strategic Group, & author, Working with Difficult People @amycooperhakim PANELISTS: Kelly Williams Brown, author, Gracious and Adulting @thegraciousbook Paul Francisco, chief diversity officer & head, workforce development, State Street @statestreet Cy Wakeman, author, No Ego @cywakeman EMCEE: Pamela Sherman, HR business partner, global human resources and diversity & inclusion, Applied Materials @applied_blog 14 watermarkconferenceforwomen.org SESSION I BREAKOUT SESSIONS 10:00 A.M. – 11:00 A.M. PLEASE SEE BREAKOUT SESSION KEY AT THE BOTTOM OF THE NEXT PAGE

TRANSITIONS - Your Age Is an Asset: Making Your Experience Count in a Career Transition (POE)...... Meeting Room 211 If you are dreaming of a mid-career relaunch or are job hunting for the first time in a while, your age may seem more like a limiting factor. But your experience is not a liability, and there is no age restriction on your success. Join author Wendy Sachs and a panel of pivoting experts for a discussion about embracing your power and ambition at any stage in your career. Participants will leave this session with new ideas on how to use your unique professional and interpersonal skills to overcome self-imposed barriers. THOUGHT LEADER: Wendy Sachs, Emmy Award–winning TV news producer & author, Fearless and Free @wsachs PANELISTS: Bridget Bisnette, vice president, global channel strategy and programs, Riverbed @riverbed Lisa Skeete Tatum, founder & CEO, Landit @applandit Robin Wolaner, COO, We Care Solar @robinwolaner @wecaresolar EMCEE: Maya Strelar-Migotti, director, GoldenSeeds & board member, Watermark @wtrmrk

CAREER ADVANCEMENT - Innovation Quotient: Making Your Mighty Idea a Reality (POE)...... Meeting Room 212 Your innovative idea could solve problems, create new paradigms, lead to breakthroughs, and possibly even change the world. It’s time to make that audacious idea a reality. This panel of experts discusses unlocking our boundless potential to create and innovate, pushing us to rethink how progress can happen for our businesses, our communities, and ourselves. Participants will learn about clarifying their vision, designing for scalability, and opening doors for greater impact. THOUGHT LEADER: Karen Cahn, founder & CEO, iFundWomen @karencahn PANELISTS: Becky Margiotta, managing director, The Billions Institute @beckykanis Shireen Santosham, chief innovation officer, City of San Jose Mayor’s office @ssantosham Cynthia Stoddard, SVP & chief information officer, Adobe Systems @stoddardca @adobe EMCEE: Carolyn Herzog, EVP, general counsel, corporate secretary, & chief compliance officer, Arm @arm

PERSONAL DEVELOPMENT - Retire with Enough Money: Strategies for Making Your Money Last (W)...... Meeting Room 210EF With ever-changing policies on retirement planning, it’s tempting to put off saving for retirement until there is a clear path to follow. Do you invest safely knowing that the money will be there, but might not be quite enough? Or do you invest more aggressively in the hopes that you have more money to spend later in life? Labor economist and nationally recognized expert in retirement security Dr. Teresa Ghilarducci will help you cut through the confusion and misinformation with a strategy to help you achieve what you are planning for in your retirement savings. Her program will explain: • What a person or household needs to have saved; • How much to expect from Social Security; and • How to make your money grow between now and then. There are no gimmicks or magical thinking in this presentation—just valuable recommendations that will make attending this session a wise investment. SPEAKER: Teresa Ghilarducci, professor, director at Schwartz Center for Economic Policy Analysis, The New School for Social Research, & author, How to Retire with Enough Money @tghilarducci EMCEE: Luna Federici, vice president, funding strategy, Lending Club @lendingclub

YOUNG WOMEN’S PROGRAM Every Body Is Beautiful: A Healthy Self-Image for All Shapes & Sizes (W)...... Meeting Room 210AB A sense of self is ever-changing, but one thing remains constant: our overall wellness depends on a healthy self-image. Author and yoga instruc- tor Jessamyn Stanley is well known for her body-positive image, but her inspiring self-confidence was hard won. She discusses her life, yoga, and the moment-by-moment work of addressing emotional and physical barriers. This unique workshop will include a seated movement and breathing exercise. SPEAKER: Jessamyn Stanley, body-positive advocate & author, Every Body Yoga @jessnotjazz EMCEE: Stacey Clark Ohara, global head, diversity & inclusion and Juniper Networks Foundation Fund, Juniper Networks @junipernetworks

TRACK KEY: LEADERSHIP: Designed for a seasoned or aspiring leader looking to climb the ladder and shatter the glass ceiling CAREER ADVANCEMENT: Designed for the mid/senior-level professional with significant experience looking for advice around professional skills and job advancement TRANSITIONS: Offering expertise for maneuvering career and life transitions EMERGING PROFESSIONALS: Designed for Millennials and newer professionals entering or reentering the workforce PERSONAL DEVELOPMENT: Offering strategies for managing and improving your physical, mental, and emotional well-being YOUNG WOMEN’S PROGRAM: Designed for high school junior and senior girls SESSION TYPE KEY: W = Workshop - Interactive sessions that include exercises, role plays, and other activities offering practical advice POE = Panel of Experts - Led by a moderator who has expertise around the topic, these sessions will offer a “state of the climate” followed by a sharing of best practices and lessons learned from speakers offering their firsthand experiences LP = Life Perspective - These sessions offer a mix of advice and inspiration by sharing real life stories

#WatermarkConf 15 SESSION II BREAKOUT SESSIONS 11:30 A.M. – 12:30 P.M. PLEASE SEE BREAKOUT SESSION KEY AT THE BOTTOM OF THE NEXT PAGE

CAREER ADVANCEMENT - Transform Your Working Life (W) ...... Meeting Room LL20 Whether we have a good day or not depends partly on things we can’t control—perhaps an unexpected crisis or a cranky colleague. But behavioral science shows that many things that seem “random” can be strongly influenced by our own actions. Caroline Webb, economist and former partner at McKinsey, will demonstrate how tweaks to our daily routines can transform our experience of what happens around us, the number of hours in the day, our level of intelligence, and even other people’s moods. She will share insights on handling everyday challenges and being your best even under pressure. With this kind of powerful insight in your back pocket, attendees will leave with the power to transform their approach to life for boosted workplace performance and personal satisfaction. SPEAKER: Caroline Webb, CEO, Sevenshift, & author, How to Have a Good Day @caroline_webb_ EMCEE: Felicia Mayo, head, diversity and inclusion, Tesla, & board member, Watermark @wtrmrk @tesla

LEADERSHIP - Diversity Refresh: What We Really Need to Be Successful (W)...... Meeting Room LL21ABC Workplace diversity can increase productivity, job satisfaction, innovation, and even a business’s bottom line. Increasingly, companies know how vital it is for their workforce to have a collective well of experience and perspectives, but their approach to increasing diversity has not changed much over the decades. Dr. Vivienne Ming reframes how leaders of both small and large organizations can address diversity in their ranks. She presents a fresh approach to why diversity is crucial, how to shift well-intentioned practices that can actually be exclusionary, and the right metrics to measure effectiveness. SPEAKER: Dr. Vivienne Ming, theoretical neuroscientist, technologist, entrepreneur & author @neuraltheory EMCEE: Meg Galistinos, partner & NY office business leader, talent business segment, Mercer @mercer

CAREER ADVANCEMENT - The Secret to Getting Ahead: Your Guide to Communication, Negotiation, and Being Heard (POE)...... Meeting Room LL21DEF These days, our professional lives happen more and more from behind electronic screens, but what we need to get ahead may be a more analog solution. We need to start talking to each other. This panel shares strategies to become better listeners and communicators, professional skills that will have a direct impact on our ability to negotiate, advocate, and build relationships. Whether you are an introvert or an extrovert, an executive or a manager, shy or a social butterfly, this session will provide new tools for you to have powerful conversations in the workplace. THOUGHT LEADER: Celeste Headlee, radio host & author, We Need to Talk @celesteheadlee PANELISTS: Kathy Chou, VP, research and development operations & central services, VMware @vmware Sophie Couteaux, VP, digital partnerships, MasterCard @mastercard Gail Hunter, VP, public affairs, community relations, & event management, Golden State Warriors @gswarriors2day EMCEE: Paula Delaney, vice president, finance, VMware @vmware

PERSONAL DEVELOPMENT - Radical Honesty: How to Tell the Truth (Even When No One Wants to Hear It) (W)...... Grand Ballroom 220A Even if you believe that honesty is the best policy, we don’t always say what we really mean, especially in the workplace. Talking openly about issues and challenges can go against our desire to be nice and make one another feel good. When Patty McCord was the chief talent officer at Netflix, she co-authored the company’s famous “culture deck,” which spelled out her vision for creating a company culture that hinges on employees behaving like, and being treated as, adults. Part of being an adult is being able to hear and tell the truth. In this workshop, the author of Powerful: Building a Culture of Freedom and Responsibility explains why radical honesty is the only way to ensure that you are trusted and understood. Participants will learn about different styles of delivery, systems for offering feedback, and how leaders can model key behavior like admitting fault. Bring your questions about transforming your workplace and your life with radical honesty, from disagreeing with your supervisor to recruiting, motivating, and creating great teams. SPEAKER: Patty McCord, former chief talent officer, Netflix, & author, Powerful @pattymccord1 EMCEE: Tara Arvedson, director, research, Amgen @amgen

PERSONAL DEVELOPMENT - Play Big: How to Beat the Odds and Be Limitless in Life (W)...... Ballroom 220B What limits--self-imposed or from others--are holding you back? At 5’2” and 130 lbs, Dr. Jen Welter broke the mold by playing professional football and becoming the first female NFL coach. In this workshop, she talks about how perceived shortcomings might also be strengths and how a winning mindset and reputation can help you win the game. Participants will learn how to know your perception so you can create your own reality, cultivate grit and toughness to overcome inevitable setbacks, and how to find your own “it factor” on and off the field. SPEAKER: Dr. Jen Welter, first female NFL coach & author, Play Big @jwelter47 EMCEE: Mary Ann Bianco, VP, customer support, Oracle, & board member, Watermark @wtrmrk

EMERGING PROFESSIONALS - Your Survival Guide for the New Office (POE)...... Ballroom 220C A new job brings fresh opportunities to forge relationships, build your skills, and make your mark. Amanda Slavin leads this panel of business leaders and thinkers in a conversation about establishing your reputation from day one on the job. They share their actionable tips for getting off on the right foot with your new boss, familiarizing yourself with your new company’s culture, and building trust with and earning the respect of your new coworkers. Join this panel to learn the tools you need to quickly establish yourself as a valued member of your new team. THOUGHT LEADER: Amanda Slavin, CEO & founder CatalystCreativ @catalystcreativ PANELISTS: Anna Akbari, founder, Sociology of Style, & author, Startup Your Life @annaakbari Madonna Bolano, group VP, head, human resources, Applied Materials @applied_blog Dr. Amy Cooper Hakim, founder, The Cooper Strategic Group, & author, Working with Difficult People @amycooperhakim EMCEE: Divya Ghatak, chief executive officer, Forge, & board member, Watermark @wtrmrk

16 watermarkconferenceforwomen.org SESSION II BREAKOUT SESSIONS 11:30 A.M. – 12:30 P.M. PLEASE SEE BREAKOUT SESSION KEY AT THE BOTTOM OF THE NEXT PAGE

CAREER ADVANCEMENT - Update Your Blueprint for Advancement (POE) ...... Meeting Room 211 To get ahead, even the most talented professionals cannot rely on their achievements and abilities alone. Career planning is a necessity, and strategies should include both skill-expanding and relationship-building steps. This session offers practical advice from a panel of highly accomplished professionals on what you can do daily to get where you want to go. Author Bonnie Marcus leads this conversation, going beyond the typical advancement tips to help you identify opportunities, better understand office politics, and make an impact to propel your career to the next level. THOUGHT LEADER: Bonnie Marcus, author, The Politics of Promotion @selfpromote PANELISTS: Amy Flood, vice president, public affairs, Gilead Sciences, Inc. @gileadsciences Kristen Hedstrom, director, health economics & market access, neuromodulation, Boston Scientific @bostonsci J. Kelly Hoey, investor & author, Building Your Dream Network @jkhoey EMCEE: Lesley Stolz, PhD, head, JLABS Bay Area, Johnson & Johnson @jnjcares

LEADERSHIP - Leading by Inclusion (POE)...... Meeting Room 212 To lead with a focus on inclusion will impact our work in the conference room, in the boardroom, and beyond. Inclusive leadership affects who we hire and mentor, how we speak and listen, and what goals we set, review, and reward. Join this group of high-profile professionals for some refreshing insights on inclusive leadership. Together we will discuss what works, what doesn’t, and what to watch out for as we broaden our leadership behaviors to create inclusive workplaces where all employees can thrive. THOUGHT LEADER: Lori Nishiura Mackenzie, executive director, Clayman Institute for Gender Research, Stanford University @lorinmackenzie PANELISTS: Molly Q. Ford, senior director, global equality programs, Salesforce @salesforce Pat Milligan, senior partner, Mercer @mercer @pat_milligan1 Rajat Mishra, vice president, worldwide services strategy & innovation, Cisco @ciscoservices EMCEE: Tina Sandford, managing director, HR operations, policy, & projects, Silicon Valley Bank @svb_financial

TRANSITIONS - Are You Ready to Be Self-Made? (LP)...... Meeting Room 210EF Do you have what it takes to be an entrepreneur? Being self-made is not just about the potential for financial independence, but financial empowerment is where it begins. It means getting out of survival mode, where you are one problem away from catastrophe. It means changing your mind-set from instant gratification to goal orientation. It means being able to sleep at night without worry. How do you get there? Nely Galán will share her story and research from interviewing hundreds of self-made women to find out what it takes. Come learn how to not only become self-made but to inspire change in those around you! SPEAKER: Nely Galán, first Latina president of a US television network (Telemundo), Emmy Award–winning producer, & author, Self Made @nely_galan EMCEE: Hayley Tabor, VP, global industry solutions, Dell EMC @dellemc

YOUNG WOMEN’S PROGRAM What’s Next: Life after High School (POE)...... Meeting Room 210AB Your high school years are formative in every sense—academic, social, spiritual, and emotional—but the choices you make after graduation will build the foundation for your career and your adult life. So what’s next? During this session, we will explore higher education, internships, and other career starters, relationships, first apartments, and more milestones on the road to adulthood. Participants will leave this session with new ideas about how to make the most of their twenties and beyond. THOUGHT LEADER: Kelly Williams Brown, author, Gracious and Adulting @thegraciousbook PANELISTS: Kirstin Early, research scientist, Oath @oath Jess Lahey, author, The Gift of Failure @jesslahey Anarghya Vardhana, senior associate, Maveron @maveron @anarghya503 EMCEE: Ana Corrales, VP, Google Store, and operations, Alphabet, & board member, Watermark @wtrmrk

#WatermarkConf 17 SESSION III BREAKOUT SESSIONS 3:00 P.M. – 4:00 P.M. PLEASE SEE BREAKOUT SESSION KEY AT THE BOTTOM OF THE NEXT PAGE

CAREER ADVANCEMENT - What No One Tells You about Negotiating (W) ...... Meeting Room LL20 Many people avoid negotiating, fearing conflict or even failure. But if the goal of negotiating is to reach agreement, forget “winning” and focus instead on communication, cooperation, and collaboration. Amy Trask, who went from Raiders intern to the first female CEO of an NFL team, knows how to make a deal and will change the way you think about sitting down to negotiate. The author of You Negotiate Like a Girl: Reflections on a Career in the National Football League shares her personal story and hard-earned wisdom about coming to an agreement. Attendees will leave this workshop with a new perspective on negotiation and renewed confidence in their ability to advocate for themselves and on behalf of others. SPEAKER: Amy Trask, former CEO, Oakland Raiders, and author, You Negotiate Like a Girl @amytrask EMCEE: Shannon Audino, area vice president, solutions consulting, Medallia @medallia

PERSONAL DEVELOPMENT - We Need to Talk (W) ...... Meeting Room LL21ABC “We need to talk.” These may be some of the most dreaded words ever spoken in an office or over the dinner table. But in our personal and professional lives, civil discourse can be a potent tool to diffuse conflict, find understanding, and feel connected. As a radio host, Celeste Headlee has interviewed thousands of people on all sides of every equation. These years of experience give her a unique perspective on how to have a conversation with people who disagree with you. In this workshop—inspired by her new book We Need to Talk and her wildly popular TED Talk—she offers simple tools that anyone can adopt to turn a difficult conversation into a productive one. SPEAKER: Celeste Headlee, radio host and author, We Need to Talk @celesteheadlee EMCEE: Deary Paul Duffie,senior director, diversity and inclusion, Genentech @genentech

LEADERSHIP - The Language of Leadership (POE)...... Meeting Room LL21DEF Words can carry enormous weight, influencing our perceptions of people and even their leadership potential. Research shows that the words chosen to describe women leaders may vary from the way male peers are described for the same level of performance. Examining the bias em- bedded in our words, this session will change the way you describe yourself and others. Led by Lori Nishiura Mackenzie, this panel of experts will provide strategies to choose your words wisely when advocating for organizational talent and communicating your strengths as a leader. THOUGHT LEADER: Lori Nishiura Mackenzie, executive director, Clayman Institute for Gender Research, Stanford University @lorinmackenzie PANELISTS: Tonya J. Long, senior director, program & products operations, Akamai @akamai Patty McCord, former chief talent officer, Netflix, & author, Powerful @pattymccord1 Cindy Solomon, president & CEO, Cindy Solomon & Associates, & board member, Watermark @wtrmrk EMCEE: Vicki Mealer-Burke, chief diversity officer, Qualcomm @qualcomm

CAREER ADVANCEMENT - Forging Powerful Relationships: Networking to Where You Want to Go (W)...... Ballroom 220B Effective networking can help you accomplish your ambitions, land your dream job, and build a lasting career. In this hands-on workshop, acclaimed networking expert J. Kelly Hoey cuts through the networking noise and presents innovative strategies to start building strong relationships—the genuine, mutually beneficial, enduring kind. Workshop attendees will learn creative and simple ways to connect before taking part in some active networking with other participants. SPEAKER: J. Kelley Hoey, investor & author, Build Your Dream Network @jkhoey EMCEE: Clare Markovits, chief of staff, chief digital office, Cisco @cisco

EMERGING PROFESSIONALS - We Persist: Building Resilience for Success (POE)...... Ballroom 220C An unexpected stumble or fall can throw off our careful planning and feel like a defeat. But a setback can also unleash creativity, provide new opportunities, and strengthen resolve: key ingredients for success. Using real-life experiences, this engaging discussion will help you discover how facing challenges can help you build grit, grow professionally, and reach your goals. Whether you are bouncing back from a personal or work-related disappointment, attend this session to learn how to become more resilient and, ultimately, successful. THOUGHT LEADER: Jess Lahey, author, The Gift of Failure @jesslahey PANELISTS: Anna Akbari, author, Startup Your Life @annaakbari Mark Brillhart, senior vice president, supply chain operations, Juniper Networks @junipernetworks Susan Reid, managing director & global head, diversity and inclusion, Morgan Stanley @morganstanley EMCEE: Michelle Hare, manager, national sponsorships, State Farm Insurance @statefarm

CAREER ADVANCEMENT - ENCORE: The Balance Quest: Building a Life That Works for You (W)...... Meeting Room 211 “Having it all” has become the subject of much debate, with passions running high in all directions. And with such a wide spectrum of priorities, workloads, and resources, it is impossible to define “life balance” for all women. But what if the equation were different altogether? What if there were a recipe for giving you more time to do what is important to you? Time management expert Laura Vanderkam will share time management strategies that may make the difference between just hanging on and possibly feeling like you are “having it all.” SPEAKER: Laura Vanderkam, author, I Know How She Does It @lvanderkam EMCEE: Derek DeWinter, partner & president, DeWinter Group and board member, Watermark @wtrmrk

18 watermarkconferenceforwomen.org SESSION III BREAKOUT SESSIONS 3:00 P.M. – 4:00 P.M. PLEASE SEE BREAKOUT SESSION KEY AT THE BOTTOM OF THE NEXT PAGE

LEADERSHIP - A Conversation on Sponsorship for Men and Women (POE)...... Meeting Room 212 Women with leadership aspirations need advocacy from men and women in positions of power. In other words, they need a sponsor. A mentor can help define a dream, but a sponsor doesn’t stop until the dream has been realized. These mutually beneficial relationships are especially critical at transition points; a great sponsor can help remove obstacles, reveal opportunities, and make talent visible to key leaders. Whether you are looking to increase diversity and satisfaction at your company or to inspire meaning or momentum in your career, join this essential conversation about allyship, advocacy, and what it takes to find and become a sponsor. THOUGHT LEADER: Dr. Laura Sherbin, co-president, Center for Talent Innovation @laurasherbin PANELISTS: John China, head, technology banking, Silicon Valley Bank @svb_financial Adriana Gascoigne, founder & CEO, Girls in Tech @afgascoigne Rachel Herrick Kassabian, intellectual property litigator, Quinn Emanuel Urquhart & Sullivan EMCEE: Mary Bui-Pham, VP, global operations, media brands, & products, Oath @oath

PERSONAL DEVELOPMENT-ENCORE: Retire with Enough Money: Strategies for Making Your Money Last (W)...... Meeting Room 210EF With ever-changing policies on retirement planning, it’s tempting to put off saving for retirement until there is a clear path to follow. Do you invest safely knowing that the money will be there, but might not be quite enough? Or do you invest more aggressively in the hopes that you have more money to spend later in life? Labor economist and nationally recognized expert in retirement security Dr. Teresa Ghilarducci will help you cut through the confusion and misinformation with a strategy to help you achieve what you are planning for in your retirement savings. Her program will explain: • What a person or household needs to have saved; • How much to expect from Social Security; and • How to make your money grow between now and then. There are no gimmicks or magical thinking in this presentation—just valuable recommendations that will make attending this session a wise investment. SPEAKER: Teresa Ghilarducci, professor, director at Schwartz Center for Economic Policy Analysis, The New School for Social Research, & author, How to Retire with Enough Money @tghilarducci EMCEE: Nicole Ward, western regional director, BDO USA LLP, & board member, Watermark @wtrmrk

TRANSITIONS – ENCORE: Are You Ready to Be Self-Made? (LP)...... Meeting Room 210AB Do you have what it takes to be an entrepreneur? Being self-made is not just about the potential for financial independence, but financial empowerment is where it begins. It means getting out of survival mode, where you are one problem away from catastrophe. It means changing your mind-set from instant gratification to goal orientation. It means being able to sleep at night without worry. How do you get there? Nely Galán will share her story and research from interviewing hundreds of self-made women to find out what it takes. Come learn how to not only become self-made but to inspire change in those around you! SPEAKER: Nely Galán, first Latina president of a US television network (Telemundo), Emmy Award–winning producer, and author, Self Made @nely_galan EMCEE: Karineh Khachatourian, partner, Duane Morris LLP, & board member, Watermark @wtrmrk

#WatermarkConf 19 YOUNG WOMEN’S PROGRAM 10:00 A.M. – 11:00 A.M. & 11:30 A.M. – 12:30 P.M.

In partnership with our sponsors, the Watermark Conference for Women is proud to bring back its Young Women’s Program, which provides high school junior and senior girls with the opportunity to attend the Conference and participate in a seminar track designed especially for them.

This unique program enables our next generation of leaders the opportunity to hear from dynamic speakers, exchange ideas and begin to chart their own paths. Please take a moment to acknowledge the young women in attendance as you travel the halls of the convention center today. You may be sharing your experience with future teachers, doctors, authors, CEOs or even a president!

Both sessions take place in MR 210AB

Stanley Ohara Brown Early Lahey Vardhana Corrales

10:00 a.m. – 11:00 a.m. Every Body Is Beautiful: A Healthy Self Image for All Shapes & Sizes (W) A sense of self is ever changing, but one thing remains constant: our overall wellness depends on a healthy self-image. Author and yoga instruc- tor Jessamyn Stanley is well-known for her body positive image, but her inspiring self-confidence was hard won. She discusses her life, yoga, and the moment by moment work of addressing emotional and physical barriers. This unique workshop will include a seated movement and breathing exercise. Speaker: Jessamyn Stanley, body-positive advocate & author, Every Body Yoga @jessnotjazz Emcee: Stacey Clark Ohara, global head, diversity & inclusion and Juniper Networks Foundation Fund, Juniper Networks @junipernetworks

11:30 a.m. – 12:30 p.m. What’s Next: Life After High School (POE) Your high school years are formative in every sense—academic, social, spiritual, and emotional—but the choices you make after graduation will build the foundation for your career and your adult life. So what’s next? During this session, we will explore higher education, internships and other career starters, relationships, first apartments, and more milestones on the road to adulthood. Participants will leave this session with new ideas about how to make the most of their twenties and beyond.

Thought Leader: Kelly Williams Brown, author, Gracious and Adulting @thegraciousbook Panelists: Kirstin Early, research scientist, Oath @oath Jess Lahey, author, The Gift of Failure@jesslahey Anarghya Vardhana, senior associate, Maveron @maveron @anargya503 Emcee: Ana Corrales, VP, Google Store and operations, Alphabet & board member, Watermark @wtrmrk

PARTICIPATING SCHOOLS AND ORGANIZATIONS: Academy of Our Lady of Peace ESUHSD - James Lick High School AIWA - SF ESUHSD - Independence High School Amador Valley High Girl Up San Fransisco Aragon High School Society of Women Engineers (SWE) Girls Inc. of The Island City Black Girls in CODE I Rise Inc Calero High School Scotts Valley High School Del Mar High School The Harker School East Bay Awis Yerba Buena High School

38 watermarkconferenceforwomen.org AUTHOR SIGNINGS LOCATED IN THE EXHIBIT HALL OPEN ALL DAY

SPONSORED BY

Signings will take place in the area next to the Book Store

11:00 a.m. – 11:30 a.m. Kim Azzarelli Courtney Carver Teresa Ghilarducci Therese Huston Jennifer Mueller Wendy Sachs Jessamyn Stanley Amy Trask Laura Vanderkam Cy Wakeman Robin Wolaner

12:30 p.m. – 1:00 p.m. Anna Akbari Kelly Williams Brown Nely Galán Amy Cooper Hakim Celeste Headlee J. Kelly Hoey Bonnie Marcus Patty McCord Caroline Webb Jen Welter

4:00 p.m. – 4:30 p.m. Anna Akbari Nely Galán Teresa Ghilarducci Celeste Headlee Patty McCord Amy Trask Laura Vanderkam

4:40 p.m. – 5:00 p.m. Kathy Strahs

BOOKSTORE BROUGHT TO YOU BY

#WatermarkConf 39 CAREER PAVILION LOCATED IN THE EXHIBIT HALL OPEN ALL DAY

SPONSORED BY

Gilead and the Watermark Conference for Women are thrilled to offer the 2018 Career Pavilion. Join us for intimate and unique opportunities to best position yourself on the job, enhance your career skills and network with peers. Don’t miss out on these offerings!

COACHES CORNER 7:30 a.m. – 5:00 p.m.* The Coaches Corner program is designed to give Conference attendees an opportunity for one-on-one “speed coaching” sessions. You will be paired with a coaching professional or with a coach from the International Coach Federation (ICF). This is a great private opportunity to take what you learned at the Conference, turn it into action and take your career to the next level. Using valuable hands-on tools and exercises, participants learn how to advance your career by exploring topics relevant to your situation including: • Interviewing tips • Maneuvering career transitions • Negotiating a raise • Asking for that promotion • Engaging in a job search • Seeking and attaining board positions • And much more!

*Coaches will not be available during the opening and lunch keynote sessions.

Sahar Azarabadi, Anthos Solutions Melanie Menard Rob Balaam, Balaam Coaching Kristen Norrine, Kristen Norrine Co-Active Coaching Florian Brody, Resilience Coaching Shachi Patel, Setu Coaching & Consulting Lisa Burque, Forward Focus Coaching Leslie Peay DuBridge, Pivotal Turns Coaching & Wellness Kym Cadle, Pure Ambition Carol Pugh, Carol Pugh Coaching Wendy Edelstein, Changeover Coaching Manoj Ramanan Viswanathan, Manoj Academy Carolyn Godfrey, Evolve Consulting Kathy Ryan, Positive Outcome Coaching & Consulting Laura Gooler, Varian Dana Schroeder, Bariatric Wisdom Anne Hamersky, Anne Hamersky Coaching Joie Seldon, EQ Leadership Sara Hart, Hartcom Dawn Sharifan Lalia Helmer, Luminis Coaching Megan Sullivan, Knock, LLC Barbara Koeth, Confident Choices Coaching Elena Vassilieva Suzanne Mansell, Avant Consulting Brandon Maslan, Advancing Women Executives

NOTE: Coaches listed are those confirmed as of print date and are subject to change.

40 watermarkconferenceforwomen.org CAREER PAVILION LOCATED IN THE EXHIBIT HALL OPEN ALL DAY

SPONSORED BY

RESUME REVIEW 7:30 a.m. – 5:00 p.m.*

HR and career service experts will be providing free resume critiques. Don’t miss this opportunity to have a seasoned pro give your resume a checkup and help you market yourself better in the ever-changing job market!

*Reviewers will not be available during the opening and lunch keynote sessions.

Michelle Alvarez, Connext Andrea Anyanwu, Skyline College Ines Barbosa, Mills College Edward Beanes, California State University, East Bay Dean Boger, Gilead Juli-Anne Brockway, University of San Francisco Becky Charvat, Quantcast Deborah Choi, University of San Francisco Imee Diego DuBose, Stanford University Shandy Dunn, Connext Heather Gardley, California State University, East Bay Michelle Gomez, Connext Sunaina Gulati-Ruh, Santa Clara University Leila Hadzic, Gilead Sylvia Head, California State University, East Bay Avideh Jada, Gilead Trish Kalbas-Schmidt, Santa Clara University Alexandra Kaplan, Skyline College Ellen Kelly Daley, University of San Francisco Erica McCloud, Gilead John McFall, Gilead Debbie Nishiiima, Gilead Lori Roccereto, Connext Jennifer Rowland, Stanford University Angela Schmiede, Menlo College Abby Scott, Haas School of Business, University of California, Berkeley Carly Shelar, Connext René Siegel, Connext Leticia Wiesner, Opportunity Junction Lavinia Zanassi, Skyline College

NOTE: Reviewers listed are those confirmed as of print date and are subject to change

#WatermarkConf 41 SOCIAL HUB LOCATED IN THE EXHIBIT HALL OPEN ALL DAY

SPONSORED BY

• Charge your devices, network, catch up on emails, or relax in comfortable lounge seating • Interact with our recruiters and grab a cup of coffee • Have a professional headshot taken and learn more about our house of brands

LINKEDIN PROFILE MAKEOVER WORKSHOPS Don’t miss your chance to attend LINKEDIN PROFILE MAKEOVER WORKSHOPS to perfect your networking skills. Featuring AMANDA HEALY, award-winning B2B marketing demand generation leader and social media expert. @amanda_healy 11:00 A.M. – 11:45 A.M. 12:30 P.M. – 12:50 P.M. 3:00 P.M. – 3:45 P.M. 4:00 P.M. – 4:45 P.M.

Making LinkedIn Work for YOU! Do you have a LinkedIn profile simply because you feel you ought to? Or have you been meaning to set one up but don’t know where to start? Chances are that even advanced users of LinkedIn are not maximizing the platform to its fullest. With careful curation, it can be one of the most powerful tools in your marketing arsenal, enabling new opportunities, driving new business and partnerships, and allowing you to position yourself as a thought leader in your respective field.

In these sessions, social media expert Amanda Healy will show LinkedIn novices and vets alike the tips and tricks to get LinkedIn to do the work for you. Learn how to increase your profile strength, strategically grow your network, boost your SEO value, and much more. Discover how investing less than an hour per week can pay big dividends in achieving your personal and professional aspirations. Have your LinkedIn profile open on your device and follow along in real time!

42 watermarkconferenceforwomen.org TECHNOLOGY PAVILION LOCATED IN THE EXHIBIT HALL OPEN ALL DAY

STOP BY THE DELL BOOTH #507 FOR YOUR THE PERFECT SPOT TO PERSONALIZED SPONSORED RECHARGE AND CONNECT! CARICATURE BY

TECH ROUNDTABLES Tech roundtables aim to address conference attendees’ diverse needs and interests as related to technology and innovation. These roundtables offer an intimate setting to ask questions and share best practices about staying nimble in the constantly changing digital landscape. Led by an expert facilitator, roundtables are discussion-based and will not feature a formal presentation. This ensures each conversation is truly personalized and allows attendees to ask questions relevant to growing their unique skillsets.

Roundtables are limited to ten people per topic and are available on a first come, first served basis. We encourage attendees to arrive early to guarantee a spot. Each roundtable will be offered a total of three times so that attendees may participate in multiple discussions and to ensure that participants have another opportunity to join should a table fill up fast.

ROUNDTABLES WILL TAKE PLACE AT THE FOLLOWING TIMES IN THE EXHIBIT HALL: 3:00 P.M. – 3:30 P.M. 3:35 P.M. – 4:05 P.M. 4:10 P.M. – 4:40 P.M.

Agility, Growth, and Curiosity-Driven Social Media Are you running your company’s social media even though you lack a background in writing, design, or visual marketing? Come strengthen your storytelling muscles with filmmaker Mimi Schiffman of Oracle, a company that is redefining content creation trainings and expectations to keep pace with the changing social media ecosystem. Learn to use your skills and experience to create clever story structures, surprising visuals, and unique messaging to keep your audience engaged. Social media managers of all levels, bring your questions about staying agile as platforms, tools, and audiences change. Speaker: Mimi Schiffman, content creator, global social media, Oracle @mimischiffman @oracle

Crowdfunding Best Practices Crowdfunding has emerged as a viable way for creative entrepreneurs to raise a lot of money within a short amount of time from individuals who are willing to offer their support. What are the keys to creating a successful campaign? Join award-winning author and publisher Kathy Strahs, who has successfully funded two projects on Kickstarter, for a deep dive into the world of crowdfunding. Get realistic insights into what it takes to prepare for a campaign and explore examples of best practices and common pitfalls. Leave this session inspired to kick-start your own creative endeavor. Speaker: Kathy Strahs, cookbook author, blogger, & founder, Burnt Cheese Press @kathystrahs

Jump into Social! Want to join the social revolution but don’t know where to start or how to find the time? Stop dipping your toe in, and join us as we share how to safely and easily jump into this new world of professional social media. This discussion will provide you with easy-to-implement strategies and best-practice steps for launching your professional profiles online using LinkedIn and Twitter. We’ll cover the basics of setting up your online presence, connecting to your existing network, and growing your contacts. Speaker: Bonnie Grant Petrich, senior director, sales development, Dell EMC @dellemc

44 watermarkconferenceforwomen.org Parenting in the Digital Age Do you worry about what your kid is doing online? Are you struggling to explain the difference between credible sources and “fake news”? Are you unsure about how to talk to your kids about all of this? During this roundtable session, Facebook’s Lisa Poon takes you through a discussion of the ins and outs of “parenting in a digital age.” You’ll receive actionable tips on privacy settings, digital family contracts, and how to engage with your kids in a way that makes them feel empowered and also safe online. Speaker: Lisa Poon, benefits program manager, Facebook @facebook

Storytelling across Mediums: Brand Cohesion & Narrative for Entrepreneurs Your brand is essential to your business’s success. It can share your values, differentiate you from your competitors, inspire customer loyalty, and drive your sales to new heights. A strong brand depends on a compelling, cohesive narrative, but with multiple print and digital mediums, it can be a struggle to stay unified. Creative director and designer Suzanne Shade’s work can be seen in Minted’s brand evolution, Vmware’s brand narrative, and the soon-to-be-unveiled brand identity for the blog SF Girl by the Bay. In this roundtable, she discusses thoughtful strategy, context, and cultural trends to help you integrate your brand narrative across mediums. Speaker: Suzanne Shade, creative director, SF Girl by the Bay

The Most Powerful Assessment You’ll Ever Take: Strengths-Based Career Development Are you working to your strengths? Research demonstrates that individuals who are working to their strengths are six times as likely to be successful in their roles and three times as likely to say they have a high quality of life in general. HR specialist Anne Elkin has used a simple online tool in executive onboarding, team development, and her own career journey. Join this interactive roundtable discussion to learn how you can uncover, articulate, and leverage natural areas of talent in order to maximize personal effectiveness and performance. Speaker: Anne Elkin, vice president, human resources, Qualcomm @qualcomm

The Next Generation of Digital Payments for Small-Business Owners With digital commerce constantly changing, it can be overwhelming for a small business owner to figure out which payment technologies can future-proof them and deliver the best checkout experience for their custom- ers. Join MasterCard’s Adam Granoff and Stripe’s Sarah Heck for a conversation about the different commerce experiences available today, and why offering consumers a variety of payment choices is critical. Participants will learn about the balance between great customer experience and payment security, how to optimize sales in various commerce channels, and how to minimize cart abandonment. Speakers: Adam Granoff, senior vice president, digital partnerships, MasterCard @mastercard & Sarah Heck, head, external affairs & new markets, Stripe Atlas @sarahkheck @stripe

Using Video Like a Pro to Grow & Scale Your Business Did you know that audiences are ten times more likely to engage, embed, and share video content, skyrocketing traffic for your brand or business? Making videos can be fun and rewarding, but, at the start, it can also be overwhelming. In this roundtable, Emmy-nominated television producer, digital strategist, and consultant Andrea Corson will help you master the art of short and engaging video for your website and social channels. You’ll learn how to get your videos from conception to publica- tion and the tools and strategies needed along the way to create and promote seriously impressive video. Speaker: Andrea Corson, television producer, digital strategist, & consultant, Video Pop @lalabeljunkie

You: The Brand Whether you know it or not, you already have a personal brand: the reputation and personality that precedes you at work. To advance your career and develop as a leader, building your personal brand is key. In this roundtable, we will discuss how to intentionally build your personal brand in person and online. Shilpi Sharma, co-founder and CEO of Kvantum, will discuss lessons she’s learned about personal branding (and rebranding) on the road to success. Speaker: Shilpi Sharma, co-founder & CEO, Kvantum @shilpi_sv

What’s in It for Them? Leading Innovation through Empathy Your innovative project can achieve cross-organization success, but how do you get support when your colleagues have other priorities? Start by thinking of how a successful outcome can benefit those colleagues. Dr. Nicola Peill-Moelter, Akamai’s one- person-team corporate sustainability officer, will share examples of how she uses this empathic approach to successfully execute sustainability initiatives. Whether you are working with virtual teams, remote colleagues, or associates across the hall, join this roundtable to explore how you can apply this approach to achieve faster and better outcomes for your projects. Speaker: Nicola Peill-Moelter, corporate sustainability officer, Akamai Technologies @akamai

#WatermarkConf 45 WOMEN-OWNED BUSINESS MARKETPLACE LOCATED IN THE EXHIBIT HALL OPEN ALL DAY

We work hard each year to bring you a wonderful group of local and national businesses, all owned by women. Join the conference in our commitment to supporting these women—today and throughout the year! See pages 49-50 for a full listing of exhibitors in this area.

QVC & zulily PRODUCT SEARCH 7:30 a.m. – 4:30 p.m. Join us throughout the day for this unique opportunity to watch an amazing group of entrepreneurs pitch their big ideas to the panel of experts from QVC & zulily. Presenters will receive instant feedback from the panel, plus the chance to get their product noticed by the world’s leading video and e-commerce retailer!

If you’ve already signed up, please check in a few minutes prior to your allotted pitch time. If you haven’t yet booked a pitch slot, join us after 4pm for first-come, first-served pitch opportunities. Open audience seating is available throughout the day – sit for a few minutes and cheer on local entrepreneurs!

Rachel Boesing Anna Baker Lorraine Beltran Lori Twomey Bridget Love program host, QVC global merchandising strategy merchandising chief merchant, director, apparel & category development, QVC manager, zulily zulily merchandising, QVC

SMALL BUSINESS ROUNDTABLES Led by expert facilitators, roundtables offer an informal and intimate setting to share best practices around a very focused and specific topic within the small business and entrepreneurial spaces. Roundtables are discussion based and will not feature a formal presentation. This ensures each discussion is truly personalized and allows attendees to ask questions relevant to their needs. Roundtables are limited to ten people per topic and are first-come, first-served. We encourage you to come early to guarantee your spot. However, we will offer each roundtable a total of three times to give attendees the opportunity to participate in multiple discussions on different topics and ensure that participants have another opportunity to join should a table fill up fast.

ROUNDTABLES WILL TAKE PLACE AT THE FOLLOWING TIMES: 3:00 P.M. – 3:30 P.M. 3:35 P.M. – 4:05 P.M. 4:10 P.M. – 4:40 P.M.

Building Credibility as a Leader Successful leaders are trusted by their teams, who depend on them for their expertise, transparency, and smart decision making. However, credibility is hard to earn and easy to lose. Whether you are an emerging leader building a new team or an established one looking to boost your credibility, join this roundtable to learn about owning your vision and building trust and respect to make that vision a reality. Speaker: Susan Repo, corporate treasurer & VP, finance, Tesla, Inc. @tesla

Getting Started with Entrepreneurship Taking the first step is often the hardest part of entrepreneurship. Where do ideas come from? How do you tell if it’s a good one? Do you know if being a founder is the right path for you? Venture capitalist turned social entrepreneur and start-up advis- er Singari Seshadri will lead a discussion on finding and validating ideas and taking your concept to launch using design thinking and lean start-up frameworks. Come learn more about entrepreneurship as a career path. Speaker: Singari Seshadri, associate director, Stanford Venture Studio @singaris

46 watermarkconferenceforwomen.org Make Small Business Financing Work for You Whether you are a novice or seasoned entrepreneur, financing your business is most likely top of mind for you. Having the right funding strategy for your business is critical to getting your business off the ground and in flight. Obtaining funding can be a daunting process, but it doesn’t have to be! You’ll improve your chances of success by brushing up on the essentials. Learn key financing terms and the core elements to consider as you explore small business financing options. Understand how to evaluate rates and terms, how repayment structures work, what your total cost of borrowing is, and how to manage your business’s cash flow. You will walk away from this session with tips and resources to help you take command of the financing process and put that money to work! Speakers: Mana Sopheak & Somie Park, client advisers, small business, Lending Club @lendingclub

Negotiating 101 Study after study suggests that women are disinclined to negotiate. But if you don’t ask, how will you ever get what you want? Dorit Perry is an international attorney with over twenty-five years of experience in business communications, negotiation, and conflict resolution. Join this roundtable to learn more about persuasion, influence, and how to communicate what you want. Par- ticipants will leave with practical tools and phrases to use when the opportunity arises to start the conversation and make a deal. Speaker: Dorit Perry, attorney & adjunct professor of law, Santa Clara University @santaclarauniv

Overcome Bias to Get Your Start-up Funded New research suggests that unconscious bias among venture capitalists is keeping female entrepreneurs from securing more funding. In 2016, industry data shows that women-led start-ups received $1.46 billion—a fraction of the $58.19 billion for start-ups led by men. As a venture capitalist, Maveron’s Anarghya Vardana invests in consumer frontier-tech companies com- mercializing AI, VR, robotics, food tech, and drones. She shares her thoughts on how to overcome gender bias when seeking funding, from positioning your start-up to the language you use to answer questions. Speaker: Anarghya Vardhana, senior associate, Maveron @anarghya503 @maveron

Persuasive Communications for Small Business Owners Persuasive communication is essential for small business owners, though our messages aren’t always as consistently compelling as they could be. During this roundtable we’ll discuss why people choose to listen to—or ignore—you; how to read the room in order to better influence your intended audience; framing your communication in a way that highlights the benefit to them; and the small though vital communication traits required to be persuasive, including effective word choice, confident body language, and a strong voice. Speaker: Hope Timberlake, founder, Forté Consulting @timberlakecomm

So You Want to Serve on a Nonprofit Board? Serving on a nonprofit organization’s board of directors can be a meaningful way to give back to the community. By sharing your expertise, contributions, and connections, you can further a nonprofit’s mission while also providing opportunities to stretch your skillset and network authentically. Join this roundtable discussion to learn about board responsibilities, govern- ance, and fund-raising, as well as how to successfully find a seat and serve on a nonprofit board of directors. Speaker: Gail Hunter, VP, public affairs & event management, The Golden State Warriors @warriors

Successful Collaborations, Inside and Out For your business and workplace, collaboration is a core competency, a competitive advantage, and a critical factor in your success. What does it take to collaborate effectively within your organization and with outside partners? Phoenix Consulting CEO Norma Watenpaugh helps companies achieve results through strategic partnerships that can accelerate revenue, open up new markets, and ignite innovation. Participants in this roundtable will learn how to foster a culture of collaboration within their company and key partnerships, including the skills, tools, and behaviors needed for success. Speaker: Norma Watenpaugh, founding principal & CEO, Phoenix Consulting Group @normawat

#WatermarkConf 47 Conference for Women February 1, 2017 San Jose McEnery Convention Center . San Jose, California

CONCESSION

QVC + zulily Product 547448 548 647 Small Business Search Stage Roundtables EXHIBITConferen HALLce MAP for Wome –n HALL 1 545446 546 645 OPENFebrua ALLrWomen-Onedy 1, DAY2017 San Jose McEnery ConventiBusinesson Center Maretplace . San Jose, California Author Resume 342 441 442 541 542 641 Review Signing 240 340 439 440 539 540 639

432 433 532 538533 637632

Coaches Small Business CONCESSION 430 431 530 536531 635630 AUTHOR Corner Roundtables SIGNINGS SOCIAL HUB S WOMENOWNED 429 528 529 628 SBookstore V B BUSINESS MARKETPLACE 631 QVC + zulily Product 425 547448 526 548527647624 Small Business Gilead Search Stage Roundtables Resume ReviewCareer Pavilion QVC230 Stage 530 629 545446 524 546525645 Dell TechnologyWomen-Oned Pavilion Business Maretplace 327 LUNCH CAREER PAVILIONResume Author 342 441 442 541 542 641 ENTRANCE Review 221 320 Signing G S124 I. 224 325 424 524 125 240 340 SOCIAL439 HUB440 539 540 639 Bookstore Media Ericsson 722 123 538 637 Community Coaches Corner O I. Social Media 520 619 Connection 720 Roundtables Coaches 315 Social Workshops 121 Corner 536 635 Pavilion 118 SOCIAL HUB 518 617 718 119 Bookstore 216 416 516 615 616 716 Water 631 Station Gilead LUNCH 111 208 209 308 311 410 Career Pavilion 230 409 530507629 ToENTRANCE General Session 104 Dell Technology Pavilion 109 607 708 709 TECHNOLOGY PAVILION 107 206 327 LUNCH706 707 D ENTRANCE 124 224 325 424 524 203 302 Technology 401 705 125 Roundtables COMMUNITY PAVILION 102 ECNARTNE Media EricssonECNARTNE 722 123 101 503 600 Community601 701 520 619 Connection 720 Roundtables Social 121 201 300 501 Pavilion 118 518 617 718 119 216 416 516 615 616To General Session716

LUNCH ENTRANCE

ECNARTNE ECNARTNE

48 watermarkconferenceforwomen.org EXHIBITORS AND BOOTH NUMBERS

Adobe...... 203 Equinix...... 109 adobe.com/careers equinix.com Have a passion for winning? Akamai Technologies...... 501 Come Grow with Equinix! akamai.com Visit us to learn about Akamai Flutter Eyewear...... 524 Get cool swag & meet our team fluttereyewear.com Gorgeous readers. Let our Amgen...... 111 stylist find your perfect fit. careers.amgen.com Discuss careers in biotech Gilead Sciences, Inc...... 208 Network with our leaders gilead.com

APICS Santa Clara Valley...... 707 Harvard Business School Executive Education...... 607 apics-west.org exed.hbs.edu Certification in Supply Chain Educating leaders who make World renown programs a difference in the world.

Applied Materials...... 302 J’Amy Tarr Outerwear...... 429 appliedmaterials.com jamytarr.com Virtual Reality Experience J’Amy Tarr designs jackets, capes and coats for work. Argent...... 624 argentwork.com Johnson & Johnson...... 209 Functional Women’s Workwear jnj.com [email protected] Kathy Kamei Designs...... 526 Arm...... 308 kathykamei.com arm.com Accessories with a Vision to Architects of Possible Connect and Empower See demos & learn about Arm KIND Healthy Snacks...... 320 barkTHINS...... 221 kindsnacks.com barkthins.com Enjoy a complimentary KIND Bar Come sample barkTHINS... It’s Snacking. Elevated. Kiran Rapal DDS, Inc...... 630 lovemysmile.net Better Up...... 601 [email protected] betterup.co 408 844-0780 Empower yourself with a coach to accelerate your success. League of Women Voters of California...... 600 cavotes.org BMW Dealer Careers...... 315 Voting resources BMWDealerCareers.com Register to vote Redefining Opportunity in Auto LendingClub...... 300 CCRM San Francisco...... 529 lendingclub.com ccrmivf.com/sanfrancisco Achieve financial wellness and Leaders in FertilityTreatment success through our platform. 1060 Marsh Rd, Menlo Park, CA Life Elements...... 527 Counsyl...... 107 LifeElements.com counsyl.com Hand-crafted Natural Body Care Join Counsyl Made in California Build something vital. Living Big Travel...... 628 Dell...... 401 LivingBig.org dell.com Inspired Adventures and Travel for Women, by Women

#WatermarkConf 49 EXHIBITORS AND BOOTH NUMBERS

Lufthansa Group...... 703 Qualcomm...... 410 lufthansa.com qualcomm.com Partners with United Airlines Ruby Ribbon - Susan Jones...... 430 Luisa Spagnoli...... 533 RubyRibbon.com/SusanJones luisaspagnolistanford.com Shapewear - Bye Bye Bra! 650-687-5827 Women Sizes XS to 3X [email protected] Samsung...... 311 Mastercard...... 503 samsungsemi.com mastercard.com SKM Jewelers...... 632 Medallia...... 206 skmcollection.com medallia.com Trendy, Fashion Jewelry Join Voice of Watermark priced from $10-$65 Share your voice, win prizes! State Farm...... 507 Merck...... 201 LetsStartToday.com merck.com Write a goal. Reach a goal. On a quest for cures Susie Os Handbags...... 525 Metro Man Gifts...... 532 susieoshandbags.com metromangifts.com tasteful designer bags/totes Smart Gifting for Men [email protected]/310-200-1013 800.745.9239 Tesla Inc...... 101 Mind in Motion...... 531 tesla.com/careers getyourmindinmotion.com Inspirational Apparel Company Thermo Fisher Scientific...... 102 [email protected] jobs.thermofisher.com Start Your Story Today! ML Lifestyle Soleil hair tools...... 425 soleilhairtools.com Berkeley Part-Time MBA Program...... 705 Discover your hair haas.berkeley.edu Professional hair tools & care MBA Options at Berkeley-Haas In a convenient format for you MM.LaFleur...... 433 mmlafleur.com United Airlines...... 701 Take the work out of dressing united.com for work. See the latest in United news and products! Spin the Wheel! Morgan Stanley...... 104 morganstanley.com/careers Watermark...... 601 wearewatermark.org NBC Bay Area...... 709 Become a Watermark Member! nbcbayarea.com Trial memberships available. NBC Bay Area Chris Chmura Cons Wend Africa...... 706 Oath, Inc...... Social HUB wendafrica.com oath.com [email protected] Build Brands People Love [email protected]

Oculus...... 409 Willow...... 528 oculus.com willowpump.com Willow Wearable Breast Pump Pax Ellevate Global Women Fund...... 432 No tubes. No cords. No bottles paxellevate.com Invest in Women 800-767-1729 Anne@[email protected]

50 watermarkconferenceforwomen.org KEYNOTE LUNCHEON SEATING HALL 2 & 3

STAGE

A117 A116 A115 A114 A113 A112 A111 A110 A109 A108 A107 A106 A105 A104 A103

A217 A216 A215 A214 A213 A212 A211 A210 A209 A208 A207 A206 A205 A204 A203 A202 A201

A317 A316 A315 A314 A313 A312 A311 A310 A309 A308 A307 A306 A305 A304 A303 A302 A301

A417 A416 A415 A414 A413 A412 A411 A410 A409 A408 A407 A406 A405 A404 A403 A402 A401

A517 A516 A515 A514 A513 A512 A511 A510 A509 A508 A507 A506 A505 A504 A503 A502 A501

A617 A616 A615 A614 A613 A612 A611 A610 A609 A608 A607 A606 A605 A604 A603 A602 A601

A717 A716 A715 A714 A713 A712 A711 A710 A709 A708 A707 A706 A705 A704 A703 A702 A701 EXHIBIT HALL A817 A816 A815 A814 A813 A812 A811 A810 A809 A808 A807 A806 A805 A804 A803 A802 A801

A917 A916 A915 A914 A913 A912 A911 A910 A909 A908 A907 A906 A905 A904 A903 A902 A901

A1017 A1016 A1015 A1014 A1013 A1012 A1011 A1010 A1009 A1008 A1007 A1006 A1005 A1004 A1003 A1002 A1001

A1117 A1116 A1115 A1114 A1113 A1112 A1111 A1110 A1109 A1108 A1107 A1106 A1105 A1104 A1103 A1102 A1101

A1217 A1216 A1215 A1214 A1213 A1212 A1211 A1210 A1209 A1208 A1207 A1206 A1205 A1204 A1203 A1202 A1201

A1317 A1316 A1315 A1314 A1313 A1312 A1311 A1310 A1309 A1308 A1307 A1306 A1305 A1304 A1303 A1302 A1301

A1417 A1416 A1415 A1414 A1413 A1412 A1411 A1410 A1409 A1408 A1407 A1406 A1405 A1404 A1403 A1402 A1401

A1517 A1516 A1515 A1514 A1513 A1512 A1511 A1510 A1509 A1508 A1507 A1506 A1505 A1504 A1503 A1502 A1501

A1617 A1616 A1615 A1614 A1613 A1612 A1611 A1610 A1609 A1608 A1607 A1606 A1605 A1604 A1603 A1602 A1601 A1717 A1716A A1715 A1714 A1713 A1712 A1711 A1710 A1709 A1708 A1707 A1706 A1705 A1704 A1703 A1702

ENTER HALL 2 & 3

82 watermarkconferenceforwomen.org KEYNOTE LUNCHEON SEATING HALL 2 & 3

STAGE

B103 B104 B105 B106 B107 B108 B109 B110 B111 B112 B113 B114 B115 B116 B117

B201 B202 B203 B204 B205 B206 B207 B208 B209 B210 B211 B212 B213 B214 B215 B216 B217

B301 B302 B303 B304 B305 B306 B307 B308 B309 B310 B311 B312 B313 B314 B315 B316 B317

B401 B402 B403 B404 B405 B406 B407 B408 B409 B410 B411 B412 B413 B414 B415 B416 B417

B501 B502 B503 B504 B505 B506 B507 B508 B509 B510 B511 B512 B513 B514 B515 B516 B517

B601 B602 B603 B604 B605 B606 B607 B608 B609 B610 B611 B612 B613 B614 B615 B616 B617

B701 B702 B703 B704 B705 B706 B707 B708 B709 B710 B711 B712 B713 B714 B715 B716 B717

B801 B802 B803 B804 B805 B806 B807 B808 B809 B810 B811 B812 B813 B814 B815 B816 B817

B901 B902 B903 B904 B905 B906 B907 B908 B909 B910 B911 B912 B913 B914 B915 B916 B917

B1001 B1002 B1003 B1004 B1005 B1006 B1007 B1008 B1009 B1010 B1011 B1012 B1013 B1014 B1015 B1016 B1017

B1101 B1102 B1103 B1104 B1105 B1106 B1107 B1108 B1109 B1110 B1111 B1112 B1113 B1114 B1115 B1116 B1117

B1201 B1202 B1203 B1204 B1205 B1206 B1207 B1208 B1209 B1210 B1211 B1212 B1213 B1214 B1215 B1216 B1217

B1301 B1302 B130 3 B1304 B1305 B1306 B1307 B1308 B1309 B1310 B1311 B1312 B1313 B1314 B1315 B1316 B1317

B1401 B1402 B1403 B1404 B1405 B1406 B1407 B1408 B1409 B1410 B1411 B1412 B1413 B1414 B1415 B1416 B1417

B1501 B1502 B1503 B1504 B1505 B1506 B1507 B1508 B1509 B1510 B1511 B1512 B1513 B1514 B1515 B1516 B1517

B1601 B1602 B1603 B1604 B1605 B1606 B1607 B1608 B1609 B1610 B1611 B1612 B1613 B1614 B1615 B1616 B1617

B1702 B1703 B1704 B1705 B1706 B1707 B1708 B1709 B1710 B1711 B1712 B1713 B1714 B1715 B1716 B1717

B1803 B1804 B1805 B1806 B1807 B1808 B1809 B1810 B1811 B1812 B1813 B1814 B1815 B1816 B1817

B1903 B1904 B1905 B1906 B1907 B1908 B1909 B1910 B1911 B1912 B1913 B1914 B1915 B1916 B1917

BB2003 B2004 B2005 B2006 B2007 B2008 B2009 B2010 B2011 B2012 B2013 B2014 B2015 B2016 B2017

B2106 B2107 B2108 B2109 B2110 B2111 B2112 B2113 B2114 B2115 B2116 B2117

#WatermarkConf 83