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Title of the attached .pdf file: The 2003 Ad Age Wall Poster Guide to Music Marketing: An At-a-Glance Overview of the Major Players and Business Statistics music poster_version 6.qxd 7/21/03 11:39 AM Page 1

WHERE CONSUMERS BIG 5 IN CONTROL ARE BUYING MUSIC Music industry sales in hands of five giants4 Record stores are losing ground (% of sales by venue) 1 GUIDE T0 MUSIC

MARKETING MAGAZINE AD PAGES April 2003 vs. April 20025

CONCERTS FILL SEATS 2002 concert ticket sales crack the $2 billion threshold6 LABELS’ AD SPENDING Sony powers the advertising engine. Dollars in millions2

SIZING UP THE MARKET Total U.S. dollar value of recorded music in millions of dollars1

DYNAMIC DUOS TOMER HANUKA Marketers turn to musicians; a selection of recent deals3 WHO’S BUYING MUSIC MUSICIAN OR ACT MARKETER 15-24 year olds are the prime buyers, but don’t discount golden oldies (% of total sales by age)1 Christina Aguilera NBA, Versace FILE SHARING SWINGS Beyoncé PepsiCo’s Pepsi U.S. computers using file-sharing applications 7 David Byrne Microsoft Corp. Numbers in thousands MARCH 2003 MAY 2003 Aaron Carter Kraft Foods’ Handi-Snacks, Shake ‘N Bake Cheez N’ Crackers Deana Carter Mars’ Pedigree dog treats Kazaa Dixie Chicks Unilever’s Lipton tea Celine Dion Chrysler Group, Best Buy, Lifetime TV WinMX Sheryl Crow Best Buy The Donnas Anheuser-Busch’s Budweiser iMesh Macy Gray PepsiCo’s Pepsi Morpheus Jewel Schick Intuition Elton John Microsoft Corp. Grokster Jennifer Lopez Louis Vuitton Dave Matthews Band Ben & Jerry’s, Nokia Limewire Christina Millan Kellogg Co.’s Pop-Tarts, YM, Cover Girl 0 1,000 2,000 3,000 4,000 5,000 6000 7,000 8,000 N’Sync Brach’s Fruit Snacks, Microsoft Corp., Chili’s Grill & Bar Jamie O’Neal Kellogg cereals Outkast Frito-Lay SUBSCRIPTIONS SLIP Pink Bally Total Fitness Active users on select music servers. Numbers in thousands7 The Rolling Stones E-Trade Financial Santana American Honda Motor Corp.’s Acura MARCH 2003 MAY 2003 Shakira Pepsi mp3.com SheDaisy Kellogg’s cereals Simple Plan Motorola Pressplay.com Smash Mouth Kellogg’s Pop-Tarts eMusic.com Britney Spears America Online, Pepsi, Clairol’s Herbal Essences George Strait General Motors Corp.’s GM Card, Chevrolet Silverado Listen.com Yo-Yo Ma Apple Computer 0 200 400 600 800 1,000 1,200 Sources for Advertising Age’s Guide to Music Marketing: 1. Recording Industry Association of America, 2. TNS Media Intelligence/CMR, 3. The L.A. Store, 4. Nielsen SoundScan, 5. Publishers Information Bureau, 6. Pollstar, 7. comScore Networks. Note: ComScore does not measure activity on Macintosh computers. Since launching in April, Apple says more than 5 million songs have been downloaded.