Taking Flight. Highlights from Our Path to Sustainability
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Taking flight. Highlights from our path to sustainability. 1932 – 2016 We’re all about the journey – to destinations around the world, and toward a more sustainable future. We’ve come a long way in the 85 years we’ve been flying, and we’re proud of our accomplishments so far. Through sound business decisions, dedicated employees, loyal customers, and respect for our planet we have weathered several storms in what can be a turbulent industry. Today, we strive to be remarkable by driving sustainable innovation and performance. We understand how our business impacts our environment, and we are committed to paving the way for sustainability in the airline industry. By making thoughtful choices and reducing our environmental footprint, our customers can continue to explore our world’s most amazing destinations for generations to come. For us, it comes down to doing the right thing to make the world a better place for our people, our guests, and our communities. It’s just how we do business. People. Focusing on people. Safety first. Committed employees. Giving back. People are the heart of our business. We focus 2011 2010 2011-2016 on keeping our employees safe and engaged, Won the Airline Strengthened focus on Donated $51,280,301 our customers satisfied, and giving back to the Technology diversity and building a in cash or in-kind Leadership Award culture of inclusion 2011 donations 2014 communities we serve. When we talk about by Air Transport World, 2014 more than just increasing Began measuring over the past five years. Transported doing the right thing, it’s with these people in recognizing our extensive the diversity of our team, employee engagement More than 1,300 different approximately 2,000 mind. After all, without them we would never track record of innovation Launched Ready, Safe, it’s a mindset that our and job satisfaction organizations are passengers to safety in flight safety and Go safety campaign leaders must embrace and supported annually. and flew 12 relief have made it this far. airport operations, ticket reflect in their actions. to ensure employees feel designed to increase safety valued, heard, and have flights distribution, and marketing 2014-2016 and customer technology. awareness across the Air opportunities to develop to Los Cabos and Loreto, A look ahead. Group System. their careers. Our first Improved education Mexico following Hurricane engagement score was Odile. With the acquisition of Virgin America, our and economic 66%; in 2016, our overall opportunities priority is bringing together the best parts of engagement score was 82%. for 49,313 youth. each airline to create a culture that will drive our continued success – a culture that is welcoming to our newest employees and builds on momentum from our internal initiatives that focus 2016 2016 2016 2016 2016 2016 on safety, employee engagement, and diversity Awarded almost 1st major airlines Received Secretary Received 6th perfect 27,000 volunteer Ranked in the top 100 and inclusion. $250,000 to more to have Safety of Defense Employer score on the 2017 hours worked socially just companies than 648 employees Management Systems Support Freedom Award Corporate Equality by employees in the U.S. by Forbes, and who have improved safety in accepted by FAA from the U.S. government Index in 2016. #2 in the transportation their workplaces by reporting out of U.S. airlines. for our support of National a national report on LGBTQ category. their concerns since 2014. (Alaska & Horizon Airlines) Guard & Reserve members. workplace equality. (Alaska Air Group) (Alaska & Horizon Airlines) Sustaining our performance. Sustainability isn’t just about recycling and energy Exponential growth. Record value. Satisfied customers. efficiency; for us, it’s also about financial growth 1932 1972 2010 and providing exceptional service to our guests. McGee Airlines merges Developed Began tracking our Valuable investments in our sustainability efforts with Star Air Service long-term customers’ satisfaction have helped us drive down costs and increase the business model to form the largest airline in 1944 2014 through our Alaska Listens 2014 efficiency of our operations, which in turn have Alaska, with 22 aircraft. by setting goals and customer survey. Performance. Alaska Airlines is born bringing people together, Made it on the Ranked #1 in U.S. allowed us to keep innovating for the industry, Department of after several mergers and we won back the trust Fortune 500 list expanding into new markets, creating jobs, and two name changes. of creditors, improved 2015 Transportation on-time 1985 and received investment- performance on-time performance, grade rating. Only three always finding new and better ways to serve Alaska Air Group and differentiated our Launched our Airlines in the U.S. have customer service among the eight largest our customers. is formed as a airline through outstanding investment grade rating. U.S. airlines. holding company customer service after a training program, serious financial crisis. The Beyond Service acquiring Horizon Air and model stuck. A look ahead. Jet America Airlines one to reinforce best practices year later. in delivering the Alaska Merging with Virgin America will increase customer experience. our reach, providing exceptional service to new markets and new customers. As a highly recognizable brand with a loyal customer following, we are committed to maintaining the 2016 2016 2016 travel experience Virgin American customers have Alaska Airlines merges Alaska reports a record Ranked highest in airline customer come to expect while following our commitment with Virgin America revenue of $5.9 billion satisfaction among traditional th to continuous improvement across all our carriers. combining two airlines recognized and adjusted profits of carriers for the 10 consecutive year for exceptional customer service $911 million, while serving a record in the J.D. Power 2008-2017 North and low fares. 34.3 million passengers. America Airline Satisfaction Study. Reducing our impact. Fewer emissions. New fuels. Less waste. 2008 2009 1980’S We fly to some of the most beautiful places on Retired the last of our Became 1st domestic Started inflight the planet, and every day we come home to the MD-80s and transitioned carrier to join the recycling on regional breathtaking Pacific Northwest. True to our roots, to an all Boeing 737 fleet Sustainable Aviation aircraft Fuel Users Group 2011 2008 we are committed to doing all we can to reduce giving us one of the youngest, 2009 out of our hubs in Seattle most fuel-efficient and pledging only to use Became 1st domestic and Portland, expanding to Started transitioning to our impact on the environment. From napkins environmentally friendly fleets Saved 188 million biofuel that meets strict carrier to use biofuel mainline operations in 2008. a paperless airline among U.S. airlines. gallons of fuel sustainability criteria. to fuel, we seek out new ways to conserve and on multiple (75) regularly by adopting technology- over business as usual since preserve the health of the communities in which scheduled commercial 2015 based alternatives such as 2012 2009 due to improvements flights. paperless boarding passes, we live and the destinations to which we fly. in fleet and flying Began composting coffee grounds tablet communications, and Ordered 37 new 737- efficiencies. hand-held devices. This has Max aircraft from Boeing on mainline flights. reduced consumption by A look ahead. which are approximately 13% 21% since 2012. In the years to come, we will be focused on more fuel efficient than the most efficient aircraft in our bringing Virgin America on board with our mainline fleet. sustainability efforts. This will include evaluating the best ways to incorporate sustainability into 2016 2016 2016 2016 st their business and operations, and redeveloping Flew the 1 biofuel Partnered with Boeing Operate the most 85% of our beer comes Planet. flights in the world and Port of Seattle comprehensive in aluminum instead of our own systems to effectively capture metrics. 2015 2016 using the alcohol-to-jet to conduct a biofuel recycling program of glass bottles Ranked as the most Saved 267,515 conversion pathway infrastructure feasibility any U.S. airline as cans are more easily fuel efficient airline gallons of fuel including the first flight study, a major step towards diverting roughly 10,000 recycled and weigh in the country by ICCT by completing new made using fuel derived bringing biofuels to all air tons of inflight waste (paper, significantly less than glass for the 5th year in a row. RNP approaches at four from post-harvest forest carriers at Sea-Tac Airport. cups, bottles and cans) from bottles, reducing our fuel additional airports. residues (wood). landfills since 2009. consumption and emissions. Donate. Our charity miles program offers Mileage Plan™ members a unique and meaningful way to support important Be part of our causes. Miles donated to this program help charities with business travel, accommodation of special journey. organization requests and achievement of the organization’s mission. Pack light. Our sustainability efforts are built on hard Every pound of weight makes a difference. If all our customers packed five pounds less on all our mainline work and dedication. We take great pride in flights, it would save 10,000 gallons of fuel, decreasing emissions by over 200,000 lbs. of CO2e, each year. caring for our customers, our communities, our planet and our airline. Your support, in Recycle. ways both large and small, helps us reduce Our customers are key drivers of environmental change on our flights, and can make a big difference by our environmental impact, provide great jobs making a few small changes. On your next trip, bring a refillable water bottle and sort your trash from your and deliver stellar customer service across recyclables to help our flight attendants. Many airports now have recycling and compost bins and water bottle every community we touch.