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Easyhotel.Com Simple Comfort, Great Value easyHotel.com Simple comfort, great value UK Property Development Brief Executive Summary • Operates in “super budget” segment (clean, consistent, safe). Most hotel groups seeking to charge more for more (“amenity creep”) – easyHotel optimises costs, and offers the “best branded room rate in town”. • Today – 25 hotels today (5 owned, 20 franchised) plus a pipeline of 601 owned additional bedrooms. • 2016 Exchanges & Completions - Birmingham, Manchester, Liverpool, Ipswich, Sheffield, Leeds and Barcelona. • “easy” brand strength helps drive high levels of direct business. High occupancy, low costs = attractive prices for customers • Listed on London Stock Exchange 2014 in order to raise funds to grow the hotel estate. easyHotel.com 1 easyHotel – clean, comfortable, safe Hotels by location Central London x5 Heathrow & Luton New Openings Croydon Scotland x2 Liverpool (2017) Germany x2 Lisbon (2017) Bulgaria Dubai (2018) Hungary Ipswich (2018) Dubai Barcelona (2018) Switzerland x2 Sheffield (2018) Holland x5 Belfast (2018) Manchester Reading (2018) Brussels Leeds (2018) Birmingham • Rooms 10-12sqm, which enables intensification of usable floor space within a building. • No food & beverage • Significantly more international customer than other brands. easyHotel.com 2 Property Requirements • 60+ New Target Locations Identified • Net Internal area of 15,000 sqft – 50,000 sqft • Freeholds / Virtual Freehold • Lease considered where the landlord is responsible for construction • Near Major Transport hubs • Conversions or new builds / Not all bedrooms require natural light • Buildings can be shared with 3rd party operators • Quick decision made, no external financing required • Introductory fees will be paid to non-retained agents easyHotel.com 3 Development roll out – UK Requirements List (excl. London) • Edinburgh 400 • Cheltenham/Gloucester 100 • York 300 • Chester 100 Total UK: • Brighton 200 • Durham 100 +4,500 rooms • Bristol 200 • Exeter 100 • Cambridge 200 • Glasgow Deal Done 100 The regions show great • Dublin 200 • Guildford 100 potential for the easyHotel product, with • Manchester Deal Done 200 • Ipswich Deal Done 100 rooms sizes averaging • Oxford 200 • Inverness 100 around 100 bedrooms per hotel. Certain • Aberdeen 100 • Leicester 100 regions have capacity • Bath 100 • Liverpool Deal Done 100 for more than 1 hotel • Belfast Deal Done 100 • Middleborough 100 • Reading Deal Done 100 • Birmingham Deal Done 100 • Milton Keynes 100 • Salisbury 100 • Blackpool 100 • Newcastle 100 • Sheffield Deal Done 100 • Bournemouth 100 • Northampton 100 • Slough/Windsor 100 • Leeds Deal Done 100 • Norwich 100 • Southampton 100 • Canterbury 100 • Peterborough 100 • Stirling 100 • Cardiff 100 • Plymouth 100 • Torquay 100 • Portsmouth 100 • Watford 100 easyHotel plc p4 Development roll out – London Requirements All London Locations Considered No size restriction on London hotels • London is a key business & tourism market, our requirements list is not exhaustive and we will look at other central locations with a strong business case. Seeking up to 3,500 rooms easyHotel plc p5 easyHotel – Recent Developments easyHotel.com 6 easyHotel – JohnContact Bright Street,us Birmingham easyHotel.com 7 easyHotel – Elevation,Contact Birmingham us AFTER BEFORE easyHotel.com 8 easyHotel – BirminghamContact usFloor Plan Example of rooms without natural light easyHotel.com 9 easyHotel – FlatironContact Building, us Manchester easyHotel.com 10 easyHotel – FlatironContact Building, us Manchester easyHotel.com 11 easyHotel – ManchesterContact usFloor Plan Flexible room sizes to fit building shape easyHotel.com 12 easyHotel – NewContact Room Designus easyHotel.com 1315 easyHotel – New Room Design easyHotel.com 13 easyHotel – ContactContact Us us We look forward to doing business with you. Please contact: Retained Agents: Hanover Green Nick Raven - [email protected] Phone: +44 (0)7753 310991 easyHotel.com 1516.
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