LIVERPOOL HOTELS UPDATE March 2016

Welcome

Welcome to the latest edition of the Liverpool Hotels Update.

Since 2004, this document has been published jointly between Liverpool City Council and the Local Enterprise Partnership around twice a year. It contains detailed information about the range and location of hotels which have been completed, are currently under construction, or are in the pipeline both within the City Centre and outside it. It also looks at hotel performance in the City Centre.

We hope that the data included in the schedules will be useful to individuals and organisations involved in hotel provision.

Should you have any queries, require further information, or have comments on the content of the schedules, please contact:

(Planning & Development queries): Mark Kitts, Assistant Director Regeneration Development Planning and Housing, Liverpool City Council, Municipal Buildings, Dale Street, Liverpool l2 2DH Tel: 0151 233 4202 Email: [email protected] Website: www.liverpool.gov.uk

(Hotel sector performance queries): Peter Sandman, Head of Visitor Economy Development, Liverpool City Region LEP, 12 Princes Parade, Liverpool L3 1BG Tel: 0151 237 3916 Email: [email protected] Website: www.Visitliverpool.biz

Photo opposite: The Thistle Hotel on Chapel Street has been bought by Mercure and rebranded as “The Atlantic Tower Hotel”. A refurbishment programme is promised for 2016.

Front cover (clockwise from top left): Shankly Hotel (photo courtesy of Signature Living); DoubleTree by Hilton; Tune Hotel; Ware Apart-hotel - Slater Street. Centre: Pullman Hotel, Kings Waterfront.

Foreword

What a truly unforgettable year it has been for Liverpool. From the historical visit of three Cunard Queens to the UK’s largest 4th July celebrations, Liverpool certainly shone in the international spotlight once again.

And with a record breaking number of visitors to the City, it has been an incredible year for our hotels too who have seen bookings continue to rise both at weekends and through the week.

The information in this document speaks volumes about just how popular Liverpool has become with tourists and visitors alike. And that shows no signs of stopping as we continue to be a City who can offer a unique blend of history, rich cultural heritage, a thriving nightlife and world class events across the city.

The brand new exhibition centre connected to the hugely successful the arena and convention centre is the latest addition to our ever growing business market, bringing major events to the city and, as a result, more people staying overnight.

We are looking forward to the future and how we can explore and expand on our ever increasing hotel and tourism industry. The exciting prospect of Liverpool getting its first 5 star hotel is a significant sign of where we are heading. We too are looking at how we can continue to build on the growing cruise liner market, something that, last year alone, generated an estimated £7 million for the city’s economy with the number of passengers more than to what we welcomed just three years ago.

Without a doubt the best years well and truly lay ahead of Liverpool and we can all feel very proud to be a part of it.

Councillor Wendy Simon Assistant Mayor and Cabinet Member for Culture, Tourism and Events

03 Liverpool City Centre hotel

facts (as at 01 March 2016):

62 hotels/apart-hotels/guest houses (up from 37 in 2008)

6,323 bedrooms (up from 3,481 in 2008)

2,500 hotel-related jobs in the City Centre (1,000 of which

HeywoodHouse Hotel, Fenwick 11 Street created since 2008)

£336 million invested in 25 new £ and refurbishing existing hotels

since 2008

KEY PERFORMANCE HEADLINES FOR 2015:

9.1% annual rise in hotel rooms sold to a record 1.8 million (Jan-Dec)

Average hotel room occupancy TheRichmond Hotel, Hatton Garden % 76.7%, higher than the UK regional rate of 73.6%

0.7% rise in weekend hotel % occupancy to 88.4%

2.7% rise in weekday hotel % occupancy to 74.8%

3.4% rise in Average Room Rate £ (ADR) to £70.03

5.0% rise in Average Room Yield £ (RevPar) to £53.87

4.8% rise in Average Weekend

£ Room Yield (RevPar) to £78.62

All hotel performance data © STR Global not to be re-used without written permission.

Figures compare Jan-Dec 2014 with Jan-Dec 2015 unless otherwise stated.

Jury’s Inn, KingsWaterfront

EpicAparthotel and Nadler, The SeelStreet

l,Mount PleasantTripAdvisor ©

HopeStreet Hotel, Hope Street FeathersHote

2015 was yet another outstanding year for Liverpool’s hotel LIVERPOOL HOTEL industry as, once again, the number of hotel rooms sold bypassed the previous year’s record. By the end of December, according PERFORMANCE to figures supplied by Liverpool LEP based on occupancy figures provided by STR Global, almost 1.8 million rooms were sold compared to 1.65 million in 2014. Also during this period, 7 new CONTINUES ANNUAL hotels opened across the city bringing a further 300 new bedrooms. RISE TO NEW LEVELS Some months saw greater increases in rooms sold than others, with February, March and May showing increases of 21%, 12%, and 18% respectively over the same months in 2014. As well as major cultural events taking place during the year, May – in particular – saw a spike in visitors coming the city for the Cunard Three Queens celebrations. October saw the highest number of rooms sold in one month, achieving a new high of 168,162.

Average occupancy levels across the city have also risen, despite new hotel rooms coming to the market. The year saw a new average high of 76.7%. Late summer and early autumn saw over 90% of rooms occupied, with October being the month that peaked at 93.8%.

Significantly, weekday occupancy rose from 72.8% to an average of 74.8%, with October seeing the highest peak at 86%. Some of this may be attributable to the number of big-budget films being shot in the city during that period, with hotels talking bookings for

05 actors and crews. Weekday figures also continue to be boosted by the city’s popularity with conference organisers, and hotel comparison websites offering weekday short-stay deals. Weekend occupancy saw a more modest rise from 87.6%to 88.4%, with October achieving 93.8%.

Significantly for hoteliers planning refurbishments or new ventures in the city, room rates saw yet another welcome rise, going up from £67.73 to £70.03. Average RevPar (revenue per available room) also rose from £51.28 to £53.87, with the weekend average also rising from £75.05 to £78.62.

Monthly hotel figures for Liverpool are published at https://www.liverpoollep.org/insights/visitor-economy- research/

2015 at a glance (city-wide):

£71.4 million invested in hotels £

6 new hotels opened

123 hotel jobs created

331 new bedrooms created

1,799,861 rooms sold (Jan-Dec)

(up from 1,649,634 = 9.1% more than Jan- Dec 2014)

Average occupancy 76.7% % (up from 75.4% in Jan-Dec 2014) FIGURE 1: Rooms Sold in Liverpool City Centre Hotels,

Weekend occupancy 88.4% Jan 2013 – Dec 2015 ◙ Source: Based on figures supplied by Liverpool LEP based on occupancy (up from 87.8% in Jan- Dec 2014) figures provided by STR Global REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION IS STRICTLY PROHIBITED

◙ Weekday occupancy 74.8% (up from 72.8% in Jan- Dec 2014) The rise in rooms sold, occupancy rates Average Room Rate £70.03 “ and room revenues during 2015

£ (up from £67.73 in Jan- Dec 2014) continues to be good news for Liverpool’s hotel industry. With the recent opening of ◙ Average RevPar £53.87 the Exhibition Centre bringing new (up from £51.28 in Jan-Dec 2014) business travellers to the city, we expect to see continued growth in 2016. ◙ Weekend Average RevPar £78.62 ” (up from £75.05 in Jan- Dec 2014) Peter Sandman, Head of Visitor Economy Development, Liverpool Local Enterprise Partnership All hotel performance data © STR Global not to be re-used without written permission

February2016

. . Opened

KingsWaterfront

”, ”, PullmanHotel “ CITY CENTRE HOTELS

FIGURE 2: Six new hotels/apart-hotels have opened in the city centre Liverpool City Centre hotel rooms by type, since January 2015, bringing 500 new bedrooms. These were: as at 01 March 2016 See Figs 3, 4 and 6 for breakdown by type.  Britannia Rooms, Fenwick Street (16 x 3 star bedrooms); Note: this chart only shows existing hotels. New hotels will be added in upon completion at next issue 226 (3.2%)  Epic Apart-hotel, 75 Duke Street (17 serviced apartments) 538  Tune Hotel, 3-19 Castle Street (100 budget bedrooms); (7.6%) 1,693 (23.9%) 490  DoubleTree by Hilton, Sir Thomas Street (86 Boutique (7.0%) bedrooms); 182 (2.6%)  Shankly Hotel, Victoria Street (65 x 4 star bedrooms); 172 (2.4%)

 Pullman Hotel, Kings Waterfront (216 x 4 star bedrooms). 709 (10%) In addition, around £2million was invested by Ibis as they took over the neighbouring Formule 1 hotel, built a link 1,767 between the two buildings and restructured the small rooms (24.9%) 1,021 of Formule, increasing their size but reducing the overall (14.4%) number. The new enlarged Ibis now has a total 192 286 bedrooms. (4%)

Following completion of the £26million Pullman Hotel above 4 star Budget boutique the new £40million Exhibition Centre, as at the time of Boutique Guest houses writing, there are currently no further hotels on site. 3 star Apart-hotels However, new proposals that have come forward include: Upper tier budget Serviced apartments Budget Other accommodation types

07 FIGURE 3: Hotel/Apart-Hotel Provision in the City

Centre as at 01 March 2016 EXISTING HOTELS EXISTING HOTELS (continued) Hotel Standard Rooms Hotel Standard Rooms Crowne Plaza 4 star 159 Printworks, Renshaw Street Budget (Boutique) 31 Hard Days Night 4 star 110 The Nadler, Seel Street Budget (Boutique) 106 Hilton, Canning Place 4 star 215 Heywood House Hotel Budget (Boutique) 35 Marriott, Queen Square 4 star 146 TOTAL BUDGET (BOUTIQUE): 3 hotels 172 Novotel 4 star 209 Pullman 4 star 216 Feathers 4 star guest accomm 66 Radisson SAS 4 star 194 Roscoe House by Urban Chic 4 star guest accomm 15 Shankly 4 star 65 Aachen 3 star guest accomm 17 Atlantic Tower Hotel (former 4 star 226 The Liverpool Inn 3 star guest accomm 15 Thistle) Lord Nelson 2 star guest accomm 27 “Titanic Hotel Liverpool”, North 4 star 153 Warehouse, Stanley Dock Hanover 2 star guest accomm 27 TOTAL 4 STAR: 10 hotels 1,693 Belvedere n/a 8 “Aloft Liverpool”, North John Street Boutique 116 Blackburne Arms n/a 7 62 Castle Street Boutique 20 TOTAL GUEST HOUSES: 8 guest houses 182 DoubleTree by Hilton Boutique 86 Hope Street Hotel Boutique 82 Adagio, Central Village Apart-Hotel 129 Hotel Indigo, Rumford Pl/Chapel St Boutique 151 The Block, Keel Wharf Apart-Hotel 96 Liverpool Racquet Club Boutique 8 Epic Apart-Hotel, 75 Duke Apart-Hotel 19 30 James Street Boutique 64 Street Malmaison Boutique 131 Epic Apart-Hotel Seel Street Apart-Hotel 14 Podzzz@Parr Street Hotel Boutique 12 Posh Pads at the Casartelli Apart-Hotel 31 Sir Thomas Boutique 39 The Richmond, Hatton Garden Apart-Hotel 51 TOTAL BOUTIQUE: 10 hotels 709 Signature Living Stanley Street Apart-Hotel 18 Britannia Adelphi 3 star 402 Staybridge Suites Apart-Hotel 132 Britannia Rooms, Fenwick Street 3 star 16 TOTAL APART-HOTELS: 8 Apart-Hotels 494 Holiday Inn, Lime Street 3 star 139 Jury’s Inn 3 star 310 Liner at Liverpool 3 star 154 61 Hotels/Guest 6,320 OVERALL CURRENT TOTAL: TOTAL 3 STAR: 5 hotels 1,021 Houses/Apart-Hotels

Express by Holiday Inn, Albert Dock Upper-tier budget 135

Hampton by Hilton, Kings Dock Mill Upper-tier budget 151

TOTAL UPPER TIER BUDGET: 2 hotels 286

Campanile Budget 100

Dolby Budget 65

Days Inn Liverpool, James Street Budget 155

Ibis (Dale Street) Budget 122 Ibis (Wapping) Budget 192

The Podworks Budget 19

Premier Travel Inn Albert Dock Budget 186

Premier Inn City Centre (Vernon St) Budget 165 Premier Inn, Hanover Street Budget 183 HOTELS CURRENTLY ON SITE The Regent, Mount Pleasant Budget 17 Hotel Standard Rooms Travelodge, Exchange Street East Budget 125 none Travelodge Liverpool Central Budget 105 Travelodge, Strand St/Red Cross St Budget 141 Tune Hotel, Castle Street Budget 100 Z Hotel, State House, Dale Street Budget 92 TOTAL HOTELS ON SITE: 0 hotels 0 TOTAL BUDGET: 15 hotels 1,767

08 CITY CENTRE HOTELS COMPLETED SINCE JANUARY 2015:

SCHEME: Britannia Rooms, 36-54 SCHEME: “Epic Apart Hotel – Duke SCHEME: “Tune Hotel”, Castle Street Fenwick Street Street” COST: £4 million COST: £0.25 million COST: £0.9 million ROOMS: 100 ROOMS: 15 ROOMS: 19 suites STANDARD: Guest Hotel STANDARD: 3 star STANDARD: Apart-Hotel OPERATOR: Tune Hotels OPERATOR: Private operator OPERATOR: Epic Liverpool Ltd OPENED: August 2015 OPENED: January 2015 OPENED: April 2015

SCHEME: “DoubleTree by Hilton”, Dale SCHEME: “Pullman Hotel”, Kings Street/Sir Thomas Street Waterfront COST: £50 million COST: £26 million ROOMS: 86 ROOMS: 216 STANDARD: Boutique STANDARD: 4 star OPERATOR: DoubleTree by Hilton OPERATOR: Pullman OPENED: October 2015 OPENED: February 2016

  A possible 192 bedroom apart-hotel (or student accommodation) at Skelhorne Street/Bolton Street, next to Lime Street station (permission granted

November 2015);

proposedEasyHotel

–  A new 90 bedroom hotel as part of Neptune’s £35million Lime Street Gateway project (permission granted September 2015);

 Conversion of the former Republik bar at 66 Bold Street 47 Castle 47 Street

to a hotel with 16 bedrooms and 7 suites (permission

granted August 2015);

 Conversion of Holmes Building, Concert Square, 46 Wood Street to an 8 bedroom boutique hotel (permission granted September 2015);

 Castlewood Property Management Ltd submitted a revised application for the proposed 227 bedroom 5 star hotel at Martins Building, Water Street (permission granted August 2015);

 Conversion of the upper floors of 47 Castle Street to 77 Corn Exchange, Corn Drury lane

bedrooms for budget operator Easy Hotel (permission – granted December 2015);

 Conversion of office floorspace on lower ground level

Proposed and levels 2 to 8 of the Corn Exchange Building, Fenwick Street, to a 202 bedroom hotel (planning FIGURE 4: application submitted January 2016); Current City Centre Hotels Proposals.  Conversion of the basement of 28-30 Henry Street to a HOTELS CURRENTLY PROPOSED (WITH NAMED OPERATOR) 15 bedroom budget hotel (application submitted Hotel Target Standard Rooms January 2016). Martins Building, Water Street 5 star 227 In addition, some hotels have applied for permission for Lime Street Gateway To be announced 90 extensions or improvements: Bateson Building, 28-30 Henry Street Budget 15  a 17 bedroom extension to the Feathers Hotel on EasyHotel, 47 Castle Street Budget 77 Mount Pleasant (permission granted January 2016); Ralli House, 60 Old Hall Street Apart-hotel 52  a 7 bedroom extension to Epic Apart-hotel, Seel Street 1 Arthouse Square, 61-69 Seel Street Apart-hotel 41 (application submitted December 2015). HOTELS CURRENTLY PROPOSED (WITHOUT NAMED OPERATOR)

Hotel Target Standard Rooms FIGURE 5:

Southern Warehouse, Stanley Dock 4 star 128 Liverpool City-wide Hotels – number of Kings Dock Mill – Phase 2 3 or 4 star 180 new bedrooms/bedspaces completed since Cains Brewery Village Boutique 100 2008 or under construction Union House, 19-21 Victoria Street Boutique 30 700 Holmes Building, Concert Square Boutique 8 233 Southern Warehouse, Stanley Dock Apart-hotel 128 600 George Henry Lee Bdg, Church Street Apart-hotel 114 567 500 26 Skelhorne Street/Bolton Street Not stated 192 475 458 468 66 Bold Street Not stated 23 400 122 402 Corn Exchange Building, Fenwick Not stated 202 350 Street 300 308 33 Gostins Building, Hanover Street Not stated 146 267 200 216

100

0 2008 2009 2010 2011 2012 2013 2014 2015 2016

CITY CENTRE COMPLETED OUTSIDE CITY CENTRE COMPLETED

CITY CENTRE UNDER CONSTRUCTION OUTSIDE CITY CENTRE UNDER CONSTRUCTION

, Falkner Square Falkner ,

IndependentHostel

Embassiee

FIGURE 6: OTHER Other Accommodation Types in Liverpool City Centre ACCOMMODATION Hotel Rooms EXISTING TYPES The Joker Boat, Salthouse Dock 2 Yellow Submarine, Salthouse Dock 3 Titanic, Salthouse Dock 5 Liverpool has a long reputataion not only for being a Embassie Independent Hostel, Falkner Square 6 welcoming city, but also a fun and funky city that appeals to all tastes. The City Centre is home to a handful of welcoming Hatters (Hostel), 56-60 Mount Pleasant 72 hostels, including the Euro Hostel (formerly Hoax Hostel) on International Inn, South Hunter Street (Hostel) 23 Stanley Street, and the long established venues: Hatters on “The Planet” Light Vessel 8 Mount Pleasanr and the YHA Hostel on Tabley Street. Royal Chambers Liverpool, 29 Prescot Street (Hostel) 28

In addition to the various hostels that offer bedspaces at Euro Hostel, Stanley Street (former Hoax Hostel) 52 remarkably cheap rates, since 2012 the city’s Albert Dock has YHA Hostel, Tabley Street (Hostel) 27 been home to three unique “hotels”, the “Yellow Submarine” TOTAL EXISTING NOVELTY, HOSTELS & SELF 226 (after the famous Beatles inspired vessel of the same name ), CATERING BEDROOMS the “Joker Boat” (themed on Batman’s arch-nemesis The Joker from the film series) and “The Titanic”, a movie-inspired creation. The three venues remain a popular addition to the PROPOSED city’s hotel accommodation offer. Proposed Hostel, 142 Upper Parliament Street 62 TOTAL PROPOSED NOVELTY, HOSTELS & SELF 62 Outside of the City Centre, it is recognised that the local visitor CATERING BEDROOMS economy is supported by the Bed & Breakfast industry. Liverpool has several B&Bs, with planning permission recently having been submitted for a new one in Anfield, close to Liverpool’s football stadium where there is already a significant cluster according to TripAdvisor.com. In locations such as North Liverpool, Bed & Breakfasts have the opportunity to be the pioneers in supporting local tourism in neighbourhoods where traditional hotel operators may not yet be ready to commit to. The City is keen to support the development of good quality Bed & Breakfast accommodation outside the City Centre.

FIGURE 7: Serviced Apartments

EXISTING SERVICED APARTMENTS Operator Units

Archers Serviced Apartments, Royal Quay Archers 4

Base Serviced Apartments – Duke Street Base 19 (Hudson Gardens/ Manhattan Place)

Base Serviced Apartments – The Docks Base 5

SlaterStreet

(Royal Quay) –

Base Serviced Apartments – Sir Thomas Base 4 hotel Street - Base Serviced Apartments – Cumberland Base 6 Street

areApart Base Serviced Apartments – Spectrum Base 27 W (Duke Street) Bridgestreet at Liverpool ONE Bridge Street 77 Bridpoint, Bridport Street YourCityBase 27 Epic Serviced Apartments, Duke Street Epic 4 SERVICED APARTMENTS Hilton Apartments, Hilton Hotel Venmores 47 (not with 24 hour staff based in the premises)

International Inn , 4 South Hunter Street International 6 2015 and early 2016 has seen a modest rise in the number of Inn serviced apartments offering an alternative to the standard Le Bateau Apartments, 62 Duke Street Not disclosed 4 hotel type of accommodation, with the number of complexes L3 Living @ The Albany L3 Living 10 now at least 28 with 530 suites. This represents around 8% of the L3 Living @ Irwell Chambers L3 Living 25 city centre’s total room stock.

L3 Living @ Merchant Quarters L3 Living 40 In January 2015, Le Bateau Apart-hotel on Duke Street opened StayCity - Lever Court , Duke Street StayLiverpool 56 its doors. More recently, Ware Apart-hotels opened a venue StayCity - Mount Pleasant Apartments StayLiverpool 41 with 6 apartments at 18A Slater Street (January 2016), whilst Premier Apartments, Eden Square Premier 61 another 5 apartments at 68-79 Duke Street opened in February Apartments 2016. The Printworks, Suffolk Street City Pads 15 The number of serviced apartments is set to grow, with two The Printworks 2 (Dakota Building) City Pads 21 schemes currently on site, and new ones coming forward for The Reach, Leeds Street Various 5 approval:- Signature Living, Victoria Street Signature Living 12  ShanklyApart-hotel: 69 serviced apartments in the same Signature Living, Button Street Signature Living 2 building as the recently opened Shankly Hotel will be Signature Living at Matthew Street Signature Living 4 completed in March 2016; Signature Living at Bold Street Signature Living 3  30-40 Seel Street, which commenced on site in January Trafalgar Warehouse Apartments, Lord Trafalgar 2 2016 and will provide 33 x 1 bedroomed serviced Nelson Street Warehouse Apartments apartments when completed later this year; Ware Aparthotel – Duke Street, 68-70 Ware 5  Two schemes at Wolstenholme Square include 75 Duke Street Aparthotels serviced apartments at 65 Duke Street/14 Wolstenholme Ware Aparthotel – Slater Street, 18A Ware 6 Square (permission granted July 2015), and a further 22 Slater Street Aparthotels units at 67-73 Duke Street/11-13 Wolstenholme Square TOTAL SERVICED APARTMENTS: 28 complexes 538 (application submitted October 2015).

SERVICED APARTMENTS ON SITE OR PROPOSED Operator Units 30-40 Seel Street Not stated 33 11-13 Wolstenholme Square, 67-73 Duke Not stated 15 Street 65 Duke Street/14 Wolstenholme Square Not stated 75 32 Rodney Street and 45 Leece Street Not stated 5 TOTAL SERVICED APARTMENTS: 6 complexes 170

TOTAL HOTELS ON SITE: 5 hotels 484

12 WHAT A DIFFERENCE YEARS MAKES

With the economy recovering, what a fitting time to look back at how Liverpool’s hotel industry has changed over the last decade, with all measures in recent years showing continued growth to new highs.

Liverpool is clearly “on the up” if the city’s hotel and hospitality sector is a good measure by which to judge. Between 2005 and 2015, the City Centre more than doubled the number of hotels it contains (up from 27 with 2,898 rooms to 64 with 6,343 rooms), whilst city-wide, the number of hotel rooms sold has also more than doubled, from 704,000 to almost 1.8 million.

Despite the new hotels and rooms being added, the ever increasing influx of visitors to the city has seen occupancy rates rise, and consistently so in the last three to four years. Although considerably better than a couple of years ago, 2015’s average weekday occupancy level was only slightly less than that seen during the city’s hugely successful year as European Capital of Culture in 2008 brought an unprecedented volume of tourists into the city, and it was clear to some that we did not have the number of hotels needed for those numbers in that year.

Nevertheless, the momentum created during 2008 has been sustained by Liverpool expanding the number and scope of its cultural assets and attractions, as well as developing its business and conferencing markets whilst still keeping the city an attractive location for casual visitors coming for shopping and other experiences.

What is more significant is the rise in room rates and profits; the measures which help hoteliers decided to reinvest in their portfolios and encourages new hotel operations to open here.

With the total number of hotels in the City Centre standing at 64 by the end of 2015, and no new hotels currently on site, Liverpool is once again able to take stock of its position and decide where to go next.

triggeringregeneration of North Liverpool’s Stanley Dock

tanicHotel Conference & Centre openedJuly in 2014, TheTi

FIGURE 8: Liverpool Hotels Performance (Key Indicators), 2005 (unless otherwise stated) and 2015

2005 2015 Number of City Centre Hotels by end 27 64 of year

Number of available City Centre hotel 2,898 6,343 rooms by end of year

Number of rooms sold Jan-Dec * 704,564 1,799,861 Average occupancy* 73.6% 76.7% Average weekday occupancy* 70.5% 74.8% (2007) Average weekend occupancy* 83.5% 88.4% Average Room Rate per room sold*# £62.55 £70.03

Average Available Revenue (profit) £46.15 £53.87 per room*

Average Available Revenue (profit) £63.81 £78.62 per room (weekend)* + (2007)

Economic value per year (total room £44m £126m sales x Average Room rate)*

* Figures only available for city-wide # Weekend/weekday split figures not available + No weekday figures available Comparative figures shown for 2007 if data for years prior to this is not available Data supplied by LJ Forecaster (2005-8) and STR Global (2009-2015) 14

FIGURE 8: AIMING HIGH: LIVERPOOL’S Liverpool City-Wide Hotels Average Room ASPIRATIONS FOR A 5 STAR Rates (ADR) and Revunue per Available Room (RevPar), 2009-2015

HOTEL TAKES A STEP CLOSER £75

Experts have often said that once Liverpool’s room rates had £70 risen significantly, the likelihood of the city seeing its first five star hotel might become a reality. That day has stepped a little £65 closer with the recent announcement that Martin’s Building, sitting next door to the Town Hall on Water Street, is to be £60 transformed into a 227-room luxury hotel in a £50million investment which will create 200 long-term and 350 £55 construction jobs over the next two years.

£50 Liverpool’s historic, Grade II lsited Martins Bank building, designed and built by Herbert James Rowse in 1932, has been £45 acquired by leading hotel and conference centre provider Principal Hayley Group who plan to develop a luxury hotel with £40 a spa, bar and fine dining restaurant. Work will start on the 2009 2010 2011 2012 2013 2014 2015 project this year with a potential opening in late 2017 or early 2018, and the hope is that it will have the potential to become AVERAGE ROOM RATE (ADR) Liverpool’s first ever potential AVERAGE REVPAR five-star luxury offering.

Principal Hayley have said the acquisition will give them an important presence in the heart of Liverpool, where there is a clear demand for a full service luxury hotel, particularly from Liverpool’s astonishing high profile business and leisure visitors looking for a more “ unique experience whilst staying in the city. transformation over the last decade has seen it become one The deal is reported to have come about following the takeover of Castlewood Securities by Principal Hayley Group. of Europe’s most important The building was one of the assets owned by Castlewood, who had previously gained planning permission for a hotel with a exhibition and convention smaller number of bedrooms. Approval for the revised scheme centres as well as one of the with 227 bedrooms was granted in August 2015. If 5 star status is achieved, it is expected that 275 full time jobs will be based most visited cities by tourists. inside the hotel. There is a clear consumer need Average Room Rates (ADR) have risen from £62.80 in 2012 to for a full-service luxury hotel and £70.03 in 2015 – rise of 11.5%. Meanwhile, RevPar (revenue per available room) has risen 23.2% over the same period, from events space.

£43.72 to £53.87, peaking at £93.82 during weekends in April, ” closely followed by £91.45 in November. Tony Troy, Chief Executive, Principal Hayley Group.

MartinsBuilding, Water Street

16 G8 G9

E10

A1 L1 A7

G2 E5 A2 G5

E3 E1 G1 A3 G10

E4 G6 C7 E2 L3 K1 L2 M3 M2 A5 A4 E9 M4 K2 E8

G4 G3

City Centre Hotel Schemes Serviced Apartments Other accommodation types

A Completed K Completed N Completed

C On site (as at February 2016) L On site (as at February 2016) P On site (as at February 2016)

E/G Proposed with/without M Proposed with/without R Proposed with/without planning consent planning consent planning consent

17 PART 1:

Hotels/Apart-Hotel* Schemes Completed since January 2015

Map Address Developer Description Cost Operator Hotel Date ref rating or completed type

CITY CENTRE

A1 DoubleTree Hotel, 6 Sir DoubleTree by 86 bed hotel £25m DoubleTree Upper-tier October Thomas Street Hilton by Hilton Boutique 2015

A2 Tune Hotel, 3-19 Castle Hotel Land & To convert vacant office £4m Tune Hotels Budget August 2015 Street Development building to 99 bed guest hotel.

A3 Britannia Rooms, Private Operator To convert vacant upper floors £0.5m Independent 3 star January Fenwick Street of former office building to 15 operator 2015 hotel rooms

A4 Epic Apart-Hotel Duke Epic Conversion of vacant office £0.8m Epic Apart- April 2015 Street, 75 Duke Street building to an 19 suite apart- hotel hotel

A5 Le Bateau Apart-hotel, Not disclosed Conversion to 3 x 4 bedroom £0.3m Independent Apart- January 62 Duke Street apart-hotel with ground floor operator hotel 2015 restaurant

A6 Pullman Hotel Liverpool City 216 bedroom hotel to support £26m Pullman 4 star January Liverpool, ACC Council the conference market 2016 Liverpool, Kings Dock, Liverpool Waterfront

A7 “Shankly Hotel”, Signature Living Conversion to mixed use £10m Signature 4 star November Victoria Street leisure/gym, ground floor Living 2015 offices, hotel (65 bedrooms). NOTE: 69 serviced apartments still on site till March 2016

OUTSIDE THE CITY CENTRE

B1 The Mountford Hotel, Beech Mount Conversion of former hostel as £0.5m Beech Mount 4 star April 2015 Mountford Lodge, 52-54 Executive a 33 bed hotel Guest Croxteth Road, L8 Accommodation House

* NOTE: Includes Apart-hotels which have reception staff on duty most of the time, as per traditional hotels

PART 2: Hotels/Apart-Hotels* - Schemes on Site

Map Address Developer Description Cost Operator Hotel Status ref rating target

CITY CENTRE

C1 Shankly Hotel, Victoria Signature Living Conversion to mixed use £15m Signature Apart- On site for Street leisure/gym, ground floor Living hotel March 2016 offices, hotel (65 bedrooms), completion 69 serviced apartments/ apart-hotel, bar/ restaurant and 93 space basement car parking

OUTSIDE THE CITY CENTRE

None on site

* NOTE: Includes Apart-hotels which have reception staff on duty most of the time, as per traditional hotels

18 PART 3: Anticipated Hotel Schemes with Named Operators Announced NOTE: These are schemes where developers have sought planning permission for sites or buildings (or announced schemes in the local press). This is sometimes to enable them to market and sell sites or buildings with permission for a hotel even though they are not necessarily planning to build one. Proposed schemes with operators signed up are often more likely to proceed.

Map Address Developer Description Cost Anticipated Hotel Status ref Operator rating target

CITY CENTRE E1 EasyHotel, 47 Castle EasyHotel Conversion of office building to 77 £3m EasyHotel Budget Permission Street bedroom hotel with ground floor granted restaurant December 2015 E2 66 Bold Street Mr Mark Rea Conversion of former pub to hotel £2m Private Not Permission (16 bedrooms and 7 suites) independent stated granted including construction of new fifth operator August 2015 floor and lift shaft extension. E3 Lime Street Regeneration To erect mixed use development Part of To be Not yet Permission Gateway: Lime Liverpool and comprising ground floor £35m announced stated granted Street Eastern Neptune In commercial, retail and leisure uses wider September Terrace, 45-77 Lime Partnership with 90 bedroomed hotel above scheme 2015 Street and 20-22 and student accommodation. Bolton Street E4 Holmes Building, JSM Bar & To change use of first floor use from £0.5m JSM Bar & Boutique Permission Concert Square, 46 Leisure Group bar to 8 bedroom boutique hotel Leisure Group granted Wood Street September 2015 E5 Martins Bank, Water Castlewood To convert former bank and £50m Castlewood 5 star Permission Street Property offices to 227 bed hotel, with Property granted Management associated bar, restaurants and Management August 2015 Ltd spa Limited E6 113 Mount Pleasant Topland Conversion from offices for form 17 £1m Feathers Hotel 4 star Permission Group bedroom extension to guest granted neighbouring Feathers Hotel house January 2016 E7 Epic Apart-hotel, Epic Hotels To add two additional floors to £1m Epic Apart- Application Seel Street existing apart-hotel to form hotel 15F/3162 additional 7 apartments. submitted December 2015 E8 Bateson Building, 28- Yu Group Conversion from basement £1m Yu Group Budget Application 30 Henry Street parking to 15 bedroom budget 16F/0195 hotel submitted January 2016 E9 1 Arthouse Square Signature Conversion from offices to 41 £2m Signature Apart- Application Living bedroom apart-hotel Living hotel 16PO/0296 submitted February 2016 E10 Ralli House, Old Hall Signature Part conversion from offices to 52 Not Signature Apart- Application Street Living serviced apartments with rooftop known Living hotel 15PO/2481 gym submitted October 2015

OUTSIDE THE CITY CENTRE

F1 Cabbage Hall Inn, Dales To alter and extend public house Not Private Not Permission 20 Breck Road, L6 Management during conversion to 69 bedroom known independent known granted Company Ltd hotel with public house. operator September 2013 F2 “The Oakfield Local Solutions A new 100 bedroom hotel to be £10m Not yet made Not Planning Project”, part of New used as a training facility for people public known application Anfield wanting to work in the hospitality expected industry F3 143-145 Great Mr C Elliott To convert public house to form Not Private Not Permission Howard Street guest house (13 bedrooms) with known independent known granted April restaurant/ cafe at ground floor and operator 2015 carry out associated external alterations. F41 Premier Inn Queens Premier Inn To extend existing hotel to provide £1.5m Premier Inn Not Application Drive, West Derby Hotels Ltd 18 additional bedrooms. Extend Hotels Ltd known 15F/1424 reception area with associated car submitted parking and landscaping. June 2015

19 PART 4: LIVERPOOL HOTELS UPDATE: September 2013 // 8 Anticipated Hotel Schemes (with no Operators Identified or Named) These are schemes where developers have sought planning permission for sites or buildings (or announced schemes in the local press). This is sometimes to enable them to market and sell sites or buildings with permission for a hotel even though they are not necessarily planning to build one. Therefore it is likely that some of these schemes will not be progressed.

Map Address Developer Description Cost Hotel rating Status ref target

CITY CENTRE G1 Corn Exchange BJ 201 Limited and Conversion of lower ground Not Not known Application 15F/3163 Building, Fenwick BJ 202 Limited floor and floors 2-8 from offices known submitted January 2016 Street to a 202 bedroom hotel. G2 Union House, 19-21 J&M Hospitality Conversion of existing building £3m Boutique Application 15F/3164 Victoria Street Consultants to 30 bedroom hotel with lower submitted December 2015. ground level bar or retail unit G3 “New Chinatown”, China Town 140 bedroom hotel as part of Part of Not known Outline permission granted Great George Street Development a major mixed use scheme £200m February 2016 Company Limited including 800 homes G4 Kings Dock Mill – Fountain Trustees Mixed use development with part of 4 star Permission granted March Phase 2: Land at & Hurst Street Ltd 180 bedroom hotel, 100 apart- £50m 2015 Hurst Street, Sparling ments, 220 bed YHA building, wider Street, Tabley Street, 585 sqm retail space, and 95 scheme Wapping bedroom care home. G5 Land bounded by Butler Company Mixed use development with part of Not known Permission granted Skelhorne Street, Ltd and NALM two blocks providing ground £40m November 2015 Bolton Street, Hilbre Limited floor commercial uses with wider Street student accommodation scheme above (Block 1) and student accommodation and/or an apart-hotel on upper floors of Block 2 G6 Gostins Building, 32- ETS Holdings To convert from offices to 146 Not Not known Permission granted 26 Hanover Street bedroom hotel on 2nd to 7th known September 2013 floors, with retail on ground and first floor G7 Cains Brewery The Robert Cain Conversion from brewery to part of Boutique Permission granted March Village, Stanhope Brewery mixed use scheme including £150m 2014 Street commercial, leisure, apart- wider ments and 100 bedroom scheme boutique hotel. G8 “Liverpool Waters”, Peel Land & Mixed use development of 60 £5.5bn Not known Outline permission granted North Docks Property (Ports) Ltd hectares with offices, June 2013 apartments, retail, leisure, hotel and conference facilities, cafes, restaurants, and cruise liner facility G9 Southern Stanley Dock Conversion of warehouse to Not 1 x Apart- Permission granted March Warehouse, Stanley Properties provide 128 room hotel; 128 known Hotel and 1 2014 Dock room apart-hotel, restaurants not known and assembly/ leisure plus car parking. G10 Former George Gethar Ventures Conversion of upper floors to £15m 4 star Apart- Permission granted January Henry Lee Building, 105 bedroomed 4 star apart- hotel 2014 Church Street hotel OUTSIDE THE CITY CENTRE H1 Former Tea Factory, Towerbeg Ltd New mixed use development Not Not known Outline application re- Speke Hall Road comprising industrial/ known approved August 2014 warehouse units, offices, restaurants and hotel H2 Goodlass House, J D Estates Conversion of office building to Not Not known Permission granted October Goodlass Road, a 39 bed hotel known 2014. Speke

20 PART 5: Serviced Apartments (City Centre only)

Ref Address Developer Description Cost Operator

COMPLETED SINCE JANUARY 2015 Date Completed K1 “Ware Aparthotel - Mr Alexander Conversion of upper floors to 6 £0.25m Ware Apart- January 2016 Slater Street”, 18 Slater Ware serviced apartments. hotels Street K2 “Ware Aparthotel - Mr Alexander Conversion of building to 5 serviced £0.25m Ware Apart- January 2016 Duke Street”, 68-70 Ware apartments. hotels Duke Street

ON SITE Status L1 Shankly Hotel, Victoria Signature Living Conversion to mixed use £10m Signature On site for March 2016 Street leisure/gym, ground floor offices, Living completion hotel (65 bedrooms), 69 serviced apartments, bar/ restaurant and 93 space basement car parking L2 32 Rodney Street and Mr Gavin Heard Conversion of vacant bank to a £1m 45 Leece Street ground floor restaurant/ public house with rear terrace and 5 serviced apartments above. L3 30-40 Seel Street Hope Street To erect second and third floor £1.75m Not stated On site for December Properties extensions and convert building to 2016 completion Limited 33 x 1 bedroom serviced apartments on upper floors with associated basement storage and 6 commercial units at ground and basement level

PROPOSED Status M1 Princes Building, 81 LAAB Conversion of three conjoined Not Not stated Application 15F/0489 Dale Street, 11-13 Developments buildings to form 35 serviced known submitted March 2015 Cheapside and 10 Limited apartments and a separate hostel Hockenhall Alley (39 rooms) with ground floor retail. M2 11-13 Wolstenholme Hope Street Conversion of 11-13 Wolstenholme £4m Not stated Application 14F/1717 Square, 67-73 Duke Properties Square to 2 ground floor retail/ awaiting signing of Street Limited leisure units with 15 serviced legal agreement since apartments on upper floors and February 2015 redevelop Tunnage Square and pedestrian underpass with a four/five storey building fronting Duke Street with 2 ground floor retail units and 7 serviced apartments on upper floors M3 65 Duke Street/14 Lady Mia To erect 4 to 5 storey building to £4m Not stated Application 15F/0091 Wolstenholme Square Limited provide 75 serviced apartments, submitted March 2015 ground floor retail and central courtyard. M4 32 Rodney Street and Mr Gavin Heard Conversion of vacant bank to a £1m Not stated Permission granted 45 Leece Street ground floor restaurant/ public February 2015 house with rear terrace and 5

serviced apartments above.

21 Further Reading

The Liverpool Hotel Futures 2014 report, Hotel Solutions, published in 2014 reviewed hotel provision across the city of Liverpool, and includes a summary of the types of hotel needed in the city up to 2020.

An Executive Summary of the 2014 Hotel Solutions report can be viewed at: http://www.liverpoolvision.co.uk/wp- content/uploads/2014/09/LIVERPOOL-HOTEL-FUTURES-2014- EXECUTIVE-SUMMARY-26-AUGUST-2014.pdf