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LIVERPOOL HOTELS UPDATE March 2016

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LIVERPOOL HOTELS UPDATE March 2016 LIVERPOOL HOTELS UPDATE March 2016 01 Welcome Welcome to the latest edition of the Liverpool Hotels Update. Since 2004, this document has been published jointly between Liverpool City Council and the Local Enterprise Partnership around twice a year. It contains detailed information about the range and location of hotels which have been completed, are currently under construction, or are in the pipeline both within the City Centre and outside it. It also looks at hotel performance in the City Centre. We hope that the data included in the schedules will be useful to individuals and organisations involved in hotel provision. Should you have any queries, require further information, or have comments on the content of the schedules, please contact: (Planning & Development queries): Mark Kitts, Assistant Director Regeneration Development Planning and Housing, Liverpool City Council, Municipal Buildings, Dale Street, Liverpool l2 2DH Tel: 0151 233 4202 Email: [email protected] Website: www.liverpool.gov.uk (Hotel sector performance queries): Peter Sandman, Head of Visitor Economy Development, Liverpool City Region LEP, 12 Princes Parade, Liverpool L3 1BG Tel: 0151 237 3916 Email: [email protected] Website: www.Visitliverpool.biz Photo opposite: The Thistle Hotel on Chapel Street has been bought by Mercure and rebranded as “The Atlantic Tower Hotel”. A refurbishment programme is promised for 2016. Front cover (clockwise from top left): Shankly Hotel (photo courtesy of Signature Living); DoubleTree by Hilton; Tune Hotel; Ware Apart-hotel - Slater Street. Centre: Pullman Hotel, Kings Waterfront. 02 Foreword What a truly unforgettable year it has been for Liverpool. From the historical visit of three Cunard Queens to the UK’s largest 4th July celebrations, Liverpool certainly shone in the international spotlight once again. And with a record breaking number of visitors to the City, it has been an incredible year for our hotels too who have seen bookings continue to rise both at weekends and through the week. The information in this document speaks volumes about just how popular Liverpool has become with tourists and visitors alike. And that shows no signs of stopping as we continue to be a City who can offer a unique blend of history, rich cultural heritage, a thriving nightlife and world class events across the city. The brand new exhibition centre connected to the hugely successful the arena and convention centre is the latest addition to our ever growing business market, bringing major events to the city and, as a result, more people staying overnight. We are looking forward to the future and how we can explore and expand on our ever increasing hotel and tourism industry. The exciting prospect of Liverpool getting its first 5 star hotel is a significant sign of where we are heading. We too are looking at how we can continue to build on the growing cruise liner market, something that, last year alone, generated an estimated £7 million for the city’s economy with the number of passengers more than to what we welcomed just three years ago. Without a doubt the best years well and truly lay ahead of Liverpool and we can all feel very proud to be a part of it. Councillor Wendy Simon Assistant Mayor and Cabinet Member for Culture, Tourism and Events 03 Liverpool City Centre hotel facts (as at 01 March 2016): 62 hotels/apart-hotels/guest houses (up from 37 in 2008) 6,323 bedrooms (up from 3,481 in 2008) 2,500 hotel-related jobs in the City Centre (1,000 of which Heywood House Hotel,Fenwick 11 Street created since 2008) £336 million invested in 25 new £ and refurbishing existing hotels since 2008 © Trip© Advisor KEY PERFORMANCE HEADLINES FOR 2015: 9.1% annual rise in hotel rooms sold to a record 1.8 million (Jan-Dec) Average hotel room occupancy The Richmond Hotel, Hatton Garden % 76.7%, higher than the UK regional rate of 73.6% 0.7% rise in weekend hotel % occupancy to 88.4% 2.7% rise in weekday hotel % occupancy to 74.8% 3.4% rise in Average Room Rate £ (ADR) to £70.03 5.0% rise in Average Room Yield £ (RevPar) to £53.87 4.8% rise in Average Weekend £ Room Yield (RevPar) to £78.62 All hotel performance data © STR Global not to be re-used without written permission. Figures compare Jan-Dec 2014 with Jan-Dec 2015 unless otherwise stated. Jury’s Inn, Kings Waterfront 04 Epic Aparthotel and The Nadler, Seel Street l, Mount Pleasant TripAdvisor © Hope Street Hotel, Hope Street Feathers Hote 2015 was yet another outstanding year for Liverpool’s hotel LIVERPOOL HOTEL industry as, once again, the number of hotel rooms sold bypassed the previous year’s record. By the end of December, according PERFORMANCE to figures supplied by Liverpool LEP based on occupancy figures provided by STR Global, almost 1.8 million rooms were sold compared to 1.65 million in 2014. Also during this period, 7 new CONTINUES ANNUAL hotels opened across the city bringing a further 300 new bedrooms. RISE TO NEW LEVELS Some months saw greater increases in rooms sold than others, with February, March and May showing increases of 21%, 12%, and 18% respectively over the same months in 2014. As well as major cultural events taking place during the year, May – in particular – saw a spike in visitors coming the city for the Cunard Three Queens celebrations. October saw the highest number of rooms sold in one month, achieving a new high of 168,162. Average occupancy levels across the city have also risen, despite new hotel rooms coming to the market. The year saw a new average high of 76.7%. Late summer and early autumn saw over 90% of rooms occupied, with October being the month that peaked at 93.8%. Significantly, weekday occupancy rose from 72.8% to an average of 74.8%, with October seeing the highest peak at 86%. Some of this may be attributable to the number of big-budget films being shot in the city during that period, with hotels talking bookings for 05 actors and crews. Weekday figures also continue to be boosted by the city’s popularity with conference organisers, and hotel comparison websites offering weekday short-stay deals. Weekend occupancy saw a more modest rise from 87.6%to 88.4%, with October achieving 93.8%. Significantly for hoteliers planning refurbishments or new ventures in the city, room rates saw yet another welcome rise, going up from £67.73 to £70.03. Average RevPar (revenue per available room) also rose from £51.28 to £53.87, with the weekend average also rising from £75.05 to £78.62. Monthly hotel figures for Liverpool are published at https://www.liverpoollep.org/insights/visitor-economy- research/ 2015 at a glance (city-wide): £71.4 million invested in hotels £ 6 new hotels opened 123 hotel jobs created 331 new bedrooms created 1,799,861 rooms sold (Jan-Dec) (up from 1,649,634 = 9.1% more than Jan- Dec 2014) Average occupancy 76.7% % (up from 75.4% in Jan-Dec 2014) FIGURE 1: Rooms Sold in Liverpool City Centre Hotels, Weekend occupancy 88.4% Jan 2013 – Dec 2015 ◙ Source: Based on figures supplied by Liverpool LEP based on occupancy (up from 87.8% in Jan- Dec 2014) figures provided by STR Global REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION IS STRICTLY PROHIBITED ◙ Weekday occupancy 74.8% (up from 72.8% in Jan- Dec 2014) The rise in rooms sold, occupancy rates Average Room Rate £70.03 “ and room revenues during 2015 £ (up from £67.73 in Jan- Dec 2014) continues to be good news for Liverpool’s hotel industry. With the recent opening of ◙ Average RevPar £53.87 the Exhibition Centre bringing new (up from £51.28 in Jan-Dec 2014) business travellers to the city, we expect to see continued growth in 2016. Weekend Average RevPar £78.62 ◙ ” (up from £75.05 in Jan- Dec 2014) Peter Sandman, Head of Visitor Economy Development, Liverpool Local Enterprise Partnership All hotel performance data © STR Global not to be re-used without written permission 06 February 2016 . Opened Kings Waterfront ”, Pullman Hotel “ CITY CENTRE HOTELS FIGURE 2: Six new hotels/apart-hotels have opened in the city centre Liverpool City Centre hotel rooms by type, since January 2015, bringing 500 new bedrooms. These were: as at 01 March 2016 See Figs 3, 4 and 6 for breakdown by type. Britannia Rooms, Fenwick Street (16 x 3 star bedrooms); Note: this chart only shows existing hotels. New hotels will be added in upon completion at next issue 226 (3.2%) Epic Apart-hotel, 75 Duke Street (17 serviced apartments) 538 Tune Hotel, 3-19 Castle Street (100 budget bedrooms); (7.6%) 1,693 (23.9%) 490 DoubleTree by Hilton, Sir Thomas Street (86 Boutique (7.0%) bedrooms); 182 (2.6%) Shankly Hotel, Victoria Street (65 x 4 star bedrooms); 172 (2.4%) Pullman Hotel, Kings Waterfront (216 x 4 star bedrooms). 709 (10%) In addition, around £2million was invested by Ibis as they took over the neighbouring Formule 1 hotel, built a link 1,767 between the two buildings and restructured the small rooms (24.9%) 1,021 of Formule, increasing their size but reducing the overall (14.4%) number. The new enlarged Ibis now has a total 192 286 bedrooms. (4%) Following completion of the £26million Pullman Hotel above 4 star Budget boutique the new £40million Exhibition Centre, as at the time of Boutique Guest houses writing, there are currently no further hotels on site. 3 star Apart-hotels However, new proposals that have come forward include: Upper tier budget Serviced apartments Budget Other accommodation types 07 FIGURE 3: Hotel/Apart-Hotel Provision in the City Centre as at 01 March 2016 EXISTING HOTELS EXISTING HOTELS (continued) Hotel Standard Rooms
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