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European Hotels & Chains Report 2017

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European Hotels & Chains Report 2017 European Hotels & Chains Report 2017 Key Services Welcome to Horwath HTL, the global leader in hospitality consulting. We are the industry choice; a global brand providing quality solutions for hotel, tourism & leisure projects. Horwath HTL l The Global Leader in Hotel, Tourism and Leisure Consulting CONTENTS 6 FOREWORD 8 INTRODUCTION 14 AUSTRIA 20 CROATIA 26 CYPRUS 30 FRANCE 36 GERMANY 42 HUNGARY 48 IRELAND 54 ITALY 60 NETHERLANDS 66 POLAND 72 SPAIN 78 SWITZERLAND 84 UNITED KINGDOM Horwath HTL l European Hotels & Chains Report 2017 5 Horwath HTL l The Global Leader in Hotel, Tourism and Leisure Consulting FOREWORD “The goal behind the report was to try and accurately shed light on the current situation and see how markets were evolving. Investors need transparency and brands need to know what the competitive landscape looks like.” A few years ago, our team in Rome decided Some of this data exists elsewhere of course, to put together a report on the state of hotel there are a number of countries that have good chains in Italy, no easy task as you can imagine. amounts of data on their hospitality industry, some for sale and some free to access. What became clear as we investigated the market was that it was complicated and A surprising number of countries do not however, opaque, a labyrinth of family ownership and and we saw an opportunity to consolidate much local brands many of whom were unheard of of this data in one place to make it easier to have outside of their local city, let alone Italy itself. a holistic view of the market. This is our first attempt and we will continue to build on the The goal behind the report was to try and information every year, making it more accurate accurately shed light on the current situation and adding to the number of ways this data can and see how markets were evolving. Investors be shown and looked at. need transparency and brands need to know what the competitive landscape looks like. The most positive stat for our industry is how many of these brands are growing and expanding, This Italian report has become respected a good indicator that the industry is in rude health and incredibly well received in the local and attracting significant levels of investment. market and we decided as a group to expand Much of this makes for fascinating reading, our scope to the key markets in Europe, we certainly hope you enjoy reading it as much building on the database year by year to as we enjoyed putting it together. provide a comprehensive view of the branded versus independent hotel situation. James Chappell Horwath HTLGlobal Business Director Horwath HTL l European Hotels & Chains Report 2017 7 Horwath HTL l The Global Leader in Hotel, Tourism and Leisure Consulting INTRODUCTION “In 2016, the Italian hotel industry showed signs of recovery, worldwide international arrivals continued to rise and the Bel Paese trend is currently aligned with global data.” Giorgio Palmucci, President, Associazione Italiana Confindustria Alberghi In the compilation of the data, we asked our In order to standardize the data, we looked at offices to not just rely on available local data, the same KPIs across all countries using the but to create our own databases from scratch. same methodology. We were then able to make a sanity check with reputable data providers like Eurostat which, We looked at the following KPIs: although a few years old, have comprehensive • Total number of chain hotels numbers on hotels, restaurants, hostels, pensions • Total number of chain rooms and all the rest. • Average size per chain hotel in rooms • Country hotels stock (overall supply) We then dug deeper into each market to get an • Country rooms stock (overall supply) understanding of the players and what size and • Average size per hotel in rooms scope they have. We looked at overall ranking by • Chain penetration % by hotels size in each country, by overall group (hotels and • Chain penetration % by keys rooms) and by brand. • Total number of brands • Domestic brands We broke the information down by domestic • International brands and international groups and brands and then • Second tier operated hotels by scale/style of hotels. • International chain hotels (including double counting) Finally, for this edition, we broke each country • Domestic chain hotels down to major cities or destinations to give (including double counting) a deeper understanding of what chain • International chain rooms penetration is. (including double counting) • Domestic chain rooms For future editions, we will look at including more (including double counting) ownership details, including business model and any pipeline coming into a destination. Horwath HTL l European Hotels & Chains Report 2017 9 Horwath HTL l The Global Leader in Hotel, Tourism and Leisure Consulting EUROPE: European Chain Penetration 3,538 8.5% 20.8% 171 13.7% 17.7% 620 317 1,944 9.7% 3,819 2.9% 12.5% 4.9% 360 134 21% 218 24.3% 166 1,401 4.2% 1% 2,351 4 33.3% 3.1% 7 % of Chain Hotels per Country Total Number of Chain Hotels per Country Horwath HTL l European Hotels & Chains Report 2017 11 EUROPE: EUROPE: 12 4,000 2,000 3,000 1,000 200 800 250 750 100 150 50 0 0 Chain Hotels versus Domestic Hotels Average Rooms per Hotel (Chain versus Non-Chain) France Cyprus 3,819 760 18,328 Croatia 239 UK 3,538 41,587 189 Spain Spain 85 Germany 2,351 162 7,053 Hungary 1,944 95 Horwath HTL Horwath HTL 20,102 Germany 149 NetherlandsItaly 1,401 57 33,199 146 620 Poland 45 Austria 3,510 Domestic Hotels (overall supply) Chains Hotels l l 139 The Global Leader in Hotel, Tourism and Leisure Consulting European Hotels & Chains Report 2017 360 Ireland Poland 12,221 51 Switzerland Switzerland Average Size per Hotel in Rooms Average Size per ChainHotelinRooms 317 131 2,316 70 218 117 Ireland 4,456 Austria 29 171 117 Croatia 822 24 166 NetherlandsItaly Hungary 684 111 134 33 Cyprus 1,072 106 7 32 Albania 223 UK 104 Albania 4 18 418 99 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 France 16 81 36 Horwath HTL l The Global Leader in Hotel, Tourism and Leisure Consulting EUROPE: Total International Brands versus Domestic Brands 200 International Brands 169 Domestic Brands 150 124 107 100 88 80 73 71 67 50 49 47 45 38 50 37 35 26 26 23 15 15 8 6 6 5 4 2 0 UK Spain Italy France Poland Austria Ireland CroatiaCyprus Germany Hungary Netherlands Switzerland EUROPE: Total Number of Brands 250 240 204 200 180 150 135 100 83 82 72 61 58 50 44 32 20 6 0 UK Spain Italy France Austria Poland Ireland Croatia Cyprus Germany Hungary Netherlands Switzerland Horwath HTL l European Hotels & Chains Report 2017 13 Horwath HTL l The Global Leader in Hotel, Tourism and Leisure Consulting AUSTRIA “Austria is dominated by independent hotels as only 2.9% of all hotels and 14.8% of all hotel rooms are affiliated with a chain. From the 82 brands currently represented, more than 80% are international. In recent years, several new exciting brands have entered the Austrian market and we expect the share of chain hotels to increase further given the low existing penetration rate.” Heribert Gangl, Managing Director, Horwath HTL Austria KEY STATISTICS 2016 Chain Hotels 360 Chain Rooms 41,928 Average Size per Chain Hotel in Rooms 116 Country Hotels Stock (overall supply)* 12,221 Country Rooms Stock (overall supply)* 282,630 Average Size per Hotel in Rooms 23 Chain penetration % by Hotels 2.9% Chain penetration % by Keys 14.8% Total Number of Brands 83 Domestic Brands 15 International Brands 68 Second Tier Operated Hotels 18 International Chain Hotels (including double counting) 186 Domestic Chain Hotels (including double counting) 192 International Chain Rooms (including double counting) 27,743 Domestic Chain Rooms (including double counting) 16,694 *Source: Statistik Austria/WKO - Zahlen im Mai 2016, Hotels and similar accommodation Horwath HTL l AUSTRIA: European Hotels & Chains Report 2017 15 Horwath HTL l The Global Leader in Hotel, Tourism and Leisure Consulting AUSTRIA: Overall ranking by size CHAINS RANK BY ROOMS BRANDS RANK BY ROOMS Rank Top 10 Rank Top 10 Chain Groups Hotels Rooms Chain Brands Hotels Rooms 1 AccorHotels 33 4,469 1 Austria Trend 23 4,075 2 Austria Trend 25 4,281 2 Jufa Hotels 45 2,091 3 Marriott International 12 2,307 3 Motel One 6 1,991 4 Jufa Hotels 45 2,091 4 Falkensteiner 15 1,756 5 Motel One 6 1,991 5 Mercure 12 1,513 6 Falkensteiner 15 1,756 6 Hilton 4 1,376 7 Hilton 4 1,376 7 ibis 10 1,242 8 NH Hotel Group 6 1,183 8 NH Hotels 5 1,110 9 Star Inn 6 931 9 Vamed 6 907 10 Vamed Vitality World 6 907 10 A&O Hotel 4 890 CHAINS RANK BY ROOMS BRANDS RANK BY ROOMS Rank Top 10 Domestic Rank Top 10 Domestic Chain Groups Hotels Rooms Chain Brands Hotels Rooms 1 Austria Trend 25 4,281 1 Austria Trend 23 4,075 2 Jufa Hotels 45 2,091 2 Jufa Hotels 45 2,091 3 Falkensteiner 15 1,756 3 Falkensteiner 15 1,756 4 Vamed Vitality World 6 907 4 Vamed 6 907 5 Arcotel Hotels 4 832 5 Arcotel 4 832 6 Weitzer Hotels 5 713 6 Amedia 7 690 7 Amedia Hotel 7 690 7 Oekotel 5 500 8 Kaltschmid Hotels 8 664 8 Harry's Home 4 313 9 Oekotel 5 500 9 Alpenpark Hotels & Residences 9 283 10 Gerstner Imperial Hospitality Group 4 447 10 Cordial Hotels 4 240 CHAINS RANK BY ROOMS BRANDS RANK BY ROOMS Rank Top 10 International Rank Top 10 International Chain Groups Hotels Rooms Chain Brands Hotels Rooms 1 AccorHotels 33 4,469 1 Motel One 6 1,991 2 Marriott International 12 2,307 2 Mercure 12 1,513 3 Motel One 6 1,991 3 Hilton 4 1,376 4 Hilton 4 1,376 4 ibis 10 1,242 5 NH Hotel Group 6 1,183 5 NH Hotels 5 1,110 6 Star Inn 6 931 6 A&O Hotel 4 890 7 TUI
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