Contract or Insertion Order and Ad Materials are sent directly to LTA 1 How to navigate through this LTA Marketing Plan
To make the Marketing Plan easier to navigate, we have categorized magazines by niche markets; Culinary, Culture, Lifestyle, Outdoors and Travel. AND… be sure to call LTA’s marketing staff for a personal consultation specific to your business.
MARKETING STAFF
TIFFANY SCHULTZ, Marketing Director [email protected]
LAURA CATING, Vice President of Communications, Marketing and Advocacy [email protected]
LAINE GARNER, Vice President of Membership & Education [email protected]
CHARLIE WALTMAN, Membership & Marketing Manager [email protected]
Baton Rouge, LA | 225-346-1857 | Fax 225-410-2272 | LouisianaTravelAssociation.org Contract or Insertion Order and Ad Materials are sent directly to LTA 2 *Also Note: Many of the Magazines, Newspapers, Directories & Guides and Table of Contents Trade Advertising programs have an added value digital component HIGHLIGHTED SPONSORS Outdoors Girlfriend Getaways...4 BirdWatching Magazine...54 Family Travel Planner- Multiple Magazine Insert...5 Outdoor Photographer Magazine...55 Fall Travel Planner- Newspaper & Online Campaign...6 ROVA, The Magazine for Epic Road Trips...56 Spring Travel Planner- Newspaper & Online Campaign...7 South Coast Golf Guide...57 Compass Media Digital Display Campaign...8 Travel Compass Media Staycation Campaign...9 AAA Southern Traveler...58 Compass Media Custom Festival/Event Promotion...10 AAA Texas Journey...59 Compass Media Content & Click Campaign...11 American Road Magazine...60 Compass Media Digital Outdoor Travel Campaign...12 NEWSPAPER Compass Media Display & Social Media Remarketing...13 Louisiana Newspaper Program...61 Compass Media Targeted Email Solutions...14 DIGITAL LTA CAMPAIGNS 225 Magazine Digital...62 Golf Louisiana Program...15 AARP Digital Campaign...63 Louisiana Attractions Program...16 ADARA Digital Campaign...64 Louisiana Christmas Campaign...17 AJR Media’s AAA e-Newsletter Campaigns...65 Louisiana Culinary Trails...18 AJR Media’s Retarget Exclusive Audience of Website EngagersDisplay or Native Campaign...66 Louisiana Fishing & Outdoor Adventures Program...19 AJR Media’s Reach Travel Intenders with Programmatic Out of Home Campaign...67 TRADE and TRAVEL SHOWS AJR Media’s Reach Exclusive 1st Party Data Audience of Travelers Facebook/Instagram...68 Atlanta Journal Constitution Digital Campaign...69 Bank Travel...20 Canadian Focused Digital Campaign by MADDEN MEDIA...70 Faith Travel...21 Country Roads Content Campaigns...71 SYTA...22 Country Roads Digital Campaigns...72 STS Domestic Showcase...23 Expedia Group Media Solutions...73 American Bus Association...24 Garden and Gun Digital Campaign...74 DESIGN & DISTRIBUTION Geofencing Campaign by MADDEN MEDIA...75 Digital Visitor Center Program...25 Hearst Media Digital and Remarketing Campaign...76 Visitor Center Distribution...26-27 Hoffman Culinary Display Campaign...77 Brochure Design...28 Hoffman Media Custom Content Campaign...78 Houston Chronicle Digital Campaign...79 RESEARCH OPPORTUNITIES Lonely Planet Digital Campaigns...80 AirDNA Solutions...29 Louisiana News Sites...81 Bullseye by RMG...30 MADDEN MEDIA’s Remarketing & Prospecting Display Campaign...82 Deveney’s Social Media Audit and Creative Toolkit...31 MADDEN MEDIA’s Video Marketing Campaign...83 STR Report...32 NOLA Media Custom Campaigns...84 UberMedia by MADDEN MEDIA...33 Southern Living Online Campaign...85 Texas Monthly Digital Campaign...86 RADIO The Outbound Collective Digital Campaigns...87 Spotify by ReachLocal...34 TravelAlerts Canadian Digital Campaigns...88 TravelSpike Digital Campaigns...89 TripChat...90 TV Meeting Planning Digital Gray Media TV Promotion...35 Group Tour Media’s Eblast Sponsored Content...91 OTT Targeting...36 Group Tour Media’s ON Target Remarketing Campaign...92 Meetings Content Activation by Connect...93 MEDIA BUNDLES SportsEvents Digital Campaign...94 Gray Media’s Multimedia Promotion...37 Louisiana Press Staycation Bundle...38 DIRECTORY & GUIDES MADDEN MEDIA’s Staycation Bundle...39 Good Sam RV Travel Guide Series...95 Nextstar Broadcasting, TV & Digital Bundles...40 Where Magazine’s Media Bundle...41 TRADE ADVERTISING Connect Magazine...96 Connect Sports...97 MAGAZINE Convention South...98 Culinary Destinations Magazine...99 Food Network Magazine...42 Group Tour Magazine...100 Louisiana Kitchen...43 Group Travel Leader...101 Hoffman Media Power Buy...44 Leisure Group Travel...102 Louisiana Cookin’...45 LTA AAA E-Newsletter...103 Culture LTA Group Planner E-Newsletter...104 64 Parishes...46 Meetings Today...105 Oxford American...47 Reunions...106 Lifestyle SportsEvents...107 AARP, The Magazine...48 SportsTravel Magazine...108 Garden and Gun...49 Student Group Tour Magazine...109 Houstonia Magazine...50 Okra...51 CONTRACT & RESERVATION FORMS...111-125 Southern Living Co-op...52 Texas Monthly Co-op...53 Contract or Insertion Order and Ad Materials are sent directly to LTA 3 HIGHLIGHTED SPONSORS Girlfriend Getaways-Co-Op Multi Magazine Insert Co-op Ad and Individual Digital Campaign LIFESTYLE
Take advantage of Compass Media’s Girlfriend Getaways Campaign - a dynamic, integrated marketing campaign that puts your advertising investment to work by reaching potential women looking to travel next spring through print and digital platforms.
The campaign includes our beautifully designed Girlfriend Getaways insert that appears in the spring issues of some of the most popular women’s magazines in the country, boasting a combined circulation of 190,700. To extend your reach even further, this campaign includes a fully customizable Connected TV to promote your destination!
It would cost three times more to place these ad buys individually, but with Compass Media’s Girlfriend Getaway Campaign, you can advertise on these highly targeted platforms for a fraction of the cost.
Shape Eating Well Median HHI: $100,095 Median HHI: $68,692 Median age: 44 Median Age: 52 68% Ages 25-54 49% Ages 25-54
ISSUE ADDED VALUE Each advertiser will receive a custom Connected TV campaign. Spring 2021 & 2022 • Connected TV: Any type TV screen that can stream digital video, whether through a built-in Smart TV platform, dedicated streaming device, or MARKET/CIRCULATION game console. PRINT DISTRIBUTION Core States - AL, TN, TX, & LA • Custom targeting allows you to reach specific audiences through targeting 190,700 - (572,000 estimated readership) specific demographics, locations, genres, dayparting history, and more.
• Connected TV ads boost a 90%+ video completion rate (:15 or :30 LTA MEMBER RATE -seconds max). There is no skipping available. 1/2 page $9,600 1/4 page $4,800 GUARANTEED VIEWS 1/8 page $2,400 1/2 page: 50,000 1/4 page: 25,000 1/8 page: 15,000 SPACE & MATERIAL DEADLINES Spring 2021 & 2022 - AD SPECS December 1, 2020 & 2021 1/2 page 7”w X 4.125”h 1/4 page 3.375”w X 4.125”h 1/8 page 3.375”w X 2”h CMYK ad saved as a press quality PDF or PDF/X-1a
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line. Ad Representative Elise Ankerson • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 4 Family Travel Planner Multi Magazine Insert Co-op Ad and Individual Digital Campaign LIFESTYLE/WOMEN
Compass Media’s Family Travel Planner is a beautifully designed insert that appears in the February issues of some of the most widely read women’s magazines in the country. These publications together offer a combined circulation of 718,000 of YOUR TARGET AUDIENCE MEMBERS in just one issue. It would cost 3x more to place one ad in all of these magazines individually, but with Compass’s Family Travel Planner Custom Integrated Marketing Program, you have the ability to advertise in some of the most desirable channels in the country for a fraction of the cost. Parents Martha Stewart Living Median HHI: $66,179 Median HHI: $78,011 Median age: 38 Median Age: 53 77% Ages 25-54 46% Ages 25-54 76% Kids in the home 36% Kids in the home
Better Homes and Gardens Woman’s Day Median HHI: $67,489 Median HHI: $60,000+ Median age: 51.8 Median Age: 58.4 48% Ages 25-54 40% Ages 25-54 38% Kids in the home 30% Kids in the home
ISSUE ADDED VALUE February 2021 & 2022 • Each advertiser will receive a custom digital display campaign on the Google Display Network OR a Facebook Link ad campaign. Each digital ad campaign will MARKET/CIRCULATION target travel intenders within the preferred geo-targeted markets for that advertiser. Core States - AL, GA, MS, LA, TN, Guaranteed clicks vary depending on print ad size. FL, & TX • Weekly reader service leads 718,000 - (3.2 million estimated readership)
AD SPECS LTA MEMBER RATE 1/2 page 6.625”w X 4.125”h 1/2 page $26,000 1/4 page 3.25”w X 4.125”h 1/4 page $13,000 1/8 page 3.25”w X 2”h CMYK ad saved as a press quality PDF or PDF/X-1a 1/8 page $6,500
SPACE & MATERIAL DEADLINES MEDIA/DELIVERY Email ad materials to [email protected], February 2021 - September 15, 2020 emails must specify program and company name in the subject line. February 2022 - September 17, 2021
Ad Representative Elise Ankerson • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 5 Fall Travel Planner Newspaper Co-op Ad and Individual Digital Campaign GENERAL INTEREST
It’s fall, and your target audience is ready to go somewhere. Whether they are reading their Sunday paper or searching online—you CAN afford to be there.
Compass Media’s Fall Travel Planner Custom Print + Digital Program gives you the ability to be seen in subscriber households of geo-targeted newspapers and highly targeted digital websites at a fraction of the cost.
ISSUE September 2021
MARKET/CIRCULATION 554,000 (estimated readership 1.6 million) Core States - AL, AR, GA, LA, MS, TN, KY, and TX
Arkansas Democrat Gazette (Little Rock) Baton Rouge Advocate ADDED VALUE Birmingham News • Each advertiser will receive a custom digital display campaign on the Google Chattanooga Times Free Press Display Network OR a YouTube video ad campaign. Each digital ad campaign Dallas Morning News will target travel intenders within the preferred geo-targeted markets for that Gwinnett Daily Post (Atlanta) advertiser. Guaranteed clicks vary depending on print ad size. Houston Chronicle Jackson Clarion Ledger • Weekly reader service leads for 90 days following program. Louisville Courier Journal Memphis Commercial Appeal GUARANTEED CLICKS (DISPLAY) OR VIEWS (YOUTUBE) Nashville Tennessean 1/2 page: 2,750 1/4 page: 2,250 1/8 page: 1,750 LTA MEMBER RATE 1/2 page $17,000 AD SPECS 1/4 page $8,500 1/2 page 8.25”w X 4”h 1/8 page $4,250 1/4 page 4”w X 4”h 1/8 page 4”w X 2”h CMYK ad saved as a press quality PDF or PDF/X-1a SPACE & MATERIAL DEADLINES June 10, 2021
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representative Elise Ankerson • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 6 Spring Travel Planner Newspaper Co-op Ad and Individual Digital Campaign GENERAL INTEREST
This program is similar to the Compass Media Fall Travel Planner but for Spring with a few added markets! It is spring, and your target audience is ready to go somewhere. Whether they are reading their Sunday paper or searching online—you CAN afford to be there.
Compass Media’s Spring Travel Planner Custom Print + Digital Program gives you the ability to be seen in subscriber households of geo-targeted newspapers and highly targeted digital websites at a fraction of the cost. ISSUE April 2021 & 2022
MARKET/CIRCULATION 603,000 (estimated readership 1.8 million) Core States - AL, AR, GA, LA, KY, IN, MS, MO, OH, TN, and TX
Arkansas Democrat Gazette (Little Rock) Baton Rouge Advocate ADDED VALUE Birmingham News • Each advertiser will receive a custom digital display campaign on the Google Columbus Dispatch (Ohio) Display Network OR a YouTube video ad campaign. Each digital ad campaign Dallas Morning News will target travel intenders within the preferred geo-targeted markets for that Gwinnett Daily Post (Atlanta) advertiser. Guaranteed clicks vary depending on print ad size. Houston Chronicle Indianapolis Star • Weekly reader service leads for 90 days following program. Jackson Clarion Ledger Louisville Courier Journal Memphis Commercial Appeal GUARANTEED CLICKS (DISPLAY) OR VIEWS (YOUTUBE) Nashville Tennessean 1/2 page: 2,750 St. Louis Post Dispatch 1/4 page: 2,250 1/8 page: 1,750 LTA MEMBER RATE AD SPECS 1/2 page $17,000 1/2 page 8.25”w X 4”h 1/4 page $8,500 1/4 page 4”w X 4”h 1/8 page $4,250 1/8 page 4”w X 2”h CMYK ad saved as a press quality PDF or PDF/X-1a SPACE & MATERIAL DEADLINES January 10, 2021 & 2022 MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representative Elise Ankerson • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 7 Compass Media Digital Display Campaign Individual Buy Compass Media offers a digital ad campaign made simple by working with you to define your target audience and drive traffic to your website. We will help you determine the best demographics, interests and behaviors of potential visitors. We then create an ad campaign and target those potential visitors through the Google Display Network. Our digital campaign managers will work to optimize each individual campaign and will provide a comprehensive report at the conclusion of each campaign. Depending on the destinations website traffic we can designate a portion of the campaign for re-targeting – this allows you to reach people who have shown an interest in visiting your area.
Each campaign comes with guaranteed clicks to your website and we will provide comprehensive reporting at the conclusion of the campaign.
CAMPAIGN AD SPECS Starts any time 300x250 728x90 TARGETING 160x600 Customized based on chosen audience 320x100 (Interests, Behaviors, Demographics, etc.) 320x50 300x600 File Size 150k or less LTA MEMBER RATE Program 1 - 1,500 Guaranteed Clicks * ESTIMATES are based on a 0.25% CTR. The estimates for each program $1,740 is above national CTR average - we work on a daily basis to optimize Program 2 - 2,500 Guaranteed Clicks campaigns to make sure we are driving the most relevant visitors to your site. $2,800 * (estimated 1 million impressions) Program 3 - 5,000 Guaranteed Clicks MEDIA/DELIVERY $5,700 Email ad materials to [email protected], *(estimated 2 million impressions) emails must specify program and company name in the subject line. Program 4 - 10,000 Guaranteed Clicks $10,850 *(estimated 4 million impressions)
SPACE & MATERIAL DEADLINES Ad materials are due two weeks prior to deployment of campaign
Ad Representative Elise Ankerson • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 8 Compass Staycation Campaign Individual Buy
This digital campaign is the perfect way to advertise staycations and weekend getaways across three key platforms! Compass digital campaign managers will work to optimize each individual campaign and will provide a comprehensive report at the conclusion.
Each campaign includes: • Custom Targeting (Age, Behaviors, Demographics, etc.) • Ads will be displayed on three key platforms: Facebook, Google Display Network and Search Engine Marketing • Comprehensive reporting
CAMPAIGN Starts any time
TARGETING Customized based on partner goals AD SPECS (Interests, Behaviors, Demographics, etc.) 300x250 728x90 LTA MEMBER RATE 160x600 Program 1 - 4,250 Guaranteed Clicks 320x100 320x50 $6,000 300x600 Program 2 - 2,100 Guaranteed Clicks File Size 150k or less $3,000 *We will work with the individual client on specs for Facebook and SEM Program 3 - 1,100 Guaranteed Clicks $1,800 *Only includes SEM and Google Display campaigns MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line. SPACE & MATERIAL DEADLINES Ad materials are due two weeks prior to deployment of campaign
Ad Representative Elise Ankerson • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 9 Compass Media Custom Festival/Event Promotion Individual Buy Digital advertising is an excellent way to reach potential visitors for Festivals and Events. Compass Media offers a digital campaign to reach your audience on multiple platforms, with one simple buy. We will work with each advertiser to create a custom campaign to reach potential visitors wherever they are. This campaign includes ads on three key platforms: Facebook, Google Display Network and Search Engine Marketing. Our digital campaign managers will work to optimize each individual campaign and will provide a comprehensive report at the conclusion. This is the perfect way to advertise your next big Festival or Event!
Each campaign includes: • Custom Targeting (Age, Behaviors, Demographics, etc.) • Ads will be displayed on ALL three of the following platforms: Facebook, Google Display Network, and Search Engine Marketing • Comprehensive reporting CAMPAIGN Starts any time. Runs 6-8 weeks before AD SPECS the festival/event. 300x250 728x90 160x600 TARGETING 320x100 Customized based on partner goals 320x50 (Interests, Behaviors, Demographics, etc.) 300x600 File Size 150k or less LTA MEMBER RATE *We will work with the individual client on specs for Facebook and SEM Program 1 - 4,250 Guaranteed Clicks $6,000 MEDIA/DELIVERY Program 2 - 2,100 Guaranteed Clicks Email ad materials to [email protected], $3,000 emails must specify program and company name in the subject line. Program 3 - 1,100 Guaranteed Clicks $1,800 *Only includes SEM and Google Display campaigns
SPACE & MATERIAL DEADLINES Ad materials are due two weeks prior to deployment of campaign
Ad Representative Elise Ankerson • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 10 Compass Media Content & Clicks Campaign Individual Buy Telling a compelling story about your destination is a crucial part of a successful marketing plan. Compass Media’s Content + Clicks integrated program; we harness the power of the Google Display Network to reach a qualified, targeted audience for the well-crafted content we produce. It truly is a powerful combination, and one that delivers results for you.
CAMPAIGN Starts any time CAMPAIGNS • Program 1 - One story paired with a 6-week Google Display Network TARGETING campaign to deliver 1,500 guaranteed clicks. Customized based on content and • Program 2 - One story paired with a 2-month Google Display Network campaign to deliver 2,500 guaranteed clicks. strategy to reach those people interested • Program 3 - One story paired with a 4-month Google Display Network campaign to deliver 5,000 guaranteed clicks. LTA MEMBER RATE Program 1 $2,300 Program 2 $3,400 MEDIA/DELIVERY Program 3 $6,100 Email ad materials to [email protected], emails must specify program and company name in the subject line. SPACE & MATERIAL DEADLINES To allow adequate time to produce your story, we need to start the editorial process six weeks prior to your target launch date. For example, to have a story live on your website and a Google Display Network campaign started on July 1, we would need to begin working on your story by May 15. Ad Representative Elise Ankerson • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 11 Compass Media Digital Outdoor Travel Campaign Individual Buy
Compass Media offers a Digital Outdoor Travel ad campaign made simple by providing you with three predetermined audiences to promote your destinations outdoor activities and drive traffic to your website. We have put together three audience groups that are important to Outdoor Travel in Louisiana. Within each of those we have listed various interest categories, topics and behaviors to reach those people. We work with each individual advertiser to decide on geographic targeting you prefer. We then create an ad campaign and target those potential visitors through the Google Display Network. Our digital campaign managers will work to optimize each individual campaign and will provide a comprehensive report at the conclusion of each campaign.
CAMPAIGN TARGETING Starts any time 1 - Soft Adventure 2 - Hunting & Fishing 3 - Birding Topics: Topics: Topics: LTA MEMBER RATE Hiking & Camping Fishing Wildlife Program 1 - 10,000 Guaranteed Clicks Hunting & Shooting Ecotourism $10,850 Interests: Interests: Interests: Program 2 - 5,000 Guaranteed Clicks Outdoor Enthusiast Fishing Birding Cyclying Hunting Nature & Wildlife $5,700 Water Sports Fishing Equipment Birding Trails Program 3 - 2,500 Guaranteed Clicks Non-motorized Boating Duck Hunting Nature Viewing $2,800 Trail & Nature Hiking Program 4 - 1,500 Guaranteed Clicks Louisiana Campgrounds $1,740
AD SPECS SPACE & MATERIAL DEADLINES 300x250 Two weeks before start date 728x90 160x600 320x100 320x50 300x600 File Size 150k or less
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representative Elise Ankerson • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 12 Compass Media Display & Social Media Remarketing Campaign Individual Buy
With the Compass Media Website Remarketing you can reach potential customers who have already demonstrated an interest in traveling to your area by having first visited your website and/or social channels. It’s an influential way to match the right people, with the right message, at just the right moment.
HOW DOES IT WORK? • A tracking code is provided to be placed across all pages of your website and Facebook page. • When a user leaves your website, they are tracked and served with your display ad via the 2+ million websites along the Google Display Network, Facebook, Instagram and the Audience Network. • Tracking codes can be specific to portions of your website as well.
For extended reach, Compass Media can utilize your remarketing lists, to create “Lookalike Audiences” and reach them through Digital Display, Facebook and Instagram. This group of users show similar characteristics and browsing patterns to those who have engaged with your site and social channels. This will create a new group of potential Louisiana visitors.
Each campaign comes with guaranteed clicks to your website and we will provide comprehensive reporting at the conclusion of the campaign.
CAMPAIGN TARGETING Starts any time Remarketing from your website and “lookalike audience” based off visitors to your website. LTA MEMBER RATE Program 1 - 10,000 Guaranteed Clicks AD SPECS $10,850 300x250 Program 2 - 5,000 Guaranteed Clicks 728x90 160x600 $5,700 320x100 Program 3 - 2,500 Guaranteed Clicks 320x50 $2,800 300x600 Program 4 - 1,500 Guaranteed Clicks File Size 150k or less $1,740
MEDIA/DELIVERY SPACE & MATERIAL DEADLINES Email ad materials to [email protected], One month before start date emails must specify program and company name in the subject line.
Ad Representative Elise Ankerson • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 13 Compass Media Targeted Email Solutions Individual Buy
Email is a powerful marketing tool that we can put to work for your business or organization. In an increasingly competitive advertising market, 77% of people report that they prefer to get permission-based promotional email messages via email over direct mail, text, phone or social media. (Exact Target 2017)
With over 725 targeting filters including location, age, income, lifestyle interests and more, Compass Media can showcase your offer to your target audience and then track customer behavior as they open and click on your email.
CAMPAIGN Starts any time
TARGETING Customized based on chosen audience (Interests, Behaviors, Demographics, etc.) WE OFFER Matchback Capabilities LTA MEMBER RATE Compare the database of contacts in a recent targeted campaign with your Up to 50,000 emails per send contact list of customers who have taken action after receiving your email. $1,800 *Additional emails over 50,000 Real-Time Tracking Platform contact Tiffany for rates. Provides you with in-depth knowledge and real-time reporting on your campaign’s performance. SPACE & MATERIAL DEADLINES • Which links have been clicked. Please contact Tiffany Schultz • Who has opened your email.
Our database is the most comprehensive in the marketplace today. • 100% CAN-Spam, and DMA compliant to ensure delivery to quality email recipients. • No-Bots guarantee. • 5 million+ pieces of fresh data per month. • 145 million+, 100% opt-in email addresses • Realtime scanning technology that constantly monitors to remove invalid and/or dormant email addresses. AD SPECS Contact Tiffany Schultz [email protected].
Ad Representative Elise Ankerson • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 14 Golf Louisiana Program LTA CAMPAIGNS
Get in the game of promoting golf travel to Louisiana! LTA, in partnership with the Louisiana Office of Tourism, is creating a unique cooperative golf marketing effort tied to the production and aggressive distribution of a Golf Louisiana Travel Guide as well as distribution and representation at consumer golf shows.
The state’s official golf directory will list every course in the state and feature participating lodging/package options. Don’t miss this opportunity to get a bigger share of the golf travel market by promoting your golf package or destination.
PRINTED 2021 ADVERTISING RATES December 2020/January 2021 LTA MEMBERS *NON MEMBERS* December 2021/January 2022 Full Page $2,095 $2,495 1/2 Page $1,295 $1,695 MARKET/CIRCULATION 1/4 Page $795 $1,195 • Distributed by LTA and LOT as fulfillment for golf advertising; at 2022 ADVERTISING RATES consumer and trade shows; and at LTA MEMBERS *NON-MEMBERS* all welcome centers Full Page $2,305 $2,745 • Downloadable PDF and digital guide 1/2 Page $1,425 $1,865 located on the golf page of louisianatravel.com 1/4 Page $875 $1,315 (AudubonGolf.com) and at letsgolf.com ADDED VALUE • Digital Marketing Campaign to • Non-member ad rate includes one year of membership in the promote Golf in Louisiana Louisiana Travel Association. • All golf and lodging advertisers will also receive a listing on SPACE & MATERIALS DEADLINES AudubonGolf.com. 2021 publication: • Digital Brochure added to Louisiana (LTA) Digital Visitor Center. September 2020 2022 publication: AD SPECS September 2021 Full page ad - 4.875”w x 7.875”h 1/2 page ad - 4.875”w x 3.875”h 1/4 page ad - 2.375”w x 3.875”h Ad Representatives • CMYK ad saved as a press quality PDF or PDF/X-1a Tiffany Schultz • [email protected] • Fonts embedded or converted to outlines Lainer Garner • [email protected] Charlie Waltman • [email protected] MEDIA/DELIVERY Golf Email ad materials to [email protected], emails must specify program and company name in the subject line.
Contract or Insertion Order and Ad Materials are sent directly to LTA 15 Louisiana Attractions Program
Louisiana Travel Association is producing a brochure that highlights Louisiana’s Attractions. Robust digital marketing that will circulate the publication online!
*ISSUE June/July 2021 & 2022 MARKET/CIRCULATION • Welcome Centers throughout LA and Certified Folder Display • A Digital Flipbook that includes live links to your attraction and destination webpages AND a Digital Campaign to promote the Attractions Directory that links back to the ADDED VALUE Digital Flipbook • Each advertiser that purchases a full page will receive TWO coupons, and any half page advertiser will receive ONE coupon. LTA MEMBER RATE • Brochure available for download on LouisianaTravel.com Advertising • Brochure link from LouisianaTravel.com also available on Group Tour pieces Full page $1,526 (SYTA, ABA and STS Domestic Showcase). 1/2 page $855 • Digital Brochure added to Louisiana (LTA) Digital Visitor Center. 1/4 page $495 Listings AD SPECS Photo Listing $356 Full page ad - trim 4”w x 9”h *$315 non bleed ad - 3.5”w x 8.5”h *Breweries, Distilleries, Wineries, keep live matter .25” from trim bleed 4.25”w x 9.25”h Members of Louisiana Craft Breweries 1/2 page ad - 3.5”w x 4.125”h and Members of Distillery Guild Rate 1/4 page ad - 3.5”w x 2.125”h Basic Listing $212 • CMYK ad saved as a press quality PDF or PDF/X-1a Coupons $360 • Fonts embedded or converted to outlines • eps, jpeg or tif files are accepted SPACE & MATERIALS DEADLINES LISTING SPECS Photo listing - 35 words of copy & contact info 1.75”w x 1.85”h 300 dpi color May 18, 2021 photo saved as an .EPS, .JPG or .TIF May 17, 2022 Basic listing - 35 words of copy & contact info Coupon - Logo, offer, disclaimer on back side for blackout dates or Ad Representatives special events. Tiffany Schultz • [email protected] Lainer Garner • [email protected] MEDIA/DELIVERY Charlie Waltman • [email protected] Email ad materials to [email protected], emails must specify program and company name in the subject line.
Contract or Insertion Order and Ad Materials are sent directly to LTA 16 Christmas In Louisiana Campaign
Louisiana Travel Association will produce a Christmas in Louisiana Brochure that will be available in September/October of 2021. Participants will be able to purchase a listing for as little as $150.
ISSUE September/October 2021
MARKET/CIRCULATION • Welcome Centers throughout Louisiana and Certified Folder • LTA will market the brochure in ADDED VALUE a digital ad campaign. • Full page advertisers receive 4 event listings. • Digital flipbook of brochure • Half page advertisers receive 2 event listings. • Quarter page advertisers receive 1 event listing. with live links to each • Brochure available for download on LouisianaTravel.com participants’ sites • If no event listings, participants have opportunity to showcase Christmas offerings on LTA’s Group/AAA e-newsletters. LTA MEMBER RATE • Digital Brochure added to Louisiana (LTA) Digital Visitor Center. Advertising Full page $1,350 AD SPECS 1/2 page $825 Full page ad - trim 4”w x 9”h 1/4 page $495 live area - 3.5”w x 8.5”h Listings keep live matter .25” from trim bleed 4.25”w x 9.25”h Photo Listing $350 1/2 page ad - 3.5” w x 4.125” h Basic Listing $200 1/4 page ad - 3.5” w x 2.125” h Calendar Event Listing $150 • CMYK ad saved as a press quality PDF or PDF/X-1a • Fonts embedded or converted to outlines SPACE & MATERIALS DEADLINES • eps, jpeg or tif files are accepted August 14, 2021
LISTING SPECS Photo Listing: 25 words of copy and high resolution color photo. This includes a listing on the calendar of events Ad Representatives Basic Listing: 25 words of copy Tiffany Schultz • [email protected] Lainer Garner • [email protected] Calendar of Event Listing: Event Name, Website and Number Charlie Waltman • [email protected]
Media/Delivery Email ad materials to [email protected], emails must specify program and company name in the subject line.
Contract or Insertion Order and Ad Materials are sent directly to LTA 17 Louisiana Culinary Trails In 2021, we will be offering an exciting new Culinary Trails plan! Participants in the program can expect a PR mission, an update to the Culinary Trails guide, social media outreach and more. Sponsorship levels will once again be available for $25,000, $14,500, $6,000 and $3,000.
Stay tuned for more details on the 2021 Culinary Trails plan in the fall of 2020.
Ad Representatives Laura Cating • [email protected] Madeline Brown • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 18 Louisiana Fishing & Outdoor Adventures Program LTA is producing a program targeting visitors who want to explore Louisiana for its Fishing and Outdoor Adventures. This program will showcase Louisiana’s outdoor activities including birding, hiking, cycling, fishing and hunting, not to mention, water sports! It will also feature nature museums, parks, gardens and scenic byways. SPONSORSHIPS LEVELS Platinum- $5,000 Silver - $1,750 • Representation at shows, bring your local outfitter • Representation at shows to one show (Max 2) • (3) photo listings in guide • (10) photo listings in guide • 1/4-page ad in guide • Full page ad in guide • 2 stories for outdoor writers (SEOPA) provided on • 5 stories for outdoor writers (SEOPA) provided on a jump drive with photos a jump drive with photos
Gold- $3,250 • Representation at shows • (6) photo listings in guide • 1/2-page ad in guide PRINTED • 4 stories for outdoor writers (SEOPA) provided on a jump drive with photos Spring of 2021 & 2022
LOUISIANA OUTDOOR ADVENTURE TRADE SHOW OPPORTUNITIES MARKET/CIRCULATION SEOPA 2021 & 2022- “Louisiana Friday Night” PR event • Welcome Centers throughout Louisiana, Outdoor Shows and ADDED VALUE • Brochure downloadable on LouisianaTravel.com. Certified Folder Display • Participants will receive leads from shows LTA attends. • A Digital Flipbook that includes • Digital Brochure added to Louisiana (LTA) Digital Visitor Center. live links to participants’ AD SPECS webpages AND a Digital Full page ad - trim 4”w x 9”h Campaign to promote the non bleed ad - 3.5”w x 8.5”h Fishing and Outdoor Guide keep live matter .25” from trim that links back to the Digital bleed 4.25”w x 9.25”h Flipbook 1/2 page ad - 3.5” w x 4.125” h 1/4 page ad - 3.5” w x 2.125” h • CMYK ad saved as a press quality PDF or PDF/X-1a LTA MEMBER RATE • Fonts embedded or converted to outlines 1/2 page $950 • eps, jpeg or tif files are accepted 1/4 page $550 LISTING SPECS Photo Listing $375 Photo listing - 35 words of copy & contact info *$325 1.75”w x 1.85”h 300 dpi color photo saved as an .EPS, .JPG or .TIF Basic listing - 35 words of copy & contact info * Charter Fisherman and Outfitters Rate MEDIA/DELIVERY Basic Listing $250 Email ad materials to [email protected], emails must specify program and company name in the subject line. SPACE & MATERIALS DEADLINES Ad Representatives March 15, 2021 Tiffany Schultz • [email protected] March 14, 2022 Lainer Garner • [email protected] Charlie Waltman • [email protected] Contract or Insertion Order and Ad Materials are sent directly to LTA 19 Bank Travel/Select Traveler Conference Pamphlet
Bank Travel is the nation’s leading organization of Bank Loyalty Program Directors. Serving 3,000 banks and financial institutions nationwide with information on building and growing loyalty programs. Bank Clubs are generating the newest sales markets and creating opportunities for travel companies, destinations and suppliers that want new group sales. Market your business to the Bank Travel Directors who choose southern states as their desired destinations. This specially designed pamphlet will be used during the conference during appointments with LTA staff. Participants will receive leads.
SHOWS ADDED VALUE 2021 - TBD • Pamphlet mailed to entire Loyalty program directory 2022 - TBD • Pamphlet digital link added to LTA’s Group Tour Newsletter in March or June issue MARKET/CIRCULATION 400 • Pamphlet digital link uploaded to Select Traveler website for Louisiana destinations. LTA MEMBER RATE Full page $750 AD SPECS 1/2 page $400 Full page formatted ad – 200 words of copy, and 3 photos Brochure Listing $100 (300dpi full color saved as TIF, JGP, or EPS) 1/2 page formatted ad - 100 words of copy, and 1 photo SPACE & MATERIALS DEADLINES (300dpi full color saved as TIF, JGP, or EPS) January 20, 2021 & 2022 Brochure listing - Business name, address, phone number, Email and web address. (Reader service card of brochures)
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representatives Tiffany Schultz • [email protected] Lainer Garner • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 20 Faith Travel Brochure Conference Pamphlet
Going On Faith is the nation’s leading organization of church and religious travel planners. The Going On Faith Conference (GOF) is an association of 3,000+ church and religious travel planners, serving the religious travel community. GOF is generating the newest sales markets and creating opportunities for travel companies, destinations and suppliers that want new group sales. Market your business to church and religious travel directors who choose their desired destinations. Religious Travel is one of the fastest growing segments in travel today with an estimated value of US $18 billion and 300 million travelers strong.
SHOWS ADDED VALUE September 2021 - TBD • Pamphlet and digital flip book mailed/emailed to entire GOF membership September 2022 - TBD
• Digital Flip book link added to LTA’s Group Travel Newsletter January 2022 MARKET/CIRCULATION 350 faith travel planners
AD SPECS LTA MEMBER RATE Full page formatted ad – 200 words of copy, and 3 photos Full page $750 (300dpi full color saved as TIF, JGP, or EPS) 1/2 page formatted ad - 100 words of copy, and 1 photo 1/2 page $400 (300dpi full color saved as TIF, JGP, or EPS) Brochure Listing $100 Brochure listing - Business name, address, phone number, Email and web address. (Reader service card of brochures) SPACE & MATERIALS DEADLINES • With full page buy: 10 attraction listings in your area with July 31, 2021 name, number and website • With 1/2-page buy: 5 attraction listings in your area with name, number and website
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representatives Tiffany Schultz • [email protected] Lainer Garner • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 21 Student Youth Travel Association Conference Pamphlet
A truly cost effective way to reach the Student Youth Travel Market is by participating in the LTA SYTA Conference pamphlet. This is a great way for an attraction, hotel, restaurant or DMO to connect and serve Student Travel Tour Operators throughout the US/Canada. This specially designed pamphlet will be used during the conference during appointments with LTA staff. Participants will receive leads.
SHOWS August 13-17, 2021 - New York, NY ADDED VALUE August 2022 - TBD • Pamphlet mailed to entire SYTA membership directory August 18-22, 2023 Winnipeg, MB Canada • Pamphlet digital link added to LTA’s Group Tour Newsletter in October issue MARKET/CIRCULATION 750 • Pamphlet digital link uploaded to SYTA website for Louisiana destinations. LTA MEMBER RATE AD SPECS Full page $750 Full page formatted ad – 200 words of copy, and 3 photos 1/2 page $400 Brochure Listing $100 (300dpi full color saved as TIF, JGP, or EPS) 1/2 page formatted ad - 100 words of copy, and 1 photo SPACE & MATERIALS DEADLINES (300dpi full color saved as TIF, JGP, or EPS) July 31, 2021 Brochure listing - Business name, address, phone number, Email and web July 31, 2022 address. (Reader service card of brochures) • With full page buy: 10 attraction listings in your area with name, number and website • With 1/2-page buy: 6 attraction listings in your area with name, number and website
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representatives Tiffany Schultz • [email protected] Lainer Garner • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 22 STS Domestic Showcase Conference Pamphlet
The Mission of STS Domestic Showcase is to promote, foster and encourage travel to and within the states of Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississip- pi, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia. LTA’s tour and travel manager will attend this conference on your behalf and meet with the tour operators, tour supplies and receptive operators with a primary focus on travel to Louisiana. Target your business to the fastest growing travel segment by participating in LTA’s STS Domestic Showcase conference pamphlet.
SHOWS 2021 - Virtual Tour Operator- ADDED VALUE Trade Show • Pamphlet mailed to entire STS Domestic Showcase Tour Operator List 2022 - Feb. 13-15 Virginia Beach, VA 2023 - Huntsville, AL • Pamphlet mailed as a follow up piece to all delegates that met with LTA representative MARKET/CIRCULATION 400 • Pamphlet digital link added to LTA’s Group Tour Newsletter in June issue LTA MEMBER RATE • Pamphlet digital link uploaded to STS’s website with URL link of participants. Full page $750 1/2 page $400 AD SPECS Brochure Listing $100 Full page formatted ad – 200 words of copy, and 3 photos (300dpi full color saved as TIF, JGP, or EPS) SPACE & MATERIALS DEADLINES 1/2 page formatted ad - 100 words of copy, and 1 photo 2021 - Feb. 15, 2021 (300dpi full color saved as TIF, JGP, or EPS) 2022 - Brochure listing - Business name, address, phone number, Email and January 10, 2022 web address. (Reader service card of brochures)
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representatives Tiffany Schultz • [email protected] Lainer Garner • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 23 American Bus Association Conference Pamphlet
The American Bus Association facilitates relationships between North America motor coach and tour companies and all related segments of the travel and supplier industries and promotes travel by motor coach to consumers. ABA represents approximately 1,000 motor coach and tour companies in the United States and Canada. Another 2,800 member organizations represent the travel and tourism industry and suppliers of bus products and services who work in partnership with the North American motor coach industry. LTA’s tour and travel manager will attend this conference on your behalf and meet with the tour operators, tour supplies and receptive operators.
SHOWS 2021 - Jan. 30-Feb. 2 Baltimore, MD ADDED VALUE 2022 - Jan. 7-11 Grapevine TX • Pamphlet mailed to entire American Bus Association Operator List MARKET/CIRCULATION • Pamphlet mailed as a follow up piece to all delegates that met with 1000 LTA representative LTA MEMBER RATE • Pamphlet digital link added to LTA’s Group Tour Newsletter in March issue Full page $750 1/2 page $400 • Pamphlet digital link uploaded to ABA’s website with URL link of participants. Brochure Listing $100 SPACE & MATERIALS DEADLINES AD SPECS December 15, 2020 & 2021 Full page formatted ad – 200 words of copy, and 3 photos (300dpi full color saved as TIF, JGP, or EPS) 1/2 page formatted ad - 100 words of copy, and 1 photo (300dpi full color saved as TIF, JGP, or EPS) Brochure listing - Business name, address, phone number, Email and web address. (Reader service card of brochures) • With full page buy: 10 attraction listings in your area with name, number and website • With 1/2-page buy: 6 attraction listings in your area with name, number and website
MEDIA/DELIVERY Ad Representatives Tiffany Schultz • [email protected] Email ad materials to [email protected], emails must specify Lainer Garner • [email protected] program and company name in the subject line.
Contract or Insertion Order and Ad Materials are sent directly to LTA 24 Digital Visitor Center Program BROCHURE DESIGN & DISTRIBUTION
One of our most popular and successful marketing programs at LTA is our VCD Program. The purpose of this program is to promote Louisiana and tourism related businesses to the traveling public in Louisiana, through brochure distribution in 53 Certified Visitor Centers across our great state.
LTA’s Digital Visitor Center will enhance our current VCD Program allowing Groups, Travel Planners and Consumers to have instant access to your brochures online for download from our website. In addition, they will have direct access to your destination and/or tourism related businesses via the accompanying listing.
MARKETING • AAA/CAA markets - Digital link of Visitor Center provided to all these markets. • 2021 Visitor Guide Insert on Map- list of each of the regions, QR code link to VCD participants. • Each Welcome Center - Signage for QR code for each region link to VCD participants. • Digital campaign to visitors - Targeting those looking for trips to Louisiana. Reporting available at end of program. • Link on LTA Quarterly Group E-Newsletters • Quarterly reports (4) from LTA website on downloads ISSUE January 2021 SPECS Front Cover of Brochure LTA MEMBER RATE 110 x 250 pix New Participants 200 x 250 pix Annual Welcome Center Distribution PDF of Brochure - Max 10 MG program + Digital program $895 JPG of Brochure 35 words of copy: Contact info, website link, link to flipbook, Current Participants link to newsletter set up Digital program rate $345 MEDIA/DELIVERY Email materials to [email protected]. Digital Visitor Center ONLY $695 Upgrade to Featured Brochure $300 per quarter Banner Ads $600/quarter or $2,000/year
Ad Representatives SPACE & MATERIALS DEADLINES Charlie Waltman • [email protected] 60 days prior Josie Evans • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 25 Visitor Center Distribution What Is the Visitor Center Distribution Program? The Louisiana Travel Association provides members with a low cost means of distributing literature through the state’s network of visitor information centers. These visitor centers are operated by the State of Louisiana on the major interstate highways at entry points to Louisiana, and by city or parish governments, chambers of commerce, or tourist bureaus throughout Louisiana. This program assists members in getting their brochures into the hands of visitors who have stopped at one of our centers.
How Does The Program Work? A master list of visitor center distribution participants is supplied to the network of centers together with each participant’s brochure, which has been assigned a code number for use in ordering. Updates are sent to each center monthly. Annual computer reports allow participants to review where their brochures are used most frequently. While every effort is made to encourage each center to order all participating members’ brochures, LTA cannot be responsible for making certain that is the case. We urge participants to review their annual reports and to contact centers who are not ordering their brochures. Participants may request reports anytime throughout the year.
How Can I Participate? A member must sign a yearly contract based on a price according to the brochure size. The brochure is assigned a code number and a copy of the brochure is sent to each center for inclusion in a master book of brochures available to each center. Centers will add your brochures to their monthly order using the code number it was assigned. Following the initial shipment, LTA will warehouse the remaining brochures and bulk ship them as ordered. You will be furnished with annual reports detailing the distribution of your brochure. A maximum of 10,000 brochures will be distributed per annual contract. If more than 10,000 of your brochures are distributed annually, you will be contacted regarding billing options. As we near your annual contract renewal date, the LTA office will automatically mail out an invoice for the upcoming year.
How Many Brochures Will I Need? It is not possible to determine how many of your brochures will be needed to satisfy the requests of the visitor centers each year. While the number of brochures needed varies according to the participant’s location and description, the average is 7,500 copies. This should assist you in budgeting on an annual basis for the distribution of your promotional literature. Remember that new brochures on the program will be distributed quickly at first but will settle to a normal level once the centers are familiar with their availability. Every brochure must meet certain guidelines set by the Louisiana Office of Tourism in order for it to be distributed to the nine state information centers. A copy of the guidelines can be obtained by calling the LTA office. All brochures are approved for distribution at LTA-certified centers.
Where Do I Send My Brochures For Distribution? The brochures should be shipped prepaid to: LTA Warehouse | Baton Rouge, Louisiana | Contact Josie Evans, [email protected] for address **Please clearly & accurately label each box with the quantity of brochures included.
****It is the participant’s responsibility to notify LTA of ANY changes in design or content of their brochure. They must also contact LTA when a special offer has expired.
Contract or Insertion Order and Ad Materials are sent directly to LTA 26 Visitor Center Distribution Deadline Brochures must be in LTA’s warehouse and approved before the 20th of the month that distribution begins.
VCD ANNUAL PRICING Call or email One panel rack card (no larger than 4" x 9") $475/yr Josie Evans 2-3 panel brochure (no larger than 4" x 9") $575/yr [email protected] Multiple page brochure (no larger than 4" x 9") $685/yr Digest size / Full Size $790/yr One-time distribution 1-3 panel brochure (4" x 9") (maximum of 5,000 quantity needed) $275/yr A maximum of 10,000 brochures will be distributed per year.
SHIPPING INSTRUCTIONS: 1. Clearly & accurately label each box with the quantity of brochures included.
2. All brochures must be banded or shrink-wrapped in quantities of 25, 50 or 100 for ease of tracking distribution.
3. To facilitate delivery, we request that all pallet shipments sent by freight carrier arrive in trucks equipped with a lift gate.
ADDITIONAL INFORMATION & GUIDELINES • Digital Visitor Center: Participants of LTA’s Visitor Center Distribution Program will also have the opportunity to be featured on LTA’s Digital Visitor Center Website. See page 25 of the marketing plan for more details.
• Reports: Annual reports on inventory levels and distribution points will be sent out with your renewal invoice.
CertifiedFor all other Ad brochure 7/16/08 distribution 2:40 PM Page needs 1 LTA • It is suggested that you regularly inquire about your current inventory levels to ensure recommends: there is no lapse in distribution. SERVING LOUISIANA’S TOURISM INDUSTRY
• Auto Renewals: Your business will be billed on an annual basis unless LTA is notified to cancel the program, however, if full payment has not been received in 60 days, you will be placed on hold and after 90 days termination of distribution will be implied and remaining brochures discarded.
• Inventory of Non-Renewals: Customers who do not wish to renew must notify LTA within 30 days of their contract’s expiration date in order to stop distribution and avoid re-billing. Any inventory of brochures will need to be picked up by the owner or BROCHURE DISTRIBUTION their designee within 30 days of cancelation or this distributed inventory will then be to Hotels › Restaurants › Airports in LOUISIANA and TEXAS shipped at the owner’s expense or will be disposed of by LTA. 1-800-799-7373 www.certifiedfolder.com Contract or Insertion Order and Ad Materials are sent directly to LTA 27 Brochure & Rack Cards Printing Program
ONE STOP SHOP!!! Let LTA design, print and distribute your brochure. Save money by using LTA and receive ten hours of graphic design!
LTA MEMBER RATE RACK CARD (4”x9”) 10,000 - $970 15,000 - $1,175 25,000 - $1,380 50,000 - $2,010 BROCHURE 2 Panel (8”x9”) PREPARATION OF MATERIALS 10,000 - $1,100 Choose your format 15,000 - $1,365 First you must determine the size of your brochure. This will be dictated either by your budget or by what 25,000 - $1,625 you need to include in your brochure. It is wise to consult an experienced graphic designer to finalize exactly what you need. LTA’s graphic designer can assist you in these matters. 50,000 - $2,325
Create an effective brochure 3 Panel (8.5”x11”) The following are points to consider in the design of your brochure. Keep in mind that additional costs may be incurred in this phase of the project. 10,000 - $1,275 15,000 - $1,535 • Copy writing: Participants are responsible for writing their own copy. 25,000 - $1,795 • Photographs: Photos are also a participant’s responsibility. If you wish for the LTA graphic designer to 50,000 - $2,700 design your brochure, we ask that you furnish high resolution digital photos. 4 Panel (8.5” x 14”) • Maps: Original map drawings can be a major expense, so whenever possible use existing public maps with minor changes to indicate your 10,000 - $1,375 location. It is important to provide accurate positioning of your company. 15,000 - $1,665 The association staff can work with you in this area. 25,000 - $1,885 • Original Artwork: Original artwork should never be folded, stapled, taped or written on. 50,000 - $3,005
• Proofing: In order for you to see how your final product will appear, a proof will be made by the printer • Prices do not before the brochure goes to press. This allows a final chance to check for any mistakes and to be sure include taxes color is correct. This proofing should be done in a timely manner so as not to delay the production process. At this point changes are costly, so proof all prior laser copies carefully. • These prices include shipping to ONE location.
• Any hours of design exceeding 10 will be billed at $50 an hour. Call or email for more information Natalie Hutchinson • [email protected] Josie Evans • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 28 AirDNA DMO Solutions RESEARCH OPPORTUNITIES Individual Buy
As the market leader and most trusted source for home-sharing data & analytics, AirDNA empowers Destination Marketing Organizations to effectively use data to understand the trends, tax revenue opportunities, and visitor experiences presented by the growth of Airbnb, HomeAway, Vrbo and the broader short-term rental sector.
TIMING: Year Long Engagements billed monthly, quarterly or annually.
PROGRAMS Option 1 - Trend Report Subscription • Monthly reports with Comprehensive breakdown of your home-sharing market including Airbnb, HomeAway and Vrbo. • Isolate Seasonal and Monthly Trends in Supply & Demand, Occupancy, ADR, RevPar and Total Revenue with YOY% change. Two Tiers of this report: • Silver Level –3 submarkets & 5 competitive sets, $350/month, $4,200 annually. • Gold Level – 6 submarkets & 10 competitive sets, $540/month, $6,480 annually.
Option 2 - Travelers Origin Data - Monthly subscriptions starting at $120/month, $1,440 annually depending on number of active listings in destination. • Monthly Reports to track every Airbnb guest review including city & country of origin, profile details, and review text. • All historical information upon first delivery.
Option 3 - Market Minder Dashboard – Monthly subscriptions starting at $50/month, $600 annually depending on number of active listings in destination. • Interactive market intelligence dashboards with information on Guests, Pricing, Occupancy, and Revenue Trends on a city level. • Future rates and availability with daily updates for the next 6 months.
Option 4 - Future Pacing Trend Report • This weekly report will provide the key market metrics of Supply & Demand, Occupancy, ADR, RevPAr and Total Revenue for the upcoming 6-months. • Available with weekly view that shows the YOY% change from the same week last year. • Three Tiers of this report: · Bronze Level - Main Market of the Trend Report, $220/month, $2,640 annually · Silver Level - Main Market + 3 submarkets & 5 competitive sets, $440/month, $5,280 annually · Gold Level - Main Market + 6 submarkets & 10 competitive sets, $550/month, $6,600 annually
Ad Representative Nicole Bull • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 29 Bullseye by RMG Individual Buy
Who Is RMG? For 34 years, we have focused on customer and market data to partner with tourism and hospitality clients to make their marketing more effective. We are a data and analytic boutique in Richmond Virginia, developing household addressable campaigns to increase ROI for visitor and inquirer engagement.
Knowing Who Your First Visitors Are In Post-COVID Recovery Is Critical Bullseye from RMG allows you to Capture First and Last Name, Email and Terrestrial Address, Age, Gender and More.
Bullseye Utilizes Geolocation Data To Identify Anonymous Visitors By creating a custom lat/long geoframe over any size area or event, you can identify previously unknown visitors/attendees at festivals, visitor and welcome centers, hotels, restaurants, retail areas, beaches, parks and attractions. You can gain visitor information in an online and offline GDPR and CCPA privacy-compliant way. For regulatory compliance and PII protection, no Mobile/Device ID is shared with clients.
HOW IT WORKS RMG captures mobile Device IDs and delivers identity resolution by matching users terrestrial address against our 110 million household data file. Learn EXACTLY who your visitors are in your market in real-time by appending up to 300 demographic variables such as age, income, marital status, presence of children and much more.
THE BENEFIT Knowing who is in market is mission critical to building engagement and growth strategies for your CVB or DMO. Bullseye delivers audi- ence insights with full demographics enabling segmentation and targeted messaging using email, display and social channels. It also allows you to provide detailed visitor data sharing and ROI with your funding sources, partners and local sponsors.
TIMELINE Custom Geoframe build and deployment time is 2-4 weeks. This includes the design of the GeoFence and capture of all data, match-back and reporting over a 30-day window.
WHY BULLSEYE FROM RMG • Identify 50-75% Of Unknown Visitors at Events with Household Address and Email. • Gain A Complete Picture of Your Audience with Demo/Geo Data. • Develop Relevant and Engaging Messaging Across Multiple Channels by Understanding Behaviors. • Increase Revenue Opportunities with Targeted Real-time Messaging. • Establish A Cadence of Communication with Your Customer Segments. • Detailed Reporting to Share With Partners, Sponsors and Funding Sources
LTA MEMBER RATE Base Set-Up and Package Bundle includes: First Name, Last Name, Address, Email, Age, Gender, Presence of Children • 50,000 net names or less: $7,500 • 50,000 to 100,000 or less: $12,500 ** Pricing for ongoing monthly is an option- please contact Tiffany Schultz**
Ad Representative Jim Harenchar • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 30 Social Media Audit and Creative Toolkit Individual Buy
With the digital landscape changing and evolving on a regular basis, it’s often hard for brands to keep up – even with their own presence and platforms. It’s imperative, though, that brands stay on top of changes to social platforms and the ever-evolving digital landscape.
When it comes to social media, first impressions matter, and if your platform looks outdated or unused, you’ve just told that visitor that you’re not relevant.
The Social Media Audit component of this proposal includes: • Review of your brand’s identity on currently used social platforms (i.e., profile picture, cover photo, bio, posting frequency, aesthetic, etc.), along with recommended updates and changes to be incorporated.
• DEVENEY will work with you to concept and create social assets deemed appropriate and necessary for your brand. This may include designed graphics to share in social media content, new profile pictures or cover photos, a new, more compelling bio, and more.
• Creative deliverables do not include animation or videos but can added for an additional cost.
TIMING: Can sign up at any time. This service must be booked a minimum of ONE MONTH prior to commencement of work to ensure DEVENEY can incorporate into production and work schedules.
Option 1 – 20 hours, $3,200 - 10 hours: Brand Audit - 5 hours: Creative Concepting & Design - 5 hours: Project Management - Deliverables: Recommended edits to social channels; two (2) developed assets
Option 2 – 30 hours $4,800 - 10 hours: Brand Audit - 13 hours: Creative Concepting & Design - 7 hours: Project Management - Deliverables: Recommended edits to social channels; four (4) developed assets
Option 3 – 40 hours $6,400 - 10 hours: Brand Audit - 20 hours: Creative Concepting & Design - 10 hours: Project Management - Deliverables: Recommended edits to social channels; six (6) developed assets
Ad Representatives Andy Kutcher • [email protected] Carrie Pavlick • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 31 STR Report Co-op
STR and the Louisiana Travel Association are pleased to continue their partnership. This is a great opportunity for LTA members to join a co-op for hotel performance data.
LTA MEMBER RATE $1,000 *Minimum of 5 participants BENEFITS OF USING STR DATA: must buy-in. • Validate your efforts Use actual data to gain insights into your strategy’s effectiveness and quantify the results with clear, undisputed figures.
• Quantify the importance of tourism in your area Gain a deeper understanding of your destination’s performance against that of others that buy into the program, and the state as a whole. Compare your own performance against your local competitors to identify your position in the market.
• Position yourself as the expert Strengthen your research and back up your findings with verifiable data that shows your strategy is data- driven and results oriented.
Testimonial “At VISIT FLORIDA, we rely on STR data to provide us with a variety of information about the health of tourism in Florida. From the weekly destination reports that provide the most up-to-date information on hotel occupancy and demand in the state, to DestinationMAP that provides insight on what Meeting Planners think about the state, their data helps us make more informed marketing decisions.” Visit Florida
Data from Monthly Reports: • Occupancy • Average Daily Rate • Total Supply (Total # of rooms available to sell in your area during the month) • Total Demand (Number of rooms sold) • Revenue (Just rooms- no tax, food/beverage or resort fees) • RevPar (Revenue divided by supply, basically the money brought in per room if it was sold or not)
For more information contact Tiffany Schultz at [email protected].
Ad Representative Kelsey Waite • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 32 UberMedia Visitor Research Study Individual Buy
In today’s mobile age, market research has evolved from visitor intercept studies that only capture a small pool of consumers to GPS based studies. This shift allows Destination Marketing Organizations to see actual travel patterns of consumers known to originate from out of market.
Understanding who your visitors are guides your marketing decisions- it’s crucial for DMOs to build campaigns based upon trusted data. This data will also help you navigate your board of directors and verify your decisions. Madden’s team (which includes data scientist) develops a Visitor Profile in partnership with UberMedia, a mobile location data aggregator. This profile gives us much deeper insights that can be achieved through standard intercept studies.
While there are many vendors in this market, we have found the research from UberMedia to be among the best. UberMedia is a mobile data analytics company providing location-based behavioral information and analytical insights. We work closely with them to collect, prepare and disseminate mobile consumer data focused on location and behavioral information that helps our partners make informed decisions.
Combining UberMedia’s research with Madden Media’s 35+ years of tourism industry experience helps you understand the source markets of people visiting your destination. All information gathered from mobile device IDs of visitors will be analyzed to deliver the information desired.
HOW IT WORKS This is the chance to look back at data for a full year. You will set the dates and select 10 points of interest we will polygon and look at. This will provide great information for those 10 partners.
The core of our findings will be acquired through UberMedia. We will use their mobile location data to identify visitors who were discovered in your destination, but whose Common Evening Location (CEL) is outside of the area. The CEL is determined by the location where mobile IDs are pinged most consistently during overnight hours, which is registered as the home location. We will work closely with you to identify the geofence used to represent the area itself to track visitation. Madden will work alongside UberMedia to conduct a five-week data research study to identify visitor volumes, profiles, source markets and audience affinities.
TIMEFRAME Starts at any time. Participant selects the dates to look back at past data and 10 points of interests.
REPORTING Madden provides an in-depth report and review of the data, you will have full access to the report. DMO will receive 4 reports including Source Market Report, Demographics, Zero Point Report (10 points of interests, for example, hotels, restaurants and events) and an Audience Affinity Report.
LTA MEMBER RATE Visitor Profile Study (150,000 Population or less) - $8,360 Visitor Profile Study (150,000 to 1 Million Population) - $12,320
LTA DEADLINES Sign up by April 2021
Ad Representative Danah Heye • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 33 RADIO Spotify by ReachLocal Individual Buy
Audio stays with people all day long, reaching them in screenless moments where visual media can’t (like running, driving, cooking and cleaning). Spotify currently has 101 million ad supported listeners, that stream 2 or more hours daily. Listeners on the free, ad-supported platform hear 15- or 30- second audio ads at naturally occurring breaks between songs during their listening sessions.
CAMPAIGN TARGETING OPTIONS Starts at any time Reach demographic based and interest-based audience segments, crafted by analyzing users’ streaming habits and music tastes. Campaigns using LTA MEMBER RATE Spotify’s enhanced first- and third-party audience segment targeting Option 1 compared to basic demo targeting drive 2.7x higher awareness and 5.3x $2,400 higher intent. 75,000 Impressions • Geography (County, State, City, DMA, Zip/Postal Code) • Age (13-65+) Option 2 • Gender $4,500 • Genre (Reach people based on the genre of the song they heard 150,000 Impressions immediately before hearing your ad.) • Interests (Reach relevant audiences based on their podcast, playlist, Option 3 and platform preferences. ) $6,600 • Real-Time Contexts (Reach listeners as they soundtrack specific 225,000 Impressions moments throughout their day.) SPACE & MATERIALS DEADLINES REPORTING CAPABILITIES Two weeks before start date Reporting reviewed monthly by phone or email – whichever works for your schedule! Your sales and support experts work together to review your performance and communicate progress to you.
Reporting will include metrics like the number of times the ad was served, reach and frequency, clicks and click through rate as well as demographic information such as age and gender. SPECS *Audio File • Length: 30 seconds or less • File types: WAV, MP3, OGG • Audio: WAV - 16-bit 44.1 kHz MP3, at least 192 kbps RMS normalized to -14 dBFS Peak normalized to -0.2 dBFS Companion Image • Dimensions: 640 × 640 pixels • File type: JPEG or PNG Don’t have an audio spot? No problem! For an additional fee, the client can have a new audio file created. *Audio Ads for Spotify (max length 30 sec) Ad Representative *One (1) :15 - :30 audio ad - Script/VO included Gillian Hanes • [email protected] *Cost: $100 per :15, $150 per :30
Contract or Insertion Order and Ad Materials are sent directly to LTA 34 Gray Media TV Promotion TV Individual Buy Television is a powerful way to invite visitors to your next FESTIVAL, EVENT or to promote your AREA. Gray Media has strong and locally recognized station throughout the Southeast Region, mirroring the target geography of Louisiana. Our marketing professionals will work with participants to determine the best collection of Gray Media television stations to influence travel and support your goals.
CAMPAIGN Starts any time - 2-week campaign. REPORTING Participant can pick air dates and cities. At end of the campaign, participant will get a list of exactly where the commercials ran. Date, time and program LTA MEMBER RATE Option 1: 1-Market Plan $3,750 ADDED VALUE Gray will help put a commercial together from existing footage the 725,000 total impressions participant has. Extra fee of $300-$400. Option 2: 2-Market Plan $6,350 TARGETING 1,225,000 total impressions • Geography by Gray TV Stations (Recommend 1 big and 1 small market) • Local newscasts and other popular TV programs
Market Selections* Option 3: 3-Market Plan $9,000 Contact Tiffany Schultz for the full list of market options* 1,700,000 total impressions Examples: (Recommend 1 big, 1 medium and 1 LA: New Orleans, Shreveport, Baton Rouge, Lake Charles, Monroe small market) and Alexandria AL: Birmingham, Montgomery Option 4: 4-Market Plan $13,000 MS: Jackson, Biloxi, Hattiesburg TN: Memphis, Knoxville 2,550,000 total impressions TX: Waco, Tyler-Longview (Recommend 2 big, 1 medium and 1 small market) AD SPECS •:30 second commercial or Option 5: 5-Market Plan $17,000 •:15 second commercial 3,275,000 total impressions MEDIA/DELIVERY (Recommend 2 big, 2 medium and 1 Email ad materials to [email protected], small market) emails must specify program and company name in the subject line. SPACE & MATERIALS DEADLINES 1 month before start date Ad Representative Tracy Dedeaux • [email protected] Contract or Insertion Order and Ad Materials are sent directly to LTA 35 OTT Targeting Individual Buy
People are watching as much TV as ever, but the delivery options are growing. Many are using their TV as the screen for their mobile apps and are replacing cable/satellite with streaming. You can reach this fast-growing audience with OTT (Over the Top) impressions. This enables you to marry the emotional power and commercial polish of your TV message with cutting-edge technology and placement. Your message, pinpoint placement and the hottest new media choice… a winning combination!
CAMPAIGN REPORTING Starts any time - Can run 30 to 70 days. Custom dashboard that allows you to see your campaign as it progresses. Results show how many people viewed and how long they viewed. Also provides google PROGRAM analytics to see the effect (how many searches occurred due to commercial). • In-stream (Your TV spot plays during TARGETING regular commercial breaks)- 55,000 Demographics, geotargeting and contextual targeting Video Plays
AD SPECS • Pre-Roll (Your TV spot plays right •:30 second commercial or before the program begins)- 62,500 •:15 second commercial *Compatible with both TV and Mobile Video Plays Airs on Roku, Amazon Fire, Apple MEDIA/DELIVERY TV and smart TV in addition to other Email ad materials to [email protected], OTT emails must specify program and company name in the subject line. Total Video Plays - 117,500
LTA MEMBER RATE $2,950
SPACE & MATERIALS DEADLINES 1 month before start date
Ad Representative Tracy Dedeaux • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 36 Gray Media’s Multimedia Promotion MEDIA BUNDLES Individual Buy
Gray Digital Media is dedicated to helping you promote your unique story with industry-proven story-telling platforms for travel destinations. This multi-media program drives rich prospect engagement, connecting you with travel prospects.
CAMPAIGN CAMPAIGN Starts any time. One month recommended • Regional Native article but can run up to 60 days. We help you craft your story and post it on our regionally based website, NOLA Weekend. Users are people looking for fun travel ideas. Article also includes a video link. PROGRAM • Regional Newsletter Total Campaign Impressions - 325,000 Your story is also deployed to our regional newsletter subscribers • Regional Native article (110,000 impressions with 15% open rate). Newsletter also includes a • Regional Newsletter video link. • Targeted Video + Display • Targeted Video + Display Your message is targeted demographically, geographically and LTA MEMBER RATE contextually throughout the internet. Impressions also include $3,000 retargeting to prospects. • Targeted Video • Targeted OTT SPACE & MATERIALS DEADLINES • Targeted Display 1 month before start date
REPORTING Custom dashboard that allows you to see your campaign as it progresses. MEDIA/DELIVERY Results show how many people viewed and how long they viewed. Also Email ad materials to provides Google Analytics to see the effect (how many searches occurred [email protected], emails due to commercial (when read/analyze access is provided to Google must specify program and company name in Analytics). the subject line.
TARGETING • Demographics, geotargeting and contextual targeting for video & display ads • Regional geography for native article & newsletter
AD SPECS • :30 or :15 second commercial • Long-form video for link • Logo Ad Representative Tracy Dedeaux • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 37 Louisiana Press Staycation Bundles Individual Buy Draw Louisiana residents to your attractions. With all the uncertainty today, vacation goers want to stay close to home. Louisiana offers the best close-to- home, yet far-from-ordinary “Staycations” available. LTA is offering 3 levels of marketing programs to reach LPA’s most coveted audience of affluent, educated, and engaged consumers in Louisiana. Each package offers bundled digital and print platforms to market your attraction and deliver results.
CAMPAIGN CAMPAIGNS Starts any time Staycation Gold Package • Digital Banner ad Campaign - 250,000 impressions in the LPA News Site LTA MEMBER RATE Digital Ad Network (300x250, 320x50, 728x90) • Video ad campaign - 250,000 impressions in the LPA News Site Digital Ad Staycation Gold Package $3,600 Network featuring a :15 second 300x250 video linked to your YouTube channel Staycation Silver Package $2,700 • One 5.5”x 7” print ad in LPA’s Statewide Newspaper Print Ad Network Staycation Bronze Package $2,300 • Recommended Campaign Length - 2 to 4 weeks SPACE & MATERIALS DEADLINES Staycation Silver Package • Digital Banner Ad Campaign - 250,000 impressions in the LPA News Site Two weeks before start date Digital Ad Network (300x250, 320x50, 728x90) • Video ad campaign - 250,000 impressions in the LPA News Site Digital Ad Network featuring a 15 second 300x250 video linked to your YouTube channel • Recommended Campaign Length - 2 to 3 weeks
Staycation Bronze Package • Digital Banner Ad Campaign - 150,000 impressions in the LPA News Site Digital Ad Network (300x250, 320x50, 728x90) • Video ad campaign - 150,000 impressions in the LPA News Site Digital Ad Network featuring a 15 second 300x250 video linked to your YouTube channel • Recommended Campaign Length - One Week
SPECS Digital - 300x250, 728x90, 320x50, Max File Size: 110KB, File Formats: JPEG, PNG or GIF Video - 15 or 30 Second Video, MP4 Format Print - High resoilution .pdf files in both black & white and 4 color. • 5.5”w x 7”h
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representatives Kenny Shutt • [email protected] Gary Miller • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 38 Madden’s Staycation Bundle Individual Buy Madden Media will help you build a Staycation Campaign to drive markets using Google Display Network (ads that are delivered to a lookalike audience, one who loves to travel, enjoys food and exploring).
Through remarketing we will also reach the right people. We will remarket to consumers who are actively considering a Louisiana vacation and have recently searched on LousianaTravel.com. We know what area of Louisiana they are looking at and we can layer in the geo-targets and niches (outdoors, dining, etc)
We will also remarket to consumers who visit your destination website. We will reach them using display ads and video (TruView).
This is turn-key program, Madden will build the display ads for you. The video portion is easy, you just provide a 15 or 30 second video.
Madden will report back monthly on results via our dashboard, Madden Voyage (aka DOMO).
CAMPAIGN Starts any time CAMPAIGNS Bronze Google Display Ads - 364,000+ Impressions, 2-month campaign LTA MEMBER RATE Google Remarketing Ads - 173,000+ Impressions, 2-month campaign Bronze $5,000 Google Video Distribution - 9,900+ Views, 1-month campaign Silver $9,600 Silver Gold $14,500 Google Display Ads - 944,000+ Impressions, 2-month campaign Google Remarketing Ads - 449,000+ Impressions, 2-month campaign SPACE & MATERIALS DEADLINES Google Video Distribution - 28,750+ Views, 2-month campaign One month before start date Gold Google Display Ads - 1.6M+ Impressions, 3-month campaign Google Remarketing Ads - 786,000+ Impressions, 3-month campaign Google Video Distribution - 45,000+ Views, 3-month campaign
AD SPECS Contact Tiffany Schultz at [email protected].
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representative Danah Heye • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 39 Nexstar Broadcasting, TV & Digital Bundles Individual Buy Television remains the most powerful marketing form to reach your customers. Consumers continue to spend more time watching TV than any other form of media. In Louisiana, Nexstar has strong local broadcast stations in New Orleans, Baton Rouge, Lafayette, Alexandria, Shreveport, and Monroe. Each market has a heavily used web site that will be used in combination with TV to give you a multimedia campaign. This exclusive LTA offer below is designed to help you maximize the “Staycation” mindset that many Louisiana residents have resulting from the COVID-19 pandemic at half the cost. CAMPAIGN HOW IT WORKS Will run for a minimum of one month. Nexstar can help you promote your destination to virtually all Louisiana residents All ads are “run of station” placement using our local broadcast television stations and websites. Using Broadcast TV combined with Web Advertising, marketing your destination to and will include some news programming. New Orleans, Baton Rouge Lafayette, Alexandria, Shreveport, and Monroe has never been easier. Your television commercials will air in all time periods, LTA MEMBER RATE Monday – Sunday, on the selected stations including News Programs. Option 1 In addition, we will run ROS banner ads on the market’s websites. 1-Market Plan $4,025 CAMPAIGNS Option 2 • Option 1: 1-Market Plan 2-Market Plan $5,750 350,000 total impressions from TV and Banner Ad campaign Option 3 • Option 2: 2-Market Plan 4-Market Plan $10,000 500,000 total impressions from TV and Banner Ad campaign Option 4 • Option 3: 4-Market Plan 900,000 total impressions from TV and Banner Ad campaign 5-Market Plan $11,500 • Option 4: 5-Market Plan Option 5 1,050,000 total impressions from TV and Banner Ad campaign 6-Market Plan $13,000 (use all NEWS markets) • Option 5: 6-Market Plan SPACE & MATERIALS DEADLINES 1,200,000 total impressions from TV and Banner Ad campaign One month before start date (use ALL markets)
REPORTING At the end of the campaign, the participant will receive reports with dates and times of when the commercials ran throughout the month.
MARKET SELECTIONS Louisiana: New Orleans, Baton Rouge, Shreveport, Lafayette, Monroe, Alexandria
AD SPECS • :30 second commercial or :15 second commercial. • Web banner ads: 300x250, 728x90, 320x50 Ad Representative John Burke • [email protected]
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Contract or Insertion Order and Ad Materials are sent directly to LTA 40 Where Magazine, Print & Digital Bundle Individual Buy WHERE publications have been an integral part of Louisiana tourism for over 50 years & we can’t wait to help our clients come back even stronger for the next 50 years. A trusted resource for New Orleans concierges, hotels, visitor centers & tourism experts to help guide visitors & locals as they explore our cities & vast parishes. With a combined portfolio of creative print & digital options, partnered with the highest distribution of its kind & the ability to even offer clients full service assistance in designing & printing their own Maps or Visitor Guides: Where’s reputation for helping our clients reach their target audience via multiple platforms is unmatched & we can help you create or resize any of your print & digital ads for free since that’s ALWAYS just been part of being in the WHERE family.
CAMPAIGN Starts any time PRINT CIRCULATION • 70,000/monthly publication • 1,501,000/annually (includes MAPS/Drink & Dining Guides & the hard-bound LTA MEMBER RATE GuestBook) Option 1 - One-month campaign $600 WHERETRAVELER DIGITAL MARKETING Digital campaign (50,000 display Where Traveler Digital campaigns utilize data from over 200+ travel brands to produce a impressions) AND 1/4-page ad in unique & holistic understanding of patterns, trends & behavior. The package combines thousands of points of data on each traveler to uncover intent, propensity, WhereTraveler monthly magazine and preferences to deliver merchandising optimization & personalizing solutions. Option 2 - One-month campaign You’re able to leverage this powerful local & visitor traveler data for display advertising $900 campaigns that will place your business in front of potential customers before they Digital campaign (100,000 display reach your location with targeting as dynamic as a customer - for example: impressions + reach of 977 people on FB • By destination intent • By traveler profile & Instagram per day) AND 1/4-page ad • By location in WhereTraveler monthly magazine Optimization based on performance • Bookings Option 3 - One-month campaign • Requests $1,200 • Engagement Digital campaign (125,000 display DIGITAL REPORTING - Full campaign results provided consistently impressions + reach of 1,600 people on FB & Instagram per day) AND premium TARGETED ADVERTISING - Display / Micro proximity - Local geo-fencing square ad in WhereTraveler monthly magazine AD SPECS Print - Premium Square: 4.1875”w x 4.1875”h, 1/4 page vertical: 2.75”w x 4.1875”h *Can buy multiple months of each option* Digital - 728x90, 320x50, 300x250, 160x600, 300x600 SPACE & MATERIALS DEADLINES Ad Representative Ashlea Kelly • [email protected] Two weeks before campaign starts
Contract or Insertion Order and Ad Materials are sent directly to LTA 41 MAGAZINES - CULINARY Food Network Magazine Co-op Ad CULINARY
Together, Food Network Magazine and LTA will tap into our passionate engaged audience to align our brands for an exclusive, intimate look at the best Louisiana has to offer! Food Network Magazine is pleased to offer LTA an ad space that will bring to life the culture, arts, history and cuisine of each partner—ultimately enticing readers to book travel to the different LA destinations.
ISSUE ADDED VALUE April 2021 & 2022 • Print: Promotional Listing In-Book • Online: 2 Months of Taste of Travel Online Promo and Video Post for October 2021 2 Months • Social: 2 Tweets for Each Participant on FNM’s promotional Twitter handle MARKET/CIRCULATION • Full page of editorial and images of each participant behind page Texas, Mississippi, Louisiana with ads. 140,902 AD SPECS 1/2 page ad - 8.5”w x 4.25”h LTA MEMBER RATE 1/4 page ad - 4.125” w x 4.25” h 1/2 page $9,750 1/8 page ad - 4.125” w x 2” h • CMYK ad saved as a press quality PDF or PDF/X-1a 1/4 page $4,875 • Fonts embedded or converted to outlines 1/8 page $2,438
MEDIA/DELIVERY SPACE & MATERIALS DEADLINES Email ad materials to [email protected], emails must specify program and company name in the subject line. April 2021 & 2022 - January 20, 2021 & 2022 October 2021 - July 15, 2021
Ad Representative Leslie Wehrmann • [email protected] Contract or Insertion Order and Ad Materials are sent directly to LTA 42 Louisiana Kitchen Individual Ad CULINARY/REGIONAL TRAVEL
Louisiana Kitchen & Culture is an award-winning high-quality print publication from Our Kitchen & Culture, LLC, a Louisiana-based publishing company owned by Susan Ford and James Capparell. Published on a bi-monthly schedule, it provides an informed, intelligent guide into Louisiana’s unique culinary, culture and heritage, and the many nationalities, ethnicities, and traditions that came together over centuries to shape the state’s cuisine into what it is today. By immersing itself in local communities, and building a network of local contributors, Louisiana Kitchen & Culture provides an insider’s guide to the authentic experiences today’s cultural and culinary travelers seek, and the recipes they’ll need to recreate the experience at home for friends and family.
Reader Profile ISSUE Female 58% Bi-monthly Male 42% January/February 2021 & 2022 Medium Age 55 March/April 2021 & 2022 May/June 2021 & 2022 July/August 2021 ADDED VALUE September/October 2021 For 3x and higher frequency: November/December 2021 • Enhanced events listings on website and email newsletter for advertisers MARKET/CIRCULATION • Bonus space on website and newsletters, depending on National/50,000 frequency levels and size of ads. Digital Profile Monthly Users: 57,500 AD SPECS Avg. Monthly Page Views: 88,000 Trim size: 8 x 10.875; live area .25 in from trim; Space Bleed Non-Bleed eNewsletter Subscribers: 37,000 Full page 8.25”w x 11.125”h 7”w x 10”h 2/3 vertical 4.625”w x 10”h LTA MEMBER RATE 1x 3x 1/2 vertical 3.5”w x 10”h Full page $3,400 $2,720 1/2 horizontal 7”w x 4.875”h 2/3 page $2,380 $1,904 1/2 spread 15”w x 4.875”h 1/2 jr. page $2,210 $1,768 1/2 jr. 4.625”w x 7”h 1/2 page $2,040 $1,632 1/3 vertical 2.25”w x 10”h 1/2 spread $3,672 $2,938 1/3 square 4.625”w x 4.875”h 1/3 page $1,360 $1,088 1/4 vertical 3.5”w x 4.875”h 1/6 vertical 2.25”w x 4.875”h 1/4 page $1,122 $898 • CMYK ad saved as a press quality PDF or PDF/X-1a 1/6 page $680 $544 • Fonts embedded or converted to outlines SPACE & MATERIALS DEADLINES January/February 2021 - November 25, 2020 MEDIA/DELIVERY March/April 2021 - January 25, 2021 Email ad materials to [email protected], May/June 2021 - March 25, 2021 emails must specify program and company name in the subject line. July/August 2021 - May 25, 2021 September/October 2021 - July 25, 2021 November/December 2021 - Sept 25, 2021 January/February 2022 - November 25, 2021 Ad Representative March/April 2022 - January 25, 2022 Susan Ford • [email protected] May/June 2022 - March 25, 2022
Contract or Insertion Order and Ad Materials are sent directly to LTA 43 Hoffman Media Power Buy WOMEN’S LIFESTYLE Southern Cast Iron, Southern Lady and Taste of the South Individual Ad CULINARY
The powerful audiences of Southern Cast Iron, Southern Lady and Taste of the South magazines are filled with responsive, affluent travelers. Each issue celebrates southern makers, culinary delights and grand getaways. Your ad will be delivered in all three magazines for the issue(s) of your choice.
ISSUE DIGITAL PROFILE Bi-Monthly Instagram Followers Southern Cast Iron - 69,000 January/ February 2021 & 2022 Southern Lady - 202,000 March/April 2021 & 2022 Taste of the South - 135,000 May/June 2021 & 2022 July/August 2021 ADDED VALUE September 2021 (monthly issue) - • Run any size ad and receive 2x Instagram posts per title: Total of 6 Southern Lady & Taste of the South (Note: Subject to available digital inventory). • Sign up for 2x Power Buy and receive a sponsored E-Newsletter. September/October 2021 (Total E-newsletter subscribers 189,000) Southern Cast Iron November/December 2021 AD SPECS Southern Cast Iron MARKET/CIRCULATION 1/2 page ad horizontal - 8”w x 4.875”h National/Total Distribution: 430,000 1/2 page ad vertical - 3.875”w x 9.875”h 1/4 page ad - 3.875”w x 4.875”h Southern Cast Iron - 150,000 Southern Lady - 180,000 Taste of the South Taste of the South -100,000 1/2 page ad - 6.875”w x 4.625”h 1/4 page ad - 3.375”w x 4.625”h LTA MEMBER RATE 1/2 page $8,740 Southern Lady 1/2 page ad - 6.875”w x 4.625”h 1/4 page $4,830 1/4 page ad - 3.375”w x 4.625”h • CMYK ad saved as a press quality PDF or PDF/X-1a SPACE & MATERIALS DEADLINES • Fonts embedded or converted to outlines January/ February 2021 - October 1, 2020 March/April 2021 - November 10, 2020 MEDIA/DELIVERY May/June 2021 - February 1, 2021 Email ad materials to [email protected], July/August 2021 - March 25, 2021 emails must specify program and company name in the subject line. September 2021 - May 20, 2021 September/October 2021 - June 5, 2021 November/December 2021 - August 1, 2021 January/ February 2022 - October 1, 2021 March/April 2022 - November 10, 2021 Ad Representative May/June 2022 - February 1, 2022 Katie Guasco • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 44 Louisiana Cookin’ Individual Ad CULINARY
Louisiana Cookin’ invites readers to slow down, unplug, and escape to the Bayou State without distraction. Turning the pages is an experience readers can feel in the weight and texture of the paper in their hands, taste in the mouthwatering recipes, and see in the compelling images and clean design. Success is due to a loyal, trusting readership confident the publication will deliver every time. Combined with a commitment to a 30/70 ad-to-edit ratio, it creates a targeted, expected environment for advertising.
ISSUE Bi-Monthly January/ February 2021 & 2022 (Mardi Gras Issue) March/April 2021 & 2022 (Crawfish Issue) ADDED VALUE May/June 2021 & 2022 (Travel Issue) • Run any size ad and receive 2x weekly E-Newsletter ads July/August 2021 (Eat Local Issue) (Note: Subject to available digital inventory). Specs: 300x250 September/October 2021 (Chefs to Watch Issue) • 2x social posts on Facebook and Instagram (Total followers 423,725) November/December 2021 (Holiday Issue)
MARKET/CIRCULATION AD SPECS National/50,000 Full page non-bleed - 6.875”w X 9.375”h E-Newsletter Subscribers 47,003 Full page bleed - 8.125”w X 10.75”h 1/2 page - 6.875”w X 4.625”h LTA MEMBER RATE 1/3 page (V) - 2.1875”w X 9.375”h 1x 2-3x 4-5x 6+ 1/4 page - 3.375”w X 4.625”h Full page $2,709 $2,438 $2,194 $1,865 • CMYK ad saved as a press quality PDF or PDF/X-1a 1/2 page $1,761 $1,585 $1,426 $1,212 • Fonts embedded or converted to outlines 1/3 page $1,355 $1,219 $1,097 $933 MEDIA/DELIVERY 1/4 page $1,059 $944 $850 $722 Email ad materials to [email protected], emails must specify program and company name in the SPACE & MATERIALS DEADLINES subject line. January/ February 2021 - October 10, 2020 March/April 2021 - December 10, 2020 May/June 2021 - February 10, 2021 July/August 2021 - April 10, 2021 September/October 2021 - June 10, 2021 November/December 2021 - August 10, 2021 January/ February 2022 - October 10, 2021 March/April 2022 - December 10, 2021 Ad Representative May/June 2022 - February 10, 2022 Katie Guasco • [email protected] Contract or Insertion Order and Ad Materials are sent directly to LTA 45 MAGAZINES - CULTURE 64 Parishes Individual Ad CULTURE/HISTORY/FOOD/EDUCATIONAL 64 Parishes, published by the Louisiana Endowment for the Humanities, is the premier magazine of Louisiana history and culture. The quarterly glossy publication features award- winning content by writers, artists, photographers, and culture bearers telling Louisiana’s most interesting stories. Our readers are highly educated, engaged, and eager to experience the unique cultures and traditions of this great state.
ISSUE Winter EDITORIAL SPONSORSHIPS (December–February) 2020/2021 Support the mission of 64 Parishes and its contributors by sponsoring a story. Your Spring sponsorship comes with a brief blurb about your business and logo inclusion. (March–May) 2021 & 2022 • Regular column including parish spotlights, literature, foodways, music: (1-3 pg.) Summer • Feature story (3-6 pg.) (June–August) 2021 & 2022 Fall ADDED VALUE (September–November) 2021 • Full page buy: 585x150 banner ad in three 64 Parishes weekly e-newsletters Winter • 1/2 page buy: 585x150 banner ad in one 64 Parishes weekly e-newsletter (December–February) 2021/2022
AD SPECS MARKET/CIRCULATION Full page ad - Bleed 8.5”w x 11.125”h Louisiana, Texas, Mississippi Non bleed 7”w x 9.625”h 72,000 1/2 page ad - 7”w x 4.75”h LTA MEMBER RATE 1/4 page ad - 3.375”w x 4.75”h Full page $1,725 • CMYK ad saved as a press quality PDF or PDF/X-1a 1/2 page $1,140 • Fonts embedded or converted to outlines 1/4 page $780 Regular column $250 Feature story $550 Media/Delivery Email ad materials to [email protected], SPACE & MATERIALS DEADLINES emails must specify program and company name in the subject line. Winter 2020/2021 - October 10, 2020 Spring 2021 - January 15, 2021 Summer 2021 - April 15, 2021 Fall 2021 - July 15, 2021 Winter 2021/2022 - October 10, 2021 Spring 2022 - January 10, 2021 Ad Representative Summer 2022 - April 10, 2022 Lauren Noel • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 46 Oxford American Individual Ad CULTURE/EDUCATION/LIFESTYLE
The Oxford American (OA) is a unique quarterly publication that enhances the cultural fabric of the region. It is a respected brand that’s won multiple National Magazine Awards over its 29-year history.
The OA’s mission is to explore the complexity, diversity and vitality of the American South through exceptional writing, music, food, and the visual arts. The Oxford American has a dedicated audience of cultural travelers and consumers.
READER PROFILE ISSUE 67% reside in Southern region Quarterly 73% vacation 2+times per year Spring (March-June) 2021 & 2022 60% have professional degrees Summer (June-September) 2021 & 2022 Frequent consumers of books, Fall (September-December) 2021 music, and spirits Annual Music Issue (Late November-March) 2021/2022 ADDED VALUE WITH PREMIUM PLACEMENTS Choice of: 300x250 web banner for 1 month OR 585x120 weekly MARKET/CIRCULATION e-newsletter banner ad (Editorial or Good Taste editions) Average Audience 38,000 Plus: Distribution at select outlets, cultural, AD SPECS educational & partnered experiences. Covers (w/bleed) - 8.375”w x 10.75”h ad plus bleed = 8.625”w x 11”h Print placements included in the new OA Digital Edition Spread (w/bleed) - 16.75”w x 10.75”h ad plus bleed = 17”w x 11”h Full page (w bleed) - 8.375”w x 10.75”h ad plus bleed = 8.625”w x 11”h LTA MEMBER RATE 1/2 page horizontal - 7.375”w x 4.833”h Premium Placements 1/3 page Guide - send image, text, logo. Full page $1,650 OA will lay out for approval Spread $3,200 1/4 page Guide - Send image, text, logo. Covers OA will lay out for approval Inside Back $2,150 Inside Front $2,350 • Digital files are required. PDF/X-1a preferred (all images 300dpi, all fonts Back Cover $2,500 embedded, all colors CMYK process or grayscale—no spot colors). Special Sections (themes for each issue) Member Rates MEDIA/DELIVERY Full page $1,500 Email ad materials to [email protected], 1/2 page $1,050 emails must specify program and company name in the subject line. 1/3 page Special Section Guide $750 1/4 page Cultural Guide $450
SPACE & MATERIALS DEADLINES Spring 2021 - January 1, 2021 Summer 2021- March 25, 2021 Fall 2021 - June 25, 2021 Winter/Music 2021 - Sept 20, 2021 Ad Representatives Spring 2022 - January 1, 2022 Kathleen King • [email protected] Summer 2022 - March 25, 2022 Kelsey White • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 47 MAGAZINES - LIFESTYLE AARP The Magazine Co-op Ad LIFESTYLE AARP The Magazine reaches the largest and most powerful travel segment in America - the 50+ audience. Distributed bi-monthly to over 38 million AARP Members, AARP The Magazine highlights the active and travel-loving lifestyles of the Best Boomers and Beyond. Over 97% of AARP Members will book a trip within the next year making our readers the top choice for tourism advertisers to grow their business.
ISSUE ADDED VALUE April/May 2021 Bonus Advertorial: With each full or half page media buy within AARP The October/November 2021 Magazine, LTA Members will receive bonus advertorial equal in size. This April/May 2022 corresponding advertorial will be created by AARP Media Sales and highlight all LTA participants. MARKET/CIRCULATION Free Resources: With each media insertion, LTA Members will receive one TX 50-59 / 267,200 reader service listing within Free Resources in book and online generating leads from over 23 million 50+ households nationwide. LTA MEMBER RATE Select Destinations: LTA Members will also be placed on AARP.org within 1/2 page $9,250 our travel enthusiast section, Select Destinations, with logo, URL, and copy. Each flight is two months and aligns with each print insertion. 1/4 page $4,625 1/8 page $2,313 AD SPECS 1/2 page ad - 7.375”w x 4.125”h SPACE & MATERIALS DEADLINES 1/4 page ad - 3.5875”w x 4”h April/May 2021 - January 25, 2021 1/8 page ad - 3.5875”w x 2”h October/November 2021 - July 23, 2021 • CMYK ad saved as a press quality PDF or PDF/X-1a April/May 2022 - January 24, 2022 • Fonts embedded or converted to outlines
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representative Beth West • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 48 Garden and Gun Co-op Ad SOUTHERN LIFESTYLE
Garden & Gun is the only magazine that combines the sporting life with the arts, culture and cuisine shaping each destination. G&G uncovers Southern and Caribbean adventures, hotels and resorts – the exploring, the connecting with the surroundings, the traditions and culture, the whole experience – for discriminating travelers.
Reader Profile Women 46% Male 54% Median Age 51 90% are 35+
ISSUE ADDED VALUE February/March 2021 & 2022 • For each ROB Full-Page insertion, each LTA Partner receives: October/November 2021 – Online G&G: Destinations listing for two (2) months to coincide with issue timing MARKET/CIRCULATION – 100K ROS impressions, delivered over two-month time frame National/400,000
AD SPECS 2021 LTA MEMBER RATE 1/2 page ad - 8.5”w x 4.5”h 1/2 page $13,300 1/4 page ad - 4.125”w x 4.25”h 1/4 page $6,650 *1/4th page units only • CMYK ad saved as a press quality PDF or PDF/X-1a accepted as part of full-page co-op • Fonts embedded or converted to outlines 2022 LTA MEMBER RATE MEDIA/DELIVERY 1/2 page $13,700 Email ad materials to [email protected], 1/4 page $6,850 *1/4th page units only emails must specify program and company name in the subject line. accepted as part of full-page co-op
SPACE & MATERIALS DEADLINES February/March 2021 - November 5, 2020 October/November 2021 - July 10, 2021 February/March 2022 - November 5, 2021
Ad Representatives *2021/2022 dates have not yet been Michael Stafford • [email protected] released; dates above are approximate Ellen Lewis • [email protected] and subject to change. Exact close dates to come.
Contract or Insertion Order and Ad Materials are sent directly to LTA 49 Houstonia Magazine Individual Ad LIFESTYLE/CULTURE/CULINARY A news, entertainment and information source that canvasses the nation’s fourth largest city in search of the newsmakers and tastemakers, people who are changing the way we eat, play and think. Chock-full of timely, engaging stories, as well as spectacular photography and cutting-edge design. Houstonia is the city’s monthly indispensable news, culture, and lifestyle magazine.
Houstonia Magazine is the largest monthly magazine in Houston and reaches a third of that population.
ISSUE December-February 2020/2021 March-May 2021 & 2022 ADDED VALUE June-August 2021 & 2022 • 1x buy-Banner ad on Houstonia Headlines e-newsletter. September-November 2021 (15,000+ subscribers. 17.5% open rate) December-February 2021/2022
• 3x buy- 1 banner ad, 20,000 impressions on Travel/Outdoor Channel, MARKET/CIRCULATION and 1 custom eblast to Houstoniamag.com subscribers (13,900+ subscribers. Houston and greater Houston area 22% open rate) 65,000. Readership-350,000+ (Subscriber, Newsstands, Mailed Copies) AD SPECS Full page bleed - 8.625”w 11.125”h LTA MEMBER RATE Trim - 8.375”w x 10.875”h Full page $7,800 Live Area (safety*) - 7.625”w x 10.125”h 2/3 page $5,450 Full page non-bleed - 7.5”w x 9.875”h 1/2 page $4,450 1/3 page $2,600 2/3 page (vertical only) - 4.75”w x 9.875”h 1/6 page $1,200 1/2 page vertical - 4.75”w x 7.375”h 1/2 page horizontal - 7.3125”w 4.875”h SPACE & MATERIALS DEADLINES 1/3 page vertical - 2.3125”w x 9.875”h December-February 2020/2021 1/3 page horizontal (square) - 4.8125”w x 4.8125”h October 20, 2020 March-May 2021 & 2022 1/6 page vertical - 2.3125”w x 4.8125”h January 10, 2021 & 2022 1/6 page horizontal - 4.75”w x 2.3125”h June-August 2021 & 2022 • PDF-X1a preferred April 1, 2021 & 2022 September-November 2021 MEDIA/DELIVERY July 10, 2021 Email ad materials to [email protected], December-February 2021/2022 emails must specify program and company name in the subject line. October 20, 2021
Ad Representative Stevi Maytubby • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 50 okra. magazine Individual Ad SOUTHERN CULTURE LIFESTYLE
okra. magazine believes the South is like a good book. It’s full of stories and every story has many chapters. Each issue of okra. includes continuing “Chapters” on the many things that make the South unique: Stories (our features), Southern Comforts (artisans, musicians, authors), To Dine Southern (food, recipes, chefs, dining events), Southern Snapshots (interest- ing people or places, fascinating characters and readers submitted images) and The Road Less Traveled (cool, off-the-beaten path destinations).
okra. magazine was named in the Top 20 Finalists for the Hottest Magazine Launch of 2017” by the MPA: Association for Magazine Media and “Mr. Magazine.”
ISSUE Fall/Winter (November-January) 2020/2021 Winter/Spring (February-April) ADDED VALUE 2021 & 2022 • ROS banner ad for 2 months Spring/Summer (May-July) 2021 & 2022 Summer/Fall (August- October) 2021 AD SPECS Fall/Winter (November-January) Bleed ad sizes - Add 1/8” image outside of trim. 2021/2022 Safety Area: Keep live elements 3/8” inside trim Spread - Trim - 18”w x 10.875”h MARKET/CIRCULATION Full page ad - Trim - 9”w x 10.875”h Regional- TX, MS, LA, TN, VA, WV, NC, SC, GA, AL, AK, FL 1/2 page ad - Trim - 9”w x 5.25”h 54,000 • PDF-X1a preferred LTA MEMBER RATE MEDIA/DELIVERY Full page $3,550 Email ad materials to [email protected], 1/2 page $2,200 emails must specify program and company name in the subject line. Inside cover spread $6,390 Inside back cover $4,260 Back cover $4,790
SPACE & MATERIALS DEADLINES Fall/Winter 2020/2021 October 1, 2020 Winter/Spring 2021 & 2022 Ad Representative December 15, 2020 & 2021 Brittany Sanders • brmcdonald45@gmail.com Spring/Summer 2021 & 2022 April 1, 2021 & 2022 Summer/Fall (August- October) 2021 June 20, 2021 Fall/Winter 2021/2022 October 1, 2021
Contract or Insertion Order and Ad Materials are sent directly to LTA 51 Southern Living Co-op Ad LIFESTYLE
Southern Living celebrates the essence of life in the South, covering the best in Southern food, home, garden, travel, and style. Reaching a national audience of more than 23 million people each month, Southern Living connects consumers to the region’s rich culture through a variety of print, digital, mobile, tablet, video, and event platforms. Headquartered in Birmingham, AL, the rapidly expanding Southern Living brand is the authority on all things Southern.
Our mission is to bring enjoyment, fulfillment, and inspiration to our readers by celebrating the best of the Southern lifestyle. We inspire creativity in their homes, their kitchens, their gardens, and their personal style. We are relentless champions of our region, and we set the standard for excel- lence in Southern content regardless of platform or medium.
Reader Profile Female: 83% Male: 17% Median Age: 50 ISSUE ADDED VALUE May 2021 & 2022 Every participating partner will receive a listing in the Travel Planner page in Southern Living. The listing will be accompanied by a lead generating BRC card MARKET/CIRCULATION in order to provide leads. Each partner will also have a listing on the Travel Planner Louisiana, Texas, Oklahoma, page within SouthernLiving.com. Arkansas and Missouri - AD SPECS Southwest Region/ 576,000 1/2 page ad - 7.75”w x 4.125”h 1/4 page ad - 3.75”w x 4.125”h LTA MEMBER RATE 1/8 page ad - 3.75”w x 2”h 1/2 page $14,600 • CMYK ad saved as a press quality PDF or PDF/X-1a 1/4 page $7,300 • Fonts embedded or converted to outlines 1/8 page $3,650
MEDIA/DELIVERY SPACE & MATERIALS DEADLINES Email ad materials to [email protected], May 2021 - February 15, 2021 emails must specify program and company name in the subject line. May 2022 - February 15, 2022
*estimated dates- could change
Ad Representative Brittany Sanders • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 52 Texas Monthly Co-op Ad LIFESTYLE Since 1973, Texas Monthly has been the indispensable authority on being Texan, reaching millions each month across print, digital, and live events. Audiences in Texas and beyond trust the magazine for coverage and perspective that only Texas Monthly can provide. With an impressive total audience of 13.9 million people, Texas Monthly utilizes cross-platform brand extensions that provide readers with more of what they want: amazing stories, videos, podcasts, live experiences, and the hard-to- capture feeling of being Texan—a feeling only Texas Monthly can provide.
Texas is the number one feeder market into Louisiana. More than 40% of out-of-state visitors to Louisiana come from Texas, and more than one-quarter million Texas Monthly readers have visited Louisiana/Mississippi in the past year. Reader Profile Female: 45% Male: 55% ISSUE ADDED VALUE March 2021 & 2022 - Spring Travel Advertorial in the issue + Traveling Texan Trip Planner September 2021 - Fall Travel
AD SPECS 1/2 page ad - 7.625”w x 4.125”h MARKET/CIRCULATION 1/4 page ad - 3.75”w x 4.125”h 270,853 total circulation 1/8 page ad - 3.75”w x 2”h • CMYK ad saved as a press quality PDF or PDF/X-1a Readership - 2.695 million • Fonts embedded or converted to outlines LTA MEMBER RATE MEDIA/DELIVERY Email ad materials to [email protected], 1/2 page $6,100 emails must specify program and company name in the subject line. 1/4 page $3,050 1/8 page $1,525
SPACE & MATERIALS DEADLINES March 2021 - December 20, 2020 September 2021 - July 1, 2022 March 2022 - December 20, 2021
Ad Representative Lorna Jennische • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 53 MAGAZINES - OUTDOORS BirdWatching Magazine Co-op Ad OUTDOOR
BirdWatching magazine is the premier publication dedicated to both the serious and casual bird watcher. Our award-winning bimonthly publication combines birding articles that are intriguing, authoritative, amusing and educational with stunning color photography that sets us apart from our competitors.
Our subscribers tell us they read each issue from cover to cover. BirdWatching delivers an effective advertising market boasting a largely professional, high-income readership that relies on the magazine for bird information, tips, and inspirational photography. Our readers use the magazine to plan their next birding adventure, and to make decisions on their next optics and bird related product purchase.
Reader Profile Female: 54% Male: 46% Median Age: 55
ADDED VALUE ISSUE • 1/3-page ad - One month run of banner ads for each participant March/April 2021 & 2022 with reporting on Birdwatching website. Specs are 728x90 September/October 2021
• 1/6-page ad – 2 weeks run of banner ad. Specs are 728x90 MARKET/CIRCULATION (Value of $500/month) National/ 37,000
• Ad position within the first 50% of the magazine if available. LTA MEMBER RATE 1/3 page $1,300 AD SPECS 1/6 page $680 1/3 page ad - 2.35”w x 8.5”h 1/6 page ad - 2.35”w x 4.125”h SPACE & MATERIALS DEADLINES • CMYK ad saved as a press quality PDF or PDF/X-1a March/April 2021 - December 15, 2020 • Fonts embedded or converted to outlines Sept/October 2021 - June 20, 2021 March/April 2022 - December 15, 2021 MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representative Alexandra Piccirilli • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 54 Outdoor Photographer Magazine Co-op Ad OUTDOOR
The photo magazine with a focus on Scenes, Travel, Wildlife and Sports. Launched in 1985, this title is distinguished in the photo category serving up an audience of hugely engaged photographers who live and breathe the “sport” of outdoor photography. There is no competition with any other photo magazine.
Outdoor Photographer’s blend of big, beautiful portfolios, in-depth how-to features, and buyers’ guides provide a full menu to both inspire and instruct. Our readers are on the move and they take their cameras with them. From weekend trips to exotic destinations their photographic passion fuels their wanderlust. Reader Profile Female: 30% Male: 70% Median Age: 43.7
ISSUE ADDED VALUE May 2021 & 2022 - The Travel Issue • 1/3 page ad: 300x250 ad banner ROS for 20,000 impressions in September 2021 - Fall Color Issue one month on the OP website at www.outdoorphotographer.com • 1/6 page ad: 300x250 ad banner ROS for 10,000 impressions in MARKET/CIRCULATION one month on the OP website at www.outdoorphotographer.com (Value of $700/month) National/ 140,000
AD SPECS LTA MEMBER RATE 1/3 page ad - 2.35”w x 8.5”h 1/3 page $2,300 1/6 page ad - 2.35”w x 4.125”h • CMYK ad saved as a press quality PDF or PDF/X-1a 1/6 page $1,150 • Fonts embedded or converted to outlines SPACE & MATERIALS DEADLINES MEDIA/DELIVERY May 2021 & 2022 Email ad materials to [email protected], February 10, 2021 & 2022 emails must specify program and company name in the subject line. September 2021 - June 15, 2021
Ad Representative Alexandra Piccirilli • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 55 ROVA -The Magazine for Epic Road Trips ‘Louisiana’s Great Outdoors’ Individual Ad OUTDOOR
The Magazine For Epic Road Trips is the travel lifestyle magazine focused on road vacations, outdoor adventure and the RV traveler. ROVA is about traveling the roads of America— real stories with authentic images of people, places and curiosities; and a real look inside what this exciting travel has to offer. ROVA is for the road-trippers, the digital nomads and the life changers. ROVA recognizes that RV travel has reached record numbers and the industry is booming with Millennial and Gen Xers. LA is one of the top states with 397 million in economic impact from RV tourism including travel, camping and all activities these tourists engage in. *RVIA Economic Impact Study 2019
ISSUE 2021 February/March April/May June/July October/November 2022 February/March ADDED VALUE April/May For a 1/4 page, each LTA participant will receive: June/July • Banner ad for LTA member destination included on rovamag.com for four weeks.
For a 1/2 page, each LTA participant will receive: MARKET/CIRCULATION • Banner ad for LTA member destination on rovamag.com for eight weeks. LTA members receive national circulation • Inclusion in ‘Louisiana’s Great Outdoors’ sponsored blog with 200 words plus of ROVA of 50,000 reaching an estimated one photo for each LTA member destination. This will be approved by ROVA and 100,000 RV and camping enthusiasts, at published on the rovamag.com website for an ongoing presence. regional rates. This includes the total U.S. and Louisiana target markets: AL, AR, FL, For a Full page, each LTA participant will receive: GA, KY, LA, MO, MS, SC TN, TX, VA, WV. • Banner ad for LTA member destination on rovamag.com for eight weeks. • Inclusion in ‘Louisiana’s Great Outdoors’ sponsored blog with 400 words plus LTA MEMBER RATE one photo for each LTA member destination. This will be approved by ROVA Full page $4,500 and published on the rovamag.com website for an ongoing presence. 1/2 page $2,900 1/4 page $1,900 AD SPECS Contact Tiffany Schultz at [email protected]. SPACE & MATERIALS DEADLINES February/March 2021 - December 1, 2020 MEDIA/DELIVERY April/May 2021- February 1, 2021 Email ad materials to [email protected], emails must June/July 2021 - April 1, 2021 specify program and company name in the subject line. October/November 2021 - August 1, 2021 February/March 2022 - December 1, 2021 April/May 2022 - February 1, 2022 June/July 2022 - April 1, 2022 Ad Representative Madelyn A. Roberts • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 56 South Coast Golf Guide Individual Ad GOLF/TRAVEL
Informing and entertaining golfers and family vacationers on the value and uniqueness of the South’s most enjoyable destinations. South Coast Golf Guide and southcoastgolfguide.com has for more than two decades retained the top spot as the reliable source for golf course information, directions and maps.
ISSUE ADDED VALUE January 2021 & 2022 • Destination advertisers will be provided direct links from May 2021 & 2022 southcoastgolfguide.com to advertiser designated page on advertiser’s website. September 2021 • Digital “flipbook” with hyperlinks located on southcoastgolfguide.com MARKET/CIRCULATION AD SPECS 50,000 Full page ad - Trim size 5.25”w x 8.25”h Distribution includes more than 1800 Page bleed - 5.5”w x 8.5”h (includes .25” bleed (**REQUIRED) locations throughout Louisiana, Texas, Full page non-bleed - 4.75”w x 7.75”h Mississippi, Alabama, Tennessee, Arkansas 1/2 page ad - 4.75”w x 3.75”h and custom targeting to key origin markets. • PDF files preferred • Louisiana Welcome Centers • CMYK, high resolution ad saved as a press quality PDF • Select Mississippi Welcome Centers MEDIA/DELIVERY Email ad materials to [email protected], LTA MEMBER RATE emails must specify program and company name in the subject line. Full page $1,665 1/2 page $1,035
SPACE & MATERIALS DEADLINES January Issues - October 25, 2020 & 2021 May Issues - March 20, 2021 & 2022 September Issue - June 25, 2021
Ad Representative Jonathan Laird • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 57 MAGAZINES - TRAVEL AAA Southern Traveler Individual Ad TRAVEL Reach three top Louisiana travel markets and five of the top 10 brand development index (BDI) markets with one publication – AAA Southern Traveler. The magazine is the primary member communication to AAA Members in Louisiana, Mississippi, and Arkansas. AAA Southern Traveler offers the largest circulation of any magazine in Louisiana and two of its top feeder states - Mississippi & Arkansas. There are more than 473,927 AAA members residing in over 171,704 households in Louisiana. AAA membership in Mississippi, Louisiana’s No. 2 feeder state, is made up of more than 211,148 members residing in over 76,499 households. Arkansas, Louisiana’s No. 4 feeder state, has more than 263,541 members in over 95,481 households.
Louisiana editorial in every issue! 91% were inspired to travel to a destination featured in AAA Southern Traveler 85% feel encouraged to visit a destination advertised in AAA Southern Traveler 73.6% took travel planning actions after reading AAA Southern Traveler
Reader Profile Top Louisiana areas visited by AAA Southern Traveler Readers/Members: Membership/Readership: Louisiana 50.5% 481,749 936,000+ New Orleans 47.6% 454,084 Female: 49% Baton Rouge 42.8% 408,294 Male: 51% Lafayette 32.4% 309,083 ISSUE Median Age: 53.7 Lake Charles 26.3% 250,891 Married: 53% Shreveport 17.2% 164,081 Winter 2021: January/February/March Average household income: Natchitoches 12.6% 120,198 Spring 2021: April/May/June $81,884 Summer 2021: July/August/September Fall 2021: October/November/December AD SPECS Winter 2022: January/February/March Full page 7.75”w x 10.5”h Spring 2022: April/May/June 2/3 page vertical 4.5”w X 9.5” h 1/2 page horizontal 6.875”w X 4.625”h 1/3 page square 4.5”w X 4.625”h MARKET/CIRCULATION 1/3 page vertical 2.125”w X 9.5”h LA, MS, AR / 347,000 1/6 page vertical 2.125”w X 4.625”h • Ads must be submitted as a PDF/X1a LTA MEMBER RATE • File must be flattened prior to saving as a PDF/X1a Full page $5,300 • File must be high resolution (300 dpi) 2/3 page $3,700 • CMYK or grayscale (no spot colors, RGB, LAB, or ICC color profiles) 1/2 page $3,000 with a maximum density of 300 1/3 page $2,095 • Fonts should be imbedded 1/6 page $1,059 • All marks including trim, bleed, center and color bars should be included in all colors and outside of the bleed area with offset at .1667 inch SPACE & MATERIALS DEADLINES Winter 2021 - October 20, 2020 MEDIA/DELIVERY Spring 2021 - January 20, 2021 Email ad materials to [email protected], Summer 2021 - April 15, 2021 emails must specify program and company name in the subject line. Fall 2021 - July 15, 2021 Winter 2022 - October 20, 2021 Ad Representative Holly Russell • [email protected] Spring 2022 - January 20, 2022 Contract or Insertion Order and Ad Materials are sent directly to LTA 58 AAA Texas Journey Co-op Ad TRAVEL AAA Texas Journey reaches the largest drive audience in Louisiana’s No. 1 feeder state: Texas. The magazine continues to grow its readership now reaching over 3.24 million members residing in over 1.25 million AAA Texas households. The AAA brand is one of the most trusted brands in America. By advertising with AAA, you will have the implied endorsement that comes with being in the magazine. Reader Profile 91% use the magazine for trip planning Readership/Membership: 3,240,000 91% inspired to travel to a destination featured Women: 52% in the magazine Median Age: 57.7 87% feel encouraged to travel to a destination Married: 54.1% advertised in the magazine Average Household Income: $91,303 75% took action as a result of reading Texas Journey ISSUE January/February 2021 & 2022 AD SPECS March/April 2021 & 2022 1/3 page ad - 2.25”w x 8.375”h May/June 2021 & 2022 1/6 page ad - 2.25”w x 4”h July/August 2021 • CMYK ad saved as a press quality PDF or PDF/X-1a September/October 2021 • Fonts embedded or converted to outlines November/December 2021
MEDIA/DELIVERY Email ad materials to [email protected], emails MARKET/CIRCULATION must specify program and company name in the subject line. TX Households/1,253,917
LTA MEMBER RATE 1/3 page $5,000 1/6 page $2,500 *If the full-page co-op does not make and the participant has signed up for a 1/6-page ad size, your rate would be $3,150 if you wanted to continue to place your ad individually.
SPACE & MATERIALS DEADLINES January/February 2021 - October 20, 2020 March/April 2021 - December 20, 2020 May/June 2021 - February 15, 2021 July/August 2021 - April 20, 2021 September/October 2021 - June 20, 2021 November/December 2021 - August 20, 2021 January/February 2022 - October 20, 2021 Ad Representative Holly Russell • [email protected] March/April 2022 - December 20, 2021 May/June 2022 - February 15, 2022
Contract or Insertion Order and Ad Materials are sent directly to LTA 59 American Road Magazine Co-op Ad TRAVEL
Reach an audience with a 22.4 x Greater Affinity for Travel than the Average Internet Consumer. American Road readers take over a half million trips annually and reserve more than 1.4 million hotel rooms in advance.
We’re taking the ultimate road trip, and we’d like to take you along. Whether you burn rubber, or stop and smell the coffee, we’ll show you what’s out there to help you plan your next adventure. AMERICAN ROAD is your guide to the back roads—complete with breathtaking photography and tales to make you laugh out loud.
Reader Profile Female: 57% Male: 43% Median Age: 50
ISSUE ADDED VALUE Spring 2021 and 2022 • Getaways and Deals: Downloadable PDF promoting special offers and getaways. Autumn 2021 • Virtual Road Trips: A preview and direct link to your video or 360 tour. • Visitor Guides: Showcase of destination visitor guides with direct link to request/ view page. MARKET/CIRCULATION • Opt-in leads: Access to responsive travelers who request info from National/30,000 American Road. • Social Media campaign to American Road’s Facebook and Twitter audiences. Readership: 90,000-120,000 • Resource listing in magazine and online • All download and click activity is tracked & reported via Clickmeter.com. LTA MEMBER RATE Value: $4,000 • A 1/2-page ad buy qualifies for an additional high-impact placement on 1/2 page $1,940 Americanroadmagazine.com’s Itineraries page with a downloadable PDF in 1/4 page $970 Louisiana’s region to inspire longer stays. 1/8 page $485 BENEFITS • 60% percent off of any digital campaign with a concurrent print ad buy. SPACE & MATERIALS DEADLINES AD SPECS Spring 2021 - January 20, 2021 1/2 page ad - 7.875”w x 4.25”h Autumn 2021 - July 20, 2021 1/4 page ad - 3.875”w x 4.25”h 1/8 page ad - 3.875”w x 2.125”h Spring 2022 - January 20, 2022 • CMYK ad saved as a press quality PDF or PDF/X-1a • Fonts embedded or converted to outlines
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representative Becky Repp • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 60 Louisiana Newspaper Print Ad Program NEWSPAPER Individual Ad GENERAL INTEREST
Pick the week and LTA will run your print ad in 75+ LPA newspapers statewide or in geographic regions for a very low price. This is a great way to advertise the exciting events, festivals, etc. in your area.
ISSUE AD SPECS Weekly • Provide 3 actual sizes as per below (in both BW and 4C) • High Res pdf files in both black & white and 4 color CIRCULATION & READERSHIP Statewide - Over 1.4 million readership Medium - 2x4 ad Reaching the most coveted audience of educated, 3.25”w x 4”h affluent and engaged consumers 3.625”w x 4”h 4.25”w x 4”h STATEWIDE OR REGIONAL ZONES The program can be purchased by statewide Large - 2x6 ad coverage or by regions. The program offers 3.25”w x 6”h North, Southwest and Southeast regions. 3.625”w x 6”h 4.25”w x 6”h **LPA can not 100% guarantee that participant’s ad will appear in all newspapers. Extra Large - 3x7 ad Historically 85% of requested Ads run in our 4.89”w x 7”h network. 5.5”w x 7”h 6.38”w x 7”h LTA MEMBER RATE Buy Any One Region: MEDIA/DELIVERY Medium 2x4 $720 Email ad materials to [email protected], Large 2x6 $1,090 emails must specify program and company name in the Extra Large 3x7 $1,670 subject line. Buy Any Two Regions: Medium 2x4 $1,380 Large 2x6 $1,890 Extra Large 3x7 $3,100 Ad Representatives Kenny Shutt • [email protected] Gary Miller • [email protected] Buy All Three Regions (Statewide): Medium 2x4 $1,880 Large 2x6 $2,590 Extra Large 3x7 $4,200
SPACE & MATERIALS DEADLINES Monday @ noon three weeks prior to the publication week.
Contract or Insertion Order and Ad Materials are sent directly to LTA 61 DIGITAL 225 Magazine Digital Campaign Individual Buy [225] is Baton Rouge’s city magazine and website geared towards foodies, culture, and entertainment enthusiasts in the Capital City region!
STATS 151K views per month on 225batonrouge.com. Time spent per article 1:10 min. Average CTR on banner ads is .1% (industry benchmark is .06%)
CAMPAIGN TARGETING Starts at any time. City Life website for Capital City Region 30-day campaign
REPORTING PROGRAMS Delivered at end of the campaign with impressions & CTR Option 1 300 x 250 banner ad on 225batonrouge.com AD SPECS Estimated 35,000 to 50,000 impressions Contact Tiffany Schultz, [email protected].
MEDIA/DELIVERY Option 2 Email ad materials to [email protected], A digital sponsorship on emails must specify program and company name in the subject line. 225batonrouge.com which includes advertiser’s logo in monthly print issue, banner ad live for 30 days, and logo on Home page in sponsor position
LTA MEMBER RATE Option 1 $450 Option 2 $650
SPACE & MATERIALS DEADLINES 2 weeks before start date
Ad Representative Erin Palmintier-Pou • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 62 AARP Digital Campaign Individual Buy
AARP.org: Digital Gateway to 50+ Travelers AARP.org’s premium travel content and 50+ focus attracts online visitors who are more likely to be active travelers with the means and motivation to explore. Reaching an average of 13 Million unique visitors monthly, AARP Members spend 18 minutes per site visit. With an average CTR double the industry standard, AARP.org can deliver Louisiana’s best travel prospects straight to your website.
CAMPAIGN AD SPECS Starts any time Run of Site (highest performing months for travel 728x90 advertisers are April - September) 300x600 300x250 TARGETING Geo-targeted capabilities to fit your reach: MEDIA/DELIVERY Nationwide, all of Texas, all of Louisiana, Email ad materials to [email protected], Southwest region, specific cities in Texas emails must specify program and company name in the subject line. or Louisiana. In banner 300x600 video and ROS video can be added to your campaign. If ROS video is added, impressions will change based on the CPM of video inventory.
PROGRAMS 1) 250,000 impressions 2) 500,000 impressions 3) 750,000 impressions 4) 1,000,000 impressions
LTA MEMBER RATE 1) $3,800 2) $8,000 3) $11,250 4) $15,000
SPACE & MATERIALS DEADLINES Two months before start date
Ad Representative Beth West • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 63 ADARA Digital Campaign Individual Buy
ADARA is a data-driven marketing platform that leverages proprietary travel data to understand consumers and deliver better marketing ROI. We help destination marketing organizations, tourism boards, hotels, and attractions acquire new visitors, activate repeat visitors and better understand most valuable travelers. Our analytics solutions allow advertisers to quantify the value and economic impact of their digital marketing investments. CAMPAIGN CAMPAIGNS Starts at any time Option 1: One-month campaign- 715,000 impressions This program will allow you to put your message in front of travelers at the right LTA MEMBER RATE time, by serving digital display ads through the following strategies: Option 1 $5,750 • Target in-market Leisure Drive markets, weekend Option 2 $11,000 getaways and extended Louisiana vacations • Target travelers who are searching for Louisiana Destinations • Site Retargeting SPACE & MATERIALS DEADLINES • Post-Campaign reporting includes hotel booking revenue One month before start date associated with the campaign All ADARA programs are custom built to best Option 2: Two-month campaign- 1.4 million impressions support your destination and marketing needs. This program will allow you to put your message in front of travelers at the right ADARA’s data can be used to help inform time, by serving digital display ads through the following strategies: campaign structure and KPIs. Each campaign • Target in-market Leisure Drive markets and Top 10 Flight Markets includes pre-campaign consultation, ongoing • Target travelers who are searching for Louisiana Destinations and support, post-campaign audience and competitively conquest other competing destinations performance deep dive reports. • Site Retargeting • Post-Campaign reporting includes hotel booking revenue associated with the campaign
AD SPECS 300 x 250 300 x 600 728 x 90 320 x 50 160 x 600
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representative Don Jones • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 64 AJR Media Group’s AAA eNewsletter Campaigns Individual Buy
AAA Texas Journey eNewsletter Reach a premium audience of over 440,000 AAA Texas members who have specifically opted in to receive information about destinations, attractions, lodging, and events. Delivered only three times per year, subscribers look forward to the Texas Journey eNewsletter arriving in their inbox. On average, it costs $29 in advertising to obtain one email lead in the travel industry. It would cost over $12 million in advertising to acquire a comparable amount of qualified leads. No other e-Newsletter reaches an audience this large and this affluent.
AAA Your Traveler eNewsletter Reach a premium audience of over 296,000 AAA members in Louisiana, Mississippi, Arkansas, and Missouri who have specifically opted in to receive information about destinations, attractions, lodging, and events. Delivered only three times per year, subscribers look forward to the Your Traveler eNewsletter arriving in their inbox. On average, it costs $29 in advertising to obtain one email lead in the travel industry. It would cost over $8.5 million in advertising to acquire a comparable amount of qualified leads.
ISSUE DATES SPECS May 2021 & 2022 Sponsored Content Buy Includes August 2021 • eNewsletter Feature – Image (.jpg or .png), Headline (30 characters with spaces), November 2021 Description (12-15 words of copy) • Content Page – Copy (1,000 words max), Photos (minimum of one, landscape AAA TEXAS JOURNEY ENEWSLETTER preferred) LTA MEMBER RATE Video Add-On to Sponsored Content Placement Sponsored Content: $10,500 • Resolution 720x1280 minimum and MP4 format recommended Video Add-On with Sponsored Content buy: Banner Ad Buy Includes $3,000 • 1200px W x 240px H (jpeg, gif, or photoshop files), 72 ppi, RGB and website URL Banner Ad: $5,500 Property/Business Showcase Includes Property/Business Showcase: $3,000 • Hotel/Business Name, Image (72 ppi or higher), Offer/Description (5-7 words of Event Box Listing: $2,000 copy), website URL Text Link: $1,250 Event Box Listing Includes • 564px W x 300px H, 72 ppi, must include at minimum event name and date(s), AAA YOUR TRAVELER ENEWSLETTER can include logo and call to action, and website URL LTA MEMBER RATE Text Link Includes Sponsored Content: $5,500 • Business name/destination (45 characters with spaces), Offer/Copy Video Add-On with Sponsored Content buy: (80 characters with spaces), website URL $3,000 Banner Ad: $3,000 MEDIA/DELIVERY Property/Business Showcase: $2,000 Email ad materials to [email protected], emails must specify Event Box Listing: $1,500 program and company name in the subject line. Text Link: $1,000
SPACE & MATERIALS DEADLINES May 2021 & 2022 - March 10, 2021 & 2022 August 2021 - June 20, 2021 Ad Representative November 2021 - September 20, 2021 Holly Russell • [email protected] Contract or Insertion Order and Ad Materials are sent directly to LTA 65 AJR Media Group’s Retarget Exclusive Audience of Website Engagers, Display or Native Campaign Individual Buy
What makes it different: Get your display or native campaign in front of an EXCLUSIVE audience of people actively searching for travel to or within Louisiana and Texas. Every year, millions of travel intenders visit TourLouisiana.com and TourTexas.com to research and plan their next trip. Once they leave the website, it’s the perfect opportunity to stand out from the crowd and share why they should choose your destination, attraction, hotel, or event. It’s important to note that this audience is not available via any other platform or vendor.
While most campaigns measure success just by clicks, this digital advertising strategy exponentially increases the value of each click. The reason? Your message is reaching an audience that is further down the tourism conversion funnel, actively searching for travel information instead of prospecting for an audience that is hopefully interested. CAMPAIGN HOW IT WORKS Display Campaign: AJR’s digital strategists will work closely with you to ensure your Starts at any time display ads incorporate the right message and creative elements in order to maximize engagement and overall performance. LTA MEMBER RATE Display Campaign $5,750 Native Campaign: Incorporating a powerful combination of data science and creative Native Campaign $6,670 storytelling optimized for search, an AJR content specialist will create a custom, SEO-rich article that will live on your website. The native ad will appear on premium publisher sites, driving traffic directly to the article on your website. SPACE & MATERIALS DEADLINES One month before campaign starts CAMPAIGN INCLUDES Display Campaign: 714,286 MINIMUM estimated impressions and final performance report. OR Native Campaign: 1,667 GUARANTEED pageviews and final performance report.
SPECS Native Article Specs: Article to be written by an AJR content specialist, approved by partner. Native Ad/Image Specs: Images provided by partner to correspond with article. The number of images will be determined by the article’s content. Native File Format: jpg, jpeg or png Native Ad Image Size: Contact Tiffany Schultz at [email protected]. Display Specs: 300x250, 160x600, 728x90, 300x600, 970x250 | Mobile: 320x50 Display File Format: jpg, jpeg or png – HTML is an option. Additional specs will be provided for this format.
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line. Ad Representative Holly Russell • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 66 AJR Media Group’s Reach Travel Intenders with Programmatic Out of Home Campaign Individual Buy What makes it different: : Get your message in front of travel intenders as they move throughout their day. A Programmatic Out of Home campaign serves your messaging on digital billboards and in airports, sports arenas and stadiums, retailers and shopping malls, movie theaters, taxi tops and in taxi cabs, gas stations, gyms, restaurants, and more.
Custom heat map reporting identifies areas of interest to understand where high value audiences, such as travel intenders, are concentrated, allowing your message to be served to them in real time.
Sample of programmatic out of home inventory in Dallas-Fort Worth and quantity of venues available in other major geos: Dallas-Fort Worth – Airports, Billboards, Movie Theaters, Malls, Sports Entertainment, Family Entertainment, Convenience Stores, Gas Stations/Pumps, Doctor’s Offices, Gyms, Hospitals, Salons, Street Furniture, Taxis, & Taxi Tops. Have your message served in over 5,600 venues frequented by travel intenders.
Houston: 4,446 available venues | San Antonio: 1,910 available venues | New Orleans: 1,592 available venues CAMPAIGN HOW IT WORKS You will provide one to five geos you would like to target. Based on market size, an AJR Starts at any time. Please note digital strategist will make a recommendation regarding the final number of geos to be exclusions can impact scalability. targeted. Once the geos are selected, a forecast will be generated that outlines the available digital out of home venues, the quantity of venues, and the amount of LTA MEMBER RATE impressions that are available. 1-Month Campaign $5,750 3-Month Campaign $16,000 1-Month Campaign Includes: 277,778 MINIMUM estimated impressions, access to premium programmatic out of home inventory, and a final performance report. SPACE & MATERIALS DEADLINES 3-Month Campaign Includes: 833,333 MINIMUM estimated impressions, access One month before campaign starts to premium programmatic out of home inventory, and an end-of-campaign report with insights and recommendations.
SPECS Contact Tiffany Schultz at [email protected]. MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representative Holly Russell • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 67 AJR Media Group’s Reach Exclusive 1st Party Data Audience of Travelers Facebook/Instagram Campaign Individual Buy
What makes it different: Get your Facebook and Instagram ads in front of an EXCLUSIVE 1st party data audience of travelers who have opted in to receive more information about destinations, attractions, hotels, and events. In addition to reaching this valuable audience, your social ads will benefit from an additional lift by also reaching a lookalike audience. While most campaigns measure success by clicks or completed views, this digital advertising strategy exponentially increases the value of each engagement by putting your messaging in front of travelers who are more likely to turn clicks into visits.
CAMPAIGN HOW IT WORKS Single Image Ad and/or Carousel Ad: AJR’s digital strategists will work closely with Campaign can start anytime and will you to ensure your social ads incorporate the right creative elements in order to maximize run for 30 days. engagement and overall performance. Social Video Ad: AJR’s digital strategists will provide best practices and tips in order to LTA MEMBER RATE maximize engagement and overall performance. Single Image Ad and/or Carousel Ad Campaign: $1,725 CAMPAIGN INCLUDES Single Image Ad and/or Carousel Ad: 750 MINIMUM estimated clicks and final Social Video Ad Campaign: $2,300 performance report. OR SPACE & MATERIALS DEADLINES Social Video Ad: 40,000 MINIMUM estimated views (3-sec+) and final One month before start date performance report. SPECS Single Image Ad Specs: Social Video Ad Specs: File Size: 1200x628 File Size: 4 GB maximum Format: .jpg or .png Format: MP4 or MOV recommended Ratio: 1.91x1 Ratio: 9:16 to 16:9 Text: 125 characters Video Encoding: H.264 compression, square pixels, fixed frame rate, progressive Headline: 25 characters scan. If the file is under 1 GB and uses two-pass encoding, there is no bit rate limit. Link Description: 30 characters Otherwise, the limit is 8 MB/second for 1080p and 4 MB/second for 720p. Text: 125 characters Carousel Ad Specs: Headline: 25 characters Images: 2-4 card images. For optimal display, Link Description: 30 characters carousel ad images should be at least 1000x1000. Audio Encoding: (Optional) Stereo AAC audio compression at 128+ kbps Carousel images also need to be square. Length: 15 to 30 seconds (for optimal performance) Format: .jpg or .png MEDIA/DELIVERY Ratio: 1:1 Email ad materials to [email protected], emails must specify program and Text: 125 characters company name in the subject line. Headline: 40 characters per card Ad Representative Link Description: 20 characters per card Holly Russell • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 68 Atlanta Journal Constitution Digital Campaign Individual Buy
Atlantans are ready to “Getaway!” And 53% of our AJC audience plan to take a leisure or family trip in the next 6 months. The AJC is launching a new Fall + Spring Travel Series, reimagined for our current times. Content focuses include “Drive Destinations”, “Resort Living”, and “Outdoor Adventures” – all with a heightened emphasis on safety. Reach this powerful audience through one of our customized digital campaigns.
• CAMPAIGNROS Impressions CAMPAIGN Starts at any time • Homepage Takeover: Dominate AJC.com by owning the triple play ad units: 300x600, Sliding Billboards, and Wallpaper. (Estimated Daily Impressions: LTA MEMBER RATE 1,050,000) Homepage Takeover: $9,000 Daily Article Premium: $4,200 • Daily Article Premium: Reach our engaged audience the 1st time that they read ROS Impressions : any article on AJC.com. (Estimated Daily Impressions: 750,000) (1) $2,800 (2) $6,000 • Run of Site Banner Ads across AJC.com: (3) $11,000 (1) 312,500 impressions (2) 833,333 impressions (3) 2,000,000 impressions SPACE & MATERIALS DEADLINES Two weeks before start date
AD SPECS Contact Tiffany Schultz at [email protected].
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representative Gwen Beckham • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 69 Canadian-Focused Digital Campaign by Madden Media Individual Buy
With a CANADIAN-FOCUSED PROSPECTING AND REMARKETING DISPLAY AD CAMPAIGN, you can use the power of your brand to help increase site traffic and further encourage Canadian visitors to consider a Louisiana vacation.
CAMPAIGN HOW IT WORKS Starts at any time Prospecting Ads are strategically designed and placed to drive new traffic to your site. Then, by placing a remarketing tag on the LouisianaTravel.com website, we can LTA MEMBER RATE send your ads to active site visitors from Canada. Utilizing geotargeting tactics, we Bronze $3,000 identify these Canadian visitors that are already interested in taking a trip to Louisiana. Your ads provide new content for these viewers, inspiring them further Silver $5,400 and pushing them closer toward conversion. Gold $7,000 SPACE & MATERIALS DEADLINES Includes easy to access reporting on Madden Voyage. One month before start date CAMPAIGNS Bronze: $3,000- 2-month campaign Prospecting Display Ads - 255,000+ Impressions and 230 Clicks Remarketing Display Ads - 120,000+ Impressions and 231 Clicks
Silver: $5,400- 2-month campaign Prospecting Display Ads - 650,000+ Impressions and 588 Clicks Remarketing Display Ads - 320,000+ Impressions and 610 Clicks
Gold: $7,000- 3-month campaign Prospecting Display Ads - 1M+ Impressions and 958 Clicks Remarketing Display Ads - 500,000+ Impressions and 963 Clicks
AD SPECS Contact Tiffany Schultz at [email protected].
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representative Danah Heye • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 70 Country Roads Magazine Content Campaigns Individual Buy
For thirty-seven years Country Roads magazine has showcased the events, destinations, and attractions of Louisiana by connecting visitors and residents with the culture that surrounds them. With a new series of custom content marketing products and services, LTA tourism members can put Country Roads’ decades of editorial and marketing experience to work for them to build awareness, increase engagement and grow lead-generation with their own audiences, better serve their stakeholders, and reduce internal workload.
CAMPAIGN CAMPAIGNS Starts at any time Package 1: Original Article Content E-Newsletter Country Roads’ content marketing team will plan, build, and execute a custom content LTA MEMBER RATE campaign that aligns your marketing goals with your audience’s interests. Package 1 This program will: 6-mo plan $12,960 • Develop original article content to populate your website • Deliver article content directly to your existing audience via monthly e-newsletter 12-mo plan $24,300 • Grow your email marketing audience using targeted social media marketing through your social channels Package 2 Package includes: Option A $11,286 • Custom content strategy plan designed to maximize audience engagement and response. Option B $16,686 • E-newsletter template designed to reflect client’s brand identity. • 2 x 500-700-word articles per edition: planned, written, published to client website. 12 total. SPACE & MATERIALS DEADLINES • Continuous management of subscriber list, distribution, & e-newsletter redesign for each edition Two months before start date • Social media marketing strategy plan, demographic targeting, budget allocation & campaign execution. • Comprehensive monthly reporting. Package 2: Regional Events Calendar Subscription Service & Events E-Newsletter Let Country Roads’ award-winning Calendar of Events team create, host, and manage a custom Events Portal featuring events happening in your town, parish, or region; then deliver it to your website live and in real time. Outsource the collection, writing, editing, and posting of local events information, and have it published directly to your website.
Option A - Live Calendar Module Program includes: • Online events submission portal enabling your stakeholders to submit their event listings for calendar inclusion. • Ongoing events solicitation, intake, collection, editing, proofreading, fact-checking, and publication. • Events database integration into your website of up to 50 events per month. • Your events automatically submitted to countryroadsmag.com Calendar of Events listings at no additional cost.
Option B - Live Calendar Module + Monthly Events E-Newsletter. Includes the above plus: • Custom events e-newsletter template designed to match your brand identity & showcase your regional events. • Email database management; monthly e-newsletter edition layout & design. • E-newsletter delivery to your email database. • Comprehensive monthly engagement reporting. Ad Representative Ashley Fox-Smith • [email protected] AD SPECS Contact Tiffany Schultz at [email protected].
Contract or Insertion Order and Ad Materials are sent directly to LTA 71 Country Roads Magazine Digital Campaign Individual Buy
For thirty-seven years Country Roads magazine has showcased the events, destinations, and attractions of Louisiana by connecting visitors and residents with the culture that surrounds them. Showcase your brand and message alongside all the great content at www.countryroadsmag.com and in our bi-weekly Country Roads This Week e-newsletters received by thousands of opt-in subscribers.
CAMPAIGN CAMPAIGNS Starts at any time Package 1 - One-month campaign • 1 dedicated e-newsletter - 100% sov LTA MEMBER RATE • 1 website medium rectangle ad • 4x medium rectangle ad on “Country Roads This Week” (bi-weekly newsletter) Package 1 $2,250 • 2x social media posts Package 2 $1,300 Package 3 $825 Package 2 - One-month campaign • 3 website ads (roadblock effect-one in each position) SPACE & MATERIALS DEADLINES • 4x medium rectangle ad on “Country Roads This Week” (bi-weekly newsletter) Two months before start date Package 3 - One-month campaign • 1 website medium rectangle ad • 4x medium rectangle ad on “Country Roads This Week” (bi-weekly newsletter)
AD SPECS 300px X 250px
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representative Ashley Fox-Smith • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 72 Expedia Group Media Solutions Individual Buy
Whatever your marketing objectives, Expedia can help you deliver your branded message to their affluent and engaged travel audience by taking action at every stage when looking to inspire, influence, and convert throughout the travel consumer journey. US Stats Expedia: 34.7 million monthly unique visitors and 247 million monthly page views Hotels.com: 25.1 million unique visitors monthly and 193 million monthly page views Travelocity: 11.4 million monthly unique visitors and 64 million monthly page views Orbitz: 9.4 million monthly unique visitors and 54 million monthly page views CheapTickets: 2.9 million monthly unique visitors and 18 million monthly page views Hotwire: 9.4 million monthly unique visitors and 54 million monthly page views
CAMPAIGN CAMPAIGNS Start at any time Expedia is offering 2 program options to choose from to help promote your destina- tion by running ads across all 6 Expedia Group US branded sites on desktop, tablet, 3-6-month campaigns and mobile devices. 6 sites: Expedia, Travelocity, Hotels.com, Orbitz, CheapTickets and Hotwire LTA MEMBER RATE Option 1 $11,000 Option 1 - 1,111,111 impressions + 143,000 bonus impressions Option 2 $16,000 Option 2 - 1,666,667 impressions + 215,000 bonus impressions
REPORTING SPACE & MATERIALS DEADLINES Each campaign includes pre-campaign consultation, creation of ads (if needed), One month prior to start date ongoing support, and post-campaign performance reports.
TARGETING All campaigns are custom built to best support your destination and marketing needs. Expedia Group’s data can be used to help determine campaign timing and targeting.
AD SPECS 160x600, 300x250, 970x90, 728x90, 468x60 and 300x50
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representative Linda Zimmerman • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 73 Garden & Gun Digital Campaign Individual Buy G&G offers fantastic digital opportunities for Louisiana Travel Association partners!
Whether in grand style or with simple sophistication, Garden & Gun subscribers travel both near and far, seeking authentic experiences, unique flavors, and the most extraordinary adventures any destination has to offer. They are passionate about travel and always thinking about their next getaway.
CAMPAIGN Run-of-Site campaigns can start anytime and live online for 30 days. One-week Homepage Takeover, Social and Newsletter campaigns are subject to availability within preferred timing. CAMPAIGN COMPONENTS RUN-OF-SITE ADVERTISING: GardenandGun.com offers tremendous value for advertising to LTA MEMBER RATE G&G’s national audience. The award-winning Garden & Gun website is an incomparable destination Package 1 $6,000 for the reader who is seeking the newest destinations, events, and latest news from G&G. GardenandGun. com is now better than ever with a greater focus on original and new content capturing an active and Package 2 $6,000 affluent audience that only Garden & Gun can deliver. Package 3 $6,500 each Package 4 $10,500 per post HOMEPAGE TAKEOVER: G&G’s home page is the most popular page on the site. Make a lasting Package 5 $11,000 impression on browsers right from the start, owning all positions for one (1) week. SPACE & MATERIALS DEADLINES SPONSORED SOCIAL POST: GARDEN&GUN offers LTA Partners access to our powerful and passionate audience. Written by G&G editors, a sponsored social media campaign will be dedicated One month before start date to you and your current brand efforts. This first-to-market social alignment drives awareness and visita- tion among G&G’s most engaged readers. PROGRAMS Package 1: 385,000 Run-of-Site Impressions THE SKILLET E-NEWSLETTER: G&G’s The Skillet e-Newsletter is dedicated to all things Southern Package 2: One-Week Homepage Takeover Food, delivered twice per month to 60,000+ opt-in subscribers. Whether we are talking seasonal ingredients with farmers and chefs, restaurant openings, dining events, the latest cookbooks, or our new Package 3: 1x Enhanced The Skillet e-Newsletter favorite seasonings and sauces, readers are kept well-fed and up to date with all kinds of tasty goodies. Package 4: Sponsored Social Post written by The Skillet newsletters are a welcome sight in e-mail in-boxes across the country and regularly enjoy G&G copy editor amazing open rates far above the industry standard at 39% + 8.6% unique newsletter CTR! Package 5: 385,000 Run-of-Site Impressions Enhanced Skillet newsletters offer LTA Partners a 320x250 banner ad + Native Sponsorship of one and One-Week Homepage Takeover section of the newsletter, which includes advertiser provided talking points.
SPECS Desktop Leaderboard: 970 x 250 MEDIA/DELIVERY Medium Rectangle: 300 x 250 (also serves mobile and tablet) Email ad materials to Half-Page Ad: 300 x 600 [email protected], Tablet Leaderboard: 728 x 90 emails must specify program and company Mobile Leaderboard: 300 x 50 Formats: GIF, Image, HTML5 name in the subject line. 40k max GIF/JPEG; up to 3 loops with 15 seconds max animation (loops combined) Standard banners should be built with responsive capabilities Ad Representatives MOBILE SPECIFICATIONS Michael Stafford • [email protected] Your ad is shared across all platforms in our responsive site. Rich media units need to support Ellen Lewis • [email protected] HTML5 or a backup GIF • 15k max file size GIF/JPEG • Host max animation seconds: 10–15 seconds max; GIF animation or HTML5—no flash
Contract or Insertion Order and Ad Materials are sent directly to LTA 74 Geofencing Campaign by Madden Media Individual Buy
Geofencing is a location-based digital marketing tool that allows you to welcome potential customers who enter a virtual perimeter with mobile display ads relative to their location. This campaign works well if you are interested in narrowing your targeting field within a very specific location.
CAMPAIGN HOW IT WORKS Starts at any time Travelers are targeted with ads for your destination simply because they have entered a strategically chosen and precise area on their smartphone as they browse the web. LTA MEMBER RATE $5,000 Includes easy to access reporting on Madden Voyage. SPACE & MATERIALS DEADLINES CAMPAIGN One month before start date 298,571+ Impressions and 597 Clicks - Two-month campaign
SPECS Contact Tiffany Schultz at [email protected].
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representative Danah Heye • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 75 Hearst Media Digital and Remarketing Campaign Individual Buy
Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, Calif., which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union, more than 300 magazines around the world including Cosmopolitan, ELLE, Men’s Health and Car and Driver; digital services businesses such as iCrossing and KUBRA; and investments in digital entertainment companies such as Complex Networks and LocalEdge which provides geo-fencing, re-targeting, programmatic, website design/maintenance, SEO, SEM services. CAMPAIGN HEARST MAGAZINE CAMPAIGNS Starts at any time NETWORK WEBSITES: Program 1 - 350,000 Impressions delivered Airbnb through a Digital and Remarketing campaign off LTA MEMBER RATE Best Products of all Hearst Magazine Network Sites. Program 1 $3,000 Bicycling Program 2 $6,000 Car and Driver Program 2 - 800,000 Impressions delivered Program 3 $8,500 CLEVVER through a Digital and Remarketing campaign off Program 4 $11,000 Cosmopolitan of all Hearst Magazine Network Sites. Country Living SPACE & MATERIALS DEADLINES delish Program 3 - 1,120,000 Impressions delivered Two weeks before start date ELLE (US and UK) through a Digital and Remarketing campaign off Elle Decor of all Hearst Magazine Network Sites. Esquire MEDIA/DELIVERY Food Network Magazine Program 4 - 1,420,000 Impressions delivered Email ad materials to Good Housekeeping through a Digital and Remarketing campaign off [email protected], Harper’s Bazaar of all Hearst Magazine Network Sites. emails must specify program and company HGTV Magazine name in the subject line. House Beautiful AD SPECS Marie Claire Square – 250 x 250 Men’s Health Small Square – 200 x 200 O, The Oprah Magazine Banner – 468 x 60 The Pioneer Woman Leaderboard – 728 x 90 Popular Mechanics Inline Rectangle – 300 x 250 Prevention Large Rectangle – 336 x 280 Redbook Skyscraper – 120 x 600 Road & Track Wide Skyscraper – 160 x 600 Runner’s World Half-Page Ad – 300 x 600 Seventeen Large Leaderboard – 970 x 90 Town & Country Veranda Woman’s Day Ad Representative Women’s Health Tanya Ardoin • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 76 Hoffman Culinary Display Campaign Individual Buy
Hoffman Media offers you the opportunity to reach a community of passionate, culinary travelers hungry for the latest in Louisiana. Your destination will be front-and-center with five unique brands: Cooking with Paula Deen, Louisiana Cookin, Southern Cast Iron, Southern Lady and Taste of the South. Hoffman Media will work with each advertiser to time their message for maximum exposure.
CAMPAIGN Starts at any time
PROGRAMS Option 1 300,000 impressions (Two months) Option 2 500,000 impressions (Three months)
LTA MEMBER RATE Option 1 $2,400 Option 2 $4,100
SPACE & MATERIALS DEADLINES One month before start date
REPORTING Delivered at end of the campaign
AD SPECS 300 x 250
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representative Katie Guasco • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 77 Hoffman Media Custom Content Individual Buy
For 36 years, Hoffman Media has been a leader in creating editorial content that speaks to an engaged, impassioned audience of readers. Through the years, Hoffman Media has learned a thing or two about what works well when it comes to reaching potential visitors to the south with content that keeps them engaged. With eight in-house test kitchens, a team of full-time stylists, photographers and creative directors, the in-house StoryMaker division allows the company to become an extension of the brand teams it works with and loves. CAMPAIGN CAMPAIGNS Starts at any time Program 1 - The Hoffman StoryMaker team will write three blog posts for use on advertiser’s website. Advertiser has full rights to the content. LTA MEMBER RATE Program 1 Program 2 - In addition to the content creation in Program 1, the Hoffman team $2,900 (Custom Content Only) will leverage each blog by posting across four Hoffman Media websites – Louisiana Cookin, Taste of the South, Southern Lady and Southern Cast Iron and include a Program 2 geo-targeted Facebook post to boost traffic to the blog. (Total monthly $4,400 (Custom Content + Hoffman pageviews: 1.3 million. Total Facebook following: 718,000) channels)
REPORTING SPACE & MATERIALS DEADLINES Delivered at the end of the campaign One month before start date AD SPECS Contact Tiffany Schultz at [email protected].
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representative Katie Guasco • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 78 Houston Chronicle Display Campaign Individual Buy
Capture the attention of visitors on Chron.com with ROS banner ads, no matter how they access the site (desktop, laptop or mobile). Coming from: • Social • Google Search • Mobile • eEdition • Section Fronts • Article Pages
CAMPAIGN CAMPAIGNS Starts at any time. Program 1- 200,000 Impressions One-month campaign Program 2 - 400,000 Impressions Program 3 - 1 Million Impressions LTA MEMBER RATE Program 4 - 1.5 Million Impressions Program 1 $1,150 Program 2 $2,300 TARGETING Targeting and Audience determined by participant. Program 3 $5,500 Program 4 $8,600 REPORTING Delivered at the end of the campaign. SPACE & MATERIALS DEADLINES One month before start date AD SPECS 300X250 728X90 300x600 320x50
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representative Christine Kiesewetter • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 79 Lonely Planet Digital Campaigns Individual Buy
For almost 50 years, Lonely Planet has been one of the world’s most beloved and respected travel media platforms - relied on by millions around the globe! Our audience of highly responsive travel enthusiasts combines with our immersive and inspirational content, and our renowned and respected brand, to provide one of the most effective digital marketing opportunities available to the travel industry today.
Our website reaches over 11.5 million unique users, viewing over 32 million pages per month across the globe. Lonely Planet’s audience are all travel enthusiasts, over-indexing in adventure, beach, family & winter travel (Quantcast May 2020).
CAMPAIGN CAMPAIGNS Starts at any time Program 1 - 312,000 Banner Ad Impressions Display campaign geotargeting LA, TX, AL, MS with flight dates 30 to 60 days. LTA MEMBER RATE Program 2 - Partner Article Campaign- 500,000 Impressions Program 1 $3,000 Participant creates an article that lives on Lonely Planet (Lonely Planet editors to Program 2 $6,000 approve before going live) and the campaign centers around driving traffic to the Program 3 $8,700 article during the campaign, with ads linking out to the participant’s website included on the article page. Flight is anywhere from 1 to 3 months long. SPACE & MATERIALS DEADLINES Progrm 3 - Destination Tourism Guide Package (Value of $15,000) Program 1- Two weeks before start date. • DMO’s own destination page on Lonely Planet site for a yearlong campaign. Program 2- Two weeks before start date. • Fixed position placements on the destinations own page on Lonely Planet, and on Program 3- One month before start date. competitive/relevant destinations, including messaging, multiple links and more information. • Participant’s ads will always appear on the relevant destination page each time a user visits (100% SOV) and there is no limit on either ad views or clicks. • Placements like this tend to yield average CTR’s of 4-5-6% - much, much higher than any sort of standard banner campaign. This is one of the most powerful types of ad placements that travel media can offer a destination. Stats: • Destination Pages account for half of Lonely Planet’s traffic • Destination Pages are regularly within the top 5 search result in Google searches • 45% of visits to Lonely Planet begin on a Destination Page • 10% conversion rate in driving Destination Page traffic to bookings • Key entry point to all related content- listings, how to tips, videos and articles Ad Representative Jim Brody • [email protected] AD SPECS Contact Tiffany Schultz at [email protected].
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line. Contract or Insertion Order and Ad Materials are sent directly to LTA 80 Louisiana News Sites Individual Buy
Reach travelers online in both mobile and desktop formats through digital banner ads on news media sites across the state. Create mass awareness of your event or attraction by serving ads on the most trusted and brand-safe websites – “Louisiana News Publishers’ Sites”. LTA will serve your ads on a statewide, yet hyperlocal level. This year LTA is offering different digital ad programs to guarantee mass reach or a highly targeted reach at some of the lowest CPM’s offered. Digital advertising has been proven effective for the tourism industry. The Louisiana Press Association News Site Network delivered an average click thru rate of 0.29% in 2019, which is almost 3 times the standard CTR in our industry.
PROGRAM 1 PROGRAM 2
Major Metro Newspaper Websites Statewide News Site Network Includes 50+ news sites • NOLA.com / 200,000 impressions on Option 1- 200,000 Impressions- $1,090 Entertainment pages Option 2- 400,000 Impressions- $2,185 • houmatoday/dailycomet / 200,000 Option 3- 600,000 Impressions- $3,280 impressions Home or News Option 4- 800,000 Impressions- $4,370 • americanpress.com (Lake Charles) / 200,000 impressions on Home or News • Please contact Tiffany Schultz for a full list of all the news sites. • theadvocate.com (Baton Rouge) / 200,000 impressions on Home or News SPACE & MATERIALS DEADLINES • La Gannet sites (Alexandria, Lafayette, Three weeks prior to the date the ad is to be placed. Monroe, Opelousas and Shreveport) / 400,000 impressions on Home or News AD SPECS CAMPAIGN 300 x 250 Online ads are live based on impressions 728 x 90 for each site, normally 7 to 30 days. 320x 50 Max File Size is 110KB LTA MEMBER RATE File Formats: JPEG, PNG or GIF NOLA.com - $1,600 Houmatoday /dailycomet - $1,400 MEDIA/DELIVERY Email ad materials to [email protected], americanpress.com - $1,200 emails must specify program and company name in the subject line. theadvocate.com - $1,400 LA Gannet sites - $3,850
SPACE & MATERIALS DEADLINES Three weeks prior to the date the ad is to be placed.
Ad Representatives Kenny Shutt • [email protected] Gary Miller • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 81 Madden’s Remarketing & Prospecting Campaign Individual Buy
With a Prospecting and Remarketing Ad Campaign, you can use the power of your brand to help increase site traffic and further encourage visitors in a Louisiana vacation.
CAMPAIGN HOW IT WORKS Starts at any time Prospecting Ads are strategically designed and placed to drive new traffic to your sites. Allowing you to remarket from your site audience allows you to reach LTA MEMBER RATE a more qualified user who is in the consideration stage of booking a trip. Bronze $3,540 Silver $4,700 By implementing a remarketing tag on your website, we send your ads to past Gold $9,000 LouisianaTravel.com visitors. These visitors are already interested in taking a trip to Louisiana, making them a valuable audience. Hands-on optimization of campaigns is performed by Madden’s digital marketing experts, complete with SPACE & MATERIALS DEADLINES transparent reporting for each participant from our Account Strategy team. One month before start date
CAMPAIGNS Bronze - 2-month campaign • Prospecting Display Ads - 360,000+ Impressions, 401+ Clicks • Remarketing Display Ads - 170,000+ Impressions, 399+ Clicks
Silver - 2-month campaign • Prospecting Display Ads - 550,000+ Impressions, 659+ Clicks • Remarketing Display Ads - 285,000+ Impressions, 656+ Clicks
Gold - 3-month campaign • Prospecting Display Ads - 1.32M+ Impressions. 1,617+ Clicks • Remarketing Display Ads - 635,000+ Impressions, 1609+ Clicks
AD SPECS Contact Tiffany Schultz at [email protected].
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representative Danah Heye • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 82 Madden’s Remarketing & Prospecting Campaign Madden’s Video Remarketing Campaign Individual Buy
Video inspires action. YouTube has quickly become the second most-used search engine in the world and we recommend that your partners invest a higher percentage of their budget in video as part of their search strategy. According to the YouTube team, running three-to six-second bumper ads had 107% higher ad recall and 134% higher purchase intent than the longer, 30-second video ads.
The Video Marketing Campaign offers you the ability to include YouTube in your marketing mix and diversify your reach across platforms. Video marketing establishes brand recognition and builds trust—what better way to boost your brand than showcasing co-branded videos? We utilize your established remarketing pool as a key audience for your partners’ videos, creating an emotional connection to Louisiana and encouraging conversion. In addition to gaining more exposure to your valuable site visitors, you reach target audiences using criteria such as demographics, geographics, topics, and viewer interests.
CAMPAIGN CAMPAIGNS Starts at any time Bronze - 1-month campaign Google Video Distribution - 7,955+ Views LTA MEMBER RATE Bronze $2,100 Silver - 2-month campaign Google Video Distribution - 18,750+ Views Silver $3,300 Gold $5,100 Gold - 3-month campaign Google Video Distribution - 37,500+ Views SPACE & MATERIALS DEADLINES One month before start date AD SPECS Contact Tiffany Schultz at [email protected].
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representative Danah Heye • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 83 NOLA Media Custom Campaigns Individual Buy Any media company can reach a large audience. What sets us apart is the quality of the audience that consumes our content. When you advertise with us, you are not just running a traditional ad campaign. You are leveraging the power of a locally owned company that listens to and understands the communities it serves.
The campaign packages below will be targeted to unique consumers who are engaged with our content and have shown active intent to travel and interests in experiences across Louisiana.
Website Stats: • 10 Million unique monthly website visitors. • 55 Million monthly page views. • 2.1 Million unique monthly visitors from the New Orleans DMA • 952,800 unique monthly visitors from the Baton Rouge DMA • 269,000 unique monthly visitors from the Lafayette DMA • 809,407 Total Print Readership
CAMPAIGN CAMPAIGNS Package 1- Geo/Demo Target- Louisiana Travel Intenders Starts at any time • One Month Digital Campaign on NOLA.com • 134,375 impressions LTA MEMBER RATE Package 1 $1,075 Package 2- Geo/Demo Target- Louisiana Travel Intenders Package 2 $3,225 • One Month Digital Campaign on NOLA.com • 403,125 impressions Package 3 $6,000 Package 4 $6,000 Package 3- Geo/Demo Target- Louisiana Travel Intenders • One Month Digital Campaign on NOLA.com, TheAdvocate.com, SPACE & MATERIALS DEADLINES TheAcadianaAdvocate.com One month before start date • 734,375 impressions
Package 4- Branded Content Campaign AD SPECS • Custom content written to elevate your brand and increase awareness of what Contact Tiffany Schultz at you have to offer. We will publish this story on our premium publisher websites [email protected]. and in our legacy newspapers across Louisiana. Sites included: NOLA.com, TheAdvocate.com, TheAcadianaAdvocate.com and The Times-Picayune MEDIA/DELIVERY New Orleans Advocate Email ad materials to Campaign includes: [email protected], emails • 1 custom article must specify program and company name in • Home Page place of story on each website the subject line. • Printed in all three newspaper markets • Social Media Handshake • 100,000 impressions to drive readers to the article Ad Representative Jill Dryden • [email protected] REPORTING We offer full, rich, and detailed reporting on all campaigns. Reports include conversion tracking, event tracking via your website, delivery metrics, and more. Our team will work you and your Google Analytics, Google My Business, and Google Tag Manager to accurately report on attribution. Contract or Insertion Order and Ad Materials are sent directly to LTA 84 Southern Living Online Campaign Individual Buy
SouthernLiving.com celebrates the best of life in the South. Sharing authentic experiences and advancing Southern culture by fostering creativity, community, commerce and pride of place, SouthernLiving.com has almost 5 Million monthly unique visitors and 30+ Million total page views every month.
Your ad on SouthernLiving.com is targeted to an audience passionate about travel. Your ad will be seen on mobile, desktop and tablet screens, giving your message presence when and where the audience is searching for travel information about the South.
CAMPAIGN CAMPAIGNS Starts any time Package 1 • Display media that runs rotation across SouthernLiving.com LTA MEMBER RATE • 909,091 estimated impressions. Package 1 $11,000 Package 2 $6,000 Package 2 • Display media that runs rotation across SouthernLiving.com • 416,667 estimated impressions. SPACE & MATERIALS DEADLINES Two weeks before start date TARGETING Participant can geo-target their campaigns.
AD SPECS 728x90 & 300x250 – max 40kb 320x50 – max 20kb
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representative Brittany Sanders • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 85 Texas Monthly Digital Campaign Individual Buy
Since 1973, Texas Monthly has been the indispensable authority on being Texan, reaching millions each month across print, digital, and live events. Audiences in Texas and beyond trust the magazine for coverage and perspective that only Texas Monthly can provide. With an impressive total audience of 13.9 million people, Texas Monthly utilizes cross platform brand extensions that provide readers with more of what they want: amazing stories, videos, podcasts, live experiences, and the hard-to-capture feeling of being Texan—a feeling only Texas Monthly can provide.
Texas is the number one feeder market into Louisiana. More than 40% of out-of-state visitors to Louisiana come from Texas, and more than one-quarter million Texas Monthly readers have visited Louisiana/Mississippi in the past year. Texas Monthly proposes Louisiana Travel Association partner through the following digital opportunities. CAMPAIGN CAMPAIGNS Starts any time Program 1 - Sponsored Content Package • Article of 800-1,000 words, 10-20 photos and/or a video featured on TexasMonthly.com. • 100% SOV roadblocked ads surrounding content LTA MEMBER RATE • 150,000 Promo ROS impressions to run outside of sponsored content page Program 1 $6,000 • Added value: One (1) Traveling Texan Trip Planner listing promoting your Program 2 $4,800 sponsored content. Program 3 $4,800 Program 2 - Travel & Outdoors Vertical Sponsorship Program 4 $6,000 • 25% share-of-voice on the Travel & Outdoors landing page for 30 days Program 5 $1,600 • 150,000 ROS ads targeting travel enthusiasts Program 6 $2,300 • One (1) boosted Facebook ad targeted to our travel audience Program 7 $3,050 Program 3 - Exclusive Travel Newsletter • 100% SOV of one (1) Exclusive Travel Newsletter SPACE & MATERIALS DEADLINES • 560x660 JPEG, 10-word subject, click thru URL • 37,000+ recipients Three weeks before start date
Program 4 - Social Bundle AD SPECS • One (1) Sponsored Facebook ad Contact Tiffany Schultz at • One (1) Sponsored Instagram post [email protected] • Added value: One (1) Sponsored Twitter post
Program 5 - Digital Campaign MEDIA/DELIVERY • Traveling Texan: 37,000 recipients Email ad materials to • ROS banner ads: 50,000 impressions [email protected], • Total Impressions: 87,000 emails must specify program and company name in the subject line. Program 6 - Digital Campaign • Traveling Texan: 37,000 recipients • ROS banner ads: 100,000 impressions • Total Impressions: 137,000 Ad Representative Lorna Jennische • [email protected] Program 7 - Digital Campaign • Traveling Texan: 37,000 recipients • ROS banner ads: 150,000 impressions • Total Impressions: 187,000 Contract or Insertion Order and Ad Materials are sent directly to LTA 86 The Outbound Collective Digital Individual Buy Leverage the trust The Outbound has earned with our audience of 1.3 million outdoor enthusiasts each month who look to us for inspiration for their next adventure. Through our authentic storytelling we can elevate the awareness of your Destination by creating adventures and custom content that will appear natively across our website, apps, email, and social channels. Website Stats: • Monthly Unique Visitors: over 1.3 million and growing! • Register Members: over 600,000 members. These are people who have created profiles in order to leave reviews, post pictures, and create articles. • Email Subscribers: 223,400 with an Open Rate of 26% • Time on Site: 2:01 is the average session time • 808,000+ Social Followers CAMPAIGN Starts any time CAMPAIGNS Program 1 - 68,000 Impressions/Fans reached during a 1-month campaign • Info Block: 1x (monthly), the custom info block contains the destination’s logo, gorgeous LTA MEMBER RATE picture, and copy with CTA. The logo, picture, and CTA will link to participant’s website. Program 1 $3,350 • Story: 1x, The Outbound will write a story about your destination. For example, it could Program 2 $4,800 be something like... ‘10 Under-the-radar things to do in ______’. We’ll provide you a draft Program 3 $7,000 to review and approve. • Homepage Featured Destination: 1x, promote your destination within the prime real estate of The Outbound’s homepage. The Featured Destination runs for a 1-week period SPACE & MATERIALS DEADLINES starting on Fridays. You will receive the Homepage Featured Destination 1-time during the One month before start date 1-month period. • Adventures: 1x, during the 1-month campaign, we will add one Adventure to our website and app that are located within the destination’s area.
Program 2 - 288,000 Impressions/Fans reached during a 3-month campaign • Info Block: 3x (monthly), the custom info block contains the destination’s logo, gorgeous picture, and copy with CTA. The logo, picture, and CTA will link to participant’s website. • Story: 2x, The Outbound will write a story about your destination. For example, it could be something like... ’11 Fun Things to Do In ______’. We’ll provide you a draft to review and approve. Stories will be posted every-other-month during the 3-month period. • Homepage Featured Destination: 1x (quarterly), promote your destination within the prime real estate of The Outbound’s homepage. The Featured Destination runs for a 1-week period starting on Fridays. You will receive the Homepage Featured Destination 1-time during the 3-month period. • Email Promotion: 1x, promotion of one of your destination’s 2 stories in our editorial email 1-time during the 3-month period. • Adventures: 3x, during the 3-month campaign, we will add three Adventures to our website and app that are located within your destination’s area
Program 3 - 508,000 Impressions/Fans reached during a 6-month campaign • Info Block: 6x (monthly), the custom info block contains the destination’s logo, gorgeous picture, and copy with CTA. The logo, picture, and CTA will link to participant’s website. • Story: 3x, The Outbound will write a story about your destination. For example, it could be something like... ‘9 Outdoor Adventures in ______’. We’ll provide you a draft to review and approve. Stories will be posted every-other-month during the 6-month period. • Homepage Featured Destination: 2x, promote your destination within the prime real estate of The Outbound’s homepage. The Featured Destination runs for a 1-week period starting on Fridays. You will receive the Homepage Featured Destination 2-times during the 6-month period. • Email Promotion: 1x, promotion of one of your destinations 3 stories in our editorial email 1-time during the 6-month period. • Email Promotion: 1x, your destination will be a featured destination in our editorial email 1-time during the 6-month period. • Adventures: 5x (on-going), during the 6-month campaign, we will add five Adventures to our website and app that are located within your destination’s area. AD SPECS Contact Tiffany Schultz at [email protected] Ad Representative Chris Engelsman • [email protected] Contract or Insertion Order and Ad Materials are sent directly to LTA 87 TravelAlerts Canadian Digital Campaigns Individual Buy
Since 2004, TravelAlerts has been a digital marketing solution, assisting companies to reach their desired travel audience! Through widely trusted and valued media brands, TravelAlerts & Star Metroland Media are your digital marketing solution!
E-mail Stats: • Average O.R 16.94% • Average CTR 0.88% (Mar 2020 – July 2020)
CAMPAIGN CAMPAIGNS Starts any time Program 1 - 200,000 Impressions delivered • Campaign includes banner ad placements on two newsletters as well as two LTA MEMBER RATE 100% SOV dedicated emails. 4-week campaign. Program 1 $4,000 Program 2 - 300,000 Impressions delivered Program 2 $7,000 • Campaign includes 200,000 impressions of standard banner ads. 100,000 Program 3 $10,000 impressions delivered through banner ads on two newsletters as well as two 100% SOV dedicated emails. 6-week campaign. SPACE & MATERIALS DEADLINES One month before start date Program 3 - 500,000 Impressions delivered • Campaign includes native display ads, banner ads on two newsletters, sponsored content package (2 articles promoted through native advertising, social media and email), social media campaign on Facebook & Instagram, one 100% SOV dedicated email and one 100% SOV retargeted email. 8-week campaign.
TARGETING Each participant can choose their specifics targets in Canada.
AD SPECS Contact Tiffany Schultz at [email protected]
MEDIA/DELIVERY Email ad materials [email protected], emails must specify program and company name in the subject line.
Ad Representative Lesley Hayes • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 88 TravelSpike Digital Campaigns Individual Buy Travel Spike is the #1 travel dedicated platform according to comScore - reaching 200 million opt-in travelers, across 270+ quality, travel specific sites. Travel Spike specializes in driving site visits, guide downloads & email sign ups, in addition to bookings. The Travel Spike platform gives the opportunity to not put all your eggs in one basket, and run across multiple, travel specific, sites in one buy!
Website Stats: • Audience: 200 million US travelers • Publishers: 270+ travel pubs • Credit: #1 travel dedicated platform according to comScore, run over 10,000 travel ad campaigns working with 2,300 + travel clients
CAMPAIGN CAMPAIGNS Starts any time TravelSpike’s direct relationships with prized travel sites and selected cross-platform placements targeting travel intenders. Includes a blend of desktop, tablet, and LTA MEMBER RATE mobile devices. Program 1 $4,000 Program 1 - 411,764 Impressions delivered. Program 2 $5,750 Program 3 $8,500 Program 2 - 588,235 Impressions delivered. Program 4 $11,000
Program 3 - 882,353 Impressions delivered. SPACE & MATERIALS DEADLINES Two weeks before start date Program 4 - 1,176,471 Impressions delivered.
TARGETING Travel Intenders; Geo-targeted to relevant markets/ states (can be tailored by individual partner)
AD SPECS Contact Tiffany Schultz at [email protected]
MEDIA/DELIVERY Email ad materials [email protected], emails must specify program and company name in the subject line.
Ad Representative Hilary Mitchell • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 89 TripChat Campaigns Individual Buy
We have all been cooped up for months and are eager to get back out there. TripChat reminds us of everything we’ve been missing. Our Audio Billboards utilize geofencing technology to engage users exploring both familiar and undiscovered regions of Louisiana. Download TripChat to explore the app that speaks for itself.
CAMPAIGN Starts any time
CAMPAIGNS LTA MEMBER RATE Standard Standard $690 · 4 - Thirty Second Audio Billboards · 4 Photos Plus $912 · 1 - Thirty Second Video Premium $1,362 · Ticket Purchasing & Tour Booking · General Information & Link SPACE & MATERIALS DEADLINES Contact Tiffany Schultz Plus · 5 - Thirty Second Audio Billboards · 5 Photos · 2 - Thirty Second Videos · Ticket Purchasing & Tour Booking · General Information & Links
Premium · Leading Status in Designated Category · 6 - Thirty Second Audio Billboards (2 Unique Iterations) · 6 Photos · 3 - Thirty Second Videos · Ticket Purchasing & Tour Booking · General Information & Links
AD SPECS Contact Tiffany Schultz at [email protected]
MEDIA/DELIVERY Email ad materials [email protected], emails must specify program and company name in the subject line.
Ad Representative Gabriella Herpin • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 90 Group Tour Media’s Eblast Sponsored Content MEETING PLANNING DIGITAL Individual Buy
Content driven E-Blast sponsorships pair your brand message with the kind of group-industry specific content that grabs the attention of tour planners. With the ability to provide content and repeating leaderboard, your message will stay with tour planners around the world in E-mail boxes and on grouptour.com.
CAMPAIGN CAMPAIGNS Starts any time and based Option 1 - Itinerary E-blast - Sent to 8,000+ Planners on availability Group Tour’s most requested content is sent weekly (every Tuesday) to tour planners. This option includes sponsorship of the email with itinerary. Submit LTA MEMBER RATE your own content for complete control of your message. The leaderboard Option 1 $1,650 banner ad will appear on the E-blast body and repeat on your Itinerary’s page Option 2 $1,650 on grouptour.com for 1 year. All ads are hot linked to your URL of choice. SPACE & MATERIALS DEADLINES Option 2 - Top Picks E-blast Sponsorship - Sent to 8,000+ Planners Two months before campaign starts The second most requested content is Top Picks. DMOs and hoteliers can highlight top attractions in their destination and Attractions can highlight the “don’t miss” interests within their attraction. The leaderboard banner ad will appear on the E-blast body and repeat your Top Picks’ page on grouptour.com for 1 year. All ads are hot linked to your URL of choice.
TARGETING Customized based on chosen audience- Student or Group
AD SPECS Contact Tiffany Schultz at [email protected].
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representative Alan Lininger • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 91 Group Tour Media’s OnTarget Remarketing Campaign Individual Buy
Group Tour Media offers Tour Suppliers the opportunity to reach the 13,000 Unique Monthly Visitors of GroupTourMagazine.com, and all its sub-pages/ domains, long after they’ve left GroupTourMagazine.com This allows you to gain more impressions and a higher likelihood of online engagement with qualified prospects.
CAMPAIGN HOW IT WORKS Starts any time. One month campaign. Your ad will be shown to GroupTourMagazine.com visitors across millions of websites, apps, mobile devices and high traffic websites like Facebook, Instagram LTA MEMBER RATE and YouTube. Your ads will follow high-value prospects around the internet and direct $2,825 those prospects to your website. At the end of a month, advertisers will receive analytics on impressions and clicks, with breakdowns from the google ads and the SPACE & MATERIALS DEADLINES Facebook ads. One month before start date
REPORTING Analytics are provided that include Impressions and Click-throughs.
TARGETING 13,000 Unique Visitors to GroupTourMagazine.com.
PROGRAM Monthly with only 5 Advertisers per month.
AD SPECS 1 Leaderboard Ad: 728 x 90 pixels 1 Rectangle Ad: 300 x 250 pixels 1 Skyscraper Ad: 160 x 600 pixels Facebook Ads: 3 photos/ 1080 x 1080 pixels 12 words of copy to accompany all photos * Copy should apply to all images, NOT 12 words per image
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representative Alan Lininger • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 92 Meetings Content Activation (Native/Storytelling) Individual Buy
Content activation is the proactive distribution of content across the ever- changing landscape of paid, owned and earned channels. By tapping into Connect’s proprietary database and community of meeting profes- sionals across association, corporate, expo, specialty, sports and faith- based markets, we bring your brand a unique competitive advantage.
CAMPAIGN Starts any time Our Meetings Content Activation (Native/Storytelling) program includes: 8 Week Campaign Our team of award-winning editors will work with your organization to create an article in evergreen, long-story format that lives on your website. LTA MEMBER RATE • Connect will target our 1st party database of meeting professionals and drive 1 Custom Article with 1,500 Clicks them to the article $8,500 • Article is owned by client and can be pushed out through own network • Campaign Reporting SPACE & MATERIALS DEADLINES One month before start date
AD SPECS Contact Tiffany Schultz at [email protected].
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representative Chris Conwell • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 93 SportsEvents Digital Campaign Individual Buy
SportsEvents Media Group, producers of SportsEvents magazine, sportseventsmagazine.com and S.P.O.R.T.S. – The Relationship Conference is the leading resource for sports event planners, national governing bodies (NGBs), rights holders and event owners. Media outlets are designed to help them be more effective, informed, and successful with their events and competitions. SportsEvents Magazine has the largest, verified, audited and guaranteed distribution of sports events planners and event organizers in the sports tourism market.
CAMPAIGN Starts any time CAMPAIGNS Program 1 - Leaderboard Banner Ad Campaign- One-month campaign LTA MEMBER RATE Program 1 $780 Program 2 - SportsEvents Play•by•Play E-Newsletter Sponsor Ad (Hyperlinked Logo) Program 2 $540 • Monthly E-Newsletter sent to 6,823 sports events planners, national governing bodies (NGBs), events rights holders, tournament directors and more. SPACE & MATERIALS DEADLINES • Space is Limited to 4 Sponsors per Newsletter One month before start date
Leaderboard Banner Ad Stats 37,223 Average monthly impressions 317 Average monthly clicks
TARGETING Sports events planners, national governing bodies (NGBs), events rights holders, tournament directors and more.
AD SPECS Leaderboard Ad Specs • 728x90 Pixels • GIF or JPG, 72 dip, save for web, RGB • 50kb • 1 Link Per Ad E-Newsletter Sponsor Specs • High Res Logo - GIF or JPG, 72 dip, save for web, RGB • 1 Link Per Ad
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representative Kaitlyn Bedgood • [email protected] Contract or Insertion Order and Ad Materials are sent directly to LTA 94 Good Sam RV Travel Guide Series DIRECTORIES & GUIDES Co-op Ad TRAVEL Good Sam RV Travel and Savings Guide reaches the largest audience of RVers and Family Campers. Good Sam is the most recognized and trusted brand among RVers. Print directory, website, goodsam.com and Good Sam Mobile App are available to the public.
ISSUE ADDED VALUE 2022 • Each LTA participant gets larger ad space with added Welcome to Louisiana exposure in the Good Sam RV Travel & Guide at discounted MARKET/CIRCULATION rates through LTA compared to purchasing on their own. Over 2.4 million membership using • Additional editorial content also appears online in our Explore our Good Sam RV Travel Guide Series, Destinations for Louisiana because of the LTA ad. • Each advertiser receives an Enhanced Listing in our print publication and GoodSam.com,and mobile app who on GoodSam.com and on the Good Sam Camping App. This Enhanced are active RV travelers including Family Advertiser listing draws attention to your business and includes complete Campers, Snowbirds, and renters of information. RVs and Camping Cabins. • 1/6-page advertisers also receive a web link from their online listing, a digital photo. • LTA Participants also qualify to purchase additional online options LTA MEMBER RATE individually at 10% off rate card. 1/6 page $2,500 1/12 page $1,250 AD SPECS LTA formatted ad SPACE & MATERIALS DEADLINES 1/6 page ad - 300 dpi B&W logo saved as an .EPS, . JGP or .TIF file and 50 words of copy July 15, 2021 1/12 page ad - 300 dpi B&W logo saved as an .EPS, . JGP or .TIF file and 25 words of copy,
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representative Randy & Lea Taylor • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 95 TRADE ADVERTISING Connect Association Magazine Individual Ad ASSOCIATION MEETING PLANNERS We make sure your destination, property or organization is in front of your ideal customers at the right time to maximize results. Advertise in our award-winning magazines where we target the association, corporate, specialty, faith and sports planning markets. You can tell our editors what your meeting or destination is doing differently from everyone else, and it can be featured in our publications. We can help you create your own publications and digital guides for your markets to target specific clients within the hospitality and meetings industry. And we can help spread your story through our channels and yours.
CONNECT ASSOCIATION MAGAZINE: Association meeting planners, who book 50+ peak room nights, move their meeting around the country, and are heavy influencers/ decision makers.
ISSUE Spring 2021 & 2022 ADDED VALUE • Spring 2021 & 2022 - Matching Editorial Fall 2021 • Fall 2021 - Marketplace Guide MARKET/CIRCULATION AD SPECS Full page - Bleed 9.25”w x 11” h (Live area 8.5” x 10.25”) 15,000 Planner Circulation 1/2 page - 7”w x 4.75”h LTA MEMBER RATE
MEDIA/DELIVERY Full page $5,175 Email ad materials to [email protected], emails must 1/2 page $3,450 specify program and company name in the subject line. SPACE & MATERIALS DEADLINES Spring 2021 - February 1, 2021 Fall 2021 - June 20, 2021 Spring 2022 - February 1, 2022
Ad Representative Chris Conwell • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 96 Connect SPORTS Magazine Individual Ad SPORTS We make sure your destination, property or organization is in front of your ideal customers at the right time to maximize results. Advertise in our award-winning magazines where we target the association, corporate, specialty, faith and sports planning markets. You can tell our editors what your meeting or destination is doing differently from everyone else, and it can be featured in our publications. We can help you create your own publications and digital guides for your markets to target specific clients within the hospitality and meetings industry. And we can help spread your story through our channels and yours.
ISSUE Spring 2021 & 2022 * Full page buy ONLY ADDED VALUE • Spring 2021 & 2022 - Matching Editorial Fall 2021 • Fall 2021 - Marketplace Guide MARKET/CIRCULATION AD SPECS Full page - Bleed 9.25”w x 11” h (Live area 8.5” x 10.25”) 5,500 Planner Circulation 1/2 page - 7”w x 4.75”h Sports Planners/Rights Holders who book 50+ peak room nights, move
MEDIA/DELIVERY their events/tournaments around the Email ad materials to [email protected], emails must country and are heavy influencers/ specify program and company name in the subject line. decision makers.
LTA MEMBER RATE Full page $5,175 1/2 page $3,450
SPACE & MATERIALS DEADLINES Spring 2021 - February 15, 2021 Fall 2021 - June 20, 2021 Spring 2022 - February 15, 2022
Ad Representative Chris Conwell • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 97 ConventionSouth Co-op Ad MEETINGS (TRADE) ConventionSouth has been the #1 national meetings magazine focused exclusively on the Southern region for the past 30+ years. The publication covers the 16 southern states editorially and our readers are the movers and shakers of the industry, planning for events from 5 to 5,000 attendees, booking more than 160 million guest room nights and spending more than $33 billion in the South each year. ConventionSouth.com keeps planners engaged on a daily basis with information that is focused on Southern meeting sites that they can’t get anywhere else. The website offers planners direct Southern content, current and cutting-edge interactive planning tools, online polls and the digital edition of ConventionSouth. Social media – Facebook, Twitter, Pinterest – are updated daily with information about advertisers and relevant industry news. Advertisers can increase their exposure to meeting planners with custom plans that include a multimedia package to maximize their budget.
ISSUE February, March, April and Sept 2021 ADDED VALUE Value added benefits with every ad February, March and April 2022 • Guaranteed editorial coverage within issue containing your ad. • Listing within Sponsor Directory in printed and digital issue. MARKET/CIRCULATION • Ad within Digital E-Pub Edition linking directly to your desired website AL, AR, FL, GA, KY, LA, MS, OK, NC, SC, (promoted to over 10,000 contacts within email database) and live for the full year. • Preferred social media sharing throughout the year within advertising. TN, TX, VA, WV, MD/DC, MO & • Preferred editorial consideration throughout the year within advertising. Caribbean/ 18,031
AD SPECS LTA MEMBER RATE 1/2 page ad - 8.125”w x 4.125”h 1/2 page $2,200 1/4 page ad - 4”w x 4.125”h 1/8 page ad - 4”w x 2”h 1/4 page $1,100 • PDF files preferred 1/8 page $550 • CMYK, high resolution ad saved as a press quality PDF • Fonts embedded or converted to outlines SPACE & MATERIALS DEADLINES MEDIA/DELIVERY February 2021 - December 15, 2020 Email ad materials to [email protected], emails must March 2021 - January 25, 2021 specify program and company name in the subject line. April 2021 - February 25, 2021 September 2021 - July 20, 2021 February 2022 - December 15, 2021 March 2022 - January 25, 2022 April 2022 - February 25, 2022
Ad Representative Ashleigh Osborne • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 98 Destinations Magazine GROUP TOUR/BUS TOUR OWNERS, Co-op Ad OPERATORS AND PLANNERS
Highly visible exposure in ABA’s premier travel publication, Destinations. Printed and distributed 6x per year, Destinations includes state and region-specific coverage and special industry guides in every issue. Circulation of over 5,300+ members and non-members
Destinations Digital edition is online for 2 full months. In addition, e-mailed to 5,000+ members and non-members, the digital edition is posted and archived on buses.org, The Insider, and Facebook.
ISSUE ADDED VALUE January/February2021 & 2022 Digital Banner ad on buses.org x 2 months for 1/2-page buys. Specs 300x250 Marketplace Issue *Bonus Distribution AD SPECS March/April 2021 & 2022 1/2 page ad - 7.75”w x 4.125”h Louisiana Travel Resource 1/4 page ad - 3.775”w x 4.125”h September/October 2021 1/8 page ad - 3.775”w x 2”h Best of the Best Issue • PDF files preferred • CMYK, high resolution ad saved as a press quality PDF MARKET/CIRCULATION • Fonts embedded or converted to outlines • eps, jpeg or tif files are accepted Tour Operators, Motor Coach Operators, Travel Industry Reps, Paid Subscribers and MEDIA/DELIVERY Tour Planners/Travel Agents/Receptive Email ad materials to [email protected], Operators/ readership of over 22,500 emails must specify program and company name in the subject line. LTA MEMBER RATE 1/2 page $1,960 1/4 page $980 1/8 page $490
SPACE & MATERIALS DEADLINES Jan/Feb 2021 & 2022 - November 15 Mar/Apr 2021 & 2022 - January 15 Sept/Oct 2021 - July 15, 2021
Ad Representative Marshall Boomer • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 99 Group Tour Magazine Individual Ad GROUP TOUR (TRADE)
Group Tour Magazine focuses on tour planners’ needs serving as a quarterly planning resource with a menu of everything group friendly. Louisiana editorial is a dedicated section in the Southeastern issue. All Louisiana advertisements, editorial and itineraries are together to givethe group tour planner many reasons to include Louisiana in their tour itineraries and your ad is never buried in an ad bank. The partnership of our print and web opportunities work well to stay “top of mind” with tour planners.
ISSUE ADDED VALUE February 2021 & 2022 • Every advertiser will receive a full web page profile on May 2021 & 2022 grouptourmagazine.com August 2021 • Automatic inclusion in the digital issue. November 2021 • Hot Links to advertiser’s website from advertisement and Advertiser Listing in digital issue. MARKET/CIRCULATION 15,200 tour planners who plan tours for adult EDITORIAL COVERAGE leisure groups. Circulation includes all ABA, • Every Group Tour Magazine issue will have a dedicated Louisiana NTA, OMCA buying members. Also emailed Editorial Section. to 10,500+ for total circulation of 25,500. READER SERVICE INFO LTA MEMBER RATE • All advertisers receive Reader Service Card leads, available 24/7 on Full page $4,265 your Group Tour portal. 1/2 page $2,935 1/4 page $1,970 AD SPECS 1/6 page $1,200 Full page- live: 7.25”w x 9.75”h, trim: 8.375”w x 10.75”h bleed: 1/8 beyond trim (1/8 = .125) SPACE & MATERIALS DEADLINES 1/2 page - 4.75”w x 7.25”h or 7.25”w x 4.75”h February 2021 - December 1, 2020 1/4 page - 2.25”w x 7.25”h or 7.25”w x 2.25”h May 2021 - March 1, 2021 1/6 page - 2.25”w x 4.75”h or 4.75”w x 2.25”h August 2021 - June 1, 2021 Send a CMYK, 300 dpi ad as an .EPS, .JPG or .TIF or press quality .PDF, November 2021 - September 1, 2021 all fonts embedded or converted to outlines. February 2022 - December 1, 2021 May 2022 - March 1, 2022 MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representative Alan Lininger • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 100 Group Travel Leader Individual Ad GROUP TOUR (TRADE) The Group Travel Leader was founded in 1990 and over the past 30 years we have built the most respected readership in the group travel industry. Our goal is to provide LTA with a multi-media cam- paign that includes print and online components to help you increase leisure group travel to Louisiana. In addition to the extensive editorial that you will receive in our January issue in the Go South Tour Planner, we will feature Louisiana articles in the March 2021 and March 2022 issues.
ISSUE ADDED VALUE January 2021 & 2022 . Your own Advertisers Page in our Tourism Navigator Directory on our website, GO South Tour Planner grouptravelleader.com for one year. (includes Louisiana editorial) . A Partners Link on our website for one year. Logo size 150x150 March 2021 . Inclusion of up to 10 photos in our Photo Gallery on our website for one year. Louisiana Feature . An itinerary on the Itinerary Page of our website for one year. Sept 2021 . Your ad included in our digital edition of the magazine that links to your website Annual Group Travel Industry that we send to over 16,000 online readers. Buyers Guide Directory . When you advertise in the September issue, you will also receive a free directory March 2022 listing that includes your contact information, a 50-word statement and either a Louisiana Feature color logo or photo. • Facebook and Instagram post promoting your destination. MARKET/CIRCULATION AD SPECS National/33,000 Full page - 7.5” w X 9.25” h (live), 9” w X 10.875” h (trim), Travel buyers are professional tour 9.25” w X 11.125” h (bleed) operators who are members of ABA, 2/3 page - 5” w X 9.25” h (live), 5.675” w X 10.875” h (trim), NTA, OMCA, SYTA, and USTOA or 5.925” w X 11.125” h (bleed) group leaders that attend Group Travel 1/2 page - 8” w X 4.5” h (live), 9” w X 5.3438” h (trim), Family conferences or other industry 9.25” w X 5.5938” h (bleed) tradeshows that qualify them each year. 1/3 page - 5” w X 4.5” h 1/6 page - 2.5” w X 4.5” h LTA MEMBER RATE • CMYK, high resolution ad saved as a press quality PDF Full page $3,570 • Fonts embedded or converted to outlines 2/3 page $3,000 1/2 page $2,400 MEDIA/DELIVERY 1/3 page $1,434 Email ad materials to [email protected], emails must specify 1/6 page $900 program and company name in the subject line. SPACE & MATERIALS DEADLINES January 2021 - November 20, 2020 March 2021 - January 20, 2021 Ad Representative • Kelly Tyner September 2021 - July 20, 2021 [email protected] January 2022 - November 20, 2021 March 2022 - January 20, 2022
Contract or Insertion Order and Ad Materials are sent directly to LTA 101 Leisure Group Travel Individual Ad America’s leading group travel publication and website! Each edition of Leisure Group Travel is new and inviting – opening up a world of travel possibilities for subscribers. Alongside award- winning destinations articles, readers discover insightful columns on industry best practices. Leisure Group Travel’s iTrack is the only comprehensive ROI tracking program in the group travel industry. 30,000+ leads delivered annually!
ISSUE April 2021 & 2022 ADDED VALUE • Purchase three or more ads (any size) during the 18-month cycle and receive a Travel South edition complimentary Site InSpection content marketing feature October 2021 Women’s Travel edition plus • Purchase three or more half page and also receive a geo-targeted 160x600 Shopping Destinations skyscraper banner to appear on all Louisiana editorial pages December 2021 ABA/NTA Preview edition plus AD SPECS Heritage and History Full page - non bleed- 7.325”w x 9.325”h Full bleed - 8.75”w x 10.75”h MARKET/CIRCULATION 1/2 page - 7.5”w x 4.75”h 20,000 group travel planners including tour 1/3 page square - 4.75”w x 4.75”h 1/3 page vertical - 2.325”w x 9.625”h operators, bus companies, banks, churches, 1/4 page - 3.5”w x 4.75”h niche affinity groups + bonus distribution at 1/6 page horizontal - 4.75”w x 2.325”h 30 trade shows. 1/6 vertical - 2.325”w x 4.75”h • PDF files preferred LTA MEMBER RATE • CMYK, high resolution ad saved as a press quality PDF • Fonts embedded or converted to outlines Full page $4,790 1/2 page $2,904 1/3 page $2,250 MEDIA/DELIVERY 1/4 page $1,692 Email ad materials to [email protected], emails must 1/6 page $900 specify program and company name in the subject line. SPACE & MATERIALS DEADLINES April 2021 - February 10, 2021 October 2021 - August 10, 2021 December 2021 - October 10, 2021 Ad Representative • Cheryl Rash [email protected] April 2022 - February 10, 2022
Contract or Insertion Order and Ad Materials are sent directly to LTA 102 LTA AAA E-Newsletter Individual Ad MEETINGS (TRADE)
LTA will target the AAA offices (US and Canada) with a specially designed e-newsletter featuring travel ideas, DMO’s, hoteliers, attractions, and restaurants. This e-newsletter will also link to the participant’s websites.
ISSUE January 2021 & 2022 June 2021 & 2022 ADDED VALUE October 2021 • Advertorial sections will get an additional photo with URL link to website. MARKET/CIRCULATION • Side Banners will also include 75 words of copy, and a URL link to your website. 700 AAA Offices • Past Issues links will be available on current issue for one calendar year.
• Social Media blast of every issue to Tour Operator followers. LTA MEMBER RATE Side Banner Ad: • Issues used as marketing piece at Travel Trade shows. Max 2 per issue $295 Advertorial sections: AD SPECS Side Banner Ad: 300 x 300 pixels Max 4 per issue $395 Advertorial section: 1 image, 300 dpi, 150 words of copy SPACE & MATERIALS DEADLINES MEDIA/DELIVERY January 2021 - December 15, 2020 Email ad materials to [email protected], emails must June 2021 - May 15, 2021 specify program and company name in the subject line. October 2021 - September 15, 2021 January 2022 - December 15, 2021 June 2022 - May 15, 2022
Ad Representatives Tiffany Schultz • [email protected] Laine Garner • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 103 LTA Group Travel E-Newsletter Individual Ad MEETINGS (TRADE)
LTA Group Travel E-Newsletter will target national and international operators that are actively planning trips to Louisiana. Each newsletter will contain group friendly destinations, attractions, and events from all five regions of the state.
ISSUE January 2021 & 2022 March 2021 & 2022 Special Show Addition June 2021 & 2022 October 2021 ADDED VALUE • Advertorial sections will get an additional photo with URL link to website. MARKET/CIRCULATION • Side Banners will also include 75 words of copy, and a URL link to your website. 700 tour operators
• Past Issues links will be available on current issue for one calendar year. LTA MEMBER RATE • Social Media blast of every issue to Tour Operator followers. Side Banner Ad: Max 2 per issue $275 • Issues used as marketing piece at Travel Trade shows. Advertorial sections: AD SPECS Max 4 per issue $525 Side Banner Ad: 300 x 300 pixels Advertorial section: 1 image, 300 dpi, 150 words of copy SPACE & MATERIALS DEADLINES January 2021 - January 10, 2021 MEDIA/DELIVERY Email ad materials to [email protected], emails must March 2021 - March 10, 2021 specify program and company name in the subject line. June 2021 - June 10, 2021 October 2021 - October 9, 2021 January 2022 - January 11, 2022 March 2022 - March 10, 2022 June 2022 - June 10, 2022
Ad Representatives Tiffany Schultz • [email protected] Laine Garner • [email protected] Contract or Insertion Order and Ad Materials are sent directly to LTA 104 Meetings Today Co-op Ad MEETINGS (TRADE)
With More than 55,000 direct request subscribers, Meetings Today has the single largest magazine audience of meeting planners in the industry. As the destination experts, we educate our planners on destinations and help them select their upcoming meetings locations.
*Our April 2021 & April 2022 Louisiana meetings stories will be the most circulated Louisiana meeting stories in the industry. Each story will be placed in our South destination section and all advertisers will receive special editorial consideration.
ISSUE April 2021 & 2022 Louisiana Destination Issue July 2021 ADDED VALUE New Orleans • Meetings Today Newswire (e-newsletter): Spotlight Sponsorship August 2021 (250 x 200 photo and 75 word of copy) Meetings Today Annual Guide/ CVB & DMO Guide • All Print ads are included in our digital edition December 2021 • Receive 25 planner profiles Louisiana coverage
MARKET/CIRCULATION AD SPECS National/55,151 1/2 page ad - 7.75”w x 4“h 1/4 page ad - 3.75”w x 4“h • PDF files preferred LTA MEMBER RATE • CMYK, high resolution ad saved as a press quality PDF 1/2 page $2,400 • Fonts embedded or converted to outlines 1/4 page $1,200
MEDIA/DELIVERY SPACE & MATERIALS DEADLINES Email ad materials to [email protected], emails must April 2021 - February 1, 2021 specify program and company name in the subject line. July 2021 - May 1, 2021 August 2021 - June 1, 2021 December 2021 - November 1, 2021 April 2022 - February 1, 2022
Ad Representative Jeanette Baumler • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 105 Reunions Workbook Individual Ad REUNIONS A top source for reunion groups with a desire to reconnect family, friends, and colleagues and create new travel memories. Destination Reunion’s content offers reunion-specific destination reviews, planning tools and activity ideas that will invigorate the reunion planning experience. Whether a reunion is a collaborative or professionally planned trip, Destination Reunions is an essential inspiration source.
ISSUE March 2021 & 2022 ADDED VALUE • Full Page Ad + 2 Page Destination Content buy receives an online Site InSpection feature + 8-page reunion brochure/guide for promotional use MARKET/CIRCULATION and lead follow-up. National/20,000 Reunion Planners for family, friends, • 1/2 Page Ad + 1.5 Page Destination Content buy receives an online Site military and class reunions. InSpection feature + digital checklist/top list marketing feature + paid media campaign on Google or Facebook. LTA MEMBER RATE Full page ad + • Full Page Destination Content buy receives an online Site InSpection feature. 2 page Destination Content $4,300
1/2 page ad + AD SPECS Full page ad for bleed - 8.75”w x 10.75 “h(Page Trim: 8.5”w x 10.5”h) 1.5 page Destination Content $3,300 Full page ad non-bleed - 7.325”w x 9.325”h 1/2 page ad horizontal - 7.5”w x 4.75”h Full page Destination Content $1,670 1/2 page ad island 4.75”w x 7”h • PDF files preferred • CMYK, high resolution ad saved as a press quality PDF SPACE & MATERIALS DEADLINES • Fonts embedded or converted to outlines March 2021 - January 15, 2021 March 202 - January 15, 2022 MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representative Cheryl Rash • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 106 SportsEvents Co-op Ad SPORTS EVENTS/ MEETINGS (TRADE)
SportsEvents Media Group, producers of SportsEvents magazine, sportseventsmagazine.com and S.P.O.R.T.S. – The Relationship Conference is the leading resource for sports event planners, national governing bodies (NGBs), rights holders and event owners. Media outlets are designed to help them be more effective, informed, and successful with their events and competitions. SportsEvents Magazine has the largest, verified, audited and guaranteed distribution of sports events planners and event organizers in the sports tourism market.
ISSUE
March 2021 & 2022 ADDED VALUE Annual State of the Industry Report • Hyperlinked Ad in Digital E-Pub Online for 12 Months June 2021 & 2022 State Spotlight on Louisiana • 24/7 Access to Online Bid Sheet, Tools, Directories, Digital Magazine and More December 2021 • Issue Sponsor Index Listing: Company Name, Phone, Website and Page Number Annual Planners Guide to Sports Commissions & CVBs—Free Matching • Enhanced Print Directory Listing in December 2021 with Ad Sponsored Content with 1/2-page ad or larger • Bonus Distribution of issues at S.P.O.R.T.S. Conference and NASC Symposium
• Free Ad Design Consultation from the SportsEvents Design Team MARKET/CIRCULATION Sports events planners, national govern- AD SPECS Mechanical Specifications ing bodies (NGBs), events rights holders 1/2 page ad - 7.635”w x 4.25”h and tournament directors and more / 1/4 page ad - 3.75”w x 4.25”h 18,000 (qualified) 1/8 page ad - 3.75”w x 2”h • PDF files preferred • CMYK, high resolution ad saved as a press quality PDF LTA MEMBER RATE • Fonts embedded or converted to outlines 1/2 page $1,800 1/4 page $900 Media/Delivery 1/8 page $450 Email ad materials to [email protected], emails must specify program and company name in the subject line. SPACE & MATERIALS DEADLINES March 2021 - February 5, 2021 Ad Representative June 2021 - May 5, 2021 Kaitlyn Bedgood • [email protected] December 2021 - November 5, 2021 March 2022 - February 1, 2022 June 2022 - May 5, 2022
Contract or Insertion Order and Ad Materials are sent directly to LTA 107 SportsTravel Individual Buy SPORTS
Since 1997, SportsTravel magazine has served the sports related travel and event industry. It is the only publication written and designed to serve the people who organize, manage and host sporting events of all types at all levels.
ISSUE PACKAGES Spring 2021 & 2022 Package 1 - Full Page Ad + 2 Emails (May issues) Emails reach 15,000 sporting & event organizers per email send. 100% SOV. Fall 2021 Participants select email send dates and supplies creative. (September - TEAMS issue) Package 2 - Full Page Ad + 1 Email Emails reach 15,000 sporting & event organizers. 100% SOV. Participants select MARKET/CIRCULATION email send dates and supplies creative. National/45,000
Package 3 - 1/2 Page Ad + 1 Email Emails reach 15,000 sporting & event organizers. 100% SOV. Participants select LTA MEMBER RATE email send dates and supplies creative. Full page $2,400 1/2 page $1,800 Package 1 $6,000 AD SPECS Package 2 $4,200 Contact Tiffany Schultz at [email protected]. Package 3 $3,600 Media/Delivery Email ad materials to [email protected], emails must SPACE & MATERIALS DEADLINES specify program and company name in the subject line. Spring 2021 & 2022 - February 15th Fall 2021 - July 25, 2021
Ad Representative Pete Ciriello • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 108 Student Group Tour Individual Buy GROUP TOUR (TRADE)
Student Group Tour magazine blasts students into space, lights up the stage and puts STEAM learning at the forefront of educational travel. Three times per year, each issue provides information on the hottest destinations and attractions in the U.S. and Canada. With upcoming features like “Sports,” “Hands on History” and “Theatre”, you’ll become inspired with unforgettable, educational trip ideas. Student Group Tour connects you with the right people in student travel.
ISSUE ADDED VALUE April 2021 & 2022 All advertisers receive: August 2021 • Full web profile page within a searchable database and Itinerary Builder December 2021 with links to your email and website. MARKET/CIRCULATION • Digital magazine includes links to your website from your advertisement (please include your website on your art work) and from the advertiser list. 31,200 educators, student tour operators, homeschoolers who are decision makers EDITORIAL COVERAGE in student travel, including all buying Louisiana is covered within the Southeastern Regional Section. members of SYTA.
READER SERVICE INFO LTA MEMBER RATE All advertisers receive Reader Service Card leads, available 24/7 on your Group Tour portal. Full page $4,340 1/2 page $2,978 1/4 page $1,750 AD SPECS 1/6 page $1,170 Full page- live: 7.25”w x 9.75”h, trim: 8.375”w x 10.75”h, bleed:1/8 beyond trim (1/8 = .125) 1/2 page ad - 4.75”w x 7.25”h or 7.25”w x 4.75”h SPACE & MATERIALS DEADLINES 1/4 page ad - 2.25”w x 7.25”h or 7.25”w x 2.25”h April 2021 - Feb 1, 2021 1/6 page ad - 2.25”w x 4.75”h or 4.75”w x 2.25”h August 2021 - June 1, 2021 Send a CMYK, 300 dpi ad as an .EPS, .JPG or .TIF or press quality .PDF, all fonts December 2021 - October 1, 2021 embedded or converted to outlines. April 2022 - Feb 1, 2022
MEDIA/DELIVERY Email ad materials to [email protected], emails must specify program and company name in the subject line.
Ad Representative Alan Lininger • [email protected]
Contract or Insertion Order and Ad Materials are sent directly to LTA 109 Contract or Insertion Order and Ad Materials are sent directly to LTA 110 Contract & Reservation Form 1 If minimum participation requirements are not met for any HIGHLIGHTED SPONSORS program, LTA has the right to cancel that program. Girlfriend Getaways Participants will be notified. The rates reflected are for ____Spring 2021 ____Spring 2022 $______LTA members. Non-members may participate in any LTA ____1/8 page $2,400 ____1/4 page $4,800 ____1/2 page $9,600 program at a rate increase of 20%. Family Travel Planner- Multiple Magazine Insert ____February/March 2021 ____February/March 2022 $______Please complete and sign this contract form. ____1/8 page $6,500 ____1/4 page $13,000 ____1/2 page $26,000 Contact ______Fall Travel Newspaper & Online Insert Business ______September 2021 $______1/8 page $4,250 ____1/4 page $8,500 ____1/2 page $17,000 Address ______Spring Travel Newspaper & Online Insert City ______April 2021 ____April 2022 $______State ______Zip______1/8 page $4,250 ____1/4 page $8,500 ____1/2 page $17,000 Phone ______Fax______Compass Media Digital Display Campaign ____1500 Clicks $1,740 ____2500 Clicks $2,800 $______E-mail ______5000 Clicks $5,700 ____10,000 Clicks $10,850 Billing E-mail ______Compass Media Staycation Signature ______1100 Clicks $1,800 ____2100 Clicks $3,000 ____4250 Clicks $6,000 $______Date ______Compass Media Custom Festival/Event Promotion If you are an advertising agency, please complete the top ____1100 Clicks $1,800 ____2100 Clicks $3,000 ____4250 Clicks $6,000 $______section on behalf of your client and the bottom section for Compass Media Content & Clicks Campaign your agency. ____1500 Clicks $2,300 ____2500 Clicks $3,400 ____5000 Clicks $6,100 $______Contact ______Compass Media Digital Outdoor Campaign ____1500 Clicks $1,740 ____2500 Clicks $2,800 $______Business ______5000 Clicks $5,700 ____10,000 Clicks $10,850 Address ______Compass Media Display & Social Media Remarketing Campaign City ______1500 Clicks $1,740 ____2500 Clicks $2,800 $______5000 Clicks $5,700 ____10,000 Clicks $10,850 State ______Zip ______Compass Media Targeted Email Solutions Phone ______Fax ______$1,800 $______E-mail ______
LTA CAMPAIGNS Billing E-mail ______Golf Louisiana ____2021 Signature ______Full page $2,095 ____1/2 page $1,295 ____1/4 page $795 $______Date ______2022 ____Full page $2,305 ____1/2 page $1,425 ____1/4 page $875 PAYMENT INFORMATION Louisiana Attractions Program Check (made payable to LTA)______Bill Me______June/July 2021 ____June/July 2022 $______Credit Card: Circle Type of Card ____1/4 page $495 ____1/2 page $855 ____Full page $1,526 ____Basic listing $212 ____Photo listing $356 ____Coupons $360 Master Card Visa American Express Discover ____Breweries $315 Amount to charge $______Louisiana Christmas Campaign Card # ______October 2021 $______Full page $1,350 ____1/2 page $825 ____1/4 page $495 Expiration date:______CVV:______Photo Listing $350 ____Basic Listing $200 ____Calendar Listing $150 Name as it appears on card: Louisiana Culinary Trails ____Platinum $14,500 ____Gold $6,000 ____Silver $3,000 $______Emerald $25,000 Billing address for card:______Louisiana Fishing & Outdoor Adventures Program ______2021 ____2022 ____Platinum $5,000 ____Gold $3,250 ____Silver $1,750 $______Signature:______Photo Listing $375 ____Basic Listing $250 Date: ______1/2 page $950 ____1/4 page $550 ____Charter rate $325
LTA • Baton Rouge, LAContract • 225-346-1857 or Insertion Order • faxand Ad225-410-2272 Materials are sent • directlylouisianatravelassociation.org to LTA 111 Contract or Insertion Order and Ad Materials are sent directly to LTA 112 Contract & Reservation Form 2 If minimum participation requirements are not met for any TRADE AND TRAVEL SHOWS program, LTA has the right to cancel that program. Bank Travel Brochure Participants will be notified. The rates reflected are for ____Feb 2021 ____Feb 2022 $______Full page $750 ____1/2 page $400 ____Listing $100 LTA members. Non-members may participate in any LTA program at a rate increase of 20%. Faith Travel Brochure ____September 2021 ____September 2022 $______Please complete and sign this contract form. ____Full page $750 ____1/2 page $400 ____Listing $100 Contact ______Student Youth Travel Association Pamphlet Business ______Aug 2021 ____Aug 2022 $______Full page $750 ____1/2 page $400 ____Listing $100 Address ______STS Domestic Showcase Brochure City ______February 2021 ____February 2022 $______Full page $750 ____1/2 page $400 ____Listing $100 State ______Zip______Phone ______Fax______American Bus Association Brochure ____January 2021 ____January 2022 $______E-mail ______Full page $750 ____1/2 page $400 ____Listing $100 Billing E-mail ______Digital Visitor Center Program ____New Participants $895 $______Signature ______Current Participants $345 Date ______Digital ONLY $695 If you are an advertising agency, please complete the top ____Upgrade to Featured Brochure $300/quarter ____Banner Ads $600/quarter section on behalf of your client and the bottom section for ____Banner Ads $2,000/year your agency. Visitor Center Distribution Program Contact ______One panel rack card (no larger than a 4” x 9”) $475 $______Business ______2-3 panel brochure (no larger than a 4” x 9”) $575 ____Multiple page brochure (no larger than a 4” x 9”) $685 Address ______Digest/Full size $790 ____One-time distribution (max 5,000 brochures) $275 City ______Brochure & Rack Card Printing State ______Zip ______Rack Card 2 Panel (8”x9”) $______Phone ______Fax ______10,000 - $970 ____10,000 - $1,100 ____15,000 - $1,175 ____15,000 - $1,365 E-mail ______25,000 - $1,380 ____25,000 - $1,625 ____50,000 - $2,010 ____50,000 - $2,325 Billing E-mail ______Signature ______3 Panel (8.5”x11”) 4 Panel (8.5”x14”) ____10,000 - $1,275 ____10,000 - $1,375 Date ______15,000 - $1,535 ____15,000 - $1,665 PAYMENT INFORMATION ____25,000 - $1,795 ____25,000 - $1,885 ____50,000 - $2,700 ____50,000 - $3,005 Check (made payable to LTA)______Bill Me______
RESEARCH OPPORTUNITIES Credit Card: Circle Type of Card AirDNA DMO Solutions Master Card Visa American Express Discover Option 1 ___Silver $4,200 ___Gold $6,480 $______Option 2 $1,440 ___Option 3 $600 Amount to charge $______Option 4 ___Bronze $2,640 ___Silver $5,280 ___Gold $6,600 Card # ______Bullseye by RMG Expiration date:______CVV:______$7,500 ____$12,500 $______Name as it appears on card: Social Media Audit and Creative Toolkit ____Option 1 $3,200 ____Option 2 $4,800 ____Option 3 $6,400 $______
STR Report Billing address for card:______$1,000 $______UberMedia by MADDEN MEDIA Signature:______$8,360 ____$12,320 $______Date: ______
LTA • Baton Rouge, LAContract • 225-346-1857 or Insertion Order • andfax Ad 225-410-2272 Materials are sent • directly louisianatravelassociation.org to LTA 113 Contract or Insertion Order and Ad Materials are sent directly to LTA 114 Contract & Reservation Form 3 If minimum participation requirements are not met for any RADIO program, LTA has the right to cancel that program. Spotify by ReachLocal Participants will be notified. The rates reflected are for ____Option 1 $2,400 ____Option 2 $4,500 ____Option 3 $6,600 $______LTA members. Non-members may participate in any LTA TV program at a rate increase of 20%. Gray Media TV Promotion Please complete and sign this contract form. ____Option 1 $3,750 ____Option 2 $6,350 ____Option 3 $9,000 $______Option 4 $13,000 ____Option 5 $17,000 Contact ______OTT Targeting Business ______$2,950 $______Address ______MEDIA BUNDLES City ______Gray Media’s Multimedia Promotion _____$3,000 $______State ______Zip______Louisiana Press Staycation Bundles Phone ______Fax______Gold $3,600 ____Silver $2,700 ____Bronze $2,300 $______E-mail ______MADDEN MEDIA’s Staycation Bundle Billing E-mail ______Bronze $5,000 ____Silver $9,600 ____Gold $14,500 $______Signature ______Nexstar Broadcasting, TV & Digital Bundles ____Option 1 $4,025 ____Option 2 $5,750 ____Option 3 $10,000 $______Date ______Option 4 $11,500 ____Option 5 $13,000 If you are an advertising agency, please complete the top Where Magazine, Print & Digital Bundle section on behalf of your client and the bottom section for ____Option 1 $600 ____Option 2 $900 ____Option 3 $1,200 $______your agency. MAGAZINES Contact ______Culinary Business ______Food Network ____April 2021 ____Oct 2021 ____April 2022 $______Address ______1/8 page $2,438 ____1/4 page $4,875 ____1/2 page $9,750 City ______Hoffman Media Power Buy State ______Zip ______Jan/Feb 2021 ____Mar/Apr 2021 ____ May/June 2021 $______July/Aug 2021 ____Sept 2021 ____Sept/Oct 2021 Phone ______Fax ______Nov/Dec 2021 ____Jan/Feb 2022 ____Mar/Apr 2022 ____May/June 2022 E-mail ______1/2 page $8,740 ____1/4 page $4,830 Billing E-mail ______Louisiana Cookin’ Signature ______Jan/Feb 2021 ____Mar/Apr 2021 ____ May/June 2021 $______July/Aug 2021 ____Sept/Oct 2021 ____Nov/Dec 2021 Date ______Jan/Feb 2022 ____Mar/Apr 2022 ____ May/June 2022 PAYMENT INFORMATION ____1/4 page $1,059 ____1/3 page $1,355 ____1/2 page $1,761 ____Full page $2,709 Check (made payable to LTA)______Bill Me______*Make note if you have multiple buys for discounted rates______Credit Card: Circle Type of Card Louisiana Kitchen Master Card Visa American Express Discover ____Jan/Feb 2021 ____Mar/Apr 2021 ____ May/June 2021 $______July/Aug 2021 ____Sept/Oct 2021 ____Nov/Dec 2021 Amount to charge $______Jan/Feb 2022 ____Mar/Apr 2022 ____ May/June 2022 ____1/6 page $680 ____1/4 page $1,122 ____1/3 page $1,360 Card # ______1/2 page $2,040 ____1/2 spread $3,672 ____1/2 page jr. $2,210 Expiration date:______CVV:______2/3 page $2,380 ____Full page $3,400 *Make note if you have multiple buys for discounted rates______Name as it appears on card:
Culture ______64 Parishes Billing address for card:______Winter 2020/2021 ____Spring 2021 ____Summer 2021 $______Fall 2021 ____Winter 2021/2022 ____Spring 2022 ______Summer 2022 ____1/4 page $780 ____1/2 page $1,140 ____Full page $1,725 Signature:______Regular column $250 ____Feature story $550 Date: ______
LTA • Baton Rouge, LAContract • 225-346-1857 or Insertion Order • andfax Ad 225-410-2272 Materials are sent • directly louisianatravelassociation.org to LTA 115 Contract or Insertion Order and Ad Materials are sent directly to LTA 116 Contract & Reservation Form 4 If minimum participation requirements are not met for any Oxford American ____Spring 2021 ____Summer 2021 ____Fall 2021 $______program, LTA has the right to cancel that program. ____Music 2021 ____Spring 2022 ____Summer 2022 Participants will be notified. The rates reflected are for Premium Placements ____Full page $1,650 ____Spread $3,200 LTA members. Non-members may participate in any LTA Covers ____Inside Back $2,150 ____Inside Front $2,350 ____Back Cover $2,500 program at a rate increase of 20%. Special Sections ____Full page $1,500 ____1/2 page $1,050 ____1/3 page $750 ____1/4 page $450 Please complete and sign this contract form. Lifestyle Contact ______AARP,The Magazine ____Apr/May 2021 ___Oct/Nov 2021 ____Apr/May 2022 $______Business ______1/8 page $2,313 ____1/4 page $4,625 ____1/2 page $9,250 Address ______Garden & Gun City ______Feb/Mar 2021 ____Oct/Nov 2021 $______1/4 page $6,650 ____1/2 page $13,300 State ______Zip______Feb/Mar 2022 Phone ______Fax______1/4 page $6,850 ____1/2 page $13,700 E-mail ______Houstonia Magazine ____Dec-Feb 2020/2021 ____March-May 2021 ____June-August 2021 $______Billing E-mail ______Sept-Nov 2021 ____Dec-Feb 2021/2022 ____March-May 2022 ____June-August 2022 Signature ______1/6 page $1,200 ____1/3 page $2,600 ____1/2 page $4,450 Date ______2/3 page $5,450 ____Full page $7,800 If you are an advertising agency, please complete the top okra Magazine section on behalf of your client and the bottom section for ____Fall/Winter 2020/2021 ____Winter/Spring 2021 ____Spring/Summer 2021 $______your agency. ____Summer/Fall 2021 ____Fall/Winter 2021/2022 ____Winter/Spring 2022 ____Spring/Summer 2022 Contact ______1/2 page $2,200 ____Full page $3,550 ____Back Cover $4,790 Business ______Inside Back Cover $4,260 ____Inside Cover Spread $6,390 Address ______Southern Living Co-op ____May 2021 ____May 2022 $______City ______1/8 page $3,650 ____1/4 page $7,300 ____1/2 page $14,600 State ______Zip ______Texas Monthly Co-op Phone ______Fax ______March 2021 ____Sept 2021 ____March 2022 $______1/8 page $1,525 ____1/4 page $3,050 ____1/2 page $6,100 E-mail ______Outdoors Billing E-mail ______BirdWatching Magazine Signature ______Apr 2021 ____ Oct 2021 ____Apr 2022 $______1/6 page $680 ____1/3 page $1,300 Date ______PAYMENT INFORMATION Outdoor Photographer Magazine ____May 2021 ____September 2021 ____May 2022 $______Check (made payable to LTA)______Bill Me______1/6 page $1,150 ____1/3 page $2,300 Credit Card: Circle Type of Card ROVA-The Magazine for Epic Road Trips ____Feb 2021 ____ Apr 2021 ____June 2021 $______Master Card Visa American Express Discover ____Oct 2021 ____Feb 2022 ____Apr 2022 Amount to charge $______June 2022 ____1/4 page $1,900 ____1/2 page $2,900 ____Full page $4,500 Card # ______South Coast Golf Guide Expiration date:______CVV:______January 2021 ____ May 2021 ____September 2021 $______January 2022 ____May 2022 Name as it appears on card: ____Full page $1,665 ____1/2 page $1,035 ______Travel Billing address for card:______AAA Southern Traveler ____Winter 2021 ____Spring 2021 ____Summer 2021 $______Fall 2021 ____Winter 2022 ____Spring 2022 Signature:______1/6 page $1,059 ____1/3 page $2,095 ____1/2 page $3,000 ____2/3 page $3,700 ____Full page $5,300 Date: ______
LTA • Baton Rouge, LAContract • 225-346-1857 or Insertion Order • andfax Ad 225-410-2272 Materials are sent • directly louisianatravelassociation.org to LTA 117 Contract or Insertion Order and Ad Materials are sent directly to LTA 118 Contract & Reservation Form 5 If minimum participation requirements are not met for any AAA TX Journey ____Jan/Feb 2021 ____Mar/Apr 2021 ____May/June 2021 $______program, LTA has the right to cancel that program. ____July/Aug 2021 ____Sept/Oct 2021 ____Nov/Dec 2021 Participants will be notified. The rates reflected are for ____Jan/Feb 2022 ____ Mar/Apr 2022 ____May/June 2022 LTA members. Non-members may participate in any LTA ____1/6 page $2,500 ____1/3 page $5,000 program at a rate increase of 20%. American Road Magazine Please complete and sign this contract form. ____Spring 2021 ____ Autumn 2021 ____Spring 2022 $______1/8 page $485 ____1/4 page $970 ____1/2 page $1,940 Contact ______NEWSPAPER Business ______Louisiana Newspaper Program Address ______Ad week runs Sunday-Saturday, any week Jan 2021-June 2022 $______2x4 One Region $720 ____2x4 Two Region $1,380 ____2x4 Statewide $1,880 City ______2x6 One Region $1,090 ____2x6 Two Region $1,890 ____2x6 Statewide $2,590 ____3x7 One Region $1,670 ____3x7 Two Region $3,100 ____3x7 Statewide $4,200 State ______Zip______DIGITAL Phone ______Fax______225 Magazine Digital E-mail ______Option 1 $450 ____Option 2 $650 $______Billing E-mail ______AARP Digital Campaign ____250,000 imp. $3,800 ____500,000 imp. $8,000 $______Signature ______750,000 imp. $11,250 ____1,000,000 imp. $15,000 Date ______ADARA Digital Campaign If you are an advertising agency, please complete the top ____Option 1 $5,750 ____Option 2 $11,000 $______section on behalf of your client and the bottom section for your agency. AJR’s AAA eNewsletter Campaigns AAA Texas Journey eNewsletter $______Contact ______Sponsored Content $10,500 ___Video Add On $3,000 ___Banner Ad $5,500 ___Property/Business Showcase $3,000 Business ______Event Box Listing $2,000 ___Text Link $1,250 Address ______AAA Your Traveler eNewsletter $______Sponsored Content $5,500 ___Video Add On $3,000 City ______Banner Ad $3,000 ___Property/Business Showcase $2,000 ___Event Box Listing $1,500 ___Text Link $1,000 State ______Zip ______AJR’s Retarget Exclusive Audience Phone ______Fax ______Display Campaign $5,750 ___Native Campaign $6,670 $______E-mail ______AJR’s Reach Travel Intenders with Programmatic Out of Home Billing E-mail ______One Month Campaign $5,750 ___Three Month Campaign $16,000 $______Signature ______AJR’s Reach Exclusive 1st Party Audience-Facebook/Instagram ___Single Ad/Carousel Ad $1,725 ___Social Video $2,300 $______Date ______PAYMENT INFORMATION Atlanta Journal Constitution Digital Campaign ____Homepage $9,000 ____Daily Article $4,200 $______Check (made payable to LTA)______Bill Me______312,500 imp. $2,800 ____833,333 imp. $6,000 ____2 million imp. $11,000 Credit Card: Circle Type of Card Canadian Focused Digital Campaign ____Bronze $3,000 ____Silver $5,400 ____Gold $7,000 $______Master Card Visa American Express Discover Country Roads Content Campaigns Amount to charge $______Package 1- 6 months $12,960 ____Package 1- 12 months $24,300 $______Card # ______Package 2- Option A $11,286 ____Package 2- Option B $16,686 Expiration date:______CVV:______Country Roads Digital Campaigns ____Package 1 $2,250 ____Package 2 $1,300 ____Package 3 $825 $______Name as it appears on card: Expedia ______Option 1 $11,000 ____Option 2 $16,000 $______Billing address for card:______Garden & Gun Digital Campaign ______Option 1 $6,000 ____Option 2 $6,000 $______Option 3 $6,500 ____Option 4 $10,500 ____Option 5 $11,000 Signature:______Geofencing Campaign Date: ______$5,000 $______
LTA • Baton Rouge, LAContract • 225-346-1857 or Insertion Order • andfax Ad 225-410-2272 Materials are sent • directlylouisianatravelassociation.org to LTA 119 Contract or Insertion Order and Ad Materials are sent directly to LTA 120 Contract & Reservation Form 6 If minimum participation requirements are not met for any Hearst Media program, LTA has the right to cancel that program. ____Program 1 $3,000 ____Program 2 $6,000 $______Program 3 $8,500 ____Program 4 $11,000 Participants will be notified. The rates reflected are for LTA members. Non-members may participate in any LTA Hoffman Culinary Display Campaign program at a rate increase of 20%. ____Option 1 $2,400 ____Option 2 $4,100 $______Hoffman Media Custom Content Please complete and sign this contract form. ____Program 1 $2,900 ____Program 2 $4,400 $______Contact ______Houston Chronicle Display Campaign Business ______Program 1 $1,150 ____Program 2 $2,300 $______Program 3 $5,500 ____Program 4 $8,600 Address ______Lonely Planet Digital Campaigns City ______Program 1 $3,000 ____Program 2 $6,000 ____Program 3 $8,700 $______State ______Zip______Louisiana News Sites Program 1 - Ads live for 30 days $______Phone ______Fax______NOLA.com $1,600 ____houmatoday /dailycomet $1,400 ____americanpress.com $1,200 ____theadvocate.com $1,400 E-mail ______La Gannet sites $3,850 Billing E-mail ______Program 2 - Ads live for 30 days - Statewide Online Network ____Option 1 $1,090 ____Option 2 $2,185 Signature ______Option 3 $3,280 ____Option 4 $4,370 Date ______Madden’s Remarketing & Prospecting Campaign If you are an advertising agency, please complete the top ____Bronze $3,540 ____Silver $4,700 ____Gold $9,000 $______section on behalf of your client and the bottom section for Madden’s Video Remarketing Campaign your agency. ____Bronze $2,100 ____Silver $3,300 ____Gold $5,100 $______Contact ______NOLA Media Custom Campaigns ____Package 1 $1,075 ____Package 2 $3,225 $______Business ______Package 3 $6,000 ____Package 4 $6,000 Address ______Southern Living Online _____Package 1 $11,000 ____Package 2 $6,000 $______City ______Texas Monthly Digital Campaign State ______Zip ______Program 1 $6,000 ____Program 2 $4,800 ____Program 3 $4,800 $______Program 4 $6,000 ____Program 5 $1,600 ____Program 6 $2,300 Phone ______Fax ______Program 7 $3,050 E-mail ______The Outbound Collective Billing E-mail ______Program 1 $3,350 ____Program 2 $4,800 ____Program 3 $7,000 $______TravelAlerts Canadian Digital Campaigns Signature ______Program 1 $4,000 ____Program 2 $7,000 ____Program 3 $10,000 $______Date ______
TravelSpike Digital Campaigns PAYMENT INFORMATION ____Program 1 $4,000 ____Program 2 $5,750 $______Program 3 $8,500 ____Program 4 $11,000 Check (made payable to LTA)______Bill Me______TripChat Campaigns Credit Card: Circle Type of Card ____Standard $690 ____Plus $912 ____Premium $1,362 $______Master Card Visa American Express Discover MEETING PLANNING DIGITAL Amount to charge $______Group Tour Media’s Eblast Sponsored Content ____Option 1 $1,650 ____Option 2 $1,650 $______Card # ______
Group Tour Media’s OnTarget Remarketing Campaign Expiration date:______CVV:______$2,825 $______Name as it appears on card: Meetings Content Activation by Connect _____$8,500 $______SportsEvents Digital Campaign Billing address for card:______Program 1 $780 ____Program 2 $540 $______DIRECTORY AND GUIDES Signature:______Good Sam RV Travel Guide Series 2022 ____1/12 page $1,250 ____1/6 page $2,500 $______Date: ______
LTA • Baton Rouge, LAContract • 225-346-1857 or Insertion Order • andfax Ad 225-410-2272 Materials are sent • directly louisianatravelassociation.org to LTA 121 Contract or Insertion Order and Ad Materials are sent directly to LTA 122 Contract & Reservation Form 7 If minimum participation requirements are not met for any TRADE PROGRAMS Connect Magazine program, LTA has the right to cancel that program. ____Spring 2021 ____Fall 2021 ____Spring 2022 $______Participants will be notified. The rates reflected are for ____1/2 page $3,450 ____Full page $5,175 LTA members. Non-members may participate in any LTA Connect Sports program at a rate increase of 20%. ____Spring 2021 ____Fall 2021 ____Spring 2022 $______Please complete and sign this contract form. ____1/2 page $3,450 ____Full page $5,175 Contact ______ConventionSouth ____Feb 2021 ____March 2021 ____April 2021 $______Business ______September 2021 ____Feb 2022 ____March 2022 ____April 2022 Address ______1/8 page $550 ____1/4 page $1,100 ____1/2 page $2,200 City ______Destinations ____Jan/Feb 2021 ____March/April 2021 ____Sept/Oct 2021 $______State ______Zip______Jan/Feb 2022 ____March/April 2022 ____1/8 page $490 ____1/4 page $980 ____1/2 page $1,960 Phone ______Fax______Group Tour Magazine E-mail ______Feb 2021 ____May 2021 ____Aug 2021 $______Nov 2021 ____Feb 2022 ____May 2022 Billing E-mail ______1/6 page $1,200 ____1/4 page $1,970 ____1/2 page $2,935 ____Full page $4,265 Signature ______Group Travel Leader Date ______Jan 2021 ____March 2021 ____Sept 2021 $______If you are an advertising agency, please complete the top ____Jan 2022 ____March 2022 ____1/6 page $900 ____1/3 page $1,434 ____1/2 page $2,400 section on behalf of your client and the bottom section for ____2/3 page $3,000 ____Full page $3,570 your agency. Leisure Group Travel Contact ______April 2021 ____October 2021 ____December 2021 $______April 2022 Business ______1/6 page $900 ____1/4 page $1,692 ____1/3 page $2,250 ____1/2 page $2,904 ____Full page $4,790 Address ______City ______LTA AAA E-Newsletter ___January 2021 ____June 2021 ___October 2021 $______State ______Zip ______January 2022 ____June 2022 ___Side Banner $295 ____Advertorial Section $395 Phone ______Fax ______LTA Group Travel E-Newsletter E-mail ______January 2021 ____March 2021 ____June 2021 $______Oct 2021 ____January 2022 ____March 2022 Billing E-mail ______June 2022 ____Side Banner $275 ____Advertorial Section $525 Signature ______Date ______Meetings Today ____April 2021 ____July 2021 ____August 2021 $______PAYMENT INFORMATION ____December 2021 ____April 2022 ____1/4 page $1,200 ____1/2 page $2,400 Check (made payable to LTA)______Bill Me______Credit Card: Circle Type of Card Reunions Workbook ____Mar/Apr 2021 ____Mar/Apr 2022 $______Master Card Visa American Express Discover ____Full page + 2-page content $4,300 ____1/2 page + 1.5-page content $3,300 ____Full page $1,670 Amount to charge $______SportsEvents Card # ______March 2021 ____June 2021 ____ Dec 2021 $______March 2022 ____June 2022 Expiration date:______CVV:______1/8 page $450 ____1/4 page $900 ____1/2 page $1,800 Name as it appears on card: Sports Travel ______Spring 2021 ____Fall 2021 ____Spring 2022 $______Full page $2,400 ____1/2 page $1,800 Billing address for card:______Package 1 $6,000 ____Package 2 $4,200 ____Package 3 $3,600 ______Student Group Tour Magazine ____April 2021 ____Aug 2021 ____Dec 2021 $______Signature:______April 2022 ____1/6 page $1,170 ____1/4 page $1,750 ____1/2 page $2,978 Date: ______Full page $4,340
LTA • Baton Rouge, LAContract • 225-346-1857 or Insertion Order • andfax Ad 225-410-2272 Materials are sent • directly louisianatravelassociation.org to LTA 123
Contract or Insertion Order and Ad Materials are sent directly to LTA 124 NOTES ______
______
______
______
______
______
______
______
______
______
______
______
______
______
______
______
______
______
______
______
______
______
______
______
Contract or Insertion Order and Ad Materials are sent directly to LTA 125 NOTES ______
______
______
______
______
______
______
______
______
______
______
______
______
______
______
______
______
______
______
______
______
______
______
______
Contract or Insertion Order and Ad Materials are sent directly to LTA 126 Contract or Insertion Order and Ad Materials are sent directly to LTA 127 LTA STAFF
Jill Kidder, President/CEO [email protected]
Laine Garner, Vice President of Membership and Education [email protected]
Laura Cating, Vice President of Communications Marketing and Advocacy [email protected]
Kathleen Rainey, Finance Director [email protected]
Tiffany Schultz, Marketing Director [email protected]
Natalie Clay Hutchinson, Graphic Designer [email protected]
Charlie Waltman, Membership & Marketing Manager [email protected]
Josie Evans, Membership Services Manager [email protected]
Madeline Brown, Communications Manager [email protected]
Baton Rouge, LA | 225-346-1857 | Fax 225-410-2272 | louisianatravelassociation.org
Contract or Insertion Order and Ad Materials are sent directly to LTA 128