The Interrelationship Between Professionalisation and Commercialisation in International Sport Fédérations

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The Interrelationship Between Professionalisation and Commercialisation in International Sport Fédérations Unicentre CH-1015 Lausanne http://serval.unil.ch Year : 2018 The interrelationship between professionalisation and commercialisation in international sport fédérations Clausen Josephine Clausen Josephine, 2018, The interrelationship between professionalisation and commercialisation in international sport fédérations Originally published at : Thesis, University of Lausanne Posted at the University of Lausanne Open Archive http://serval.unil.ch Document URN : urn:nbn:ch:serval-BIB_E6CDFE007E723 Droits d’auteur L'Université de Lausanne attire expressément l'attention des utilisateurs sur le fait que tous les documents publiés dans l'Archive SERVAL sont protégés par le droit d'auteur, conformément à la loi fédérale sur le droit d'auteur et les droits voisins (LDA). A ce titre, il est indispensable d'obtenir le consentement préalable de l'auteur et/ou de l’éditeur avant toute utilisation d'une oeuvre ou d'une partie d'une oeuvre ne relevant pas d'une utilisation à des fins personnelles au sens de la LDA (art. 19, al. 1 lettre a). A défaut, tout contrevenant s'expose aux sanctions prévues par cette loi. Nous déclinons toute responsabilité en la matière. Copyright The University of Lausanne expressly draws the attention of users to the fact that all documents published in the SERVAL Archive are protected by copyright in accordance with federal law on copyright and similar rights (LDA). Accordingly it is indispensable to obtain prior consent from the author and/or publisher before any use of a work or part of a work for purposes other than personal use within the meaning of LDA (art. 19, para. 1 letter a). Failure to do so will expose offenders to the sanctions laid down by this law. We accept no liability in this respect. Institut des sciences du sport de l'UNIL (ISSUL) FACULTE DES SCIENCES SOCIALES ET POLITIQUES INSTITUT DES SCIENCES DU SPORT The interrelationship between professionalisation and commercialisation in international sport federations THESE DE DOCTORAT Présentée à la Faculté des sciences sociales et politiques de l’Université de Lausanne pour l’obtention du grade de Docteure ès sciences du sport et de l’éducation physique par Josephine Clausen Directeur de thèse Professeur Emmanuel Bayle Jury Professeur Jean-Loup Chappelet Professeur Siegfried Nagel Professeur Fabien Ohl Professeur Milena Parent Lausanne 2018 Institut des sciences du sport de l'UNIL (ISSUL) FACULTE DES SCIENCES SOCIALES ET POLITIQUES INSTITUT DES SCIENCES DU SPORT The interrelationship between professionalisation and commercialisation in international sport federations THESE DE DOCTORAT Présentée à la Faculté des sciences sociales et politiques de l’Université de Lausanne pour l’obtention du grade de Docteure ès sciences du sport et de l’éducation physique par Josephine Clausen Directeur de thèse Professeur Emmanuel Bayle Jury Professeur Jean-Loup Chappelet Professeur Siegfried Nagel Professeur Fabien Ohl Professeur Milena Parent Lausanne 2018 UNIL lUniversité de Lausanne Facu lté dtrs sct0nct"s :;üe i-,"l Ins {} t tr}t l ¡ti {.lf:il, Madame Joséphine CLAUSEN, Titulaire d'un double Masters en Relations Economiques Internationales de l'Université Paris-Est Créteil et de la Albert-Ludwigs-Universität à Freiburg soutiendra en vue de l'obtention du grade de docteure ès Sciences du sport et de l'éducation physique sa thèse intitulée <<The interrelationship between professionalisation and commercialisation in international sport federations Cette soutenance aura lieu Mercredi 21 février 2018 à 15h. Bâtiment Amphimax' salle 414 1015 Lausanne Président : M. Jean-Philippe LERESCHE, Professeur, Doyen de la Faculté Directeur de thèse : M. Emmanuel BAYLE, Professeur à l'Université de Lausanne Membres du jury : M. Jean-Loup CHAPPELET, Professeur à l'Université de Lausanne M. Siegfried NAGEL, Professeur à l'Université de Berne M. Fabien OHL, Professeur à l'Université de Lausanne Mme Milena PARENT, Professeure à I'Université d'Ottawa L'entrée est Publique Le DoYen de la Faculté des Sciences sociales et Politiques Résumé Ce travail s’intéresse à la professionnalisation et la commercialisation des fédérations sportives internationales (FIs) partant du constat de l’absence quasi-totale de réflexion académique sur la définition ainsi que les impacts de la professionnalisation et de la commercialisation dans ces dernières. Considérant le nombre croissant d’employés dans ces FIs, des revenus commerciaux parfois importants et des redistributions souvent opaques, l’absence d’études académiques est d’autant plus étonnante. Le quadruple objectif de cette thèse est de conceptualiser la professionnalisation et la commercialisation dans le contexte des FIs, de décrire l’état actuel de professionnalisation et de commercialisation basé sur l’analyse de 22 FIs olympiques, d’investiguer le lien entre la professionnalisation et la commercialisation, et d’identifier les impacts managériaux de ces deux concepts sur les FIs. Ceci est abordé au moyen de trois questions principales : 1) Qu’est-ce qui favorise et qu’est-ce qui empêche la professionnalisation des FIs ? 2) Quels facteurs influencent la commercialisation des FIs ? 3) Quels sont les impacts managériaux de la professionnalisation et de la commercialisation des FIs ? La théorie néo-institutionnelle et les études de cas se sont avérées particulièrement utiles pour répondre aux trois questions et ainsi mieux comprendre le fonctionnement actuel des FIs. Les résultats, obtenus par l’analyse qualitative de contenu et l’analyse quali-quantitative comparée de 34 interviews semi-structurés et de documents, montrent qu’une professionnalisation systémique dans les FIs est actuellement encore limitée à la dimension des individus. En termes de structures et procédures, le manquent fréquent de mécanismes efficaces de contrôle (interne et externe) a contribué à de multiples scandales de gouvernance. Par suite de ces scandales, l’augmentation des pressions institutionnelles et les appels à une régulation accrue des FIs sont à l’origine d’une tendance à la déprofessionnalisation. Une classification des FIs olympiques en quatre types idéaux est proposée: les dominants, les marginalisés, les innovateurs et les traditionalistes. Plusieurs implications managériales liées à la professionnalisation et la commercialisation des FIs sont ensuite discutées. Summary Academic reflections on the definitions and impacts of professionalisation and commercialisation in the context of international sport federations (IFs) are literally absent. Considering the growing number of employees in IFs, of commercial revenues and the often opaque redistribution of these revenues, the absence of academic research is all the more surprising. Based on this observation, this thesis focuses on the professionalisation and commercialisation of IFs. The thesis pursues four main objectives: conceptualise professionalisation and commercialisation in the context of IFs, describe the current state of IFs’ professionalisation and commercialisation based on the analysis of 22 Olympic IFs, investigate the interrelationship between professionalisation and commercialisation, and identify the impact of these two concepts on IFs. The objective is addressed by means of three research questions: 1) What are the drivers for and barriers to IFs’ professionalisation? 2) Which conditions influence IFs’ commercialisation? 3) What are the managerial implications of IFs’ professionalisation and commercialisation? To answer the three research questions and further the understanding of IFs’ current functioning, the application of the theory of new institutionalism and conducting multiple case studies have proved to be of significant value. Data from 34 semi-structured interviews and documents were analysed by means of qualitative content analysis and qualitative comparative analysis. Findings demonstrate that systemic professionalisation in IFs is presently still limited to the dimension of individuals. In terms of structure and procedures, the frequent lack of efficient control mechanisms (internal and external) has contributed to multiple governance scandals. As a consequence of these scandals, an increase of institutional pressure on IFs and calls for stricter regulations entail a trend of deprofessionalisation. A classification of IFs into four ideal types is suggested: the market dominators, the marginalised, the innovators, and the traditionalists. Several managerial implications related to IFs’ professionalisation and commercialisation are presented and discussed. Table of contents Acknowledgements ................................................................................................................................ 1 Statement of contribution ..................................................................................................................... 3 List of abbreviations .............................................................................................................................. 4 Tables and Figures ................................................................................................................................ 6 1. Introduction ................................................................................................................................... 8 1.1. Research context, topics and challenges ................................................................................... 8 1.1.1. Professionalisation ............................................................................................................ 9 1.1.2. Commercialisation
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