Talking-Machine-1912-12.Pdf

SINGLE COPIES, 10 CENTS VOL. VIII.No. 12. PER YEAR, ONE DOLLAR

Published Each Month by Edward Lyman Bill at 373 Fourth Avenue, New York, December 15, 1912

Vic tor-Victrola XVI, $200 Mahogany or quartered oak

The instrument by which the value of all musical instruments is measured

Entered as second class matter May 2, 1905, at the post office at New York, N. Y., under the act of Congress of March 3,1672. 2 THE TALKING MACHINE WORLD.

The Vitaphone Reproducing Device

Showing the Vitaphone Solid Wood Vibratory Arm A glance is sufficient to appreciate the novel construction of the Vitaphone reproducing device, but its pure round musical tone must be heard to realize the big step forward in the art of reproduction, introduced by the use of wood, the most resonant vibratory material known. Vitaphone dealers enjoy the advantage of : Tone without comparison, Splendidly built instruments, Novel, interesting and simple construction, Assured profits of a maintained selling price, and The protection of absolutely unassailable basic patents.

Plainfield, N. J. The Talking Machine World

Vol. 8.No. 12. New York, December 15, 1912. Price Ten Cents

that would prove mosteffectiveon thestage. Though now I have a fairly extensive repertoire, THE TALKING MACHINE SCORES IN VAUDEVILLE. I only use three songs and the dialogue at each Ihave recorded a neat Miss Adelaide Francis, a Clever Singing Comedienne, Has Utilized the Graphophone in show. For the encore in Which Tuneful Musical Numbers and Humorous littlespeechforreproduction onthe machine, a Very Excellent "Sister" Act, which, when assisted by a few .side remarks of Dialogue Are Indulgedin Between Miss Francis and Her Voice in the Machine-An "Act" That Wins Much Praise Wherever Heard for Originality and Finish. my own, appears to please the audience thoroughly. "I have been fortunate in that my enunciation is perfectly clear and that my voice is well suited Just about the time one begins to feel that thelate the playing of the records as to get a satis- for recording.This is a point that seems to have talking machine has reached the limit of its power factory effectin two-part work.In the course most impressed the critics, who have been most as an entertainer someone comes to the front with' of the experiments I made several hundred rec- kind to me.I tried out the act in the West, and a brand new idea and there is a new field openedords and tried all out carefully before I decided following thepresentation oftheactin New for that popular instrument.This time itis thethat the result was worthy of presentation to the York, am negotiatingfor some excellenttime Columbia graphophone that has made its bow as public. The difficultyin timing the records to over the larger circuits." a vaudeville performer and as an interesting and afraction ofasecond and securing a motor H. L. Willson, assistant manager of the Co- satisfactory half of a "sister act."The new actthat would ensure the record playing at the samelumbia Phonograph Co., together with several oth- using the graphophone, the conception of Missspeed at all times, was for some time quite dis- ersof the headquartersstaff of the company, Adelaide Francis, a clever young lady who has for couraging. Besidesthe making of the records witnessed the act during its presentation at the some years been appearing in vaudeville as a sing- there remained the choice of songs and patter Union SquareTheater. ing comedienne, had its New York premiere at Keith's Union Square Theatrelastweek, and though not strongly featured proved one of the ARGUMENTS AGAINST OLDFIELD BILL VOID strongest numbers on the bill.The act is billed InView of Recent Decisions of Supreme Court of the United States, Which Show That as "The Graphophone Girl," and has been fully Courts Can Prevent Abuse of Patent Laws. protected by copyright. In her act Miss Francis uses a standard model "I he recentdecision of the SupremeCourt of the confer immunity from a like condemnation, for the United States in the so-called Bathtub case, defi- reasons we have stated.And this we say without nitely bringing patent rights under the jurisdictionentering into the consideration of the distinction of the Sherman law,is of exceeding interest toof rights for which the Government contends be- this trade and leaves Mr. Oldfield and his support- tween a patented article and a patented tool used ers without excuses for the so-called anti-trust fea- in the manufacture of an unpatented article. Rights tures, which, as is well known, are practically all conferred by patents are indeed very definite and there is to the committee substitute bill introducedextensive, but they do not give any more than in Congress outside of the "Price Regulation" and other rightsauniversallicense against positive "Compulsory License" sections. prohibitions.The Sherman law is a limitation of This only demonstrates afresh that the courtsrights; rights which may be pushed to evil con- are abundantly able to prevent every abuse of thesequences and therefore restrained.* * * The patent laws. Inrecentdecisions this has beencomprehenisve and thorough character of the law proven, for the intolerable prolixity possible in the is demonstrated and its sufficiency to prevent eva- trial of patent infringement and the danger that the sions of its policy `by resort to ally disguise or sub- patent laws might afford refuge from the rigor of terfuge of form,' or the escape of its prohibitions the Sherman law to combinations and conspiracies 'by any indirection.'" in restraint of trade, has been definitely removed By this action of the Supreme Court, exercising in two recent rulings by the Supreme Court. its ordinary function of controlling trial procedure The decision in the now notorious Mimeograph and interpreting and enforcing the existing laws, case and the possible dangers in connection there- everyground on which the Oldfield bill has been with 'have been entirely removed, for the Supremesupported has 'disappeared. Miss 'Francis, "The Graphophone Girl." Count of the United States has eliminated this This situation was discussed and analyzed in bogie in the following words: an able way in a lengthy article in the New York graphophone equipped with a motor selected with "The added element of the case at bar cannot Sun of November 27. particular care for absolute regularity of action. A graphophone is placed on a pedestal on the stage and Miss Francis gives a short introductory talk, MORE HASTE; LESS SPEED. TALKING MACHINE EXPORTS. explaining what has been accomplishedinpro- Many Merchants Jump at Solutions of Busi-The Figures for October Presented-Reports ducing the act.The voice coming from the ma- ness Problems Without Testing Them for Show Increases for the Month. chine can be heard clearly throughout the entire Weaknesses-Plain CommonSenseNecessary theater, a testimonial to the wonderful enuncia- (Special to The Talking MachineWorld.) tion executed by the singer.Miss Francis refers In selling, says a man of wide commercial ex- Washington,D. C., Dec. 6, 1912. to the voice in the graphophone as her "sister." perience, the fundamental difficultyisfoundin In the summary of exports and imports of the Tuneful musical numbers and humorous dialogue the lack of any very clearly defined ideals, the lack commerce of the United States for the month of areindulgedin between Miss Francis and herof definite aims, the lack of clearly defined ends October (the latest period for which it has been voicein the machine. to be attained, the lack of appreciation of meth- compiled), which has just been issued by the Bu- "Just Dreams," "Tell That to Sweeney," and ods, of the limitations which surround us, of the reau of Statistics of the Department of Commerce "Beautiful Rag" were included in the repertoireethics that are behind the whole proposition. and Labor, the following interesting figures relat- of musical numbers, and for an encore Miss Fran- Then, there is the failure to apply cool judging to talking machines and supplies are set forth: ciscreated a good dealof laughter withher ment and plain common sense in sales problems. The total exports of talking machines, records witty remarks about the voice in the graphophone. I don't believe that in any other activity of human and supplies for October, 1912, amounted to $223,- The vocal numbers and the dialogue are timedlife thereisso much of impetuous activity as 307, as compared with $203,211 for the same month very carefully so that the voice of Miss Francisthere is in selling goods.The way people will of the previous year.The ten months' exporta- joins in perfectly and actually gives the impressionget a glimmer of an idea and immediately hoption oftalkingmachines,records andsuppiies that there are two persons on the stage. in and proceed to "start something" is astonishing, amounted to $2,040,836. Inspeaking of her new actto The Worldand the percentage of times that they back out representative, Miss Francis said:"The mana-and decide that it was wrong, is shamefully great KEEPING MEN SATISFIED. gers have for years been demanding something when we look over the whole field.There is an new for vaudeville, and thoughIhad appeared absence in sales departments generally of a recog- "I decided, when I first went into business. that as a singing'comedienne for some years, I decidednition that something that is a variation, and cer- the best policy would be to keep my men satisfied." thatI could discover a new way in which to in-tainly something thatisradically different from says a successful dealer."After looking into the terest the audiences. establishedpractice,ismerely something to be matter for some time I concluded that the bestpay- "Considerably over a year ago I conceived thetested out; an absence of the recognition of the ingproposition for me was to take good menat idea of using the graphophone in my act and im- fact that it is a lot cheaper to test it in a limited their own valuations. The one thing I have always mediately started to make 'suitable records.In the area, no matter how intensely you go at it in thatlistened to with respect has been a request from beginning even the recording experts laughed at limited area, than itis to dump it or the wholesuch a man for a raise in pay, and in about nine me.They thought it was impossible to so regu- ground and do it that way. cases out of ten I've given it," 4 THE TALKING MACHINE WORLD. ground floor a row of half a dozen demonstrating rooms will be built along the east side, while the DEALERS SHORT OF STOCK DESPITE EARLY ORDERS. west side will be decorated with the largest file of Calculations Regarding the Volume of Business inDetroit Have Been Upset-Dealers records in town. There are two entrances, one on Think Conditions Would Be Better If There Were More Distributers-Styles Most in each street. Demand Are Those Ranging from $50 Upward-Max Strasburg Co. in New Quar- "The only thing I am worrying about," said Mr. ters- Friendliest Feelings Existing Between Talking Machine Dealer's- Marked Strasburg, "is whether the jobbers will be able to Contrast to Those Which Prevail in Piano Trade-A Ridiculous Rumor. furnish me stock enough to do business with. While I have been featuring the Victors, I will have to push the Columbias more, for I must take care of (Specialto The Talking Machine World.) come," so the Columbia folks are cheerful.The my trade in some way, even if it comes to putting Detroit, Mich., Dec. 11, 1912. trade seems to have about doubled.November, in another line.In fact, for several weeks I have The talking machine situation in Detroit, as the generally a not over -brisk month, this year turnedbeen selling all the Columbias I can." holiday trade swings intoitsfull stride,is veryin the best record since December of last year. The Strasburg Co. took on the Columbia line similar to that of a year ago, in spite of all the Out in the State Columbia dealers all were prettyabout six months ago and of late has been advertis- efforts of the dealers to guard against it with ad-well supplied in anticipation of what was coming, ing it extensively. vance orders.Both Victor and Columbia dealers but even this early one or two of them have sent in Grinnell Bros., who are State jobbers for the are turning down orders for the highest priced ma- orders for a replenishing of stock. Edison as well as for the Victor, are having a bet- chines because they cannot get the goods to deliver. With the Columbia, as with the Victor, the stylester trade in Edisons than last year by a large per- The shortage in styles ranging from $50 to $150in that go best are those ranging from $50 upwards.centage. The Edisons have come to the front here price is almost asacute.In Grinnell Bros. a few Manager Johns is anxiously awaiting the arrival of very rapidly since the introduction of the hornless days ago a patron whose custom is highly valued the new Columbia grand, which is expected to dut styles.As in the other makes of talking machines, paid $75 cash for a machine to be delivered as a considerable of a swath here, especially if it gets in the high priced ones are in best favor. Christmas gift to a relative.There was none on as a brand new thing to show for Christmas trade. One good feature of the talking machine trade hal.dand no dcf;i:itc tidings as to when there would On the first of December Mr. Johns ordered allin Detroit is the marked degree of amity existing be.The man left his money, however, the order to shipments of every kind to come by express until among all the dealers.It often is remarked upon stand good until December 25.If the machine is December 25. The additional transportation charges because it is in such marked contrast to the condi- not delivered by that time he will cancel. will not be a drop in the bucket compared to thetions existing in the piano trade, where certain deal- A year ago all dealers resolved that they would loss of profits which would ensue if the machinesers hold aloof from the association and pay more salt away a good deal of stock a couple of months should be delayed en route. attention to fighting their competitors' lines than in advance and be prepared for the rush.The re- Detroit dealers are lucky in one respect.The they do to selling their own.In the talking ma- cent change in the Victors knocked out this scheme. lack of snow and the continuance of lake naviga-chine business the dealers are willing and glad to As a result the Victor dealers do not know justtion has resulted in the annual freight congestion help each other out if they happen to be in position how this year's holiday trade compares with that of being indefinitely postponed. The fond hope is thatto do so-their ability generally lying in the circum- a year ago, except that they are convinced by the it will be deferred at least until January. stances of one dealer being shy of goods and an- stringency of machines that it is heavier.All Vic- For the present the Columbia wholesale house other having a few machines to spare. tor dealers are sold out of the old models and none has discontinued the placing of additional agencies, A rumor has created considerable talk this week, can get the new ones as fast as he can sell them. having their hands full in taking care of the ones but nobody knows its foundation.It is to the effect "What we need," said one of the largest dealers already on their list. that some English concern has come forth witha in Detroit to The Talking Machine World, "is an The Max Strasburg Co., "the Victrola shop," has talking machine of a value of $200, which it pro- additional Victor jobber inthiscity, or anotherat last got possession of the new store it has beenposes to sell in the United States at $100, and sell too The deal was Westerndistributor.There arealtogether campaigning for since last spring. along withit16 -inch records containing Caruso, many talking machine dealers in Detroit and in closed very suddenly, Mr. Strasburg not knowing Patti, General Washington and Cleopatra or some- Michigan for one jobber to take care of, no matter until November 25 that he could get possession body equally as good allfor $1,in competition how hard and faithfully they may try.The money December 1.The new store adjoins the old one on with the 12 -inch $3 records of the American manu- we lose just now through inability to get goods isthe east, and a connection door was immediately cut facturers. lost forever.Itis money intended for Christmas through and the additional show window dressed To put it in the words of a jobber:"It is inter- gifts.If we don't get it merchants handling some up in approved Victrola style. esting, if true." other line of goods will get it and it never will The Strasburg Co. now has about three times the come our way again.I have appealed to about half space of the original store, and talking machine "Splitting the Other Four -fifths," a catalog de- thte Victor jobbers in the country for goods with space equal if not a bit larger than any other phono- voted to the Edison dictating machine, has been no success." graph store in the city.The corner location gives supplanted by a very artistic and interesting book IntheColumbia PhonographCo.,General's, a display window on Library avenue and two ofcalled "The Goose, The Typewriter and the Wiz- branch store, which handles the wholesale trade for them on Grand River avenue.In order to afford ard."This book analyzes dictation and shows that the entire State, arrangements were made to morestill more space for display and selling, Mr. Stras- by the use of an Edison dictating machine there is than take care of the volume of trade which created burg has moved his offices to the top of a couple considerable economy inthe production of cor- such a shortage in December of last year.But the of the demonstrating rooms. respondence.N. C. Durand, sales manager, re- demand has beat them out.It has considerably out- The basement goes with the new store and will ports a remarkable sales year with the Edison dic- stripped that of last year, and the "worst is yet to be used for demonstrating rooms.In the new store tating machines. nJustice To Our Regular Trade We Are Not Soliciting New Accounts This Season When the Demand Exceeds the Supply We feel under obligations to supply our own dealers' wants in so far as factory shipments will permit and not solicit new business which to supply would mean taking out of the mouths of our own regular trade goods needed by them and placing it in the hands of dealers who under ordinary circumstances look to their regular jobber for their goods. , Some jobbers look upon this outside trade as "velvet" but in taking it work hardship on their regular dealers who are loyal to them the year round. EASTERN SERVICE IS GOOD SERVICE. BUT ABOVE ALL IT IS JUST. EASTERN TALKING MACHINE COMPANY 177 TREMONT STREET, BOSTON, MASS. FOR EIGHTEEN YEARS TALKING MACHINES EXCLUSIVELY I THE TALKING MACHINE WORLD. 5

Victor-Victrola The entire musical trade owes a debt of Victor-Victrola X, $75 gratitude to the Victor-Victrola. Mahogany or oak This wonderfulinstrumentarousedthe Victor-Victrola XI, $100 Mahogany or oak public to a greater and more intelligent appreciation of the best in music, and in so doing gave to the music trade in general unprecedented prosperity. Never has the musical industry been on such a high plane as it occupies today. Never had the dealers such well located, splendidly equipped salesrooms-salesrooms for which Victor dealers in some instances pay annual rentals of from twenty thousand to thirty thousand dollars. Never was an instrument such a complete success as the Victor-Victrola, leading from one success to another still greater, offering better opportunities to dealers right along, and in which even at the present time every dealer can readily participate.

Victor Talking Machine Co., Camden, N. J., U. S. A. Berliner GramophoneCo.,Montreal, Canadian Distributors Victor-Victrola X1V, $150 ays use Victor Machines with Victor Records and Victor Needles-the Victor-Victrola XVI, $200 Mahogany or oak combination. There is no other way to get the unequaled Victor tone. Mahogany or quartered oak VICTOR DISTRIBUTORS Albany, N. Y. Finch & Hahn. a.Schmelzer Arms Co. Altoona, Pa. Elmira, N. Y Elmira Arms Co. Oklahoma City, Oki W. F. Frederick Piano Co. El Paso, Tex W. G. Walz Co. Omaha, Neb. A Hospe Co. Atlanta, Ga Elyea-Austell Co. Nebraska Cycle Co. Phillips & Crew Co. Galveston, Tex Thos. Goggan & Bros. Grand Rapids, Mlch.J.A. J. Friedrich. Peoria,Ill. Putnam -Page Co., Inc. Austin, Tex The Talking Machine Co., of Louis Buehn. Texas. Honolulu, T. H Bergstrom Music Co., Ltd. Philadelphia, Pa. Baltimore, Md Cohen & Hughes, Ine. C. J. Heppe & Son. Indianapolis, Ind StewartTalking Machine Co. Penn Phonograph Co., Inc. E. F. Droop & Sons Co. The Talking Machine Co. H. R. Eisenbrandt Sons. Jacksonville, Fla Florida Talking Machine Co. H. A. Weymann & Son, Inc. Bangor, Me Andrews Music House Co. Kansas City, Mo J. W. Jenkins Sons Music Co. Pittsburgh, Pa.....C. C. Mellor Co., Ltd. Birmingham,Ala.. Talking Machine Co. Schmelzer Arms Co. Standard Talking Machine Co. Boston,Mass Oliver Ditson Co Lincoln, Neb Ross P. Curtice Co The Eastern Talking Machine Portland, Me Cressey & Allen. O. K. Houck Piano Co. Co. Little Rock, Ark Portland, Ore. Sherman, Clay & Co. M. Steinert & Sons Co. Los Angeles, Cal Sherman, Clay & Co. Brooklyn. N. Y American Talking Machine Co. Richmond, Va The Corley Co., Inc. Louisville, Ky Montenegro-Riehm Music Co. W. D. Moses & Co. Buffalo, N. Y W. D. Andrews. Rochester, N. Y E. J. Chapman. Neal, Clark & Neal Co. Memphis, Tenn O.K.Houck Piano Co. The Talking Machine Co. Burlington, Vt American Phonograph Co. Milwaukee, Wis Wisconsin Talking Machine Co.Salt Lake City, UtahConsolidated Musie Co. Butte, Mont. Orton Brothers. Mobile, Ala Wm. H. Reynalds. San Antonio, Tex Thos. Goggan & Bros. Chicago,III Lyon & Healy. The Talking Machine Co. Montreal, Can Berliner Gramophone Co., Ltd.SanFrancisco,CalSherman, Clay & Co. The Rudolph Wurlitzer Co. Nashville, Tenn O. K. Houck Piano Co. Savannah, Ga Phillips & Crew Co. Cincinnati, 0. The Rddolph Wurlitzer Co. Newark, N. J Price Talking Machine Co. Seattle, Wash Sherman, Clay & Co. Cleveland, 0. The W. H. Buescher & Sons Co.New Haven, ConnHenry Horton. The Collister & Sayle Co. The Eclipse Musical Co. New Orleans, La Philip Werlein, Ltd. SiouxFails, S. D Talking Machine Exehange. Columbus, 0. Perry B. Whitsit Co. New York, N. Y Blackman Talking Machine Co.Spokane, Wash Sherman, Clay & Co. Sol. Bloom, Inc. St. Louis, Mo. The Aeolian Company of Mo. Dallas, Tex. Sanger Bros. Emanuel Blout. Koerher.Brenner Music Co. C. Bruno & Son, Ine. Denver, Colo. The Heat Music Co. I. Davega, Jr., Ine. St. Paul, Minn W. J.Dyer in The Knight-Camphell Music Co. S. B. Davega Co. & Hinrrobes. Des Moines, la... Chase& West. Chas. H. Ditson & Co. Syracuse, N. Y w.D. Andrews Co. Harger & Blish, Ine. Landay Brothers, Ine. The Whitney & Currier Co. Detroit, Mich. Grinnell Bros. New York Talking Machine Co.Toledo, 0 Silas E. Pearsall Co. Washington, D O.E. F. Droop & Sons Co. Dubuque, la. Harger & Blish, Inc. Benj. Switky. Robert C. Rogers Co. 6 THE TALKING MACHINE WORLD.

San Joaquin valleys.W. S. Gray, local manager forthe company,isinSacramento thisweek, DEALERS MAKE STRONG APPEAL FOR HOLIDAY TRADE. where he went to spend Thanksgiving. Conditions on thePacific Coast Excellent-Blue Amberol Records Have Given Edison Quite F.R. Anglemier, wholesale manager forthe an Impetus-New Edison Exhibit in Pacific Coast Cities-Columbia Demand Most Ac- Columbia Phonograph Co.,reports businessfor tive-Sherman, Clay & Co. Report Difficulty in Getting Enough Victrolas-Columbia November splendid inalllines, from the Eclipse Department at the Emporium to Open This Week-Other Items of Interest. to the De Luxe.The whole force at the local headquarters is rushed to get out the orders, which are coming in daily. (Special to 'file Talking Machine World.) tween Merced on the north and Bakersfield on the In no department of the Columbia Phonograph San Francisco, Cal., Nov. 29, 1912. south were invited to Fresno at the company's ex- Co. is more rapid progress being made than in the November was a very good month in the local pense and twenty-three ottt of a possible twenty- dictaphone department under Mr. Murray, who talking machine field, both for the jobbing and re- five responded.Twenty out of the twenty-three states that sales have more than doubled in the tail trade, regardless of whether Edison, Columbia placed orders for the new machine, which Mr.last year.Several large firms have installeda or Victor.All types of machines moved well, and Pommer considers quite a victory.The new ma- dictaphone correspondence in the last few months the prospects are brighter than ever for holidaychine was also shown inSacramento.and Stockton and a number are preparing to do so on the first trade.As the time draws nearer the inquiries last week.Mr. Pommer says he attended the of the year, when readjustments are in order gen- and reservations for holiday delivery are begin- meeting in Fresno out of curiosity; that his trav- erally.He also states that professional men are ning to come in great numbers.All the depart- elers have been telling him right along that the beginning to adopt the dictaphone. ments are making a strong appeal in the daily Edison had good support in the country districts, E. W. Scott, owner of the Victor and Columbia papers for holiday trade, by pointing out the fact and he wanted to find out for himself. He is now talking machine department at Kohler & Chase's, that atalking machine can be enjoyed by the convinced. made a short visit to the Eastern markets during whole family, will be enjoyed for the entire year E. W. Cyrus has been appointed sales manager the past month,,and while in Chicago he says he and for many Christmases to come. There is still for the home kinetoscope department of the Pa-had the opportunity ofvisiting several of the considerable apprehension that there will not be cific Phonograph Co., and J. F. Thompson, for- larger establishments, all of which seemed to be enough machines available to fill the demand, butmerly with the Clark Wise Co., has accepted thequite busy, but no busierinproportion to the the jobbers are doing their bestto get enough position of credit manager. population than they are in San Francisco.He is stock in the hands of the retailers so they will not Babson Bros. have also received one of the new better pleased with the local field than ever before. suffer from a shortage. Edison disc machines, which Manager Bailey says November business was very satisfactory andin- A. R. Pommer, manager of the Pacific Phono-is attracting much favorable attention.His people terestcontinues to grow in respect to machines graph Co., says the new Blue Amberol records have were getting alittleimpatient waiting for the for holiday gifts. given Edison business quite an impetus this month,new product, but now that they see just what it Sherman, Clay & Co. has arranged a very at- and now with a sample of the risc machine and ais like they are satisfied to wait.So long as there tractive Victor window this week.The machine few trial records at hand, there is no reason towas nothing at all to show it was hard to keep featured is the "Driftwood" and itis placed in a fear that interest will be falling off very soon. Mr. putting them off.Blue Amberol records are sell- very pretty outdoor setting.With this appears Pommer has arranged a fine demonstration room ing beyond expectations, as are also the new dia-scenes from the "Quaker Girl," which is running on the fourth floor, where those interested in themond point cylinder machines, a shipment of which at one of the local theaters, and names of the Vic- new disc machine can inspect it and give it a trial.arrived during the month. tor records.Already there has been quite a run For the benefit of out-of-town dealers representa- Peter Bacigalupi & Sons, according toPeter on the records. tives of the Pacific Phonograph Co. are making a Bacigalupi, Sr., are enjoying a steadily increasing Sherman, Clay & Co. is making some alterations tour of the coast territory exhibiting the new prod- demand for Edison business phonographs. in its store,thistime on the eighth floor, where uct.Last week a three days' exhibit was held at C. J. Moore, traveling representative of the Co- repair rooms are being fitted up.A. G. McCar- the Fulton Hotel in Fresno, which Mr. Pommer lumbia Phonograph Co., has just returned from a thy reports a very satisfactory month's business, attended personally.All dealers in the section be- very successful trip through the Sacramento and both retail and wholesale, the only difficulty being of the new Victrolas. The company has been urging people to place holiday orders early, and a good many have already responded. Mr. McCarthy says they have a whole roomful reservedfor holiday delivery, and thereisno doubt but that this will be a banner year for the Victor. You For a while theWiley B. AllenCo. was looking Won't around for a new location in Sacramento, Cal., as its present leasewouldhave expired on the first Havea of the year, but arrangements have been concluded wherebyithasitslease renewed fora number of years, and now, instead of preparing to move, itis planning to do considerable work on Lesson in the old building, whereby itwill be enlarged and improved generally.Frank Anrys, manager, has just returned from a trip up there toseeabout the remodeling.All departments will share in the renovation. Spanish? The formal opening of the new Columbia de- It's so easy to learn by the I. C. S. system-and a knowledge of Spanish is so partment at the Emporium willtake placewithin useful nowadays. a few days.It adjoins the piano department on The I. C. S. system of language instruction by means of the phonograph makes the third floor and is up-to-date in every respect. easy the mastering of a foreign language, and appeals with compelling power to Among the recent out-of-town dealers in town thousands. The dealer in phonographs who does not carry I. C. S. Language Out- purchasing goods were W. E. Allen, of San Jose; fits is neglecting a quick and sure way to increase his business.The new $35 J. W. Husband, of Modesto, and N. L. Cody, of Language Outfit of the I. C. S. is a marvel.It represents the highest art in the Merced, and B. R. Davis, of Stockton. teaching of languages, and embodies a method that has won the warmest praise of thousands qualified to speak authoritatively.The Spanish, French, and German Embassies at Washington, as well as the leading colleges, have cordially indorsed COLUMBIA LINE FOR SIMON. the I. C. S. method of teaching languages. Oldest Piano House in Spokane, Wash., Opens The I. C. S. Language Outfit consists of an Edison Gem Phonograph made New Department and Features Columbia. especially for language work; small horn; headband hearing tube; oil can; and25 (Special to The Talking Machine World.) ConversationalRecords teaching pronunciation guaranteed to be absolutely cor- Spokane, Wash., Dec. 3, 1912. rect, with native intonation and inflection.In addition to these Conversational The Simon Piano Co.. the oldest piano house in Records thereare pamphlet Instruction Papers teaching the theory of the lan- this city, with quarters at 911-15 Riverside avenue, guages.The new Outfitis at one and the same time the best and cheapest hasrecently added alargeand attractive talking ever offered-the price being only $35. machine department, where a full line of Columbia If you want to increase your business, write to -day for full particulars. graphophones, Grafonolas and records are handled. The opening ofthe new department has been strongly featured, and the company is well pleased International Correspondence Schools with the results.The deal with the Simon Piano Boa 918, Scranton, Pa . Co. was closed through the local branch of the Co- lumbia Phonograph Co., of which Willis S. Storms is manager. THE TALKING MACHINE WORLD.

We want to take just time enough out of a busy week to wish you a Merry Christmas and Money in the Bank for a Happy New Year.

Columbia Phonograph Co., Gen'l Tribune Building, New York

home office expressing their hearty commendation of the new publication. CALIFORNIANS PROTEST AGAINST OLDFIELD BILL. In order to co-operate with their dealers in every Talking Machine Men's AssociationofLos Angeles Sends Letter to Senator and Repre- possible way, the Columbia Phonograph Co., Gen- sentative Telling Why They Should Oppose the Oldfield Measure. eral, has prepared a collection of line cuts of all the famous artists they have under contract for (Special to The talking Machine World.) mission fiend, itis added to the selling price-that is, mak- free distribution to their dealers.These cuts are Los Angeles, Cal., Dec. 6, 1912. ing one man pay more than the one who is not influenced exceptionally suitable for local newspaper adver- byhissupposedly kindly"friend"(the"fiend"). The tising, and many active .dealers have sent in re- The Southern California Talking .Machine Men's second-hand instruments are also verystrictlyregulated. Association, which was organized last spring by A dealer, knowing that his prospective customer can buy quests for a substantial number of the new cuts. some of the older member's of the trade to bring the same instrumentatthesamepricefromhiscom- The artists are shown in their characteristic at- about closer relations with each other, both in a petitor, puts forth thebestin him to give his customer titudes. thelateststyleofgoods,thecleaneststock,thebest business way and alsoasasocialfactor, has service, and as large stock as his resources willpermit; been much interested in the Oldfield billfor re- and, in fact, do all he can to please his customer. Now, GILL CO. HAS KINETOSCOPE LINE. forming the patent laws now before Congress, and we hold, with that kind of decent, legitimate competition, the passage of which would undermine fixed prices that a customer is getting better goods and service;that C.W. Phillips, Edison Traveler, Makes Arrange- the businessis "whiter";that every salesman giveshis ment While VisitingPortland, Ore.-Sell- at which talking machines are sold. best attention, and that certainly the public must be the In this connection the local association, through beneficiary which is only possible under a one -price system ingthe New Disc Phonograph. Sibley G. Pease, the well-known organist and ac- and trade regulation by the manufacturer. companist, and who is associated with the Andrews This business in Los Angeles is giving employment to over (Special toThe Talking Machine World.) one hundred salespeople. Amongst practically allof the Portland, Ore., Dec. 3, 1912. Talking Machine Co. in this city, has sent the fol- seventeen dealers there is probably an average investment lowing letter to Senator John D. Works and Rep- of $5,000; and from that up to $50,000.There are also The J. K. Gill Co., of Third and Alder streets, resentative W. D. Stephens, representative to Con- smaller dealers in every town in Southern California.This this city, ha's become a jobber for the Home kineto- gress from this district, as well As several of the has grown to be an immense business here in just the last scope in this territory, the deal having been closed few years.This businessif operated under cut-price con- by C. W. Phillips,specialrepresentative of the local papers seeking their influence toward defeat- ditions simply couldn't afford to employ salesmen of the ing the Oldfield bill.As the letter may prove of required ability and the result would be that the customer Home kinetoscope department of Thos. A. Edison, assistance to similar organizations in getting after would get the service that the average $10 a week depart- Inc., during his recent visit to Portland.This line their senators and representatives, itis appended: ment store clerk gives.The writers of this letter are men was formerly with the Graves Music Co. Mr. of from nine to twelve years inthis business and are in Chandler,Pacific Coast salesmanfor Thos. A. Los Angeles, Cal., Nov. 7,1912. position to know whereof they speak. Ilon. W. 1). STEPHENS, Los Angeles, Cal. The object of this letter is to show that the high stand- Edison, Inc., on the new disc phonograph, is meet- Dear Sir :-In regard to House bills Nos. 23192 and 23193, ard that the talking machine business has attained is due ing with great success in Portland and other North- introduced by Congressman Oldfield, the Southern California to the one -price system, and trade regulation that the manu- western cities and has booked a large number of Talking Machine Men'sAssociation wishestocall your facturers now have the power to maintain. These are the orders. attention to a few points in the hopes that you willuse things, coupled with the co-operation of the dealers, that your influenceto defeat such unwarranted legislation. have made the business what it is-and itis one of the The present dignity and high standard of the talking greatest benefits, comforts and educational realizations that SPENDING MONEY IN SIGHT machine industryisdirectly traceable tothe price main- have come before this generation. tenance. By maintaining the one -price system the manu The Association represents the hundred and more sales- And PlentytoBuy TalkingMachines, Ac- people and managers of the facturers have the confidence of the dealers, enabling them local dealers. We are the cording to the Figures and Facts Herein Set tofeel freeto go ahead and do allthey can with their ones that daily see the advantages of the oneprice system, immense financial backing to improve the instruments and and we hope to see the day when all business will be con- Forth-Is Up to the Dealers to Get Their to procure the highest class talent in the world for record ducted on the same lines,. raising the standard of Ameri- Share of What Is Going. making.Everyone is more or less familiar with the fabu- can business and salesmanship and giving the public the lous salaries so many of the artists receive .in their con- benefits which are justly theirs. There is more real spending money in sight this certandoperaticwork andittakes equallyas. much We urgently ask you to do all in your power to defeat money to financethe talking machine contracts and the the Oldfield bills which we believe will demoralize the trade year than there ever was at any previous time. guarantees to procure their services so that their art may in Which we as bread -winners are vitally interested, and be- Here are some facts-plain facts in the case. Yoa be brought within the reach of the poor as well as their lieving that they are not only unwarranted but detrimental may accept them as they stand in this column n - more fortunate brothers. to American citizenship.Thanking you, we are verify them for yourself if you prefer to gather Thetalkingmachinehasdonemoreto educatethe THE SOUTHERN CALIFORNIA TALKING MACHINE American public in music than any other agency. There MEN'S ASSOCIATION. your own data and have time to do it.Railroad are now over sixty public schools in Los Angeles using earningsare,roughly,over twentymillionsa them as a very necessary part of the school equipment, and INTERESTING NEW CATALOG. month higher than they were last year. Bank clear- itis only for the lackof funds that every school has'nt one. Think what it means for children of all classes being Now Being Distributedto the Trade-Containsings, not in any one locality, but from one end of unable to hear and study the highest class of music as in- DescriptionofVarious New Styles of Instru-the country to the other, run anywhere from 5 to terpreted by the finest artists;of what it means for chil- ments Put on the Market by the Columbia25 per cent. increase.Steel mills loaded to the dren to grow up under the influence of the best music in- Co.-Co-operation with theDealers. gunwales with orders-and crops?Well, we are stead of the "trash" of the day.We know of numberless raising in this blessed year of grace three billion homes, where small children are growing up knowing only A very handsome catalog illustrating all its many thebestmusicwithwhich theyhave becomefamiliar bushels of corn and, as you learned last month, we through therecords. Itisnot to be doubted that the models, with a detailed description of the manyare producing ten billion dollars' worth of wealth prescnce of the instruments in the homesof the most crit- distinctive features of its extensive line,is being out of the ground.Usually, under conditions of icalpeople isdue only tothefact that they can obtain distributed to the trade by the Columbia Phono- records of the greatest artists. this kind one would be sure to find a period of The Victrola wouldn't have graph Co.,General. Thecover thedignified position of being in the Executive Mansion ofthe booklet frenziedspeculation. Inpointoffact,there's of this Nation ifit had been featured as a cut-price article shows a very attractive scene in colors, and the nothing of the sort going on-the Stock Exchange of a cheap department store.About the highest endorse. back cover bears the Columbia phrase, "All the isabnormally quiet.Which means that the re- ment that can be given them is when music teachers (and music of the world." No expense has been spared they are. our most particular critics) use the records of the cently developed wealth is likely to stay distributed artists in connection with their teaching. to make the catalog attractive in every respect, among many hands for some time.That's the sort The business is a most honorable one due to the trade and its general appearance is in keeping with theof money that means something to the retailer.It regulations upon the dealers.The commission evil,for high class and artistic finish of all Columbia litera- isn't "paper" money and it isn't stage money, says instance, is so regulated by the manufacturers that the only ture.The Columbia dealers throughout the coun- commission isto a regularly employed agent who devotes the Voice of the Victor, but real coin of the realm hisentire time tothe business. This iscertainly quite try are enthusiastic over the beauty of the new which can be counted and handled or spent or different that, when in order to pay a commission to a com- catalog, and many of them have written to the saved-or used to buy a Victrola. THE TALKING MACHINE WORLD.

You will find the Edison Line as youincludemoreott inyourstock. Hero Blue Amberol Records -the wear -proof, practically unbreakablenew cylinder Records of surpassing purity and naturalness of tone-have been receivedso enthusiastically by the buying public that you can makeno mistake in ordering all of them at once.Two lists, 55 Blue Amberols in each list, are now available.Another will be completed very soon. Amberola III Thisis one of the latest Edison models and has proved to be one of the best selling instrumentswe have ever made.It is an unusually handsome hornless phonograph that you can offer at the modest price of $125.00.The mechanism is the same as that in the famous " Opera" model.Amberola III isfurnished in Mahogany (piano or dull) and in golden or weathered Oak.It won't stand long on your floor. Get in touch wittro

THOMAS A. EDISON, Inc., 59 Lakeside Ave., Orange, N. J. THE TALKING MACHINE WORLD. 9 noreandmoreprofitable he Edison improvements ire someof them. The Four -minute Home Recording Outfit Home record -making has always been a popular Edison feature.It will help sell Edison phonographs that will only play 4 -minute records just as it helped sell the older types.And many people who already own Edisons are waiting for this outfit.It consists of a 4 -minute Recorder, three blank records and a hand shaving machine.Order one, at least. The Edison School Phonograph This instrumentopens up a new, broad fieldof profit. Ithas been designed specially for school use, with dust -proofcase, metal stand andfour shelves, each of which holdsa box accommodating 24 records.This instrument plays the regular Edison selections, but we have prepared a special series of school records which dictate various exercises. Be sure to ask your Edison jobber for complete details regarding the School Phonograph.It offers an opportunity so big that you cannot afford to overlook it. ourEdison Jobber THOMAS A. EDISON, Inc., 59 Lakeside Ave., Orange, N. J. 10 'THE TALKING MACH IN E WORLD. tainly satisfactory, and every talking machine man in the land should do his utmost to increase the public interest in talking machines, for we must all do our share to stimulate public sentiment to the end that the special mission of the talking machine, both as an educator and as an amusement factor, shall be properly and sellers ot correctly estimated. mac..4,_jrnes cam) There is plenty of work for us all during 1913-work of the right kind in interesting the public in the wonderful creations which EDWARD LYMAN BILL, - - Editor and Proprietor. are now being placed on the market by talking machine manufacturers. J. B. SPILLANE, Managing Editor. The latter are certainly doing their share through a liberal use Trade Representailves:GLAD. HENDERSON, C. CI!ACE, L. E. BOWERS, B. BRITTAIN WILSON, A. J. NICKLIN, AUGCST J. TIMPE, L. M. RoBtrisoxi. of the great public mediums, and this should be supplemented by Boston: JOHN H. WILSON, 324 Washington Street. energetic work on the part Of the dealers, to the end that the public Chicago (Once:E. P. VAN HARLINGEN, 87 So. Wabash Ave. Philadelphia :R. W. KAUFFMAN. Minneapolis and SI. Panl:ADOLF EDSTKN. is interested still more largely and effectively in the talking machine. San Francisco:S. H. GRAY, 88 First St. Cleveland:G. F. Paxscorr. This collaboration, if entered into enthusiastically, will result in still St. Louis:CLYDE JENNINGS. Cincinnati:JACOB W. WALTER. London, Eng., Office:1 Gresham Building, Basinghall St.W. Limn. STURDY, Manager. greater achievements. during the new year which will soon be with us. Published the 15th of every month at 373 Fourth Ave., New York. SUBSCRIPTION (including postage), United States, Mexico, One Dollar per year;all THE evolution, present status and future of the talking machine, other countries, $1.26.England and her colonies, five shillings. ADVERTISEMENTS: $2.60 per inch, single column, per insertion.On quarterly or yearly is the subject of an interesting talk with George W. Lyle, contracts a special discount is allowedAdvertising Pages, $76.00. REMITTANCES should be made payable to Edward Lyman Bill by check or Post Office general manager of the Columbia Phonograph Co., which appears Order. elsewhere in this issue of The Talking Machine World, and in which ritr NOTICE TO ADVERTISERS.-Advertisingcopyshould he emphasizes how the tradeis gravitating toward the higher - reach this office by the first of each month. By following this rule priced and higher grade instruments, and makes this point very clients will greatly facilitate work at the publication headquarters. clear when he says that the people of wealth are quite as enthusiastic and quite as extensive users of the machines and records Long Distance Telephones-Numbers 5982-5983 Madison Sq. as the people of moderate, means, but are more exacting as to the Cable Address:"Elbill," New York. appearance and embellishments of the machines and more critical NEW YORK, DECEMBER 15, 1912. as to records and the artists by whom sung. "This condition has opened up a market," remarks Mr. Lyle, THE curtain is falling on the year 1912, and before another "which is constantly growing in importance wherein machines and issue of The World appears a new year will have been given records de luxe are most in demand-a demand which the manufacturers are striving to meet.The rivalry for control of this mar- birth.The year now closing, allthings considered, has been a mighty satisfactory one in the talking machine field.Trade has ket de luxe is of a character to compel closest attention to quality been somewhat uneven, of course, but it has been larger in volume in every detail.It has been responsible for the production of a than any preceding year, and the present Christmas season will number of machines of artistic and decorative excellence not even conceived of in the earlier years, and the movement in this direction witness the volume of retail sales of talking machines and is only fairly under way. records ever recorded. This is based upon the reports of correspondents throughout "Every great artist of renown is under contract with one or the country, who state that dealers are unanimous on this point, the other great companies and as new stars appear in the firmament but all complain of a shortage of machines, which condition manu- they are secured and placed under contract to cater to the amuse- facturers are doing their best to alleviite, although this' is somewhat ment and edification of the eager public always ready to acquire the impossible owing to the enormous demands for the newer styles. new selections issued by the manufacturers. In this season of activity and rush it is quite evident that those "The introduction of these more elaborate machines and these concerns who have ever kept their establishments in the public eye more artistic records has had an effect upon the industry as a whole by attractive displays, recitals and advertising, are winning the not unexpected.It has lifted it upon a higher plane commercially itsprestige enormously.Houses largest measure of support. and artistically and increased During 1912 there has been a great development of retail busi- which formerly felt themselves commercially too important to cater ness and a large number of retailing establishments have opened for the trade of talking machine patrons and users now rival each talking machine departments which have been found to be profit- other in the magnitude and elaborateness of the display of machines and records stocked, in the prominence and frequency of their ad- able adjuncts to their business.This condition of expansion has obtained the country over, and from ocean to ocean there has been vertisements of thisline.This condition of affairsis growing a broadening of business that would seem phenomenal if the merits stronger day by day.The more desirable instruments and the more of the modern talking machine did not callfor such deserved artistic records are being shown the preference in constantly increasing volume notwithstanding the greater expense involved. recognition. This is indicative of a healthy growth of the industry and an awak- One of the most pleasing features in connection with the sales of talking machines during the past twelve months is the fact that ening of the public's appreciation of the better product offered which high-priced machines and outfits have been steadily gaining in can mean but one thing-increasing demand for the product and There has been a most insistent callfor machines cost- augmented profits for those who have the forethought and the judg- favor. ment to profit by it." ing from $1oo to $250.There was a time when considerable doubt was felt about the American people being willing to pay high prices for talking machines, but this was in the dim and distant past, for Ilv this modern age when scientific management is all the vogue, apparently the higher the prices, the greater the demand, and there there are few business men who can steer the business ship seems to be no limit to this branch of the trade. without an appreciation of and a knowledge of credit, for they realize Those who were skeptical at first now admit that this demand that credit is not only a necessity to the continuance of any enter- has come to stay, and there is no more speculation as to whether the prise, but it is as much a necessity as cash. people will buy, high grade talking machine outfits or not.The And this is just as true of the small country store as of the record for the past twelve months has settled that, and no query great corporation doing an immense domestic and foreign business. mark can be placed after the high-priced machines.Quality and Both depend upon credit for their existence and prosperity.Never- values are the first consideration and price is secondary, therefore theless every day we find merchants who treat their credit as they the greater the number of high-priced machines of merit put forth do their health-they fail to realize its true value until they have by the manufacturers thegreatertherespectforthetalking lost it. machine. Credit men have well been described as the physicians of busi- The fundamental conditions throughout the country are cer- ness, and they will tell you how many a man with a sound, healthy THE TALKING MACHINE WORLD. 11 business becomes a financial wreck within a few years, simply lie - and illogical it is.No business can be safe, or conducted correctly, cause he has abused his credit, just as a man who starts out in life without giving close attention to the payment of bills due, and with a sound, healthy body becomes a physical wreck within a few business men, whether in the talking machine trade or elsewhere, short years by excesses of dissipation.It is difficult for a man to should not be indifferent to the importance of this fact. regain lost physical or business health, because in many cases char- It is a well-known fact that the houses that are achieving suc- acter has deteriorated with his business. cess in all lines' of effort are those that pay the closest attention to Character is one of the greatest assets in the giving of credit, meeting their obligations promptly-in other words, keeping the for a man receives credit in proportion to the amount of confidence closest supervision over the credit end so that the health of the that men place in him.In considering the importance and neces- business is not impaired. sity of credit to every business man, it is remarkable how careless AN able analysis of present-day affairs as they affect the talking some are regarding that prime essential to their commercial exist- machine industry is to be found in the very interesting inter- ence.The nature of their transgressions would indicate that they view with Louis F. Geissler, general manager of the Victor Talking are generally the result of thoughtlessness, or an imperfect or false Machine Co., which appears elsewhere in this issue of The World. conception of the value of credit. It is not a superficial resume of conditions, but a careful summing It is rarely an active abuse of credit, but rather a passive in- up of facts which emphasize that at no time in history was the difference and neglect, which are really mental ailments that weaken future so full of promise for the progressive and aggressive business the will.And be it remembered that the will is the index of char- man as to -day.Mr. Geissler discusses in his usually able way the acter.The ease or indifference which marks this retrograde step possible effects of the change in Administration at Washington, emphasizes the fact that there exists a moral as well as a physical and its influence on business, and approves of an early settlement law of gravity. of the tariff question, so that there may be no disturbances to the present steady trend of prosperity. TOO many men overlook the importance of meeting obligations Coming down to the immense demand for Victor talking ma- when they fall due, at least without putting themselves to chines and records, he says:"While we cannot take care of busi- serious inconvenience.They calculate that the jobber or manufac- ness at present, I may say (I hope without betraying too much ego- turer can well afford to wait-that it is only a trifling matter to him, tism) that all Victor dealers are to be congratulated upon the fact whereas payment may mean a general disturbance of affairs at the that the Victor organization is a progressive one and is strong time the bill is presented.Thus sophistry and temporizing supply enough financially and willing enough to put the millions of dollars the necessary justification. When the second statement comes along into extensions, which is now being done, in the effort to take care with the demand for a settlement, the Merchant is full of indignation of the trade which is maturing. at what he considers the grasping nature of his creditor, and when "Our entire organization is alive to the condition and the tre- the third demand materializes his indignation becomes acute, and mendous shortage. We are doing all that is possible in all sections he is apt to say some hard things about having always paid his to get help and every other factory in the East is doing the same. bills promptly, and cannot understand why people should be afraid We are positively fighting for labor: are no doubt robbing other of not getting their money, and may add:"I have got the money factories and they are robbing us.We are refusing all new busi- now, but they can just wait for it until I am good and ready." ness and have ordered our travelers to cease selling goods tem- Should the salesman of the house arrive around that time he is porarily and devote their time to development and educational sure to find the debtor's wrath in a white heat, and the poor travel- work. ing salesman is told about the dunning methods of his house, and, "When our new factories mature-which will not be far off- of course, the phrase is not overlooked that "I can get all the credit we shall have an imniense output and have every hope of next yeat I want elsewhere." being able to take care of a larger percentage of the demand-no This is the situation that comes up every day.Yet how unfair matter what it may be-than we are this year."

INTERVIEW BY "TALKER." customers of your own and of your competitors, Do not try to remember all of the questions or and find out how those customers feel toward you answers.Have a little pad in your pocket and jot Mrs. "Silent" Smith Takes That Means forand your competitors, and why they feel as they down what you hear and see.Then spend about Answering Questions of Pittsburgh Reporter do.Visit other kinds of business, just as a spec- a week thinking it all over.Do not try to think -Plan May Become Popular in Society. tator, or as an interested inquirer.Ask questions. hard, just letit "come to you." At last there appears to be a ray of hope for the poor reporters who are sent out with explicit instructions from the city editor to get J. Pierpont Morgan's opinion on certain questions and not to The DITSON Pledge come back without the interview. Maybe, ifthe practice of offering interviews through the medium Is to see that our clientele has a better service than ever-setting of thetalking machine gains ground, even the a new standard in Victor jobbing deliveries.The demands of alert Sphinx may be induced to loosen up and give an opinion formed at his leisure. Victor dealers-the kind that grow-are many and varied, and we Not long ago a reporter for a Pittsburgh paper furnish the "first -aid" in every instance. triedto obtain anaudience with Mrs. "Silent" We believe this year's Victor business will be of tremendous pro- Smith, mother of Anita Stewart. now the Duchess portions, and it will pay you to have de Vizeu, to ask if there was any truth in the report that she intended to finance the royalist restoration in Portugal.She refused to see the correspondent, but sent a phonograph to speak for her. The Fastest Victor Service The talking machine interview was published as follows:"I am Mrs. Smith.By marrying my daughter to Dom Miguel's son he forfeitedhis which is a requisite in this hustling age.We possess the largest claim to the Portuguese throne.In order that I may become the mother of a Queen, my son-in-law stocks, the best organization and most up-to-date equipment in the must first become a King,. and to do this lie must Eastern half of the country. get rid of my daughter.Therefore. I am not in- This covers Victor machines, records and supplies of every kind, clined to finance any attempted restoration, which, not to mention cabinets, needles and trade -marked accessories. if sucessful, would probably entail my daughter's divorce." Will you let us tell you more about Ditson co-operation? A postal gets this information ! VISIT OTHER STORES FOR NEW IDEAS Take two weeks for travel, to visit other stores, OLIVER DITSON CO., Boston, Masse. or get acquainted with other people who are doing business like yourself.Or, go out and talk with 12 THE TALKING MACHINE WORLD.

It's bound to be quite a while before any instrument will be produced to even look like the new Columbia "Grand." (Price $500). And a great deal longer before one can be produced that can compare with its tone, Columbia Phonograph Co., Gen'l Tribune Building, New York

me to use the printed words of the Weber and TRANSFORMING WEBER & FIELDS INTO PRINTED WORDS Fields records for the different purposes I had in mind. An Accomplishment Much More Difficult Than the Ordinary Mortal Would Imagine, Par- Considering the fact that this transcribing was ticularly When Wanted for aDefinite and Special Purpose. the culmination of three separate processes of re - As Related by a Member of the Columbia Phonograph Co.'s Staff. pt oduction, first to the original record, then to the dictaphone, andfinallytothetranscribing machine, the feat certainly speaks well for the effi- Ihave had many humorous and peculiar ex- the dictaphone recording.This method ofpro- ciency of the dictaphone. periences with the reproducing and the handling cedureIfollowed out with allthe Weber and of records, but this one is the funniest that has Fields records that I had on hand, and when they VISITORS TO EDISON FACTORY. happened for some time.We started to makehad all been recorded I placed the cylindersin Weber & Fields records during their recent jubi- the rack with those of the ordinary business let- Visitors to the Edison factory during the past lee at the Broadway Theater, New York, and al- ters and memoranda. month include: 0. Sillman and 0. Sillman, Jr., of though these records have been on the market for Before proceeding with the rest of my story, I Westerly, R. I.; M. C. Koester, secretary Eilers a very short time, they have had a phenomenal would like to impress on the reader one salientMusic House, Portland, Ore.; Edgard C. Smith, sale, and their popularity is constantly growing. feature of all Weber and Fields records.That is manager, W. W. Kimball Co., Chicago, Ill.; A. W. The records are very distinct and their tonal quali- the fact that they always start their act with a Toennies, Jr., Hoboken, N. J.; Lane Robertson, ties are beyond criticism.After we had put the Indiana ,Music Co., Terre Haute, Ind.; J. E. Cald- first batch of these popular records on the market txt'gi well and Mr. Johnson, Quincy Phonograph Co., and the public had become acquainted with their Quincy, Ill.; Hendery Allison, M. D., Kingsvile, merits, we decided that we wanted the words of Tex.; Honey M. Wiswell, McCabe & Wiswell, these records in printed form for various reasons. Machias, Me.; W. D. Andrews, Syracuse, N. Y.; Louis Buehn, L. Buehn & Bro., Philadelphia, Pa.; In pursuance of this determination I visited the E. E. Buehn, Buehn Phonograph Co., Pittsburgh, offices of Robert Sill, general publicity manager Pa.; M. A. Carpell, Herzog Art Furniture Co., for the celebrated team of Weber and Fields, and New York; E. R. Bainbridge, Quackenbush Co., told this gentleman what I wanted, with a lucid The Novel Method of Dictation. After I had Paterson, N. J.; Fay McFadden, Granville, N. Y.; description of my pressing needs, etc. F. B. Shaw, Corinna, Me.; L. C. Wiswell, Lyon finished with the recital of my tale of woe, Mr. particularly blatent band which was especially made for them.This band emits a noiselikeartil- & Healy, Chicago; R. W. Daynes, Consolidated Sill leaned back in his chair and gave one big, Music Co., Salt Lake City, Utah; W. 0. Pardee, hearty laugh, that I must confess Idid not join lery, and to the uninitiateditoften produces a this burst of feeling of insecurity and profound distrust forPardee -Ellenberger Co., New Haven, Conn.; H. in When he had finished with what is going to happen. Harger Blish, Harger & Blish, Des Moines, Ia.; levity I ventured to ask him the whys and where- In tbe usual course of events, my secretary came in and took these cylin- F. K. Babson, Babson Bros., Chicago; Vilh Fin- fores of this humorous aspect of the situation. sen, Stockholm, Sweden ;F.H.Silliman, Pardee - In response to my urgent interrogations he in- ders from the rack, and proceeded to transcribe them by means of her transcribing apparatus. As Ellenberger Co.,Boston ;W. H. Pine, Asbury formed me thatthere was no suchthingas Park, N. J. "words" for any act performed by Weber and a rule, this young lady is very decorous, never uses slang day in and day out, and is a model of ex- Fields,fordiversreasons.Inthefirstplace, emplary behavior, without seeming to possess a set "`THE NEEDLE WITH A 'SOUNDING= Weber and Fields never rehearse for any perform- of nerves. ance, no matter for what purpose they are going Ten minutes after taking these cylin- BOARD." to act. Such is the slogan of the Bell -Hood needle, ad- Thishasbeentheirruleduringthe many ertised in the present and in recent issues of The and place, they never give the same act twice and Talking Machine World and now quite extensively repeat the identical words or humorisms.In view introduced in this and other countries. of these facts, Mr. Sill informed me there was The needle wears a small brass hood with its absolutely no authentic record of the performances opening down close rto the face of the record, which or songs Weber and Fields had rendered for the acts in a high degree as a sounding board or reson- production of Columbia records. ator, gathering over -tones and vibrations produced This information naturally caused me consider- at the surface of the record which had hitherto able chagrin, but the fact remained that I simply been lost. "had to get" those words, and it therefore remained The principle is so obvious that it has quickly with me to devise some means to achieve the pur- The Effect of Weberfieldian Music. interested both dealer and talking machine owners; pose I have outlined.I thought that perhaps 1 the dealer, as something new, attracting people into ders from the rack, however, my secretary becamehis store, where they may not only buy Bell -Hood could accomplish the task by means of taking the a changed young lady. records down in' shorthand, but this plan would Without any preliminaries needles, but records and other accessories; the talk- have necessitated an enormous amount of time and we were all startled by the appearance of a verying machine owner because ofitsunmistakable labor on my part. much frightened and scared secretary, who, between superiorities of tone, which more and more grow After long and careful de- sobs and hysterical exclamations, managed to say, liberation Ifinally evolved the idea of utilizing upon the user. "For the love of Alike, what have you been doing The needle seems to come nearer bringing back the dictaphone in conjunction with the graphophone with these cylinders?" in the following manner:I took a stock dicta - After the office boy hadthe original sounds that went into the record than handed her smelling salts,etc.,I was finally en- anything yet devised. phone and introduced it to a graphophone witha abled to learn that the blaring of the band had Doubtless the liberal policy of the manufacturers, very big horn.I ran the mouthpiece of the dictaphone into the horn of the graphophone and put utterly upset her composure, and what .was more the Bell -Hood Needle Co., of New Haven, Conn., in my Weber and Fields record on the graphophone. to the point, she positively refused to continue giving samples so freely to 'dealers to give out to This part finished, I placed a shiny new cylinder with the transcribing of "spooky" cylinders.It all their customers, has had much to do with the took considerable persuasion to convince her that on the dictaphone.Then Istarted them going quick growths of the new needle's popularity.Its simultaneously, the graphophone reproducing and there was no cause for fear, and after a while she salesmen, Mr. Cornet and Mr. Smith, are reporting transcribed all of the cylinder§ which permitted ready and large sales. THE TALKING MACHINE WORLD. 13 The Right Record WITH The Right Surface

Fit Any Phonograph

The demand today is for an indestructible record with a smooth playing surface.A record free from knocks and gratings.A record that will not break or wear.

U.S. Everlasting Records meet We invite-yes challenge compari- these conditions in every particular, son-with any indectructible or semi - and are the only records fulfilling indestructible record on the market. this demand. Compare the surface of U. S. Ever- The construction of U. S. Everlast- lasting Records with any other so- ing records is indestructible through- called indestructible records by play- out-not partially.Dropping them ing them side by side.A trial will to the floor does no harm.They give you ample evidence-the will not break in handling.They results convincing as to the su- are true to name-everlasting. premacy of U. S. Everlasting Records. The January list of U. S. Everlasting Records will meet with the unqualified approval of the most critical.Your copy is ready for you-also our complete new record catalog.Ask for them today and make the comparison suggested above.It is to your advantage.

THE U. S. PHONOGRAPH COMPANY ASSOCIATED WITH THE BISHOP-BABCOCK-BECKER COMPANY CLEVELAND, OHIO 14 THE TALKING MACHINE WORLD.

We know that the well-to-do people in every community who only want to know about the best of everything in order to have it will insure the sale of our entire Columbia "Grand" product for some time to come. Columbia Phonograph Co., Gen'l Tribune Building, New York AM\ Aft NEWS FROM EDISON HEADQUARTERS records as well as the regular school records.The TO FORSAKE BACHELORDOM. retail price is $75 complete, records being fifty and Anent Shipments of New Edison Disc Phono- seventy-five cents each. Max Landay Receiving Congratulations Galore graphs and Records-Straws That Show How on the Announcement of His Engagement the Wind Blows-Active Educational Cam- OUR FOREIGN CUSTOMERS. to Miss Ida R. Fox, of New York. paign Being Conducted by the Thos. A. Edi- Congratulations sonCo.-SpecialOutfitDesignedfor This Amount and Value of Talking Machines are being extendedto Max Purpose That Has Won Praise of Authorities. Shipped Abroad from the Port of New York Landay, of Landay Bros., 563 Fifth avenue, New for the Past Five Weeks. York, on the announcement of his engagement to F. K. Dolbeer, sales manager of Thomas A. Edi- Miss Ida R.Fox, daughter of Mr. and Mrs. son, Inc., Orange, N. J., reports that shipments of (Special to The Talking Machine World.) Benjamin Fox, of 45 West 91ststreet, New the new disc records and machines are being sent Washington, D. C., Dec. 13, 1912. York. A reception will be held Sunday, Decem- over the country in limited quantities, but itwill Manufacturers and dealers in talking machines ber 15, at the home of Miss Fox's parents, and be a little time yet before it can make large ship- will doubtless be interested in the figures showingjudging from the letters and telegrams of con- ments. the exports of talking machines for the past fivegratulation being received each day, there will be Mr. Dolbeer has received many unsolicited tes-weeks from the port of New York : . present alarge number of bothpersonal and timonials from various people complimenting the November 13. business friends on the day of the reception.Mr. house upon the new Edison disc machine, and to Callao, 7 pkgs., $.597 ; Calcutta, 1 pkg., $150; Cien- Benj. Fox is a well-known broker, who is promi- scate that he is gratified at this pleasing reception fuegos, 18 pkgs., $1,306; Colon, 6 pkgs., $138; 10 merit in financia' circles.The wedding willpro- is putting it mildly. pkgs., $`437 ;6 pkgs., $242; Curacoa, 3 pkgs., $143; bablytake place next Spring. An incident about the sale of the Edison discHavana, 19 pkgs., $2,858; 7 pkgs., $319; London, Max Landay is known throughout theentire maohines and records might be cited in the case 398 pkgs., $1,054; Monte Cristo, 8 pkgs., $415; talking machine trade as one of the most inde- of the Pardee -Ellenberger Co., of Boston and New Rio de Janeiro, 7 pkgs., $315; 13 pkgs., $1,160; fatigable workers inthe business and wellde- Haven, Edison jobbers.When these new Edison Trinidad, 19 pkgs., $822; Vera Cruz, 224 pkgs., serving of the success he has attained. machines were exhibited at the New York ware - $1,205. Landay Bros. are progressive and active Victor rooms last July the Pardee -Ellenberger Co. placed November 20. distributors, with stores in the leading and most a good-sized initial order.During the month of Asuncion, 13 pkgs., $672; Buenos Aires, 46 pkgs., exclusive sections of thecity. They recently October at Boston was held the Electric Show, in $1,128; Callao, 3 pkgs., $140; Guayaquil, 5 pkgs., opened a new store on 42d street near Broadway, which Thomas A. Edison was an exhibitor.That$294; Havre, 58 pkgs., $2,466; London, 77 pkgs., which is meeting with noteworthy success.They month's exploitation of Edison goods created such $4,162; 219 pkgs.. $5,870;. Manilla. 63 pkgs., $3.158; have several stores on Fifth avenue and also have a demand that the Pardee -Ellenberger Co. can- Singapore, 21 pkgs., $916; Tampico, 4 pkgs., $230. handsome player -piano and music roll headquar- celed its first order and immediately issued another November 27. ters at 563 Fifth avenue.Their player and roll order three times as large. Berlin, 16 pkgs., $282; Callao, 17 pkgs., $1,026; businessis achieving excellentresults and their At the coming dinner of the Fourth National Chemulpo, 7 pkgs., $644; Hanover. 2 pkgs.,- $180; Victor businessisbreakingallrecords.Itis Bank Organization, to be held at the Hotel Man-Havana, 40 pkgs., $3,326; 21 pkgs., $862; Havre, due in a great measure to Max Landay'saggres- hattan, there will be a demonstration of the new 18 pkgs-.. $491; Iquique, 8 pkgs., $1,679; La Pal- sivenessand unceasing energy that the firm of Edison machines and records, by request of that mas, 8 pkgs., $278; Limon, 8 pkgs.; $286; Liver- Landay Bros.isprogressing so rapidly and has organization.Perhaps the trade does not know it. pool, 54 pkgs., $2,906; 4 pkgs., $965; London, 408 acquired such an enviable reputation in the talk- but this is the bank referred to as "James G. Can-pkgs., $7,080; 61 pkgs., $3,101; Port au Prince, 4 ing machine industry.When seen by The World, non's bank." pkgs., $155; Puerto Mexico. 3 pkgs., $260;St. Mr. Landay was to busy to say much about The third list of Edison Blue Amberol records Johns, 11 pkgs., $176; Valparaiso, 4 pkgs., $220; businessaffairs,but judging fromhishappy will be shipped as soon as manufacturing condi- Vera Cruz, 14 pkgs. $986 ; Yokohama, 6 pkgs., $591. smile when his engagement was mentioned, there tions will permit, and will be placed on sale as December 5. is no doubt but that hearty congratulations and soon as received.These are practically all grand Africa, 15 pkgs., $750; Batavia, 17 pkgs., $1,014; good wishes are in order. opera records and are to retail at the price of 75 Buenos Aires, 117 pkgs., $10,596; Callao,1 pkg., cents each.Fourteen records are included in this $277; 6 pkgs., $447 ;Colon. 8 pkgs., $129 ; Guaya- SIXTY PER CENT. INCREASE group. quil, 2 pkgs., $317; Havana, 7 pkgs., $1,849; Kings- ton, 9 pkgs., $207; 11 Quite a large amount of money and timeis pkgs., $425; Maracaibo. 6 In Columbia Business In November as Compared being expended by the educational department of pkgs., $823; Montevideo, 12 pkgs., $1,498; Para, with a Year Ago ReportedbyR. F. Bolton. Thomas A. Edison. Inc., under -the management30 pkgs., $1,252.; Puerto Cortez, 29 pkgs., $443 ; of W. H. Ives, who is featuring the Edison School Puerto Cabello, 5 pkgs., $152; Rio de Janeiro, 13 R. F. Bolton, manager of the Columbia Phono- graph Co.'s store, 87 Chambers street, New York, Phonograph and records.This outfit is designed pkgs., $1,601; Savanilla, 2 pkgs., $126; 'Tampico, 4 for educational purposes in the sdhools and runs pkgs., $202. states that business for November was fully sixty from the second year to the eighth year. December 12. per cent. better than that of last year. while from For instance, in the third list of Blue Amberols Constantinople, 4 pkgs.. $185; Chemulpo, 4 pkgs., present indications, December will establish a new record. there are records devoted to dictation and spelling,$328; Eton, 3 pkgs., $171; Guantanamo, 3 pkgs., He reported a 'nutriber of new agencies drill in rapid addition, table drill, twelve problems$108; Havana, 74 pkgs., $3,840; London, 53 pkgs., being established in New Jersey and Connecticut in business practice, in percentage, Lincoln's speech $3,667; Port Madryn, 9 pkgs., $571; Rio de Janeiro, during the month. at Gettysburg, Washington's farewell speech, etc. 91 pkgs., $4.822; Savanilla, 2 pkgs., $137; Singa- Mr. Bolton added: "A feature of our present This Edison school phonograph is mounted on a pore, 21pkgs., $763;Trinidad,2 pkgs., $117; day trade is the demand for the expensive machines, the $200 De Luxe being an especial metalstand equippedwithcasters. Vienna, 4 pkgs., $300; Yokohama, 15 pkgs., $1,164. fa- The metal vorite. stand has four shelves, each accommodating a box Our record business is phenomenally ac- Always appear in your department .asif you tive. the opera season being productive of a great records. bolding twenty-eight Mechanically the weretheretoentertain your dearestfriends. demand for the records made by celebrated artists. school phonographissimilar to the well-known Your smile, your clothes, your language, your Edison "Concert" phonograph.The motor is of manner should be' what you make them when you It is sometimes hard to understand why a fellow double type, and will play five records with one welcome those you love.Everything about you should go to the trouble of making a fool of him- winding, furnished with a horn. that attracts customers to you is sure to show its self when there are so many others anxious to do These machines can takethe new Amberol value in the increased number of your sales. the job. THE TALKING MACHINE WORLD. 15

INDIANAPOLIS WANTS MORE GOODS. the demand for the Regal Grafonola there seems A. Nelson Thomas is manager of the Columbia tobelittle doubt but thatitwill bealeader department, and John B. Affatica, assistant. Talking Machine Dealers inIndianapolis Too throughout the year. Busy to Talk-All Report a Good Talking Manager Devine and his assistants are anxious- IMPORTANCE OF THE SOUND BOX, Machine Trade-New EdisonDisc Phono- ])awaiting the arrival of the Grafonola grand, graph Much Admired-Enormous Columbiaand expect that it will be a huge drawing card. SomeWell -Considered Suggestions on Looking Sales-Anxiously Awaiting New "Grand." The Hampton Printing Co. has given up the After Sold Machines That Dealers Will Find business phonograph agency.The successor to the Profitable to Read and Act Upon. (Special to The Talking Machine World.) Hampton Co. has not been announced. Indianapolis, Ind., Dec. 9, 1912. The talking machine dealer who desires to ex- The talking machine business in Indianapolis isF. G. SMITH CO. GRAFONOLA DISPLAY pand his trade and build up a reputation for him- sadly in need of humanizing influences.In the self will find it most essential to keep in touch with latter days ithas been so that those engaged InMagnificent Department Opened inthe New his customers; in other words, to find out whether the talking machine business haven't got a minute Bradbury BuildinginBrooklyn, Where a the machines or records delivered to them are giv- to waste on a friendly talk, and so this corre- Full Line of the Various Styles of Columbia ing satisfaction.This manifestation of interest on spondent of The World has not much "news" this Talking Machines Are Shown inPleasing the part of the dealer is always appreciated by a time-except that business is very good and that Environment-Visitors on Opening Day. customer and pays mighty big dividends in new ought to sound good. trade.And this brings to mind the very excellent The houses here handling the Victor machines The Columbia Grafonola department of the F.letter sent out by the Victor Co. last week, bear- seem to desire that the men at the factory workG. Smith Piano Co., 60 Flathush avenue, Brooklyn, ing upon the proper adjustment of the sound box. day and night and then a little more.Miss Lazu- was opened last week to the public, and is one of As is well known, there is no part of the talking rus, manager of the talking machine departmentthe most complete and attractive inthe Greatermachine as important as a properly built and ad- of the Aeolian Co. in North Pennsylvania street, New York section.It is situated in the new build- justed sound box, for if there is any fault in it the would like a few more Victrolas, at least, to satisfying which has been erected by the F. G. Smith reproduction will be faulty.Other parts of the in- the demands of her patrons.By the way, Miss Piano Co., an imposing four-story structure, which strument may be defective in a more or less degree Lazurus is one of the "salesmen" who hasn't gotis complete in every detailfor theretailing of without very perceptibly affecting the tone quali- time to talk these days. Bradbury pianos and talking machines. ties, but let the sound box be out of proper ad- The Stewart Talking Machine Co., also a dis- Pianos, Grafonolas and graphophones share alike justment-ill ever so slight a degree-and then on tributor of Victor machines, says business never in display. On the main floor two handsome sound" - certain records and on particular notes, defective was and could not be very much better. A peep proof booths have been erected.They are mostly rendit:on will be obtained. in at the company's store in North Pennsylvania constructed of plate glass, while the frame is white In this connection the Victor Co. says: streetrevealsmachineaftermachinetagged enamel and mahogany.They are large and give "Occasionally we are in receipt of letters from "Sold." ample opportunity for demonstrating records with Victor owners complaining that their instruments A great many persons are ordering machines the best results, as the roof is high, giving the best are unsatisfactory, and further that local dealers for holiday delivery.Chr'stmas shopping has be- acoustics, and nothing can be heard from the out- are unable to remedy the matter.If the owner is gun early and in earnest. as far as talking ma- side when the doors are closed.Behind this is a conveniently located to the Victor factory we ask chines are concerned.Most of the managers and stock room, where many records are kept. that the instrument be returned tous, and in a salesmen are putting in extra time three or four The second floor is given entirely up to grapho- large percentage of the cases we find that the sound n ghtsa week and some havesacrificedtheir phones, and here also are three plate glass booths box has been injured by careless handling, and a seventh day of rest 'n the last few weeks. similar to those on the main floor.A large stock mere readjustment of this particular part will make The Kipp -Link Co. in Massachusetts avenue is of records is kept on this floor also. The top floor the reproduction perfect.Hence we arc taking d splaying samples of the new Edison disc ma-is also used for displaying graphophones as well as this means of asking for the return to us of any chine.Its patrons have been treated to hearing pianos.In the basement a room has been fitted concert or exhibition sound boxes which are not the new machine and words of pra'se have not up where the stock of records in foreign languagessatisfactory and which cannot be satisfactorily ad- been stinted.The Kipp -Link Co. can hardly waitis kept and second-hand machines and pianos are justed in local repair shops. untilthe Edison Co. ships some "regular" ma- displayed.The floors throughout the building are "We know that q ite a few repairmen are un- chines for the market. The enlarged home of thecovered with handsome rugs. able to make satisfactory repairs to the sound box Kipp -Link Co. is in keep:ng with the new products In the front of the building a large sign weighing -especially if they are not thoroughly accustomed of the Edison Co.The demand for the leneto- two tons, the largest electric display sign shown onto repairing this particular part of the talking ma- scope is on the increase. the avenue, has been erected, on which are thechine. We ourselves have difficulty in training our Thomas Devine, local manager of the Columbia words the "Bradbury pianos" and underit hangs workmen to manufacture and repair any new part PhonographCo.,General,saidbusinessinthe the trade -mark of the Columbia Phonograph Co.,of our instrument.It takes months of practice to month of November was probably better than it General, also illuminated, being one of the first of efficiently manufacture, adjust or repair such deli- ever has been in that month. The Columbia CO. its kind to be used. cate mechanism: remember, the sound box replaces is expecting to sell a large number of records by On Monday last the new department was visited the vocal chords of the human throat, the reeds of Orville Harold. the famous tenor.Harold, being by E. D. Easton, president; George W. Lyle, gen- an organ, or the strings of a perfectly tuned violin. an Indiana youth.is afavorite in the Hoosiereral manager, of the Columbia Phonograph Co., "Our ambition is to make every Victor owner a State. General, and Hayward Cleveland, manager of the satisfied owner. Your part is to keep in touch with As a result of the advertising by the Columbia23d street Columbia store, who, with F. G. Smith, every Victor owner and if you find that any sound Co. the local branch has been selling an unusually N. M. Crosby, genera] manager of the F. G. Smith box on the market is faulty and your own resources large number of Regal Grafonolas. which is listedinterests, and F. G. Smith, III., retail manager forare not capable of puttings things right, please do at $40.It was first thought that this machineF. G. Smith, made a trip through the building and not hesitate to return the unsatisfactory part to us would not be a popular selling machine, but from expressed themselves pleased with its completeness. for expert attention." FAMOUS -RECO-RD AL3UMS These Albums are made to match Victor, Edison Columbia, and all other Cabinets. Containing 17 pockets, made of strong tag Man= ila paper, for both single and double faced Records. Each pocket is hinged on both sides with binder's cloth securely joined to a heavy board back, cover= ed with a rich brown cloth; with emblematic gilt stamping on front cover. SHOWING ALBUM CLOSED THE "NATIONAL" RECORD ALBUMS are made by the When full ofRecords the Album most skillful workman. They possess qualities found in no SHOWING ALBUM OPEN will fit in a cabinet or book case.others, and are sold at very low prices Showing Reference Index Write for terms and samples if you are not already handling our Superb Albums. Address; NATIONAL PUBLISHING CO., 241 South American St., Philadelphia, Pa. 16 THE TALKING MACHINE WORLD.

THE TRADE IN BOSTON AND NEW ENGLAND JOHN H. WILSON, MANAGER, 324 WASHINGTON STREET, BOSTON, MASS.

(Special to The Talking Machine World.) tion, and he has had direct orders for sixteen of he had never seen and in whose Maine city there 'Boston,Mass.,Dec. 12,012. them. That's certainly going some! Manager was a Victor dealer, which fact either was acci- Everywhere one finds the holiday business inErismanhasjustreturnedfromWashington, dentally or deliberately overlooked.The man in talking machines all that could be desired.All the where he went with his wife to spend Thanksgiv- question wrote to the Boston house, having seen jobbers and dealers have all the business they caning with her family.Mrs. Erisman remained be-its advertisement in a newspaper.Upon inquiry, attend to, and the only complaint one hears is thehind to pay her parents a visit. the customer was found to be perfectly reliable,

difficulty that they all are experiencing in getting Victor Outfits in Schools. and a large consignment of goods was sent him, cnough goods to fill the demand.This of course W. J. Fitzgerald, who is devoting a large part offor which he immediately tendered a large check applies more to machines than it does to records,his time to the introduction of Victor outfits intoin payment. A few days later the dealer was sur- although in the records there are certain popularthe schools, has lately installed machines and com-prised to receive 'another check for $200, which, it numbers that it is difficult to furnish in sufficientplete sets of records in the schools of Beverly,was explained in the accompanying letter, was for quantities. Cambridge, Chelsea and Revere.Mr. Fitzgeraldrecords that he was likely to buy in the near fu- Talking Machines in theSchools. has several large prospects well under way. ture.Thisisthesort of customer that many One of the most interesting propositions before Busy Times with Oliver Ditson Co. houses might well wish they had on their books. the companies to -day isthat of the educational Manager Winkelman, of the Victor department Progress of White Department. side of the talking machine business and the intro-of the Oliver Ditson Co. warerooms, has been ex- Under new supervision the talking machine de- duction of machines into schools.Take the Co-periencing a large business, and one may enter thispartment of R. H. White & Co. is .making rapid lumbia Phonograph Co. forinstance.Itslatest department any time of the day and find all theprogress as a popular distributor of machines and accomplishment through theefforts of Manager well appointed demonstration boothsfilledwith records.The department is now under the imme- Arthur Erisman has beenthesaleof a $200eager, expectant customers. A recent caller upon diate supervision of C. M. O'Brian, who formerly Grafonola to the city of Boston for use in theManager Winkelman was M. H. Andrews, alarge wasinthetalking machine department ofthe Boston Normal School.The sale, of course, wasVictor dealer at Bangor, Me. Shepard -Norwell Co.Several rooms are now 'de- through the school committee, and with a complete McArthur Co. Has Columbia Line. voted to the business, including three compact and set of educational records the students at this large The A. McArthur Furniture Co., one of thecozy demonstration rooms. and popular institution of learning will receive alargest furniture concerns of Boston, has lately A Surprise for Wm. H. Atkins. new insight into the best kind of music. taken on a Columbia department, and the fourth A novel use for a disc phonograph, one of the Eastern Talking Machine Co. Exhibit. floor is devoted- to a display of machines, records first products of Thos. A. Edison, Inc., was made The Eastern Talking Machine Co. 'had an inter-and appurtenances. November 30, when it served as a, medium of con- esting exhibit at the two days' exposition of the VictorDepartment at ChickeringHall. gratulation from Thomas A. Edison, the inventor, Boston Rotary Club, which was 'held in Horticul- The Victor department of the new Chickeningto a man in Boston.The man in question was tural Hall Dec. 6 and 7.To this organization be-warerooms has proved to be a very popular ren-William II. Atkins, general superintendent of the longs a large number of Boston merchants, and at dezvous of music lovers ever since it opened a fewEdison Electric Illuminating Co. of Boston, who the expositions only one line of business may beweeks ago, and Manager Ubert Urquhart has hadhad just completed a service of twenty-five years represented at any single show. The Eastern hadhis hands full in attending to customers; and War-with the company.That morning when Mr. At- a choice location in the lecture hall, close to the ren A. Batchelder, too, his right-hand man, haskins arrived he found his office resplendent with entrance to the large ball, and during most of the been equally busy.Several high-priced machines flowers, the gifts of the various departments; but two days Manager E. F. Taft and W. J. Fitzgeraldin Circassian walnut lately were sold, one toa the surprise came when a handsome disc phono- were on hand to explain the details of their ma-well-known music lover of Winchester. graph was operated, and the first that Mr. Atkins chines, of which there were a number of the finest Victor Sale to Former Governor Draper. beard was the hearty good wishes of his fellow on exhibition. On the request of the management W. J. Fitzgerald a few days ago disposed of a employes, coupled with a presentation speech, for of the exposition a demonstration of the Victorlarge order for Victor goods to former Governor the phonograph was the giftofhisassociates. machines was given on the platform, which was Draper of Massachusetts.Another of Mr. Fitz-Another disc was then put on the machine and one of the highly enjoyable features of the ex-gerald's large customers is Lucius Tuttle, former Mr. Atkins eagerly listened to the voice of Mr. position. president of the Boston & Maine Railroad. Edison as be said: New Machines Attract Attention. An InterestingExperience. "I understand that on December 1 you will com- Manager Erisman reports thatthe new $500 A Boston Victor dealer recently had an inter- plete a cycle of twenty-five years with our com- Columbia machines, though only on the market but esting experience which resulted in selling an out- pany.Permit me to offer you my congratulations a few weeks, have attracted considerable atten- fit costing several hundred dollars to a man whom on the great success you have achieved.If you continue to round out your jubilee year I hope to be on hand to congratulate you further." Those of the company with which Mr. Atkins

Las so long and pleasantly been associated, and who had part inthe presentation, got thisdisc machine direct from the factory, and as these new In this Holiday rush test the disc machines are not yet on the market this one created no end of interest. P -E service for Edison Goods. Departments Amalgamate. With the amalgamation of the talking machine We are exclusively Edison departments of George Lincoln Parker and the George L. Schirmer Co., which went into effect and exclusively wholesale, the first of the month, the former named dealer is better !able than ever before to handle his large maintaining the largest and and rapidly growing business. An additional room has been taken, and Charles Trundy is always "on most complete stock. the job" to attend to the wants of customers. All Edison Blue Amberols; Two Additional Demonstration Rooms. H. Rosen, of Schoolstreet,Boston, has been other records, and all types meeting with such a call for Victor, Columbia and Edison goods lately that he has 'had to enlarge his of machines, as wellas the quarters, and several partitions just put inwill give him two additional demonstration rooms. Home Kinetoscopes. Leaves on Extended Road Trip. H. R. Skelton, the hustling traveling man of the Pardee -Ellenberger Co., Inc., will leave town in a few days for a nine weeks' trip through New Eng- Want our suggestion land in the interests of the Edison products In for business building The Pardee -Ellenberger Co; that time Mr. Skelton will visit nearly all of the in 1913? BOSTON and NEW HAVEN cities and towns where the Edison goods are sold. A Pleasing Holiday Souvenir. The M. Steinert & Sons Co.'s Victor department is putting out a handsome red leather memorandum book as a holiday souvenir, and it naturally is in THE TALKING MACHINE WORLD. 17

THE TRADE IN BOSTON AND NEW ENGLAND JOHN H. WILSON, MANAGER,324WASHINGTON STREET, BOSTON, MASS. large demand, as itis both neat land useful.Her- An Enjoyable Evening. plete line of both Victor and Columbia machines bert L. Royer, the manager of the . Arch street The Eastern Talking Machine Associates heldand records are handled, and the department is quarters,reports an unusual scarcity of Victor an enjoyable evening on November 29.The mem- conducted along enterprising lines with the result goods, and, with the business considerably in ad-bers had a whist party, there was piano playing that a very substantial trade has been built up- vance of a year ago, there yet is less material with and vocal music, and the night was brought to a one that is constantly growing. which to suit customers' -demands.Mr. Royer hasclose with dancing, which was enjoyed by a large just had as guests Edgar Evans, of C. Bruns & company. DEAN'S FIREPROOF PLANT. Son, of New York, and Louis J. -Gerson, who is in A Caller at Eastern Co. charge of the Victor department in the great Wan- Vistors who enjoyed the hospitality of the East-The Splendid Equipment of the Talking Ma- amaker establishment in New York. ern Talking Machine Co.'s Boston quarters lately chine Needle Manufacturer of Putnam. have been Walter Van Brunt, the singer, who Pardee -Ellenberger Co.Expansion.. There is much to be considered in the erection The Boston quarters of the Pardee -Ellenbergermakes recordsfortheVictor, and "Maurice;' whose dancing with Gertrude Hoffman's company of a modern fireproof building of concrete brick, Co. in Batterymarch street have been considerably steel and heavy glass, besides the permanence and enlarged and itriprove'd, this being absolutely nec- a few weeks ago in Boston was one of the hits of the show. general convenience ofsuch astructure.The essary owing to the rapid growth of -the Edison lowering of the fire hazardisthe all-important business. Manager Sillim-an now has a private point.The destruction of a factory by fire means office that any establishment might be proud of. GATELEY AND HIS GARAGE. I: has two entrances; one from the general execu- There was a man lived in a town, And he was wond'rous wise; tive officesand another from the stock room. The He built himself a fine garage, walls .are covered in two shades of burlap, and a And praised it to the skies. large picture of Thomas A. Edison adorns one It was complete in every way, From attic to the floor; side.The rocom is comfortably furnished and in A janitor and fuel buffet, one corner stands a handsome disc machine in Cir- And even folding doors. cassianWahnit, which emits the most exquisite A crisp November morn appeared, He says to wife, "Go dress, music while Mr. Silliman entertains his visitors. While I crank up the touring car, Mr. Silliman says there is a tremendous demand We'll take a spin, I guess." throughout New England for the diamond point He threw the folding doors apart, reproducer -for the cylinder Machines and for the And backed the buggy out; He waited 'tillhis wife appeared. Blue Amberol records, and itis difficult to always With rapture gazed about. supply the call -forcertain of the most popular He took a turn towards the door, John A. Dean's Plant at Putnam, Conn. But found the distance short; ones. He backed again to where he was, Visited Thos. A. Edison Factory. And found that he was caught. not only sae direct loss entailed but the complete stoppage of business and the loss of trade to both ManagerSilliman,ofthePardee -Ellenberger For just behind the buggy wheels Co., was over to the Edison factory in New Jersey Were bushes fair to see; the manufacturer and the dealer.The factory of And if he threw in the reverse, a few days ago. He was accompanied by Mr. Par- The buggy'd climb the tree. John M. Dean, the prominent manufacturer of talking machine needles,inPutnam, Conn.,is dee, and the two gentlemen were entertained by So there he was out for a ride, And a worried look he wore; essentially fireproof and of the most modern type. C. H. Wilson, first vice-president of the Edison So all the afternoon he rode, Co. They found the factory rushed with the manu- 'Twist rose -bush and the door. Chance of Puritone needle users being held up factureof the new disc phonograph, for which for shipments through fire damage to the factory isas slight asispossible. is there is everywhere a lively !demand, and the gen- BUILDING UP A LARGE BUSINESS. That fact alone eral cry is, "When is this wonderful machine to be worthy of earnest consideration, especially on the placed on the market " (Special to The Talking Machine World.) part of the trade.Iteliminates the chance of Springfield, Mass., Dec. 7, 1912. business interruption. The Pardee -Ellenberger Co. is having a good One of the busy talking machine spots in New call also for the two new types of concealed hornEngland is the handsome talking machine depart- cylinder machines, the Amberola types 5 and 6 sell- If you have occasion to change the location of ment of Forbes & Wallace Co., of this city, whichyour business, remember that there is no advan- ing for $60 and $80. is under the management of Chas. T. Wilber, who Doing a Great Victor Business. tage in springing it on the public as a surprise. was formerly in business in Waterbury. A com- Advertise it as long as possible beforehand. Francis T. White, manager of the Victor department of the Henry F.'MillerCo.,inBoylston street, reports a surprisingly lively business during November, with the first week of December having started in most encouragingly.Customers at this house are experiencing some difficulty in getting their goods delivered, owing to the tardiness in getting a sufficient number of machines, a complaint that 'isbeing heard from many establishments. Popular Feature at Columbia Warerooms. SHAW Not in a long time has so popular a feature been introduced in a talking machine establishment as the lectures of W. L. Hubbard on "The Opera," ES ABLI SHED which this gentleman is giving at the lecture parlor of the Columbia Phonograph Co.Already Mr. 18V-6 Hubbard has taken up "The Tales of Hoffman" and "Louise," and his next talk, on the afternoon of Tuesday, Dec. 17, will be on "The Jewels of the Madonna."Mr. -Hubbard's course consists of -the new operas to be given at the Boston Opera House, RLD whose publicity manager he is, and it may inci- DESIGNER AND dentally be said that never since the opera house INIJCArr-U R E R was opened, four years ago, has the work of its MAKER OF publicity bureau been handled in so intelligent and DUPLEXTONE high class a manner as now. Messrs. Easton and Lyle Expected. NEEDLEs President E. D. Easton and general Manager THE NEEDLE WITH TWO TONES) George W. Lyle, of the Columbia Co., are expected LOUD AND SOFT here by Manager Erisman.They probably will remain in town for several days.Another ex- WRITE FOR L LUSTRATED BOOKLET pectedvisitorisH. A Yerkes,thecompany's *OF STI. , tirris AND wholesale manager.Manager Erisman may be depended on to give the visitors a good time while they remain in Boston. Is THE TALKING MACHINE WORLD. SALTER'S LINE ofCabinetsare leaders in quality and style and exceptionally good sellers. Save the records by using Salter's Patent Felt Lined Shelf Cabinets. We manufacture Cabinets for all styles of machines. Send for our latest catalogue No. 106 today. SALTER MANUFACTURING CO. 337-343 NORTH OAKLEY AVENUE CHICAGO, ILLINOIS

dealers who declare November to have been a great month for the Victor business. CONTINUOUS' REPORTS OF TRADE PROGRESS. Hammann & Levin are having a good run on The Order of the Day inBaltimore's Talking Machine Trade-Gradual Increase Ever the Victor line, and the Lyric Talking Machine Since the Summer and Enormous Holiday Trade Expected-This Condition of Things Co., a new corner, reports amonthwhich made Prevails Among All the Establishments Throughout the City. Alanager Stranfeelglad thathe got intothe band wagon before the Christmas holiday, and (Special to The Talking Machine World.) while the good things were coming the way of the good sales of high priced machines during thetalking machine dealers. Baltimore, Md., Dec. 5, 1912. month. Wm. Knabe & Co. are doing a big business with As one of the local talking machinedealers ex- Manager Albert Bowden, of the Sanders & Stay - the Columbia line, as are the Hub Piano Co. and pressedit, we have had such good results the past man Co.,reports good month for Victors and the Rosenstein Piano Co several months that we have been compelled to Columbias, both of which are handled by the firm. make continuous reports of progress and excel-Operatic records were much in demand. EXHIBIT NEW EDISON DISC LINE lent trade that those away from Baltimore may Another agency has been established by Managc.7 begin to think that we should have at least one F. A. Denison, of the local branch of the Columbia At Land Show Which Closed Recently in New dull month to relieve the monotony of these prog- Phonograph Co., at Oldewertel's, 307 South Broad- York-VisitorsMuchInterestedin New ressive reports.Yet the way business has been go - way.This is a new stand, although the firm han- Edison Disc Phonograph. righere,itissimply impossible to change the dled these machines in a small way in connection monotony of these reports.Business has been in-with other lines of business at 227 South Broad- A popular exhibit at the Land Show held the creasing right along since the summer, and instead latter part of November, in the Seventy-first Ar- way. mory, New York, was thatof Thomas A. Ed- of their being any signs of a decrease, there has Manager Denison declares that November was been an enormous increase each successive month, son, Inc., of Orange, N. J.The company displayed the biggest month with the Columbia Co. yet en- two styles of their new disc phonographs, one of until November has proved to be one of the larg-joyed, excepting one, and. that was last February. these being Model No. 250, whichretailsat $200. est months for sales that the local dealers haveIt even surpassed the sales made during last De- ever experienced.That this condition ,is general Demonstrations were givenatallhours of the cember, and he reports that the indications are day, and the exhibition attracted large crowds who and would indicate that the talking machine busi- that this month all records will be broken. Mr. heard the splendiddiscrecords played on the ness isinthe midst ofits era of prosperity; is Denison, who returned from Norfolk, where he shown by the fact that these reports are not made handsome Edison disc phonographs.Hearty and closed a big deal, reports the Dictaphone businesssincere enthusiasm was expressed by the many by any onedealer of any one machine, but they tobe increasing every month. visitors who stopped in to hear the demonstrations, are reports made atall the stores.The reports " Wesold three times as many machines during of the excellent records made during November and manyquestions wereasked regarding the the month of November as we ever (I'd in any one merits and features of this new Edison proddct. do not even exceptlastDecember which was month .before," isthe way Manager Roberts, of looked upon as one of the standard months of Vocal, instrumental and monologue records were the Baltimore and Washington stores of E.F. on hand for public all. Droop & Sons Co. put it. Mr. Roberts said that in demonstration, and general Tommy Gordon, proprietor of the Gordon Talk- approval was manifested by the large crowds who August he had enough machines-Victor machinesattended the performances. ing Machine Co.,is making preparationsfora -in stock to satisfy, as he thought, the demands' handsomewindow display for the holidays for theeasily up to December 31, but that the demand A New York department store is said to expend Columbia and Victor lines. .Mr. Gordon said that for machines has been so heavy thathe has sold $80,000 a year on its window decoration.Does November was one of the finest months he has ex-all of these and has had to buy just 988 more, that statement convey an important idea to you? perienced since being in business, and that itfar and even with these additional machines, the pres- surpassed any month of lastyearHe has a num- ent supply in stock is lower than it ever has been. When.you see a good advertisement, one that ber of good holiday prospects.Josie Fink, head Manager Silverstone, of Cohen & Hugh !s,re- makes you want the goods, no matter where itis salesmanforthe Gordon Co., made a number of ports many substantialsales, and is among the or what it advertises, cut it out and save it. THE TALKING MACHINE WORLD. 19 so well that the customer will direct his efforts to that store. HOW TO CONDUCT AN ADVERTISING CAMPAIGN. "Many writers seem to study deeply over excuses for prices that are meant to appear low. I Particularly in the Newspapers, the Subject of an Interesting Address Recently Delivered don't think the public pays one -hundredth as much by C. W. Page, Advertising Manager of the Rudolph Wurlitzer Co., Before the Cin- attention to excuses as to the price itself. Establish cinnati Advertising Club-Treats of the AdvertisingQuestion from Various View- a reputation for your store for honesty and fair points and in a Manner That Instructs and Impresses, Because It Reflects the Utter- dealing, and you do not need excusesfor low ances of a Practical Man Who Has Won a Large Measure of Success in This Field. prices." Mr. Page then gave a practical illustration of tone, and are running a campaign along lines that might the different features of the advertising campaign C. \V. Page, advertising manager of the Rudolph he mistaken for Marshall Field's or Wanamaker's. as used in his own work, and which he has found Wurlitzer Co., Cincinnati, 0., delivered a very in- From allaccounts, the entire complexion of the store most successful.He spoke of the advertising ap- teresting address before the Cincinnati Advertising iscompletely changed, and ifthis can he doneinthe case of this greatinstitution, one ofthe largestinthe propriation, how it is figured on the basis of per- Club on "The Newspaper Advertising Campaign- centage of net sales; how every department of the How to Plan and Execute It," which, apart from country, it ought to be possible with smaller stores, whose statusislesspositivelyfixed. business is allowed its appropriation on the same the fact that .Mr. Page is in close touch with talk- One of the points that may come up in deciding what plan as the business as a whole, and how the per- ing machine developments in the retail and whole- the advertising campaign should accomplish isv,hettier the centage of advertising cost is determined in each storeshould make afeatureofthespecialagenciesit sale fields, is of general interest, because it demon- -department individually and has to make its own strates that Mr. Page has made a profound study enjoys-thatis,the well-known trade -marked goodsthat it a showing.He then took up how the expenditures of the advertising question in all its phases. represents-and commit itself tothis proposition as reputationhuilder,orwhetheritwould hewisetoget should run by months, the special line of advertis- After some very pleasing introductory remarks, away from thispolicy and arriveatapoint where the ing to be conducted, and the details showing the Mr. Page got down to the meat of his address and publicwill look to the store's endorsement of an article expenditures and the results in the way of sales. said: ratherthantothetrade -mark name on thatarticle. The questionof whattheadvertising campaignisto He is of the opinion that the ideas of depart- IbelieveImay giveyou justone thought onthis accomplish should be gone overinconference with the ment managers should always be considered by subject,if no more.Inall my advertising work Ifol- heads of the firm and such other members of the organi- lowaplanthatIlearnedatschool. Ihelievethat the advertising man, and that the heads of the zationashave an interest in the matter. this plan can be successfully used in the solution of any Department managers should haveasayastowhat house should see proofs of the advertising.He business problem. Ihave never seenitstatedin any theirindividual aims are and what isthe present status descanted on the value of the scrap book for keep- hook on advertising, at least not in the shapeIhave in of their branch of the business. ing track of newspaper ads, and also makes ita mind. Iemphasize thequestionofreputationhecauserepu- The planistheonethatisusedinthestudyof point to study the circulation, gains and losses, of tationisthe hackhone of business and no advertisement the different papers. geometry. Iremember my old geometry teacher used to should heput out without due thought toitseffecton In closing he said: say there was no prohlem in life that could not be worked the reputation of the house. "I do not think that there is any magic in ad- out most easily hy the plan he taught us in the geometry Special offerings may pulla hundred buyers into -day, vertising.It is just plain, every -day horse sense, class. butinthe longrun,yearinand yearout,itisthe that goes plugging along, falling down every now First-You considerwhat you wanttoproveordo. store's reputationthat determines the annual volume of itdepends upon. and then, but learning a little each time from the Second-You consider what trade. Third-You consider what facts you have given towards Therefore, every advertisement ,e put out should he experience of your own errors, trying not to make the proof. constructive and cumulative. Iliketofeelthatevery the same mistakes over again, trying hard to im- Fourth-Comes the proof or accomplishment, the Quod advertisement isas a Klock of granite in a great temple Erat I)emonstrandum. prove and tocut down on the advertising bills ofbusinessthatwillgrow with every year, everysea- wherever it can be done, guarding the old man's Marshal your facts under these headings and you can son-yes, every day, until we have a structure that men see you have got your advertising proposition on a fairly and women will point out to strangers as one of the land-money bags with jealous care, the same as if they simple and tangihle basis. were your own, and never letting go of afull- Now, when you consider an advertising campaign-we marks of thecity. willsay foralocalstore --takea blank sheet of paper Mr. Page then proceeded to pass on to the sec-grown golden eagle unless you see a fair chance andwriteacrossthetopthisheading: "What Does ond section of his address, namely, "What Does of getting a flock of husky young eagles in return, This Store Want to Accomplish?"That isto say, what the Success of the Campaign Depend Upon?" and or at least a setting of eggs." do we hope to get out of the campaign? answered this question by saying, inbrief,that 1 am trying to give you aplanthat can be reduced to writing.This isa hard thing to do.If this business succeess depends upon having a free hand in the SHOULD INFORM POST OFFICE. could hereducedtosimplewrittenformulasthat any ,Ariting and placing of the advertising-upon the two-by-four advertising man could carry out, genius would selection and co-operation of the right papers for Merchants Who Intend to Use the Parcels Post, not command the premium thatitdoes, and the shrink- the proposition-upon being allowed time enough Which Goes Into Force January 1, Should In- age inour pay envelopes would make anoiselikethe for a real try -out of your ideas, a year at least, and form the Postmaster -General as to What Ex- sighof the windthroughaforestofpines. Ithink tentIt youwillallagreethatthiswould beamisfortune,it added: "The best type of advertising campaign Will Be Used So That He May Be not an actual calamity. will hardly produce large immediate results, for Able to Supply Adequate Machinery. Let's fill up the page with a list of things that we hope success depends upon a hundred and one specific to do for the husiness.Do not overlook a single item. (Special to The Talking Macbine World.) Go over these points thoroughly with theold man (no things that will be suggested by those desired to be accomplished." Washington, D. C., Dec. 9,1912. disrespect intended) and set down every single thing. Business men alert to the importance and value Pin him down tofacts.Make him particularize. Con- He then discussedthe essentialassetsatthe sider the store's standing,Isit what it should be?Is start of the campaign, and set down such items as of the parcels post and who intend to take advan- itwhat theproprietor wouldlike? What doyou,as the advertising appropriation; the reputation of the tage of it must let the Post Office Department know anoutsider,andlookingatthepropositionfromthe about it, store; the list of well-known merchandise handled; provided they want adequate machinery standpoint of the public, think of thepossibilities of the ready to take care of the parcels when the system business? the particular newspapers that are suited to the Ask a number of your acquaintances what they think proposition, and the objectin view; some factsgoes into operation next January. Frank H. Hitch- cock, Postmaster -General, intends to conduct the of the store.If you ask a hundred people this question about competitive houses; facts about thesales and averagetheirreplies,youwillcome very nearto system on a strictly business basis.He has written sellingmethods,etc.,and knowing how the storestands. force,itspersonnel, letters to every postmaster in the United States ask- Has yourstoreaqualityreputation? Hasitheen added: hiddingfor business onprice alone? Supposingithas, ing him to interview merchants and report at once "This general plan that I am outlining I wouldto what extent the new service is what are the chances of infusing alittlequality atmos- reduce to writing and use as the groundwork or to be used. phere, so that the volume of sales can be maintained with- Mr. Hitchcock believes that when he gets this out the everlasting strain of thinking up a new and dif- foundation for my advertising campaign.I wouldinformation he -will be able to establish a nation- ferent price argument for every advertisement. callthis my advertising and merchandising an-wide service of large proportions, with the least You may infer from whatIhave saidthatIlikea alysis, and I would see that the analysis covered not misunderstand me. possible friction and expense. He hopes to be able qualitystore. Certainly-but do linesI have seen stores that sported a false hrand of quality. every feature of the business along the to give efficient service from the start, instead of I have indicated." Idonotbelieveinthekindofqualitythatresolves working up gradually to that point. itself into crusty snobhishness and which often takes the Space unfortunately prevents us from quoting Under the direction of Joseph E. Ralph, director formof, "We don't have toadvertise." in full this part of the address, which is very vitalof the Bureau of Engraving and Printing, a series Ineverputquality atmosphere aheadofvolumeof andveryinteresting,buthemakesseveral Sales must ever be the most important thing, hut of stamps for the parcels post have been printed sales. important points which briefly put are as follows: I would weld thetwotogether,for when you givea and are being distributed to the 60,000 post offices. storeaqualityreputation you makeiteasiertomain- "The idea of a store having a certain space in tain the volume of busiriess. a raper on certain days of the week and throwing There is a point that often conies up in this connection, intoit anything that happens at hand is wrong. WHAT THE "FOLLOW=UP" DOES. and itisthis:Can a store that has advertised for busi- nesspretty much onpricealonetakeadifferenttack "Thereisone thing about the, advertisement Following -up inquiries and prospects on mailing and goafteraqualityreputation? Ibelievethatit itself thatI want to emphasize particularly, and lists does the following: can be done in many cases.I have in mind the case of that is that it should be honest all the way through. "Cashes in" on the manufacturer's advertising. a large department store in Chicago whichisdoing this It must be honest if it is to succeed. Brings new trade to the store. very thing now. ThisstoreIdon't think could have been called a quality store hy any stretch of the imagina- "The man who lies in his advertising to -day is Increases sales in all departments of the store. tion several years ago. veryfoolish,forafalseadvertising statement Increases profits. They changed advertising managers,Iunderstand, have never fails to react and thus minimizes the chances Increases prestige of the store-as a wide-awake just completed a very fine new huilding, and where their of success. modern merchant. full -pageanddouble pagespreadsinalltheChicago papers formerly reeked with hig price figures and head- "Icannot conceiveof anystoressucceeding You will get personally acquainted with many linesfeaturingeveryimaginabletypeofspecialsale, to -day on any basis except that of putting outgood prospective customers, who if handled in a they have now takenonamostdignifiedanddecent h&onest advertising and treating every customer businesslike way, may be permanent customers. 20 THE TALKING MACHINE WORLD. AN ARMY OF COLUMBIA BUSINESS BOOSTER'S. Counterfeit Presentments of Some of the Men Who are Helping to Expand the Wholesale Business of the Columbia Phonograph Co., Gen'l

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No. 49. P. G. Herdman, traveling out of Indianapolis. THE MEN WHO MAKE COLUMBIA PROSPERITY. 50. Wm. S.Parks, manager, Columbia Phonograph Co., General, 1818 Third Ave., Birmingham, Ala. An Impressive Showing of Columbia Wholesale Hustlers to Be Found in Group of Portraits 51.E. J. Silleman, traveling out of Birmingham. Which Appear on theOpposite Page. 52.L. C. Mountcastle, traveling out of Birmingham. 53. F.A. Denison, manager, Columbia Phonopragh Co., General, 204 W. Lexington St., Baltimore. Some idea of the extent and growth of the busi- No. 54.G. A. Eldridge, traveling out of Baltimore. ness of the Columbia Phonograph Co. may be district manager Pacific Coast. 55. Robert R. Souders, manager, Columbia Phonograph Co., 6. W. C. Fuhri, district manager Middle West States. General, 1403 Main St.,Dallas. gleaned from the photographs ontheopposite 7. Clifford R. Ely, special traveling representative. 56. E. W. Graham, traveling out of Dallas. page showing a partial number of the wholesale 8.R.F.Bolton, manager, Columbia PhonographCo., 57. Geo. R. Madison, manager, Columbia Phonograph Co., force of the company.With the exception of General New York, 89 Chambers St. General, 913 Euclid Ave., Cleveland. Ohio. General Manager Lyle, Assistant General Manager 9. Louis C. Zeigler, traveling out of New York. 5S.H. M. Blakeborough, manager, Columbia Phonograph 10.Ormal T. Graffen, traveling out of New York. Co., General, 26 Church St., New Haven. Willson and Advertising Manager Metzger, every 11.C. M. Daily, traveling out of New York. 59. Herbert M. Young, traveling out of New Haven. man on the page represents a member of the staff 12.John Le Roy Williams,traveling out of New York. 60. E.B.Walthall, manager, Columbia Phonograph Co., who isactively connected with and directly re- 13.Chas. M. Baer, manager, Columbia Phonograph Co., General, 425 Fourth Ave., Louisville. sponsible for the procuring of Columbia wholesale General. 101 N. Wabash Ave., Chicago, Ill. 61.Leo J. Reid, traveling out of Louisville. 14. Edward Blimke, traveling out of Chicago. 62.E. C. Emens, manager, Columbia Phonograph Co., Gen- business. 13.E. 0. Zerkle, traveling out of Chicago. eral, 622 Main St., Buffalo. This efficient staff of wholesale representatives 16.W. A. Everly, traveling out of Chicago. 63.0. J. Junge, manager, Columbia Phonograph Co., Gen- has done wonderful work in the past few years, 17. F. G. Cook, traveling out of Chicago. eral, 119 Westminster St., Providence, R. I. 18.A. C. Erisman, manager, Columbia Phonograph Co., 64.L. D. Heater, traveling out of Portland, Ore. and their unceasing labors have aided immensely General, 174 Tremont St., Boston, Mass. 65.J. J. Grimsey, manner, Columbia Phonograph Co., Gen- in the development of the record -breaking whole- 19.J. F. Luscomb, traveling out of Boston. eral, 1311 Eirst Ave., Seattle, Wash. sale business the Columbia Phonograph Co. has 20. F. F. Flightncr, traveling out of Boston. 66.G. T. Donnelly, manager. Columbia Phonograph Co., closed this year. The past season has exceeded all 21.S. H. Brown, traveling out of Boston. General, 550 Congress St., Portland, Me. 22.E. A. McMurtry, manager, Columbia Phonograph Co., 67.J.F. Halfpenny, traveling out of Portland, Me. expectations of the officers and staff of the com- General, 1112 Grand Ave., Kansas City, Mo. 68.L A.Moeller, manager, Columbia Phonograph Co., pany, and there is every prospect of this encour- 23.E.C.Shiddell, assistant manager, Columbia Phono- General, 23 N. 6thSt., Terre Haute. aging condition continuing. graph Co., General, Kansas City, Mo. 69.J. W. Goldy, manager, Columbia Phonograph Co., Gen- The development of the wholesale end of the 24.John Ditzell, traveling out of Kansas City. eral, 610 Market St., Wilmington, Del. 25.Harry M. Wright, traveling out of Kansas City. 70.H. C. Grove, manager. Columbia Phonograph Co., Gen- talking machine businessisundoubtedly one of 26. Ralph Peer, traveling out of Kansas City. eral, 1210 G St.. S.W., Washington, D. C. the most important, ifnot the most important, 27. Westervelt Terhune, manager, Columbia Phonograph 71.Clifford A..Malliet.manager, Columbia Phonograph departments of the Columbia Co.'s enterprise, and Co., General, 84 N. Broad St., Atlanta, Ga. Co., General, 29 Superior St., Toledo. 72. A. W. White, manager, Columbia. PhonographCo., the steady advance of this concern can be traced 28.W. 0. Cooper, traveling out of Atlanta. 29.W. M. Edwards, traveling out of Atlanta.. General, 20 E. 17th St., St. Paul, Minn. to the energetic and arduous work of the efficient 30.W. L. Eckhardt, manager, I'ennsylvania Talking Ma- 73.D.S. Ramsdell, manager, Columbia Phonograph Co., members of the wholesale staff. chine Co., 1109 Chestnut St., Philadelphia, Pa. General, 1108 Olive St.,St. Louis, Mo. By referring to the numbers appearing on the 31.Alhert J. Heath, traveling out of Philadelphia. 74.J. M. Ryan, traveling out of St. Louis. 32. George M. Standke, manager, Columbia Phonograph 75.Willis S. Storms, manager, Columbia Phonograph Co., photograph on the opposite page and comparing Co., General. 136 S. Main St., Memphis, Tenn. General, 818 Sprague Ave., Spokane, Wash. with those which appear herewith, the identity of 33.Curtis II.Foley, traveling out of Memphis. 76.W. L. Sprague, manager, Columbia Phonograph Co., each member of the Columbia wholesale staff will 34.Hayward Cleveland, manager, Columbia Phonograph General, 3S South Ave., Rochester, N. Y. 77. R. B. Cope, manager, Columbia Phonograph Co., Gen- be at once revealed. Co., General, 35-37 West 23d St., New York. 35.D. II. Delzell, manager, Columbia Stores Co., 505 16th eral. 1311 Farnam St., Omaha, Neb. In addition to the partial number of wholesale St., Denver, Colo. 7S.W. Allen Kenny, traveling out of Omaha. representatives shown in this photograph, several 36.A. T. Meyer, traveling out of Denver. 79.R. E. Demarest, manager, Columbia Phonograph Co., General, 19 Main St., Hartford, Conn. photographs were received too latefor publica- 37.R. R. Robinson, traveling out of Denver. SO,A. G. Farquharson, manager, McKinnin Bldg., Toronto, tion, from J. C. Wheeler, manager of the Colum- 3s. Louis L Murphy, traveling out of Denver. 39.S.If.Nichols, manager, Columbia PhonographCo.. Canada. bia Phonograph Co., General, Minneapolis, Minn.; General, 101 6th St., Pittsburgh, Pa. $1. Otis C. Dorian, assistant Canadian manager. W. J. Magowan, manager of Columbia Phonograph J. P. J. Kelly, traveling out of Pittsburgh. S2.W. F.Stidham, manager, Columbia Phonograph Co., 40. Ceneral, 422 S. Broadway. Los Angeles, Cal. Co., General, Springfield, Mass., and A. Glenn, 41. J. D. Montgomery, traveling out of Pittsburgh. S3. S.Saltamachia, traveling out of Los Angeles. managerColumbiaPhonographCo., General, 42. R.J.Whalen, manager, Columbia PhonographCo., General, 117 W. 4th Ave., Cincinnati. S4. W. F.Standke, manager, Columbia Phonograph Co., Portland, Ore. 43. George Mueller, traveling out of Cincinnati. General, 933 Canal St., New Orleans. 85.lIyatt Lemoine, traveling out of New Orleans. No. 44.L. C. Penn, traveling out of Cincinnati. $6.I..1..Eby, manager. Daynes Beebe Music Co.,Salt 45.Kenneth M. Johns, manager, Columbia Phonograph Co., 1. George W. Lyle, general manager. Lake City, Utah. 2. H.A.Yerkes, manager wholesale department, and General, 114 Broadway, Detroit. 5,7. II. L. Hill, manager, wholesale Department, Kirk -Geary District Manager, New England States. 46. S. E. Lind, traveling out of Detroit. 47.E. A. Gerardin, traveling out of Detroit. Co., Sacramento, Cal. 3 George P. Metzger, advertising manager. ss,F. Anglemier, traveling out of San Francisco. 4. II. L Willson, assistant general manager. 48.Thomas G. Devine, manager, Columbia Phonograph Co., SO. C. J. Moore, traveling out of San Francisco. 5. Walter S.Gray, manager San Francisco Store and General, 27 N. Pennsylvania St., Indianapolis. the speech was enthusiastically applauded by the A REGINA CO- ANNOUNCEMENT. BLACKMAN'S ATTRACTIVE WINDOW. large gathering of teachers who were present.In addition to the school teachers, there were also in The Regina Co., 47 \Vest 34th street, New York, The Blackman Talking Machine Co., 97 Cham- announces a new model of pneumatic sweeper, bers street, New York, has just installed a novel attendance a number of representatives from music the adjoining towns and severalwell- model "F," whichretailsfor$10.50. Itis18 window display, which isattracting considerable clubsin inches long, 8 inches wide and 7% inches high, not favorable attention because of its unusual features. known maisicians. including the handle.It weighs only 12% pounds The display referred to shows a miniature stage and is fully guaranteed. The model "F" is strictly with a full military band seated on the platform. CELEBRATES GOLDEN JUBILEE. a one -person machine, as easy to handle as an In the rear of the stage is constructed a revolving M. W. Waite & Co.,Ltd.,Piano, Talking ordinary carpet sweeper, but vastly more modern display of the portraits of six world-famous band Machine and Music Dealers in Vancouver, and efficient.L. T. Gibson, secretary, tells The masters whose organizations have produced selec- B. C., Established in 1862 -Its Advance. World man that the demand for model "F" is far tions for the Victor Talking Machine Co.These in excess of deliveries and is a most rapid seller portraits are reproduced in colors and show the (Special to The Talking Machine World.) with the trade. band masters in official uniforms they use when Vancouver, B. C., Dec. 9, 1912. leading their bands.Below the display is the fol- The well-known house of M. W. Waite & Co., Don't say,"Here's something justas good." lowing inscription:"A Victrola in the home this Ltd., 558 Granville street, this city, whose repu- That phrase does not sound right toalotof Christmas means all the world's greatest bands at tation extends throughout the Pacific Northwest, people. your command every day in the year."This at- is celebrating this week the golden jubilee of the tractive addition to the Blackman show window establishment of this business, which was founded attracts the attention of many passers-by, and it is in Victoria in1862, the year in which that city undoubtedlyofconsiderableadvertisingvalue. was incorporated. Business Opportunity Victor band records are notedfor theirclear, Progress made by Waite & Co. has kept pace deep tone, and when reproduced on one of the lat-.with, and in fact has gone somewhat ahead, of the ' A Retail Talking Machine Shop, holding a est types of Victrolas charm their listeners with growth of Victoria, until to -day the store is recog- Victor contract, fully equipped, doing $20,000.00 nized as one of the musical centers of the city. a year, FOR SALE.Possibilities unlimited; their remarkable tonal qualities. located in a central Western city.This isa Several prominent pianos are handled as well as fine opportunity for a live Talking Machine Professor Frederic E. Goodwin, head of the edu- Victor and Edison talking machines. dealer.The present owners have other inter- cational department of the Columbia Phonograph ests which demand their close attention. This Co., General, gave a forceful and well -presented opportunity is unusual, and if you are at all talk last Monday at the annual convention of the FOR SALE. interesteditwill pay you toinvestigate at once.All stock,furniture and fixtures are public schools teachers of the city of Pittsfield, Retail. Victor and Edison contracts and stocks, up to date and in first-class condition; long, The subject of Mr. Goodwin's speech was with modern fixtures; $10,000.00 investment; city Mass. 100,000; competitioncomparatively lease, and location ideal.For full informa- "The Application of the Grafonola to the Course ofnearly tionaddress"BusinessOpportunity," 373 small.Write for particulars.Address "Box 300, ' of Study." A Columbia machine was used to illus-care Talking Machine World, 373 Fourth Ave., Fourth Ave., care Talking .Machine World. trate the points brought out by Mr. Goodwin, and New York City, 22 THE TALKING -MACHINE WORLD. .

il: I 111 :11.:11:11":1111.1: 11 1111111111111111111111111111111111111111111111111111111111111111111111111M '__11111 11111111111111111111111111111111 111111111111111111111 1111111111111111111111111 11111111111 11111111111111111111111111111111111111111111111 1111111111 111111111

LYON & HEALY'S FIBRE NEEDLE CUTTER Fibre Needles

THERE isamong thousands ofthe Victor owners alarge discriminating class who, after a few trials,will use Victor Fibre Needles exclusively for playing their records, and we feel sure that as music lovers become more familiar with Fibre Needles their use will become more general. While the volume of sound of Victor Records when played with the Fibre Needle is subdued as compared with that produced with a steel needle, FINEST TOOL STEEL it should be thoroughly understood that the tone quality is thought by many to be more beautiful. Victorrecordsmay be played withFibre Needles any number of times without the slightest deterioration.We have heard Victor records that THE BEST THING have been played with Victor Fibre Needles from OF THE KIND 7,000 to1 2,000 times and their every note was just as brilliant as when records were new.

Send orders for this toLYON & HEALY,Chicago Liberal discount to trade. LYON & HEALY,Chicago

E-111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111 11111111111111111111111111111111111 .7111111111111111111111111111111111iliiiiiii

11111111111111111111111111111111111111111111111 11111111111111111111111111111111111111111111111111111111111111111111111[1111111111 I I 1101001111111111111111111111111111111111111111111111111111111111111111111111111111111111111llH

Correct Leverage for a Perfect Cut Guide Which Saves All Waste The L. Sr H. Needle -CutterorFibre Re - pointer we now offer to the user of Fibre Needles The cutter has a self-acting stop which prevents is the result of four years' exhaustive experiments, cutting away more than enough; thus a pin can be and we can safelyassert NONE BETTER played twelve or fifteen times before becoming too CAN BE MADE. short.Also a receptacle for retaining the needle The lover of GOOD music will find this cutter clippings. We give our absolute guarantee with invaluable.The upper blade being pivoted above every cutter sold. and back of cutting edge, insures perfect contact with lower blade.Both of these blades are made Retail from finest tool steel and properly tempered, and with ordinary usage willlastfor years without Price $1 .50 sharpening or renewal.

Dealers:-Your trade would like this.LYON & HEALY,Chicago. Dealers:- You ought to push this. LYON & HEALY,Chicago.

1, I I111111,1111,1111 !II, Ii111110111 11111 1111 111111111 11111 1 11111 1111 lull 11 111111111 ill 1111 11111111111111111114-. :111111111111111;11111011111111111111111111 111100011.1,11111 11111111111111111111111111111111111111111111111111111111111111 1111111 1[11111111111111111111111111111 THE TALKING MACHINE WORLD. FROM OUR CHICAGO HEADQUARTERS ROOM 806, NO. 37 SOUTH WABASH AVENUE, E. P. VAN HARLINGEN, MANAGER.

(Special to The Talking Machine World.) future, but has several propositions under consider- Geissler's Eastern Trip. Chicago, III., Dec. 9, 1912. ation. Arthur D. Geissler, general manager of the Talk- The same conditions exisitin the trade as last Edward D. Easton a Visitor. ing Machine Co., was called home suddenly from month, only in increased degree. The demand from President E. D. Easton, of the Columbia Phono- the East last week on account of the illness of the dealers for machines is something terrific, and graphCo.,General, visitedthe localofficelast Allen, aged 51/2 years, the eldest of his three boys, 'n view of the shortage has driven the jobbers al- month on a trip which included Pittsburgh, Chi-who was suddenly seized with an attack of appendi- most to distraction. The market has been crowded cago, St. Louis, Birmingham, NPw Orleans, At- citis.Mr. Geissler left on the Twentieth Century with dealers trying their best to get positive assur-lanta and Washington. He was accompanied by hisThursday, but before he could arrive it was neces- ances from the jobbers as to what they might ex- youngest daughter, Miss Helen.At New Orleanssary to take the little fellow to St. Luke's Hospital pect, but verylittlesatisfaction could be given. he was joined by District Manager W. C. Fuhri, and operate upon him.It was successful and when None of the jobbers have been able to do anything who after a day spent in consultation, leftfor Mr. Geissler arrived Friday morning he found the more than simply pro rate the limited shipments Houston and San Antonio.He was accompanied little chap getting along nicely .and thereis no received to the best of their ability, and there has by Mrs. Fuhri. Mr. Fuhri was greatly pleased question of his recovery. beeneveryeffortmadetobeperfectlyjust with the cond:tions in the South, particularly in While in the East Mr. Geissler visited the Victor witheveryone. Innumerous instancesdealers Texas.November withthe Dallas house, was factory. "They are simply in more desperate straits haveofferedcashinadvanceforgoods,but next to the best month in its history. than the jobbers," he said, "and in spite of their without getting any preference on that account. great increase in capacity are simply unable to meet McCormackUnburdensHimself. The shortage, while greatest on Victor goods, is anywhere the demand for the new types."While felt in all lines to a great degree. John McCormack, who is now appearing withEast Mr. Geissler wired around and picked up a The local retail trade is in much the same condi-the Chicago Opera Company, was a recent visitornumber ofold types, mainly, VI's and tion.Everyone has orders on hand for machinesat \Vurlitzer's and unburdened himself freely onwhich they have found to be good emergency sell- that they cannot fill, and are kept busy making ex- various matters concerning both the artistic and ers for the dealers under existing conditions." planations and are doing everything in their powercommercial sides of his calling.He declared that The Talking Machine Co.'s advertisement in this to keep the trade satisfied.In many instances cus-"I Hear You Calling Me" is the heaviest seller issue of The World contains a vital suggestion in tomers have become so convinced of the real situa- among his records, while "Silver Threads Among regard to records which should be read with imme- tion that they have been content to take old typesthe Gold" runs a close second.The fact that hisdiate interest. of machines and, of course, get good value when more popular records sell better than McCormack's Business with the houses during November was they do.The record sales during November, bothoperatic records is not altogether relished by the considerably ahead of the corresponding month of local retail and wholesalc, were way ahead of lastcelebrated Irish tenor, although the fact certainly last year.Some unusually large record sales are year, showing the healthy condition of the trade does not reflect on -his superb rendition of the big reported. conclusively. Italian arias.He was particularly anxious to get Again Heads Trip. Wholesalecollectionsarereportedunusually suggestions for songs to use at his next seance at The Chicago office of the Columbia Co. again the Victor laboratories. good.Itis generally believed. that ifit were not topped the list of Chicago branches for the month for the extreme shortage that thisfall would be Keene Cameron rather enjoyed putting one overof November, and Manager C. F. Baer received a made the biggest showing in the history of theon McCormack. He played the record of "Abide congratulatory telegram from George W. Lyle as a trade.As itis, in spite of all the drawbacks, it isWith Me," by Clara Butt, the English contralto, result. going to make a fine record and incidentally stocksand asked McCormick to place the voice."Lyric Notwithstanding some shortage on certain types the first of the year should be in the very cleanest tenor, undoubtedly." was the singer's reply. of machines, business is away ahead of November shape they have ever been. Manager Disappears. of last year. Aeolian Discontinues Chicago Branch. P. A. Tyson, former manager of the Talking Ma- The Columbia Co. has exclusive contracts with The Aeolian Co. willdiscontinueitsChicago chine & Music Parlors, 1010 \Vilson avenue, hasa number of the artists appearing with the Chi- branch at 410 Michigan avenue January1,the been missingsince November 21.Tyson, who cago Opera Company and each week a card is dis- agency for the entire Aeolian line of pianos and claimed to have been connected with the trade in playedinthe window giving the names of the player -pianos having been given to Lyon & Healy, various capacities, came to Chicago from California Columbia artists appearing during the week. who had it for many years prior to the opening ofa few months ago and started a handsome store on Visitors andPersonals. the Aeolian branch here in April of 1910.This Wilson avenue.Tie was practically without capi- Among the visiting dealers the past week or ten reduces the number of talking machine depart-tal and afterwards got backing from C. F. Yeggedays were:Mr. McLogaii, of McLogan & Pierce, ments in the loop by one, as the Aeolian Co. has and C. F. \Viedemann, of the Chicago Mill & Lum-Calumet, Mich.; E. L. Burr, of E. L. and A. M. maintaincd an exclusive Victor department on the ber Co.. A company was incorporated with a capi-Burr, Rockford, Ill.; Will A. Young, Fort \Vayne, mezzanine floorsinceitsopening here, cateringtal stock of $10,000 and Tyson installed as manager. Ind.; Mr. Caldwell, of the Caldwell, Kirby Co., very largely to the high priced Victrola and RedHis accounts are being audited.The business will Redlands, Cal.; R. L. Berry, Springfield, Ill.; W. L. Seal record trade.0. C. Searles, the manager ofbe continued. The company handles both Columbia Ham'll,formerlyoftheFinzer, HammillCo., the department, has not yet made his plans for the and Victor goods. (Continued on. Page 24.)

The Wade The Wade

Fibre Fibre Needle Needle Cutter No. 1 Cutter No.2 The WADE FIBRE NEEDLE CUTTERS, No. 1 and No. 2, trim the needle atthe proper angle, and the needlecan be repointed from ten to twelve times, thus giving more tunes per needle than any other cutter made.This cutter is provided with a self-acting stop, whichprevents cutting away more than enough to make a new point. The WADE CUTTERS have an upper and lower blade, the upper blade being loosely pivoted and pressed againstthe lower blade by means of a spring, making a perfect contact.These blades are made from the best Swedish Tool Steel, and are scientifically hardened by electricity, giving the most lasting and finest cutting edge that it is possible to produce, and seldom ever needs sharpening. The construction of the WADE No. 2 affords the most powerful cut of any tool ever made, and the blades workparallel to each other, therefore it requires practically no exertion whatever to trim the needle. We fully guarantee tbis cutter in every respect, and if the blade of this cutter ever gets dull we will give you a newblade upon return of the old one. LIST PRICES-No. 1, $1.50;No. 2, $2.00 Order from your regular Dis- 1227 East 46th Street tributor-we sell to Jobbers only WADE & WADE, CHICAGO, ILL. 24 THE TALKING MACHINE WORLD. FROM OUR CHICAGO HEADQUARTERS-(Continued from page 23). Louisville, Ky., but now manager of the new talk- business, are erecting a building of their own which have been presented when, infact, no such rec- ing machine department of the Knause-Gill Piano they will occupy jointly. ords exist.For instance, any number of inquiries Co., of that city; R. L. Berry, Springfield, Ill. Made Cutter Sales. have been made for records of the two notable in- Celia A. Benedict, of the Benedict & Boyce Music The past six weeks have witnessed an excep- termezzos in the Jewels of the Madonna, and they House, of Galesburg, Ill., and a notable member oftionally large demand for the Wade fibre needle would unquestionably prove heavy sellers. the feminine contingent of the talking machinecutter, made by Wade & Wade, 1227 East 46th Adds to Record Service. trade, was in the city last week trying, like many street, Chicago.This excellent Cutter is now made For the holidays Lyon & Healy have added two others, to hurry up deliveries in time for the holi-in two different models, which are described inpersonal service desks to the two placed in com- day trade. their advertisement elsewhere in this issue.The mission some time since.They are especially for Mr. Roose, formerly of the Columbia's Chicago Wade cutter is now handled by practically all Vic-the benefit of new machine buyers, who can seat office, but now general traveling auditor for the tor distributors, a number of additional accounts themselves comfortably at these desks and at their company, is here for the holidays and incidentally having been recently opened. leisure make a selection of records with the help willhelp outatthe Chicago officeduring the Loses Home by Fire. of a young woman who knows the catalog thor- Christmas rush. Joseph N. Vasey, manager of the retail machineoughly and can soon determine the customers' musi- Used Dictaphones. sales department at Lyon & Healy's, had the mis- cal inclinations and advise him accordingly. R. F. Taylor, a well-known court reporter of fortune to lose his beautiful home at the suburb of Salter Cabinet Sales. Detroit, had charge of the reporting of the hearing Brookfield by fire early Friday morning.The vil- The demand for Salter horizontal, felt -lined shelf in Chicago of the testimony in the case of the lage has only a volunteer fire department, and be-disc record cabinets has been so great this fall that Government against the International Harvester Co. fore it arrived the house was beyond all hope of the makers, the Salter Manufacturing Co., are sold and used Columbia dictaphones. He was very en- saving.It was one of the finest homes in the -up entirely for the balance of the year.It is now thusiastic regarding the saving in time effected in suburb and was built by Mr. Vasey several years booking orders for January and February delivery getting out the work. ago, and cost in the neighborhood of $10,000. and urge upon its friends the advisability of placing Goes with Wurlitzer. Will Have Big Department. their requirements early, so as to insure prompt F. A. Harnden, for some years with the Talking The Wiebold Department Store on Milwaukee shipment. Machine Co., is now with the Rudolph Wurlitzeravenue, and the largest outside the loop, is prepar- "The Repeatostop." Co. as aid de camp to Assistant Manager F. A. ing to greatly enlarge its talking machine .depart- The Smith Repeatostop Co., 713 Hartford build- Siemon. ment.It has long handled both Victor and Co- ing, Chicago, is meeting with success in the intro- Gives Unique Recital. lumbia goods in a comparatively small way, but duction of the Smith repeatostop for disc ma- The Putney Bros. Co. recently opened a Victorafter the first of the year about 1,600 feet of space chines. department in its large department store at Wau-will be utilized on the thirdfloor. Handsome Its name is admirably descriptive.It is a com- kesha, Wis., and arranged with the Rudolph Wur- demonstration booths will be built and the business bination of an efficient stop and an unique repeat- litzer Co., who sold them the opening stock to give conducted along aggressive lines.E. B. Blimke, the ing device.It can be set for repeating the record a Victrola recital in the largest local moving pic- Columbia's efficient city salesman, has just taken once, twice, three or indefinitely as desired. ture theater in connection with the regular perform- from the Wieboldt house the largest retail order The company urges a thorough trial of the de- ance.W. H. Petrie, with Wurlitzers, gave the it has ever booked outside the "loop." vice in order to demonstrate its efficiency. recital, which was widely advertised and was a Takes Position on Coast. The period immediately succeeding the holidays distinct success. Red Seal records were principally A. D. Herriman, who has occupied important is a particularly good one for the sale of devices used. positions with the Columbia Phonograph Co., Gen- of this nature, as there are then many new owners Rothschild Adds Columbia. eral, in Chicago and elsewhere and who was man-of machines who are greatly interested in anything The Rothschild department store on State street ager of the Milwaukee branch up to the time of its calculated to increase the value of its talker. has added a complete stock of Columbia goods in discontinuance, left a week ago for Portland, Ore., Starck Enlarges Department. its handsomely equipped new department.It also to join the forces of the Eilers Music House. A The P. A. Starck Piano Co. last week added the handles Victor goods on a large scale, as it hashost of friends here wish him success in his new Columbia line to its talking machine department and done for many years, barring the months when the field. will now carry both Victor and Coumbia.The talker department was discontinued during the erec- Ruffo's Chicago Success. talker salesrooms in the basement will be enlarged tion of the new building. The new Victor records of Titta Ruffo, the greatand additional demonstration rooms built. Good Edison Dictating Business. Italian baritone, have had a remarkable sale in Wonderful Record Sales. E. C. Barnes & Bros., Chicago, representativesChicago, especially since the tremendous success he L. C. Wiswell ret rued a fortnight ago from an for the Edison dictating machines, are having an has achieved with the Chicago Opera Company at Eastern trip which convinced him that every effort exceptionally large business on their line and have the Auditorium.The critics have vied with each was being made by the Victor factories to supply made a number of notable installations of late. other in eulogizing his lyric and dramatic talents.goods and at the same time the hopelessness of They expect to move shortly after the first of the Ruffo was a visitor at Lyon & Healy's last weekbeing able to more than meat a modicum of the year from their present location in the First Na-and was shown over the department by Manager demand before theholidays.Wholesale record tional Bank building to larger quarters on Wabash Wiswell and Mr. Blackman, of the record depart- business is great, the bestin the history of the avenue. ment.He talked fluently, but through an inter- house.The Lyon & Healy fibre needle cutter is Has Success on Coast. preter. A Victrola was sent to his apartments and having a really phenomenal demand, and is one of L. V. B. Ridgeway, who formerly traveled Illi-he selected his records, which consisted entirely of the biggest selling specialties the company has ever nois for Lyon & Healy, but who was promoted a those of Caruso, Tetrazzini and, of course,his placed on the market. year ago to Pacific Coast territory and who has own. Urge Pushing of Lower Priced Machines. met with excellent success there, both on `alking, Opera Boasts Record Sales. At the Rudolph Wurlitzer Co. the same condi- machines and small goods, is back in Chicago for M. M. Blackman, of the record department oftion was found as elsewhere.An enormous rec- the holidays. Lyon & Healy, says that the fact that the presenta-ord business and an unprecedented machine demand Gets New Building. tion of grand opera here does positively influence in the face of an unusual shortage.Dealers are E. H. Jackson, of the Talking Machine Shop, the sale of operatic records is shown by the fact being urged, in view of the shortage of the higher Rockford; Ill., was a Chicago visitor last week.that there have been inquiries during the season so priced models, to push the sale of the lower priced Mr. Jackson and his brother, who is in the jewelryfar for records of number of new operas which (Continued on Page 26.) THE SMITH REPEATOSTOP is an efficient "stop" with the added feature of repeating the record once, twice or three times as desired. It can be instantly changed from a mere "stop " to a "repeat and stop" or a continuous "repeater" at will, and is operated with the greatest simplicity. Place one in operation in your window and you will have a novel feature of display advertising that will add interest to your store. Retail Price $7.50 Liberal Discounts to the Trade GIVE IT A TRIAL - IT'S WORTH YOUR WHILE SMITH REPEATOSTOP CO.,713 -11111CTAFXDUBTLAD.ING THE TALKING MACHINE WORLD. 25

III For Your Consideration ! We can't fill all our Machine Orders, and those Machines we are getting are being apportioned out amongst our regular Dealers, BUT-Mr. New Dealer-You may be suffering for Records.Our Stock is Complete, and is the Largest Stock in the United States. Here is the Cream of our "500 Best Selling List," which is the cream of the Victor Catalog.These records have sold well with you, and will sell now. The 100 Best Selling Records in the Victor Catalog

Check off your order: V - 4560Nigger Loves His Possum -16995 Schubert's Serenade-Violin, Flute, -64120I Hear You Calling Me ...... Collins and Harlan Harp Neapolitan Trio John McCormack - 5116Bake Dat Chicken Pie Serenade Neapolitan Trio -64138Annie Laurie John McCormack Ctond l -16996 O Come, AllYe. Faithful (Adeste -64181Mother Machree John McCormack - 5612"No News,"orWhalltins KialledHar thean Fidelis-Ch i mes) Trinity Choir -64197Traumerei-Violin (piano acc.).... Dog Nat Wills Joy to the NVorld-Christmas Hymn Elman -16008Beautiful Isle of Somewhere...Jarvis Trinity -64260 Christ Arose-Easter Hymn Choir Silver Threads Among the Gold... Haydn Qt. -17034 Moonlight Bay American Qt. John McCormack -16029Narcissus 'Pryor's Band The Harbor of Love...... Van Brunt -70002I Love a Lassie .Harry Lauder Hearts and Flowers.Victor Orchestra -17136 Good-bye Everybody (Modern Eve) -70006She Is My Daisy...... Harry Lauder -16053Adeste Fidelis..Westminster Chimes Van Brunt -70016Come Along, My Mandy Lead Kindly Light and Nearer. My The Time for a Time Is the Sum- .Bayes and Norworth. God, to Thee.. Westminster Chimes mertime Van Brunt -Burkhart -70036Lucia-Sextette....Victor Opera Sex. -16065La Goldondrina-Spanish Air -17141 Waiting for the Robert E. Lee -70037Inflammatus from Stabat Mater.... 'Francisco Heidelberg Quintette Marsh and Victor Ch. La Paloma. (The Dove)....Francisco Take Me to the- Cabaret..Billy Murray -70046Liebestraum (Dream of Love) -16092Gay Gossoon (Banjo Solo)..Ossman -17152 On a Beautiful Night with a Beau- .Victor Herbert's St. Louis Tickle (Banjo, Mandolin. tiful Girl Heidelberg Quintette -70061lioamin' in the Gloamin' Guitar) Ossman-Dudley Trio Be My Little Baby Bumble Bee.... Harry Lauder -16160My Old Kentucky Home and Home. Ada Jones -Billy Murray -70063Breakfast in Bed on Sunday Morn' Sweet Home Westminster Chimes -17171 Everybody Two-Sep....American Qt_ Harry Lauder America and Star Spangled Banner Buddy Boy ...... Collins and Harlan -74041The Holy City (English)..De Gogorza Westminster Chimes -31342 Silver Threads Among the Gold..Jose -74044Traumerei(Cello) Hollman -16385Chimes of Normandy Selection.... -31354 Poet and Peasant Overture -74121Martha-Last Rose of Summer.... Pryor's Band Sousa's Band Nielson Poet and Peasant Overture -31486 Woodland Songsters.Victor Orchestra -74135Thais-Intermezzo (Violin,piano Pryor's Band -31618 In a Clock Store....Victor Orchestra ace.) Powell -16386Officer of theDay March .Pryor's Band -31833 Gems from The Spring Maid -74163Humoresque (Violin) Elman King Cotton 'March Pryor's Band Victor Light Opera Co. -74167Serenade-Violin (piano acc.)Elman -16396Don't Be Cross Waltz --31954Songs of America, No. 1 -74197Caprice Viennois (Violin)....Kreisler Pryor's Orchestra Victor Mixed Chorus -74198Open the Gates of the Temple..... Jolly Coppersmith Pryor's Band (America,YankeeDoodle,Old Williams -,16408Tile Palms Macidonough Folksat Home, Dixie, My Old -74251Home, Sweet Home Gluck The Holy City .Macdonough Kentucky Home, Red, White and -87101Elegie-Song of Mourning (Violin -16414Tell Mother I'll Be There..Haydn Qt. Blue, Star Spangled Banner). Obligato by Efram Zimbalist).Gluck Some Time We'll Understand -35095 Medley of Foster. Songs..Peerless Qt. ---87107Whispering Hope-Duet.Homer-Gluck Trinity Choir Virginia Minstrels.Victor Minstrel Co. -88054L'Africaine-0 Paradise (Italian).. -16440Sweet Genevieve.Wells and Haydn Qt. -35122 Rhapsodie Hongroise No. 2-Part I Caruso Where the River Shannon Flows... Pryor's Band -88061Pagliacci (On with the Play)..Caruso Macdonough Rhapsodie Hongroise No. 2-Part II -88071Lucia-Mad Scene (Flute Obligato -16467The Garden of Roses Pryor's Band Lemon ne) Melba Macdonough and Haydn Qt. -35161 Jolly Fellows Waltz Pryor's Band ---88073Lo, Here the Gentle Lark (Flute My Garden That Blooms for You.. Whispering Flowers Pryor's Band Obligato) Melba Wells -35196 Memories of Home-Violin, Flute, ---138108The Rosary Schumann-Heink -16523American Patrol 'Sousa's Band Harp Neapolitan Trio -88119Serenade (Sing, Smile, Slumber).Calve La Sorella March Isousa's Band Love's Old Sweet Song -88127Celeste Aida Caruso -16547How Mother Made the Soup-Mono- Neapolitan Trio --88138Stille Nacht, Heilige Nacht logue Case -35259 Till the Sands -of the Desert Grow Schumann-Heink The Liars, or My Uncle's Farm.... Cold Alan Turner -88188Lucrezia Borgia-Brindisi Golden and Hughes Beautiful Isle of the Sea Schumann-Heink -16678Sunbeam Dance-Bells... ..Chapman Frank Coombs ---88280Good-bye (Italian) Caruso Dill Pickles 'Rag-Xylophone .Chapman -52007 Tout Passe Waltz (Whistling)... -88296Mignon-Polonese-to son Titania. -16741In the Garden of My Heart.. ..Miller Gialdini Tetrazzini My Wild Irish Rose (unacc) -52023 A Vision of Salome..... -88318PerleduBresil(ThouBrilliant Haydn Qt. Bohemian Orchestra Bird) Tetrazzini -16760Songe d'Automne.Bohemian Orchestra -60009 I've Loved Her Ever Since She Was -88326Pa.gliacci-Prologo Amato "A Frangesa" March.. .Pryor's Band a Baby Harry Lauder -89001La Form del Destino(Swear in -16777Stars and Stripes Forever March -60012 My Hero-Chocolate Soldier... Marsh This Hour) Caruso and Scotti Sousa's Band -60031Italian Street Song-Naughty Mari- -89018Trovatore(HometoOur Moun- Fairest of the Fair March etta Marsh and Victor Opera tains) Homer and Caruso Sousa's Band 60040 Beautiful Lady Waltz-Pink Lady -89030Trovatore--Miserere, Act IV Carmen Selection-Xylophone...Reitz Marsh and Chorus Caruso, Aida and Metropolitan Ch. -16892Musette Waltz (La Boheme) Whis- -60060 Two Little Love Bees -95203Faust-Act V, Prison Scene, Part tling Gialdini -Christie MacDonald III (Then Leave Her) Under the Double Eagle March.... -60078 Songs My Mother Taught Me.... Caruso, Farrar and Journet -16960 Sousa's Band Lucy Isabelle, Marsh -96000Rigidetto (-Fairest Daughter of the "Lights Out" March Pryor's Band -61131 Ave Maria.....Michailowa and Violin Graces) -16967TheHerdGirl'sDream-Violin, -61139 Jocelyn-Lullaby ..Caruso, Abbot, Homer and Scott' Flute, Harp Neapolitan Trio Michailowa and Violin -96200Lucia Sextette, Act II (What Re- Happy Days Neapolitan Trio -64674 Souvenir'Violin (piano acc.).Powell strains Me) -16978In the Shadows Victor Orchestra -64078 A Dream Evan Williams Sembrich, Caruso,Scotti,Jour - Kiss Waltz Victor Orchestra -64092 Lead Kindly Light Evan Williams net, Severina and Daddi. rt

El THE TALKING MACHINE CO., 137 No. Wabash Ave., Chicago, Ill.

t..- Gentlemen IPlease enter our order for the above records.

Name Address

II _JD II 26 THE TALKING MACHINE WORLD. FROM OUR CHICAGO HEADQUARTERS-(Continued from page 24).

machines, because oftheir recordsalecreative Parker, Gimbel Bros.; Mr. Abbott, Boston Store ;above a spray of holly in green and red has been power and the fact that they are feeders for sales Otto Krause, Hoeffler Manufacturing Co., and Paulsubstituted. of higher priced machines later on. Seeger, of Edmund Gram.The rivals discussed Anyone who received a communication of any Good Edison Record Display. general conditions in a most harmonious way andkind from Lyon & Healy during the month will A remarkable Amberol record window displayMessrs. Parker and Krause vied with each other in have before his eye the sprig of holly in its natural was recently made by Lyon & Healy. The progress a story -telling contest to the great enjoyment of colors of green and red and the yuletide date line. made .by the Edison Co. in record manufacture the others. Every department manager, every correspondent was shown by displaying one ofthe very first Lyon & Healy's Christmas Greeting. and every stenographer in the house is thus con- Edison phonographs, with the barrel mandrel and Lyon & Healy are this year conveying their holi- stituted an apostle of good will. tin foil record sheet, displayed side by side with day greetings to their customers and friends in a Lyon & Healy, in accordance with the custom of the new indestructible blue Amberol. very graceful and decidedly unique manner.For many houses, have long sent out holiday greeting They Lunched. the entire month of December the usual business cards, but as far as known this is the first time Ray J.Keith, sales manager for the Talking Ma- letter heads, varying somewhat with the differentthat the holiday letter head has been used in any chineCo., when in Milwaukee recently gave a departments of the great house, have been with-line of trade.The idea originated with President luncheon at the Planters to a quartet of managers drawn from use and instead a uniform letter headPaul J. Healy and he certainly deserves credit for of talking machine departments consisting of L. C. with "the season's greetings" inthe corner and a strikingly beautiful and original conception.

TRUE MUSICAL APPRECIATION. rcmarked Tessie Snuggles, who for the past three than that for a machine and those flat things they weeks had been located in close proximity to the call records.Now, I'm looking for a swell John "I'm handing itto you straight, Imogene, when talking machine department of the Wanacooper de- with musical tastes and a talking machine." Islip you the info that I wouldn't can that job partment store, where she could hear all the rec- of mine at the toy counter for a sure thing in the ords tested for customers. THE EDISON IN NEW ZEALAND. laces, even that classy salesman who looks like "ThatBillieof mineisgetting nervous and the Count de Castellane callingtwict aweek," threatening to do the Dutch by swallowing dyna- Immense Demand for Edison Products in That mite and jumping out of the window if I don't Country-Mr. Baiting Has Built Up Quite a show some more appreciation of his reckless ten- Large Business in Nelson. dency towards being a real spendthrift in buying Special to 'Ile Talking Machine World.) ticketsfor the movies, butI'm wising you up Nelson, New Zealand, Nov. 10, 1912. IMMEDIATE proper when I say that the talking machine music In no part of the various countries forming the thatI get handed to me all day long has just greater Australasiaisthe talking machine more given me a real eddication in music. When I hear keenly appreciated, or has a more promising fu- SHIPMENT the machine play 'Waiting for the Robert E. Lee,' tuue than in New Zealand.The Edison phono- with Collins and Harlan-they certainly is a pair graph has an especially large following here, and of slick guys-singing the words together, I can't ishandledby many representativemerchants, see the Sunshine Sisters atthe "movies" for aamong whom may be mentioned A. Baiting, the minute.It's my high class taste that won't let me Victrolas IV & VI appreciate even a quarter seat in a box, and goodness knows, Gene, when a feller plunges like that for me I certainly try to be pleased.The other day I'm just trying to keep out of a fight with an old gink who wanted an imported doll as big as a babyforsixty-ninecents and had shifted my spearmint so'sI could hand him a line of real talk without interfering, when they starts to play something what the salesman, the little feller with the patent leather haircut to match his shoes, says is 'Love's Old Sweet Song.'I fergets about the grouchy geezer and listen, and pretty soon my lamps DON'T LOSE begin to leak.The customer starts to blow his Batting's Store in Nelson, N. Z. nose and almost forgets his change for a four CHRISTMAS BUSINESS ninety-eight creation in his rush to get closer. `I importer, who has quarters at 97 Hardy street, don't know where that place 'Twilight' is, butit this city, and who is developing a business of large Wire order today Confirming order certainly must be swell there. proportions.He handles thefull Edison line of by letter. "I almost got in bad with the Big Noise the machines and records and has well stocked quarters otherday. The floorwalker was going by my as may be seen from the accompanying photo- counter, when a machine startedto play 'Every graph of part of his establishment.He expresses Cabinet Sale body's Doing It,' and I starts to wiggle; what else himself inenthusiastic terms regarding the new could I do with that music?Percy gets the habit Edison Amberol records, and latest Edison phono- These cabinets may be used for : and comes up close like he was all there for a graphs, and is likewise most appreciative of your very excellent Talking Machine World, of which Edison Records, Victor Records, littletrottin', when we hear a cough, and there is the main guy with blood in his eye and some he says: Sheet Music, Player -Piano Rolls. more, or it might have been tobacco juice on his "I find it very useful to me in my business and appreciatethe many valuablehintsitcontains. These are genuine Herzog Cabinets whiskers.'What's the big idea,' he says.By that time the music has stopped, so I could keep still Through this medium I am kept posted on talking in original cases. machine news the world over.Indeed, thein- YOUR and Isays to the floorwalker, 'This is the slipI NO. LIST PRICE want signed, Mr. Montague.'The manager looks formation I get through The World is even in 714 $24.00 $7.75 some suspicious, but lets us get by with the stall. advance of that which I obtain through the manu- 707 25.00 7.75 Now when they play dance music, Percy beats it for facturers themselves.I congratulate all connected the other end of the department, out of danger. with this publication in presenting so magnificent 712 22.50 7.50 a journal and one of such intrinsic worth. 720 33.50 9.50 "Yuh wanta come up to see me some day when 717 38.50 9.75 they have what they call 'grand opera recitals,' when The Columbia Phonograph Co. announces the people like Caruso and Mary Garden and Sem- publicationofseveral - new records byOrville brich and McCormack sing right out loud. Idon't Harrold, the phenomenal American tenor.These get what they're trying to sing about, but believe records were not scheduled for issuance until next me, Cutey, they certainly can spread their voices January, but owing to the wonderful success Mr. around some and hit the high places.Caruso has Harrold has attained they are now ready. got the Cowboy Tenor at the Luna Theatre backed to the end of the dump and going fast, for voice, but the only one I know who understands him is the coal man's wife, who came in to see me one /SAvEYouRSoNcs day and near threw a fit when she got a line of the language.She said it was Wop, and.I thought Tuns TALKS it was French.Gosh, how it hurt. NEAL, CLARK & NEAL CO. "Well, so long,Girlie, drop in some day and I'lllet you know if Billie A scientific adjunct to pure reproduction-coating the record 643-645 Main Street, Buffalo, N. Y. get a real show free. and lubricating the needle with pure graphite. Life of records tries to make a getaway sometime when he's sore. doubled. Old records improved. Scratching diminished. Graph- VICTOR AND EDISON JOBBERS ite attachment goes in regular needle -holder. Needle on attach- Told him that one hundred and fifty seeds were not ment guides graphite -stick over record.Attachment, graphite stick and polishing pact Si.Send for circular. enough to get married on, 'cause it would cost more VOX HUMANA TALKING MACHINE CO., Nantucket, Mass. THE TALKING MACHINE WORLD. 27

APPRECIATION OF VICTOR CO.'S MANY COURTESIES. Retiring Executive Committee and Officers ofthe National TalkingMachine Jobbers' Association Entertain Victor Officers at InformalLuncheon and Present Them with Handsomely Engraved Set of Resolutions-President Blackman Makes Important Com- mittee Appointments-Executive Committee to Meet in New York, Jan. 14-15, 1913.

An informal luncheon was tendered the officers Vega, W. H. Reynalds, C. A. Arbenz and J.G. and department heads of the Vidtor Talking Ma- Corley. Grievance Committee-H.II.Blish, chine Co., Saturday, December 7, by the retiring chairman; W. D. Andrews, C. J. Schmelzer, Law- executive committee and officers of the National rence McGreal and E. C. Rauth.Traffic Commit- Association of Talking Machine Jobbers. This tee-L. C. Wiswell, chairman; E.C. Rauth, An- luncheon was held in the Blue Room of the Belle- drew McCarthy, W. H. Reynalds and T. H Towell. Barnhill,chair- vue -Stratford Hotel, Philadelphia, Pa., and was a Membership, Committee-\V. T. success from every standpoint.The object of this man; A. A. Trossler, J. N. Swanson, Max Landay gathering was to present to the Victor Co. a hand- and 0. A. Lovejoy. somely engrossed set of resolutions expressing the There was also a special committee consisting of thanks and appreciation of the association for the J. Newcomb Blackman, Louis Buehn, H. H. Blish Victor Co.'s entertainment of its members on vari- and John Miller formed, who took up several mat- Our Tremendous Newspaper Adver- ous occasions, and particularly the entertainment ters of interest to Edison jobbers with Thomas A. tising Campaign to Benefit Dealers furnished thc members at the hit convention of Edison and the Edison officials on Tuesday morn- is skilfully laid out along the most the association held in Atlantic City. ing, December 10.The subject of this conference attractive and convincing lines to The set of resolutions which was passed by thewas purelyconfidentialassociationmatters and clearly illustrate and explainto members atthis convention were ordered to be not intended for general publication. Victrola owners, present and pro- placed on the minutes of the association and a President Blackman has called a meeting of the spective, the great merits of the copy to be presented to the Victor Co. in suitable executive committee to be held in New York City form.The set that was presented Saturday was on January 14 and 15 of next year.He has also a magnificent work ofart and handsomely en- called a special meeting of the association to be grossed.The photographs of President Johnson held at the same time for the purpose of voting simp ex and General Manager Geissler, of the Victor Co., on an amendment of the by-laws rescinding the are prominently displayed, the set being finished in present privilege of the use of proxies in the an- Automatic water colors and making a beautiful appearance, nual election of officers, but retaining that privi- which would be a welcome addition to any art lege for all other purposes at meetings.At that StartStopand studio or wealthy home. time anything else that may seem worthy of con- As these resolutions of thanks and appreciation sideration will be taken up at the general meeting. Device't4 had been passed during the regime of the retiring It is the idea of President Blackman to present administration, the luncheon was held under their and follow up all matters which may be covered auspices, the presentation speech being made byby resolutions by means ofspecially appointed James F. Bowers, who was a member of the oldcommittees or the entire executive committee in executive committee, and who is also a mcmber of conference with thefactories. Mr. Blackman the present executive board.His speech was in favors that method of procedure because he be- -the Victrola attachment de luxe line with his customary interesting addresses, and lievesin that manner better results can be ob- and the only one that will com- was enthusiastically applauded by the assemblage tained, owing to the opportunity for free exchange plete the Victrola equipment and present. of ideas in an informal manner.With that idea leave nothing more to be desired. After Mr. Bowcrs' presentation address, short in view there will probably be conferences with talks were delivered by a number of the guests both the Victor and Edison companies at the time present, and the luncheon was voted a thorough of the special meeting. success. Subsequenttotheluncheon,General January 14 and 15 were selected by Mr. Black- Manager Geissler, of the Victor Co., entertained man with particular regard to the fact that there We will back you up with news a number of the guests' at dinner, and a theaterwill be a large number of visitors in New York paper advertisingin your own party was formed to takc care of thc remaining a: that time owing to the annual Automobile Show field, so that every Victrola you part of the night.The members of the association to be held in Madison Square Garden during that sell may be equipped with one of who were present at the luncheon were James F. week.Secretary Buehn will probablydufingthis these accessories and, far more Bowers, of Lyon & Healy, Chicago, Ill., who was month take a vote as to the place of meeting of the important,thateveryVictrola a member of the retiring executive board, and who 1913 convention, which, in accordance with the in- owner will want one. is also a member of the present executive commit- structions of the last meeting, was to be selected They ALL want the Simplex tee; Perry B. Whitsit, of the Perry B. Whitsit Co., between Atlantic City, Niagara Falls or Richmond, when they realize what a neces- 5 Columbus, 0.; J. C. Roush, of the Standard Talk- Va. sity it is-how far ahead itis in ing Machine Co., Pittsburgh, Pa., who was for- the racefor supremacy-thatit merly secretary of the association ;John Miller, TO SELL THE KINETOPHONE. more than meets the severe re- of the Penn Phonograph Co.,Inc., Philadelphia, quirements of a Victrola start and Pa., who was the former treasurer of the associa- The American Talking Picture Co. Organized stop device (don't forget our ex- tion, and who was re-elected at the last election; to Handle Thos. A. Edison's Combined Mov- clusive starting feature). ing Picture and Talking Machine. J. Newcomb Blackman, president of the associa- Write us!We have apropositionfor tion, who was present as a guest of the retiring you which willgreatly reinforce,.your officers; Louis Buehn, the present secretary, who The American Talking Picture Co. has been or- Local Newspaper Adverlising. also attended as a guest, and H. H. Blish, of Har- ganized tosell the Kinetophone, a new machine ger & Blish, Inc., Dubuque, Ia., a member of the manufactured by Thos. A. Edison, Inc., Orange, Standard Gramaphone Apphance.Co. present executive board, who happened to be in N. J., which isa combination of moving picture 173 LAFAYETTE STREET, NEW YORK, N. Y. The office of the company Philadelphia atthe time of the luncheon.The and talking machine. officers and representatives of the Victor Talking is at 1495 Broadway, New York, the representative Machine Co. who were present were Eldridge R. being W. E. Wardell.The factory management Johnson, president ; Louis F. Geissler, general man- i3 under the direction of Mr. Pelzer. This is the device that is long been expected and ager ;B.G. Royal, of the board ofdirectors ; George Ornstein, sales manager; H. C. Brown, ad- is said to be a great boom to the small moving \Vhile no deliveries are being vertising manager, and Oliver Jones. picture houses. being \Vhile in Philadelphia, President Blackman, of the made,itisunderstood thatordersare association, took advantage of the opportunity of- booked. fered him to take up several association matters with Secrctary Buehn. VICTROLA USED AT FUNERAL SERVICE Mr. Blackman has announced the following com- At thefuneral service, largely attended, of a mittee appointments for the ensuing year:Reso- prominent citizen of Zanesville, 0., November 29, lutions Committee-James F. Bowers, chairman; the following selections were played on a Victrola, George Kohler, Burton J. Pierce, W. 0. Crew, and with marked interest and appreciation on the part H.H.Weymann. LegislativeCommittee-G. of all present:"Nearer, My God, to Thee," Crea- Clement, chairman;C.A.Grinnell,George A. tore's Band; "Jesus, Lover of My Soul," Trinity Mickel, Perry B. Whitsit and 0. K. Houck.Press Choir;"BeautifulIsleof Somewhere," Harold Committee-Louis Buehn, chairman ;S.B. Da - Jarvis; Chopin's "Funeral March," Pryor's Band. 28 THE TALKING MACHINE WORLD. 4=-....""ZMP,V Anaverage40per cent.irc

411111111111111111111111111111111111111

ALL THE r MUSIC OF ALL THE WORLD/.

410..4!

TWELVE months ago We, the Columbia Phono- thatin in 1913 there will be no let-up in the Columbia graph Company, announced that 1912 would advertising campaign.There is not a Columbia dealer be the biggest year in the history of in the country who did not reap the benefit of the Columbia.So it was.But 1913 will make heavy -calibre national advertising which was focussed' 1912 look like a quiet Sunday morning. upon our dealers'business allthrough 1912.The Only last September we increased our factory out- Columbia advertising campaign of 1913 will continue put capacity by 50%. To -day, even with that increase, to be directed to ward one thing and one thing only: our producing resources are inadequate and we have the profit and expansion of the business done by already made the necessary arrangements for a further Columbia dealers. big increase in factory facilities in the near future. To our friends in the trade-Columbia and not -yet As a matter of fact we need them already. Columbia dealers - our best wishes for a happy and This Columbia growth is a solid, healthy, persistent prosperous 1913.And, to Columbia dealers, some- development, and we take this opportunity tore- thing more than the mere wish-the assurance of our assure Columbia dealers that they will still get Colum- constant co-operation with them intheir merchan- bia product built to stand the test of comparison ; dising and publicity. COLUMBIA PHONOGRAPH Creators of the Talking Machine Business.Pioneers and Leaders in the Talking Machine Art.Owners of the Fundamental Patent THE TALKING MACHINE WORLD. 29

RA INIMINICIMEM."777 41111MWRIINIMIMSECI rease everymonth in 1912

°IMPROVED ROYAL "PREMIER"

IMPROVED CHAMPION"

COMPANY, GEN'L TRI%IiNTITATG.

Largest Manufacturers of Talking Machines in the World. Write for " Music Money," a Free Book You Ought to Have. TRADE -MARK 30 THE TALKING MACHINE WORLD.

VICTOR RECORD DEMONSTRATION CONCERTS Conducted by Aeolian Co. inSt. Louis Subject of Attention from Public and Trade- $1011tw Manager Levy Speaks of Plans and Objects-Dealers Worrying Over Holiday Supply of For Goods-Silverstone Displays New Edison Disc Phonograph and Is Overwhelmed with Talking Ma- Orders-Columbia Co. Anxiously Awaiting New Grand Instrument. chines, Typewriters, Phono. graphs,Adding Machines, Cash Registers, Guns and Tools and all (Special to The Talking Machine World.) The talking machine dealers, Polished Instruments.THE FI- especiallythose NEST OIL MADE.It absolutely St. Louis, Mo., Dec. 10, 1912. depending upon the Victors for their chief trade, prevents rust. NYOIL now sold The local talking machine trade is much inter- are greatly worried over the holiday supply. Pres- everywhere by allhardware and ested in the series of Victor record demonstrationident Koerber, of the Koerber-Brenner Music Co., sportinggoods men. Largebottle The Victor jobbers, says that his firm has been able (cheaper to buy) 25c.; trial size, 10c. concerts begun by the Aeolian Co. Nov. 27. WM. F. NYE, New Bedford, Mass. plan asexplained in the advertisements for thatto supply its regular customers so far, but that it occasion is that a concert will be given each month has declined many orders, informing new custom- on the day the Victor records are released forers that the company must supply those merchants sale, and that every owner of a talking machine who buy entire musical lines from the firm. "Busi- who can use Victor records isinvited.No spe- nessisgood," said Mr. Koerber, "but we could cial invitations wen issued.Following the first make it a whole lot better if we had all the goods Olt evening concert will he as many matinees during e wanted." the month as may seem necessary to accommodate Manager Levy, of the Aeolian Co., says: "Have For polishing machine owners who have been unableto hearyou ever tried to divide a dime among eleven beg- varnished woodwork it is the records. gars, each of whom wanted coffee and rolls thatextremely satisfactory. No oil is so clean. The first concert happened to be on Thanksgiv-cost five cents?That is our trouble at present. ing eve, which is a poor night to 'attract a crowdI am optimistic enough to believe thatreliefis .fisk your watch repairer whose inSt.Louis, but the Aeolian Recital Hall was coming for the holidays.Our record stock isin oil he uses on your watch. comfortably filledand theenthusiasm ofthose good shape and we are giving dealers satisfaction rooms at present exceeded expectations.It had been ad-along that line anyway." 1124 Olive street, a block west of the vertised that no sales would be made or orders Mark Silverstone,of theSilverstone Talking present store. for records received during the recital, and this Machine Co., is dividing his time between demon- Mr. Cummins, well known to the trade here- feature was carried out.A woman acquaintancestrating the new Edison disc machine and his new abouts as Victor traveler and later as Koerber- of The World correspondent, who isan ardent warerooms, where he will place on sale a line of Brenner representative, has severed his connection lover of music and an admirer oftalking ma-pianos in addition to an enlarged talking machine with the latter firm and gone to Colorado again chines, said of this recital: stock.He isgreatly pleased with the new ma-to join Mrs. Cummins, who isdetained there be- "I have paid $1.50 to hear many concerts thatchines and reports prospects of an excellent busi-cause of her health. were not as good as this one, :andI have never ness.His first shipment was four machines and Miss Bessie Platt isa new record demonstrator hadanequal opportunity toselectfromthe ten sample records.The day the machines wereat the Thiebes Piano Co. month's records those that I wanted.I have al-placed on display he saw a man passing who had Manager Robinson, of the Grand Leader De- ways hesitated to force the demonstration girls tobeen asking about them and called him in.The artment Store'sVictroladepartment, has been play so many for me, andIusuallyleave my man listened a few minutes and then said: experimenting with informal demonstrations and monthly record shopping tourbelievingthatI "Send that machine up to my house.I want it finds them productive of good business.For in- might have made a mistake in not getting the best this evening." stance: A big day was on in the corset depart- in my limitedpurchases.This month Iheard "But I have no records," sid Silverstone. ment, and he sent a machine to thiat part of the everything that I thought I wanted to hear, went "You've been playing some;end them," saidstore with a young woman to run it.The music home at my leisure, and next day made up my list, the customer. excited much interest and brought inquiries that certain that I was getting what I wanted." Finally a compromise was reached on the cus-resulted in both machine and record sales.This courseis Allrecordsareplayed on the Auxetophone,tomer getting half of the ten double records, 'and followed whenever theoccasion and business pressure in the department permit.Mr. which talking machine Manager Levy believesis Mr. Silverstone played each of the five records Robinson also has used his machine in connection thebestforhallrecitalwork. The machine or ten numbers up to the 1,000 -time mark before with the piano department recitals with profit. proved very satisfactory to the crowd. he got any others. Another department store Victrola department Manager Levy, in speaking of this departure as At the Columbia store theinterest centersin to advertising in St. Louis, said: the coming of the "Grand" instrument."We have nas been started in the Scruggs, Vandervoort & Co. store. "Primarily we have undertaken this plan as Vic-a number of persons interested in that machine," It was installed by E. P. Cornell, of the Musical Instrument Sales Co., of New York, and tor distributers and to maintain enthusiasm among said Sales Manager Byars, "and Ithink we will is very handsome and well arranged.Mr. Seegar, machine owners.Of course, it would be foolsh to have little trouble in placing our allotment of them of Wheeling, W. Va., is in charge of the depart- deny that we do not expect to increase the salefor the holidays.Our table machines are doing ment.It is on the sixth floor of the store. of records in our retail department as a result ofnicely and a window display of them is attracting the concerts. We do expect that, but we also ex- attention.We have been much pleased with our D. R. Ramsdell, manager of the Columbia store, pect every dealer in the city and perhaps in thebusiness during thelast month, and with goodwas called to Denton, Md., last month by the death supplies on hand we expect of his father.On his return he visited New York country near by, certainly in the suburbs, to profit to have arecord - and Chicago on business.He also made a trip from these concerts.Our reason for placing thebreaking holiday trade.We are especiallysup- toBridgeport, Conn., to visit the Columbia fac- lineinthe advertisementstatingthat nosales plied with records, as I believe that is absolutely tory. would he made or orders solicited during the con- necessary." cert was to assure dealers they could recommend Harry Levy's remark that there "are no grouches J.Ed. Black, of Springfield, Mo., and R. D. their customers to come and hear the demonstra-in the trade .thisfall" seems to pretty. well coverWarell, of Mexico, Mo., were dealers who recently visited the local jobbers. tion.It is to be absolutely apart from the salesthe trade situation.Every dealer,itseems, has Fuhri, Columbia district manager, and department.That can easily be seen, as we arebeen doing more business than before and has ex- W. C. giving the important concert at night, when our cellent prospects.This applies to all lines, 'accord- George W. Lyle, of New York, were recent visi- retail sales department will not be open. ing to reports from other jobbers. tors at the Columbia store. "I know there has been :afeeling of resentment W. E. Gibson, of the Gibson Piano Co., Paducah, The Silverstone Talking Machine Co. and the among downtown dealers that small dealers oftenKy., was a recent caller on the Victor jobbers here,Columbia Phonograph Co. both arranged for space sent customers that they were sure of to the down- as he buys from local jobbers. at the Business Show at the Colisseum this month town stores to hear demonstrations.You cannot 'W. B. Taylor, traveling representative of theto exploit the advantages of their dictating ma- Victor Co. in chines in business conduct.An agent came direct blame any dealer for not liking that method.It Illinois, was a Thanksgiving guestfrom the factory to take charge of the dictating occupies valuable time in the sales department andof Harry Levy. machine exhibit for that company. is not right.At these demonstrations we will have The Columbia Co. mentions with pride the sale nothing else to do but to play records from the of a Favorite machine to the St. Louis University J. W. Ryan, southern Missouri and Kentucky traveler for the Columbia Co., was a recent visitor last bulletin as requested, and we will do it.We for entertainment purposes at smokers and other meetings held at the university. at the store here and reported establishing a num- hope that dealers will take advantage of this and ber of sales agencies in his territory and excellent stop sending customers toothers' demonstration Edward M. Berliner, of theBerliner Gramo- He found the country trade running to rooms during business hours. business. An additional fea- phone Co., Montreal, was a recent visitor with higher priced machines than has been the rule. ture of this demonstration will be the combined the trade here, and at the Silverstone Talking Ma- Miss Bessie Platt is a new record demonstrator use of the talking machine and player -piano. We chine Co. he got his first glimpse of the new -Edi- with the Thiebes Piano Co. will make free use of the Pianola in accompani-son machine. ments.for records in hopes that persons who own J. K. Savage, a former Edison dealer, is man- There are a lot of people who think more of a both player -pianos and talking machines will be- ager of the Dictating machine department of the cheerful manner than they do of a five per cent. come accustomed to using them together. We Silverstone Talking Machine Co.His department discount.Cordiality is the cheapest thing you can will specialize on blue records." will be one of the first moved into the new ware- dispense in your store. THE TALKING MACHINE WORLD. 31

Victor Distributors WuRLIMER Victor Distributors

His Master-sVoice:

Wurlitzer Record Service MEANS MUCH TO YOU If you wish to secure the best wholesale service in the country on Victor Records send your order to "Wurlit- 7 zer. Largest stocks every Recordin stock that the Victor Co. can supply, and plenty of each, together with a large corps of experienced order fill- ers under able direction, assures the maximum of service to all our trade friends. A Merry Christmas andabig Victor Business in 1913 The Rudolph Wurlitzer Co. CINCINNATI CHICAGO gir Two Points of Supply -Order From the Nearer 32 THE TALKING MACHINE WORLD.

The demand for the five Columbia Double -Disc Records by Weber and Fields has amounted to a shout - because there's nothing like them artists or records-anywhere. Columbia Phonograph Co., Gen'l Tribune Building, New York

ing,isset up ready for action.Tell each in turn that you desire a record made of his or her voice, as the case may be, leaving the selection entirely to the discretion of THE TALKER AS AN ADJUNCT TO HOLIDAY ENJOYMENT. the impromptu artist,but makingitunderstood thatit must besomethingwithwhichthe companyisunac- How an Attractive Recipe for a Christmas Entertainment Made aDealer's Fortune-The quainted, and swearing them to secrecy regarding itun- tiltheexpirationof thecontest. Iftheladyhas a Modus Operandi May Interest Others in the Trade. pleasing voice, suggest that she sing a song.If the gentleman happens to be an orator, ask him to declaim. And don't forget the children!By all means have them speak their juvenile recitations into the horn. Once upon a time, as theysayin story books, "Now for the details! When recordingshave been made ofallthevoices present, the machine is arranged for reproduction, and as there dwelt in the City of Brotherly Love a talk- "My idea asitfirst came into existence, as I each original selectionis played, your friends are asked to guess, upon slips of paper distributed for the purpose, ing machine dealer.Christmas was fast approach- explained before, did not mean a great deal.It whose voice they think the record represents. ing and his volume of business was not in harmony was simply a plan in embryo which had to do For instance.-The slip of paper applying to the third record played, when ready for collection, if correctly an- with the time of year.In other words, trade was with phonographic entertainmentinthe homes swered, should read thus: rotten to the core.Now, this dealer was known of skeptical people-folks whose interestin the Iguess RecordNo. 3 tobear upon its among his fellows as a brainy chap-a man whotalker had dropped to the zero mark; the aim of surface the reproduction of the voice of Miss Geraldine Dale. had something beneath his hat besides bone, hidethese entertainments being, of course, to raise that ELIZA RENAULT. and hair, and therefore his friends in the trade interest to a normal temperature once more. Whe thelastrecordhas beenplayed,thes ipsof were elated but not surprised to see him ere long "Puttingitinto practice And awaiting results paper are gathered and counted.To the person submitting aviate from his hangar of depression, planes nicely the greatest number of correct answers, a talking machine is awarded. balanced, motor running smoothly, and make a 'a rusting youwillfind my suggestionaworthy one, and wishing you a happy Christmas and prosperous New skilful but conservative landing within the aero- Year, I am, record contest, dome of success just as the holiday chimes were Yours for a JOHN JONES. pealingforththeirfirstjoyous anthem.They P. S.-Of course, itis unnecessary to inform you that we have a complete stock of sundries, such as recording were mighty curious, however, and thronged to apparatus, blanks, shaving machines, etc., which you will his talker shop in a body to learn just how he need for your contest, together with avariety of inex- pensive, but reliable talking for prizes. did it. May we send our salesman to demonstrate in greater He welcomed themcordially,suppliedthem detail than has been possible in this letter, the practicability of my idea? J. J. with easy chairs and good cigars, and when they Dict.:J. J.-H. M. were comfortable, launched forth as follows: Having finished, he relighted his dead cigar, "As you doubtless are well aware, gentlemen, I thanked his audience for their kind attention, and was down and out, but like a mushroom, in a courteously dismissed them, explaining that they nightI arrived once more, or,if you deem the now had his recipe for a successful holiday cam- simile more apt, like the proverbial cat,I came paign, and that the rest was up to them. back They withdrew totheir various business em- "You ask me how I did this seemingly miracu- poriums, opened the switches of their commercial - lous thing in so short a time, and it shall be my phonographs, and began workuponthe form of a pleasure to enlighten you in as brief and intelligent circular letter to the trade anent the Christmas a manner as possible. entertainment idea.They meant to be ready for "When the business clou.ls were blackest and the next holiday time, all right, and, incidentally, nastyvisionsoffinancialembarrassment were a good many of them proceeded to try out the playing at hide-and-seek within my brain,Idid idea regardless of season, having much faith in as thousands of other men in like circumstances Preparing for a RecordContest. its trade -bringing qualities. have done from the beginning of time, viz.: gavewere my next two moves in the game.As soon Mr. Dealer, this little tale which I have related birth to a nice useful little idea. as I was assured of the practicability of my ideato you was given to me by a successful talker "This idea had to do with an entertainment I made it known to my customers through theman not long ago, and I pass it along to you. that would revive interestinthe talker among medium of personal correspondence." If it will help you just a little bit, I shall feel those who no longer had use for itsolely as a He went to his desk and drawing forth from amply repaid for my story telling. music maker.A number of my best customers among a collection of papers a neatly typewritten In any case, allow me to wish you every possible warned me confidentially that it was up to me to sheet, held it up for them to see. happiness and good cheer throughout this and get out something new for the holidays or they "Here is my idea, gentlemen," he said."I have many more holiday seasons. would relegate their talkers to the home of some sent a goodly number of these letters out among HOWARD TAYLORAlinDLETON. poor relation. the pyrrhonists whose names are enrolled upon "'We are dead tired of just phonographic music,'. my mailing list, and the end is not yet." SALES OF I. C. S. LANGUAGE OUTFITS they told me.'We want something different.If Laying his partially consumed El Principe -de - you cannot supply us, no more canned tunes for Gale upon the ash tray and adjusting his reading A noteworthy feature of the month's business ours.' glasses, he perused as follows: at the handsome talking machine department of "Therefore, when my nice useful little idea was THE ELITE TALKER SHOP. John Wanamaker's was the large number of sales born I nourished it most tenderly, and as soon as No. 1 Broad St., Blanktown, N. Y. t of I. C. S. Language outfits, to be used in con- December 1st, 1912. j it was old enough, broke it to harnesss.It is now MyDear Customers:- junction with the Edison Gem Phonograph. These well trained and docile and is making a fortune To those among you whose interestin things phono- useful outfits have gained many friends the past graphicis on the wane, I take this occasion to acquaint for its owner during this holiday season, and will you with a brand-new idea for a talking machine enter- few months, and their popularity is well evidenced tainment, which if carried out as per instructions, will,I continue to do so, I trust, for a great many seasons am sure, greatly enhance your enjoyment of the holidays. by. the increased number ofsalesclosed each to come. On Christmas eve, when your friends assemble for their week. annual jollification, prepare the following programme for "Like nearly every idea at birth, it did not bear their delight. Manager Gerson states that his Victor sales are When the last guest has put in an appearance, make the the ear -marks of success.In fact,it was just announcement that a contest is to take place in which all as large as his stock will permit, and tells us that about as puny an infant as one would have the are eligible to compete, and that an elaborate prize isto there is an unusually heavy demand for the No. be awarded the victor. courage to gaze upon, but it was mine, and I fed Explain that you cannot go into details regarding the XVI machine, which sellsfor $200.The only until eventuallyit bloomed contest to the assemblage as a whole, but thatitwill be it good hard thoughts necessary to indulge in individual instruction.(This will trouble Mr. Gerson isexperientingisthepro- forth as the brawny and strenuous being you find create curiosity and arouse interest.) nouncedshortage in Victor products, which isa Then, one at a time, your guests are summoned into a it to -day. side room where your talking machine adjusted for record. general complaint this season. THE TALKING MACHINE WORLD. 33 SOME GOOD RULES FOR SUCCESS Laid Down by Henry M. Byllesby, a Friend of Thomas A.Edison,andBasedon Real Knowledge. Henry M. Byfleshy, a great friend of Thos. A. C ondon-Autostop Edison, bytheway, recently madesomevery happy remarks on "How to Succeed."This is a The Stop that wears the re -order smile. topic thatis much overdone, but Mr. Ityllesby's viewsare based upon practicalexperience and knowledge and not theory.In other words he has been through the mill and passes his experi- THE TRADE ences along.They are therefore of some moment.He says : generally is making a special feature of it this "No human being can remain stationary;he either advances or retrogrades. "Napoleon said of the failure of the Bourbon Christmas. family:'They never learned anything and never forgot anything.'You must develop. Why don't "From day to day you must bring to bear an ever-increasing wisdom-the application of lessons learned. you ? "Every incident of your dailytoilshould be made an educational incident. Almost any Jobber will supply you. "The average young man does not learn, until perhaps toolate,thatit does not pay tofritter and idle away his time. "Make a study of those who have gone to the head; ascertain what they did inany givenemerg- ency. CONDON-AUTOSTOP COMPANY "In any emergency a man's conduct is the re- 26 FRONT STREET :: :: NEW YORK sultof the way inwhich, from earliest youth, he has met the obstazles he encountered. "Thomas A. Edisonsays:'Do not watch the said enough.It is a pity that this admirable de- thispatenttalk -stopper. Initspresencethe clock; do not chase aside after rainbows; keep vice cannot be attached to human beings as well table bores whose discussions of everysubject everlastingly at and master the task of the timeas to pieces of mechanism, says the New York that they do not understand are a standing men- being.' Herald. ace to peace and quiet, would become mute.The "The truly successful inan recognizes that, from Such a contrivance,so...arranged asto workboarder who knows one family so rich that they time to time, he will receive setbacks.The man promptly at the end of twenty minutes or at the travel with thirteen trunks; the elderly lady who who overcomes these is the man of achievement sound of the word "fifthly," would be highly ap- attends fashionable weddings from the sidewalk, and of eventual success." preciated by church -goers, and the windy legisla- the theater -going boarder who knows everything tor, talking for his home county or district, would about the private life of every actor, and knows ,A PATENT TALK=STOPPER. find inthis machine the only serious opposition it all wrong, and the man who insists upon read- Some ingenious person has invented a machine that his eloquence has ever met with. ing out loud from his morning paper, would all to make the phonograph stop talking when it has Every hoarding house should be provided with find their favorite occupations gone. 1,300 RECORD CABINETS At Less than Jobbers' Prices !

All well -made and finished.Desirable goods.Patterns being discontinued. Write forspecialclose-outprices. Prompt shipments.Don't miss this exceptional opportunity. THE GEO. A. LONG CABINET CO. HANOVER, PA. ADDRESS COMMUNICATIONS TO CLEMENT BEECROFT,MANAGER 309 W. Susquehanna Ave., Philadelphia, Pa. 34 THE TALKING MACHINE WORLD.

and daily newspapers, more particularlyinthe FOREIGN TRADE IN TALKING MACHINES. autumn and winter seasons.Both cylinder and disc machines are carried by music dealers.Re- The Special Report Issued by the United States Government Bearing on Talking Ma- tailers usually pay cash for their machines, and chines Shows the Wide Scope of the Business in Canada, Central and South America, the wholesalers sell on a commission basis, sales Germany, France, Russia, Great Britain,inFactinAllParts of the World-The under certain prices being forbidden.Price quo- Opinions of the Local Consuls Regarding Methods of Selling and Other Matters Are tations should preferably be c.i.f., but in view of Interesting and Valuable-Shows the ImportanceoftheIndustryThroughout the the present keen competition business would be dif- World-Great Export Markets for American Machines and Records. ficult unless a branch house should be established under the management of an alert sales agent. [In The Talxing Machine World, last month, there was toms duties.Dealers and manufacturers who con- Throughouttheprovincesthepopular -priced published the opening section of the monograph, issued by machines and the records of popular songs and in- the Department of Commerce and Labor on the foreign duct a mail-order business ship machines by the musical instrument trade of the United States, relating di- Government parcelpost,and the post officede- strumental numbers are both in demand, with a rectly to talking machines and records. The part appear- livers them to the consignee and collects for them. limited call for high-priced machines.In Liver- ing in The Talking Machine World last month was par- The cost of packing is assumed by the consignor, pool 75 per cent. of the sales are of the cheaper ticularly interesting to American manufacturers and those styles.In Manchester the local piano dealers have connected with the talking machine trade of the country but the shipment on a retail order is at the risk in various capacities in that it referred to the present busi- and expense of the consignee. taken up talking machines owing to poor trade in ness and theopportunities lying inCentral and South American manufacturers who desire to build- up their own line.Germany sends large numbers of America, which is considered to be the section that offers a regular trade in this territory should establish talking machines into Manchester.In Edinburgh, the natural field for the export trade of this country. The Scotland, the cheaper grades of talking machines figures especially indicated that the American machines and in one or more of the important cities branch records were, with the exception of two countries, the gen- houses or agencies which would keep on handare mostly in demand, the prices ranging from eralfavorites,evenwhen offeredincompetitionwith complete supplies of allkinds, including records $7.30 to $15.30.The phonograph continues to be foreign -made goods at lower prices. to suit the varied tastes of German buyers. In preferred by many families to the disc, but the The section of the monograph published this month, and the smaller cities agents might be selected from latteris now making steady headway infavor. which covers the trade of Europe,isnot quiteso en- The American made machines of both styles have couraging to Americans. . among dealers in musical instruments, bicycles and While American machines and records aresoldtoa sporting goods. atleastfive -sixths of the trade, and as a rule considerable extent in most of the countries, there is not GreatBritain. machines with horns expose -I are preferred to the muchchanceofexpandingthetradetoanyextent It hornless type. throughovercomingthecompetitionofnative manu- is claimed that the bulk of the trade in talking facturers. The greatest demand for American products is machines and accessories in the United Kingdom For the trade in Dublin talking machines are in Great Britain, there being strong preferences in different is comprised of machines of German origin. A usually imported through England, and the larger localities for machines and records of various types. The large numberare manufacturedin Germany, but proportion are American. Direct importations from pleasing feature of the situationisthatthe market for American goods has been won from the combined forces of most of them are assembled in this country, and the United States in 1910 of talking machines and British and German manufacturers.-EDITORIAL NOTE.] in some instances the parts, particularly the cabi- reeords amounted to $1,003.In Dublin and locality network, are manufacturedinEngland.France the demand is well devoted between the high-priced Germany. also supplies a limited amount. and popular -priced instruments. In Germany thereis a good market for high- It is said by those conversant with the trade that In the various cities throughout Great Britain grade machines, one American make is alreadythe German machines are not equal in quality to American talking machines are found in consider- sold extensively.At present machines with ex- those manufactured in the United States or those able numbers, their chief competitors being the posed horns are most in use, although thereis made inEngland by firmsthat are essentially German makes, and there seems to be a goodly an increasing demand for the concealed horn type. American.The better class of the trade, it is said, market particularly for the high grade expensive Disc records are universally used and machines is supplied by the English companies affiliated with machines. are sold almost together at retail or a cash basis, the three largest American companies.Scarcely Other European Countries. the prices ranging allthe way from $5 to $400:any of the mechanism is manufactured in this coun- In most of the other countries of Europe condi- Pathe Freres, of Paris, seem to have a large markettry, but especially in the case of these three firms tions as to the talking machine trade are similar to in Germany, and have well-appointed showrooms the cabinet -work is done here, and records are also those in the countries already mentioned.Amer- on one of the principal streets of Berlin, where of English manufacture.The English public pre- ican instruments are to be found in almost every a number of machines are operated automatically fers English cabinet-making, and itis inevitable market, though in a number of places they are not by the public for a charge of about twoand one- that the records should be made in this country be- imported direct.The machines manufactured part- half cents for each selection. cause the music that apeals to the British people is ly in the United States and partly in Germany, or The total import trade in talking machines and that with which they are most familiar, as produced those made by branen factories of American firms accessories to Germany amounted to $96,866in by English artists. in Germany, are found in large numbers particu- 1910, as compared with $42,840 in 1909.Exports Parts of machines are to a large extent manu- larlyinthesouthern andeasternsectionsof amounted in value to $1,893,528 in 1910, as com-factured in the United States and assembled in this Europe.Tte competition of German instruments, pared with $1,423,716 in1909. Throughout Ger- country; and, on the other hand, it is estimated that especially in the cheaper grades, is one of the chief many the demand is well divided between the very perhaps one-third of the German machines are im- obstacles to the marketing of the American prod- cheap and very expensive types; one American firm portedcomplete.In the census of production re- uct.In Spain, Switzerland, Italy and other coun- manufacturing cylinder phonographs has practically,port for 1907 it is shown that talking machines and tries the Gramophone Co., which is the name of all the trade in this kind of machine, having suc-records were manufactured inthat year in the branches or affiliations of an American company in cessfully built up a business against the competi- United Kingdom to the aggregate value of $335,788. various countries of Europe, largely controls the tion of the few German firms in the market. The There is not at present a promising market for trade. French machines of Pathe Freres, which use the new lines, as those already in the trade are pretty Practically all the talking machines arriving in sapphire point, are also greatly in favor, while in well established and competition is keen.Machines Sweden come through Germany, and in the cheaper the disc machine type the gramophone discis with exposed sounding -"horns are preferred because grades the German machine is practically the only universally popular. they are less expensive, and operatic and band se- one offered, the best and highest priced being the For Germantalkingmachinestheoperating lections and popular songs by well-known singers American. A Germanmachinewithoutside mechanism is usually manufactured in Berlin, in are the selectiOns most in demand.Both cylinder horn retails there for prices ranging from $2.50 the Black Forest (Baden), and inSwitzerland,and disc records are used, but the former more to $107.Records of all kinds are sold.The prices and the sounding box, horn and connections in extensively, as the machines with which they are for "Beka" and "Lyrophon" records, two German Saxony.The various parts are then assembledplayed are cheaper than the disc machines and the makes, are as follows:Five -inch single, 20 cents; at some of the musical instrument factories, those records themselves cost less than the discs.The 7 -inchsingle, 27 cents; 7 -inch double, 40 cents; in Berlin being the most important. latter, however, have grown in favor among those 10 -inch double, 53 cents.The market for phono- German manufacturers areliberaladvertisers,able to afford the more expensive articles. graphs is undoubtedly worth developing, and Amer- and besides issuing elaborate catalogues and cir- Disc machines are widely advertised in the lead- ican firms not represented on the Continent by al- culars they advertise both in the musical instru-ing popular weekly journals, monthly magazines lied companies could probably cultivate it best by ment trade journals and in the current general periodicals of large circulation.The dealers distribute- catalogues furnished by the manufacturers, advertiseinthe newspapers of theirrespective Paste This Where You Can Always See It! localities, and frequently have salesmen canvassing from house to house among people of modest circumstances.Instruments are usually sold at 33 1-3 MR. DEALER: per cent. belowcatalogueprices.Dealers in good We refer all Talking Machine inquiries coming from towns financial standing can obtain consignments on three months' credit and are allowed 2 to 3 per cent where we are represented by dealers to the dealer or dealers in discount for cash in thirty days.Freight charges that town. on wholesale shipments are usually paid by the factory, and dealers handling imported phonographs VICTOR and EDISON JOBBERS prefer that the exporters in foreign countries quote them prices free Hamburg and inclusive of cus- 01-110AGO THE TALKING MACHINE WORLD. 35 acting through hamburg jobbers, who send their in demand and especially those of noted singers. FEATURE EDISON LINE IN IRELAND. own traveling men through ,the country with gen- Where the qualityis good and the price reason- Edison Phonographs, Home Kinetoscopes and erallinesofsmallwares.There isalimited ably moderate thereisan excellent market in Other Products market waiting to be developed for wax -cylinder Russiaforhigh-grademachines,and although toReceive StrongRepre- machines for office dictation, some of which have there is a large sale of the cheap phonographs the sentation in EmeraldIsle by "Phonos and Kinetos, Ltd., Ireland." already been sold.Norwegian conditions are large- Russians are not satisfied with them asa rule. ly similar to those in Sweden, though many ma- There are four factories in the country making (Special to The Talking Machine World.) chines are imported from the United States direct. phonographs, one of which, the Gramophone Co., Dublin, Ireland, Nov. 30, 1912. The total importation in 1909 was valued at $41,600, employing117workmen,isatRiga;another, One of the latest limited companies to enter the of which goods worth $21,835 came from Germany. owned by Julius Feigenbaum, at Warsaw; and the talking machine field in Ireland,. and in the move- There is only a limited market for high-grade other two, the Orfeon Co. and J. H. Zimmerman, ments of which manufacturers and dealersare machines in Denmark, the Netherlands and Bel- atSt. Petersburg.Germany leads in the import showing much interest, is "Phonos & Kinetos, Ltd., gium, except in Liege, where the demand for the trade and a few machines are supplied by England,Ireland," which has opened handsome premises on more expensive articles is fairly good, though even but itis believed that the United States also has therethegreaterdemandisforthecheaper a good foothold in the trade.Disc machines are grades.In Ghent the type of machine demanded very generally preferred and those with concealed r INS libt4 varies in price from $3.50 to $14.50.There isa sounding horn are beginning to make a placefor 11111 large and increasing demand for phonographs in themselves.Phonographs are very popular in the Antwerp, disc records and operatic records being Caucasus, prices running from $23 to $39; most preferred, and machines of moderate cost having of the sales are of the lower -priced grades. the first place on the market.The favorite one In Turkey the business and representation of isthe American gramophone, now manufactured American phonographs has invariably failed.The in and imported from Germany, France and Eng-prices are too high and the German machines at land.Since the establishment of the factories in much lower figures answer the purpose quite as these countries the machines are no longer im- well.Some presumably American machines are ported direct from the United States. seen, butitis believed that none of them orig- Practical Monopoly in Spain. inates in the United States.However, a consid- The phonograph business of Spain is practica'ly erable number of American records are sold in controlled by a monopoly, conceded by the Gov- theinterior. InGreecethepopularityofthe ernment tothe Compania Francesa del Gramo- phonograph has declined, and only thecheaper phone, which is one of the affiliations of an Amer- grades are now sold. ican company and whichholdsnearlyallthe (7'o be continued next month.) Spanish patents on talking machines and accessories.Their machine is the only one of impor-TO PRESERVE VOICE FOR 1,000 YEARS tance on the market, and at least in the Barce- Plans in Paris to Record Bernhardt's Voice and lonadistrictcompetitionwithitisalmost out The value of the phonographs to Seal the Records in Receptacles that Are of the question. Not to Be Opened for Ten Centuries-Look- and accessories imported into Spain in 1910 was PHOnSAnKINIC:REL:iti:L; ing for Suitable Record Compositions. $61,611, of which the shares of the principal for- ittCti:t.ECZCti PROCLICT5 eign countries were as follows: United Kingdom, According to a dispatch from Paris, France, it A RE VOLUTION $22,654; Germany, $17,794 ; France, $12,643; is planned to make records of Sarah Bernhardt's JJr.710NEILL United States, $3,895 At Seville, whichissaid voice in some of her famous plays and to seal the to he the second best market in Spain for phono- records in containers, which are not to he opened Edison Headquarters inDublin, Ireland. graphs, thereisa good sale of high-grade ma- for a thousand years to conic. chines,most of whicharetheproductofan Those most interested in the movement say the Grafton street, the main business street of this city, American factory.On account of the heavy duty, greatest difficultyliesin securing a composition where the company is displaying an elaborate line of Seville firms do not buy their American plic no - from which to make the records,thatwillre- Edison phonographs and records,includingthe graphs direct, but through agencies at Barcelona, main in its present form during the ten centuries. latest model, the new Edison home kinetoscope, and where the cases are made for the imported mech- There still appears to be some doubt about the many other Edison specialties. anisms.Quotations should therefore be made on ordinary record composition retaining its proper- The new company is under the control of Irish the essential Torking parts of the machines. with ties during that period. directors, with John O'Neill as managing direotor. specific weights, etc. It is rumored that a prize of $1,000 will be of-It is the intention of the new company to open Italy and Switzerland. fered for records that will endure this long pe- branches in Belfast, Cork and at other points on A large part if not practically all of the Amer- riod of storage.One of the committee has re- the Emerald Isle in the near future. ican talking machines sold in Italy are the prod-marked that no one will ever be able to gainsay The officers of the company are especially en- uct of one company, whose agentislocatedin hether the prize-winning record composition hasthusiastic regarding the opportunities offered for Milan.Phonographs are popular only in parts of come up to the demands or not. the sale of the Edison home kinetoscope, and claim Italy, and the demand that does exist is pretty well that the number of dealers applying for agencies supplied by the German manufacturers.In Sicily, If you have employes who insist upon doing for the new lineis already somewhat in excess where the phonograph is very popular, more than their work in their way instead of your way, begin of the number that can be supplied at the present one-half of the 800 to 1,000 machines sold annually looking around for someone to take their place. time. are of German make, the two principal ones being the products of the International Talking Machine Co. (Ltd.) and the Lyrophonewerke, both at Ber- lin.From 200 to 300 machines are sold annually by the Palermo subagency of the Milan agency of an American firm.In the north of Italy the sale Closing Out of phonographsissaid to have declined inthe last two years, though there is a liking for good operatic music. at a bare fraction of original cost, large stock of Phonographs in Switzerland are imported largely from Germany, the value of the total importations in 1909 being $118,000, of which Germany furnished $76.000 and France $32,000.The statistics showed TWO -MINUTE U -S only $1,000 worth of phonographs from the United States, but thatismisleading, as many of the and mechanical parts made in the United States are sent to Germany, fitted with cases, and then sold in Switzerland.It is said that American firms not COLUMBIA CYLINDER RECORDS represented in Germany can hardly hope to compete in Switzerland by direct sales.Cheap phono- slightly used but in good condition.Large variety of graphs are made in Switzerland and exported to all parts of the world, the amount in 1909 being selection.For quantity prices, address $350,000.In general, there is no market for high- grade machines, though there may be some sale for them in St. Gall. MULTIPHONE OPERATING CO. Russia, Turkey and Greece. The Russians area musical people and care 102 West 101st Street, New York City little for what is known in the United States as "ragtime" music.The classical productions are 36 THE TALKING MACHINE WORLD.

1 GRESHAM BUILDINGS,BASINGHALL STREET, LONDON, E. C., W. LIONEL STURDY, MANAGER.

English Manufacturers Experiencing an say that a particularly high standard of get-up and uptodateinregardeithertosamplesof Enormous Boom in All Branches of the Talk- attractiveness is manifest in this publicity matter, goodsincurrentusetotocurrentprices ing Machine Business-Impossible to Supply which, properly utilized, will prove of great as- and conditions.I may add that manufacturers and the Present Active Demand-Conditions Aresistance in support of the retailers' efforts to boom traders requiring information as to conditions ob- MostFavorableinEveryRespect-Some talkers in ideal Christmas gifts. taining in particular foreign or colonial markets Christmas Selections-New Device to In the various record lists Christmas selections in regard to their particular goods should apply StrengthenandPurifyTone Delivery- are much in evidence.All vie with each other in to the Commercial Intelligence Branchofthe Strenuous Effort Being Made toKill Price-issuing of the best and most appropriate titles- Board of Trade in Basinghall street, E. C., which Cutting-New French Record Makes Its Ap- ragtime, waltzes, carols, hymns, etc., predominat- branch has been established for the special purpose pearance-Tone-Arm Suit Settled-A Great ing. of supplying such information. Budget ofNew Records forthe Month-Recordsof the Choir of St. Patrick's Cathedral. Association to War on Price Cutters. Talking Machines to Be Included in Piano Itis now possible to hear the choir of St. Paul's At a recent meeting of the executive council of Manufacturers' Exhibition-Gramophone Co. Cathedral through the medium of "Marathon" rec-the British Gramophone and Phonograph Dealers' Exhibit-Other Items of Interest. ords.For such a young firm this is really a great Protective Association, Mr. Wilcox, president, in scoop, and is all the more acceptable, having regard the chair, supported by Henry Seymour, honorary (Special toThe Talking Machine World.) to the long rendition only possible with this make secretary, the importance of price maintenance was LONDON, E. C., December 3, 1912. of disc.Congratulations! strongly debated.The strong policy pursued by In many quarters trade conditions remind one New Sound Reflecting Elbow Introduced. the Columbia people came in for a deal of praise, of the boom 1906-7 season, when dealers could not The "Rayflex" sound reflecting elbow, designed but several other concerns were strongly con- replenish stock fast enough to satisfy the demand.to purify and strengthen the tone delivery of every demned for their apparent indifference to glaring Manufacturers then, as now, found their factory machine to which it may be fitted, is the very lat- examples of price cutting, to which their attention facilities quite insufficient to cope with the tremen- est novelty placed on this market. A brief de- had been drawn. A suggestion to approach these dous influx of record orders, despitenight and scription is of interest.It represents an elbow delinquent firms met with an enthusiastic response, day working shifts continuously for months.In connecting the trumpet to the sound arm ahead, and in at least one case a subsequent meeting with not a few instances, too, the only fitting parallel but instead of being round on the top bend, is at the manufacturer was considered to have produced memory provides is that of ten or more years agothis spot shapedaffflat in two angles, by which excellent results. -the time when discrimination in the choice ofmeans the sound waves are reflected direct out of The association has been pretty quiet of late, titles was a thing unknown. Dealers in those days the machine without impinging against the walls of and there are not a few of its supporters who were only too glad to take anything available, the the elbow and trumpet as in other instruments. would like to see it a little more active,Certainly most indifferently recorded selections selling freely. By this method itis obvious that just the full good work is beind done, but to make itself really It furnishes a mental picture of happy dealers and musical expression as recorded isdelivered free known, a salaried official should be appointed to worried manufacturers beset with the responsi- from nasal echo and other foreign noises bred indevote his whole time to further the society's in- bility of filling time orders as promptly as possible. the elbow and trumpet of ordinary machines. Aterests and gathering in new members. Conditions have changed vastly since then, and to test of the Rayflex elbow convinced me beyond any A recent letter to Edison dealers says, in part: again approach even a semblance of the old situa-doubt thatitrepresents absolutely the most re- "From now on until December 31, 1912, we shall tion is indeed fraught with great significance formarkable device for the improvement of gramo- extend the exchange so that dealers may accept the future of the talking machine industry.And phones produced in recent years, and I have no from their customers cylinder records of any other more especially so when one considers for a mo- hesitation in saying that it not only enriches and make, allowing a credit of twopence for one rec- ment the terrific competition which abounds to- clarifies the tonal quality of records, but lends an ord of other make against the purchase of an day.The public has a choice now of something added charm to mechanical music, and will exert Edison Amberol record at full list price.In other near forty different records, of which quite 25 may a great influence in further popularizing so-called words, the allowance for a record of other manu- be classed as well known at prices varying from talking machines.The Rayflex elbow is made in facture will be the same as on an Edison Stand- thirty shillings to one shilling and sixpence, if one a variety of sizes tofit any machine, and sells atard record, and dealers will receive from their ignores the great number sold below the latter an extremely reasonable price.Particulars may factor an allowance of three halfpence (1%d.) on figure.Almost every week a new record makes its be obtained from the Rayflex Co., Ltd., 42 Great a record of other manufacture against the purchase appearance on the market, and they are for the Marlboro street, London, W. of an Edison Amberol record, at usual dealers' price. greater part of the Is. 6d. variety.To American New CompaniesOrganize. We suggest that you circularize your patrons and readers who have but a choice of half a dozen if you will send us a list of their names and ad- records theforegoing may come as a surprise. Record & Gramophone Manufacturing Co., Ltd., dresses we will be glad to communicate with them There are few, if any, patent restrictions in force capital £2,000.Office: 24-25-26 Featherstone street, direct and recommend them to your establishment here, while on your side progress in the talking City Road, E. C. for further details." machine trade, at any rate, seems to be hedged Sidney Acott & Co., Ltd., musical instrument Big Season for "HisMaster's Voice"Records. around by patent monopolies and commercial poli- manufacturers; capital £10,000.Office, 124 High If this is anybody's season it is a "His Master's street, Oxford. cies which would not be tolerated this side of the Voice" one.In divers unexpected quarters the pond.Therein lies the difference.Whatever may West End Gramophone Supply Co., Ltd.; capital famous dog meets the eye, and his mission along be saidto the contrary,if one may reasonably £5,000.Office, Regents street,W. the path of publicity has culminated in placing the judge from existing conditions here competition InformationRegarding ForeignMarkets. Gramophone Co. in a little difficulty not unrelated is allin favor of the public, and ipso facto, the In reply to a question as to the advisability of to supply and demand.The tremendous number trade also.But there, I wander from the subject. establishing commercial museums in suitable trad- of advertisements now appearing in the chief news- Interviews with London traders fully confirm my ing centers for the exhibition of examples of Brit- papers and magazines has produced the inevitable previous forecasts of a great season.There can ish goods which are in demand at different places result of creating a demand for "His Master's be no doubt of it now; we are in the throes of a abroad, Mr. Buxton, president of the Board of Voice" goods which can only be described as un- real Yankee hustle. Trade, said:"The practice of the Board of Trade ptecedented.Despite thefull working pressure Among the factors complaintis made of the in this matter is to exhibit at the Commercial In-day and night, and what appeared at the time difficulty experienced in obtaining adequate sup- telligence Branch of the Board in the city, andample factory preparation to handle this great de- plies of machines and records, but ever joyful and also from time to time at suitable trade centers inmand, machines and records cannot be dispatched optimistic, they are doing the best possible to meet the United Kingdom, _samples sent home by His fast enough to satisfy the healthy appetites of the dealers' requirements.With our retail friends Majesty's consuls and trade commissioners in for- "His Master's Voice" dealers. And to crown it all things are, of course, as usual-want everythingeign countries and His Majesty's dominions of the company has just issued such a splendid list 'at once.Few make advance preparations in the foreign articles which appear to be displacing Brit- of records for December as is scarcely calculated direction of planning what lines they will carry, ish manufactured goods in those 'markets.For to relieve the situation. Here are some of the good and when sales begin in earnest, that is the timeexample, at present a series of exhibitions of sam- things offered: Double -sidedreords,12-inch- in their opinion to rush the factors, expecting im-ples of foreign hardware which is competing with "Lift Up Your Heads" (Messiah), Handel, and mediate deliveries ofanygoods they order.The British goods inthe markets of self-governing"And the Glory of the Lord" (Messiah), Handel; reaction naturally affects all sections of the tradedominions is being held in London, Birmingham, and culminates in placing manufacturers in the Sheffield and other important centers.These tem- Messrs. Marcus Clark & Co., Ltd., Talking awkward predicament of having to refuse orders porary exhibitions, which have met with grgat suc- Machine experts of Sydney, N. S. W., will al- a week or so before Christmas.Let us hope cess, are, I think, a more effectual method of fur- things will shape out better this year. nishing information to manufacturers desirous of ways be pleased to hear of anything new in I have not the space in which to review the great findingmarketsabroadfortheirwaresthan Talking Machines, Records, or Novelties with amnunt of Christmas literature to hand from the the establishment of permanent museums, view to agency.Particulars to D & W. MUR- various talking machine concerns; let it suffice to which it ispracticallyimpossibletokeep RAY, LTD., 28 Finsbury St., London. THE TALKING MACHINE WORLD. 37 FROM OUR LONDON HEADQUARTERS- (Continued from page 36) "On the Road to Zag-a-Zig" (Finck), and "Japo(Naish), Tom Clare. Interesting New Zonophone Co. List. Maisene Ke-Sa-Ko" (Chapus).10-inch-"Semper "Pathegraph" for Use in Schools. Of the different Christmaslists issued that to FidelisMarch"(Sousa),and"LaKermesse" Apropos the growing use of the talking machine hand from the Zonophone Co. is undoubtedly one (Faust), Gounod, by the Band of H. M. Coldstream for educational purposes, itis interesting to know of the very best yet conceived.It is replete with Guards;"Love'sDesire"(Rcposti),and "The that Pathe Freres intend to market what is styled a particularly grand selection of seasonable titles Light Watch"(S.Dickinson) ;"Baby's Sweet- the "Pathegraph," which Ibelieve has already and a full meed of praise must be accorded to the heart," Pizzicato Serenade (Corrijun), and "Pizzi- won considerable favor on the Continent.An- utilization of the services of so many prominent cato," from "Sylvia" (Delibes), Mayfair Orches- other line they have in view for introduction here artists, practically every one of whom is a top - tra."Love at Sight"waltz (HenryCoates), and is a home picture machine, and having regard to liner.I need hardly mention that orders placed "Moon Madrigal Dance" (Willeby), Bohemian Or- this firm's special facilities in this business, some- for these records reach a phenomenal figure, so chestra; "Oh, You Beautiful Doll" (Brown and thing of exceptional utility may reasonably be ex- much so in fact that the company is experiencing Ayer), and "The Gaby Glide" (Hirsch); "La Bo- pected. the greatestdifficultyinfulfilling the tradere- heme Fantasie," Part 1(Puccini), and "La Bo- New Record AppearsinBritish Market. quirements.In addition to those mentioned below heme Fantasie," Part 2 (Puccini), Jacob's Troca- Gabrill, Paris, is the name of yet another new there are innumerable seasonable selections which dero Orchestra.H. M. V. single -sided records-record here which is being exploited under the the exigencies of space prevent my mentioning. "Wedding March"(Mendelssohn) ;and "Noc- agency control of our old friend, Mr. Williams, Ten -inch double -sided records-"The Kerry turne," "Midsummer Night's Dream" (Mendels-whose present offices are located at 15 New Ox- Dance" (Molloy), and "The Bird and the Rose" sohn), New Symphony Orchestra; "Silver Threads fordstreet, London.Althoughatthe moment (Horrocks), Mme. E. Jones Hudson; "Rocked in Among the Gold"(Danks), John McCormack; only records by the Le Garde Republicaine Bandthe Cradle of the Deep" (Knight), and "It's Nice "The People That Walked in Darkness" (Mes- have been issued, the company's future policy will When You Love a Wee Lassie" (Ladder), Harry siah), Handel, Clarence Whitehill; (a) "Rose inembrace the issue of a big list containing up-to- Lauder; "Rosenthal and Harrigan atthe Race the Bud," and (b) "It is Not Because Your Heart date English titles, upon which recording is short- Track" (Friend and Downing), and "Rosenthal and Is Mine" (Lohr), Mme. Kirkby Lunn; "Sigh No ly to commence. Harrigan at the Wedding" (Friend and Down- More, Ladies"(Aiken), Gervase Elwes; "The Big Signs on Gramophone Co. Plant. ing; "A Christmas Party" (descriptive), introduc- Drum Major" (E. Newton), Charles Tree; "The Situated on the fringe of the G. W. R. maining "The Mistletoe Bough" (sung by Herbert SentrySong"("Iolanthe"),Sullivan, Harry lines, the Gramophone Co.'s huge Hayes factoryPayne), and "A Christmas Ghost Story" (descrip- Dearth; "At Santa Barbara" (Kennedy Russell), offers exceptional facilities for publicity purposes, tive),HarryLambton;"AutumnManoeuvers Peter Dawson; "My. Dearest Heart" (Sullivan),and we are thercfore not surprised to learn theyMarch" (Carl Keifert), and "Autumn Manoeuvers Miss Percival Allen; "Eily Mavourneen" (Bene- have utilized the walls fronting the railway for Selection"(Kelman), Peerless Orchestra; "The dict), Miss Ruby Helder; "Sink, Red Sun" (del this purpose.A number of signs are already up Church's One Foundation" (S. S. Wesley), and Riego), Miss Marion Beeley; "Angels Guard Thee" and the latest conception is a huge representation "Lead, Kindly Light" (C. H. Purdy), Besses o' (Godard), Olga, Elga and Eli Hudson; "Humor- of "His Master's Voice" trade -mark picked out in th' Bairn Band; and "All Aboard for Girly-Land" eske" (Dvorak), Miss Marie Hall (violin); "Good- no less than six colors. The effect will be striking (Murphy and David), and "Let's All Go Into, the night,Good -night,Beloved"(Pinsuti),Brass and impressive and will furnish the minds of pass- Ballroom" (Murphy), Florrie Forde. Quartet ;"ScherzoCapriccio"(Sabathil),flute, ing travelers with much food for thought. Talking Machines at Music Trades Exhibition. John Lemmone; "Gems from "Florodora" Settlement in Tone Arm Suit. At a recent meeting of the Pianoforte Manufac- (Smart), Light Opera Company; "Be My Com- For some considerable time pastithas been turers' Assosciation called to discuss proposals for rade True" ("Princess Caprice"), Leo Fall, Miss known that litigation over the Gramophone sound another music trades exhibition to be held next Clara Evelyn; "Robin Hood" (Rogers), George arm was pending in Germany between that com- year, such a strong feeling manifested itself in Robey; "Pucker Up Your Lips, Miss Lindy" (A. nanv and Messrs. Lindstrom.According to the favor of an all -British show that a motion to this Von Tilzer), American Quartet; "When Uncle German trade press there appears to have been a cffect was easily carried.The period of the ex- Joe Plays a Rag on His Old Banjo" (Morse), settlement of the matter in dispute without resort hibition is from September 6 to 20, 1913, both days Arthur Collins; "Won't You Waltz With Me?" to law.All of which is very satisfactory. (Continued on page 38.)

To T. M. the KING and To H. M. the KING To H H. the KHEDIVE To H. M. the KING QUEEN OF SPAIN OF SWEDEN OF EGYPT OF ITALY `His Master's Voice' Trade Mark is recognized the world over as the Hall Mark of Quality To H. M. the SHAH OF PERSIA AUSTRIA: OesterrGrammophonGesellschaft, m. b. H., 8, RUSSIA: The GramophoneCo., Ltd.,45, Nevsky Prospect, hrugemtrasse, Vienna. St. Petersburg; 9, Golovinsky Prospect, Tiflis; 30, Novia BELGIUM: Cie. Francaise du Gramophone, 51, Avenue de la Svit, Warsaw. Porte de Hal, Brussels. SWEDEN: Skandinaviska Grammophon-Aktiebolaget, 52, Ap- DENMARK: Skandinavisk Grammophon-Aktieselskab,Fri- pelbergsgatan, Stockholm. havnen, Copenhagen. EGYPT: The Gramophone Co., Ltd., 13, Rue Stamboul, Alex. FRANCE: Cie. Francaise du Gramophone, 15, Rue Bleue, andria; Rue Mousky, Cairo. Paris. EAST AFRICA: Bayley & Co., Lourenzo Marques 8 Beira. GERMANY:Deutsche Grammophon-Aktiengesellschaft,35, SOUTH AFRICA: Darter & Sons, Adderlev St., Gape Town; Ritterstrasse, Berlin, S42. Mackay Bros., Rissik St., Johannesburg; HOLLAND: American Import Co., 22a, Amsterd, Veerkade, Mackay Bros & McMahon, 443 WeseStreet, Du -ban; The Hague. Ivan H. Haarburger, Maitland street, Bloemfontein. HUNGARY: The Gramophone Co., Ltd., IV. Kossuth Lajos- INDIA: The Gramophone Co., Ltd., 139, Balliaghatta Road, Utcza S. Budapest. Calcutta;7, Bell Lane, Fort, Bombay. ITALY: Compagnia Italiana del Grammofono, 5, Via S. Pros- AUSTRALIA: The Gramophone Co.,Ltd., Hoffnungs Cham- pero, Milan. bers, Pitt Street, Sydney. SPAIN: Cia. Francesa del Gramophone. 56, Balmes, Barce- GREAT BRITAIN: The Gramophone Co.,Ltd.,21,City lona Road, E. C. GREAT BRITAIN 21 CITY ROAD BY APPOINTMENT To H. M. QUEEN ALEXANDRA The Gramophone Co., Ltd.- LONDON, E. C.

MS MASTER'S VOICE 38 THE TALKING MACHINE WORLD. FROM OUR LONDON HEADQUARTERS-(Continued from page 37). inclusive, anditappears such extensive support talking by wire he just failed to make possible. to one the unlimited scope of entertainment which has been promised that nothing short of the great Itwas reservedfor Graham Bell and Edison,the "talker" can provide.Other records calling Olympia offers adequate space for exhibitors- more than 20 years later, to perfect by their re- for mention are: Columbia12 -inchrecords- all of whom will be allotted an "island" position. spective inventions the practical and commercial "When All Was Young," from "Faust" (Gounod), A prominent portion of the main hall will be set use of the telephone. and "Softly Awakes My Heart," from Samson and apart for a totally distinct talking machine sec- Latest Columbia -Rena List. Delilah"(Saint-Saens),Miss 'CarrieHerwin; tion, in which it is said each exhibitor will have a The Columbia -Rena currentlistcontains par- "There's a Girl in Havana" (Goetz and Sloane), separate soundproof enclosure for demonstration ticulars of so many special issues as to make itand "I'm Going Back to Dixie" (Berlin and Sny- purposes,etc. The All -BritishPianoforte and really difficult to know where to commence and der), the Two Bobs; "Fireside Minstrels," Part 1 Music Trades Exhibition will in every way be a where to end in giving a selection therefrom. But and Part 2, with orchestra; and "Glory to God in thoroughly comprehensive one, even to the extent special mention should be made of their amazingly the Highest," from "The Messiah" (Handel), and of exhibiting machines, etc. fine ragtime repertory, which includes practically "Hallelujah Chorus," from "The Messiah" (Han- Death of Distinguished Inventor. every known success of the day.This class of dal), Sheffield and Leeds United Choir. 10 -inch The death is.announced of M. Charles Bourseul, music has caught on wonderfully here, and in giv- records-"My Heart Is With You To -night" (A. at the age of 83.It is said that he ended his days ing us the real American ragtime stuff the com- J. Mills and Bennett Scott), and "That's What the poor and unknown, but is entitled to lastingfame pany has secured for itself a niche of popularity Rose Said to Me" (B. F. Barnett and Leo Ed- on account of his share in the invention ofthe alike among dealers and the public which will very wards), Stanley Kirkby; "Desperate Desmond" telephone.Bourseul gave up many years to the considerably enhance its reputation.Some of the (burlesque, descriptive), Fred Duprey, and "Jimmy study of telegraphy, and in185-1 propounded a latest ragtime issues are:10 -inch records-"Hear Trigger; or The Boy Hero" (burlesque, descrip- theory of the telephone in an important article That Pickaninny Band" (Furth), Prince's Male tive), Billy Golden and Joe Hughes; "Dutch Daly which he wrote about that time for the Paris Quartet, and "Waiting for the Robert E. Lee" on -Love" and "Dutch Daly's Imitations," by Dutch L'Illustration.According to Reuter, for the elec- (Muir), Dolly Connolly (Mrs. Percy Wenrich) ; Daly and his concertina; "Mister Cupid" (Weston tric transmission of speech, M. Bourseul advocated "That Aeroplane Glide"(Israel),Prince's Maleand Cunliffe), and "That's What They All Say" the use of a flexible plate at the source of sound, Quartet, and"That Raggedy Rag"(Henry), (Weston and Cunliffe), Whit Cunliffe; "The Fool which would vibrate in response to the varyingPrince's Male Quartet; "Cabaret Rag" (Turney), of the Force," Part 1, and Part 2 (Carney), "A pressure of the air, and thus open and close an and "Black Diamond Rag" (Henry Lodge), King's Music Hall Sketch," played byGeorge Carney electric circuit, and of a similar plate at the re- Military Band; "Red Pepper Rag" (Henry Lodge), and company; "Queen of the Seas Waltz" (John ceiving station, which would be acted on electro- and"BlackandWhite Ragtime"(Botsford), Openshaw), and "Girl in the Taxi" waltz (Jean magnetically and thus give out as many pulsations xylophone solos, Lawrence Coates. A real novelty Gilbert),Casino Orchestra; "OnaChristmas ai there are breaks in the current.The difficulties is the issue of a record pantomime entitled "Dick Morning"(L.Currie),descriptive,Casino Or- relative to transmission of the sounds so as to be Whittington."It is announced in two parts on a chestra, and "Christmas Morning at Flanagan's," received similar in pitch, quality and relative in- 12 -inch Columbia disc, and istreated in a most descriptive, Steve Porter and company; "The First tensity were not dealt with by Bourseul, who, how-realistic fashion-not just a disjointed story, but Noel," and"ChristiansAwake,"sung bythe ever, to a great extent anticipated thework of a perfect presentment of a pantomime within theAbbey Quartet and soloists, with organ and string Reis.The latter succeeded in constructing a tele- limits of a record.Played by the Columbia Panto- quartet; and. "Rock of Ages" (R. Redhead), and phone furnished with a receiver which slid actually mime Company, including the cat, orchestra and "Onward, Christian Soldiers" (H. J. Gauntlett), reproduce sounds, but intelligible and long-distance other effects, this remarkable record brings home cornet solos, by Sergeant Leggett.

TRADE PROGRESS IN THE SOUTH. the show places of the city, and is noted through- Opening for Good Salesman. out the State as being one of the best -appointed WANTED.-Opening in the Middle West, for a good Re- A Richmond Talking Machine Dealer Who Has establishments in any industry.Mr. Cowan oper- tail Talking Machine Salesman; straight salary-part salary Won a Large Measure of SuccessIs Jamesates under the name of the Talking Machine Co., and part commission-or all commission-to assume charge of Richmond, Va. of department with live Victor and Edison dealers;good and his success with the Columbia products has opportunity. Applicant must come well recommended. Ad- been marked and emphatic from thefirststart dress"B.H.,"care The Talking Machine World, 373 Southern progressii eness is well exemplified in that he made in Richmond, some five years ago. Fourth Ave., New York City, N. Y. the remarkable popularity achieved by talking ma- Mr. Cowan is not satisfied with merely having the chinesinrecentyears. Dealersandjobbers FOR SALE-Well-established talking machine and small exclusive agency for the Columbia goods and wait- goods business, with a fine growing trade;in the best and throughout the South have all lent their utmost ing for orders to come his way, but he is alert energies to the promotion and furtherance of the largest city in the irrigated west;population over 24,000; and aggressive, and takes advantage of every effort exclusive line and only one other store in the city; ill - at co-operation extended by the home office.It has health compels retirement.Address "C. M. C.," care The Talking Machine World, 373 Fourth Ave., New York City, been his constant progressiveness and energetic N. Y. work that has won for Mr. Cowan an enviable reputation throughout Virginia as one of the suc- CHAUFFEUR'S COMPLETE OUTFIT SACRIFICED.- cessful representative business men of the State. Consistingof elegant mink fur -linedcoat,Persian lamb collar, $35;pair of elegant bear robes, $15 each;raccoon cap, $5;pair of fur gloves, $4;pair of goggles, 50c.; 1 PROMOTION FOR H. L. WILLSON. pair leather leggins, $3.50.Will sell separately or the lot, all new; never worn.Original price, $225. C. CHASE, H. L. Willson, of the Columbia Phonograph Co., 118 East 28th St., New York City, N. Y. who has for so long filled the responsible post of assistant to the general manager with signal ability, Talking Machine Man Wants Position. zeal and unfailing helpfulness, has been appointed A Live Talking Machine man ofconsider- assistant general manager.Mr. Willson has been ablebusiness experience, thoroughly conversant so intimately identified with the duties of the office with every detail of the line, business developer that the appointment is but a logical recognition of and salesman, is seeking connection with a firm or his worth and merit.He is assured of the con- organization, who would appreciate aforceful, tinued cordial co-operation and support of the en-conscientious and able worker and for whom a tire Columbia service. future exists.Best of references.Address "100," care of The Talking Machine World, 373 Fourth RARE COLLECTION OF CELEBRITIES. avenue, New York City. Otto A. Gressing, general manager of the Victor Columbia Salesman Wanted. departments in the two McCreery, Lord & Taylor Wanted-An experienced Columbia salesman for and O'Neill -Adams stores,is an enthusiastic col- road work; permanent position; splendid proposi- lector of autographed photographs of world famoustion for a steady man.Address "Salesman," care artists in the operatic and musical worlds. One of The Talking Machine World, 373 Fourth Ave- talking machine's popularity, and as a result of this of his chief hobbies is the development and en- nue, New York City. conscientious labor the South is now the home oflargement of his already splendid collection, and many handsome retail establishments devoted to hewas very much gratified the past fortnight to the sale of talking machines. These stores are receive the photographs of several prominent art- For Sale. doing a splendid business withallthe various istswhichweremissing from thiscollection. 1,000 Edison 2 -Minute Records at 8 cents; 1,000 grades of machines, and a chat with representative Among those he secured recently were the photo-Edison 4 -Minute Records at 15 cents.Address dealers of the South reveals unbounded enthusiasm graphs of Mary Garden, Leo Slezak, Olive Frem- "Sale," care of The Talking Machine World, 373 and faith in the future of the industry. stad and Emmy Destinn.These new additions Fourth avenue, New York City. Prominent among the live -wire talking machineare prominently displayed in Mr. Gressing's office dealers of this section of the country is James inthe sumptuous Victor department at Lord & FOR SALE. -5,000 Edison 2 -minute records, loc. each; Cowan, of Richmond, Va., who handles Columbia Taylor's, and constitute a collection which prom- 5,000 Zonophone 10 -inch records, 15c. each; all new, clean goods exclusively.Mr.Cowan's store is one of ises to be most interesting. stock.-DENINGER, 335 North St., Rochester, N. Y. THE TALKING MACHINE WORLD. 30 will be a very temperate revision and that the Democrats themselves, now that they are able to FACTORS THAT DENOTE OUR GREATEST PROSPERITY. do what they please, will not do it,i.e., after a fashion that should cause national alarm. Louis F.Geissler, Managerof the Victor Talking Machine Co., Makes an Able Analysis "A prosperity such as we have never before of Existing Conditions and the Results Are Certainly Cheering for the Talking Ma- seen has been bequeathed to the Democratic party chine Man and Every Other Merchant in This Country-Political Situation Discussed by the Republican.If they are foolish enough to -Tells of Immense Demand for Victor Talking Machines and Records. injudiciously destroy it, they will go out of power again and probably not be returned for another Discussing trade conditions and prospects and to hope that, notwithstanding the apparent readi- 25 years. the general trend of the talking machine trade,ness of the armies and navies of England and "Thesituationunder which theDemocratic Louis F. Geissler, general manager of the Victor Continental Europe at the present time, the world's party came into power is so absolutely unique that Talking Machine Co., Camden, N. J., said: greatest catastrophe-which has been so frequently the solution of the great responsibilities which "In January, 1911, I openly prophesied a good referred to in case of the embroilment of Euro- they assume will be critically watched by voters year for 1911, a boom year for 1912 and, barringpean powers over the imminent settlement of the of both parties. cataclysm, at least two or three more boom yearsBalkan war and Balkan territorial questions-will "The tariff question, the currency question, the to follow that period.Those prophecies, up tobe averted, and that the world's prosperiity will railroad question, the application of the Sherman date, have materialized. Many bankers and manu- be resumed and continued. act and the seemingly ever-present and malignant facturers foresaw what we ourselves predicted the Effect of Change in Administration. attack upon corporations simply because they are early part of this year, and that was that funda- "We have now to do with the possible influ- such, or because the brilliancy of their manage- mental conditions were too strong to permit of the ences of a change of administration.Personally, ment has brought them into the limelight; these usual Presidential campaign year's deterring in- Ilook with composure toward the future under questions, of such great moment and so far-reach- fluences on our business.This is now a matter President Wilson.Whatever our political affilia-ing in their results, are presented for the Demo- of history.From twenty-six travelers whom we tions or views may be, I think it is well to bear cratic solution and, if unwisely solved, may cause have covering, practically every corner of Amer-in mind that the political and business views ofthe NVilson administration to be the rock upon ica there is scarcely a report but speaks of pros- both the Democratic and Republican party havewhich the solid South may break, and, to my way perous conditions in practically all lines of trade. changed considerably during the last few years of thinking,itwould be a good thingfor the "As concerning our own condition, your read- andthat there are no longer the great and ir-country if we had more Democrats in the North ers in the trade are only too familiar with our reconcilable differences between the parties. In and more Republicans in the South. oversold condition and the difficulty of securingmy opinion the Republicans are not so rampant Attending to Our Own Business. Victor goods is all too apparent to them, but what "However, notwithstandingthetruthsinthe we must have, to remain continuously prosperous, foregoing paragraphs relative to the great influ- is a general, healthy, hopeful and prosperous con- ence of general and politicalconditionsin our dition throughout our entire land in almost all own specific circle of endeavor, there is no doubt branches of human endeavor. To be sure, there is but that every merchant can by his personal effort never a period so prosperous but that our national largely 'make or break' his own business in either commercial failures continue, and there are those good or bad times. who cannot see the prosperity and, regrettable to "Itiswell for the smaller merchant to keep say, many who do not enjoy it, but the large aver- closely in touch with forces outside of only those age prosperity is what we must deal with. which seem to have a direct bearing upon his own Our National Prosperity. business, but he must 'deliver that butter to Mrs. "Without referring to compilations of figures or Smith's on time and see thatitis sweet.' past statistical 'diagrams' or 'curves,'IbelieveI "It is well for the manager of a concern to re- am right in stating that such an economic or fun- ceive any suggestions relative to the betterment of damental condition upon which to base hopes of the business from his employes. but he welcomes prosperity has never before existed fir our coun- most the suggestions from a man relative to the try.Everyone must know of the phenomenal crop improvement of his own department, and so with of this year, and what is deeply encouraging, the the dealers to whom you direct your journal, the excellent condition of the ground, which promises hard and intelligent worker will attract to him- much toward another good crop for next year; self, in times both good and bad, the larger per- the wide distribution of money throughout our centage of the trade to be done in his particular land; the splendid-almost independent-condition line in his territory. (barringpanics)of the banks throughoutthe "I would take advantage of this opportunity to country; this condition, which is so desirable and explain to such of your readers as may read these means so much to business in general, is demon- remarks that, notwithstanding our enormous prep- strated by the fact that every call that was made arations and largely increased facilities and ship- upon Eastern financiers to assist in financing crop ments, they are totally inadequate and will remain movements and railroad necessities to take care temporarily inadequate to take care of the enor- of such has been met without causing aripple mous demand which the generally prosperous con- upon the surface of finances in the East.This Louis F.Geissler. dition and our added advertising and efforts have crop movement is now accomplished to a great caused. extent and the money is finding its way back toas protectionists nor the Democrats as free traders "We are beholden to many sources of supply- our depositories, and this was done without draftsas they were a generation ago. much assistance must be had from the outside. upon the European credits. "The Southisa wonderful producer and aWhen that assistance fails us, it matures in our "Our national deposits,Iread, have grown in large manufacturer to -day. factories and is naturally passed on to them.Our a far greater ratio during the last five years, or "The North-and many of our manufacturers- deliveries of material from the mills have fallen since the panic of 1907, than in any other similar who have looked so long with anxiety at the tariff below our orders and hopes very materially. period of our national history. %%all,and more especially the tariff agitation, have "No one could have foreseen the enormous in- "Everything thatthis country has to sell-thewade such a careful study of conditions both atcrease in business which has occurred. We pre- products of her mines, her forests, her lands or home and abroad (where the cost of living andpared to take care of an increase of over 50 per her labor-is either abundantly produced orin production has gone up just as it has here), thatcent. this year, butit must be remembered that much demand atfairprices. Copper, whichis they-the Northern factories-no longer scare asnot only has the Victor of itself naturally made practically the basis of all metal values and for formerly at the suggestion of a change, and even wonderful strides, but there has been avirtual which we have paid as high as 25 cents and as low the Republican party has committed itselfto a'slump' to the Victor, and I do not believe that as 12 or 13 cents in the past six or seven years,revision of the tariff downward. outside efforts will be able to take any great part is now selling at 17% cents and in tremendous "We have inthe incoming President a manof that business away from us in the future. demand the world over, and it costs less to produce born in the South, resident in the North; a strong- "While we cannottake care of businessat than ever in the history of that industry. minded, educated and refined gentleman; a deeppresent, I may say (I hope without betraying too "The value of our crops in general approaches student, and whose convictions we have every rea- much egotism) that all Victor dealers are to be closely the ten billion dollar mark. Inote the son to believe will be based upon his belief rather congratulated upon the fact that the Victor or- Southern Pacific Railroad reports that itwill re- than pure party policy. ganizationisaprogressive one andisstrong quire 55,000 cars to move the fruit crop out of "He signifies his intention of calling a special enough financially and willing enough to put the California.Think of it -1,000 train loads of 55 session of Congress immediately after his official millions oi dollars into extensions, which is now cars each. installation.I think this is a good thing to do. being done, in the effort to take care of the trade "The prosperity of America-infact,of theLet us dispose as quickly as possible of the un- which is maturing. world-depends upon the generally prosperous con- certainty.He will have both Houses with him; "Our entire organization is alive to the condi- dition of the world; we areallmore prosperous his Congress will be a new broom ;they will be tion and the tremendous shortage. We are doing when everyone is prosperous.Other nations are prepared to sweep clean; they will come to the all that is possible in all sections to get helpand exceedingly prosperous. The great bankers of the subject with fresh minds; tariff bills have been every other factory in the East is doing the same. world are busy financing the world's industries. prepared galore, and Mr. Wilson says that he has We are positively fighting for labor; are no doubt "It isthis condition of affairs which leads me studied the question all his life, and I believe there (Continued on page 40.) 40 THE TALKING MACHINE WORLD.

FACTORS TO DENOTE PROSPERITY. not be far off-we shall have an immense output thisseasonand allare highly optimistic.L. C. (Continued from page 39.) and have every hope of next year being able to Parker, manager of the Victor department at Gim- take care of a larger percentage of the demand- bel Bros., reports that his business for the first ten robbing other factories and they are robbing us.no matter what it may be-than we are this year. months of the year showed an increase of 781/2 per "We are refusing all new business and some ofI extend to all Victor dealers a hearty invitiaton cent. over that of the corresponding period in 1911. the very best concernsinthe country are en- for them to visit our factory and be shown through Several additional sound -proof booths have been in- deavoring to secure dealers and distributers' con- by a competent guide at any time during officestalled by Mr. Parker and he has increased his tracts.We have ordered our travelers to cease hours. sales force to handle the holiday rush.C. W. Ab- selling goods temporarily and devote their time to "I am sure that they would return home more bott, the enterprising young manager of the Bos- development and educational work. fully enthused by this Victor showing than by anyton store department, says that Victor sales thus

"\Vhen our new factories mature-which will other Victor factor." far have even exceeded his expectations.Mr. Ab- bott has conducted a decidedly up-to-date campaign of advertising and'tissafe to say that every MOST SUCCESSFUL HOLIDAY SEASON IN HISTORY. patron of the big store has been notified regarding the new Victor department. The Boston store ShortageofStockinAllLines Causing Considerable Concern-All Houses Enjoying quarters have been enlarged considerably during Remarkable Business-Arrival of Edison Disc Phonographs Interests Trade-Various the past two or three weeks.J. H. Becker, Jr., Plans Pursued to Develop Business-McGreal Becomes Sheriff January 1-Victor for manager of the Espenhain Victor department, is- Washington School at Fond du Lac-Happenings of the Month Worth Noting. sued a special list of Christmas records and the result has been a phenomenal record sale. (Special to The Talking Machine World.) Wisconsin are securing a really remarkable busi- Proof of how a really good record can make a Milwaukee, Wis., Dec. 11, 191g. ness.It would seem that this isdue largely to the saleis offeredbyMr.Becker. A McCor- Milwaukee talking machine men in both the job-widespread prosperity which exists all over thismack record-"The Rosary"-was being played at bing and retail fields are finding themselves in the section of the Northwest because of the bumperthe regular afternoon concerts conducted by Mr. midst of one of the most successful holiday sea-grain and corn crops. The last crop report just is-Becker in the Espenhain concert hall, when a lady sons in the history of the local trade.People aresued by J. C. MacKenzie, secretary of the Wiscon- from the store's rest room came over and said she buying machines and records in a manner whichsin State Board of Agriculture, shows that the corn would like to purchase that particular record.Be- they have not done in years, and there is every in- crop- exceeded all expectations and that the early fore she had left, Mr. Becker had sold her more dication that the close of the season will see afrost did not create the damage expected.Live than a dozen good records and a $50 machine, al- record -breaking amount of business on the books.stock and dairy prices are highly satisfactory, and though when she visited the department she had The only matter which is causing all intereststhis has added tothe wealth of the Wisconsinno intentionof making suchapurchase. Mr. considerable concernisthe genuine shortage of farmer.When crops in Wisconsin are good and Becker is a strong supporter of the daily concert stocks in all lines.Demand has been so good fromprices in produce and. live stock come up to the idea and he can directly trace good sales each week all sources that dealers found themselves low onnormal, there is every promise of a big business in to this source.Mr. Becker says that the circular stocks thisfall and besieged jobbers with urgentall lines of activity. ideamorethanpays.Just the other day a lady en- requests for goods. The jobbers in turn found that The first consignment of the new Edison disc tered his department with a circular which she had the factories were unable to ship machines fastmachines has arrived in Milwaukee and has aroused received last July and purchased a large consign- enough to meet the demands of the trade.The much interestinlocaltalking machine circles. ment of records.Mr. Becker keeps an extensive Wisconsin Talking Machine Co., jobber for the Vic-WilliamP.Hope,travelingrepresentativeof card systeM of his customers, so that he can "fol- tor; Lawrence McGreal, Edison jobber, and A. G.Thomas A. Edison, Inc., in Wisconsin and Upperlow" them up and secure good record sales.Mr. Kunde, Columbia jobber, have done their best to Michigan, has been demonstrating several of the Becker is not in favor of selling a machine on the satisfy their dealers, but in many cases decidedly machines at the Hotel Pfister, where dealers from approval scheme, but much prefers to send out a more machines could have been disposed of. all over the State have been inspecting the new man to demonstrate the machine and close up the "While the Wisconsin Talking Machine Co. has proposition.Everybody seems to think that the deal or have the machine brought back at once. been able to meet the demands of its dealers for Edison people have perfected a machine which will Miss Gertrude Gannon, head of the Wisconsin Victor machines in most instances, it has meant a increase their business right from the start. NothingTalking Machine Co., jobber for the Victor line, tremendous pull," said Harry Fitzpatrick, managerbut words of approval are heard, and dealers are has installed several attractive sound -proof booths of the company. "There is no use denying the fact backing up their convictions by placing substantial at her retail store in the Merrill building.Attaches that we could have disposed of more machines hadcrders.Lawrence McGreal, Edison jobber, hasof the store say that business was never better. we been able to secure them. We have been fortu- also received a few machines and is demonstrating Among the recent visitors in Milwaukee were: nate in one respect in that we have been able tothem to his dealers.Mr. McGreal is especially en- Roy J. Keith, of the Talking Machine Co., of Chi- get plenty of records from the factory.Demand thusiastic regarding the future of the machine, and cago, and H. Franke, of the Pooley Furniture Co., for machines and records has been such that saleshe is confident that Edison sales will now increase of Philadelphia, who made some fine sales of the will reach a new high mark this fall." by leaps and bounds. Pooley cabinets. Reports which are arriving in Milwaukee indi- The Milwaukee department store talking machine Paul A. Seeger, manager of the new Victor de- cate that dealers in the smaller cities and towns of people are meeting with an especially good business partment at the EdmundGramMusic house, 414- 416 Milwaukee street,has morethan doubled his Victrola sales during the past month. You have sold the Talking Miss Elizabeth Hughes, assistant manager of the talkingmachinedepartmentattheEdward Machine and a nice bill of Schuster & Co.'s store at Third and Garfield streets, records. Why not complete is meeting with unusual success in the sale of the Victrola XVI. the outfit and sell a Cabinet The F. Leslie Clarke Piano Co., recently incor- from "The Udell Guaranteed porated by F. Leslie Clarke with a capital stock of $25,000, has taken the agency for the Victor line Line"? and is displaying a fine exhibit of Victrolas at the new store at 710 Grand avenue.Special quantzrs It's easy: All you have to do is to have been provided for the Victor by Mr. Clarke. show in an attractive way half a The Columbia store at 516 Grand avenue, owned dozen "Udell Designs." by A. G. Kunde, Columbia dealer and jobber, seems to be one of the biisiest places in Milwaukee this Then you say, "Of course, you want a holidayseason. Mr. Kunde has made several Cabinet to properly house those fine rec- changesinthe establishment in order to provide ords. and also a base for the Machine." more roomfor the display of his stock and has again increased his sales force.Mr. Kunde says Elaborate a bit on the fact that the work- that he is having troubles of his own in securing manship and finish of every Udell Cabi- machines in sufficient number from the Columbia net is Guaranteed and you will almost factory to meet the demands of his trade. A real invariably get away with the sale. "live wire" advertising campaign carried on by Mr. Kunde has done much to increase Columbia sales. Surely you need our Catalog No. 41 Pupils of the Washington school at Fond du illustrating to splendid advantage "The Lac, Wis.,arevery enthusiastic about a Victor Udell Guaranteed Line."Address machinerecentlyplaced in that institution. No. 412 Udell Disc Record Cabinet. Lawrence McGreal, Edison jobber, who was Sales Department elected sheriff of Milwaukee County atthe last Mahogany or Oak.Holds 272 Records. The Udell Works election, will enter upon the duties of his new office List price $15.00. on January 5, and is confident that he can fill the Indianapolis office and carry on his talking machine business at the same time. 1 HE TALKING MACHINE WORLD. 41

CALIFORNIA DEALERS PREPARED. MORE ROOM BECOMES NECESSARY The World representative that there has been considerable interest manifested in the Vitaphone an- TalkingMachine MeninSouthernDistrict In Order to Enable the Vitaphone Co. to Keep nouncements, which have appeared in both The Complete Plans for Handling Holiday Trade in Touch with Demands-New Factories in Talking Machine World and The Music Trade -Shortage of Stock the Chief Complaint- the Spring-McMenimen Discusses Plans. Review, and that the number of houses who are Geo. J. Birkel Co. Gives Opening Recital- securing additional information is many."While Activities of Other Houses-Changes Among (Special to The Talking Machine World.) the present production of the company issold," the Salesmen-General News of the Month. Plainfield, N. J., Dec. 6, 1912. commented Mr. McMenimen, "we are increasing Increasedorders'way overtheirproduction it, and in a few months hope to be in a position (Special to The Talking Machine World.) obliged the Vitaphone Co. to start the erection of a tofillorders.In the starting of any business as Los Angeles, Cal., Dec. 3, 1912. temporary structure 140 feet by 35 feet, adjoining large as the Vitaphone organization is destined to November closes a very busy month with dealers itsprecent building. Erectionisbeing rushed be, the officers must work slowly, surely and suc- throughout this entire district.Dealers have put allpossible, and when completed willgivethe cessfully. We have adopted this policy in the ex- on the finishing touches in ordering goods readycompany a lot of additional room and thus re- ploitation of the Vitaphone talking machines, and for the Christmas rush, which itis expected will lieve congestion at its present plant.In the mean- the rapidity of our growth augers well for the cor- be tremendous. A shortage of goods will be thewhile plans are rapidly undergoing drafting for rectness of our views." only reason why this season's business will not be the proposed large factory which will probably be C. B. Repp, the inventor of the Vitaphone and the greatest that has ever been experienced in thisstarted in the spring. a well-known talking machine man,islikewise section. Adjoining the company's present factoryisa enthusiastic over the receptions accorded the Vita - The opening concert for the season was given inlarge amount of land and there is plenty of room phone.Mr. Repp is constantly experimenting, not- the elegant new hall on the fifth floor of the Geo.for expansion. The plant is located in the Nether - withstanding that the Vitaphone is as near perfec- J. Birkel Co.The hall was crowded with apprecia- wood section of Plainfield-a very beautiful en-tion as he believes it possible to produce. tive persons, who enjoyed music of the highest vironment-one thatisconsistentofhigh-class order.Among other artists who had numbers on achievement. If a man issmart he never has occasion to the program were Mr. Hogan, the accomplished H. N. McMenimen, general manager, advises mention it. organist, who rendered the solos on the new Estey pipe organ, which has just been installed.He also played the accompaniment to selections rendered by the Victor Victrola.Much outside talent has been procured for the season of concerts. Schireson Bros., 349 North Main street, has had splendid success with the Columbia Lyric, which THE BLACKMAN POLICY "INSURES" DEALERS has proven to be a big seller. Harold Jackson, the special traveling representative for the Southern California Music Co., has returned from the road reporting larger orders for the new blue Amberol records daily received beyond SAFE INSURANCE COMPANIES DO NOT OVER -INSURE. the ability of filling. Miss Sullivan, whc has charge ofthe talking The "safety" of any insurance company lies in the ability of the company machine department of the Thearle Music Co., San to make good.There is also an obligation on the part of the insured to fulfill Diego, Cal., has been doing splendidly by making the terms of the policy, otherwise the policy, though issued, becomes "Void" and her department count. "lincollectable." T. B. Anderson, who has been one of the very successful sales force of the \Viley B. Allen Co., DID YOU INSURE YOUR HOLIDAY REQUIREMENTS? has now joined forces with the talking machine department of the Fitzgerald Music Co.Mr. Ander- Some time ago we advised Dealers to insure their "Holiday Profits" by son without doubt is considered to be one of the taking out a "Blackman Policy."If so, you will profit by it. best inthefield,whichhigsales have already proven. YOU CAN'T INSURE THE RISK AFTER THE FIRE HAS STARTED. R. Keefer, Victor dealer of the rapidly growing little city of El Segunda, Cal., reports business very A very "hot fire" not only started, but has continued and Dealers who have good and is expecting great returns in the next "failed to collect" on policies placed with other Jobbers, are endeavoring to few weeks. insure with Blackman now.\Ve can't over -insure or promise impossibilities. Mr. Sampson, the new manager of the Gray, That is not the "Blackman Policy," for we owe service to those Dealers who Maw, Thompson Music Co., Inc., of San Diego, is are our "steady clients," who "pay premiums regularly" in the form of "record doing splendid work in his department; in fact, is orders" and other goods which are not scarce and so difficult to obtain.\Ve more than holding his own of the trade in that must pay particular attention to those Dealers, no matter how small, who are city. loyal to us from January to December. The Andrews Talking Machine Co.has had splendid success in the past month, which is only a CAN YOU EXPECT US TO ROB "PETER" AND PAY "PAUL?" beginning of their expectations for the next few weeks. "Peter" makes Blackman progress possible even during those hot July and Bowman Merritt, Edison dealer of Filmore, Cal., August days."Paul" in some cases apparently doesn't know we are in business made a trip to Los Angeles and placed his large and doesn't care until his "regular jobber" has failed. order for Edison goods.This enables him to supply the demand to the greatest extent. THIS IS AN EXPLANATION-RECEIVE IT KINDLY. The Wiley B. Allen Co, of this city, has fitted up the reception room of the talking machine depart- It is offered in that spirit and if you are as fair as you would expect us to ment in a very elaboratestyle. Mr. Wolfinger, be, you will not "condemn," but approve the "Blackman Policy," and probably manager of the department, reports good business. take out one for yourself when we are not over -insured. Many changes of the talking machine salesmen have taken place recently.R. W. Pittock, formerly with the Birkel Co. for many years, and Harry HERE IS AN EASY PAYMENT PLAN. TRY IT. Vajer, of the Pasadena Music Co., Pasadena, Cal., \Ve offer you "Blackman Service" on trial.Pay "some record orders is now located with the \Viley B. Allen Co., of this down," continue the same payment regularly, and you will eventually "have full city. title" to the delivery of scarce Victrolas.Take out a "Blackman Policy" at the G. Stewart Pooler, formerly of the Southern first opportunity."The premium" is very small when you consider the "divi- California Music Co., and W. H. Condon, of Prov- dends." idence, R. I., are now with the Geo. J. Birkel Co. Guernsey S. Brown, of Santa Barbara, reports business very good in his section, and his expectations for Christmas trade are great.

"Wherever you would persuade or prevail, address yourself to the passions;itis by them that mankind is to be taken.If you can once engage TALKING people's pride, love, pity, ambition (or whichever MACHINE CO. is their prevailing passion), on your side, you need 97 CHAMBERS ST. NEWYORK not fear what their reason can do against you."- ENTRYTHINc. FOR EDISON OR N1GTOR WHOLESALE Oa RETAIL Lord Chesterfield. 42 THE TALKING MACHINE WORLD.

The average increase of Columbia business banked by Columbia dealers during 1912 over 1911 was40per cent.That's not an estimate, it isstatistics.

Columbia Phonograph Co., Gen'l Tribune Building, New York

A5 a mark of the esteem of the Edison employes, Mr. Dyer, upon severing his connection as head of EXECUTIVE CHANGES IN THOS. A. EDISON, INC. the Edison interests, was tendered a dinner at the With the Retirement of Frank L. Dyer Thomas A. Edison Assumes the Presidency-Will Essex County Country Club in Orange. *Follow- Take an Active Part inIts Government-C. H. Wilson, Long General Manager, Be- ing the banquet and the many expressions of good comes Vice-President-Mr. Dyer Entertained at Farewell Banquet by Associates. wishes for Mr. Dyer's success in his new field, he was presented with a handsome silver loving cup, properly inscribed.The presentation speech was Most members of the talking machine trade werecounsel for the Edison interests.It is understoodmade by Mr. Edison, a fact especially significant considerably surprised to learn,latelast month, that Mr. Dyer will act as president of the Motion in that "the Old Man" .is noted for his reluctance of the resignation of Frank L. Dyer, .as president Picture Patents Co. and many refusals to make addresses at dinners of Thomas A. Edison, Inc., and the other Edison In connection with the resignation of Mr. Dyer, interests in Orange with which he has been con-the accompanying statement was made to The World by an official of the Thos. A. Edison Co., Inc.! "Mr. Dyer, besides having the executive management of many of Mr. Edison's companies, had other interests which demanded part of his time." These interests have grown so extensive of late that he has felt for some time that he was unable tc do full jusice to the multitudinous duties which his various connect:0ns involved, and. aq a duty t. himself,toMr. Edison, and tothe enterprise; with which he was connected, decided that he must curtailhis numerous responsibil.ties.After rc fiection he came to the conclus on that he woui,i withdraw from his service with the Edison companies, and, therefore, tendered his resignation to Mr. Edison. who accepted it with regret. President Thomas A. Edison. "The details of the business of the Edison Co. at Orange have been in the hands of C. H. Wilson- nec;edfor some years, andthesuccessionof as general manager for a number of years, and he Vice -President C. H. Wilson. 7 homas A. Edison to the presidency of the corn-will retain his position, and in addition has been and similar affairs.The dinner was an excellent pany, with C. H. Wilson, long general manager of made vice-president of the company.Mr. Edson illustration of the deep regard held for Mr. Dyer the company, as vice-president. takes the presidency in order that he may directby Mr. Edison and his associates of the Edson Mr. Dyer isespecially prominent in the legal the policy of the company' in addition to the tech - staff. Amongthosepresentwerethefollowing: ThoMas A. Edison, C. H. Wilson, E. J. Berggren, F. K. Dolbeer, L. C. McChesney, \V: Stevens, N. C. Durand, E. H. Philips, D. Holden. W. H. Miller, H. G. Plimpton, \V. Maxwell, W. Small, J. Pelzer, E. E. Hudson, H. T. Leeming, H. H. Green, J. T. Rogers. H. F.Miller, M. R. Hutchison, R. A. Bachman. \V. G. Bee, A. Mudd, A. C. Ireton, F. S. Brown, W. H. Ives, F. E. Madison, H. G. Thomp- son, F. Lewis, C. J. Wetzel, P. Weber, L. W. Mc- Chesney. G. B. Redfearn. F. M. Burnham, C. E. Churchill,I.\V. Walker, D. A. Higham, W. H. Waddell, W. H. Meadowcroft, F. Bachman, H. Lanahan, W. Hardy, J. Hardin, T. J. Leonard, J. W. Farrell, J. \V. Aylesworth, Thos. Graf, P. H. Cromel:n, A. M. Hird. W. L Eckert; W. H. A. Cronkhite, Geo. F.Scull, W. S. Mallory and H. H. Dyke.

IS SURELY ONWARD. We can back and fill, we can talk and scold, we can threaten and abuse; yet there will be but one ultimate result,viz.,progress and growth.We can delay the onward movement for a time-we can make itvery costly;but, nevertheless, the movement will be onward as surely as the electric light followed the tallow candle. Dinner at Essex County Country ClubinHonor of Retiring President Dyer. field and is considered one of the leading patent nical details which he has always had charge of. When you have made a mistake don't trust to lawyers of the country.He added much to hisNo other changes in official or personnel of theluck topullyou through without trouble.Cor- reputation in that line in his capacity as general company will be made." rect the mistake just as soonas you can. THE TALKING MACHINE WORLD. 43 WELL APPOINTED DEPARTMENTS. ) VALUE OF EXHIBITIONS AT COUNTY AND LOCAL FAIRS. Display of Victor Talking Machines Being Made Talking Machine Dealers Speak in Flattering Terms of the Results Received from Exhibi- in the Two McCreery Establishments as Well tions Made in Widely Separated Sections-Have Brought AboutaGreater Interest in as Those of O'Neill -Adams and Lord & Tay- the Talking Machine, and Latest Issue of Records by Notable Artists-Have Also Been lor-Manager GressingEnthusiasticOver Productive of Results in an Advertising Way That Have Paid for Outlay. the Success of These Departments.

During the past few months there has been heldfairs, for there is no doubt that these people who The new Victor department recently established inMcCreery's Thirty-fourth an exceptionally large number of State, county andask questions regarding talking machines or rec- streetstore, New York, was opened to the public the early part of various local fairs in different parts of the -coun- ords are excellent prospects for the dealer. this month, and although there was no formal try.These exhibitions have drawn large crowds, Two excellent examples of well -arranged, attrac- openingitismeeting with remarkable success. and their value to the community at large from antive booths are shown herewith.One of theseSituated in a. store that is located in the heart of industrial s t a n d - the fashionable shopping section of the city, and isunques- point furnished according to the high standard that char- tioned. They serve " a a acterizes the new Victor department of Lord & to introduce many Taylor, this new home of the Victor products newproductsto is a most tastefully decorated and comfortably ar- the people of the ranged showroom. various sect:on's in The opening of McCreery's Thirty-fourth street which theyare store completes thefour new departments cre- held, and are also ated in the Clatlin stores for the sale of Victor ma- of considerable as- chinesandrecords. Theotherthreestores, sistance to dealers O'Neill -Adams, Lord & Taylor and McCreery's andretailers in Twenty-third streetstore, have been open since neighboring t h e the early part of last month, and Otto A. Gressing, towns. who is general manager of all four Victor depart- Manytalking ments. is more than pleased' at the business car - machine dealers r ed on at each V:ctor establishment. "" have beenrepre- Manager Gressng made it a point to have each sented at the se department furnished and arranged with the ut- bysplendid fairs most refinement, so that the prospective purchaser exhibits,and the (if a Victor machine may examine and inspect the attractiveappear- ance of the talk- machines and records with a maximum of convenience.The Lord & Taylor showroom is a model machinehas ing of tasteful decorat:on, and the new McCreery de- enabled progres- partment presents a homelike and comfortable ap- dealersto sive pearance that gives the visitor an excellent idea of presentsomeof thesplendidquality oftheproducts displayed. themostartistic Sound -proof demonstration rooms are features of thatare displays all four departments, and the McCreery store on seen at thefairs. Thirty-fourth street has ,a special room devoted Manufacturers Co.'s Exhibit at Texas State Fair. have recentlyre- Columbia to the display of the thousands of Victor records that are. carried in stock. fromdealersindiffer- shows the exceptionally artistic exhibit of Henry ceivedmanyletters A new catalog recently issued by the Lord & entsectionsofthecountrystatingthatby 'quern, of Sandusky. 0., at the Erie County fair Taylor Victor department, and devoted to the dis- payingpartieularattentiontotheappearance held last September.The other presents the ex- oftheirexhibits,theyhavenot onlyat- hibit of the Columbia Phonograph Co., General.cussion and illustration of Victor machines is a tracted considerable favorable attention, but haveDallas. Tex., used at the Texas State Fair, held inneat example of typography.Special attention is also closed many substantial orders for all types ofDallas the latter part of October.This fair was givento the value of the talking machine as a reproducer of the best kinds of music,' including maehines.The growing popularity of these fairsone of the most successful ever held in the annali should impress wide-awake dealers with the ad -of the State's history. and attracted visitors fromoperatic selections produced by world famous artists in the opera and musical worlds.The booklet is printed on heavy glazed paper, and the arrangement of the text is calculated to impress the reader with the adaptability of the Victor to use in wealthy homes. PopularstylesofVictors and Vietro- las are shown, and the front cover presents a very pretty design completelyinharmony with the beauty of the Victor products discussed. "Our new Victor departments areallachiev- ing a large measure of success," stated General Manager Gressinginachat with The World. "Our gales forces have been carefully trained and are highly efficient, and their sales to date have exceeded all expectations.Our eontinuous advertising in the daily papers is bringing excellent results.Victor records are great demand, and the O'Neill -Adams' Victor department alone sold over 5,700 recordsinthe month of November. The first part of this month has been a continua- tion of this wonderful record, and we are greatly pleased at the phenomenal amount of Victor record sales. Another noteworthy feature of the business consummated in our new departments is the large number of Pooley record eabinets disposed of in the short time we have been open.These Henry Matern's Exhibitat the Erie County Fair. Cabinets are meeting with universal favor, and as vantages tobe derived from high-class exhibitions every State of the Southwest.The booth of thesoon as we demonstrate their merits to a prospec- . when they are coupled with an aggressive follow-Columbia Co. was the subject of unbounded ad- tive customer. the sale is practically closed." up campaign on the lists of visitors who attend themiration, and many excellent sales were closed. A recent addition to the selling staff of the new Victor departments is Edward McLaren, who will BUYS HAMILL'S INTEREST. & Hamill has always done an excellent Victorhave charge of outside prospectsforallfour business, and Mr. Finzer will reorganize the per- stores.Mr. McLaren is an aggressive, energetic F. W. Finzer, of Finzer & Hamill, has ptir-sonnel of his corporation and continue the busi- worker. chased the interests of W. R. Hamill in this business on the same high plane as heretofore. ness, as the latter has withdrawn from the firm When you get into a discussion with a man in and will be in charge of a new Victor and sheet - There is no better place for getting new ideasdoing business with him, don't get mad until you music department to be opened by the Krausgilland good ideas than in the reading and advertisinghave looked the question over well from his point Piano Co., of Louisville, Ky. The firm of Finzer pages of your trade paper, of view.Be fair. 44 THE TALKING MACHINE WORLD.

Page 14 in the Columbia January Supplement advertises a new reproducer to be known as Columbia Reproducer No. 6.(Price $5, with an allowance of $3 for old reproducers.) That one announcement alone will be enough to make the trade sit up. Columbia Phonograph Co., Gen'l Tribune Building, New York

velous performance and the prediction of a record of 100 words net per minute was declared a dream. RESULT OF THE EDISON TRANSCRIBING CONTEST "This year Miss Wilson (Underwood) wrote On the Edison Dictating Machine at the National Business Show Held Recently in New 117 words net per minute, and Mr. Kimball, judge York-Miss Gertrude Adler and Miss Florence Smith Winners. of the contest, predicts a typewriting record of 140 words before the limit of speed is reached. "It can be easily seen that Gertrude Adler's rec- The result of the Edison transcribing contest oning machine was the source of the dictation and ord of 83 words net in transcribing from the Edi- the Edison dictating machine, held at the National they talked the same for all.Furthermore to neg- con dictating machine is therefore no poor perform- Business Show in New York, on Wednesday even- lect this possible chance for higher records would ance.Our contest employed two machines-not ing, November 13, has afforded a great deal ofbe to leave our records open to improvement by one. Ours employed two senses-hearing and satisfaction and pleasure to Thos. A. Edison, Inc., more enterprisingcontestmanagementsinthe sight-not the sense of sight alone.Ours used both Orange, N. J. future. hand and foot-not hand alone. This contest,conducted under the rules and "Gertrude Adler-record 83 words net per min - "Gertrude Adler inwriting 947 words in10 penalties of the international typewriting contest, minutes made only 24 errors, or 2.6 per cent.It and with the same judge, J. W. Kimball, was is calculated that this record called for eight type- divided into two divisions, one open forall,of writing movements per second, not to mention the which Gertrude Adler was the winner, and the additional movements of hand and foot in operat- other devoted to all Edison transcribers, of which ing the dictating machine. Florence Smith was the winner.In chatting about "FlorenceSmith,winneroftheall -Edison the contest and the results thereof an official of transcriberscontest (Underwood typewriter),is Thos. A. Edison, Inc., said: employed by the Equitable Life Insurance Co., New "We are vastly pleased with this year's transcrib- York City, who usefifty Edison dictating ma- ing records as above, which are about 50 per cent. chines.Her performance of writing 896 words in higher than last. 10 minutes, with only 29 errors, or 3.2 per cent., is ing, better reproducing, better dictating machines- also a remarkable feat, as can be seen by com- everything better-a grand year improvement ac- parison with her winning record of last year, which counts forthebrilliant showing.The big, im- amounted to only 628 words. portant fact in this contest is its absolute fairness "Too much praise cannot be given as well to the and honesty.Otherwiseit would not be worth thirty other contestants, who bravely worked for while. the many other splendid showings which we can- "This companypreparedthedictation(100 not enumerate here.The spirit of production was words to the minute) ;it was positively original exemplifiedintheir work.This isthe Edison matter and unknown to all contestants.The ma- spirit, whichthesetranscribersare showing in chines and material were from stock and were de- Miss GertrudeAdler.. their daily work and which is placing the Edison livered by truck from Orange and unpacked only dictating machine in the foreground as the greatest three hours before the contest. ute-winner of the open -for -all contest (Reming- modern office appliance for convenience, speed and "Here the part of this company ceased and J. W. accuracy." Kimball, with his counters, who are in charge of ton typewriter), is employed by the Law Reporting the international typewriting contest, took up the Co., 115 Broadway, New York City, as a tran- direction of the contestants and afterward marked scriber.Like all transcribers for official stenog- A MOST COMPLETE PUBLICATION. the copy insecret, according to the typewriting raphers, she uses and understands both makes of dictating machines. contest rules (5 words off for each error). The November,1912,catalog oftalking ma- "Anyone who appreciates the keen rivalry in the chine records just issued by the Victor Talking typewriting, contestants for the $1,000 Office Ap- Machine Co.is one of the most complete publi- pliance Cup, in which Mr. Kimball was placed in cations of its kind ever presented to the public. sole charge, will also understand the reasons of This catalogisthe thirdeditionof their new this company inemploying the same judgein style catalog, which contains many features cal- order to prevent any question of the value of the culated to be of immense value totalking ma- records as they were fought out by the thirty-two chine dealers and owners.The November issue young men and women transcribers. contains a list of all of the thousands of "live" "The question has been asked 'Why were there Victorrecords now inuse,andincludesthe two classes-the open -for -allclass and theall - new list issued last month. Edison transcribers' class-and two sterling silver The publication has many biographical sketches cups?' of famous composers, new portraits of well-known "We des:red to especially encourage entries for artists and several new features heretofore missing these speed contests among our friends the regular from the average talking machine record catalog. Edison transcribers. We also wished to allow any The records are not only listed under their re- dictating machine operator to contest.In arrang- spectivetitles, but are also classified and placed ing these two classes, with trophies for each, we under various headings,so thatauser of the therefore accomplished three things:First, any- catalogmay find a large number of records under one who could typewriter could enter the open -for - the particular classification that interests him. all contest; second, Edison transcribers were as- The entire arrangement of the new catalog is sured of a separate class not open to the more ex- Miss Florence Smith. in keeping with the usual Victor policy of present- pert typists that might enter the open -for -all con- ing to the public the best reference book they can test, third, we obtained higher records by the open - "Five years ago, when Rose Fritz won the first possibly turn out, and the November, 1912, issue for -all contest which gives just as true an adver-of the typewriting contests with a record of about is a valuable publication for the use of all Victor tising value as otherwise, because the Edison dictat-85 words net per minute, it was considered a mar- and Victrola owners and dealers. THE TALKING MACHINE WORLD. 45 a marked increase over November of last year. Businesshousesarerealizing more and more THE PROBLEM OF GETTING BUYERS INTO THE STORE. every day what the word "dictaphone" means to a Reputable Department Store Has Advantage in This Respect Over the Straight Legitimate busy man, and the local sales forceisright on Music or Talking Machine House-Wurlitzer Co. States That Victor Conditions in the job every minute putting in new installations. Cincinnati Were Never Better-The H. & S. Pogue Co. Making Great Display inIts Muchinterestisbeingshowninthenew New Talking Machine Department-Grafonola Trade of Enormous Proportions with "Colonial" Grafonola, which has been designed Columbia Co.-New Styles of Talking Machine Excite Interest of Buying Public. and produced to meet a demand from those whose homes are furnished according to the old Colonial period, where, as a rule, no article of furniture (Special to The Talking Machine World.) withthisattractive end of the talking machine of any other designisatallappropriate.The Cincinnati, 0., Dec. 2, 1912. business to assist us we have made a very goodlines of this new instrument are strictly Colonial No move in the Middle West talking machineshowing during the month of October. and itis now on exhibition at the local store. world has attracted so much attention as the plac- "Dealers throughout the country are increasing According to Manager Ahaus, of the Victor de- ing of instruments With the H. & S. Pogue de- their record stock and orders have been invariably partment of the Aeolian Co., that company is seri- filled complete owing to the exceptionally heavy partment store, at Fourth avenue and Race street. ously handicapped throughinabilitytosecure a The probable effect of a move of this kindis stock that we carry and our big reserve stock, sufficient number of the new model Victrolas. "We causingsome concern amongstrictlyoutright whichissufficienttocarry us through several can use fifty machines right now," remarked Mr. agencies, some of whom handle talking machinesmonths, even though no shipments were received Ahaus, "and have signed orders for over a dozen. in connection with other musical instruments. in the meantime. With practically no machines instock, we have In this connection the views of President W. H. "The Victorforeignrecordcatalogisbeing our official promiser 'out in the front row' trying Stever, of the Lyric Piano Co., this city, on the pushed very actively in both our retail and whole- to hold onto the sales until the machines can be In speaking of the mattersale departments, and very good results have been subject are of interest. delivered." he said: secured with greater possibilitiesoffering them- "There isno question in my mind but whatselves for the future. SUGGESTIONS FOR PUBLICITY. good, reputable department stores are in a posi- "The Victor conditions in Cincinnati were never tion to get a class of trade that the straight, legiti- better.All of the dealers roport a very big demand Some Stimulating "Pointers" Sent Out to the mate music house would never touch, because they for Victor records and new style Victor Victrolas, Trade by the Columbia Co.-Striking Adver- have a large number of shoppers and provide rest and their orders go to prove that they are enjoy- tisements That WillBring New Business. rooms and are offering every inducement to the ing the greatest prosperity in the history of the publictomakethestorestheirheadquarters. talking machine business. The Columbia Phonograph Co. has just issued Owing to the fact that so many articles which "One of the big recent deals was the installationits annual Christmas letter to the trade, accompa- they carry appeal to the house and home every of a beautiful Victrola department in the H. & S.nied with its customary excellent suggestions for day, they arevisited more frequently than the Pogue Co., one of the foremost and best of Cin-desirable publicity during the holiday season.The straight music house would be, and itnaturally cinnati department stores.It stocked a complete enclosures consist of a reproduction of the two - would be more pleasing and entertaining to shop- record catalog in quantities, and also as large apage spread to appear in the December 14 issue of pers to come intoatalking machine department stock of Victor Victrolas as factory conditions per-the Saturday Evening Post, several concise selling and rest and hear the latest records of the day mitted us toship.The department isin chargearguments to be pasted in the dealer's windows than it would be if this opportunity were not of- of C. S. Browning, for three years with the Victor inconjunction withthisadvertisement,acard fered and, naturally, they will buy. Co. and lately representing the Rudolph Wurlitzerbearing the inscription: "Here's your merry Christ- "This is just an opinion of my own, as I under-Co. in the wholesale department.The departmentmas," two copies of advertisements for use in local stand from a conversation that I had just recently, is well organized with efficient salesmen, and hasnewspapers prepared by the advertising depart- thatthe new Pogue department has been veryalready achieved success in the sale of Victor Vic-ment of the Columbia Co., and a detailed sugges- busy with callers most of the time.This is one trolas and Victor records." tion for the arrangement of a handsome window of the things that the music representatives of to- Manager Whelen, local manager of the Columbia display during Christmas week. day are trying to bring about and are spending Phonograph Co., General, states that he for one Instructions for the use of this publicity matter their money to get shoppers into their stores and has no complaint to make over present business are given in detail, and the display should not only then taking chances of interesting them in the talk- conditions.The holiday seasonis now wellat present a well balanced and attractive appearance, ing machine line which they represent.But if hand and the dealers have now commenced to buybut be the means of closing many sales.The ad- thisis to be taken away from them itwill be a in earnest.Orders are simply rolling in and the vertisement to be used in the Saturday Evening question in my mind whether it will justify a man only apparent difficulty seems to be the inability Postisone ofthe most forceful and artistic that is in the music business to put forth his bestof the factory to supply the goods fast enough. pieces of copy used by the Columbia Co. in some efforts along this line, andIthink that if good, The day is all too short and our men are working time.Every type of the extensive Columbia l'ne strict agencies would be established that the future at night tofill the orders.This rush is not con- isshown, with a very attractive scene depicted results would be lots more satisfactory." fined to local circles, as this satisfactory condition on one page.The arguments are presented logi- The Rudolph Wurlitzer Co.isready for the seems to be fairly general, even the smaller deal- cally and clearly, and the arrangement of this two - Christmas rush.Manager Dittrich says: ers beingliterallyuptotheireyesinorders. page spread representsthe usual hightype of "Conditions are very little different to -day than People are beginning torealize more and more Columbia publicity. they were thirty days ago, especially in regard toevery year the advantages of a Grafonola Christ- Copies of this advertisement, with a blank space the demand for machines and the scarcity of allmas, and as the "day of days" approaches thefor the dealer's name and address, are furnished new styles.Shipments in the meantime have been greater the public demand for graphophones andin any quantity to Columbia representatives, and insufficient to even meet the current demand, and Grafonolas. One of the main drawbacks in fillingshould bring excellent results if used to good ad- we are being deluged with orders from all overthe orders is getting in the goods from the rail- vantage.The Columbia Co.willfurnish addi- the United States, even from the Pacific Coast, but road companies after they are in the city; this is tional copies of this Christmas matter, and trusts are doing the best we can under the circumstances. probably due to a congestion of local freight. that the window display will be of immense value Shipments of records have been very heavy, and The Dictaphone sales continue to grow and show in attracting many prospective purchasers.

"DUSTOFF2, RECORD CLEANERS ARE A POSITIVE NECESSITY To all owners of talking machine records, for their use before playing adds life to the record through removing the accumulated dust and dirt from the minute sound grooves-the cause of the wear and friction in the repro- "DUSTOFF" (Rk/GOPLEY) "DUSTOFF" de Luxe ducing point track.It insures a wonderfully clear and distinct tone repro- made of Wilton fabric mounted on made of Wilton fabric mounted on duction free from scrapings, blurs and harsh sounds."DUSTOFFS" are varnished wood holder. oxydizedmetalholderfinishedin effective and simple to use, with no possibility of scratching the record in the Each in a two-colored box. "unique" "tigerback" design.Each least. Retails at 15c.(In Canada. 23c. ina box and 12ina DISPLAY each.) Liberal discount applies. CARTON. WRITE FOR ADVERTISING IMPRINT PR aPOSITION Retails at 50c. each.(In Canada at 75c. each). Liberal discount ap- "DUSTOFFS" are proven "swift sellers" wherever dis- SPECIAL OFFERCOUPON. plies. MINUTE SHINE COMPANY, Providence, R. I.: played-and there is a good profit in their sale for you. Please send us, all charges prepaid, for inspection, sam We supply with every shipment a quantity of moiling Alesof the "DUSTOFF" RECORD CLEANERS, and YOUR JOBBER can sup- circulars free. give details of the special advertising imprint proposition. ply you, or write us direct. SAMPLES SENT FREE, for inspection to rated firms, Stock "Dustoffs" NOW for upon naming jobbers. Name USE THE COUPON NOW forsamplesofthese Address your holiday trade. PROFIT -MAKERS. Town State Address all communications direct to the manufacturers Our Jobber is CANAL STREET. (Please pin coupon to your businen letter -hood.) MINUTE SHINE COMPANY 282 PROVIDENCE.N. W. R. I.. U.S. A. 46 THE TALKING MACHINE WORLD.

BUSINESS IS SURPASSING ALL EXPECTATIONS In Philadelphia and Now Limited Only by the Amount of Goods It Is Possible to Get from the Factories-Interesting Facts in This Connection.

(Special to The Talking Machine World.) had.In the past two or three months, since Mr. Philadelphia, Pa., Dec. 6, 1912. Eckhardt has taken charge, this concern has been If anyone were to make a tour of investigation establishing on an average of two or three new of the talking machine houses in Philadelphia at dealers every day.It has been compelled to relax _ the present time, they would be amazed at the con- its efforts in this direction on account of its de- ditions that exist there.I doubt whether there are sire to do full justice to those already established. =3I 10 any more busy beehives in thiscity.Even the It is waiting patiently the arrival of the $500 Co- 0=300 most optimistic person regarding the talking ma- lumbia. and in consequence, has made no plans for CI C=300 01= chine of a few years ago, could not have foretold, its usual elaborate holiday window display pending even in his wildest inogination, that within suchthe arrival of this instrument, which will be used a short time so much business was going to befor that purpose.Business with the Dictaphone done in this line of instruments. has forged rapidly ahead.E. D. Easton, president The business during November has simply sur-of the Columbia Phonograph Co., called at the passed all expectations.It has been limited onlyPennsylvania Talking MachineCo.'sstorelast by the amount of goods thatit was possible toweek and spent quite a time with Mr. Eckhardt. get.There is not a store in Philadelphia to -day He marveled at the business being done here in but is very short on certain lines of instruments the Columbia machine. and with orders on their desks that cannot be Stuck! filled. In spite of every effort that the talking NUMBERED RECORD LISTS. machine companies are putting forth, they cannot get goods fast enough, and undoubtedly many of Thomas A. Edison, Inc., Introduces New System for Designating Supplements in Connection these orders now in hand will never befilled. If you get "stuck" Naturally, the biggest business has been done in with the New Blue Amberol Records. the Victors, but with that company swamped, other With the placing on the market of the new blue companies have been stepping in and have been label records by Thomas A. Edison, Inc., the first during the Christmas getting a great deal of business at its expense. list of which took the place of the regular Novem- Lit Brothers report thattheir talking mach'neber record supplement, the company discontinued department has been particularly fortunate in be- the practice of designating the new record supple- rush, remember that ing able to get several large shipments of Victorsments according to month and will in future refer lately, and they have a very good stock on hand, to them by numbers. The November list is known especially of the popular priced machines.They as supplement No. 1, the December supplement as we ship all goods the will make a number of changes in their depart-No. 2. the January supplement as No. 3, and so on. ment after the first of the year.At that time they It is expected that the new system will prove pop- will discontinue the handling of the Edison ma- ular with the dealers in that it will not tie them same day the orders chines entirely.They are having a very fine win- down to dates in referring to record lists. dow display of the Victor-the opera display that was first put on here at the Gimbel house.The TO MAKE AN EXTENSIVE TRIP. are received. Gimbels are continuing this display, and the Wey- mann firmisnow showingitinitswindow. T. C. Schaffus, of the Schafford Album Co., 26- Charles Bonawitz, aclevermusician, has been 28 Lispenard street, New York,is planning an That's the kind of added to the selling force of the Lit department. extensive business trip shortly after the first of Gimbel Brothers have made a gainintheir the year, which will cover all the important spots help that counts just talking* machinedepartmentduringNovember. between New York and_ the Pacific Coast.Mr. They are short of stock and are badly in need of Schaffus is well acquainted with the talking ma- more Victors Nos. 11, 14 and 16.They have been chine fraternity and in many instances will be re - now-the kind you'll compelled to forego the building of their two ad- renewing friendships. ditional talking machine rooms until after business slackens up after the first of the year.J. F. Sou - Unused floor space, or floor space used to poor appreciate every day den is 'a new addition to the staff. advantage, is an expense, not an investment. Manager Elwell, of the talking machine department at C. J. Heppe & Son, reports business run- in the year. ning way ahead of last year. Among their visitors the past week were:Harry F. Cake, of Potts- town, Pa.;J. Harry Holt, of Mt. Holly, N. J., and Charles McLaughlin, Trenton, N. J. Victor Foreign Records H. A. Weymann & Sons have a very large stock Our stock includes the en- of talking machines, and have been doing a very excellent business in machines and especially in tire Victor foreign list-ready records.F. K. Dolbeer, sales manager of Thos. for immediate deliveri. A.Edison,Inc.,was avisitortothe house- Arabian Greek Norwegian itt called upon all the talking machine peo- Bohemian Gregorian(Latin)Polish ple in this city.Mr. ,Dolbeer came to Philadel7 Chinese Hawaiian Portuguese Croatian Hehrew Roumanian phia with his daughter, to attend the recent Army Cuban Hungarian Russian and Navy football game.The Weymanns have Danish Italian Sistine Choir (Latin) Finnish Japanese Slovak doubled up their rack space, and are carrying more French Jewish Spanish than double the number of records they did at this French Canadian Mexican Turkish time last year. German Neapolitan Welsh Louis Buehn & Bro: have been doing a very excellent business in November-considerably better than last year-but they could have almost doubled New York Talking Machine Co. that of lastyear had they been able to get the Successors to goods. Victor Distributing and Export Co. Record shipments from the Victor Co. You need the Heise System for the best they report as being verysatisfactory. 81 Chambers Street keeping of your records. New York Mr. Buehn says that the demand for the Edison Ahove is shown a small muatiple of the system. Blue Amberol records has been so very big that Made for10" and 12" records;built of heavy, strong wire, plated and lacquered.Furnished in i,- has been difficult to get enough stock.Indeed, 2 to 7 tiers, each tier holding about 250 records. the Edison business with the Buehn firm has been Cost about $2 atier.An immense space saver; something phenomenal. They have justclosed keeps records clean and accessible. severallargesalesfor Edison business phono- Write for20 -page catalog graphs with R.G. Dun & Co., and with the giving details and informa- Bradstreet Co. tion on record systems. The Pennsylvania Talking Machine Co. reports The Syracuse Wire Works, Syracuse, N. Y. that November was the biggest month it has ever THE TALKING MACHINE WORLD. 41 machines and more critical as to records and the artiste by whom sung. THE EVOLUTION OF THE TALKING MACHINE. "This condition has opened up a market which is constantly growinginimportance wherein ma- Its Remarkable Progress,ItsInspiring Mission and Its Future Full of Promise, the Sub- ject of a Keen and Able Review by George W. Lyle, General Manager of the Colum- chines and records de luxe are most in demand-a bia Phonograph Co.-Says Business Conditions Are Excellent and the Industry Is on demand which the manufacturers are striving to a Higher Plane, Commercially and Artistically, Than Ever Before in History. meet.The rivalry for control of this market de luxe is of a character to compel closest attention to qualityinevery detail.It has been responsible George W. Lyle, general manager of the Colum-chine and the records for the very qualities in-for the production of a number of machines of bia Phonograph Co.,is always prepared to giveadequately described above. artistic and decorative excellence not even con- substantial reasons for the faith he so abundantly The Future Full of Promises. ceived of in the earlier years, and the movement manifests at all times in the future of the talking "In the history of this art one thing stands outin this direction is only fairly under way. machine industry. very prominently and is a guarantee of the future. "Every great artist of renown is under contract Having spent so many busy years of hislife As has happened with respect to many other greatwith one or the other great companies and as new in the successful development of the industry, anddiscoveries so with respect to this one it was the stars appear in the firmament they are secured and having been so closely associated with the men who"pee-pul"-the great majority-who were itsfirst placed under contract to cater to the amusement have contributed so largely to the mechanical andsupporters and champions.They have never fal-and edification of the eager public always ready scientific growth of the art of sound recording andtered in their allegiance to the taking machine and to acquire the new selections issued by the manu- reproduction he is naturally in a position to speakthey never will, because it offers them the one in - facturers. authoritatively on the subject.The views which Industry on a Higher Plane. he expressedto our representativerecently are "The introduction of thesc more elaborate ma- therefore of great interest. chines and these more artistic records has had an "Itis now some ycars since perfected instru- effect upon the industry as a whole not unexpected. ments for the reproduction of recorded sound com- It has lifted it upon a higher plane commercially pelled the recognition of cultured people every- and artistically and increaseditsprestige enor- where," said Mr. Lyle."Like all othcr truly great mously. Houses which formerly felt themselves com- inventions, these instruments had to pass through mercially too important to cater for the trade of a long period of development, and while at some talking machine patrons and users now rival each stages the progress was slow and hampered greatly other in the magnitude and elaborateness of the dis- by prejudice, and, in some quarters, organized op- play of machines and records stocked, in the prom- position,thc fundamental merit, usefulness, and inence and frequency of their advertisements of charm of the subject was too great to be over- thisline. This condition of affairsis growing come by obstacles of this character.Consequently, stronger day by day.The more desirable instru- after years of persistent effort, lavish expenditure ments and the more artisticrecordsarebeing of time, intellect, money and patience, to say noth- shown the preference in constantly increasing vol- ing of unflagging devotion on the part of several ume notwithstanding the greater expense involved. large companies, thc industry emerged triumphant This is indicative of a healthy growth of the in- and strong. dustry and an awakening of the public's apprecia- **In countless ways the talking machine has demon- tion of the better product offered which can mean strated its right and its entire fitness to be reckoned but one thing-increasing demand for the product one of the great necessities of modern civilization. and augmented profits for those who have the fore- "As media for imparting instruction to students thought and the judgment to profit by it." of vocalization; of instructing school children in George W. Lyle. the rudimcnts of music, and harmony; for acquir- A VALUABLE POINTER. inglanguages,and for perpetuating folk songs and comparable means of enjoying in the truest sense Indian and other languages anddialectswhich those pleasures which musicaloneaffordsand A very excellent item of value to dealers appears otherwisc would become extinct in course of time,which would otherwise be unattainable. in the current issue of The Voice of the Victor, and it has been extensively employed.This demon- "Its popularity is not confined- to that class alone, that is a table showing the concert engagements of strates its usefulness and utilitarian possibilities. ho'wever, but is now quite as much in evidence the Victor artists on tour.In this way dealers "As a musical instrument-in which capacity it among that other portion of society where economyare apprised in advance of the coming of prominent has met with the strongest, bitterest opposition-its is not so formidable a word.This latter class areartists to their locality and thus they can prepare triumphs have been greatest, and its victories mostquite as enthusiastic and quite as extensive users specialrecitalsor window displaysto augment noticeable and far reaching.In bringing to the of the machines and records, but are more exactinginterest inthe records which they carry of the homcs of rich and poor alike all that is good inas to the appearance and embellishments of the voices of these celebrities. the music of all lands; in perpetuating for the use ,fthis and succeeding generations the vocal and instrumental beauties of the world's greatest coin- ositions rendered by thc greatest artistes of this generation it has conferred a benefit upon humanity which can not be estimated in dollars and cents or The NEEDLE with MONEY in It! adequately portrayed in words. Money for the dealer. How the Art Has Enriched the People. It's easy to get ; and there's "While achieving these triumphs for itself the art has vastly enriched the people by education; by more of it than in any other demonstrating what is correct and what undesirable needle.People are willing in music; by creating and fostering a lovefor to pay for real merit. higher ideals in things musical, and in familiarizing the people remote from the great centers with the beauties of grand opera as sung by the great artistes. Bell -Hood Needle "These are not idle achievements. They are too substantial to be ephemeral or fleeting. They make purchasers are not merely for permanency and durability.They impel and the rich ; they are the dis- compel advancement and further progress. An art which has accomplished so much in so short a time criminating of all classes. cannot do otherwise but continue.An art which has contributed so much to the happiness, comfort 25c and 50c Boxes andenlightenmentof humanity will not be permitted by the world to fall into decay or to be neg- Write your jobber for samples lected. and attractive proposition. "The public-the supreme court of popular judgment-has approved of the talking machine and from that judgment no appeal can lie.The in- BELL -HOOD NEEDLE CO. terests which a few years ago misguidedly opposed 777 Chapel Street, MONEY and deridedit have not only seen the error but have become its most ardent supporters and ad- NEW HAVEN, CONN. vocates and- not solely because of commercial reasons.They are enthusiastic admirers of the ma- 48 THE TALKING MACHINE WORLD.

Nothing but the moving picture business ever grew as the Columbia has been growing this good year. But we shall never be satisfied until our friends who have not yet seen their way clear to take on this beautiful, money -making line of musical merchandise have all seenboth sides of the dollar. Columbia Phonograph Co., Gen'l Tribune Building, New York

oughly within the last few years is an established A MONTH OF ACHIEVEMENT IN CLEVELAND. fact.It has been adopted by the principal big No Matter Where One Visits or What Line Is Handled Talking Machine Men Are as Busy businessofficesinthiscity where time counts as Can Be Endeavoring to Meet the Needs of Their Customers-Complaints Heard on along with dollars.It has come into decisive favor with the All Sides of Shortage of Machines and Records-Puzzled How to Supply the Unparal- railroad systems, and within the past leled Demand, Which Is Overwhelming inIts Volume and Continuity. month thirty additional instruments were installed in the local general offices of one of the principal railroads.During thepast week the Columbia (Special to The Talking Machine World.) pelled to enlarge our wholesale quarters and cler - store gave a fine, large window demonstration of Cleveland, 0., Dec. 7, 1912. calforce,as our businessisconstantly increas- A survey of the local field clearly demonstrates the hundreds of products of the Mechanical Rub- ing." ber Co., of thiscity, who recently equipped its that the talking machine trade is in a prosperous Busineg is also reported very good at the Col - condition, notwithstanding the universal complaint officewith dictaphones.G. J. Probeck, manager lister & Sayles Co., where Miss Bessie M. Grab- of the dictaphone, saysitis coming to be ap- of a shortageinthe Victor line of goods, es- ler is in charge of the talking machine department. itstrue value as an pecially of the four new types of Victrolas.It praised by business men at The department of the talking machine line of up-to-date office equipment as a time and money isanticipatedtheholiday businesswillbethe Wm. Taylor Son Sr Co. is doing fine.The man- saver. The work of the instruments, as daily illus- largestinthe history of the trade, many sales ager stated good sales of Victrolas were being trated at the company's offices,islittle short of already having been made for Christmas delivery. made daily.The company makes a fine display Dealers in Columbia goods are well supplied to marvelous. ofmachines and the demonstration rooms are The music department of the Bailey Co. is one meettheactivities holidayseason,but ofthe visited daily by scores of customers. of the busiest spots in the city.The demonstra- it is more than likely their stocks will be depleted T. H. Towell, of the Eclipse Musical Co., re- by the first of the new year. tion rooms are all almost constantly in use,the ports business as good as could be expected, con- piano rooms also, and with the small musical in- The new Edison disc machine is in high favor sidering the shortage of machines.P. J. Towell, struments being tested, one can get any shade andismeetingwithuniversalcommendation, brother of the president of the company, and man- though their inability or color of musical entertainment he desires.Mr. to meet the demand willager of the wholesale department,isfindingit the curtail the sales.The Edison Blue Amberol rec- Friedlander stated the volume of businessin difficult to supply the demands of the dealers, but talking machine department was never so large as ords are meeting with meritorious favor and large his ever -smiling countenance and jovial manner He has just added the Columbia line sales are reported. at present. always keeps the dealer hopeful and free from the of goods, and with the Edison Home Kinetoscope An evidence of prosperity in the trade is in the grumbling stage. fact that the leading talking machine dealers are and the new Edison disc machine, he is submerged Fred E. Lane, who has recently taken charge in the multiplicity of his activities. substituting automobiles for horsedelivery of the retail department of the Eclipse Musical W. H. Hug, representative of Thomas A. Edi- wagons.Some of the motor vehicles are of most Co., has been giving lectures in the Cleveland pub- son, firstof the month elaborate character. Inc., spent a week the lic schools on the use of the Victor in the schools, demonstrating the new disc machine.Daily con- C. A. Routh, in charge of the educational de- and has met with much success.On the evening certs were advertised and were largely attended. partment of the Columbia Phonograph Co. here, of November 27 he gave a concert demonstration Everyone pronounced a favorable opinion of both has made sales of several fine equipments to the of the new December records in the parlors of the the machine and records, and a number of sales Cleveland public schools.He says he has never Eclipse Co.As it was the night before Thanks- were made. witnessed any business increase so rapidly as the giving the attendance was not large, but those who 0. E. Kellogg, secretary of the H. E. McMillin sale of Columbia goods to schools.Mr.Routh, were present were very appreciative.Mr. Lane & Son Co., is indisposed with nervous breakdown, who has been a supervisor of public school music, expects to make several sales as an outcome of induced, he states, chiefly on account of the Vic- is thoroughly competent to give the teachers prac- the demonstrations.He is going to continue the trola shortage and also a shortage of Vose player - tical information and demonstrations of the value concerts each month, as he says he knows of no pianos.He isrecovering and will soon be him- of Columbia machines and special records. better way to reach the prospective buyer. self again. F. B. Guyon, for a long time in charge of the At the Edison jobbing house of Laurence A. Wm. G. Bowie, now in charge of the talking talking machine department of the B.Dreher's Lucker business is rushing.A. 0. Peterson, man- machine department of the B. Dreher's Sons Co., Sons Co., has severed that connection, and is now ager, said that with the advent of the new Edison reports business very satisfactory, demand being with the Lewis Jewelry Co. in the Colonial Ar- disc machine he was overwhelmed with orders for excellent for both machines and records. cade. the machines and the Blue Amberol records.He The talking machine business is reported satis- Arthur L. Parsons, formerly with the Eclipse stated orders from dealers were coming in steadily, Musical Co., is now with the W. H. Buescher & factory by the Caldwell Piano Co.The manager in increasing numbers, preparatory for the holi- stated he was making sales of large numbers of Sons Co. day trade. The Hall Music Co., Warren, 0., gave a talk- Victrolas and that the record trade was fine.The Trade conditions with W. II. Buescher & Sonscompany handles the Edison Home Kinetoscope, ing machine recital in their new store on Satur- Co. are reported very satisfactory in all respects. day, November 30.The company has just put in for which a considerable demand isanticipated. a full Columbia line of goods and is introducing The Hart Piano Co. reports businessis good, them to the public by a series of recitals. and considering the difficulty in procuring goods, QUESTION AND ANSWER. Frank A. Bowman, local agent for the Colum- is doing as well as could be expected in the talk- bia machines and records at the suburban town of ing machine line.The company handles both the A dealer ina town of about 400 population Collinwood, installed a Graf onola at South School Victor and Edison lines and isgiving close at- asked the best method of advertising for his store. recently.He says the faculty were pleased, the tention to the department. Several volunteered the information that his show teachers enthusiastic, and the pupils delighted with That the dictaphone has enthroned itself thor- windows ought to take excellent care of that. the demonstration.The principal decreed that the Columbiashouldremainthepropertyofthe CHEMISCHE FLURSTEDT school, which, of course, pleased Mr. Bowman. FABRIK E. SAUERLANDT'bet Apolda L Th., Germany Conditions at the Columbia Co.'s store are re- The largest manufacturing plant in the world devoted exclusively to the ported in the highest degree satisfactory.Geo. R. manufacture of Master -Waxes and Master -Blanks for "godson, manager, says November was the best month inthehistoryoftheClevelandstore. Gramophone and Phonograph Recording "During the past month," he said, "we were corn- Sole Manachwer of wax " P," the best recording material for Berliner -cut . THE TALKING MACHINE WORLD. 49

WINDOW DISPLAY DRAWS PUBLIC. The Victor Automatic Window Display is Prov- ing a Big Interest Catcher at the New York Talking Machine Co.'s Establishment.

The New, York Talking Machine Co., 83 Cham- bersstreet, New York,isderiving considerable valuable publicity from itsrecent installation of the Victor Automatic Window Display, which is attractinglarge crowds tothe company's show window each day.This display, which was first introducedinGimbel'sPhiladelphiastorelast month,isone of the handsomest and most attractive window displays ever shown.It achieved remarkable success in Philadelphia, where itre- ceived considerable attention from the daily newspapers, and according to Manager Williams, of the New York Talking Machine Co., it is one of the most valuable displays ever introduced. This latest acquisition to the extensive Victor line of window displays presents scenes from grand opera, light opera, and scenes which suggest the SOLID WOOD (NOT VENEERED) best of band music, dance music and vaudeville. There is a proscenium arch in miniature with a full orchestra and detailed arrangements of a high- Mr. Dealer class opera house.In the construction ofthis unique display the closest attention was paid to TRAr'E 1,44K every detail, regardless of its relative importance. As a result, a display has been evolved which MUSIC More Beautiful holds the attention in addition to being attractive, and whose advertising value cannot be questioned, MASTER More Artistic as it serves as an excellent illustration of the ver- satility and wide range of the Victor line of rec- Solid Wood Horn Unequaled Tone ords, which is noted for its completeness and meri- REGISTERED torious attributes. The New York Talking Machine Co. has always paid particular attention toits window arrange- The greatest feature about these horns isthe ments and is known throughout the trade for the unusual good taste and perfect balance evident in unequaled tone which has given the all of its displays, but this latest window display surpasses anything shown in recent years. MUSIC MASTER VOICES IN THE SUBWAY. supremacy and success.Having brought this horn They Are to Announce What the Train Is and to a point where not even the most critical could "Watch Your Step!" ask for improvement. You "watch your step" in the subway station these days to the order of a mechanical caller out. Sometime, Somewhere, Someone "MAY" make the They are "trying it on the dogs" at the place of equal of the horn; NEVER, ANYONE, ANYWHERE greatest rush, the Grand Central Station, at Forty- second street. will make a better one.There is a reason. There, if you happen to be around when the canned voiceisat work you will see above the platform what looks to be a double -ended mega- Only Horn Guaranteed. phone.One big opening points in the direction of the express trains, and the other toward the Write for samples, giving name of Jobber. locals. When a train appears the canned voice apparently starts up of its own accord, and requests the passengersto mind theirsteps,announcesthe SHEIP & VANDEGRIFT, Inc. Broadway, Bronx Park, or whatever the trainis. The calls are not spontaneous, however, but are PHILADELPHIA, PA. telephoned up to the machine. At presentitis a great source of amusement to both the station men graph itis impossible even for the accomplished and passengers. EXPORT TRADE PUBLICITY. The new announcer, or at least one of them, is a musician to transcribe with sufficient accuracy the Co., I., exact pitch and tempo of the tunes heard in the magniphone.There are two or three companies The Minute Shine of Providence, R. trying for the contract of putting them in, and so manufacturersoftheDustofftalkingmachine field.The phonograph enables him to listen re- far the instruments have not been able to make recordcleaners,hasrecentlyissued anexport peatedly to the song at his own convenience, and themselves heard at any distance above the roar of circular writteninfour languages for distribu- to gain such familiarity with it as is unobtainable tionintheir active export campaign.The new by other means.It enables him-though with more the stationtraffic.Another oneisto be tried later, hoping to have better results. circular illustrates the two models of the Dustoff difficulty, and perhaps with greater chance of error in addition to their regular line, which includes -to analyze music which he has never heard in its outfitsfor many purposes.The MinuteShine native atmosphere.For example, the analysis of MANY INQUIRIES FROM SCHOOLS. Co. is paying particular attention to the develop- the Veddah songs which is given in Mr. Myers' ment of their export clientele and their progres- article has only been possible by means of phono- The educationaldepartmentoftheColumbia Phonograph Co., which is under the capable man- sive and energetic work is bringing excellent re-graphic records, obtained by Dr. and Mrs. Selig- agement of Prof. Frederic Goodwin is accomplish- sults. mann in the course of their ethnological research the realm of school -room in Ceylon, which they transferred to the writer ing excellent work in upon their return to this country.-The Phono- music. "Ournationaladvertisingcampaignis THE PHONOGRAPH IN RESEARCH. bringing us splendid results," states Prof. Good- gram. win in a chat with The World. "We are receiving The high usefulness of the phonograph in the many inquiries from school principals and teachersstudy of primitive languages and primitive music "\Vhat are you crying for, my poor little boy?" in every section of the country, and our policy of is commented on by Charles S. Myers in the Musi-said a man to a crying boy."Pa fell downstairs." impressing upon the teachers that we want to as-cal Antiquary.Mr. Myers has investigatedthe "Don't take on so, my boy.He'll get better soon." sist them in their work is gaining us many friends chants of the Veddahs of Ceylon and of the Mur-"That isn'tit.Sister saw him fall-all the way. in the scholastic world." ray Islanders, and declares that without the phono-.I never saw nuffen." 50 THE TALKING MACHINE WORLD.

formerly turned out; netting a saving of $235 per month or $2,820 per annum.

THE SHORT-CUT IN HANDLING CORRESPONDENCE A certain department in the Central Railroad of The Dictaphone System as an Efficiency MeansConserves the Time and Energy of the New Jersey up to the time the Dictaphone system HighOfficial, Executive, Clerk and Typist Alike. was installed maintained an average turn -out of By J. C. BUTTON, Asst. Mgr. Dictaphone Department,Columbia Phonograph Co., oen'l. sixty letters per day per operator.Shortly after equipping the department with Dictaphonesthe number of letters per operator increased to120. There is a continued and ever-increasing activity a most economical proposition. A Dictaphone may The latter part of last year, at the request of in modern and up-to-date business organizations be run continuously for an eight -hour day ata President Taft's Commission on Economy and Ef- with a view to raising the individual efficiency of cost of a fraction over one cent. ficiency, the Dictaphone system was installed in a executivesandemployesandthuseffecting In the operation of the Dictaphone system thebranch of the rural free delivery department of economy in administration. The great demand for dictator turns to the machine by his side, at anythe post office in Washington.After a very care- effective facilities for accomplishing this end has moment he is ready to dictate, raises the speaking ful record of the work done with the aid of the necessitated the introduction of all kinds of labor- tube to his lips and talks naturally and easily as machines as compared with the results obtained saving devices and office machinery designed to toatelephone.When his cylinder isfilledhe by the former shorthand method in his recommen- make detail work as far as possible mechanical placesit, together with the correspondence if he dation that the machines be purchased, George C. and automatic.In fact, this demand has broughtchooses, in a nearby rack and proceeds with the Thompson, then superintendent of the division of into existence one of the greatest industries of next cylinder. rural mails, said :"With the installation in this which our country can boast. The dictated cylinder is given to the typist who division of a suitable number of dictating machines Carefully worked out filing systems and equip- places it on her machine, hangs the hearing tubesat a cost of less than $2,500, I can reduce the force mentsfortheiroperation areindispensablein lightlyin her ears, presses the foot control and of my division immediately by six persons, which modern business organizations.The adding ma- begins typewriting.When the dictation goes too will effect a saving in salaries of about $6,000 per chine,letter duplicating devices, addressing ma- fast for her she releases the foot control until she annum." chines, and many other similar appliances are to catches up. An installation of 121 Dictaphones was made in be seen in use in every busy office, and each one One business man will best appreciate the Dicta- the freight claim department of the Illinois Central is a substantial factor in reducing operating ex- phone as a means of getting through his regular RailroadinChicago. There,inlinewiththe pense through its ability to save the time of em-mail earlier; another as an amanuensis thatis methods used by the Dictaphone railroad experts, ployes. ready at his elbow every minute; another as aall the typists were segregated under the supervi- Perhaps the most efficient office system, however, money-maker and a time saver pure and simple; sion of an efficient head operator who assigned the is that which eliminates the time wasting method another as a producer of better letters; another dictated cylinders in such a way as to distribute ofhandlingcorrespondencethroughshorthand as a godsend in work that has to be done over- the work evenly among theforce.A dictating note -taking.The Dictaphone system, unlike othertime, early or late; and still another as a means machine was given to each correspondent so that office appliances, for the reason that it conservesof supplementing his work at the office with dicta- immediately he had finishedgathering hisdata, the time and energy of the high official, executive, tion at home, night or day.Its advantage in ac- etc., from the vast amount of correspondence which clerk and typist alike, is undoubtedly one of thecommodating occasional dictating by one or two, usually accompanies each claim, he could turn to greatest time and money saving systems inuse or a dozen men to one operator is equaled by its his machine and dispose of the matter without any to -day. opposite advantage of submittingallday'sdicta- of the delays which formerly necessitated the re- The advantages of the Dictaphone system overtion by one dictator to several operators. reading of many of_ the letters.Under the able the shorthand method in handling correspondence Beyond the increased efficiency of the dictator, supervision of Freight Claim Agent C. M. Kittle, are many and obvious.Shorthand is an imperfect through the saving of his time by the elimination recently appointed assistant to the president, the and at times dangerous system, and if used, ac-of delays, re -reading of letters, etc., and the un-cost of letters turned out from that department companied asitusually is, with annoying delaysmistakable 50 per cent. increase in the number of formerly by 34 stenographers was reduced from and inconvenience for the dictator, and on the letters produced per typewriter due to the fact that 5%c. each to 214c., and the monthly output in- part of the stenographer the dead loss of timethe operator is typewriting all day from the mo- creased from 35,000 to 55,000, after a reduction consumed in taking notes followed by the nervous ment the first cylinder is ready, the one feature of in the typing force to twenty operators, the claim strain of reading imperfectly and hurriedly written interchangeable transcribingis a most important clerks themselves disposing of 40 per cent. to 50 arbitrary signs,' cannot possibly be productive of one in many establishments. per cent. more claims per man with two-thirds as high efficiency, and must soon be entirely discarded As is true with many labor-saving devices and many operators. and replaced by the dictating machine system insystems, so to speak, stillin the infancy of com- The Westinghouse Co. shows itsendorsement every carefullyoperatedbusiness where corre- mercial development, the Dictaphone encounters of the Dictaphone system by the fact that, through- spondence is an important part of the work. some prejudice; and, strange as it may seem, often- out itsorganization,it makes daily use of over To the uninitiated it may be explained that the times on the part of men who pride themselves 500 Dictaphones. Dictaphone itself is a small, compact phonographicon their ability as scientific managers, as well as instrument composing three fundamental parts. stenographers, clerks and private secretaries. Un- DECEMBER VICTOR PUBLICATIONS. The heart of the instrument, so to speak, is afortunately, the busiest man, who feels that he cleverly designed carriage which encloses a mica hasn't the time to discuss the merits of such a The advertising department of the Victor Talk- diaphragm holding two sapphires; one the record-system, is the very man who probably is in direct ing Machine Co.is sending out toits extensive ing jewel with a keen edge, and the other the re-need of an unfailingly accurate amanuensis at his dealerslistproofs of the Victor advertisements producing ball ground round and smooth.By the elbow every instant, while the clerk, after c ire-which will appear in the local newspapers during use of a remarkably small number of parts, con-ful deliberation, cannot failto realize that pro- themonthofDecember.The advertisements trolled by a single lever, this mechanism accurately duction is what earns the salary, and, given thescheduled for the first four weeks of the month records the human voice on the surface of a wax choice of two systems, both of which are simplybear the familiar and catchy headline, "Will there cylinder, instantly and clearly reproducing it at thethe means to an end, the wisest decision is to graspbe a Victrola in your home this Christmas?" As willof the operator.The transmission of the the facilities which will be the best means for in- was the case with the November advertisements, voice is accomplished either through a mohair cov-creasing his or her usefulness. cuts of the various models of the Victrola appear ered tube equipped with a sanitary and removable Itwill be interesting to cite a few actual in- in one section of the advertisement; and, accord- glass mouthpiece, or a metal horn attached to astances where the installation of the Dictaphone ing to the Victor dealers, this style of advertise- swivel joint, which permits it to be placed at anysystem has been responsible, not only for greatly ment has brought excellentreturnsduring the angle for the dictator's convenience. increased efficiency, but a .substantial reduction inmonth of November.The advertisement sched- Thisrecordingand reproducingcarriageis the payroll of the correspondence department. uled for the last week of the month bears a dif- driven by a feed screw which is so geared that In the office of W. J. Wright, auditor of freight ferent heading than the others owing to the pass- although the screwitselfismachined only 67 receipts of the Missouri Pacific Railway, St. Louis, ing of Christmas, but the headline isequally as threads to the inch the cylinder is engraved 160 seven Dictaphone transcribers are to -day producingattractive as that used in the other four weeks of threads to the inch.Each cylinder surface, there- 100 per cent. more work than ten -stenographers the month. fore, will take approximately ten minutes of dictation which, at ordinary speed would make a total of 1,200 to 1,500 words.After the cylinder has been transcribed it can either be retained for future Write To -Day reference or be shaved and re -used as many as 125 times. While the Dictaphone can be supplied either with o'he ELECTROVA COMPANY spring or electric motor, the electrically driven type 117-125 Cypress Ave., :: New Yell( is more satisfactoryfor office work.The elec- for their new illustrated booklet, " The Money Magnet," describing trically driven Dictaphone is equipped with an 8 - the most perfect and satisfactorily Coin -operated Electric Player on the inch Westinghouse motor built especially for this market.88 note, with automatic expression device and mandolin machine and operating on either direct or alternat- attachment. ing current.This motor has been found very efficient for its purpose, and the small amount of Just the player for the better class of places current required to run itsatisfactorily proves it _ME TALKING MACHINE WORLD. 51

Itis a foregone conclusion that for such emergency wants the new postal carrier system is going THE PARCELS POST AND THE TALKING MACHINE TRADE. to prove speedier than the express route.Espe- Evident That a Large Proportion of Men in the Talking Machine Trade Have Not Yet Awak- ciallyisthislikely to be the case during "rush ened to a Realization of How the Parcels Post Will Further Their Interests-Will Be of seasons"suchastheChristmas holidaywhen, Special Utility in Supplying Stock to Dealers Who Handle SmallMusicalInstru- withalldue respect,the postalservice of the ments as Well as Player -Piano Rolls, Talking Machine Records, Sheet Music, Etc.- Interesting Analysis of the Situation Written for The World by Waldon Fawcett.

The new United States Parcels Post is to beginmittedly the parcels post as itis inaugurated can operations on January 1 next and the interim be-do nothing to further the delivery of instruments fore that date is none too long for the prepara- but who knows what may happen some day, if the tions of manufacturers and merchants who desire planisthe success thatisanticipated.Ins...me to take advantage in the fullest measure of this foreigncountries parcels post packagesareal- important new method of distribution.The very lowed in all weights up to 110 pounds and should system on which the parcels post isto operate- the limit be thus extended here and manufacturers meanwhile pursue their present policy to produce smaller and smaller organs and baby> grand pianos and boudoir playersfor use inflats and ap< rt- ments who can predict what may come to pass some day.But seriously,inthe meantime, the exclusive piano dealer can receive much aid from the parcels post.It will afford quicker and more economical carriage for all manner of small parts and for player piano rolls and it will facilitate in- Tri-Car for Postal Delivery. terchange on these items not only between dealer and customer but also between dealer and factory. country does not get quite as hopelessly congested Great Help in Emergency Wants. as the express service.Furthermore the fact that This last is one of the significant possibilities of city post offices are open at almost all hours of the parcels post and one that seems to have beenthe day and night will facilitate the dispatch of strangely overlooked by the business community in such emergency orders as compared with the rou- TransferringParcel MailfromWagonto general.You will find plenty of people in vari- tine that would be followed were it necessary to Trolley Car. ous lines of trade who are enthusiastic over the await the collection of the parcels by an express- prospects of the parcels postasa marketer of man on his regular round of the business district rates varying astodistances-will necessitate a where the shipment originates.And while on the close study oflocal and national geography by jobber -wholesale end of the proposition it may be firms and individuals that desire to make the most added that the parcels post isliable in many in- advantageous use of the new institution, whereas stances to have an advantage over express service a close comparison of parcels post rates with ex- as a means of placing in the hands of the dealers isting express rates will be essential if a shipper is to put himself in a position to pick the most e:on- omical service at all times. Trade Not Yet Awakened. There is reason to suspect that a large proportion of the men in the music trade have not as yet awakened to a realization of how much the parcels post can dotofurther theirinterests.Indeed, some piano merchants have been heard to say that Parcel Postal Delivery in Winter. manufactured goods, either direct from producer to consumer or via the usual manufacturer -jobber - retailer channel, but comparatil ply few have awakened to the aid that the parcels post can give as a connecting link betv,een manufacturer or jobber on the one hand and retailer or sales agent on the other.And itisjust here that the music trade Modern Mailing Room for Packing and Mailing stands to be especially benefited.The very char- Parcels. acterof many musical commoditiesissuchas cause the customer to be impatient for prompt de bundlesofcircularsorcatalogsdesignedfor livery. A new string for a violin; the latest popu- local distribution.Especially will this be the case lar "hit" insheet music, talking machine record with reference tospecialcirculars, newlistsof or player -roll form; an operatic libretto; an instru- music,etc., whichitisdesiredtoget into the ment to complete a band outfit-all these and ahands of the buying public just as promptly as possible after they come from the hands of the printer. Postman with Parcel Mail. As has been said the obvious mission of the par- since the parcels post with its eleven -pound limit cels post is as a distributor of merchandise to the cannot handle pianos or player -pianos, nor yet any "ultimate consumers." And many music men will of the principal individual parts that enter into be surprised when they discover what a variety the manufacture of these instruments, they cannot see how the new postal utility can be of much use to them. Now this is an erroneous and short- sighted view of the situation, even in the case of a dealerhandlingonlypianosandplayers.And how many dealers thus restrict themselves in this progressive age?Nine chances out of ten your representative dealer handles in addition to pianos and players, one or more of the important sup- plementary lines, such as small instruments, talking machines,disc andcylinder -records,player - piano rolls, sheet and folio musk, etc., etc.And if The Postoffice Department at Washington, D. C. any or all of these are carried, either as side lines -Headquarters of New Parcels Post. Delivery of Parcels by Post. or as the main stock, it ought not to take half an eye toforesee how the parcels postis going to dozen other classes ofarticles of everyday de- of their standard items of trademay betrans- benefit the purveyor in the music trade. mand are in the category that most emphatically mittedinthisfashion.Violins,mandolins, gui Shipments of Piano Parts and Player Rolls. are wanted when they are wanted.Theoretically. tars, horns, drums, flutes, all the smaller models of But let us look at the situation first, supposedly,of course, the dealer ought to have all these in talking machines, light -weight piano stools, music from the most unfavorable angle and take asa stock all the time but practically itisall but im- racks, etc., are a few of the eligibles in addition case in point the situation of a retailer who re-possible and the parcels post is going to serve as 'o the already -mentioned indispensables-rolls, rec- stricts himself absolutely to the pianoline.Ad- the next best thing. (Continued on page 52.) 52 THE. TALKING MACHINE WORLD.

All the way from Orville Harrold on the front to the Columbia "Regal" on the back page, the Columbia January list will be as sure a money maker as the mint. Columbia Phonograph Co., Gen'l Tribune Building, New York

THE PARCEL POST AND THE TALKING MACHINE TRADE-(Continued from page 51). ords, folios and sheet music.All thse latte have limitations of his pocketbook, provided the mer- tionalfee should be charged for this insurance heretofore been admissible to the mails in weights chants in the music trades will reach out after feature, just as in the case of registered mail at up tofour pounds, but under the new system such business.And to help this new trade cause present, and consequently it will be up to the ship- there will be a proportionate saving in the cost of thereisthe circumstance thatthe parcels post per to decide in each instance whether or not to carriage and the tremendous convenience of being system is to have the C. 0. D. feature.Hereto- invoke the safeguard. able to place in one package all the items of any fore all business of this kind had to be done on Some Suggestions Worth Noting. ordinary order. the cash in advance plan but under the parcels Aside from allthese details to be ever borne Parcel Post as Sales Aid to Trade. post scheme a customer need not pay until the in mind the parcels post shipper should have always Considered as a sales aid in the talker trade the goods are delivered at his door.Uncle Sam will before him a large scale map, or, better yet,a greatest virtue of the parcels post lies not so much charge a little extra for this service, but it will be mental map, that will familiarize him with limita- in what it will do as in where it will go, if it may well worth it to the merchant if it stimulates trade, tions of the various "zones" of our parcels post be expressed in that way. The new system ought asit undoubtedly will. territory.For, as all our readers doubtless know, to convert into livecustomersthroughoutthe Helps Trade at Winter and Summer Resorts. the parcels post is not to be operated on aflat year millions of people whose purchasing power What the parcels post will do to encouragea rate per pound basis asis the case in so many has been more orlessdormant for weeks or mail trade in winter in the farming and isolated foreign countries but on a zone plan whereby the months at a time.Reference is made, of course. districtsitwill acomplish inlike measure in the postage charge on each package will be determined to the farming class of the community, particu-resort region and the vacation country in sum-not only by the weight but also by the distance it larly the rural residents not located in close prox- mer.Musical instruments have, thanks to the lib- istobe transported.The law prescribes seven imity to any town, and to such more or less iso- eraladvertisingofthepast fewseasons, been zones with radius respectively of 50, 150, 300, 600, lated music lovers as miners, lumbermen, ranchers, placed in the position of indespensables for sum- 1,000,1,400 and 1,800miles.Inreality, though etc.-persons who have money to buy what theymer camps and cottages and yachts and house-there are nine zones, for everything outside the want if only they had the opportunity to make boats.Only heretofore, thedealerhasusually 1,800 mile zone (including the Philippines and all purchases.It has beeneasy enoughsincethe had to content himself with such business as could our new possessions) forms another zone added to establishment of rural free delivery, for most of be garnered ere the vacationist set outfor histhose above listed and there isaspecial low rate these persons to order by mail any small instru- summer headquarters.Not so in future, however. for delivery within the limits of the city where a ments, music, rolls or records that might be de- The parcels post will carry musical merchandise to parcelismailed or delivery on any rural mail sired to help beguile the weary hours of winterthe depths of the wilderness; into the mountain route leading out from suchcitysothat each isolation.But to get possession of purchases has fastnesses or to the most remote seashore village; local community in the country will, in effect, con- usually been quite another matter.If the weight and a steady flow of orders may be expected ifstitute a parcels post "zone" for the bursiness men of the musical merchandise ordered exceeded four the exiles on pleasure bent be kept informed of of that particular locality. pounds it could not be transmitted by mail but the "new things" that appear during the dog days. This special rate of five cents for the first pound must needs come by express.This latteris apt Specializing on Rules and Conditions. and one cent per pound for additional pounds for to mean all sorts of inconvenience.In the coun- There can be no doubt but that every music local deliveryis likely to prove a boon to local try districts or in the sparsely settled districts (for house which expects to doavolume of business music houses everwhere andparticularlythose example in the South and West) the nearest ex- worthy of the name under the parcels post systemhaving a heavy trade in the agricultural districts press office is likely to be located many miles from will do well todetail one or more employes tosurrounding their city.Just by way of suggestion the home of the long-range musical customer and specialize on the rules, regulations and conditions of the possibilities imagine what itwill mean to to secure a package that has come by express thus obtaining in this new field.Fortherewillbe both farmer and dealer when the former can call involves a long, cold drive-an ordeal that may,many pitfalls for the unwary, the penalty of which up the latter on the rural or long-distance tele- worse yet, devolve into a fruitless quest if the cus- will be those delays in delivery which are almostphone in the morning and receive by parcels post tomer has been misinformed as to the time an ex- as serious as an outright loss of trade.By way that same afternoon a package of talking machine press package should arrive.In many localitiesof illustration of the points to be borne in mind records or player -piano rolls, selections which, may - the country roads are virtually impassable for long by shippers it may be pointed out that aside from hap have been decided upon in equally up-to-date periods so that a trip to the express office is outthe general rule that no parcelshall exceed 72 manner, namely by listeningto them over the of the question whereas on the other hand dur- inches in length and girth combined, there will betelephone when the order was given in the morn. ing active season such as the spring planting timeregulations regarding the amount and character ing.Some dealers, in anticipation of the parcels and the autumn harvest season all hands are so of packing that can be used.These latter regu- post are already preparing special cartons or con- busy that itis equally out of the question to spare lations have not as yet been formulated by the tainers to be used as receptacles for parcels post time or the use of a team for a trip to the express postal officials, but will be in due course.It will packages and the idea is assuredly an excellent ore, office. also be exacted that metal parts, etc., can be sent esecially when, as in the music trades, the com- Getting Close to the "Ultimate Consumer." by parcels post only when so wrapped that there modities would be liable to damage in transit un- The result of these conditions, as many musicalis no possibility that they will do injury to any less properly prepared. men well realize, is that farmers have simply given postal employe or to other piecesofmailin up the attempt to order staples such as rolls and transit.Yet another point to be watched is that A lamentable spectacle in business to -day is the records at the very time when their interest would the regular issues of postage stamps must not be routinist, who likes to do things the same old way, be keenest and when, having the most leisure to used on parcel mail.. Special parcels post stamps is averse to change, detests innovation and goes enjoy mechanical music, they might be expected toare to be placed on sale at the opening of the new to seed mentally. Why? Because he finds routine order most liberally.But with the advent of the year and these must be affixed to parcels deposited easy and comfortable,whileitiswearing and parcels post a transformation should be worked. in the mails.Shippers will also be called upon to exhausting to grapple with the fresh problems and This means an era of mail delivery as well as mail- decideinthe caseofeach parcel dispatched formulate a new and better system of doing things. order business.With the farmer, the rancher, thewhether or not itis desired to insure the pack- miner, the lumberman or other isolated resident age.The parcels post law provides that Uncle }I.A. Yerkes, manager of the wholesale de- enjoying the boon of the delivery of his purchases Sam may reimburse shippers for articles lost Or partment of the Columbia Phonograph Co., is at at his very door, there will be no reason why hisdamaged in transit but at this writing the postalpresent away on ashort trip through the New indulgence in this line should not extend to the officialsincline to the belief thata small addi- England territory. THE TALKING MACHINE WORLD. 53

A1232 Temple Bells, from New York Hippodrome production "Under Many Flags" (Klein).Harry La Farge, Tenor, and Columhia Mixed Chorus, orch. RECORD BULLETINS FOR JANUARY, 1913 accomp. Sweetheart Lets Go A -Walking, from the New York Hippodrome production, "Under Many Flags" VICTOR TALKING MACHINE CO. 64253 A Child's Song, from "A Masque." In English.. (Klein).MiriamClark.Soprano,HarryLa Moore -Marshall 10 Farge, Tenor, and Columbia Mixed Chorus, orch. Ernestine SchumannHeink, Contralto. accomp. 88400 (1) Barbchen A1283 California For Mine (Armstrong).Peerless Quartet, BLACK LABEL RECORDS. (2) Schlafliedchen.In German.. orch. accomp, Earl Cartwright and Victor Light Opera Co. Hermann12 Here's Love and Success to You (Ball). Henry Burr, No. EDUCATIONAL RECORDS. Size 17208 How Lovely Are the Messengers (Mendelssohn) - Tenor, orch. accomp. 5871 Natoma-Vaquero's Song (Harp by Lapitino).. Lyric Quartet10 A1240 On a Beautiful Night with a Beautiful Girl (Ed- VictorHerbert10 A Merry Life ("Funiculo, Funicula")(enza) wards).Peerless Quartet, orch. accomp. Victor Light Opera Co. from "Laurel Music Realer," C. C. Birchard Good-bye, Eevryhody, from "Modern Eve" (Gilbert). 81875 Gems from "Merry Countess" (Fledermaus)... & Co. Lyric Quartet10 Henry Burr, Tenor, orch. accomp. Unger -Anderson -Strauss12 17209 Over Hill, Over Dale, from "Midsummer Night's A1238 Auld Lang Syne (Words by Robert Burns).Co- 35263 Souvenir de Beethoven-Fantasia (Arr. Moses. Dream'' (Mendelssohn) (from "Natural Music lumbia Mixed Chorus, orch. accomp. Tobani) Arthur Pryor's Band12 Reader")..Elizabeth Wheeler -Marguerite Dun. A Jolly Sleigh -Ride Party (Chwatal).Descriptive Creme de la Crime-Fantasia (Arr. Moses-To- lap -Elsie Baker10 number.Prince's Orchestra, bani) Arthur Pryor's Band 12 Summer Now Hath Come Among Us (Pinsuti) A1239 Fireflies (Idyll) (Lincke).Prince's Orchestra. DOUBLE-FACED BLUE LABELS. Elizabeth Wheeler -Marguerite Dunlap 10 Aloha Oe Waltzes (Lilioukalani).Prince's Orchestra Frank La Forge, Pianist. 17210 (1) IWish YouaVery GoodDay(Hall - A1229 Waiting for the Robert E. Lee (Muir),Guido Deiro, 55030 Adagio from 5th Concerto, Op 73 (Beethoven) Palmer); (2) The Wishing Stone, from "Every - Accordion Solo. with orchestra Frank La Forge 12 Day Songs and Rhythms") (Hall -Palmer):(3) 12 -IN. DOUBLE -DISC RECORD. Scarf Dance-Air de Ballet (Pas des E'charpes) Young Night Thought, from "Thirty -Six Songs A5433 Die Walkure (Wagner).Ride of the Valkyries. Op. 87. (Chaminade) Frank La Forge 12 Prince's Band. 17200 IrishNames for Children," C. C. Birchard & Co. (Grant - (Ludlow-Hilton-Turvey...... Schaefer). Elizabeth Wheeler10 Toreador and Andalusian (Rubinstein). Prince's Reinald Werrenrath10 (1) See -Saw,Margery Daw(Grant -Schaefer); Band. Out on the Deep _(Cowan-Lohr)..Frank Croxton 10 (2) Boat Song, from "Thirty -Six Songs for 17201 National Spirit March (Hager) (Drum effects) Children,"C.C.Birchard & Co. (Grant - Arthur Pryor's Band10 Schaefer); (3) Nursery Song (Badlan-Bullard) U.S PHONOGRAPH CO. Let Me Like aSoldier Fall-Quickstep (Lin- piano accomp. Elizabeth Wheeler10 den) (with drums) Arthur Pryor's Band10 17211 Gently Fallthe Dews of Eve, from "Melodic 17202 You're Justas Sweet atSixty as You Were 4th Reader," American Book Co. (Verdi) un- FOUR -MINUTE RECORDS. at Sweet Sixteen (Heelan-Helf) (with Quar- accomp. 1597 The Dixie Belle and the African 400 tet Chorus) ...s Walter J. Van Brunt10 E. Wheeler -Marguerite Dunlap -Elsie Baker10 U -S Military Band Oh You Silv'ryBells(Jingle Bells)(Haver- Lift Thine Eyes, from "Elijah" (Mendelssohn) 1591 'Tillthe Sands in the Desert Grow Cold )otsford) Peerless Quartet10 (from "Melodic 4th Reader," American Book Elsie Baker 17203 I'm Wearing Awa' (Nairn-Foote)-John B. Wells10 Co.)..E. Wheeler -Marguerite Dunlap -E, Baker10 1557 IWill Love You When the Silver Threads are Daddy (Behrend) Elizabeth Wheeler10 17212 Sleep, Little Baby of Mine (Dennee) . Elsie Baker 10 Shining Among the Gold Manuel Romain 17204 Where the Moonbeams Gleam (Jones -Daniels).. Slumber Sea (Chisholm) Elsie Baker 10 1595 Where the Edelweiss is Blooming Albert Campbell -Henry Burr10 17218 Golden Slumbers Kiss Your Eyes, from "Har- Agnes Kimball, Harry McClaskey and Chorus Mocking Bird Rag (Walsh -Straight) monicSecond 1206 Love's Last Word 10 Reader"..ElizahethWheeler - U S Peerless Orchestra American Quartet Marguerite Dunlap -Elsie Baker 10 1519 The GirlI'llCall My Sweetheart Must Look 17205 Row, Row, Row, from "Follies of 1912" (Jerome - Swing Song (Bingham -Lahr) piano accomp Like You Will Oakland Monaco) Ada Jones 10 Elizabeth Wheeler -Marguerite Dunlap 10 1594 Keep Away from the Man Who Owns An Auto- I've Got the Finest Man (Creamer -Europe).... 35254 GypsyLife(Schumann) LyricQuartet 12 mobile Ada ones and Chorus Ada Jones 10 Oh, Italia,Italia, Beloved (Donizetti) 1590 The Brookside Inn Edward M. Favor 17206 Spanish Dance, Op. 58, No. 1 (Rehfeld) Violin Victor Chorus 12 1542 Forever I'll Call to Thee Geo. W. Ballard Maximilian Pilzer10 GERMAN RECORDS. 1592 Kuyawiak (Concertina Solo) IPiroshnikoff Petite Valse (IIollman) Violoncello 65007 (a) Andalusiens schane Frauen (Walzer von F. 1604 Grand Selections of Scotish Melodies Rosario Bourdon 10 Schneider-Boppy) Apollo Orchester 10 U.S Concert Band 17207 When the Rainbow Shines Bright at Morn (Bo- (b) Triume suss-Intermezzo Apollo Orchester10 U46 Murmuring Zephyrs John Barnes Wells hannon). ... Wm. F. Hooley with Male Chorus 10 65008 (a) Sternen-Marsch Apollo Orchester10 1589 You're Just as Sweet at Sixty as You were at Tennessee Moon (Mahoney-Wenrich) (b) Standartengruss Apollo Orchester10 Sweet Sixteen W. H. Thompson Heidelberg Quintet with Will Oakland 10 65009 (a) Fascination (Walzer von Marchetti) 1551 Tell Mother I'll be There-Henry Burr and Chorus 17213 The Funny Little Melody (Irving Berlin) Apollo Orchester10 1573 Legende (Violin Solo) H. L. Spitalny Walter J. Van Brunt -Maurice Burkhardt10 (h) Mein Schfitzchen braucht nicht reich zu sein 1609 Row, Row, Row Collins and Harlan You May Be Irish, Murphy, but I Think You're 10 1602 When I Get You Alone To-Night-Jones & Van Brunt 10 (Lied von Paul Lincke) ....Apollo Orchester in Dutch (Bryan -Fischer) Billy Murray 65010 (a) Im Volkston(Folk Song) Op.13. No.2 1596 Ideal and Ripples of the Allegheny (Bells and 17214 Waiting for Me, from "Two Little Brides" (Je- (Hildach) Albert Janpolski10 Xylophone) Albert Benzler rome -H. Von Tilzer) Eddie Morton10 (h) Gute Nacht, du mein herziges Kind (Good 1.558 Uncle Josh's Arrival in New York Cal Stewart Fables (Branen-Helf) Bob Roberts10 Night, My Child)(Franz Abt) 1599 That's How I Need You Mable Barney 17215 Baby's Sweetheart-Serenade (Corti) Alhert Janpolski10 1593 Sounds from England U -S Concert Band Conway's Band10 68352 (a) Tannb-iuser - LieddesHirtenknahenund TWO -MINUTE RECORDS. A Farmyard Caprice (Thurban)..Conway's Band 10 Chor der Pilger(I.Teil)(Shepherd's Song 514Moonlight Dance U -S Peerless Orchestra 17216 Samson and Delilah-My Heart at Thy Sweet and Pilgrim's Chorus, Act I,Part I)(Von 515Iffa-Saffa-Dill-Xylophone A. Benzler Voice (SaintSaens) Cornet Wagner) Gertrud Runge, Weimar, 516The Admiral March U -S Military Band Michele Rinaldi and Vessella's Band10 und NeheQuartet, Berlin12 517Who's Going to Love You When I'm Gone (1) Farewell to the Forest (Mendelssohn);(2) (b) Tannhiuser - LieddesHirtenknaben und Burr and Campbell Brass Quartet10 Chor der Pilger (II. Teil) (Shepherd's Song 518Let's Buzz Peerless Quartet 17217 'TisButaLittleFadedFlower(Howarth - and Pilgrim's Chorus, Act I. Part II) (Von 519Somebody Else is Getting It Arthur Collins Thomas) Anthony and Harrison 10 Wagner) Gertrud Runge, Weimar. SWEDISH AND ITALIAN FOUR -MINUTE RECORDS. Emmett's Lullaby(J. K Emmett) with Will und Nebe-Quartet, Berlin 12 21578 Tafang Onskan (Swedish) Arvid Asplund Oakland) Heidelberg Quintet 10 21579 Sangaren pa Vandring (Swedish) 17219 Temple Bells, from New York Hippodrome pro- Ahvid Asplund 21142 Tiempe Felice (Italian) P Lega duction "Under Many Flags" (Klein) COLUMBIA PHONOGRAPH CO. 21143 Non Ti Scordar Di Me P. Lega Lyric Quartet 10 Rosalie (Weslyn-Spencer) ....That Girl Quartet 10 SYMPHONY DISC RECORDS. 17220'A Little Girl at -Home, from "Lady of the Slip- Double. Single. per"-Marguerite Dunlap & Harry Macdonough10 A5432 Martha (Flotow)."Alt!So Pure." Orville THOS. A. EDISON, INC. Bagdad,from"Lady oftheSlipper" Harrold, Tenor.In English, with orch 36425 Billy Murray 10 L'Elisir d'Amorc (Donizetti)."Una furtiva No. 3. 35264 Tennessee Minstrels, No. 24.. Victor Minstrel Co. 12 lagrima" (A Furtive Tear).Orville Har- College Overture (Tohani).Arthur Pryor's Band12 rold, Tenor.In Italian, with orch 36424 BLUE AMBEROL CONCERT. 35205 Rondo Capriccios° (Mendelssohn) A5431 NocturneinEFlat(Chopin-Sarasate). Kathleen 28101 Barcarole "The Tales of Hoffman" (Offenbach) Vessella's Italian Band 12 Parlow, Violinist. Sopranoandbaritone,orch.accomp. In idida-Grand March (Verdi) Liehesfreud(Kreisler). KathleenParlow,Violin- English Marie Rappold and Thimas Chalmers Vessella's Italian Band12 ist. 29102 Meditation-"Thais"(Massenet). Violinsolo. 35266 Say Not Love is a Dream-Vocal Waltz, from A5429 Grand Waltz (Venzano).Part 1. Adagio Con- piano accomp. by Andre Benoist.... Albert Spalding "Count of Luxembourg" (Hood-Lehar) tahile. Bernice de Pasquali, Soprano.In BLUE AMBEROL GRAND OPERA. Olive Kline12 Italian,withorch 30813 28113 Il Trovatore-"Ab! si ben mio" (Verdi).Tenor Oh! Oh! Delphine Medley Waltz (Cary11) Grand Waltz (Venzano).Part 2. Mouvement solo, in Italian, orch. accomp..... Riccardo Martin Victor Concert Orchestra12 28114 Cavalleria Rusticana-"Voi lo sapete"-Racconto de Valse.Bernice dc Pasquali, Soprano, diSantuzza(Mascagni). Sopranosoloin PURPLE LABEL RECORDS. In Italian, with orch. 30874 Italian, orch accomp 60090 Fascinating Base -Ball Slide Elsie Janis10 la Maria Labia A1235 Pagliacci(Leoncavallo)."Vesti guihha"(On 28115 La Traviata-"Di Provenzaitmar"(Verdi). 60091 Fo' de Law'd's Sake. Play a Waltz Elsie Janis10 with the motley).GiovanniZenatello, Tenor. Baritone solo, in Italian, orch. accomp. Carlo Galeffi Florence Hinkle. Soprano. In Italian, with orch. 28116 La Gioconda-"Cielo e mar" (Ponchielli)Tenor 60079 From the Land of the Sky -Blue Water, from Cavalleria Rusticana(Mascagni). Siciliana(Oh, solo, in Italian, orch. accomp Carlo Albani "American Indian Songs" Cadman 10 Lola, fair as the flowers).Giovanni Zenatello, 28117 Der Freischutz-"Wie nahte mir der Schlum. Ada Sassoli, Harpist. Tenor. In Italian with orch. mer" (von Weber).Soprano solo in German, 70088 Valse de Concert Hasselmans12 A1234 La Boheme(Puccini)."Musetta's Waltz Song" orch. accomp. Marie Rappold RED SEAL RECORDS. (As Down the StreetIMerrily Stray).Fely 28118 Thais .-"Alessandria!" (Massenet) Baritone Titta Ruffo, Baritone.In Italian. Dereyne, Soprano.In French, with orch. solo,in Italian, arch. accomp.....Giovanni Polese 88391 Barbiete di Siviglia-Largo al factotum (Barber Manon.(Massenet). "Jemarchesurtoesles 28119 Tannhauser-"0 du mein holder Ahendstern" of Seville-Room for the Factotum)Act I. cliemins" (Gayly I March On My Way). Fely (Wagner).Baritone solo,in German, orch SceneI. Rossini12 Dereyne, Soprano. In French, with orch. accomp. FritzFeinhals 88392 Pagliacci-Prologo, Part I-Si puo (A Word) A5428 Sapho (Gounod)."0 ma lyre immortelle" 28123 La Sonnambula-"Come per me sereno"-Cava- Leoncavallo12 (Oh lyre immortal).Rose Olitzka, Con. tina(Bellini)Soprano solo, in Italian. orch. 88393 Pagliacci-Prologo, Part II-Un nido di memarie tralto.In French, with orch 30995 accomp. Maria Galvany (A Song of Tender Memories)....Lwoncavallo12 Agnus Dei (Lamb of God) (Bizet). Rosa 28124 Die Meistersinger-"Preislied" (Wagner) Tenor 88394 Gioconda-Barcarola, "Pescator, affonda l'esca" Olitzka, Contralto.In Latin, with orch 30837 solo, in German, orch. accomp. Heinrich Knote (Fisher Boy, Thy Bait be Throwing) Act II, 12 -IN. BLUE -LABEL DOUBLE -DISC RECORDS. 28125 Mignon-"Polonaise" (Thomas) Soprano solo, in SceneI. Ponchielli 12 A5427 Lohengrin(Wagner). "Elsa'sTraum"(Elsa's French, orch. accomp. Blanch Arral 88396 Gioconda-() monumento!(Oh, Mighty Monu- Dream). GertrudeRennyson,Soprano. In 28126 Prophete--Ah!mon fils!"(Meyerbeer). Con- ment!) ActI Ponchielli12 German, with orch. tralto solo, in French, orch. accomp...Marie Delna 88395 Dai canti d'amore-Canzone (Ballad-"A Song Tannhauser (Wagner)."Dich Theure Halle (Oh, 28127 L'Africana-"O Paradiso!" (Meyerbeer)Tenor of Love") Ettore Titta12 Hall of Song and Joy). Gertrude Rennyson, soloinItalian,orch.accomp. NEW RED SEAL RECORDS. Soprano.In German, with orch. Carlo Albani Enrico Caruso, Tenor.(In Italian.) A5430 Tosca (Puccini). Te Deum and Monologue of Scar- 88346 Ballo in lyteschera-Ma se m' a forza perderti- pia-Act 1.Cesare Alessandroni, Baritone and Romanza(ForevertoLoseThee!)(Pre- Grand Opera Chorus.In Italian,with orch. EDISON'S DAUGHTER TO WED. ceded byrecitative,Forselasoglia-"This Thais (Massenet).Selections. Prince's Orchestra. Affair Must End!") Verdi 12 10 -IN. BLUE -LABEL DOUBLE -DISC RECORDS. Marcella Sembrich, Soprano. A1230 The Harp that One Through Tara's Halls (Words Miss Madeleine Edison, daughter of Thomas A. 88390 Comin' Thro' the Rye (Scotch Air) 12 by Moore).Charles W. Harrison, Tenor, or Charles Dalmores, Tenor. chestra accomp. Edison, the inventor, is to be the wife of an in- 88397 Griselidis-Ouvres-vous sur monfront,portes Lament of the Irish Emigrant (Dempster).Harry ventor, John Eyre Sloane, son of Dr. and Mrs. T. du Paradise(Open Now to Mine Eyes) Pro- McClaskey. Tenor, orch accomp. logue. In French.. Massenet12 A1231 That's How INeed You (Piantadosi). Manuel O'Connor Sloane, of South Orange. Ignace Jan Paderewski, Pianist Romain, Counter -Tenor, orch. accomp. 88401 La Campanella Paganini-Liszt12 Always Think of Mother(Haller andStafford). Mr. Sloane is a young man, but he has already Frances Alda, Soprano. Manuel Romain, Counter -Tenor, orch. accomp. obtaineda number of importantpatents, from 87111 Manon-Gavotte, "Obeissons, quand leurvoix 10 -IN. DOUBLE -DISC RECORDS. appele" (The Voice of Youth) Act III, Scene A1236 Take Me to That Suwanee Shore (Muir and Gilbert). which he derives an 'ncome. He worked for some 1. In French. Massenet12 Byron G. Harlan, Tenor, and Arthur Collins, 88399 Contes d'Hoffmann-Romance-Elle a fui (Tales Baritone, orch. accomp. time with Edison, but met Edison's daughter in a of Hoffman-The Dove Has Flown) Act IV. Ilitchy Koo (Muir, Gilbert and Abrahams).Byron conventional social way. In French Offenbach 12 G. Harlan, Tenor, and Arthur Collins, Baritone, Herbert Witherspoon, Bass. orch. accomp. Miss Edison is an earnest worker in the Orange 74327 Mary of Allendale James Hook12 A1287 When I Get You Alone To -Night (Fischer).Ada Maud Powell, Violinist. Jones, Soprano and Walter Van Brunt, Tenor, Methodist Church, while her prospective husband 74325 Have Pity, Sweet Eyesl(Air by Antonio Tenag orch. accomp. isadevout member ofthe Roman Cathclic P.t,1660)(Accomp. by Falkenstein) 12 Come Back to Me, My Melody (Berlin). Walter Van John McCormack, Tenor. Brunt.T..nor, orch. accomp. Church. 54 THE TALKING MACHINE WORLD. tenor to the sound record groove zone.Such a

1 LATEST PATENTS RELATING TO TALKING form of sound record tablet is especially adapted MACHINES AND RECORDS to be lodged in a suitablecaseor (Special to The Talking Machine World.) of a single diaphragm, or they may be connected cabinetorother Z Washington, D. C., Dec. 9, 1912. to separate diaphragms if desired. holder, said tablets NEEDLE FOR TALKING MACHINES. WalterB. Fig. 1 is a side elevation, partly in section, of a may bebrought Nichols,Lexington, Ky. Patent No.1,045,593. reproducer constructed in accordance with the in- into close and par- This invention relates to improvements in needlesvention, and showing the two stylus levers con- allelrelation and it for use in talking machines, and the object of the nected to different pants fa single diaphragm; by being arranged inentionisto provide a needle which may be Fig. 2 is a bottom plan view of the reproducer of in spreadcount made of wood or fibrous material and at the same Fig. 1; Fig. 3 is a similar view of a reproducer in orderthelabels time have a number of needle points, thereby pro- which the two stylus levers are connected to theare readily visible viding a multiple needle. center of a single diaphragm; Fig. 4isa plan at all times, mak- In its preferred embodiment this invention has view of the diaphragm of Fig. 1, and Fig. 5 is a ing it unnecessary a plurality of section on line 5-5 of Fig. 4. to remove the tab- vidual points con- PHONOGRAPH DETERMINING DEVICE. Thos. A. letsinorderto .#70. nected together by Edison, Llewellyn Park, Orange, N. J., assignor by observe the labels. curved surfaces mesne assignments to Thos. A. Edison, Inc., \Vest Figure 1 isa J whereby afile orOrange, N. J.Patent No. 1,046,414. faceviewofa 3 tool of the proper This invention relates to determining devices for square sound rec-

character may be phonographs or talking machines, this application ord tablet made in employed to file or being a division of application Serial No. 180,998, accordancewiththepresentinvention,show- grindthe curved filed November 13, 1903, for apparatus for recording thecornersofright .angleshape.Fig. ing sounds. 2 is asimilar 'tsf surfaces so as to viewshowingthecorners renew theneedle The object of the invention is to provide a de- rounded.Fig. 3 is a detail section through a por- points when worn. vice for supporting the body of a phonograph re- tion of a tablet of one form.Fig. 4 is a detail In the drawings corder upon the surface upon which a record issection through a portion of a tablet of other con- accompanying and being made, and to provide suitable means for ad- struction than that shown in Fig. 3. forming part here- justing the relative position of the supporting de- PHONOGRAPH. Chas. L. Hibbard, East Orange, of :Figure 1 rep- vice and the body of the recorder while the ma- N.J.,assignor by mesne assignment toThos. resents part of achine is in operation and the record surface is re- A. Edison, Inc., West Orange, N. J.Patent No. talking machine volving. 1,046,188. havinganeedlemade inaccordancewith The supporting device ispreferably a ball of This invention relates tophonographs, and more the invention connected with the sound -box there- sapphire or other jewels.It is to be understood particularly to that type of phonograph in which of. Fig. 2isa perspective view of the needlethat the weight of the recorder is borne by this the use of an end gate is dispensed with. detached.Fig. 3 is a view partly in section of ball which rides upon the surface of the rotating The principal object of the invention is the pro: the multiple needle in a sound -box.Fig. 4 isa record blank, the depth to which the recordingvision of novel and efficient means for supporting view of a modified form. stylus may enter the surface of the blank depend-the mandrel of a phonograph with sufficient rigid- PHONOGRAPH -REPRODUCER. Thos. A. Edison,ing upon the maximum distance the stylus may ity without the use of an end gate.In conformity project below the w:iththis is Llewellyn Park, Orange, N. J., assignor to Thos. iy9. object, a rigid stationary tube sup- A. Edison, Inc.Patent No. 1,046,159. supporting ball.It ported outside the mandrel of the phonograph and This invention relates to reproducers for phono- is important in re- extends therethrough, the mandrel being rotatably graphs and more cordingthatthe supported upon the periphery of said tube, while at position ofthe irg/ particularly to that typewhich supporting adapted to operate determining device upon a sound rec- may beadjusted ordinthe form while the machine o fa haany- isrunning,since thedepth of cut ' 179'3 depressions corre- oftherecording spondinggraphi- stylus may require readjustment dur- cally to the orig- ,,. inal sound waves. ingoperationto the same time the driving shaft to which power Theobjectof conformto the varying conditions which may be is applied torotate the mandrel extends through the invention is to met. the stationary tube and is connected to the man- secure alouder Fig. 1is a bottom plan view of a record show-drel rigidly or otherwise to drive the latter pref- and more perfect ing the preferred form of this improved deter-erably beyond the outer end of the stationary tube. reproduction than mining device.Fig. 2 is a sectional view thereof Referring to the accompanying drawing, form- can be obtained from the ordinary form of re-taken on line 2-2 of Fig. 1.Fig. 3 is a sectionaling part of this specification, the figure represents producer, or tosecure areproduction of equalview taken on line 3-3 of Fig. 2; and Fig. 4 is aa vertical longitudinal section through the man- loudness with less wear upon the record. Wth this front view of the body of the recorder. drel of a phonograph equipped with the invention, end in view there SOUND RECORD TABLET.Jacob B. Moses,- Dallas, certain parts of the phonograph being shown in is employed a pair Tex.Patent No. 1,046,418. side elevation. of reproducer styl- This invention has reference to improvements AY-0 uses arranged one in sound record tablets and is designed to provide CATALOG IN PORTUGUESE. slightly in advance a sound record tablet in which the sound grooves

of the other, with may be in the form of a volute and in which space The Columbia Phonograph Co.'s export depart- respect to the rec- for a label is provided without interfering with thement has just issued a handsome Portuguese cata- ord groove. extension of the volute groove close to the center log of 160 pages for distribution in Portugal and In an application of the tablet. Brazil.The first 41 pages are devoted exclusively forletters patent In accordance with thepresent invention theto Portuguese records, and the remaining pages to filedconcurrently tablet is made substantially square; that is, eitherSpanish, Portuguese and operaticselections. A herewith, there iswith right angle corners or with 'rounded or cut- prominent feature of the catalog is the combina- described a n d off corners, while the record receiving surface cut tion alphabetical and classified index that occupies broadly claimed a either one or both faces of the table, which latterseveral pages in the back of the booklet, and which reproducerc o n- is made thin and flat,is so disposed that all theis of great value to Columbia dealers.The catalog structedonthis space within a circle nearly or quite reaching the is adequately illustrated and is an admirable ex- principle and spe-sides of the tablet may be utilized for the sound ample of Columbia export literature. cifically claimed that form in which both styluses record groove while the label may be applied to or are carried by a single lever which is mounted on produced in the spaces between the outer edges HOW TO MAKE BUSINESS. a single floating weight. . . of the sound record zone and the corners of the The present invention relates to an improved re- tablet.Such a tablet cannot roll when set on edge Itisn'tthe storethat advertises and hustles producer in which the two styluses are mountedand the labels are more readily observable thanthat complains of lack of businesss.Business is upon separate stylus levers, which are mountedwhen located within the inner turn of the sound in your town-to he made.Advertising makes it. preferably upon separate floating weights, pivotedrecord groove.The inner turns of the record so as to have independent movement, and saidgroove may approach much closer to the axis of The S. Hamilton Co., of Pittsburgh, Pa., is now stylus levers may be connected either to the samerotation of the tablet than ispossible with the featuring the Victor line on the main floor, where point of a single diaphragm or to different partsform of sound record tablet where the label is in -a number of special booths have been erected. THE TALKING MACHINE WORLD. 00 Leading Jobbers of Talking Machines in America

HARDER & BLISH JOBBERS Where Dealers May Secure You should VICTOR get this EDISONCOLUMBIAsample package It's worth while knowing we never substitute a record.If it's in the catalog we've got it. Product of Dubuque, Des Moines and Sioux City Ready, Full Stocks, and Prompt Deliveries IOWA from Convenient Shipping Centers all Puritone Needles- over the United States. Distributors sent free Atlanta, Ga., Colombia Phonograph Co., 132 PeachtreeSt. Puritone Needles should pay you a Try Our Hurry -Up Service Baltimore, Md., Columbia Phonograph Co.,204 W. Lexington St. good profit.Itcosts nothingto Birmingham, Ala., ColumbiaPhonographCo., sell them because you have your 101301 on VICTOR, 1818 ThirdAve. Boston,31aop.,ColumbiaPhonographCo., 174 organization. EDISON and Tremont St. Buffalo,N.Y.,ColumbiaPhonographCo.,622 Main St. To help you we will print special en- REGINA. Chicago, ill., Colombia Phonograph Co., 101N. Wabash Ave. velopes with your name and busi- Cincinnati, O., Columbia PhonographCo.,117- iVe make a .spectatty crutting 119 W. Fourth St. ness;everyenvelopegivesyou the order out on time-every time. Cleveland,0.,ColumbiaPhonographCo.,913 Euclid Ave. profits and free advertising. Dallas, Tex., Columbia Phonograph Co.. 1403 Main St. The Rudolph Wurlitzer Co. Denver, Colo., Columbia Stores Co., 505-507 Six- You will be advertised, too, by the Cincinnati and Chicago teenth St. satisfaction -qualities of the needles ; Detroit, Mich..ColumbiaPhonographCo..114 7 rya pants of supply; order /rum Hsi 'worm. Broadway. owners ofmachineswillregard Hartford, Conn.,ColumbiaPhonograph Co., 719 Main St. yours as the best needle store; this Indianapolis. Ind., ColombiaPhonographCo., 27 N. Pennsylvania St. will build your business. Kansas City,31o.,ColumbiaPhonographCo.. 1112 Grand Ave. CHASE & WEST Livingston, Mont., Seheober Drag Co Get this sample package, telling us Los Angeles, Cal., ColumbiaPhonographCo., DES MOINES, IOWA 420-422 S. Broadway. who's your jobber, and find out the Louisville, Ky.,flaws, toiaMusic Store, 425 South Fourth St. goodness of Puritone Needles, built Memphis, Tenn., 156 South Main St. of experience, material and brains. Machines Everythief Milwaukee. Wis., Albert G. Runde, 510 Grand Ave. 31innenpolls, Minn., Columbia Phonograph Co.. Records 424 NicolletAve. New Haven. Conn., Colombia Phonograph Co., JOHN M. DEAN Cabinets I CIO r in stickthe time. ill 23 Church St. New Orleans, La., ColombiaPhonographCo.. PUTNAM, CONN. 93.3 Canal St. New York City. Columbia PhonographCo..83 Chambers St.; Columbia Phonograph Co., 35-37 W. 234 St.; Columbia Phonograph Co.. 39 W. 125th ExclusivelyVictorDistributors St.;ilbrooklyn) Columbia Phonograph Co., 1372 it Omaha, Nebr., ColumbiaPhonographCo.,1311 ado Farman) St. Philadelphia, Pa., Pennsylvania Talking Macb. WHOLESALE To Iowa Trade RETAIL Co., 1100 Cbeatnut St. ssiininiamo rIttiharK, Fa., ColombiaPhonographCo.,101 S vit. St. Send us your name and address and we willmail you Portland. Me., ColombiaPhonograph Co.,550 postpaidcompleteillustrated catalogues,givingdetailed Congrvaa St. Portland. Ore., ColumbiaPhonographCo..371 inlormation concerning allVictor products. Showing the Wash TicinoSt. various styles ol Victor Machines. list ol all Victor Records. Eliero Piano Ilonse.Portland, Ore. Providence. R.I.,ColumbiaPhonographCo., the entire line ol Victor Cabinets. Repair Parts and all Ae. 119 Westminster St, cessories. Dealers, let us help you build a Victor business. Rochester, N. Y., Columbia Phonograph Co.,88 [-PACIFIC COAST T'ORSOF South Ave, Sacramento. Cal.. Kirk, Geary & Co. Victor Talking MachinesRI Salt Lake City, Utah, Daynea-Beebe Maxie Co.. RECORDS 43 Main St STEINWAYPIANOS-LYON &HEALY San Francisco, Cal.. Columbia Phonograph Co., "OWN MAKE" BAND INSTRUMENTS PERRY B. WHITSIT L. 51. WELLER 334 Sutter St. rankiaFnrInctsco Seattle, Wash.. Columbia Phonograph Co..1311 Sherman, Clay & Co. Ptoesrtroanddes PERRY B. WHITSIT CO., j FirstAve. EllzhNIusie Bowie, 3d and University Sts., Seattle. 213 South High Street. Columbus. Ohio. Spokane, Wash., Colombia Phonograph Co., 818 Sprague Ave. [ditorm Talking Springfield, 3Inss.. ColumbiaPhonograph Co., NEW ENGLAND Phonographs joBBERs"'°fdaohins 203 Worthington St. and Roords and Roords St. Louis. 31o.. Columbia Phonograph Co.,1008 JOBBING 2-1E.ADOLJARTER8 Olive St. St. Patti, Minn., ColumbiaPhonographCo.,20 EDISON AND VICTOR E. Seventh St. Terre Haute. Ind., 23 N. 8th St. MaChInaits, Records erkd Supplies. Toledo. 0., Colon:this, Phonograph Co., =, sap, OLIVER Largest VICTORTalking rim- St. THE EASTERN TALKING MACHINE CO. MachinDistributer.Earl Washington. D. C., Colombia PhonographCo., 177 Tremont Streit] - BOSTON. MASS. DITSON of Chicago. 1210 G St.. N. W. iL Wilmington. Del., ColombiaPhonographCo., COMPANY Creatorsof"The Footed Viesr 810 Market St. Service." LetsoitsJr. more BOSTONabout our service. DEALERS WANTED--r.xclusivesellingrights given whore. we arenotactively represented. Edison Phonograph Distributors Writeforparticulars totheColumbia Phono- graph Co., Wholesale Department, Tribune Building, for the SOUTHWEST NewYork. Headquarters for Canada: All Foreign Records in Stock Columbia Phonograph Co., McKinnon Building, Every Jobber in this coun- Toronto. Ont. Houston Phonograph Co., HrSTON. try should be represented in thisdepartment. The cost isslight and the advantage is great.Be sure and have STANDARD TALKING MACHINE CO. your firminthe January PITTSBURGH, PA. List. Exclusive Victor Distributor "If it's made we ship It the same da order is received" THE TALKING MACHINE WORLD.

Amberola III-the latest EDISON PHONOGRAPH THERE arepeoplenear youwho have not boughtaphonograph because theypre- ferredanAmberola-but could not afford it. ANYONEwho really wants a superior instrumentcanafford Amberola IIIat $125.00. It is profitable for the dealer because itis both an aristocrat and a bargain. Get yours from your Edison jobber.

THOMAS A. EDISON, Inc., 59 Lakeside Ave., Orange, N. J.