COLOMBIA 2010-2014

(1) BY THE NUMBERS

(A) MARKET STATISTICS 2010 2011 2012 2013 2014 AVERAGE

Screens 588 643 734 790 879 727 Theatrical admissions (millions) 33.7 33.8 40.8 43.2 46.5 39.6 Per capita attendance 0.74 0.83 0.90 0.92 0.98 0.97 Box office (EUR millions) 84.3 96.8 106.0 109.0 135.3 106.3 Releases 207 206 213 244 274 229 Domestic releases 10 18 23 17 28 19 US releases 157 116 136 156 141 142 European releases 31 16 23 29 25 25 German releases 6 4 3 1 3 4 Domestic market share 4.5% 7.8% 8.2% 5.0% 4.7% 6.0% German market share 0.35% 1.28% 2.71% 0.12% 0.33% 0.96%

*EUR equivalents are calculated throughout at the exchange rate for December 31 of the year in question.

1 Market Study Colombia 2010-2014, July 2015, by Split Screen for German Films

Colombia: Market Shares 2010-2014 9 8 7 6 5 Domestic 4 German 3 2 1

Percentage of office box annual 0 2010 2011 2012 2013 2014

Colombia: Theatrical Releases 2010-2014 300 250 Total 200 Domestic 150 US 100 European 50 German 0 2010 2011 2012 2013 2014 Average

2 Market Study Colombia 2010-2014, July 2015, by Split Screen for German Films

(B) THEATRICAL RELEASES

TITLE DISTRIBUTOR RELEASE DATE BOX OFFICE US$ 2010 GERMAN FILMS (100% OR MAJORITY CO-PRODUCTIONS)

DIE WELLE (Ger) Cine Colombia 23.04.10 129,199 KIRSCHBLÜTEN – HANAMI (Ger) Cine Colombia 09.07.10 123,621 WOLKE 9 (Ger) Cine Colombia 30.07.10 52,628 DAS WEISSE BAND (Ger/Aut/It/Sp) Babilla Ciné 05.03.10 34,799 DIE FRAU DES ANARCHISTEN (Ger/Sp/Fr) Cineplex 26.03.10 28,707 PANDORUM (Ger/US) Cineplex 21.05.10 13,164

2010 GERMAN MINORITY CO-PRODUCTIONS

RESIDENT EVIL: AFTERLIFE (UK/Ger/US) Sony Pictures Colombia 10.09.10 3,124,133 MÄN SOM HATAR KVINNOR (Swe/Ger/Nor) Cine Colombia 30.04.10 333,553 NINJA ASSASSIN (US/Ger) Warner Bros. Colombia 29.01.10 146,524 THE CHILDREN OF HUANG SHI (Aus/Cn/Ger) Cine Colombia 28.05.10 55,554 MONGOL (Kaz/Ger/Rus/Mon) Cine Colombia 09.04.10 54,576 SÉRAPHINE (Fr/Bel/Ger) Cineplex 30.04.10 37,309 FLAMMEN & CITRONEN (Den/Cz/Ger) Cineplex 01.01.10 24,732 TRADE - WILLKOMMEN IN AMERIKA (US/Ger) Cine Colombia 26.11.10 9,187 GIGANTE (Uru/Arg/Ger/NL) Cine Colombia 19.03.10 3,420

2011 GERMAN FILMS (100% OR MAJORITY CO-PRODUCTIONS)

THE THREE MUSKETEERS (Ger/Fr/UK/US) Cine Colombia 21.10.11 1,414,817 SOUL KITCHEN (Ger/Fr/It) Babilla Ciné 15.04.11 103,441 DIE FREMDE (Ger) Cineplex 11.11.11 52,870 DIE PÄPSTIN (Ger/It/Sp) Cine Colombia 26.08.11 30,626

3 Market Study Colombia 2010-2014, July 2015, by Split Screen for German Films

2011 GERMAN MINORITY CO-PRODUCTIONS

UNKNOWN (US/Ger/UK/Fr) Warner Bros. Colombia 25.02.11 223,071 THE WORLD IS BIG AND SALVATION LURKS AROUND THE CORNER (Bul/Ger/Slvn) Cine Colombia 03.06.11 57,214 CARLOS (Fr/Ger) Cineplex 10.06.11 51,923 AJAMI (Isr/Ger/UK) Cine Colombia 15.04.11 47,560 THE HUMAN RESOURCES MANAGER (Isr/Ger/Fr) Cine Colombia 12.08.11 29,584

2012 GERMAN FILMS (100% OR MAJORITY CO-PRODUCTIONS)

RESIDENT EVIL: RETRIBUTION (Ger/Can) Sony Pictures Colombia 14.09.12 3,548,203 A DANGEROUS METHOD (Ger/Can/UK/Swz) Cineplex 22.06.12 156,098 PINA (Ger) Cine Colombia 09.03.12 80,813

2012 GERMAN MINORITY CO-PRODUCTIONS

THE VOW (US/Brz/Fr/Aus/UK/Ger) Sony Pictures Colombia 04.05.12 288,137 THE WHISTLEBLOWER (US/Can/Ger) Venus Films 09.03.12 91,995 TINKER TAILOR SOLDIER SPY (UK/Fr/Ger) Cine Colombia 20.04.12 77,619 MELANCHOLIA (Den/Swe/Fr/Ger) Babilla Ciné 30.03.12 76,601 LE HAVRE (Fin/Fr/Ger) Babilla Ciné 29.06.12 59,521 FLYPAPER (US/Ger) Cine Colombia 14.12.12 57,545 BLACK BUTTERFLIES (NL/Ger/SA) Babilla Ciné 10.12.12 46,175 PERFECT SENSE (US/Ger/Swe/Den) n/a 31.08.12 26,886 HYSTERIA (UK/Fr/Ger/Lux) n/a 31.08.12 n/a

2013 GERMAN FILMS (100% OR MAJORITY CO-PRODUCTIONS)

CLOUD ATLAS (Ger/US) Warner Bros. Colombia 01.03.13 182,649

2013 GERMAN MINORITY CO-PRODUCTIONS

HANSEL & GRETEL: WITCH HUNTERS (US/Ger) UIP Colombia 25.01.13 5,726,255 THE MORTAL INSTRUMENTS: CITY OF BONES (US/Ger) Cine Colombia 30.08.13 715,686 AMOUR (Fr/Ger/Aut) Babilla Ciné 01.03.13 252,500

4 Market Study Colombia 2010-2014, July 2015, by Split Screen for German Films

RUSH (US/UK/Ger) Cine Colombia 18.10.13 181,486 ET SI ON VIVAIT TOUS ENSEMBLE? (Fr/Ger) Cineplex 07.06.13 174,468 DEN SKALDEDE FRISØR (Den/Swe/It/Fr/Ger) Babilla Ciné 14.06.13 144,294 EN KONGELIG AFFÆRE (Den/Cz/Swe/Ger) Cineplex 22.03.13 112,770 HOLY MOTORS (Fr/Ger) Babilla Ciné 22.11.13 27,764 WADJDA (Saudi/Ger) Cineplex 13.12.13 99,782

2014 GERMAN FILMS (100% OR MAJORITY CO-PRODUCTIONS)

TARZAN 3D (Ger) Cine Colombia 16.05.14 394,942 MR. MORGAN’S LAST LOVE (Ger/Bel/Fr/US) Cine Colombia 21.08.14 98,048 ZWEI LEBEN (Ger/Nor) Cineplex 31.07.14 49,647

2014 GERMAN MINORITY CO-PRODUCTIONS

POMPEII (Can/Ger) n/a 25.04.14 590,076 THE BOOK THIEF (US/Ger) 20th Century Fox Colombia 07.03.14 523,176 THE GRAND BUDAPEST HOTEL (US/Ger) 20th Century Fox Colombia 18.07.14 409,370 THE MONUMENTS MEN (US/Ger) 20th Century Fox Colombia 21.02.14 285,640 NYMPHOMANIAC: VOLUME 1 (Den/Ger/Fr/Swe/Bel) Cineplex 28.02.14 251,618 THE LUNCHBOX (Ind/Fr/Ger) Babilla Ciné 14.08.14 116,840 LA RELIGIEUSE (Fr/Ger/Bel) Cine Colombia 06.06.14 82,691 WAKOLDA (Arg/Sp/Ger/Fr) Cine Colombia 02.05.14 71,551 NYMPHOMANIAC: VOLUME 2 (Den/Ger/Fr/Swe/Bel) Cineplex 25.04.14 68,389 A MOST WANTED MAN (UK/US/Ger) n/a 06.11.14 66,602 GUTEN TAG, RÁMON (Mex/Ger) 20th Century Fox Colombia 06.11.14 50,716

5 Market Study Colombia 2010-2014, July 2015, by Split Screen for German Films

(C) TOP 10 GERMAN FILMS IN COLOMBIA

ADMISSIONS BOX OFFICE (EUR)

RESIDENT EVIL: RETRIBUTION (2012) 788,490 2,689,543 THE THREE MUSKETEERS (2011) 321,549 1,092,241 TARZAN 3D (2014) 89,760 326,220 CLOUD ATLAS (2013) 41,988 132,603 A DANGEROUS METHOD (2012) 34,687 118,322 DIE WELLE (2010) 31,512 98,966 KIRSCHBLÜTEN - HANAMI (2010) 30,151 94,694 SOUL KITCHEN (2011) 23,509 79,856 MR. MORGAN’S LAST LOVE (2014) 22,284 81,021 PINA (2012) 17,958 61,256

Average admissions for a German film in Colombia, 2010-2014: 86,099 Average box office for a German film in Colombia, 2010-2014: EUR 292,896

6 Market Study Colombia 2010-2014, July 2015, by Split Screen for German Films

(2) DISTRIBUTORS OF GERMAN FILMS IN COLOMBIA

(A) STUDIO AFFILIATES

Sony Pictures Colombia 2012 RESIDENT EVIL: RETRIBUTION

Warner Bros. Colombia 2013 CLOUD ATLAS

(B) INDEPENDENTS

8 TITLES

Cine Colombia 2010 KIRSCHBLUTEN – HANAMI; DIE WELLE; WOLKE 9 2011 DIE PÄPSTIN; THE THREE MUSKETEERS 2012 PINA 2014 MR. MORGAN’S LAST LOVE; TARZAN 3D

5 TITLES

Cineplex 2010 DIE FRAU DES ANARCHISTEN; PANDORUM 2011 DIE FREMDE 2012 A DANGEROUS METHOD 2014 ZWEI LEBEN

2 TITLES

Babilla Ciné 2010 DAS WEISSE BAND 2011 SOUL KITCHEN

7 Market Study Colombia 2010-2014, July 2015, by Split Screen for German Films

(3) VOD AND DVD IN COLOMBIA

Colombia: DVD

US Latin America Germany Other Europe Other

Titles available in Colombia from DVD online sales platform DVDventas.com by country of origin (sample).

Latin America = Argentina and Colombia;

Other Europe = Austria; Belgium; France; Hungary; Ireland; Italy; Netherlands; Norway; Spain; Sweden and UK;

Other = Australia; Canada; Hong Kong; Israel; Japan; Kazakhstan; Korea; Lebanon; South Africa and Turkey.

Three German titles in sample: EL AMIGO ALEMÁN; HECTOR AND THE SEARCH FOR HAPPINESS; and RESIDENT EVIL: RETRIBUTION (as part of a RESIDENT EVIL box set).

8 Market Study Colombia 2010-2014, July 2015, by Split Screen for German Films

Colombia: VOD

US Latin America Germany Other Europe Other

Titles available in Colombia on the VOD service operated by Terra TV by country of origin (sample).

Latin America = Argentina; Brazil; Colombia and Mexico;

Other Europe = France; Italy; Netherlands; Spain and UK;

Other = Australia; Japan and South Africa.

Two German titles in sample: MR. MORGAN’S LAST LOVE; and TARZAN 3D.

9 Market Study Colombia 2010-2014, July 2015, by Split Screen for German Films

(4) COLOMBIA: COMMENTARY

With a population roughly equivalent to that of Spain and a fairly robust local production industry, Colombia was until recently very much a secondary market for the international film industry. But the past five years have seen startling growth in the exhibition sector. Screens have increased by 50%, admissions are up by 36% and box office by 49%. Per capita annual attendance, which stood at 0.7 in 2010, grew to almost once a year by 2014 – a 42% increase.

But it is the Hollywood majors (and, to a lesser extent, the local production industry) who have benefited most from the growth, both theatrically and on the country’s fast growing VOD market: three out of every four films opening in Colombia over the period surveyed come from North America, and such evidence as can be gleaned from the VOD operators suggests that the choice is likewise heavily slanted in favour of Hollywood and US independent producers. Much of the fare coming from the latter source consists of aggregated content made up of what used to be called ‘straight-to-video’.

Thus while more diverse tastes may gradually come to be catered for as the VOD market matures, the current early stages suggest that Colombia belongs to that list of emerging territories whose audiences, watching most of their movies at home, come to regard the mainstream-oriented VOD catalogues as the norm, with foreign and arthouse titles having little opportunity to build a following.

Certainly, growth in the online market has not just equalled but outstripped that in the theatrical sector. Data as to who is watching what remains hard to come by (although the sample analysis of the DVD market above suggests that a much broader range of titles – albeit not German ones – is available there than on VOD). But the VOD market looks like being where the money is (or will be).

The third largest country in Latin America by population (after Brazil and Mexico), Colombia comes second by percentage of internet users at 85.9% (Brazil has 86.5%) and has an estimated 12.8 million online video users, around half a million of whom, according to research by Dataxis and others, subscribe to an SVOD provider. Competition is currently rife between the two main platforms, Netflix and local operator Clarovideo (whose parent company, mobile phone company Claro, operates throughout Latin America). Netflix, which had 45,000 subscribers in Colombia by the end of its launch year (2011), was up to 535,000 by the end of last year (2014). Clarovideo has approximately half that. Prices are low – around US$5.5 (EUR 4.50) a month, only slightly more than the average price of a cinema ticket. The only thing hampering expansion is Colombia’s low connection speeds – 2.65 Mbps, compared with 3.48 Mbps in Brazil. Here, however, if the money is there, the technology will probably follow. And, for that matter, vice versa.

10 Market Study Colombia 2010-2014, July 2015, by Split Screen for German Films

(5) GERMAN FILMS IN COLOMBIA

Despite sustained growth over the past five years in both the theatrical and home entertainment sectors, Colombia remains of limited interest to European arthouse films in general and German films in particular. Hollywood films dominate the box office and the release schedules, with occasional local hits making a mark. But only one in every 10 films released is European, with an annual box-office average of 2-3%.

German films find it hard to secure a niche even in this limited market, with only those films that can ‘pass for’ American – English-language action/adventure and children’s films – regularly selling more than 20,000 tickets: the average admissions figure for a German festival or arthouse film in Colombia between 2010 and 2014 was 13,575. DAS WEISSE BAND, an arthouse hit on most markets (though less so in Latin America), sold just under 8,500 tickets in the territory. Most German films that were released (eight out of 17) went out through leading local distributor Cine Colombia, which handles the full spectrum of films, with 15-year-old independent Babilla Ciné, which claims to specialise in auteur cinema, releasing just two German titles.

On the home entertainment front, the battle for new VOD sign-ups is being driven by mainstream titles, with very occasional German films – again, mainly those that can ‘pass for’ American – on offer. Please note, however, that charts in (3) above are based on a sample of the titles on offer – a large sample, to be sure, but (although this is unlikely) a different sample might yield different results.

Colombia: Titles released by category

Festival & arthouse English-language Children's Local interest German stories Classic re-releases

11 Market Study Colombia 2010-2014, July 2015, by Split Screen for German Films

Colombia: Categories by box office

Festivals & arthouse English-language Children's Local interest German stories Classic re-releases

(6) Colombia: Sources and Acknowledgments

TradingEconomics.com, XE Currency Converter, Proimagines Colombia, European Audiovisual Observatory, Departamento Administrativo Nacional de Estadistica (DANE), Comisión Nacional de Televisión, Dataxis, Next TV LATAM, Videomind.

12 Market Study Colombia 2010-2014, July 2015, by Split Screen for German Films