Market Study FRANCE
by Split Screen Data Ltd. for German Films July 2013 FRANCE GENERAL CINEMA STATISTICS
Language French 2010 2011 2012 Location a republic in Western europe with several overseas territories and islands located on Cinemas 2,050 2,030 2,031 other continents and in the Indian, Pacific, Screens 5,478 5,464 5,465 and atlantic oceans. Metropolitan France Digital screens 1,860 3,656 5,017 extends from the Mediterranean to the 3D-capable screens 1,476 2,368 2,368 english Channel and the North Sea, and Overall capacity 1,076,538 1,085,424 1,065,512 from the rhine river to the atlantic Ocean. Admissions 206,330,000 213,793,358 203,135,574 Population 65,674,325 Per capita attendance 5.3 5.4 n/a Capital Paris (pop 2,226,096) Average ticket price (euros) 6.31 6.30 6.33 Major cities Marseille (pop 1,457,000), Active theatrical distributors 129 142 154 Lyon (pop 1,456,000), Lille (pop 1,028,000) Land surface 547,030 square kilometres (Metropolitan France) RELEASES Time zone Cet (GMt+1) Internet domain .fr Total 693 692 730 IDD +33 French 221 223 242 Currency euro US 215 209 223 GDP €2.13 trillion German (100% or majority co-prods) 15 19 12 Unemployment 10.6% German minority co-prods 39 42 28 Other European 144 152 143 Other 98 89 103 Classification is by main producing country. as a result, there is an inevitable overlap between German minority co-productions and other categories.
MARKET SHARE (admissions)
Total 206,330,000 213,793,358 203,135,574 French 73,710,000 88,630,000 82,000,000* German 100% or majority co-prods 831,000 2,550,814 1,011,596 German 100% or majority co-prods as % 0.40 1.19 0.50 German minority co-prods 7,164,000 2,746,891 3,494,796 German minority co-prods as % 3.47 1.28 1.72 *provisional
2 GerMaN FILMS – Market Study FRANCE RELEASE DETAILS
TITLE DISTRIBUTOR RELEASE ADMISSIONS DATE 2010 TOP 10
*aVatar (uS) twentieth Century Fox France 16.12.09 9,185,337 Harry POtter aNd tHe deatHLy HaLLOWS: Part 1 (uS/uk) Warner Bros. Pictures France 24.11.10 5,506,304 LeS PetItS MOuCHOIrS (Fr) europaCorp distribution 20.10.10 5,249,345 INCePtION (uS/uk) Warner Bros. Pictures France 21.07.10 4,933,551 SHrek FOreVer aFter (uS) Paramount Pictures France 30.06.10 4,625,118 aLICe IN WONderLaNd (uS) Walt disney Studios Motion Pictures (France) 24.03.10 4,533,414 tOy StOry 3 (uS) Walt disney Studios Motion Pictures (France) 14.07.10 4,353,253 CaMPING 2 (Fr) Pathé distribution 21.04.10 3,978,114 tHe tWILIGHt SaGa: eCLIPSe (uS) SNd 07.07.10 3,940,301 tHe PrINCeSS aNd tHe FrOG (uS) Walt disney Studios Motion Pictures (France) 27.01.10 3,842,600 * released in previous year(s)
2010 GERMAN FILMS (100% or majority co-productions in red )
La raFLe (Fr/Ger) Gaumont 10.03.10 2,895,810 tHe GHOSt (Fr/Ger/uk) Pathé distribution 03.03.10 1,048,701 reSIdeNt eVIL: aFterLIFe (uk/Ger/uS) Metropolitan Filmexport 22.09.10 911,560 La PrINCeSSe de MONtPeNSIer (Fr/Ger) StudioCanal 03.11.10 733,237 tOurNÉe (Fr/Ger) Le Pacte 30.06.10 507,406 SOuL kItCHeN (Ger/Fr/It) Pyramide distribution 17.03.10 281,017 FLICkaN SOM Lekte Med eLdeN (SWe/Ger) uGC distribution 30.06.10 273,459 WÜSteNBLuMe (Ger/aut) Bac Films 10.03.10 162,486 taNZtrÄuMe (Ger) Jour2Fête 13.10.10 159,369 Mr. NOBOdy (BeL/Fr/CaN/Ger) Pathé distribution 13.01.10 142,536 aJaMI (ISr/Ger/uk) ad Vitam 07.04.10 140,792 uNCLe BOONMee WHO CaN reCaLL HIS PaSt LIVeS (tHaI/Ger/Fr/SP/uk) Pyramide distribution 01.09.10 132,511 tHe COuNteSS (Fr/uS/Ger) Bac Films 21.04.10 121,318 SturM (Ger/deN/NL) europaCorp distribution 17.03.10 72,256 WIr SINd dIe NaCHt (Ger) Metropolitan Filmexport 29.12.10 60,117 eNter tHe VOId (Fr/Ger/It) Wild Bunch distribution 05.05.10 53,373 NINJa aSSaSSIN (uS/Ger) StudioCanal 10.02.10 52,917 BaL (tur/Ger) Bodega Films 22.09.10 49,500 CarLOS (Fr/Ger) Mk2 diffusion 07.07.10 45,758 NOStaLGIa de La LuZ (CHILe/Fr/Ger) Pyramide distribution 27.10.10 47,292 WICkIe uNd dIe StarkeN MÄNNer (Ger) Metropolitan Filmexport 21.07.10 41,244
GerMaN FILMS – Market Study FRANCE 3 teNGrI, Le BLeu du CIeL (Fr/Ger) French distribution 28.04.10 34,500 tHe HuMaN reSOurCeS MaNaGer (ISr/Ger/Fr) Pyramide distribution 15.12.10 33,386 au FONd deS BOIS (Fr/Ger) Les Films du Losange 13.10.10 30,699 La VIe SauVaGe deS aNIMauX dOMeStIQueS (Fr/Ger) StudioCanal 14.07.10 29,226 LeBaNON (ISr/Fr/Ger) CtV International 03.02.10 28,457** a Matter OF SIZe (ISr/Ger/Fr) Océan Films distribution 27.01.10 28,441 Le QuattrO VOLte (It/Ger/SWZ) Les Films du Losange 29.12.10 24,110 QuartIer LOINtaIN (BeL/LuX/Ger/Fr) Wild Bunch distribution 24.11.10 18,012 uNter BauerN (Ger/Fr) Zootrope Fims 16.06.10 15,867 GO Get SOMe rOSeMary (uS/Ger) Sophie dulac distribution 28.04.10 12,555 tHe LaSt StatION (Ger/ruS/uk) kinovista 08.12.10 11,400 LIFe, aBOVe aLL (Ger/Sa) arP Sélection 01.12.10 10,556 der rÄuBer (aut/Ger) aSC distribution 10.11.10 10,120 HJeM tIL JuL (NOr/Ger) Happiness distribution 08.12.10 8,830 uNter dIr dIe Stadt (Ger) Bodega Films 15.12.10 8,025 tHe WOrLd IS BIG aNd SaLVatION LurkS arOuNd tHe COrNer (BuL/Ger/SLO) Épicentre Films 09.06.10 7,492 My JOy (ukr/Ger/NL) arP Sélection 17.11.10 7,071 CHaQue JOur eSt uNe FÊte (LeB/Fr/Ger) Sophie dulac distribution 27.01.10 6,521 OrNJÄGereNS SON (SWe/Ger) Les Films du Préau 17.11.10 6,060 SHe, a CHINeSe (uk/Fr/Ger) Les Films du Paradoxe 08.09.10 5,004** dIe Frau MIt deN FÜNF eLeFaNteN (SWZ/Ger) Nour Films 13.10.10 4,903 SÜt (tur/Ger/Fr) Les acacias 22.09.10 4,633 dIOSeS (Peru/arG/Ger/Fr) Bodega Film 23.06.10 4,075 dOuBLe take (BeL/Fr/Ger) e.d. distribution 22.09.10 2,911 OrLy (Fr/Ger) Baba yaga Films 11.08.10 2,627** daS FreMde IN MIr (Ger) Jour2Fête 17.11.10 2,434 teZa (etH/Ger/Fr/uS) atlantis distribution 28.04.10 1,862 SaLaMaNdra (arG/Ger/Fr) Bodega Films 21.04.10 1,809 aLLe aNdereN (Ger) Why Not Productions 08.12.10 1,808 rOHteNBurG (Ger) kanibal Films distribution 04.08.10 1,723 WeLt aM draHt (re, Ger) Carlotta Films 06.10.10 1,167 WHOLetraIN (Ger/POL) alsace Cinémas 13.01.10 1,096 INdePeNdeNCIa (PHIL/Fr/Ger/NL) Shellac 21.04.10 1,072 der kLeINe kÖNIG MaCIuS (Ger/Fr/POL) ellipse Films 19.05.10 320 tHe NeVereNdING StOry (re, Ger/Fr/CaN) Flash Pictures 2 2 . 1 2 . 1 0 243 ** Paris figures only
4 GerMaN FILMS – Market Study FRANCE 2011 TOP 10
INtOuCHaBLeS (Fr) Gaumont 02.11.11 15,693,206 rIeN a dÉCLarer (Fr) Pathé distribution 02.02.11 8,148,204 Harry POtter aNd tHe deatHLy HaLLOWS – Part 2 (uS/uk) Warner Bros. Pictures France 13.07.11 6,535,125 tHe adVeNtureS OF tINtIN: SeCret OF tHe uNICOrN (uS) Sony Pictures releasing (France) 26.10.11 5,308,461 PIrateS OF tHe CarIBBeaN: ON StraNGer tIdeS (uS) Walt disney Studios Motion Pictures (France) 18.05.11 4,755,081 tHe tWILIGHt SaGa: BreakING daWN – Part 1 (uS) SNd distribution 16.11.11 3,558,075 rISe OF tHe PLaNet OF tHe aPeS (uS) twentieth Century Fox France 10.08.11 3,264,080 tHe kING’S SPeeCH (uk/auS) Wild Bunch distribution 02.02.11 3,085,597 PuSS IN BOOtS (uS) Paramount Pictures France 16.11.11 3,025,109 CarS 2 (uS) Walt disney Studios Motion Pictures (France) 27.07.11 2,973,544
2011 GERMAN FILMS (100% or majority co-productions in red ) kONFe reNZ der tIere (Ger) Metropolitan Filmexport 09.02.11 1,036,381 tHe tHree MuSketeerS (Ger/Fr/uk/uS) uGC distribution 12.10.11 441,260 MeLaNCHOLIa (deN/SWe/Fr/Ger) Les Films du Losange 10.08.11 415,735 a daNGerOuS MetHOd (Ger/CaN/uk/SWZ) Mars distribution 21.12.11 371,540 PINa (Ger/Fr) Les Films du Losange 06.04.11 346,243 CarNaGe (Fr/Ger/POL) Wild Bunch distribution 07.12.11 336,865 Le COCHON de GaZa (Fr/Ger/BeL) StudioCanal 21.09.11 281,084 POuLet auX PruNeS (Fr/Ger/BeL) Le Pacte 12.10.11 249,252 Je N’aI rIeN OuBLIÉ (Fr/Ger) rezo Films/Studio 37 30.03.11 217,776 Le HaVre (FIN/Fr/Ger) Pyramide distribution 21.12.11 141,227 uN aMOur de JeuNeSSe (Fr/Ger) Les Films du Losange 06.07.11 123,652 tHe GruFFaLO (uk/Ger) Les Films du Préau 19.10.11 120,200 CaVe OF FOrGOtteN dreaMS (uS/Fr/Ger/CaN) Metropolitan Filmexport 31.08.11 116,262 NICOStratOS, Le PÉLICaN (Fr/Ger) Warner Bros. Pictures France 29.06.11 108,460 daS SaNdMÄNNCHeN – aBeNteuer IN trauMLaNd (Ger/Fr) Bac Films 09.02.11 92,551 HaNNa (uS/uk/Ger) Sony Pictures releasing France 06.07.11 87,964 LOurdeS (at/Fr/Ger) Sophie dulac distribution 27.07.11 73,287 dIe FreMde (Ger) Wild Bunch distribution 20.04.11 70,764 MICHeL PetruCCIaNI, BOdy aNd SOuL (Fr/Ger/It) Happiness distribution 17.08.11 46,804 SNaBBa CaSH (SWe/deN/Ger) Mk2 diffusion 30.03.11 46,134 SHaHada (Ger) Memento Films distribution 26.01.11 43,883 La SOLItudINe deI NuMerI PrIMI (It/Ger/Fr) Le Pacte 04.05.11 43,497 deeP eNd (re, uk/Brd/uS) Carlotta Films 13.07.11 38,548 uNa VIta traNQuILLa (Fr/It/Ger) Bellissima Films 03.08.11 31,927 MedIaNeraS (arG/Ger/SP) Jour2Fête 01.06.11 30,434 POSt-MOrteM (CHL/Ger/MeX) Memento Films distribution 16.02.11 30,259 Na Putu (BOS/Ger/aut/CrO) diaphana distribution 09.02.11 26,395
GerMaN FILMS – Market Study FRANCE 5 PIaNOMaNIa (aut/Ger) Jour2Fête 05.01.11 24,337 aN uNS GLauBt GOtt NICHt MeHr (re, at/Brd/SWZ)* Le Pacte 30.11.11 23,744* WeLCOMe IN VIeNNa (re, at/Brd/SWZ)* Le Pacte 30.11.11 23,744* WOHIN uNd ZurÜCk – SaNta Fe (re, at/Brd/SWZ)* Le Pacte 30.11.11 23,744* kINSHaSa SyMPHONy (Ger) Hévadis Films 14.09.11 23,507** WOMeN WItHOut MeN (Ger/at/Fr) kMBO 13.04.11 22,758 SVet-akÉ (kyrG/Fr/Ger/NL) Zed 02.03.11 21,018 daS LIed VON deN ZWeI PFerdeN (Ger) Jupiter Communications 13.07.11 20,745 MetrOPOLIS (re, Ger) Mk2 diffusion 19.10.11 20,398 JOHN raBe (Ger/Fr/CHI) albany Films/aramis Films 27.04.11 19,127 tHe HuNter (Ira/Ger) Sophie dulac distribution 16.02.11 15,155 a tOrINÓ LÓ (HuN/Fr/Ger/SWZ) Sophie dulac distribution 30.11.11 15,066 SkOONHeId (Sa/Fr/Ger) Équation 12.10.11 14,397 CIrkuS COLuMBIa (BOS/Fr/Ger/uk/SLO/BeL) Happiness distribution 23.03.11 12,931 ICH WILL dOCH Nur, daSS IHr MICH LIeBt (re) (Brd) Carlotta Films 20.04.11 12,911 tHe Future (Ger/uS) Haut et Court distribution 17.08.11 9,695 PLaStIC PLaNet (at/Ger) Zootrope Films 06.04.11 8,365 daS LetZte SCHWeIGeN (Ger) distriB Films 27.04.11 7,129 SLOVeNka (SLV/Ger/Ser/CrO) Épicentre Films 02.02.11 6,783 LudWIG (re, It/Brd/Fr) Les acacias 03.08.11 6,351 der FaLL CHOdOrkOVSky (Ger) Happiness distribution 09.11.11 6,150 CONtraCOrrIeNte (Per/COL/Fr/Ger) Outplay 23.11.11 6,055 autOBIOGraFIa LuI NICOLae CeauSeSCu (rOM/Ger) Mandragora International 13.04.11 5,878 NOIr OCeaN (BeL/Fr/Ger) eurozoom 22.06.11 5,734 tHe BaLLad OF GeNeSIS aNd Lady Jaye (uS/Ger/uk/NL/BeL/Fr) Épicentre Films 26.10.11 5,109 eL BuLLI: COOkING IN PrOGreSS (Ger) Zootrope Films 12.10.11 4,392 GIGaNte (urG/Ger/arG) Océan Films 27.04.11 3,220 aLICe (re, CZ/uk/Brd/SWZ) Mission 07.09.11 2,624 La LISIÈre (Fr/Ger) Zootrope Films 27.04.11 2,463 BeyONd tHIS PLaCe (SWZ/Ger) Nour Films 12.10.11 1,100 dIe BLeCHtrOMMeL (re, Brd/Fr) tamasa distribution 10.08.11 1,049 L.a. ZOMBIe (uS/Ger/uk) Outplay 07.12.11 506 Water MakeS MONey (Ger) La Mare au Canards 23.03.11 331** uNe trOP BruyaNte SOLItude (Fr/Ger/CZ) accatone distribution 16.11.11 293 *released as a trilogy. admission figure covers all three films **Paris and suburbs only
6 GerMaN FILMS – Market Study FRANCE 2012 TOP 10
SkyFaLL (uS/uk) Sony Pictures releasing (France) 24.10.12 6,827,640 ICe aGe: CONtINeNtaL drIFt (uS) twentieth Century Fox France 27.06.12 6,625,903 Sur La PISte du MarSuPILaMI (Fr) Pathé distribution 04.04.12 5,303,217 La VerIte SI Je MeNS! 3 (Fr) Mars distribution 01.02.12 4,613,791 tHe aVeNGerS (uS) Walt disney Studios Motion Pictures (France) 25.04.12 4,499,613 tHe dark kNIGHt rISeS (uS/uk) Warner Bros. Pictures France 25.07.12 4,418,240 tHe tWILIGHt SaGa: BreakING daWN – Part 2 (uS) SNd 14.11.12 4,362,480 aStÉrIX et OBÉLIX: au SerVICe de Sa MaJeStÉ (Fr) Wild Bunch distribution 17.10.12 3,754,598 MadaGaSCar 3: eurOPe'S MOSt WaNted (uS) Paramount Pictures France 06.06.12 3,412,055 Le PrÉNOM (Fr/BeL) Pathé distribution 25.04.12 3,340,231
2012 GERMAN FILMS (100% or majority co-productions in red ) tI Nker taILOr SOLdIer SPy (uk/Fr/Ger) StudioCanal 08.02.12 632,448 aMOur (Fr/Ger/at) Les Films du Losange 24.10.12 619,650 reSIdeNt eVIL: retrIButION (Ger/CaN) Metropolitan Filmexport 26.09.12 519,415 NIkO 2 – LeNtÄJÄVeLJekSet (FIN/deN/Ire/Ger) Bac Films 28.11.12 440,320 2 dayS IN NeW yOrk (Fr/Ger/BeL) rezo Films 28.03.12 438,793 BarBara (Ger) Pyramide 02.05.12 291,284 tHe VOW (uS/BrZ/Fr/auS/uk/Ger) Sony Pictures releasing (France) 16.05.12 287,364 eN kONGeLIG aFFÆre (deN/CZ/SWe/Ger) Jour2Fête/Chrysalis Films 21.11.12 202,995 HOLy MOtOrS (Fr/Ger) Les Films du Losange 04.07.12 189,963 tHe GruFFaLO (uk/Ger) Les Films du Préau 17.10.12 153,583 eLLeS (Fr/POL/Ger) Haut et Court distribution 01.02.12 110,001 taBu (POr/Ger/BrZ/Fr) Shellac 05.12.12 102,987 StreetdaNCe 3d (uk/Ger/It) Metropolitan Filmexport 09.05.12 101,762 der MONdMaNN (Ger/Fr/Ire) Le Pacte 19.12.12 71,214 FauSt (ruS/Ger) Sophie dulac distribution 20.06.12 60,420 aLMaNya – WILLkOMMeN IN deutSCHLaNd (Ger) eurozoom 30.05.12 44,471 ÜBer uNS daS aLL (Ger) Sophie dulac distribution 18.04.12 42,049 aNONyMOuS (uk/Ger) Sony Pictures releasing (France) 04.01.12 41,399 Sur La PLaNCHe (MOr/Fr/Ger) Épicentre Films 01.02.12 31,906 BaByCaLL (NOr/Ger/SWe) Jour2Fête 02.05.12 22,664 aLÖIS NeBeL (CZ/Ger/SVk) arP Sélection 14.03.12 19,147 IM aLter VON eLLeN (Ger) Films sans Frontières 04.01.12 12,321 deN SkaLdede FrISØr (deN/Fr/It/SWe/Ger) Les Films du Losange 19.12.12 11,368 HaLt auF FreIer StreCke (Ger) Sophie dulac distribution 04.04.12 8,408 GerHard rICHter – PaINtING (Ger) Pretty Pictures 06.06.12 7,610 deSPaIr (re, Ger/Fr) Carlotta Films 28.03.12 7,095 BI, dON’t Be aFraId (VIet/Fr/Ger) acrobates Films 14.03.12 5,480
GerMaN FILMS – Market Study FRANCE 7 BLaCk ButterFLIeS (NL/Ger/Sa) Zootrope Films 22.02.12 5,214 SHarQIya (ISr/Fr/Ger) aSC distribution 07.11.12 4,438 GeLeCek uZuN Surer (tur/Ger/Fr) arizona Films 18.04.12 3,315 tÖte MICH (Ger/Fr/SWZ) Les Films du Losange 25.04.12 2,795 PLayOFF (Ger/ISr/Fr) Wild Bunch distribution 04.07.12 2,750 HOuSe OF BOyS (LuX/Ger) Outplay 07.11.12 2,657 tHe GreeN WaVe (Ger) distrib Films 18.01.12 2,184 GIrIMuNHO (BrZ/SP/Ger) damned distribution 15.08.12 2,056 SeNtadOS FreNte aL FueGO (CHILe/Ger) arizona Films 22.08.12 1,800 aurOra (rOM/Fr/SWZ/Ger) Shellac 21.03.12 1,635 MarIeke, MarIeke (BeL/Ger) kMBO 29.08.12 1,025 ICH BIN eINe terrOrIStIN (Fr/POL/Ger) kanibal Films distribution 06.06.12 330 ParaISO (Peru/Ger/SP) JML distribution 25.07.12 86
SALES AGENTS FOR GERMAN FILMS RELEASED IN FRANCE (not including re-releases) aLLe aNdereN Global Screen aLMaNya – WILLkOMMeN IN deutSCHLaNd Beta Cinema BarBara the Match Factory a daNGerOuS MetHOd HanWay Films eL BuLLI: COOkING IN PrOGreSS autlook Filmsales der FaLL CHOdOrkOVSky rezo Films dIe FreMde Global Screen daS FreMde IN MIr Global Screen tHe Future the Match Factory GerHard rICHter – PaINtING the Match Factory tHe GreeN WaVe Visit Films HaLt auF FreIer StreCke the Match Factory IM aLter VON eLLeN the Match Factory JOHN raBe Beta Cinema kINSHaSa SyMPHONy C Major entertainment der kLeINe kÖNIG MaCIuS Global Screen kONFereNZ der tIere timeless Films tHe LaSt StatION the Little Film Company daS LetZte SCHWeIGeN Global Screen daS LIed VON deN ZWeI PFerdeN atrix Films LIFe, aBOVe aLL Global Screen der MONdMaNN Le Pacte PINa HanWay Films PLayOFF Wild Bunch reSIdeNt eVIL: retrIButION Sony Pictures Global rOHteNBurG Lightning entertainment daS SaNdMÄNNCHeN – aBeNteuer IN trauMLaNd Bac Films SHaHada Memento Films International SOuL kItCHeN the Match Factory
8 GerMaN FILMS – Market Study FRANCE SturM trustNordisk taNZtrÄuMe Films Boutique tHe tHree MuSketeerS Summit entertainment tÖte MICH Les Films du Losange ÜBer uNS daS aLL Global Screen uNter BauerN recreation uNter dIr dIe Stadt the Match Factory Water MakeS MONey kern Filmproduktion* WHOLetraIN Global Screen WICkIe uNd dIe StarkeN MÄNNer timeless Pictures WIr SINd dIe NaCHt Celluloid dreams WOMeN WItHOut MeN Coproduction Office WÜSteNBLuMe the Match Factor * production company
TELEVISION AND VIDEO
Launched in 1931, French television is one of the most highly regulated in europe, coming under the supervision of the Conseil Supérieur de l’audiovisuel. But it is also one of the most forward looking, vying with the uk to be in the forefront of delivering tV entertainment via new channels and platforms. In terms of overall choice, France comes third in europe with 833 channels, after Spain (1,262) and Italy (1,109) but comfortably ahead of the uk (695) and Germany (568). as in most european countries, French television is provided by a public broadcaster – formerly a number of separate units but a single company, France télévisions, since February 2010 – and an array of private companies most of them delivering their programming as digital terrestrial television (dtt, or tNt – télévision Numérique terrestre – as it is known in France). In terms of audience share, the free-to-air dtt channels are catching up with the state broadcaster at a rate of around 2% a year. But, although they get good audiences, the smaller companies are finding it hard to generate enough revenue to stay on air; indeed, one of the original champions of dtt programming, Canal J, went off air in 2009. the four main channels account for over 60% of the market: tF1 for around 23%, France 2 for around 18% and M6 and France 3 for around 10% each. No other channel of the dozen or so important enough to be measured gets a share of much over 3% and half of them less than 2%.
MAIN FRENCH CHANNELS’ AUDIENCE SHARE, 2011- 2012 (as a %) 2011 2012
TF1 22.8 22.6 France 2 17.0 14.4 M6 10.5 11.3 France 3 10.1 9.1 France 5 3.1 3.6 TMC 3.4 3.6 Canal + 3.3 3.5 W9 3.2 3.2 Direct 8 2.5 2.9 NRJ 12 2.4 2.6
GerMaN FILMS – Market Study FRANCE 9 AVAILABLE CHANNELS
Adult 39 Children 31 News 60 Local 21 Lifestyle 21 Music 67 Film 47 Sport 56 Other 491 Total 833 two facts sum up the paradoxes of the French television market. On the one hand, there are a lot of laws: recent legislation barred public broadcaster France télévisions from showing advertise - ments between 8.00pm and 6.00am (an attempt to block advertising during the remaining hours was postponed after intensive lobbying by the industry but can be expected to happen eventually). On the other hand, there is a lot of innovation: 10 million or more French homes receive their television over an adSL (broadband) line, putting France well ahead of the european pack in this respect. the sending of tV signals to handheld devices (mobile phones or tablets) is also a growth sector.
Given the close links between French tV and the French cinema business – tV companies are obliged by law to invest a certain amount of their revenue in film production – films play a significant part in the television business. But, with a very robust (and robustly subsidised) national film industry and a strong sense of film culture, the space left over after the demand for French and Holly - wood films has been met is fairly limited. a complete survey of films screened on French television would be impossible, but we believe that a snapshot of three of the top French movie channels provides a pretty clear picture of what is on offer to ‘mainstream’ subscribers: much as in theatres, a mixture of French and american movies, with a few library titles to fill the off-peak hours. all channels repeat their main titles three or more times over a one-week period.
Snapshot: Country of origin of films on three French movie channels*
CinéCinéma Premier CinéCinema Classic Orange Cine Novo
France 17 19 10 US 16 7 11 German 0 0 0 UK 4 5 1 Italy 0 13 1 Other European 2 2 3 Other 0 0 2 Total 39 46 28
*dates surveyed: april 11-17, 2013. Channels surveyed: two of the half-dozen Vivendi-owned CinéCinéma channels, CinéCinéma Premier and CinéCinéma Classic (the latter having close links with the Cinémathèque Française), plus mobile phone provider Orange’s ‘arthouse’ channel Cine Novo, which features several hours of non-film programming daily. No German films or co-pro - ductions were screened on any channel surveyed.
On other channels – free-to-air or subscriber-based – surveyed over the same seven-day period by French website Cinefil.com, the picture was much the same, although slightly more nuanced by the inclusion of Franco-German cultural channel arte in the mix:
10 GerMaN FILMS – Market Study FRANCE US 54 France 41 German 3 UK 7 Other European 6 Other 4
Germany was represented by three films, one on Canal+, BarBara; and two on arte: GerHard rICHter – PaINtING and silent classic der StudeNt VON PraG. as for the non-tV ancillary business, France came somewhat late to home-video – in the early years, when rental was booming and sell-through beginning to take off, the country lagged behind – and French audiences were initially slow to embrace the idea of buying dVds and Blu-ray discs to an extent found in the other two european market leaders, Germany and the uk. It remains, however, a very large market, of which the small slice that will always be the lot of a non-French-speaking/non-Hollywood supplier of product, can still be an attractive proposition.
Figures published by the International Video Federation in its 2012 annual report give the following basic statistics:
BASIC DVD AND BLU-RAY STATISTICS 2009 2010 2011
Number of DVD households 19,200,000 19,300,000 19,400,000 Number of Blu-ray households 390,000 970,000 2,300,000 Retail DVD units sold (millions) 89.3 86.8 76.0 Retail Blu-ray units sold (millions) 6.2 10.2 10.7 Average DVD retail price (in euros) 14.30 13.97 13.80 Average Blu-ray retail price (in euros) 20.33 21.30 21.12 according to the Centre National du Cinéma et de l’Image animée in March 2013, using figures which are both more recent and go into much greater depth than those of the IVF, the physical dis - tribution of dVd and Blu-ray units has declined by 25.2% in France since 2009 (when the CNC’s previous report was published) but still accounted for 85% of the ancillary market, leaving just 13% for the emerging phenomenon of VOd. Most of the drop was caused by a decline in dVd sales; Blu-ray sales increased slightly, but not enough to offset the dVd trend.
ANCILLARY TURNOVER BY BUSINESS TYPE (millions) 2010 2011 2012
DVD turnover €1,211.68 €1,108.72 €892.59 DVD units sold 134.4 116.18 105.86 Blu-ray turnover €173.74 €204.66 €223.69 Blu-ray units sold 9.69 12.58 14.09 ancillary sales as a whole were down 11.2% over the three-year period, with price reductions more or less across the board in an effort to slow the decline. the only real exception was dVd back- catalogue prices, suggesting that it is still a seller’s market for those retailers supplying hard-core film fans. as for content, the message is broadly the same as for theatrical and television: French and uS films vie for the lead, with the latter well ahead on the home-entertainment front.
VOd is certainly a growth sector, with the CNC identifying 75 current suppliers (not all of them, of course, film channels).
GerMaN FILMS – Market Study FRANCE 11 VOD PLATFORMS IN FRANCE (not including sub-channels)
613tV Coach Club Iguane MySkreen Vidéo@volonté aBCtek disney Channel avant Première Illikopresto MytF1VOd Viewster academy Vidéo disneytek imineo MyZen.tV VOd Virgin Média acetrax Movies dissidenz INa NC 3d VOd Mangas arte VOd Éditions Montparnasse itunes Pass Cinéma Vodeo tV Bangoo europa Film treasures kZPlay Playstation Boutique Vidéo Vodexa BBox VOd FilmotV La VOd Orange Pluzz VOd VOdMania Boomerang Films d’afrique Lardux Pointligneplan Wakanim.tV CanalPlay VOd Films&documentaires.com Ludo Purescreens Warner Bros VOd Carlotta VOd Game One Music MCS VOd ShortstV VOd XBox Vidéo Ciné-archives Gongvision Medici.tV Sundance Channel Zaoza Cinéma(s) à la demande Google Play MegaVOd tennis Play Zooloo kids Clapfeeder Gulli VOd Mezzo VOd universciné Classica Harmattan tV Mouviz Vidéofuture Club Vidéo I-Concerts Mubi Vidéo unlimited
It is, however, hard to be sure what exactly is meant by VOd in a market as developed as the French one. Most streaming platforms also sell dVds and Blu-ray discs online in transactions which are just like any other online purchase. and subscription television companies allow subscribers to view a film over a 48-hour period for a small extra payment in exactly the same way as do streaming video suppliers. Finally, platforms labeled as VOd often include a ‘buy’ option, putting them in the same business as the many retail internet portals. It is, therefore, not always easy to say where tV stops and VOd begins, or which retailers should be counted as dVd retailers and which as on-demand suppliers. detailed analysis by country of origin of the dVds and Blu-ray discs sold in France is simply not available. However, the same process which governs the more traditional ancillary markets – a film receives a theatrical window, thereby generating ancillary demand and making a home-video release viable – shows every sign of also happening on the VOd market. Price structures are also sometimes puzzling, suggesting that, once a subscriber has signed up, prices are no longer sensitive. It can also be cheaper to buy a dVd version of a title than it is to rent or stream the same title.
Of the 79 German films (not including minority co-productions) released in France over the past five years, about a third (28) are available online. Prices below were correct at time of writing and are in euros, with rental prices first and retail prices in brackets.
VOD AVAILABILITY OF GERMAN FILMS RELEASED THEATRICALLY IN FRANCE BETWEEN 2008 AND 2012 LISTED BY AVAILABILITY (number of sites)
Title CanalPlay FilmoTV imineo iTunes universciné vidéo@volonté Vidéofutur VirginMedia
PINa 3.99 (7.99) 3.99 3.99 (7.99) 3.99 (7.99) 2.99 (9.99) dIe WeLLe 4.99 (7.99) 3.99 (9.99) 0.99 (5.99) 4.99 (9.99) 4.99 (9.99) (14.99) JOHN raBe 3.99 (7.99) 3.99 3.99 3.99 (7.99) 2.99 daS SaNdMÄNNCHeN 3.99 (7.99) 3.99 (9.99) 3.99 (7.99) 2.99(9.99) (14.99) aLMaNya: WILLkOMMeN IN deutSCHLaNd 4.99 (13.99) 3.99 (9.99) 3.99 (9.99) 3.99 (9.99)
12 GerMaN FILMS – Market Study FRANCE Title CanalPlay FilmoTV imineo iTunes universciné vidéo@volonté Vidéofutur VirginMedia a daNGerOuS MetHOd (12.99) (9.99) (7.99) (9.99) dIe FreMde (9.99) (13.99) 3.99 (7.99) (7.99) JaSPer uNd daS LIMONadeNkOMPLett (9.99) 3.99 (7.99) (7.99) (9.99) PLayOFF 5.99 (13.99) 4.99 4.99 (9.99) 4.99 (13.99) BarBara (13.99) (13.99) (14.99) eL BuLLI: COOkING IN PrOGreSS 3.99 (9.99) 3.99 (13.99) (9.99) daS LetZte SCHWeIGeN 4.99 (13.99) 3.99 4.99 (13.99) SHaHada 3.99 3.99 (7.99) 3.99 (9.99) SOuL kItCHeN (9.99) (10.99) ÜBer uNS daS aLL 3.99 (13.99) 4.99 (19.99) VIer MINuteN 3.99 3.99 (9.99) daS WeISSe BaNd 3.99 (7.99) 3.99 2.99 (7.99) 3.99 (7.99) der FaLL CHOdOrkOVSky 3.99 tHe Future 4.99 (14.99) GeLIeBte CLara 4.99 JerICHOW 4.99 (14.99) kINSHaSa SyMPHONy 3.99 (7.99) kONFereNZ der tIere (7.99) PaNdOruM (13.99) reSIdeNt eVIL; retrIButION 3.99 (13.99) rOHteNBurG 2.99 (13.99) tHe tHree MuSketeerS (7.99) yeLLa 4.99 (14.99)
GENERAL NOTES around 700 films a year are released in France – nearly 14 a week or two a day – which means that, even with some of the highest cinema-going figures in europe, France is a difficult market into which to release a film without the obvious marketing hooks of a major star, some very high-end action or a director with an international reputation. the last-named is worth stressing, since directors count for a great deal in the French cinema business, where the possessory credit – ‘un film de…’ – is more or less obligatory. this trilogy of recommendations is reflected in the list of German films which have sold over 100,000 tickets in France over the past five years, putting them in the top third of box-office performers.
On the stars-and-action front, top marks have gone to the reSIdeNt eVIL franchise, tHe INterNatIONaL and tHe tHree MuSketeerS. German or German-produced auteurs recognised by the French cinema-going public include Michael Haneke (daS WeISSe BaNd and aMOur), Wim Wenders (PINa), Fatih akin (SOuL kItCHeN), with Christian Petzold also finding a place on the list with the 2012 release BarBara, which sold almost 300,000 tickets. the only other category in which it has recently been possible for German films to make a mark at the French box office has been in the children’s sector, with der MONdMaNN, kONFereNZ der tIere and films featuring Hexe Lilli and baby dinosaur umbel (known as Impy in both english and French) have performed well. Of the remaining 80 or so German films released in France since 2008, dIe WeLLe is virtually alone in bagging a substantial audience without having a star, lots of action sequences, an esteemed director or a cute little animal to its name.
GerMaN FILMS – Market Study FRANCE 13 Given the close ties between French television and the French film industry (see above), television is a difficult market for non-French and non-Hollywood film to crack. as a result, German films are more or less absent from the main free-to-air channels (with the exception of arte), and sparsely represented on the key pay-to-view ones. the French dVd market is, like that in most developed countries, in decline, while VOd in all its forms is still responsible for less than 15% of the non-theatrical market. What is more, the VOd market is close to saturation, with 75 different platforms on offer. the most likely outcome seems to be a polarisation which will mirror the theatrical market. a few major distributors are likely to account for most of the market – the top 18 theatrical distributors sold 90% of the tickets in 2012, leaving the remaining 138 companies, many of them distinctly boutique operations, to divide up the rest.
On the VOd market, establishing a name seems to have been the main priority, with those that are already recognisable – such as Canal+, Orange and itunes – having a clear advantage. Interestingly, this seems more important than price competitiveness, suggesting that customers sign on for one or perhaps two platforms, rather than shop around for the one with the cheapest titles. It is probably this combination of saturation and major player dominance that led uS VOd giant Netflix to conclude that the French VOd market was of little interest.
Sources: Institute National de la Statistique et des Études Économiques (National Institute of Statistics and economic Studies), World Bank, tradingeconomics.com, european audiovisual Observatory, Médiametrie, Centre National du Cinéma et de l’Image animée (CNC), allocine.fr, Le Film Français, voirunfilm.com, cinefil.com, International Video Federation, Ciné-chiffres, Split Screen data Ltd., Picture credits page 1 and 2: tuBS europe on the globe/wikimedia
14 GerMaN FILMS – Market Study FRANCE