Congressional Record—Senate S5136
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Deflated: the Strategic Impact of the “Deflategate” Scandal on the NFL and Its Golden Boy
Volume 6 2017 www.csscjournal.org ISSN 2167-1974 Deflated: The Strategic Impact of the “Deflategate” Scandal on the NFL and its Golden Boy Michael G. Strawser Stacie Shain Alexandria Thompson Katie Vulich Crystal Simons Bellarmine University Abstract In January 2015, the Indianapolis Colts informed the National Football League of suspicion of ball deflation by the New England Patriots in a playoff game. What followed was a multi-year battle between the NFL, a “model” franchise, and one of the league’s most polarizing players, Tom Brady. This case study details what would affectionately become Deflategate through the lens of agenda setting and primarily image restoration theories and contains an analysis of the public relations process. Keywords: NFL; Deflategate; Tom Brady; New England Patriots; image restoration; agenda setting Introduction Not. Another. Scandal. Football fans across the country could almost hear those words coming from National Football League Commissioner Roger Goodell’s mouth moments after the “Deflategate” scandal broke in January 2015. Goodell and the NFL had barely recovered from the 2014 Rice video and its aftermath—which included strengthening the league’s domestic To cite this article Strawser, M. G., Shain, S., Thompson, A., Vulich, K., & Simons, C. (2017). Deflated: The strategic impact of the “Deflategate” scandal on the NFL and its golden boy. Case Studies in Strategic Communication, 6, 62-88. Available online: http://cssc.uscannenberg.org/wp-content/uploads/2018/01/v6art3.pdf Strawser et al. Deflated violence policy, promising to better educate its players about domestic violence, suspending Rice (who was released by the Baltimore Ravens Sept. -
Super Bowl XLVIII on FOX Broadcast Guide
TABLE OF CONTENTS MEDIA INFORMATION 1 PHOTOGRAPHY 2 FOX SUPER BOWL SUNDAY BROADCAST SCHEDULE 3-6 SUPER BOWL WEEK ON FOX SPORTS 1 TELECAST SCHEDULE 7-10 PRODUCTION FACTS 11-13 CAMERA DIAGRAM 14 FOX SPORTS AT SUPER BOWL XLVIII FOXSports.com 15 FOX Sports GO 16 FOX Sports Social Media 17 FOX Sports Radio 18 FOX Deportes 19-21 SUPER BOWL AUDIENCE FACTS 22-23 10 TOP-RATED PROGRAMS ON FOX 24 SUPER BOWL RATINGS & BROADCASTER HISTORY 25-26 FOX SPORTS SUPPORTS 27 SUPERBOWL CONFERENCE CALL HIGHLIGHTS 28-29 BROADCASTER, EXECUTIVE & PRODUCTION BIOS 30-62 MEDIA INFORMATION The Super Bowl XLVIII on FOX broadcast guide has been prepared to assist you with your coverage of the first-ever Super Bowl played outdoors in a northern locale, coming Sunday, Feb. 2, live from MetLife Stadium in East Rutherford, NJ, and it is accurate as of Jan. 22, 2014. The FOX Sports Communications staff is available to assist you with the latest information, photographs and interview requests as needs arise between now and game day. SUPER BOWL XLVIII ON FOX CONFERENCE CALL SCHEDULE CALL-IN NUMBERS LISTED BELOW : Thursday, Jan. 23 (1:00 PM ET) – FOX SUPER BOWL SUNDAY co-host Terry Bradshaw, analyst Michael Strahan and FOX Sports President Eric Shanks are available to answer questions about the Super Bowl XLVIII pregame show and examine the matchups. Call-in number: 719-457-2083. Replay number: 719-457-0820 Passcode: 7331580 Thursday, Jan. 23 (2:30 PM ET) – SUPER BOWL XLVIII ON FOX broadcasters Joe Buck and Troy Aikman, Super Bowl XLVIII game producer Richie Zyontz and game director Rich Russo look ahead to Super Bowl XLVIII and the network’s coverage of its seventh Super Bowl. -
Rob Ninkovich, Linebacker
2013 NEW ENGLAND PATRIOTS FEATURE CLIPS Table of Contents Chairman and CEO Robert Kraft .......................................................................................................................... 3 Head Coach Bill Belichick ..................................................................................................................................... 6 LS Danny Aiken .................................................................................................................................................. 11 P Ryan Allen ....................................................................................................................................................... 13 WR Danny Amendola .......................................................................................................................................... 15 CB Kyle Arrington ................................................................................................................................................ 17 RB LeGarrette Blount .......................................................................................................................................... 20 RB Brandon Bolden ............................................................................................................................................ 22 WR Josh Boyce ................................................................................................................................................... 24 DE Michael Buchanan ........................................................................................................................................ -
How Infectious Was #Deflategate? Megan Eberle University of Wisconsin-La Crosse, [email protected]
Spora: A Journal of Biomathematics Volume 1 | Issue 1 Article 5 2015 How Infectious Was #Deflategate? Megan Eberle University of Wisconsin-La Crosse, [email protected] Eric A. Eager University of Wisconsin-La Crosse, [email protected] James Peirce University of Wisconsin-La Crosse, [email protected] Follow this and additional works at: https://ir.library.illinoisstate.edu/spora Part of the Applied Mathematics Commons Recommended Citation Eberle, Megan; Eager, Eric A.; and Peirce, James (2015) "How Infectious Was #Deflategate?," Spora: A Journal of Biomathematics: Vol. 1: Iss.1, . DOI: https://doi.org/10.30707/SPORA1.1Eberle Available at: https://ir.library.illinoisstate.edu/spora/vol1/iss1/5 This Mathematics Research is brought to you for free and open access by ISU ReD: Research and eData. It has been accepted for inclusion in Spora: A Journal of Biomathematics by an authorized editor of ISU ReD: Research and eData. For more information, please contact [email protected]. How Infectious Was #Deflategate? Megan Eberle1, Eric Eager1,*, James Peirce1 *Correspondence: Abstract Prof. Eric Eager, In mid-January 2015 the National Football League (NFL) started an investigation into Dept. of Mathematics, UWL whether the New England Patriots deliberately deflated the footballs used during their AFC 1725 State St., La Crosse, WI Championship win. Like an infectious disease, the initial discussion regarding Deflategate 54601, grew rapidly on social media sites in the days after the release of the story, only to slowly USA dissipate as interest in the NFL waned following the completion of its season. We apply a [email protected] simple epidemic model for the infectiousness of the Deflategate news story. -
A Gateway for Everyone to Believe: Identity, Disaster, and Football in New Orleans
University of New Orleans ScholarWorks@UNO University of New Orleans Theses and Dissertations Dissertations and Theses Summer 8-6-2013 A Gateway for Everyone to Believe: Identity, Disaster, and Football in New Orleans Brandon D. Haynes University of New Orleans, [email protected] Follow this and additional works at: https://scholarworks.uno.edu/td Part of the Regional Sociology Commons, Sociology of Culture Commons, Sports Studies Commons, and the Urban Studies and Planning Commons Recommended Citation Haynes, Brandon D., "A Gateway for Everyone to Believe: Identity, Disaster, and Football in New Orleans" (2013). University of New Orleans Theses and Dissertations. 1712. https://scholarworks.uno.edu/td/1712 This Dissertation is protected by copyright and/or related rights. It has been brought to you by ScholarWorks@UNO with permission from the rights-holder(s). You are free to use this Dissertation in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s) directly, unless additional rights are indicated by a Creative Commons license in the record and/ or on the work itself. This Dissertation has been accepted for inclusion in University of New Orleans Theses and Dissertations by an authorized administrator of ScholarWorks@UNO. For more information, please contact [email protected]. A Gateway for Everyone to Believe Identity, Disaster, and Football in New Orleans A Dissertation Submitted to the Graduate Faculty of the University of New Orleans in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Urban Studies by Brandon D. -
Pollard on a Snowy January Day in Foxboro, Massachusetts the New Engl
Commonwealth of Massachusetts vs. Bernard “Cheap Shot” Pollard On a snowy January day in Foxboro, Massachusetts the New England Patriots and Baltimore Ravens played for the right to participate in the NFL’s 2016 Super Bowl. The teams had a rather acrimonious recent history, and on this occasion the two teams were locked in a fierce back-and-forth struggle. The game was made even more intense by the late season reacquisition by the Ravens of Bernard Pollard and the acquittal and re-signing of Aaron Hernandez by the Patriots. Late in the 4th quarter, the Ravens went on a 99-yard drive, capped by a 17-yard Ray Rice (shockingly re-signed midseason) touchdown run that put Baltimore ahead 30-24. With 1:17 remaining, the Pats drove the field for what could be the winning touchdown. A Gronkowski catch placed the ball on the Ravens’ 4-yard line, and after two incomplete passes, it remained 3rd and goal with 18 seconds left in the contest. On third down, Patriots QB Tom Brady rolled out to his right, and Ravens safety Bernard Pollard pursued him. Finding nobody open, Brady threw the ball away. Still continuing to run at the QB, Pollard blasted Brady with a head-to-head hit some 3.2 seconds after the whistle blew. Brady collapsed to the ground in a heap, unconscious and very obviously hurt. While Bernard Pollard did his rendition of the ‘Ray Lewis Shake,’ paramedics rushed to Brady’s side, only to discover him bleeding and unresponsive. They carefully carted him from the playing field. -
Honor's Thesis.Docx
The National Football League: Adjusting to a New Era An Honor’s Thesis by Zachary Kandel Warrington College of Business Administration University of Florida December 10, 2013 ACADEMIC ABSTRACT The National Football League is the most popular professional sports league in the United States and has deeply entrenched itself into American society. Each of its 32 teams has built enormous followings which support the billions of dollars of revenue brought in each year. Events like the Super Bowl have had profound effects on the economy and have created influential cultural icons. The NFL has demonstrated impressive staying power and seems poised to remain a centerpiece in the world of sports for the foreseeable future. However, developments in communication may force the NFL to reexamine how it operates. Keywords: NFL, Media, Decision-Making EXECUTIVE SUMMARY Professional sports are an interesting segment of the business world in that there is a truly unique combination of high customer loyalty and low thresholds for restlessness. With most industries, if a customer begins to dislike the quality of a product they will move on to a new one. However, in professional sports, no matter how poor a team performs, the typical fan will remain steadfast. This stems from the magnitude and speed of change within sports organizations. If a team is not successful immediately, upper-management will make immediate changes in order to appease the fan base. In today‟s world defined by the pervasiveness of the media and the ease at which the everyday person can communicate to the masses, professional sports organizations find themselves under more pressure than ever to succeed. -
Spygate and Sports Law Analytics
Journal of Sports Analytics 1 (2015) 77–82 77 DOI 10.3233/JSA-150009 IOS Press Editors’ introduction: Spygate and sports law analytics Ryan M. Rodenberga,∗ and Elihu D. Feustelb aFlorida State University, Tallahassee, FL, USA bFour Monkeys Consulting, South Bend, IN, USA Abstract. The purpose of our editors’ introduction is three-fold. First, we provide a primer on sports law analytics for this special issue of the Journal of Sports Analytics. Second, we briefly summarize the papers accepted for inclusion in the special issue following double-blind peer review. Third, we present original research on one of the most vexing sports law analytics questions in the past decade—Is there evidence that the New England Patriots gained a competitive advantage from recording and analyzing opponents’ signals in contravention of NFL rules? Keywords: Special issue overview, analytics, evidence 1. Sports law analytics primer Federal Rule of Evidence 702, coupled with the U.S. Supreme Court’s decision in Daubert v. Merrill We define sports law analytics as the application of Dow Pharmaceuticals,2 provides the legal framework parsimonious statistics to real-world legal issues in the for admissible evidence in the quantitative realm. In sports industry. But sports law analytics is no panacea. relevant part, Rule 702 provides: Such work is, more often than not, far from defini- “If scientific, technical, or other specialized knowl- tive. Nevertheless, sports law analytics can be helpful edge will assist the trier of fact to understand the in forensically finding statistical fingerprints in some evidence or to determine a fact in issue, a witness sports legal issues. -
NFL Draft Winners and Losers: Broncos GM John Elway Collected Some Serious Talent by Frank Schwab Yahoo! Sports April 27, 2018
NFL draft Winners and Losers: Broncos GM John Elway collected some serious talent By Frank Schwab Yahoo! Sports April 27, 2018 Early in John Elway’s time as Denver Broncos general manager, he hit some home runs in the draft. That hasn’t been the case lately, especially when it comes to offensive players. As a result, the Broncos haven’t made the playoffs the past two seasons. Say this about Elway’s 2018 draft class: It’s not short on star power. The Broncos started the draft with three players who made names for themselves in college. In the first round, pass rusher Bradley Chubb fell to the Broncos and it became an easy pick. In the second round, Denver took SMU receiver Courtland Sutton, a big and athletic playmaker who might be a bit raw, but could be a No. 1 receiver at a discount draft price if he develops. And then the Broncos, who needed a running back after cutting C.J. Anderson, landed Oregon’s Royce Freeman in the third round. Freeman is big, fast, had a great college career as the Ducks’ all-time leading rusher. Their final third-round pick of the night, Boston College cornerback Isaac Yiadom, isn’t an instant star but he fills a need. Nothing says any of those top three picks are going to work out. Shane Ray was a great pass-rushing prospect when the Broncos took him in the first round, and now he’s practically done in Denver. Montee Ball had a monster college career and was Denver’s second-round pick in 2013, and he flamed out fast. -
Rob Ninkovich, Linebacker
2018 NEW ENGLAND PATRIOTS FEATURE CLIPS Table of Contents Chairman and CEO Robert Kraft ..................................................................................... 3 Head Coach Bill Belichick ............................................................................................. 11 Offensive Coordinator Josh McDaniels ......................................................................... 18 Offensive Line Coach Dante Scarnecchia ..................................................................... 21 Safeties Coach Steve Belichick ..................................................................................... 24 TE Dwayne Allen ........................................................................................................... 28 C David Andrews .......................................................................................................... 33 QB Tom Brady .............................................................................................................. 35 DL Malcom Brown ......................................................................................................... 44 DL Adam Butler ............................................................................................................. 48 FB James Develin ......................................................................................................... 51 DL Trey Flowers ............................................................................................................ 53 CB Stephon Gilmore .................................................................................................... -
Online Appendix A: an Overview of Deflategate at the Time the Survey Was Fielded
Online Appendix A: An overview of Deflategate at the time the survey was fielded The central allegation in the Deflategate controversy is that the footballs used by the New England Patriots on offense against the Indianapolis Colts during a January 18, 2015 playoff game were deflated to levels below those permitted by the NFL's rules so Brady could get a better grip on the balls. NFL officials discovered the reduced air pressure at halftime when the Patriots were leading the Colts 17-7 and the balls were reinflated (the Patriots won the game, 45-7, and went on to win the Super Bowl). When the story broke, fans of other teams seized on news of the violation by the Patriots, who have become a regular target for vitriol as the NFL's most successful – and controversial – team over the last 15 years. Brady in particular is a multi-millionaire with movie-star looks, a supermodel wife, and a cool precision on the field that has produced six Super Bowl appearances, four NFL championships, and a clear path to the Hall of Fame. Patriots head coach Bill Belichick, who is known for being brusque, secretive, and determined to seek any advantage, has also attracted numerous vocal detractors among fans of other teams, especially after Patriots were sanctioned by the NFL in the “Spygate” scandal for filming their opponent's hand signals from an unauthorized location during a game in 2007. The NFL took no immediate action against the Patriots over the deflated footballs. During the off-season, a league-commissioned investigation concluded that it was "more probable than not" that team staff intentionally deflated footballs and that it was also “more probable than not” that Brady was “at least generally aware” of those actions (Wells et al. -
ESPN: MNF Dilemma: How to Entice Casual Fans, Not Alienate Purists
ESPN.com - MNF dilemma: How to entice casual fans, not alienate purists Page 1 of 4 ESPN.com: Schreiber [Print without images] Sunday, February 10, 2008 Updated: February 11, 4:25 PM ET MNF dilemma: How to entice casual fans, not alienate purists By Le Anne Schreiber ESPN Ombudsman In this brief interval between the end of ESPN's lavish NFL season coverage and the beginning of its equally lavish offseason coverage, I want to look back at its marquee NFL show --" Monday Night Football." MNF is ESPN's most expensive, most watched and, almost by definition, most criticized show. Minutes after 8:30 p.m. every Monday this fall and early winter, my mailbox began to balloon with messages from a segment of fans who were unhappy even before the kickoff. They didn't need to see the game to know what they didn't like. They did not like seeing three men in the booth. They wanted two -- a play-by-play announcer and an analyst who stuck to X's and 0's. They did not want a color commentator. They did not want sideline reporters, especially female ones. They wanted no talk of off-the-field matters. They wanted no booth guests. These viewers offered a hard knot of resistance to MNF from first game to last, and I imagine they are ESPN's nightmare -- they are football's true faithful, purists important to please, and yet perhaps impossible to please while MNF seeks an audience large enough to justify its eight-year, $8.8 billion rights contract with the NFL.