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LIMA Cushman & Wakefield Global Cities Retail Guide LIMA Cushman & Wakefield Global Cities Retail Guide Cushman & Wakefield | Lima | 2019 0 Lima is not just the name of the capital of Peru. Lima forms the region 'Lima Metropolitana'. Lima, with 9.4 million people, generates half of all economic activity in Peru but is home to only a third of the country's population and more than 60% of the national income. Lima is a very diverse cosmopolitan city full of ancient history, but also very modern in places. It is a melting pot of different Peruvian and international cultures and traditions. There are a number of major infrastructure projects planned for the coming years, including the development of new lines of the Lima Metro System, among other projects. There are also a few shopping centre projects in the pipeline for the next couple of years, such as Mall Santa Maria and Mall Plaza Comas, among others. In the 1970s and 1980s, many mid-sized shopping malls were opened: Plaza San Miguel, still operating, modernized, extended and very popular; Polvos de Higuereta, an accumulation of many small stores and supported by two big retailers; Arenales shopping centre, due to be modernized soon, and Camino Real in San Isidro, the most significant shopping centre of the 1980s, but today nothing compared to its former splendor. Other malls opened in the 1980s were the Plaza Camacho, Molicentro, Caminos del Inca and El Polo. All were remodeled in the last few years to meet modern standards and to be able to compete against the new, ultramodern shopping malls popping up in Lima. Since 1997 a new generation of shopping malls conquered the capital of Peru. Starting with Lima's showpiece mall, the Jockey Plaza. After this model places like Larcomar, Marina Park, Real Plaza Primavera, Plaza LIMA Norte, Plaza Lima Sur, Molina Plaza and many more were built such as all the malls developed by Real Plaza, Open Plaza and Mall Aventura Plaza in different districts of the capital. OVERVIEW FACTS ABOUT CITY 9.4 million Metropolitan Population More than 300,000 people walking through Jiron de la Union daily Cushman & Wakefield | Lima | 2019 1 LIMA KEY RETAIL STREETS & AREAS SAN ISIDRO DISTRICT MIRAFLORES DISTRICT San Isidro is one of the most modern and wealthiest Known for its shopping areas, public space/parks and districts in Lima. It is the financial and commercial centre beaches, Miraflores is one of the city’s upscale districts. of the modern area of the capital. It is located just south of downtown and features a number of high-end Tourism dominates the economy of the district and it is restaurants, first-class luxury shopping areas, theatres, also a cultural centre, home of theatres, cinemas and art galleries and museums, and the headquarters of some of galleries. The district has several hotels, cafés, pubs, the most important and powerful businesses in all Latin restaurants and shops, which draw large crowds of the America. The district is also known for its large green local population on Sundays. areas, including a Golf club and The Olivar Park, a Parque Kennedy, Miraflores central plaza, regularly has National Monument since1959. flea markets and art exhibitions. Larcomar shopping Conquistadores Avenue is one of the busiest shopping centre overlooks the Pacific coast and is very popular avenues in San Isidro. It is also one of the most exclusive among tourists, young people, and the middle and upper retail streets in Lima, running parallel to Camino Real. On classes. There are restaurants, stores, a food court, ice this street some of the most exclusive Peruvian designers cream shops, arcades, bowling alleys, nightclubs, bars, have their stores, along with many international brands. among others. Pardo y Aliaga, Camino Real, and Emilio Cavenecia The main shopping streets in the district of Miraflores are avenues are also areas of commercial activity. Miguel Larco Ave., Comandante Espinar Ave., Benavides Ave., Dasso is also the home of exclusive boutiques, La Mar Ave. and Santa Cruz Ave. The district also has an bookstores, coffee shops, bank agencies, photography important park called Parque Reducto, which is studios, etc. considered a National Monument. While Larcomar or Jockey Plaza may have more of the The Calle de las Pizzas ("Pizza Street") in downtown flagship stores of luxury brands, Conquistadores avoids Miraflores is popular among teenagers and young adults. the mall trend, and allows shoppers to walk its quaint, It also has some of the most prestigious high schools in cobblestone streets. Peru, including the British schools Markham College, San In Las Begonias Avenue and the neighboring avenues, Silvestre School, Deutsche Schule Alexander von such as Rivera Navarrete, República de Panamá, and Humboldt Lima (German school), Pestalozzi (Swiss Canaval y Moreyra, there are shopping malls and offices school) and Carmelitas School. It is also home to the of local and international companies. Santa Cruz Avenue University of Piura. is also an attractive avenue, mainly because of the food service choices in it, restaurants such as La Vaca Loca, Friday’s, Delifrance and Pardo’s Chicken. Cushman & Wakefield | Lima | 2019 2 LIMA KEY RETAIL STREETS & AREAS SANTIAGO DE SURCO DISTRICT JESUS MARIA DISTRICT Santiago de Surco is a district mixed in terms of its Jesús María is one of a number of small districts close to demographics. The northern parts of Santiago de Surco, each other, and near to the city centre. In the past few (which is close to San Borja and La Molina), known as years, it has seen much residential development which Monterrico and Chacarilla, are considerably more has led to a modernisation of this specific zone. It is a developed than the southern side of the district. These lower-middle to upper-middle class, high density district, two areas have more upper-class housing and the three considering its proximity to San Isidro and Magdalena del major shopping centres of the district. Mar. Many of Lima’s significant shopping centres such as The main avenues in Jesús María are Salaverry Ave., Jockey Plaza, Caminos del Inca, and El Polo (I and II) are Mariategui Ave. and San Felipe Ave. One of the most located in this district. significant shopping centres is located in this district, Real Plaza Salaverry, where several exclusive and international Also, important avenues (including Benavides Ave., brands are located such as Mango, Guess, Desigual, Caminos del Inca Ave., Primavera Ave., La Encalada Ave. Zara, Forever 21, Prune and Tous, among others. and El Polo Ave.) pass through Santiago de Surco, including the south avenues, which connect the district General Garzón Avenue is the key retail street. In this with downtown Lima, San Isidro and Miraflores. avenue there are several shops and small restaurants that make the place one of the most important commercial Some of the most important private universities are areas. located here, including the University of Lima, Universidad Peruana de Ciencias Aplicadas, ESAN, and Ricardo SAN MIGUEL DISTRICT Palma University. San Miguel is also considered a key commercial district, located in the west side of Lima, 15 minutes from international airport Jorge Chávez. There are numerous shopping malls, commercial streets, supermarkets, banks, bars and restaurants. La Marina avenue is the main thoroughfare in the district, where you can find Plaza San Miguel, one of the oldest shopping malls in the city and other stores and restaurants nearby, besides new office buildings. The exponential development of homes in the area has motivated the greater commercial movement and the expansion in the diversity of services here. Cushman & Wakefield | Lima | 2019 3 LIMA MARKET OVERVIEW KEY AREAS / STREETS CONSUMER MAJOR RETAILERS PRESENT TYPICAL RENT FOR RANGE OF UNIT PROFILE UNIT OF 200 SQM SIZES (*) Conquistadores Avenues (San NSE A and B Tommy Hilfiger, Salomon, Colloky, Coliseum, MNG, Dejavu, Arrow, $22 to $52 per sqm 240 to 540 sqm Isidro) Philosophy, Mentha y Chocolate, Coco Jolie Santa Cruz Avenue (Miraflores / NSE A and B Marco Aldany, Baliq Joyas, Stenberg, Almudena Miliani, Delifrance, G&G $31 per sqm 240 sqm San Isidro) Joyeros, Gucci, Omega, Breitling, Aston Martin, Toffany & Co., O’Neil, Friday’s Camino Real Avenue (San Isidro) NSE A and B Quicksilver, The Box Coreshop, The Northface, Norka Peralta, Trek, $15 to $45 per sqm 250 to 498 sqm Charlotte, Moda & cía, Mentha y Chocolate, OPI, Telepizza Comandante Espinar Avenue NSE A and B Drimer, Adidas, Decorlux, Starbucks, Ibero Bookstore, Epoca, Bookstore, $29 to $32 per sqm 288 to 307 sqm (Miraflores) Mitsui, Lartiza, GMO, Florerias Unidas, Baby Infanti Larco Avenue (Miraflores) NSE A and B All Alpaca, Far West, Cuy Arts, Crisol Bookstore, Ishop, GMO, Bata, Kuna, $21 to $41 per sqm 243 to 1,600 sqm Crepier, Topi Top, Payless Shoesource, Pizza hut, Bembos, La Lucha, Starbucks, News Café, Manolo’s, Bembos 28 de julio Avenue (Miraflores) NSE A and B Coco Jolie, Marco Aldany, Casa Banchero, Miss Cupcakes, Starbucks, $27 to $35 per sqm 218 to 504 sqm Adidas, GMO, Coolbox, Tottus, Montalvo, Don Mamino Alfredo Benavides Avenue NSE A and B Baby Infanti, Coolbox, Todo Bebe, Kitchen Aid, Big Head, Camping centre, $19.7 to $29 per sqm 480 to 687 qm (Miraflores) Tailoy, Globilandia, Smartfit, Burger Kin, Pastipan, Caravana, Starbucks, Chili’s, Mc Donald’s, KFC dunkin Donuts, Krispy Kreme, Domino’s, Sarcletti. Alfredo Benavides Avenue NSE A and B Papa john’s, Rosatel, Plaza Vea supermarket, Pastipan, Renault, Sarcletti, $12 to $31 per sqm 250 to 390 qm (Santiago de Surco) Burger King, Kukyflor, Mc Donald’s Caminos del Inca Avenue NSE A and B Wong, Plaza Vea, Don Mamino, Don Belisario, Starbucks, Maestro, Bembos, $15.8 to $24 per sqm 205 to 288 sqm Delicass, La Panka. Aviación Avenue (San Borja) NSE B and C Tai Loy, KFC, Utilex, Bembos, Starbucks, Mr.
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