Expanding Our Presence in Morocco

Nº 49 • I-2015

Expanding our prEsEncE in Morocco

01-01 Portada ING.indd 1 3/6/15 14:58 A los voluntarios, colaboradores, empleados, clientes y accionistas, hemos conseguido:

• Ayudar a más de 260.000 niños que viven por debajo del umbral de la pobreza Pobreza infantil • Facilitar más de 95.000 puestos de trabajo a personas en dificultades • Ofrecer talleres y actividades a más de 700.000 personas mayores al año • Acompañar a más de 65.000 pacientes al final de su vida • Apoyar la investigación médica con 90 millones de euros • Recibir anualmente a más de 4 millones de visitantes en nuestros centros culturales, científicos y exposiciones itinerantes • Atender a las necesidades de la sociedad Integración laboral con la ayuda de 13.000 voluntarios

Gracias por ayudar a la Fundación Bancaria ”la Caixa” a construir una sociedad más justa y con más oportunidades para todos.

Personas mayores

Voluntariado Enfermos terminales Contents

08 10

Report 04 Luis de Carlos Forum 28 The international advantage - Real Madrid without borders - Tribute to Luis de Carlos Interview 08 Ignacio Zoco Basketball 34 V Training day in values inside news 10 - Presentation of the Corazón Classic Match Campus Experience 40 - Charity golf in aid of the schools The registration period is now open Training 20 Real Madrid heritage 44 Using sporting values to achieve integration 1971-1980: Continuing to win Schools 22 Volunteers 50 El Gallinero, an inspiring project Activities in prisons

Publisher: Real Madrid Communication. Coordinator: Julio Fernández. Director of Communication: Antonio Galeano. Editors-in-chief: Milagros Baztán. Writers: Elena Llamazares, Pablo Publication: David Mendoza. Fernández and Isabel Tutor. Head of Design: Noelia Corbatón. Editors: Javier Palomino and Madrori Okano. Layout: Arantza Antero and Carlos F. García. Image Processing: Photography: Real Madrid Heritage Centre, the Real Madrid David Monserrat. Translation: David Nelson. Secretary: Antonia Foundation, Ángel Martínez, Helios de la Rubia, Víctor Carretero, López. Head of Development: Carlos Silgado. Production: Jorge Elisa Estrada, Pedro Castillo and Antonio Villalba. Barazón and Iván Sánchez. Printing: LITOFINTER. Legal deposit Publishing and distribution: number: M-11535-2002. EDICIONES REUNIDAS, S.A. GRUPO ZETA CORPORATE MAGAZINES c/ Orduña, 3 (3a planta). 28034 Madrid. Tel: 915 863 300. The Real Madrid Foundation accepts no Director of Corporate Publications: Óscar Voltas. responsibility for the opinions of the contributors. Deputy Director: Antonio Guerrero.

03-03 sumario ING.indd 3 3/6/15 15:00 Report

The international advantage

The Real Madrid Foundation carries out part of its activity through social sports schools run in other countries. The goal: social integration in any part of the world, through an education in values offered by sport.

The Real Madrid Foundation carries out its social work both inside and outside Spain, to the point where it has built up an extensive network of social sports schools in more than 70 countries. In every case, the programme of activities provided by these centres, in collaboration with local partners (associations, foundations and public and private institutions), promotes the social development through sporting values of boys and girls between seven and 17 years old who live at risk of social exclusion. These values are respect, team spirit, equality, motivation, personal autonomy, effort, commitment, self-esteem, health and solidarity.

Florentino Pérez in Morocco and Panama The Americas, Europe, Africa, Asia… Year after year sees the opening of new social sports schools. Among the most recent, it is worth highlighting the inauguration of the social sports school in Mohammédia (Morocco) whose activities benefit 70 children from the city's most vulnerable areas. The collaboration agreement was signed by Florentino Pérez, president of Real Madrid; Mustapha Bakkoury, president of the Fatema Foundation; and Jamal Ba-Amer, president of the Samir Foundation,

04-06 Reportaje 49 ING.indd 4 3/6/15 15:01 Florentino Pérez during his visit to the social sports school in Morocco.

04-06 Reportaje 49 ING.indd 5 3/6/15 15:01 Report

at an event which concluded with a group photo Loreno Castillo de Varela, first lady of the Republic and an exchange of gifts. of Panama and honorary president of the Fundación On the other side of the Atlantic, Florentino Amigos del Real Madrid en Panamá. Pérez also visited Panama for the renewal of Morocco, Panama… the international reach the agreement with the Fundación Amigos del of the Real Madrid Foundation’s activities is Real Madrid en Panamá [Friends of Real Madrid reflected as much in the opening of social sports Foundation in Panama], the local partner for the schools – which apply a methodology based on social sports school in the Parque Recreativo y sporting values as a tool for social integration – Cultural Omar in Panama City, which benefits 300 as in the agreements with local partners and the boys and girls between six and 17 years old. training for coaches provided by Real Madrid’s technical team, who teach football courses (They Commitment to education play, we teach) and basketball courses (For a This school provides a protected space to play for REAL education, Values and Sport) at the schools. boys, girls, adolescents and young people who are These programmes include visits to Madrid by the at risk of becoming members of criminal gangs, students and teachers at the international schools, or abusing alcohol or drugs. It's an opportunity to to take part in joint educational activities including foster good nutritional habits in the children who training sessions, football and basketball matches attend, along with sporting habits in line with the with students from the Spanish schools and the Real Madrid Foundation methodology. The president Bernabéu Tour, where the students also get the of Real Madrid signed the agreement, along with chance to share moments with their favourite team.

04-06 Reportaje 49 ING.indd 6 3/6/15 15:01 Un banco para lo que te apasiona

Banco Santander contribuye al impulso del deporte con su patrocinio de la Scuderia Ferrari y las mejores competiciones de fútbol de Latinoamérica.

bancosantander.es Interview

Ignacio Zoco

“I’ve been so lucky to have represented Real Madrid around the whole world”

In this interview we discover a little more about the person and footballer behind the Real Madrid legend. Ignacio Zoco won a European Cup, seven league titles and two Spanish Cups. ✍ MadoRI okano

–This magazine is devoTed To how real competitions. There were also a lot of friendlies. madrid Transcends borders. when did To play football for Real Madrid was a pleasure. you noTice The universal populariTy I’ve been very lucky. We’ve been received of The club? amazingly, both with the first team and the veterans. –Real Madrid has always been important, but Paris, London, Toulouse… all over the reception with the arrival of Alfredo Di Stéfano the club began was incredible, especially for those who picked to gain its universal appeal. With his arrival, and up the flowers: the president, the captain Gento, thanks to the entire team, the club started winning Alfredo and Puskas. Moreover, we also had official European Cups, and that’s when it began to be truly events and we never missed out on a visit to the recognised the world over. Moreover, wherever Real city’s town hall. Madrid has worked for the country Madrid has gone, it’s proved how big it is as a club. for many years and that’s why it’s so beloved. It’s a Nobody has our history and people like that. The source of pride and that should be continued and if affection Real Madrid enjoys the world over is there possible increased. because the club has earned it. –is There any way The fans showed Their –real madrid has been involved in supporT ThaT seeemed unusual To you or ThaT you inTernaTional Tours almosT since The club was parTicularly liked? founded. whaT were Those Trips like during your –We’ve played at all the grounds in Europe, Time as a player? South America, friendlies in New York and Houston –We travelled a lot because we toured and we found stadiums which were a delight to play the Americas and then we took part in all the in. Personally, I was impressed by Wembley, the

08-09 Entrevista 49ING.indd 8 3/6/15 15:02 Prater in Vienna, the San Siro in Milan… around The world, The foundaTion has creaTed There were also grounds that though they weren’t social sporTs schools in 70 counTries, using very big, were packed. Wherever we went we sporT To educaTe in values. whaT have you filled the stadiums completely. And domestically, learned from fooTball? in our era, of course where we most liked playing –Football has taught me to live life as it really is. was in Bilbao. The reception they gave us there It developed me as a person, and above all it has was incredible and they applauded us like nowhere made me happy. I’m such a big fan that the days else. We got a lot of wins there and we always left when there’s a game I’m happy. I think the work of with an ovation. the Foundation is wonderful and I’d like it if we were –whaT do you Think real madrid has given To present in every country. I love to go to other cities, inTernaTional fooTball? see the club badge and feel that it’s my team. And –Real Madrid has given a lot to football. As to show how proud I am of it. long as it’s a major team that people everywhere –whaT would you Tell children They should want to see, then the club is giving people good do aT ThaT sTage of Their life? football, happiness and optimism. Real Madrid play –Children pick things up and learn so fast. By really well, they are a team that runs, fights and doing activities they enjoy such as playing in the challenges. Even more, they play good football; they Foundation’s teams, they’ll definitely learn important always have four or five players who are technically values. I know youngsters that go to the social superior, something other sides don’t have. sports schools in Majadahonda and they are all –Thanks To The facT real madrid is known Madrid fans and loving it.

08-09 Entrevista 49ING.indd 9 3/6/15 15:02 Inside news

Real Madrid Leyendas and Liverpool Legends to play Corazón Classic Match on 14 June

A date has now been set for the sixth ‘Tu entrada, su futuro’ (‘Your ticket, their edition of the Corazón Classic Match: future’) was the slogan in the Santiago Bernabéu presidential box on 14 May as 14 June. On this occasion, the veterans the Real Madrid Foundation presented the latest of Real Madrid Leyendas and Liverpool edition of the Corazón Classic Match, a charity Legends will go head to head in the match that will be played between Real Madrid charity fixture, in aid of a good cause: Leyendas and Liverpool Legends on 14 June at the raising money to purchase school Whites’ home stadium. Tickets will cost 5, 10 or 15 materials for more than 20,000 children euros and the fundsraised will go to the purchase at risk of exclusion, as part of the Spanish Red Cross, which alongside Atresmedia Spanish Red Cross’ Promoting and El Corte Inglés are match partner. Educational Success programme. Florentino Pérez was the first to speak during the launch event. The Real Madrid president said: “Our team is admired and respected across the whole world thanks to a set of values that after

10-11 Noticias Corazon 49 ING.indd 10 3/6/15 15:03 113 years of history have become indestructible be part of such a spectacular game. Both sets of and indisputable. That’s why we must not forget supporters will enjoy it and will help to raise money our commitment to solidarity and to those who towards the Real Madrid Foundation and the project are most vulnerable.” of the Red Cross.” The vice-president of Atresmedia This year this sense of social responsibility is Group, Mauro Carlotti, and the president of the once more made clear by the organisation of the Spanish Red Cross, Javier Senent, also offered a Corazón Classic Match, a game that, according to few words. “We’ll do our utmost to ensure that this Florentino Pérez, “is close to the hearts of all our initiative achieves the objective of the Red Cross,” supporters and has become a traditional date on said Carlotti. Meanwhile, Senent noted: “This is the the calendar and a celebration of football. This year second edition in which the proceeds will go to the we once again look forward to enjoying it at this institution that I represent. We thank all those who stadium and we will do so joined by one of football’s have made it possible.” all-time greatest clubs: Liverpool.” The attendees at the presentation also included After the Real Madrid president, the following Patricia Lázaro, Madrid’s city councillor for sport; speaker was Liverpool chief executive Ian Ayre, who Diego Copado, director of communication and expressed his thanks for the warm welcome given external relations at El Corte Inglés; Orlando to the Reds’ delegation at the Bernabéu. Ayre noted Ayala, chairman of emerging markets at Microsoft that the game –Liverpool Legends’ first ever fixture– Corporation; and former players of Real Madrid “promises to be a fantastic match. It’s an honour to and Liverpool.

10-11 Noticias Corazon 49 ING.indd 11 3/6/15 15:03 Inside news

Students from the school in Baku get to visit their dream club

The Real Madrid Foundation gave 16 in Baku, which was inaugurated last season in students at the social sports school in Baku collaboration with the country’s Ministry of Youth (Azerbaijan) the opportunity to fulfil their and Sports, and the NGO Sport for Development dream of visiting their favourite team, Real Madrid. & Child Youth Football Federation. During their stay in Madrid, they watched a first- The centre caters for around one hundred team training session, where they had the chance boys and girls at risk of social exclusion, who to meet Pepe and Asier Illarramendi, enjoyed the participate in a programme of activities aimed at Bernabéu Tour, attended Real Madrid’s match promoting social integration and an education in against Espanyol and took part in a joint training values through football. To achieve this goal, the session with students from the social sports school boasts coaches trained by the Real Madrid schools in Madrid. Foundation, in addition to a comprehensive body of The visit was a reward for the exemplary health and pedagogy professionals who guarantee behaviour shown by these students at the school that the students receive an all-round education.

12-18 Noticias con alma 49 ING.indd 12 3/6/15 15:04 Visit by students of the Amigos del Real Madrid school in Chile

Real Madrid’s facilities also hosted the visit of Inaugurated in 2003, the Real Madrid 17 students from the Amigos del Real Madrid Foundation’s social sports school in Chile [Friends of Real Madrid] school in Chile. operates with funding from Globalvia and the During a week-long stay, the group selected for this Universidad SEK. Its work in the area of social unique experience were able to watch Real integration through sport aids nearly 200 students Madrid’s win over Real Sociedad, take the from the communes of Independencia and Estación Bernabéu Tour, train with pupils from the schools in Central in the capital city of Santiago de Chile. Madrid and meet Keylor Navas and Chicharito The students all benefit from health care, talks during a first-team training session.They also on prevention and personal hygiene, sociocultural enjoyed the chance to see the control station and activities and psychosocial support for both pupils maintenance building of the Parla Tram service, and their families. which is one of the assets managed by Globalvia, At this school, the parents also participate in the company that collaborates with the Real Madrid workshops to make family life better and to provide Foundation in Chile and Costa Rica. them with guidance in bringing up their children.

12-18 Noticias con alma 49 ING.indd 13 3/6/15 15:04 Inside news

Students from the social sports schools in Bolivia joined by Emilio Butragueño on the Bernabéu Tour

20 beneficiaries of the social sports schools in Alto caters for more than a hundred students who Bolivia that operate in El Alto and La Paz attend the state primary schools in the Gran Poder enjoyed a week-long stay in Madrid, courtesy area and come from underprivileged economic of the Foundation programme that selects the backgrounds in which the breakdown of family life is students at the schools who have displayed very common. The beneficiaries of the two schools outstanding conduct and academic performance. in La Paz are more than 200 boys and girls who in During their trip, they attended a Real Madrid their majority are residents of the shelters run by the training session in which the thrilled students shared Alalay Foundation. a few moments with Pepe and Luka Modric. Like the Both schools, which were inaugurated in pupils at the schools in Azerbaijan and Chile, the 2012, follow the methodology of the Real Madrid group from Bolivia trained with students from the Foundation to promote the social integration of the schools in Madrid, exchanging experiences and beneficiaries and the development of skills that allow ideas with them, and were received by Emilio them to enjoy a life full of opportunities. Furthermore, Butragueño as they took the Bernabéu Tour. the teachers and tutors receive specific training with The Foundation’s social sports school in El which to reinforce positive lifestyle choices.

12-18 Noticias con alma 49 ING.indd 14 3/6/15 15:04 CuidarseEs_210x280_generica2014.pdf 1 24/02/2014 20:32:54

CMY

GRUPO SANITAS

CUIDARSE ES TENER LA TRANQUILIDAD DE ESTAR PROTEGIDO EN CADA MOMENTO DE TU VIDA

Seguros de Salud Hospitales Centros Médicos Seguro Dental Red de Clínicas Milenium Dental Otros servicios de Salud Centros de Bienestar Residencias para Mayores

901 441 012 sanitas.es Inside news

Driving for charity with the Real Madrid Foundation-Halcon viajes.com Golf Tournament and Circuit

28 February saw Spain: Segovia, Salamanca, Sánchez underlined that the Albacete host the start of Cuenca, Cádiz, Málaga, proceeds will go to the the Real Madrid Granada, Córdoba, Toledo and wheelchair basketball schools, Foundation-Halconviajes.com Mallorca (see box). During the which constitute “a Foundation Charity Golf Tournament and presentation of the tournament project that we began last Circuit, which will finish in at the Santiago Bernabéu, Real season and whose results we Madrid on 9 June after stops at Madrid Foundation executive feel highly satisfied with”. golf courses in locations across vice-president Enrique At the launch event,

12-18 Noticias con alma 49 ING.indd 16 3/6/15 15:04 Circuit calendar and venues ● 28 February: Golf Las Pinaillas (Albacete)

● 14 March: La Faisanera (Segovia)

● 15 March: Villa Mayor (Salamanca)

● 15 March: Club de Campo Villa de Madrid (Madrid)

● 21 March: Negralejo Golf (Madrid)

● 22 March: Cuenca Golf Club (Cuenca)

● 3 April: La Estancia Golf (Cádiz)

● 4 April: La Cala Golf Resort (Málaga)

● 1 April: Santa Clara Golf (Granada)

● 12 April: Club de Golf de Córdoba (Córdoba)

● 18 April: Jarama RACE (Madrid)

● 25 April: RSHECC (Madrid)

● 3 May: Driving for charity with the Real Madrid Foundation-Halcon viajes.com Golf Tournament and Circuit Golf de Layos (Toledo) ● 9 May: Halcón Empresas commercial all those who make the Palomarejos Golf (Toledo) director Mari Fe Mata stated: project happen: “Without ● 23 May: “We are immensely pleased to the Foundation, Halconviajes. Golf Maioris (Mallorca) be holding this charity circuit com, and its partners and again.” Fernando Robles, the participants, it would not ● 2 July: director of circuit organisers be possible to make it a Charity Tournament, Centro Golfconfidencial.com, rounded reality and help those Nacional de Golf (Madrid) off the presentation by thanking most in need.”

12-18 Noticias con alma 49 ING.indd 17 3/6/15 15:04 Inside news

Real Madrid Foundation Thanks to the Real Madrid Foundation Charity Padel Tournament, organised by the financial Charity Padel company Fondos, Inversiones y Finanzas (FIF), boys and girls at the Foundation’s inclusive schools can Tournament a success carry on enjoying football and basketball adapted to their level to provide them with as personalised an environment as possible in which to develop their abilities. The development of the boys and girls catered for by the Real Madrid Foundation is enhanced via an education in values through sport. It also fosters independence in the children –with or without disabilities affecting their daily lives– improving their self-esteem and autonomy. The inclusive schools work together with the Real Madrid Foundation’s body of social sports schools as part of the project ‘Achieving true integration from childhood’. The objective of this programme is for differently-abled children to have the chance to progressively integrate into the rest of the schools belonging to the Real Madrid Foundation, and for children with and without disabilities to have the opportunity to enjoy the benefits of exercise together, improving their health and their quality of life. The most recent Real Madrid Foundation Charity Padel Tournament, the event’s third edition, saw well- known faces such as Luis Milla, Bernd Schuster, Bertín Osborne, Cata Tenorio and Emilio Butragueño take part. It concluded with a charity dinner and a trophy presentation ceremony.

Agreements and motes active ageing among resi- renews its agreement with the collaborations dent senior citizens at the health Obra del Padre Mario. 18/02/2015. and social service provider’s Arturo ● The Real Madrid Foundation Soria centre. ● Programme ‘En enfermeda- renews its agreement with des raras sumamos todos’ (‘We Ecopilas. 18/03/2015. The deal sees ● The Real Madrid Foundation can all do our bit for rare diseases’). the continued operation of the school and the Red Cross join forces 02/02/2015. The Foundation has in Segovia. in the promotion of voluntary renewed this agreement for a third action. 04/03/2015. With the aim of consecutive year. ● The Real Madrid Foundation awareness-raising campaigns and and Ayuda en Acción will inau- volunteer recruitment. ● Sporting order of merit awar- gurate a school in Nicaragua. ded to the Real Madrid Foundation 17/03/2015. The project will benefit ● The Real Madrid Foundation by Cruz Roja Mar Menor Norte. 192 boys and girls aged between will increase its presence in 23/01/2015. five and 12. Colombia. 27/02/2015. New schools will be developed in the coun- ● Tenth renewal of agreement ● The Real Madrid Foundation try thanks to the agreement with with the Community of Madrid’s and SARquavitae renew their Findeter and the Revel Foundation. Instituto Madrileño de la Familia y collaboration agreement. el Menor [Madrid Child and Family 16/03/2015. The programme pro- ● The Real Madrid Foundation Institute]. 28/11/2014.

12-18 Noticias con alma 49 ING.indd 18 3/6/15 15:04

Training

Using sporting values to achieve integration

On this page, social sports school students in El Salvador playing football. Right, students and coaches from the school in Kenya.

The Real Madrid Foundation’s technical teams gave training courses on football (They play, we teach) and basketball (For a REAL education: Values and Sport) in Kenya, Morocco, Paraguay, Honduras, El Salvador and Poland. The courses, aimed at coaches at the countries’ social sports schools, benefit more than 1,200 students in situations of social exclusion.

The social sports schools in Kenya, Morocco, the NGO Anidan, where a shelter operated by this Paraguay, Honduras, El Salvador and Poland local partner covers the basic needs of children and were visited by coaches of the Real Madrid families in Lamu, offering them aid ranging from a Foundation responsible for offering its football and paediatric hospital to child care and sustenance. The basketball training courses, programmes operated by objective of the football and basketball courses given the Foundation for social integration through the is to improve the educational and social programmes promotion of sport and its values. at this centre, which takes in around 250 children. Twenty-two football and sixteen basketball Not very far from there, in Morocco, the Real coaches participated in the course that took place Madrid Foundation’s technical team travelled to on the island of Lamu (Kenya), at the facilities of Mohammédia to offer its football training course for

20-21 Formacion 49 ING.indd 20 3/6/15 15:05 the coaches at the social sports school in the location, recently inaugurated with the collaboration of the Fatema Foundation and the support of the Samir Foundation. The activities of this school will benefit around 75 students.

Training in Latin America In Latin America, the Real Madrid Foundation’s technical team taught football and basketball courses in Paraguay, Honduras and El Salvador. In Paraguay, training was given to the coaches at the Real Itauguá school. They are all members of the body of staff that manage the juvenile welfare centre the project is part of, and therefore they have first- hand experience of the needs of the young people who participate in this school, boys and girls from rural areas aged between final beneficiaries are the more than 600 boys and girls seven and 17 who are at risk of social exclusion. The aged five to 15 from slums dominated by street gangs. centre was inaugurated four years ago, in collaboration Since 2005, the Meriendas Blancas nutritional with the NGO Cesal and co-financed by CAF-Red programme has been operated at the social sports Somos and Fundación Mapfre. schools in El Salvador, with families receiving monthly In Honduras, the coaches at the social sports food provisions consisting of milk, eggs and cereals, schools in San Pedro Sula and Tegucigalpa took while the centres have also been the first to enjoy the part in the second edition of the Training Course technological platform donated by Microsoft. for Basketball Coaches. Since 2012, the Fundación Diunsa has collaborated in the operation of the Special edition in Poland football and basketball school in San Pedro de Sula. Finally, the Real Madrid Foundation offered its The school in Tegucigalpa was opened last year. In training course for football coaches in Poland. This total, the socio-sporting activities of the two centres was a special edition funded by the European Union benefit more than 350 children and youths from to promote employment in the region of Lödz, in deprived areas. Of particular note is the programme collaboration with the Foundation for Educational Formando Campeones (Training Champions), in and Sports Development and the Lödz Regional addition to their educational work (supplementary Development Agency. The training was taken by 20 classes in English and IT) and the provision of coaches, who received their course certificates from afternoon snacks to the students. Real Madrid Foundation managing director Julio From Honduras, the Foundation’s technical team González Ronco. He said: “We hope that this training moved on to neighbouring El Salvador to give its helps you to improve your professional capacity to football training course to coaches at the country’s tackle the process of teaching sport to students of all seven social sports schools, located in Antiguo ages and that the boys and girls of Poland have the Cuscatlán, Isinca, Soyapango, Zacamil, Suchitoto, San opportunity for self-improvement thanks to football.” Miguel and Lincoln, and all set up in collaboration with This certificate presentation ceremony was also Fundamadrid. The course was carried out at the site attended by Dominik Kropidlowski, president of local in Isinca, in the capital city of San Salvador, and the Polish partner Fundacja Rozwoju Edukaciji i Sportu.

21 Schools

Presentation of El Gallinero, attended by the project’s partners A place of values

22-26 Escuelas 49 ING.indd 22 3/6/15 15:06 Sport is a universal language, “an environment in which we can share the same passion, the same aspirations and the same values," explained Emilio Butragueño at the presentation of the second season of the El Gallinero social sports school in Vicálvaro (Madrid). These words from Real Madrid’s director of Institutional Relations sum up the spirit that is the driving force behind the activities of the social sports schools both in Spain and abroad. They provide a space of solidarity and integration for those most in need, via an education in values which, based around the practice of team sport (football and basketball), the Real Madrid Foundation has standardised by creating a specific methodology that students of social sports schools such as El Gallinero benefit from. The project operated by this school located on the outskirts of Madrid has been awarded the Best Community and Social Responsibility Programme 2014 prize by the European Club Association. The El Gallinero initiative works to advance the social integration of more than 50 children in Valdecarros, providing them with an education in values through football and basketball. This Real Madrid Foundation project is run in collaboration with Madrid City Council and the Community of Madrid’s Institute for Re-housing and Social Integration, along with the support of the financial institution HSBC, El Corte Inglés, Colgate-Palmolive and the Barclays Foundation.

More than just visits Another of the tools through which the values promoted by the Real Madrid Foundation are conveyed is the appearances made by Real Madrid players and directors at the social sports schools. Visits such as that of Fernando Pacheco to the students of the Jesús de la Ossa school in The Real Madrid Foundation’s Tarancón (Cuenca) on the signing of a renewal social sports schools are all to the collaboration agreement between the Real about the educational values of Madrid Foundation, Tarancón Council, the Castile-La sport for the fostering of social Mancha Football Federation and "la Caixa". integration. We look over the latest The Whites’ goalkeeper inquired about the socio-sporting initiatives being carried out, posed for from the new season: activities, photographs with the students and reminded them, inaugurations, visits… "with hard work and perseverance, you can achieve all your goals in the end". Speaking at the event, the

22-26 Escuelas 49 ING.indd 23 3/6/15 15:06 Schools

The El Gallinero project has won the European Club Association’s Best Community and Social Responsibility Programme in 2014 award.

deputy mayor of Tarancón, Juan Alfaro, pointed to Madrid’s director of Institutional Relations travelled to Pacheco as an example to be followed: “He came the school in Motril to inaugurate its second season. out of a small town and now he is in the first team”. The centre caters for the largest number of students Also in attendance were Sandra Jiménez, director of all the schools that carry the Foundation’s name. of the Castile-La Mancha Football Federation; “We at the Foundation feel huge satisfaction at Juan Ignacio Zafra, "la Caixa" territorial manager being involved with the social sports school in Motril. in Castile-La Mancha and Extremadura; and Currently, every week more than 500 boys and girls Rafael García Cortés, director of the Real Madrid aged between five and 16 enjoy playing football and Foundation's football schools. sharing and learning values such as team spirit, respect and self-improvement,"said Butragueño. On Butragueño in Motril his visit, he was accompanied by the town's mayor, Meanwhile, the social sports schools in Motril Luisa García; Victorino Lluch, "la Caixa" territorial and Baza (Granada) hosted visits from Emilio manager in Eastern Andalusia; and Julio González, Butragueño and Amancio Amaro respectively. Real managing director of the Real Madrid Foundation.

22-26 Escuelas 49 ING.indd 24 3/6/15 15:06 Fundacio_RM_210X280+3.ING.IMG.pdf 1 26/02/15 17:46

CMY

K Schools

Above, Amancio during his visit to the social sports school in Baza. Left, Real Madrid goalkeeper Fernando Pacheco with the students of the school in Tarancón.

…And Amancio in Baza improvement, respect and equality, which Amancio was given a first-hand insight into are so important in life. We want you all the socio-sporting activities carried out at the school to be and to feel equally as important both in Baza –opened in the 2011-2012 season– that on the pitch and off it.” works to advance social integration and tolerance On his visit, Amancio was accompanied by between people of different cultures. The veteran Baza mayor Pedro Fernández Peñalver; Yolanda former Real Madrid player and coach urged the Fernández Moreno, councillor for culture and sport; students at the school to take full advantage of the Victorino Lluch, "la Caixa" territorial manager in opportunity offered to them by the Foundation. He Eastern Andalusia; "la Caixa" Granada business reminded them that sport “is our educational tool division manager Mar Porcel; and Real Madrid with which to convey the values of team spirit, self- Foundation managing director Julio González.

22-26 Escuelas 49 ING.indd 26 3/6/15 15:06 Construyendo un camino de compromiso, responsabilidad y solidaridad

Promovemos iniciativas capaces de mejorar la formación, la capacitación y el desempeño cotidiano de profesionales sanitarios.

Apoyamos y alentamos actividades de investigación científica.

Atendemos las necesidades formativas de los Colegios de la forma más ágil y eficiente.

Disponemos de medios humanos y materiales suficientes para cumplir eficientemente sus objetivos.

Colaboramos con otras Fundaciones independientes en iniciativas sociales y humanitarias.

BOCETO ANUNCIO FUNDACION AMA.indd 1 05/02/14 18:22 Luis de Carlos Forum

The internationality of Real Madrid was the The Forum began with the showing of a video focus of the Luis de Carlos Forum, held in about Real Madrid fandom around the world, February. Under the title Real Madrid without before the start of the round table discussion, borders, the participants set forth the reasons moderated by journalist Enrique Ortega, with the that explain the universal popularity of Real participation of Emilio Butragueño, director of Madrid and that drive the passion for the club Institutional Relations; Ignacio Zoco, president of the in every corner of the world. Real Madrid Association of Former Football Players; Joe Arlauckas, former Real Madrid basketball player; Carlos C. Salinas, Ambassador of the Philippines to Spain; Fernando Suárez de Góngora, director of Fly Emirates Spain; Mariano López, editor of Viajar magazine; and Mark Devai, president of the Hungarian Real Madrid supporters’ club.

28-33 Foro 49 ING.indd 28 3/6/15 15:07 The participants shared their experiences valuable asset is that the club’s image and and thoughts about the internationality of Real badge convey a number of values that set us Madrid. Emilio Butragueño said, "if we cast our apart, such as respect, the desire for self- minds back in time to the board of directors presided improvement and team work”. over by Julián Palacios and Juan Padrón that registered the name Madrid Foot Ball Club, they Global presence wouldn’t have thought that 113 years later Real “It was an odd summer in which Real Madrid Madrid would have reached this size.” Real Madrid’s didn’t have a major tour,” recalled Ignacio Zoco. “It director of Institutional Relations praised the work of was a time when there was a tremendous amount the Foundation, “being in the most disadvantaged of immigration and when we arrived at the cities places, which gives meaning to Real Madrid and we were left stunned at the sight of the completely opens up borders”, and the values the club takes full airport viewing galleries”. According to the to every corner of the world, “Real Madrid’s most president of the Real Madrid Association of Former

28-33 Foro 49 ING.indd 29 3/6/15 15:07 Luis de Carlos Forum

Display cabinet with documents relating to Real Madrid’s first international tours, such as a telegram from Boca Juniors offering to play a match in the summer of 1963, or the 25th edition of the Real Madrid Bulletin, from July 1952, entitled Have a good trip! On the right, a commemorative shirt celebrating the 25th Basketball Copa del Rey and the trophy won in February this year.

Football Players, the universal appeal of Real Real Madrid great: “He’s a legend in Hungary Madrid “started with the side that won the first five and he’s always talked about. Football there isn’t European Cups”, a Club that has always readily what it was. Puskas is a legend as a sportsman welcomed the foreign players to represent it, both and as a person”. in the past and present. Joe Arlauckas spoke about Regarding the universal appeal and passion his personal experience: “I didn’t know about Real Real Madrid creates –available everywhere thanks Madrid when I arrived in Spain. (Clifford) Luyk was to television– Carlos C. Salinas, Ambassador of the my first coach at Madrid. I was welcomed with Philippines to Spain, said: "We Filipinos can watch open arms by him and a lot of people; I finally felt at Real Madrid's games live, even though it's two in home”. Asked by the moderator Enrique Ortega if the the morning. The time difference doesn't matter". current Real Madrid side that just won the Copa del It's a love of Madrid that reaches every part of the Rey is at the level of the NBA, Arlauckas answered: world, said Mariano López: "I'm aware that there “They’re playing really well, but it’s difficult to know if are already agencies that are starting to specialise they’re at the level of the NBA. But there’s no doubt in sending tourists to enjoy the Bernabéu Tour or this Madrid is a fantastic team and they’ve going to watch a Real Madrid match." The editor of Viajar bring us a lot of happiness.” magazine was of the opinion that, “there is also a kind of friendly code between the fans that sets Real Best in the world Madrid apart”. Fernando Suárez de Góngora went The manner in which affection for Madrid transcends even further. In his opinion, "Real Madrid has a very borders was also set forth in the debate by Mark strong desire to unite the hearts of the fans”. Devai, president of the Hungarian supporters’ club, After the round table, the participants in this who said: “When they ask me why I support Madrid edition of the Forum were able to enjoy an exhibition ahead of any team from my country, I say that it’s of objects from the Real Madrid Historical Heritage because Real is the best in the world, unique and Centre, highlights of which included recently won universal. This giant club is for everyone, no matter trophies such as the European Cup, the Club World where you are and no matter who you are”. Devai Cup and the Basketball Copa del Rey, and shirts of recalled the figure of Ferenc Puskas, ex-player and the most recent foreign signings.

28-33 Foro 49 ING.indd 30 3/6/15 15:07

Luis de Carlos Forum

Tribute to Luis de Carlos

The Real Madrid Foundation paid tribute An emotional tribute was given to the figure of to the figure of Luis de Carlos, president Luis de Carlos, president of Real Madrid of Real Madrid between 1978 and 1985, between 1978 and 1985, last December, in and from whom the Forum takes its name. the Hotel Villa Magna in Madrid. The debate saw the Former players and executives that knew participation, in addition to Enrique Sánchez, executive vice-president of the Real Madrid him and shared experiences with him in Foundation, of Samuel Valverde, former director of that period remember the personal and club members; former goalkeeper Miguel Ángel; professional sides of an approachable Cristóbal Rodríguez, centre for Real Madrid in that figure who was always open to dialogue. era; Pedro Antonio Martín Marín, former vice- A complete gentleman. president; and José Manuel de Carlos Grau, son of Luis de Carlos. After watching a video that looked back in images on the figure of Luis de Carlos, the

28-33 Foro 49 ING.indd 32 3/6/15 15:07 "he knew the names of everyone's wife and of our children", said Cristóbal Rodríguez, centre for Real Madrid in that period. He was also the first to call democratic elections "which he won", said Pedro Antonio Martín Marín, a Foundation trustee who served on Luis de Carlos' board of directors: "He was a man open to dialogue. He was the first democratic president of Real Madrid. He knew how to carry out, in a peaceful manner, the transition from an organisation that was a presidential club to one that was more open and collegiate. He called the first elections and he won them. He then decided his time had come, that the individuals needed to change, called a second set of elections and retired." Along the same lines, Samuel Valverde said, "his dignity ennobled the name of Real Madrid. The recognition as the Best Club of the 20th Century was in part thanks to him." The former director of club members indicated that Luis de Carlos "was very special as a director, as club treasurer and later in his time as president of the club. As president he surrounded himself with Madrid people who looked out for the club's finances and its social aspects." Samuel Valverde also recalled that Luis de Carlos was behind the "Quinta del Buitre", together with his vice-president for sport Luis Martínez Laforgue: "That will remain forever in the memory of the Madrid fans. Everyone who knew him can't forget his great humanity, his dignity, and participants were all in agreement as they his wonderful personality. I'll never forget that smile." emphasised the qualities that made him an Taking his turn, José Manuel de Carlos, son of exceptional man and a president who contributed to the former president, expressed his gratitude for increasing the stature of the club yet further, following the tribute to his father offered by the Real Madrid in the footsteps of his friend Santiago Bernabéu, who Foundation: "For me and for the whole of my family he succeeded in the role. it's a source of pride and very satisfying. I'm very grateful that the Forum carries his name." Those wonderful years Enrique Sánchez, vice-president of the "As a member of the squad I have to say we were Foundation, closed the event, saying, "it's impossible happy to have him with us. He was open, sincere, to sum up, or to find sufficient words of fitting praise straightforward and he knew what he wanted. If at for, a figure as great as Luis de Carlos." any point we had to ask for something, he was there The era of Real Madrid presided over by Luis to respond. He never turned his back on us. He was de Carlos was recalled with a small exhibition a gentleman from head to toe", was how former of trophies and unique documents of the former goalkeeper Miguel Ángel González remembered president of Real Madrid. During his time as President Luis de Carlos. He was an executive who president, the club won five football trophies and 11 was interested in the players and all their families, basketball titles.

28-33 Foro 49 ING.indd 33 3/6/15 15:07 Basketball

Thirteen coaches from the Real Madrid Foundation’s social sports schools in Sharing Argentina, Cape Verde (Mindelo) and Portugal (Algarve) received the inaugural Course in Values and Basketball in Madrid, a theoretical and experiences practical programme that serves to complement the training that they have received from the Coaches from three international schools Real Madrid Foundation’s technical team in their took part in Madrid in the inaugural Course locations of origin. The sessions gave them the in Values and Basketball and the V Training chance to deepen their knowledge in the area of Day in Values. providing an education in values through basketball, and the importance of the coach in that process.

34-38 Baloncesto 49 ING.indd 34 3/6/15 15:08 The international coaches from the schools in Argentina, Cape Verde and Portugal pose alongside the participants in the XIV Basketball Tournament of the Real Madrid Foundation’s social sports schools.

The course began with a visit to the XIV Basketball Tournament of the Real Madrid Foundation’s social sports schools (with the participation of the adapted, inclusive and wheelchair schools), during which the coaches saw the value of competition as an added tool in a teaching and learning process geared towards offering the student all-round training. During the week-long course, there was also a combination of theoretical classes at the Santiago Bernabéu and practical sessions at the different social sports schools in Madrid, where the visitors

34-38 Baloncesto 49 ING.indd 35 3/6/15 15:08 Basketball

Photograph of the participants in the V Training Day in Values through Basketball.

were able to share experiences and ideas with section was capped off by the presentation of Spanish coaches. This programme was coordinated certificates to the participants by basketball by the basketball section of the Real Madrid schools director Rafael Rullán and training Foundation. The aim of this initiative is to reward the programmes coordinator Gema Ortega. It brought work put in by the three international schools invited together coaches from three continents in an to Madrid, and at the same time allow the coaches enriching educational experience, underpinned to acquire specific knowledge that goes towards by that idea that “it is fundamental that the safeguarding their students’ learning process, while coaches from each of the schools and projects also encouraging an exchange of ideas between interact to share methodological experiences, the coaches at the international and domestic reflections and educational principles, and to basketball schools. get to know the Foundation’s range of challenges with different groups.” V Training Day in Values The week concluded with the V Training Day in Values through Basketball, which also saw the participation of the coaches from the socio-sporting // One of the aims of this projects that the Real Madrid Foundation carries out throughout Spain. They include programmes in initiative is to reward the prisons, juvenile facilities, hospitals, social sports schools and adapted and inclusive schools. “You work put in by the three work for the benefit of others, displaying love, a deep sense of responsibility and a commitment to international schools caring for those we love, all under the crest of Real Madrid, which brings us self-esteem, a feeling of belonging and of integration,"said Julio González, invited to Madrid \\ managing director of the Real Madrid Foundation. This initiative of the Foundation’s basketball

34-38 Baloncesto 49 ING.indd 36 3/6/15 15:08 One Team project sees adapted basketball school students taste action

As part of the integration programme run has also been responsible for working with the by One Team, the students at the adapted institutions that seek to advance the integration basketball schools in Daoíz y Velarde and and inclusion of differently-abled young people Valdebernardo got to show off their skills at through sport. Such efforts led to the birth of the half time of the Real Madrid-Red Star match. Foundation’s adapted basketball social sports schools, where the students can play sport adapted to their level. The first school was inaugurated five It was a special evening for the students years ago now, and since then more than a hundred of the Real Madrid Foundation’s adapted students have benefitted, showing their desire to basketball schools in Daoíz y Velarde and learn and to enjoy basketball. Valdebernardo, as they took to the court inside the Palacio de los Deportes to put on an exhibition during half time of the Euroleague match between Real Madrid and Red Star. One by one, the attendees of the schools took to the centre of the court to play their favourite sport amid applause and a warm reception from the crowd. This initiative is part of the Euroleague’s One Team project, which aims to harness the power of basketball to help to change the lives of the students at participating adapted basketball schools, such as those in Daoíz y Velarde and Valdebernardo (inaugurated this season), in Majadahonda and at the Josep Tarradellas primary school. The adapted basketball school students earned the applause This collaboration is driven by the Real Madrid of the crowd following their exhibition at half time of the Real Foundation’s basketball section, which for years Madrid-Red Star match.

34-38 Baloncesto 49 ING.indd 37 3/6/15 15:08 Basketball

More than 30 students benefit from the activities of the Real Madrid Foundation’s wheelchair basketball schools in Madrid.

six editions of its Inclusive Camp, the first permanent wheelchair Let’s see sport adapted basketball school for people with physical disabilities was born. to everyone’s needs Soon after came the second school in collaboration with the Fundación Ana Valdivia, while As professional basketball this season the sponsorship of continues to gain in Novo Banco has seen the birth popularity in Spain, and of the third project in this area, with even though adapted sport and the the result that the Foundation's Paralympics have become popular, wheelchair basketball schools there are still groups of individuals now boast more than 30 who are differently abled or with beneficiaries in Madrid. Children particular issues who can’t find and adults who are differently quality spaces or professionals abled and have different mobility to enable them to play sport. This needs can enjoy team sport with is the situation for those whose quality professionals, fostering their limitations mean that they’re not self-esteem, their health and, looking to compete, but are out to most importantly, breaking enjoy sport and team activities. In down barriers. the face of the growing demand of such groups, identified by the Hugo Gatti, Argentinean former Real Madrid Foundation in the footballer

34-38 Baloncesto 49 ING.indd 38 3/6/15 15:08

Campus

The registration period is now open

More than 800 boys and girls took part in the first Real Madrid Foundation Campus Experience in Argentina.

40-43 Campus 49 ING.indd 40 3/6/15 15:09 A new edition of the Campus The registration period is now open for this Experience gets underway, with summer’s Campus Experience in Madrid; registration now open in three different a perfect combination of sports and values categories: residential, non-residential based education aimed at boys and girls from and technical. An entertaining way to seven to 17 years old. It offers a varied programme play and learn values. of recreational and educational activities, all based on Real Madrid’s values: leadership, effort, self- control, teamwork and respect.

Three categories, one goal There are three types of Campus Experience: residential (one to two weeks), non-residential (half-days from Monday to Friday) and technical (one to two weeks). In the first, the students – boys and girls from 10 to 15 years old – stay in first class accommodation. The sporting programme is made up of 90 minutes of training in the morning and a further 90 in the afternoon, at Real Madrid City. The rest of the time is dedicated to recreational and educational values-based activities. For those who don’t want a residential summer camp, there is a non-residential option, aimed at children from seven to 12 years old. This involves the same training and recreational activities as the previous option, but without accommodation. Finally, the Technical Campus, which is also residential, is aimed at improving sporting performance in older children –boys and girls from 10 to 17 – at the same time as it provides training in the values of Real Madrid. In all three cases, the camps promote co-existence through sport and all-round training that covers four fundamental pillars: technical- tactical, which follows a work plan so that the participants can develop all their qualities in a dynamic manner; physical-motor skills, to ensure the participants understand the importance of improving physical fitness and its influence on performance; health, so they are aware of its importance in sport; and no less important, a values education, so the students develop not just as athletes, but as people as well. The sports teachers are trained by coaches from the Real Madrid Foundation, graduates in physical education and sports sciences; technical coaches; and support staff. On the educational side, the camps boast pedagogues, teachers, educators and monitors for recreational and free time.

40-43 Campus 49 ING.indd 41 3/6/15 15:09 Campus

While in Spain the registration process has just started, in other countries they have already enjoyed the experience. Specifically, in the first Real Madrid Foundation Campus Experience in // The students rated Argentina, which took place at the facilities of the Club Santa Bárbara in Buenos Aires, in which more than 800 boys and girls took part. Overall this unique experience the number of places available for the camps in Córdoba and Buenos Aires were completely filled. of being immersed Positive assessment in the world of Real After the camp, the students rated this unique experience of being immersed in the world of Real Madrid extremely highly, which will no doubt boost Madrid extremely the interest in future editions. The fact is that with camps in Buenos Aires and Córdoba, Argentina highly \\ is the second biggest Campus Experience in the world, only surpassed by the camps run in Madrid every summer, which, remember, you can already register for at www.campusexperiencermf.com.

40-43 Campus 49 ING.indd 42 3/6/15 15:09 Campus