Nº 49 • I-2015 EXPANDING OUR PRESENCE IN MOROCCO 01-01 Portada ING.indd 1 3/6/15 14:58 A los voluntarios, colaboradores, empleados, clientes y accionistas, hemos conseguido: • Ayudar a más de 260.000 niños que viven por debajo del umbral de la pobreza Pobreza infantil • Facilitar más de 95.000 puestos de trabajo a personas en dificultades • Ofrecer talleres y actividades a más de 700.000 personas mayores al año • Acompañar a más de 65.000 pacientes al final de su vida • Apoyar la investigación médica con 90 millones de euros • Recibir anualmente a más de 4 millones de visitantes en nuestros centros culturales, científicos y exposiciones itinerantes • Atender a las necesidades de la sociedad Integración laboral con la ayuda de 13.000 voluntarios Gracias por ayudar a la Fundación Bancaria ”la Caixa” a construir una sociedad más justa y con más oportunidades para todos. Personas mayores Voluntariado Enfermos terminales Contents 08 10 44 28 Report 04 Luis de Carlos Forum 28 The international advantage - Real Madrid without borders - Tribute to Luis de Carlos Interview 08 Ignacio Zoco Basketball 34 V Training day in values inside news 10 - Presentation of the Corazón Classic Match Campus Experience 40 - Charity golf in aid of the schools The registration period is now open Training 20 Real Madrid heritage 44 Using sporting values to achieve integration 1971-1980: Continuing to win Schools 22 Volunteers 50 El Gallinero, an inspiring project Activities in prisons Publisher: Real Madrid Communication. Coordinator: Julio Fernández. Director of Communication: Antonio Galeano. Editors-in-chief: Milagros Baztán. Writers: Elena Llamazares, Pablo Publication: David Mendoza. Fernández and Isabel Tutor. Head of Design: Noelia Corbatón. Editors: Javier Palomino and Madrori Okano. Layout: Arantza Antero and Carlos F. García. Image Processing: Photography: Real Madrid Heritage Centre, the Real Madrid David Monserrat. Translation: David Nelson. Secretary: Antonia Foundation, Ángel Martínez, Helios de la Rubia, Víctor Carretero, López. Head of Development: Carlos Silgado. Production: Jorge Elisa Estrada, Pedro Castillo and Antonio Villalba. Barazón and Iván Sánchez. Printing: LITOFINTER. Legal deposit Publishing and distribution: number: M-11535-2002. EDICIONES REUNIDAS, S.A. GRUPO ZETA CORPORATE MAGAZINES c/ Orduña, 3 (3a planta). 28034 Madrid. Tel: 915 863 300. The Real Madrid Foundation accepts no Director of Corporate Publications: Óscar Voltas. responsibility for the opinions of the contributors. Deputy Director: Antonio Guerrero. 3 03-03 sumario ING.indd 3 3/6/15 15:00 Report The international advantage The Real Madrid Foundation carries out part of its activity through social sports schools run in other countries. The goal: social integration in any part of the world, through an education in values offered by sport. The Real Madrid Foundation carries out its social work both inside and outside Spain, to the point where it has built up an extensive network of social sports schools in more than 70 countries. In every case, the programme of activities provided by these centres, in collaboration with local partners (associations, foundations and public and private institutions), promotes the social development through sporting values of boys and girls between seven and 17 years old who live at risk of social exclusion. These values are respect, team spirit, equality, motivation, personal autonomy, effort, commitment, self-esteem, health and solidarity. Florentino Pérez in Morocco and Panama The Americas, Europe, Africa, Asia… Year after year sees the opening of new social sports schools. Among the most recent, it is worth highlighting the inauguration of the social sports school in Mohammédia (Morocco) whose activities benefit 70 children from the city's most vulnerable areas. The collaboration agreement was signed by Florentino Pérez, president of Real Madrid; Mustapha Bakkoury, president of the Fatema Foundation; and Jamal Ba-Amer, president of the Samir Foundation, 4 04-06 Reportaje 49 ING.indd 4 3/6/15 15:01 Florentino Pérez during his visit to the social sports school in Morocco. 04-06 Reportaje 49 ING.indd 5 3/6/15 15:01 Report at an event which concluded with a group photo Loreno Castillo de Varela, first lady of the Republic and an exchange of gifts. of Panama and honorary president of the Fundación On the other side of the Atlantic, Florentino Amigos del Real Madrid en Panamá. Pérez also visited Panama for the renewal of Morocco, Panama… the international reach the agreement with the Fundación Amigos del of the Real Madrid Foundation’s activities is Real Madrid en Panamá [Friends of Real Madrid reflected as much in the opening of social sports Foundation in Panama], the local partner for the schools – which apply a methodology based on social sports school in the Parque Recreativo y sporting values as a tool for social integration – Cultural Omar in Panama City, which benefits 300 as in the agreements with local partners and the boys and girls between six and 17 years old. training for coaches provided by Real Madrid’s technical team, who teach football courses (They Commitment to education play, we teach) and basketball courses (For a This school provides a protected space to play for REAL education, Values and Sport) at the schools. boys, girls, adolescents and young people who are These programmes include visits to Madrid by the at risk of becoming members of criminal gangs, students and teachers at the international schools, or abusing alcohol or drugs. It's an opportunity to to take part in joint educational activities including foster good nutritional habits in the children who training sessions, football and basketball matches attend, along with sporting habits in line with the with students from the Spanish schools and the Real Madrid Foundation methodology. The president Bernabéu Tour, where the students also get the of Real Madrid signed the agreement, along with chance to share moments with their favourite team. 6 04-06 Reportaje 49 ING.indd 6 3/6/15 15:01 Un banco para lo que te apasiona Banco Santander contribuye al impulso del deporte con su patrocinio de la Scuderia Ferrari y las mejores competiciones de fútbol de Latinoamérica. bancosantander.es Interview Ignacio Zoco “I’ve been so lucky to have represented Real Madrid around the whole world” In this interview we discover a little more about the person and footballer behind the Real Madrid legend. Ignacio Zoco won a European Cup, seven league titles and two Spanish Cups. ✍ MADORI OKANO –THIS MAGAZINE IS DEVOTED TO HOW REAL competitions. There were also a lot of friendlies. MADRID TRANSCENDS BORDERS. WHEN DID To play football for Real Madrid was a pleasure. YOU NOTICE THE UNIVERSAL POPULARITY I’ve been very lucky. We’ve been received OF THE CLUB? amazingly, both with the first team and the veterans. –Real Madrid has always been important, but Paris, London, Toulouse… all over the reception with the arrival of Alfredo Di Stéfano the club began was incredible, especially for those who picked to gain its universal appeal. With his arrival, and up the flowers: the president, the captain Gento, thanks to the entire team, the club started winning Alfredo and Puskas. Moreover, we also had official European Cups, and that’s when it began to be truly events and we never missed out on a visit to the recognised the world over. Moreover, wherever Real city’s town hall. Madrid has worked for the country Madrid has gone, it’s proved how big it is as a club. for many years and that’s why it’s so beloved. It’s a Nobody has our history and people like that. The source of pride and that should be continued and if affection Real Madrid enjoys the world over is there possible increased. because the club has earned it. –iS THERE ANY WAY THE FANS SHOWED THEIR –rEAL MADRID HAS BEEN INVOLVED IN SUPPORT THAT SEEEMED UNUSUAL TO YOU OR THAT YOU INTERNATIONAL TOURS ALMOST SINCE THE CLUB WAS PARTICULARLY LIKED? FOUNDED. WHAT WERE THOSE TRIPS LIKE DURING YOUR –We’ve played at all the grounds in Europe, TIME AS A PLAYER? South America, friendlies in New York and Houston –We travelled a lot because we toured and we found stadiums which were a delight to play the Americas and then we took part in all the in. Personally, I was impressed by Wembley, the 8 08-09 Entrevista 49ING.indd 8 3/6/15 15:02 Prater in Vienna, the San Siro in Milan… AROUND THE WORLD, THE FOUNDATION HAS CREATED There were also grounds that though they weren’t SOCIAL SPORTS SCHOOLS IN 70 COUNTRIES, USING very big, were packed. Wherever we went we SPORT TO EDUCATE IN VALUES. WHAT HAVE YOU filled the stadiums completely. And domestically, LEARNED FROM FOOTBALL? in our era, of course where we most liked playing –Football has taught me to live life as it really is. was in Bilbao. The reception they gave us there It developed me as a person, and above all it has was incredible and they applauded us like nowhere made me happy. I’m such a big fan that the days else. We got a lot of wins there and we always left when there’s a game I’m happy. I think the work of with an ovation. the Foundation is wonderful and I’d like it if we were –wHAT DO YOU THINK REAL MADRID HAS GIVEN TO present in every country. I love to go to other cities, INTERNATIONAL FOOTBALL? see the club badge and feel that it’s my team. And –Real Madrid has given a lot to football. As to show how proud I am of it. long as it’s a major team that people everywhere –wHAT WOULD YOU TELL CHILDREN THEY SHOULD want to see, then the club is giving people good DO AT THAT STAGE OF THEIR LIFE? football, happiness and optimism.