Design By .COM.AU Australia Insight Community

This report is presented by Social Impact Hub. Written by: Max Huang, Monti Daryani, Luis Nunez and Vruchi Waje Supervised by: Jessica Roth and Lopa Mehrotra. November 2014 Executive Summary

While hundreds of publicly available datasets are released everyday, many organisations do not have the in-house analytical capabilities to better target the work they are doing. Community Insight Australia is a platform that presents this data in easy to generate and analyse, user-defined reports, maps and information sets. It aims to provide not-for-profits, housing providers, corporations, local and state government agencies with the information they require to design better targeted solutions to solve local problems.

Locally and internationally the competition for Community Insight Australia is strong, but what sets it apart is its user centred, unrestrictive interface, which means users can start geographical analytics immediately. Community Insight Australia has an exclusive licensing agreement with Community Insight

UK, who will provide all back-end and technical support.

The Founder of Community Insight Australia is Emma Tomkinson who has worked with the UK precedent and understands the problem that the Community Insight platform solves. The initial capital required is $143,185. This includes a one-off licensing fee to the UK parent organisation.

With a total addressable market valued at $2.1 billion and the increasing importance of data mining,

Community Insight Australia is poised for steady growth by selling into the public, social, and private sectors. Community Insight Australia employs a subscription-based pricing model, and forecasts to break-even and start repaying investors within the third year of operation.

1 Who We Are

THE VISION OF COMMUNITY INSIGHT AUSTRALIA IS TO EMPOWER ORGANISATIONS TO HELP THEM CHANGE THE AUSTRALIAN COMMUNITY LANDSCAPE.

expansion of a UK Like all businesses, Community Insight based company, social enterprises Australia can Community Insight operate in commercial Launching the instantaneously generate UK. Established in markets, needing Geographical Information reports, tables and charts 2012, Community to generate a profit System (GIS) web-based increasing the efficiency Insight UK is a joint from their trade. tool, Community Insight at which people can project between However, unlike other Australia will assist in understand their local Housing Associations’ businesses, social providing Australian area of interest. In-depth Charitable Trust enterprises exist to fulfil local governments, understanding of the local (HACT) and Oxford their overriding and housing providers, social communities will allow Consultants for Social specific social purpose; enterprises, not-for-profit organisations to better Inclusion (OCSI). this is at the heart of organisations as well target their programs Community Insight UK every social enterprise, as corporations, the and ensure community has been successfully driving everything capabilities of mapping services are underpinned operational for the it does. Community their geographical by the best possible past two years with an Insight Australia will area of interest, to knowledge. Saving time impressive clientele operate as a social better understand their and money, Community of 50 UK housing enterprise, investing local communities. Insight Australia can providers (Please see 75% of its profits back The web-based tool give the most relevant Appendix B – UK Clientele). in the development of assists in generating, and up-to-date data the company. collating and analysing on communities, with The organisation publicly available data, no need for its users is now prepared to allowing the users to to invest in specialised focus its direction identify patterns based data-mapping tools, on the Australian on parameters such consultancy, software or market creating a new as income levels, personnel. Community distribution channel for transportation or age etc. Insight Australia is an their existing business. Celebrating communities, by creating insight. Policy-makers want to target social programmes In 2013, UK housing think-do-tank HACT and social to areas of greatest need. Not-for-profit service policy data experts OCSI launched Community providers want easy access to information about Insight. It is a web-based tool that allows users to the changing nature of the communities they explore social indicators of need quickly and easily, work in. Local councils want to understand their using constantly updated, reliable, geo-coded population, to provide services that meet the data. Both organisations are social enterprises needs of local communities. Philanthropists want and keen to support the translation of the tool to to invest in communities that need development. Australia to serve a similar purpose. Businesses want to know the demographics and needs of the people in the areas they establish their operations. For the first time, a new big-data tool from the UK enables non-expert users to easily create social profiles of the communities they work with. Goals & Objectives

Achieve Sustainable Operations Social Impact Empower Users

Community Insight Australia aims In order to service data-users and The ultimate outcome that to equip organisations working ultimately deliver social impact Community Insight Australia has with community related data, to to the communities, Community been established for is to increase easily conduct data analysis and Insight Australia needs to achieve social impact. reporting without the requirement long-term sustainability. for data analysis expertise.

1. Break even in 2-3 years 1. Increase the users’ understanding 1. Achieve high awareness among of the communities they work with potential users 2. Payback investors in 3-5 years 2. Enable users to identify communities 2. Be utilised by all organisations who 3. Keep reinvesting 75% of the profit in highest need of their services via have a need to better understand into the development of the organisation comparative analysis communities and providing subsidised pricing to not-for-profits that cannot afford its subscriptions.

4 Industry Overview

Spatial technology has been adopted across Australia. In 2012, the Australian GIS (geographic information system) industry was estimated to be worth $2.1 billion. This includes all the corporations that can benefit from geographical analytics, 56,000 not-for-profits, 404 housing providers, 565 local councils and 75 state government departments around Australia. This industry overview is however primarily focused on the local government sector. GIS technology is used in certain local councils in all of the states of Australia. According to the 2013 GIS Benchmark Study (SSSI and Esri, 2013), 68% of the respondents believed that the value of GIS technology was widely understood within their councils.

• Application of GIS by government Within the government sector, the key areas in which local councils use the GIS technology are asset management, customer service, emergency management and planning and analysis of services. In particular, asset management, customer service and planning, and analysis of services are areas in which the technology’s current application is at its most extensive. (Please see Appendix A for details of NSW government sector)

In terms of improving transparency and accountability, local councils can achieve several benefits by employing GIS technology: 1) Facilitating greater communication with the public, 2) Enabling integration and consistency across their technological platforms, 3) Improving their internal decision-making abilities, 4) Serving as a data management tool for reporting, and 5) Supporting regulatory and legislative changes.

• Investment in GIS technology According to the same benchmark study mentioned above, 85% of local councils indicated that all departments within their organisation have access to GIS technology (SSSI and Esri, 2013). Figure 1 shows the level of interest among local councils in increasing investment in GIS technology.

• GIS deployment and platform As the study revealed, the GIS platforms used in the government sector are through servers, desktops, mobiles and cloud services. As shown in the Figures 2 and 3 below, in most of the cases, GIS is deployed with an enterprise server license. Desktop and server are the most utilised platforms.

Figure 1 Investment in GIS Technology Figure 2 GIS Technology platforms Figure 3 Means of GIS usage Product Overview

Community Insight Australia will launch an online community mapping and reporting software that enables users to use publicly available data from the Australian Bureau of Statistics and obtain valuable insights regarding local communities. The web-based tool will allow organisations to understand any selected community or area on parameters such as population trends, income distribution, education level, crime rates, household data, transport information and many others. There are over 30 parameters to choose from.

The software allows users to select a particular area or draw on a map creating their own customised area to analyse.

6 YOU CAN SELECT AN AREA FROM THE LIST, OR IF YOU WISH TO ANALYSE A PARTICULAR AREA, YOU CAN

SIMPLY DRAW YOUR OWN CUSTOM AREA ON THE MAP.

7 YOU CAN ANALYSE AREAS BASED ON PARAMETERS SUCH AS POPULATION, INCOME, AGE, NUMBER OF CARS IN A HOUSEHOLD, TRANSPORT AVAILABILITIES, GENDER, ETC.

THERE ARE OVER 30 PARAMETERS TO CHOOSE FROM.

YOU CAN EVEN COMPARE TWO AREAS, OR COMPARE ALL THE COMMUNITIES THAT YOU WORK WITH AND BENCHMARK THEM TO THE WHOLE COUNTRY AS A STANDARD.

8 IN A CLICK OF A BUTTON, THE WEB-TOOL GENERATES EASY TO UNDERSTAND REPORTS, PRESENTATION-READY CHARTS, DIAGRAMS, TABLES AND METRICS, REPRESENTING THE ANALYSED DATA IN A VISUAL FORMAT.

9 Advantages of Community Insight Australia

10 Total control:

Users can select a pre-defined area, or draw their own custom area on a map

User friendly: No statistical experience necessary

Valuable tool: The web-based tool can be used for analysing and comparing community segments based on pre-defined parameters

Instantaneous productivity: Instantly create metrics, charts and reports.

Visual representation: Software allows users to represent data visually, for ease of market analysis

11 Competitor Analysis

MAIN EXISTING COMPETITORS INCLUDE:

Australian Bureau of Statistics Table Builder • Publisher: ABS • Geographical Presence: Australia • Product features: Built-in function of ABS website Esri Community Analyst Data sources: ABS dataset • Publisher: Esri Mapping function: no customisation only predetermined • Geographical Presence: Worldwide areas • Problems solved: User interface: predetermined table-building module Getting information for the exact area including Data analysis: crosstab table building without hand-drawn shapes visualisation tools Access to thousands of demographic, census, health, Report output: Excel spreadsheet to download crime, and business variables to better policy decision • Application platform: Web based making • Distribution channel: Online Optimising resource allocation • Market position in Australia: Substitute Finding areas with the greatest need • Target industry: Open to all users across various sectors Determining where to allocate grant funding based on population need Discovering trends for better future planning InstantAtlas • Application platform: Web based and mobile devices • Publisher: Geowise (UK) • Distribution channel: Online • Geographical Presence: Worldwide • Market position in Australia: Critical competitor • Problems solved: • Target industry: Government, health and human services, Public health reporting public work Demographic and health survey reporting

Regional health profiling Area profiling Election reporting Public safety

• Application platform: Web-based and desktop • Distribution channel: Online • Market position in Australia: Critical competitor • Target industry: Health, government, commercial, community 12 PolicyMap • Publisher: PolicyMap (US) • Geographical Presence: United States of America

• Problems solving: Home sale statistics Health data Mortgage trends Labour data Crime statistics

Maptitude • Application platform: Web based • Publisher: Caliper (US) • Distribution channel: Online • Geographical Presence: Worldwide • Market position in Australia: Potential competitor • Problems solved: • Target industry: Academic, government, non-for-profit, commercial, finance Locate customers and facilities

Determine market potential and target growth

opportunities eSpatial Create custom sales territories • Publisher: eSpatial (US) Analyse sales and customer data by postal and zip codes • Geographical Presence: Worldwide Find crime hot spots • Problems solved: Visualise flows of people Plot spreadsheet data Analyse real estate trends Create pin maps Analyse public health data Spot trends and opportunities • Application platform: Desktop and optional web function Explore location analytics for finding hidden values • Pricing strategy: Licence fee • Application platform: Web based, server • Distribution channel: Online • Pricing strategy: Annual subscription and free version • Market position in Australia: Potential competitor (technology • Distribution channel: Online leader in the US) • Market position in Australia: Potential competitor • Target industry: Government, commercial • Target industry: Commercial, non-for-profit

Myregion • Publisher: Department of Infrastructure and Regional Development (AU)

• Problems solved: Basic social-economic statistics of local areas Display mapped data Locating local infrastructures Locating local programs

• Application platform: Web function • Distribution channel: Online • Market position in Australia: Substitute • Target industry: Open to all kinds of users

13 Having identified the strongest competitors, the key point of differentiation for Community Insight Australia is the product itself.

The product is completely user centred; its unrestrictive interface allows users to define a location of their choice, big or small, with the ‘draw on the map’ function. With Community Insight Australia no training is required, neither is there a roll out period. Users can start tackling their data related problems from day one. This distinction along with the core advantages articulated earlier in the report is what sets Community Insight Australia apart from its current competition. Market Segmentation

To effectively allocate the resources that Community Insight Australia has, the market needs to be divided into manageable proportions. By segmenting markets, Community Insight Australia can target specific groups of organisations that are better suited to bring positive social change in the Australian community.

Community Insight Australia’s total addressable market (TAM) includes all users or organisations who are in need of understanding their local communities to better target their services and community programs.

Community Insight Australia’s TAM can be then further divided into five broad segments:

In line with its objective to make a social impact, the main focus of Community Insight Australia’s initial launch strategy will be on the Local Councils.

However, to achieve forecasted sales, the sales team would have the flexibility to target other prospective users from Community Insight Australia’s TAM. This mix would depend on the sales cycle time from initial contact or lead, to successfully signing on a new subscription.

For example, due to the strict procurement procedures in place at local councils, the sales cycle time could be anywhere between 3-6 months. In comparison the same process for housing providers can be 1-3 months, while corporations have a broader range due to procurement practices being unique from company to company. 15 TO GET A FOOTHOLD INTO THE AUSTRALIAN MARKET, COMMUNITY Target INSIGHT AUSTRALIA WILL TARGET LOCAL Market COUNCILS. There are 535 LGAs in Australia, and Household income and wealth are major 152 in the state of . In determinants of household economic resources. the first phase Community Insight Australia The Socio-Economic Indexes for Areas (SEIFA) will focus its initial launch strategy on the measures the relative level of socio-economic region and the 41 LGAs it represents disadvantage based on a range of census char-

(Please see Appendix C for a list of all 41 LGAs). acteristics. The index is derived from attributes that reflect disadvantage such as low income, low educational attainment, high unemployment Community services and community programs and jobs in relatively unskilled occupations. When are generally most valuable in suburbs with a targeting services to disadvantaged communities, growing population base and greatest it is important to also look at these underlying socio-economic disadvantage, with more characteristics as they can differ between areas emphasis on the latter parameter. The 41 LGAs with similar SEIFA scores and shed light on can be prioritised based on these two criteria. the type of disadvantage being experienced. (See Table 1 overleaf for selected LGAs). A higher score on the index means a lower level of disadvantage. A lower score on the index means a

Projections indicate 11 LGAs in the Sydney region higher level of disadvantage. The following LGAs to have populations larger than 200,000 people are the most disadvantaged areas in the Greater by 2031. These are the LGAs of Blacktown, Sydney region:

Liverpool, , , Auburn Council, Canterbury Council, Bankstown, Penrith, , Parramatta, Fairfield, Campbelltown Council, Liverpool, Holroyd, City Campbelltown, Bankstown and Hornsby. The of Blacktown, Parramatta, Rockdale, Burwood, other large populations in NSW are projected to Penrith. be in Wollongong, Lake Macquarie and Wyong outside the Sydney region. 16 Based on the population growth and socio-economic disadvantage levels Community Insight Australia will first target the following councils:

1.PARRAMATTA CITY COUNCIL 2.BLACKTOWN COUNCIL 3.LIVERPOOL COUNCIL 4.PENRITH COUNCIL 5.CAMPBELLTOWN COUNCIL

Table 1: Selected LGAs based on key parameters: population growth and income levels (Data source: ABS)

Once successful, the council areas of Auburn, Canterbury, Holroyd, Rockdale and Burwood can be targeted in the second phase*. Third phase would include the council areas of City of Sydney, The Hills Shire, Sutherland Shire, Fairfield and Hornsby*.

*Targeting the aforementioned councils in the second and third phase will be subjected to timely market analysis, up-to-date research as well as the relative success of Community Insight Australia in the local councils from stage 1. 17 Parramatta Council

PARRAMATTA CITY COUNCIL PROVIDES MORE THAN 40 SERVICES TO IMPROVE THE QUALITY OF LIFE FOR ITS RESIDENTS AND TO MAKE PARRAMATTA A GREAT PLACE TO LIVE, WORK, PLAY, INVEST AND LEARN.

Local councils are in charge of providing community services to the people living within the vicinity.

The has a very diverse community. 40% of the 172,000 residents were born overseas and 43% speak a language other than English at home. With such rich diversity in the community, decision makers in Parramatta City Council face challenges in understanding the local community. Community Insight Australia could assist in better understanding the different population segments within the geographical area of Parramatta, which would allow the council to provided community solutions that are better targeted to suit the needs of the local population. Out of the many community services that Parramatta City Council offers, the following services could be improved with Community Insight Australia’s analysis and reporting:

Early Learning Centres Community Development Economic Development

Parramatta City Council’s Community Parramatta City Council’s Economic Parramatta City Council manages Capacity Building team (CCB) assists Development team is a resource five fully accredited Early Learning communities across the Parramatta for local businesses looking for Centres, which provide quality care area to work with Council to develop information on Council process, and education for children from and achieve their goals. The CCB local economic statistics and the age of six weeks to six years. team also manages Council’s data, news, business events and The centres implement educational Community Grants Program to which networking functions. The team is programs as well as activities that community groups, services and keen to engage with small business teach children how to socialise and organizations can apply for financial owners, particularly those from ethnic develop independence skills. support for capacity building projects. backgrounds requiring specialist advice and services to help them conduct their business in Parramatta.

Neighbour Aid Meals on Wheels Carelink

The Neighbour Aid home visiting This service provides fresh, To help older people and people service organises trained volunteers home-delivered meals to people who with disabilities live independently, to visit and provide companionship may not be able to prepare their own Commonwealth Carelink Centres to frail, older people and people with food. A chilled or hot meal can be provide free information about disabilities, as well as their careers, delivered from Monday to Friday, or community aged care, disability and by visiting them for a few hours each frozen meals can be supplied once a other support services. week. In some cases, volunteers week. Frozen meals are also available also help with writing letters, making for weekends (delivered on Friday) appointments and paying bills on and special diets can be catered time. There are also occasional group for. There is a wide range of cultural outings. meals to choose from.

Community Insight Australia could seek to benefit the aforementioned council programs by providing customisable knowledge about the local community. The web-based tool would allow councils to create instant neighbourhood and community profiles, drawing on the latest and most up-to-date open data sources. The software would provide reports on social and economic parameters for particular areas that the local council would need to target their programs efficiently and prioritise them in order of urgency. Once accepted by the Parramatta City Council, Community Insight Australia could target other local councils in NSW to help them better target their community services.

19 Customer Acquisition and Retention

Community Insight Australia’s customer acquisition and retention strategy will be one of the primary duties of the Marketing & Business Development Consultant. The approach of this position needs to be focused in the following areas and activities:

Business Development and Strategy • Develop and implement marketing goals, initiatives, and strategies to support business development. • Strategise and manage the request for proposals (RFPs), Invitations to Tender (ITTs), Expressions of Interest (EOIs), customised pitches, and business development presentations.

• Identify cross-selling opportunities within existing practice group clients and other firm clients. • Provide support on other strategic business development and promotional initiatives.

Customer Relationship Management • Deliver integrated solutions to users’ requirements, that help users solve their problems and enquiries based on their input and particular characteristics

Parramatta City Council • Parramatta Council has an automated e-tendering system for any organisation to bid for the supply of the goods and/or services of Parramatta city. The portal posts all notifications, advertisements and delivers responses of RFPs, ITTs and EOIs electronically. To be able to receive and respond to notifications posted by Parramatta City Council, Community InsightAustralia needs to register at the Tenderlink portal.

• In February 2013, the City Council adopted a new procurement policy (Policy 287, see Appendix D for more details). This policy applies to all types of procurement, including acquisition, provision and disposal of materials, services, facilities and human resources by Parramatta City Council. The policy supports the establishment of a diverse supply chain, with particular focus on entities that deliver or have potential to deliver social, economic and/or environmental benefit locally and/or regionally. Community Insight Australia definitely falls under this category and could leverage it to expedite the customer acquisition process with this council.

• Community Insight Australia should directly involve itself with Parramatta Social Enterprise Hub (PSEH). PSEH’s primary mission is to work with social entrepreneurs, community organisations, businesses and government bodies to grow and develop social enterprises within the Parramatta region.

20 Pricing Strategy

In order to have the best suitable pricing strategy for Community Insight Australia, rates and features of prospective competitors locally and internationally are detailed below:

Having compiled this information, a number of pricing attributes were discovered that were employed by a vast majority of these organisations:

•75% of them operated on a subscription model •All of them offered a reduced service free of charge or a complete service as a free trial for a limited period •88% offered a different set of pricing options based on the number of users •75% worked on a yearly subscription bases with only one offering monthly option as well •38% charged annual maintenance or support fees

21 Uncovering the optimal price through customer development BASED ON THE ABOVE AND HAVING ADDRESSED THE COSTS FOUND LATER IN THIS DOCUMENT, THE ORGANISATION HAS DESIGNED THE FOLLOWING PRICING MODEL:

FREE TRIAL BASIC PRO

Price Price Price FREE OF CHARGE $2000 $5000

Features Features Features ONE REGISTERED USER UP TO 5 USERS UP TO 20 USERS, ONE SAMPLE STATE LIMITED AREAS AND ALL FEATURES AVAILABLE REPORT FUNCTIONALITY Time Time Time 48 HOURS 1 YEAR 3 MONTHS

The above strategy would allow Community Insight Australia to suitably meet requirements of companies and councils of varied sizes at prices that are comparable to the existing offerings in the market. The Free Trial acts as a hook to let users experience the benefits of using Community Insight Australia, without allowing sufficient time and features to extract full value. The Basic model has limited geographical coverage; reduced reporting capabilities and quarterly pricing; which encourages the subscriptions of the Pro model that offers comparatively better value for money. In line with the founder’s vision, Community Insight Australia will entertain the possibility of special concessionary rates for not-for-profits where appropriate and feasible.

23 Financial Analysis

Community Insight Australia’s Start-Up cost structure has a lean model approach since the business does not require significant fixed-asset investments. The most important component of the initial investment capital is the one-off license fee, which represents 60% of the total Start-up costs and the Working Capital, which represents 22% of the total Start-up costs. For ongoing operations, Community Insight Australia’s cost structure also follows a lean model approach. One of the most significant costs is the web-tool maintenance, which represents 21% of the total fixed costs. Another noteworthy cost is wages, which have a fixed and a variable component. The fixed component is the $55,000 base salary that represents 60% of the total fixed costs and the variable component is a 15% commission from the total annual revenues.

The sales forecast is a conservative estimation of both new and renewed subscriptions based on Community Insight UK’s success and Community Insight Australia’s TAM value. The projected sales figures for the first year is 22 subscriptions. For each consecutive year, the forecasted revenues include 80% incremental sales for new subscriptions and 80% renewal rate of existing subscriptions.

Community insight Australia will payback the initial investment in 2.5 years, which is equivalent to 106 subscriptions at average unit price of $3500.

24 START UP COSTS

Assumptions START UP COSTS: One-off costs needed to set up the business WORKING CAPITAL: Estimated money to run normal business operations for the first four months * License fee ** Costs based or market prices *** Marketing & advertising costs are based on the marketing plan developed for CIA **** From IP Australia website

SALES FORECAST

25 PROFIT AND LOSS FORECAST

Assumptions • Revenues include both new and renewed subscriptions • Depreciation cost is shown for computer equipment. • Web-tool maintenance price established by the tool developer • Other costs based on market prices • The depreciation cost is calculated using the straight-line method with a useful life of four years • No debt is considered either to start up the business or to finance the business in the early years

BREAK-EVEN ANALYSIS

Assumptions • Average subscription price 26 CASH FLOW STATEMENT

PAY BACK PERIOD

Note • 2.5 years is equivalent to 106 subscriptions at average unit price of $3500 27

Appendices

APPENDIX A - AUSTRALIAN CLIENTELE OVERVIEW

29 APPENDIX A - AUSTRALIAN CLIENTEL OVERVIEW (CONTD) APPENDIX B - COMMUNITY INSIGHT UK CLIENTS

30 APPENDIX B - COMMUNITY INSIGHT UK CLIENTS

31 APPENDIX C - LIST OF 41 LGAS IN THE SYDNEY REGION

Ashfield Council Hawkesbury City Council Auburn City Council Hills Shire Council Parramatta City Council Bankstown City Council Holroyd City Council Penrith City Council Blue Mountains Hunters Hill Council Randwick City Council Burwood Council Hurstville City Council Rockdale City Council Camden Council Kogarah City Council Strathfield Council Campbelltown City Council Ku-ring-gai Council Sutherland Shire Council City of Leichhardt Council City of Canterbury Liverpool City Council Willoughby City Council Wollondilly Shire Council City of Sydney Woollahra Municipal Council Mosman Municipal Council

APPENDIX D - PROCUREMENT PROCEDURE AND TOOL APPLICATION OF TARGET MARKET Procurement of a Local Council: For e.g Parramatta City Council In May 2011 Parramatta City Council (PCC) resolved to adopt a new procurement policy: Policy 287-Procurement Policy, which incorporates social, environmental and local economic development principles. As this policy becomes fully embedded into practice it will assist with aligning PCC’s purchasing activities with its wider sustainability objectives. PCC’s procurement from social enterprises is subject to the social procurement process.

32 APPENDIX D - PROCUREMENT PROCEDURE AND TOOL APPLICATION OF TARGET MARKET (CONTD)

Local Government Procurement Local Government Procurement Pty Ltd (LGP) is a wholly-owned subsidiary of Local Government NSW—the association of NSW Local Governments, which provides a fully-integrated procurement service to councils and associated organisations in NSW. Local Government NSW represents the interests of all 152 NSW general purpose councils, 12 special purpose councils and NSW Aboriginal Land Council. There are business managers looking after the procurements of certain councils. Bruce Rose is the manager who is responsible for the region of NSW West which includes Parramatta City Council. Local Government Procurement could be one of the preliminary contacts that Community Insight Australia could approach.

Potential Application of Community Insight Australia During the planning process, local councils need to comply with the Gateway Process, introduced by the Department of Planning and Environment NSW. Generally there are five steps that local councils need to follow, which are planning proposal, gateway, community consultation, assessment, and decision.

APPENDIX D - PROCUREMENT PROCEDURE AND TOOL APPLICATION OF TARGET MARKET

• Part 1: A statement of objectives or intended outcomes of the proposed instrument • Part 2: An explanation of the provisions that are to be included in the proposed instrument • Part 3: The justification for those objectives, outcomes and the process for their implementation • Part 4: Maps, where relevant, to identify the intent of the planning proposal and the area to which it applies • Part 5: Details of the community consultation that is to be undertaken on the planning proposal

END OF REPORT

33 Design By: COM.AU Design By: COM.AU Community Insight Australia, Business Plan, 2014