The Best AR Lens — Without a Scratch
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www.visionmonday.com JANUARY 21, 2008 VOL. 22 NO. 1 $15 M Standard Anti-Reflective Lens HOYA SUPER HiVision™ 10.9 Reasons it’s the best AR lens — without a scratch. hoyavision.com Advertisement 10.9 Reasons it’s the best AR lens — without a scratch. No other AR lens on the market can outperform SUPER HiVision • Unbeatable Scratch Resistance — twice the scratch resistance of the leading AR coating • ViewProtect smudges, dirt and fingerprints • Substrate Matching™ Properties — super cleanable topcoat virtually eliminates matching the index of the lens with the index of the coating • Less than 0.5% light reflectance — more light makes it to your patients’ eyes Scratch Resistance Rating ™ (Bayer Abrasion Values)* — unsurpassed clarity by 14 12 Glass 1 10 2 . 0 SUPER HiVision 8 1 0 . 9 6 4 SOLA Teflon® 6 2 . 0 HiVision™ + ViewProtect 0 5 . ® ™ 0 Crizal Alize 5 . ® 0 Zeiss Carat 5 . 0 Standard AR 2 . 2 © 2007 HOYA Corporation. All Rights Reserved. SUPER HiVision, HiVision, ViewProtect and Substrate Matching Properties are trade All other trademarks are the property of their rightful owners. * Data on file. hoyavision.com marks of HOYA Corporation. Summit Industry voices concerns about FDA Global lens impact testing guidelines. page 8 07VH-819 www.visionmonday.com JANUARY 21, 2008 VOL. 21 NO. 14 $15 MondayThe Newsmagazine for the Eye Care Industry NEWS Essilor National Sales Meeting The four-day meeting provided a platform to launch Crizal Avancé with Scotchgard Protector and the Essilor Vision Foundation. page 10 NEWS SEE Chain Eyes Growth With a new president and five-year Sunwear plan, the private-label chain is poised for accelerated growth. on the page 8 A Retail NEWS ‘Road Trip’ • Hilco acquires Attleboro, Mass.-based Sadler Brothers. Map page 8 • NovaMed expands optical From shifting prices that reflect the struggling economy to an ever-increasing products business with $7M desire for improved technology and Rx-able styles, Vision Monday took a “road trip” purchase of The Buying Group. page 14 across the country to visit small and mid-sized regional eyewear providers who • Optical rockers tune up for shared their sunwear business outlooks for the New Year to explore where sunwear April Eye Rock benefit concert. retailing is headed in 2008. See Page 35 page 14 WWW.KENMARKOPTICAL.COM 800.627.2898 ©2008 Kenmark Group. Photo by Karl Lagerfeld. © 2008 Karl Lagerfeld All Rights Reserved. Produced and distributed by Marchon Eyewear, Inc. Style: KL601S and KL603S www.visionmonday.com THIS MONTH IN VM VISION MONDAY/JANUARY 21, 2008 5 EDITOR’S NOTE IN THIS ISSUE It Will Be a Good Year—Plan on It News As we move into the New lifestyles and workstyles can be enhanced by Strong participation expected Year, some financial indicators that training of your associates. for Vision-X Dubai Exhibition . 12 – general retail performance Effective demonstrations and displays of prod- Essilor acquires Interstate Optical during the Christmas holidays, uct features and benefits can reinforce those in U.S. .14 general interest rates, the stock messages. Focused window and case displays Vision Expo West showed attendance 12 market and the subprime can showcase new trends and styles. How often increase for ‘07 . .18 mortgage aftermath – are gen- do you update these and how can you plan a reg- Safilo Group names Rick Talmage erating an undercurrent of con- ular infusion of excitement into your dispensary? COO of Solstice Marketing . 18 Marge Axelrad cern in some economic circles. What about your Web site? What can you do to Editorial Director WaveTouch Technologies names But as the eyewear and opti- make it fresher, regularly offer ‘new’ features and new management team . 20 cal business is tallying the results of another serve as a resource to you and your patients. Scene & Heard strong performance year, it’s important to Today, your Web site is as important as your ‘front Toledo Optical holds practice remember to do one very important thing when door’ and waiting room for making first impres- building session for ECPs . .24 18 you consider your business for 2008: PLAN. sions and also reinforcing patient perceptions. Exam Lanes All the fundamentals for strong optical sales are Planning also needs to take into account the 85th SECO International event kicks in place: Patients of all ages who are looking for parts of your operation that may not be visible to off in Atlanta next month . 33 modern, contemporary solutions for their vision your patients but only to you and your staff. Retail Dispensary needs. A host of exciting new technologies and These include new systems that track inventory, Launches products. A tremendous range of eyewear fashion and sales and can help you forecast or anticipate at virtually every price point, from value to luxury. what you need and when. They might also Marchon unveils Pucci 24 Preparing your dispensary and your dispensa- include programs to help you manage managed sunwear collection . 44 ry team for the influx of new products is hope- care, patient records and recall. REM premieres the Converse fully a part of your regular training routines. Prepare for positive growth, invest for increas- Carbon Hybrid sun line . 44 Exciting the consumer with choices for one, es and an enhanced bottom line, and plan your Safilo bows Balenciaga two or even three pairs of eyeglasses for their way to a prosperous New Year. ■■ sun collection . 46 Hilary London expands line 46 with readers . 33 WHAT’S ONLINE Columns F.Y.Eye . .48 Inside the Lab Reliable Optics adds in-house AR . 49 Business Essentials Extra Exercise caution when 46 garnishing wages . 54 Visionmonday.com VMail EXTRA VM Archives OptiStock Opinion Visit our new site, Be ‘in the know.’ Sub- As a VMail EXTRA For the latest stock quotes, Sunwear with substance . .56 completely redesigned, scribe to this e-news subscriber, search financial and investment reorganized with search Balance Sheet service. Twice a week beyond the Current news for publicly traded by rank or date, new plus “Breaking News” and Last Issues of VM vision care companies, go navigation and exclusive CooperVision's Parent, The Cooper in HTML. Your sub- to review and access to www.visionmonday.com 58 “On the Web” stories Companies, posts net losses . and up-to-date scription lets you access thousands of VM news and click on the Alcon plans new stock repurchase industry news. visionmonday.com stories, special reports OptiStock button program . .58 49 features and archives. and company profiles. on the left. TRANSITIONS CONGRATULATES THE 2007 TRANSITIONS LAB OF THE YEAR FINALISTS To see who was named the 2007 Transitions Lab of the Year, go to transitions.com/winner today! ENTERPRISE OPTICAL s&IRST TIMElNALIST s!NNUALINTERNAL4RANSITIONSTEAM BUILDINGTRAININGINCREASEDSALESOF4RANSITIONS®LENSES s%DUCATIONONTHE4RANSITIONS#ERTIlCATEOF!UTHENTICITY %YEGLASS'UIDE 4RANSITIONS /NLINE-ARKETINGTOOLANDMORESUPPORTEDTHEEFFORTSOFEYECAREPROFESSIONALS s3AWAPERCENTINCREASEINSALESOF4RANSITIONS®LENSESOVER s4WO TIMElNALIST s%XTENSIVEMARKETINGEFFORTS EDUCATIONANDTRAININGINCORPORATED MESSAGESABOUT4RANSITIONS s%XCITINGPROMOTIONS LIKEh2OCKAND2OLL7ITH4RANSITIONS vOFFERED CASHPRIZESFORSALESOF4RANSITIONS®LENSES s%XPERIENCEDMAJORGROWTHINSALESOF4RANSITIONS®LENSES s3IX TIMENOMINEEAND,ABOFTHE9EAR s4RANSITIONS,EARNAND%ARNMODULESREACHEDMORETHANEYECAREPROFESSIONALS s.EWTRAININGCOURSEEDUCATEDOPTOMETRISTSANDOPHTHALMOLOGISTS s3EVENPROMOTIONS INCLUDINGh(EALTHY(OLIDAYS vOFFEREDREWARDSBASED ONINCREMENTAL GROWTHOF4RANSITIONS®LENSESTHROUGHOUTTHEYEAR 8 VISION MONDAY/JANUARY 21, 2008 IN THE NEWS www.visionmonday.com NEWS VIEWS Industry to Challenge FDA on Drop Ball Regs By Andrew Karp, Manufacturers, International and Con- that edged lenses have reduced strength, the FDA,” she said. “I’m optimistimic Group Editor, lenses and technology sumer Assistance, issued the guidelines and we’re not sure that’s true. they will change the Q&A.” in late October, 2007 in the form of a “Another aspect of the proposed OAA is encouraging its members to ROCKVILLE, draft guidance. The document provides guidance is that lenses that are tested protest the proposed guidelines by send- Md.—Optical the optical industry with questions and can’t be resold,” said Greene. “That will ing comments to FDA as well as to the industry groups answers about the federal regulation for cost consumers millions of dollars and is OAA Legislative Action Center, are voicing con- impact resistant lenses which has been totally unnecessary. We’re taking a http://capwiz.com/oaa/home/, a Web site cerns over new in place since 1972, and updates the strong stance on this issue and look for- the group operates. guidelines for 1987 FDA draft guidance on impact ward to the opportunity of working with OAA president Tom Hicks added, impact resistant resistant lenses. the FDA to help them come up with a “OAA’s position is that we are not pleased lenses drafted The FDA has set Jan. 24 as the dead- better set of guidelines that will address with the Q&A that was just released and by the Food line for industry comments on the draft these issues. We are also working closely and Drug Q&A. A coalition of industry groups with every other national organization.” Continued on page 42 Administration spearheaded by the Vision Council of Bob Dziuban, executive director of (FDA) which America (VCA), including the Optical the Optical Laboratories Association, would require Laboratories Association (OLA) and the said “OLA is working closely with VCA Hilco Acquires lenses to be Opticians Association of America (OAA), and other industry associations to pro- Sadler Brothers drop-ball tested at the place of edging. is preparing to submit comments to the duce a unified response. We will com- The proposed guidelines, once finalized, FDA which challenge some aspects of ment about the need for, and the and PLAINVILLE, Mass.—The Hilsinger Com- could have far-reaching effects on oper- the guidelines and seek to clarify points real-world feasibility of, the various pany (Hilco), based here, has acquired ators of in-office labs as well as on con- that appear to conflict with the regula- changes that would result from imple- Sadler Brothers, a leading supplier of sumers, Vision Monday has learned tion itself.