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June 16, 2008 Vol. 22 No. 7 $15 M www.visionmonday.comM JUNE 16, 2008 VOL. 22 NO. 7 $15 EYEPOINTDesigned with Shamir TECHNOLOGY® Go ahead, give into the Creation® temptation. Shamir progressive lenses are designed with patented EyePoint Technology®, simulating the human eye at every angle of vision. Unwanted distortion disappears as quickly as apples do in the Garden of Eden. Exercise your free will. Order Shamir Creation® - OLA’s 2006 Best Lens Design. Shamir Progressive Lenses - ReCreating Perfect Vision® shamirlens.com 5^a_PcXT]cbST\P]SX]VcWTQTbc £°Ç{ CWTf^a[SzbUXabc &# CWTf^a[SzbcWX]]Tbc[T]b CWTf^a[SzbUX]Tbc^_cXRb £°Ç{ÊÊÊ CWTcWX]]Tbc[T]bPePX[PQ[Tc^h^daRdbc^\Tab >ÌiÀ>\°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°Ê1ÌÀ> } Ê`iÝ ,ivÀ>VÌÛiÊ`iÝ\°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°Ê£°Ç{ LLiÊÛ>Õi\°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°ÊÎÎ -«iVwVÊ}À>ÛÌÞ\°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°Ê£°{È ÊÊÊÊÊÊÊÊ Ê£°Ç{ÊÃÊÕ«ÊÌÊxä¯ÊÌ iÀÊÌ >ÊÀi}Õ>ÀÊ«>ÃÌVÊ >`ÊViÃÊÃÌ>`>À`ÊÜÌ Ê Ê >ÃÞ/ i>Ê >Ì}° *>ÃÌVÊ£°x \Ê >ÃÞ/ i>Ê >Ì} Ê£°Ç{ Ì>VÌÊ >ÃÃ>ÕÊ6ÃÊÀÕ«Ê i>`µÕ>ÀÌiÀÃÊ>ÌÊnääxÓÈäΣΠÀÊÛÃÌÊÜÜÜ°>ÃÃ>ÕÓ{Ç°VÊ>`ÊÃÌ>ÀÌÊÀ`iÀ}ÊÌ`>Þ°Ê Ê"«ÌV>Ê1-ÊV° £ÎääÊ7>ÌÊ7 Ì>Ê,>` iÛi]Ê 9Ê££Ç{ÇÎäÈ{ ÊÃÊ>ÊÀi}ÃÌiÀi`ÊÌÀ>`i>ÀÊvÊ Ê À«À>Ì° ^ÓäänÊ Ê"«ÌV>Ê1-ÊV°Ê www.visionmonday.com THIS MONTH IN VM VISION MONDAY/JUNE 16, 2008 3 EDITOR’S NOTE IN THIS ISSUE It's Time to Get With the 'Online' Program News PBA joins groups opposing FDA It’s mid-way through millions, and of all age groups and social/eco- 6 lens impact regs . 2008, people. nomic spheres, they are seeking out and learning VisionMonday.com wins EPpy Let’s try to all agree what they can about eyecare and health care via Award, min honors . 10 that we’re way past the Web searches, building new assumptions about Transitions Healthy Sight Survey 14 point where ‘Internet’ brands by interacting with robust and fun sites confirms key issues . 10 Mido 2008 figures up by 1 percent . 18 and ‘Web site’ are con- and, importantly, recommending these experi- Marchon signs Calvin Klein, ck cepts that you think ences and brand products to other friends and Calvin Klein for Japan . 20 are relevant only for colleagues. They are buying from sites they Scene & Heard Marge Axelrad your kids and ‘Ameri- locate via Google, and via other style, culture or SAA/ESA execs mingle at Editorial Director can Idol’ fans. media influencers. 26 Mido dinner . If you haven’t updated, or, um, created your Your brick-and-mortar offices and retail stores Giorgio Armani eyewear marks 20 Web site in the past year, get with the program, need to extend your customer and patient rela- years, launches special editions . 28 Exam Lanes 18 there are plenty of resources available to help tionships 24/7. you do so. And then there’s the business-to-business side AOA issues ‘Caring for the Eyes of America’ . 44 If you have updated and are proud of some of of the Web. Do you keep records and data about Retail Dispensary the new features of your retail business’ or prac- your business? About your patients? Are you Launches tice’s Web site, please let us know! We really, ordering or reordering products online? How are Signature launches Carmen really want to hear from you. you communicating among your offices? With Marc Valvo . 50 The universe of online is daunting, no ques- your suppliers? With other colleagues? Second Looks 20 tion. But the eyecare and eyewear business is The Web is more than a parallel universe to Costa Del Mar releases new metal being swept up in a new world of concepts and the real world. It’s a realm all its own, with new 48 sunglass styles . communication fueled by bits, bytes and broad- rules and game-changing developments. Kenmark intros designs to Thalia band. It’s something to explore and take part in. It’s Girl Eyewear . 48 Consumers and patients are not waiting for no longer debatable that it needs to play a role in Viva adds optical groups to Catherine Deneuve Lunettes . 48 companies in our industry to get into it. By the your business—it’s a reality. II Aoyama unveils new styles in Shiseido collection . 48 28 WHAT’S ONLINE Columns F.Y.Eye . .50 Contact Lenses . .51 Inside the Lab VSP Legends 4.0 adds Teflon coating . 52 Extra Business Essentials 50 Few organizations plan to stem Visionmonday.com VMail EXTRA VM Archives OptiStock 58 brain drain . Visit our new site, Be ‘in the know.’ Sub- As a VMail EXTRA For the latest stock quotes, Opinion completely redesigned, scribe to this e-news subscriber, search financial and investment Here Comes the Sun . 60 reorganized with search service. Twice a week beyond the Current news for publicly traded by rank or date, new plus “Breaking News” and Last Issues of VM vision care companies, go Balance Sheet navigation and exclusive Buying Group revenues see gain . 70 “On the Web” stories in HTML. Your sub- to review and access to www.visionmonday.com scription lets you access thousands of VM news and click on the Marcolin reports increased sales . 70 and up-to-date industry news. visionmonday.com stories, special reports OptiStock button Orange21/Spy Optic report loss . 70 52 features and archives. and company profiles. on the left. 4 VISION MONDAY/JUNE 16, 2008 IN THE NEWS www.visionmonday.com NEWS VIEWS Transitions Links With PGA, Promoting ‘Healthy Sight’ PINELLAS PARK, Fla.—In its latest nearby Innisbrook Resort and Golf that could include additional sports move to bring its message about Club. The golf tournament will be marketing as well as possible associa- “Healthy Sight” to increasing numbers called the Transitions Championship tions with celebrities or other groups of consumers, Transitions Optical has For Healthy Sight. outside sports. signed a deal with professional golf’s Transitions officials told VM the spon- The week-long golf event—to be PGA Tour to provide a four-year title sorship may be the initial effort in a new held March 16 to 22, 2009, at Innis- sponsorship of a PGA Tour event at the strategy to get the company’s message out brook’s Copperhead course—is designed to enhance Transitions’ ongoing efforts to help elevate con- Carl Zeiss Vision, VSP Add At the announcement of Transitions’ golf tournament spon- sumer awareness of the need for sorship, (l to r) PGA Tour commissioner Tim Finchem Tri-City Optical to Its Lab Network healthy sight, the importance of applauds as Transitions’ Brett Craig and David Cole receive vision care and the benefits of sight- personalized golf bags from Sheila Johnson of Salamander CLEARWATER, Fla.—Carl Zeiss Working together with valued suppliers enhancing vision wear, according to Hospitality, owner of the Innisbrook Resort and Golf Club. Vision has added Tri-City Optical to its like Carl Zeiss Vision is part of our ongo- a company announcement. using our resources to communicate with network of U.S. laboratories. The com- ing focus on strengthening the eyecare In announcing the PGA deal, five consumers and reach a whole new, and pany acquired the independently-owned delivery system for private practice.” months in the making, Transitions presi- logical, demographic for Transitions.” Clearwater, Fla. wholesale lab in partner- The Tri-City acquisition marks the dent Brett Craig said, “Partnering with the The company is also in negotiations to ship with VSP Vision Care, with Carl second time Zeiss and VSP have part- PGA Tour aligns well with our company become an official marketing partner of Zeiss Vision as the majority shareholder. nered in an optical lab purchase. Last and brand. The tournament makes an the PGA Tour, which could include The purchase price was not disclosed. year, the two companies each acquired a important contribution to our local com- being named the official eyewear of the “We are very excited to have Tri-City stake in Perfect Optics in Vista, Calif. munity, and the sponsorship is a tremen- Tour. An announcement on that is as part of Carl Zeiss Vision’s laboratory VSP chairman Rob Lynch stated at that dous opportunity to educate consumers expected shortly. network,” said Fred Howard, Carl Zeiss time that VSP would pursue other lab about the importance of healthy sight.” Cole said Transitions is “still working Vision’s president, the Americas. “This acquisitions in partnership with vendors After the formal announcement of the out the details” on how to involve its will enhance our ability to support Flori- and on its own. sponsorship at Innisbrook, Dave Cole, trade partners—lens manufacturers, da eyecare professionals with outstanding Founded in 1993, Tri-City serves managing director of the Americas, Aus- wholesale labs, optical retailers and eye- laboratory services and advanced products independent eyecare professionals in tralia and New Zealand for Transitions, care professionals—in the promotional like GT2 Progressive Lenses by Zeiss, Central Florida and beyond. Carl Zeiss told VM, “The PGA Tour is number opportunities generated by the golf Carat Advantage and Teflon Clear Coat Vision confirmed that Richard Hoerbelt one in charitable giving and has a tournament. “Our next phase is to find Lenses. Tri-City has the capabilities, and his management team will remain in tremendous reputation and integrity, so ways to use this platform to work with experience and reputation that will help place, and no business process changes that platform and the ability to associate our partners,” he noted. “This is a major us to grow in this key market.” are contemplated. our brand with this event offers us a new event, offering so many opportunities it Commenting on the significance of the “We chose Tri-City in part because of voice to the consumer about the impor- will take a little time to figure them all move for VSP, Don Oakley, VSP vice the excellent service the lab provides to its tance of vision care.
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