BBG Jan 2014
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BlockBuster1213SK:Layout 1 12/18/13 11:08 AM Page 1 VOL. XXXIX NO. 1 JANUARY 2014 Practice Management and Purchasing Services for Independent Eye Care Professionals BBG Bottom Line Block Notes What’s Your Value Proposition? t’s the new year, with all of its hope and prom- hat sets you apart from the competition? Many eye care professionals will say Iise for greater productivity, efficiency and prof- Wthat it’s the quality of their products and professional services. So while you are itability before us. The Block Business Academy not trying to compete on price, it’s still important for you and your staff to under- by the Beach provides an opportunity to help stand how to articulate the value of the services and products you provide. you realize those goals with top-quality educa- Your optical dispensary provides continuity from the start of the process to tion for eye care professionals and staff mem- the end. Unlike a chain, the eye care professional or staff member who helps with bers. The continuing education covers clinical frame selection and measurements will likely be the one who dispenses the final eyewear. It is important to explain to patients that their measurements are cus- education as well as practice management Michael Block hours. In addition, Block Business Group ven- tomized and personalized at a higher level. You back up the product, and in fact, dors will be on hand with tremendous purchasing opportunities— provide free service for the useful life of the eyewear. and members have a chance to share business strategies in a There’s tremendous value in that kind of service—but that value must be made relaxing atmosphere. apparent to your customers. Make sure that you make your patients aware of the If you haven’t registered yet, there’s still time to join us on Jan. personalized professional service you provide. 24-26 at the Boca Raton Resort & Club. Visit blockbg.com and click Similarly, you need to know how to promote your products. What makes a on the meeting logo on the main page to learn more and register. high-end or luxury frame better than a value-priced frame? Provide your patients Reserve your spot today for this terrific meeting. You’ll be glad you and customers with an education on the components of a quality frame, including did. BBG the materials, the craftsmanship and the detailing. Ideally, customers buy from your optical—but for those who want to shop around, make sure they know what to look for in well-designed frames and quality lenses. Finally, help customers understand that designer eyewear is an affordable lux- ury. A pair of designer eyewear or sunwear is often quite a bargain compared to a jacket or handbag from that same designer. BBG Thanks to the Exhibitors top by and thank the exhibitors who are supporting Block Business Sign up for BlockBusters Online Academy by the Beach as of the printing of this newsletter. BBG S he monthly BlockBusters ABB OPTICAL GROUP Inside Software/ Precision Optical Group/ Tis now online, too, with Briot/Visionix My Vision Express Central Optical more late-breaking news and CareCredit Kenmark REM Eyewear expanded content. You can see the electronic edition online at blockbg.com or ClearVision Lafont Safilo send your email to [email protected] to be added to the electronic distribution. Also check out Block Business Group on Facebook (facebook.com/BlockBG) CooperVision Luxottica Shamir and answer our monthly quick poll question. BBG Cynergy Luzerne Silhouette Essilor Marchon Smith Optics Excel Marcolin Tura Fashion Optical Displays Morel Eyewear WestGroupe BLOCK BUSINESS GROUP Fatheads Nassau Vision Group Zeiss P.O. Box 310720 • Boca Raton • FL • 33431-0720 Hoya Zyloware (800) 524-1480 • Fax (561) 893-9231 www.blockbg.com • [email protected] Elite Vendor News ProDesign Denmark Adds to Essential Line Aspex Offers Three New Styles our new styles from ProDesign Denmark spex has added the EC322 to its Easy- Ffeature colorful frames in classic shapes. AClip line. The ladies’ metal, semi-rimless Each style has three-layer acetates on the style features Swarovski® Crystals and fronts and temples, but the layer structure spring hinges. The addition to the EastTwist has been reversed and cut on the temples to line is the CT 215, a men’s metal with create a more exciting look. There are two memory metal bridge and the 360º Tur- women’s boflex styles, one hinges. unisex style The lat- and one male est in style, all suit- the able for pro- Takumi line is the TK946, a women’s metal, gressive semi-rimless style with plastic temples and lenses. spring hinges. Continued on next page For more information on any program mentioned here, visit blockbg.com or call your Block Business Group customer service representative at 800-524-1480. BlockBuster1213SK:Layout 1 12/18/13 11:08 AM Page 2 2 Elite Vendor News WestGroupe Adds to EVATIK EYEWEAR Altair Kicks off 2014 Releases from JOE Joseph Abboud -9089 is a full-rim style constructed from handmade OE Joseph Abboud EMazzuchelli acetate. Polished to a high-gloss finish, JEyewear releases a the striped acetate is reminiscent of a luxurious Italian collection featuring four silk tie. A metal end cap on the temple and end piece styles with sleek de- provides a clean finish to the look. This model is avail- JOE4028 has thin temples signs and linear details JOE4030 is a subtle, milled able in olive brown, burgundy gray and brown blue and in size 55-17-145. that feature engraved lines, applied to the temples metal combo with a precisely mimicking the pinstripe detail for an overall sports- styled interior temple. of a tailored suit. inspired aesthetic syn- ® CooperVision Launches Biofinity XR Contact Lenses onymous with the brand. he new Biofinity XR® contact lenses offer an Textension of the popular Biofinity comfilcon A Charmant Adds “Melodies” to the LineArt Collection silicone hydrogel technology, allowing more pa- tients to experience the modern contact lens harmant Group is introducing four new styles to its LineArt collection. Two material and design. The Biofinity XR contact Cstyles expand on the existing Rondo segment, which now offers rimmed lenses combine high oxygen permeability with and semi-rimless all-day comfort characteristics for wearers with styles. Two styles more demanding prescriptions. The Biofinity XR introduce the contact lenses are the only extended range newest segment, monthly contact lenses with Aquaform® Technol- DUO, which fea- ogy, making the lens material highly breathable tures open profiles with double Swarovski ac- L2044 is available in gold white, light so more oxygen reaches the eyes for clearer, cents on twin Excellence Titan filaments. brown, and, shown, pink. whiter, less irritated eyes. The Aquaform Tech- nology also ensures the contact lenses stay nat- urally and uniformly wet and smooth for comfort from the first day to last. Prada Releases Fall/Winter Collections he Prada Fall/Winter ClearVision Optical Promotes Marc Ecko Eyewear T2013 Women’s Eyewear collection from Luxottica he latest release from Marc Ecko Cut & Sew includes a Cinéma Special Collection Project, Teyewear features an assortment of five ad- evoking a retro 40s style, and an Ornate Special venturous yet universally appealing styles. collection, which Model SPR 31P—this rounded From Jan. 2–Feb. 28, 2014, ClearVision cus- boasts precious Ornate model features hand- tomers who buy Marc Ecko Cut & Sew will receive the following: stones that illumi- applied light and dark crystals. I Buy six or more pieces and receive two free frames nate the frames. and two fashionable Marc Ecko Cut & Sew t-shirts (colors: The Prada Fall/Winter 2013 Men’s Eyewear black and white). collection strikes a fine balance by combining I Buy 12 pieces or more and receive three free frames, Model SPR 07Q—the classic Pan- purely classic lines, accentuated by the square two free Marc Ecko Cut & Sew t-shirts and a special GWP item. tos model is reinterpreted in a yet gently rounded shape of the fronts set against cat-eye version. the linear profiles of the temples and lenses. Ogi Eyewear Offers Handcrafted Stainless Steel Styles Safilo Group and Kate Spade, LLC, Introduce Jack Spade gi Eyewear applies its signature channel-setting technique to its metal frames, Osetting organic patterns such as wood, marble and leather flush within the n addition to launching the Jack metal frame. The result is a nearly weightless, slim structure. ISpade men’s sunglasses collection in The 4300 is available in colors from wine to sap- February through top-tier department phire, with textures including granite and wood. Each stores, sunglass specialty retailers and stainless steel combination design is embellished with ta- Jack Spade retail stores in the U.S. and Canada, Safilo and Kate Spade also pered metallic outlining and announced a three-year extension of the current kate spade new york interna- a duo of rivets on the front tional licensing agreement through the end of 2018. and the temples. The 4301 “Jack Spade creates new oppor- is an elegant round frame with delicate details and tunities to enhance the male segment designer touches including the hairline metal rim Spotted of our portfolio that has tremendous around the front and temples as well as the diamond-shaped accents. potential, with a stylish yet timeless, Ogi Eyewear counter cards, logo blocks, large window banners and functional brand that has a sense of branded counter cubes are available. fun,” says Luisa Delgado, CEO of Safilo Group. “Both Jack Spade and Safilo share Silhouette Adds to the Adidas Collection a deep passion for design, quality craftsmanship and attention to detail. he streamlite is part of a collection that can Jack Spade’s entrance into the eye- Tkeep up with the most active consumers wear category with such a regarded in- with its tremendous durability and sporty style.