WELCOME

|| 2018 FEX Symposium Resource || 1 The Changing Value of Partners

Dave Simpson Richard Ivey School of Business

|| 2018 FEX Symposium Resource || 2 Dave’s Law

$ or lack of $ = Loss of Memory

…..write it down

|| 2018 FEX Symposium Resource || 3 Perspective

|| 2018 FEX Symposium Resource || 4 || 2018 FEX Symposium Resource || 5 || 2018 FEX Symposium Resource || 6 =

|| 2018 FEX Symposium Resource || 7 || 2018 FEX Symposium Resource || 8 || 2018 FEX Symposium Resource || 9 The “Band”

1962 1970-75 ‐founding concert - dies “Rollin Stones” and is replaced ‐ by 1963 ‐ -Mick Taylor quits 1993 (Rolling Stones) in 1974 ‐Brian Jones - -Mick Jagger ‐ -Ron Wood joins retires -Keith Richards ‐ in 1975 -Daryl Jones -Brian Jones “hired” -Bill Wyman - - “hired ‘89 tour” -Ian Stewart (became road - manager by 1965) “hired ‘82 tour”

|| 2018 FEX Symposium Resource || 10 Rolling Stones

Partnership

Netherlands based companies

Record Music Product Touring Sales Rights Licensing

Film rights, $1‐2 Billion Over 200 Radio Play Logo t‐shirts Since 1989 million albums Corporate:Microsoft Underwear 350 Employees paid $4 million for during tour Jackets

|| 2018 FEX Symposium Resource || 11 Today’s Show

Revenues

Tickets 10,000,000 Video Merchandise 500,000 ‐Jagger ‐Richards CD Sales 135,000 ‐Watts ‐Wood Food Bev 600,000 ‐Fischer Advertising Rights 250,000 ‐Jones ‐Leavell 11,485,000

|| 2018 FEX Symposium Resource || 12 Key Documentation

• What are the assumptions in our partnership and what do we value • When things change, how will we revisit these assumptions • Which mechanisms can we agree to utilize –shotgun, buy, sell, valuations formula, etc. • Do our wills reflect our operating assumptions • How do we finance changes (insurance)

|| 2018 FEX Symposium Resource || 13 THANK YOU!

www.family-enterprise-xchange.com

|| 2018 FEX Symposium Resource || 14