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Contemporary Issues in Irish and Global Tourism and Hospitality Technological University Dublin ARROW@TU Dublin Books / Book chapters School of Hospitality Management and Tourism 2010-01-01 Contemporary Issues in Irish and Global Tourism and Hospitality Geraldine Gorham Technological University Dublin, [email protected] Ziene Mottiar Technological University Dublin, [email protected] Follow this and additional works at: https://arrow.tudublin.ie/tfschhmtbook Part of the Tourism and Travel Commons Recommended Citation Gorham, Geraldine and Mottiar, Ziene, "Contemporary Issues in Irish and Global Tourism and Hospitality" (2010). Books / Book chapters. 15. https://arrow.tudublin.ie/tfschhmtbook/15 This Book is brought to you for free and open access by the School of Hospitality Management and Tourism at ARROW@TU Dublin. It has been accepted for inclusion in Books / Book chapters by an authorized administrator of ARROW@TU Dublin. For more information, please contact [email protected], [email protected]. This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License Antenna & High Frequency Research Centre Books/Book chapters Dublin Institute of Technology Year 2010 Contemporary Issues in Irish and Global Tourism and Hospitality Geraldine Gorham∗ Ziene Mottiary ∗Dublin Institute of Technology, [email protected] yDublin Institute of Technology, [email protected] This paper is posted at ARROW@DIT. http://arrow.dit.ie/ahfrcbks/1 | Use Licence | Attribution-NonCommercial-ShareAlike 1.0 You are free: • to copy, distribute, display, and perform the work • to make derivative works Under the following conditions: • Attribution. You must give the original author credit. • Non-Commercial. You may not use this work for commercial purposes. • Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only under a license identical to this one. For any reuse or distribution, you must make clear to others the license terms of this work. Any of these conditions can be waived if you get permission from the author. Your fair use and other rights are in no way affected by the above. This work is licensed under the Creative Commons Attribution-NonCommercial- ShareAlike License. To view a copy of this license, visit: • URL (human-readable summary): http://creativecommons.org/licenses/by-nc-sa/1.0/ • URL (legal code): http://creativecommons.org/worldwide/uk/translated-license trich Publication_Layout 1 01/06/2010 11:50 Page I This book contains an edited collection of papers from the Tourism and Hospitality Research in Ireland Conference 2009 (THRIC). It deals with a broad range of issues which are all pertinent, not only for Irish tourism and hospitality academics, policy makers and industry practitioners but will also resonate with international counterparts. The target audience for this book includes researchers of tourism and hospitality in Ireland and internationally, policy makers, small business owners, undergraduate and postgraduate students and those involved in community tourism products. Geraldine Gorham and Dr. Ziene Mottiar are Lecturers at Dublin Institute of Technology, Ireland. trich Publication_Layout 1 01/06/2010 11:50 Page II Contemporary Issues in Irish and Global Tourism and Hospitality Edited by Geraldine Gorham and Ziene Mottiar trich Publication_Layout 1 01/06/2010 11:50 Page 1 Contemporary Issues in Irish and Global Tourism and Hospitality 1 trich Publication_Layout 1 01/06/2010 11:50 Page 2 Publisher: Dublin Institute of Technology, Cathal Brugha Street, Dublin, 2010. © Dublin Institute of Technology, 2010 This publication is funded by the Research Support Unit, Dublin Institute of Technology. trich Publication_Layout 1 01/06/2010 11:50 Page 3 Contents List of Contributors Preface 1 Introduction 13 Geraldine Gorham and Ziene Mottiar 2 Recession — Opportunity or Challenge for Tourism? 17 Alex Gibson 3 Sustainable consumption and degrowing tourism and hospitality: future shock meets 23 Corrigan knows food C. Michael Hall 4 Towards performance measurement in hotels: An incremental approach 51 Detta Melia and Leigh Robinson 5 Demographic change and labour supply in global tourism to 2030: A tentative assessment 76 Tom Baum 6 Global conformity of indicators for eco-certification programmes 93 Aíne Conaghan and James Hanrahan 7 Developing dark and political tourism in Northern Ireland: An industry perspective 106 Maria Teresa Simone-Charteris and Stephen Boyd 8 Promoting tourism destinations: A film tourism model 124 Noelle OʼConnor, Sheila Flanagan and David Gilbert 9 The 5Ds of international city break travel 137 Gerard Dunne 10 A factor analysis of the North American coach tour sector in Ireland 150 Marie Ryan, Jim Deegan and Richard Moloney 11 Traditional versus low-cost airlines: their competitive advantages from the perspectives of 165 SERVQUAL and ticket price: A case study of the Macao International Airport Victor K.Y. Chan, Shanmei Wang, Jie Li, Fei Liu and Wai Lam 12 The role of the customer as a quasi-employee in service organisations — a research agenda 179 Jennifer Lawlor 13 Human factors and their influence on the Irish online hospitality consumer process 188 Manus Ward and Mathew Shafaghi 14 Unravelling the complexities of inter-organisational relationships within the sports tourism 200 policy arena on the island of Ireland Adrian Devine, Stephen Boyd and Emily Boyle 15 ‘Making a difference’ through volunteer tourism 225 Peter Smith and Jim Butcher 3 trich Publication_Layout 1 01/06/2010 11:50 Page 4 List of Contributors Tom Baum Tom Baum is Professor of International Tourism and Hospitality Management in the Department of Human Resource Management, the University of Strathclyde in Glasgow. Tom has a First Class BA (Hons) and MA from the University of Wales and a PhD from Strathclyde. He takes a social science approach to the analysis of tourism phenomena, with a focus on the role of people and work within the sector. Tom has researched, consulted and taught extensively in these areas in a range of countries in Africa, Asia, the Middle East, the Caribbean and Europe. Tom has advised governments, private sector organisations, colleges and universities as well as conducting courses for tourism professionals and administrators. Tom Baum is past President of EuroCHRIE. He has published 7 books and over 150 academic papers. Stephen Boyd Professor Stephen W. Boyd is Professor of Tourism at the University of Ulster, Northern Ireland. His research interests focus on heritage and cultural tourism, World Heritage Sites and national parks, and how communities engage in the development of tourism. He has published extensively on heritage tourism, national parks and peripheral areas tourism. He is working closely on research projects with his graduate students on event tourism, food tourism and political tourism. Emily Boyle Emily Boyle is a senior lecturer within the Business and Management Research Institute at the University of Ulster. She teaches organisational behaviour and human resource management. Her current research interests are cross-border tourism and collaborative relationships within the public sector. 4 trich Publication_Layout 1 01/06/2010 11:50 Page 5 Jim Butcher Dr. Jim Butcher is a senior lecturer at the Faculty of Social and Applied Sciences, Canterbury Christ Church University, Kent, UK, where he teaches Tourism and Sustainable Development. His research interests include sociological and geographical aspects of leisure and tourism. He is author of Ecotourism, NGOs and Development (2007) and The Moralisation of Tourism: Sun, Sand... and Saving the World? (2003) both published by Routledge. Dr Butcher is a Fellow of the Royal Society of Arts (UK). Viktor Chan Professor Dr Victor K.Y. Chan is an associate professor and assistant e-commerce programme coordinator at the School of Business of the Macao Polytechnic Institute, Macao Special Administrative Region, China. Being a typical multi-disciplinary academic, Dr Chan’s areas of research and publications include e-commerce, internet gambling, software engineering, finance, tourism, human resources management and linguistics. His co-authors Shanmei Wang, Jie Li, Fei Liu and Wai Lam are all graduates from the Macao Polytechnic Institute. Aíne Conaghan Aíne is a Fáilte Ireland Scholar researching at the Institute of Technology Sligo. The research is based on sustainable eco-certification and sustainable destination management. Aíne has a background in business and tourism and has worked for a number of years in the tourism industry in France. This is where her interests began and lead to wanting to research effective sustainable destination management and certification from a global perspective. Aíne’s research is enhanced by the Easy-Eco programme which was carried out through Vienna University and the IIIEE at Lund University, Sweden. The global perspective of her research was taken through her work and collaboration with Sustainable Travel International. Aíne’s work to date has been carried out under the guidance of her supervisor Dr. James Hanrahan. 5 trich Publication_Layout 1 01/06/2010 11:50 Page 6 Jim Deegan Professor Jim Deegan is the Director of the National Centre for Tourism Policy Studies (NCTPS), University of Limerick and Professor of Tourism Policy. He is an economist by training and his research interests and publications are in all facets of public policy for tourism. To that end he has co-authored what is recognised as the seminal text on Irish tourism: Tourism Policy and Performance—The
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