Annual Report 2013 2013 Report Annual
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2013 ANNUAL REPORT 2013 ANNUAL REPORT BEAUTY FOR ALL For more than a century, L’Oréal has devoted itself solely to one business: beauty. It is a business rich in meaning, as it enables all individuals to express their personalities, gain self-confidence and open up to others. Beauty is a language L’Oréal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. It pursues this goal by meeting the infinite diversity of beauty needs and desires all over the world. Beauty is universal OUR Since its creation by a researcher, the group has been pushing back the frontiers of knowledge. Its unique Research arm enables MISSION it to continually explore new territories and invent the products of the future, while drawing inspiration from beauty rituals the world over. Beauty is a science Providing access to products that enhance well-being, mobilising its innovative strength to preserve the beauty of the planet and supporting local communities. These are exacting challenges, which are a source of inspiration and creativity for L’Oréal. Beauty is a commitment By drawing on the diversity of its teams, and the richness and the complementarity of its brand portfolio, L’Oréal has made the universalisation of beauty its project for the years to come. L’Oréal, offering beauty for all 01 Contents INTERVIEW WITH JEAN-PAUL AGON CHAIRMAN AND CEO OF L’ORÉAL / 04 BOARD OF DIRECTORS / 08 EXECUTIVE COMMITTEE / 10 L’ORÉAL IN FIGURES / 12 P.14 P.32 BEAUTY IS L’ORÉAL , OFFERING UNIVERSAL BEAUTY L’Oréal is in a good position to seize the opportunities FOR ALL of the new beauty planet now taking shape. The recent acquisitions are opening up prospects of expansion in all territories. Women and men are at the heart of the Each division is developing a specific vision for each group’s success, and expertise in all its forms is driving distribution channel, to respond to the needs of each dimension of the universalisation strategy. all lifestyles. The collection of international brands has tremendous growth potential: THE WORLD OF BEAUTY IN 2013 / 16 each one of them captures beauty desires, TOMorrow, A NEW BEAUTY Planet / 18 establishing an ever closer relationship with consumers. Worldwide ADVanCES FOR L’ORÉal / 20 CONSUMER PRODUCTS / 34 StrateGIC ACQuiSITIONS / 22 BraZil, HEADING FOR SUStainable Growth / 24 L’ORÉal LUXE / 44 HUMan CAPital AT THE HEART OF L’ORÉal / 28 PROFESSIONAL PRODUCTS / 54 AN INDUStrial ModeL SerVinG UNIVerSalISation / 30 ACTIVE COSMETICS / 62 The Body SHOP / 70 GalderMA / 72 2013 ANNUAL REPORT DIGITAL EDITION Take a look at the multimedia content and exclusive articles in your L’Oréal Finance Mag digital magazine! magazine.loreal-finance.com/en 02 P.74 BEAUTY IS A SCIENCE To invent the beauty of tomorrow, L’Oréal is continuing to apply its chosen policy of combining high-level Research with the most P. 34 advanced science. A focus on two emblematic pathways to innovation. CONSUMER PRODUCTS StayinG OUT IN FRONT / 76 FroM SCieNCE TO BEAUTY / 78 UniVerSalISation INSPirES INNOVation / 80 P.82 P. 44 L’ORÉAL LUXE P. 54 BEAUTY IS A PROFESSIONAL PRODUCTS COMMITMENT It is not enough for a company to deliver high performance. L’Oréal’s ambition matches its responsibilities as a leader: to make the L’Oréal of the 21st century an exemplary company. A DECISIVE StaGE IN OUR COMMitMenT / 84 “SharinG BEAUTY WITH ALL” / 85 The FOUNDATION’S ProGraMMES / 88 P. 62 ACTIVE COSMETICS AdMINISTRATION AND FINANCE / 90 03 INTERVIEW What conclusions can ⁄ A THRILLING you draw from 2013? 2013 was another good year for L’Oréal. The group STAGE IN BUILDING outperformed the market across all divisions and geographic zones, posting THE NEW L’ORÉAL significant growth in both results and profitability. 2013 was also another year of progress in adapting the company to a changing world, and driving its efficiency, modernity and performance, so as to continue to build JEAN-PAUL AGON dynamic, sustainable and CHAIRMAN AND CEO OF L’ORÉal profitable growth. What were the reasons behind this good performance? Above all, our products and our launches. This is essential in our business: cosmetics is a supply-driven market where leadership is built up primarily through the attractiveness and superiority of products. 04 This strong commitment to innovation is at the heart WE HAVE OUTPERFORMED of L’Oréal and enables us to THE MARKET ACROSS “ stay one step ahead. To rise “ to it, we have once again ALL DIVISIONS AND increased our Research and Innovation budgets, which GEOGRAPHIC ZONES. have risen faster than our sales. We are investing in all areas: in Advanced Research with the company’s very of the contribution made by and in formulation; in France favourable prospects, have its specialised committees, and in our five regional hubs, led the Board of Directors to whose remits have been anchored in the planet’s propose to the next Annual expanded since their creation. major cosmetics markets. General Meeting a further In 2014, the Board will propose significant increase in to the Annual General Another reason is the vitality dividend of +8.7% to 2.50 euros. Meeting the appointment as of our brands. They play a key new Board Director of role in these successes. Is governance one of Mrs Belen Garijo, of Spanish The brands are always the factors in L’Oréal’s nationality, President and CEO reinventing themselves, success? of Merck Serono, the to stay perfectly attuned to There is no doubt about it. pharmaceutical subsidiary consumers who are constantly The quality of governance of the German group Merck. changing. Today more than is underpinned by highly Out of a total of fourteen ever, our brand portfolio is committed directors endowed directors, five women will have the most varied, richest and with complementary expertise. a seat on the Board, and there most powerful in the industry. They ensure that all decisions will be a substantial proportion It is this richness that enables assist in the implementation of independent directors. us to meet the whole world’s of the strategic orientations In governance matters, beauty expectations so they have approved. L’Oréal wants its behaviour effectively. The Board draws on the quality to be exemplary too. ••• Through globalisation, our brands have strengthened their positions across all geographic zones. Moreover, the group’s growth is well- ⁄ STRATEGIC TRANSACTION balanced: Western Europe remains very solid, North BETWEEN L’ORÉAL AND NESTLÉ America recorded another IN FEBRUARY 2014 YOU ANNOUNCED A STRATEGIC TRANSACTION year of growth and market UNDER WHICH L’ORÉAL WilL BUY 48.5 MilliON OF ITS OWN SHARES share gains in a less buoyant FROM NESTLÉ. WHAT DOES THIS DEAL INVOLVE? context, and the New Markets excluding Japan posted This transaction represents a very positive strategic move for L’Oréal, double-digit growth. its employees and its shareholders. The buyback of 48.5 million of our own shares, that is 8% of share capital, will be partially financed And in terms of results? through the disposal to Nestlé of our 50% stake in GALDERMA for an 2013 was also a good year for enterprise value of 3.1 billion euros, and for the remainder in cash for progress in results and in an amount of 3.4 billion euros. L’Oréal is focusing exclusively on its profitability, which reached a cosmetics business. L’Oréal will benefit from the very significant and record level. These results reinforced presence of the founding Bettencourt Meyers family, who will once again confirm the continue to fully support the company as it always did in the past. strength of L’Oréal’s business Furthermore, Nestlé, which has always been a loyal and constructive model, which creates value shareholder, will continue to provide its active support. Lastly, all of and generates cash flow. L’Oréal’s shareholders will benefit from this transaction, with an They illustrate the group’s accretive impact on the company’s earnings, resulting from the ability to continue to deliver buyback and subsequent cancellation of L’Oréal shares held by Nestlé. sustainable and profitable growth. Their solidity, together 05 UNIVERSALISATION, THE“ STRATEGY WE HAVE CH“ OSEN, IS GLOBALISATION THAT RESPECTS DIFFERENCES. digital media. Our vision of digital and traditional media is now totally integrated. All our brands across all regions have switched to digital. They have ••• worked intensively to offer You have made several that will reinforce our their consumers the very best acquisitions. Can you geographic coverage: not only in information content explain the reasoning in Colombia with the make-up but also in service quality behind them? brand VOGUE, in Kenya on the Internet, which is also On one hand there are with INTERBEAUTY and in Brazil an additional distribution acquisitions that complement with EMPORIO BODY STORE. These channel for our brands. our portfolio of brands with companies are accelerating a global vocation, like the our penetration of these You have continued the American make-up brand markets tremendously. group’s transformation 1/ URBAN DECAY, which is All these acquisitions will make process. Is a new L’Oréal Jean-Paul Agon, now emerging? on a visit to China, a tremendous addition to our contributions to our organic with the Mayor luxury brands. The same growth in the future. Yes definitely. Over the last few of Shanghai, applies to DECLÉOR and CARITA, years, we have been adapting Mr Yang Xiong. which will take us into a new Where do you stand the group in all areas, to make business, professional skincare, regarding the “digital sure it is keeping pace with 2/ revolution”? Jean-Paul Agon and broadening the growth the major economic, digital Mrs Irina Bokova, potential of Professional We have continued to transform and social changes taking Director-General Products.