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Download the Letter to Shareholders, No. 64 L’ORÉAL FINANCE TO SHAREHOLDERS No.64 – AUTUMN 2015 NEWS / p.02 FOCUS ON TURKEY: MAKE-UP AND DIGITAL, A WINNING PAIR / p.04 Find out more about the results, the share price and your shareholder meetings / p.06 to 08 News Editorial JEAN-PAUL AGON WORLDWIDE Chairman and CEO of L’Oréal ROLL-OUT OF THE “SHARE & CARE” SOCIAL t the end of June, our reported growth was the strong- est recorded for the last twenty years, with a very posi- PROGRAMME A tive currency effect. This strong increase in sales has been achieved alongside good quality first-half results, information L’Oréal has successfully deployed its about which can be found in this Letter. “Share & Care” programme, which All of the group’s Divisions are growing. L’Oréal Luxe is outper- ensures its employees enjoy the best forming a dynamic worldwide market, with double-digit growth for practices in terms of social benefit, the GIORGIO ARMANI, YVES SAINT LAURENT and KIEHL’S healthcare, parenthood and quality brands. The Professional Products Division is showing a clear re- of life at work. By the end of 2015, bound thanks to the success of REDKEN and the performance 100% of its objectives will have been at L’ORÉAL PROFESSIONNEL. The latter has recently launched the met in the countries in which the group innovative personalised professional service, Pro Fiber, which you operates. can explore in the digital version of this Letter. The Active Cosmetics “L’Oréal’s desire is to combine the Division is greatly strengthening its worldwide position, driven in globalisation of economic performance particular by the success of LA ROCHE-POSAY. The Consumer with the globalisation of social Products Division’s growth is improving slightly, due especially to the performance,” explains Jean-Paul Agon. renewed dynamism of MAYBELLINE NEW YORK. The group has already recorded significant successes. For example, since 2014, in 49 countries, WE ARE CONTINUING the equivalent of 24 months’ salary is 02 TO MAKE SIGNIFICANT INVESTMENTS being paid to the families of deceased | employees and, in 54 countries, IN THE employees now enjoy 14 weeks DIGITAL of fully-paid maternity leave. ♦ ACCELERATION AND THE DEVELOPMENT THE LETTERTHE OF OUR BRANDS By geographic zone, sales are improving in Western Europe and North America. The New Markets are experiencing solid momentum, excluding Brazil where the economic context is very unfavourable. Thanks to a rich innovation portfolio, prospects of rapid e-commerce growth and the continuing roll-out of recently acquired brands, we are projecting an acceleration in growth in the second half of this year. We are confident in our ability to outperform the beauty market and achieve a year of significant growth in both sales and profits. ♦ +14.7% sales growth based on reported figures for the first half of 2015 Find a summary of the First-Half Results / p.06 Pro Fiber 3 QUESTIONS FOR by L’ORÉAL PROFESSIONNEL, unprecedented technology Find out more about the new generation of long-term professional hair treatments. Read the full article online: magazine.loreal-finance.com ALEXANDRA PALT Chief Sustainability Officer Could you sum up L’Oréal’s Corporate Social Responsibility commitments? L’Oréal announced its The “Sharing Beauty With All” programme is one of the group’s strategic priorities. “carbon balanced” ambition It sets our goals for 2020 for all of our businesses. Through it, we are committed to improving the CSR profile of 100% of 03 Learn more about the group’s carbon emissions | commitments and initiatives. our products. The “Sharing Beauty With All” To read more, head to: programme was launched at magazine.loreal-finance.com the end of 2013. What progress has been made? 2015 AUTUMN We take quantitative measurements of our progress on a yearly basis. For example, at the end of 2014, L’Oréal had reduced its L’ORÉAL HAS SIGNED carbon emissions by more than 50% (1) while production had increased by 22%. A NEW LICENSE With the Conference on Climate Change AGREEMENT set to take place in Paris in just a few weeks, L’Oréal would like to show that For 80 years, companies can commit to protecting Last June, L’Oréal signed a new license agree- (1) the environment without compromising ment with famous New York fashion brand “La vie est belle” their growth. Proenza Schouler for the creation and develop- ment of luxury fragrances. Innovation, beauty with LANCÔME L’Oréal’s ambition is to become and craftsmanship are at the heart of the a “carbon balanced” company. world-renowned brand, which was founded in The LANCÔME brand is Could you tell us a little bit 2002 by designers Jack McCollough and Lazaro celebrating 80 years more about this? Hernandez. Proenza Schouler is considered to of scientific innovations, By 2020 we will have generated enough be one of the most inspiring brands in the fashion expertise, exceptional carbon gains through our sustainable industry, and is a fine addition to L’Oréal Luxe’s fragrances, skincare supply projects to offset the greenhouse brand portfolio, which already includes licences and make-up. gases we emit. We will continue to work from CACHAREL, DIESEL, MAISON MARGIELA with our suppliers worldwide to balance and VIKTOR&ROLF. ♦ our emissions and become a “carbon Read the balanced” company. ♦ full article online: (1) Decrease in CO2 emissions in factories and distribution magazine.loreal-finance.com centres. In absolute value. 2005-2014. (1) Life is beautiful. Analysis FOCUS ON TURKEY: MAKE -UP AND DIGITAL, A WINNING PAIR Turkey’s young population and its intense interest in digital technologies mean its beauty 04 market holds great growth | potential for L’Oréal. It offers a host of opportunities for the brands, particularly thanks THE LETTERTHE to the make-up and digital segments, which are the group’s spearheads in the country. 2CATEGORIES Key L’Oréal is outperforming the Turkish cosmetics market again this year and aims to become the No.1 beauty company in Turkey in 2015.” CLAUDE RUMPLER - General Manager L’Oréal Turkey MAKE-UP TO FIND OUT MORE ABOUT THE L’ORÉAL ADVENTURE With the rise of young, digital- IN TURKEY savvy consumers. Head to: magazine.loreal-finance.com early half of Turkey’s 78 million of Europe’s leaders in terms of time spent citizens are under 29 years of on social networks (4). In September 2014, N age(1). Thanks to these young the group launched the online platform consumers who keep up with the trends, Makyaj.com, which features articles that focus make-up is taking pride of place this year. on the most frequent beauty-related Internet The Consumer Products Division is number searches. This platform is a great example of 05 | one in the category in Turkey’s mass-market (2) a digital strategy that combines relevant, thanks to the MAYBELLINE NEW YORK exclusive content and links to the major and L’ORÉAL PARIS brands in particular, e-commerce sites in Turkey: an integrated and soon to NYX, acquired in 2014. experience from learning about the product through to purchase. It is the No.1 site on HAIRCARE In a country with a strong Turkey’s make-up market revolves around organic search for make-up queries in the 2015 AUTUMN oil tradition. the eyes and the cultural tradition of using kohl, country (5). ♦ or sürme in Turkish. MAYBELLINE NEW YORK has revisited this ancestral beauty gesture in an (1) Source: Turkish Statistical Institute (TUIK), 2014. (2) Source: Nielsen panel, mass-market. (3) Source: Internal data, sell-in. innovative new way, while also bringing (4) Source: IPSOS study. (5) Source: Seomoz.com and Google superior quality at an affordable price, with data. Colossal Kajal. The product was launched last year and endorsed by Merve Boluğur, the brand’s Turkish spokeswoman, and is already a huge success with more than 2 million units sold in 2015 (3). MAYBELLINE NEW YORK is organising its K I EH L’S: a rising star second annual “Make-up Fest”, designed to KIEHL’S’ New York heritage, quality products reach out to young, digital-savvy consumers on and personalised in-store customer eleven of the country’s university campuses. service are winning the hearts of Turkish The festival features six thematic workshops consumers. With fifteen boutiques now conducted by make-up artist Alp Kavasoglu, open in the country and sales that have including “Smoky eyes” and “Nude make-up tripled over the past three years, it is one of for finals period”, which are among the most the fastest-growing brands in the country. frequent Internet searches. The event is also And with the launch of the Turkish present on social networks with a video posted e-commerce site, the KIEHL’S adventure has by Merve Bolu ur and an Instagram photo ğ just begun. competition with the hashtag #makeupfest. Digital acceleration is one of L’Oréal’s priorities in Turkey, particularly since the country is one L’ Oréal in figures STRONG INCREASE IN SALES, OPERATING PROFIT AND NET EPS (1) FOR THE FIRST HALF OF 2015 LISTEN TO THE WEBCAST AND WATCH THE PRESENTATIONS ONLINE Find out more at: www.loreal-finance.com Comments A very positive currency effect For the first half of 2015, the impact of currency SALES effects was positive, at +9.7%, because the main currencies got stronger against the euro. € The United States and the euro zone now +9.7% 12.82 Bn account for equal shares of the group’s sales. ♦ 06 | +14.7% Gradual improvement in based on reported figures sales in Western Europe THE LETTERTHE and North America +3.8% Western Europe picked up significantly during In view of the strong like-for-like the second quarter, with market share gains in Germany and the United Kingdom.
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