Focus: Tomorrow 3 Foreword
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Broadcast Venues Digital Leadership Data & Analytics & Projects Next Levels Focus: BY DFL DEUTSCHE FUSSBALL LIGA Tomorrow Broadcast Venues Digital Leadership Data & Analytics & Projects Next Levels Focus: BY DFL DEUTSCHE FUSSBALL LIGA Tomorrow Broadcast Venues Digital Leadership Data & Analytics & Projects Next Levels Focus: BY DFL DEUTSCHE FUSSBALL LIGA Tomorrow Broadcast Venues Digital Leadership Data & Analytics & Projects Next Levels Focus: BY DFL DEUTSCHE FUSSBALL LIGA Tomorrow Discover more 1. Download and install the Active Pixx app from the App Store or Google Play. 2. Look out for the photos with the above icon in the magazine. 3. Scan the photo with the app on your smartphone or tablet to find out more. Sensible innovation is one of the core pillars of everything we strive for. CHRISTIAN SEIFERT CEO OF THE DFL FOCUS: TOMORROW 3 FOREWORD Ladies and Gentlemen, German professional football has transformed rapidly in the past years: Today the Bundesliga is one of the most innovative and technologically advanced sports leagues in the world. It is not just the players and the football itself that make the beautiful game so attractive, but also the highest possible standards of sport technology. Sensible innovation is one of the core pillars of everything we strive for. This is why we would like to introduce you to important developments in key areas of our work in this magazine – from numerous spectacular camera systems to the unique trade fair SportsInnovation, which aspires to set new standards as an industry platform for technological companies and other stakeholders from the world of football. You will also learn more about the DFL’s approach to sports data, the features of our digital content hub, our pioneering role in the field of eFootball and much more. The DFL and its subsidiaries, such as Bundesliga International, DFL Digital Sports, Sportcast and Sportec Solutions, constantly aim to improve their work. Since 2006, the DFL Group has been working on serving most of the value chain related to German professional football in-house – from producing the basic 4 FOCUS: TOMORROW signal of all matches and creating precisely tailored content for clubs and part- ners through to recording and preparing match data and marketing the broad- casting rights. The result of constantly enhancing the conditions for German professional football is a unique media product for our partners and fans from all around the globe. The aim of all the different initiatives and measures is for the DFL to further increase the visibility and appeal of the Bundesliga and Bundesliga 2 and to further improve the conditions for the 36 clubs – thereby working intensively to lay the technological foundations for a successful future of German professional football, both nationally and worldwide. This magazine will provide you with a deeper understanding of what is behind this approach. The DFL aims to set the technological benchmarks for the future of world football. One cannot rest upon success – therefore our focus must lie on tomorrow. Yours sincerely, CHRISTIAN SEIFERT CEO OF THE DFL FOCUS: TOMORROW 5 CONTENTS page. 14 page. 52 Emotion enhancers Always on 6 FOCUS: TOMORROW page. 78 page. 98 Datadriven Gamechanger FOCUS: TOMORROW 7 CONTENTS BROADCAST Rising high page. 16 All eyes on the pitch page. 24 Football in motion page. 30 Ultra sharp page. 34 Memory lane page. 38 VENUES SportsInnovation MIT Sports Entrepreneurship page. 44 Bootcamp page. 50 8 FOCUS: TOMORROW DATA& DIGITAL ANALYTICS& LEADERSHIP PROJECTS NEXT LEVELS Picture plus Big data Game on page. 54 page. 80 page. 100 Anytime, anywhere The DFL’s data factory One-two with the world page. 62 page. 82 page. 108 The Bundesliga orchestra Sportec Solutions ecosystem Taking the Bundesliga global page. 66 page. 86 page. 112 Around the clock Tracking to perfection page. 72 page. 88 5G Feeding football SECTIONS page. 76 page. 92 It‘s alive! Data on demand DFL for Equity page. 77 page. 93 page. 12 For a fairer game Milestones page. 94 page. 116 Goal? Yes or no! Imprint page. 96 page. 118 FOCUS: TOMORROW 9 Who we are We have represented the interests of the tailor-made content for clubs and partners. We 36 clubs in the Bundesliga and Bundesliga 2 collect match data, which we refine and then since the beginning of this millennium. We distribute. As a media company, we generate organise German professional football and ideas and drive innovation. We are part of so- market it all over the world. As part of this pro- ciety, and we are committed to integration, to cess, we handle large parts of the media-relat- participation, to helping young people grow up ed value chain in-house. We produce and dis- leading active lives – and to success in top-level tribute all the matches ourselves. We prepare sport. We are the DFL. 10 FOCUS: TOMORROW FOCUS: TOMORROW 11 DFL for Equity 12 FOCUS: TOMORROW The DFL is taking the next step in its corporate strategy by acquiring stakes in small and medium-sized companies and start-ups. that supports around 80 international clubs, leagues and associations with its services and products – especially in the fields of content, branding, analysis and rights protection. A market leader in social media protection and content he DFL has been constantly compliance, they have also been work- presence with the DFL, the expertise T enlarging its corporate portfolio ing for the DFL since 2015, handling that the DFL Group already possesses ever since it was established. This en- cases of unauthorised dissemination of in each field and the relevant coop- ables it to cover large parts of a media copyright-protected content on social eration on innovations in the area of company’s value chain, ranging from media. The company is growing and anti-piracy. production and distribution of matches has established the joint venture to the creation of tailored content for “ryghts” with the DFL in order to The DFL took its first holding as part partners, the collection, delivery and expand its business to include rights of “DFL for Equity” in October 2018 refinement of match data, and global protection in the fields of web stream- when it invested in the Israeli start-up marketing, which is what sets the DFL ing and IPTV. The DFL has a low-dou- Track160. The DFL received a share apart in international football. One ble-digit-percentage stake in the new of around ten per cent in Track160, further step forward that the DFL has company and is using this to expand its including a variable downstream share taken as part of its corporate strategy own business model. in the profits. In return, Track160 gains is known as “DFL for Equity”. What this access to the DFL’s match database means, as DFL CEO Christian Seifert With effect from the start of the and the German Football Archive, puts it, is that, by acquiring stakes in 2019-20 season, “ryghts” has been which enables it to develop its innovative, promising companies in the carrying out the monitoring of all in- artificial-intelligence-based analytics media, technology and sports indus- ternational piracy activities relating to system faster and, with the aid of the tries, “we want to draw much greater the broadcast of Bundesliga matches. DFL network, to grow rapidly both at benefit in the future from the positive This is the first time that the DFL is home and abroad. The partnership growth of companies that are closely entrusting proceedings against piracy can make a substantial contribution allied with the DFL Group”. violations relating to social media, the to Track160’s promising prospect as web and IPTV to a single provider. As a “DFL invested company” – and this Clubs as well as media partners are also part of this cooperation arrangement, is exactly what will happen with other benefiting from the DFL’s cooperation “ryghts” will also benefit from intan- holdings that the DFL acquires in the with Athletia, a company from Cologne gible assets such as a joint market future. FOCUS: TOMORROW 13 CHAPTER#1 Broad cast 14 FOCUS: TOMORROW Broad cast BROADCAST 15 Rising high The DFL uses up to 25 cameras for the production of Bundesliga matches. The following pages illustrate the holistic concept behind this setup. 16 FOCUS: TOMORROW FACTS & FIGURES The use of aerial camera SPIDERCAM systems has been providing thrilling images 2007 the year the Spider- out of Bundesliga cam was first used in a regular Sportcast TV production stadiums for more than ten years. 30 kilograms the total weight of the system together with camera and lens 9 metres per second the top speed the system can reach 1.2 tonnes the load that each of the four carrier cables can bear he beauty of certain things often Tbecomes apparent only from a 250x250 metres distance, from new and different per- the area covered spectives that nobody would previous- by the system ly have dared to dream about. In 2007, images from an aerial camera system brought excitement to a whole new 4 to 5 hours level among many TV viewers of the the battery life of the Bundesliga. Back then, Sportcast tri- Spidercam alled a new camera, which was mount- ed 20 metres high above the pitch, shooting both from an aerial view and also transmitting unprecedented close- up shots of the players on the pitch. The system became a regular fixture in top matches throughout the 2007-08 season. Today, aerial camera systems are used in at least 15 Bundesliga matches per season. 18 FOCUS: TOMORROW FACTS & FIGURES ROBYCAM The DFL Group began using these Both systems provide a smooth 20 kilograms types of systems much earlier than and stable picture thanks to special the total weight of the other top leagues, in order to give me- stabilisation mechanisms.