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Moviefone.Com General Presentation MOVIEFONE FINDS IT; YOU WATCH IT Your entertainment destination for finding and discovering movies and TV shows in theaters, on TV, and online CROSS-PLATFORM ENTERTAINMENT DISCOVERY Moviefone delivers the best in entertainment, including movie showtimes & tickets, trailers, TV schedules, streaming information, cast & crew interviews, photo galleries, and more. Fans can browse Moviefone’s entertainment coverage across all devices to find what they want to watch and where to watch it – anytime! CONTENT DESTINATION Moviefone’s editorial coverage includes up-to-date entertainment news, trailers and clips, exciting red carpet coverage, celebrity features, photo galleries, and more! ALWAYS-ON SOCIAL Exponential fan growth to Moviefone’s social accounts is driving high engagement & traffic referrals to Moviefone.com OVERVIEW MOVIEFONE CORE COMPETENCIES CROSS-PLATFORM CONTENT DESTINATION & TRAILERS, CLIPS & ORIGINAL ENTERTAINMENT DISCOVERY ALWAYS-ON SOCIAL VIDEO MOVIE SHOWTIMES & TICKETS ENGAGING CONTENT EXPLOSIVE VIDEO GROWTH A movie-lover’s one-stop destination for finding local Complete entertainment coverage – including Moviefone saw consistent year-over-year video growth in movie show times and purchasing tickets. entertainment news, trailers and clips, red carpet 2016, with 827M cross-platform video views overall – a coverage, celebrity features, photo galleries and 289% YoY increase compared to 2015. more! TV & STREAMING SERIOUSLY SOCIAL MOVIE TRAILERS Fans can search for their favorite TV shows, movies Moviefone tops the competition in social followers, Movie fans love trailers, and Moviefone is the destination where and other programming to find what they want to watch driving high engagement and referrals to fans can find the newest trailers they crave. Trailers are some of and where to watch it – anytime! Moviefone.com. Moviefone’s most-viewed video content! MOBILE FIRST CAN’T WAIT! PODCAST ORIGINAL VIDEO Moviefone is truly mobile first, with 85% of its audience Our movie-loving editors dig in weekly to discuss the From the relaunch of Moviefone’s wildly popular accessing Moviefone via mobile device at least once seasonal movies they want to see and provide their “Unscripted” series, to fresh original video series coming monthly, and 79% of users accessing Moviefone unique perspective on everything entertainment. out this year, Moviefone is sure to make an even bigger exclusively via mobile device. video imprint in 2017. THE MOVIEFONE MOBILE APP The Moviefone app is a fast, easy to use tool for finding what you want to watch and where to watch it 8.4M TOTAL DOWNLOADS 4.5 APP RATING Available in App Store and Google Play Source: App Store and Moviefone Internal Data METRICS & AUDIENCE DATA MOVIEFONE AUDIENCE CROSS PLATFORM MOBILE VIDEO UV GROWTH 9.1M 79% 264% MONTHLY UVs EXCLUSIVELY MOBILE YoY INCREASE IN CROSS-PLATFORM AUDIENCE VIDEO VIEWS 27% 62% SOCIAL YoY INCREASE IN UVs – YoY INCREASE IN MOBILE UVs FOURTEENTH CONSECUTIVE MONTH OF 5.2M YoY GROWTH FACEBOOK FANS – MORE THAN MOST SITES IN OUR COMPETITIVE SET, INCLUDING FANDANGO, MOVIETICKETS.COM AND ROTTEN TOMATOES 67% 51% TICKET SALES VISITS A18-49 MALE 8% YoY INCREASE IN THEATER TICKET 32% 49% SALES DRIVEN BY MOVIEFONE HHI 100K+ FEMALE Source: comScore Key Measures December 2016, Moviefone internal video data December 2016, Facebook January 2017, internal ticket sales data December 2016 MOVIEFONE SOCIAL STATS 5.8M+ 5.2M 103% SOCIAL MEDIA FACEBOOK FANS YoY FAN GROWTH FOLLOWERS 2.4M 66K+ MONTHLY SOCIAL REFERRALS TWITTER FOLLOWERS 75M+ MONTHLY SOCIAL VIDEO 129K 173% VIEWS INSTAGRAM MORE FOLLOWERS FOLLOWERS THAN FANDANGO Sources: Social data across Facebook, Twitter, Instagram, Pinterest, YouTube, Google Plus – January & February 2017. Google Analytics - January 2017. Internal data – December 2016. MOVIEFONE AUDIENCE GROWTH 34% 81% ADULTS 18-34 93M MOBILE 6.3M CROSS-PLATFORM VIDEO VIEWS SOCIAL MEDIA MILLENNIAL AUDIENCE MOBILE AUDIENCE HIGHER PERCENTAGE MOBILE A 27% YOY INCREASE IN AUDIENCE THAN IMDB, ADULTS 18-34 VIDEO GROWTH ROTTEN TOMATOES, E! SOCIAL FOLLOWERS HIGHER RATE OF MILLENNIAL ONLINE AND A 18% YOY INCREASE IN MORE FOLLOWERS ON GROWTH THAN FANDANGO, MOVIETICKETS.COM VIDEO VIEWS, FEBRUARY 2017 FACEBOOK (5.6M) THAN IMDB AND ROTTEN TOMATOES FANGANDO, ROTTEN TOMATOES AND MOVIETICKETS.COM MOVIEFONE AUDIENCE ADULTS 18-34 35% 29% ADULTS 18-34 YOY INCREASE A18-34 60% 35% 50% 30% 25% 40% 20% 30% 15% 20% ADULTS 18-34 10% YOY ADULTS 18-34 10% 5% 0% 0% IMDb -5% IMDb Moviefone Fandango -10%Moviefone Fandango Movietickets.comRotten Tomatoes -15% Movietickets.comRotten Tomatoes Source: comScore Key Measures December 2016 1 0 MOVIEFONE AUDIENCE PARENTS 47% 19% PARENTS YOY INCREASE PARENTS 48% 25% 46% 20% 44% 15% 42% 10% 40% 5% PARENTS YOY PARENTS 0% 38% -5% 36% IMDb Moviefone Fandango -10% IMDb Movietickets.comRotten Tomatoes Moviefone Fandango -15% Movietickets.comRotten Tomatoes -20% Source: comScore Key Measures December 2016 1 1 MOVIEFONE MOBILE AUDIENCE 85% 61% MOBILE AUDIENCE YOY INCREASE MOBILE AUDIENCE 90% 70% 80% 60% 70% 50% 60% 50% 40% 40% 30% 30% MOBILE AUDIENCE 20% YOY MOBILE 20% 10% 10% 0% 0% IMDb -10% IMDb Moviefone Fandango -20%Moviefone Fandango Movietickets.comRotten Tomatoes Movietickets.comRotten Tomatoes Source: comScore Key Measures December 2016 1 2 MOVIEFONE AUDIENCE BEHAVIOR 74% 56% MOVIEFONE VISITORS MOVIEFONE VISITORS ARE MOVIE INFLUENCERS WITHIN LIST MOVIES AS THEIR NETWORK THEIR PASSION 2.7 28% AVERAGE NUMBER OF YOY MOVIES WATCHED IN THE THEATER BY MOVIEFONE MOBILE ONLY TICKET VISITORS IN THE LAST SALES INCREASE MOVIEFONE MONTH MOVIEFONE Q2 INTERNAL DATA2 Q2 INTERNAL DATA2 MOVIEFONE MOVIEFONE FANS ARE Q2 INTERNAL DATA2 ACROSS ALL SCREENS MOBILE TICKET SALES GROWTH (MOBILE WEB/APP)1 Source: 1Moviefone Internal Data 2015 v. 2016; 2Moviefone Research Data May/June 2016 CONTENT & AD OPPORTUNITIES MOVIEFONE TOP OPPORTUNITIES SPONSORSHIPS TICKETING REINFORCE BRAND MESSAGING AND CROSS-SCREEN CONTENT OWNERSHIP LOYALTY AT THE POINT OF SALE • Awards Season • Sponsored giveaways • Spring Movies & TV Preview • Incentives • Summer Movies • Promotions • Family Movies & TV • Sweepstakes • Fall Movie & TV Guide • Data & re-targeting • Emmys • New on Netfiix • Halloween Horror Month • Holiday Movies • Year in Review • Native ORIGINAL VIDEO & FIRST PARTY DATA & EXPERIENTIAL RETARGETING Create custom audience segments to • Moviefone original video series retarget across Moviefone, the AOL • Screening events Network and Facebook • Awards shows • Film festivals MOVIEFONE 2017 TENT POLE EVENTS JANUARY FEBRUARY MARCH APRIL MAY JUNE Golden Globes Oscars CinemaCon Spring movies and TV Cannes Summer movies New Years Valentine’s Day Spring movies and TV The Fate of the Furious Summer movie preview Wonder Woman World War Z 2 Sundance Fifty Shades Darker Logan Alien: Covenant The Mummy Kong: Skull Island Pirates of the Caribbean: Dead Man Tell No Tales Cars 3 Beauty and the Beast Transformers: The Last Knight Despicable Me 3 JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER Comic-Con (San Diego) Fall movies and TV preview Emmy Awards New York Comic-Con Holiday movies and TV Holiday movies and TV Summer movies Toronto International Film Halloween horror month Awards coverage begins Continued awards coverage Festival (TIFF) Spider-Man: Homecoming Blade Runner Thor: Ragnarok Star Wars: Episode VIII 30 days of fall TV War for the Planet of the Apes Untitled Cloverfield Movie Justice League Jumanji Fall movies and TV Disney-Pixar’s Coco Year in review Stephen King’s IT EVERGREEN Trailers Ownership Netflix Content DVD Content CHASE WEEKS ON MOVIEFONE 10% 30% 70% USERS MAKING TICKET USERS MAKING TICKET 60% USERS MAKING TICKET > USERS MAKING TICKET > > PURCHASE DECISIONS FOR PURCHASE DECISIONS FOUR PURCHASE DECISIONS ON PURCHASE DECISIONS ON DAYS LEADING UP TO A MOVIE OPENING WEEKEND ALONE1 FULL TWO WEEKS OPENING WEEKEND AND THE RELEASE1 SURROUNDING RELEASE CHASE WEEK/WEEKEND1 DATE1 • The four days leading up to a movie’s release date account for about 10% of total ticket sales. • The Friday, Saturday and Sunday surrounding a Friday release account for about 30% of total ticket sales. • Approximately 30% of purchase decisions happen the Monday thru Sunday of the week following opening weekend 17– the chase week generates as many sales as opening weekend, on average. • The weekend after opening weekend also sees high sales, with about 18% of ticket purchase decisions made Thursday-Sunday of the first chase week – up to 50% as much traffic as seen during opening weekend. • OPPORTUNITY: by owning the Moviefone Showtimes pages for a full two weeks around a movie release date, advertisers will reach over 70% of users in the decision stage of the ticket-buying funnel. Source: 1Traffic to Moviefone Showtimes pages – Omniture, 2015-2016 TV OPPORTUNITIES ON MOVIEFONE TV ADVERTISING LANDSCAPE Moviefone is not just for movies! In addition to our strong movie-going audience, we also boast a loyal TV-viewing audience. Moviefone’s Where to Watch tool includes TV listings; television programs also have their own dedicated overview and article pages on Moviefone. We’re constantly seeing TV advertisers on Moviefone’s competitors’ sites. AD OPPORTUNITIES FOR TV ADVERTISERS • Seasonal and evergreen editorial sponsorships • Opportunity to create a custom content destination with custom- themed editorial (modeled off of Moviefone’s popular “New on Netflix” section) • Roadblocks and our Run of Moviefone “Remnant Roadblock” package • Moviefone native solution • TV audience re-targeting and conquesting • Custom
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