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Pengaruh Terpaan Informasi Prostitusi Seungri Eks Big Bang Di Media Sosial Twitter Terhadap Sikap Followers @Seungriid

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Pengaruh Terpaan Informasi Prostitusi Seungri Eks Big Bang Di Media Sosial Twitter Terhadap Sikap Followers @Seungriid Volume 8 Nomor 2, Juli – Desember 2020 P-ISSN 2355-5807 E-ISSN 2477-3433 Pengaruh Terpaan Informasi Prostitusi Seungri Eks Big Bang di Media Sosial Twitter terhadap Sikap Followers @SeungriID Khairunnisa Devani Aqtus Permana Putri1 1 Marketing Communication Management, Postgraduate Programme, London School of Public Relations Corresponding Author’s Email: [email protected] ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh terpaan informasi prostitusi tentang Seungri Eks Big Bang di media sosial Twitter terhadap Sikap Followers @SeungriID. Banyak sekali pro dan kontra bagi penggemarnya atas informasi prostitusi ini. Media sosial yang digunakan adalah Twitter yang menjadi media penggerak utama Korean Wave. Informasi yang hadir di Twitter dapat membentuk sikap seseorang. Penelitian ini adalah penelitian kuantitatif dengan data yang didapatkan dari penyebaran kuesioner kepada followers @SeungriID dan menggunakan analisis regresi linear. Variabel yang digunakan adalah terpaan informasi di media sosial dengan dimensi frekuensi, durasi dan atensi dan variabel sikap yang mempunyai dimensi kognitif, afektif dan konatif. Menggunakan teknik pengambilan sampel nonprobabiliy sampling dengan 100 responden sebagai sampel dari 7,881 followers. Dari penelitian yang telah dilakukan, terdapat pengaruh antara terpaan informasi prostitusi Seungri Eks Big Bang di media sosial Twitter terhadap sikap followers @SeungriID dengan tingkat korelasi yang lemah. Hal ini dikarenakan kurangnya frekuensi dan durasi responden untuk membaca informasi prostitusi Seungri eks Big Bang yang rata-rata hanya membutuhkan waktu < 5 kali. Penelitian lebih lanjut diharapkan dapat memberikan perkembangan dengan meneliti variabel bebas lain yang tidak ada di penelitian ini, sehingga mendapatkan data yang dalam berupa faktor-faktor yang memengaruhi sikap terhadap informasi. Kata kunci : Terpaan Informasi, Sikap, Media Sosial ABSTRACT This research aims to determine the effect of information exposure about prostitution by the former of Big Bang, Seungri on Social Media Twitter, toward followers @SeungriID. Lots of pros and cons for fans of this information. Twitter is the main driving media for the Korean Wave. The information on Twitter forming a person's attitude. This research is a quantitative study using data obtained from distributing questionnaires to followers of @SeungriID and using linear regression analysis. The variables are information exposure on social media with dimensions of frequency, duration and attention and attitude variables which have cognitive, affective and conative dimensions. The sampling technique used nonprobabiliy sampling technique by taking a sample of 100 respondents from 7,881 followers. From the research that has been done, there is an effect between information exposure about prostitution by the former of Big Bang's Seungri on social media Twitter on the attitudes of followers @SeungriID with a weak correlation level. This is due to the lack of frequency and duration of respondents reading information about the prostitution of the former Big Bang's Seungri, which on average only takes <5 times. Further research is expected to provide development by examining other independent variables that are not present in this research, to obtain data in the form of factors that affect attitudes towards in-depth information. Keywords: Information Exposure, Attitude, Social Media PENDAHULUAN beberapa makna dan akan berpengaruh pada Hadirnya media dan teknologi komunikasi khalayak luas (DeFleur & Dennis, 2002). yang semakin maju menjadikan pertukaran Media sosial adalah media yang dapat informasi dilakukan secara cepat. McQuail (2010) digunakan untuk mencari dan mendalami informasi menjelaskan bahwa media mampu memberikan nilai yang dibutuhkan. Tidak hanya itu saja, komunikasi normatif, citra, dan nilai-nilai yang disesuaikan dapat tercipta antar penggunanya secara cepat. dengan berbagai informasi dan hiburan. Komunikasi Beberapa orang berfikir bahwa media massa merupakan bentuk komunikasi yang dapat sosial hanya memberikan informasi yang benar dan mempermudah masyarakat dalam pencarian sehat kepada penggunanya. Namun, semakin informasi secara cepat. Komunikasi massa adalah berkembangnya teknologi, beberapa dampak positif proses yang dilakukan oleh komunitas yang dan negatif dirasakan penggunanya. Dampak positif menyebarkan luaskan pesan dan terus menerus yang dapat dirasakan adalah dapat berinteraksi menggunakan media yang akan menciptkan dengan khalayak luas serta mencari informasi 121 Volume 8 Nomor 2, Juli – Desember 2020 P-ISSN 2355-5807 E-ISSN 2477-3433 dengan cara yang mudah. Adapun dampak negatif juta (Purnamasari, 2019). Tidak hanya pihak dari media sosial adalah interaksi tatap muka eksternal saja, pihak internal manajemen Big Bang menjadi menurun, minimnya privasi, menimbulkan pun turut menghapus wajah Seungri di seluruh konflik, dan mampu menimbulkan dampak buruk merchandise yang dijual. YG Select adalah toko bagi penggunanya. online store resmi milik YG Entertainment Dampak positif yang dihasilkan oleh media (perusahaan yang menaungi Big Bang) yang telah sosial dalam pemberian informasi adalah Korean menuai banyak kritik karena tetap menjual barang Pop. Korean Pop atau K-Pop menjadi minat yang berkaitan dengan Seungri (Hasibuan, 2019). tersendiri bagi masyarakat. Popularitas K-Pop yang Big Bang yang memiliki komunitas dijuluki sebagai Korean Wave yang mampu penggemar online bernama DC Big Bang Gallery memengaruhi masyarakat khususnya Indonesia. yang merupakan komunitas penggemar online Banyaknya komunitas dan rumah makan Korea meminta YG Entertainment mengeluarkan Seungri menjadi bukti bahwa yang berkaitan dengan Korea dari Big Bang karena telah mencoreng nama baik Selatan menjadi populer di Indonesia. Komunitas Big Bang dengan berbagai kasus yang telah terjadi dapat dibedakan menjadi komunitas fans atau (rsa, 2019). penggemar dan komunitas dance cover. Komunitas Namun, dibalik penggemar online yang fans merupakan sekumpulan individu yang memiliki meminta Seungri keluar dari Big Bang, beberapa minat yang sama dengan anggota lainnya. penggemar di Indonesia justru menyatakan pro atau Sedangkan komunitas Dance Cover merupakan mendukung Seungri Big Bang dengan mengadakan sekumpulan penggemar K-Pop yang melakukan aksi di ICE BSD dan tagar di Twitter, yaitu gerakan tarian dengan menyerupai sang idola. #SeungriYouHaveVIPs, #SeungriStayStrong dan Penyebaran budaya Korean Wave yang #BIG BANGI5FOREVER. Selain itu, penggemar tidak dapat dipisahkan dari penggunaan Twitter juga mengadakan aksi dukungan di tempat yang dimana Twitter merupakan salah satu media semula menjadi tempat konser Seungri pada 17 penggerak utama Korean Wave (Wijayanti, 2012). Maret 2019 di ICE BSD. Aksi ini menimbulkan Twitter telah melakukan kerja sama untuk membuat hujatan dari warganet Indonesia maupun konten ekslusif dengan 34 band K-Pop dan lebih internasional. dari 200 artis (Haryanto, 2019). Maraknya tweet Media sosial menjadi media yang dapat mengenai boyband, girlband, maupun idol Korea digunakan untuk penyampaian informasi. Informasi membuat penggemar rela untuk menghabiskan mengenai Seungri eks Big Bang ini membuat waktunya mencari seluruh informasi dari idolanya individu atau penggemarnya mendapatkan sikap salah satunya adalah Big Bang yang mendapat yang berbeda-beda dari konsumsi informasi. sebutan “The King of K-Pop”. Banyaknya prestasi Informasi ini dapat memengaruhi para yang telah ditorehkan, tidak menutup kemungkinan penggemarnya. Seperti penelitian yang dilakukan akan hadirnya masalah di group mereka. Salah oleh Nur Kholisoh yang berjudul “Pengaruh satunya adalah informasi mengenai kasus prostitusi Terpaan Informasi Vlog di Media terhadap Sikap yang dilakukan oleh salah satu anggota idol group Guru dan Dampaknya terhadap Persepsi Siswa”, Big Bang, yaitu Seungri. Informasi ini yang menujukkan bahwa terpaan informasi di media menghasilkan pro dan kontra bagi para dalam Vlog dapat memengaruhi sikap guru. penggemarnya. Seungri merupakan salah satu artis Informasi yang ada pada media baru akan sangat Korea Selatan yang memiliki kedekatan dengan cepat memengaruhi sikap guru dibandingkan dengan penggemarnya di media sosial Twitter, sehingga media cetak dan elektronik (Kholisoh, 2018). informasi mengenai Seungri akan menjadi pusat Penelitian lainnya yang dilakukan oleh Mulyana perhatian bagi para penggemarnya serta diikuti yang bertajuk “Pengaruh Terpaan Informasi secara terus menerus. Seungri memiliki akun Kesehatan di Televisi terhadap Sikap Hidup Sehat fanbase dari Indonesia, yaitu @SeungriID dengan Keluarga” menunjukkan hasil yang sama bahwa 7,81 pengikut per 15 November 2019 menjadi informasi kesehatan yang ada di televisi perhatian para penggemarnya. memengaruhi sikap ibu-ibu rumah tangga dalam Informasi ini terkuak berawal dari kasus hidup sehat di keluarga. Pengaruh ini disebabkan prostitusi, pajak, dan narkoba yang dilakukan oleh karena frekuensi dalam menonton informasi di kalangan pejabat dan public figure di Korea Selatan. televisi yang cukup tinggi (Mulyana, 2002). Sejak kasus ini muncul di media hingga 18 Maret Atas dasar yang telah disebutkan, penulis 2019, perusahaan hiburan mengalami penurunan bertujuan untuk melakukan penelitian mengenai dan kerugian kurang lebih USD 520 juta. Kerugian pengaruh terpaan informasi prostitusi tentang ini membuat National Pension Service Korea atau Seungri Eks Big Bang di media sosial Twitter NPS membuat laporan kehilangan sebesar USD 29,1 terhadap Sikap Followers @SeungriID. 122 Volume 8 Nomor 2, Juli
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