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Major Cineplex Group Plc Mega Bangna, offering a compact ice As the Cineplex has become skating rink with ice karaoke rooms, ice “destination” for lifestyle entertainment, dance studio and classes for ice-skating and MAJOR has been able to attract many ice hockey. leading international chains as well as In 2008 the concept of entertainment newly emerging local brands. With the bowling was expanded internationally intense competition among the quick-serve into India. A joint venture company, PVR restaurant chains, every brand is in need of blu-O Entertainment Co. Ltd (PVR blu- new space to populate their new branches O) was set up to operate entertainment and expand their network every year. This bowling business in India in partnership has resulted in high occupancy rate at with PVR Limited, a leading cinema every location. Services accompanied space operator incorporated and listed in Stock rental are the electricity, air-conditioned Exchange of India. The first “Club Fashion services, fire protection system, cleaning Bowling” operated by PVR blu-O has been and security system as well as common MARKET commercially opened since March 2008 in area management services such as elevator, Major Cineplex Group Plc. (MAJOR) is Thailand’s Ambiance Mall - Gurgaon, New Delhi with escalator and parking. leading Lifestyle Entertainment Company with 24 lanes. core business in cinema, bowling, karaoke, ice At 2013, Major operates 27 bowling RECENT DEVELOPMENTS skating rink, retails space, film distribution and locations with 440 lanes, 309 karaoke MAJOR stays committed to focus on its advertising media. rooms and three ice skating rinks. core competencies as in previous years and To broaden its network of lifestyle Advertising Business: Advertising services feels it has a duty to play a leading role in entertainment portfolio as well as establishing business leverage off the traffic that cinema the development of the Thai film industry. partnerships for sustainable future growth, MAJOR and other lifestyle entertainments attract. MAJOR will continue to advocate more also invests:- MAJOR had been able to draw between local films production, showcasing local • 22% in Siam Future Development Plc. (SF): 25-30 million customers into the Cineplexes studios to leverage off its strong and large Lifestyle Shopping Malls, synergy for Major in around the country annually. A subsidiary film distribution network, while continuing terms of called CineAd Co Ltd has been established new branch expansion, particularly in the • expansion. to entice advertisers and media agencies with provincial areas which means a stronger • 33% in Major Cineplex Lifestyle Leasehold a full-range of advertising services, ranging foundation for Thai films to do well. Property Fund (MJLF). from simple cinema screen advertising to • 75% in M Pictures Entertainment Plc. (MPIC), fullyintegrated below-the-line media solutions PrOMOTION there are sub businesses as follows;- incorporating all media available in the To motivate consumers to be moviegoers, • 40% in ThaiTicketMajor Co, Ltd. Cineplex network around the country. Major Cineplex is aggressive in its brand • 45% in Major Kantana Broadcasting Co., Ltd : JV kind Standalone “Cineplex” in Pinklao area of 2D, IMAX 3D, RealD 3D and 4DX) and about With additional revenues being promotion, spreading its efforts across with Kantana for Cable Business. Bangkok. The Standalone “Cineplex” concept 100,000 seats. MAJOR continues to add about generated on the existing assets, advertising a variety of media according to specific • 6.5% in PVR Limited (PVRL) (Listed in India’s combines customer experiences of Cinema and 20-30 new screens a year as Thailand is still in the services revenues enjoy a hefty margin of target needs. Major Cineplex also invests Stock Market). Entertainment complex under the same roof. That “underscreened” situation. MAJOR deploys the 80-90%. Today, CineAd packages integrate in advertising and public relations efforts • 49% in PVR blu-O Entertainment Limited. means, moviegoers are offered; not only a wide four expansion models discussed above as the below-the-line media solutions for many in order to enhance brand awareness with • 80% in Talent One Co.,ltd. : Production House. range of films selection in the multiplex cinema growth vehicle depending upon the demography dominant players in many industries. the general public. • 50% in K-Arena : JV with Grammy PLC for format but also a vast variety of restaurants, gift of each location. The solutions include not only the Karaoke Business. shops, bookstores and many other lifestyle shops Lifestyle Entertainment Business: Bowling and screen advertising but also new media like BRAND VALUES • MAJOR was listed on the Stock Exchange of in one stop. Thus the Major Pinklao Standalone Karaoke were added to the portfolio of lifestyle VDO walls, LED/maquee boards, tri-vision, The Company adheres to the Stock Thailand (SET) in May 2002. Cineplex has quickly become a very popular entertainment services in 1997. The first twenty plasma screens, poll signs, bowling masking Exchange of Thailand’s Good Corporate destination of lifestyle entertainment alternatives lanes were put up in Major Sukhumvit Standalone units, and outdoor media (Billboard/Cut- Governance practice guideline for listed HISTORY for Bangkok dwellers ever since. Cineplex. Rather than being a typical sports out), etc. distribution side, MAJOR held a stake in Pacific companies and has implemented good The “Cineplex” concept was first introduced to bowling venue, “Major Bowl Hit” was launched As one of the most effective, direct-to-target Marketing and Entertainment Group Co., Ltd. corporate governance practices to ensure that the Thais in 1995 when Mr Vicha Poolvaraluck, PrODUCT with an “entertainment bowling” concept and media alternatives, the cinemedia is among the whose name has subsequently been changed to the Company has an efficient and transparent the founder of MAJOR, built the first-of-its- Cinema Business: A Standalone Cineplex is about positioning, where friends and families can come in highest growth in the entire media industry. For MVD Co., Ltd. (MVD). Completed in July 2009 management system. The Company also respects a seven to ten story building. The top floors and enjoy the game. Major Bowl Hit is decorated 2010 the cinemedia contributes about 6% of the both MP and MVD have now been injected shareholders’ rights and provides accurate, feature between eight to sixteen screens of with a modern and trendy design with the latest advertising expenditures for the entire media into MPIC to create an integrated distribution sufficient and timely disclosure of significant cinemas and 20-38 lanes of bowling, while releases of music being played, perfectly enticing industry. company under one roof. information for the best benefits of shareholders. the bottom two to three floors are retail to the younger and family segments of consumers. Films Distribution: MAJOR has a strategic In 2009 MPIC Group has also set up a film These measures strengthen confidence among the space for “lifestyle” shops. With a strong While “Major Bowl Hit” offers the entertainment investment in the film distribution business production company, namely M Thirty-nine Co Company’s shareholders, investors, stakeholders movie culture which ensures continuous bowling to the mass segment around the country, through its 65.93% stake in M Pictures Ltd (M39), to stimulate and advocate growth in and all concerned parties that MAJOR’s business flow of moviegoers traffic every week, the “Blu-O Rhythm & Bowl” was introduced in 2006 Entertainment Plc (MPIC). Originally MAJOR’s Thai films production. Leveraging of MPIC’s own operations fully comply with good corporate retails space in the Standalone Cineplexes as a “club fashion bowling,” targeting at the higher- investments in film distribution business were integrated distribution capability, combining with governance practice and business ethics. has been able to sustain a high occupancy end of the consumer segments in the metro areas. direct. On the theatrical side, MAJOR was holding MAJOR’s dominant market share in cinema, the rate at all times. The first Blu-O Rhythm & Bowl was put up in the a stake in M Pictures Co., Ltd. (MP) which was Group ultimately aims to grow Thailand’s film www.majorcineplex.com • In 2011 MAJOR entered into a 50/50 Siam Paragon (a mega shopping mall in the heart of providing the upstream theatrical distribution industry as a whole. joint venture with South Korea’s CJ 4DPlex, Bangkok) offering 38 bowling lanes, twelve karaoke services. On the downstream home entertainment Rental and Service Business: In the standalone an independent subsidiary rooms, and two Platinum rooms equipped with four Cineplex, MAJOR operates retail Things you didn’t know about • of CJ Group and the global initiator of exclusive bowling lanes each and karaoke facilities. space rental and services business to MAJOR CINEPLEX four-dimensional cinema technology, ‘AIS Major operates totally six branches under brand compliment the lifestyle entertainment 4DX theatre’, Thailand’s “Blu-O Rhythm & Bowl,” comprising of Paragon, model by offering customers more There are only two “4D Theatre” in Thailand. One • first 4D theatre using four dimensional Esplanade Ratchada, variety of entertainment service beyond locates at Paragon Cineplex and the other one cinema technology for an ultimate Esplanade Ngamwongwan-Kaerai, Ratchayothin, movie, bowling, karaoke and ice skating. locates at Major Cineplex Ratchayothin showing experience
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