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Endeavour Q2-08 Magenta Printing.Indd ISSUE No. Q2/2008 A Supertower There are thirteen supertowers currently under development in the world, seven of which are in Dubai. One of the supertowers which has made this list is no other than the Pentominium (Gulf News, May 4, 2008), the world’s tallest and most luxurious residential tower in the world. At 516 m tall, the Pentominium has surpassed the Taipei 101 in Taipei, the Petronas Towers in Kuala Lumpur, and the Sears Tower in Chicago. The Pentominium is Trident International Holding’s fifth project, situated in the prestigious Dubai Marina, overlooking the 8th wonder of the world, the Palm Jumeirah. The unique architecture of this premium luxury proposition will ensure breathtaking views of the Dubai skyline from each of the dwellings. Sky lounge, sky pool, business centre and observation deck are all above 500 meters in height. Greetings from Trident, The word energy and growth is fast becoming synonymous with Dubai. The city is bustling with activity and there seems to be no slowing down in the people’s arrival to this young, dynamic and exemplary business model. The city has become a year round destination for international communities, who are flocking to this wonderland for one reason or the other. The recently concluded ATM (Arabian Travel Mart) is a testimony to the above. The event witnessed increased number of ‘quality visitors’ which reflect Mid East’s standing as top tourism hub and Dubai a significant tourist hot spot. The number of visitors attending this year was up by 15% on 2007 figures. The event was attended by over 2,200 In January 2008, the Council on Tall Buildings and Urban Habitat exhibitors from 70 countries, which included Asia, Africa, Europe and included the Pentominium on their list of ‘‘Tallest Buildings the Americas. Currently Under Construction and Not Topped Out,’’ in the number 6 position. When recently asked in an interview with The Big Project It (Dubai) has become a difficult market to ignore keeping in mind, the if he ‘‘expected the Pentominium to feature on the tallest list at the inbound and the outbound opportunities. With a conducive business concept stage,’’ Executive Director and CEO, Wazir Daredia answered climate and investment policies, the place is bound to become ‘‘Building a benchmark in luxury living is our maxim. We have never a phenomenon, a common comment by majority of the business joined the bandwagon of high rises...When it came to the Pentominium, delegates. we decided to have a tower with only penthouses based on our research and market feedback. As the design progressed-the height and then the On the real estate and leisure development front, Dubai is becoming scale kept increasing....It is a unique tower in many respects, not only home to almost all the top brands in their respective niches, Lego land in terms of height. Though we have to say that 516 meters is something theme park comes to Dubai – an enduring children’s favorite Lego , to reckon with.’’ is to get a theme park all of its own in Dubai , and the first outside of North America and Europe . The project is estimated to be AED 912 MIPIM-2008 : Trident obtains phenomenal million and will occupy 3 million square feet – this is a good business indictor pointing out the business confidence in the region and a response reinforcement towards Dubai governments overall plan to position Dubai prominently on the international tourism map. The launch of the “Pentominium” in Dubai, on the 20th of May 2007, caused At Trident, the team is gearing up for the handover of the prestigious a great stir in the real estate market Marinascape & Bayside developments - both the projects are fast worldwide. More people are looking nearing the completion. The business expansion plans look much towards Dubai as a second home option, clearer with Oman as the next big thing. As per the interim product which is now being articulated on a global scale as an emerging luxury mix, the endeavor would be a strategic mix of residential, hospitality capital. The Pentominium is being articulated by keynote media, who and retail component. serve as some of the foremost opinion shapers in today’s business communities, such as Bloomberg and AFP, as the most luxurious Best wishes. residential proposition in the world. TIH decided to exhibit A luncheon for the Honorable Bill White, the Pentominium concept in MIPIM, the largest Mayor for the City of Houston, Texas realty show in the world, this year by announcing to the international market its intention of franchising the world’s tallest residential tower. The amount of footfall was staggering as nominal and real customers made their way through to Trident’s International Business Development team inquiring about this unique luxury proposition. International journalists from the UK, France, Germany, Italy and Russia to name a few were Under the patronage of the U.S. Bilateral Chamber of Commerce, sifting through the press release eagerly waiting to acquire as much Trident International Holdings hosted a luncheon for the Honorable detail as possible. Subsequently, coverage came pouring in from the Bill White, Mayor for the City of Houston, Texas, at The Capital Club, above mentioned geo-spreads, only to spark new enquiries, reportedly on April 20th 2008. Members of the Houston Business Development coming to Trident’s client servicing centre here in Dubai. Mission, comprising state officials and business leaders from the US city of Houston, met with Trident senior representatives to discuss ways to further boost trade and economic development. Mayor White and the Le Grande Launch Mission’s delegates also met with HE Hisham Abdullah Al Shirawi, 2nd Vice Chairman of Dubai Chamber of Commerce & Industry, during On April 14th Trident their official visit to the Chamber on Sunday, April 20th. Honorable International Holdings Bill White put across his appreciation of the city’s hospitality and was launched Le Grande, praising Dubai’s growth: “Dubai and the City of Houston have a lot in the 60,000 sq. ft common. Both are strong centers of business and have similarities in the retail component of type of companies and businesses operating in their areas. Also, both its Trident Grand the cities are host to a cross-section of nationalities and cultures, thus Residence development. there’s a lot of scope for the two to work together,” he said. The Mayor The Trident Grande of the City of Houston expressed his desire of increasing the number Residence is a 45- of flights between the two cities and also invited the Dubai Chamber’s story tower located in Director General and the Board Members to visit Houston under the the prestigious Dubai aegis of the Bilateral US-Arab Chamber of Commerce. Marina, due in the 2nd quarter of 2009. Design Inc. of Australia, which has designed the Bill White praised Trident’s business endeavor, particularly the interiors of some of the most renowned luxury retail spaces, such as Pentominium concept which has taken residential luxury/Branded designated spaces in Ibn Battuta Shopping Mall in Dubai, amongst Realty to a new height. others, are the design partners for Le Grande. Commenting on the launch of Le Grande, Mr. Wazir Daredia, Executive Director & CEO of TIH said: “Le Grande will reflect many of the bold concepts related Chairman’s dinner in honor of Secretary to up market luxury living of which TIH is a pioneer. With Trident Phil Wilson Grand Residence we have raised the bar in luxury living and now with Le Grande we intend to positively influence the way people shop, dine Trident had the privilege and relax by bringing a range of lifestyle options under the same roof. to welcome and host the Furthermore, with Dubai Marina having established itself as THE Texas Trade Mission address in Dubai, we felt that the time was now right to launch this last month with a exclusive master-development’s first luxury retail experience and so reception dinner at the was born Le Grande,” Mr. Daredia added. The retail space itself will World Trade Center be divided to accommodate both gourmets as well as specialty designer Club, Dubai, on April boutiques. These exclusive retail outlets will cater to the needs of the 1st. Senior elected residents of Trident Grand Residence and neighboring communities. Le officials and business Grande’s all-day dining options will include long terrace and Al Fresco leaders from the State dining which will cater to the needs of both tourists and residents. Le of Texas interacted with Grande’s lifestyle retail offerings will also include treatments for well- TIH senior management being and beauty therapies. and guests. The honorable Phil Wilson, Secretary of State for the state of Texas, was the guest of honor alongside the honorable Ms. Elizabeth Ames Jones, Commissioner, Railroad Commission of Texas. Chairman Bellevue ‘‘Best Property Agents & Developers of Trident International Holdings, Mr. A.S. Jamal gave a heartfelt welcome note for the evening before inviting the Secretary of State and 2008’’ Commissioner to say a few words. In April 2008, Trident International Holdings Having been appointed by Governor Rick Perry and sworn in on July was named among the ‘‘Best Property Agents 1st 2007, Secretary Wilson is committed to promoting a vibrant Texas & Developers 2008’’ by Bellevue, Europe’s economy and developing strategic relationships between Texas and leading property magazine. The publication the international community. In 2005, Governor Rick Perry appointed was founded in 1990 having published Elizabeth Ames Jones on the Texas Railroad Commission, and in 2006 over 180 issues highlighting all aspects of she was elected to a six-year term. The Commission oversees the state’s buying and selling real estate and recognizing all the leading agents and oil, natural gas, coal and uranium mining industries.
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