ISSUE No. Q2/2008

A Supertower

There are thirteen supertowers currently under development in , seven of which are in . One of the supertowers which has made this list is no other than the (Gulf News, May 4, 2008), the world’s tallest and most luxurious residential tower in the world. At 516 m tall, the Pentominium has surpassed the 101 in Taipei, the Towers in , and the Sears Tower in Chicago.

The Pentominium is Trident International Holding’s fifth project, situated in the prestigious , overlooking the 8th wonder of the world, the . The unique architecture of this premium luxury proposition will ensure breathtaking views of the Dubai skyline from each of the dwellings. Sky lounge, sky pool, business centre and are all above 500 meters in height.

Greetings from Trident,

The word energy and growth is fast becoming synonymous with Dubai. The city is bustling with activity and there seems to be no slowing down in the people’s arrival to this young, dynamic and exemplary business model. The city has become a year round destination for international communities, who are flocking to this wonderland for one reason or the other.

The recently concluded ATM (Arabian Travel Mart) is a testimony to the above. The event witnessed increased number of ‘quality visitors’ which reflect Mid East’s standing as top tourism hub and Dubai a significant tourist hot spot. The number of visitors attending this year was up by 15% on 2007 figures. The event was attended by over 2,200 In January 2008, the Council on Tall Buildings and Urban Habitat exhibitors from 70 countries, which included Asia, Africa, Europe and included the Pentominium on their list of ‘‘Tallest Buildings the Americas. Currently Under Construction and Not Topped Out,’’ in the number 6 position. When recently asked in an interview with The Big Project It (Dubai) has become a difficult market to ignore keeping in mind, the if he ‘‘expected the Pentominium to feature on the tallest list at the inbound and the outbound opportunities. With a conducive business concept stage,’’ Executive Director and CEO, Wazir Daredia answered climate and investment policies, the place is bound to become ‘‘Building a benchmark in luxury living is our maxim. We have never a phenomenon, a common comment by majority of the business joined the bandwagon of high rises...When it came to the Pentominium, delegates. we decided to have a tower with only penthouses based on our research and market feedback. As the design progressed-the height and then the On the real estate and leisure development front, Dubai is becoming scale kept increasing....It is a unique tower in many respects, not only home to almost all the top brands in their respective niches, Lego land in terms of height. Though we have to say that 516 meters is something theme park comes to Dubai – an enduring children’s favorite Lego , to reckon with.’’ is to get a theme park all of its own in Dubai , and the first outside of North America and Europe . The project is estimated to be AED 912 MIPIM-2008 : Trident obtains phenomenal million and will occupy 3 million square feet – this is a good business indictor pointing out the business confidence in the region and a response reinforcement towards Dubai governments overall plan to position Dubai prominently on the international tourism map. The launch of the “Pentominium” in Dubai, on the 20th of May 2007, caused At Trident, the team is gearing up for the handover of the prestigious a great stir in the real estate market Marinascape & Bayside developments - both the projects are fast worldwide. More people are looking nearing the completion. The business expansion plans look much towards Dubai as a second home option, clearer with Oman as the next big thing. As per the interim product which is now being articulated on a global scale as an emerging luxury mix, the endeavor would be a strategic mix of residential, hospitality capital. The Pentominium is being articulated by keynote media, who and retail component. serve as some of the foremost opinion shapers in today’s business communities, such as Bloomberg and AFP, as the most luxurious Best wishes. residential proposition in the world. TIH decided to exhibit A luncheon for the Honorable Bill White, the Pentominium concept in MIPIM, the largest Mayor for the City of Houston, Texas realty show in the world, this year by announcing to the international market its intention of franchising the world’s tallest residential tower. The amount of footfall was staggering as nominal and real customers made their way through to Trident’s International Business Development team inquiring about this unique luxury proposition. International journalists from the UK, France, Germany, Italy and Russia to name a few were Under the patronage of the U.S. Bilateral Chamber of Commerce, sifting through the press release eagerly waiting to acquire as much Trident International Holdings hosted a luncheon for the Honorable detail as possible. Subsequently, coverage came pouring in from the Bill White, Mayor for the City of Houston, Texas, at The Capital Club, above mentioned geo-spreads, only to spark new enquiries, reportedly on April 20th 2008. Members of the Houston Business Development coming to Trident’s client servicing centre here in Dubai. Mission, comprising state officials and business leaders from the US city of Houston, met with Trident senior representatives to discuss ways to further boost trade and economic development. Mayor White and the Le Grande Launch Mission’s delegates also met with HE Hisham Abdullah Al Shirawi, 2nd Vice Chairman of Dubai Chamber of Commerce & Industry, during On April 14th Trident their official visit to the Chamber on Sunday, April 20th. Honorable International Holdings Bill White put across his appreciation of the city’s hospitality and was launched Le Grande, praising Dubai’s growth: “Dubai and the City of Houston have a lot in the 60,000 sq. ft common. Both are strong centers of business and have similarities in the retail component of type of companies and businesses operating in their areas. Also, both its Trident Grand the cities are host to a cross-section of nationalities and cultures, thus Residence development. there’s a lot of scope for the two to work together,” he said. The Mayor The Trident Grande of the City of Houston expressed his desire of increasing the number Residence is a 45- of flights between the two cities and also invited the Dubai Chamber’s story tower located in Director General and the Board Members to visit Houston under the the prestigious Dubai aegis of the Bilateral US-Arab Chamber of Commerce. Marina, due in the 2nd quarter of 2009. Design Inc. of Australia, which has designed the Bill White praised Trident’s business endeavor, particularly the interiors of some of the most renowned luxury retail spaces, such as Pentominium concept which has taken residential luxury/Branded designated spaces in Ibn Battuta Shopping Mall in Dubai, amongst Realty to a new height. others, are the design partners for Le Grande. Commenting on the launch of Le Grande, Mr. Wazir Daredia, Executive Director & CEO of TIH said: “Le Grande will reflect many of the bold concepts related Chairman’s dinner in honor of Secretary to up market luxury living of which TIH is a pioneer. With Trident Phil Wilson Grand Residence we have raised the bar in luxury living and now with Le Grande we intend to positively influence the way people shop, dine Trident had the privilege and relax by bringing a range of lifestyle options under the same roof. to welcome and host the Furthermore, with Dubai Marina having established itself as THE Texas Trade Mission address in Dubai, we felt that the time was now right to launch this last month with a exclusive master-development’s first luxury retail experience and so reception dinner at the was born Le Grande,” Mr. Daredia added. The retail space itself will World Trade Center be divided to accommodate both gourmets as well as specialty designer Club, Dubai, on April boutiques. These exclusive retail outlets will cater to the needs of the 1st. Senior elected residents of Trident Grand Residence and neighboring communities. Le officials and business Grande’s all-day dining options will include long terrace and Al Fresco leaders from the State dining which will cater to the needs of both tourists and residents. Le of Texas interacted with Grande’s lifestyle retail offerings will also include treatments for well- TIH senior management being and beauty therapies. and guests. The honorable Phil Wilson, Secretary of State for the state of Texas, was the guest of honor alongside the honorable Ms. Elizabeth Ames Jones, Commissioner, Railroad Commission of Texas. Chairman Bellevue ‘‘Best Property Agents & Developers of Trident International Holdings, Mr. A.S. Jamal gave a heartfelt welcome note for the evening before inviting the Secretary of State and 2008’’ Commissioner to say a few words.

In April 2008, Trident International Holdings Having been appointed by Governor Rick Perry and sworn in on July was named among the ‘‘Best Property Agents 1st 2007, Secretary Wilson is committed to promoting a vibrant Texas & Developers 2008’’ by Bellevue, Europe’s economy and developing strategic relationships between Texas and leading property magazine. The publication the international community. In 2005, Governor Rick Perry appointed was founded in 1990 having published Elizabeth Ames Jones on the Texas Railroad Commission, and in 2006 over 180 issues highlighting all aspects of she was elected to a six-year term. The Commission oversees the state’s buying and selling real estate and recognizing all the leading agents and oil, natural gas, coal and uranium mining industries. Commissioner developers. This title is an independent seal of approval, awarded by Jones is an advocate for responsible development of the state’s energy an independent panel of judges. The selection for the Bellevue ‘‘Best reserves. Property Agents & Development’’ is based on stringent criteria such as ‘‘experience, consistency, professionalism, quality of service, expertise On the second day of their visit to Dubai, all of the Texas Trade Mission and contacts (www.bellevue.de/en/bpa/uebersicht/index.php).’’ participants arrived at Trident’s corporate headquarters where they were This prestigious award would further allow Trident to obtain a given a guided tour of the premises and a short presentation of TIH’s competitive advantage, to network with the ‘crème de la crème’ which corporate profile. Texas boasts of an economy which can be compared is primarily Trident’s target audience. with some of the prominent economies in totality. This two-day visit allowed for open dialogue to learn more about both regions and how we can in the future benefit from these bilateral ties. Trident properties are Santamaria and Michael Rostang. Meeting and convention facilities, showcased in global markets such as Europe and North America. On entertainment centers, high end boutiques and shops, are just a few a similar note, Trident developments were exhibited in Texas, where amenities the Atlantis will offer its guests, not to mention one of the they received a significant amount of attention. The group maintains biggest open-air marine habitats in the world. The Lost Chambers, a excellent business relationships with government bodies and councils maze of underwater passages providing a journey through ancient in the State of Texas. Atlantis, will harbor some 65,000 marine animals. Now that’s what we call an adventure!

Environmental Ethics - A code at Trident *Source: www.atlantisthepalm.com Part of its strategy to implement best global HR practices

Trident International Holdings’ EEC Mission: Dubai: A Retail Hot Spot

To promote environmentally friendly It comes to no surprise that Dubai home building methods and practices, has reportedly propelled past and to enhance our communities through the United States of America, leadership in sustainable development. China and Singapore as one of the Top 15 ‘Most International Trident International Holdings strongly emphasizes and actively Retail Markets.’ The mere fact participates on the environmental and ecological issues which require that 41% of international retailers immediate, long term attention towards development of a sustainable are present here makes Dubai a model helping the future generations. Trident CSR wing established a favored destination for tourists dedicated EEC (Environmental Ethics Committee) whose primary goal across Western and Eastern is to identify the areas where environmental consciousness is required Europe, the Subcontinent, and and to develop sustainable models which could be incorporated in the other GCC countries. Dubai Mall, application and implementation of day to day business activities. How part of ‘‘,’’ will does it work? be the largest mall in the world. Its doors open in August 2008 featuring 1,200 stores including 2 major department stores and 120 F&B outlets. All business actions are evaluated especially keeping in mind its In fact the retail sector in this region is growing at such a rapid pace that implications on the environment and ecological balance. The identified Dubai will be hosting, in its 3rd year running, Retail City, a conference grey areas are presented to the “Environment Ethics Committee” which focusing on all aspects of retail development. Major global retailers, in turn develops related strategies with the aim to reduce or completely retail investors and shopping centre developers, to name a few, from eradicate the concerned areas. Trident’s commitment to develop 52 countries, will have the opportunity to use this platform to network, environmentally friendly communities has led them to follow certain discuss and source new partnerships and joint ventures. principles: energy efficiency, water conservation, usage of natural and toxic-free building materials, waste reduction and an overall focus on a Dubai hosts some of the world’s largest shopping malls, positioned as low environmental impact. visitor attractions in their own respect given the marriage of both leisure and retail activities, for tourists and residents alike. Trident also looks at how it can contribute to the betterment of its workforce; in the past few years, the company has actively involved *Source: Property Weekly; www.thedubaimall.com; www.retailcity.ae itself in various programs and missions for the said objective. As a result, the ‘‘Human Resource Awareness Program’’ was implemented, a training and development program related to environmental ethics. The Dubai the world’s fastest growing airport overall strategy works by a careful analysis of the organizations carbon footprints, which is further segmented into each division analysis Dubai International Airport was established in 1959 under the patronage resulting in individual carbon foot print mapping. The outcome is a of the late Ruler of Dubai, HH Sheikh Rashid bin Saeed Al Maktoum. mirror - reflecting “You & Environment” The airfield is located only Taking it forward from there, the EEC members draw individual 4 km away from the city carbon foot print reduction plans for the organizations/divisions and centre with 9 airlines flying the individuals–which may involve suggestions and methods on daily to some 20 destinations work habit analysis: low paper usage, energy conservation in the office, by 1969. With increased shutting off computers, lights and AC when leaving office, carpooling travel demands at the turn to work, etc... of the century, the Dubai Department of Civil Aviation Atlantis The Palm, Dubai, to open its doors launched an expansion programme in 1997 worth in September ‘08 an estimated US$540 million, in order to ensure The Atlantis will be the first resort that DIA become a more efficient and accommodating airport for its opening its doors on The Palm this tourists and employees alike. The airport has grown exponentially over coming September. Kerzner International the past decades to accommodate 120 airlines servicing 205 destinations Holdings Limited is a leading developer in 2007. HH Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai and operator of destination resorts, Civil Aviation Authority (DCAA) and Chairman of Dubai Airports, said casinos and luxury hotels, who has created the brand Atlantis. Its world “Dubai International’s growth is a reflection of Dubai’s robust economy, renowned Atlantis, Paradise Island, an ocean themed paradise resort in and its rising popularity as an international commercial and tourism hub. the Bahamas, attracts tourists from all corners of the earth; so much is It is also a clear sign of our intent and vision for the future of the aviation its notoriety that the James Bond movie Casino Royale was shot in the sector in Dubai.” Today, not only is it the fastest growing airports in the Atlantis Casino and Paradise Island. Kerzner also manages six resort world, it is also renowned as the aviation hub of the Middle East. hotels under the luxury sensitive One&Only brand, in locations such as the Bahamas, Mexico, Mauritius, the Maldives and Dubai. Atlantis, The Latest industry reports show that Dubai International Airport catapulted Palm, is a US$1.5 billion joint venture project with Istithmar, spread past Singapore’s Chagi, in the first quarter of 2008, to become the sixth across 46 hectares of land and 17 hectares of water park amusement. busiest airport in the world. The airport saw 9.34 million passengers It will offer 1,539 rooms and suites with views over the Arabian Gulf in the first three months since the turn of the New Year. and The Palm Jumeirah. World-class dining and specialty restaurants will host famed celebrity chefs including Nobu, Giorgio Locatelli, Santi *Source: www.dubaiairport.com; The National for completion by next month. Authority inspections for service PROJECT UPDATES connections are underway. The Bayside Residence is set for substantial completion by July 2008.

MARINASCAPE TRIDENT GRAND RESIDENCE

The Trident Grand Marinascape is the epitome Residence, ‘Signature de of luxury living on the Succes,’ offers untamed water, comprising of two luxury and premium fabulous towers - the Avant location. Located in the Tower and the Oceanic prestigious Dubai Marina, Tower, stunning waterfront less than 100 meters from villas – the Marina Homes, the beaches of Jumeirah, and a fully equipped health this tower offers its and leisure centre – the residents amenities such Aqua Centro. The project as a sky lounge, business was launched in 2004 and centre, cigar lounge, sky is now well on its way gym, indoor and outdoor towards completion, with pools, tennis courts, to the structure works, block partition and plastering completed. name a few. It is in fact a The tiling of the Towers and the villas/podium areas are almost done. The residential haven for the elite. Excellent progress has been made since its MEP Works and False Ceiling works are well underway; Aluminum & launch in July 2005. The structure of TGR has been completed up to the Glazing works are nearing completion. Transformers are installed at site 11th floor level. The Podium structure is completed up to 1st Basement. and energized. Landscaping works are in progress and so is work on the Block work in the tower is progressing up to 11th level. Plasterwork in swimming pool. Lift works completed and awaiting permanent power the units is set to commence soon. MEP works in the basements and for commissioning. The expected completion date for Marinascape is tower are in progress. The Aluminum contractor has begun his site August 2008. installation works. All major subcontract packages have been awarded. TGR is set for completion by the 2nd quarter of 2009.

BAYSIDE RESIDENCE PENTOMINIUM

The Bayside Residence is Pentominium, the defined positioned as the essence height of luxury, is of a lifestyle, high-end undoubtedly the most waterfront living for prestigious address in exclusive communities. It is the world. Located in the situated in the midst of the Dubai Marina, the world’s marina and offers a bird’s largest manmade marina, eye view of the waterfront the Pentominium will and the Heart of the New be overlooking the most Dubai. The 22-storeyed prominent leisure and tower will offer 101 - 1, 2, recreational offerings in &3 bedroom - waterfront Dubai. Standing at 516 apartments, Marina meters, the 120 story tower Homes and penthouses, will offer 6,500 sq. ft of including luxury features penthouse living to all of such as the ‘Infinity Pool’ its residents. The most and ‘Intelligent Homes - 3G Super Wired Residence’, complete with prestigious WLI brands 42-inch plasma screens in every apartment. Bayside was launched in have lent their name and expertise to make this tower the world’s first. April 2005 and is in completion mode with building structure, block The project was launched in May of 2007 and the design is substantially work, plastering, tiling works and false ceiling substantially completed. completed including detailed design drawings. Shoring/Piling/ MEP works including final fix items are near completion, testing/ Excavation Package Contractor’s mobilization and design approval for commissioning to be done after permanent power connection. Lift shoring has been obtained from the local authority. installation works are completed. Façade glazing/cladding is expected Pentominium’s expected completion is in 2012.

CONTENT AND LIABILITY DISCLAIMER TRIDENT International Holdings (TIH) shall not be responsible for any errors or omissions in this newsletter. TIH reserve all the rights to make necessary changes in this newsletter without prior notice. TIH has taken all reasonable measures to proofread the content of this newsletter; however TIH will not be responsible or held accountable for discrepancies arising out of errors of any nature. The information has been sourced from leading publications and journals and has been summarised for an “Overview Update” purpose only. In no event/circumstances shall TIH be liable for any special, indirect, consequential, or incidental damages, or damages for lost profits, loss of revenue, or loss of use, arising out of or related to Endeavour, the TRIDENT International Holdings newsletter or the information contained in it, whether such damages arise in contract, negligence, tort, under statute, in equity, at law or otherwise. All Intellectual Property, Trade Marks, Brand Ownership and such rights, whether registered or unregistered are hereby expressly reserved (IP). No part of this information may be reproduced without the express prior written permission of the publisher and the various owners of the IP within this newsletter.

(*Original source of information). For further clarification/advice please contact the Corporate Communication Division: Trident International Holdings. email: [email protected], Tel: +971-4-8830555