SALTAIRE WORLD HERITAGE SITE BUSINESS TOOLKIT SALTAIRE WORLD HERITAGE SITE 2 Saltaire World Heritage Site CONTENTS PAGE 4 INTRODUCTION 6 WHAT IS WORLD HERITAGE STATUS? 8 BUSINESS TOOLKIT 8 WHO ARE OUR VISITORS? 9 OPPORTUNITIES FOR BUSINESSES 11 FILM & TV LOCATIONS IN SALTAIRE 15 BRANDING & LOGO GUIDELINES 17 NEXT STEPS 18 LINKS AND OTHER RESOURCES Did you know? Saltaire was in The Sunday Times top 10 places to live in the North of England in 2019. © Drones on Demand Ltd England’s World Heritage Story: The North 3 ELCOME Saltaire is ranked with the most “Titus Salt’s model mill village is proof famous heritage sites in the world that life in a UNESCO World Heritage and is an exciting place to live, Site doesn’t have to be stuffy. The work, learn and visit. Saltaire is Victorian baronet was famously a special place to many people. forward-looking – providing his workers with running water, schools Accredited as a UNESCO World and allotments as well as homes – Heritage Site there are many reasons but even he couldn’t have foreseen why people visit Saltaire, from the the fun that’s never far below the spectacular architecture, to the surface in the grid of stone cottages boutique independent shops, bars he built next to the mighty Salts Mill. and restaurants. From world class His textiles factory now hosts a large exhibitions in Salts Mill or a picnic in David Hockney collection.” Roberts Park, to ten days of art and culture at Saltaire Festival. People are The Sunday Times attracted from international to local visitors. This guide has been prepared to give businesses in Saltaire and in the wider area, a greater insight into how we can use this World Heritage Site status to attract more visitors, entice them to stay longer and boost local businesses further. 4 Saltaire World Heritage Site INTRODUCTION Stonehenge, the Pyramids The benefits of World Heritage Site of Giza, the Grand Canyon, (WHS) status for tourism: the Tower of London, n WHS designation has value as a the Great Wall of China… Did you know? marketing or quality brand, so Bradford is also the world’s first and Saltaire are all World businesses can use it as a ‘quality UNESCO City of Film. Heritage Sites (WHS). assurance’ for visitors This permanent title gives n It can be used to attract higher When Saltaire was inscribed international recognition on spending cultural visitors in 2001 as a UNESCO World Bradford as a world centre for Heritage Site (WHS), there n It reinforces a destination image, film because of the city’s rich came a wealth of new focusing on its uniqueness, film heritage, its inspirational opportunities for tourism authenticity, distinct sense of movie locations and its many place, depth of identity and culture businesses to raise their celebrations of the moving image through the city’s film festivals, own business profile. film related events and unique The status attracts extra approach to learning about film visitors to the area. Have and learning with film. you thought how this rich heritage could help your business? Northern World Heritage Sites and international entry points Hadrian’s Wall Durham Castle and Cathedral Lake District Fountains Abbey National Park and Studley Royal Saltaire Village Water Gardens Leeds Bradford Airport Port of Hull Doncaster Airport Liverpool Maritime Mercantile City Liverpool Docks and Airport Manchester Airport Humberside Airport England’s World Heritage Story: The North 5 6 Saltaire World Heritage Site WHAT IS WORLD HERITAGE SITE STATUS? World Heritage Sites are inscribed on the UNESCO (United Nations Educational Scientific and Cultural Organisation) World Heritage List to be protected for future generations to appreciate and enjoy. UNESCO’s overall goals are towards peace, Saltaire is recognised for its international security and sustainable development. influence on town planning and as one World Heritage is a building block for these of the earliest, largest and best preserved goals, as a source of identity and knowledge and most complete nineteenth century to be shared. World Heritage Sites are model industrial textiles considered to be of outstanding universal villages in the world. value to humanity. Saltaire was inscribed in 2001 and the UK government has promised to promote, interpret and protect World Baildon Heritage Sites and their Outstanding To Bingley Universal Value and to transmit them on to future generations. Walker Wood Saltaire Shipley To Leeds Roberts To Bradford Park 4 Fairbank Wood River Aire 3 Points of interest Dining room anal Leeds and Liverpool C 1 (now shipley College Mill building) 2 To 1 wp at h 2 Saltaire United Reformed Church 5 3 Boat house (now The Boat House Inn) 6 4 Roberts Park 10 9 5 Salts Mill 6 Housing 8 7 Almshouses 7 8 Hospital (now Titus Salt apartments) 9 Victoria Hall Saltaire World Heritage Site boundary 10Crowgill Factory School Retail area (nowPark Shipley College Salts Building) England’s World Heritage Story: The North 7 SALTAIRE WAS INSCRIBED BECAUSE… It is an outstanding and well preserved example of a mid 19th Century industrial model settlement, which was to exert a major influence on the development of the ‘garden city’ movement, and the layout and architecture of Saltaire admirably reflects mid 19th Century philanthropic paternalism, as well as the important role played by the textile industry in economic and social development. Visitors come to admire the stunning architecture including… n Salts Mill: When Salts Mill n Victoria Hall: Opened in 1871 n Saltaire United opened in 1853, it was the biggest as the Saltaire Club and Institute Reformed Church: Completed factory in the world. 3,000 workers it offered a library, dance hall and in 1859 the church is an outstanding toiled away at 1,200 looms producing lecture theatre, meeting rooms, example of Italianate religious 30,000 yards of cloth every single day. billiards room and gymnasium. architecture and is now a Grade I Now the hall hosts regular events listed building. Sir Titus is interred in n Factory School : Mill owners including craft and vintage fairs and the mausoleum. were required to ensure the children is also home to a Wurlitzer organ n Roberts Park they employed received an education, with regular afternoon and evening : Roberts Park was but not to provide facilities. Sir Titus concerts and is a popular wedding included in Salt’s plans from an early Salt far exceeded his duties and built venue choice. stage and was completed in 1871. He this beautiful school believed leisure was good fully-equipped to provide his young n Almshouses & Hospital: for his workers’ health, particularly employees with a good education. Elderly or infirm persons of as a distraction from the temptations It opened in 1868 and now forms good ‘moral character’ were provided of alcohol. part of Shipley College. with free living accommodation and a pension in each of these 45 almshouses completed in 1868. SALTAIRE WORLD HERITAGE SITE MANAGEMENT PLAN Saltaire World Heritage Site area by developing strategies which Management Plan 2014 aims to maximise the tourism potential protect, enhance and promote of Saltaire World Heritage Site, its Saltaire's the special character of the area. setting and the Buffer Zone’ The Steering Group and Board are significance Actions which have been identified being restarted. They will need Saltaire is recognised for its within this objective are to develop to accommodate change when international influence on a distinctive and complementary required with an emphasis on town planning and as one Tourism offer and to network co-operation, consultation and of the earliest, largest and with heritage sites to improve communication. The Tourism best preserved and most promotional and partnership objective which has come out of the complete nineteenth century opportunities. plan is to ‘Support the economic model industrial textiles success and sustainability of the villages in the world. 8 Saltaire World Heritage Site BUSINESS TOOLKIT The Bradford district contributes nearly £700 million to the UK tourism economy and your business in Saltaire plays What do our visitors an important part in contributing to that total. We want to make sure that you get the best out of tourism in your area do here? and to help you do that we have put together a tourism The 2016 Saltaire Visitor Survey business toolkit. identified a number of features around visitors to Saltaire. The average dwell time for a visit was 3.43hrs, 70% of n Day trippers - due to Saltaire visitors arrived by car, however 7% of Who are our visitors? being a WHS and place of interest local visitors cycled and 11% walked, As a business it is vital you know who there are many day trippers from they visited Salts Mill, Roberts Park, your customers are. Understanding surrounding areas in Yorkshire. the canal and shops ranked in order. your target audience can help to People interested in events, Average spend was £15.72 per head make marketing easier, cheaper and heritage and culture regularly visit mostly on food and shopping. more effective. There are a number of the area due to its packed annual Over half came by personal different audiences that visit Saltaire: events programme, stunning architecture and David Hockney knowledge/social networks, however exhibitions in Salts Mill. non local visitors also used general n National and international visitors internet searches and printed and coach groups - come to Saltaire n Local and district wide residents – materials and guides. While 50% of as part of wider tour of the region/ Bradford district residents will often all Saltaire’s visitors are repeat visitors, UK. They often have limited time visit Saltaire to sample the varied 48% of non-local visitors were visiting to spend so catching their attention range of food and drink on offer.