Q1 2020 NEWS

Happy New Year!

Thank you for your support in 2019. In the last 52 weeks by Joe has seen 22.8% growth while Dobbes Family Estate has tripled its growth. We couldn’t have done it without you!

We had quite the busy year between launching our Dobbes Hideaway, new private consumer and trade tasting experiences, as well as traveling across the country to nine different states to spread the Dobbes and Wine by Joe love. To kick off the new year right, we were thilled that our CEO, Gretchen Boock, was named one ofWine’s Most Inspiring People of 2020 by The Wine Industry Advisor.

Plan on seeing tons of us this year! We will be out in your market more than we ever have before, including TX, CO, N CA, S CA, WA, IL, MA and more. The 2020 vintage started with what is known for - lots of rain. Our winemakers can’t wait to see what this vintage brings.

Come visit us in the new year, we would love to host you and your guests and customers at the winery in the heart of Dundee, Oregon.

Cheers to the start of another stellar year!

The Dobbes & Wine by Joe Team UPCOMING 2020 EVENTS

Pinot in The CityHouston World of Pebble Beach Food & Wine Austin Food & Wine February 4th March 5th - 7th April 16th - 19th April 24th-26th

DOBBESFAMILYESTATE.COM @DOBBESWINERY | WINEBYJOE.COM @WINEBYJOE FROM OUR DOBBES WINEMAKER CELLAR SEASON January, February & March, the coziest time of the year!

“Cellar Season is a quieter time around the winery when our are resting easy in barrel after a fast-paced harvest season. But, the cellar work never ends. We’ve jumped right into preparing for a February bottling. We are working on blends with some beautiful, sunrise-hued rosés, particularly a premier , Pinot Noir and blend for Dobbes that celebrates our hybrid position of working with Rogue and Willamette Valley AVAs. Red wines and in barrel are in the midst of malolactic fermentation and once they’re complete, February and March will yield some time to review new oak trials and a provide an updated vision of vintage personality. Stay tuned!”

Andy McVay Winemaker CLONAL VARIATION in Pinot Noir

Out of 1,000 registered clones of Pinot in the world, below are some of the clones Andy McVay, our winemaker works closely with. Each is unique and adds diversity to our portfolio of wines. Dijon Clone 943: An underdog that is unusual but exceptional, with varying berry size, loose clusters, low yields, but achieves balance. Dijon Clone 777: Tends toward more tannin/structure, less abundantly fruity with flavors of leather, tobacco and earth. Dijon Clone 113: The most elegant of the Dijon clones, with perfumed aromatics and high toned fruits that make for pretty wines. Dijon Clone 114: This clone has small dark berries with compact clusters that make for dark fruited wines on the palate and aroma, with structure and tannin. Dijon Clone 115: Similar to 113 and 114, but I’ve seen these wines as more plush, fruit forward and simple wines, good young, but not as age-able. Dijon Clone 667: We tend to use 667 in whole cluster fermentations. On its own it can have fantastic balance between fruit/spice/body/structure.

Dijon Clone 828: The color is more purple hued, tannins and body are weak but the aroma is slightly more floral than the rest of the Dijon family. Pommard: The most likely to be highlighted in single clone bottlings, particularly known for small berries, tight clusters and firm tannins resulting in deep dark expressions of Pinot Noir. Wadenswil: The historic/classic blending partner for Pommard that contributes the needed structure, depth and color. As a result, on its own, it can be brutish and lack elegance.

DOBBESFAMILYESTATE.COM @DOBBESWINERY | WINEBYJOE.COM @WINEBYJOE IN THE PRESS CEO Gretchen Boock

“Wine’s Most Inspiring People 2020: Driving Success with Commitment to People and Company Culture” January 8th, 2020 The Wine Industry Advisor chose ten people in North America to recognize as Wine’s Most Inspiring People of 2020. From a pool of visionaries from all backgrounds who brought their drive, ingenuity, and spirit to the industry, our very own CEO, Gretchen Boock was awarded with one of the prestigious titles of Wine’s Most Inspiring People of 2020. She has inspired so many with her approach to life, business and family. We are thrilled to celebrate Gretchen and the brands she has fostered since the beginning, in 2002. Dobbes Family Estate & Wine by Joe would not be the thriving culture we have today without her.

“Talking with Gretchen Boock is like listening to a podcast at the 2x speed. “Rapid fire” is a term used repeatedly to describe this young CEO who motivates with compassionate leadership and “hammer in hand” collaborative work ethic.”

“Gretchen leads with humility, recognizing her own strengths and weaknesses, and solves challenges collaboratively. She is transparent, people focused, and refreshingly fun.”

“It has been inspiring to see how Gretchen puts the values of our organization into practice on a daily basis. Not only has she led her team to continued business growth and success, but she has done so while also prioritizing company culture and employee health and wellness, going beyond the call of duty to ensure her teams are fulfilled, valued, and advocated for.”

READ GRETCHEN’S FULL STORY ONLINE AT: https://wineindustryadvisor.com/2020/01/08/inspiring-people-2020-driving-success-with-commitment

DOBBESFAMILYESTATE.COM @DOBBESWINERY | WINEBYJOE.COM @WINEBYJOE NEW SCORES WINE BY JOE 90 POINTS 90 POINTS BEST BUY 2017 2018 Chardonnay Oregon Willamette Valley

TRADE TOOLS now available to you on our trade sites

DOBBES FAMILY ESTATE https://www.dobbesfamilyestate.com/tools-and-media/trade-tools/

WINE BY JOE https://www.winebyjoe.com/trade/

WILLAMETTE VALLEY

FAMILY ESTATE AVA + SINGLE CHEHALEM MOUNTAINS AVA

VINEYARD WINES QUAILHURST VINEYARD - Acres: 35 - Exposure: South & East - Clones: Dijon 113,777 & Pommard - Elevtation: 575 to 675 . CHEHALEM - : Jory MOUNTAINS WINE BY JOE PORTLAND AVA WILLAMETTE VALLEY AVA 2018 CHARDONNAY SALEM 2017 GRAND ASSEMBLAGE YAMHILL- CARLTON AVA PINOT NOIR RIBBON ROGUE VALLEY RIDGE AVA AVA ASHLAND

McMINNVILLE AVA WINE BY JOE | 2016 PINOT NOIR DUNDEE DUNDEE HILLS AVA MOMTAZI VINEYARD HILLS BEST BUY! - Acres: 250 AVA - Exposure: East & South VISTA HILLS VINEYARD - Clones: Pommard & Dijon - Acres: 42 - Elevation: 450 to 700 . - Exposure: South - Soil: Nekia, Yamhill Series, - Clone: Pomard, 777 Peavine and Jory - Elevation: 800 feet MCMINNVILLE - Soil: Jory “10 Red Wines Perfect 90 90 POINTS AVA points For Warming Up As VAN DUZER CORRIDOR AVA SEABREEZE ESTATE EOLA-AMITY - Acres: 214 HILLS AVA The Weather Chills” - Exposure: East & West VAN DUZER - Varietals: Pinot Noir, EOLA-AMITY HILLS AVA Chardonnay, Pinot Gris, COORIDOR AVA SYMONETTE VINEYARD - Acres: 16 OCTOBER 2019 SOUTHERN - Elevation: 203 to 238 feet - Exposure: Southwest - Soil: Silt Clay Loam - Clones: Pommard, Wadinswil & Dijon OREGON Sedimentary Soil - Elevation: 320 to 380 , MARCH 2019 December 2019 - Soil: Willakenzie, Jory and Nekia ROGUE VALLEY AVA

CRATER VIEW VINEYARD ROGUE VALLEY AVA - Acres: 70 - Exposure: West, North FORTMILLER VINEYARD - Varietals: Pinot Noir & - Acres: 30 Grenache Blanc - Exposure: East #OREGONWINE Tag - Elevation: 1650 . - Varietals: Syrah us! - Soil: Brader-Debenger Loam - Elevation: 2100 - Soil: Manita Loam @WINEBYJOE MARCH 2019 ROGUE VALLEY winebyjoe.com AVA ROGUE VALLEY AVA REALLY GOOD ORE GON WINE SUNDOWN VINEYARD - Acres: 19 APPLEGATE VALLEY 240 SE 5th Street Dundee, Oregon 97115 | p. 503-538-1141 | f. 503-538-1244 AVA - Exposure: East - Varietals: Pinot Noir, Syrah & dobbesfamilyestate.com winebyjoe.com | @winebyjoe | #oregonwine - Elevation: 1600 . © 2019 Wine By Joe LLC, Dundee, OR - Soil: Bellpine, Rickreall, Suver Sell Sheets, Accolades AVA Map Shelf Talkers

FAMILY ESTATE

2017 GRAND ASSEMBLAGE Wine by Joe highlights the spirit of Oregon; Our Joe To Go leads the pack when it comes to really good wine in a can. Hit the easy, unpretentious beauty but with a little bit of Northwest PINOT NOIR beach or head for the trails and take Wine By Joe places wine has never gone before! grit. Wine By Joe is rooted in good times with friends, Willamette Valley family, and neighbors sharing great food, fun This multi-vineyard blend is intended to be a vintage snapshot, weaving the stories, and really good wine that brings it all together. temperament of each vineyard site into a cohesive whole. TAKING WINE PLACES IT’S NEVER GONE BEFORE

GROWING SEASON Joe to Go was specifically crafted to be enjoyed anywhere, by anyone; so we put wine in a can and called it Joe to Go. Keeping quality high but adding convenience, The 2017 Willamette Valley growing season began with a more typical Joe to Go is a wine ready for any adventure. bud break in mid-April, compared to an earlier start in 2016. Excellent conditions at bloom resulted in a heavy fruit set that, even with thinning, CONVENIENT yielded 10-15% more fruit than average at harvest. A warm, dry summer • Cans are portable and easy to chill followed by late September rains and early fall cool temperatures slowed ripening and ensured high quality fruit that was mature yet not overripe. • You can take cans places where bottles are a pain in the neck, like to the beach, hiking, or an overnight camping trip, not to mention golf courses, swimming pools, and WINEMAKER’S NOTES concert venues. Ripe, red-toned fruit aromas lead with strident strawberry, Loganberry ENJOY THE BENEFITS OF WINE BY JOE IN KEGS and raspberry supported with cardamom, dried rose and green herbal TOP QUALITY WINE THAT STAYS FRESH accents. Soft entry on the palate with medium tannins and juicy acid. Flavors • As long as the wine that goes into the can is good, it will be preserved as such, and ours is great! Real good wine stays good longer in cans than bottles. QUALITY mirror the aroma and transition to a medium length finish with balanced • Consistent quality from the first to last glass acid. 19% new French oak adds complexity without distracting from the • Joe to Go will stay fresh 2+ years. However, we’ll go ahead and say, this isn’t a wine that • No oxidation or cork taint forward fruit. A more elegant style of Grand Assemblage than previous you “lay down in the cellar” -- Pop open the can and sip now! vintages that’s ready to drink sooner as result. • Cans are filled right up to the top which means there is little chance of oxygen getting in at PAIRS BEST WITH filling, keeping the wine fresh for longer! SAVINGS • No keg deposit, which eliminates additional shipping costs Grilled Salmon • Herbed Chicken and Dried Tomatoes • Soft Cheeses • Just like other canned products such as soda or fruit juice, we line our cans with a food • No oxidation = no wasted wine = no wasted money! grade liner, that protects the wine from a metallic taste. • Kegs are fully compatible with existing universal dispensing systems

TASTING NOTES TECH FACTS • Joe to Go was specifically crafted to be consumed out of the can. You’ll find the same Appellation: Willamette Valley TA: 5.37 g/L quality as Wine By Joe bottles with Joe To Go, but with the added value of a convenient Color: Light ruby pH: 3.58 package. It’s a half bottle and twice as convenient! EFFICIENCY Aroma: Strawberry, Loganberry, dried Alcohol Level: 14.2% • Quicker beverage service roses, light herbaceous notes, cardamom, Whole Cluster: 6% HOT CATEGORY • Receive kegs with regular deliveries from distributor raspberry, and violets Barrel Aging: 10 months in French • 375ml cans: Fastest growth of all alternative format + 302% by Vol Mouthfeel: Soft tannins, medium weight, Oak, 19% new with juicy acid • PINOT GRIS, ROSÉ, & PINOT NOIR: Leading varietal in Premium+ Can Segment Cases Produced: 2,000 ENVIRONMENTALLY FRIENDLY Petainer Keg Flavor:Black Strawberry, raspberry, ripe • Oregon owns the Premium+ Cans Category, +153% by Volume 20 Liters cherry, herbal and savory notes, floral rose • Petainer kegs are 100% recyclable, just place with other outgoing recyclable goods Source: Nielsen Brand + Item Rank Reports, Total US xAOC, Latest 52 Wks Ending 07/13/19 • Eliminate traditional glass, cork and capsule packaging waste 135 Glasses Finish: Medium length, smooth

WINE IN A CAN: CONVENIENT, EXCITING & ECO-FRIENDLY 240 SE 5TH STREET | PO BOX 517 | DUNDEE, OREGON 97115 | 503-538-1141 | F: 503-538-1244 winebyjoe.com | @winebyjoe DOBBESFAMILYESTATE.COM winebyjoe.com | @winebyjoe Tasting Notes Bottle Shots Can Facts Keg Facts

DOBBESFAMILYESTATE.COM @DOBBESWINERY | WINEBYJOE.COM @WINEBYJOE EMPLOYEE HIGHLIGHTS

MATT DALEY Tasting Room Manager [email protected]

Matt was born and raised in Hanson, Massachusetts. He graduated with a Bachelor’s degree in Criminal Justice from Westfield State University. While working as a letter carrier for the United States Postal Service he developed a love for wine. This led to a part-time job as an in-home wine consultant and trips to various wine regions. Wine, among other things, brought him to Chicago in 2011 where he managed a wine store and coached a high school football team. In September 2013 he made another move, this time to Oregon for a harvest internship opportunity at Evesham Wood. After harvest, Matt worked in a couple tasting rooms until he landed here at Dobbes Family Estate as Tasting Room Manager in 2016. When Matt isn’t pouring wine he enjoys hiking, traveling, making memories with family & friends and putting his brain to use on the poker felt.

TONI HARRIS Wine Educator/Trade Host [email protected]

Toni was lucky enough to fall in love with wine in France at the age of 19, and has never looked back. She was a server in the food industry for 18 years, but always knew that wine was her calling… specifically called to her in 2009, and she moved to Portland from Austin, TX in 2010. Her first step into the Oregon wine world was to become a member of the Dobbes Family Estate wine club (after the self-professed “red only” drinker bought two bottles of 2013 Grenache Blanc), then to offer her services part time in the tasting room. Today, Toni is our Resident Wine Educator/ Trade Host and Tasting Room Lead. She has her WSET Level 1 and is working toward her next certification. You will be mesmerized by her love and knowledge of wine in one of our Private Experiences or in one of her monthly World of Wine classes held at our winery.

DOBBESFAMILYESTATE.COM @DOBBESWINERY | WINEBYJOE.COM @WINEBYJOE