Rate Card 2021 Prices, Formats, Subjects & Schedule Pricelist No
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RATE CARD 2021 PRICES, FORMATS, SUBJECTS & SCHEDULE PRICELIST NO. 54. EFFECTIVE AS OF 01.01.2021. VERSION: 09.09.2021 unsplash - _TMzs6SJZHY - barros - age Verlag Werben & Verkaufen GmbH, © 2021 INTRODUCTION W&V is the decisive information platform in the communications industry and speaks to anyone interested in marketing, agencies and media. With our expansive product portfolio, we offer you the best opportunity to reach your target group across various media. Our W&V events are your business enabler at the B2B level. As your partner, we pave the way for valuable contacts with key decision makers and players, whether by placing your message in impulse presentations and talk rounds or through direct networking. In addition, you benefit from comprehensive and innovative opportunities in print and online media. This includes our newsletter, designed for our clients, with prominent and exclusive ad integration. We recommend our whitepaper offer for a successful lead generation. Would you like to learn more and be inspired by our products? Our Sales-Team is available to meet and discuss your questions in person. Further information with facts and figures on W&V can be found at verlag.wuv.de/wuv. Yours, Susanne Tacke Verlag Werben & Verkaufen GmbH, © 2021 TARGET GROUPS W&V USER ACCORDING BRANCH* PRINT DIGITAL Others 2 % Others 3 % Service providers for marketing and 11 % Media, advertising media 8 % advertising Service providers for marketing and Media, advertising media 10 % 16 % advertising Agencies 19 % Advertising companies 39 % Advertising companies 58 % Agencies 35 % * Source: in-house statistics. - grinwis - dan - unsplash - dan - finding 588505 Verlag Werben & Verkaufen GmbH, © 2021 CONTENTS unsplash Print products Digital products Event sponsoring W&V Job Market Annex . Print classic . Display advertising . Discounts . Print special . Newsletter advertising . Contacts . W&V e-paper . Native advertising . Technical data . Corperate publishing . Ad specials . General terms & . Environments in W&V . Lead generation conditions . Timetable . Content hub . Publishing company information . Industry directories Verlag Werben & Verkaufen GmbH, © 2021 PRINT PRODUCTS FORMATS & PRICES TO GET MORE INFORMATION ABOUT COVERAGE AND SUBSCRIBER STRUCTURE PLEASE VISIT: VERLAG.WUV.DE/WUV Verlag Werben & Verkaufen GmbH, © 2021 Please take into account the PRINT CLASSIC technical data. Full page or page section Trimmed advertisements Formats in type area Prices* Width x height in mm + 3 mm trim along outer edges Width x height in mm colour 1/1** 230 x 300 200 x 270 11,290.00 3/4 horizontal / vertical 230 x 214 / 165 x 300 200 x 194 / 155 x 270 9,460.00 2/3 vertical 148 x 300 138 x 270 8,850.00 Corner field, small 113 x 151 103 x 131 6,450.00 * Prices in EUR plus VAT. The general business terms and conditions of the publishing company apply. ** Including ad linking in e-paper. Verlag Werben & Verkaufen GmbH, © 2021 PRINT CLASSIC Full page or page section Trimmed advertisements Formats in type area Prices* Width x height in mm + 3 mm trim along outer edges Width x height in mm colour Corner field, large 165 x 205 155 x 185 8,960.00 1/2 horizontal / vertical 230 x 146 / 113 x 300 200 x 126 / 103 x 270 7,590.00 1/3 horizontal / vertical 230 x 101 / 78 x 300 200 x 81 / 68 x 270 5,960.00 1/4 horizontal / vertical 230 x 77 / 60 x 300 200 x 57 / 50 x 270 5,590.00 * Prices in EUR plus VAT. The general business terms and conditions of the publishing company apply. Verlag Werben & Verkaufen GmbH, © 2021 PRINT CLASSIC Ad as cover page, double spread Trimmed advertisements Formats in type area Prices* or title page Width x height in mm + 3 mm trim along outer edges Width x height in mm colour 2nd cover page / 13,510.00 / 230 x 300 / 230 x 300 200 x 270 / 200 x 270 3rd cover page*** 11,750.00 4th cover page*** 230 x 300 200 x 270 13,930.00 Opening spread (2nd cover page 460 x 300 440 x 270 24,710.00 + 3rd page)*** 1st double page spread (between editorial 460 x 300 440 x 270 23,190.00 and contents)*** 2/1*** 460 x 300 440 x 270 19,540.00 Title page grip corner** / 6,670.00 / 81 x 81 / 230 x 43 – / 200 x 23 1/8 horizontal on title** 8,270.00 * Prices in EUR plus VAT. The general business terms and conditions of the publishing company apply. ** Exclusive position can‘t be guaranteed, special form of advertising “cover“ is still possible. *** Including ad linking in e-paper. Verlag Werben & Verkaufen GmbH, © 2021 PRINT CLASSIC Gutter bleed ads Trimmed advertisements Formats in type area Prices* Width x height in mm + 3 mm trim along outer edges Width x height in mm colour Corner field large gutter bleed 296 x 205 296 x 185 15,380.00 Corner field small gutter bleed 226 x 151 230 x 131 11,340.00 2 x 1/2 horizontal gutter bleed / 460 x 146 / 226 x 300 440 x 126 / – 12,840.00 vertical gutter bleed 2 x 1/3 horizontal gutter bleed 460 x 101 440 x 81 10,350.00 * Prices in EUR plus VAT. The general business terms and conditions of the publishing company apply. Verlag Werben & Verkaufen GmbH, © 2021 Please take into account the technical provisions for print and the technical PRINT CLASSIC provisions for supplements. Special placements Trimmed advertisements Formats in type area Prices* Width x height in mm + 3 mm trim along outer edges Width x height in mm colour 1/1 page first right page*** 230 x 300 200 x 270 12,740.00 Opening combination: 2nd cover page*** + 1/3 vertical 230 x 300 + 78 x 300 – 18,990.00 facing editorial 1/3 page vertical: next to editorial / 7,110.00 / 78 x 300 68 x 270 Next to Contents 6,970.00 Text section ad: set width, 54.00 – 66 mm (fix width) prices per mm in height per mm in height Format More details Price** Supplements max. 210 x 280 mm, min. 148 x 105 mm (width x height), From 4 pages, the long up to 25 g are placed somewhere within for 2 pages paper grammage min. 115 g/m². page must be closed. A4 620.00 per the booklet and can simply and other formats available thousand be removed by the reader. on request. * Prices in EUR plus VAT. The general business terms and conditions of the publishing company apply. ** Prices in EUR plus VAT and the current postal fees. The general business terms and conditions of the publishing company apply. *** Including ad linking in e-paper. Verlag Werben & Verkaufen GmbH, © 2021 Please take into account the PRINT SPECIAL* technical data. Altar fold Banderole Glue inserts Hole punch Labels Gate fold Cover Bound-in supplements Booklet/CD/DVD Title/back/double double/extended page/glossy finish 2 pages / 4 pages / other formats available * Prices available on request. Verlag Werben & Verkaufen GmbH, © 2021 W&V E-PAPER Reach.* Features. Use. Zoom/navigation = 16,794 Zoom/navigation . Access: left-hand side e-paper views** right-hand side 80% over web browsers 10% PDF PDF download Content overview 10% iOS kiosk app complete or individual . Highest usage day: pages Wednesday 1/1 ad with external link . Main use period: 8-11 a.m. Devices: Content preview 85.5% web readers Reader mode for 14% iOS optimized viewing with a content overview, font size 0.5% Android adjustment, print and bookmark function, email sharing, and search * Trend in specialized magazines: 98% greater year-on-year growth in the field in Q1/2020, source: IVW, Juni 2020, https://www.ivw.eu/allgemein/print ** Source: IVW Q2/2021, July 2021. Verlag Werben & Verkaufen GmbH, © 2021 E-PAPER ONLY PRODUCTS DIGITALLY IN THE MAGAZINE Ad forms Details Format Price* Width x length in mm . Freely accessible without login procedure . placed next to W&V issue individual Insert e-paper only 11,500.00 . Includes all features of an e-paper, with PDF download . incl. 250,000 ad impressions on insert 2/1 Side . Inserted as additional double page in e-paper 440 x 270 e-paper only . External linking possible 11,990.00 read-only PDF . Visible in PDF download . Laid over a double page in the e-paper view (interstitial) Popover . Content: HTML responsive 12,950.00 e-Paper only . Not visible in PDF download 50% combined discount off Popover on top . In combination with a print ad order responsive cheaper product (Popover or ad) For more on e-paper ad forms: click here. * Prices listed in euros before VAT. W&V Terms and Conditions apply. Verlag Werben & Verkaufen GmbH, © 2021 13 CORPORATE PUBLISHING Advertising medium Details Format Size Prices* Width x height in mm . Developed entirely individually Individual customer . Editing and layout by W&V 230 x 300 Starting at 8 + 4 pages On request magazine . Very high quality . In pocket format, compact and clearly structured Topic booklet . Is stuck onto cover page of W&V 141 x 200 16 + 4 pages From 24,600.00 special . Editing and layout by W&V . Optional: e-paper 1 page From 11,290.00 . Your content cleverly integrated on one to four pages in between W&V editorial pieces 2 pages From 19,540,00 Advertorial 230 x 300 . Marked as advertisement or special publication 3 pages From 29,580.00 . Optional: editing and layout by W&V 4 pages From 38,480.00 * Prices in EUR plus VAT. The general business terms and conditions of the publishing company apply. Verlag Werben & Verkaufen GmbH, © 2021 ENVIRONMENTS IN W&V YOUR ADVERTISTING TOOLS FOR THE RIGHT TOPIC The environments offer you the opportunity to place your Possible advertisements within W&V Environments advertising tools in a thematically relevant way.