ISIC Association Annual Report INDEX International Student Identity Card (ISIC). ISIC and the ISIC logo are registered trademarks of the ISIC Association.

Published July 2020. Click on the link to go directly to the page

Published by ISIC Service Office Starine Novaka 1 ISIC Timeline 3 11000 Belgrade Republic of Serbia About the International Student Identity Card (ISIC) 4 Telephone +381 11 33 49 440 Email: [email protected] A combined message from the ISIC Association Board Chair www.isic.org and the Head of Operations at the ISO5 www.isicassociation.org Global presence 6 ISIC.GlobalOffice isicglobal Governance 7 ISIC - International Student Identity Card @ISICGlobal Global distribution: highlights and focus areas 8 ISIC in Africa 9 The ISIC Association is a non-profit organisation seated in Denmark. The operations of the ISIC Association are ISIC in Asia and Oceania 10 carried out by the ISIC Service Office d.o.o., an indepen- dent management company based in the Serbia and ISIC in Europe 11 wholly owned by the ISIC Association. ISIC in North and South America 12 The ISIC card has been endorsed by the United Nations Educational, Scientific and Cultural Organization Co-branding with ISIC 13 (UNESCO) since 1968. ISIC benefits, discounts and offers 15 The ISIC Association is proud to be an Affiliate Member of the United Nations World Tourism ISIC international recognition and endorsement 16 Organization (UNWTO). ISIC global statistics 17 The ISIC Association is honoured to be an International Association of Universities (IAU) Affiliate Member. ISIC global app and virtual ID 19

The ISIC Association is a founding member of ISIC Event and Community Awards 20 the World Youth Student and Educational (WYSE) Travel Confederation. New ISO Team 23 Financial activities 24 ISIC issuing organisations worldwide 25

Index | 2019 ISIC Association Annual Report

Aboutthe International Student Identity Card (ISIC)

Supporting the global student community for over 65 years

What is ISIC? The International Student Identity Card (ISIC) is the only globally accepted proof of full-time student status. Created by a pioneering and innovative group of European students in 1953,o ver the years, the ISIC card has supported over 120 million students worldwide through their studies. Every year millions of students around the world use ISIC to prove their official student status and access thousands of student 1953 discounts, offers and services worldwide. The ISIC Association is the CREATED BY STUDENTS non-profit organisation behind the International Student Identity Card FOR STUDENTS (ISIC). 1968 ENDORSED BY UNESCO Additional cards Since the 1990’s, the ISIC Association has maintained three additional 129 complementary cards: The International Youth Travel Card (IYTC, for ISSUING COUNTRIES persons 30 years and younger who are not students); the International Teacher Identity Card (ITIC, for full-time teachers and professors); and 150,000+ the International Scholar Identity Card (for co-branded cards with BENEFITS, SERVICES AND DISCOUNTS primary and secondary schools). 1,500+ PARTNERSHIPS WITH ACADEMIC INSTITUTIONS

Right (top): Example of ISIC card; 4 Right (bottom): Examples of ISIC Scholar, ITIC and IYTC cards. Index | 2019 ISIC Association Annual Report

In 2019, we continued to focus on further developing and improving our A combined message from digital solutions. The emphasis on creating the digital ISIC has always been to provide a more user-friendly and easier access to the ISIC itself, the ISIC AssociationB oard as well as to partners, and a much wider range of benefits and advantag- es. Evidence of the success of this is that more students now hold and Chair, and the Head of actively use a digital ISIC thane ver before.

Operations at the ISO In recent months, we have all had to face unprecedented challenges that 2019 marked a significant shift in our global operations, both meta- have and will continue to test us all in the ISIC community. Yet, this has phorically and in a practical sense. We began by declaring the need presented all issuers with a chancet o demonstrate the resilience of the and desire to facilitate more collaboration between issuers around ISIC and how we can continue to stand strong and potentially even thrive the world during our annual ISIC Event in Thessaloniki. Practically in many circumstances. this would include sharing valuable know how, insights and best practices when coming together for regional summits, online fo- Wishing all of our community, students, partners and friends a safe and rums, and multiple bi-lateral meetings. Then, at the end of the year happy year ahead and we look forward to meeting again face to face to we took our transition quite literally by winding down our operations continue the positive impact that ISIC issuers deliver around the globe (the IGO) in the and establishing a new service center every day of the year. (the ISO) based in Belgrade, Serbia. In doing so we took on a new team, all of whom have dedicated a massive amount of time and June 2020 effort in learning and getting upt o speed with the ISIC world.

Since the beginning, more than 65 years ago, the ISIC has had to constant- ly adapt to a continually changing landscape. Thanks to our ability and desire to do so, sixty-seven years later, we are still here and still relevant to millions of students each year. Typically change comes with its challenges and some will adapt a little faster, or a little slower than others. However, as in life, if an ultimate objective is shared amongst peers, what matters in the end is thate veryone is working together to reach and achieve the same goal. Our community believes in making student life better, so that is what we aim to do every day. Matt East Vesna Cerroni Chair, ISIC Association Board Head of Operations, ISIC Service Office

5 Index | 2019 ISIC Association Annual Report

Globalpresence

Increasing access to ISIC for all students Regional distribution of ISIC issuing countries

Issuance and distribution network The ISIC issuance and distribution network is made up of Exclusive Representatives (ERs), Provisional Exclusive Representatives (PERs) and Appointed Offices (AOs). ISIC issuers are appointed by the ISIC Association to distribute the ISIC card, and are responsible for the 1% 10% verification, issuance and distribution of ISIC within their territory. AFRICA AMERICAS As of 31 December 2019, the ISIC card is distributed via: • 58 territories with an established Exclusive Representative – the ISIC Association member organisations • 20 territories with a Provisional Exclusive Representative • 46 territories with 66 independent Appointed Offices 2019 Territory updates 78% 11% In 2019, two existing PER in Netherlands and United Arabic Emirates were awarded ER status based on their performance, development EUROPE ASIA AND plans and resource commitments to develop ISIC card sales. OCEANIA • Netherlands Kilory Netherlands B.V. • United Arabic Emirates GTS Alive ME DMCC

Likewise, in 2019, ISIC increased its distribution in Asia,E urope and North America with the appointment of 6 newly Appointed Offices in Jamaica, Jordan, Moldova, Nepal, and Somalia.

6 Index | 2019 ISIC Association Annual Report

Governance

ISIC Association members are governed by the rules set out in the ISIC Constitution and Convention

The Annual General Meeting The 2019 AGM took place in Thessaloniki, . The AGM is held every year in May before the ISIC Event and is the main decision-making body for the ISIC Association. Amendments to the Constitution and Con- vention, the appointment of new ISIC Association members and the election of ISIC Association Board members all take place at the AGM.

ISIC Association Board The role of the Board is to oversee the strategy and direction of ISIC operations on an international scale and guide theo verall manage- ment of the ISIC Association. Up to ten Board members are elected by 2019/2020 ISIC Association Board the ISIC Association members during the Annual General Meeting Name Organisation name Country (AGM), each committing to a three-year term. The Chair of the Board is Matt East (Chair) GTS Alive appointed each year by a vote of the ISIC Association Board members. Jan Passoff Student Life China China Corey Grist Canadian Federation of Students Services Canada Jacob Strømfeldt KILROY Denmark A/S Denmark 58 4 Lilian Leclercq Global Youth & Student Community France ISIC ASSOCIATION BOARD MEETINGS MEMBERS PER YEAR Miroslaw Sikorski Almatur Association Rogério Cardoso Pumpkintreasure LDA 10 6 Miloš Milenković Global Travel Group Serbia ISIC ASSOCIATION AMENDMENTS MADE TO Michal Bučko CKM SYTS BOARD MEMBERS THE ISIC CONSTITUTION Ulf Banser STA Travel Germany Germany

7 Right: ISIC Association members at the 2019 Annual General Meeting in Thessaloniki, Greece. Index | 2019 ISIC Association Annual Report

Global distribution

Establishing strategic focus areas

Cardholder growth Global distribution highlights The total number of cards issued and activated in 2019 wasov er 3.3 Highest issuance: For the fourth consecutive year, the top perform- million. Substantial annual cardholder growth was achieved by United ing market in terms of total card volume in 2019 was the UK, having Kingdom, Czech Republic and France. issued the highest volume of cards in the calendar year.

Key distribution focus areas in 2019 Virtual ID issuance: ISIC UK issued the highest number of virtual only Mobile technology and virtual identity development continued to be a IDs in 2019, totalling over 60,000. focus for the ISIC Association in 2019. With the percentage of growth for virtual ID profiles created in 2018 versus 2019 significantly growing Academic co-brand issuance: For the third year, ISIC Czech Republic is by 67%. the leader in Academic co-brand issuance, issuing more than 500,000 ISIC cards through 1000+ Academic co-brand relationships. In 2019, over 81% of total card issuance was realised through a co- brand partnership. Academic co-brands continue to be the highest yielding and most sustainable of ISIC partnerships, due to the recur- ring annual influx of cardholding students. 3.3 million+ CARDS ISSUED 81% CARDS ISSUED THROUGH CO-BRAND PARTNERSHIPS 450,000+ VIRTUAL ID ACTIVATIONS

Right: Student from the HAN University of Applied Sciences holding an ISIC ID. 8 Centre: Marketing material for ISIC virtual ID promotion in Australia. 2018 ISIC Association Annual Report Africa

CARD DESIGN TYPES ISSUING TERRITORIES 76% 24% 21 CO-BRANDED CLASSIC CO-BRAND TYPES TOTAL CARDS 56% 28% 16% ISSUED FINANCIAL COMMERCIAL ACADEMIC 21,376 ISIC FOR FULL-TIME STUDENTS EGYPT 16,246 CO-BRANDED CARDS ISSUED EGYPT SOUTH MOST CO-BRANDED CARDS ISSUED AFRICA TOP 5 VIEWED ISIC STUDENT TOP ISSUANCE BY COUNTRY BENEFITS & DISCOUNTS KENYA IYTC FOR YOUTH 30 YEARS & UNDER EMIRATES AIRLINE ISIC ISSUING HIGHLIGHTED SPECIAL STUDENT FARES WITH ISIC SOUTHAFRICA TERRITORIES TERRITORIES

EGYPT EAST DELTA TRANSPORT & TOURISM UP TO 20 % OFF BUS TICKETS NIGERIA 91% 7% TOP ISSUANCE BY COUNTRY ISIC CARD IYTC BURGER KING ITIC TYPES 20% OFF FOR TEACHERS & PROFESSORS 2% ITIC SOUTHAFRICA SOUTH UPPER EGYPT TRANSPORT & TOURISM AFRICA 20% OFF BUS TICKETS EGYPT EGYPT NIGERIA9 KENYA APPLE UP TO 10% OFF APPLE PRODUCTS TOP ISSUANCE BY COUNTRY MOST CARDS ISSUED IN 2019 Asia and Oceania

CARD DESIGN TYPES 87% 13% CO-BRANDED CLASSIC

CO-BRAND TYPES 37% 35% 15%

COMMERCIAL FINANCIAL ACADEMIC 13% SOUTH 3-in-1 KOREA ISIC CHINA FOR FULL-TIME STUDENTS

SOUTH KOREA INDIA 315,440 CO-BRANDED CARDS ISSUED TAIWAN MOST CO-BRANDED CARDS ISSUED INDIA

TOP ISSUANCE BY COUNTRY TOP 5 VIEWED ISIC STUDENT BENEFITS & DISCOUNTS 86% 12% IYTC ISIC FOR YOUTH 30 YEARS & UNDER CARD IYTC TRIP.COM AUSTRALIA TYPES 2% 5% OFF WORLDWIDE TOURS AND TICKETS ITIC NEWZEALAND URBAN ADVENTURES CHINA 10% OFF ALL TOURS (EXCLUDING PRIVATE TOURS) ISSUING TOP ISSUANCE BY COUNTRY 41 TERRITORIES AUSTRALIA APOLLO PHARMACY ITIC 15% OFF APOLLO PRIVATE LABEL PRODUCTS FOR TEACHERS & PROFESSORS TOTAL CARDS ISSUED AUSTRALIA 364,339 SUDIO SWEDEN SOUTH KOREA SOUTH KOREA 15% DISCOUNT ON HEADPHONES ISIC ISSUING TAIWAN TERRITORIES TAIWAN NEW ZEALAND INDIA HIGHLIGHTED LAKME SALON 13K TOP ISSUANCE BY COUNTRY MOST CARDS ISSUED IN 2019 TERRITORIES UP TO 20% OFF ALL ITEMS Europe

ISIC ISSUING ISSUING TERRITORIES 46 TERRITORIES HIGHLIGHTED TERRITORIES

TOTAL CARDS 2,648,348 ISSUED ISIC FOR FULL-TIME STUDENTS

UNITEDKINGDOM DENMARK

UNITED CZECH CZECHREPUBLIC KINGDOM REPUBLIC

SLOVAKIA FRANCE

TOP ISSUANCE BY COUNTRY GERMANY FRANCE TOP 5 VIEWED ISIC STUDENT BENEFITS & DISCOUNTS IYTC PORTUGAL FOR YOUTH 30 YEARS & UNDER

UNITEDKINGDOM HOSTELWORLD US$5 CREDIT ON YOUR HOSTELWORLD ACCOUNT CARD DESIGN TYPES GERMANY 81% 19% CO-BRANDED CLASSIC FLIXBUS DENMARK CO-BRAND TYPES 10% - 15% OFF VIA THE FLIXBUS APP TOP ISSUANCE BY COUNTRY 95% 2% ISIC IYTC 42% 31% 15%12% CARD ACADEMIC FINANCIAL COMMERCIAL 3-in-1 TYPES ITIC 3% SPEEDY FOR TEACHERS & PROFESSORS ITIC 15% DISCOUNT CZECHREPUBLIC

HOTELS.COM SLOVAKIA UNITED KINGDOM 2,141,810 EXTRA 10% OFF ONLINE BOOKINGS CZECH REPUBLIC CO-BRANDED CARDS ISSUED PORTUGAL FRANCE CZECH REPUBLIC TOP ISSUANCE BY COUNTRY MOST CARDS ISSUED IN 2019 MOST CO-BRANDED CARDS ISSUED EDUCATION FIRST FREE ONLINE COURSE Americas (North& South)

CARD DESIGN TYPES ISSUING TERRITORIES 81% 19% 21 CO-BRANDED CLASSIC CO-BRAND TYPES TOTAL CARDS 36% 30% 18% 16% 331,055 ISSUED 3-in-1 FINANCIAL COMMERCIAL ACADEMIC ISIC FOR FULL-TIME STUDENTS CANADA BRAZIL 266,653 CO-BRANDED CARDS ISSUED BRAZIL MOST CO-BRANDED CARDS ISSUED UNITED STATES UNITED STATES TOP 5 VIEWED ISIC STUDENT TOP ISSUANCE BY COUNTRY BENEFITS & DISCOUNTS IYTC FOR YOUTH 30 YEARS & UNDER CHOICE HOTELS ISIC ISSUING HIGHLIGHTED MEXICO 15% DISCOUNT ON ACCOMMODATION UNITED STATES TERRITORIES TERRITORIES

BRAZIL UNIVERSAL STUDIOS ORLANDO SAVE UP 10% OFF TICKETS MEXICO 96% 3% TOP ISSUANCE BY COUNTRY ISIC BRAZIL CARD IYTC GREYHOUND ITIC TYPES 10% OFF BUS FARE FOR TEACHERS & PROFESSORS 1% ITIC BRAZIL MOTEL 6 ARGENTINA 10% OFF MEXICO BRAZIL ARGENTINA UNITED STATES UNITED STATES EMPIRE STATE BUILDING OBSERVATORY UP TO 25% OFF ADULT TICKETS TOP ISSUANCE BY COUNTRY MOST CARDS ISSUED IN 2019 Index | 2019 ISIC Association Annual Report

Co-branding with ISIC

Co-branding achieves mutual marketing Main types of ISIC co-brand partnerships benefits and provides students with • Academic • Financial value-added services • Commercial Breakdown of co-brand card types What is an ISIC co-brand? ISIC academic co-branding allows universities and other educational 14% institutions to upgrade their own standard student identity cards to 3 IN 1 ACADEMIC an internationally recognised identity card, providing access to thou- 37% sands of ISIC benefits, services and discounts worldwide. Academic 18% co-branded cards can include the technology to support electronic payments, or features such as controlled campus, library and dormito- COMMERCIAL 31% FINANCIAL ry access, or class and exam attendance monitoring.

What is a 3-in-1 co-brand? + Globally recognised student I.D. A 3-in-1 co-branded card is a card with more than one partner; such as + ISIC benefits an academic partner and a bank/financial service provider, an academ- 2.7 million+ ic and a commercial partner, or a commercial and a financial partner. CARDS ISSUED THROUGH CO-BRAND PARTNERSHIPS 2.1 million+ CO-BRANDED CARDS ISSUED IN EUROPE 450 thousand+ + Partner benefits, CO-BRANDED CARDS ISSUED 3-in-1 co brand card example services and branding IN CZECH REPUBLIC

13 Index | 2019 ISIC Association Annual Report

Academic co-brand partnerships ISIC academic co-branding allows universities and other educational institutions to upgrade their own standard student identity cards to an internationally recognised identity card, providing access to thousands of ISIC benefits, services and discounts worldwide. Academic co-brand- ed cards can include the technology to support electronic payments, or features such as controlled campus, library and dormitory access, or class and exam attendance monitoring.

Financial co-brand partnerships A financial co-brand is an ISIC card that includes a payment function as well as the identity and benefit aspects of a standard ISIC card. ISIC financial co-branded cards offer students not only ISIC benefits but a safe and secure way to manage their money.

ISIC and Mastercard The ISIC Association and Mastercard have been partners since 2009 and cooperated in launching many ISIC Mastercard co-branded card programmes worldwide. ISIC Mastercard programmes combine the global identity and student benefits associated with the ISIC card with the credit, debit or prepaid payment services of MasterCard and its partner banks. In 2019, 371 762 cards were issued through ISIC Mastercard programmes in 18 countries.

Commercial co-brand partnerships ISIC commercial co-brand partnerships cover a diversity of activities and industries that are looking to connect to a student audience. ISIC commercial co-brand partners include transport providers, youth hostels, student insurance providers and student societies.

14 Right: Examples of academic, commercial and financial co-branded cards. Index | 2019 ISIC Association Annual Report

ISIC benefits, discounts and offers Providing value to modern-day cardholders building benefit partnerships that can provide attractive offers for the 31 student traveller. In 2019, offers were promoted in the following 31 CITIES FEATURED IN ‘ISIC TOP 5 cities: City, Ljubljana, Sydney, Arequipa, Beirut, Granada, DISCOUNTS’ CITY CAMPAIGN Lisbon, , Chicago, Buenos Aires, Auckland, Copenhagen, 3,000+ Paris, Dublin, Berlin, Bogota, Melbourne, Boston, Nairobi, Bangkok, NEW DISCOUNTS AND OFFERS Lima, New York, Plovdiv, Cape Town, Kyoto, Mexico City, Toronto, London, Cologne, Beijing, and Lion. 150,000+ Global benefit partnerships operating in 2019 BENEFITS, DISCOUNTS AND OFFERS WORLDWIDE

ISIC benefit & discount partnerships ISIC benefit partners are organisations and compa- nies that provide ISIC cardholders with discounted offers and services at a local, national, regional or global level. ISIC student benefits range from entertainment, mobile communications, software Multi-regional benefit partnerships operating in 2019 and travel to food, retail, museums, attractions, educational courses and sports activities.

Offers for the international student traveller In a continued effort to support student mobility, over the last three years, the ISIC Association has dedicated considerable resources to

15 Centre: Examples of the ‘ISIC Top 5 discounts’ campaigns on social media. Index | 2019 ISIC Association Annual Report

International recognition and endorsement 67 YEARS PROVIDING INTERNATIONAL Recognising ISIC’s longstanding STUDENT VERIFICATION role in student culture 52 YEARS IN PARTNERSHIP ISIC global endorsement partners WITH UNESCO 130+ ENDORSEMENTS WORLDWIDE

Partnership with UNESCO Since the early years of the ISIC card, the United Nations Educational, 2018, the ISIC Association and UNESCO youth hosted the #youthdriv- Scientific and Cultural Organization (UNESCO) has been involved in ingchange creative image competition to kick-off the celebration of our its development, leading to an official endorsement in 1968. UNESCO 50-year partnership anniversary (see page 20 for more information). recognises the ISIC card as the only internationally accepted proof of full-time student status and a unique document encouraging cultural Local partnerships exchange and international understanding. Local partnerships continue to develop between UNESCO national of- fices and ISIC country issuers. There are exclusive ISIC student offers Global initiatives at UNESCO World Heritage sites in , Germany, Hungary, , On a global level, the ISIC Association and UNESCO have worked and Spain giving students the opportunity to learn the value of together on a number of initiatives that create awareness of issues preservation and gain cultural and natural heritage awareness. affecting students and their communities. In 2013 and 2015, the ISIC Global Office and UNESCO youth launched two photo competitions that promoted the themes of the 8th and 9th UNESCO youth forums. In See next page for examples of endorsements and strategic co-operations >

16 Global statistics

2,674,380 COUNTRIES THAT 3,365,122 CO-BRANDED CARDS ISSUED TOP ISSUED THE MOST CARDS IN 2019: CZECH REPUBLIC 5 NEW CARDS ISSUED MOST CO-BRANDED CARDS ISSUED UNITED KINGDOM CARD DESIGN TYPES COUNTRIES WITH CZECH REPUBLIC 81% 19% MASTERCARD CO-BRANDED CLASSIC 18 CO-BRANDED CARDS FRANCE CO-BRAND TYPES SLOVAKIA MASTERCARD 37% 31% 18% 14% CO-BRANDS ISSUED CO-BRANDED FINANCIAL COMMERCIAL 3-IN-1 43

ISIC ITIC IYTC FOR FULL-TIME STUDENTS FOR TEACHERS & PROFESSORS FOR YOUTH 30 YEARS & UNDER UNITED KINGDOM CZECH REPUBLIC UNITED KINGDOM

CZECH REPUBLIC SLOVAKIA AUSTRALIA NEW FRANCE PORTUGAL ZEALAND TOP ISSUANCE BY COUNTRY TOP ISSUANCE BY COUNTRY TOP ISSUANCE BY COUNTRY Index | 2019 ISIC Association Annual ReportGlobal statistics

989,895 2,946,059 79 36 UNIQUE VISITS TO ISIC.ORG TOTAL NUMBER OF PAGE VIEWS LOCALISED ISIC WEBSITES LOCAL WEBSITE LANGUAGES TOP 5 VIEWED ISIC MOST ISIC.ORG ISIC.ORGT OP 5 SEARCHED ISIC.ORG MOST POPULAR ONLINE DISCOUNTS* TRAFFIC COMING FROM DISCOUNT CATEGORIES* SEARCHED WORDS HOSTELWORLD UNITED STATES FOOD & DRINK FLIXBUS UNITED KINGDOM TRAVEL SPEEDY GERMANY SHOPPING ISIC SOCIAL MEDIA ACCOUNTS HOTELS.COM CZECH REPUBLIC ACCOMMODATION WITH THE MOST FOLLOWERS HARD ROCK CAFE SPAIN CULTURE BRAZIL RUSSIA *ISIC.ORG & ISIC GLOBAL APP

PERCENTAGE OF GROWTH ISIC APP DOWNLOADS MOST ISIC APP (2018 - 2019) DOWNLOADS

67% GERMANY 340,311 VIRTUAL ID PROFILES CREATED 48% 52% ISIC APP DOWNLOADS 33% SPAIN ISIC APP DOWNLOADS ISIC APP TOP 5 SEARCHED ISIC APP TOP 5 SLOVAKIA WORDS: SEARCHED CITIES 457,095 UNITED KINGDOM ISIC VIRTUAL ID AUSTRALIA PROFILES18 CREATED Index | 2019 ISIC Association Annual Report

ISIC Global appand virtual ID

Staying connected to our student audience Many issuers started running mobile engagement campaigns with lim- ited offers and instant voucher redemption and kept publishing news ISIC mobile platform and ISIC virtual ID towards mobile app users. Almost 900 000 targeted push notifications The ISIC mobile platform consists of iOS and Android with deep links were sent over the 2019 to engage with cardholders. apps and a mobile website. The platform supports the ISIC virtual ID and offers personalized and localized New app analytics solution with events tracking, user segmentation, benefits and discounts from ISIC’s partners around the funnel analysis and demographics information was implemented to world. In 2019, the creation of virtual ID profiles grew 67% help us better understand how our cardholders behave, which enables from 2018, with 45 countries now issuing digital-only cards in their us to make informed decisions based on data and help us refine the markets. product and optimize marketing.

New features in 2019 As part of the ISIC brand refresh project the ISIC mo- bile app received new modern design with optimized discount search and simplified onboarding flow. The application was translated into new languages and launched in another 42 countries. The updated mobile app brought new top destinations with city informa- tion and quick access to most popular discounts. 340,000+ APP DOWNLOADS Technology has been implemented to assure the ISIC virtual ID can be integrated directly in external 129 COUNTRIES mobile apps via an API connector which allowed new digital co-brand partnerships. 455,000+ VIRTUAL IDs For more information, please contact: [email protected]

19 Bottom centre: Discounts displayed in the ISIC global app. Index | 2019 ISIC Association Annual Report

ISIC Event & Community Awards

A platform for collaboration, creativity and interactivity

2019 ISIC Event: Thessaloniki After Asia, the ISIC Event 2019 moved to Europe, in Greece, Thessa- loniki. The event took place in the Hyatt Regency Thessaloniki hotel from Tuesday 28 May to Thursday 30 May. The 2019 Event program featured keynote speaker, Marc van Eck who presented on the OGSM method, a presentation by David Chapman from WYSE Travel confed- eration on Student intelligence and IGO’s very own Adwy van den Berg who presented on the 2019 Brand refresh.

The program was designed to provide ample opportunities for dele- gates to share knowledge and key business learning’s. The experience exchange sessions covered topics on engaging with the ISIC App, virtual ID as default issuing, data mining and utilization, the ISIC and 100+ 6 UNESCO experience and revitalizing an ISIC Territory. ATTENDEES EXPERIENCE EXCHANGE SESSIONS

Diverse presenters offered expert viewpoints on the international 75+ 2 COUNTRIES NETWORKING EVENTS student market through the event, with speakers representing AIESEC, European Heritage Volunteers, European Student Union, IELTS British 6 1 Council, HID Global and MasterCard. KEYNOTE AND GLOBAL BOOTCAMPS PARTNER SPEAKERS

20 Right: Participants at the 2019 ISICE vent in Thessaloniki. Index | 2019 ISIC Association Annual Report

Sponsor and partner quotes:

Getting the chance to meet both formally and socially with leaders of the ISIC global organization in Greece in 2019 proved very useful indeed. Not only was it informative and educations, but it also led to several new business oppor- Why attend the ISIC Event? tunities s which will bear fruit in due course. It was a very worthwhile few days. Meet industry leaders Ian Taylor, VP MasterCard Strategy Group Each year the ISIC Event attracts a wide range of global organisations involved in the student market.

I’ve attended the last two ISIC events and have found them to be really Build relationships useful. Not only are the delegates incredibly friendly and welcoming but they are Over 100 industry experts meet face-to-face during also interested in discussing and developing ideas. Definitely a great opportunity networking breaks, meals and receptions. to talk! Mike Welch, Business Development Manager for Europe, British Council IELTS Connect to the international student community Partners can raise their profile with key decision makers representing over 70 student markets.

Visiting the ISIC global conference was a unique opportunity to meet and Increase your brand’s exposure work with ISIC leadership, who are also experts on pretty much all key student ISIC Event’s communication channels are available to markets in the world. Discussions were fruitful for us as they share our drive to enhance visibility, create long-term awareness and make our world a little better for students. credibility for partners. Edwin van Rest, CEO & Founder, StudyPortals Pick up key business insights Participants discuss the hottest trends and key business insights from the international student community.

Have fun! Each year the ISIC Event is held in a popular destination where event participants can get a first-hand look at the city’s top attractions.

21 Index | 2019 ISIC Association Annual Report

ISIC Community Award winners: • Country that experienced the highest card sales growth - Czech Republic • Country that attained the most benefits with the highest benefit data quality score - Russia • Country that achieved the highest social media fan-based growth – Brazil • Country that achieved strongest mobile engagement – ISIC Austra- lia & New Zealand • Country which secured the most co-brands- Czech Republic

ISIC Community Awards The 2019 ISIC Community Awards Ceremony and Dinner Reception were held at the Silks Palace Riviera Beach Bar. The ISIC Association created the ISIC Community Awards to recognize the considerable efforts made developing ISIC within the local issuing community. Five community awards were handed out representing the achievements of the previous year. In 2019 were established one more award, ISIC Expert for person who has shown valuable knowl- edge and understanding the ISIC story during the event.

For more information, please contact: [email protected]

22 Left: Winners of the 2019 ISIC Community awards. Index | 2019 ISIC Association Annual Report

New ISO Team IGO graduated and ISO is granted

At the end of last year the ISIC Global Office graduated with excellent grades, so the ISIC Association decided to establish a new ISIC Ser- vice Office with a new team led by Head of Operations Vesna Cerroni, in Belgrade, Serbia.

In the spirit of further developing of ISIC card and providing the best services to our customers, the new team continued to grasp everyday challenges. With a lot of positive energy and great ISIC issuers who are developing this unique brand worldwide, ISIC card has continued to grow, the number of cardholders to increase and conquer new mar- kets. On the other side, it is very important to emphasize an increasing number of companies see ISIC as a reliable partner, with which it can develop its business side by side. ISIC is recognized as a desirable partner, locally and globally.

The new team supports and services ISIC Issuers in everyday chal- lenges, and consists of the following members:

Vesna Cerroni - Head of Operations Jovana Dencic - Sales and Operations Manager Jovana Kravcuk - Product and Communications Manager Marina Dizdarevic - Event coordinator Bojan Djordjic - Graphic Designer Radek Klein – IT Manager

23 Index | 2019 ISIC Association Annual Report

Financial activities

The income statement of the Company for 2019 shows a loss of EUR Balance Sheet - Year ended 31 December 2019 26,783, and at 31 December 2019 the balance sheet of the Company Amounts in Euros (EURO) shows equity of EUR 2,154,164. 2018 2019 The Association has during 2019 decided to close the operation of Assets ISIC Global Office B.V. All activities from the dutch subsidiary has been Completed development projects transfered to ISIC Association at book value. ISIC Global Office B.V. is - 736,170 Investments in subsidiaries 18,000 18,000 expected to be liquidated by solvent liquidation during 2020. Receivables from group enterprises 849,354 - No events materially affecting the assessment of the Annual Report have occurred after the balance sheet date. Fixed Assets 867,354 754,170

Receivables 65,099 149,610 Income Statement for the financial year 1 January - 31 December 2019 Cash at bank and in hand 1,256,695 1,366,705 Amounts in Euros (EURO) Current Assets 1,321,794 1,565,741 2018 2019 Total Assets 2,189,148 2,319,911 Other operating income - 14,015

Other external expenses (70,713) (56.293) Liabilities and Equity Profit/(Loss) before financial items (70,713) (42,278)

Financial income 16,666 17,829 Retained Earnings (Equity) 2,180,948 2,154,164 Financial expenses (2,062) (2,334) Profit/(Loss) for the year (56,109) (26,783) Short term liabilities 8,200 165,747 Total Liabilities 8,200 165,747 Audited accounts The financial statements have been audited by an independent accounting firm, Pricewater- houseCoopers, which was given unrestricted access to all financial records and related data. Liabilities and Equity 2,189,148 2,319,911

The 2019 financial figures have been mutually agreed by the ISIC Association Board and PricewaterhouseCoopers and will be presented to the ISIC Association membership at the 2020 Annual General Meeting.

24 Index | 2019 ISIC Association Annual Report

ISIC issuing organisations worldwide

ISIC Exclusive Representatives

Argentina Germany Montenegro Serbia Taiwan SocialNet S.A. Consorcio ISIC rds Reisedienst Campus Travel MLADI PUTNIK - IUVIA Global Travel Group Kang Wen Culture & www.isic.com.ar Colombia Deutscher Studenten- www.isiclebanon.com www.isic.me www.gpa.rs/kartice Education Foundation www.isiccolombia.org schaften GmbH www.isic.com.tw Australia www.isic.de Lithuania Netherlands Singapore STA Travel Australia Czech Republic Zig Zag Travel KILROY Netherlands NNS Singapore www.isic.com.au GTS Alive s.r.o. www.isic.lt B.V. Holding Private STA Travel (Thailand) www.isic.cz Hong Kong Student www.isic.nl Limited www.isic.co.th Austria Travel Limited www.isic.com.sg STA Travel Austria Denmark www.isic.hk Global Youth & New Zealand www.isic.at KILROY Denmark A/S Student Community NNS New Zealand Slovakia GTS Alive ME DMCC www.isicdanmark.dk Hungary www.isic.fr Limited CKM SYTS www.isic.ae Belgium Diákigazolvány Kft. www.isiccard.co.nz www.isic.sk BYSS vzw/asbl www.isic.hu Macau www.isic.be Red Comercial Hong Kong Student Norway Slovenia Future Generation Juvenil RCJ, SRL. India Travel Ltd. KILROY Norway Nomago d.o.o. www.isic.org.ua Brazil www.isic.com.do STIC Youth travels www.isic.hk www.isic.no www.isic.si Carteira Mundial pvt Ltd. United Kingdom do Estudante Egypt www.isic.co.in Macedonia Peru South Korea Student Discount www.carteiradoestu- Egyptian Student TA Aurora Tours INTEJ KISES Cards Limited dante.com.br Travel Services (ESTS) Israel www.isicmacedonia. www.isic.pe www.isic.co.kr www.myisic.co.uk www.isicegypt.net ISSTA Lines Ltd. com www.issta.co.il/isic Poland Spain USA ASAS Estonia Almatur Association Viajoven Newco SL STA Travel INC www.isic.bg Federation of Estonian Japan MSL Travel Sdn Bhd www.isic.pl www.isic.es www.myisic.com Student Unions Student Card www.isic-malaysia. Canada www.isic.ee Service Japan com Portugal Sweden Canadian Federation www.isicjapan.jp Pumpkintreasure Lda KILROY Sweden AB IVI Venezuela of Students-Services Finland Malta www.isic.pt www.isic.se www.ivivenezuela.com www.isiccanada.ca Oy KILROY Finland AB Kosovo National Student www.isic.fi Pro Youth NGO Travel Foundation Romania Switzerland China www.maltaisic.com Niche Marketing S.R.L STA Travel AG SLC China Limited France Latvia www.isic.ro www.isic.ch www.isicchina.com Global Youth & SIA “ISIC.LV” Mexico Student Community www.isic.lv Credenciales de Valor Russia www.isic.fr SA de CV Sputnik-ISIC See next page for ISIC Provisional www.isic.org.mx www.isic.ru Exclusive Representatives >

25 Index | 2019 ISIC Association Annual Report

ISIC issuing organisations worldwide

ISIC Provisional Exclusive Representatives

Bolivia Italy Syria Student Travel Student Card Seabar Travel & Tourism Representations SRL Services SRL www.isic.it Tanzania Croatia Escape Ltd. STA Zagreb d.o.o. www.escape-tanzania.com www.isic.hr KazRENA Association www.myisic.kz Alpega International Student Kenya www.isic.org.tr Identity Card, Ghana Charleston Travel Ltd. www.isicghana.org www.isic.co.ke Open Doors SRL Greece Nigeria www.isic.com.uy Himalaya Travel S.A. 360INFOMOBILE Ltd. www.isicgreece.gr www.isic.ng Comercializadora Alive Asia (Private) de Viajes Guatemala Limited www.mundojovenguate www.isic.com.pk mala.com Panama Iceland Educaviajes Panama S.A. KILROY Iceland ehf. www.isic.is Saudi Arabia EF Education First Ireland Student Marketing South Africa Network Ltd. National Student Card www.isiccard.ie (Pty) Ltd. www.isic.co.za Iran Yadegar Derakhshan United Ventures Pvt Ltd. Aria Co. Ltd. www.isic.lk www.isic.ir See next page for Independent Appointed Offices >

26 Index | 2019 ISIC Association Annual Report

ISIC issuing organisations worldwide

Independent Appointed Offices

Afghanistan Cameroon Gambia Iraq Mongolia Southern Sudan Kateb University Career Library Global Cultural Kurdpol Agency for New Choice FCM Travel Solutions Exchange Cultural Services (Charleston Travel Ltd.) Nepal Hormuz Services Algeria Viajes Estudiantiles Georgia Jamaica Zen Nepal STI Georgia Ltd. Global Choices Limited ATATJ Andorra Costa Rica Paraguay Tunisia Associació Carnet Times Square Travel Georgia Jordan La Roca Empren- SYTravel Tunisia Jove Andorra Agency S.A. LLC Star Academy Athar Tourism Investment dimientos S.A. Uganda Cuba Gibraltar Jordan Student and Travel Expresso Angola Turismo Joven CR S.A. VIAJOVEN IAESTE Jordan MC Travel Aviation Youth Uganda Services Corporation Greenland Kyrgyzstan [email protected] Vatican STI Azerbaijan Study International Group KILROY Denmark A/S Kyrgyz Concept Ltd. Student Card (SIG) Ltd. Puerto Rico Services SRL Bahrain Honduras Kyrgyzstan Nuestraescuela Omega Travel and Tours Travel International Muza Tours and Travel Grupo Idiomas S.A. S.A. DE C.V. Qatar STA Travel (Thailand) Regency Travel & Tours Institute of International Ecuador Honduras Hormuz Tours Uzbekistan Business and Management Servicio de ascstencia Empresa Turismo e Salam Edu Tour Ltd. para viajes pervolare S.A. Inversiones Maldives International Travel Belarus Laniakea Education Agency Yemen Tourtila LLC El Salvador Iraq Pvt Ltd Balfakih Computers U Travel Service, S.A. Bahr Alnada for San Marino Benin DE C.V. Travel and Tourism Mauritius Student Card Zambia OVEJ - SYTO Benin Atom Travel Services Ltd. Services SRL Destination Zambia Ltd. El Salvador Iraq Bosnia-Herzegovina Comercializadora de Future of Basra Mauritius Senegal Zimbabwe Auctus NGO Viajes Guatemala, S.A. Company for Quality, Global Destination SYTO Senegal National Student Card (Pty) Ltd. Botswana Health and Safety Moldova Faroe Island Occupational Training Somalia MTC Consultancy Holding KILROY Denmark A/S STM Acord United Nations Associa- Brunei Monaco tion of Somalia Anthony Tours & Global Youth & Travel Agency Student Community For more information, please contact: [email protected]

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