O R R I E D a L E Official Newsletter of the Australian Corriedale Association Inc
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Australian O R R I E D A L E Official Newsletter of the Australian Corriedale Association Inc. G.P.O. Box 75, Melbourne, Vic. 3001. web: www.corriedale.org.au FEBRUARY 2010 Phone: (03) 9817 6711 Email: [email protected] Australian Wool Innovation There is a lot of science FROM THE supporting wool in the home, PRESIDENT Much of my time in recent so we hope that the market months has been occupied will eventually wake up to with corresponding with the science. AWI. At our Federal Council meeting in July, we There is more to be done in invited the CEO of AWI, our relationship with AWI, Brenda McGahan to address but a start has been made and Corriedale breeders on the they are more than happy to role AWI is playing in communicate. We have just marketing Corriedale wool. sent them a selection of While she focussed mainly photos to use in their next on the new structure of AWI, promotional campaign. If general manager of AWI, anyone wishes to receive the Stuart McCullough, spoke AWI magazine „Beyond the about options for increasing Bale‟, contact demand for broader micron Communications manager, wools. Marius Cuming at [email protected] Since then, the ACA has Brenton J. Lush been communicating with Prince Charles promotes President AWI and other breeds about Wool marketing options for broader wools. This resulted Some of you may have heard It is always pleasant to be in an invitation to join other that Prince Charles has able to write a report and wool growers at an AWI launched a campaign in look at the positive news and Grower Forum in Sydney in Britain to promote wool. If stories about the place. With December. I joined about 50 you want to see what it is widespread rains across the other growers from across about, look at this on the eastern states, some places the country in discussions internet have green grass and are that focussed mainly on the http://www.youtube.com/wa looking for follow up rains. on-farm priorities for R & D, tch?v=n1Nfa4I-DMs Rams sales have generally but took the opportunity to been very good, with raise the issue of marketing CD – The next stage increased enquiry across for broader micron wools. It is now official, Corriedale several regions, especially wool can be branded „CD‟. Tasmania. There is always The result of all this is that To promote this, a letter has something going on, so AWI will publish articles in been sent to about 50 hopefully this newsletter will breed newsletters such as brokers, buyers and exporters keep you informed. this, to better communicate across the country. what is happening with our wools, especially in the (Continued on page 2) interior textile market. CORRIEDALE NEWSLETTER – FEBRUARY 2010 ISSUE 1 (Continued from page 1) both these studs have made All the best for the year to the breed. ahead. This will be followed in a month or two by another World Conference?? letter, further promoting the Regards benefits of Corriedale wool For those of you wanting to Brenton Lush and putting Corriedale as the go to South America for the wool of preference in the 25 next Corriedale World Phone: (08) 8598 5281 to 30 micron sector of the Conference, you may have to Email: [email protected] industry. wait a bit longer. Originally, it should be happening about Interest from Brokers now, but the global financial HOW TO USE ‘CD’ crisis has bitten hard in South We now have three brokers America and Nick Cole has IN THE who are working with their been trying to contact a SHEARING SHED Corriedale breeder clients to variety of people, but has better market their wool. As been unable to get a Having successfully can be read in this newsletter, response. negotiated the inclusion of Australian Wool Network is Corriedale wool (CD) into working with clients in Corriedales at war – the latest AWEX Code of Tasmania and Elders are conclusion Practice, it would be good if coordinating the Corriedale we can use this tool to its Feature sales. Landmark are For those of you that didn‟t best advantage. A few also working to better hear the end of the story, the people have suggested that a identify our wool as reason a German military clear explanation of how it Corriedale wool in the museum required a works in practice may be existing auction system. Corriedale sheep for its‟ useful, so I‟ll try and do that „Animals at War‟ display, by way of example. Keep communicating with came from the 1982 conflict your broker as to how to in the Falkland Islands. The „Weston Flats‟ is a high better identify your wool in Argentinian forces lay rainfall property that runs the market as Corriedale landmines that the British several hundred Corriedale wool. were not able to find with ewes, together with their detectors, so they replacement lambs and Dispersals gathered large flocks of the hoggets. Traditionally, they local sheep population have run their sheep in two We need to note the (Corriedales), to assist in the mobs, so at shearing time contribution of two studs clearing of the mines. Not they have had two main lines which are dispersing. The pretty. of wool, as well as taking out „Beulah‟ stud of Alex and Jo a fine line and a stronger Carroll, was established 70 Still Much to be Done line. With a line each of years ago, and has been a hoggets and lambs wool, this significant player in the As the national sheep flock would give them six lines of history of the breed. Also rebuilds, there is still a lot to fleece wool. the „Inlet Views „Stud of be done to ensure that Denmark Agricultural Corriedales are a part of that In the past, they branded the College, is dispersing after growth. That is the challenge two main lines AAAFX, the playing a short but positive ahead of us, together with finer line AAACBK and the role in the Corriedale breed producing better sheep and stronger line AAAMX, while in WA. They have, improving our marketing the hoggets were also especially under the guidance options. This is something AAAFX and the lambs of Tom Bradshaw, given we need to all work together AAAFXLMS. Corriedales a good display in on, and I look forward to Perth and Wagin. We greatly hearing your thoughts. (Continued on page 3) appreciate the contribution CORRIEDALE NEWSLETTER – FEBRUARY 2010 ISSUE 2 (Continued from page 2) New wool packs will have a significant number of zone for writing the bin code European retail buyers. The oddments lines were numbers on them. branded AAAFXPCS, Exhibiting at Heimtextil, AAAFXLKS, STNFXPCS Hopefully this helps, but if Australian bedding etc. not, contact me or even manufacturer Jaspa better, call AWEX. Herington‟s managing With the new breed code of director Barry Young said CD, the bales will read a bit Happy branding. educating retailers and differently. Assuming they wholesalers about wool‟s follow the same classing naturally superior strategy, „Weston Flats‟ will EDUCATION KEY TO temperature and moisture now have two main lines control, anti-allergenic and PUT WOOL BACK branded AAACD, a fine line anti-bacterial properties was IN THE HOME SAY branded AAACD, a strong very worthwhile. line of AAACD, as well as a MANUFACTURERS hogget line of, you guessed „Europe and the United it, AAACD. The lamb‟s States bedding markets are wool will be AAACDLMS, like the Australian market and the oddments will have Working alongside bedding some 20 years ago, when CD instead of FX. But they and carpet manufacturing wool had very little market will have five lines of wool partners, Woolmark is share, but I now see that branded AAACD, and are marketing the merits of wool changing with education. wondering how to tell them as part of a healthy home. Once retailers see and feel apart. the benefits of wool they At Heimtextil, the world‟s don‟t look back. Wool now There are two ways. largest home textile trade fair makes up about 50 per cent Firstly, the woolclasser in Germany, Australian Wool of the bedding market here in should keep track of which Innovation (AWI) created a Australia because people bale is which through the “wool arena” under the know it outlasts and wool books and identify each Woolmark banner, where outperforms the line separately in the eight Woolmark licensees competition.‟ classer‟s specification. exhibited their products and the natural benefits of Belgian bedding wool Secondly, each line can be sleeping, walking and sitting specialist DBCwool‟s given a bin code. As another on wool. Additionally, the director Dominique change to its‟ Code of products of 13 other Blandiaux agreed. Practice, AWEX has licensees from Asia and introduced bin codes to help Europe were exhibited by „Wool was in the air at keep track of different lines AWI at the Woolmark Stand Heimtextil. We were pleased of wool with the same as part of selling the benefits to work with Woolmark and description. of broader wool in the have received an increased interiors sector. level of enquiry from quilt These bin codes are numbers producers wanting to know that are allocated to each line The latest in wool blankets, more about wool as a result.‟ of wool, so for „Weston underlays, doonas as well as Flats‟, their two main lines new felted products such as Increased interest in wool would have bin codes 1 & 2, cushions and bags were was also a theme from the the fine line bin code 3, the exposed to over 70,000 retail Domotex floor covering strong line 4 and the hoggets, buyers and wholesalers from expo, also held in Germany.