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Effect of Pandemic on Indian Cinema

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Effect of Pandemic on Indian Cinema "WE MAKE YOU MORE VALUABLE" CONTENT Interview with Pritam Roy 6 Indian Cinema 1 7 Interesting Fact OTT 2 Profit @ OTT 8 3 Effect @ Indian Cinema 9 How OTT Earn Effect @ Multiplexes 4 Movie Review 10 Effect @ Film Worker 5 11 Movie Trivia FROM THE PRESIDENT'S DESK Dr. S.R SRIDHARAMURTHY PRESIDENT, NSB ACADEMY It is very heartening to know that NSB Movie Club I can’t imagine how dull and boring the world “Drishyam” is coming out with a unique magazine would have been without movies. Needless to say, to discuss happenings and to unearth its impact how they all connect us to our friends and shape on people and society. our lives. There are abundant number of movies that are based on wide variety of business We all have grown up watching movies and I must management concepts that serve as an impressive confess that movies have been a great source of source of learning. inspiration to me. Movies, to me, are not just of a source of entertainment but also are the master I hope that “Drishyam” will bring the classic pieces of art, wisdom and heroics. Movies have movies that will inspire all of us for life. helped me understand our past, see the places that I could not go, helped me get in touch with We can do more with movies! my own emotions and above all to find expression to the inexplicable inner feelings. Movies have immense value in shaping our lives and society and getting the attention of society to the pertinent issues. In many ways, movies are perfect mirrors to our existence. "We can learn to do more with Movies – Movies are magic if played well." FROM THE DIRECTOR'S DESK DR. AASHISH MEHRA DIRECTOR, NSB ACADEMY From ‘Murderous March’ of 2020 till now people Also, there are a very few celebrities like Sonu are waiting in pain to say “when this will get Sood from the industry who not only tapped time over…”, this pandemic has taken a huge toll both and opportunity to serve the needy and troubled in the terms of physical losses of lives and more people but they also justified their status of being brutely the mental trauma which almost everyone called as a ‘Hero’ (in real life). NSB’s Drishyam has gone through during this torturing period. (current edition) is an endeavour to understand Practically almost every industry has suffered and analyse the pains of highly talented people badly during these tough times and for that (artists) from a very prominent and rewarding matter the Cinema, Theatre & Art (entertainment industry (pre-Covid) otherwise which contributes industry) were among the worst affected ones. to our economy also. These ‘dream sellers’ are ‘real People working in these areas especially the daily stress busters’ who makes us smile with their acts wage earners lost their jobs and the numbers are all the times. I wish all the very ‘Revival’ of these uncountable. brilliant artists and salute them on behalf of our Many of them changed their industry/ job and are Drishyam team to again sell the most passionate selling things like vegetable, fruits, etc. and many dreams to the masses as they have always done. of them are still unemployed and suffering badly. However, some of them (especially actors) not only adapted and switched to platforms like OTT but they are also earning well and actually for them it is a ‘blessing in disguise’. "The journey of a thousand miles begins with one step." FROM THE ASSOCIATE DEAN'S DESK DR. SYED AHAMED. S ASSOCIATE DEAN, NSB ACADEMY Cinema is a part of our lives. They are the medium that communicates and impact lives. Everyone got inspired by hero's and their mannerisms. People learn, imitate and try behaving their heroes. To cast a film there are a lot of people who strives day and night. COVID has created a huge impact on their lives. It has affected the economic status of their lives. Few celebrities contributed and proved to be real heroes. NSB always encourage students to explore different dimensions and become more creative. And it's heartening to see that the Drishyam team has come up with a magazine that highlights the 'Good Deeds of our real heroes' who worked tirelessly to keep the entertainment industry alive in the tough times. I wish ALL THE VERY BEST to the entire Drishyam Team "The future belongs to those who prepare for it today." FROM THE EDITOR'S DESK Prof. ARADHITA DEB EDITOR, DRISHYAM CLUB, NSB ACADEMY Learning from various mediums has been an But as we all know that every individual and every important and integral part of education. From industry is trying hard to manage the situation this understanding, the official Movie and Theatre and fighting hard to win the situation. And we club of NSB Academy; "DRISHYAM" is formed that “Team Drishyam” salute this fighting spirit of focus on developing managerial skills like everyone. leadership, team spirit, group dynamics, creativity, I would like to take a moment to appreciate all self-motivation etc in the students. The purpose of the members of “Drishyam Team” and I would like this club is to encourage discussion and analysis to thank all of them for their tireless effort to from various perspectives, bringing students present this issue. together to share experiences. We hope you will enjoy reading the First Issue of The issue is themed “The impact of Pandemic on “Drishyam” and we always want all of your support. the Movie and Theatre Industry”. Movies are a massive value creator. But COVID-19 has upended the global film industry, halting film production and closing cinemas. The First edition of “Drishyam” is trying to highlight this important aspect of the ongoing scenario. We as individuals as well as all the industries are passing through a tough time. "You must be the change you wish to see in the world." INDIAN CINEMA OVERVIEW In the 20th century, 'Influencing' has been a part of lives. People get influence by different mediums. Where Cinema has emerged as an influential medium of information, enterrtainment, news, education and historical memory. It is not only a powerful means of communication but also a mirror of society, a cultural agent of change and subject matter and a source of history. THE TWO MILESTONES IN INDIAN CINEMA: Dhundiraj Govind Phalke or Dada Saheb Phalke’s film “Raja Harishchandra” was released on May 3, 1913, was a markable milestone in the journey of Indian cinema. It was a forerunner of the genre of mythological films. Phalke's long- lasting contribution to Indian cinema earned him the title of ‘Father of Indian Cinema'. JOURNEY: Indian cinema underwent a significant journey from its beginnings to the Independence of the country. The early pioneering efforts of Dada Saheb Phalke and others during the silent era laid the foundations of Indian filmmaking. K I S A N K A N Y A W A S T H E F I R S T I N D I G E N O U S L Y M A D E Indian Films from its beginnings under colonial rule through to the C O L O R F I L M O F I N D I A I N 1 9 3 7 . heights of Bollywood, Indian cinema has challenged social injustices such as caste, the oppression of Indian women, religious intolerance, R A J A H A R I S H C H A N D R A W A S T H E F I R S T S I L E N T rural poverty, and the pressures of life in the burgeoning cities. F I L M I N I N D I A , I T M A D E I N 1 9 1 3 . Indian films have always been rich and will continue to be rich in I N I N D I A , O N L Y A N D H R A P R A D E S H S T A T E H A S terms of the content, market collection and printing its impressions on M A X I M U M C I N E M A H A L L S , a global audience. OVER-THE-TOP(OTT) The rising demand, many media and entertainment "One out of every four Indian channels have launched their platforms or are trying to collaborate with other platforms to stream their content. originals produced by Amazon is a In India, at present, the OTT user-base is dominated by comedy, while for Netflix comedy Disney+ Hotstar, Amazon Prime Video and Netflix. However, there are several production house-backed forms only 1 out of 20 originals OVERVIEW local OTT players, such as SonyLIV, Voot, Zee5, ErosNow produced." and ALTBalaji The OTT sector in India witnessed a 30% rise in the The OTT landscape is expected to get hyper-competitive The enhanced networks, stronger internet connectivity number of paid subscribers, from 22.2 million to 29.0 in the next 4–5 years and the OTT service providers will and multimedia service-capable mobiles, the presence of million between March and July 2020. The Indian OTT strive to emerge as the preferred platform among Indian subscribers on over-the-top (OTT) platforms are market is set to reach Rs.237.86 billion (US$3.22 billion) consumers. It will be interesting to observe the different increasing day by day. And also drawing all the attention by FY25, from Rs.42.50 billion (US$576.73 million) in business strategies that will be adopted by the OTT of all media and entertainment houses.
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