Memoria Institucional 2020 Índice 2 Competitividad Global

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Memoria Institucional 2020 Índice 2 Competitividad Global MEMORIA INSTITUCIONAL 2020 ÍNDICE 2 COMPETITIVIDAD GLOBAL a. Programas 11 b. Desarrollo de carreras profesionales 28 c. Facultad 30 d. Alianzas e iniciativas 32 1 estratégicas e. Cambio de imagen 33 LIDERAZGO REGIONAL corporativa a. Mensaje del Rector 4 b. Panorama 2020 6 4 c. Lo que nos sustenta 8 COMUNIDAD INCAE a. Gobernanza 51 b. Alumni 54 3 c. In Memoriam 56 IMPACTO INCAE a. Centros de Impacto 35 b. Cátedras de Investigación 40 c. Publicaciones 46 5 RESULTADOS a. Rendición de cuentas 58 b. Estado de resultados 62 c. Nuestros donantes 64 1. LIDERAZGO REGIONAL 1. LIDERAZGO REGIONAL MENSAJE DEL RECTOR El año 2020 no tuvo precedentes en la memoria rapidez, pero me enorgullece decir que INCAE reac- de los habitantes de nuestro planeta porque se cionó con celeridad y organizó con gran efectividad presentó uno de esos fenómenos que suelen ocurrir sus actividades ante esta nueva realidad cuya dura- solo una vez cada cien años: nos vimos envueltos ción y efectos de largo plazo todavía no conocemos. en una pandemia que ha tenido consecuencias Más aún, la Facultad y los demás miembros de la gravísimas, insospechadas y muy prolongadas en Comunidad INCAE han hecho esfuerzos concretos nuestras sociedades. A la lamentable pérdida de para contribuir a encarar esta situación con mejores vidas humanas se suma la devastación del bienestar armas, trabajando con diversas organizaciones en de la economía y la sociedad. Además, América varios países para ayudar a mitigar las consecuencias Latina sufrió el embate de la pandemia en un con- de la pandemia. Estamos convencidos de que hoy, texto ya de por sí complicado. más que nunca, es importante funcionar, convivir y participar para encarar estos tiempos inciertos. En la familia INCAE también nos vimos afectados por esta crisis sanitaria. La mayoría de nuestros co- La calidad de nuestra enseñanza se vio avalada laboradores empezó a trabajar desde su casa; nues- porque seguimos figurando en lugares destacados tros campus se vieron más vacíos y hubo que aplicar de los rankings internacionales de escuelas de estrictas medidas de distanciamiento. Sin embargo, negocios, y también porque nuestros egresados me enorgullece el enorme compromiso de nuestros del Full Time MBA continuaron obteniendo altos colaboradores y nuestra Facultad hacia el instituto porcentajes de contratación y promociones a los y nuestros países. pocos meses de haberse graduado. Dentro de las crisis nacen oportunidades para Reflexionando sobre este año tan difícil, se puede reinventarnos. INCAE ya había desarrollado desde decir que 2020 puso a prueba la efectividad con la 2019 un programa de cursos online que se ade- que cumplimos nuestra misión, y me da gusto afir- cuó perfectamente a las nuevas condiciones que mar que no solo fuimos capaces de continuar nuestra estamos viviendo. Durante 2020, no solo fuimos labor de investigación, docencia y divulgación, sino capaces de empezar nuestros programas en línea, que pudimos aplicar nuestras capacidades analíticas en asociación con Emeritus, organización espe- para comprender el torbellino de fenómenos que se cializada en cursos virtuales; también pudimos nos presentó, y que propiciamos el diálogo y la cola- organizar eventos como graduaciones y encuentros boración en nuestro entorno para actuar de manera para llevarlos a cabo a distancia. De esa manera, pertinente y eficaz. De este reto salimos fortalecidos INCAE se introdujo de lleno en el entorno digital, un y con mejor visión de nuestro futuro. cambio que nos permitió estabilizarnos en 2020 y que trascenderá estos momentos difíciles, ayudán- Hacia 2021, nuestro compromiso ante nuestros donos a ser más relevantes y a alcanzar de manera aliados, graduados y colaboradores es seguir trans- más completa todos los rincones de nuestra región. formando nuestra institución para dar mejores op- Nuestra Facultad innovó enormemente, volcándose ciones, ideas y herramientas a quienes lleguen a la enseñanza en línea. Me enorgullece decir que, a nuestras aulas, tanto personalmente como de en INCAE, la excelencia académica y el concepto manera virtual. de innovación se maximizaron este año. ENRIQUE BOLAÑOS Las instituciones complejas, como la nuestra, a Rector de INCAE Business School menudo tienen problemas para hacer ajustes con 4 INCAE Business School / Memoria Institucional 2020 INCAE Business School / Memoria Institucional 2020 5 1. LIDERAZGO REGIONAL 1. LIDERAZGO REGIONAL PANORAMA 2020 Ante la Se graduaron La institución INCAE se Actualización Relanzamos Lanzamos la En septiembre El programa La pandemia marcó una oportunidad Se lanzó INCAE pandemia por 189 alumnos respondió convirtió en la de la imagen la publicación maestría MAIT inició la primera ExCel (Líderes sin precedentes para cultivar a la Executive Club, COVID-19, del Full Time con agilidad primera escuela institucional INCAE Business en Analytics, maestría 100% emergentes Comunidad Incaísta en la virtualidad. una plataforma por primera vez MBA y 170 de a los desafíos en América para asegurar Review. Innovation & online en la de la sociedad En 2020, el incremento promedio de fidelización en la historia de las Maestrías presentados Latina en que todas las Technology. historia de civil) graduó anual en nuestras redes sociales para los Incaístas la institución, Ejecutivas. por la crisis asociarse con comunicaciones INCAE: a su primera institucionales fue del 31.7%, que permite las ceremonias En total, 359 sanitaria global, Emeritus para reflejen Marketing y generación. mientras que el alcance promedio el networking, de graduación nuevos Incaístas, rediseñando todos el lanzamiento la misión, Transformación mensual fue de 500,000 personas. mentorías se realizaron de los cuales los programas de una maestría los valores y Digital. Poco Nuestros seguidores en YouTube y eventos virtualmente. el 38% son y maestrías en 100% online. el enfoque de después, se aumentaron en un 100%; especializados, mujeres. formato online la institución realizó el los de Instagram, en 56.4%, entre otros, sincrónico y en innovaciones lanzamiento del y los de Facebook, en 6.7%. integrando así blended. Se disruptivas y Master in Data El número de usuarios del sitio web un sinfín de realizaron más aprendizaje Analytics. INCAE creció el 174% beneficios para de 76 webinars continuo. los graduados. gratuitos, alcanzando más de 45 mil personas registradas. 6 INCAE Business School / Memoria Institucional 2020 INCAE Business School / Memoria Institucional 2020 7 1. LIDERAZGO REGIONAL LO QUE NOS SUSTENTA NUESTRA MISIÓN NUESTROS LOGROS ADEMÁS... Promover activamente el desarrollo Por cuarto año consecutivo, el Full Time ESCUELA DE NEGOCIOS integral de los países donde sirve, for- MBA se ubica en el máximo nivel de los DE LATINOAMÉRICA mando líderes para los sectores clave, #1 programas evaluados por CEO Magazine, mejorando sus prácticas, actitudes y el Tier One. The European 2019 valores a través de: • La investigación, la enseñanza y la Positive Impact Rating for BS. INCAE MBA EN CENTRO Y SUR diseminación de conceptos y técnicas fue la única escuela de negocios en AMÉRICA gerenciales modernas. #1 América Latina dentro de las nueve en • El fortalecimiento de capacidades ana- el mundo que obtuvieron la calificación QS Global MBA Ranking 2021 líticas y la comprensión de fenómenos más alta debido al impacto positivo que económicos, políticos y sociales. generan en su entorno. • La facilitación del diálogo, el enten- EMBA EN dimiento y la colaboración entre in- #1 LATINOAMÉRICA dividuos, sectores y países. Financial Times 2020 NUESTRA VISIÓN PARTICIPANTES MUJERES EN En los próximos 50 años, queremos ser EDUCACIÓN EJECUTIVA reconocidos como una escuela de ne- #1 gocios de categoría mundial y como la Financial Times 2020 mejor de América Latina, con estatus de liderazgo en administración de em- PARTICIPANTES INTERNACIONALES presas, economía aplicada y temas de Y DIVERSIDAD DE LA FACULTAD sostenibilidad del proceso de desarrollo. #2 EN EDUCACIÓN EJECUTIVA ACREDITACIONES Financial Times 2020 Desde 2018, INCAE Business School forma parte del 2% de las Escuelas de EDUCACIÓN EJECUTIVA Negocios a nivel global que cuenta con EN EL MUNDO las cuatro acreditaciones de excelencia #29 académica más importantes del mundo: Financial Times 2020 AACSB, AMBA, EQUIS, SACS EMBA EN #51 EL MUNDO Financial Times 2020 8 INCAE Business School / Memoria Institucional 2020 9 2. COMPETITIVIDAD GLOBAL PROGRAMAS FULL-TIME MBA Abordar oportunidades y situaciones retadoras ante sus comunidades, or- Master of Advanced Studies in Interna- ganizaciones y países, y contribuir a tional Affairs forjar un futuro mejor para América Latina son parte de las posibilidades de transformación a las que nuestros estudiantes de MBA pueden aspirar, gracias a los conocimientos y habili- dades que obtienen sobre gerencia, Master in Advanced Management entorno, cultura empresarial, liderazgo y trabajo en equipo. Las actividades más importantes de Full Time MBA realizadas en 2020 INCAE ofrece dos programas de MBA fueron las siguientes: de tiempo completo: • Ante la pandemia por COVID-19, 1. MBA Liderazgo Latinoamericano, en por primera vez llevamos a cabo las español. ceremonias de graduación en moda- 2. MBA Perspectiva Global, en inglés. lidad virtual. La primera se realizó el 22 de julio y registró más de 1,100 COMPETITIVIDAD En ambos programas el estudiante pue- views. Por su parte, la segunda tuvo de elegir entre cinco especializaciones: lugar el 11 de diciembre con 5,913 GLOBAL • Finanzas y Banca views en 18 países. • Innovación y Tecnología • Por medio de la plataforma
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