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60 Days to Build Your Practice Master Course Jennifer Ruth Russell

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60 Days to Build Your Practice Master Course Jennifer Ruth Russell 60 Days to Build Your Practice Master Course Jennifer Ruth Russell, RScP [email protected] 1 “If you wish to know the truth about your business or your profession, know that it is an activity of good. It is an activity of your partnership with the infinite.” ~ Ernest Holmes “We are not depending on a reed shaken by the wind, but on the Priniciple of Life Itself, for all that we have or ever shall need. It is not some Power, or a great Power, it is all power.” ~ Ernest Holmes “The principle of life is that life responds by corresponding; your life becomes the thing you have decided it shall be.” ~ Raymond Charles Barker “Courage is resistance to fear, mastery of fear, not absence of fear.” ~ Mark Twain “Settling for what is comfortable is one of the biggest enemies to our enlargement...” ~ Christine Caine My empowerment quote: (use whenever you feel resistance to moving forward) 60 Days to Build Your Practice Master Course Jennifer Ruth Russell, RScP [email protected] 2 My Creative Flow Chart “Your results move in the direction of your intention, especially when you track your results.” – Dave Ellis New Clients New W eek # 1 2 3 4 5 6 7 8 9 10 11 12 60 Days to Build Your Practice Master Course Jennifer Ruth Russell, RScP [email protected] 3 My Value Sheet What do I do? What do I offer? What do I charge? My Credentials 60 Days to Build Your Practice Master Course Jennifer Ruth Russell, RScP [email protected] 4 Here are the 5 Elements of a Successful Heartselling™ Conversation: You can see how Heartselling™ includes all 5 Elements: Fire Element = Connect Earth Element = Serve Metal Element = Acknowledge Water Element= Be Curious Wood Element = Give them a Choice The circle of the 5 Elements is like a bike tire. Miss any of the 5 Elements in your Heartselling™ conversations and it’s like putting a nail in the tire. Your conversations fall flat and you’ll find that your potential clients will usually decline your services. However, when all 5 Elements are present chances are your potential clients will say “YES!” to your services. By the end of this 90 Days to Build Your Practice Mastermind Circle, you’ll understand each Element and be able to use them intuitively to continually improve your effectiveness in selling your services. From The Complete Heartselling™ System from Thrive Academy https://clientattractionsummit.com/ 60 Days to Build Your Practice Master Course Jennifer Ruth Russell, RScP [email protected] 5 Fire Element The Fire element is about connection. Fire is like summertime. Think of laughing around a campfire and singing silly songs. That’s the feeling of the fire element. Connection is from the heart and it is more important than anything else. This element helps your potential clients to feel special, because you are connecting to their heart, building rapport and trust. Fire Element connectors: A handshake connects from your heart meridian to your Potential Client’s heart. ‘A look in the eyes’ smile connects - “I’m so glad you are here.” Playfulness and laughter are great icebreakers and connectors. This week practice using the fire element to connect, through your heart energy, to your potential clients. Right now, everyone is your potential client. Connect, connect, and connect. 60 Days to Build Your Practice Master Course Jennifer Ruth Russell, RScP [email protected] 6 What problems do I solve? What do I do? In other words, what do you help people (your people/niche) with? People aren’t that interested in what you do, they want to know what you can do for them. Problem – Solution Begin with yourself. Remember when you went through a dark night of the soul? What did you have to overcome and how did you do it? Spend some time in meditation and contemplation around this…remember the feeling of it, let it fill your body and feeling tone. Then ask for clarity about what brought you to resolution, to your expansion. Spend some time journaling about what the problem was and the solution. Problems you solve. What challenges do you help others overcome? What do your clients say you do for them? What could you talk about all day? If you had to write a ‘how to’ book in a week, what topic would you choose? Brainstorm on urgent problems you can solve for people. What are the solutions you provide? 60 Days to Build Your Practice Master Course Jennifer Ruth Russell, RScP [email protected] 7 Describe your clients. Who do you like working with? What’s your favorite challenge to work with? Who are your people? Who is your ideal client? Do faces appear? You’ve found your people. “What I do?” statement: You know how some______________________(your people/niche) ___________________(problem). Well, what I do is ____________________ __________________________(solution) Or I support __________________________(your people/niche) who are looking to go from ___________________(A – problem) to ______________________________(B – solution) Some “What do you do?” examples I support Agape and Center for Spiritual Living Practitioners who are looking to go from a small collection of clients to building a thriving, financially successful practice. – Jennifer Ruth Russell You know how there are a lot of holistic practitioners and coaches who really love what they do, but aren’t making as much money as they would like to make? Well, what we do is teach them how to earn 6 figures in their business without compromising their values.” - Jesses Koren & Sharla Jacobs “I help spiritual women find their beloved partner.” Cynthia 60 Days to Build Your Practice Master Course Jennifer Ruth Russell, RScP [email protected] 8 IDEAL CLIENT WORKSHEET Who is my ideal client? What’s their urgent problem? How do I take them to the solution? What’s the solution I offer? 60 Days to Build Your Practice Master Course Jennifer Ruth Russell, RScP [email protected] 9 This Week My intention for this week: What are you willing to experience this week? My Action Commitment for this week: How will I anchor my intention in the world? My affirmation for the week: A statement of intent that will pull you forward towards your high intention. Time to connect and share this week’s intention, action and affirmation with your Prayer, Action, Accountability Partner 60 Days to Build Your Practice Master Course Jennifer Ruth Russell, RScP [email protected] 10 Earth Element The Earth Element helps us to stay grounded in service. Fire connects, but without the earth the fire element can be too hot and disconnected. This element really helps you to be your authentic self and not step into the plastic sales person. The best question to be of service is simply, “What are you looking for next?” Instead of sharing all about your passion you show up with a gift, your intention to serve. You can find out what your potential clients are looking for. Remember it’s not about you and your services; it’s about them, your potential clients, and what they want. If you find out what they want and it’s not what you offer, give them a referral. It may be someone else, a book, a class. Refer, refer, refer and you will have others referred to you. Earth questions and statements: “What are you up to and what are you looking for?” “How can I support you in that?” “If I could help you with that, is that something you’d be interested in hearing about?” “What would most serve you right now?” THIS WEEK USE ONE QUESTION A DAY ON AS MANY PEOPLE AS YOU CAN. From Sell is not a 4-letter Word, by Jesse Koren & Sharla Jacobs 60 Days to Build Your Practice Master Course Jennifer Ruth Russell, RScP [email protected] 11 Serve by Leading Serve your clients by taking the lead. You clients want you to be their leader. You are a powerful Practitioner, you have what it takes to take them by the hand and lead them to their wholeness. What do you offer? Look as far down the line as you can. Organically, from your heart, where are you guided to lead people and what vehicle will get them there? You can use this tool, the funnel, to figure out where you lead your people. Build a relationship Your Big Net: low to no risk (you in the world) 1st service: Getting to know you ( Free consultation) Bigger service: Now I trust you (Workshops, Classes) Deeper Service: Let’s go steady (Long term class, retreat) Community: Forever client (Sessions) Your Big Net Your 1st service or offering – What are you going to name it? Bigger service: Deeper service: Sessions: Sessions packages: what are you going to call your packages and what do they offer your potential clients? How much do they cost? 60 Days to Build Your Practice Master Course Jennifer Ruth Russell, RScP [email protected] 12 Fee structure & offerings worksheet Use this worksheet to help get clarity about your fee structure and what you offer. Fees Before you start asking what you should charge, please consider what the standard is in the world for what you do. You are a spiritual counselor, a life coach and a prayer practitioner. What I know to be the going rate for a 60 – 90 minute session is between $100 and $150. Remember you are going into the marketplace (it may be across the world) and you want to be in the main stream. If you offer your sessions in the world for too little, people won’t take you seriously.
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