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DECEMBER 23, 1957 MORNInf Sil,rc. COt.iEda THIRTY -FIVE CENTS LIBRARY

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Biggest yet: CBS buys WCAU- AM -FM -TV for $20 million Page 9 ASCAP tv pact: Negotiators near deal for 4 -year renewal Page 31 (Instant ratings: ARB sets 7 -city operation for January Page 32 Fund for the Republic slates major study of television Page 63 The Best is getting BETTER

WFIL -TV- Philadelphia's Number One sta- hon -takes another giant stride forward with

installation of a 70% higher tower ... doub- ling signal strength to 71/2 million viewers!

Now -a 100% stronger signal for your message when aired on the Philadelphia station

that delivers most audience, sign -on to sign -

off, seven days a week -WFIL -TV .. .

ONE OF AMERICA'S GREAT STATIONS

Source: ARB, Nov. 1957 /Near & Kennedy, Consulting Engineers, Wash., O.C.

A TRIANGLE STATION WFIL-TV PHILADELPHIA, PENNSYLVANIA CHANNEL perated by: Radio and Television Div. 7 Triangle Publications. Inc. f 46th & Market Ste., Philadelphia 39. Pa. 6 /PILAM FM TV. Philodeiphia, Po. / WNBF -AM FM TV, Binghamton, N.Y, 7 WHOB -AM, Harrisburg, Pa. ABC -TV BLAIR -TV 1P1103-AM TV. AltoonoJohnslown, Po. 7 WNHC -AM FM TV, NOINpIdNew Haven, Conn. 7 WLBR -TV. Lebanon- loncouer, Po. rlngl National Sal Of /ice, 485 Lexington Avenue, New York 17, New York More Tidewater; Va., Viewers Watch WAVY-TV II CHANNEL

from 3 to 10 p.m. MONDAY THROUGH FRIDAY than any other TV station in the tidewater area.

(ARB -Nov. 13 -19, Metropolitan Area Report) REPRESENTED BY H -R

WAVY -TV, SERVING NORFOLK, PORTSMOUTH, NEWPORT NEWS, and 42 COUNTIES IN VIRGINIA and NO. CAROLINA FIRST. .. FIRST... FIRST... FIRST... FIRST... FIRST. .

Still F RST in Weit Vitqitticts MT Mw&t

WCHS -TV garnered ELEVEN out of the "TOP -TEN" programs in West Vir- ginia's biggest market! The July ARB' rating shows this phenomenal attention "Hometown Folks" give their "Hometown Station."

For biggest audience in the Charleston- Huntington -Ashland market schedule WCHS -TV. Call Branham or Jack Gelder, Vice President and General Manager, WCHS -TV.

Copyrighted by American Research Bureau, Inc. Figures released 8- 27 -57. WCSTV

... SERVING CHARLESTON -HUNTINGTON-ASHLAND

FROM THE BIGGEST MARKET . . . Charleston's only TV Station! BASIC CBS MONEY TO BUY YOUR PRODUCT!

AMERICA'S 10th TV MARKET

The thriving economy of SELLvania is well- known, as exemplified by its sound, liberal spending. Proof of the unique sales opportunity is 3' /I million people 1,015,655 families 917,320 TV sets

$61/4 billion annual income

CHANNEL 8 MULTI -CITY MARKET

POMMY

...... , II \.

u1MON HARRISBURG

011* ..... '. `LANCASTER) ., n.., YÓ RK 4 ,,...... WGAL-TV fN.M..i aei'nYNu tAxc 1,. 6FTTTSSO0 G ..... LANCASTER, PA. WAYMIS.P. alma NBC and CBS N.u.rowN

STEINMAN STATION Clair McCollough, Pres.

Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco

Published every Monday, 53rd Issue (Yearbook Number) published in September by BROADCASTING PUBLICATIONS INC.. 1735 DeSales St., N. W., Washington 8, D. C. Entered as second class matter March 14. 1933 at Post Office, Washington, D. C., under act of March 3. 1879. closed circuit.

NEW ROLE Frank Sinatra reportedly is Magnuson of Senate Commerce Committee Fortune magazine is in process of re- going into broadcast station ownership by Jan. 3 (90 days after release of Barrow searching independent radio station oper- with acquisition of KJR Seattle (950 kc, Report, as requested) and is expected to ations preparatory to publication of depth 5 kw), KXL Portland, Ore. (750 kc, 10 say that FCC will seek comments from article in early 1958. Individually owned kw), and KNEW Spokane, Wash. (790 licensees, networks and others or institute independent stations, as well as certain kc, 5 kw), for between $1.5 million and proposed rule -making before final action multiple owned outlets, are being covered $2 million. Stations are owned by Mt. looking toward possible changes in rules or in upcoming piece. Rainier Radio & Television Broadcasting regulatory standards. Corp. of which Lester M. Smith and Lin- OLD AND NEW Interesting phenom- coln Dellar own 50% each. Mr. Smith is enon has turned up in Bartlesville Tele- said to be continuing in active management Thus far, it's understood, full Commis- movies operation. Subscribers to the wired properties. If deal goes through, Mr. sion has covered only few of eight general of cable theatre seemingly make no distinc- will be following pattern of an- classifications set up for Barrow briefing, Sinatra tion between first run movies and re -runs. friend, Bing Crosby, which could not possibly cover all 1,485 other star singer and Nonplussed theatremen, to whom playing identified with multi- station owner- pages of report. Reviewed so far were staff now dates are prime business headache, can ships. proposals that option time be eliminated, that affiliation agreements be drastically only surmise that until people see movie modified, including so- called network con- it's still "first run" as far as they're con- Another Hollywood celebrity, Jimmy trol of affiliate rates, and general business cerned. Telemovies offers first runs on ch. Stewart, is involved in proposed station ac- and contractual arrangements between 3, re -runs on ch. 5. quisition in Fort Worth, Tex. He, along networks and affiliates. In broad outline, with Paul Taft, general manager and part subjects on which FCC wants briefing, in There's no intention of sweetening Tele- owner of ch. 11 KGUL -TV Galveston - addition to those mentioned, include must- movies pot with music, news or any other Houston, and four other Texans, reported- buys, multiple ownership and antitrust service, Henry Grifhng, Video Independ- ly have closed for KJIM (formerly KCNC) aspects. ent Theatres president, says, until princi- for $139,000. William D. Schueler, comple of Bartlesville project is proven or mercial manager of WBRZ Freeport, Tex., disproves. And that is, will people buy 1957 RINGS OUT FCC concluded its is one of principals and would become sta- "admissions" for movies in home? Video tion manager upon approval of transfer regular agenda for 1957 at its meeting also has number of community antenna last Wednesday and will not convene again by FCC. systems in its southwestern territory. for regular meeting until Jan. 3. Most members of Commission, however, will STORZ UPGRADING Mid -Continent be in Washington, and emergency matters DAY OF ARREST Next to become Broadcasting Co., headed by enterprising will be handled subject to later ratifica- embroiled in Blue Law enforcement drive, Todd Storz, is in final stage of negotiating tion. Such matters as radio clear channel which has Pennsylvania businessmen won- to buy existing full -time regional in New case, revision of license renewal applica- dering if they will have to write off Sun- Orleans to replace its 250 w WTIX, tions, final briefings on Barrow Report day as economic blank, will be populous operating on 1450 kc. Upon consumma- on networks and other controversial pro- Allegheny County and Pittsburgh (See tion of transaction, on which there has ceedings will not be handled as 1957 page 56). County law enforcement author- agreement, is been preliminary Mr. Storz business but automatically go over to ities are poised to start clamping down on expected to dispose of his present station. next year. stores that sell non -necessary goods or Storz stations are: WHB Kansas Other services on Sunday. They await final word City, Mo.; WDGY Minneapolis -St. Paul, Thomas J. Dougherty, attorney in law from state attorney general's office, which and WQAM Miami. firm of Dow, Lohnes & Albertson, effec- has promised it will put power of courts tive Dec. 28, joins FCC Comr. Robert E. behind drive to keep store doors shut un- Revenue of ABC-TV network (exclud- Lee as his legal assistant. He succeeds der terms of ancient 1794 criminal law. ing owned and operated stations) for six David C. Williams, who has been trans- Backing county drive will be Mayor David months from October 1957 through March ferred to FCC's Conelrad section. Mr. Lawrence, of Pittsburgh, along with de- 1958 will be more than double that of Dougherty has been with Dow firm for partment stores, powerful Golden Triangle corresponding period of 1956 -57. And this five years and received his law degree from Assn., labor unions and church interests. condition should improve with business George Washington U. in 1953. Arrests have already been made elsewhere already under contract for succeeding six in state. months, it's learned. While ABN, sister BIG MARKET PUSH Brown & William- radio network, has suffered revenue losses Tone of congressional reaction about during new format, AB- son Tobacco Corp., Louisville, reported its transition to drive to take away some of fm band to PT top brass expects this trend to be re- to be implementing new tv market strategy tv alleviate non -broadcast services' need for versed in 1958 with anticipated acceptance beginning in 1958, concentrating spot where larger smok- spectrum space has begun to boomerang. of re- programmed operation. efforts in larger cities, ing populations offer more sales potential. This comes, it is understood, following Company reportedly is set to cut drastically FCC's explanation that there is no pro- BARROW BRIEFING After two days number of tv markets in which spots posal now, and none under consideration, of intensive briefing on Network Study have been carried for Viceroy and Kool to cause fm'ers such alarm (see page 10). Staff (Barrow) Report last Monday and cigarettes-which have totaled about 200 Congressmen have been flooded with Tuesday, FCC still has some distance to -and reallocate budget from secondary alarmist letters that Commisson plans to go before completing indoctrination on to larger markets. Company claims total take portion of fm band away. These stem far -reaching two -year staff study. Final spot tv budget not being cut, however. from comments submitted Nov. 25 on briefs now are scheduled for Jan. 6 -7, but Agency for B & W is Ted Bates & Co., present and prospective use of 25 -890 FCC will send interim report to Chairman New York. MC area.

BROADCASTING December 23, 1957 Page 5 RTNDA Distinguished Achievement Award

Is Yours For . . . "The Outstanding News Story Broadcast" for 1957.

Your sister Meredith Stations join in con- gratulating the 8 -man KCMO news staff for winning another national award -the Dis- tinguished Achievement Award from Radio - Television News Directors Association for your coverage of the May 20th tornado which struck the Ruskin Heights- Hickman Mills area in Missouri. KCMO -Radio is one of only 8 radio -television stations to be so honored. KCMO -Radio was cited by the same group in 1951 for "overall news operation" and was also honored with the Sigma Delta Chi award for radio news coverage. Nice goin', KCMO -Radio! Looks like another powerful reason for advertisers and agencies to choose the strongest voice in Greater Kansas City - KCMO- Radio, serving the 10- billion -dollar -plus Mid -America market. KCMO serves advertisers and agencies best because it serves its area best!

KANSAS CITY KCMO KCMO -TV The Katz Agency SYRACUSE WHEN WHEN -TV The Katz Agency PHOENIX KPHO KPHO -TV The Katz Agency OMAHA WOW WOW -TV John Blair & Co. and BlairTY TULSA KRMG John Blair & Co.

Meredith Stations Are Affiliated With Better Homes and Gardens and Successful Farming Magazines

Page 6 December 23, 1957 BROADCASTING THE WEEK IN BRIEF

LEAD STORY GOVERNMENT

Negotiators Agree on New ASCAP Licenses -Ticklish task Free Speech and FCC's Role -These make up the topics to getting closer to end. Four -year extension of current tv be studied by the well -heeled Fund for the Republic in an- contracts reported to have found agreement between ASt~AP nouncing a special new study of the mass media of com- group and majority of broadcast committee. Stations due to munication (starting with analysis of "The Relationship Be- be polled for their reactions. Page 31. tween Government and Television "). Page 63.

Tv Prospects on Capitol Hill -Sen. Magnuson promises ADVERTISERS & AGENCIES "further inquiry into television" by Senate Commerce Com- mittee during second session of 85th Congress. Report on tv ARB Unveils Its "Instant Ratings" -New Arbitron system allocations by Bowles committee due soon. Page 66. giving tv ratings every 90 seconds is demonstrated and set to start in New York first of year. ARB also working on seven- FCC Will Tell Rep. Moulder-Commissioners promise an- city network service plus local services in Chicago and Los swers to questtions concerning gifts, honorariums received Angeles and hopes to get these in operation before end of since Jan. 1, 1949. Page 64. January. Page 32. Action for Daytimers-FCC institutes rule -making on DBA Don't Bother Pitying Radio -Medium's advertising take petition seeking longer, stabilized hours for daytime sta- promises to be $650 million in 1957, an alltime high and tions; asks for comments by March 18. Page 66, 14% above 1956, according to NARTB estimate. Network radio "improved its position strikingly." Page 39. STATIONS Buick -Kudner, 1935- 1957 -Buick drops Kudner Adv. after 22-year association. Action is followed by realignment of the Blue Noses and Blue Laws-Eighteenth -century law resur- agency's top -level management staff and announcement of rected in Pennsylvania as state attorney general moves to Kudner President Ellis' projected retirement. Question: Who keep Two Guys From Harrison chain from operating Allen- will win the estimated $23 million Buick account? Leading town store on Sunday. Page 56. contenders: Leo Burnett Co., Benton & Bowles, Foote, Cone & Belding, Ted Bates & Co., and Compton Adv. Page 34. KITE Challenges Hooper on Promotions-Station, its Hooperatings omitted from October -December report because Brower Elected BBDO President -Succeeds Duffy who of audience promotion, denies it was trying to inflate ratings, becomes vice chairman of the board and vice chairman of says it's singled out unfairly and business has been hurt. executive committee. Page 36. Hooper contends promotion made it impossible to tell whether people were listening or merely said they were, but hopes new B &B's Bolte Gives Advice -Know your client's objectives technique will solve the problem. Page 58. and pass them on to the media representative, says the agency executive in talk before RTES timebuying seminar. He also is asked about client- agency breakups. Page 34. OPINION

The Tax Spectre in Baltimore- Wilbur FILM VanSant paints the bleak picture for radio and television in Baltimore if the recently- UA Enters Tv Production -United Artists Corp., now a enacted city taxes on advertising media publicly -held corporation already in (a) film and tv film survive the court test. The president of feature distribution- leasing, (b) record production, (c) music VanSant, Dugdale & Co., writing in MON- publishing, (d) theatre management, goes into (e) financing DAY Memo, reminds that the same threat of tv production. Page 50. MR. PANSANT can also arise in other cities. Page 97.

The AAP Future -Fog lifts as United Artists acquires 700,000 shares of AAP. Messrs. Chesler, Goldhar and Schwebel resign, DEPARTMENTS and President Hyman speaks of business as usual. But some smoke remains. Though UA announces $8.4 million deal, ADVERTISERS & AGENCIES... 32 MONDAY MEMO 97 there's still some litigation over NTA's transaction involving AT DEADLINE 9 NETWORKS 70 AAP. Page 48. AWARDS 80 OPEN MIKE 20 BUSINESS BRIEFLY 42 OUR RESPECTS 26 CHANGING HANDS 58 PEOPLE 83 Paramount Pauses -As theatre exhibitors bid for studio's CLOSED CIRCUIT 5 PROFESSIONAL SERVICES .... 81 backlog in attempt to block movie flow to tv. Page 54. COLORCASTING 44 PROGRAMS & PROMOTIONS.. 72 EDITORIAL 98 PROGRAM SERVICES 68 EDUCATION 80 RATINGS 44 FILM 48 STATIONS 56 PROGRAM SERVICES FOR THE RECORD 87 TRADE ASSNS. 76 GOVERNMENT 63 UPCOMING 95 IN PUBLIC INTEREST 24 - Pay Tv Approved in Los Angeles-City council green IN REVIEW 15 +' °+ 1s e+ lights two city ordinances required to put into effect INTERNATIONAL 81 /AOII \= franchises of Skiatron Tv and International Telemeter -Fox LEAD STORY 31 e\ BII/e ¡Dr West Coast Theatres. Page 68. MANUFACTURING 78 'o.a +`'`

BROADCASTING December 23, 1957 Page 7 check... and double check

Twin Cities radio audiences endorse WDGY programming . advertisers endorse WDGY audiences and selling power. Creative, imaginative, showmanlike Storz Station programming has produced an entirely new Twin Cities listening habit ... and time -buying habits to match. Latest Hooper, Trendex and Pulse all show WDGY first. Daytime first place ratings are at an all -time high. So are billings. Check with John Blair ... or WDGY General Manager, Jack Thayer. WDGY 50,000 watts Minneapolis -St. Paul

WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR A CO. W H B Kansas City REPRESENTED BY JOHN BLAIR k CO. WTIX New Orleans TODAY'S RADIO FOR TODAY'S SELLING REPRESENTED BY ADAM YOUNG INC. WQAM Miami TODDTORZ, PRESIDENT HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO.

Page 8 December 23, 1957 BROADCASTING at deadline

BIGGEST STATION BUY IN HISTORY BUSINESS BRIEFLY CBS pays $20 million for WCAU- AM- FM -TV, real estate Late -breaking items about broadcast Acquisition brings network to limit in radio -television business; for earlier news, see ADVER- Sale of 50 kw clear channel WCAU, its sonnel planned by new owner. Donald W. TISERS & AGENCIES, page 32. fm adjunct, WCAU -FM, and ch. 10 WCAU - Thornburgh took over helm of WCAU TV by Philadelphia Bulletin to CBS for $20 stations in 1949, coming east from vice million cash -largest price for single prop- presidency of CBS West Coast operations SOAP SPOTTING Lever Bros., N. Y., erty in annals of broadcasting -was an- to be president and general manager of planning four six -week flights of radio spot nounced Friday. WCAU Inc. announcements, starting Jan. 13 in number Total price breaks down to $3 million WCAU began operating in 1922 and is of markets promoting Silver Dust Blue for radio stations, $12.6 million for tv out- 50 kw on 1210 kc. WCAU -FM, begun in (soap). Sullivan, Stauffer, Colwell & Bayles, let and $4.4 million for land, buildings and 1941, operates with 10 kw on 98.1 mc. N. Y., is agency. other real property comprising WCAU WCAU -TV on ch. 10 began operating in Radio & Tv Center on City Line Ave., 1948. All are CBS affiliates. WCAU was CHANGES TO 'RAINBOW' Ralph Ed- Philadelphia. CBS's first radio affiliate, in 1927, and wards' newest show, End of the Rainbow, Move, subject to usual FCC approval, WCAU -TV network's first tv affiliate, in Jan. 11 replaces What's It For? in Saturday returns WCAU to Paley family control after 1948. 10 -10:30 p.m. EST spot on NBC -TV, spon- 11 years. Station was sold by Levy -Paley Not included in sale is Bulletin's 75% sored by Pharmaceuticals Inc., Newark, interests to Philadelphia Record in 1946, ownership of voting stock of ch. 22 WDAU- N. J., through Parkson Agency, N. Y. and bought by Philadelphia Bulletin from TV Scranton, Pa. Bulletin paid $650,000 Record in 1947. for this interest in 1956. Bulletin's Muzak NEWS FOR NESTLE Nestle Co., White Plains, N. Y., planning to sponsor quarter- Transaction looms head and shoulders franchise is also not involved. hour news show on NBC -TV (Thurs., 6:45- over highest single purchase up to now- WCAU Radio & Tv Centre -on City 7 p.m. EST), starting in mid -January. Show Westinghouse's $9.75 million for KDKA- Line and Monument Aves., six miles from will promote all Nestle products. Agency: TV Pittsburgh which it bought from Allen downtown Philadelphia on Main Line ex- Dancer -Fitzgerald- Sample, N. Y. B. DuMont Labs in 1955. It is even great- pressway-was built in 1952. Centre, occu- er than recent group purchases: J. H. Whit- pying eight acres, was $3.5 million project. BREWERY PICKS C &H Stagmaier Brew- ney Co.'s $10 million price in 1956 for WCAU -AM -FM was sold to Philadelphia ing Co., Wilkes-Barre, Pa., has appointed Universal Broadcasting Co. stations (WISH - Record (J. David Stern) in 1946 (gross Calkins & Holden, N. Y., as agency with AM-TV Indianapolis and WANE -AM -TV figure of $6 million, with $2.15 million as Robert D. Morgan as account supervisor. Fort Wayne), and Time Inc.'s $15.75 million stripped price) by group including Dr. Leon purchase in 1957 of Consolidated (Bitner) and Isaac D. Levy, William S. Paley, CBS properties (WFBM -AM -TV Indianapolis, board chairman, and his father, Samuel Sun Oil Appoints Esty WOOD -AM -TV Grand Rapids and WTCN- Paley, who had bought it in 1925. In 1947 Friday AM-TV Minneapolis). Bulletin bought Mr. Stern's Camden (N. J.) William Esty Co., New York, as Sun Purchase brings CBS up to its maximum Courier-Post and Philadelphia Record, with gained about $3 million in billings station ownership in both radio and tv. stripped down price for WCAU -AM -FM Oil Co. appointed agency to handle its in U.S. Sun CBS already owns WCBS- AM -FM -TV of $2.9 million. Bulletin sold its WPEN to motor products advertising New York, KNX-AM -FM and KNXT Sun -Ray Drug Co. for $800,000. Oil had been talking to several agencies [AT DEADLINE, Dec. 16]. Approximately (TV) Los Angeles, WBBM- AM -FM -TV Philadelphia Bulletin is owned by Mc- one -third of account is in regional radio - Chicago, KCBS -AM -FM San Francisco, Lean family and has daily circulation of tv. Included in move is Sunoco gasoline and KMOX -AM -TV St. Louis, WEEI -AM -FM over 750,000. Robert McLean is president - & which Boston, WXIX (TV) Milwaukee, WHCT publisher of evening newspaper. oil. Erwin, Wasey, Ruthrauff Ryan, (TV) Hartford, Conn. Last two are uhf. handled account, retains Sun Oil's industrial products, and Tandy Adv., Toronto, CBS paid $3.6 million for what is now continues on Canadian advertising. With KNXT in 1950 when it bought ch. 2 sta- RAB TO PROVE RADIO new account, Esty's total billings will come tion from Thomas S. Lee interests. It paid Radio's impact is slated to be up to about $75 million and agency will $6 million for what is now WBBM -TV Chi- demonstrated immediately after Jan. pick up about one -quarter of approxi- cago in 1953 when it bought ch. 2 outlet 1 by Radio Advertising Bureau in a mate $4 million broadcast billing it was from Balaban & Katz theatre chain. In Octo- new series of "awareness tests," RAB off this year compared to last. Broadcast ber of this year CBS paid $4 million for Vice President Sherril Taylor said Fri- billing now is figured at approximately $37 ch. 4 KWK -TV St. Louis, after winning day. Tests -ranging from one to 13 million. grant for ch. 11 in contest with three other weeks and utilizing multiple-station applicants. Network turned over ch. 11 markets -will involve advertising of grant to unsuccessful contestants. In 1954, specific product unavailable in market. WLBR -TV to Join ABC -TV CBS bought ch. 19 WXIX (TV) Milwau- Radio will be only means public will WLBR -TV Lebanon, Pa., becomes pri- kee for $350,000 from Bartell interests, hear about item. Recall statistics will mary affiliate of ABC -TV Jan. 5, it was and facilities of ch. 25 WCAN -TV for underscore RAB contention that ra- announced Friday. WLBR -TV, heretofore $650,000 from Lou Poller. In 1956, net- dio stimulates "high degree of memo- independent, is 82nd on -air primary affiliate work paid $650,000 for ch. 18 WHCT rability" and will provide bureau with for network, ABC -TV said. Other Triangle (TV) Hartford, bought from General Times additional facts concerning audience stations having ABC -TV affiliations include Tv Corp. structure and merits of different de- WFIL -TV Philadelphia, WNHC -TV New Announcement of WCAU- AM-FM -TV grees of saturation. Haven, Conn., WNBF -TV Binghamton, sale said no change in management or per - N. Y., and WFBG -TV Altoona, Pa. BROADCASTING December 23, 1957 Page 9 PEOPLE CHARLES POWERS, head of live commercial production, and THOMAS GREEHOW, program supervisor, McCann - of deadline Erickson, N. Y., named Los Angeles director of tv -radio commercial services dept., serving all agency offices, and Los Angeles director of programming, also servicing all offices, respectively. Ad Tax Threatened in Va.; Anheuser- Busch, Miller Plan Media Organize Opposition Extensive Radio -Tv in 1958 HAROLD J. SAZ, business manager, radio - tv dept., Ted Bates & Co., N. Y., and Radio-tv plans for 1958 New advertising tax threat -involving are brewing at JAMFS A. BENHAM, account supervisor Virginia-reported Friday by Advertising Anheuser -Busch Inc., (Budweiser) St. Louis, on Whitehall Pharmacal Co., elected vice Brewing Federation of America, New York, in bul- and Miller Co., Milwaukee, BROAn- presidents. letin which said Mayor Duckworth of Nor- CASTING learned Friday. folk has proposed to his city council and A -H will use spot radio on 175 -185 sta- HOWARD S. SHEPARD, formerly with eight state legislative representatives that re- tions in 320 markets and spot tv on 100 special tv projects staff of BBDO, N. Y., to tail merchants tax of 4% be levied against outlets in 75 markets, both to be staggered sales promotion and development staff of all advertising sold to radio -tv and news- schedules over calendar year (26 -, 39- and Harrington, Righter & Parsons, N. Y., sta- papers in entire state. AFA said mayor has 52- weeks). tion representative. asked legislators to introduce his motion as Radio commitments range from 30 to bill before state legislature in January. Ad- high of 150 announcements per week (pat- vertising Club of Norfolk has already pro- tern of three weeks on, one off in some Brown, Lynch Sell KANS; tested proposal, AFA said, adding, "It is markets). Additionally, half dozen syndi- understood that Mayor Duckworth was cated film properties also purchased in select Kluge's KXLW Brings $500,000 prompted to offer his suggested bill by the markets. Station sales announced Friday were: Baltimore advertising tax precedent and by Radio-tv is to get roughly 40% (time KANS Wichita, Kan., sold by Kenyon the fact that newspapers in Virginia are only) or $4.8 million of estimated $12 mil- Brown and Frank J. Lynch to J. William exempt from a license tax on the grounds of lion budget (higher than in 1957) through O'Connor, Thomas L. Davis and Harry H. Co. freedom of the press." D'Arcy Adv. Patterson. Price was $221,000, with sale A -H plans for AFA wired Mayor Duckworth: "AFA de- Busch- Bavarian beer, handled by Hamilton, Stubblefield, Twin- through Gardner Adv. Co., not set, but plores the ill- advised proposal ... as being ing & Assoc. Mr. Brown was involved in "sizable" spot broadcast discriminatory and deleterious to the busi- budget anticipated, other transfers during week (see page along with Cardinals' baseball on radio -tv. ness progress of every city in Virginia. Not 58). Mr. Davis is interested in WBOW Brewery already bought Mickey Spillane's only will this result in another hidden tax, Terre Haute, Ind. Mr. Patterson is Los Mike Hammer MCA -TV film series in five but it will stifle the ability of Virginia busi- Angeles businessman who at one time was states (FILM, Dec. 16]. ness and industry to compete on equal terms on sales staff of KLAC and KFVD Los with other states. We respectfully urge you Miller Brewing (High Life) is to launch 26 -week radio schedule (spots or programs) Angeles. KANS operates on 1480 kc with as a sound businessman to withdraw your 1 kw night and 5 kw day. about April but tv is in doubt until end of endorsement of this proposal." KXLW Louis, current 26 -week All Star Golf on ABC -TV St. Negro -programmed AFA urged filing of protests around first station, sold by John W. Kluge, head of of January after holidays, since Virginia in April. Brewery "highly gratified" with golf series. Kluge station group and 75% station own- legislature convenes in mid -January, and er, and Mark Evans, 25% owner, to Big asked they be sent to Virginia's AFA lieu- Signal Radio whose WPAG -TV to Go Off Air Co., principals are R. tenant governor, Edward Acree, Cargill & J. Miller, finance company executive, and Wilson, 201 East Franklin St., Richmond, Ch. 20 WPAG -TV Ann Arbor, Mich., George Eng, Norfolk builder. Price was Va., who together with Dan Goldman, has requested authority to go off air for $500,000, with sale handled by Blackburn Cavalier Adv., Norfolk, and Shields John- six months effective Dec. 31, FCC an- & Co. KXLW is 1 kw daytime station oper- son, general manager of Roanoke (Va.) nounced Friday. While WPAG-TV is only ating on 1380 kc. Newspapers, will direct campaign against Ann Arbor outlet, station cited competi- tax. AFA Third District Governor J. Ran- tion from six vhf outlets as reason for KREM- AM -FM -TV Sale Reaffirmed dolph Taylor of America's Textile Reporter, demise. Broadcasting since April 1953, Greenville, N. C., will direct overall strat- WPAG -TV reported that it has lost $145,- FCC Friday reaffirmed its Sept. 25 ap- egy in campaign. 680 in 41/2 years of operation. Uhf out- proval [GOVERNMENT, Sept. 30] of sale of Similar tax measures are being court- let said it will decide whether to surrender KREM- AM-FM -TV Spokane, Wash., by tested in Baltimore (see page 36), and St. construction permit after Commission makes Louis Wasmer to Dorothy S. (Mrs. A. Louis Alderman Alfred Harris indicated final disposition of petition for reconsidera- Scott) Bullitt, 40 %, and KING- AM -FM- earlier last week that ad levies would be pro- tion of FCC refusal to shift ch. 12 from TV Seattle, 60 %, for $2 million. Sale had posed to city council there after first of year. Flint, Mich., to Ann Arbor. been protested by Tv Spokane Inc. (Burl C. Hagadone and Scripps League newspapers, each 40%), which claimed that it No Fm Rule- making -FCC MAKE BELIEVE, THEY SAY had an agreement with Mr. Wasmer to note purchase station. Tv Spokane, at one time Taking of numerous inquiries and NBC -TV will present fictional be- protests applicant for KREM -TV's ch. 2, withdrew regarding fm band (88 to 108 mc), hind- the -scenes drama of battle for FCC Friday tv its protest Dec. 12, stating that "an agree- "emphasized" that it has not ratings on Kraft Television Theatre instituted rulemaking proceeding directed ment with a consideration mutually satisfac- Jan. 1 (Wed., 9 -10 p.m. EST). Titled toward reallocation of portion tory" had been reached. This agreement any of fm "The Battle for Wednesday Night," space. Commission said flood of had been reached under litigation, filed by inquiries drama pits strongly-entrenched tv was prompted by 890 mc proceedings, Mr. Wasmer for declaratory judgment, in personality Bill Brogen (played by Superior Court of state in which many responses proposed that of Washington. Jack Oakie) against new popular Hearing on sale approval earlier was sched- part of fm band be reallocated to other singer Danny Smith (Earl Holliman) uled to begin today (Mon.) at Commission. services. In event such proceeding is insti- on rival network. Others in cast to in- Comrs. Robert T. Bartley and Frederick tuted, FCC is required to issue notice of clude Rudy Vallee and Virginia Gib- Ford dissented "pending receipt of further proposed rulemaking, and all interested son. information with respect to the circum- parties would have opportunity to comment. stances surrounding the withdrawal." Page 10 December 23, 1957 BROADCASTING

hey are made of candy and popcorn Of candles and buttons and glass, Of striped canes and pony's manes And the tinkling laugh of a lass.

They are made of tinsel and cardboard Of holly and sugar and light, Of silvered cones and chorus tones

And the wondrous eyes of a sprite.

They are made of the prayer and substance Of the faithful and peaceful and free; And the light they catch from the heavens

Can be seen on the Christmas Tree. r .,..,:;'F st.á,

y..iRL (k_i; = 4;3'147P3 r _.x. . _,. } 13ireaa as f ¿ orcr, ww FRED A. KNORR, President

WKMH Dearborn -Detroit John J. Carroll Managing Director

WKMF Flint, Michigan lr'. Eldon Garner ;lIanaging Director

WKHM Jackson, Michigan Nathan H. A /Gerstein Commercial Manager

WSAM Saginaw, Michigan George AI. AWL,- President

WELL Battle Creek, Michigan Pail J. Haller dlanaging Director IN REVIEW

PLAYHOUSE 90 Art Batanides, Pauline Meyers and Don Murray as m.c. The facetious observation by a playwright that he might just as well abandon the Producer: Martin Manulis; director: John legitimate theatre because "I can always Frankenheimer; writer: Robert Alan write for television" was apparently more Aurthur; associate producer: Peter Kort- than just an attitude on Playhouse 90's of- ner; executive assistant: Dominick Dunne. fering of Dec. 12. It was a tv dramatization about a stage play whose company was OMNIBUS demoralized by cast and domestic strife. CHANNEL 12 In what may well turn out to be one of Clarksburg, W. Va. The teleplay came in on the "thundering the best acting jobs of this or any tv season but foundered on the wave" of promise past, 36- year -old British playwright- actor- shoals of mediocrity. The viewer would well director -producer Peter Ustinov scored did, wonder how and why the stage play nothing less than an absolute triumph as too. Dr. Samuel Johnson (1709 -1784), the "The Thundering Wave" was the title of blunt, grotesque critic of 18th Century Eng- the Playhouse 90 drama, written for tv by lish manners and mores. With his "Romanoff real -life author Robert Alan Aurthur, and & Juliet" beard hidden under pounds of of the play-within -a -play, penned by ficti- exacting makeup applied skillfully by NBC's tious author Lew Downs. The play- within- Bob O'Bradovich and staff, Mr. Ustinov the -play survived a punchless Boston trial was so completely believable throughout for a Broadway opening night. Both dramas the 90- minute Omnibus presentation that it AND WIN seemed to demonstrate that nothing fails like was hard to picture the figure on the screen A fabulous week for 2 at failure, especially where crazy mixed -up peo- as anyone but Sam Johnson. THE GREENBRIER ple are involved. Boswell was only 23 Scottish-born James White Sulphur Springs, W. Va. Actor -writer Jack Kingman, who wrote when he met Dr. Johnson. Their relation- two scripts accepted for tv this season, was ship is known to all who have at one time ELECTRIC -EYE MOVIE CAMERA cast as writer Downs, with the simple direc- or another studied English literature. No By Bell and Howell tive he "play" author Aurthur as closely as Hollywood film could have made Boswell's POLAROID LAND CAMERA possible. On the same busman's holiday was Journals come alive the way live television 12 other wonderful prizes Franchot Tone, a veteran actor who played managed to make them; the choice epigrams one. Both gave noble performances, as did -"Patriotism, sir, is the last refuge of a USE THIS INFORMATION TO the rest of the cast, but the story line for the scoundrel," - and Johnsonian definitions help you name the symbol of Clarks - first time in many a Playhouse 90, failed to such as "oats ... fed to horses in England, burg's new high -power TV station ring true. eaten by the population of Scotland" -sung Covers the virgin market of Cen- The script tried to wring some drama out with wit and clarity. Even when Mr. Ustinov tral W. Va. (Clarksburg -Fair- of the gimmick of the play -within -a -play, wasn't about to impart the Johnsonian wit mont -Morgantown) and brilliancy, his Boswell-played in ex- this particular one concerning the problems Rich in coal, oil and gas of a play whose stars are long -time married cellent spirits by Kenneth Haig -was there to speak for him. Untouched to date by a direct TV enemies. This problem is carried through signal Boston to Broadway open- It is to the credit of Omnibus executive from a fizzle in Captive audience -666,315 popula- ing night. But though the plot hinges on the producer and packager Robert Saudek and play, the viewer saw none of the epic. Ex- staff -including writer James Lee, directors tion cept for an opening line or two and a scene Seymour Robbie and Alan Schneider -that Buying income $1,119,746,000 of bedlam backstage, nothing of the play this program fared so well. Tempted as the $200 /hr. AA network time: $250 was shown to the viewer to afford the neces- producers may have been by lush settings national spot. sary contrast for diluting an impression that and expensive costuming, they did not stray Contest open to all readers of this Ever so subtly, they Playhouse 90 was only a play too. The tele- one degree off course. magazine. Ends January 5, 1958. play suffered from lack of well- rounded wove together the best of Johnson and the FY2 characterizations, and lacked the body to customs of the age. Here was the coffee I- - come through. house and Bedlam, the bawdy first night MAIL YOUR ENTRY TODAY TO When the play opened on Broadway, crit- audience at the theatre, the ultra -fashionable ical reactions were uniform: good acting, "cocktail party" of the age, frequented by such noted personages as actor David Gar- WBOY-TV no play -the story line doesn't quite come CHANNEL 12 off. rick, painter Sir Joshua Reynolds and playwright Oliver Goldsmith. Unfortunately, the make -believe verdicts Exclusive In Clarksburg, W. Va. was might well be applied to Playhouse 90's Here, beyond a shadow of a doubt, effort. proof that television has the remarkable fa- NIBIC INTERCONNECTED cility of transporting the viewer out of his a Production costs: $150,000. easy chair and into periods present, past and George Clinton, Gen'I Mgr. Rep. by Avery- xnedel Sponsored by Bristol -Myers Co. (Theradan, future. Trushay, Ban products), through BBDO; eA Member of The Friendly Group Kimberly-Clark (Kleenex, Delsey tissues), Production Costs: $60,000.

Foote, Cone & Belding; American Gas Sponsored by Aluminium Ltd. through J. I suggest the following name: Assn. through Lennen & Newell Inc., and Walter Thompson Co. and Union Carbide Philip Morris (Marlboro) and Allstate In- Corp. through J. M. Mathes Inc. on NBC - surance Co., both through Leo Burnett TV, Dec. 15, 4-5:30 p.m. Name Co., on alternating weeks; presented live weekly on CBS-TV, Thurs. (Dec. 12), Executive Producer: Robert Saudek; m. c. Company 9:30 -11 p.m. (EST). Alistair Cooke; drama consultant: Walter Address directors: Schneider and L_ Cast: James and Pamela Mason, Franchot Kerr; co- Alan J Tone, Joan Bennett, Jack Klugman and Seymour Robbie; adapted by James Lee Susan Oliver, with Robin Morse, Jud from James Boswell's The Life of Samuel Taylor, Doug Henderson, Helen Kleeb, Johnson. Produced by Robert Saudek BROADCASTING December 23, 1957 Page 15 READING TIME 6 SECONDS

1- RUG STORE

ONE BILLION DOLLARS IN DRUG SALES IN STORER MARKETS IN 1956*

... with a significant share enjoyed by drug advertisers on radio and television stations owned and operated by the Storer Broadcasting Company

STORER BROADCASTING COMPANY PAj WSPD -TV WJW -TV WJBK -TV WAGA -TV WVUE -TV 30 Toledo, Ohio Cleveland, Ohio Detroit, Mich. Atlanta, Ga. Wilmington, Del. EARS WSPD WJW WJBK WAGA WIBG WWVA WGBS 19010(ISTIML rwr Toledo, Ohio Cleveland, Ohio Detroit, Mich. Atlanta, Ga. Philadelphia, Pa. Wheeling, W. Vo. Miami, Fla. PAIN IMIFISF 9]1 '95

NEW YORK -625 Madison Avenue, New York 22, Plaza 1 -3940

SALES OFFICES CHICAGO -230 N. Michigan Avenue, Chicago 1, Franklin 2.6498

SAN FRANCISCO -111 Sutter Street, San Francisco, Sutter 1 -8689

`1957 Sales Management "Survey of Buying Power" IN REVIEW CONTINUED

Assoc.; feature editor: Mary V. Ahern. Cast: Peter Ustinov, Kenneth Haig, Sorrel! Booke, Michael Clarke Laurence, Thomas Barbour, Catherine Dolan, Basil Langton, Ralph Sumpter, Eithne Dunn, Angela Thornton, Charles Francis, Ed Sheri'', Clarence Derwent, Nancy Wickwire and Arthur Malet.

TRUTH OR CONSEQUENCES The apparent success of the five- times- a -week daytime Truth or Consequences prompted NBC -TV to add a nighttime version on Friday evenings. No doubt this segment will appeal to the same audience as the daytime show, with the time period (7:30 -8 p.m.) propitious for tuning in by housewives, teenagers and the man around the house (if he enjoys such tomfoolery). It's the same old ToC format that has had success since 1940 on radio with Ralph Edwards as m.c. These chores now are handled capably by Steve Dunne. On the initial program, actor- dancer Dan Dailey was one an of the guests and participated in one of the "consequences." The program can be fun for those whose tastes run to parlor games. It's a relatively painless prelude to more apple serious or more solid programming later in the evening. Viewers who care may be disconcerted by for the the multitude of "plugs" on such programs -Mr. Dailey plugged several of his motion pictures plus an upcoming night club sponsor, engagement, Mr. Dunne praised the various products given out as prizes. Presumably, the sponsor doesn't mind because his budget is too! comparatively low. Production costs: Approximately 320,000. Sponsored by Sterling Drug Inc. through Dancer -Fitzgerald -Sample on NBC -TV, Fri., 7 :30-8 p.m. Started Dec. 13. Executive producer: Ralph Edwards; producer: Ed Bailey; director: Stuart Phelps; Miss Sally's Romper delight Room, of m.c.: Steve Dunne. the small fry set in Washington, is the apple of the advertiser's eye, too ... because it BOOKS produces rich fruits in the way of adult response, THE STRUCTURE AND POLICY OF ELECTRONICS COMMUNICATIONS, by way of moppet demand. Romper Room by Prof. Dallas W. Smythe. Published by (11 a.m. to noon weekdays) has room for a U. of Illinois, Urbana, as No. 82 in its few more apple- seeking advertisers bulletin series. 103 pp. $1.50. who want results. At one time an economist with the FCC and now professor of economics and a research professor at the Institute of Com- munications, U. of Illinois, the author calls real lively daytime programming on a broad background to trace the evolu- tion of the policy that now governs electronic communications both in the U. S. and abroad. He goes back to the beginning of wire telegraphy and wire telephony to re- count circumstances and needs that dictated wmal- the establishment of such a structure. Prof. tv Smythe points out the drastic revisions oc- maximum power on channel WASHINGTON, D.C. 7 casioned by the advent of radio communica- AN EVENING STAR STATION tions with an explanation of the nature and scope of the radio services. Four chapters Represented by H-R Television, Inc. are devoted to the international efforts toward an allocations policy. Page 18 December 23, 1957 BROADCASTING Photo by HAROLD M. LAMBERT In the Spirit of the Season

Every year at this time there grows within to serve our area, and for the warm response us a special sense of warm good will.... to our effort.... To all who have helped We feel humbly grateful for the opportunity make it possible, we extend

THE WARMEST GREETINGS OF THE SEASON WCIA C H A N N E L T H R E E

Official CBS outlet for Central Illinois -Western Indiana area

45th 'TV MARKET* ILLINOIS' 2nd TV MARKET * TV Mag.

George P. Hollingbery, Representative Broadcasting Publlessdens Ir. OPEN MIKE Sol Tatahoff Maury Long Edwin H. James President Vin President Vice President doing a splendid job with this feature. But, Approval From FCDA H. H. Tash B. T. Taishoff Irving C. Miller as far as we are concerned, you spoiled it Secretory Tr Comptroller EDITOR: all with your review of the "Pied Piper of I can't let another day go by without Hamelin" [IN REVIEW, Dec. 2]. Here are BROADCASTING* thanking you for the very nice review you two adults who were definitely beguiled by gave "The Day Called X" [IN REVIEW, this program. TELECASTING Dec. 9] . . . perhaps our most important At any rate, I have been a Chesterfield project to date. We plan on distributing smoker for a quarter of a century and THE BUSINESSWEEKLY OF TELEVISION AND RADIO prints of the film that appeared on CBS -TV Published every Monday by Broadcasting Liggett & Myers might be glad to know Publications Inc. to every target city in the U. S., plus civic that I will continue to "pay the Piper." Executive and Publication Headquarters organizations and local television stations. Ernie Lovejoy I this film will Broadcasting Telecasting Bldg. predict that get the largest Vice President distribution of any film to date. 1735 DeSales St., N. W., Washington 6, D. C. Sales Management Telephone: MEtropolitan B -1031 Nat S. Linden Chicago EDITOR & PUBLISHER: Sol Taishoff - Visual Director, Audio Division MANAGING EDITOR: Edwin H. James Office of Public Affairs SENIOR EDITORS: Rufus Crater (New York), J. A Name & a Compliment Frank Beatty. Bruce Robertson (Hollywood). Federal Civil Defense Administration Fred Fitzgerald Battle Creek, Mich. EDITOR: NEWS EDITOR: Donald V. West SPECIAL PROJECTS EDITOR, David Glickman It was with interest we read your review ASSOCIATE EDITORS, Earl B. Abrams, Harold of "Annie Get Your [IN REVIEW, Dec. Hopkins Not Too Many Commercials Gun" ASSISTANT EDITOR: Dawson Nail 9], particularly your comments on the corn- STAFF WRITERS: Jacqueline Eagle, Frankie Pelz- EDITOR: man, Myron Scholnick, Ann Tasseff, Jim mercials, which were so well done and "in- Thomas Regarding your "Too Many, Too Cheap" tegrated" with the songs from the show. EDITORIAL ASSISTANTS: Rita Cournoyer, Benjamin [EDITORIAL, Dec. 9], let me say spots Seff about Since we have not heard the term "Inte- LIBRARIAN: Catherine Davis on radio being ridiculously low, you are grated Commercial" being used, we would SECRETARY TO THE PUBLISHER: Gladys L. Hall right; about too many commercials, I don't like to suggest this title as one most suitable BUSINESS agree. I have found out that the number of to this type of tv commercial. does VICE PRESIDENT R GENERAL MANAGER: Maury Long commercials not affect the listening au- Charles Elwyn Hayes SALES MANAGER: Winfield R. Levi (New York) dience. I feel, and am probably the first one Charles Elwyn Hayes Co. Adv. SOUTHERN SALES MANAGER: Ed Sellers to tell you, that you have too many adver- PRODUCTION MANAGER: George L. Dant Chicago TRAFFIC MANAGER: Harry Stevens tisements in your magazine. But I feel that CLASSIFIED ADVERTISING: Doria Kelly is your business and, by the same token, ADVERTISING ASSISTANTS, John Henner, Ada Big Things Ahead for NATRFD Michael, Jessie Young the number of commercials on a station is COMPTROLLER: Irving C. Miller the station's business. EDITOR: ASSISTANT AUDITOR: Eunice Weston SECRETARY TO GENERAL MANAGER: Eleanor Schadi I don't have to read your magazine, and Congratulations on the fine coverage of if I do, I have to pay for it. By the same the National Assn. of Television & Radio CIRCULATION & READER'S SERVICE token you don't have to listen to radio, but Farm Directors convention in Chicago MANAGER: John P. Cosgrove if you do, have SUBSCRIPTION MANAGER: Frank N. Gentile you don't to pay anything. [TRADE ASSNS., Dec. 9]. Like the broadcast CIRCULATION ASSISTANTS: Gerry Cleary, Christine So let's call it even. You run your business media themselves, this bunch of energetic Harageones, Charles Harpold, Marilyn Fetzer and let radiomen run their business. and dedicated fellows is due to grow mightily BUREAUS C. E. Franklin in stature and public service as a part of NEW YORK General Manager the media. 444 Madison Ave., Zone 22, Plaza 3.1355 WCEF Parkersburg, W. Va. Layne Beaty Editorial Chief, Radio & Television Service SENIOR EDITOR: Rufus Crater BUREAU NEWS MANAGER: Lawrence Christopher Beguiled by the 'Piper' U. S. Dept. of Agriculture AGENCY EDITOR: Florence Small Washington, D. C. ASST. NEW YORK EDITOR: David W. Berlyn EDITOR: NEW YORK FEATURES EDITOR: Rocco Famighetti STAFF WRITERS: Ruth L. Karen, Frank P. Model. Perhaps a longtime executive with a pub- Christmas Music at Christmas Diane Schwartz lication somewhat competitive with BROAD- Business CASTING should not be writing this fan letter. EDITOR: SALES MANAGER, Winfield R. Levi SALES SERVICE MANAGER, Eleanor R. Manning However, I must confess that for many We have noticed a number of radio sta- EASTERN SALES MANAGER: Kenneth Cowan months I have been showing your reviews tions this year refraining from playing carols ADVERTISING ASSISTANT: Donna Trolinger to Mrs. Lovejoy and we agree that you are and the sacred type of Christmas music CHICAGO 360 N. Mld,lgan Ave., Zone 1, CEnrral 6.4115 MIDWEST NEWS EDITOR: John Osbon r -- MIDWEST SALES MANAGER, Warren W. Middleton. Barbara Kolar HOLLYWOOD IIIW BROADCASTING 6253 Hollywood Blvd., Zone 21, H011ywwd 3.314$ - SENIOR EDITOR: Bruce Robertson THE BUSINESSWEEKLY OF TELEVISION AND RADIO WESTERN SALES MANAGER: Bill Merritt, Virginia Stricker 1735 DeSales St., N. W. Washington 6, D. C. Toronto, 32 Colin Ave., HUdson 9 -2694 James Montagnes PLEASE START MY SUBSCRIPTION WITH THE NEXT ISSUE SUBSCRIPTION PRICES: Annual subscription for 52 weekly 52 weekly issues of BROADCASTING $7.00 issues $7.00. Annual subscription including Year. book Number $11.00. Add $1.00 per year for Canadian 52 weekly issues and Yearbook Number 11.00 and foreign postage. Subscriber's occupation required Regular issues 35e per copy; Yearbook Number $4.00 Enclosed Bill per copy.

m SUBSCRIPTION ORDERS AND ADDRESS CHANGES: Send name dtlelperitton to BROADCASTING Circulation Dept., 1735 DeSales St., N.W., Washington 6, D. C. On changes, please include T both old and o new addresses. company name

BROADCASTING* Magazine was founded In 1931 by address Broadcasting Publications Inc., using the title: BROAD. á CASTING*-The News Magazine of the Fifth Estate. D Broadcast Advertising was acquired in 1932, Broadcast city Reporter in 1933 and Telecast' in 1953. zone state O Please send to home address -- 'Reg. U. S. Parent Office Copyright 1957 by Broadcasting Publications Inc. Page 20 December 2 ?. 1957 BROADCASTING LATEST ARB, AND LATEST TELEPULSE "The Giant

AGAIN

DWARFS

: -.

TENN. ' ,. _^.,.:, :. KNOXVILLE S RIVALS

CHARLGTL '- ASHEVILLE r:*'.. . The July 1957 A.R.B. Report I URG x for Greenville - Spartanburg - *GREENVILLE :>,;:, Anderson shows WFBC -TV's ANDERSON '.Y`LSr,.:, GREENWOOD : Y complete dominance in this !. i GA. COLUMBIA '-r rich textile -industrial market. The latest TELEPULSE RE-

. AUGUSTA : ;y< PORT (June 23 -30, 1957) shows the same complete dominance in the five largest counties -Greenville, Spartan- burg, Anderson, and Green- wood, S. C., and Buncombe (Asheville) N. C. -in our 58- county market. WFBC -TV led in 14 of the Top 15 Once A OaMt of Southern Skies" Week Shows; and had all 10 MAXIMUM POWER ON CHANNEL 4 of the Top Ten Multi -Weekly Shows! Ask us or WEED to show you the latest A.R.B. and the Here's "The Giant's" 4- State, 58 latest TELEPULSE. County Market .. .

Population 2,021,900 Incomes $2,240,153,000. Retail Sales $1,590,398,000. Homes 511,900

Data from Sales Management Survey of Buying Power, May 10, 1957

Represented Nationally by NBC NETWORK WEED TELEVISION CORP.

nncnxi; December 23, 1957 Page 21 OPEN MIKE CONTINUED

until the last week before Christmas, imply- ing that it is an original idea with them. We know not how many stations are following the practice or for how long, but WKBZ has ... for eight years ... to maintain the religious beauty and dignity of the holiday itself. Bill Bennett Publicity Director WKBZ Muskegon, Mich. One Short EDITOR: Your BUSINESS BRIEFLY feature [Am. & AGENCIES, Dec. 2] was one station too brief. You listed 22 stations carrying the Knicker- bocker Plastic Co.'s toy schedule, through Hixson & Jorgensen of Los Angeles. KSTP- TV is carrying that schedule in this market. James E. Blake National Sales Manager KSTP -TV Minneapolis -St. Paul, Minn. [EDITOR'S NOTE -We regret KSTP -TV was omitted from the station list furnished us.] EDITOR: Both Hixson & Jorgensen and we are very happy that your good publication gave such excellent coverage to our story on Knickerbocker Plastics Co. Helen Norris Ryan -Norris Hollywood, Calif. Can Anyone Help? EDITOR: For some time I have been trying to find models of television production equipment. I would like to obtain models on such a scale that they could be used in conjunction with doll furniture for plays, and with small sets that could be built for other special programs. I hope you will be °peak able to assist us. Robert E. De Yoe Television Coordinator A food processor buys Marquette U. a thousand viewers for just 38c on KCR6 -TV. Milwaukee

(Sure we'll tell you who.,) OLD HAT In 1944, Ted Bergmann, now president of Parkson Adv., New York, and Harry Algus, now director of public relations for National Telefilm Assoc., New York, were fellow officers, serving in Paris with the public relations section of Supreme Headquarters, Al- lied Expeditionary Forces (SHAEF). Mr. Bergmann borrowed an officer's cap from Mr. Aigus and for reasons now vague forgot to return it. Last week, Mr. Bergmann was rummaging through some of his war mementos at Rapids his home in Manhasset, L. L, and Channel 9 - Cedar - Waterloo-, Iowa found the cap bearing Mr. Aigus' ABC-TV for Eastern Iowa name. He turned the cap over to Wil- The Cedar Rapids Gazette Station liam Koblenzer, a Manhasset neighbor and an executive at NTA, who for- 'Based on November ARB Telephone Coincidental Survey. warded it to a puzzled but apprecia- tive Mr. Aigus.

Page 22 December 23, 1957 BROADCASTING Here's a simple, practical, down-to-earth way to double a a DOUBLE or NOTHING bottling company's sales (or better) in 30 days, regardless of the weather, competition or price. It's the SILVER offer to STATIONS DOLLAR MAN PROGRAM ... now being made available through radio and television stations and agencies to and to AGENCIES local bottlers ... and other distributors of home ice -box products.

It's an unrehearsed, spontaneous, "continuous commercial" show, guaranteed to make its sponsor the top -selling bott- how to DOUBLE a bottler's home ler in his area, through a virtually certain top -listenership program, with sure response. It's exclusive . . . and you business i n 30 days .. . pay us nothing if we don't increase your home refrigerator business by as much as 100% in the first 30 days. with a money back guarantee! Also wonderful for frozen foods, juices ... any product that stays in home refrigerator or freezer, the most valuable storage space of all.

IN HARRISONBURG, VIRGINIA, Hamilton Shea of WSVA -TV: "Tremendous success ... draws an average of 3,000 cards a week, with a peak week of 6,000 cards." IN TULSA, OKLAHOMA, over two years ago the mil- The lionth case of Pepsi -Cola rolled out of the plant of Ronald Capps. Then Ronald was using the Silver Dollar Man and Silver Dollar Man nearly three years later he is still leaning on this program to maintain his high sales volume ... what better recommendation could we give? IN COLUMBIA, TENNESSEE, Program Dr. Pepper Bottler finds the Silver Dollar Man program has stimulating effect on sales throughout his territory according to Co -owner Harry Cook. IN COLUMBIA, guarantees results! SOUTH CAROLINA, "Canada Dry sales for September 1954 were increased 290% over sales for the same month during the previous year."

Not only do you get exclusive rights to the SILVER DOL- LAR MAN program ... the creators guarantee that it exclusive in your area . . . can't even be imitated. The courts have upheld the copyright and other protection it enjoys. This is important ... protected against imitation! because others will want to imitate this amazingly successful program.

DOUBLES home SALES Simple and easy: you buy the rights to the show ... we produce it for you and guarantee it ... we offer exclusive of any volume product . . . merchandising service to get it started in your area, on your station. We know it never fails. That's why we offer or BETTER, regardless of this iron -clad guarantee. weather, competition, price! FOR FULL DETAILS, WRITE OR WIRE:

R. A. (Bob) Perrott

Brunswick, Georgia IN PUBLIC INTEREST

Women Broadcasters to Aid AHA AIMS the answer The organization of the Heart Committee of Women Broadcasters, with NBC personality Arlene Francis serving as national . chairman, was announced last week by the to the bullseye .. American Heart Assn. Approximately 1,500 women broadcasters are expected to aid the committee in "an intensified nationwide program to inform homemakers about the heart and its disorders." e AIMS (Association of Inde- Committee members include Josey Barnes, pendent Metropolitan Stations) KTVT (TV) Salt Lake City; Connie Cook, i -TV Omaha; Doris offers a made to order list of WOW -AM Corwith, NBC; Jane Dalton, WSPA Spartanburg, stations ready to deliver maxi - , S. C.; Anne Duke, WDBL Springfield, O mum audience in 21 different Tenn.; Pat Gay, KLZ Denver; Anne Hayes, 1- cities. KCMO Kansas City; Alice Heinecke, OLITA SESAC; Mary Hickox, KFI Los Angeles; AIMS the most active group Charlotte Moton Hubbard, WTOP -TV in the Broadcasting Industry Washington, D. C.; Marjorie King, KNBC through periodic meetings and fact loaded monthly newsletters San Francisco; Elizabeth Leonard, KING from all members, can supply you with most of the answers to your Seattle; Paula Lohmann, WMBD Peoria, Ill.; Ruth Lyons, WLW Vera broadcast advertising problems. When you buy ... BUY AIMS the Cincinnati; Massey, WDSU -TV New Orleans; Mary perfect station list for every campaign. Margaret McBride, NBC; Edythe Fern Mel- rose, WXYZ Detroit; Betty L. Merrit, WAGA Atlanta; Louise Morgan, WNAC- You can expect the leading independent AM-TV Boston; Vi Stokesberry, WCKR Miami; Marian Young Taylor, WOR New to be the best buy on the market . . . York; Judith Waller, NBC, and Gladys Webster, WCAU Philadelphia.

CITY STATION REPRESENTATIVE CHRISTMAS TOYS WOOD -AM -TV Baton Rouge, La. WIBR The Walker Co. Grand Rapids and WJIM Lansing (both Michigan) took párt in "toys for tots" pro- Buffalo, N. Y. WBNY Jack Masla and Co., Inc. grams. The former made use of a 50- enter- West Coast-Lee F. O'Connell Co. tainer telethon while the latter held a family Dallas, Tex. KIXL H -R Representatives, Inc. "record hop." With the help of local Marine Southwest-Clarke Brown Co. reservists, both projects resulted in a multi- Des Moines, Iowa K5O John E. Pearson Co. tude of toys donated for needy children. Evanston, III. WNMP Evansville, Ind. WIKY John E. Pearson Co. CHRISTMAS JOBS WBAL Baltimore's Houston 1, Tex. KNUZ Forjoe & Co., Inc. Molly Martin was commended by the Mary- Southern -Clarke & Brown Co. land Dept. of Employment Security for pub- licizing on her daily show announcements Indianapolis 22, Ind. WXLW John E. Pearson Co. by the department on available Christmas WJXN Grant Webb & Co. Jackson, Miss. season jobs. Within three days after she Little Rock, Ark. KVLC Richard O'Connell Inc. interviewed a department representative on Midwest -Radio -TV Representatives, Inc. the morning show, the department reported, Southern & Denver -Clarke Brown Co. 53 persons called to inquire about jobs and Associates, Inc. West Coast-Tracy Moore & an average of seven have called every day Louisville 2, Ky. WKYW Burn -Smith Co., Inc. since then. Regional -Kentucky Radio Sales Omaha, Neb. KOWH Adam Young, Inc. WBC BACKS UNICEF Westinghouse San Antonio, Tex. KITE Avery -Knodel, Inc. Broadcasting Co. tv stations promoted the Seattle, Wash. KOL The Bolling Co., Inc. sale of UNICEF (United Nations Children's Fund) Christmas cards by showing a five - Spokane, Wash. KLYK Orant Webb & Co. minute film made for this purpose by Bil Stockton, Calif. KSTN George P. Hollingbery Co. Baird and adding their own plea that the Syracuse, N. Y. WOLF The Walker Co. public help UNICEF bring nourishment and Tulsa, Okla. KFMJ Jack Mesta & Co., Inc. medical care to destitute children through- West Springfield, Mass. WTXL The Walker Co. out the world. Each station also arranged for distribution of brochures and took care of Wichita, Kan. KWBB George P. Hollingbery Co. Southern -Clarke Brown Co. inquiries in its area. Worcester, Moss. WNEB The Bolling Co., Inc. BETTER BUSINESS WDGY Minneap- olis, via its new series, The Better Business Bureau Reporter, informs listeners of fraud- ulent business practices in the area. Ma- terial is gathered from Better Business Bu- reau case histories and from listeners, who are encouraged to report violations known to them. Page 24 December 23, 1957 BROADCASTING SS BROADCASTIN THE BUSINESS WEEKLY OF TELEVISION ANO RAGDIO OUR RESPECTS to Benjamin Harris Wells

the key station in RADIO-TV are "essential" to the full marketing concept of "total selling" at the Seven -Up Co., St. Louis, simply because they "reach the buying public as no other media can," according to Ben Wells, vice president and director of sales and MICHIGAN'S* advertising. "Total selling is a way of putting the marketing concept to work," he explains. MIGHTY MIDDLE To dramatize this theory Mr. Wells travels over 75,000 miles each year, equipped with such props as Indian headdress and totem pole, for upward of 100 speaking MARKET engagements. "Total selling is jet -propulsion," he adds, with everybody, including the field salesman, urged to get into the marketing act. with a 24 hour schedule and Development of this modus operandi at Seven -Up owes a good deal of its sparkle to the personal effervescence of Ben H. Wells, who is responsible for supervising the firm's present $5.5 million advertising program. Nearly half of the regular expenditures go into network and spot tv, plus another $300,000 for the current November- December "Seven -Up Airlift" campaign on network radio and television. A $6 million budget is under study for 1958. In his presentation ( "How to Gear Advertising to Total Marketing "), Mr. Wells removes "sacred effigies" (name plaques for the research, sales, advertising, sales promotion managers) from the totem pole and arranges them in a crescent on a table ( "quite different from having the idea hatched at the top of the totem pole and passed, full -blown and immutable, to lower heads "). Then he substitutes cards, replacing the totem pole concept with "total selling" ( "Plan It Together, Get Everybody in the Act, Help Everybody Sell "). Mr. Wells abandoned a promising teaching career when he joined Seven -Up 19 has over twice the number of years ago. Born Benjamin Harris Wells in Saginaw, Mich. (June 11, 1906), the listeners than all other stations son of a dentist, he sold advertising space, magazines, automobile accessories and men's wear house combined in -to -house and retail in his undergraduate days at the U. of Indiana (1922-25). He also edited the college yearbook and wrote a daily student news- (March-April, 1957 -C. E. Hooper, Inc.) paper advice -to -the- lovelorn column. He majored in English at the U. of Michigan, also taking a year of law, and received an A.B. in 1929 and masters' degree in 1931. Mr. Wells taught English at John Burroughs School, St. Louis County, from 1929 to 1931, served as a teacher at the U. of Michigan's School of Education for two years and resumed at John Burroughs in 1933. He gave up teaching to join Seven -Up in 1938, traveling as sales contact representative for franchised bottlers and writing advertising copy under the late C. L. Grigg, president- founder. Suc- cessively he became sales promotion manager, sales manager, vice president for sales and advertising and finally (in 1951) vice president and director of sales and advertising. During this span, Mr. Wells helped build Seven -Up's field sales organization through his sales promotion efforts. Today, there are 7,500 Seven -Up "sales makers" in 500 franchised bottling operations, also active locally in broadcast media. contact Venard, Aleading soft -drink manufacturer, Seven -Up's reliance on broadcast media can Rintoul & McConnell, Inc. be gleaned from its properties: alternate weeks of ABC-TV's Zorro; participations on CBS Radio's Amos 'n' Andy and NBC's Pepper Youngs Family, Woman in My House and One Man's Family, plus spots on ABC -TV's American Bandstand and Sugarfoot and NBC -TV's Tonight and Wagon Train. (Local bottlers buy radio spots in individual markets.) Out of Seven -Up's regular 1957 $5.5 million budget, an estimated $2.5 million was in tv, primarily spot (Zorro is relatively new property). 17 Central Mich- For several seasons Seven -Up enjoyed substantial success with the syndicated igan counties with Soldiers of Fortune package on a spat basis, but started dropping its 140 markets 51,696,356,000 last summer when it found the opportunity to get into network television for the spendable income. first time (with Zorro). Mr. Wells makes plain this was no reflection on spot tv and that Soldier did a good job for the company. Mr. Wells, who bowed out as a director of the Assn. of National Advertisers at its recent convention [LEAD STORY, Nov. 4], feels the "Frey Report" on agency services and compensation methods will have "profound implications and value for use by advertisers and agencies in improving their working relationships." Aside from the ANA, he also is past regional director and education chairman of National Sales Executives, former member of the Adv. Club of St. Louis' board of governors, past board member of the Sales Executives Assn. of St. Louis and is active in Community Chest and other civic and education activities. He belongs to the Phi Beta Kappa and Sigma Chi fraternities. Mr. Wells married the former Katherine Gladney (June 17, 1938) and they 17, and Ben 14. 71 have two children, Katherine Graves, Gladney, Mr. Wells lists figure skating, deep breathing, shallow diving, and downhill skiing as his hobbies. Page 26 December 23, 1957 BROADCASTING o

FROM THE SANTA WHO Delivers The Pro idence Market

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BROADCASTING December 23, 1957 Page 27 RCA ANNOUNCES A

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Combines the Picture Quality of Live Presentations with the Storage and Rerun Benefits of Film

Immediate Playback Built -in Erase Head No processing involved. Rerun immediately. Use Built -in head completely erases tape prior to as often as desired. Store program material for recording. It is de- energized in playback. use at any time. Air Lubricated Tape Guides Sound Monitoring and Dubbing New design tape guides precisely control the tape Sound monitor head provides simultaneous play- path. Air lubricated and virtually frictionless, they back during recording. Separate sound erase head permit control of lateral positioning without dis- permits dubbing and re- recording without disturb- tortion of tape edge. ing picture information. Handles Color and Monochrome Operating Convenience Records and reproduces all standard video signals,

color or monochrome, with equal . . . Special operative instructions can be recorded facility Available also for monochrome only. The ability along with picture information, thanks to inde- of the RCA Video Tape Recorder to handle both pendent cue A channel. tape footage indicator color and monochrome program material with provides precise cueing reference. Both local and excellent results makes it a useful facility for remote controls are included. television stations.

Orders are being accepted now. You can get the whole story from your RCA Representative. Or write for descriptive literature. In Canada: RCA VICTOR Company Limited, Montreal

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Close -up of RCA Video Tape Recorder as viewed by Thomas ú..v.`a,""..-.. _ : : E. Howard, Vice -President, aa WBTV and E. C. Tracy, wda. .s..i.`-r`- Mana- iu . , . r :101M "x, rl. . - r..u. ger, RCA Broadcast and Tele- _-.r, -. .a.,.. r _ . vision Equipment. ° a ::a- Fs T-i ,.=' ,a.. .'Y. a+v. a_ y SOUND AND PICTURE TRACKS raw liL "0ea^t .ii gil.nói. i>a ii- um. .. I ON VIDEO TAPE ... .42 amen %Awe; This is a magnified view - ' .r.: -m_ --.'_ .r_. -.-z . ...- . of o small piece of .` . ._a x.s...r. - : s` = (2/X) : , -may c.. -=_s...... _ -.ri.. .a ,. , _ recorded 2 -inch video tape. . -, '.ç :.aal .,. . It has been to make . a4 treated ..a .r.. +.m recorded tracks visible. y.--_;_s_ -_.zu. - the ' .._.s +.c Jun :. -*vans*, a..a acle,.. r Picture information is recorded . : in transverse lines. Program , sound is recorded longitudi- `_c nally along the left edge. '. 1 .: ui. 3 ji. s--t. :-. -aae YYC ..:.Y vl=.'1Y -vu3Y iK._z Servo control and cue infor- Ls'+o .Jl. ..f...- ,..._.... ,.,,, . mation are recorded longi- ...°"._..o.,." . ..._..... m_. ..:.x,..._,_- _.__ _-_ _ .- - tudinally along the right edge. PICK YOUR SPOT

AMONG THE STARS IN WASHINGTON! During the prime "AA" nighttime hours, when the such as "The Dinah Shore Show" and "The Gisele stars shine brightest, WRC-TV averages a 48 % great- MacKenzie Show." Or go Western with a fast- action er share of audience* than any other station in the show like "The Restless Gun." Or use comedy to Capital! And if you call pronto, WRC -TV will arrange gladden the hearts of your stubbornest prospects. ten -, twenty -, or the new thirty -second spots in this Pick your spot before or after shows like "The prime evening time adjacent to the greatest stars George Gobel Show," "Groucho Marx -You Bet Your and shows in television. Life" and "The Life of Riley." A choice few of these

If you figure lovely ladies attract the customers, spots among the stars are available now. Call WRC - set your sights on availabilities flanking programs TV or your nearest NBC Spot Sales representative.

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* ARB- Washington, D. C., Metropolitan Area Repot - October 1957. WASHINGTON, D. WRC C.

Page 30 December 23, 1957 BROADCASTING f - -' BROADCASTING THE aUSINESSWEEKLY OF TELEVISION AND RADIO

Vol. 53, No. 26 DECEMBER 23, 1957 FOUR-YEAR TV RENEWAL FOR ASCAP? But proposals still must clear ASCAP board and broadcasters Broadcasters want, but can't get, protection from lawsuits

The ticklish job of negotiating new The broadcasters' local contract commit- committee wanted was a statement by ASCAP music performance licenses for tele- tee, headed by Irving Rosenhaus of WATV ASCAP that it was entering into the con- vision appeared late last week to be getting (TV) Newark, N. J., and network authori- tract legally and without pressure, so that closer to the end. ties have been negotiating separately with pressure and antitrust violations might not ASCAP, the three tv networks and a ASCAP. All three networks were reported be alleged in future suits. majority of the 15 -man committee negoti- to be inclined to go along with extension of Broadcasters have in mind especially the ating for local contracts were all reported present network contracts, while the latest suit filed more than four years ago -and in tentative agreement on renewal of the known vote among local- contract commit- still pending -in which a group of song- current contracts for four years. Plans were teemen was said to favor extension of the writers, all of them ASCAP members, are afoot in the local-contract committee to local contracts by 12 to 2, one member not seeking to divorce Broadcast Music Inc. poll -possibly today (Monday), by letter- voting. The 15th vote subsequently came in from its broadcast ownership, dissolve the approximately 250 stations underwriting but its nature was not learned immediately. NARTB and collect $150 million in the committee's work. There were indications late Thursday that damages. ASCAP representatives were said to have some switches might yet occur, however. It is the view of some opponents that started the wheels turning by indicating, Chairman Rosenhaus and former Judge since a voluntary agreement presumably will after months of intermittent sessions with the Simon H. Rifkind, counsel to the committee, not give such protection, the better course is broadcast groups, that they were willing to talked with committeemen by conference to let the courts fix the fees -a procedure relay to the ASCAP board of directors a call last Wednesday. First vote was 8 in available under a 1950 agreement to the con- proposal that current licenses be extended. favor of extending current contracts, 4 op- sent decree ASCAP signed in the early But the ASCAP committeemen also stipu- posed and 2 "passing." Later it became 9 1940's. lated, it was understood, that they would go to 5 and when the non -voting member's At one point in the negotiations, it was along with such a deal only if the networks choice came in, the count stood 10 to 5. understood, there were proposals for a long- and at least 85% of the stations accepted Later the "ayes" raised to 12 and the "nays" term new contract of, say, 10 years. But the it. dropped to 2. consent decree limits contracts to five years, Current tv licenses expire Dec. 31. Pro- Chief opposition to the plan throughout and four years was finally decided upon. viding for blanket use of ASCAP music, most of the discussion of the past few days, A voluntary agreement between broad- they call for stations to pay 2.05% of time it was understood, was directed not so much casters and ASCAP, merely extending the sales involving ASCAP music, plus a sus- at the terms involved but at the lack of any present agreements, would not have to be taining fee equal to the stations' highest sort of guarantee on ASCAP's part that the submitted for court approval. But some corn - quarter -hour card rate per month. Net- broadcasters would not be subjected to mitteemen feel any deal should be sub- works pay 2.5% of time sales and their further lawsuits by ASCAP songwriters. mitted to the courts anyway, as a legal deter- sustaining fee is 110% of the highest half - Actually, since one can hardly "guaran- rent to further songwriter suits. hour rate per month. tee" against lawsuits in any field, what the Among those favoring extension of pres-

NEGOTIATORS FOR THE INDUSTRY

r 7.) ......

Irving Rosenhaus Charles Britt Roger W. Clipp Sam Cook Digges F. E. Fitzsimonds t'aElisha Goldfarb Nathan Lord WATV (TV) Newark WLOS -TV Asheville WFIL -TV Philadelphia WCBS -TV New York N. Dak. Broadcasting RKO Teleradio WAVE -TV Lo.iisville

Dwight Martin John McCoy John T. Murphy Hamilton Shea Edward G. Thorns Lloyd E. Yoder WAFB -TV Baton Rouge Storer Broadcasting WGAL -TV Lancaster Crosley Broadcasting WSVA -TV Harrisonburg WKJG -TV Fort Wayne WRCV -TV Philadelphia ABC -TV's Omar Elder, also on the committee, was not available for BROADCASTING'S photographer.

BROADCASTING December 23, 1957 Page 31 ASCAP TV PACT CONTINUED

ent terms there was a fear that going to court music on the networks, BMI rates might be offers the choice of a blanket contract based would be a calculated risk, because the felt to be too high. BMI contracts expire on 2.25% of station receipts (minus com- courts conceivably might be swayed by March 11, 1959, and some sources fear mission) or a per piece arrangement. An all - ASCAP to increase the fees. a movement might develop to reduce BMI industry radio committee to negotiate with One argument of this group is that some rates and that the result might be a reduc- ASCAP is to be proposed at the NARTB an- 85% of the music on network tv at night tion in income endangering BMI's relations nual convention in Los Angeles. April 27- is licensed by ASCAP, although payment to with writers and indeed its very existence. May 1, following the pattern of tv negotia- ASCAP is only 2 -to -1 over payment to BMI, CBS explained the contract renewal pro- tions at the 1957 convention. NARTB Ra- and accordingly a court might be persuaded posal to its affiliates in a closed circuit last dio Vice President John F. Meagher will re- to increase ASCAP's ratio. Tuesday. port to the NARTB Radio Board when it On the other hand there was some feeling The ASCAP contract with radio net- meets in Phoenix Jan. 23 and will describe that in view of the preponderance of ASCAP works and station expires Dec. 31, 1958. It ASCAP developments.

ADVERTISERS & AGENCIES ARB SET TO BRING IN INSTANT RATINGS Arbitron's target dates: 7 cities in January, all U.S. within year

Instantaneous ratings, electronically flash- The markets currently being equipped for the national sample and hopes to increase ing tune -in data on network programs, will the seven -city service are New York, Chi- that figure. The sample for the national be operating in seven cities by the end of cago, Philadelphia, Detroit, Cleveland, Balti- service already has been drawn, he reported. January 1958 and across the country before more and Washington. From these, reports Mr. Seiler made clear that ARB has no Jan. 1, 1959. will be fed into New York for "instant rat- outside financing on the project. He esti- With those disclosures, American Re- ings" on competing network programs. Mr. mated that the investment in Arbitron in search Bureau last week unveiled its "Arbi- Seiler said that in selecting them ARB took New York, Los Angeles, Chicage and the tron" [ADVERTISERS & AGENCIES, Dec. 9] the list of 23 cities where all three networks seven -city service would come to about before an advertiser, agency and network au- compete and from this list chose the seven $750,000. dience in New York. According to ARB where ratings conformed most nearly to the The equipment was designed and manu- Director James W. Seiler, service in New ratings from the full 23 -city group. The factured for ARB by Taller & Cooper Div., York itself will start Jan. 1. He added that correlation between ratings in the seven American Electronics. Board Chairman P. the achievement of nationwide operation cities and those for the entire group was W. Zonne of American Electronics and probably will come "well before" the end 99 %, he said, adding that the ratings for Engineering Vice President Michael Platz- of 1958. the seven would be representative of those man of Taller & Cooper were on hand at The Arbitron system is based on devices for all 23. the unveiling for newsmen, held Wednesday. placed in sets in sample homes. These are Local service also will be started in about linked by telephone line to a central office six weeks in Chicago and Los Angeles, he The demonstration was conducted with and provide reports at 90- second intervals as reported. only about a dozen homes reporting, but to what channels they are tuned to, or officials explained that the number of homes whether they are off. In the central office Many Want Their Own would grow rapidly as the telephone com- these reports are computed by electronic The ARB chief said he has received offers pany's balancing of lines proceeded. Ap- machines and are recorded both on paper from a number of prospective clients but proximately 200 homes already have been hooked and (in lights) on a large display board which that he does not want to accept firm orders up, they reported. shows how a station's tune -in changes min- until the New York service is actually in The Transponders in the home sets are ute by minute. A client sitting in the board full operation. He also reported that agen- triggered every 90 seconds by a tone trans- room can watch his program and at the same cies, advertisers and networks have ex- mitted from the operations center. In an- time see how each part of it fares in terms pressed interest in having Arbitron boards swer, each sends back another tone which of ratings. installed in their own offices and that ARB tells whether or not the set is on and, if on, Mr. Seiler said tentative rates for station expects to go into this field, probably on a the channel to which it is tuned. Each Tran- subscribers in New York range from $850 rental basis. The boards, which cost around sponder uses a different tone, so that it is to $2,700 per month for complete daily re- $5,000, can be fed by the same equipment possible to spot quickly the source of trouble ports, the charge depending primarily on the that operates the board at ARB headquar- if any develops. station's rate card. He said ARB's current ters. The signals come via the 12 telephone agency clients would get the Arbitron re- ARB will have devices -called Trans- lines to a unit which identifies and counts ports as part of their regular service for a ponders-in 300 homes in the New York them. Then they feed to another unit which month or so and then would be offered Ar- area. Mr. Seiler acknowledged that this is by totals them and passes them into a machine bitron on their choice of a weekly or month- no means the first system involving wired which prints the findings on a continuous ly basis. He estimated that the seven -city homes, but pointed out that where the others roll of paper. This shows the number of service would cost networks around $6,000 were wired directly to the central office, Ar- homes tuned to each of the seven New a month. bitron brings all 300 in on only 12 lines. The York channels, the number tuned to stations He acknowledged that the New York line cost for 300 homes, he said, comes to outside New York, and, as a check on op- charge for stations is higher than that of any about $3,900 a month, as against $35,000 to erations, the number of homes reporting. It other rating service but pointed out that no $40,000 a month if each home were wired also shows the time of each rating. service is providing ratings at 90- second indirectly to the ARB center. Every 15 minutes the Arbitron staff will tervals every day of the month. One New The 300 homes were chosen by the most transfer the printed ratings to daily rating York station, he noted, charges $2,300 -al- accurate statistical method possible, Mr. sheets which list the program and rating Seiler most as much as the highest monthly fee for asserted. He estimated that a rating for every telecast on every station, day and of 10 would come Arbitron -for a single spot announcement. within 1% of the actual night. These reports will be sent to clients He expressed hope that the eventual national tune -in for the entire New York area. by messenger the following morning. Month- service could be priced equal to or less than He said the seven -city service would have ly rating reports also will be issued; they the recently raised charges for the A. C. slightly more than 600 wired homes and will summarize the individual ratings, giv- Nielsen Co. tv service. that ARB is "shooting for" 1,200 homes for ing the average for the month and showing Page 32 December 23, 1957 BROADCASTING ARBITRON BOARD shows ratings as they happen. Each light bulb represents two sample homes. In demonstration at left, 25 bulbs (50 homes) are lit for each station. Total sample is 300. Hence rating for each station is 16.66 (percentage of total sample homes tuned to each).

share of audience for each program. Clients wanting immediate ratings can get them by telephone after the show, or can watch them personally on the Arbitron auto -board. Mr. Seiler said development of Arbitron certainly does not mean ARB will de-emphasize the use of diaries in getting ratings. In markets where ratings are needed fast and often, he said, the Arbitron is the most practical solution. But in markets where this need is not urgent, he added, ARB will continue to use the diary method. "In a sense," he said, "ARB was just the catalyst in [Arbitron's] development. With tv costs going higher, advertisers and stations alike have been demanding some form of research for major markets that would give them a quicker reflection of viewer reaction to their programs. Arbitron is the answer -the ultimate in fast and accurate research reporting." In answer to a question, Mr. Seiler said Arbitron could be adapted to radio but that the job would be "tough and expensive." ARBITRON PRINTER records exact ratings can err by several tenths of one rating point He said ARB is "working on that now," but every 90 seconds, is device which research- because each light bulb is two homes in- doesn't yet know whether a radio version ers will use more than Arbitron board. stead of one, is lit when one home tunes would be practical economically. Board shows ratings instantaneously, but program, hence can slightly inflate rating.

BROADCASTING December 23, 1957 Page 33 ADVERTISERS & AGENCIES CONTINUED

& Bowles, New York, to Burke, Dowling, KUDNER LOSES BUICK, $23 MILLION Adams, New York. Agency reshuffle, retirement plans of President Ellis follow The day after Buick's decision, Mr. Ellis announced a realignment of Kudner's execu- History's biggest account loss ends 22 -year association tive staff and on Wednesday revealed his own plans to retire and sell his interest in In what is believed to be the largest Kudner last August when, during the tele- the agency. Mr. Ellis, 64, reported he plans account loss in history, the Buick Division cast of the heavyweight championship bout to complete the sale next month under an of General Motors Corp., Flint, Mich., last between Floyd Patterson and Tommy (Hur- agreement restricting his sales negotiations week announced the termination of its 22- ricane) Jackson, an announcer injected a to other executives of the agency. Mr. Ellis year association with Kudner Adv., New commercial for Buick the instant the bout stressed, however, that he has not decided York, touching off a chain of events that was stopped and before Floyd Patterson was when he will retire and indicated his de- included the projected retirement of J. H. S. declared the winner. parture from the agency is not imminent. Ellis, Kudner president, and a realignment At that time, Mr. Ragsdale apologized to He added that he plans to reinvest the proof the executive staff of the agency. the public for "the inept handling and bad ceeds from the sale in timber land he owns The account bills an estimated $23 mil- timing of the commercial." Although Kud- in Virginia, where he will make his home lion, representing about one -third of Kud- ner blamed NBC-TV for the intrusion and when he leaves the agency. ner's overall business. Although reports cir- the network, in turn, blamed the agency, As part of the realignment move, Mr. culated that Buick's defection could deal a Buick reportedly felt that Kudner had to Ellis announced the resignation of Myron P. death blow to Kudner, which has lost other bear responsibility for the fluff. Kirk, senior vice president and director of substantial accounts Mr. Ellis would not comment on the loss radio and television. Mr. Kirk said his resig- in recent years, a of the Buick account. Other officials of the nation "had nothing to do with the Buick spokesman for the agency would not comment directly on the loss," adding that he had offered to resign agency said unoffi- development. One spokesman said that "no a year ago, at which time he sold his 10% cially that its person- one likes to lose an account, especially one interest in the company. At that time, Mr. nel "is not com- like Buick, but we all feel that now we must Kirk continued, his resignation was not ac- pletely dispirited" work harder than ever to land new busi- cepted. It was understood Mr. Kirk's reasons and expressed con- ness." for wanting to leave Kudner were connected fidence that the with his growing interest for the past several would Advertising industry leaders could not re- agency call a larger account that has been dropped. years in the Broadway theatrical field, to "bounce back, as we The loss overshadows by far those of which he wants to devote more time. have done in the D'Arcy Adv., which lost approximately $15 Top -level changes announced by Mr. Ellis past." million in annual billings in the transfer of cover the election of Paul E. Newman, gen- In its announce- MR. FLUB the Coca -Cola Bottling Co. account to Mc- eral director of the art department and ment, Buick made no mention of a successor Cann- Erickson two years ago, and of Foote, senior vice president, and C. M. Rohra- to Kudner but noted the company has "sev- & Belding which surrendered the esti- baugh, vice president, secretary and director eral agencies in mind." The development Cone mated $10 million American Tobacco Co. of account management, as executive vice precipitated a current of speculation and (Lucky Strike) account to BBDO in 1948. presidents, and of Donald Gibbs, a board rumor as to the reasons for Buick's dis- member, as a vice president. Mr. Gibbs was enchantment with Kudner after 22 years The deflection of Buick comes on top of named to handle temporarily the duties re- and about the agencies said to have the the loss by Kudner of the substantial Texaco linquished by Mr. Kirk. account early in 1957 to Cunningham & inside track as possible successors (see fac- and vice Walsh (estimated billing: $5 million). But Mr. Newman J. W. Millard, ing page). were a Kudner spokesman said part of this loss president and account manager, elected Buick's decision, announced Monday by to the executive committee, of which Mr. E. T. Ragsdale, general manager of the was recouped during 1957 through the agency's acquisition of the General Tele- Rohrabaugh becomes chairman. Other mem- division and a General Motors vice presi- bers of committee, which as- phone Corp. account (estimated billing: $2 the executive dent, was followed on Tuesday by news sumes all managerial responsibility for the of Kudner's reorganization plans and on million) and the Clipper Cargo Div., Pan American World Airways (estimated bill- agency, are Mr. Ellis, Charles R. Hook Jr., Wednesday by Mr. Ellis' announcement that Vincent F. Aiello and William J. Griffin Jr. he plans to sell out and retire. Although the ing: $750,000). There was no indication announcements from Kudner did not tie the that Kudner would lose other General developments there with the loss of the Motors accounts. It handles the advertising Client, Agency Growth Buick account, there is little doubt that the for the Frigidaire Div., the GMC Truck & Causes Breakups -Bolte reorganization plans within the agency are Coach Div. and the institutional advertis- traceable to the decision of the automobile ing for the parent company, General Motors What causes breakups in long -term manufacturer. Corp. Its other larger accounts are National agency- client relationships? It's the unparalleled and unprecedented Mr. Ragsdale's brief announcement said Distillers Corp. and Goodyear Tire & Rub- ber Co. An agency spokesman said the growth of companies and coincidentally of the move is being made with "extreme the agencies, accord- regret," and added: "Kudner has handled Buick loss is not likely to affect any of the other GM business since, he ing to Benton & Buick for 22 years in a manner said, the the account Bowles Executive that has brought credit both to the agency various GM divisions operate autonomously, with separate advertising departments. Vice President and ourselves. But I feel it is now in the Brown Bolte. best interest of both parties that Buick seek During the past year, Buick sponsored the Patrice Munsel Show on ABC -TV and Wells Mr. Bolte spoke advertising elsewhere." Tuesday before the No definite termination date with Kudner Fargo on NBC -TV, both on alternate weeks, and spent a limited budget in spot radio. Radio & Television has been set. An agency spokesman said this Executives Society's means Kudner will continue to receive bill- Despite the loss of Buick, there are no timebuying and sel- ing on the account for the remainder of the immediate signs that Kudner is thinking in ling seminar in New 1958 auto model year, running to October. terms of a substantial reduction of its staff, York. His opinion Though no reason was given for the according to a spokesman. He pointed out on advertiser -agency move, it is known that one source of irrita- the account "is going to be in the shop until MR. BOLTE severances came tion to Buick has been that it lost third the fall." after his formal speech (subject: "Why place in auto sales in 1957 to Plymouth Earlier this year, another automotive ac- Clients May Seem Peculiar ") and during a (Ford and Chevrolet are rated No. 1 and count, Studebaker -Packard, shifted its ap- question- answer session. 2). Friction also arose between Buick and proximate $8 million business from Benton The speaker pointed out that today the Page 34 December 23, 1957 BROADCASTING cy can work most effectively for its clients. If flow is $23 MILLION QUESTION: WHO GETS BIIICK? this ... stopped in either direction, I believe the function of the timebuyer is The $20- million -plus question along It is known Burnett is interested in impeded and the effectiveness of the agency Madison Avenue last week was: "Who acquiring an automotive account and the is impaired." is going to land the Buick account ?" agency in recent months has been ad- To media representatives-just the re- Almost immediately after Buick an- vertising heavily in Detroit newspapers, verse. Before submitting recommendations, nounced the end of its 22 -year associa- citing its services and facilities. Compton get all the information you can from the tion with Kudner Adv., New York (story, figures in the speculation because E. J. timebuyer or whomever he has designated. opposite page), numerous rumors began Owens, a vice president, was associated A representative trying to sell his medium to crop up. The only official word from with Kudner for 22 years until last sum- without such information "is flying blind." Buick was that the company has "sev- mer and was active many of those years eral agencies in mind." on the Buick account. Benton & Bowles, Those mentioned most frequently as which had considerable automotive ex- Cigarette Patterns heir to the lucrative account, whose perience with the Studebaker -Packard Changing, Says Gruber account until S -P shifted last spring to billing is placed unofficially at $23 mil- most of whom spend Burke Dowling Adams, also is known to Cigarette advertisers, lion, are Leo Burnett Co., Ted Bates & close to two -thirds of their annual ad budgets Co., Benton & Bowles be eager to land a strong automotive and Compton in combined broadcast media, are in the Adv. Spokesmen for these agencies de- account. throes of "a long -term revolution . .. inclined to discuss any presentations they Indications are that Buick will not volving not only marketing patterns but the may have made for the account, but make an immediate announcement since very products themselves," a leading ciga- there are advance reasons why some Kudner will handle the account until rette manufacturer declared last week. be in fall will of these agencies could the run- next and the new agency have Lewis Gruber, president of P. Lorillard ning. had an opportunity to study the account. Co. (Kent, Old Gold, Newport and other tobacco products), in a year-end report, IT'S INSTINCT, BURN Eli TELLS DETROIT predicts "another record year" for 1958 in which the filter and does an agency for an auto does not try to convince How pitch outwardly or mentholated ciga- account? persuade or argue or compete. rette market will Chicago's Leo Burnett Co. has been "It is the kind of advertising that is continue to flourish doing it with full -page advertisements in making selling history today in other at a stepped -up rate. Detroit newspapers. The theme of one fields. Basing his estimates current series is "The Vanishing Ameri- "It has yet to make its impact felt upon on statistics provided can," which asks what has happened to the automotive world. by the U. S. Dept. the man from Missouri. Burnett says "It is thoroughly understood by only of Commerce and auto customers put their heads under the a few. And only a handful can make it the reports of pri- hood less and less and ask fewer questions, work. vate tobacco con- noting, "People are putting their trust in M. their buying instincts rather than in their "They are men who know this simple sultant Harry fact about today's new -car buyer: Wootten, Mr. cerebral sagacity." MR. GRUBER noted that The Burnett copy flows on to column "It's not so much what he thinks as Gruber sales for 1957 are expected three and the clincher in successive how he feels. retail cigarette to the -high of $5 billion. clipped paragraphs: "P. S. One of these days some manu- top record "Advertising is the reason. facturer is going to unleash the power Among the changes wrought by the "rev - "Advertising of a certain, peculiar, of this new, modern selling force for an olution" cited by Mr. Gruber: (1) continu- particular, modern kind. Advertising that automobile. We would like to help him." ing sales decline of non -filter regular size cigarettes which in 1938 represented more than 98% of all cigarette sales and now account for only 37%; (2) decline of non- agency is engaged in more than advertising also stated, expects its media people to be filter king size brands from 1954's 30% in and objective." work for the client and is expected to per- "creative terms of sales to less than 20% today; (3) In his formal talk, Mr. Bolte explained form a "counseling service" to the client's rise in sales of filter brands from less than con- at length the changes in operating marketing effort. Thus, demands and procedures 1% in 1951 to about 40% six years later; within a company which modify a ditions have changed. firm's (4) growth of the metholated cigarettes from Nevertheless, he declared, actually not advertising objective. His advice: less than 4% (1955) to an estimated 7 %; too many of the top national advertisers are To timebuyers -Help both clients and (5) increase in the number of cigarette "unhappy" nor considering a change of media representatives by obtaining all in- brands packaged in hard-pack -flip -top- boxes: agency. He said that B &B, in looking into formation "that will have any significant only 5% of all brands used this package in these situations, finds that most advertisers effect upon the client's advertising strategy." 1956; some 13 brands representing 15% of find it "better to resolve" problems with Sources, he said, are account executives all cigarettes made now feature this new their own agencies than to go through the within the agency and agency management. package. "agony of an agency change." Give media representatives who call every Mr. Bolte observed that many agency bit of information that does not violate a According to Mr. Gruber, whose com- shifts are caused by industry diversification. client's confidence but can help the repre- pany sponsors a number of tv network pro- Thus, new products offered by the client sentatives prepare "the most effective programs (CBS -TV's $64,090 Challenge, NBC - sometimes create a competitive situation or gram or schedule available to achieve the TV's Court of Last Resort, CBS -TV's As- conflict with those products already being client's objectives." If you don't have this signment Foreign Legion -the last to be re- handled by the agency. authority, he counseled, then arrange an placed early in January by Richard Dia- Mr. Bolte answered a query on who at entree for the representative with an execu- mond, Private Detective) and which caused B &B makes the decision "on what media tive at the agency who does. considerable talk in agency circles this year will be used," stating flatly that the "recom- He said, "I look upon our timebuyers as because of Kent's almost fantastic success mendation always is developed by the media the door through which all pertinent infor- [ADVERTISERS & AGENCIES, Sept. 2], 1957 department," though he outlined the various mation is passed to media, so that media may well go down in tobacco history as the steps through which the recommendation may work most effectively-and through year in which "the industry met its greatest must go within the agency before it is final- which all pertinent information passes from setbacks, yet scored its most significant ly approved by the plans group. B &B, he media to agency management -so the agen- gains." BROADCASTING December 23, 1957 Page 35 ADVERTISERS & AGENCIES CONTINUED

ficient information on the amount of work BROWER SUCCEEDS DUFFY AT BBDO required for an effective advertising project and Charles H. Brower, executive vice presi- to a current total of more than $200 million. presents the data clearly to a client, the agency dent and general manager, has been elected During his tenure, Mr. Duffy's largest subsequently can "ask for and secure president of BBDO, New York, succeeding client deal was in 1948 when he acquired adequate compensation for the work." Bernard C. (Ben) Duffy, who becomes vice the $10 million American Tobacco Co. Mr. Hanan said agencies should exam- chairman of the board and vice chairman (Lucky Strike) account. ine their structures, paying attention to of the executive committee, Board Chairman Mr. Duffy became head of media in both the creative and the non -creative col- Bruce Barton announced last week. 1925; vice president and director of media, lateral services the organizations offer. He Mr. Duffy, as vice chairman of the board, market research and merchandising in 1934; recommended that many of the collateral succeeds Alex F. Osborn, a founder of the director in 1938; executive vice president services could be offered by various agencies agency, who remains a director and execu- in 1943, and manager in 1945. on a pooled basis "to retain for yourselves tive committee member. Mr. Duffy, who a Mr. Brower was born in Asbury Park, your creative points of difference and ob- year ago suffered a cerebral hemorrhage N. J., on Nov. 13, 1901. He grew up in tain from others the non -creative supporting that has left him with a partial paralysis, California, but returned east to attend services." continues as a major in- Rutgers U., graduating fluence in client rela- in 1925 with a bachelor BALTIMORE tions and overall direc- of science in English. ANSWERS tion of BBDO accounts. After college he SUITS AGAINST TAX Mr. Brower, a copy- taught at Bound Brook Asks denial of petitions writer and head of the high school in New Jer- agency's creative serv- sey. He tried to get into Tax not illegal, city says ices, has been acting as the agency field for two chief executive officer years before he was The City of Baltimore last week main- since his election as able "to make the tained its new advertising taxes were legally general manager last grade." Meanwhile he enacted in accordance with the taxing pow- April. He was elected worked as an automo- ers of the city and that the ordinances do a vice president in 1940 bile accident claim ad- not violate the free speech provisions of the and an executive vice MR. BROWER MR. DUFFY juster. Constitution. president in 1946. In 1928 he was hired The administration, faced with 14 sep- Mr. Duffy, who joined the agency as a by William Benton as a copywriter at the arate suits, requested the local circuit court copy boy in 1919, was elected president in George Batten Co. just prior to that agency's to deny the petitions for injunction to stay 1946. Since then he has been largely re- merger with Barton, Durstine & Osborn. the Jan. 1, 1958, effective date of the taxes. sponsible for the agency's growth in adver- Mr. Brower is married and has three chil- In answering the circuit court's show tising billing from $50.5 million in 1946 dren. cause order, the city denied allegations raised by the plaintiffs and contended: 1. The taxes do not arbitrarily and un- Florida Citrus Budget Cut corners wherever possible, the commission reasonably select radio -tv, newspapers and Over $1 Million After Freeze asked the agency to try to cancel its $80,000 other media for special taxation. commitment to sponsor the CBS-TV Garry 2. Such media would not be The Florida citrus industry's worst freeze subject to Moore Show during the Florida Citrus Ex- unlawful authority of the mayor and city since 1934 has reduced the crop sharply and position. council. has made it necessary to cut the Florida 3. The ordinances do not impose discrimi- Citrus Commission's advertising budget Rubel, Hanan Address LAA Meet more than $1 million, about a fourth of the natory burdens that would impede or curtail $4- million -plus program. On Better Agency Profit Margins gathering and dissemination of news. If damage turns out as great as now esti- Suggestions on ways an advertising agency 4. Certain segments of business would mated, the commission next week may trim may improve its margin of profit were of- not be placed in unequal competitive posi- still more from the ad budget. Commission fered at a meeting of the League of Adver- tions. funds come from a per -box tax on fruit tising Agencies in New York last week by The constitutional issues were answered moving into commercial channels, so any Ira Rubel, consultant to advertising agen- separately by the city which said: crop calls for in cies, and reduction a parallel cut Mack Hanan, marketing manage- 1. The taxes do not deprive plaintiffs of expenditures. ment consultant. free speech in violation of the 14th Amend- At a meeting last week, following the Mr. Rubel said that in contrast to in- ment to the Constitution and the Maryland freeze of Dec. 12 -13, the commission can- dustrial firms whose margin of profit ranges Declaration of Rights. celed all possible magazine, newspaper and from I6 % -20 %, an advertising agency 2. The ordinances are not discriminatory Sunday supplement schedules, and cut deeply "calls it a good year if its profit margin and arbitrary and do not deprive plaintiffs into the television schedule. The first cuts averages 3 %." Mr. Rubel claimed one of equal protection under federal totaled more than $1.1 million, including reason for the "low profit or state margin" is that laws. $350,000 in national magazines, $330,000 agencies "do not charge enough" for their in newspapers and supplements, $346,000 in services. He recommended that they increase 3. The taxes are not vague, indefinite and without proper tv and more than $85,000 in Canadian and their fees. He also suggested that agencies standards or guides. trade campaigns. keep detailed case histories of individual 4. Unlawful and undue burden has not The promotional budget reduction was campaigns to facilitate and lower the cost been placed on the flow of free commerce based on guesses that some 30% of the re- of securing new business and planning and among the states. maining crop of fruit has been lost. It will outlining new campaigns. 5. The taxation is not beyond the power be two or three weeks before any accurate Mr. Rubel suggested that agencies can use of the mayor and city council. estimates can be made. It is generally agreed the recent study made by Prof. Albert W. The city's answer was directed to suits that the tangerine and Temple orange crops Frey and Prof. Kenneth R. Davis to advan- of A. S. Abell Co.'s WMAR -TV and Sun - were almost a total loss and mid -season and tage. Agencies can stress, he said, that the papers, Hearst's WBAL -AM -TV and News - Valencia oranges were hard hit, with grape- report notes that the 15% commission is a Post and Sunday American, WBMD, fruit probably hurt less than any other ratio of the media advertising costs and is WCAO, WCBM, WFBR, WITH -AM -FM variety. not necessarily a measure of the value of and WJZ -TV, plus the Jewish Times, the In its order to Benton & Bowles to cut agency service. If an agency musters suf- Baltimore Guide, Guide Publications and Page 36 December 23, 1957 BROADCASTING .. covering MOST OF MARYLAND ... and then some

1 Week, Sunday thru Saturday; Aggregate of Quarter -hours 7 A.M.- Midnight Homes Viewing Channel 2

Daytime- before 6:00 P.M. 16,503,700 * Night- time -6:00 -12:00 P.M. 15,542,000 Total, One Week 32,045,700 * *

'Source: Per Broadcast Data, A. C. Nielsen Company, November Definition "Quarter -hour Homes'- Number of homes viewing 1957. Includes total area -"every kind of home -big more than 5 minutes within each quorter -hour from 7:00 A.M. city, small town, farm, etc.... all sample homes are to midnight, Sunday. thru Saturday. contacted in person for sign -up and continued collabora. tion." **Highest for any Baltimore TV station.

RATINGS vs. TOTAL HOMES

"Ratings" are supplied for the Baltimore metropolitan area ONLY whereas "total homes" means all homes beyond, as well as within, the metropolitan area.

Example: Metropolitan Total 7:00 -7:15 P.M. Sunday Area Rating Homes GOLDEN PLAYHOUSE - WMAR -TV 16.3 99,300 Station B 16.4 95,300 Station C 13.7 87,900

7:15 -7:30 P.M. Sunday

GOLDEN PLAYHOUSE -WMAR -TV 16.6 98,400 Station B 16.0 94,900 Station C 14.7 97,200

NOTE: Station with so- called "quarter -hour first" (highest metropolitan rating) may reach fewer homes than station with lower rating.

In Maryland, most people watchlAIMAR TV S U N P A P E R S T E L E V I S I O N B A L T I M O R E, M A R Y L A N D

Telephone Mulberry 5 -5670 TELEVISION AFFILIATE OF THE COLUMBIA BROADCASTING SYSTEM Represemed by THE KAIS AGENCY, Inc., Nett York De1,mt 51. Lour. Son Fronsco. Ch,opo. AdonI. Dallo,. lot Anaeles channel

BROADCASTING December 23, 1957 Page 37 398,500 Home Radios ...164,225 Car Radios 2 Popular Radio Stations at 1 Low Rate!

STATION COVERAGE am4e Rouble Market...

Hone, SUSQUEHANNA forest ùq J_.-- v..en.0 / nnea..n. LACKAWANNA Carbondale ;F.-. W.ymun L. Pnom.

Mayfield lermyn. i Arch batd / I w s0a B/a4"ly

4 ao Olyphant WAYNE Throop

Dunmore WSCR 1.0000 Scranton WBRE and WSCR are t 1000 w day rated NBC affiliates. Either Moo"` 500 w night station is the "buy" in their individual areas ... but, for D.roOI 1320 kc ton I. the National or Regional Mo. $ advertiser they become the

{ only 2- station combination - : - -at one rate WBRE and to consider when planning R offers you the two largest your radio advertising WBRE Wilké .s-Barre markets in Northeastern Pennsyl. reach Pennsylvania's dou vania located in one of America's .. 250 w "L" market. Ashley 11 at Notch eatest concentration of Populations `" ^1340 kc unlimited sales potentialities.

National Represen : . Jackawanna The Headley -Reed Co. LUZERNE

topen kgern e Coun tle,e

ill.11 WILKES- RATE BARRE, PENNSYLVANIA wsCR i',,' national or 2egiona! "--1, PENNSYLVANIA reldvertiderd ... l

Page 38 December 23, 1957 ADVERTISERS & AGENCIES CONTINUED group of 16 merchant -advertisers [AT DEAD- RADIO EXPENDITURES Of these radio homes, 52% have more than LINE, Dec. 16, Nov. 25; ADV. & AGENCIES. one workable set. Dec. 9, 2]. SPURT 14% IN 1957 "The increase in set ownership over the The Advertising Federation of America. last decade is spectacular," Mr. Fellows NARTB issues estimates with its network of 124 advertising clubs. said, "climbing from 59 million to more currently is soliciting its membership for Network gains impressive than 140 million sets, a gain of 137 %. Of to "war chest" to this number, 95 million are in homes, 35 contributions a $50,000 Total radio advertising expenditures rose help the fight against the Baltimore taxes. million in automobiles and over 10 million 14% in 1957 to an alltime high of about The taxes are a 4% levy on all gross sales in public places." $650 million, NARTB estimated Thursday. of time and space plus a 2% tax on the showing that radio This compares with the $571 million of NARTB cited figures gross income of media. two hours a day listening 1956, which in turn was 5% above 1955. homes spend over In addition, AFA has prepared a detailed to one or more home radios. The "tremen- its position guide book, Community Action Plan, to Network radio "improved dous boom" in portables, sparked by devel- to NARTB, alert its membership and other interested strikingly in 1957," according opment of transistors, has made radio "a 15 pre- net- groups to the possible spread of "Balti- with 14 of the top television companion out -of- doors." work radio advertisers back in the medium. moritis" to other cities and to advise what radios totaled 14,332,641 An increase of 20% was estimated for net- Factory sales of procedures can be instituted to combat such sets in the first 49 weeks of 1957, according work radio in 1957. ordinances. to the analysis. Of these 5,156,004 were auto net- The harmful effects of advertising taxes NARTB noted that the four radio receivers. The figures compare with 12,832,- 18 minutes spon- are discussed by Wilbur VanSant, president works had 104 hours, of 515 and 4,553,194 sets, respectively, in the 1957 compared to of VanSant, Dugdale & Co., Baltimore sored time in September same 1956 period. Seventy percent of autos in same month agency prominent in the anti -tax fight, in 89 hours, 17 minutes the and 83% of all new cars were described as MONDAY MEMO (page 97). of 1956, a gain of 16 %. A trend toward having radios, with 59 million adults using greater use of big name stars on live musical their autos daily. programs and well -known personalities on 3,100 am and over Katz Takes Over Again, programs employing the interview technique The roundup shows 500 fm stations on the air, with another was observed along with a return to more Names Bennett, Shugert 148 am and 30 fm under construction. Pend- drama and mystery shows at night. Two key appointments to the executive ing applications include 340 am and 37 fm network trend was credited with staff of Joseph Katz Co., New York-Balti- This stations. to the drive for more night- more agency, were announced last week by adding impetus time listeners. "Independent stations Joseph Katz, board chairman who has re- radio have contributed to this effort with original NC&K Starts New Client Service program ideas included remote pickups Norman, Craig & Kummel, New York, which mirror the life of a city," according is establishing a corporate media planning to the association. It said these have been and analysis department to evaluate for its incorporated into standard program for- clients both present and long range trends mulas which emphasize music, news and in advertising value, it has announced. Don sports. Potter, director of broadcasting media, will During an average day 77 million people be promoted to head the new department listen to radio, the analysis showed. which will include both broadcast and print KATZ BENNETT SHUGERT President Harold E. Fellows said more media evaluation. Meanwhile, Gladys York, than 96% of homes have radios, or 48 timebuyer, has been appointed chief time- sumed the presidential post vacated by John million homes with at least one radio set. buyer of the agency. T. McHugh [AT DEADLINE, Dec. 9]. Harry W. Bennett Jr., executive vice president -account supervisor-administrator of Bryan Houston Inc., becomes senior vice ACTIVITY HOW PEOPLE SPEND THEIR TIME president of the Katz agency. In addition he will be chief administrative officer of the New York office. There were 123,717,000 people in the U. S. over 12 years of age during the week Charles W. Shugert, vice president - Dec. 8 -14. This is how they spent their time: account supervisor of Benton & Bowles, becomes vice president and director of mar- 70.5% (87,220,000) spent 1,933.4 million hours WATCHING TELEVISION keting of the Katz agency. Harry Kullen, 55.7% (68,910,000) spent 932.6 million hours LISTENING TO RADIO with the Katz agency 28 years, continues 81.1% (100,334,000) spent 398.0 million hours READING NEWSPAPERS as executive vice president. 30.6% (37,857,000) spent 176.7 million hours READING MAGAZINES ON Tv Mr. Bennett was one of the founders of 28.3% (35,012,000) spent 450.7t million hours WATCHING MOVIES MOVIES'' the Houston agency and prior to that time 19.4% (23,982,000) spent 94.7 million hours ATTENDING had been director of advertising and sales promotion for Lever Bros. food division as These totals, compiled by Sindlinger & Co., Ridley Park, Pa., and published dispersion well as account supervisor at Compton Ad- exclusively by BROADCASTING each week, are based on a 48- state, random vertising for the Procter & Gamble account. sample of 7,000 interviews (1,000 each day). Sindlinger's monthly "Activity" report, Mr. Shugert was with the marketing and from which these weekly figures are drawn, furnishes comprehensive breakdowns of advertising departments of Shell Oil Co. 26 these and numerous other categories, and shows the duplicated and unduplicated years. audiences between each specific medium. Copyright 1957 Sindlinger & Co. Mr. McHugh joins Keyes, Madden & exception of the "attending Jones, New York, on Jan. 2 as executive All figures are average daily tabulations for the week with are avail- movies" category which Is a cumulative total for the week. Sindlinger tabulations vice president -administration. He also will able within 2 -7 days of the interviewing week. be partner, director and member of the t This figure marks an all-time high in the Sindlinger "watch movies on tv" category. plans board. 105,703,000 Among Katz Co. major accounts are SINDLINGER'S SET COUNT: As of Dec. 1, Sindlinger data shows: (1) American Oil Co. (Amoco), heavy user of people over 12 years of age see tv (85.7% of the people in that age group); network radio and tv, and Pan American (2) 40,908,000 U. S. households with tv; (3) 44,959,000 tv sets in use in U. S. Petroleum Co., serviced through the company's New Orleans office. 23, 1957 Page 39 BROADCASTING December ADVERTISERS & AGENCIES CONTINUED

CASUAL TOUCH IN PONTIAC PITCH supervisor on Pontiac. Steve Bennett, agency producer and film supervisor, was Seeking to elicit "male empathy" from motor -happy youngster -looking for the in charge of turning out the three films. its audience next Sunday, Pontiac Motor gas cap on Mr. Nye's car -begins un- It was understood that production costs Div., General Motors Corp., sponsoring screwing the twin tail lights, climbs un- came to roughly $25,000. the pro football championship game on der the hood to "check out the tempest Pontiac, originally committed .to spon- NBC -TV, has come up with a series of 395 engine . . . with tri -power carbu- sor the entire game, already has managed three game -time announcements which it retion." to sell the third quarter to William Esty hopes will keep the boys at home glued Kidding aside, the commercial scripts Co. for sponsorship by R. J. Reynolds to the set. are crammed full of hard -sell, containing Tobacco Co. Last week, MJ&A was seek- The series of announcements -a two - all the salient points of the 1958 Pontiac's ing an advertiser to pick up the tab for minute spot before kickoff, a one -minute sales platform: size, price, gas economy, the fourth quarter. announcement at the end of the first protection, wheel base, etc. quarter and a two- minute plug at the But the transition from end of the first half-features "the men commercial to program is in the street" of NBC -TV's Steve Allen far from harsh. For ex- Show. According to MacManus, John & ample, one commercial, Adams, Bloomfield Hills, Mich., and New demonstrating a new Pon- York, Pontiac's agency, this is the first tiac feature -a car radio time that Louis Nye, Tom Poston and that becomes a portable Don Knotts have done a commerical when disconnected -closes together. like this: The commercials spoof pride of owner- Big: "See my radio!" ship. For example, "the nervous char- Sound: "... and in a acter" (Knotts) puts his hand on the moment the kickoff of the door handle of Nye's new rangoon -red game of games, the pro and patina -ivory Pontiac "Chieftain," and football championship Nye immediately stops him, wraps the game!" handle tenderly in a handkerchief, then Jack: "Say, the game's opens the door. Knotts is further man- on tv. Let's go in and PONTIAC thinks the best sales pitch on its behalf is by handled by neighbor Poston, also a watch." a Pontiac owner. Here, proud Pontiac possessor Tom Concept for Pontiac owner, who literally yanks the the three Poston and "neighbor" Louis Nye (r) illustrate the ver- commercials was cre- satility of the timid soul out of Nye's car and shoves 1958 station wagon, using nervous friend ated jointly by copy- Don Knotts as the guinea pig to show that the car can him into his new 1958 station wagon. writers Jim Campbell and accommodate both packages and sleeping passengers. It also kids Detroit's "new look" in Dick Maury and Ted Al- Mr. Knotts doesn't seem to like his part, especially that a fourth character, the neighbor's legretti, tv -radio account being slid into the car like a piece of lumber.

PM Names Officers, Directors has purchased a stock interest in Dillon - Masland Buys CBS Radio Drive Cousins & Assoc., which has offices both in New directors and vice presidents were A spring saturation drive on CBS Radio New York and Mexico City and is a repre- elected by Philip Morris Inc. at a board of by C. H. Masland & Sons, Carlisle, Pa., sentative for 18 independent agencies in Lat- directors meeting last Wednesday, according carpet manufacturer, is to be announced in America. Luis G. Dillon, president of to Joseph F. Cullman III, president and today by network Sales Vice President John Dillon-Cousins, was elected a director of the chief executive officer of the company. Karol coincident with his report that the Richards agency, and Eugene I. Harrington, Chandler H. Kibbee, PM's chief financial volume of network business for the last president of Richards, and E. D. Hill, a vice officer, secretary and treasurer, was elected quarter of this year "is running 57% ahead a vice president and director; Robert P. president, were elected to the board of the international company. In September, Rich- of the previous year." He predicted the Roper, vice president in charge of opera- will in 1958. Masland signed ards (billing more than $21 million) be- trend continue tions, and J. Harvie Wilkinson Jr., executive for a four -week drive culminating May 4 came affiliated with Continental Adv. & vice president, were elected directors; Paul with a two -hour radio "spectacular." The Marketing Agencies which represents an D. Smith, PM general counsel, was elected firm will use 81 of CBS' five -minute association of 13 independent agencies in vice president and general counsel. "Impact" segments during the drive plus Western Europe and in Great Britain. the big show. Discs of star -messages also KM &J Loses Part Sheaffer of will be used by Masland in its dealer sales For the first time since its inception last PUFF FOR PUFF campaign. Agency is Anderson & Cairns September, Keyes Madden & Jones (for- E. Regensburg & Sons (Medalist Inc., New York. merly Russel M. Seeds Co.), has lost an Havana cigars), New York, began account. W. A. Sheaffer Pen Co., Ft. Advertisers Service Assoc. Formed Tuesday a one -week Christmas sat- Madison, Iowa, announced last week that, The formation of Advertisers Service uration campaign, using more than effective Jan. 1, BBDO will handle its con- Assoc. as a service in 11 300 radio spots on WVNJ and WATT, organization the sumer advertising program. But KM&J re- western states for advertising agencies which both Newark, N. J. Its agency, Rose - the advertising program which tains co-op Martin Inc., New York, prepared do not have branch offices in that area was accounts for more than $1 million of the by K. more than 150 different messages announced Herbert Landon, general million account. BBDO earlier this year $2.5 (eight -second announcements), each manager. Mr. Landon, formerly with Ken- was assigned to service Sheaffer's new ball- designed to appeal to different groups yon & Eckhardt in New York and Holly- point pen. The advertiser sponsors I Love wood, would of men and women. Among the said ASA provide radio and Lucy re -runs on an alternate week basis on choices (selected obviously to create television program coverage, publicity cam- CBS-TV, Wednesdays, 7:30 -8 p.m. paigns, sales promotion, store checks, sur- comment) : glassblowers, elephant trainers, moon watchers, tightrope veys, media research, new product tests, tie - Richards Inc. Buys Into Agency ins, sales meetings walkers, bird watchers, cowboys, oil parties, or any other re- Inc., York, Fletcher D. Richards New has men, tattooed men, butchers, Santas, lated advertising service. ASA is located at effected a working agreement for client serv- diamond cutters and sausage cutters. 1487 Vine St., Hollywood. Telephone is icing in the Western Hemisphere. The agency Hollywood 4 -7288. Page 40 December 23, 1957 BROADCASTING Four Sign for CBS Radio Four advertisers signed for a total of $400,000 worth of business on CBS Radio during the past week, it was announced last Thursday by John Karol, CBS Radio vice president in charge of network sales. Sponsors include Knouse Food Cooperative Inc., Peach Glen, Pa., through N. W. Ayer & Son, Philadelphia, which ordered an alternate -week quarter -hour of Arthur Godfrey Time for 26 weeks starting Jan. 1.; Andrew Jergens Co. (Woodbury Soap), Cincinnati, through Cunningham & Walsh, New York, which signed for five weekly 71/2- minute units of daytime drama for four weeks beginning Feb. 19; Hudson Vitamin Products LOU MAXON, head of Maxon Inc., agency which will create the 1958 consumer Corp., New York, through Pace Adv., New campaign for Brand Names Foundation Inc., is in the middle of a planning session York, which bought a weekly "Impact" attended by (1 to r) Albert Messer, foundation merchandising director; Edward R. segment for 13 weeks, beginning Jan. 12, Taylor, executive vice president, Motorola Inc., and chairman of the foundation's and Aero Mayflower Transit Co., Indianap- consumer advertising committee; Mr. Maxon; Frank Armour, executive vice president olis, through Cadwell, Larkin & Sidener -Van of the H. J. Heinz Co., and member of the foundation board, and Henry E. Abt, Riper, Indianapolis, which expanded its line- president of the Brand Names Foundation. Some 1,600 radio and tv stations partici- up for two 5- minute news programs six pated in the 1957 campaign, handled by Dancer -Fitzgerald -Sample. Agencies serve days a week from 111 stations to the full on a volunteer basis. network, effective last Monday.

STEREOPHONIC SOUND: NEW RADIO MEDIUM Tomorrow night (Tuesday) Prudential California Gas Co. and Southern Coun- having heard the Dec. 2 program, in- the Christmas Eve repeat into Insurance Co. of America will sponsor its ties Gas Co. corporated the church service at that time. And the second annual Christmas Eve stereo- What is stereophonic broadcasting? veteran who the Prudential office phonic tv -radio broadcast, Christmas in First, it's simulcasting, with two trans- called to he had just 24 hours to convert his Stereo, on KRCA (TV) and KFI Los mitters broadcasting the same program. say GI insurance and could a Prudential Angeles (7 -7:30 p.m.). On Christmas But a simple simulcast is simply a dupli- Day, two Southern California fm stations cate broadcast of the same sound, fed to agent come right over to see him. -KCBH (FM) Beverly Hills and KMLA both transmitters from a single pickup, To listen to the Sunday afternoon (FM) Los Angeles -will devote the entire whereas a stereophonic broadcast in- KCBH -KMLA stereophonic programs, afternoon from noon to 6 p.m. to what volves two pickups, each fed to an indi- neighboring families often get together, these stations call the ultimate in sound vidual transmitter for simultaneous one family taking its fm receiver to the broadcasting, an all -fm stereophonic broadcast, and two receivers so located neighbor's home so that both can hear broadcast. as to give the listener the same sounds the full reproduction of the music, J. B. Eight days ago, also for the second in each ear he'd get if he were in the Kiefer, president of KMLA, reports. consecutive year, Prudential sponsored a hall with the orchestra. Some hi -fi fans have purchased second stereophonic tv -radio broadcast of the "In the studio the microphones are set fm sets of their own, he says, and others Brigham Young U. Christmas Hour up so that the radio sound is picked up have installed TeleVerters on their tv fm (Sun., Dec. 15, 9:30 -10:30 p.m.) on at the right and the tv at the left," says sets so that they may be used for as KTVT (TV) and KDYL Salt Lake City. a folder distributed by Prudential agents well as tv reception. Flintkote Co. (in- Last fall (Sun., Oct. 13, 5:30 -6 p.m.), to tell people about the Christmas Eve sulating and roofing material) and Pierce Prudential picked up the tab for what stereophonic broadcast. "In your home Brothers Mortuaries are sponsors of these which pull "at least 100 was announced as "probably the most ex- you set your radio to the right of your tv broadcasts, week, telephone pensive program ever presented in set. Thus your ears receive all sounds letters a and 30 to 40 Southern California," Scouts Onward, exactly as they are picked up and trans- calls," Mr. Kiefer says. another KRCA-KFI stereophonic pro- mitted by the sound equipment." Fm broadcasters like Mr. Kiefer be- gram designed to aid the Boy Scouts in Listeners, at least Southern California lieve the all -fm stereophonic broadcasts their annual Roundup Week recruitment listeners, are enthusiastic about stereo- to be the last word in sound reproduction, drive. phonic broadcasts. The first tv -radio but they consider tv -am or am -fm at- Each Sunday since KMLA began stereo programs last winter brought "the tempts at stereo programming far from broadcasting last July, it and KCBH have kind of fan mail we used to get in the adequate. "True hi -fi, and that's what radio," according to Andy joined forces for a 3 -6 p.m. stereophonic early days of stereophonic sound is," says Bill Tomber- broadcast, to which early in the fall they Potter, tv -radio director of Reach, Mc- lin, KMLA's chief engineer, "means re- who added a weekday half-hour (12:30-1 Clinton & Co., Los Angeles, created production without distortion of sound -sound pro- p.m.) to give dealers something to use to the idea of a sight -and stereo signals from 50 to 15,000 cycles. Am demonstrate stereophonic sound to gram for Prudential, a client of the broadcasters are prohibited by the FCC -KFI stereo- lunch -hour hi -fi fan shoppers. In October, agency. The first KRCA from broadcasting frequencies above drew KABC -AM-FM Los Angeles launched phonic broadcast on Dec. 2, 1956, 7,500 cycles to prevent interference. Tv response Saturday in Stereo (8 -10:30 p.m.). In No- such a large and enthusiastic sound, while technically fm, has a devia- vember, KFAC -AM -FM Los Angeles that it was repeated on Christmas Eve tion of only 25 kc, compared to 75 kc presented stereophonic coverage of the last year and now has become an annual for an fm station. That is, in fm we can opening concert of the Los Angeles Phil- event. swing 75 kc either way from our assigned harmonic Orchestra season (Nov. 14, Also reminiscent of radio's early days frequency, giving a much better signal -to- 8:30 -10 p.m.), sponsored by the Southern were such incidents as the minister who, noise ratio."

December 23, 1957 Page 41 BROADCASTING ADVERTISERS & AGENCIES CONTINUED

WHO'S BUYING WHAT, WHERE GAFFERS & SATTLER BUSINESS BRIEFLY Because of two television characters, Mr. Gaffers and Mr. Sattler, Utility BULL MARKET Proctor Electric Co., Appliance Corp., Los Angeles manu- Philadelphia, operating with budget in excess facturer of gas ranges, water heaters of $1 million, planning 20 -week, 45- market and air conditioning, heating and ven- tv spot campaign starting first week in tilating equipment now marketed un- February, despite fact that it is reported be- der a variety of trade names such as hind in filling orders. Weiss & Geller, N. Y., Utility, Mission, Weatheramic and is agency. Occidental, on Jan. 1 will start selling and advertising all products under the DRUG TOPICS Musical fairy tale, name of Gaffers & Sattler. Hansel and Gretel, will be sponsored on The extraordinary success of the NBC -TV and NBC Radio by Rexall Drug Gaffers & Sattler ranges in Southern Co. (Sun., April 27, 6:30 -7:30 p.m.), it was California, their major market, and in announced Wednesday. Tv portion will be other areas like Texas where they have in black- and -white. will originate live in been more recently introduced, "has New York, a production of Talent Assoc. been in large part due to the Mr. there. Rexall presented Pinnochio on NBC - Gaffers and Mr. Sattler cartoon char- TV last Oct. 13. Agency is BBDO, N. Y. acters which were created in cooper- agency three ation with our advertising RETURN ENGAGEMENT P. Lorillard FOLLOWING Compton Advertising's Co. (Kent, Newport cigarettes), N. Y., has acquisition of Western Advertising signed for Richard Diamond- Private De- Agency Inc., Thomas Santacroce, vice I'M SATTLER tective mystery -adventure series that re- president in charge of Compton's west turns to CBS -TV in Thursday, 8 -8:30 p.m. coast operations, takes inventory in the slot on Jan. 2. Show was replacement this Los Angeles office with Edward E. past summer. Agency: Lennen & Newell, Keeler, former president of Western N. Y. and now Compton vice president and supervisor of the west coast industrial [AT DEADLINE, Dec. FLORAL ARRANGEMENT Florists' account division 16]. Accounts and personnel of West- Telegraph Delivery Assn., in its first regular ern Adv. move into the Los Angeles sponsorship of tv series, last week filled office of Compton Jan. 1. Mr. San - the void created in CBS -TV's Person -To- tacroce has been a vice president in Person by the last minute decision of Gen- Compton's San Francisco office. eral Foods Corp. not to pick up alternate sponsorship of the Edward R. Murrow programs. GFC was to have joined Time Inc. early in 1958, succeeding American Oil TEMPLE TEMPTERS Florida Citrus Co., sponsor of P -T -P since 1953 [ADVER- Commission, Lakeland, Fla., planning to TISERS & AGENCIES, Nov. 4]. But difficulties sell Temple oranges on participation shows arising out of alternate and regional sponsor- in several markets starting Dec. 19 and run- ship-Amoco sponsored series in the east, THE successful introduction of these while Theo. Hamm Brewing ning through Feb. 21. Benton & Bowles, two cartoon characters three years Co. sponsored midwest station lineup N. Y., is agency. ago has led to starring roles -and a -made GFC think twice. FTD general manager John L. Bo- changed marketing title for the prod- dette hinted at further stepped-up tv ucts of the Utility Appliance Corp. ac- MAKE IT 52 Ex -Lax Inc., N. Y., extends tivities that Lines sold under varied trade names by stating Murrow buy "is the for full year its original 19 -week campaign first step in what we expect will be an ex- will all be merchandised under the which started Aug. 26 on MBS using three panding use of the medium." name Gaffers & Sattler. Grant Adv., of the network's multi- message mystery ad- N. Y., is FTD agency. venture programs on week nights plus ten 20- second newscast adjacencies weekly. years ago," Ben B. Breslow, Utility STAR DUST Oldsmobile Div. of General Agency is Warwick & Legler, N. Y. president, said in announcing the sin- Motors Corp. last week signed for 10 five - gle-name policy. "They gained imme- minute Jerry Lewis "Star Dust" segments diate acceptance and helped increase Gillen Heads BBDO in Chicago weekly for 13 weeks on NBC Radio begin- our range sales as high as 50% each William R. Gillen, vice president of ning in February. $350,000 -net purchase is year. in Southern California." BBDO, Chicago, has been appointed man- A full scale promotion and adver- largest single sale to date for "Star Dust" ager of the agency's Chicago office effective tising campaign will get under way in campaign. Segments will be heard on Jan. 1, it was announced by Charles H. March, with an initial budget of Monitor and Nightline. Oldsmobile pur- Brower, general manager (see page $650,000, most of it to go into nine tv chase also included 15 one -minute and five story, spots starring Mr. Gaffers and Mr. thirty- second participations on Nightline. 36). Sattler in 27 major markets. These D. P. Brother & Co., Detroit, is agency. Mr. Gillen succeeds J. H. Haupt, vice commercials are being filmed by Holly- president and director, who has been in wood Film Commercials under the THIRD FOR FOURTH The Readers charge of the office since 1957 and who is supervision of Lee Laufer, radio -tv Digest Assn. Inc., Pleasantville, N. Y., last resigning because of ill health to live in director of Robinson, Jensen, Fen- Phoenix, Ariz. wick & Haynes, Los Angeles, Utility's week signed for its third saturation campaign agency. Mr. Laufer has been in charge in four months on Mutual, investing $60,- Mr. Gillen has been with BBDO since of the Gaffer & Sattler tv commercials 000 for participating sponsorship of news, 1947. He has been a vice president and ac- since their first appearance in Decem- sports and dramatic programs between Dec. count group supervisor and has been respon- ber 1954. David R. Fenwick is ac- 27 and Jan. 5 to promote the January issue sible for all activities on Libby, McNeill & count executive. of Reader's Digest. Agency is J. Walter Libby, New Castle Products, Sheaffer Pen Thompson Co., N. Y. and Westclox.

Page42 December 23, 1957 BROADCASTING i1vGO,p11Vt

ISISdominance, r-z into R i station bursts (Pulse). brie Group position q 1116 same ll to firstrecorde iron) 67 coming to accepted up / it is m rigd ''' the CO increasesPe that'sth d need . attracted flits a are radio best titillating o{ the many the anion d enter- by ble music, anions is activity ets. 4amilc radio ce Group creating 11101 11 9 ers in s iX g fo buY tainment

1fl

GROUP wake RADIO FOR FAMILY LIFE

Il AMERICA'S FIRST RADIO FAMILY SERVING 10 MILLION BUYERS Sold Nationally by ADAM YOUNG, Inc. for WOKY The KATZ Agency

BROADCASTING December 23, 1957 Page 43 ADVERTISERS & AGENCIES CONTINUED

3. Tales of Wells Fargo 36.0 9. GE Theatre 32,280 4. Danny Thomas Show 35.5 10. Restless Gun 31,080 NIELSEN 5. Jack Benny Show 34.3 6. Wyatt Earp 34.2 Special Attraction: 7. Sullivan 32.2 Ed Show President Eisenhower 42,490 TOP '10 NETWORK PROGRAMS 8. Perry Como Show 32.0 9. I've Got a Secret 31.9 Copyright American R Bureau Tv Report for Oct. 27 -Nov. 9 10. Have Gun, Will Travel 31.6 Total Audience t t Homes reached by all or any part of BACKGROUND: The following programs, the program, except for homes viewing in alphabetical order, appear in this Rank No. Homes (000) only i to 5 minutes. week's BROADCASTING IV ratings roundup. t Homes reached during the average 1. Lucille Ball -Desi Arnaz 23,031 minute of the program. Information is in following order: pro- 2. Gunsmoke 17,634 Percented ratings are based on tv gram name, network, number of sta- 3. Ed Sullivan Show 16,727 homes within reach of station facilities tions, sponsor, agency, day and time. 4. Perry Como Show 16,439 used by each program. Steve Allen (NBC -130) : participating spon- 5. Tales of Wells Fargo 15,326 Copyright 1957 A. C. Nielson Co. sors, Sun. 8 -9 p.m. 6. Danny Thomas Show 15,120 Lucill" Bail-Deli Arnaz (CBS -no figures available) Ford (JWT), Tues. 9 -10 p.m. 7. Jack Benny Show 15,038 once a month. 8. Wyatt Earp 14,379 Jack Benny (CBS-179): American Tobacco 9. Jerry Lewis Show 14,379 ARB Corp. (B DO). alt. Sun. 7:30 -8 p.m. M. Cheyenne 14,049 Cheyenne (ABC -99): General Electric (Y &R), alt. Tues. 7:30 -8:30 p.m. Rank Homes ° Perry Como Show (NBC -163): participating / TOP 10 NETWORK PROGRAMS sponsors, Sat. 8 -9 p.m. 1. Lucille Ball -Desi Arnaz 57.5 Ernie Ford Show (NBC -182): Ford (JWT), 2. Gunsmoke 44.1 Ti Report for Nur. 6 -12 Thurs. 9:30 -10 p.m. GE Theatre (CBS-154): General Electric 3. Ed Sullivan Show 41.6 Rank Rating (BBDO), Sun. 9 -9:30 p.m. 4. Perry Como Show 40.9 Gunsmoke (CBS -161): Liggett & Myers 5. Tales of Wells Fargo 38.6 I. Lucille Ball -Desi Arnaz 44.6 (D -F -S), Remington Rand (Y &R) alternating, Sat. 10 -10:30 p.m. 6. Danny Thomas Show 37.6 2. Gunsmoke 42.5 Perry Conio 42.5 Have Gun, Will Travel (CBS-125): Lever 7. Jack Benny Show 37.2 Bros. (JWT). American Home Products 4. Tales of Wells 35.5 8. Cheyenne 37.2 Fargo (Bates), Sat. 9:30 -10 p.m. 5. Rest less Gun 33.3 I've Got a Secret (CBS -198): R. J. 9. Wyatt Earp 36.3 6. People Are Funny 33.I Reynolds (Esty), Wed. 9:30 -10 p.m. 10. Jerry Lewis Show 36.1 Lassie (CBS-90): Campbell Soup (BBDO). 7. GE Theatre 32.7 Sun. 7 -7:30 p.m. Average Audience t Lassie 32.7 Jerry Lewis Show (NBC -I65): Oldsmobile 9. Twenty -One 32.6 (Brother), Tues., Nov. 5 9 -10 p.m. Rank No. Homes (000) 10. Ernie Ford 32.4 People Are Funny (NBC -125): R. J. Reynolds Tobacco Co. (Esty), Sat. 7:30 -8 1. Lucille Ball -Desi Arno: 18,828 What's My Line? 32.4 p.m. 2. Gunsmoke 16,768 President Eisenhower's speech (Alt net - Special Attraction: wcrks -rio figures available): 11:15 -11:30 3. Tales Wells Fargo 14,296 p.m. Nov. 26. 4. Danny Thomas Show 14,255 President Eisenhower 50.7 Restless Gun (NBC -1071: Warner -Lambert 5. Jack Benny Show 13,843 (SSC &B), Mon. 8 -8:30 p.m. Rank Viewers (000) Sullivan 6. Ed (CBS -174): Mercury (K&E), Wyatt Earp 13,555 Eastman Kodak (JWT). Sun. 8 -9 p.m. 7. Ed Sullivan Show 12,937 1. Perry Como 49,380 Danny Thomas Show (CBS -158): General 8. Perry Como Show 12,854 2. Lucille Ball -Desi Arnaz 45,370 Foods (B &B), Mon. 9 -9:30 p.m. 9. l've Got a Secret 12,854 3. Gunsmoke 42,510 Twenty -One (NBC -150): Pharmaceuticals Inc. (Kletter), Mon. 9 -9:30 p.m. 10. Will 4. Ed Sullivan 35,800 Have Gun, Travel 12,484 Wells Fargo (NBC -147): Buick (Kudner), 5. Steve Allen 35,390 American Tobacco Co. (SSC &B), Rank % Homes Mon. 6. People Are Funny 34,400 8:30 -9 p.m. 1. Lucille Ball -Desi Arnaz 47.0 7. Tales of Wells Fargo 34,260 What's My Line? (CBS -157): Helene Curtis (M -E). Remington -Rand (Y &R), Sun. 2. Gunsmoke 42.0 8. Lassie 33,820 10:30 -11 p.m.

The Next 10 Days Dec. 23, 30 (7:30 -8 p.m.) The Price Is Oldsmobile through D. P. Brother. Of Network Color Shows Right, RCA Victor through Kenyon & Dec. 28 (8 -9 p.m.) Perry Como Show, (All times EST) Eckhardt and Speidel through Norman, participating sponsors. Craig & Kummel. CBS -TV Dec. 28 (10:30 -11 p.m.) Your Hit Pa- Dec. 24 (8 -9 p.m.) Eddie Fisher- George rade, American Tobacco Co. through Dec. 23 (10-11 p.m.) High Adventure Gobel Show, RCA -Whirlpool through BBDO and Toni through North. with Lowell Thomas, Delco Div. of Gen- Kenyon & Eckhardt and Liggett & Myers Dec. 29 (8 -9 p.m.) Steve Allen eral Motors through Campbell- Ewald. Show, through McCann -Erickson. participating sponsors. Dec. 24, 31 (9:30 -10 p.m.) Red Skelton Dec. 25, Jan. 1 (9 -10 p.m.) Kraft Televi- Dec. 29 (9 -10 p.m.) Dinah Shore Chevy Show, S. C. Johnson & Son through sion Theatre, Kraft Foods Co. through Show, Chevrolet through Campbell - Foote, Cone & Belding and Pet Milk J. Walter Thompson Co. through Gardner Adv. Ewald. Dec. 26 (7:30 -8 p.m.) Tic Tac Dough, Dec. 31 (8 -9 p.m.) George Gobel-Eddie RCA Victor NBC -TV through Kenyon & Eckhardt Fisher Show, RCA -Whirlpool through and Warner -Lambert through Lennen & Kenyon & Eckhardt and Liggett & Myers Dec. 23 -27, 30, 31 (1:30 -2:30 p.m.) Newell. Howard Miller Show, participating spon- through McCann -Erickson. Dec. 26 (10 -10:30 sors. (On Dec. 30-31, program will be p.m.) Lux Show star- Jan. 1 (11:45 a.m.-1:45 p.m.) 69th Tour- seen from 1:30 -2:15 p.m.) ring Rosemary Clooney, Lever Bros. nament of Roses Parade, Minute Maid Dc. 24-27, 30 (3-4 p.m.) Matinee Thea- through J. Walter Thompson Co. through Ted Bates and Florists Telegraph tre, participating sponsors. Dec. 27 (8 -9 p.m.) Jerry Lewis Show, Delivery Assn. through Grant Adv.

Page 44 December 23, 1957 BROADCASTING The All -New Bright and Sparkling

NORFOLK- NEWPORT NEWS The Nation's 26th Market

announces the appointment of

as exclusive national representative

effective January 1, 1958

THE HAMPTON ROADS BROADCASTING CORP., NORFOLK, VIRGINIA

L;!cn.ucnsuNc December 3_, 1957 P:rse 9 how to turn

Carl desuze Bill Mai lowe John Bassett Art Pollan Darrell Edwards Wes Hopkins .Specs Howard Joe Finan ` WBZ -WBZA WBZ-WBZA WBZ -WBZA KDKA KDKA KYW KYW KYW .. o

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DSO BOSTON, wKwu+ WESTINGHOUSE PITTSBURGH. rm. CLEVELAND, [TV/ FORT WAYNE. WOWO .CHICAGO. vow BROADCASTING PORTLAND. .N o. BOSTON. ry BALTIMORE. W COMPANY, INC. PmeeJROH. row ry ClEVELAND. .rw.n BAR FRANC.eV. .as w..o...... n« w.r loam v+ wrs r...... m.

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WOWO WOWO WIND WIND 1. KEX (EX tails of the Roach tv operations were con- UA UNIT BUYS INTO AAP CORP. tained in an exclusive report a fortnight ago United Artists buys 700,000 shares in $8.5 million deal [FILM, Dec. 16]. According to broker S. D. Fuller, the market fluctuations made last AAP president indicates defeat of move to sell to NTA week an "inopportune time" in which to United Artists Corp. announced Thurs- the sale to NTA pending trial of the case. attempt a public sale. day that a newly- created subsidiary, Gotham The plaintiffs claimed that Messrs. Chester Guild Films Sales $15 Million Television Film Corp., has purchased 700,- and Goldhar entered into a contract to sell 000 shares of the capital of Associated 50% of AAP stock to NTA for cash, For Record in 1957-Kaufman Artists Productions Corp. The price was debentures and stock of NTA, even though In a year -end statement, R. R. Kaufman, $12 per share, or a total of $8.5 million, a better contract for shareholders was of- president of Guild Films, revealed last week with $4.2 million ($6 per share) in cash, fered by UA and was subsequently approved that sales to sponsors and stations exceeded and the other half an undertaking for a by AAP directors, but not submitted to the $15 million during 1957, marking the most sinking fund 6% debenture. stockholders. They charged Messrs. Chester successful year in Guild Films history. There was no reference to litigation now and Goldhar with disregarding minority "Regardless of general economic devel- pending over an earlier transaction in which stockholder rights. opment, the television film industry should National Telefilm Assoc. claimed acquisi- Soon afterward, NTA entered the court register further gains in 1958," Mr. Kauf- tion of majority stock in AAP in a $7.5 with a cross -complaint revealing a damage man predicted. He said that although the million deal [FILM, Nov. 18, et seq.]. suit for $200,000 each against UA, Arthur year -end earning figure for Guild is not yet Stated Robert S. Benjamin, UA's board B. Krim, UA's president; Mr. Benjamin; Mr. ready, the nine -month period recorded a chairman: "Appropriate legal steps are being Hyman; AAP's treasurer, Harry Zittau, and net income after taxes of $616,000. taken to bring before the stockholders of Vice President Ray Stark. NTA charged the Television sales included every one of AAP a plan by which each stockholder defendants with "inducement to break a 22 programs in the Guild Film catalogue, will be offered the same price upon the contract and unfair competition." At its from its first musical, The Liberace Show, same terms." latest hearing on the matter, the court asked to its latest Safari series, The Michaels in Mr. Benjamin's statement indicates that the attorneys involved to file answering Africa. Mr. Kaufman declared he is looking eventually UA can be expected to purchase briefs. forward to an equally successful new year additional shares. Outstanding shares in A brief rundown on each company in- based on two new trends: (1) the continuing AAP as of mid -year totaled approximately volved: upsurge of spot television buying by adver- 1.6 million. United Artists -It was formed in April tisers and (2) the steady increase of program The new development brought a victori- 1919 by Mary Pickford, Douglas Fairbanks sponsorship by local and regional sponsors. ous- sounding message from Eliot Hyman, Sr., Charles Chaplin and D. W. Griffiths. Mr. Kaufman predicted 1958 will see the president of AAP, who is known to have After the (Robert) Benjamin-(Arthur B.) growing importance of comedy. He based been against the move to sell to NTA by Krim management group took over UA in this on the "enthusiastic" response Guild Louis Chester, board chairman; Maxwell February 1951, the firm financed and dis- has had on its RKO Leon Errol comedy Goldhar, a director, vice president, secre- tributed independently- produced theatrical package, released to stations this month. tary and treasurer, and M. MacSchwebel, films for some 49 independents. It now In addition to The Michaels in Africa, a director and vice president. These three leases post -1948 theatrical films to tv and now in production, Guild Films has com- men comprised an "executive committee" of plans tv production (UA -TV Inc.), publishes pleted its pilot on The Light of the World AAP. sheet music (UA Music Co.), turns out pho- and plans are being readied for another Mr. Hyman announced that the trio, nograph records (UA Records Inc.) and production, Sabotage, to be produced in whose interests in AAP reportedly were in- manages two Broadway theatres. The Benja- England. cluded in the sale to UA. had resigned as min -Krim group achieved a stock majority in officers and directors. (There was no break- 1952 after pulling UA out of the red, in Williams to ABC Film Sales down in ownership of the 700,000 shares.) 1955 bought out Charlie Chaplin and in The appointment of Philip Williams, east- He said that as president of AAP Corp. 1956 acquired Miss Pickford's share of the ern spot sales manager of Ziv Television he is "primarily concerned with the well- company stock. (For the latest UA venture, Programs, as vice president in charge of being of the corporation and its stockholders. see page 50.) syndication sales for ABC Film Syndication, After a period of conflicting articles in the AAP Corp. -It operates AAP Inc., As- was announced last Thursday by George T. press relating to sales of this company sociated Artists Enterprises (merchandising) Shupert, president of ABC Film. Mr. Wil- and /or stock owned by individual stock- and Dominant Pictures Corp. as wholly - liams, who assumes holders, I am happy to be able to set the owned subsidiaries, has tv rights and distrib- his new position Jan. record straight. utes "Popeye" cartoons acquired from Para- 6, succeeds Don L. "AAP Inc. will continue in business under mount Pictures, more than 800 Warner Kearney, who has its present management, from its same of- Bros. features, additional libraries, "Looney been named sales di- fices, and with its same staff." Tunes" cartoons from Warner Bros., and rector for Corin- He noted that Gotham Television had has various other activities and rights deal- thian Broadcasting purchased the 700,000 shares and said AAP ing with motion picture distribution and Co. [STATIONS, Dec. is "delighted at the prospect of having the reissue. 16]. Mr. Williams added experience of the executives of United NTA-This company has a multi -faceted has served Ziv Tv Artists in furthering our activities and prog- operation covering network activity via for five years in ress in the television and motion picture NTA Film Network, station management various sales execu- fields." (KMGM -TV Minneapolis, WAAT -AM -FM tive capacities. Ear- MR. WILLIAMS He concluded his statement by wishing and WATV [TV] Newark), theatrical film lier, he had been stockholders, "all members of our industry" distribution via NTA Pictures Inc. and co- with Time Inc. 15 years, including sales and the public "a very happy and prosperous production with Desilu and 20th Century - assignments on Fortune and the "March of new year." Fox Corp. Time," and acting as director of advertising for the motion picture and Neither AAP nor UA would talk about Roach Stock Offering Postponed television the action now current in New York unit of the corporation. Su- Sharp drops in the stock market preme Court. NTA, a last Mon- party to the action, day and Tuesday have MGM also withheld prompted S. D. Fuller Features in 86 Tv Markets comment. & Co., New York brokerage house, to post- Metro -Goldwyn -Mayer features now are In that action, five minority AAP stock- pone floating of the first public offering of being programmed in 86 tv markets, Dick holders representing about 10,000 shares stock by Hal Roach Productions until Jan. Harper, MGM -TV's general sales manager, moved for a temporary injunction to stop 15, it was learned last week. Financial de- reported last week in a year -end "roundup" Page 48 December 23, 1957 BROADCASTING The People's Choice!

During the recent vote -getting campaign held in Hous- This is just another example of how Houstonians ton, Texas, for the November 16, 1957 election the respect the selling power of KPRC -TV, and another four candidates for Mayor availed themselves of concrete demonstration of KPRC -TV's determination seven times as much Class "A" time on KPRC -TV as to clear whatever time is necessary to bring the facts they used on Houston's two other television stations to the people ... no matter what the cost in money combined. or ratings!

( TeQeeaotiag iu tke PUBLIC SERVICE KPRC-TV

JACK HARRIS JACK McGREW EDWARD PETRY & CO. Vice President and General Manager Station Manager National Representatives

BROADCASTING December 23, 1957 Page 49 FILM CONTINUED

of MGM feature film library sales. It is understood MOM -TV's library sales will UA -TV TO DISTRIBUTE TV SERIES represent approximately $52 million once the films have been released to ty. Individual producers to make 39- episode 'United Artists Playhouse' More than two -thirds of the markets UA -TV to finance, distribute shows, share profits with makers acquired the entire backlog of 700 features. Other markets have either half libraries or packages ranging from 100 to 300 films. United Artists Corp., whose activities in Youngstein, vice president of UA Corp. Sales were completed in 47 out of 50 of television have been limited to distributing Unlike other Hollywood production stu- films, the top U. S. cities, Mr. Harper said, with two packages of post -1948 feature dios, UA is not restricted to the talent of most of the smaller markets leasing the will broaden its scope with a tv film series one lot; it has under contract some 49 indi- features in less than library quantities. of 39 episodes under the working title of vidual producers or production "outfits." United Artists Playhouse, it was announced Thus, noted Mr. Eells, United Artists Play- Wyatt Series for National Sale last week in New York. house will serve as a "research lab" whereby The package of tv programs is slated for these individual producers can wet their toes Jack Wyatt, Dallas producer. will film the 1958 -59 season, but UA executives hope in television without committing themselves a half -hour tv series, Confession, now live on to have the first cycle ready to go by April. to massive production schedules. Further- WFAA -TV Dallas, and release the show for Detailing UA's plans for future tv activities more, it will allow UA to use an extensive national sale after Jan. 1. The series deals were Bruce G. Eells, executive vice presi- variation of talents and properties. with the personal testimony of criminals dent of United Artists Television Inc., Mr. Youngstein pointed out that the UA- nd others. wholly -owned subsidiary, and Max E. TV series might not be limited to productions by UA contract contributors -that the company "might" seek "outside" talent. Among the better -known production organizations on the UA roster: Anthony - Worldwide Productions (Gregory Peck and William Wyler), Batjac Productions (John Wayne), Bryna Productions (Kirk Douglas), PERRY D. R. M. Productions (Robert Mitchum), Heath Productions (Richard Widmark), Hecht, Hill & Lancaster, Stanley Kramer, Melville Productions (Gregory Peck), Rob- ert Montgomery, Dore Schary, Frank HIS Sinatra, Edward Small- Arthur Hornblow SOLD Jr., Michael Todd, Tolda Productions (Bob Hope), and numerous others including Joseph L. Mankiewicz' Figaro Productions (in which NBC has a 50% interest). Also affiliated with UA is the CBS -TV SADDLE "team" of Edward R. Murrow -Fred W. Friendly, which has placed in theatrical release a motion picture version of See It Now dealing with jazz musician Louis Armstrong. And Baltimore's sold on Perry! The foregoing film producers have been known for their "offbeat" products -the- Judging front the immediate audience response atrical films with controversial themes, some via phone calls and letters, he's a solid hit. of which were placed in theatres without the official blessings of the Motion Picture Assn. of America's code. UA producers also have pioneered in adapting tv properties to mo- Perry Andrews is Baltimore's brand tion pictures ( "Marty" and "Twelve Angry new personality ... WBAL's sparkling Men" IFu.M, June 10].). new voice on morning radio. He's fresh Although no formal contracts have been transacted between UA and the producers, from Dallas, Texas with new sounds, it was learned that "at least four" already new interests and a brand new appeal. have sanctioned the series; some of the pro- If you want to sell Baltimore, let Perry ducers "who have been eager to plunge into and his fascinating repertoire tv," according to Mr. Eells, already have of voices produced pilot films or series on their own, do the job for you. which may also be handled by UA -TV, The company, said Mr. Eells, will establish a greatly -enlarged syndication branch to service syndicated properties. "We make no distinction between 'network quality' pro- y,M4' Iu,l PERRY ANDREWS gramming and that for stations," Mr. Eells noted. SHOW Initially, the series will consist of 30- minute programs, but depending on the pro- 6 to 10 a.m. Monday thru Saturday gram material and the advertiser's situation -UA -TV has had lengthy talks with one major national advertiser which it declines NBC Affiliate -Nationally Represented by w BAL BALTIMORE to name -the individual programs may run THE HENRY I. CHRISTAL CO., INC. 50,000 watts an hour each. Furthermore, Mr. Young - stein declared, "there's nothing to prevent these tv shows from becoming prototypes Page 50 December 23, 1957 BROADCASTING TAKE THE B G STEP TO BIGGER SALES in the nation's 5th market

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for future motion picture ventures or even vertising agencies. At Bankers Trust, Mr. normal reissue rights and possibly a quota whole tv series unto themselves." Golden, a vice president, headed the bank's system would be set up (minimum number Asked whether "prior commitments " -to activities in the realm of "entertainment of reissues to be played per year). networks or possibly to pay -tv -by UA pro- capital investments" [FILM, Dec. 16]. The chief aim of the exhibitors: keep the ducers would prevent them from partaking The UA -TV officials promised further features away from television. These the- in the Playhouse venture, Mr. Youngstein "progress reports" as plans jell. UA -TV's atre owners also believe they eventually said, "We do not have an exclusive contract plans for entering production were first re- could hold a trump card because after the with anyone, and it's a good thing, too, for vealed in an exclusive BROADCASTING inter- seven-year period, they could release a the producers do not feel obligated to us as view with UA President Arthur B. Krim limited number of the Paramount features they would under terms of exclusivity." UA and Tv Sales Manager John Leo [FILM, to television but retain control. will underwrite the series in exactly the same June 10]. Exhibitors hope to block all studios from way it now backs motion pictures for the- releasing post -1948 features to tv. Mr. Bal- atrical release: 100% financing in exchange EXHIBITORS SEEK aban says Paramount has no plans to let its for all distribution rights and box office PARAMOUNT recent- vintage features go to tv. There has gross, with individual producers sharing in BACKLOG been no industry -wide movement to unload the profits. Theatre men bidding -Raibourn post -1948 features. During the news conference it was But he sees 1958 tv activity Paramount is moving ahead on another brought out that UA -TV, in an effort to front, too. Officials fully expect the Law- Paramount Pictures Corp., which has keep the commercial quality on par with the rence tube (single gun, color tube) to go into kept its tv plans bottled longer than any expected dramatic quality, may sell an ad- production. Allen B. DuMont Labs, of other major studio, is about to pull the vertiser on fully-integrated commercials which 26.6% of the common stock is owned - plug. -[FILM, June 10]. announcements produced "with the same by Paramount, has been working on the That was the indication given by Para - skill" as the programs they are tube's development for more than a year consummate mount's President Barney Balaban to the interrupting. Since UA has no studio facil- and probably would be the manufacturer to company's stockholders six months ago. At ities it can call its own, the question produce it. The tube originally had been then that time, Mr. Balaban gave the impression was asked of Mr. Youngstein: Will UA under development by Paramount's wholly - that Paramount would decide what to do purchase a studio? The answer: "No com- owned subsidiary, Chromatic Television about its pre -1948 feature library (about He did say, however, that "in all Labs. Chromatic has an agreement with ment." 700 films) by the end of this year. likelihood" the producers responsible for DuMont. Paramount has claimed for some In general, this still seems to be the case their segments probably would do time that use of the Lawrence tube would scheduled (though Paramount may not be holding to their own He also said reduce substantially the price of a color set. commercials. UA the end-of-the -year deadline) with one big does not intend to establish a "family op- In an industry ill once more -movie re- exception: a new wrinkle in the bidding, in ceipts have fallen sharply again and still eration" the commercial production field namely motion picture exhibitors who have such as it now maintains in the area of en- additional movie houses have closed since entered negotiations with Paramount in an tertainment is, loosely the first of the year- Paramount perhaps is films -that a -knit attempt to lure the feature backlog out for federation of small, tv one of the more immune, so far. independent produc- theatrical circuits while blocking release of tion firms specializing in video The main pick -me-up for Paramount is its commercials. the pictures to television: Mr. Eells stressed that these films revenue- reaping "Ten Commandments," "will In the meantime, Paramount last week not be mere pilots," but "beautifully which cost the company $13.5 million. This show- announced the appointment of former ad- cased" so they the air picture alone is expected to bring in about can be put on almost vertising agency executive James A. Schulke immediately upon client approval of a $18 million in film rentals from November "to assist in the development of Para - series. He flies to California this week 1956 through the end of this year. Theatre to mount's television activities." Mr. Schulke, begin laying the production groundwork receipts for this film are placed at about for also active in the talent field, was with the the series. Meanwhile, in New York, $26.5 million at present with expectations James L. Saphier Agency. In advertising, Herbert L. Golden, who leaves Bankers the gross can go to a record $45 million in Mr. Schulke had been manager of account Trust Co. Dec. 31 to head UA -TV Inc. three years ( "Gone With the Wind" has the planning for radio and tv at Young & Rubi- effective Jan. 1, was understood to record now-$33.5 million). Some officials have cam. initiated discussions with several large have even talked about grosses above this. ad- Acknowledged Paramount's Vice Presi- dent Paul Raibourn: "1958 at Paramount FILM CLIPS will see a lot of things [in television]." SALES It is conceded in the film field that Para- mount has been consistently seeking the ABC Film Syndication reports sale of five "right price"-now pegged in the vicinity half -hour tv film series -26 Men, Code 3, of $40 million -for its backlog. According Douglas Fairbanks Jr. Presents, Racket to Mr. Balaban, Paramount is negotiating Squad and Kieran's Kaleidoscope-to ZBM- with a number of people "of substance" for TV Bermuda, which is scheduled to go on the sale of the pictures. air in mid -January. Company also reports He also said some theatre exhibitors have four more sales of 26 Men half-hour tv film entered the bidding. Asked for amplification series, increasing total markets sold to 150. last week, Mr. Raibourn confirmed that Latest sales were to Drewry's beer for "certain theatre exhibitors are very much in WMT -TV Cedar Rapids, Iowa, and to it." WEWS (TV) Cleveland, KWTV (TV) WACO, Tex., and It is reported that a group of exhibitors, ZBM-TV Bermuda. apparently representing big theatre interests, National Telefilm Assoc., N. Y., has an- is considering the possibility of setting up a nounced sale of its Spanish-dubbed Sheriff company. This firm would attempt to line of Cochise half -hour tv film series in Puerto LAST WEEK'S announcement that United up theatre owners throughout the U. S. Rico, Cuba, Mexico, Guatemala, El Salva- Artists is going to underwrite tv production which would pledge playing of the top dor, Panama, Venezuela, Argentina, Peru was made by Max E. Youngstein (I), vice features in the library as reissues. Once this and Bermuda. Other NTA sales reported: president of United Artists Corp., and Bruce assurance was final, the group then would cartoons from NTA's short subject library G. Eells, executive vice president of the sub- dicker with Paramount for an outright pur- in Puerto Rico, Venezuela, Bermuda, sidiary United Artists Television Inc., which chase or lease of the features on a seven - Mexico and Peru and 20th Century Fox until now has confined itself to distribution year term basis. Theatre men, it was said, package of 52 movies in Puerto Rico and of feature film. would agree to pay Paramount 50% above Cuba.

Page 54 December 23, 1957 BROADCASTING t'IttaDurgn'a lìolaen Triangle as viewed from Mt. Washington KDKA has reached new heights

in Pittsburgh . .. and we mean the middle of Pittsburgh- Allegheny County, that is!

The latest Metropolitan Pittsburgh PULSE* shows KDKA first in 383 out of 496 quarter hours surveyed. That's wDID BOSTON, wuriWMSA, almost three times as good as the figures for the same WESTINGHOUSE PITTSBURGH, IDu CLEVELAND, 10W period last year! FORT WAYNE, WOWO CHICAGO, wwo And in the Greater Pittsburgh PULSE* (15 counties), BROADCASTING PORTLAND, 0(0 KDKA rated No. 1 in an amazing 489 out of 496 quarter T(ItvngN BOSTON, WLITY hours ... a cool 98.6%! COMPANY, INC. BALTIMORE, Willy PITTSBURGH, h01Á-TV Whether you want to reach the heart of Pittsburgh or the CLEVELAND, prlY SAN FRANCISCO, KM equally rich market that surrounds it, these figures prove WIND reprere.ie< by MI Lo/b Sala KDKA is the one sure way to do it effectively at low WIt.TV reprevme 1 by Nir.TO that 1 COO eru ,ea.eem.e by [en Nemyr M. cost. For availabilities, call Don Trageser, KDKA Sales All whet. WIC XMiam,epeus.4 by /on, GrMW Wood.o4 be Manager (EXpress 1 -3000, Pittsburgh), or your PGW "Colonel".

In Pittsburgh, ne selling campaign is complete without the KDKA Radio WIC station ... 50,000 watts Clear Channel *PULSE-Aug.-Sept. 1957

BROADCASTING December 23, 1957 Page 55. STATIONS

dio" and as being still experimental. "If it PA. STATIONS FACE BLUE LAW BANS sells and brings results," Mr. Davis said, "it Broadcasters face possible action for Sunday operation will be adopted as a station policy." Already, the technique has brought in some 600 -700 Two Allentown outlets take opposite stands on ad copy responses, most approving. The Commonwealth of Pennsylvania Sec. 699.4. enacted in 1794 and re- enacted Thus far, the pitches have been offered to last week started to shape the pattern of in 1939. follows: Oklahoma Oil Co., a station client, without additional compensation, and 1957 -58 business along the lines of its Blue Whoever does or performs any worldly em- to Seven -Up ployment or business whatsoever on the Lord's Bottlers of Chicago as a "come on" for Laws, first enacted in 1794. Day, commonly called Sunday, works of neces- Retail and advertising enterprises are sity and charity excepted, or uses or practices new business. No schedule of rates has been any game hunting, shooting, sports or diversion worked out with Oklahoma's affected directly by a complaint by the state whatsoever on the same day not authorized by agency Mary- law, shall upon conviction thereof in a summary land Adv., Chicago. Local Seven -Up account Attorney General, asking the Dauphin proceeding be sentenced to pay a fine of 94 County court to enjoin retail stores from for the use of the Commonwealth or in default is handled by Guenther -Bradford Co.. also of the payment thereof shall suffer six days Chicago. opening on Sunday. in rison. Nothing herein contained shall be construed The law exempts stores selling "the nec- to prohibit the dressing of victuals in private essaries of life" on that day. families, baking houses, lodging houses, inns and Capital Cities Tv Puts other houses of entertainment for the use of At the moment, broadcasters in Allen- sojourners. travelers or strangers or to hinder water men from landing their passengers, or 52,000 Shares on Block town face possible legal action if they allow ferrymen from carrying over the water travelers Capital Cities Television Corp. (Lowell advertisers to use copy stating a store will or persons removing with their families on the Lord's Day. commonly called Sunday. nor to the Thomas, Frank M. Smith, J. Floyd Fletcher be open on Sunday. delivery of milk or the necessaries of life before 9 of the clock in the forenoon nor after 5 of the and Harmon L. Duncan interests) has of- If Blue Law enforcement were carried clock in the afternoon of the same day. fered 52,000 shares of common stock on to an extreme, radio and tv stations might WAAF Chicago Tries New One: the public market. The $1 par value stock have to shutdown or at least defend their is offered at $5.75. Spots That Are right to operate on Sunday. Barely Audible The Capital Cities company owns WROW Last week a department store chain, Two WAAF Chicago has devised a series of and WTEN (TV) Albany, N. Y. (formerly Guys From Harrison, announced it would what may properly be called "Whispering WCDA [TV]), WCDB (TV) Hagaman, be open Dec. 22, although 77 of its em- Smith" spots -and they're generating con- N. Y., WCDC (TV) Adams, Mass., and ployes have been arrested and some already siderable client and listener response. WTVD (TV) Durham, N. C. All are or will convicted of violating the Blue Laws. A Late last month, the 1 kw daytime inde- be CBS affiliates. major outlet of the chain in Whitehall Town- pendent station conceived the idea of airing WTEN received FCC authority to oper- ship, two miles outside Allentown, has been whispered commercials listeners could hear ate temporarily on ch. 10 Vail Mills, N. Y. open every Sunday. -perhaps not the first or second time on but (an Albany suburb), pending the outcome The Two Guys organization is the prime certainly the third. Thomas L. Davis, of a comparative hearing for that vhf chan- target of Allentown, Lehigh County and WAAF general manager, describes the tech- nel, which was assigned to the Albany area State law enforcement officers. But any local nique as "pseudo- psychological or pseudo - last year and reaffirmed this summer. law enforcement official in the state is in a subaudible." It has nothing to do with sub- Last week the Commission authorized the position to start padlocking business houses. liminal methods, he claims [SPECIAL RE- continuance of ch. 41 WCDA (TV) Albany PORT, Dec. 2; as a dual operation with ch. 10 WTEN The first broadcaster to take defensive STATIONS, Nov. 18]. WAAF currently is until Jan. 15 to maintain service until the action last week was Reuel H. Musselman, utilizing its technique in the new ch. 10 are ironed out. operating WSAN Allentown. He announced 20 minutes after and 10 minutes before kinks each hour. The pitch tells . . . Satellite ch. 29 WCDB has ceased opera- the station would not carry advertising copy listeners "WAAF tion. Satellite ch. 19 WCDC is being con- promoting Sunday hours by stores not -950 on your dial," "Oklahoma Gas is best" or "Fresh tinued. deemed to be handling "necessaries of life." up with Seven -Up." The commercials are whispered in three The Commission also last week turned an was Taking opposite position WKAP tone levels put on tape and aired within less down a request by WVET -TV Rochester, Allentown, which carries a schedule of 35 than 60 seconds. The listeners are not apt N. Y., for a stay of the FCC's grant to five -minute participating spots a week. to hear the first or second too clearly but are WTEN to operate on ch. 10 in the Albany WKAP carried Two Guys copy last week certain to catch the third, and, moreover, area pending the outcome of the hearing. saying the store would be open Sunday. may even wait in expectancy. WVET -TV is an applicant for the ch. 10 Harrington Adams, deputy Attorney Gen- Mr. Davis described the method as a assignment. eral of Pennsylvania, told BROADCASTING "new, low- pressure approach to selling ra- The merger of Hudson Valley Broadcast- the complaint to be filed in Dauphin Coun- ty was general in its language but was directed mainly at the Two Guys store. He said his office is not interested in shutting down radio or tv stations or newspapers. He refused to give any view on the WSAN position that broadcasting of copy dealing with Sunday store opening might be a con- spiracy to violate a law. Sunday enforcement was arousing mo- mentum in Dauphin County where Harris- burg, state capital, is located. Both county and city officials have indicated they will enforce the Blue Laws. Last week a score of employes of the Two Guys store outside Allentown were found guilty of working Dec. 8. Alderman DRAWING near its early 1958 target date, KRSD -TV Rapid City, S. D., reports Thomas Miller of Allentown sentenced construction well along on its new plant. The one-story building started in September, them to pay $4 and costs or serve six days will house studios of both the tv outlet and KRSD Radio. KRSD -TV will telecast in jail. George Joseph, attorney for the on ch. 7 with 30 kw and is affiliated with NBC. It is owned by John and Harry store, announced he would fight the sen- Daniels of Deadwood, S. D., and Eli Daniels of Rapid City, who also have a permit tences. for ch. 5 KDSJ -TV Deadwood. The text of Pennsylvania Public Law 872,

Page 56 December 23, 1957 BROADCASTING ing Co. (WTEN and satellites) and Durham Television Inc. (WTVD) took place last August. It followed the purchase of WTVD by Messrs. Thomas and Smith and associates last spring for $1.5 million, with Messrs. Fletcher and Duncan retaining 25 %. Capital Cities is authorized to issue 2 million shares of common stock. There are 1.05 million shares outstanding and 18,000 reserved for warrants. It is estimated the 52,000 shares being offered publicly will bring in $299,000, with $6,500 to go to the underwriters (Harold C. Shore & Co., New York, and First Securities Corp., Durham, N. C.) as commissions. The proceeds of $292,500 will be used, the offering circular noted, to pay off a $220,000 bank loan made by the Bankers Trust Co., New York, and for working capital. Mr. Thomas owns 18.5% of Capital Cities and Mr. Smith 13.9 %. Other major stockholders are Messrs. Fletcher and Duncan, each owning 4.1 %. Mr. Smith, who is president of the Capital Cities company, is also a one -third owner of WCNS -TV Baton Rouge, La. Balance sheets as of June 30 show that Hudson Valley Broadcasting Co. had total assets of $1,184,150, with current assets of $466,071. Current liabilities were $619; 175, and long term obligations, $1,274,885, with a deficit of $852,218. Durham Tele- vision as of the sanie date showed total assets of $2,174,990, with current assets of $327,687. Current liabilities were $324,- 357, with long term debt, $1,623,724, and a deficit of $15,409. Hudson Valley had a net deficit, after taxes, of $406,969 in 1955, of $139,244 in 1956 and a net profit after taxes of $60,871 in the first six months of this year. Durham Television Inc. (WTVD owner) Rochesterians Know had a net income, after taxes, of $33,140 in 1955, $73,076 in 1956, and a deficit of $13,300 for the first six months of 1957. WHATNIK! Capital Cities' pro forma balance sheet as WHAT'S of Sept. 30 of this year indicates total flying the air, these assets of $3,136,730, with current assets Of all the things about of $563,484. Current liabilities are listed as days, the ones that interest Rochesterians $683,729, and long term obligations at most are the fine programs (the best of CBS listed as $882.571. $1,185,174. The deficit is and ABC!) carried by Channel 10! That's Ground Broken for KHUM -TV why most Rochesterians prefer to tune in California- Northwest Broadcasting Co. Channel 10 when they seek a pleasant eve- has broken ground for construction of KHUM -TV Eureka, Calif., and expects to ning's entertainment. - That's why smart be ready for operation early next year. sponsors buy the "Big 10" in Rochester, N. Y. Studios, offices and transmitter for the ch. in a MI ROLLINO CO. (WVET -TV) 6 station will be housed tri -level build- NATIONAL NVNRRINTATIVtl: I ing on Humboldt Hill, six miles south of IVBER.MaKINNEY (WHEC-TV) Eureka. Carroll R. Hauser, owner of KHUM Eureka and president of KVEN Ventura, Calif., is president of KHUM -TV. Vice president is George C. Fleharty, president of Shasta Telecasting (KVIP -AM -TV Red- ding, Calif., 50% owner of KHUM -TV) and mayor of Redding. Mr. Hauser will direct local operations in Eureka and Mr. Fleharty national and regional sales. The George P. Hollingbery Co. will represent both KHUM -TV and KVIP -TV for national sales. The two stations will maintain a program- sales affiliation. BROADCASTING December 23, 1957 Page 57 STATIONS CONTINUED

sTRACI< RFCORD ON STATION SALES. APPROVALS and welfare plan are the main terms of CHANGING HAND discussion, Claude McCue, western regional of said Thursday. The following sales of others. Mr. Gran is 11.5% owner of llliway director AFTRA, He is to report ANNOUNCED station interests were Television Inc., applicant for ch. 8 at added that "there no progress as yet." Negotiations carried on announced last week. Both are subject to Moline, Ill.; 25% partner of Rex Television are being all five stations, he said. FCC approval. Co., applicant for ch. 10 at Duluth, Minn. jointly with radio wage at KGA operates on 1510 kc with 50 kw, is The present base for announcers KFOX LONG BEACH, CALIF. Sold to an ABC affiliate. these stations is $105 for a five -day, 40- Kenyon Brown and Kevin B. Sweeney by hour week. Arthur B. Hogan for approximately $700,- WAND CANTON, OHIO Sold to Dover 000, of which $100,000 is cash. Mr. Brown Broadcasting Co. by P. C. Wilson for $150,- Unfair, KITE Says owns 68 %; Mr. Sweeney 32 %. It is under- 000. Dover Broadcasting is owned by Mrs. stood that Mr. Brown may split his share Agnes J. Reeves Greer (99 %). Mrs. Greer Of Hooper Exclusion among associates Harry L. (Bing) Crosby, is president and 50.841% stockholder of KITE San Antonio asked C. E. Hooper George L. Coleman and Joseph A. WAJR -AM -FM Morgantown, W. Va., presi- Inc. last week to "get your big heel off our Thomas. The Brown group also equally dent and 99% stockholder of WJER Dover, little neck." owns KCOP (TV) Los Angeles, which it Ohio, is licensee and permittee, respectively, The statement was in a protest against bought for $4 million from Copley Press of WKJF (FM) and WKJF -TV Pittsburgh, the omission of KITE ratings from Hooper's owners in a transaction approved by the Pa. WAND operates on 990 kc with 500 w October San Antonio report. Hooper deleted FCC two weeks ago [STATIONS, Dec. 16]. day. On this approval, Comr. Robert T. the ratings because during the survey period The same Brown group sold KFEQ-AM -TV Bartley voted for a McFarland letter. KITE conducted promotion that would tend St. Joseph, Mo., to the Fine theatre interests WROD DAYTONA BEACH, FLA. Sold to inflate them, Hooper said [ADVERTISING for almost $1 million late last summer [STA- to Radio of Daytona Inc. by John S. Murphy & AGENCIES, Dec. 9]. TIONS, Aug. 26]. Last October, Mr. Brown and James F. McDonough for $145,000. Charles W. Balthrope, KITE president, received FCC approval to sell KWFT Radio Daytona comprises Morton Bassett, wrote Hooper that the station's telephone Wichita Falls, Tex., to F. L. and Geraldeane John Blair & Co. (80 %) and Mr. Mc- promotion "does not constitute any efforts to J. Whan, Ben Ludy and others for $300,000 Donough (20 %). Mr. McDonough remains inflate your survey.... The exact phrasing: [STATIONS, Oct. 28]. He also sold KBYE in executive capacity. WROD operates on 'When the voice on the telephone says Oklahoma City to Alfred Zugsmith and as- 1490 kc with 250 w. are you listening to your radio and it's sociates last summer for $90,000. Mr. Brown KITE calling, you may win a big prize... KBTM-AM -FM JONESBORO, ARK. owns KANS Wichita, Kan. and 22.15% of "In this, we clearly identify ourselves as Sold to Alan G. Patteson Jr. and Matthew KGLC Miami, Okla. Mr. Sweeney is presi- calling our listeners and offering them a Carter Patteson, equal partners, d/b as Pat - dent of Radio Advertising Bureau. KFOX prize. We do not attempt to confuse listeners teson Brothers, for $110,000. KBTM, an operates full time on 1280 kc with 1 kw. It by saying we are a survey. We say, when MBS affiliate, operates on 1230 kc with was bought by Mr. Hogan in 1956 for KITE calls you may win a prize. That 250 w. KBTM -FM is on 101.9 mc with $536,000. simply states a broad technique engaged in 8 kw. one way or another by many stations whom KBYE OKLAHOMA CITY, OKLA. Sold WCOS -AM -FM COLUMBIA, S. C. Sold to Kevin B. Sweeney, Glenn Griswold and you do not penalize by omitting ratings. to George H. Buck Jr. by Charles Pittman "I don't see how you can consider it fair F. F. (Mike) Lynch by Albert Zugsmith and for $107,500. Mr. Buck and his father associates for approximately $180,000. Mr. to penalize a station by omission of ratings George H. Buck Sr., are majority owners simply because your interviewers get vague Zugsmith and his group bought KBYE from of WINO West Palm Beach, Fla. WCOS, Kenyon Brown and associates last summer replies. This is not a fault of the station, an ABC affiliate, operates on 1400 kc with and yet you have hurt us from a business for $90,000. Mr. Sweeney, president of Ra- 250 w. WCOS is -FM on 97.9 mc with 5.3 standpoint by omission of the ratings, and dio Advertising Bureau, is also 32% owner kw. of a company buying KFOX Long Beach, more particularly by branding KITE as Calif. (see above). Mr. Griswold was gen- guilty 'of alleged [unfair] promotions.... " San Diego Ants, AFTRA in Talks when omission eral manager of KFEQ -AM -TV St. Joseph, Hooper officials had said, Negotiations have begun between AFTRA was disclosed, Mo., and Mr. Lynch is general manager of of the KITE ratings that they and five San Diego KBYE. Mr. Sweeney will own 36% radio stations -KFMB, didn't like survey -week promotions which of KFSD, KCBQ, KBYE, Mr. Griswold 18% and Mr. Lynch KSDO and KGB -for a might produce "typical" results, but that 28 %. H. J. Cole, station accountant, retains new contract to replace the present one, they did not omit ratings if the promotion which expires Jan. 31, 1958. required people to actually listen in order his 18% interest. KBYE is a 1 kw day - timer on 890 mc. Wage demands and the union pension to win. It is when the promotion is such that The following transfers of APPROVED station interests were approved by the FCC last week. For other broadcast actions see FOR THE RECORD, page 87. WHOO -AM -FM ORLANDO, FLA. Sold to Ted Estabrook by Edward Lamb for $222,500 cash or $250,000 over a ten -year period. Mr. Estabrook is the former owner of WERI Westerly, R. I., which he sold to William Sweeney for $74,000. Mr. Lamb continues to own WICU -AM -TV Erie, Pa., holds a cp for WMAC -TV Massillon, Ohio, and is the prospective purchaser of WTVQ (TV) Pittsburgh (cp for ch. 47). WHO() operates on 990 kc with 10 kw day and 5 kw night, is affiliated with ABC. WJBF (TV) AUGUSTA, GA., is settled now in its new studios and offices, built to KGA SPOKANE, WASH. Sold to Gran replace studios destroyed by fire in 1956. The $350,000 plant occupies a two -acre Broadcasting Co. by Bankers Life and plot in downtown Augusta and offers 20,000 square feet of working space. The sta- Casualty Co. for $250,000. Gran Broadcast- tion also has put up a new transmitter plant and tower eight miles east of Augusta. ing is owned by L. F. Gran (80 %) and

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people can say they're listening, whether Newsworthy News Coverage by Radio and Tv they are or not, that confusion develops and ratings are omitted, they explained. Last DATELINES week, after the Balthrope letter, they re- MOUNT VERNON-This Illinois town re- rector Harold Baker and Program Manager stated this position. lied on KMOX St. Louis for emergency Rusty Bruton, working with NBC news They also said they had a technique which information when the Wednesday afternoon staffer Roy Neal, have been originating net- they hoped would solve the problem. tornados knocked out WMIX Mount Ver- work reports on the activity 100 miles down Omitting KITE and other stations where non, it was reported Thursday. The CBS - the cape, flying newsfilm out of the scene they feel promotions inflate retinas, they owned St. Louis station was able to leap as soon as it is shot. Jim Kitchell has been said, "is purely a matter of our inability, into the breach because Chet Mangner, coordinating the job from NBC New York. during the period in question, to distinguish KMOX farm director, was in Mount Vernon between actual listening and people who say on a speaking engagement when the unsea- PACIFIC OCEAN-Although weather got in they are listening but are not. sonal twister struck. It had the only direct the way of a Navy missile test at sea off "Beginning with December, we have a reports from the stricken town 75 miles Anacapa Island earlier this month, KUDU technique whereby we think we can distin- away, it claimed. Ventura, Calif., counts its shipboard cov- guish between liars and listeners. When we Mr. Mangner drove five miles to find a erage a success. To get reports back to land call a number, the first thing we say is this working telephone and give the report to from The Norton Sound, Navy missile re- is a Hooper survey,' with more emphasis Steve Rowan, KMOX night news director. search ship, KUDU's Volkswagen mobile than usual on the 'Hooper.' We then make He followed up with hospital reports and unit was hoisted aboard and lashed to the very clear that we are not engaged in a pro- reports from city officials assessing the deck of the 540-foot craft. Dick Buffum, motion and that the person we're calling damage, which later was put at 10 killed, station news editor, broadcast running re- definitely will not get a prize or anything 110 injured and $6 million in property dam- ports by shortwave (with FCC permission) else for answering our questions." aged. Mr. Rowan and KMOX night person- during the storm- tossed, six -hour voyage. Authorities said that in one instance ality Harry Fender broadcast emergency Unfavorable weather caused the Navy to where this was tried the station got a 29 information through the evening until the call off the "Terrier" firing before the count- rating as against a 49 when the interviewing all -clear signal was given. down was over, but radio listeners in the was done by conventional methods. The As KMOX and the area prepared for interim got a close -up of Navy guided mis- station had a 22 before the promotion more tornadoes Thursday evening, the sta- sile research at sea, according to KUDU started. and the Hooper company feels the tion said listeners are putting to use the Station Manager Hugh Wallace. revised technique eliminated most or prac- disaster card offered by the station last tically all of the "inflation." spring at the height of the storm season. WASHINGTON -The Odyssey of Joe Biggs, In his letter Mr. Balthrope asked: "If you KMOX also referred to FCC conversion of temporary Post Office employe who carried the mail to New York are going to damage business for us by im- Conelrad to storm duty, effective Jan. I, himself via truck in- plying we are rat operators, why don't you at the suggestion of KMOX and others stead of trusting the railway, first was un- covered be fair about it ?" He suggested that Hooper [GOVERNMENT, Dec. 16]. by Joe Phipps, news director of WWDC carry notations on all survey -week promo- Washington, it has been acknowl- CAPE CANAVERAL Atlas edged. is tions. but also carry the ratings of all sta- -The interconti- Mr. Phipps credited by the AP, nental missile test last week gave the station - with tions "instead of pointing a finger at only Washington, passing along the feature network team of -TV one station." He also offered to "help your NBC and WFGA Jack- tip, which represented, according to one sonville, Fla., chance interviewers pin down the details" of special another to try out AP editor, "a pretty fair sample of his tips." rocket coverage first promotions conducted by KTSA and KONO machinery, which was The mix -up, in which Mr. Biggs misunder- set up to cover the San Antonio. Vanguard satellite launch- stood an order to dump the mail at the ing attempt Dec. 6. Hooper officials maintained, however, WFGA -TV News Di- railway station, got wide play in the news. that the KTSA and KONO promotions required actual listening-that members of RAB's Sweeney to Be Partner extend programming of the daytime station the audience could not win anything unless In Purchases of KFOX, KBYE to 9 p.m. WPAC -FM is operating on 106.1 they did listen. me with 15 kw. Temporarily during the Kevin B. Sweeney, president of Radio Ad- Christmas season the Long Island fm is vertising WBLN (TV) Returns to Air Bureau, moved into station owner- broadcasting a special Christmas music ship last week, with the acquisition of a 32% the schedule for shoppers and home listeners. Off air nearly 10 months because of interest in the company buying KFOX Long financial The two stations will start simultaneous difficulties, WBLN (TV) Blooming- Beach, Calif., and ton, Ill., a programming the first of the year. resumed operation this month on 36% interest in the ch. 15. group buying KBYE WBLN has been emphasizing film shows Oklahoma City, Porter Announces WMMS Staff and local programs, including weather news, Okla. (see page 58). Winslow T. Porter, former and sports fare, according to Worth Rough, general man- Mr. Sweeney re- ager of WHYL Carlisle, Pa., station manager. It is operating seven days and now owner ceived permission of WMMS Bath, Me., has completed weekly, Sunday- Friday, 5:30 p.m: 12 mid- top - from the RAB board level staffing of the new with night and Saturdays 5 station the from p.m. two years ago to following: WBLN's new staff includes Willard make station invest- Mark Roman, program Nichols, sales manager, and - manager, for- Warner Tide ments. He has no in- merly mann, formerly of of WCUE Akron, Ohio; W. H. WJBC that city, pro- tention of operating Prosser, gram and news director. news and continuity director, a the stations himself, published novelist who MR. SWEENEY formerly worked for WBZ -FM Makes Bow on 106.7 Mc it was indicated. Boston and New York advertising agencies; Before becoming head of RAB in 1954 Lew Colby, promotion manager, WBZ -FM Boston formerly has completed its first (he joined RAB in 1951), Mr. Sweeney was of WNDU -AM -TV South Bend, Ind.; Dr. week of broadcasting on 106.7 mc, accord- a sales executive with Don Lee Network, Harry F. Hinckley Jr. (orthopedic surgeon), ing to Paul E. Mills, general manager of KFI -AM -TV Los Angeles and with CBS chief engineer, and Eleanor M. Brice, sales WBZ -AM -FM and WBZA Springfield, Mass. and CBS' Housewives Protective League representative, formerly in the promotion The new station went on the air Dec. 15 in Los Angeles. department of Monsanto Chemical Co. with a daily 5 p.m.-midnight schedule of The 11- week -old station has joined "fine music." Using the WBZ-TV tower at WPAC Extends Operation with Fm the Lobster Network, Mr. Porter also an- Needham, Mass., WBZ -FM claims coverage WPAC Patchogue, New York, has announced. WMMS ( "Where over a radius 75 Most of Maine of miles from Boston, an nounced addition of WPAC -FM to broad- Is area of more Served ") operates on 730 kc with 500 w, than 4 million population. cast simultaneously with WPAC -AM and daytime. Page 60 December 23, /957 BROADCASTING Season's Greetings * American Society of Composers, Authors and Publishers

BROADCASTING December 23, 1957 Page 61

GOVERNMENT FUND FOR REPUBLIC TO PROBE TV Mass media project will analyze government -tv relationship Then it will study free speech application to tv, FCC role But The Fund for the Republic will embark Isidor I. Rabi, Nobel Prize physicist and on a "study" of the tv medium. chairman, general advisory committee, In announcing the fund's decision last Atomic Energy Commission, and Robert week, Robert M. Hutchins, president, noted Redfield, U. of Chicago professor of anthro- that two "additional projects" are to be pology. all laugh? carried out as parts of the fund's continuing Named "especially responsible for the study of a free society. mass media study" is Mr. Goldman, at one One of the projects will deal with the time a member of Time's editorial board. mass media of communication (beginning Among the books he has written are Rende- with tv) and the other will be devoted to vous With Destiny and The Crucial Decade. TV comedy is not a funny business. political parties, pressure groups and pro- Three members of the fund's board of di- fessional associations. rectors will act as liaison directors on the What seemed hilarious at a story Thus, the fund, an independent non- project: Alicia Patterson, editor and publish- conference can fall flat at airtime. profit institution set up originally with Ford er of Newsday; Bruce Catton, editor, Ameri- Film can help here -in many ways! Foundation millions, can be added to a can Heritage magazine, and Harry S. Ash- lengthening list of groups inquiring into more, executive editor, Arkansas With film, pre- testing is easy ... Gazette. television, though nearly all of them have The fund's staff director for the project laughs can be measured, been confined heretofore to congressional will be Frank E. Kelly, a vice president who highlighted -"fluffs" cut out ... and governmental inquiries. served as U. S. director of the International stations and time lined up with The mass media project, according to Press Institute's study of world news in 1953. Mr. Hutchins, will begin with an "analysis Mr. Kelly said plans are underway for far more control. That's why of the relationship between government and meetings and conferences to take place prob- a good comedy show is a better television." The project, he said, will in- ably next month. At that time a blueprint comedy show on EASTMAN FILM. clude a study "of the application of the for study will be made. Most likely, the fund First Amendment's guarantees of free speech first will review reports already issued and For complete information write to: to the medium of television and an analysis relating to the application of the free speech Motion Picture Film Department of the role of the FCC as a regulatory body amendment to tv. The group also can be EASTMAN KODAK COMPANY in this field." expected to review studies and reports of To underscore tv's importance to society congressional committees and others. 4, N. Y. Rochester (and to the fund), Mr. Hutchins observed: The objective of the study is to digest all have that people spend available material what have East Coast Division "Surveys shown and see points than with maga- 342 Madison Ave. more time with television been covered which "need to be developed radio combined. clarified." New York 17, N. Y. zines, newspapers and and "The latest estimates indicate that more The fund's reports in past years have Midwest Division than 41 million American homes have tel- carried in their listings a project entitled 130 East Randolph Drive evision sets and these sets are in operation "Commission on Performance of Mass Chicago 1, Ill. several hours a day. It has become increas- Media," described as "for exploration of a West Coast Division ingly clear that television is having a tre- continuing agency to appraise the perform- 6706 Santa Monica Blvd. mendous impact on our society." ance of the media of mass communica- Hollywood 38, Calif. As yet, no budget has been set for the tion." project. Originally the fund was set up in The fund in May 1955 authorized $25,- or W. J. GERMAN, Inc. 1951 with a $1 million appropriation of the 000 for this project. Basically, the Fund for Agents for the sale and distribution of Ford Foundation. Subsequently (February the Republic itself is dedicated to freedoms Eastman Professional Motion Picture Films, 1953), the foundation allocated an additional and civil liberties. It was founded to "sup- Fort Lee, N.J.; Chicago, III.; Hollywood, Calif. $14 million to the fund. (It was at that port activities directed toward the elimina- time the fund assumed a completely inde- tion of restrictions on freedom of thought, pendent status.) inquiry and expression in the U. S. and the The tv project is an outgrowth of a rec- development of policies and procedures best ommendation by the fund's "Committee of adapted to protect these rights in the face Consultants on the Basic Issues." The fund of persistent international tension." Thursday turned down a BROADCASTING request for a copy of the original recom- WWLP (TV) Plan Comments Asked mendation, noting that it is for "internal" The FCC last week invited comments by Be sure to shoot use. Jan. 17, to the petition by Springfield Tele- IN COLOR ... Members of the consulting committee vision Broadcasting Corp. (WWLP [TV], ch. You'll be glad you did included A. A. Berle Jr., an attorney in 22) Springfield, Mass., to substitute ch. 15 New York, author and former assistant sec- for ch. 75 in Concord, N. H., ch. 21 for retary of state; Scott Buchanan, philosopher - ch. 15 in Portsmouth, N. H., ch. 75 for author and former dean of St. John's Col- ch. 30 in St. Johnsbury, Vt., ch. 69 for ch. lege; Eugene Burdick, political scientist at 74 in Bennington, Vt., and give ch. 74 to the U. of California and novelist; Eric F. Springfield, Vt. Goldman, Princeton U. professor and Ban- It also denied the petition by Telecasting croft Prize winner; Clark Kerr, chancellor, Inc. (WENS [TV] ch. 16) Pittsburgh, Pa., U. of California at Berkeley and labor for rule making to add a fourth commercial economist; Henry R. Luce, editor -publisher vhf channel to the Pittsburgh area by (1) Life, Time and Fortune; John Courtney shifting ch. 9 from Steubenville, Ohio, to Murray S.1., theologian at Woodstock Pittsburgh, and ch. 16 from Pittsburgh to College and editor of Theological Studies; Steubenville, or (2) adding ch. 6 to Pitts- Reinhold Niebuhr, vice president and grad- burgh by deleting ch. 12 from both Erie, uate professor. Union Theological Seminary; Pa., and Clarksburg, W. Va., and adding it December 23, 1957 Page 63 GOVERNMENT CONTINUED

to Cleveland- Akron, Ohio (as well as to "Westinghouse" on Japanese sewing ma- Johnstown -Altoona), deleting ch. 8 from chines or any other product is forbidden WELL Lancaster, Pa., and adding it to Philadelphia - APPOINTED MANSION under the order. Wilmington- Camden -Atlantic City. With addition of special film- record- ing studios in the Florida governor's FCC Members Agree Van Volkenburg Heads Applicant mansion, reaching the people will be For Ch. 10, St. Petersburg, Fla. almost as simple for the chief execu- To Answer Moulder Jack L. Van Volkenburg, president of tive as going downstairs. The gover- FCC commissioners last Monday in- CBS -TV from 1952 to the end of 1956, is nor's cabinet has appropriated $2,250 formed Rep. Morgan Moulder (D -Mo.) that the president- general manager and one of to install special wiring, lights and they would answer questions on gifts and the principal stockholders in an application acoustical facilities in an unfinished benefits submitted by the House Legislative filed last week for ch. 10, St. Petersburg, basement. The new studios will be put Oversight Subcommittee chairman [Gov - Fla. to regular use by the mansion's present ERNMENT, Oct. 14]. The application is in the name of Bay tenant, Gov. LeRoy Collins, who films And, from his Missouri home last Thurs- Area Telecasting Corp. It is the fourth ap- and records reports for radio and tele- day, Rep. Moulder stated the investigative plication for the vhf channel, assigned to vision stations each month. committee now has enough material and the St. Petersburg -Tampa area by the FCC information to hold hearings on one or all last summer. six of the agencies it was established to in- Besides Mr. Van Volkenburg, who holds Examiner Sets Ch. 11 Hearing vestigate. At the same time, he hit the FCC a 9.85% interest, other major Bay Area For Remaining Fargo Applicant for failing to furnish the committee's in- stockholders are Louis Fried, 15.4 %, and vestigators with cases. With the withdrawal of Marvin Kratter files on pending Curtiss & Gross Inc., 13.53 %. Mr. Fried is Last Monday's meeting at 5 p.m. was as an applicant for ch. I I Fargo, N. D., sales manager, Benrus Watch Curtiss & Co. FCC Hearin' Examiner Elizabeth Smith held at the request of the commissioners, Gross Inc. is a building construction firm. who felt that it was impossible to furnish has scheduled a Jan. 27 hearing on the re- Other stockholders include John S. maining application by North Dakota meaningful and complete answers to the Houseknecht, formerly with Screen [GOVERNMENT, Gems Broadcasting Co. The hearing was ordered questions Oct. 21]. One of and William Esty Co.; Fred orches- the was Waring, to determine possible signal overlap and principal points discussed to what tra leader; Harry W. Bennett Jr., new ex- concentration of control of North Dakota detail the commissioners would need to go ecutive vice president, Joseph Katz Agency stations and the circumstances surrounding in listing gifts. honorariums, etc., received and with in formerly Bryan Houston Inc. the withdrawal of Mr. Kratter, who an- from Jan. I, 1949 to the present date. Sim- the same capacity; Hal James, Doherty, ilar questionnaires were sent to nounced his intention to drop out at a certain for- Clifford, Steers & Schenfield and formerly mer Dec. 12 prehearing conference. commissioners, the networks, and other with Ellington & Co.; Charles T. Ayres, North Dakota Broadcasting (owned by industry organizations and figures. ABC sales representative; and Fred C. Dr. Bernard Schwartz, chief John Boler. 57 47c. and over 500 others) counsel for Hutchinson, manager, St. Louis Cardinals. owns KCJB -AM -TV Minot. KBMB -TV the subcommittee. also attended the meet- Messrs. Bennett, Houseknecht, and James Bismarck. KXJB-TV Valley City and KSJB ing and in addition spent a part of last were members of the group which fought Jamestown. all North Dakota, and holds week working at the FCC. for St. Rep. unsuccessfully Petersburg-Tampa a permit for KDHS (TV) Aberdeen. S. D. Moulder said that it has not been ch. 8 in 1954, finally granted to the Tampa decided what federal regulatory agency will Tribune (WFLA- AM -TV). They also have FCC Asks Spectrum Comments be called first for hearings by the com- minor interests in WVET -AM -TV Rochester, In Readying for Geneva Meet mittee. which was established with a $250: N. Y. 000 appropriation last spring to determine Bay Area proposes to spend $1.1 million The FCC has asked for comments by whether the agencies are administering the in building the ch. 10 facility, with $1.3 mil- Jan. 23. 1958. on the whole radio spectrum laws as Congress intended. In addition to lion scheduled to be spent on operation the from all interested persons in preparation for the FCC, these agencies include the Federal first year. the forthcoming International Radio Con - Trade Commission, Interstate Commerce ferenc -. scheduled for July 1, 1959, at Ge- Commission. Federal Power Commission. FCC Grants KVIT (TV) Move neva, Switzerland. The Commission noted Civil Aeronautics Board and Securities & By a 4 -3 vote, the FCC last week granted it has not yet taken any position on any of Exchange Commission. KVIT (TV) Santa Fe, N. M., permission the proposals so far drawn up by the groups The chairman said he hopes to hold an to move its transmitter from 2.8 miles north- working with government- industry com- executive meeting of the subcommittee the west of Santa Fe to Sandia Crest, N. M., mittees and the U. S. State Dept., and de- day after Congress returns to Washington, wish which is 43 miles southwest of Santa Fe and clared it did not to do so until it had which would be Jan. 8. There is a possibility. heard its 14 miles northeast of Albuquerque. Also from licensees and other interested he stated, that the first hearing will be of a approved was an increase in power from parties. general nature (involving all six agencies) 0.324 kw to 28.2 kw. The importance of the Geneva confer- early next month to take up the problem of Comrs. John C. Doerfer, Richard A. ence was emphasized by the FCC in its gifts, plus pressures on FCC members. statement: "... We wish to emphasize the Mack and Rosel H. Hyde dissented to the Expressing concern over these pressures - Commission action but did not issue state- importance of the matters which will be con- by both industry figures and members of ments. Ch. 2 KVIT, owned by Video In- sidered at the forthcoming conference, and Congress -Rep. Moulder said that it may the dependent Theatres Inc., is not yet on the significant effect which changes in the be necessary to introduce legislation de- air. Radio Regulations may have upon Com- signed to protect the commissioners. (Dur- mission licensees and the entire communi- ing the last session of Congress, Sen. Henry New cations industry." Deadline for Class IVs Case Jackson [D- Wash.] introduced S 2462, which The FCC has extended the deadline would make it a crime to attempt to influ- FTC Finalizes date for reply comments in the local broad- Universal Order ence "adjudication" by independent regu- cast stations case (in which Class IV sta- Federal Trade Commission has issued an latory agencies.) tions aspire to increase their power from order to Universal Sewing Service, Cincin- On the question of pending files, Rep. the present 250 w maximum to I kw) from nati, to stop using bait advertising and false Moulder said the committee has no inten- Dec. 12 to Jan. 13. This extension was re- claims to sell sewing machines, vacuum tion of trying to influence a Commission quested by Community Broadcasters Assn., cleaners and other merchandise. The action, decision in any way, but at the same time representing some 500 out of the 900 Class involving broadcast commercials and news- it is entitled to see all records. This, he IV stations on the air. Comments were filed paper advertisements, confirms an initial de- felt, brings up the old, unanswered question with the FCC in this proceeding last month cision by an FTC hearing examiner last of whether an agency can withhold infor- [GOVERNMENT, Dec. 9]. month. Use by Universal of the name mation from Congress. Page 64 December 23, 1957 BROADCASTING Heard About It?

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FCC ASKS VIEWS wave proceedings; (4) denied a petition to dismiss the clear channel proceedings, and ON DBA PETITION (5) denied a request to terminate the freeze ask hours on the assignment of daytime stations on Daytimers longer clear channels. Move follows Senate 'order' Comr. Robert E. Lee dissented to the Commission order instituting rulemaking on months after receiving a Senate Three the DBA petition. "order" to take action, the FCC last week invited comments on a petition by Day- time Broadcasters Assn. for extended hours Magnuson Promises of operation. Further Tv Probing Specifically, the DBA proposal asks that daytime stations be permitted to operate "Further inquiry into television" is ex- from 5 a.m. or local sunrise (whichever is pected to occupy a prominent place in the earlier) to 7 p.m. or local sunset (whichever work of the Senate Interstate & Foreign is later). Current rules require them to sign- Commerce Committee during the coming of on no earlier than sunrise and sign -off no LIBRARIAN Congress L. Quincy session of Congress, according to Chairman Mumford (r) looks later than sunset. Respondents were given at one of 397 reels Warren G. Magnuson (D-Wash.). of tape being presented him by Arthur until March 18, 1958, to comment. In a statement being released Hull Hayes, president of CBS Radio. today a Senate Small Business (Monday), Sen. Magnuson Last September, The tapes represent a complete record outlined the headed by Sen. Wayne Morse plans of the committee Subcommittee of CBS broadcasts May 13 -26 and are for 1958. He expressed (D -Ore.) severely criticized the Commission being added to the library's audio- hope the report on proposed reallocation for inactivity on the DBA petition, filed visual reference collection. Programs of the television frequency, pre- Dec. 9, 1955 [GOVERNMENT, Sept. 16]. The during the two weeks included two pared by a special committee headed by Dr. subcommittee's report accused the FCC of reports by President Dwight D. Eisen- Edward L. Bowles of Massachusetts Insti- "unwarranted and inexcusable delay "; fa- hower, news, documentaries, music tute of Technology, would be ready early voring "dominant" members of the indus- from abroad and a Democratic politi- in the second session of the 85th Congress. try; being unfair to daytime broadcasters, cal quiz featuring Adlai Stevenson, Preliminary drafts of this report have been and an "attitude of indifference and negative Harry Truman and other party leaders. in the hands of committee members several approach." months, with some unofficially expressing In its order, the FCC pointed out that disapproval of certain conclusions therein. the proposal has a definite bearing on two the DBA proposal would result in added The question of pay tv will receive "seri- other pending cases -the clear channel and primary service. ous attention" from the Commerce Com- daytime skywave proceedings. At issue in "(b) The extent to which such primary mittee, the chairman said. While acknowl- these cases is the utilization of clear channel service gains would occur where no other edging that several members of the commit- stations to serve extensive rural and sparsely primary service is available (1) from any tee are opposed to toll tv, Sen. Magnuson populated areas at night and whether sky- other station and (2) from any other sta- said he believes the proposal should be wave radiations during the pre- sunset and tion located in the same city or town. given a fair trial to determine whether it post- sunrise hours necessitate added restric- "(c) The periods during which, the areas will be approved by viewers. Sen. Strom tions on daytime stations. in which and the populations for whom Thurmond (D -S. C.), a committee mem- A third factor to be considered, the Com- primary service available under present rules ber, last session introduced a bill (S 2268) mission said, is the implication of the DBA would be subjected to objectional interfer- which would prohibit pay tv and has an- proposal in relation to North American ence [to the signals of clear channel sta- nounced plans to push for passage of the Regional Broadcasting Agreement. There tions]. measure during the congressional term be- now are approximately 1,300 daytime sta- "(d) The extent to which the foregoing ginning Jan. 7. tions on the air, 800 assigned to regional losses of service would occur in areas and (Chairman Oren Harris [D -Ark.] already channels, 100 to U. S. clear channels and for populations receiving no other primary has announced that his House Interstate channels on which 400 to clear other North service. & Foreign Commerce Committee will hold American countries have priority. "(e) A showing similar to (c) and (d) with hearings on pay tv next month.) When the current NARBA carne up for respect to losses of skywave service within Sen. George A. Smathers (D- Fla.), of the ratification last summer, a powerful Senate the 0.5 my /m 50% skywave contours of Senate committee, has pending a bill (S 2834) witness was Ray opposition Livesay, WLBH Class I stations. which would prohibit networks and stations Mattoon, Ill., and DBA board chairman "(f) The extent to which limitations set out from owning stock in music publishing [GOVERNMENT, July 151 On the strength in the international agreements would and recording firms. Sen. Magnuson stated of Mr. Livesay's testimony, according to ... be infringed. that this bill is due consideration by the Comr. Rosei Hyde, the Senate failed to committee. "(g) Views of the parties concerning the At the time it was introduced, he ratify NARBA [GOVERNMENT, Aug. 19]. said need for the additional services which would hearings probably would be held on The DBA proposal, the Commission said, the matter be made possible by extending the hours of in January [GOVERNMENT, Aug. raises the question whether the public inter- 26]. operation of daytime stations and the effect At the present time, however, the corn - est would be better served by permitting on the public interest of the consequent mittee has no hearings scheduled on pro- to local posed all daytime stations broadcast after losses of service from other classes of sta- legislation affecting the broadcast- sunset and before local sunrise despite re- tions." ing industry. sultant interference to unlimited time sta- In related DBA petitions regarding the Another bill (S 376) mentioned by Sen. tions, or whether the public interest would clear channel and daytime skywave proceed- Magnuson as due consideration is one by be better served by retaining the present ings, the Commission (1) granted a DBA re- Sen. John Bricker (R- Ohio), ranking minor- rules forbidding the operation of daytime quest to consolidate that portion of the ity member of the committee, which would stations during the nighttime hours. clear channel case dealing with daytime sta- require FCC regulation of the radio and tions television networks. In this respect, the FCC asked that corn - operating on clear channels with the DBA rulemaking; (2) granted Ignored ments include "reasonably complete and a request to completely in the chairman's defer action on certain proposed restrictions statement is SJ Res 106, introduced accurate data indicating: by Sen. on the daytime skywave radiations toward Charles Potter (R- Mich.), also a committee "(a) The times during which, the areas protected clear channel stations; (3) denied member. This measure, plus an identical in which and the populations for which a request to consolidate the DBA and sky- one introduced in the House by Rep. Page 66 December 23, 1957 BROADCASTING "I depend on Ad Age's thorough coverage of marketing news ..."

says HARRY F. SCHROETER Director of Advertising National Biscuit Company

"Advertising Age has long been must reading for me. I have come to depend on its

thorough coverage of news in the field where I have to be up to date. Moreover, the tabulations of expenditures by advertisers and billings by agencies are so dependable,

we rely on them as source material. Another thing I have noticed is that younger men soon get the Ad Age habit too. We all seem to be in agreement that, old or new in the business, Advertising Age is essential if we are to be well informed."

HARRY F. SCHROETER Whether they take the Long Island Railroad, the Outer Drive Express, or simply bicycle down Main Street, most of the advertising Mr. Schroeter joined the National Biscuit executives who are important to you have at least one Monday- morning Company in 1945 as assistant advertising ritual in common. They read Advertising Age. At the beginning manager. A native of New York City and of each hustle- bustle marketing week, those who influence as well as a graduate of Princeton, he did public re- those who activate today's broadcast decisions depend on Ad Age lations work for the Wall Street firm of for the news, trends and developments of their dynamic field. DeCoppet & Doremus and spent five years in the advertising department of Procter & The National Biscuit Company, a major broadcast advertiser, is just one Gamble before coming to Nabisco. In 1949, example from AA's nationwide audience. A leading maker of Mr. Schroeter was appointed to the new post crackers, cookies, cereals and other products, Nabisco allotted more of director of media. Five years later, he than half of its 1956 budget for measured media to television - became executive assistant to the director of over $7,346,000. During the first six months of 1957, the company advertising, and was given the task of co- invested more than $3,480,000* in spot tv, with an additional ordinating all advertising scheduled by the total of over $1,000,000 earmarked for network time. company and its several subsidiaries. He was named director of advertising in 1956. Mr. Every Monday, 8 paid- subscription copies of Ad Age get must readership Schroeter has served on a number of A. N. A. by Nabisco executives with marketing responsibilities. Further, committees and was formerly a director of 437 paid-subscription copies blanket McCann- Erickson, Inc. the Traffic Audit Bureau. and Kenyon & Eckhardt, Inc., the agencies placing most of Nabisco's advertising. Add to this AA's more than 39,000 paid circulation, its tremendous penetration of advertising with a weekly paid circulation currently reaching over 11,000 agency people alone, its intense readership by top executives in national advertising companies, its unmatched total readership of over 145,000 -and you'll recognize in Advertising Age a most influential medium for swinging broadcast decisions your way.

*S. C. Rnrabaugh Co. for Television Bureau of Advertising

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BROADCASTING December 23, 1957 Page 67 GOVERNMENT CONTINUED PROGRAM SERVICES William Bray (R- Ind.), calls for the estab- review by the Commission." The grant, PAY TV GETS OKAY lishment of a three -man commission to study which would have become effective on Dec. the current use of the radio spectrum, with 11, had been contested by Bayou Broadcast- IN LOS ANGELES emphasis on that portion allocated to the ing Corp. prior to the initial decision. It is But military. Several trade organizations have official operating procedure for initial deci- hitches may develop called for passage of the measure and Sen. sions to be finalized 40 days after they are Veto or referendum possible Potter and Rep. Bray have been active made, though in most cases the FCC re- in lining up congressional support. quires more time for a review. The Los Angeles City Council on Wednes- day, by an eight to six vote, approved Among other major broadcasting bills the two city ordinances required to put into pending before the Senate committee are Rep. Jere Cooper Dies; Headed effect the two franchises for the right to S 1369- (Sen. Magnuson) and S 1437 (Sen. House Ways & Means Committee install and operate toll tv Albert Gore D- Tenn.) -to establish stricter closed -circuit sys- Rep. Jere Cooper (D- Tenn.), 64, chair- tems in the city granted earlier to Skiatron requirements for a political candidate to man of the House Ways & Means Commit- Tv Inc. and jointly to International Tele- eligible for equal time; S 1367 (Sen. be tee, died last Wednesday in the Bethesda meter Corp. and Fox West Magnuson) -to prohibit broadcasting of Coast Theatres (Md.) Naval Hospital following a heart at- [PROGRAM SERVICES, OCT. 21]. horse and dog racing information; S 1577 tack. The 28 -year veteran of Congress had Now the two franchise grantees (Sen. Potter) repeal protest provision can pro- -to suffered what was described as a "mild" ceed to install the cables needed to of the Communications Act; S 1759 (Sen. trans- heart attack Dec. 4 and was reported to be mit their toll tv programs from Magnuson) -increase license periods of the point on the way to a "full and complete recovery," of origin to the homes of subscribers, once broadcast stations to five years; S 2119 prior to the Wednesday relapse. the telephone company has agreed at what (Sen. Magnuson) -to appropriate up to $1 The death of Rep. Cooper put Rep. Wil- price and under what conditions million to each state for educational tv. it will bur D. Mills (D -Ark.) in line for the Ways permit the use of its poles to support the John Black, a member of the committee's & Means chairmanship, and also to suc- cables needed by the toll tv operators. staff, has been assigned to work in communi- ceed Rep. Cooper as head of the Democratic That is, the two franchise holders can pro- cations matters with Nick Zapple, com- Committee on Committees, which assigns ceed if the council's approval of the enabling munications counsel who formerly has borne party members to committees. Rep. Mills is ordinances is allowed to stand. Council- the committee's entire broadcasting work- an outspoken foe of tax cuts but has urged man Earle D. Baker, in opposing approval load. Mr. Black, who has moved into Mr. correction of certain "inequities." of the ordinances at this time, expressed the Zapple's office, also will devote some time Rep. Cooper had been a member of the view that the mayor might veto such action; to proposed aviation legislation. Ways & Means Committee since 1932 and another hindrance, considered more likely became chairman in 1955. He is survived by most observers, could be a petition signed FCC Extends Comments Deadline by a brother and three sisters. by a sufficient number of voters to make the For Proposal on Vhf Boosters franchise grants a subject for a public Stations, Aviation Interests referendum. The FCC, acting on the request of Colo- Protest Selma- Such a referendum was threatened by rado Gov. Stephen McNichols, has extended Montgomery Move the Southern California Theatre Owners the deadline comments a Two tv stations, the Air Force and other for on proposal to Assn., which urged the council to delay authorize low -power vhf booster "repeater" aviation interests teamed up last week to its vote for 90 days to give Congress time stations from Dec. 15 to Jan. 15, and reply protest the move of a transmitter location to take national action on pay tv. In a comments 14 to Feb. 14. by a Selma, Ala., tv grantee nearer to from Jan. Gov. statement read by Julius Tuchler, SCTOA McNichols made the request on behalf Montgomery, Ala. of argued that even with immediate council the Colorado Tv Repeater Assn. The stations were ch. 12 WSFA -TV and approval, the toll tv operators ch. 20 WCOV -TV, both Montgomery. They could not Four comments, all favoring the proposal, possibly wire the city Los were objecting to the proposed move of the of Angeles in already have been filed with the Commis- time for the 1958 baseball season, so they transmitter of ch. 8 WSLA (TV) Selma, sion. Adler Electronics Inc., prominent in would lose nothing by the Ala., to a point 20-odd miles outside Mont- delay. But should the development and manufacture of trans- the council approve the gomery. ordinances, SCTOA lators, urged authorization of the repeater declared, "you offer us no hope but to turn stations but with "many more relaxations in The Air Force, Aircraft Owners & Pilots to referendum." (Previous council approval the requirements for establishment and op- Assn. and Air Transport Assn., objected to of a contract giving the Los Angeles Dodgers the 2,000 -foot eration than have been proposed." antenna height proposed at a block of city property for use as a ball the new location, was claiming it an air park already has been challenged by a KXLY -TV Spokane, Wash., and KELP - hazard. TV El Paso, Tex. (under joint ownership), petition with enough signatures to force Arguments in told the FCC it is "unreasonable to believe favor and against the pro- that matter to be presented to the public the Commission can fully eliminate them posed move were made last week before for decision, so that the possibility of similar [repeaters]." KXLY -TV said that it prob- the FCC en bane in oral argument. Last action on the toll tv question is much more ably has more "so- called illegal boosters year an FCC hearing examiner recom- than an idle threat). mended that WSLA's request to move using its signals than any other station in and Both prospective toll tv operators pro- to build its 2,000 -foot tower be the country" and the only feasible solution denied. tested vigorously against being tied to the WSLA received its ch. 8 grant in 1954. is to validate repeater stations. Los Angeles Dodgers, arguing that while While favoring the proposal, the the tv rights to the games might be de- Wash- Firm Asks Stay of CBS Purchase ington State Tv Reflector Assn. asked the sirable the program service contemplated Commission to liberalize its equipment re- The St. Louis Amusement Co. (former for toll tv is much broader than these base- quirements and stipulations regarding on- Franchon -Marco Theatre interests) last ball telecasts. Jerome Doff, Skiatron vice duty licensed operators. The California Co., week filed with the U. S. Court of Appeals president, and Chester Lappen, vice presi- with oil holdings and several hundred em- in Washington, D. C., for a stay of the CBS dent of International Telemeter Corp., ployes in northwest Colorado, also asked purchase of ch. 4 KWK -TV St. Louis for pointed out that their companies had gone that the boosters be legalized. $4 million. The FCC had denied the protest through months of bearings, had complied of St. Louis Amusement [Ar DEADLINE, with all the requirements of the city and FCC to Review Ch. 18 Case Dec. 2] against the Commission's Oct. 23 had posted $100,000 bonds to guarantee approval of the KWK-TV purchase. This performance, all just for the chance of offer- The FCC has put off the Oct. 31 initial approval had included relinquishment by ing their service to the public, with each decision of Examiner Charles J. Frederick CBS of ch. I 1 KMOX -TV St. Louis to 220 family free to decide for itself whether it to grant ch. 18 in Baton Rouge, La., to Television Inc., one of three unsuccessful wants either or both services and then, Port City Television Co., pending "further applicants for that facility. having been connected, to further decide Page 68 December 23, 1957 BROADCASTING $0/1(y §reelimjs

TO all our friends in the United States and Canada, we of the Metropolitan Life extend our warmest wishes for a Merry Christmas...and the happiest of New Years in 1958 -1-1- In the true spirit of Christmas, our thoughts turn to the gifts with which Divine Providence has enriched our lives. We have much for which to be thankful ... warm and enduring ties with families and friends, peace in our two nations and that great blessing which more and more of us are enjoying throughout life ... good health -i i' May you and your family have, in abundant measure, health, happiness, peace of mind during this Holy Season and in all the years ahead.

Metropolitan Life Insurance Company

(A MUTUAL COMPANY)

1 Madison Avenue, New York 10, N.Y.

BROADCASTING December 23, 1957 Page 69 PROGRAM SERVICES CONTINUED NETWORKS

what programs, if any, it would pay to one drive -in) and also of its TM project. Gains From Tv Partially Offset see. He refused to discuss the reasons for his AB -PT Decline in Theatres Numerous other witnesses, including resignation, except to iterate that it was representatives of labor groups whose ap- caused by policy differences. Though fourth -quarter earnings of Amer- proval or rejection of the toll tv idea was Mr. Griffing insisted that he is not dis- ican Broadcasting -Paramount Theatres Inc. pretty much of a standoff, appeared at the couraged by the showing of the TM project will be lower this year than last, tv earnings council meeting. The meeting ran into the in Bartlesville. He repeated that Video for AB -PT's ABC division are ahead for afternoon well past the normal adjourn- intends to continue the wired movie opera- the current quarter, the company's president, ment time, with most of the council mem- tion through 1958 to determine completely Leonard H. Goldenson, informed stock- bers expressing their views before the vote whether this is or is not a means of re- holders last week. was taken. A motion to postpone action capturing the motion picture audience. "As we reported to you in October," until March 31, 1958, was defeated by Video has said that 2,000 connections Mr. Goldenson wrote in the dividend state- the same eight -to-six vote that, a moment would ensure the success of Telemovies. ment, "our nine months operating earnings or two later, approved the ordinances. Bartlesville has about 8,500 tv sets. were 91 cents a share compared with $1.31 in 1956." Dividends of 25 a In the four months TM has been in cents share were payable Friday Hays Ouits as Manager existence, Mr. Griffing pointed out, Video's to holders of record Nov. 29. Telemovie Project Bartlesville movie gross revenues have in- Of Discussing ABC creased by one -third. Mr Griffing declared -TV's growth, Mr. Gold - Is the nation's first pay tv operation in enson noted that "the this is based on other cities in which Video efforts that have been trouble? has theatres. applied during this past year in the tele- The resignation of Phil Hays, manager vision area are now being reflected by the "This has not increased our profits," the of the Bartlesville, Okla., theatres owned improved competitive position that ABC is Video president "but by Video Independent Theatres Inc., and emphasized, it does attaining. Indicative of the improved calibre show that TM has increased our income." of Video's telemovie project because of of programming and the addition of new He pointed out that movie attendance is "policy differences" may be one straw in affiliated stations, ABC is registering the down severely throughout the nation and the wind, according to some observers. most impressive television network gain in that Bartlesville is no exception. Bartlesville is where Video Independent audience growth-a 56% increase in cir- established Telemovies -a method of piping Temporarily replacing Mr. Hays in culation over last year as documented by motion pictures to home tv receivers via Bartlesville is Wayne Wallace, an advertis- the A. C. Nielsen Co." wire lines. Subscribers are charged $9.50 ing and promotion expert. He also will ABC -TV took a full -page ad in The New per month, and receive a choice of first handle a stepped up TM promotion cam- York Times Thursday to claim that 56% run and re-run movies on two vacant paign, it was announced. Video said a more homes watch ABC -TV than a year Mr. Hays will be channels on their tv sets. permanent successor to ago per average evening minute, that ABC - "Mr. Hays' resignation had nothing at named after the first of the year. TV was one of the two networks-out of all to do with the Telemovies project," three -that grew in 1957, and Cowley Succeeds Houghton reasoned Henry Griffing, president of Video Inde- that this was due to the addition of new pendent, said last week. "His leaving was As Muzak Corp. President affiliates and "better programs." due to personal reasons and other circum- Election of Charles C. Cowley presi- Yet, said Mr. Goldenson, "this improve- stances," the head of the southwest theatre dent of Muzak Corp., New York, was ment ... is not enough to offset the decline chain added. announced last week by Board Chairman in theatre business, primarily as a result There are more than 550 TM connec- Jack D. Wrather. Mr. Cowley formerly was of a lack of box office pictures in the fourth tions in Bartlesville, Mr. Griffing said, executive vice president in charge of fran- quarter and the effect of the flu epidemic "and although this doesn't sound too ex- chise operations for Muzak, which records on theatre attendance, and the costs nec- citing, it is more than we projected for this and programs background music for offices, essarily incurred during this quarter in cre- fourth month of operation." TM began plants and public places in more than 5,000 ating a new program structure for the ABC Sept. 2. cities and towns in the U. S., Canada and radio network." But more outspoken was - Kenneth Black abroad. He succeeds Harry E. Houghton, ledge, Video division manager in the Bartles- who recently sold his interest in Muzak. Mutual Reports Rising Demand ville area: "Frankly, we're disappointed," For Affiliations With Network he said, "but we're not giving up." Mr. Cowley joined Muzak in 1945 as field Mr. Hays, a 25- year -veteran of the motion service director and under his direction the Four -month status report on Mutual's picture business, was manager of Video's firm pioneered the development of an auto- affiliation activities since the new manage- Bartlesville theatres (two conventional and matic music transmission system controlled ment group assumed control of the network by pre -recording magnetic tape. Muzak was released last week and showed that franchises grew from 14 in 1945 to more four stations have signed with MBS and 22 than 150 today. other outlets have requested affiliation applications. Mutual affiliates now number Estey Forms Tel National Inc. 461. Don Estey, formerly executive vice presi- Charles King, station relations director dent of Song Ads Inc., has announced the for MBS, said 49 stations applied for affilia- formation of Tel National Inc., to provide tion since last Aug. 8, but 23 were rejected a new type of transcription library service because they are in the primary coverage to radio stations. Tel National is located at area of other Mutual stations. Affiliation 5880 Hollywood Blvd., Hollywood, Calif. contracts, he said, have been sent to 22 The new library, Mr. Estey said, will be stations which are eligible. New affiliates, constructed "so that the local station sales already signed, KLMS, Lincoln, WTOD manager can submit to a local retailer a Toledo, WFVG Fuquay Springs, N. C., and complete advertising campaign customized WCGC Belmont, N. C. specifically for him." Mr. King cited the network's new affiliation contract formula and its news PROGRAM SERVICE SHORT broadcasting activities as two of the major reasons Association Films Inc. is offering quarter - independent outlets are seeking association hour public service film produced by Ameri- with Mutual. The network -station contract can Institute of Certified Public Account- calls for a minimum in option hours and ants in cooperation with Internal Revenue expanded use of barter-type clearances for Service titled, "Helping the Taxpayer." personality, dramatic, sports and special Page 70 December 23, 1957 BROADCASTING continuity events programming. Its five- minute news CBS -TV Discussing Telecast Code Review Board." He said director Grace Johnson should programs on -the -hour are given free to sta- Of Sunday Big League Game acceptance tions for local sale, while the affiliates give be notified if the network received any re- week it is negotiat- on- the -half -hour news shows to the network CBS -TV reported last quests for use of SP advertising. major league game- of -the- for sales to national clients. ing for a Sunday week baseball telecast in addition to the Ann Gillis, NBC Producer, Treyz Apologizes on ABC -TV weekly Saturday presentation the network Dies After Long Illness has been carrying for several years. For Remark on 'Wallace' Show Ann Gillis, 44, NBC producer of news Though the network would not give ad- and special events programs, died Monday Oliver Treyz, vice president in charge of ditional details, it is understood that five after a long illness. ABC -TV, went on his network's Mike Wal- major league clubs -Cleveland Indians, Chi- Miss Gillis started her career in 1932 lace Interviews show Dec. 14 with an apol- cago White Sox, New York Yankees, Phil- with WJSV (now WTOP) Washington, then ogy for a remark by the guest on the pre- adelphia Phillies and Cincinnati Redlegs- became director of special events for CBS ceding week's program. are considering participation in the project. Washington, supervising program origina- Columnist Drew Pearson had said on the The move is being undertaken despite the tions from the White House and others in- Dec. 7 Wallace show that the book, Profiles minor leagues' request to Congress for a volving cabinet members and top govern- in Courage, which won a Pulitzer Prize for new investigation of alleged antitrust prac- ment officials. She worked closely with Sen. John F. Kennedy (D.-Mass.), had been tices and the objections of Baseball Com- President Franklin D. Roosevelt on his ghost- written for Mr. Kennedy. missioner Ford C. Frick. "Fireside Chat" broadcasts and was identi- Mr. Treyz told the audience that "this fied with political convention coverage. company has inquired into the charge made ABC -TV Thumbs Down SP Joining NBC in 1944 as special assistant by Mr. Pearson and has satisfied itself that Reaffirming policy that all advertising to the vice president in charge of news such charge is unfounded, and that the book must be seen and heard and not "subliminal" and special events, Miss Gillis was respon- in question was written by Sen. Kennedy. on ABC -TV, Leonard H. Goldenson, pres- sible for much of NBC's political conven- "We deeply regret this error and feel that ident of the parent American Broadcasting - tion coverage from 1944 to 1956. She was it does a grave injustice to a distinguished Paramount Theatres, last week advised all NBC's producer for Queen Elizabeth's visit public servant and author, to the excellent department heads: "Until such time as full to the U. S. last October. Her last project book he wrote and to the worthy prize he and complete information concerning the with which she was associated before her ill- was awarded. effects of this technique is available for care- ness was working on a proposed news pro- "We extend our sincere apologies to Sen. ful consideration, the ABC -TV network and gram for children. As a producer, she was Kennedy, his publishers and the Pulitzer its owned and operated stations, in keeping associated with NBC radio's Who Said That? Prize Committee." with their policy that all commercial an- NBC -TV's Comment and On the Line shows It was the second such tv appearance for nouncements shall be clearly identified as (also on radio) and Bob Considine's portions Mr. Treyz. Last May, he apologized for as- such, will not broadcast messages utilizing of Tonight on NBC -TV. Survivors are her persions the self -styled "reformed gangster," the technique of 'subliminal perception.' husband, New York Daily Mirror column- Mickey Cohen, cast on the police chief of This position is also in accordance with the ist William Slocum, and a daughter, Sara Los Angeles on the Wallace show the week recent recommendations of the NARTB Linnie, 12. before. ABC-TV also asked affiliates carrying the Wallace show on a delayed basis to delete Mr. Pearson's references to the Kennedy book before broadcasting the program.

CBS -TV Affiliates to Hear Nixon Vice President Richard M. Nixon will talk informally to CBS-TV affiliates at their fourth general conference to be held at the Shoreham Hotel, Washington, in mid -Janu- ary, the network announced Wednesday. Mr. Nixon will be guest of honor at a luncheon in the Blue Room of the Shore- ham on Monday, Jan. 13. Dr. Frank Stan- ton, CBS Inc. president, will deliver the key- REJUVENATE note address Monday morning. A talk by Richard S. Salant, CBS Inc. vice president, your clients with amazing results by buying proven will follow. Other talks will be made by C. Howard Lane, vice president and managing #1 TV station (KJEO -TV) in fabulously rich Fresno director of KOIN -TV Portland, Ore., and and San Joaquin Valley market. Consult your Branham chairman of the CBS Television Affiliate man now for further fascinating details. We GUAR- Assn., and Merle S. Jones, president of CBS - ANTEE you'll save your energies . . . get more for TV. your monies . . . on KJEO -TV Fresno. ACT TODAY! WJIM -TV Revises Status WJIM -TV Lansing, Mich., announced last week it would become an optional -buy affiliate of all three television networks Jan. 1. It has been a basic, must -buy NBC-TV outlet and has had optional agreements with ABC -TV and CBS -TV. Its current weekly schedule, according to Harold F. Gross, president, includes 58 hours from NBC, 24 from CBS and 14 from ABC. WJIM operates on ch. 6. Two months ago it opened studios in Flint, Mich., to augment those in Lansing. BROADCASTING December 23, 1957 Page 71 PROGRAMS & PROMOTIONS

Californians in Reno way for the junketeers, as national sponsors --IfIA of the game fell into the promotion spirit, Get Taste of `Play Tv' passing out product samples along the way. Spectator sports entered a new phase this CBS backers for both games were Marlboro month, as KOLO -TV Reno, Nev., showed cigarettes through Leo Burnett Co. and Fal- droves of San Francisco football fans how staff Brewing Co. through Dancer- Fitzger- to see a home game away from home, with ald- Sample. the day's sport augmented at the gaming Reno pulled out all stops yesterday, du- table. plicating the Dec. 8 welcome on an even Under auspices of KOLO -TV, Reno ca- grander scale. After the ceremonies, way- sinos and the Reno Chamber of Commerce, farers were entertained at a mammoth cock- 10- 15,000 Bay Area citizens twice descended tail party, before serious sport got underway tv on a city where football on tv-like gam - on the gridiron and gambling fronts. bling-is wide open. Among media covering the tv trips to Reno were San Francisco television stations Through the twin miracles of television which filmed the wandering fans. Today and Nevada promotion, San Franciscans, (Monday), tired- but -happy travelers could who otherwise would have been denied see- see themselves as they looked when they ing their Forty Dec. 8 and -Niners play went to Reno to see the game in San Fran- Dec. 22, saw the matches and enjoyed a cisco. frolic in babylon to boot. Reno literally gave them a free ride over the 500 -mile round trip and feted guests expansively when they arrived. All that many of the junketeers paid for the excursion was the price of a poker chip or a pass at a one- A TOWER is more armed bandit. than something to hang an antenna on, The pilgrimages grew out of frustrations as demonstrated by in two towns. In San Francisco thousands of WTOB -TV Winston - were fans locked out at the gate, when Salem, N. C., pres- Kezar Stadium quickly sold its 59,000 ently -dark uhf. before seats the Dec. 8 game. The game WTOB -TV is keep- was out blacked on tv screens because pro ing its hand in the football rules flatly forbid telecasting home community service games within a 100 -mile radius, whether field by turning its A DOLLAR the is BILLION stadium sold out or not. idle structure into a MARKET Miles away in Reno, programmers of 700 -ft. "Tower of KOLO -TV were frustrated because they Lights" to promote had no chance to take the game off the air holiday shopping at from KPIX (TV) San Francisco or KCRA- Winston- Salem's Anyone for a billion dollars? It can TV Sacramento, as was their custom. Two Thruway Shopping things KOLO -TV be had by alert advertisers who realize did have, though, were Center. It took 600 a cable connection to San Francisco and man -hours to rig the the tremendous effective buying power a casino client, the Horseshoe Club, imag- giant candle. of northeastern Oklahoma. inative enough to undertake the $800 connection bill, sponsor the show locally and

Your key to this treasure chest is . . . subsidize a giant excursion from San Fran- cisco. KVOO -TV. Tulsa County alone is a Once CBS ordered the game, KOLO -TV, million market, and Sales Man- $500- the Horseshoe Club and eight San Fran- agement rates Tulsa both a better cisco travel agencies took the ball and ran. quality and a better productive market The plan attracted national and local publicity, and 10,000 Forty -Niner fans lost no than either Boston or Baltimore! time reserving free bus rides and cut-rate Yes, it's there for you ... through "champagne air flights." Channel 2. When do you starr? As they arrived in two bus caravans and an armada of planes, excursionists got a Stations Spread Holiday Spirit brass -band welcome in Reno. Adjourning to In Special Christmas Promotions the Horseshoe Club and its affiliated Wagon Stations all over the country are getting Wheel in nearby Lake Tahoe, they watched on the bandwagon and going all out for KOLO -TV-tuned KV receivers scattered over the Christmas [BROADCASTING, Dec. 161. club rooms. Their hours before and after channel KSID Sidney, Neb., reports that it held the game were beguiled at gaming tables The KSID and slot machines. Turkey Derby, which ended last Friday. The station put a. large tom So impressed was the Reno Chamber of turkey in a cage on top of its mobile unit Commerce with the Dec. 8 event that the and toured around town visiting sponsors. KOLO -TV telecast of the divisional cham- Listeners were asked to judge the weight of pionship playoff yesterday (Sunday) was the turkey and were informed that it turned into a citywide promotion, sponsored weighed 20 FOR CURRENT AVAILABILITIES over pounds. The first prize by all major clubs and hotels in town. was $75, plus the live turkey; second prize, CONTACT ANY OFFICE OF BLAIR Preparations were being last TELEVISION ASSOCIATES made week to $15 and a dressed turkey, and third prize add rail transportation to bus and air sched- $10, plus a dressed turkey. In addition, the ules to accommodate 15- 16,000 San Fran- station conducted The Turkey Derby Show cisco enthusiasts. and gave away a turkey a day. It was beer, cigarettes and skittles all the Through the cooperation of WRNL Rich- Page 72 December 23, 1957 BROADCASTING good product? mond, Va., and a local department store, good program? children in that area are able to telephone Tomorrow's Shirley? Santa Claus at his North Pole headquarters. The station has broadcast Calling Santa good commercial? and listeners have been invited to call Santa. The number of the department store was given and a battery of operators has been required to handle the telephone calls. When WDGY Minneapolis -St. Paul TEST "hired" Santa Claus to make a recording which was put into operation at its transmitter site and asked children to call Santa, the results reportedly were so successful that the telephone company asked the station IT FIRST to discontinue the promotion. WDGY reports that a telephone company official estimated that at least 10,000 lines were tied up as a result of the stunt. IN PEORIA! WTIC Hartford, Conn., is broadcasting "the world's most beautiful Christmas music" each evening and will continue the tradi- Here's why you can safely project tional carols through Christmas Eve. The test results from Peoria, Illinois... carols have been recorded by famous Euro- here's why 15 well -known ad- pean and American choirs. Among the pro- KTTV's "Shirley Temple of Tomor- vertisers chose Peoria for a test grams scheduled for Christmas Eve are row" is 5- year -old Tammy Marihugh, city in 1957: Christmas in Connecticut, Christmas Eve shown here with the station's Dick with Bing Crosby, Christmas Around the Whittinghill. She war the winner PEORIA IS SELF- CONTAINED: The World (narrated by Fred Waring) and The among more than 1,000 entrants. Peoria metropolitan area of Nutcracker Ballet (narrated by Robert E. 288,500 population is mid- Smith). The "Shirley Temple Holiday Spe- way between Chicago and Santa's journey from the North Pole to cials" movie nackage was promoted St. Louis. San Diego will be covered for local children by KTTV (TV) Los Angeles with the IS AN ADVERTISING "IS- by special remote short wave. KCBQ that cooperation of the May Co. (depart- PEORIA Peorians read their city reporters will be stationed along his ment stores) in a "Shirley Temple of LAND": newspaper . view route and Lucky Lane will leave San Diego Tomorrow" contest. Southern Cali- own TV stations . . tomorrow (Tuesday) for the North Pole, fornia girls between three and eight their own listen to their own radio where he will give an on -the -spot report of years of age were eligible and more Santa's departure. The station plans to than 1,000 parents took their children stations. from Canada and to a May store to have free photo- broadcast special reports PEORIA IS REPRESENTATIVE: points along his projected route to San graphs taken for submission in the station's contest. The winner was chosen Characteristics are remark- Diego. ably similar to the larger has ar- Dec. 7 for "possessing the photog -nic The Canadian Broadcasting Corp. metropolitan markets. ranged with WSUN-TV St. Petersburg to qualities and visual characteristics most clearly entitling her to be called film some of the Canadians who are spend- PEORIA IS "TEST SIZE ": The area 'The Shirley Temple of Tomorrow'," ing Christmas in the Florida sun. The film is large enough for valid, will be flown to CBC in Toronto and will be from 20 finalists during a special tele- projectable results . . . yet the movie series shown on the entire Canadian tv network cast. KTTV reports small enough for economical on Christmas Eve. The film will include drew tremendous audiences. testing. scenes in and around St. Petersburg and lawn bowling and boating activities. CBC THESE FIRMS TESTED PEORIA plans to integrate the film into special half- ABC -TV to Discuss '57 Stories hour report on Canadians at Yuletide in WITH WTVH IN 1957 A year -end discussion of the major news various parts of the world. Anheuser -Busch Purity Baking Co. stories of 1957 and their bearing on the Capri Reynolds Aluminum future will be highlighted by ABC -TV's Colgate Robin Hood Prologue 1958 (9 -10 p.m. Dec. 29). ABC's Coty Schlitz Lever Bros. news chief John Daly will head participants, Shell Oil Co. P. Lorillard to including the following newsmen: Robert Pabst Sterling Drug Co. Houston Sturdevant (Paris); Yale Newman (London); Procter & Gamble Toni he George Bailey (Vienna); John Secondari, bureau chief Edward P. Morgan, John Ed- urn 113 wards and Robert Fleming (all Washing- s ton); Quincy Howe (New York): and Don Goddard, roving correspondent for the ABC - QI3C TV network.

'Turkey Hunt,' New York Style WABC New York, in cooperation with wTVN Safeway Stores, conducted a special six -day C H A N N E L 19 "Christmas Turkey Hunt" ending today (Monday). During the promotion, hundreds PEORIA, ILLINOIS of cardboard turkeys were hidden in certain toted won PEORIA JOURNAL STAR Safeway stores, with clues to their locations EDW. PETRY & CO. given on WABC programs each day. Finders NATIONAL REPS .. were given free turkeys. BROADCASTING December 23, 1957 Page 73 PROGRAMS & PROMOTIONS CONTINUED

KNX -CRPN, BEKINS MARK 20 YEARS

In November 1937, Bekins Van & Storage Co. started a schedule of three announcements a week on KNX Los Angeles. Last month, Bekins celebrated the completion of 20 years of continuous sponsorship on KNX and of more than 16 years on the CBS Radio Pacific Net- work. In the interim, Bekins' radio expenditures have grown from something less than $10,000 to something more than $100,000 annually, or about 20% of the current Bekins advertising budget. It was in the fall of 1941 that Al Brooks, head of Brooks Advertising Agency, Los Angeles, which handled the Bekins account, suggested that with the growing audience for news, Bekins might sponsor a newscast to augment its an- FIRST 20 YEARS of sponsorship by Bekins Van & Storage Co. on KNX Los An- nouncement schedule. In October 1941, geles and 16 years on CBS Radio Pacific Network are marked by the principals, who Bill Henry, columnist for the Los Angeles apparently have no intention of interrupting a good thing. L to r: Al Brooks, vice Times, began a Monday- Wednesday-Fri- president and consultant, C. J. LaRoche Advertising Agency; Fred Ruegg, general day newscast on KNX and the Columbia manager of KNX and CRPN; Milo W. Bekins Sr., board chairman of the sponsoring California Network. Early in 1942, Harry firm, and Daniel P. Bryant, Bekins president. Flannery took over the Bekins newscasts; newscasts in addition to Hollywood Music for "sentimental reasons" but because he was succeeded in 1945 by Wallace Hall and started Frank Goss on a three - "through periodic testing and surveying Sterling, now president of Stanford U., a -week early evening schedule that was of the market we've found that KNX and in 1946 Charles Collingwood started shortly increased to six -a -week. That's and CRPN represent one of the most his two -year stint for Bekins. how it stands today. effective and productive expenditures of Meanwhile, Bekins had launched On Nov. 20, when Fred Ruegg, gen- all the media on Bekins' advertising Hollywood Music Hall on an ABC West eral manager of KNX and CRPN, enter- schedule." Coast hookup, later moving it to NBC tained executives of the Bekins organiza- Mr. Brooks, now a vice president and and, in 1948, to KNX and CRPN. The tion and of C. J. LaRoche Advertising consultant of the LaRoche agency, said half -hour Sunday musical series was live Agency (which acquired the Bekins ac- one of the reasons he'd recommended until 1952, when it became a recorded count through a merger with the Brooks that Bekins stay with KNX -CBS was that program, but it retained its original guest firm) at a luncheon commemorating the they'd "always extended the fullest co- star policy and the format which has 20th anniversary of Bekins' association operation, merchandising and promo- made it in the past three years the highest with the station and network, Milo W. tional effort in support of the various rated musical program on the West Coast. Bekins Sr., board chairman, said his com- programs Bekins has sponsored on CBS In 1952, Bekins decided to resume its pany had not stayed with KNX -CRPN the past 20 years."

Gourmets Only on Lunch Concert Corner (11:45 a.m. -12 noon), it will be WJZ Presents 200 'Toys for Tots' sponsored (participations) on behalf of such With greater food manufacturer impor- Wonderland of Toys products as Caviar (Purepak Foods Inc.), -a toy spectacular tance being attached to "gourmet items" -was presented by WJZ Baltimore in co- - Instant Vichyssoise and for example, General Foods Corp. has Sauce Hollandaise operation with Baltimore Products Co. (toy (Maison Julian Inc.), inaugurated a new line of imported delicacies Imported Soups (Cresca wholesaler), in connection with its "Toys from around the world bearing the GF Co.-Knorr-Swiss). Heretofore, the 15-minute for Tots" campaign. The toys were presented imprint-WQXR New York has limited the program was sold as a separate segment. in a fantasy setting and the three children semi -classical music Luncheon Concert The station also has other "exclusive adver- that assisted Jack Wells, the show's host, (Monday- Friday) to strictly gourmet food tiser only" programs such as Town & played with as many of the 200 toys as they processors and importers. Retitled Gourmet Country Dining for restaurants. could in the one -hour -long program. Five pre -teen girls, each dressed in a costume matching that of the doll she held, were presented in a children's fashion show and a contingent of U. S. Marines collected the toys for distribution to Baltimore's under- United Press Facsimile Newspictures privileged children. Rep Sends Aural Greetings Broadcast Time Sales, New York repre- and sentative firm which presents the station it represents "in person" to advertisers by tape United Press Movietone playbacks, is playing turn -about by sending Newsfilm "talking Christmas cards" to its stations. The greetings were recorded from a con- 1-) Li Build ference call connecting sales managers of Ratings BTS' offices in New York, Chicago, Los Angeles and San Francisco. After the telephone call, Christmas carols were dubbed in. Page 74 December 23, 1957 BROADCASTING 'Lone Ranger' Promotion Contest Marks. Program's 25th Birthday TWIG BENDING Promotion managers of tv stations broad- In an era when media persuaders casting the Lone Ranger program are being are training children for adult roles as invited to compete for prizes totaling consumers, WSIG Mount Jackson, $10,000 in a "silver anniversary showman- Va., has extended the never -too -young ship contest," announced by Jack Wrather, philosophy to the advertiser. An illus- president of The Lone Ranger Inc., to cele- trative listing on the station schedule, brate program's 25 years in radio and tv. according to General Manager Philip General Mills, American Bakeries Co., J. Potter, is for "Young Andy Shaf- United Artists Pictures Corp. and the Lone fer." Mr. Shaffer, 11, has bought $5 Ranger organization are cooperating in of- worth of spots on behalf of his maga- fering 22 cash awards to the promotion man- zine subscription business. Making a agers of ABC -TV and CBS -TV affiliates, as service call one day after school, well as several non -network stations in eight WSIG salesmen reported the client southwestern states, who during January and was so pleased with results from his February 1958 turn in the best promotional 7:45 a.m. news adjacency that he is campaigns on the program. "An integral considering a renewal. part of the campaign will be the support and close attention given the new silver anniversary wide screen, all -color feature A GIANT mail box is being used by film, `The Lone Ranger and the Lost City KWTO Springfield, Mo., as a studio WITH Awards $2,500 on Birthday to interview children who come to of Gold,' scheduled for release by United For three weeks before its 10th birthday post letters to Santa Claus. Christmas Artists later during the anniversary year," Dec. 6, WITH Port Huron, Mich., aired are for "postage" at a win- the announcement states. seals sold names taken at random from the the tele- dow at the base of the two- story-high Awards are a $2,500 first prize, $2,000 phone directory and announced that if the standing in a local shopping second, $1,500 third, $1,000 fourth, two structure persons named called back within five center and the center's merchants of $500 each, five of $250 each, four $100 minutes they would receive one of the sta- participated in sponsoring the daily prizes and seven of $50 each. To enter, the tion's birthday presents. Gifts totaling $2- the half-hour "Santa- casts." Pictured with promotion manager must return card 500 were given out as 70% of the people mailed to all tv stations carrying the Lone Santa are (I to r) KWTO announcer named called within the allotted time. In Ranger series as of last week by Jan. 10, George Earle and station executives Leslie an automatic 1958. The contest will start Jan. 15 and John Mahaffey, Kennon and addition, WITH presented run until March 1. Entries must be submit- Ralph Foster. dryer to the first listener to call within ted by March 15 for judging by a commit- one minute after the announcement. tee comprising Roger Lewis, United Artists vice president in charge of advertising and promotion; Lowry Crites, advertising manager of General Mills' cereal division; James Callier, advertising manager, American Bakeries, and Sherman Harris, vice president, The Lone Ranger Inc.

WFBM -TV Recalls '57 Programs A booklet highlighting the main events carried on WFBM -TV Indianapolis during 1957 was prepared by the station for distribution to the Indiana School Board Assn. at a special closed circuit tv demonstration Dec. 1. Titled "For the Asking," the booklet contains pictures ranging from Broadway to Indianapolis' floods.

DOC LEMON -6 to noon ART ROBERTS - noon to 6 TWICE AS GOOD!

New, stronger programming, personalities always the bestEcue buy in this market! A SATELLITE motif figures in a new The ELLIOT STATIONS slide by WMTV (TV) Madison, Wis. great independents good neighbors The copy that goes with it says, "For entertainment that's out of this world, Akron, oho - WCUE / WICE - Providence, R.I. keep tuned to WMTV." Netlenal Itepreaentativea The John E. Pearson Co.

BROADCASTING December 23, 1957 Page 75 TRADE ASSNS. wkrg-tv New England Broadcasters Unite Films"; James L. Pettus, RCA, "Sound In Regional Promotion Campaign Recording "; Jack Kennedy, NBC, "Tv Studio Practices "; Ellis W. D'Arcy, consult- -.- Broadcasters of six states decided Wednes- ing engineer, "World Wide Tv"; Ralph E. day to form a Resurgent New England Lovell, NBC, "Television Recordings "; council to carry out a regionwide promotion Boyce Nemec, management consultant, project. A project approved at a Boston "Closed- Circuit Television." Ratings up -:- meeting of 60-odd broadcasters is subject to formal ratification by the region's six SRA Adopts New Spot Form; state broadcast associations. Will Reduce Extra Paperwork The project was originated earlier in the year by Daniel W. Kops, WAVZ New Ha- Further helping to reduce the growing 5th time S paperwork involved in handling spot radio ven, Conn., an NARTB board member. It is designed to organize the spread of the and tv advertising, a new standard form New England story through broadcast fa- to confirm broadcast orders and to serve as a cilities in cooperation with commercial and contract between station and agency was on Ch. 5 industrial organizations. adopted Thursday in New York by the Speakers at the Boston meeting included board of the Station Representatives Assn. Mayor John Hynes of Boston; Comr. John The form eliminates the need for an agency Burke of the Massachusetts Dept. of Com- to issue a separate formal contract to con- in merce; Mayor Richard C. Lee of New firm verbal orders which often are fulfilled Mobile Haven, and Alan G. Tindal, WSPR Spring- before the paperwork can be completed. I Station representatives will supply suffi- field, Mass. Sample kits to guide broadcasters in evaluating their communities and cient copies of the new form for use by promoting their market areas were distrib- agencies although the latter may continue to uted at the meeting. issue separate contract forms if they wish. Among proposed projects were a public On the back of the new form SRA plans to relations program presented by Max Ryder, show the contract conditions for spot- radio- WBRY Waterbury, Conn.; two- target plan tv as copyrighted by the American Assn., of sales emphasis by John Hurley, WNEB of Advertising Agencies. Both agency and Worcester, Mass., who was unable to be station will sign and exchange copies of the present, and disaster coordination by Charles form. SRA has With Nielsen and A.R.B. already Bell, WHAY New Britain, Conn. Roy Whis- been working on this project for a year in cooperation with showing WKRG -TV leading by a nand, WCOP Boston and president of Mass- the 4-A committee on broadcast country -mile in Mobile, the new achusetts Broadcasters Assn., opened the media, which has approved the idea of the new TELEPULSE (Sept. '57) shows Chan- Wednesday meeting with Mr. Kops serving form. Larry Webb, SRA managing director, new nel 5 out in front even more. as chairman. Mr. Tindal is chairman of the said the form "would save New England Promotion & Stimulation thousands of hours of clerical work WKRG -TV Leads, Committee. for all concerned-agencies, stations and station representatives. It will 372 to 89 Johnson Reappointed to Head reduce the possibility of errors in contracts and over a period of time the savings in TELEPULSE (Sept. '57) reports NARTB Employer -Employe Unit WKRG -TV leading Station X in cost of paper alone should add up to a very 372 quarter hours to 89 (one tie). Leslie C. Johnson, WHBF -AM -TV Rock sizable figure." WKRG -TV has 15 of "Top 15 Island, Ill., has been reappointed chairman Once -a -Week Shows" . 7 out of the of 10 "Top Ten Multi -Weekly NARTB Employer -Employe Rela- N. Y. Council Ban Protested Shows ". tions Committee by President Harold E. A protest has Fellows. The committee is tentatively sched- been lodged by Radio - Sunday through Saturday (8 Newsreel- Television P.M. to Midnight) WKRG -TV uled to meet Feb. 27 in Washington. Working Press Assn. against the New leads in 155 quarter hours to 12 Other members of the group are Joseph York City Council's action for Station X. Monday through in barring camera coverage of the council's Friday (7 A.M. to 8 P.M.) WKRG- J. Bernard, KTVI (TV) St. Louis; Richard deliberations Dec. 5 on the bill to outlaw TV leads in 185 quarter hours to M. Brown, KPOJ Portland, Ore.; Herbert 55 racial for Station X. WKRG'a Satur- E. Evans, Peoples Broadcasting Co.; Rob- or religious bias in the rental or sales day daytime lead is 4 -to -1. of private housing. The bill was passed. WKRG -TV's Sunday daytime ert W. Ferguson, WTRF -TV Wheeling, lead Is 5 -to -1. Evicted from the council chamber were ' . Va.; Robert B. Jones Jr., WFBR Balti- Gabe How else can we say any time more; Herbert R. Ohrt, KGLO -TV Mason Pressman, news manager, WRCA- AM-TV is better time on WKRG -TV I For City, Iowa; Ward L. Quail, WGN -AM -TV New York, and Tom Castigan, availabilities, can your Avery- CBS -TV newsman cameraman. Knodel office or C. P. Persons, Chicago; Calvin J. Smith, KFAC Los An- sr., Vice -President and General geles; Harold C. Stuart, KVOO -AM -TV Manager. Tulsa, Okla.; William C. Fitts Jr., CBS; Richard Freund, ABC; B. Lowell Jacob- sen, NBC, and Harold M. Wagner, MBS. GIVE IT SELL! NIELSEN GIVES US THIS BONUS: Peou- Families C.B.I. T.B.S. KOSI letton SMPTE Lists Tv Papers for Meet and KOBY WKRG -TV 1,258. 336. $1,467 51,060 turnover products Station "X" 1,087. 290 1,316 954 Television topics will be high on the -not audience) WKRG -TV Bonus 161 46 agenda of the 83rd semiannual convention S 151 5 106 BOTH RADIO In tho thousands In the millions of the Society of Motion Picture & Televi- STATIONS 1 sion Engineers April 21 -25 at the Ambas- NO. in HOOPER and PULSE sador Hotel, Los Angeles, according to con- 6 a.m.-6 p.m. average share Channel vention officials. Herbert E. Farmer, Cinema Dept., U. of Southern California, chairman of the convention program, and Bernard D. C wkrg-tv Plakun, General Precision Labs, heading the papers committee, said papers will in- KOSI KOBY REPS AVERY KNODEL clude Frank Ralston, ABC Television Denver San Francisco Center, "Distribution of Tv Programs on Mid -America Broadcasting Company Page 76 December 23, 1957 BROADCASTING MEDIA spokesmen exchanged ideas on methods of keeping channels of information open at luncheon held by NARTB Freedom of Information Committee, with newspaper representatives receiving NARTB's new kits, "The People's Right to Know." L to r: Theodore F. Koop, CBS Washington, representing Sigma Delta Chi and Radio Television News Directors Assn.; NARTB President Harold E. Fellows; Wil- liam Leick, American Newspaper Publishers Assn.; Robert D. Swezey, WDSU-AM- TV New Orleans, chairman of NARTB committee, and Joseph Costa, National Press Photographers Assn. ever have an exclamation point look you square in Bell Gets Additional Duties radio courses in their speech departments in the eye?Here's one: and 10 others have asked to be included As Head of NARTB Joint Affairs in the program, according to Shirley Austin, WITH ONE ECONOMICAL Howard H. Bell, NARTB assistant to the office manager of the Texas association and GET 3 president, has been appointed assistant to radio consultant to the U. of Texas ex- PURCHASE YOU the president in charge of joint affairs, Pres- tension and field service. Six 6 -week courses RICH TV MARKETS WITH idint Harold E. Fel- include study in microphone techniques, WEST TEXAS TELEVISION lows announced sales and continuity, radio drama, special Wednesday [CLOSED shows, news writing and production and NETWORK... CIRCUIT, Dec. 16]. radio work. over 277,276 sets...period Mr. Bell had been assistant to the presi- Catholics Praise Radio -Tv dent since 1954. For Standards of Programming In his new post The Catholic Church has gone on record Mr. Bell will have as lauding radio and television in the U. S. responsibility for for "preserving standards which permit the projects and activi- American home to tune in programs at ties which jointly random without being faced in each instance concern both radio MR. BELL with a problem of moral judgment." and television, work- The commendation was made by Bishop ing with John F. Meagher, radio vice presi- William A. Scully of Albany, chairman of dent, and Thad H. Brown Jr., tv vice presi- the episcopal committee on motion pictures, dent. He will act in behalf of President radio and television. The bishop's statement Fellows in staff planning for joint radio -tv was issued in connection with Catholics' affairs. These will include program planning reaffirmation Dec. 15 of their pledge to for the national convention, regional con- support the Legion of Decency's crusade ferences, board meetings and committee against indecent and immoral motion pic- projects. tures. The committee sets Legion policy. while also praising the School Radio Courses Bishop Scully, TAB Asks movie industry's Production Code Admin- A move to install instruction in radio as istration and those producers who cooper- part of public school curricula is being ated, nevertheless cited the rise in "B" sponsored by Texas Assn. of Broadcasters. (morally objectional) films. Five Texas schools already have added But for radio -tv, the bishop was unre- served in commendation. He noted that with C the publication of Pope Pius XII's encycli- cal Miranda Prorsus last September [NET- K DUB -TV WDXI-TV LUBBOCK, TEXAS WORKS, Sept. 16], the Catholic Church's at- E- JACKSON, TENNESSEE Channel 7 tention has been expanded to radio -tv. KPAR -TV Covering "During the 35 years of radio's exist- ABILENE SWEETWATER ence in the U. S.," Bishop Scully said, "it half million has served the American public as a vehicle K EDY -TV BIG SPRING, TEXAS IAc OH4 people in for public service programming and as a the mid - source of entertainment. It has not entered the American consciousness during these South years to regard the medium as a moral prob- Predent and Gen. Mpr., W. D. "DUB" ROGERS Represented by Venard, Rinloul & McConnell, Inc. lem. The same can well be said of tv." Notional Salm Mgr. E. A. "km" HawM

BROADCASTING December 23, 1957 Page 77 TRADE ASSNS. CONTINUED MANUFACTURING

SRA Re- elects Headley, Katz, Georgia, Athens, Jan. 30-31, it has been Cresap Elected President Peters; O'Connell New Secretary announced. The institute is co- sponsored by Of Westinghouse Electric the Georgia Assn. of Broadcasters and the Frank M. Headley, president of H -R Rep- Henry W. Grady School of Journalism of Major executive changes were announced resentatives and H -R Television, was re- the U. of Georgia. Mr. Cronkite's scheduled last week by Westinghouse Electric Corp. elected president of Station Representatives appearance was arranged by Glenn Jackson, as 47- year -old Executive Vice President Assn. last Thursday at the organization's vice president and managing director of Mark W. Cresap Jr. was named president annual meeting in WAGA -TV Atlanta, CBS affiliate. effective Jan. 1 to succeed 62- year -old New York. Gwilym A. Price who continues as chair- H. Preston Peters Impact of Newscasts Cited man. E. V. Huggins, vice president in of Peters, Griffin; charge of corporate affairs and secretary, Impact of the radio newscast as a sales Woodward and Eu- becomes chairman of the executive corn - medium is detailed by Radio Advertising g°ne Katz of The mittee but will continue to have general Bureau in a four -page folder released this Katz Agency were supervision of subsidiary Westinghouse week which claims that a five -minute news- re- elected vice presi- Broadcasting Corp. and will have general cast aired over a single radio station is re- dent and treasurer, supervision of the defense products divi- ceived by almost one -third of a market's respectively, and sions. Richard O'Connell, total families over a seven -day period. RAB claims that if this five -minute newscast is John K. Hodnette, vice president and gen- Richard O'Connell eral manager, was elected executive vice Inc., was named sec - aired hourly, these families are exposed to president of the parent firm while George MR. HEADLEY retary to succeed the sponsor's message nearly 11 times each G. Main, treasurer since 1949, becomes vice Robert Meeker of The Meeker Co. over a five-week period and that the news president in charge of finance. Francis E. Joseph J. Weed, Weed & Co., was elected program during a course of a month builds Dalton, director of corporate accounting to the board for a three -year term; Lewis H. "a tremendous accumulative audience" re- since 1949, was elected controller. Carlisle Avery, Avery- Knodel, was named for a sulting in more than half of these families P. Myers, general counsel since 1955, con- two -year term, and Mr. Meeker, one year. being reached nearly 25 times each. tinues that post and becomes secretary. SRA's newest member was presented at in Russell B. Read, planning director since the meeting. It is Blair Television Assoc., FCBA Sets Banquet for Jan. 10 1952, becomes assistant treasurer in addi- represented at the session by Richard Foote, The annual banquet of the Federal Com- vice president and general manager. tion to his present post. Mr. Price also an- munications Bar Assn. wilt take place Jan. nounced the formation of a policy and 10, 1958, at the Sheraton Park Hotel, Wash- Cronkite to Address Georgians finance committee of which he will be chair- ington, D. C., it was announced last week man and which also will include Messrs. Walter Cronkite, New York newsman for by William P. Sims Jr., chairman of the Cresap and Huggins. Mr. Cresap, former CBS, will address the 13th annual Georgia banquet committee. The annual meeting of New York management consultant, joined FCBA is Radio & Television Institute at the U. of scheduled there the same day. Westinghouse seven years ago as a vice president. Furlough Affects 4,300 In what is described by RCA spokesmen as a normal Christmas furlough comparable to previous years, RCA is laying off some 4,300 workers at its Indianapolis television factory. About 2,500 workers on the tv production lines will be off five working days until Jan. 2 and about 1,800 in the picture tube section will be off seven working days until Jan. 6. Plant employes total 7,000 workers.

Radio Set Shipments Up 12% Shipments of radio sets from factories to dealers totaled 6,830,249 for the first 10 months of 1957, an increase of 12% over the 6,080,825 shipped in the same 1956 period, according to Electronic Industries Assn. October shipments totaled 985,969 compared to 754,005 in the same 1956 month. Tv shipments totaled 4,873,819 sets in the 10 months of 1957, down from the 5,433,- 750 shipped in the same 1956 period, EIA found. October tv shipments totaled 624,044 A sets compared to 843,508 in the same 1956 Repertory of month. Distinction Gen. Transistor Earnings Double General Transistor Corp., New York, reports doubled earnings for the third quarter of 1957, totaling $91,222 after taxes or 30 cents a share on 306,727 shares outstanding. Figures are based on sales of $819,569. Third- quarter earnings compare with $45,361 for the same period last year, 16 cents a share on 282,966 shares, according Page 78 December 23, 1957 BROADCASTING to Arnold Malkan, chairman of the board. Motorola's Taylor Sees Sales MANUFACTURING SHORTS Nine -month figures for 1957: $221,286 after Of 5 Million Tv Replacements what taxes, 72 cents a share, up from $129,077 Sylvania Electric Products announces is as first "convertible" tv set, one or 45 cents a share during the first nine A replacement market of five million tv described new can be used as portable and months of 1956. New products scheduled receivers, plus additional sales from which both console. Several model lines of converti- for 1958 production are computer diodes, family formations and home construction, are to be marketed. Set features port- silicon rectifiers and higher frequency tran- are predicted for 1958 by Edward R. Taylor, bles Motorola Inc.'s able basic segment which slips in and out of sistors in the 50 -100 megacycle range, Mr. executive vice president of console cabinet. Sylvania also has intro- Malkan said. consumer products division. He told distributors in Chicago that of duced three new 17 -inch portables all using Broadcast Papers Announced the 45 million sets in use today, 18.5 million 110- degree deflection system which com- five or more. Of the 18.5 mil- pany developed year ago. For AIEE Meeting Feb. 2 -7 are years old lion sets, 71% are 16 -inch screens or The winter general meeting of the Ameri- smaller, while 39% are 12 -inch size or less. Allen B. DuMont Labs reports it has de- can Institute of Electrical Engineers will be He also asserted the new year would bring veloped 25 w "piggy back" transistorized held in New York Feb. 2 -7, 1958, at the one million new family formations and one power supply for existing two -way radio Stetler Hotel. Among papers of interest to million new homes scheduled for construc- mobile equipment, which reportedly guar- broadcast engineers: tion. antees over 80% efficiency.

Development in closed circuit tv, Tues- "Approximately . 10 million homes are Collins Radio Co., Cedar Rapids, Iowa, has day, Feb. 4 at 9 a.m.; television broadcast- presently without any tv, not to mention opened sales engineering office at 205 E. ing, Tuesday, Feb. 4 at 2 p.m.; radio com- that only some 11% of the wired homes in Third Ave., San Mateo, Calif. Phone: Dia- munications and tv and aural broadcasting, America have more than one television mond 2 -2131. E. L. Grandison is in charge. Wednesday, Feb. 5 at 9 a.m. set," Mr. Taylor pointed out. Tv set sales Papers will be read by the following: by distributors to dealers should approxi- Packard -Bell Electronics Corp., L. A., has 6% de- closed circuit tv -J. E. Dilley and G. A. mate six million units in 1958, a declared regular quarterly dividend of 121/2 Senior, RCA; Joseph W. Alinsky, Thomp- crease from 1957, with replacement pur- cents per share on 688,000 shares of com- son Products Inc.; C. L. Ellis, GE; Harry chases taking up considerable slack. mon stock outstanding, payable Jan. 25 J. McMains, Southwestern Bell. Among favorable marketing developments to shareholders of record Jan. 10. Television broadcasting-F. W. Mills - in recent months, Mr. Taylor claimed, were paugh and J. H. Roe, RCA; Ernest Free- the leveling off of portable tv set demand Washington, D. C., Hi-Fi Show will be held land, Philco; E. Dale Barcus, Pacific Tel. (and the swing to larger screen sizes) and March 14 -16 in Shoreham Hotel, according & Tel. Radio Communications -Charles H. "the realization by the public that color tv to M. Robert Rogers, WGMS Washington, Willyard, Motorola; R. A. Felsenheld, H. in its present form will always be priced chairman of planning committee. About Haystad, J. L. Jatlow, D. J. LeVine and L. considerably higher than black and white 50 exhibitors reportedly are planning to Pollack, Federal Telecommunications Labs; receivers." take part. K. P. Stiles, F. G. Hollins, E. T. Fruhner, and W. P. Siddall, AT &T; Charles A. Parry, Page Communications; R. B. Stecker, West- ern Electric. Do- It- Yourself Tv Gear for Sale A closed- circuit television camera for in- b "JAXIE" EXTENDS dustrial, institutional and ham use is being :11 fs marketed by the Electron Corp., Dallas, Tex., according to Mike Ling of Ling Enter- prises, Asheville, N. C., parent firm of Elec- tron Corp. The Electron camera was designed by reetíng5 Mort Zimmerman, president of the manufacturing firm, for use with non -professional lighting and with an ordinary receiver as To His Many Friends in monitor. Demonstrated in closed- circuit coverage of the Dallas Open Golf Tournament, National and Local Agencies the Electron camera sells for less than $500 and at a lower price in do- it-yourself kit form. BASIC NBC Zenith's Horizontal Chassis Something new has been added to Zenith AFFILIATION Radio Corp.'s 1958 television line -a portable tv set with horizontal rather than the standard vertical chassis, claimed to repre- Represented by sent "a sharp departure from industry prac- Peters, Griffin, Woodward, Inc. tice." The new chassis is wired by hand, which eliminates printed circuitry character- ized by Zenith as "flimsy" and productive of service headaches. L. C. Truesdell, Zenith vice president and sales director, said the horizontal chassis in Channel 12 the 14- and 17 -inch "carry about" portables Florida is the same basic type as that used in all WEGA - TV Jacksonville, Zenith 1958 table models and consoles. He claimed service dealers prefer it to the ver- FLORIDA'S COLORFUL STATION tical because it is easier and more economical to service. BROADCASTING December 23, 1957 Page 79 AWARDS EDUCATION

Western Programs Fare Poorly Disneyland (best children's series), and WBC Educational Film Report went off the air very early In Latest Tv Awards by 'Look' although the show Given to Office of Education in the year, also Bishop Fulton J. Sheen's CBS -TV and NBC -TV ran neck-and -neck Life Is Worth Living. A report to the nation, "Education '57," this year with seven winners each of the Many of the series picked were repeaters was presented to the U. S. Office of Educa- Look magazine tv awards for 1957 while from the 1956 Look awards. Mr. Benny tion last Monday by Westinghouse Broad- ABC -TV came in third with two programs, supplanted comic Sid Caesar whose show casting Co. The documentary, a half -hour it was announced Saturday by Cowles Pub- left NBC -TV this past spring. film produced by WBC, was accepted by lications Inc. The eighth annual awards are Lawrence G. Derthick, U. S. Commissioner contained in the Jan. 7 issue of the maga- ABA Sets Public Service Awards of Education. Twenty -five copies are being zine out today (Monday). Surprisingly, For Radio -Tv, Other Media distributed for tv showing. noted Look, none of tv's "highly -rated Comr. Derthick thanked Donald H. Mc- A national program of annual public westerns" managed to land a single winner Gannon, WBC president, for this contribu- service awards to radio, tv and other media in the voting of 309 newspaper tv critics for tion to public knowledge of the problems for to public un- the period Nov. I, 1956 -Oct. 31, 1957. Only "outstanding contributions facing educators. Taking part in production our and sys- network programs were considered. Syndi- derstanding of legal judicial of the film were Carroll Hanson, publica- cated programs did not qualify. The awards tems" will be conducted by American Bar tions director of the Office of Education; ceremony will take place this coming Satur- Assn. Gordon Hawkins, WBC director of educa- day on NBC-TV's Perry Como Show. The awards will be announced and pre- tion; Rod MacLeish, chief of the WBC CPS -TV winners were See It Now (best sented at the association's annual meetings, Washington bureau; Chet Collier, WBZ -TV public affairs series); I've Got a Secret starting with ABA's 81st convention in Los Boston, plus staff personnel at the five WBC (quiz -panel series); Phil Silvers Show (best Angeles Aug. 25 -29, 1958. An awards com- tv stations. Richard M. Pack, WBC vice situation comedy); Alfred Hitchcock Pre- mittee will select recipients, having set next president, was executive producer. Allyn sents (best half hour dramatic series); Play- Feb. 15 as the deadline for entries based on Edwards was narrator. house 90 (best hour-or-more dramatic programs or articles during 1957. The pro- series); Jack Benny Show (best straight gram already has been authorized by ABA's Educational Tv Estimates comedy series); Edsel Show (best musical). board of governors. Its Audience at 12 Million The awards, with the symbol of an en- NBC-TV winners were Steve Allen Show The audience of educational (ETV) televi- graved gavel, will be given for "noteworthy (best variety series); Tonight (best novelty sion stations now totals 12 million, according service" in the areas of "( I ) increasing series); World Series coverage (both best to Dr. Ryland Crary, education director of public understanding of the sports and best special programs); Hallmark intrinsic values Educational Television & Radio of our systems of law and justice; Center, Hall of Fame's "Green Pastures" (best (2) co- Ann Arbor, Mich. He said this "surprising" operation with the dramatic show); Perry Como Show (best organized bar to improve figure had been attained despite the fact court administration, in other musical series). or bar activ- that ETV stations "have been more con- ities in the public ABC -TV winners were Omnibus (best interest, and (3) explain- cerned with building good educational pro- ing the role educational series) now seen on NBC -TV; of the lawyer in American life." grams than with obtaining mass viewership The decision to inaugurate the awards and big ratings." program was explained in this announce- Dr. Crary said the 12 million figure "rep- ment: resents a conservative estimate based on six "Legal subjects are being discussed and audience studies supported under ETRC's FIRST 100 MARKETS portrayed with increasing frequency by the program of grants-in -aid for research." He media of information and entertainment. explained it does not include viewers of edu- a -c The American Bar Assn. wishes to recog- cational programs broadcast over com- nize constructive efforts to inform people of mercial stations or pupils involved in closed- the essential roles of laws and courts as circuit tv instructional programs. ETRC bulwarks of a free society. We believe such provides ETV stations with programs of an efforts on the part of the media are in the educational nature. public interest also because they contribute to the aim of the bar to improve court ad- ETRC Logs 'Doctors in Space' ministration and maintain high professional standards. The ABA awards are intended to Doctors in Space, a filmed series on prob- accord national recognition to truly out- lems of rocket flying, begins on the 26 sta- standing public service of this type." tions of the National Educational Television The bar association last month announced network next month. KUHT (TV) Houston, plans to cooperate with CBS Television Tex., under contract to the Educational Film Sales on a proposed legal dramatic Television & Radio Center, Ann Arbor, series, Attorney -at -Law [FILM, Nov. 25]. Mich., started filming the 13 programs nearly It's understood CBS Television Films Sales two years ago. Each show features a space has chosen a story line for a pilot film. medicine expert from the ranks of medical WHEW doctors, armed services and industry. RADIO & TELEVISION Lasker Awards Contest Opens Radio -television programs dealing with COMING! medical research or public health during Greatly Expanded TV 1957 are eligible for one of three Albert Lasker Medical Journalism Awards pre- - Coverage from a New sented by the Albert and Mary Lasker HOWARD E. STARK Foundation, it was announced last week. CONSULTANTS 1000 ft. Tower and Deadline for entries is Feb. 3, 1958. Scripts BROKERS STATIONS and TELEVISION will be rated by the foundation's board on RADIO the basis of accuracy, significance, timeliness EL 5.0405 58th STREET and proficiency in the translation 50 EAST of techni- 22, N. Y cal information into lay language. Awards NE , YORK have been increased this year from $1,000 to $2,500 plus a citation and a silver REPRESENTED BY AVERY- KNODEL, statu- All INC. ette. Inquiries Confidential Page 80 December 23, 1957 BROADCASTING PROFESSIONAL SERVICES INTERNATIONAL HIGHER Vandivere, Cohen & Wearn CBC Board Recommends AND Becomes Vandivere & Cohen First Uhfs for Dominion HIGHER Reorganization of the Washington con- il//_ Recommendations for licensing the first sulting engineering firm of Vandivere, GO Cohen & Wearn was announced last week. two Canadian uhf stations were made by = the of governors of CBC at its meet- 0: The new firm is Vandivere & Cohen, with board Edgar F. Vandivere Jr. returning to active ing Dec. 6 at Ottawa. Societe Video de UTILITY consulting practice with the dissolution of Clermont was recommended for a license Vandivere Labs. Inc. Jules Cohen is the on ch. 75 with power of 45.1 w video and TOWER second member of the firm. 22.5 w audio and directional antenna at Here's a few of Resigned is Wilson C. Wearn, for the 491.5 feet above average terrain as a satel- past 21/2 years assistant to the president of lite transmitter of CFCM -TV Quebec City, SALES the new: WFBC-AM -FM-TV Greenville, S. C. Que., at Clermont, Que. Joining the firm as an engineer is At Estcourt, Que., a satellite station of the world Ray- KSHO -TV mond P. Aylor Jr., most recently chief of CJBR -TV Rimouski, Que., was recommend- the field laboratory, Air Force Airways ed for a license in the name of La Com- over Las Vegas, Nev. Communications System, Andrews Air pagnie de Television Pohenegamooke Inc., Force Base, Md. on ch. 70 with 45.1 w video and 27.55 w and here's KUTY audio and directional antenna of 123.4 feet Palmdale, Calif. Chase Plans Own Law Practice above average terrain. why! Seymour M. Chase, a member of the CHAS Moose Jaw, Sask., was recom- Washington law firm of Segal, Smith & mended for a television station license on Our secret KRUX Hennessey, has announced he will enter ch. 4 with 54 kw video and 27 kw audio Phoenix, Ariz. communications practice for himself when and antenna 830 feet above average terrain. is no the current firm dissolves Ian. 1. George S. New radio stations were recommended Smith and Philip J. Hennessey, with three for licensing in widely separated parts of secret CJFB-TV other attorneys of the partnership, are leav- the country. At Kitimat, B. C., 400 miles Canada ing to establish Smith & Hennessey [Pao- north of Vancouver in a new aluminum PESSIONAL SERVICES, Dec. 2]. smelting town, International Radio & Tele- Prior to joining Segal, Smith & Hennessey vision Corp. Ltd. has been recommended four years ago, Mr. Chase was an attorney for a 1 -kw station on 1140 kc. The recom- WEZY mendation was made on the understanding Satisfied in the FCC Office of Opinions & Review. His Cocoa, Fla. that the station have an average of 28 hours new office will be at 736 Wyatt Bldg., Wash- Customers ington. Telephone: Executive 3 -2299. of live programming weekly. It will be connected with CBC Trans -Canada network pass the WJJL Jaffe, Preminger Agencies Unite as a supplementary station, while the CBC Niagara Falls, N. Y. will remain The talent agencies of Herb Jaffe in New repeater station at Kitimat in word that York and Ingo Preminger in Hollywood operation. have joined forces to form a new agency, Schefferville, Que., new iron ore town UTILITY Preminger -Jaffe -Stuart. Mr. Preminger will 280 miles north of the St. Lawrence River be president, with offices in Hollywood; Mr. in otherwise uninhabited territory, is to Jaffe will be vice president and treasurer, have a community radio station. A license is with offices in New York; Malcolm Stuart, recommendation has been granted to Hol- an associate of Mr. Preminger for the past linger Ungava Transport Ltd. for a 250 -w three years, will be vice president and station on 1230 kc. D secretary. In granting recommendations for new stations, the CBC board announced that in the n PROFESSIONAL SERVICE SHORT future it wants more program planning in- ,D1nQJtd Harshe -Rotman Inc., national public rela- formation from applicants and evidence the tions firm, has announced move of Chicago plans can reasonably be carried out. The offices to 108 N. State St. Telephone: Finan- board proposes to develop additional re- cial 6 -6868. views of programming of existing stations and of actual operations as compared with previous assurances, which will be studied when recommendations regarding renewals of licenses are considered. Power increases were granted to a num- in Houston ber of stations. CKLG North Vancouver, B.C., was recommended for a power boost the turn from 1 kw to 10 kw and change of frequen- is cy from 1070 kc to 730 kc. CKNW New to Westminster, B.C., another Vancouver suburban station, was turned down for a power boost to 10 kw on 730 kc on grounds that a greater amount of public advantage should come from the increase to CKLG, which through unforeseen bad ground conductivity, has been technically unable to UTILITY TOWER provide adequate service north and west of Vancouver for which it was established. COMPANY CJAV Port Alberni, B.C., and a new sta- Box 7022 tion applicant at Burnaby, B.C., were also both turned down for stations on 730 kc. OKLAHOMA CITY, OKLA. CKRB Ville St. Georges, Que., has been

BROADCASTING December 23, 1957 Page 81 INTERNATIONAL CONTINUED

granted a power increase from 250 w on workshop and an afternoon radio workshop, Uruguay assembly will be Gilmore Nunn, 1400 kc to 5 kw day and 1 kw night on with leading Canadian broadcasters and WBIR -TV Knoxville, Tenn., U. S. delegate 1250 kc. representatives on panels. Advertisers and to IAAB, and NARTB President Harold E. CFOS Owen Sound, Ont., will change agency representatives will be invited to Fellows. frequency with 1 -kw power from 1470 attend these sessions. Brainstorming sessions The Inter -American Press Assn. last week kc to 560 kc. will be held during the radio and tv work- denounced the Batista government for its CKLN Nelson, B.C., has had its power shops. latest extension of press censorship another boost recommended from 250 w on 1240 kc A Quarter Century Club luncheon is 45 days. The censorship exists under a state to 1. kw on 1390 kc. slated for March 31 and the annual CARTB of siege by which constitutional guarantees Share transfers were recommended for dinner that evening. are suspended. The press group termed the Batista censorship "a threat against the free CKSW Swift Current, Sask.; CKSF Corn- Anderson wall, Ont.; CFAB Windsor, N.S., CKEN Unseats Murdoch journalists of Cuba" and "a blow against Kentville, N.S., CKBW Bridgewater, N.S.; In Toronto AFM Local Vote freedom of information everywhere." CKX -AM -TV Brandon, Man.; CJIB Ver- Toronto musicians have upset the largest Last October Mr. Nunn and other IAAB non, B.C., and CKRD Red Deer, Alta. local of the American Federation of Musi- board members voiced their censorship Transfer of ownership was granted to cians in Canada, the Toronto Musicians and private ownership views in an inter- CFJC Kamloops, B.C., and CKTR Three Assn., by electing trumpeter George Ander- view with President Batista. They met with Rivers, Que. son, 36, to replace Walter Murdoch, who members of the Cuban Broadcasters Assn., has held the presidency 25 years. of which Abel Mestre, CMQ Havana, is Australia Government to Accept Only this year Mr. Murdoch was given a president. Mr. Mestre is a brother of Goar Tv Applications for Four Cities testimonial dinner for his quarter -century as Mestre, director general of Circuito CMQ. leader Local 149, The latter left Cuba in the autumn to protest The Australian government has an- of AFM. Mr. Anderson's the proposed new Cuban broadcast laws in nounced it will accept applications for com- election Dec. 7 came as a surprise to musi- the United States. He is currently on a mercial television stations in Brisbane, Ade- cians and the union. Mr. Anderson has been a 20 years active with South American tour. laide, Perth and Hobart. Bids are to be union member and is orchestral groups employed by CBC. submitted to the Australian Broadcasting ABROAD IN Control Board in Melbourne by next March The move to unseat Mr. Murdoch began BRIEF months ago 31 (for Brisbane and Adelaide) and by some when full -time musicians PERSIAN TV PLAN: Habib Sabet, Iranian June 30 (for Perth and Hobart). decided to take a more active role in the representative for RCA and other U. S. The government said public hearings on operation of their union. Part-time musi- Cams, will open the Middle East's first the applications would commence in April cians were Mr. Murdoch's main supporters. commercial tv in March at Tehran, Iran, with the expectation that recommendations Elected with Mr. Anderson were Gurney it has been announced. Call letters are TVI for grants be made by mid -June and Sep- Titmarsh and John Niosi as vice presidents, (Television of Iran) and it will operate on tember. H. Nicholson as assistant secretary, and ch. 2 (60 mc) with 2 kw. Programming will as Australia employs a dual system of radio - Ellis McLintock chairman of the fees include live originations at the Tehran stu- tv that permits both government and pri- committee. A new executive board also was dios and film from the U. S. and Europe. vately -owned stations. At the present time elected. Mr. Murdoch remains as executive The Middle East's only other television sta- the Australian Broadcasting Commission officer for Canada on the international AFM tion is operated by the government of Iraq operates tv stations in Sydney and Mel- board. in Baghdad in cooperation with a British bourne. Each of these cities also has two IAAB Meet Agenda to Feature concern. other television outlets operated by com- Cuban Broadcast Restrictions PROTESTANT PROJECT: European Prot- mercial interests. The renewal of news censorship restric- estants -lay and clerical -have formed a committee to study the a CARTE Completes Planning tions by the Cuban government of President possibilities of Fulgencio Batista and proposed Cuban laws Protestant radio station in Switzerland. The For March 30 -April 2 Meet threatening private ownership of broadcast matter was dropped by the Federation of Plans are complete 'for the annual meeting stations will be top topics at a meeting of Swiss Protestant Churches at its assembly of the Canadian Assn. of Radio & Television the General Assembly of Inter -American last spring when the group decided that, be- Broadcasters at the Mount Royal Hotel, Assn. of Broadcasters, to be held March cause of theological questions involved, it Montreal, March 30 -April 2. With the ex- 10 -15 at Punta del Este, Uruguay. could not sponsor the project as suggested ception of Monday, March 31, meetings The IAAB board is on record against by Swiss promoters. will be open only to CARTS members for the proposed laws, contending they would Albert Moeckli, former director of tele- discussions on operational problems and allow expropriation or government owner- graphs and telephones in the Swiss Post association policies. ship of broadcasting as well as censorship. Office, describes the renewed movement in March 31 will have a morning television Representing the United States at the a Swiss Protestant newspaper, suggesting a medium power station to spread evangelical doctrine throughout Europe (including West- THE BEST FRIEND A STATION EVER HAD! em Russia), the Near East and North Africa. Construction, he estimates, would cost from $575,000 to $690,000 and annual operation "In eliminating fluffs and the re- - about $161,000. Funds would come from TEEEPRONPTER sultant make -goods we feel that - churches, religious groups and individuals. CORPORATION'S TelePrompTers more than pay for Aft themselves." TV INTRODUCED IN IRELAND: BBC was scheduled to begin telecasting from North Y TELEPRONPTER JR. NODAL Mr. Hugh Halff, Jr. Ireland's first television station last week at Chairman of the Board Londonderry, according to an announce- WOAI -TV, Son Antonio, Texas ment in London by Kenneth Thompson, assistant postmaster general. The government of Eire also is working on a plan to introduce television to that country. It is owra7l "rm considering offers by the Pye manufacturing 7lbzPR firm and Gordon McLendon, Texas broad- ---- CORPORATION Our new TelePro 6000 rear Jim Blair, Equipment Sales Manage. screen projector gives you "on. caster (KLIF Dallas, KILT Houston and location" scenery for the cost KTSA 311 West 43rd Street, New York 36, N. Y., JUdson 2-3800 of a slide San Antonio) [INTERNATIONAL, June 24, et seq.] Page 82 December 23, 1957 BROADCASTING A WEEKLY REPORT OF FATES AND FORTUNES & Co., to Sidney Clayton & Assoc., Chicago, .. ::. PEOPLE " :ï'::`:y .:.,.:e ;;;,M:,..air` °:''° .;: s:oN : >s::::::::>:::;s.:.:,. .z%,:8 copy staff. Donald F. Coleman, advertising director of ADVERTISERS & AGENCIES William R. Entrikin appointed general sales American Dairy Assn., Chicago, to Camp- manager for Elgin Watch Co.'s National bell- Mithun Inc., N. Y., effective Jan. 1. Arthur S. Bird, San Antonio industrialist, electronics division. and Gabriel Kaslow, partner in Weil, Alfred G. Peart, 65, president and founder Gotshat & Manges, N. Y. law firm, elected L. A. Iacocca and Wilbur Chase Jr., both of Paris & Peart Inc., died Dec. 18 follow- to B. T. Babbitt Inc. board of directors. with Ford Motor Co. in various sales and ing heart attack in his office in New York. merchandising posts since 1946, named new Mr. Peart established agency in 1927. Arthur W. Schultz, account supervisor (Gen- car marketing manager of Ford Div. and eral Foods' Perkins Div.), Foote, Cone & new truck marketing manager, respectively. FILM Belding, Chicago, elected vice president. Paul Jones, vice president in charge of Bill Kennedy, group supervisor for time - W. E. Schoon has been appointed advertis- buying on Seven -Up and Swift accounts, advertising for Playboy magazine, N. Y., ing manager of Pontiac Motor Div. of Gen- J. Walter Thompson Co., Chicago, to Mc- to Screen Gems Inc. that city as national eral Motors Corp. He succeeds B. B. Kim- Cann- Erickson Inc. that city as broadcast sales executive. ball, who becomes general sales manager's Jan. 1. He succeeds supervisor, effective NETWORKS assistant, with responsibility for handling John Cole, who joins Needham, Louis & special advertising assignments. Brorby. Lane Blackwell, formerly British and Euro- pean sales manager for Fremantle Over- -4 Tom Tausig, formerly Harold Green, advertising and marketing seas Radio & Television Inc., has been ap- radio -tv supervisor, Ted executive, appointed director of advertising pointed British and European sales manager Bates, N. Y., to P. Loril- and public relations for B. Manischewitz for NBC International Ltd. Mr. Blackwell lard Co. (Kent, Old Gold Co., Newark, N. J. will headquarter in London. and Newport cigarettes), Robert Bullock, engineer in charge of N. Y., as assistant director Marian Jaeger, account executive, Morey, of advertising. Before join- Humm & Warwick, to Burke Dowling equipment and installations for Don Lee Broadcasting System, named chief engineer ing Bates he was account Adams, both New York, as fashion -home to of regional network. He succeeds Robert representative at Young & Rubicam and furnishings director, new post service Curtiss- Wright's Curon Div. Arne, leaving Dec. 31 to become chief en- before that director of programs for WTOP- gineer of KTVU (TV) Oakland, Calif. Ed- TV Washington. Mary Hardin, divisional advertising man- ward Dela Pena, engineer in charge of re- N. Y., to Donald B. Kraft, vice president and assistant ager, Macy's and Bamberger's, cording, promoted to assistant chief engineer Inc., Chicago, copy staff manager, Honig -Cooper Co. Seattle office, Clinton E. Frank of Don Lee. as senior writer. named vice president and manager of that Louis Roen, announcer at NBC Chicago office, effective Jan. 1. Walter Perls, copywriter, Montgomery Ward for past 24 years, resigns, effective Jan. I. E. Louis Figenwald joins Lee -Stockman Inc., N. Y., as executive vice president in charge of radio and tv. Luella Cannam, formerly account executive, WVDA Boston, has opened her own advertising and public relations agency, The Cannam Co., at 900 Statler Bldg., Boston. 010 L. E. Wheelan appointed account executive - administration on Minnesota Mining & Mfg. Co. (graphic products division) account at Erwin Wasey, Ruthrauff & Ryan Inc., Chi- cago. Don Wagnitz, formerly vice president of Grant Adv. Inc. and manager of its Dallas office, to Campbell -Mithun Inc., Chicago, as account executive. Walter A. Lawrence, formerly vice president in charge of Kenyon & Eckhardt Chicago office, to Guild, Bascom & Bonfigli, S. F., as account executive. David G. McIntyre, manager of radio -tv production, Lewis & Gilman Inc., Phila- delphia, to Doherty, Clifford, Steers & account execu- Shenfield, N. Y., as assistant Not any more than any other year. tive. But unlike the gnu, you can make 1958 an especially happy year by Louis Rossillo, formerly with ABC-TV, to putting our sales message on N. Y., as tv timebuyer. WBNS Radio. There you can Regal Adv. Assoc., speak "people talk" to $3,034,624,- James V. Barton, Bu- 000.00. You 're sure of lots of listeners on the hoof. That's because lova Watch Co., to Paper WBNS Radio is first according to Mate Co. (division of Gil- Pulse in 315 out of 360 quarter hours, Monday through Friday, 6 lette), Chicago, as adver- A.M. to midnight. Ask John Blair. tising manager. Before joining Bulova, Mr. Barton WBNS RADIO was brand manager of COLUMBUS, OHIO Toni Co., another Gillette subsidiary. BROADCASTING December 23, 1957 Page 83 Harold (Hap) Ander- son, general manager, WDEF -TV Chattanooga, Tenn., to Founders Corp. (investment firm owning KPOA Honolulu, WFBL Syracuse, N. Y., and WTAC Flint, Mich., and holding 50% interest in KTVR [TV] Den- Two heads are better than one, ver and in WSMB New Orleans as well as except when the second one cones Mohican Stores Inc., chain of 65 supermar- from a hangover. kets in New England and trading stamp in New N. Y., as president. Merry Christmas! company York), He succeeds John M. Shaheen, Founders ABOVE, Gardner Cowles (1), chair- president and majority stockholder (who re- man of the board of the Cowles Broad- mains as board member), as president. casting Co. and editor of Look magazine, is seen with Robert R. Tincher, vice president of Cowles and general Otis H. Segler, WDEF- manager of WHTN -AM -TV Hunting- TV commercial sales man- ton, W. Va., during Mr. Cowles visit ager, succeeds Mr. Ander- to the station's newly remodeled stu- son as general manager. dios. In addition to Mr. Cowles, Gen. Luther Hill, president of Cowles, toured the new radio and tv studios in Huntington. John Carroll, managing director of WKMH They also inspected the facilities in Charleston, W. Va., Dearborn, Mich., takes on additional duties which are expected to be completed as vice president of Knorr Broadcasting in the near future. Corp., licensee of WKMH. WMT -TV Ed Tabor, KBAK -TV Bakersfield, Calif., CBS Television for Eastern Iowa Michael V. Secrest, formerly production - promoted to general Mail Address: Cedar Rapide sales manager. promotion director of WTIX New Orleans Reps: Katz Agence National The Randolph H. Gretes, formerly general man- and program director of KXYZ Houston, ager, KRPL Moscow, Idaho, to WWBZ to Johns' Stations (WMIN Minneapolis-St. Vineland, N. J., in similar capacity. Paul, KMNS Sioux City, KIHO Sious Falls, S. D., and WOSH Oshkosh, Wis.) as na- Curt Sorbo, formerly sales representative of tional director of programming. KFYR -TV Bismarck, to KMOT -TV Minot, both North Dakota, as station manager. . Clark Pollock, formerly operations executive with John E. Barrett formerly with KERO -TV WLBR -TV Lebanon, Pa., and KBAK -TV, both Bakersfield, as sales and production -program manager, to KFRE -TV Fresno, both Cali- director with WNBF-AM- fornia, in similar capacity. FM-TV Binghamton, -4 Russell McElwee, sales N. Y., to KVTV (TV) staff, WSOC -TV Charlotte, Sioux City as program N. C., promoted to local director. and regional sales mana- Douglas L. Sinn, local sales manager, WWJ- ger. Before joining WSOC- TV Detroit, to WMBD -TV Peoria, Ill., as TV last April, Mr. McEl- regional sales manager. Bob Carlton, an- wee was with WXEX -TV nouncer, and Robert Epstein, account execu- Va., TO COVERAGE-is the KOA -RADIO Richmond, as account tive, WMBD, join WMBD -TV as account Route that takes your advertising executive. executives. message throughout the entire West- ern Market - reaching cities and Robert B. Cheyne, for- Louis O. Hertz Jr, formerly art director towns, farms and ranches in 302 merly vice president in for WABT Birmingham and member counties of 12 states! of charge of sales, Allied Ap- animation engineering staff of UPA Pictures TO SALIS - is the KOA -RADIO pliance Co., Boston, to Route - the West's best way to sell WHDH-AM -TV Boston as your product to over 4 million po. tential customers! director of sales promotion. Mr. Cheyne has been GET ON - STAY ON* - KOA- 3 MILLION RADIOI It's the only station you in sales and advertising need to route your product directly work in New England for past 12 years. Montana visitors will have to the entire, rich Western Market. ( *most advertisers dot) Alex M. Victor, radio -tv director, Francis car radios tuned D. Adv. Co., Hollywood, KMLA- their Represented Gonda to notionally FM Los Angeles as director of sales pro- by Henry I. Christo) Co., motion. to KGVO Inc. Duane Modrow, formerly salesman at Henry MISSOULA, MONT. Field Aluminum Products Co. and at KFNF Shenandoah, Iowa, to KMA that city as plus all Western Montana promotional manager. He succeeds F. S.

is Nelson, resigned to become assistant adver- One of America's great radio stations tising manager of Earl May Seed Co. affiliated with KMSO -TV 50,000 watts 850 Kc Ron Schafer joins KSAN San Francisco as MOSBY'S INC. merchandising manager.

Page 84 December 23, 1957 BROADCASTING :- -

Inc., Burbank, Calif., to WAGA -TV Atlanta tions and Electronics, U. S. Air Force Tacti- as promotion manager. cal Air Command, appointed to newly Automatic t'.t'.QPi Don Moore, production coordinator, KTBS- created post of manager of Semi- Environment (SAGE) powerhouse Tv Shreveport, La., promoted to production Ground for RCA in Topsham, Maine. manager. operation CHANNEL 4-SIGHT Robert L. Ouellette, announcer, appointed Homer L. Mans, vice program director of WGHM Skowhegan - president and midwestern Waterville, Maine. area sales manager, Mo- torola Communications & Stephen P. Willis, 54, PI- Electronics Inc., Chicago, alilt general manager, WPTV- promoted to operations TV Palm Beach, Fla., diçd manager. '10lal.7,z "lu Dec. 14 from coronary L \MCI thrombosis. Mr. Willis Harold A. Jones, for- - spent 26 years in advertis- merly staff director of ing and broadcast manage- sales for MC&E, elected ment. He started with vice president and named Lamport MacDonald Adv. Inc., South Bend, to succeed Mr. Marrs as Ind., in 1931. He was graduate of Medill midwestern area sales School of Journalism at Northwestern U., manager. member of Pioneers Radio & Tv Assn. and

Rotary International. TRADE ASSNS. >«_. Raymond L. Moss, 42, general station man- Donald S. Frost, vice president in charge of ager, WSSV Petersburg, Va., died Dec. 11 advertising, Bristol -Myers Products division, following heart attack. Bristol -Myers Co., elected treasurer of Assn. of National Advertisers, succeeding Henry PROGRAM SERVICES + a Schachte, vice president, Lever Bros. Co., Molly Low, sales manager, KGFJ Los who earlier was elected ANA vice chairman. Angeles, to Tel National (new radio tran- Mr. Frost also is chairman of ANA ad- scription service) as vice president and sales vertising management subcommittee on manager. agency relations.

PROFESSIONAL SERVICES : INTERNATIONAL =' Frank McNaughton, former Time -Life Washington correspondent, announces open- Marcel Carter, comptroller of Canadian Broad- ing of Frank McNaughton & Assoc. public You don't have to be a Sher- casting Corp., Ottawa, relations counselor firm, with offices at 14 lock, nor do you need a glass Ont., named controller of E. Jackson Blvd., Chicago. Telephone: Har- to magnify the resultant effect rison 7 -4072. Florence Abrahamson, for- management and development. of the use of Channel 4 in the merly with American Federation of Tele- great Golden Spread. vision & Radio Artists and Screen Actors Guild in Chicago, is executive assistant. A. M. Henderson, sec- More than 100,000 TV sets in retary- a vastly healthy and wealthy MANUFACTURING treasurer of Distil- lers Corp. -Seagrams Ltd., market, R. T. Silberman, vice president, Cohu Elec- Montreal, named comp- tronics Inc., appointed president of corpora- troller of CBC with head- Power: Visual 100 kw tion's Kin Tel Div. in San Diego and quarters in Ottawa. Aural 50 kw Thomas M. Hamilton named administrative vice president of Cohu's Millivac Div. in J. Paul to Antenna Height 833 feet Schenectady, N. Y. Moore media director of Need- ham, Louis & Brorby of Canada Ltd., above the ground Gerard R. Sauer, with RCA since 1950 and Toronto. serving in Office of Deputy for Communica- COLO -j- KINSAS Bill Querwille, formerly of CKVR -TV Bar- - - - rie and CKSO -TV Sudbury, to CHEX -TV WHEN THEY SAY Peterborough, all Ontario, as audio opera- YOU'VE COMMITTED tor. Dan Kelly, announcer, CKGB Timmins, LIBEL - SLANDER Ont., named chief announcer. PIRACY - PLAGIARISM C. E. Strange, radio -tv director of Ruthrauff INVASION OF PRIVACY & Ryan Ltd., Toronto, to Stovin -Byles Ltd., COPYRIGHT VIOLATION Toronto station representatives, radio sales staff. Be ready with our unique D. Harry Foster, 80, vice president and di- I S U R A N C E N rector of Foster Adv. Ltd., Toronto, died KGNC-TV Adequate protection against embarrassing loss Dec. 3. He had been active in radio and tv at amazingly moderate cost. Write) CHAN N E L 4 branch of agency, which he formed with his EMPLOYERS REINSURANCE son in 1939. L. AMARILLO, TEXAS CORPORATION Ron Trenouth, 26, blind disc jockey of Ca- CONTACT 21 W. Tenth. Kansas City. Mo. nadian Broadcasting Corp., Toronto, who New York, Chicago, San Francisco. ANY 107 William 175 W. 100 Bush did radio program for handicapped persons, KATZ MAN St. Jackson St. died Dec. 1.

BROADCASTIN(I December 23, 1957 Page 85 ®FESSIONAL CA 110 DS i

81 INC. GEORGE C. DAVIS JANSKY BAILEY JAMES C. McNARY -Established 1926 - Bsastiva Offices CONSULTING ENGINEERS Consulting Engineer 1735 D. Sales St., N. W. ME. 8 -5411 PAUL GODLEY CO. RADIO 3. TELEVISION National Press Bldg., Wash. 4, D. C. Olken and Laboratories Upper Montclair, N..1. Pilgrim 6-3000 501 -514 Munsey Bldg. STerling 3 -0111 1339 Wisconsin Ave., N. W. Telephone District 7 -1205 Laboratories, Great Notch, N. J. Washington 4, D. C. Washington, D. C. FEderal 3.4800 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

Commercial Radio Equip. Co. A. D. RING & ASSOCIATES GAUTNEY & JONES Gen. Lohnes & Culver Everett L. Dillard, Mgr. 30 Years' Experience in Radio CONSULTING RADIO ENGINEERS INTERNATIONAL BLDG. DI. 7 -1319 Engineering MUNSEY BUILDING DISTRICT 7 -8215 Bldg. National 8 -7757 WASHINGTON, D. C. 1052 Warner Pennsylvania Bldg. Republic 7 -2347 WASHINGTON 4, D. C. P. O. BOX 7037 JACKSON 5302 Washington 4, D. C. MO. WASHINGTON 4, D. C. KANSAS CITY, Member AFCCE Member AFCCE Member AFCCE Member AFCCE

L. H. CARR & ASSOCIATES RUSSELL P. MAY PAGE, CREUTZ, KEAR & KENNEDY Consulting STEEL & WALDSCHMITT, INC. Radio 8 Television 1302 18th St., N. W. Hudson 3 -9000 711 14th St., N. W. Sheraton Bldg. Communications Bldg. Washington 5, D. C. REpublic 7-3984 Engineers 710 14th St., N. W. ExiMive 3 -5670 WASHINGTON 6, D. C. Washington 6, D. C. Fort Evans Washington 5, D. C. Member Member AFCCE 1000 Conn. Ave. Leesburg, Va. AFCCE Member AFCCE Member POCE

ROBERT A. EARL CULLUM, JR. GUY C. HUTCHESON M. SILLIMAN LYNNE C. SMEBY A. Associate CONSULTING RADIO ENGINEERS John Mofet- CONSULTING ENGINEER AM -RI -TY P. O. Box 32 CRestview 4 -8721 1405 G St., N. W. INWOOD POST OFFICE 7615 LYNN DRIVE DADAS 9, TEXAS 1100 W. Abram Republic 7.6646 Washington 5, D. C. WASHINGTON 15, D. C. LAKESIDE 8 -6108 ARLINGTON, TEXAS Member AFCCE Member AFCCE OLiver 2 -8520

WILLIAM E. BENNS, JR. GEO. P. ADAIR ENG. CO. WALTER F. KEAN ROBERT L. HAMMETT Engineers CONSULTING RADIO ENGINEERS Consulting Radio Engineer Consulting CONSULTING RADIO ENGINEER Radio-Television Associa tes 3802 Military Rd., N. W., Wash., D. C. Communications-Electronics George M. Sklom, Robert A. Jones Phone EMerson 2 -8071 821 MARKET STREET Box 2468, Birmingham, Ala. 1610 Eye St., N.W., Washington, D. C. 1 Riverside Road-Riverside 7 -2153 SAN FRANCISCO 3, CALIFORNIA Exewtive 3 -1290 Executive 3 -5851 Riverside, III. Phone STate 7 -2601 SUTTER I -7545 Member AFOCE (A Chicago suburb) Member AFCCE

Vandivere & Cohen CARL E. SMITH JOHN B. HEFFELFINGER J. G. ROUNTREE, JR. Consulting Electronic Engineers CONSULTING RADIO ENGINEERS 5622 Dyer Street 8401 Cherry St. Hiland 4-7010 610 Evans Bldg. NA. 8 -2698 4900 Euclid Avenue 1420 New York Ave., N. W. Cleveland 3, Ohio EMerson 3 -3266 KANSAS CITY, MISSOURI Washington 5, D. C. HEnderson 2 -3177 Dallas 6, Texas Member AFCCE Member AFCCE

VIR N. JAMES JOHN H. MULLANEY A. E. TOWNE ASSOCS., INC. RALPH J. BITZER, Consulting Engineer SPECIALTY Consulting Radio Engineers TELEVISION and RADIO Suite 298, Arcade Bldg., St. Louis 1, Me. Directional Antenna Proofs ENGINEERING CONSULTANTS Garfield 1 -4954 Mountain and Plain Terrain 2000 P St., N. W. "For Ruche in Broadcast Engineering" Washington 6, D. C. 420 Taylor St. AM -FM -TV 1316 S. Kearney Skyline 6-1603 San Francisco 2, Calif. Allocations Applications Denver 22, Colorado Columbia 5 -4666 PR. 5 -3100 Petitions Licensing Field Service

PETE JOHNSON MERL SAXON Consulting Radio Engineer CONSULTING ENGINEERS SERVICE DIRECTO P 622 Hoskins Street KANAWHA HOTEL BLDG PHONE: Lufkin, Texas CHARLESTON, W. VA. DI. 3 -7503 NEptune 4-4242 NEptune 4 -9558

COMMERCIAL RADIO CAPITOL RADIO SPOT YOUR FIRM'S NAME HERE, MONITORING COMPANY ENGINEERING INSTITUTE To Be Seen by 77,440` Readers PRECISION FREQUENCY -among them, the decision- making Accredited Technical Institute Cerricule MEASUREMENTS station owners and managers, chief 3224 16th St., N.W., Wash. 10, D. C. A FULL TIME SERVICE FOR AM -FM -TV engineers and technicians -applicants Practical Broadcast, TV Electronics engi- P. O. Box 7037 Kansas City, Mo. neering home study and residence courses. for am, fm, tv and facsimile facilities. Plum Jackson 3 -5302 Write Far Free Catalog, specify course. 1956 ARB Continuing Readership Study

Page 86 December 23, 1957 BROADCASTING FOR THE RECORD

sion denied petition by Telecasting, Inc. (WENS ch. 16) Pittsburgh Pa., for rule making to add Station Authorizations, Applications fourth commercial vhf channel to Pittsburgh area by (1) shifting eh. 9 from Steubenville, As Compiled by BROADCASTING Ohio, to Pittsburgh, and ch. 16 from Pittsburgh to Steubenville, or (2) adding ch. 6 to Pittsburgh December 12 through December 18 by deleting it from Johnstown-Altoona and giving later cha. 8 and 12, deleting ch. 12 from both Erie, Includes data on new stations, changes in existing stations, ownership changes, hearing Pa., and Clarksburgg W. Va., and adding it to Cleveland- Akron, Ohio (as well as to Johnstown- cases, rules & standards changes and routine roundup. Altoona), deleting ch. 8 from Lancaster, Pa., and adding it to Philadelphia- Wilmington-Camden- Abbreviations: Atlantic City. Announced Dec. 18. night. LS local sunset. mod. modification. By memorandum opinion and order, Commis- DA- directional antenna. cp- construction per- - - sion denied petition by Veterans Bcstg. Co. Inc., mit. ERP- effective radiated power. vhf-very trans . -transmitter. uat.- unlimited hours. kc- high frequency. uhf -ultra high frequency. ant. kLocycles. SCA-subsidlary communications au- applicant for new tv station to operate on ch. -antenna. aur.- aural. vis.-visual. kw -kilo- thorization. SSA- special service authorization. 10 in Vail Mills, N. Y., for stay of temporary *educ. authority to Capitol Cities Television Corp. watts. w -watt. me- megacycles. D-day. N- STA- special temporary authorization. (formerly Hudson Valley Bestg. Co. Inc.) to operate WIEN (formerly WCDA) on ch.' 10 in J. Moran, Reynolds Everett (each 7 %) and Vail Mills pending determination on applications New Tv Stations others. William B. Dolph is president and 31% for regular operation on that frequency as might owner of WMT -TV; he is president of American be filed. Veterans requested stay on Capitol's Bcstg. Stations Inc., which own 49% of WMT - temporary operation on ch. 10 until such time as APPLICATIONS TV. Mr. McDermott is president, general man- Van Curler Bcstg. Corp. commences operation Hot Springs, Ark. -Southwestern Publishing ager and 98.8% owner of KBUR Burlington, of WTKI on ch. 13 in Albany. Commissioner Co., vhf ch. 9 (186 -192 mc); ERP 306 kw vis., Iowa. Mr. Bahnsen is in lumber and drugs. Mr. Bartley abstained from voting. Announced Dec. 163 kw aur.; ant. height above average terrain Klockau is attorney. Mr. Moran is attorney. 18. 679 ft., above ground 287 ft. Estimated construc- Anounced Dec. 12. tion cost $432,000, first year operating cost TV CHANNEL CHANGES PROPOSED $244,400. revenue $260.000. P. O. address 920 Rogers Ave., Fort Smith. Ark. Studio location Existing Tv Stations By notice of proposed rule making, Commis- Hot Springs, Ark. Trans. location Hot Springs. sion invites comments by Jan. 17 to petition Ark. Geographic coordinates 34° 30' 06" N. Lat.. ACTIONS BY FCC by Springfield Television Bcstg. Corp (WWLP 93° 06' 26" W. Long. Trans., ant. GE Legal ch. 22), Springfield, Mass., to substitute ch. 15 counsel Hale, Wollenberg & Kenehan, Washing- KVIT (TV) Santa Fe, N. Mex.- Granted appli- for of cp to move trans. from 2.8 for ch. 75 in Concord, N. H., ch. 21 for ch. 15 in ton, D. C. Consulting engineer William L. Foss cation mod. N. H., ch. 75 Inc., Washington, D. C. Donald W. Reynolds, miles northwest of city to Sandia Crest about Portsmouth, for ch. 30 in St. president and 100% owner of Southwestern Pub. 43 miles southwest of Santa Fe and about 14 Johnsbury, Vt., ch. 69 for ch. 74 in Bennington, Co., owns or controls KFSA- AM -FM -TV Fort miles northeast of Albuquerque, move main Vt., and give ch. 74 to Springfield, Vt. Announced Smith, Ark., KOLO -AM -TV Reno, KORK Las studio from present site of trans. to within Dec. 18. Vegas, KLRJ-TV Henderson, all Nev., KHBG Santa Fe, increase vis. ERP from 0.324 kw to Okmulgee, Okla., and KBRS Springdale, Ark. 28.2 kw, with our. 14.4 kw, and make other Announced Dec. 16. equipment changes. Chairman Doerfer and Moline, Ill. -Public Service Bcstg. Co. vhf ch. Comrs. Hyde and Mack dissented. Announced Translators 8 (180 -186 mc); ERP 316 kw vis., 158 kw our.; Dec. 18. ant. height above average terrain 1,000 ft., Granted request of Capitol Cities Television Coachella Valley Tele. Club, Inc. Indio, Calif. - above ground 1.061.3 ft. Estimated construction Corp. for authority to operate temporarily to Granted cp for new tv translator station on ch. cost $1.015.796, first year operating cost $975,000, Jan. 15, 1958, on ch. 41 in Albany, N. Y., using in accordance with specifica- 75 to translate programs on KRCA (ch. 4) Los revenue $1,100.000. P. O. address 1808 Third call letters WCDA Calif. Dec. 18. Ave., Rock Island, Ill. Studio location Moline, tions previously authorized as satellite of sta- Angeles, Announced Ill. Trans. location Lynn Center, Ill. Geographic tion WTEN ch. 10, Vail Mills. Announced Dec. Joplin TV Club, Inc. Joplin, Mont. -Granted coordinates 41° 17' 51" N. Lat., 90° 22' 30" W. 18. cp for new tv translator station on ch. 78 to Long. Trans., ant. RCA. Legal counsel Mc- serve Joplin, Chester, Inverness and Rudyard Connaughey, Sutton & L'Heureux, Washington to translate programs of CJLH -TV ch. 7, Leth- 4. D. C. Consulting engineer Kear and Kennedy, Allocations bridge, Alberta, Canada. Announced Dec. 18. Washington, D. C. Owners are WMT -TV Cedar DENIED Rapids, Iowa (40 %), Gerard B. McDermott (15 %), TV RULE MAKING- PETITIONS Shelby TV Club, Inc. Shelby, Mont.- Granted Robert M. Bahnsen, Robert A. Klockau, Bernard By memorandum opinion and order, Commis- cp for new tv translator station on ch. 76

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BROADCASTiNG December 23, 1957 Page 87 FOR THE RECORD CONTINUED

to translate programs of CJLH -TV (ch. 7). Lethbridge, Alberta, Canada. Announced Dec. 18. COMMERCIAL STATION BOXSCORE New Am Stations As Reported by FCC through Nov. 30 AM FM TV ACTIONS BY FCC LICENSED (all on air) 3,113 527 392' Pompano Beach, Fla. -Gold Coast Broadcast- CPs ON AIR (new Stations) 67 10 147' ers, granted 1970 kc, 5 kw DA -D. P. 0. address % Howard J. Schellenberg Jr., 1025 Connecticut CPs NOT ON AIR (new stations) 109 51 117 Ave., N.W., Washington, D. C. Estimated con- TOTAL AUTHORIZED STATIONS 3,289 588 656 struction cost $25,716, first year operating cost $40,000, revenue $45,000. Principals are equal APPLICATIONS FOR NEW STATIONS (not in hearing) 374 32 72 partners James C. Dow, insurance interests; C. Robert Clark, realty interests, and Charles W. APPLICATIONS FOR NEW STATIONS (in hearing) 116 9 50 Stone, account executive at WCPO Cincinnati, TOTAL APPLICATIONS POR NEW STATIONS 490 41 122 Ohio. Announced Dec. 18. Avondale Estates, Ga.-The Great Commission APPLICATIONS FOR MAJOR CHANGES (not in hearing) 218 20 35 D. Gospel Asan. Inc. granted 1420 kc, 500 w APPLICATIONS FOR MAJOR CHANGES (in hearing) 27 1 11 P. 0. Box 77, Atlanta, Ga., % L. E. Latham. L. E. Latham, president. is traveling evangelist. TOTAL APPLICATIONS FOR MAJOR CHANGES 245 21 46 Dec. 18. Announced LICENSES DELETED 0 0 0 Cleveland, Ga.-Clyde W. Turner, granted 1350 kc, 500 w D. P. 0. address % Mr. Turner, Cleve- CPs DELETED 1 0 2 land. Estimated construction cost $15,690, first year operating cost $29,500, revenue $42,000. Mr. Turner, lumber interests, will be sole owner. SUMMARY OF STATUS OF AM, FM, TV Announced Dec. 18. Compiled by BROADCASTING through Dec. 18 APPLICATIONS ON AIR CP TOTAL APPLICATIONS Lic. Cps Not on air For new stations Santa Rosa, Calit.-Sonoma County Bcstrs., AM 3,113 67 1580 kc, 250 w D. P. 0. address Alfred M. Pettier, 119 501 6 Bryant Way, Orinda, Calif. Estimated con- FM 527 10 59 47 struction cost $20,166, first year operating cost $49,980, revenue $60,000. Owners are Alfred M. TV (Commercial) 392' 147" 119 130 Pettier (65%) and others. Mr. Pettier is in advertising. Announced Dec. 18. Cedar Falls, Iowa -Mass Communications Inc., OPERATING TELEVISION STATIONS 1250 kc, 500 w D. P. 0. address 1240 Lay Road, Compiled by BROADCASTING through Dec. 18 Richmond Heights, Mo. Estimated construction cost $21,623, first year operating cost $50,951, VHF UHF TOTAL revenue $73,840. Owners are William R. Cady Jr. COMMERCIAL (51%) and others. Mr. Cady has 29% of common 410 85 495' stock and 100% of issued preferred stock in NON -COMMERCIAL 22 6 28' KADY St. Charles, Mo., and has minority in- in KJOE La. Announced terest Shreveport, s There are, in addition, six W stations which are no longer on the air, but Dec. 18. licenses. retain their College Park, Md. -TCA Bcstg. Corp., 1150 kc, 'There are, in addition, 89 tv cp- holders which were on the air at one time but are no 500 w -5 kw uni. P. 0. address 3600 M St., N.W., longer in operation. There have been. in addition, 177 television cps granted, but now deleted (33 vhf Washington, D. C. Estimated construction cost 144 uhf). and $79,271, first year operating cost $178,000, revenue 'There has been, in addition, one uhf educational tv station granted, but now deleted. ;191,500. T. C. A. Investing Corp., sole owner, is owned by O. Roy Chalk and wife (71.1%) and others. Mr. Chalk, president of Trans Caribbean Airways Inc., parent corp. of T. C. A. Investing, ng; denied Williamsburg petition for dismissal 99.7 mc, 20.5 as as T. C. A. Investing itself, has various kw uni. P. 0. address 1011 Forrest well of WDDY application. Announced Dec. 18. Birmingham, Mich. Estimated construction cos business and real estate holdings. Announced $26,533, first year operating cost $47,740, revenue Dec. 12. $52,416. Owners are Garvin H. Meadowerof New Fm Stations (66.67%) and Henry G. Meadowcroft (33.33%) Garvin Meadowcroft is general sales manager o WSIM -AM-TV Lansing. Henry Meadowcroft has Existing Am Stations ACTIONS BY FCC been design supervisor Announced with Detroit Edison Co Denver, Colo.- George Basil Anderson, granted Dec. 18. ACTIONS BY FCC 100.3 mc, 2.4 kw uni. P. 0. address 6535 W. Jewel, Miss. Denver, Colo. Estimated construction cost $6,762, APPLICATIONS WLAU Laurel, -Granted change of facil- first year operating cost $2,000, revenue $2,000. ities from 1490 kc, 250 w uni. to 1600 kc, 5 kw D; Mr. Anderson, sole owner, is owner of KJSK San Diego, Calif. -Los Tres Diablos Bcstrs., trans. to be operated by remote control. An- Columbus, Nebr., KJRG Newton, Kan., and 50% 92.5 mc, 3.81 kw uni. P. O. address 218 Citizens nounced Dec. 18. partner of KCLO Leavenworth, Kan. Announced Bank Bldg., 16 N. Marengo Ave., Pasadena, Calif. Estimated construction cost $14,300, first year Ralph D. Epperson, Williamsburg Bcstg. Co., Dec. 18. operating cost City, Kan. Floyd W. $21,000, revenue $24,000. Owners Williamsburg, Va.; WDDY, WDDY Inc., Glou- Kansas Hurlbert, granted are John K. Blanche, Kenneth A. Hamill, and cester, Va.- Designated for hearing application 98.1 me, 4.4 kw uni. P. 0. address 5094 Rock Joseph D. Creek Lane, Mission, Kan. Estimated construc- Worth (each 15). Mr. Blanche, at- of WDDY to change facilities from 1420 kc, 1 kw torney, is partner in KDWC (FM) West Covina, tion cost $3,700. first year operating cost $10,800, Calif. Mr. Worth is D to 740 kc, 250 w D, in consolidation with ap- revenue $15,000. Mr. Huribert, sole owner, is partner in KDWC (FM) and plications of Epperson and Williamsburg; both division general manager. Mr. Hamill operates service manager, Investors Diversified Syn- station. Announced Dec. 18. for new am stations to operate on 740 kc. 500 w dicate, Kansas City, Mo. Announced Dec. 18. D; made WVCH Chester, Pa., party to proceed- Detroit, Mich.- Meadowcroft Bests., granted San Francisco, Calif. -Mid- America Bcstrs. Inc., 95.7 mc, 11.56 kw uni. P. 0. address Belle- vue Hotel, Geery and Taylor Sts., San Francisco, Calif. Estimated construction cost $9,975, first year operating cost 525,000, revenue $25.000. Mid - Florida America Bcstrs. is licensee of KOBY San Fran- Carolinas cisco, and is owned by David M. Segal (85.4 %) and others. Mr. Segal also owns 94% of KOSI $75.000.00 Aurora, Colo., and 75% of WGVM Greenville, *L50.000.00 An opportunity to obtain a Miss. Announced Dec. 17. Consistently profitable prop- growth facility in one of Florida's Springfield, Mass. -The Pres. and Trustees of Springfield College *, 88.9 mc, .010 kw uni. P. 0. erty in a solid secondary market. larger markets with a very low address 263 Alden St., Springfield, Mass. Esti- Fine facility with top coverage. cash down payment and on the mated construction cost $3,385, first year operating cost $500. Announced Dec. 16. 29% down with reasonable terms easiest terms. A deal for owner- Dallas, Tex. -A. H. Belo Corp. 97.9 mc, 38.4 on balance. operator. kw uni. P. O. address Young and Houston Sts., Dallas, Tex. Estimated construction cost $28,258, first year operating cost $6,000, revenue unknown Exclusive with at present. A. H. Belo Corp., E. M. Dealey, president, is licensee of WFAA -AM -TV Dallas. An- nounced Dec. 17. Salt Lake City, Utah-KLUB Bcstg. Co., 97.1 2Lackdurn & Ciompany mc, 23.12 kw uni. P. 0. address 165 Social Hall Ave., Salt Lake City, Utah. Estimated construc- NEGOTIATIONS FINANCING APPRAISALS tion cost $6,000,' first year operating cost $12,000, revenue $12,000. Frank C. Carman, sole owner, WASHINGTON, D. C. ATLANTA CHICAGO owns KLUB Salt Lake City. Announced Dec. 16. James W. Blackburn Clifford B. Marshall H. W. Cassill Jack V. Harvey Stanley Whitaker William B. Ryan Ownership Changes Washington Building Healey Building 333 N. Michigan Avenue %?? ACTIONS BY STerling 3 -4341 JAckson 5 -1576 Financial 6 -6460 <` FCC KTKT -AM -FM Tucson, Ariz.- Granted assignment of licenses and cp to Copper State Bcstg. Page 88 December 23, 1957 BROADCASTING Corp. (Thomas J. Wallace, president); considera- ment of license from T. B. Lanford, L. M. tion $115,000. Announced Dec. 18. Sepaugh, R. M. Dean and Viola Lipe Dean KBTM -AM -FM Jonesboro, Ark. -Granted as- Trust, a partnership, d/b as Calcasieu Bcstg. Co. signment of licenses from Harold E. and Helen to T. B. Lanford and Louis M. Sepaugh, d/b W. King to Alan G. Jr. and Matthew C. Patte- as Calcasieu Bcstg. Co. for $322,000. Announced son, d/b as Patteson Brothers; consideration Dec. 12. A single $110,000. Announced Dec. 18. WDAF -AM -TV Kansas City, Mo.-Seeks assign- KROG Sonora, Ca lif.- Granted assignment of ment of license from The Kansas City Star Co. license to John H. and Charlotte Robbins; con- to National -Mo. T. V. Inc. for $7.600.000. National- sideration $20,063. Announced Dec. 18. Mo. T. V. Inc. is owned by National Television WKEN Dover, Del.- Granted assignment of li- Investments Inc., Charles L. Glett, president. cense to Coastal Carolina 'testa. Corp. (WMYB Announced Dec. 12. Myrtle Beach, S. C., and James Olin Tice Jr., KUSN St. Joseph, Mo.-Seeks assignment of president, also has interests in WJOT Lake City, license from Broadcast Group Inc. to KUSN S. C., and WBLR Batesburg, S. C.); considera- Corp. for $50,000. KUSN Corp. is owned by tion $35,000. Announced Dec. 18. Wyman N. Sehnepp (52 %) and others. Mr. WROD Daytona Beach, Fla.- Granted transfer Schnepp in manager of KWMT Fort Dodge of control from James S. Murphy and James F. Iowa, and is less than 25% owner of KQUE McDonough to Radio of Daytona Inc. (Morton Albuquerque, N. M. Announced Dec. 5. o G. Bassett Jr., president, and James F. Mc- WOTW -AM -FM Nashua, N. H. -Seeks assign- Donough, vice pres.); consideration $145,000. An- ment of license from Nashua Bcstg. Corp. to nounced Dec. 18. Gateway Bcstg. Corp. for $155,000. Gateway WHOO -AM -FM Orlando, Fla.-Granted assign- Bcstg. is owned by Theodore Feinstein and ment of licenses to Brownstone Properties Inc. Gertrude Dane (each 50 %). Mr. Feinstein owns (Edwin B. Estabrook Jr., president); considera- controlling stock in WLYN Lynn, Mass., WTSA tion $222,500 cash or $250,000 over 10 -year period. Brattleboro, Vt., and WNBP Newburyport, Mass. Announced Dec. 18. Gertrude Dane is housewife. Announced Dec. 11. KLEE Ottumwa, Iowa -Granted transfer of KPOJ -AM -FM Portland, Ore. Seeks involun- control from J. William O'Connor and Jack tary transfer of control of licensee corp. (KPOJ Lester to Carroll H. Marts; consideration $57,000. Inc.) from Maria C. Jackson to David L. Davies Announced Dec. 18. and The U. S. National Bank of Portland, as WCLD Cleveland, Miss.- Granted assignment executors of the estate of Maria C. Jackson, of license to Radio Cleveland Inc. (J. R. Denton, deceased. Announced Dec. 16. BROAD- president); consideration $40,000. Announced WGPA -AM-FM Bethlehem, Pa. -Seeks acquisi- Dec. 18. tion of positive control of licensee corp. (The KOKO Warrensburg, Mo.- Granted assignment Bethlehem? Globe Pub. Co.) by Mrs. Pauline of license from Lee E. and Jeanne F. Baker to Adams through purchase of stock from David Johnson County Bcstra. Inc. (Leslie P. Ware, Brillhart, Evelyn W. Brothers, et al, by licensee president, interest in KLPW Union, and KNIM corp. and retirement An- thereof. Announced Dec. 18. Maryvine both Mo.); consideration $23.500. WJOT Lake City, S. C.-Seeks nounced bec. 18. transfer of transfer of control of licensee coro. (Lake Bcstg. Corp.) from WMLV Millsville, N. J.- Granted Harry B. Clark. Marforie R. Clark, James Olin control from John H. Norris to Fred M. Wood, Tice Jr., James Announced Dec. 18. Olin Tice Sr. and Frances M. Tice et al.: consideration $10,000. to John A. Dowdy and Charles W. Dowdy for KMAM -AM (FM) Tularosa, N. M.- Granted $49,731. KMAM and license and cp Charles Dowdy Is owner of WLBG Lau- assignment of cp for rens, S. C. John Dowdy is owner of WMGR (to move Mountain Park for Bainbridge, Ga. Announced (FM) Tularosa B etg. Corp. s(M I. Dec. 16. CAST to $20,500. Dec. KSUB Cedar City, Utah-Seeks transfer of Rothman, president); consideration control of licensee 18. corp. (Southern Utah Bcstg. WAND Canton, Ohio- Granted assignment of Co.) from Durham Morris, W. Arthur Jones, Lanell N. Lunt and Lorin C. Miles to Beehive license to Dover Bcstg. Co. Inc. (WJER Dover, Telecasting Ohio, and WAJR -AM -FM Morgantown, W. Va.); Corp. for 865,415. Beehive Telecast- Bartley ing is owned by Samuel B. Nlssley, president consideration $150,000. Commissioner (24%), who is voted for a 309 (b) letter. Announced Dec. 18. steel plant supervisor, Robert W. WKOV Wellston, Ohlo- Granted transfer of Hughes (20 %). who is attorney, and others. Robinson to The Beehive Telecasting was granted a cp for ch. control from Dexter Parks 11 in Provo, Court House 'testa. Co. (WCHO Washington Utah, Dec. 11 [FOR THE RECORD, Court House, Ohio); consideration $32.000. Com- Dec. 16). Announced Dec. 16. missioner Bartley voted for a 309 (b) letter. KRIV Camas, Wash.-Seeks assignment of li- Announced Dec. 18. cense from Gene R. Johnsick and Donald R. KYNG Coos Bay, Oreg. -Granted assignment Nelson d/b as Camas- Washougal Radio to Wm. EQUIP- of license from Harold C. Singleton and Walter B. Murphy and Cathryn C. Murphy for $40,000, N. Nelskog to KYNG Radio Inc. (Philip F. less indebtedness assumed by assignee. Wm. Waters, president); consideration $70,000. An- Murphy is general manager of KANN Sinton, nounced Dec. 18. Tex. Cathryn Murphy has been news commenta- WPCC Clinton, S. C.-Granted assignment of tor, WKRS Waukegon, Ill. The Murphys had a cp from J. D. Brinkley, Sr., et al. to Radio 50% interest in WGMA Hollywood, Fla. An- Station WPCC Inc.; stock transaction. Announced nounced Dec. 11. Dec. 18. WRFW Eau Claire, Wis.-Seeks transfer of con- WCOS -AM -FM Columbia, S. C.- Granted (1) trol of licensee corp. (Chippewa Valley Radio assignment of license to WCOS Inc. (George H. and Television Corp.) from Keith Werner to Buck, Jr., president, interest in WJNO West and Harry S. Hyett, G. LaVerne Flambo, W. John Palm Beach, Fla.); consideration $107,500; Grandy, Odin S. Ramsland and Dorothy E. Le- (2) renewal of license. Announced Dec. 18. Masurier for $30,000, less oustanding debts of WNIX Springfield, Vt.- Granted transfer of licensee State Bcstra. Inc., and E. corn. New owners will each own one - MENT' control from Twin fifth. Mr. Hyett is in business for himself. Mr. Dean Finney to Carlo F. and Elizabeth L. Zezza; Grandy is general sales manager of KDAL -TV consideration $14,868 plus assumption of $41,763 Duluth, Minn., Dorothy LeMasurier obligation to Twin State. Announced Dec. 18. is president KGA Spokane, Wash.- Granted assignment of of KDAL- AM -TV. Mr. Ramsland is general man- license to Gran Bcstg. Co. (L. F. Gran, presi- ager of KDAL- AM-TV. Mr. Flambo is 99.1% consideration $250,000. Announced Dec. 18. owner of WQUA Moline, Di., 90% owner of dent); WQUB Galesburg, M. Announced Dec. 18. APPLICATIONS KHUM Eureka, Calif.-Seeks assignment of Hearing Cases license from Carroll R. Hauser to Eureka Bcstg. Co. for $183,750. Eureka Bcstg. is owned by Wendell Adams and H. G. Fearnhead (each 50 %). FINAL DECISION Mr. Adams is director of radio, Wm. Esty Co. from microphone to antenna Mr. is vice president and general By order of Dec. 13, Commission made effec- Fearnhead tive immediately initial decision of Nov. 8 and manager of WINS New York, N. Y. Announced granted Dec. 18. KMOR Oroville, Calif. -Seeks transfer of con- new am ttion to on 1470 kc. 5skw DA, trol of licensee corp. (Oroville Bcstra.) from D. in Pompano Beach, Fla. Announced Dec. 16. Raymond D. Vargas, James R. Bird, Orla St. Clair and Alan B. Bowles to John L. Breece for OTHER ACTIONS approximately $11,234. Mr. Breece is president and one-third owner of KOVE Lander, Wyo. By order of Dec. 18. Commission (1) denied Announced Dec. 5. petition by Walter T. Cannes for reconsideration WYZE Atlanta, Ga. -Seeks acquisition of posi- of Sept. 25 action staying effective date of grant tive control of licensee corp. (Atlanta Bcstg. Co.) of his application for new am station (WGAV) COLLINS by George C. Nicholson and Chester H. Jones (by to operate on 1570 kc, 1 kw D, in Amsterdam, business privity) through purchase of stock N. Y., pending hearing and (2) granted motion from Henry W. Lanham and Bill R. McRae in of Community Service Bestir. Corp. (WCSS) satisfaction of Messrs. Lanham and McRae's Amsterdam, protestant, to strike Gaines supple- indebtedness. Announced Dec. 12. mental petition. Announced Dec. 18. CREATIVE LEADER IN COMMUNICATION KASI Ames, Iowa-Seeks assignment of license By order of Dec. 18, Commission (1) affirmed from Ames Bestg. Co. to William M. Evans for examiner's rulings allowing amendments of $57,000. Mr. Evans is employed by WIND Chi- financial showing in application of Town and cago, Ill. Announced Dec. 16. Country Radio Inc., for new am station to op- KFAD Fairfield, Iowa -Seeks assignment of erate on 1150 kc, 500 w DA -D, in Rockford, Ill., license from Hiawatha Bcstg. Inc. to Broad- and (2) denied appeal and supplement by Plough * Financing available. casting Engineering Services Inc. for $24.700. Bcstg. Co. Inc. (WJJD) Chicago, Dl., for reversal Broadcasting Services Inc. is owned by Burling- of examiner's rulings. Announced Dec. 18. ton Bestir. Co. of Burlington, Iowa (95 %), and Commission on Dec. 18 directed preparation of others. Burlington Bcstg. is 95% stockholder of document looking toward denying protest by KBUR Burlington and is owned by Gerard B. Mid -Florida Radio Corp. (WLOF), Orlando, Fla., McDermott (see application for ch. 8 in Moline, and affirming Feb. 6 grant of application of by Public Services Beata. Co., above). An- Tetrad Inc., for mod. of cp of station WESH -TV nounced Dec. 16. (ch. 2) Daytona Beach, Fla., to move trans. to KPLC -AM -TV Lake Charles, La. -Seeks assign - site about 25 miles from Daytona Beach in direc- BROADCASTING December 23, 1957 Page 89 FOR TRE RECORD CONTINUED

tion of Orlando and increase ERP to 100 kw vis. action that may be taken as result of current and 60.3 kw our. and ant. height to 940 ft. proceeding involving possible mod. of Capitol's authorization for station WJTV. Announced ORAL ARGUMENTS SCHEDULED Dec. 18. Commission on Dec. 18 scheduled following tv PETITIONS FOIL RULE -MAKING FILED proceedings for oral argument on Jan 21: WJR, The Goodwill Station Inc., Trebit Corp., The Washington Post Co., WTOP Washington, and W. S. Butterfield Theatres Inc., applicants D. C.-Petition requesting institution of rule for ch. 12 in Flint, Mich. making so as to delete ch. 8 from Santa, Ala., Planning Midwestern Bests. Co. and Straits Bcstg. Co., and reassign same to Birmingham, Ala. Petition applicants for ch. 4 in Cheboygan, Mich. proposes. that Commission should also provide for termination of Deep South's authorization for ch. 8 at Selma, or if n6 such provision is NARBA Notification made, to require Deep South to show cause why its existing authorization for ch. 8 should not List of changes, proposed changes, and cor- be modified to specify operation on ch. 58-or rections in assignment of Canadian broadcast some other channel-in Selma, Announced Dec. stations modifying appendix containing assign- 13. a Radio ments of Canadian broadcast stations attached Central South Sales Co., KATV (TV) Pine to recommendations of North American Regional Bluff, Ark. -Petition requesting rule making so Broadcasting Agreement Engineering meeting, as to move allocation of ch. 7 from Pine Bluff Jan. 30, 1941. to Little Rock, Ark., and to add vhf ch. 9 to Pine Buff by removing it from Hot Springs. An- CANADIAN nounced Dec. 13 560 kc PETITIONS FOR RULE -MAKING DENIED Corner Brook, Newfoundland -I kw DA -N, Wm. Penn Broadcasting Co., WPEN -FM Phila- uni., Class III. Delete assignment. New delphia, Pa.- Petition requesting amendment of Station ? CFOS Owen Sound, Ont. -1 kw DA -2, uni., rules so that fm stations engaged in specialized Class III. EIO 9- 15 -58. services may broadcast on multiplex basis if 910 kc they wish, but shall not be required to do so. Announced Dec. 13. Drumheller, Alberta -I kw DA -1, uni., Class HI. FM Broadcasters Inc., tr /as Market-Casters, EIO 10- 15 -58. New. Seattle, Wash.- *Petition requesting amendment 1050 kc of rules by eliminating mandatory requirement that stations engaged in "storecasting" and other CHUM Toronto, Ont. -5 kw D 2.5 kw N, DA -1, specialized services must do so on multiplex uni., Class II. EIO 10 -15 -58 (PO: 1050 kc 2.5 kw basis. Announced Dec. 13. DA -1 II). WBFM Inc., WBFM New York, N. Y.- Peti- 1230 kc tion requesting amendment of rules so as to provide that fm stations may employ multiplex Schefferville, P. Q.-0.25 kw ND, uni., Class IV. channels for background services or, in alterna- EIO 10 -15 -58 (54° 47' 15" N., 66° 49' 20" W.). New. tive, continue to utilize main channel. An- 1390 kc nounced Dec. 13. King Broadcasting Co., KING -FM Seattle, CKLN Nelson, B. C. -1 kw DA -1. uni., Class Wash.- Petition requesting postponement of III. EIO 10 -15 -58 (PO: 1240 kc, 0.25 kw ND IV). effective date of Sec. 3.293 for period of not less 1430 kc than six months from Jan, 1, 1958, or, in alterna- CJOY Guelph, Ont. -5 kw DA -1, uni., Class tive, to grant petitioner waiver of multiplexing -58 1450 requirement, to continue its simplex operation III. EIO 10 -15 (PO: kc, 0.25 kw ND IV). for six -month period. Announced Dec. 13. 1440 kc Capital Broadcasting Co., WNAV -FM Annap- olis, Md.- Petition requesting amendment of Kitimat, B. C. -1 kw ND, uni., Class III. EIO rules by extending time for compliance for ad- 10 -15 -58 (54° 02' 04" N., 128° 38' 19" W.). New. ditional period of six months ending July I, 1958, and for such other relief as may be necessary to permit fm stations to continue their Routine Roundup present operations until they are able to convert to multiplex operations; or, in alternative, to ACTIONS BY FCC grant petitioner a waiver under same terms and By memorandum opinion and order, Commis- conditions. Announced Dec. 13. sion granted protest by KISD Inc. (HISD), Sioux North Shore Broadcasting Co., WEAW -FM Falls, S. D., to extent of postponing effective Evanston, 111.- 'Petition requesting amendment date of Oct. 30 grant of transfer of control of of rules so as to provide for issuance of sub - RCA can help you with equip- Ware Bcstg. Corp. (KIHO), Sioux Falls. from sidiary communications authorizations on sim- James A. Saunders to William F. Johns Jr., pend- plex basis to expire July 1, 1958, and for such ing final determination in evidentiary hearing: other relief as may be necessary to permit fm ment and planning. For exam- made KISD party to proceeding; and ordered stations to continue their present "storecasting" parties to set aside transfer of control consum- operations until such time as they are able to ple, basic mated by them within 30 days from order. An- convert to multiplex operations, or, in alterna- three floor plans, nounced Dec. 18. tive, to grant petitioner waiver of requirements By order, granted petition of Lion Bests. Co., of Sec. 3.293 under the same terms and condi- for three different size sta- applicant for new am station to operate on 1510 tions. Announced Dec. 13. kc, 1 kw DA -1 unl., in Dover, N. J., to extent The Silver City Crystal Co. Inc., WMMW -FM that, on Commission's own motion, hearing rec- Meriden, Conn. -(Same as above). tions illustrate how the very ord on applications of Perth Amboy Bestg. Co., Robert P. Adams, et al., KUTE -FM Glendale, Perth Amboy, N. J., and Union Bcstg. Co., Eliz- Calif.- Request to change provision that re- abeth, N. J., both for new am stations to op- quires that subsidiary communications author- latest equipment can be erate on 1510 kc, 250 w D, is set aside, and ap- ization convert their simplex operations to mul- plications are removed from hearing docket and tiplex by 7 -1 -57 and to provide for issuance of arranged to returned to processing line, and Lion's petition SCA's to expire on 7 -1 -58 and for such other perform effi- is denied in all other respects. Announced Dec. relief as may be necessary to permit fm stations 18. to continue their operations on simplex basis ciently with a minimum of By memorandum opinion and order, dented until such time as they are able to convert to petition of Supreme Bests. Co. (WJMR -TV ch. multiplex operations. Announced Dec. 13. 20, and experimental tv station KK2XFW ch. 12) Denied by report and order 12 -5 -57. capital and personnel. New Orleans, La., for reconsideration of Oct. 14 ACTIONS ON MOTIONS grant of license application of Capitol Bcstg. Co. On petition by Community Bcstrs. Assn Inc., (WJTV ch. 12) Jackson, Miss., and either set Commission on Dec. 10 granted extension of aside said grant or attach condition thereto, specifying that grant is without prejudice to any continued on page 94 Complete brochure, including floor plans, equipment requirements and discussion of current trends ALLEN KANDER & CO. now available. For your free copy, write to RCA, Dept. AD -22, Build- ing 15 -1, Camden, N.J. NEGO ATORS FOR THE PURCHASE AND SALE OF RADIO CORPORATION RADIO and TELEVISION of AMERICA EVALUATIONS STATIONS

FINANCIAL Tmk (s) ® WASHINGTON 1625 Eye St., N.W. NAtional 8 -1990 ADVISERS NEW YORK 60 East 42nd St. MUrray Hill 7 -4242 CHICAGO 35 East Wacker Dr. RAndolph 6 -6760 DENVER 1700 Broadway Acoma 2 -3623

Page 90 December 23, 1957 131toAUC S'1 In CLASSIFIED ADVERTISEMENTS Payable in advance. Checks and money orders only. DEADLINE: Undisplayed-Monday preceding publication date. Display-Tuesday preceding publication date. SITUATIONS WANTED 20e per word-$2.00 minimum HELP WANTED 25¢ per word -$2.00 minimum. All other classifications 30¢ per word -$4.00 minimum. DISPLAY ads $20.00 per inch. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D. C.

APPLICANTS : If tranecriptimu or hulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., snit to box numbers are sent at owner's rink. Beo.imorri G expressly repudiates any liability or responsibility for their custody or return.

RADIO RADIO RADIO Help Wanted Help Wanted -(Cont'd) Help Wanted -(Cont'd)

If you are a salesman or announcer and feel you Announcers Announcers are ready for a big market like Washington. D. WEAM, Arlington, Va. C., contact Combo news -staff man with emphasis on news in Announcer, experienced in all phases for 5000 depth. Permanent berth in major Ohio metro- watt regional. $75.00 starting salary. Contact Management politan market to man who can cut the mustard. Manager, WCOJ, Coatesville, Penna. Starting salary commensurate with experience and ability. Send resume, photo, tape and other Washington area's top rated independent needs Eastern chain has new station under constriction. information first letter. Box 197C, announcer strong on commercials. No person- Needs assistant station manager immediately. BROnent alities, 5,000 watts, 24 hours a day. The new Eventually promotion to manager. Applicant WEAM. Arlington, Virginia. must have several years announcing experience. must have car. Good dependable combination man southern sales experience, must be married, market. Write Box 234C, BROADCASTING. Night man must read, ad lib and know music. Send tape. resume and photo. Box 157C. BROAD- Salary open. WFTR, Front Royal, Va. 750. CASTING. Pennsylvania chain needs experienced an- Staff announcer, experienced. Send tape, photo nouncer.. Good working conditions, 40 -hour resume Station manager. New, well -equipped central week, paid vacation, time and half, $85 a week. and to WKBC, North Wilkesboro. N. C. Kentucky station. Must have proven executive Minimum one -year experience necessary. Excel- and sales abilities supported by record of past lent opportunities for advancement to executive Wanted at once one good announcer with 1st and references. Box 352C, BROAD- position. Send tape, with news, commercials, and class ticket and maintenance experience. Must performance sample music program. plus resume and photo- be clean cut and reliable. Send audition and full graph. Box 274E BROADCASTING. details to Bill Stewart. WPBC, Minneapolis. Station manager for mid south radio station. Experienced versatile announcer who knows Salary and commission depends on ability and Station in Texas resort city needs staff an- popular music for Washington. D. C. area inde- experience. Send picture and resume with first nouncer with superior voice, authoritative deliv- pendent. Send resume, tape and photo to Jack letter. All replies are confidential. Box 418C, ery. Box 337C, BROADCASTING. Moran, WPIK, Alexandria, Virginia. BROADCASTING. Announcer with excellent voice, highly talented Announcer. Good working conditions, effective in ad lib and interviewing techniques wanted January 5th. Rush letter and tape to WSYL. Salts by network station in important Texas city. Sylvania, Georgia. Box 338C. BROADCASTING. aggressive man can earn Technical Salesmappn: Experienced, Announcer for progressive independent In north- Connecticut Send tape and ket. 5,000 watt fulltime independent n has ern vacationland. No floaters. Chief engineer, operations manager for suburban immediate opening for real plugger. $100.00 draw background immediately. Box 366C, BROAD- metropolitan station in midwest. Responsible for against 20% commission. Send complete resume. CASTING. maintenance with complete supervision of strict Box 427e, BROADCASTING. Western Virginia daytimer needs capable an- announcing and operating procedures. Must be $85.00 week or bet- energetic, able to handle personnel, reliable. Good salary for announcer with first ticket. per Salary $120.00 plús, dependent upon experience Announcer -salesman wanted. ter, depending on experience. Box 385C, BROAD- ability. nouncing shift, 15% sales commission. Located CASTING. and Box 396C, BROADCASTING. in South Carolina town of 25,000. Box 439C, Wanted, chief engineer. Must be experienced BROADCASTING. Announcer -first class engineer or a salesman - first class engineer for northeastern station. and have first class license. Send photo and Pleasant working conditions, vacation arrange- resume. Box 39.7C BROADCASTING. $7000 -$9000 first year potential for experienced. dependable man to take over established sales ment. Box 390C, BROADCASTING. Need 1st class engineer for combined am -fm -tv opening in substantial Ohio market. Liberal operations in midwestern city of 60,000 pop. and pres- Staff announcer 250 watt network station wanted. Prefer man with some broadcast experience. guarantee plus 15 percent. References Send complete details including salary expected. Send resume, photo 1st letter. Box 421C, ent billing required. Position available January Tape, etc.. will be returned. Box 437C, BROAD- BROADCASTING. I, 1958. Box 4550, BROADCASTING. CASTING. Radio station near Atlanta has immediate open- Announcer -salesman, emphasis sales. Good op- Experienced negro personality dj for Chicago. ing for combination engineer- announcer. Must per- Top salary for right man. Send background, have FCC commercial first radio -telephone li- portunity for competent man. Start $95 plus photo news, cense. Above average salary, vacation policy, and centage. Single station market. Box 465C, commercialbrabiltaped tsaonce, special elivery. other benefits. Excellent opportunity for ad- BROADCASTING. Box 443C, BROADCASTING. vancement. Box 423C, BROADCASTING. Sales manager. Good small market. Unusual Opening for aggressive, bright, dj-announcer in Combination engineer- announcer for small town compensation if you are selected: Based on com- southwest. Starting salary $9000 per week. Will southeastern 1000 watt station. Long experience national, regional go $100.00 for combo. If interested, send audition not essential, good character is. Tape, photo and plete station gross including and full particulars to Box 448C, BROADCAST- detailed resume with first letter to Box 432C, and local: To $8.000 month $600 guarantee: on ING. BROADCASTING. 6500 -015; on 7500 -$880; on 8500 -$1075; on 9500- $1225; on 10,500 -$1690. Sales manager hires and $60.00 per week start. Montana news music oper- Excellent Job open for good combo announcer - pays salesman. Station pays first $300 on first ation has opening for di. Outline experience. engoneer. Send complete details including audi- salesman and first $200 on each salesman after Tape if possible. Box 453C. BROADCASTING. tion tape which will be returned. Job pays $100 first man. This is a responsible and good paying weekly. Box 438C, BROADCASTING. job. Don't waste my or your time if you can't Announcer wanted, must be strong on news and good pop d1. Good hours, good pay and pleasant Chief engineer with good voice for 1000 watt measure up. All replies will be answered. For working conditions. Send tape, picture and western station. Fine market and living condi- complete details write and send full resume to resume. Box 461C, BROADCASTING. tions -$500 per month. Send tape. complete in- Box 475C, BROADCASTING. formation to Box 452C. BROADCASTING. Florida, south coast. Aggressive independent The man we want is young, absolutely reliable, needs personality pop-dj. Send tape, resume. Wanted: first phone engineer- announcer in north becoming sales manager for a references. $100 week to start. Box 488C, BROAD- Jersey area. Box 467C, BROADCASTING. and capable of CASTING. very good small market station. He must have Chief engineer, with announcing experience for at least two years of sales experience and under- Work in successful station with excellent facil- remote operation. Send qualifications, short audi- stand that his compensation is related to his ities, congenial staff, and good opportunities. If tion tape, salary expected. Socs Vratis, KOLE, own efforts. For such a man we have a very you have pleasant voice, and good delivery, send Port Arthur. Texas. good proposition. Write for full particulars to resume to Box 470C, BROADCASTING. Dick Vick. KGEZ, Kalispell, Montana. Engineer: First phone immediately, experience Morning man, to run the morning show of a desired but not essential. Send complete resume for progressive Tex - western Pennsylvania established station. Must and salary requirements to C. E. WLAP, Lexing- Dependable sales manager be experienced, have imagination and do a ton, Kentucky. omaland market. Salary, commission, over -ride. smooth running show. Board experience neces- Some air and mobile news work available. Fur- sary. $75 for 40 hour week. Send tape and refer- Chief engineer. Announcing helpful, but not nish full information first contact. Randall Mc- ences. Box 471C, BROADCASTING. necessary! Top pay for the ht man. Southeast. Carrell, KTAN, Sherman, Texas. Immediate opening. WLAS, acksonville, N. C. Need Immediately, combo play -by -play and top Reliable salesmen- announcers wanted for mid - dj for central -Kansas outstanding 1000 watt Production-Programming, Others Good pay, opportunities. Bill town of 42,000 you'll Ilke. Sports include origina- west station group. 15 -announcer. Send KWRT, Boonville, Missouri. tion 117 basketball games. football plus na- Wanted, experienced newsman Tedrick, tional Juco, Big 8 and regional tournies. Air photo, tape and resume. Box 398C, BROADCAST- mall complete background, photo. taped com- ING. Top sales opportunity for experienced self - mercials, music, ad -libs and news, play -by -play starter to become sales manager in 150,000 mar- tapes required. J. D. Hill, KWHK, Hutchinson, Know a good copywriter? Tell her (or him) to ket. WKLZ, Kalamazoo. Kansas. contact Box 342C, BROADCASTING.

BROADCASTING December 23, 1957 Page 91 RADIO RADIO RADIO Help Wanted -(Cont'd) Situations Wanted-(Cont'd) Situations Wanted - (Cont'd) Production- Programming, Others Announcer Technical

News man who likes and knows news. Must be 1st class announcer. 10 qualified to handle remote car. Announcer! Want an announcer with experience engineer- years experience Midwest network who can adjust to station procedure, combo, is all phases. Sober, dependable. $115.00 minimum. radio -tv station in heart of resort country. Send Box 472C, BROADCASTING. full background to Box 469C. production minded, go anywhere? Presently em- BROADCASTING. ployed. Box 431C, BROADCASTING. Continuity experienced in California, Frisco area -combo, Single, 25, exempt, writer straight produc- Experienced mature announcer -personality dj, car. Experience: 250 -5000 watt, directionals and tion, copy, good typist. Prefer man. Immediate fm, consider tv. After February first. Box 477C, opening. Call collect, Easton, Pa., 6155, Art Burns, desires permanent position with emphasis on an- WEE X. nouncing and opportunity of learning practical BROADCASTING. side of engineering. First phone. news, sports (play -by -play and color). Have done sales, pro- 1st phone, ten years experience, directionals, RADIO gramming and copywriting. Some television ex- some tv and fm experience. P. O. Box 8123 -F, perience. Veteran, single, 26 available after first Atlanta 6, Georgia. of year. Go anywhere. lox 426C, BROAD - Situations Wanted CASTING. Production -Programming, Others Management Hillbilly dj, newsman, 6 years experience. Pres- Newsman, 7 years radio- newspaper experience; ently employed, $100 minimum, 44 hours. Photo. seeks metropolitan market, prefers east; ac- Recently sold my tape. Box 428C, BROADCASTING. curate, fast coverage, professional air delivery; station after ten years of prof- beat references; car. Box 282C, BROADCASTING. itable operation. Ready to bring you a most Negro team -husband and wife. Sure -fire puller thorough and comprehensive knowledge of the with services and gimmicks. Ready to make Sports director, salesman, announcer, qualified broadcasting business, all phases. Married, fam- money for you. Box ily, 37 435C, BROADCASTING. to manage, 8 years experience radio and tv. years old, available February. Looking Box 357C, BROADCASTING. for community with a future. Box 224C, BROAD- Negro dee -jay. Good board man, fast patter, CASTING. smooth production. I'm the one you're looking Program director -news director. I have had wide for. Tape and resume. Box 436C, BROAD- experience in both fields with local stations, General manager available sometime in January. CASTING. Family man with good references, and solid networks, agencies. May I send you my ccom- experience. Best prehensive erof.ssional resume? Box 408C. terms present company as gen- Dj- staff. 2 years experience. Just out of Army. ST eral manager. Leaving for best offer that brings Seek northeast, east. Will consider others Box advancement in my profession. Records and 442C, BROADCASTING. Cameraman and photographer. Years of experi- personal meeting will indicate I'm an excellent ence and owns own equipment. Box 433C, bet for a progressive radio operation. Box 405C, Country music deejay. First phone, no mainten- BROADCASTING. BROADCASTING. ance. Six years experience. Will do some popular music. Box 449C, BROADCASTING. Women's director, interviews, light news, music Presently general manager of 3 radio stations. programming, music librarian. What can you Have opportunity to sell my interest at a profit. Announcer, 8 months experience, 23 years old, use? All or any part or combination. Location Will be available February 15. 13 years experi- married veteran, commercials, news, dj- sports. open. Salary livable. Future potential important. ence in announcing, news, sales and manage- Box 454C, BROADCASTING. Box BROADCASTING.- ment. Box 422C, BROADCASTING. 445C, Disc -jockey, announcer, 5 years experience. ex- Rave camera -will travel. Newsfllm cameraman Sales cellent- friendly voice, restricted ticket, wishes to seeks permanent location. 4 years station and net locate in Florida. Excellent references, superb experience, no floater, plenty references. Has own Cut expenses! Experienced, aggressive salesman credit, photo, tape, resume on request. Box 456C, SOF equipment. Box 460C, BROADCASTING. seeks permanent home -marriage" to good sta- BROADCASTING. tion. Writes continuity; vivid imagination for Attention midwest, eight years experience, with merchandising, promotion. Handle agency cor- DJ, three years experience, knows music, pro - solid references. Have headed news department. respondence, traffic intelligently. $75.00 weekly gramming, good commercials. Family. Box 457C. Veteran with college. Single. Can operate board. plus work out minority stock. Or ? ?? any propo- BROADCASTING. Wants different location. Box 464C, BROADCAST- sition, location considered. Box 424C, BROAD- CASTING. Top dj -news. I want to spin jazz. Ambitious and ING. anxious. Married, 27, experienced. Tape and Energetic salesman, looking for opportunity. Best resume. Box 459C, BROADCASTING. references from present employer. Jeff Guter, TELEVISION WBEX, Chillicothe, Ohio. Southern Callforina only: DJ -five years in major New York state markets, good voice, strong ad- Help Wanted Announcers lib, news, tight production record cues, run board, remotes and record hops. Tape, photo. re- Management Basketball announcer, 7 years experience. Finest sume available. Box 462C, BROADCASTING. of references. Excellent voice. Box 898B, BROADCASTING. 11 years broadcast experience, last six years in Traffic manager wanted for top midwestern vhf. present position. Top news delivery and an- Experienced organizer who can take complete Girl -personality, dj, run own board, eager to nouncing. Married, family, excellent references charge and operate traffic department smoothly. please. Free to travel. gimmicks. and sales. Box including present employer. Available immedi- Please send qualifications Box 451C, BROAD- 204C, BROADCASTING. ately. Box 466C, BROADCASTING. CASTING. Personality-di strong commercials, gimmicks, Versatile announcer -musician, Excellent knowl- Sales etc., run own board. Steady, eager to please. Go edge good music, operate console, strong on anywhere. Box 205C, BROADCASTING. news -commercials. Capable writer. Married. Box TV salesman who wants profitable opportunity 473C, BROADCASTING. to sell locally for fine ABC station that leads Sportscaster desires good sports station with em- 3 vhf Wichita, Kansas market is welcome to basketball, DJ- announcer. Strong on commercials, music, submit confidential application stating all par- entlysempployedinllmidwes 354CeBROAD- news, continuity. Graduate B.C.A. Radio School. ticulars, background, experience, income re- CASTING. Combo and commercial announcing experience. ents, photo, etc. to Martin Umansky, Location open. Tape available. Box 474C, BROAD- KuiremAKE- TV. Country dj, announcer. Guitar. Third. Thor- CASTING. oughly experienced. Available January. Box Announcers M8C, BROADCASTING. DJ staff announcer 5 years, 27 family man, knows music inside out, desires day shift in Florida or far west, third ticket. Box 476C. BROAD- Mature announcer, authoritative voice, special Deep, friendly voice. 4 years staff announcing CASTING. events experience, for vhf in important Texas experience. Prefer midwest. $90 minimum. Box market. Box 345C, BROADCASTING. 367C, BROADCASTING. Negro dj. Four years experience. Sponsorship and audience builder, for competitive market. Expanding vhf television station needs experi- Top personality discomedian, 36, family -man. Top rated shows. Box 478C, BROADCASTING. enced tv announcer or radio announcer with tv Production -minded, audience -builder, 14 years Please send photo, tape and resume. radio, 2 years tv. Proven ratings, sell -ability, Presently employed morning dj. Gather, write, Reply a. BROADCASTING. thrive on competition. Doing highly-successful, air local news. Telephone quiz and feature shows. all- sponsored, all -nite show in top major mar- Strong commercials, college degree radio- televi- Technical ket. Want back mornings -days and out of "juke- sion communications. Nick Alexander, WCIL, box" station. $200 per week. Tapes, brochures, Carbondale, Illinois. Assistant supervisor well established tv station best references. Box 379C, BROADCASTING. in northeast with transmitter staff of 6, requires Excellent dj. Know music. Good commercial de- assistant transmitter supervisor. Must be tech- Looking for announcer that sells hard; sells soft livery. Sports announcing; newscasting. College nically qualified in measurement and mainte- when needed, understands value of personality graduate. Previously with 5000 watt Mutual af- nance of tv transmission equipment. Character filiate. Prefer Chicagoland area. Age 25. Don and technical references required with applica- in radio and tv shows? I'm your man. Will Baskin, 5000 work hard for station with opportunities. Western East End, Chicago. tion. Box 690B, BROADCASTING. U. S. preferred. Box 404C. BROADCASTING. Announcer, 3 years experience, seeks position Unusual opportunity for inexperienced man who upper midwest. Prefer live audition. F. Kuhl, 20 wants on- the -job training in tv transmitter op- Announcer- engineer, routine maintenance, copy North Franklin St., Madison, Wisconsin. eration. First phone required. Box 691B, BROAD- and sales. 215 years experience. Florida only. CASTING. Box 916C, BROADCASTING. Technical Expansion of staff means opportunity for you to Eleven years experience, 61/2 present job. Old Experienced graduate engineer- announcer live and work at established vhf CBS affiliate established 30 kw CBS outlet. Ready for big over. in ideal climate of Colorado Springs. First class move. Box 419C, BROADCASTING. seas or state side. Box 403C, BROADCASTING. license and operating and maintenance experience in television or radio required. Starting Chief engineer, competent, experienced, con- salary $85.00 and up, depending on experience. Radio school graduate, 27, married, ambitious. struction, maintenance, directionals. Seeking per- Regular salary DJ, news, runs own board. 7 years - review. State experience, educa- selling back manency. Will consider short announcing shift. tion, and furnish recent snapshot. H. C. Strang, Tape available. Box 425C, BROAD- Married, sober, dependable. Available during Chief Engineer, KKTV, Colorado Springs, Colo- g ound. January. Box 429C, BROADCASTING. rado. Pops -standards deejay or r & b. Newscaster. Announcer- engineer desires job in Wisconsin or Engineer with 1st class ticket. TV control room Large or small market. Minimum depends on midwest. Versatile, references. Know music, operation experience, for combined studio and living cost. Experienced, will travel. Negro, ab- maintenance, repairs. Will try sales. Box 463C, transmitter operation. KRDO -TV, Colorado solutely no accent. Box 430C, BROADCASTING. BROADCASTING. Springs, Colorado.

Page 92 December 23, 1957 BROADCASTING TELEVISION FOR SALE- (Coned) RADIO Help Wanted-(Cont'd) Equipment Help Wanted For sale: 250 watt Gates fm transmitter. fre- Technical quency monitor, frequency deviator. 200 feet Sales Andrew coax cable and two bay antenna. Write Immediate opening for experienced tv engineer KPOC, Pocahontas, Arkansas. with progressive vhf station. Contact Chief En- gineer, WJBF, Augusta, Georgia. Responsible group interested in medium market station in Pennsylvania, Ohio, New York or Want audio man who can do some announcing. Michigan. Will retain qualified personnel includ- Excellent opportunity for top Good opportunity for man who wants to learn ing manager. Box 479C, BROADCASTING. other phases of television. Send resume to Chiel Engineer, WKNO -TV, 268 Jefferson Ave., Mem- 58,008 watts am broadcast transmitter. Western notch Sales Promotion man in phis 3, Tennessee. Electric type 3048, Serial 101. Two year supply of tubes, $10,000. WJR, Detroit 2, Michigan, Production-Programming, Others A. FriendenthaL major radio and TV market. Experienced tv continuity writer. Top vhf net- One, 250 watt RCA used transmitter, some age, work station in midwestern city of 300,000. Ex- but good working condition. Contact Charles M. cellent opportunity for right man or woman Erhard, WPME, Punxsutawney, Pa., Telephone Must be experienced in creative to work with professional crew and talent in 1221. outstanding, completely equipped studios. Full resume, samples, salary requirements, photo re- For sale: Ampex 350, 3 -052, 600, 60, 601 -2, and A Sales Promotion techniques. quested. Box 339C, BROADCASTING. series available from stock at Grove Enterprises, Roslyn, Pa. TUrner 7 -4277. Want to add to continuity department, one ex- This is a top job for the right perienced tv copywriter for station In fastest Two RCA BTF -3 kw fm transmitters complete growing market in southeast. Salary open, de- with spare tubes and monitoring equipment. Both pending on abilly and past experience. Send In excellent condition. $5,000 each. Glenn Calli- man. Rush background mate- samples and background first letter to Richard son, Director of Engineering, The McLendon A. Fennel, WRDW -TV, Augusta, Georgia. Corp., 2104 Jackson Street, Dallas, Texas. Continuity chief-male. To take over managerial in confidence to ment continuity department -midwest tv station WANTED TO BUY medium market. Must be able to operate with minimum of supervision. Close cooperation with sales department and producers expected. Open- Stations Box 215C, BROADCASTING ing immediate. Send full details, including sal- 470, ary requirements, to Jack Klein, PO Box Ad executive will invest up to $25,000 cash for Rockford, Illinois. semi active interest in radio or tv property. Box 434C, BROADCASTING. Announcers TELEVISION Will furnish radio experience, substantial cash to large market station- north -east, southeast Situations Wanted California. Box 448C, BROADCASTING. Announcers Equipment MILKMAN WANTED Experienced announcer, presently employed in Wanted-Used am transmitter, 10 kw. State make, radio, desires advancement to tv. Single, 27, model, condition, price. Box 444C, BROAD- veteran. Tape, resume available. Box 420C, CASTING. Metropolitan market in New BROADCASTING. Interested in purchasing a 3 kw or a 5 kw fm England needs a hardy, happy, Able sports -staffer, play -by -play, good voice, now transmitter or a 5 kw fm amplifier which can 11 months regional tv, 18 months Detroit radio, be driven by a I kw RCA fm transmitter. healthy, hard - hitting record B.A., prefer west coast. Box 458C, BROAD- E. Sonderling, WOPA, Oak Park, Illinois, Village CASTING. 8 -5760. rider for "Destination Dawn" 11 years broadcast experience, last six years in Wanted: RCA BC3B consolette and up to present position. Top news delivery and an- four Monday thru Saturday, Mid - nouncing. Married, family, excellent references (4) easy speed change turntables. such as RCA including present employer. Available immedi- BQ-2B or Gates CB- 150 -160. Reply to Chief Engi- nite to 6 A.M. Good salary ately. Box 468C. BROADCASTING. neer. WSBA, York. Pennsylvania. FM transmitter 6 to 10 kw and accessories In- plus commissions. Send tape, FOR SALE eluding monitor and studio equipment. Contact George Voron & Co., 895 N. 19th St., Philadel- resume to phia 30, Pa. Stations Box 415C, For sale: One kilowatt daytimer in good small INSTRUCTIONS Broadcasting market. $5,000 will handle. Box 440C, BROAD CASTING. FCC first phone preparation by correspondence tCnCirOLI=tr =6 or in resident classes. Our schools are located in Metropolitan area radio station, largest city in Hollywood, California and Washington, D. C. the south, first time offered. 5.000 watts. Out- For free booklet, write Grantham School, Desk Alert announcer who can pace a standing potential. Terms to responsible persons. 132, 821 -19th Street, N. W., Washington, D. C. bright Write or wire Box 447C. BROADCASTING. morning show. Work with an outstanding FCC first phone license in six weeks. Guaranteed staff in a combination radio -tv operation; $42,000 Georgia single station market, total. Paul Instruction by master teacher. Phone FLeetwood network operation in upper mid -west. Resort H. Chapman Company. 84 Peachtree, Atlanta. 2 -2733. Elkins Radio License School, 3605 Regent Drive, Dallas, Texas. area. Excellent pay for the right man. We Southeast small market station, $75,000, $25,000 want a mon with experience, ideas, and de- down. Paul H. Chapman Company, 84 Peachtree, F.C.C. license residence or correspondence. The Atlanta. Pathfinder method-short-thorough-inexpensive. pendability. Send background, resume and For bonus offer write Pathfinder Radio Services. tape to Suburban New York, $350,000, 29% down. Paul H. 787 11th St., N. W., Washington, D. C. Box 441C, BROADCASTING. Chapman Company. 17 East 48th, New York. Norman Norman, Inc., 510 Security Bldg., BUSINESS OPPORTUNITY Davenport, Iowa. Sales, purchases, appraisal, handled with care and discretion. Experienced. Community antenna tv service, the midwest. AIR SALESMAN! Former radio and television owners and opera- Mountain rec. site w/ constant, clear pictures! tors. New eqpt! Dble shielded coxial cable. Min. out- Sacramento's top -rated music and news per- age! Broadcast poten! Ref. B 24348. Business sonality station wants to Immediately contact a Write now for our free bulletin of outstanding Mart of America, 5723 Melrose Ave.. L. A. 38, REALLY effective air salesman (DJ.), preferably radio and tv buys throughout the United States. Calif. with o first ticket. Excellent salary-fine earning Jack L. Stoll & Associates, 6381 Hollywood Blvd., opportunity-wonderful California community. Rush and past ex- Los Angeles, Calif. Electronics manufacturing-SW Conn. 11 pat. audition tape, photograph pend. electronic components -no compet. 85 stock perience resume to Jack Lawson, Station K %OA, Equipment pas used by lead. radio, tv mfg.- A /SFT. elim. P. O. Box 3094, Sacramento 15, Calif. eng. prod. costs. Estab. client. Plant loc. indus. Two Ampex model 350e with new guarantee; one cty. Full eqpt. RE opt. Est. $2.000,000 2 years. Ask with remote control. Both for $1750. Also new $110,000 & %. B42845. Business Mart of America, Ampex 612 Stereo playback with two 620 speak- 5723 Melrose Ave., L.A. 38, Calif. EMPLOYMENT SERVICE er amplifiers. $500.00 complete. Box 241C. BROADCASTING. MISCELLANEOUS Four 50KVA, 60 cycle, single phase, air cooled transformers. Two primaries, 120/240 volts. Sec- Will trade my well established $400,000 advertis- BROADCASTERS EXECUTIVE ondary 440 /480 volts. Bargain. Box 924C, BROAD- ing business M Los Angeles (returning approxi- CASTING. mately $15,000 yearly) plus necessary cash for radio station located in the west. Box 360C, PLACEMENT SERVICE Remote control system recently removed from BROADCASTING. service. Excellent condition. Receiver and ampli CONFIDENTIAL CONTACT fiers drive any make am monitors. Reasonable. For $25.00, you can sound brighter, sound alive. NATIONWIDE SERVICE Box 450C, BROADCASTING. build a rating. We want repeat business. so HOWARD S. FRAZIER, INC. a complete new sound. Send basic $25.00 buys W. Western Electric 1 -C frequency monitor and spare information, call letters, etc. Satisfaction assured 1736 WISCONSIN Ave.. N. tubes. Also seven sets of Cannon Mike connectors. or money back. Write now Box 417C. BROAD- WASHINGTON 7, D. C. Make offer. P.O. Box 1306, Medford, Oregon. CASTING.

BROADCASTING December 23, 1957 Page 93 EMPLOYMENT SERVICES FOR THE RECORD CONTINUED continued from page 90 By Hearing Examiner Elizabeth C. Smith on NORTH DAKOTA December 12 BROADCASTERS ASSOCIATION time for filing reply comments in matter of Issued order governing hearing re applications amendment of Part 3 of rules and technical of Fargo Telecasting Co., and North Dakota PLACEMENT SERVICE standards concerning power limitation of Class Bcstg. Co. Inc. for new tv stations to operate Is available to you with no fee charged if IV am broadcast stations from Dec. 12 to Jan. on ch. 11 in Fargo, N. D.; hearing is continued you want employment in broadcasting, 13, 1958. from Jan. 6 to Jan. 27, 1958. radio or TV in North Dakota. Write to By Chlef Hearing Examiner By Chief Hearing Examiner James D. Cunning- Les Maupin, Secretary- Treasurer, PO Box James D. Cunningham on December 6 232, Minot, North Dakota. ham on the dates shown Ordered that hearings are scheduled to com- Ordered that hearings shall commence on Feb. mence on dates shown in following proceedings: 17, 1958 in following am proceedings: Liberty ch. 2 proceeding, Terra Haute, Ind. (Wabash Val- Bcstg. Co., Liberty, Texas; Hirsch Bcstg. Co. FOR SALE ley Bcstg. Corp., et al.) et al., on Jan. 8, 1958; (KFVS) Cape Girardeau, Mo., et al. Actions am application of Baw Beese Bestrs. Inc. Dec. 13. (WBSE) Hillsdale, Mich., on Feb. 10, 1958. Equipment By Hearing Examiner H. Gifford Irion on By Hearing Examiner Herbert Sharfman December 16 on 9 December By memorandum opinion and order, granted FOR SALE -REASONABLE Issued memorandum of rulings in proceeding petition of S. L. Goodman, Bassett, Va., for leave on applications of Louisiana Purchase Co., for Complete used equipment to set up to amend his am application so as to specify cp for new tv station to operate on ch. 2 in St. frequency 900 kc in lieu of 1270 kc and ap- TV STATION-CHANNEL 9 Louis, Mo., and Signal Hill Telecasting Corp., plication, as amended, is removed from hearing All components -turntables to tower. for mod. of cp to operate on ch. 2 in lieu of ch. docket. 36 in St. Louis, granting request of Louisiana Granted petition of Noble DeKalb Bcstg. Co., (Tower not included.) Purchase Co. for continuance to extent that Inc., Kendallville, Ind., for leave to amend his P. 0. Box 134, Erie, Penna. hearing has been continued from Jan. 6 to Feb. am application to reflect change of ownership Also all types Micro -Wave equip., new. 28. 1958, and otherwise denying its motion and in applicant which was approved by Commis- supplement to motion, filed on Nov. 14 and Nov. sion in granting two applications and to show 29; and scheduling a further prehearing con- licensee's balance sheet as of Aug. 31. ference for Jan. 10, 1958. By Hearing Examiner Charles J. Frederick on By FCC RADIO AND TELEVISION STATIONS the dates shown YOUR SOURCE FOR On motion by M & M Bests. Co. Inc., Mari- Ordered that hearing record is closed re ap- CONDUCTIVITY ELECTROLYTIC nette, Wis., Commission granted extension of plication of Oregon Radio, Inc., for extension of HIGH time from Dec. 20 to Jan. 20, 1958 for tiling com- time to complete construction of station KSLM- Bonding copper strapping -.016" to .064" thick ments and from Dec. 30 to Jan. 30 for filing TV Salem, Oreg. Action Dec. 12. 1" to 12" widths reply comments in rulemaking proceedings In- Issued order following fourth prehearing Copper ground wire -#S- -4110 -.#12 gauge volving Marinette -Green Bay, Wis. Action Dec. conference in proceeding on am applications of Copper expanded screen mesh -.026" a 8' x 24' 13. Enterprise Bests. Co., Fresno, Calif.; hearing in- Write for quotation footage needed Lay witnesses -advise By Hearing Examiner Jay A. Kyle on Dec. 16 volving testimony of will com- J. L. Clark Metals Co. 2108 S. Ashland Ave. mence at 2:00 p.m., on Dec. 20; that portion of Granted petition of Jay Sadow, Rosswille, Ga., hearing to be held on engineering phases of this Chicago 8, III. Haymarket 1-4533 for leave to amend his am application to change proceeding will commence at 10:00 a.m.. Jan. ant. pattern from nondirectional array to direc- 27. 1958. Action Dec. 13. tional array, thus eliminating objectionable interference to any existing station, allowed motion By Hearing Examiner Hugh B. Hutchison on of the Broadcast Bureau to return application to the dates shown TAPE RECORDERS processing line. Granted motion of WHAS Inc. (WHAS -TV ch. All Professional Makes 11), Louisville, Ry, for continuance of hearing New By Heating Examiner Herbert Sharfman -Used -Trades on December 13 from Jan. 6, 1958 to March 19 in proceeding on Supplies- Parts -Accessories its application for cp to change trans. and ant. Issued statement and order after prehearing location. Action nee. 13. STEFFEN ELECTRO ART CO. conference in proceeding on application of Granted petition of The Riverside Church of Sacramento Telecasters Inc. (KBET ch. 10) the City of New York, N. Y., insofar as it re- 9405 W. North Avenue Sacramento, Calif. commencement of eviden- Milwaukee 8. Wisc. quests leave to amend its fm application to tiary hearings, which had been scheduled for specify ERP of 20 kw instead of 30 kw. Action Hilltop 4-2715 Jan. 13, 1958, is continued to Jan. 16. America's Tape Recorder Specialists Dec. 16. By Hearing Examiner H. Gifford Irion By Hearing Examiner Basil P. Cooper on on December 11 December 13 On own motion, ordered that hearing sched- Granted petition of St. Anthony Television uled for Dec. 19 is continued to Jan. 6, 1958, in to its am Corp., or leave amend application for proceeding on applications of Westbrook new tv station to operate on ch. 11 in Houma, Bcstg. Co. Inc., Westbrook, Me., and Sherwood La., to include as part of application two letters J. Tarlow, Saco, Me. relating to financial proposal, which letters re- By Hearing Examiner J. D. Bond flect purpose and intent to finance proposed on December 12 construction in manner consistent With original proposal. Dollar Issued order after first prehearing conference re applications of Oklahoma Television Corp., BROADCAST ACTIONS for new tv station to operate on ch. 12 in New Orleans, La., and Supreme Bests. Co. Inc., New By Broadcast Bureau Orleans, for mod. of cp to change from ch. 20 Actions of December 13 to ch. 12; hearing scheduled for Jan. 6, 1958 is KVIP Redding, Calif.- Granted mod. of cp to for continued to a date to be fixed by subsequent change ant. location approximately 1500 ft. order. N. W. of present site (no change in description). By Hearing Examiner Basil P. Cooper KTAG -TV Lake Charles, La.- Granted exten- on dates shown sion of completion date to 7 -9 -58. Issued order following first prehearing con- Actions of December 12 ference in proceeding on am application of /lollor Greylock Bcstg. KVAS Astoria, Oreg. -Granted acquisition of Co. (WBRK) Pittsfield, Mass.; negative by Tracy Moore, Tracy evidentiary hearing scheduled for Jan. 8. 1958 is control Moore, continued to Jan. 20. Action Dec. 10. Jr., and Jerome A. Moore (a family group) through purchase of stock from Albert L. Cap - Granted petition of Pasadena Presbyterian staff. Church, Pasadena, Calif., for continuance of Granted licenses for following am stations: vuu can't date for prehearing conference now scheduled KPBA Pine Bluff, Ark.; KURA Moab, Utah; for Dec. 18 and date for commencement of the WDBM Statesville, N. C. evidentiary hearing now scheduled for Jan. 2 WMOD Moundsville, W. Va.- Granted license to date to be announced later in proceeding on covering installation of a new trans. its fin application and that of Armin H. Witten- KVOC Casper, Wyo.-Granted license covering Ol'ul a berg Jr., Los Angeles, Calif. Action Dec. 12. change of ant. trans. location and operate trans. Granted joint petition of Birney Imes Jr. by remote control. (WMOX) Meridian, Miss., and Mississippi Bcstg. WRXO Roxboro, N. C.- Granted license cover- Co., Carthage, Miss., for further prehearing con- ing installation of new trans. ference to be held on Jan. 8, 1958. and for con- WRIV Riverhead, N. Y.-Granted license cover- tinuance of evidentiary hearing from Jan. 6 to ing increase in power from 500 w to 1 kw and classified ad Jan. 14, 1958, in proceeding on their am applica- installation of new trans. tions. Action Dec. 12. WESO Southbridge, Mass.- Granted license covering increase in power and installation of By Hearing Examiner Annie Neal Huntting new trans. on December 12 KWRB -TV Rivertown, Wyo.- Granted mod. of in getting Granted petition of Grady M. Sinyard, Fuller- cp to change type of ant. ton, Ky., for leave to amend his am application WKTF Warrenton, Va.- Granted authority to to change frequency requested to 1010 kc and operate trans. by remote control. related engineering data application, as amended, is removed from hearing. Actions of December 11 Ordered that hearing scheduled for Jan. 8, WCLE Cleveland, Tenn.-Granted assignment top -flight 1958 in re applications of Wabash Valley Bcstg. of license to Southeastern Enterprises, Inc. Corp., et al., for new tv station to operate on KEAP Fresno, Calif.- Granted license for am ch. 2 in Terre Haute, Ind., shall be prehearing station. conference rather than hearing session; hearing KOYL Odessa, Tex. -Granted license for am is rescheduled for Feb. 10. station. personnel Granted licenses for following tv translator By Hearing Examiner Charles J. Frederick on stations: K73AF Rawlins Bcstg. Co., Rawlins, December 12 Wyo.; K72AE Needles Community Television Granted motion of Oregon Radio Inc., Salem, Club, Inc., Needles, Calif., Gas City, Ariz.; Oreg. for taking of administrative notice of K71AH Salida tv translator Assn., Salida, Colo. certain documents in connection with its ap- KTOK Oklahoma City, Okla. -Granted cp to plication for extension of time to complete con- install new trans. struction of KSLM-TV. WSKP Miami, Fla.- Granted cp to install new Page 94 December 23, 1957 BROADCASTING NOW'S the time

trans. as an alternate main trans. (main trans. Bcstg. Co., Los Angeles, Calif. to 8- 31 -58; KPSR, to SELLibrate the new location redescribed) and operate trans. by re- Richard T. Sampson, Palm Springs, Calif. to mote control. 5- 18 -58. WJLD Homewood, Ala.- Granted cp to install KMOR Oroville, Calif. Granted authority to "point of sale" in the old main trans. as an aux. trans. at main trans. remain silent for an additional thirty days from site. Dec. 2, 1957 for purpose of completion of ap- KAPR Douglas, Ariz.- Granted mod. of cp to plication of transfer to John L. Breece. GOLDEN VALLEY... change studio location and operate trans. by WBAA Lafayette, Ind.-Granted authority to lC.nnol CFO) remote control. remain silent on Christmas Day, Dec. 25, 1957 Following were granted extensions of comple- and New Year's Day, Jan. 1, 1958. tion dates as shown: KATT Pittsburg, Calif. to 2- 28 -58, conditions: WHYL Carlisle, Pa. to Actions of December 9 8- 30 -58, conditions; WBOY Clarksburg, W. Va. WNBP Newburyport, Mass.- Granted assign- to 3 -1 -58: conditions WJDY Salisbury, Md. to ment of license to Tri -City Bcstg. Co. Inc. 3- 31 -58; conditions: WAGE Leesburg, Va. to 6- KOKY Little Rock, Ark. -Granted assignment WHTN -TV 30-58, conditions: WDTV Christiansted, V. I. to of license and cp to Ebony Radio of Arkansas, HUNTINGTON CHARLESTON 6- 24 -58, condition; WARE Ware, Mass. to 1 -1 -58. Inc. conditions; WWHG Hornell, N. Y. to 5- 29 -58: KHOF Los Angeles, Calif.- Granted cp to re- KQXM Leslie Morgan Wills, Riverside, Calif. place 6 bay ring -type fm ant. with 10 bay ring - to 2 -1 -58; KGB -FM, KGB Inc., San Diego, type fm ant., change ant. height to 240 ft., operate NEW TOWER Calif. to 4 -8 -58: KBCA Radio Beverly Hills, trans. by remote control and waived rules to * Beverly Hills, Calif. to 3- 31 -56: WRTC -FM, Trin- permit the station location to be designated as 1,000 feel above average terrain ity College Radio Station, Hartford, Conn. to Los Angeles, Calif. but with main studio location 2 -1 -58. at 1120 S. Adams, Glendale, Calif. FULL POWER KXLY -TV Spokane, Wash.- Granted request to WFSU -FM Tallahassee, Fla.-Granted cp to * cancel outstanding construction permit which change type trans., increase tower height and 316,000 worts authorized changes in ant. system and other change type tower, make changes in ant. system equipment. and operate trans. by remote control, ant. 205 ft.; WDLB -FM Marshfield, Wis.- Granted request condition. * GREATER COVERAGE to cancel license call letters deleted. WDCR Hanover, N. H.- Granted mod. of cp to 554,697 TV homes KFML -FM Denver, Colo.- Granted request to change type trans. cancel subsidiary communications authorization. Following were granted extensions of completion dates as shown: WYZZ. Richard G. Evans, * SALES POTENTIAL Actions of December 10 Wilkes -Barre. Pa. to 6 -8 -58; K75AA, Manson Com- $2,727,662,000 in all the major U.S TV Co. Inc., Manson, Wash. to 2 -1 -58. KGW -AM -TV Portland, Oreg.-Granted assign- munity Census sales categories ment of licenses to King Bcstg. Co. Actions of December 6 KUEQ Phoenix, Ariz.- Granted cp to replace mod. of cp to am station: conditions. WISK St. Paul, Minn. --- granted expired cp for change studio location (same as trans.); make Get the WCAR Detroit, Mich.- Granted cp to change additional towers) trans. to be used day changes in DA system (two nighttime trans. (same and changes in ground system: condition. dollars and cents story and night). Granted authority WHK -FM Cleveland, Ohio- Granted cp to KCMK Kansas City, Mo. right now new ant. to operate trans. by remote control. make change in ant. system (install KBAS -TV Ephrata, Wash. -Application for ex- below present fm ant.); conditions. completion date dismissed. KCFM St. Louis, Mo.--- Granted cp to replace tension of permit (BPH -2178 for changes) which expired 11 -4 -57. KFWB Hollywood, Calif.- Granted cp to install License Renewals WHT N-T V new aux. trans. and operate trans. by remote CHANNEL 13 control (Los Angeles, Calif.). Granted renewal of license of following sta- Tex. -Granted cp to install tions: WUNC -FM (ED), WUNC -TV (ED) Chapel A COWLES STATION ABC BASIC KBWD Brownwood, News, Va.; WWOK new trans. as an aux. trans. and install aux. ant. Hill, N. C.: WYOU Newport Huntington -Charleston, W. Va. Charlotte, N. C.; WGCD Chester, S. C.; WFMC and ground system. Notionally represented KNBY Newport, Ark.- Granted cp to install Goldsboro, N. C. by new trans. WPTR Albany, N. Y. -This action is without Edward Petry Co., Inc. KITO San Bernardino, Calif- Granted cp to prejudice to whatever action, if any, Commis- install new trans. sion may deem appropriate at such time as pres- KHMO Hannibal, Mo.- Granted cp to change ently pending anti -trust contempt proceedings type trans. and change studio location. involving Schine Chain Theatres Inc. (United KXLJ Helena, Mont. -Granted cp to change States of America vs. Schine Chain Theatres type trans. studio location and operate trans. Inc., et al.) may be terminated. you by remote control. KOWL Bijou, Calif.- Granted mod. of license don't to change studio location to U. S. Highway, 89 shout & 10th St.., Tahoe Valley, Calif., and operate UPCOMING have to trans. by remote control. to be KFKF Bellevue, Wash. -Granted mod. of cp to change type trans., move ant-trans. 155' east January heard... (same description) and specify studio location (trans. location): conditions. Jan. 11 -15: 41st annual convention, National WHEY Millington, Tenn.- Granted mod. of cp Automobile Dealers Assn., Miami Beach Audi- to change ant: trans. location and type trans. torium. WAUC Wauchula, Fla.- Granted mod. of cp Jan. 13 -14: CBS -TV affiliates, Shoreham Hotel, to change type trans.; conditions. Washington. D. C. Following were granted extensions of com- Jan. 17 -19: Advertising Assn. of the West, mid- pletion dates as shown: KNAC -TV Fort Smith, winter conference, Hotel del Coronado, San Ark. to 6- 18 -58; KDAY Santa Monica, Calif. to Diego. Ky. to 1 -2 -58, condi- 6- 10 -58; WDXR Paducah, Jan. 22 -24: NARTB, combined boards, Camelback it tions WMDF Mount Dora, Fla. to 1- 15 -58, condi- Inn, Phoenix, Ariz. say over Hempstead, N. Y. to 3 -1 -58, conditions WHLi Jan. 24 -26: American Women in Radio & Tv, tions WEBB Baltimore, Md. to 2- 25 -58, annual Sight and Sound Seminar, Hotel cond Lions; WPGC Morningside, Md. to 3- 20 -58. Bilt- conditions; WIUS Virgin Islands Bcstg. System, more, Palm Beach, Fla. Christiansted, V. I. to 6- 24 -51; KDBX, WIIM Jan. 30 -31: 13th annual Radio & Television In- stitute, School of Journalism, U. of Georgia. Jan. 31: Broadcasters Promotion Assn.. board WJR meeting, Sheraton Hotel, Chicago. February the radio that Feb. 1: Farm Broadcasting Day. celebration to station be planned by NARTB and Dept. of Agri- fin culture. reaches and influences Houston Feb. 3 -7: American Institute of Electrical Engi- neers. general meeting, Statler and Sheraton - the fifth richest market the McAlpin Hotels, New York. Feb. 7: Advertising Federation of America, board the t h e turn 3 meeting, Milwaukee. in country ... is Feb. 8 -10: Voice of Democracy. awards ceremonies, Washington. Detroit -Great Lakes area. to Feb. 13 -15: 11th annual Western Radio and Tv Conference, Bellevue Hotel, San Francisco. Feb. 18 -19: NARTB, conference of state association presidents, Washington. Here's WJR's primary coverage area. Ask Feb. 19 -21: Annual convention, Continental Ad- vertising Agency Network, Hotel Warwick, your Henry I. Christal man for proof of Philadelphia. Feb. 22: UP Broadcasters Assn. of Connecticut, WJR's dominance. WHAY studios, New Britain. Feb. 24-25: American Bar Assn. House of Dele- gates, mid -year meeting, Atlanta Biltmore Hotel, Atlanta. The Great Voice Feb. 27: NARTB Employer -Employe Relations Committee, NARTB Hdqrs., Washington. of the Great Lakes March Detroit March 14 -17: Washington Hi -Fi Show, Shoreham WJ R Hotel, Washington. 50,000 Watts CBS Radio Network BROADCASTING December 23, 1957 Page 95 One of the TOP News Operations of the Nation!

Russ Van Dyke's 10 P.M. news rating of 44.6 on Sunday is the highest of all shows in the Des Moines market - network or local. Sunday thru Friday Rating Average: 40.6 Tied with Ed Sullivan for Ist.

That's one of the TOP RATINGS in the

NATION for evening news in multi - station markets.

ALL OTHER NEWS, SPORTS AND LOCAL SHOWS PULL THE OUTSTANDING RATINGS, TOO!

THE LEADING NEWS - SPORTS - ENTERTAINMENT - PUBLIC SERVICE STATION IN DES MOINES! O K NT Full Power Channel 8 in Iowa III II iIIIIIIIII 1111. uIIIIIIII 11111! ll " A COWLES OPERATION

Page 96 December 23, 1957 BROADCASTING 151E:: MONDAY MEMO

iron, Wilbur VanSant, president, VanSant, Dugdale & Co., Baltimore

BALTIMORE'S SHORTSIGHTED AD TAXES: HOW THEY CAN THROTTLE RADIO -TV

It is doubtful if any tax measure ever proposed or adopted as those adopted in Baltimore have never been enacted before. in the City of Baltimore has aroused as much adversity from Some cities and states have looked at similar propositions and all segments of business and industry as have the recently- wisely discarded them. The decisions to discard them were adopted taxes on advertising. Nor is the criticism confined to based on some or all of the following reasons: Baltimore's city limits. Business interests everywhere are The adopted taxes, limited to Baltimore, place every ad- equally vociferous in voicing the detrimental effects of the vertiser and every advertising medium in the city in an taxes. unfair competitive position with similar businesses over the From their inception, certain segments of the taxes have city line. For this reason they will drive many businesses out of remained quite vague. Apparently little thought was given the city and deprive the city of other revenue from these to the disadvantages placed squarely in front of media. This businesses far in excess of the amount hoped for from the new is particularly true for those in radio and television. taxes themselves. The advertising ordinances impose a tax of 2% per year Baltimore stations already are considering moving studio on the gross receipts derived from the sale of radio and tele- operations to tower locations, most of which are across the vision time, plus a 4% sales tax on the total sales price of city line. Officials of one station, with both studios and each and every sale of time on radio and television orig- towers located within the city, stated that they "probably will inating from Baltimore. go out of business or move to another city." Their future Television and radio in legal actions have pointed out action depends entirely on the legal disposition of suits now pertinent facts concerning validity of the new tax laws. In in the Circuit Court of Baltimore. the case of most, and probably all, of the broadcasting companies within the city limits, programs are beamed at and NATIONAL ADVERTISERS JUST WON'T PAY MORE received by listeners in some or all the areas of Maryland, The new taxes, if put into effect, will curtail local adver- New Jersey, Virginia, Delaware, Pennsylvania, West Virginia tising. National manufacturers and advertisers stated this and the District of Columbia. This type of operation has in telegrams and letters to the city council and the mayor's been declared interstate in nature by Congress. It also is office when the taxes were under consideration. Baltimore's contended that the rates for the sale of time by Baltimore's radio and television may suffer more than other local media. radio and tv companies are determined in part by the in- When this comes to pass, radio and television companies terstate area to broadcast have no choice but to lay off employes and reduce salaries. From this, it appears the taxes do impose an unlawful and This could set up a chain reaction that would wreck Balti- undue burden upon the flow of commerce, thus violating the more's economy, for as employes in one part of the city's Commerce Clause of the Constitution of the United States. business have less total money, they pass along less to other Certainly the adopted tax measures do not provide standards businesses in the form of expenditures and taxes. what they seek to tax and in this sense they for determining There is another grave danger to television and radio in violate the Due Process Clause of the 14th Amendment of these advertising taxes. If one tax of this kind, singling out as 23 of the Maryland Dec- the Constitution as well Article only the communications industry, is allowed on the books, laration of Rights. the door is open for any and every type of political control. Any government-even a city government -could through CITY OVERESTIMATES THE POSSIBLE RETURN just such taxes as the Baltimore advertising tax make it im- Departing from the legal aspects of the taxes, since present possible for any station, any newspaper or magazine, to sell and future legal action will determine these points, there are the only thing they have to sell by simply threatening to violations of basic good business principles which make double or treble taxes. This is not fancy, it's fact. It has them completely and thoroughly bad taxes. happened under forms of government less democratic than There is good reason to doubt that the taxes will raise ours. This must not happen in Baltimore or anywhere in our anywhere near the figure which the mayor and city council United States. claim will be raised. Their estimates are based on the present All these factors demonstrate why the Baltimore advertising advertising expenditures. But if the new taxes drive advertis- taxes are thoroughly bad and would be equally bad for any ing business from Baltimore -and they certainly will -then other city. the tax revenues estimated will decline. There seems little room for doubt that advertising taxes such as these will start decline of advertising business downward spiral that a -a Wilbur VanSant; educ. Baltimore will have serious and far -reaching effects on Baltimore or Polytechnic Institute, Lehigh U. any other city which might adopt them. Started advertising career in Philadel- Advertising directly and indirectly creates most of the jobs phia; in 1914 established present in any city -as in America as a whole. Advertising is an im- agency in Baltimore which has grown portant factor in selling the goods and services we use. It is to be one of America's larger advertis- an inescapable fact that without advertising there could be ing- marketing -public relations firms. no mass production and mass distribution. I know of no in- Nationally known as a speaker and formed person who seriously questions the key role advertis- writer business subjects and in the ing has played in giving us the highest standards of living in on the world-the best jobs, the most of the necessities and Melds of economics and social sciences, played a major role luxuries, and a strong unfettered press, radio and television Mr. VanSant has communication industry. in opposing Baltimore's recently -en- To the best if my knowledge, advertising taxes such acted taxes on advertising media [see story, ADV. & AGENCIES].

23, 1957 Page 97 BROADCASTING December EDITORIALS

Brighter Day ON THIS PAGE throughout the year we do a good deal of viewing with alarm. There is justification for frequent alarm in broadcasting, for it is a business which must live under massive and conflicting pressures. In this space this week we wish to change our pace. It is pretty difficult to view Christmas with alarm, even if it does bring broadcasts of "Jingle Bell Rock" and Elvis Presley singing "Santa, Bring My Baby Back to Me." For us, as for most men, this is the season of compassion. We are so beguiled by the spirit of the hour that our blackest thoughts are transformed into visions of sugar plums. In a beard, Dean Barrow would look to us like Santa Claus. With a wreath on its door, ASCAP could be momentarily mistaken for a house of charity. Our readers, of course, are friendly images we cherish all year long. And to them now, without exception, we extend our warmest wishes for a Merry Christmas and a Happy New Year. Drawn for BROADCASTING by Su Mx Shades of Avco "Well, where's the radio ?"

THE extent to which the FCC is sensitive to anything that smacks campaign. The Radio & Television Commission of the Southern of educational television is sharply delineated in events associ- Baptist Convention circularized the church clergy with a copy of ated with the sale of ch. 13 WATV (TV) Newark and its sister our editorial and a request that letters of protest be written to stations WAAT -AM -FM to National Telefilm Assoc. for $3.5 mil- the editor. lion, now awaiting action. The mail we have received at BROADCASTING on the subject of Two weeks ago the FCC ostensibly was prepared to approve the liquor advertising is not uncharacteristic of the mail which the U. S. transfer in routine fashion. But in the interim, a petition had been Congress gets when liquor control legislation is up for consideration. filed by the Regents of the University of the State of New York There is always, on such occasions, a heavy volume of mail seeking transfer of ch. 13 from commercial to non -commercial from the organized drys. status and of the authorized site from New Jersey to New York. In the absence of any organization of people who are not pro- So the FCC, despite a favorable staff recommendation, decided to hibitionists, there is never a comparable letter -writing campaign delay consideration of the transfer to NTA until it could consider to reflect opinion on the other side. the New York regents' request for rulemaking. The congressman who reads his mail only by the numbers is apt Even this delay might constitute infraction by the FCC of its to be persuaded that prohibitionism is the dominant sentiment in own rules in the middle of the game. But what the regents seem to the U. S. The congressman who reads his mail more carefully will propose is a throwback to the old so- called Avco Rule of com- realize that he has distortion on his desk. He is simply not hearing petitive bidding for stations available for sale -a procedure that from the great majority of the people who are content that liquor Congress itself threw out in adopting the McFarland amendments is legal and therefore have no reason to write. in 1952. Beyond that, the regents have no money available to them We have no doubt that any radio or television station which to meet the $3.5 million price and, according to opposing counsel, began broadcasting liquor commercials would receive protests - are in no legal position to intercede. as soon as the organized drys discovered the broadcasts. Meanwhile, a willing seller and a willing buyer are precluded These protests would be no more representative of the station's from doing business. This could be a dangerous precedent. The total audience than our mail count has been representative of our qualifications of NTA as a licensee are not involved, since the FCC, readership only a few weeks ago, approved the sale of 75% control of ch. As we said at the outset, it will be a courageous broadcaster who 9 KMGM -TV Minneapolis for $650,000 to NTA. takes the first commercial for a liquor firm. The educational petition for rulemaking has no legal bearing on But if courage is accompanied by good taste in the selection of the transfer to NTA. If the FCC followed its own precedents, it time and content of the commercial, the broadcaster need not fear would approve the transfer and consider the rulemaking petition a wholesale revolt of his audience. in customary fashion, permitting NTA to acquire the WATV- WAAT properties at its own risk. Approval of Seal

The [Blue] Nose Count ATTACHED last week to the NARTB's weekly newsletter, which is sent to members, was this note: LAST Oct. 28 we published an editorial advocating the acceptance "The name of the National Assn. of of liquor advertising on the air, at appropriate times and with Radio & Television Broadcasters will be appropriate commercial content. changed to National Assn. of Broadcasters Since then we have received four letters endorsing our suggestion. effective Jan. 1, 1958." We have received 675 letters opposing it. The simplification of the association's To judge by the simple arithmetic of this mail count, we have name has been endorsed overwhelmingly embarked upon an astonishingly unpopular course. by members. Having begun urging that But numbers can be misleading. action a year or more ago, BROADCASTING Of the 675 letters of criticism, three were from broadcasters endorses it too. who felt that the admission of liquor advertising to the airways Though they may compete for audience would create serious public relations problems. One was from a and advertising, both radio and television national officer of the Presbyterian church. All the others -671- NEW NAB SEAL are broadcasting. We are sure they will were from lay members, officials or clergymen of the Southern continue to be as happy together under Baptist church. the simplified name as they were under the cumbersome title which The Baptists wrote in response to an organized letter -writing is being abandoned. Page 98 December 23, 1957 BROADCASTING North Carolina's INTERURBIA

More Gasoline Sales

SOUTH BOSTON Than Any Other MARTINSVILLE 1 DANVILLE Metropolitan Market N. C. MOUNT AIRY I REIDSVILLE In The Two Carolinas ELKIN

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TROY ALBEMARLE MpO1NT' SBOROSA GRWINSTON Coonll-lleD GolVot3 tions pois," TACdton 25 Counll-^. Gtäneboto-Hlt lD meD °^.9eyllnsat/Y"V['l merket y 9ROñe 9te nlnl ol Ara,

Make sure you investigate North Carolina's INTERURBIA .. . the largest metropolitan market in the two Carolinas ... in the heart of the mighty Industrial Piedmont where gasoline and petroleum sales exceed $175,000,000

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WEEDTELEVISION TELEVISION STATION REPRESENTATIVES new york chicago detroit san francisco atlante boston hollywood des moines AN)