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BACKHOE BACKUP It Doesn’T Take Long to Learn That the Heiderscheidts Tell It How It Is

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BACKHOE BACKUP It Doesn’T Take Long to Learn That the Heiderscheidts Tell It How It Is Building globally — together Over the last several years, we’ve been fortunate to make significant investments in global markets, expanding our footprint to provide products that meet the needs of our customers worldwide. And it’s all thanks to customers like you, right here at home. Your input has helped make our business successful, and that has enabled us to expand in these emerging markets. Much of what we’ve learned from our customers and dealers in North America is serving as the foundation for our business in other markets. Since its start in 2009, Triton In Indaiatuba, Brazil, we have marked the completion of two Sitework Development has built their world-class manufacturing facilities. One is producing G-Series business from the ground up with 150 Excavators, the other our K-Series Backhoes and Wheel Loaders. employees and more than 100 pieces In China, we are manufacturing wheel loaders and excavators of equipment. Manager David Garrett designed specifically to meet that country’s growing needs. In India, credits his local dealer, R.W. Moore, and we’ve been producing backhoe loaders through a joint venture John Deere Financial with helping clear with Ashok-Leyland for over two years. India is the largest backhoe the way to growth since the recession. loader market in the world. “Right now the economy is on fre, so While global growth is an important focus, our presence right here we need to keep buying equipment at home is always a top priority. By listening and responding, we will build our world-class products and services — together — leveraging and hiring people. The relationships the power of our dealer network to deliver solutions that optimize we’ve established with R.W. Moore, David Garrett your productivity and uptime. John Deere, and John Deere Financial Manager, Triton have allowed us to do just that.” Sitework Development WE CAN BE PART OF YOUR SUCCESS STORY. Domenic G. Ruccolo For fast, easy access to credit for your Senior Vice President, Sales & Marketing John Deere equipment, parts, and Worldwide Construction & Forestry Division service needs, or for more information, visit JohnDeereFinancial.com or your nearest John Deere dealer. CR2211088 JohnDeereFinancial.com DEERE & COMPANY WORLD HEADQUARTERS ANNIVERSARY Architect Eero Saarinen (right) discusses plans for the new Deere & Company World Headquarters, originally called the Administrative Center, with Chairman William Hewitt. “ No old or worn-out ideas can be tolerated within these walls — for somehow through the environment they provide, they foster and build the special qualities of individual initiative, imagination, and vision. They will not merely shelter — they will silently but surely inspire and encourage.” — Industrial designer Henry Dreyfuss A FEW THINGS YOU MIGHT NOT KNOW ABOUT DEERE & COMPANY WORLD HEADQUARTERS 1 Deere & Company Chairman William Hewitt saw great possibility in the sprawling, hilly farm property covered in woods. Ignoring those who told him Deere should move its administrative offices to Chicago, New York, or San Francisco, Chairman William Hewitt chose the rural site in Moline, Illinois, to build what is now the Deere & Company World Headquarters. Originally called the Administrative Center, the facility opened 50 years ago, in April 1964, with a public introduction in June of that year. Industrial designer Henry Dreyfuss described the structure as having “the quality of timelessness.” 2 “And yet it is contemporary,” Dreyfuss said during the facility’s grand-opening ceremony. “It belongs to today and tomorrow.” Dreyfuss, who worked on Deere’s “New Generation of Power” tractor models introduced in 1960, suggested Hewitt hire Finnish architect Eero Saarinen to design the building, according to tran- scripts of the speeches given at the ceremony. “Henry (Dreyfuss) said if we were interested in an architect whose work will last and still be excellent 25 or 50 years from now,” Hewitt said, “we should seriously consider Eero Saarinen.” “For all its size and the daring use of site, this is a building that beckons and welcomes you,” Dreyfuss said. “The men and women who will work here will give it life and warmth. The design in steel and glass will give them and their work inspiration, will permit imagination, will inspire courage and conviction. Saarinen died a few days after construction started on the build- ing, but his wife, Aline, spoke at the event. She said Hewitt told her, “I do believe that if people work in a beautiful environment they will be happier, they will be more productive, that we will attract the best kind of people.” Architect Kevin Roche, who worked for Saarinen and took over his employer’s many projects after he died, attended the event. Artist Alexander Girard, who created the three-dimensional mural on the display floor, also attended. Hewitt said in his speech, “The highway that bisects the site was not paved at the time. It was just a gravel road full Former U.S. President Artist Alexander Girard The imperial koi of chuckholes and sometimes impassable in the winter, but 1 Dwight Eisenhower visited 2 designed “Refections of 3 fsh were a gift we knew it was going to be paved so we went ahead with our the headquarters in 1965, an Era,” the mural on the from Japanese building plans.” and President Jimmy Carter display foor. Although visitors to Deere & toured the site in 1979. composed of thousands Company in 1972. Deere acquired 700 acres that had been part of four farms for of historical items, it’s the new headquarters. The site is now closer to 1,200 acres. considered a single piece of art. 4 The Construction Review 6 50 TH ANNIVERSARY NEW DIGS, NEW DIRECTION The walls designed by architect Eero Saarinen and endorsed by industrial designer Henry Dreyfuss 3 lived up to the reputation set before them. Business did not go on as usual in the new Deere & Company World Headquarters, but took on an invigorated spirit that lead to an evolution in John Deere offerings. 7 With a change of concept, both wheel and crawler tractors broke out of the traditional perception of simply being vehicles on 4 which attachments could be mounted. They were now seen as unique pieces of 5 equipment in their own right, and production began for the first dedicated backhoes, utility tractors and loaders, and forklifts. The distinction formed is an important one, for the product lines that have followed are responsible for giving the John Deere Construction & Forestry Division its breadth, depth, and ultimately its 8 position in the world. Move-in day was April 17, William Hewitt, then-chairman Workers built a small mockup On the third foor of the East Henry Moore’s sculpture 4 1964. About 900 employees 5 and CEO of Deere & Company, 6 of the East Offce Building 7 Offce Building, framed 8 “Hill Arches” was brought who had worked in four was one of three recipients on the edge of the grounds, historical photos show to the site by helicopter and separate buildings all of the Award of Merit from and it still stands today by the construction of the placed on the island by the moved into what is now the the Davenport, Iowa, Catholic the grounds maintenance headquarters in the 1960s. lakes in 1974. East Offce Building. It took Interracial Council. Dr. Martin building. Hewitt and Saarinen four moving companies to Luther King Jr. was also used the mockup to test transport 250 vanloads of honored at the banquet. design ideas for the offces supplies and fles. and details used on the building’s exterior. 5 COVER STORY As a Customer Advocate Group member and owner of over 30 John Deere backhoes, this digging veteran has been key in making the 710K the standup machine it is today Larry Heiderscheidt, Owner, Heiderscheidt Digging 6 The Construction Review 7 Welcome to Sleepy Eye, Minnesota, where if you need any digging done, there’s one name you need to know — Heiderscheidt Digging. Mastery of the backhoe makes this crew experts for any job that might use one. From installing sewer and water lines to demolishing silos and barns, this family business makes its bread and butter with John Deere backhoes. But that’s not to say it’s a one-way relationship. 1 BORN AND RAISED ON BACKHOES Larry Heiderscheidt has been putting his expertise operating back- hoes to work for about as long as he can remember, and his son, Todd, can say the same — 31 years of digging, and as for his dad, this will be year 55. Coming from a family of 14 where the kids were expected to pitch in to put food on the table, Larry Heiderscheidt is no stranger to hard work. One of his first jobs was working on a neighbor’s farm for $10 a week, shoveling silage in piles twice his height. The fact he’s about to demolish the same silo he used to fill doesn’t faze him in the least — it’s just “What used to take me half a day, another job done well by a John Deere I can do in an hour. It’s unbelievable backhoe. “This will be number 211.” what I accomplish with this 710K.” A few strategic taps of the bucket later 2 and there’s nothing left but the hardy — Larry Heiderscheidt smile of a man who loves what he does. DAY ONE The Heiderscheidts know these backhoes inside and out because they’ve been working them since the first 710B was built. “Back in ’82 I got one of the two pilot 710B Backhoes to test as part of the Customer Advocate Group (CAG),” says the elder Heiderscheidt. “I almost didn’t let them take it back.
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