PRESS RELEASE

THE INFERNO EXPERIENCE: IN FLORENCE TO FOLLOW ROBERT LANGDON AND SAVE HUMANITY’S FATE On October 8th Florence, birthplace of Italian poet Dante Alighieri, will stage the world premiere of "Inferno", the third film to be adapted from the Dan Brown novels about symbologist Robert Langdon. The Hotel Brunelleschi offers its guests a package to discover and experience the movie locations.

“ He went out of the hotel with the fragile package stuffed into a plastic bag provided by the Hotel Brune lleschi that he had asked for at the front desk. The unusually warm evening helped give a dreamy atmosphere to his walk along Via dei Calzaiuoli, as he headed towards Palazzo Vecchio’s tower”. Dan Brown, Inferno.

Bleak and disturbing, Inferno plunges the spectator in a futuristic and scary scenario: a mysterious threat, a simple (but quick witted) university professor to fight it, and a countdown increasingly close to try to prevent the irreparable. A gripping intrigue centered on one of the most complex a nd alluring literary masterpieces of all times: Dante's Inferno. From October 13, Ron Howard’s new movie will be released about the adventure by Dan Brown’s favorite character, Professor Robert Langdon, played by the Oscar Award winner Tom Hanks. An advent ure to discover the darkness of the human mind, of insane drifts of science and crucial decisions that could change the course of humanity. The World Premiere on October 8 will be staged in Florence in Dante’s honor.

"We will live in luxury. I was allocat ed a room at the Brunelleschi.", thus the end of Dan Brown’s best known and loved book, The Da Vinci Code. And it is once again at the Hotel Brunelleschi that Langdon stays in Florence. A hotel which is just a silent and benevolent character of the story a nd that welcomes the professor in the darkest moments of the novel.

The fourth novel of the series with Professor Robert Langdon begins in Florence, Dante Alighieri’s birthplace and the Italian Renaissance’s cradle. With the pages historic buildings and c ity locations come to life described with Dan Brown’s typical sensitivity and fascinate the reader.

1

So we follow Professor Langdon in his race against the clock in the historic center of Florence. Between Piazzale di Porta Romana and the Boboli Gardens, w e visit the famous Grotta del Buontalenti, a mannerist masterpiece, crossing the Vasari Corridor to reach Palazzo Vecchio. The professor also passes through the Museum of Dante's House, Beatrice’s Church and finally arrives at St. John’s Baptistery.

The p ackage proposed by Hotel Brunelleschi Inferno includes: Two nights in Classic Executive, Deluxe one - bedroom Suite or Pagliazza Tower Suite; buffet breakfast; an "Inferno bag" presented in Hotel Brunelleschi’s elegant bag, the same as Robert Langdon uses in the book to hold the mysterious package; a four - hour guided city tour on Robert Langdon's footsteps: Visit Palazzo della Signoria, the amazing Cinquecento Hall with Vasari's masterpiece "The Battle of Marciano", the Baptistery, the Cathedral and Boboli Ga rdens. The tour is operated by the tour operator "Made of Tuscany". Free admission to the hotel's private Museum, the "Pagliazza Museum", containing a calidarium dating back to Roman baths (a hammam used in ancient times for taking a sauna). Rates from € 3 87.00 per person in a Classic Executive double room. Additional night at the best available rate on the hotel website. Offer valid upon availability. Service and VAT included.

The movie locations:

Boboli Gardens Situated behind the Pitti Palace, former r esidence of the grand dukes of Tuscany and for a short period also of Italy’s king, lies the wonderful Boboli Gardens. The vast area is a veritable outdoor museum with antique and Renaissance statues, grottoes and large fountains. Its charming paths allow to capture the spirit of court life and to enjoy the experience of a garden which always renovates itself while respecting its traditions.

Grotta del Buontalenti The Grotta del Buontalenti, or Grotta Grande (Great Cave), is one of the most valuable ambian ces of the famous Boboli Gardens in Florence. It was begun by Giorgio Vasari, but its construction is mainly due to Bernardo Buontalenti, who built it for Francesco I de' Medici. The grotto is a Mannerist masterpiece and is an unsual blending of architectu re, painting and sculpture. The four unfinished Prisoners by Michelangelo, now housed in the Galleria dell'Accademia, were held here before 1924.

Vasari Corridor As of today closed to the public, Vasari Corridor is an elevated enclosed passageway which co nnects the Palazzo Vecchio with the Palazzo Pitti crossing the Ponte Vecchio. The peculiarity of the Corridor is that it exhibits the museum's famous collection of self - portraits. In the novel, Robert Langdon crosses the corridor to reach the Palazzo Vecch io and thus evade surveillance.

Baptistery of San Giovanni The Baptistery dedicated to Saint John the Baptist, patron saint of Florence, is located opposite the Cathedral of Santa Maria del Fiore, in Piazza San Giovanni. Be careful not to be misled, howev er, by the novel! The opening to the public takes place at 11:15 and not 13:00 as written in the book.

Palazzo Vecchio A symbol of the Florentine political power for over seven centuries, the Tower of Palazzo Vecchio with its 95 meters in height is a city landmark and a mustst - see.

About Hotel Brunelleschi Hotel Brunelleschi is located in the historical centre of Florence in a charming little square, close to Via de’ Calzaiuoli, a few steps from the Duomo (Florence Cathedral), Palazzo della Signoria and t he Uffizi Gallery . Fashionable shopping streets and the best notable art museums and galleries in town, and remarkable monuments of Florence are only a few steps from here. And there are also trendy cafés and bars to relax while observing locals, artisan c raft workshops and romantic spots such as the world famous Ponte Vecchio .

2

Hotel Brunelleschi boasts unique architectural landmarks such as the semi - circular Byzantine defensive tower, Torre della Pagliazza (straw tower) which dates back to the 6 th century AD (the oldest dwelling of Florence) and a Medieval church . Restoration works have contributed to preserve their original appearance. In the tower basement it even houses a private Museum which is known as Museo della Pagliazza ” Roman archaeological findin gs are displayed together with a Roman caldarium, remains of the Roman baths, now embedded in its foundations, which were discovered during the restoration of the medieval tower. Two restaurants at Hotel Brunelleschi The exclusive gourmet restaurant “Santa Elisabetta” is widely known in town as one of the best fine dining experiences with chef Giuseppe Bonadonna . The ambience is intimate, it is located on the first floor of the hotel Byzantine tower and guests are really pampered as it has seven tables only ! The maître, Alessandro Recupero, pairs and suggests wines that best complement each dish. Open from Wednesday to Saturday from 7:30 pm to 10:30 pm. “ Osteria della Pagliazza”, at the ground floor, provides a casual yet stylish dining approach with typical local food . It is open 7 days a week from 12:30 am to 2:30 pm and from 7:30 pm to 10:30 pm. During spring and summer season, a comfortable outdoor dining area .

Hotel Brunelleschi Via de’ Calzaiuoli – Piazza Santa Elisabetta 3 – 50122 Firenze Tel. 055 /27370 – Fax 055/219653 e - mail [email protected] – Internet www.hotelbrunelleschi.it

Ufficio Stampa - Travel Marketing2, Roma Tel. 06/822940 Marin a Tavolato 333/1299646 - Alessandra Amati 335/8111049 E - Mail [email protected] – [email protected] www.travelmarketing2.com Seguici su facebook

3