Congress 2017 Programme at a Glance
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Congress 2017 Amsterdam / 10 - 13 September Visionary Final programme www.esomar.org/congress #ESOMAR Congress Venue Beurs van Berlage Damrak 243 1012 ZJ Amsterdam Netherlands Beurs van Berlage is one of the most important nationally listed buildings in the Netherlands. Not only is this famous building of major importance to architecture, it also has a very interesting history and harbours many treasures including ESOMAR’s 70th anniversary Congress! It is located within walking distance of Amsterdam Central Station with five direct trains per hour and just 15 minutes away from Schiphol International Airport. The Beurs van Berlage will be the heart of our 2017 Congress as well as the location of the Welcome Reception on Sunday 10 September (19.00 - 21.00) and Farewell Drinks on Wednesday 13 September (14.15 - 14.45). ESOMAR 70th Birthday Drinks Monday 11 September 19.30 - 23.00 Heineken Experience Stadhouderskade 78 1072 AE Amsterdam Join us and our Corporate Member Heineken to toast our 70th birthday with exclusive access to the rooftop of the iconic Heineken Experience, the first Heineken brewery established in 1867! 10 minute trip from Congress venue with taxi or tram 24 ESOMAR 70th Birthday Party and Awards Show Tuesday 12 September 19.30 - 00.30 De Kromhouthal Gedempt Hamerkanaal 231 1021 KP Amsterdam ESOMAR is 70 - which means it’s time to celebrate! This year we promised something different from our traditional sit down Awards Dinner evening... And we think we’ve done just that. Start your night with some drinks as you watch the very best of our industry awarded with a number of ESOMAR’s prestigious awards. Then, prepare for the unexpected as an evening of food, drinks and entertainment is revealed. Naturally, the night ends on the dancefloor. Buses depart at 19.00. Ask at the registration desk for details of departure point. Dress code: no formal attire required, anything goes! Please note the format of our awards dinner this year is not a formal sit-down dinner. Sunday 10 September Programme at a Glance 12.00 - 21.00 Registration 19.00 - 21.00 Exhibition 09.00 - 19.00 ESOMAR Hackathon | Offered by Microsoft Verweykamer (floor 1) 16.00 - 19.00 Let’S CLICK! Clients Learning & Inspiring Clients with Knowledge A meet-up for research buyers (only) to network and share best practice in an informal private setting Keurzaal (ground floor) 19.00 - 21.00 Welcome Reception Monday 11 September 08.00 - 18.00 Congress Registration 08.45 - 17.50 Exhibition and Congress Day 1 18.00 - 18.45 ESOMAR AGM 19.30 - 23.00 ESOMAR 70th Birthday Drinks 08.45 - 09.35 Opening and Welcome 09.35 - 10.30 Keynote | YES Competition | Fast Tracks 10.30 - 11.10 Networking Break 10.40 - 11.00 | Start-up panel 11.10 - 12.50 The Future is Now | All 11.20 - 12.50 | The Future is Now | 11.20 - 12.50 | The Future is Now | Change Discovering and Engaging Research Visions 1 12.50 - 14.05 Lunch (Exhibition) 13.00 - 13.10 | Tech: Restart network 12.50 - 14.00 | CLICK Lunch Keurzaal (Ground Floor) 13.45 - 14.05 | Training: Growth hacking 14.05 - 14.45 Guest Speakers | The Future is Now | Transforming Insights 14.45 - 16.00 Investor Visions of 14.50 - 16.00 | Brand Vision | Inspiration 14.50 - 16.00 | The Future is Now | Business Growth & Impact Research Visions 2 16.00 - 16.35 Networking Break 16.10 - 16.35 | Training: Leadership is simple! 16.35 - 17.50 Corporate YES Award 16.45 - 17.50 | The Latin American 16.45 - 17.50 | Business Vision | Visionaries and Problem Transformation From Solvers Within 18.00 - 18.45 ESOMAR Annual General Meeting (AGM) - For Corporate and Individual Members Only 19.30 - 23.00 ESOMAR 70th Birthday Drinks Tuesday 12 September 08.00 - 18.00 Congress Registration 09.00 - 18.00 Exhibition and Congress Day 2 19.30 - 00.30 ESOMAR 70th Birthday Party and Awards Show 09.20 - 10.35 Imagine | Understanding 09.00 - 10.20 | Shiny New Tools | 09.00 - 10.20 | Future Stars of The Silver The Human Condition to Artificial Intelligence Screen - Channel 1 Better The Human Condition 10.35 - 11.05 Networking Break 10.35 - 11.05 | Tech: Create powerful beats together in VR 11.05 - 12.35 ESOMAR Foundation | 11.15 - 12.35 | Shiny New Tools | I See 11.15 - 12.35 | Catalytic Converters Visions of A Better World The Future 12.35 - 13.50 Lunch (Exhibition) 12.35 - 14.35 Hackathon: The results are in! 12.45 - 13.45 | WIRe Anniversary Luncheon Keurzaal (Ground Floor) 13.50 - 15.15 Future Stars of The Silver 13.50 - 15.15 | Shiny New Tools | Virtual 13.50 - 15.15 | Storytelling and How Screen - Channel 2 Reality Research Lived Happily Ever After 15.15 - 15.55 Networking Break 15.55 - 18.00 Let’s Celebrate! | YES Winner | Research Effectiveness Award Finalists | SSI Quest Award | ICC Update | Keynote 20.00 - 00.30 ESOMAR 70th Birthday Party and Awards Show Wednesday 13 September 09.15 - 14.45 Exhibition and Congress Day 3 14.15 - 14.45 Farewell Drinks 09.15 - 10.40 The Future is Now and 09.30 - 10.15 | The Future is Now | 09.30 - 10.15 | ROI Made Easy | It’s Engaging and Fun! Automation | Interactive Interactive The Future is Now | Research Visions 3 10.40 - 11.10 Networking Break 11.10 - 14.15 11.10 - 12.05 | The Past, Present and Future Of Polling 12.05 - 12.45 | Keynote 12.45 - 13.25 | Research Visions from The Client Side 13.25 - 14.05 | Keynote 14.05 - 14.15 | Closing 14.15 - 14.45 Farewell Drinks Programme Monday 11 September 08.45 Opening and Welcome Finn Raben, ESOMAR Director General Kjell Massen and Wiepke van der Wal, ESOMAR Representatives for The Netherlands President’s Address Niels Schillewaert, ESOMAR President Introduction to the Programme and Keynote Vanessa Oshima, Programme Committee Chair 09.35 Keynote Philips Transformation. Shaping the future of Healthy Living Amanda Richards, Global Marketing Leader of Health and Wellness Philips International, The Netherlands 10.10 YES (Young ESOMAR Society) Competition 11 young researchers take centre stage at the Congress to #WOW us with their pitches – and they only have 60 seconds! Attendees will vote for the best pitcher, who will then be invited back on stage Tuesday to share their ideas in a longer presentation. 10.20 Sponsor Fast Track 10.30 - 11.10 Networking Break The Future is Now | All Change 11.10 | Introduction by session chair: Vanessa Oshima, Nike, Japan 11.15 11.35 Re-imagining the An Insights Engine Client-Side Insight Fuelling the Future of Function an Airline Group Andrew Geoghegan, Diageo, UK A new structure of a CMI department for optimal customer experience 11.55 Martijn Helder, AIR FRANCE KLM, The Netherlands Hans Zijlstra, AIR FRANCE KLM, The Mutation of The Netherlands Janneke van der Ploeg , AIR FRANCE Research KLM, The Netherlands Anneke Quinn-de Jong, Philips 12.15 International, Netherlands Face Off When research and marketing switch 12.35 Madhumita Chakraborty, PepsiCo, India Discussion Mukesh Kumar, Nestle, Switzerland The Future is Now | Discovering and Engaging 11. 20 | Introduction by session chair: Els Molenaar, Blooming-org, The Netherlands 11. 25 11.45 Youth In Flux: Unapologetic. Call Yourself a Developer? Sensitive. Restless. How Microsoft uncovered their real developer targets Pernille Kok-Jensen, MARE, The Netherlands Renuka Iyer, Microsoft Corporation, USA James Guerrier, Viacom, UK Hetty Fore, Microsoft Corporation, USA Sammy Kong, Viacom, UK Keith Phillips, SSI, USA Christian Kurz, Viacom, USA 12.05 12.20 - 12.50 Discussion Sponsored Presentation Offered by Cint Tackling the EU General Data Protection Regulation - Practical Guidance for Research and Insights Organisations Peter Milla, Cint, USA Jane Attale, Cint, UK The Future is Now | Research 12.20 Visions 1 Battle for the Brain 11. 20 | Introduction by session chair: Pieter Paul Verheggen, People exploration in the year ESOMAR Council member and Motivaction International, The 2087 Netherlands Cynthia Miller, Braun Research, USA 11. 25 11.55 12.50 - 14.05 2027, Make Your Dream Sponsored Presentation Come True Offered by FocusVision Visualising the market research industry and profession ten Social Media Matinee years from now How video keeps consumers and stakeholders on the edge of Dirk Huisman, SKIM Group, their seats The Netherlands Joris Huisman, SKIM, The Netherlands Zoe Dowling, FocusVision, UK Samantha Bond, SKIM, The Netherlands Lunch Sarah Cunliffe, SKIM, UK The Future is Now | Transforming Insights 14.05 | Introduction by session chair: Vanessa Oshima, Nike, Japan 14.10 Guest Speakers Transforming Insights to Deliver a New Source of Competitive Advantage Stephan Gans, SVP, Chief Insights and Analytics Officer, PepsiCo, USA Tim Warner, VP Insights & Analytics - Europe, Sub Saharan Africa and Global Innovation Insights Practice, PepsiCo, UK Investor Visions of Business Growth 14.45 | Introduction by session chair and moderator: John Kearon, System1 Group PLC, UK 14.50 15.15 - 16.00 Nominated for ESOMAR Award for Best Paper Overall The Investor View Alexis Fortune, Fund Manager, Adopting an Ennismore Fund Management, UK J.A.G. (Han) de Groot, Former Global Entrepreneur CEO of Macromill and Founder of www.esomar.org/congress How investing in a start-up MetrixLab, The Netherlands solved real problems Jan Harley, Director, Unilever Ventures, UK Bjorn Erik Reinseth, CEO , Foinco Hisae Endo, Coca-Cola, Japan and Chairman of the Board , Norstat, Makoto Moriguchi, Coca-Cola Japan Norway Roxan Toll, ZappiStore, UK Brand Vision | Inspiration & Impact 14.50 | Introduction by session chair: Ria Dierikx, Philips International, The Netherlands 14.55 15.15 15.35 Stop with Why The Future of Life Discussion A successful