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Congress 2017 Amsterdam / 10 - 13 September Congress 2017 Amsterdam / 10 - 13 September Visionary Sneak programme preview www.esomar.org/congress Early bird registration #ESOMAR deadline 16 June www.esomar.org/congress ESOMAR 2017 Hackathon Hack the Future of Research Led by: Reed Cundiff, Microsoft Corporation, USA #GLHF! - “Good Luck Have Fun” - Hacking is creative problem solving. Join our Research Hackathon at the 70th ESOMAR Congress and let’s create a true visionary industry together. Early bird registration deadline 16 June The future is now | All change Re-imagining Client Lean in Fifteen, Face Off Side Consumer Actually Make That When research and marketing Planning & Insights Ten!!! switch Why wait to create the team of Maximising insight value at Madhumita Chakraborty, Pepsi, India tomorrow? easyJet Mukesh Kumar, Nestle, Switzerland Andrew Geoghegan, Diageo, UK Paul Child, Join the Dots (Research), UK Not unlike Hollywood, a young Lis Blair, easyJet, UK Marketing professional and a Market Brace yourselves: The client insight Researcher meet, fall in love and and consumer planning function of Learn to live a leaner life. Forget lean get married. However rather than tomorrow has no more use for the in fifteen, here’s TEN easy steps to a movie, this real life couple head market researchers of today… maximising the value of insight. instead to the ESOMAR stage to present their different perspectives (and prejudices) on marketing and research. An Insights Engine Adopting an Fueling the Future of an Entrepreneur Airline Group Investor mode solved real A new structure of a CMI problems department for optimal The Mutation of customer experience Hisae Endo, Coca-Cola, Japan Makoto Moriguchi, Coca-Cola, Japan Research Roxan Toll, ZappiStore, UK Martijn Helder, AIR FRANCE KLM, Anneke Quinn-de Jong, Philips The Netherlands How Coca-Cola Japan partnered International, Netherlands Hans Zijlstra, AIR FRANCE KLM, with a tech start-up to co-create an Netherlands offering appropriate for their market. A call to action to address research By addressing issues around time and mutation. Walk the talk! Transforming the CMI efficiencies they achieved win-win department from being tool, data and outcomes. methodology focused towards being (internal) customer oriented - increasing customer power and sparking outside-in thinking within Air France KLM. The future is now | Discovering and engaging Call Yourself a The Apprentice: The Programmer? Real Winner in the How Microsoft uncovered their Boardroom real developer targets How transforming research into a TV show can be a real game Alan Heaton, Microsoft Corporation, changer USA Keith Phillips, SSI, USA James Livingston, Jaguar Land Rover, UK Rhiannon Price, Northstar, UK Microsoft needed to accurately identify Daniel Tralman, Northstar, UK their prime target of developers. Their solution lies at the intersection This is “The Apprentice” where 12 of Consumer and B2B research. Learn candidates across 3 countries battle why Microsoft needed to use one to it out to become the ultimate Jaguar figure out the other, while exploring Land Rover Target Customer and, secondary data sets. in doing so, prove that using a TV show format in research is engaging, entertaining and hugely insightful. Perks and Peculiarities of a Perfect Brief A researcher’s guide to capturing the fleeting spirit of youth Pernille Kok-Jensen, MARE, The Netherlands James Guerrier, Viacom, UK Putting youth in the driver’s seat and giving them just enough space to let the ‘magic happen’ is a process that is secretly super structured and incredibly well prepared. It’s also a highly co-creative collaboration between agency, clients and youth. The future is now | Automation Your Honor, this is the Future of Automation www.esomar.org/congress Katia Pallini, InSites Consulting, Belgium Annelies Verhaeghe, InSites Consulting, Belgium Robots are coming whether we want it or not. Get ready for some action at our research court case about the impact of automation on our industry. The future is now | Research visions Inside Out Battle for the Brain How a Revolution of People exploration in the year Consciousness is Changing 2087 Our Future Cynthia Miller, Braun Research, USA Kristin Hickey, kubi kalloo, UK Through the mirror, back to the past, Imagine a future where children and into the future...market research, future-proof innovation ideas people exploration, brainwaves and targeted at adults; where consumers the year 2087: A short story for a world become researchers; where research of uncertainty. participation rivals the popularity of Pokémon Go... experience a visionary insights future that is INSIDE OUT! 2027, Make Your Dream Come True Truth-Telling in Today’s World Visualising the market research industry and Why visionary researchers must embrace their profession ten years from now inner comedian Dirk Huisman, SKIM Group, The Netherlands Stephen Carlin, Comedian, UK Will Goodhand, Kantar TNS, UK 90% of the core activities of market research will be automated. Design, Interpretation, Guidance and Trust will typify the It’s claimed we live in a post-truth age. Anyone with truth Market Research Profession. This provocative session is highly to convey, needs more than ever to do so in a way which relevant for researchers hoping to be successful in 2027. resonates & engages. Medieval jesters & comedians alike have been prized for this ability: we must learn from these visionaries… Imagine | Understanding the human condition to better the human condition Using Global Research to Transforming LGBT Opponents into Permanently Improve the Lives Allies of the Poor How research guided program strategy and the Driving Rotary International’s global Future Vision behaviour and attitudinal shift that resulted from it project with data Layhour Sao, TNS, Cambodia Dany Vinh, TNS, Cambodia Karl Feld, GfK Custom Research, USA Tom Thorfinnson, Rotary International, USA Are homosexuals/LGBT people discriminated in your country? Why are opponents’ beliefs so deeply rooted? In Cambodia, Designing lasting change; How Rotary International uses we learned effective behaviour change solutions that can research to change people’s lives around the world. transform LGBT opponents into allies. Learn how. ESOMAR Making the World a Foundation | Better Place How market research can help Visions of a the world ‘leave no one behind’ Session Leaders: better world Gunilla Broadbent, ESOMAR Foundation President Phyllis Macfarlane, ESOMAR “This is the people’s agenda, a plan Foundation Treasurer of action for ending poverty in all its dimensions, irreversibly, everywhere, It’s now 2030 and the market research and leaving no one behind,” said Ban community is justly proud of the very Ki-moon, the UN secretary general, valuable contribution it has made at the launch of the 2030 Sustainable to the achievement of those Global Development Goals (SDG’s). Goals… World of insights Inside Looking Out Everyone Searches! A journey towards futuristic Using signal compression to thinking. unlock mainstream consumer connections on the net Ana Paola, Bravo Cajal, De La Riva Group, Mexico Gavin Dickinson, Tsquared Pamela Gutierrez Sanchez, De La Consulting Partners, Switzerland Riva Group, Mexico Jean-Philippe Lebudel, Firmenich, Switzerland Every time we try to predict the future, we naively try to imagine it from our There are 5.2bn searches on the point of view: with a lineal understanding internet every day! Discover a new big of time as past-present-future. However, data insight approach, showing the we’ve found out that sometimes our strength of consumer connections future is not within our own timeline across infinite topics. but in someone else’s, and even in the present or past of other brands and categories. That’s why we worked with both research inputs and outputs in order to move from guessing the future to designing it. The Four Moments Of Experience Streamlining the process of packaging development Luis Eduardo Ariz, Neurosketch, Universidad de La Sabana, Colombia Ana María Moreno, Neurosketch, Universidad de La Sabana, Colombia Rodrigo Salgado, Neurosketch, Universidad de La Sabana, Colombia Alejandro Salgado Montejo, Neurosketch, Universidad de La Sabana, Colombia Enrique Ter Horst, CESA, Colombia Carlos Velasco, BI Norwegian Business School, Neurosketch, Norway www.esomar.org/congress Influence the return of investment through science driven packaging design. Catalytic converters It Takes Many Notes to How the IoT will save Making Data Fit Make a Symphony the planet Turning raw data ingredients The power of data cross Changing energy consumption into a tangible tasty asset pollination behaviour: an assessment using Ali Powell, Fitness First, UK IoT data and econometric Caroline Bates, Chime Insight & Ritanbara Mundrey, Nestlé , India modelling Engagement Group, UK We are in an age of data carpet bombing. Laurent Florès, University of Paris Hear, see, touch & experience first-hand Businesses are staggering with the flow and SLPV Analytics, France how the visionary insight & engagement of industry updates, investor reports, Antoine Moreau, SLPV Analytics, ‘chefs’ at Chime Insight Engagement retail audits, sales dashboards, brand France worked with Fitness First to take tracks, social listening ad nauseam. those raw ingredients and produced The data is intended to empower, yet it Yes, we can save energy by rolling a truly actionable gourmet feast of overwhelms. Enter Consumer Insight out smart meters. This can be proven actionability! Managers. scientifically, using the whole array of old and new data science
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