News - Premier & Ministers of South 07/17/2007 09:44 AM

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Budget 2007 Rremier&lMinisters Budget in surplus Health IblSouthWistralia New Marjorie Jackson-Nelson Hospital Podcasts

Infrastructure Results News: Leave headlines to the heroes - Don't Drink and Drive

News Revitalising our Hon CARMEL ZOLLO MLC rail network Ministers Minister for Emergency Services Minister for Correctional Services Community Cabinet Minister for Road Safety Education Minister Assisting the Minister for Multicultural Affairs Strategic Plan Skills training Contact details for our kids Links

Feedback December 1, 2006 Community Safety

Search With some of world's biggest sporting names gracing today a campaign is underway to ensure State-of-the-art drunk drivers don't steal the spotlight. DNA crime fighting

Patrons at today's 2nd Ashes Test at and those watching Brazilian legend Romario's home Advanced search debut for Adelaide United at Hlndmarsh Stadium tonight have no excuse for drink driving. Environment

News Road Safety Minister, Carmel Zollo, says a range of Innovative marketing strategies would be used to SA to celebrate 10 encourage those who enjoy a drink at the big games not to drink and drive. 19 new Marine Parks brilliant years of the Tour "These two occasions promise to be extremely memorable but we have to make sure that It's the Down Under performances on the pitch we read about tomorrow not the tragic consequences of drink driving," says the Minister. Unemployment down, jobs up in SA "Wherever you are at the cricket or the football you won't miss the message."

BHP Billiton's 'China At Adelaide Oval the campaign will be headlined by placement of the award winning "Aim Below .05" urinal option' is not South stickers in men's toilets around the ground. Australia's option The stickers feature a heat activated target and took the honours at the recent 2006 Media Federation of Government welcomes Australia awards. court bikie fortress decision Additionally beer will be served In specially printed plastic cups carrying the ".05 The Point of No Return" message, an aerial banner will display the "Aim Below .05" slogan while Drink Drive Smart Cards will be New laws to dismantle distributed. criminal bikie gangs At Hindmarsh Stadium the urlnal stickers will be complemented by information posters in male toilets, the Milestones for key plastic cups will be used and the aerial banner will be visible. transport projects Football fans will also be shown the "Twin Guy" drink drive television commercial on the stadium's superscreen. Investing in a culture of creativity pays dividends "By taking this approach we are reinforcing all the key messages that will help people to make responsible decisions when It comes to drinking," says Minister Zollo. New Bill backs better "They have to remember the legal limit, they have to be responsible for their actions and be aware of the health impact their own behaviour can have on others."

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