ALSD International State of the Industry: 2021 Back in the Saddle! September 1, 2021 Introduction What Does HSP Do?
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ALSD International State of the Industry: 2021 Back in the Saddle! September 1, 2021 Introduction What Does HSP Do? Master placemaking. Conduct market, financial feasibility & impact studies on: § Stadiums/Arenas § Entertainment Districts § Hotels, Convention Centers § Mixed-Use Districts hunden.com | © 2020 HSP 3 Welcome to ALSD International § HSP’s 2nd year presenting the international state of the industry for the professional venues market. § More than €10 billion in International Sports Projects currently finishing or underway (~€6 billion in the last three years). § Featured in this Year’s Presentation: § Updated Venue Database (Added Arenas) § New Builds/Major Renovation Profiles § Entertainment Districts NEW § FIFA World Cup Facilities § Esports NEW § Private Equity Investment NEW hunden.com | © 2020 HSP 4 Updated Venue Database International Venues Database § The comprehensive database created by HSP includes over 400 stadiums and more than 120 arenas worldwide. For presentation and data displaying purposes, the following criteria was used to explain the high-level trends and developments happening in the industry. § Featured in this Year’s Database: § Football (50,000+) § Rugby (50,000+) § Cricket (35,000+) § Formula 1 (F1 Schedule) § Arenas (15,000+) NEW hunden.com | © 2020 HSP 6 NEW! Comprehensive Arena Database § HSP’s database tracks over 120 arenas worldwide above 15,000 capacity (Non- North America). § Analyzes trends in arena new builds, renovations and/or expansions, premium spaces, and much more. § Details the costs and trends of the 20 arenas that are currently under development or were recently opened. § Utilizes these statistics and analytics to make projections on the future of arenas. hunden.com | © 2020 HSP 7 Pace of New Projects is Strong 2 Years Into the 2020’s Number of New Stadiums & Arenas per Decade 90 80 70 60 50 40 30 20 10 0 1909 & 1910's 1920's 1930's 1940's 1950's 1960's 1970's 1980's 1990's 2000's 2010's 2020's Before New Stadiums per Year New Arenas per Year 8 Spending on New Venues Total Spend on International Venues: 2000 - 2025 € 3,000,000,000 Guangzhou Evergrande € 2,500,000,000 Motera Stadium € 2,000,000,000 National Stadium Bramley-Moore Optus Stadium AC/Inter Milan € 1,500,000,000 Yas Marina Circuit Tottenham € 1,000,000,000 € 500,000,000 € 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Football Cricket Rugby Formula 1 9 An Average of Roughly €750 Million Spent per Year on New Venues Average Cost Per Facility by Year by Sport: 2000 - 2025 € 1,600,000,000 Football Cricket € 1,400,000,000 Rugby Formula 1 € 1,200,000,000 € 1,000,000,000 € 800,000,000 € 600,000,000 € 400,000,000 € 200,000,000 € 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 10 Stadiums Built by Decade § 20+ facilities International Facilities Built by Decade Pre 1900's - 2020's completed or 1910's, 2.08% 1909 & 2020's, underway in the Before, 6.94% 1920's, 5.21% 2020’s 5.56% 1930's, 5.90% § Jump in 1940's, 1.39% 2010's, 16.32% worldwide facility development in 1950's, 7.29% st 1960's, 4.51% the 21 century 2000's, 18.75% 1970's, 9.72% 1980's, 7.99% 1990's, 8.33% 11 Arenas Built by Decade § 11+ arenas International Arenas Built by Decade 1950's - 2020's 1960's, 3.60% 1950's 1.80% completed or underway in the 2020's, 9.91% 2020’s 9.91% 1980's, 10.81% 2010's, 22.52% 1990's, 15.32% 2000's, 26.13% 12 Football New Builds Driving Market Growth New International Facilities by Year and League: 2000 - 2025 12 11 10 9 8 7 6 5 4 3 2 1 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Football Cricket Rugby Formula 1 13 Arenas by Continent (15,000+ Capacity) 54 81 38 5 15 3 14 New Builds International Football Stadium New Builds 2020-2025 New San Siro Stadium Milan, Italy § Teams: AC Milan, Inter Milan, Opening Ceremony of 2026 Winter Olympics § Capacity: 60,000 § Reported Cost: €1.2 billion § Opening Year/Season: TBD hundenpartners.com | © 2020 HSP 17 Bramley-Moore Dock Stadium Liverpool, England § Team: Everton F.C. § Capacity: 52,888 § Reported Cost: €505 Million § Opening Year/Season: 2024-2025 hundenpartners.com | © 2020 HSP 18 Estadi Nou Mestalla Valencia, Spain § Team: Valencia C.F. § Capacity: 75,000 § Reported Cost: €250 - 300 Million § Opening Year/Season: 2022 hundenpartners.com | © 2020 HSP 19 Guangzhou Evergrande Stadium Guangzhou, China § Team: Guangzhou F.C. § Capacity: 100,000 § Reported Cost: €1.4 Billion § Opening Year/Season: December 2022 hundenpartners.com | © 2020 HSP 20 Kunshan Football Stadium Kunshan, China § Team: Kunshan F.C. § Capacity: 45,000 § Reported Cost: €TBD § Opening Year/Season: 2022 hundenpartners.com | © 2020 HSP 21 Longxing Football Stadium Chongqing, China § Event: 2023 AFC Asian Cup § Capacity: 60,000 § Reported Cost: €TBD § Opening Year/Season: 2022 hundenpartners.com | © 2020 HSP 22 Arena MRV Belo Horizonte, Brazil § Team: Clube Atletico Mineiro § Capacity: 46,000 § Reported Cost: €93 Million § Opening Year/Season: 2022 hundenpartners.com | © 2020 HSP 23 Nuevo Estadio Leon Leon, Mexico § Team: Club León § Capacity: 35,000 § Reported Cost: €276 Million § Opening Year/Season: 2023 hundenpartners.com | © 2020 HSP 24 Estadio Yucatán Mérida, Mexico § Team: Venados F.C. and Leones de Yucatán baseball club § Capacity: 32,000 § Reported Cost: €85 Million § Opening Year/Season: 2023 hundenpartners.com | © 2020 HSP 25 International Cricket Stadium New Builds 2020-2025 Narendra Modi Stadium Ahmedabad, India § Team: Gujarat Cricket Association § Capacity: 132,000 § Reported Cost: €150 Million § Opening Year/Season: 2021 hundenpartners.com | © 2020 HSP 27 International Entertainment Arenas - New Builds 2020-2025 Etihad Arena Abu Dhabi, UAE § Capacity: 18,000 § Reported Cost: Part of €2.8 Billion § Opening Year: January 2021 hundenpartners.com | © 2020 HSP 29 Co-Op Live Arena Manchester, England § Capacity: 23,500 § Reported Cost: €350 Million § Opening Year: 2023 hundenpartners.com | © 2020 HSP 30 UROS Live Arena Tampere, Finland § Capacity: 15,000 § Reported Cost: €124 Million § Opening Year: December 2021 hundenpartners.com | © 2020 HSP 31 Other Relevant New Builds New Builds 2020-2025 New Builds - Stadiums Sydney Football Stadium Agia Sophia Stadium Sydney, Australia Athens, Greece 45,000 33,000 €623 Million €80.7 Million Stadio Cagliari Dalian Barracuda Bay Stadium Cagliari, Italy Dalian, China 25,200 63,000 €55 Million €246 Million hundenpartners.com | © 2020 HSP 33 FIFA World Cup World Cup Locations – 2022 Qatar 2022 hundenpartners.com | © 2020 HSP 35 World Cup Venues 2022 Al Bayt Stadium Lusail Iconic Stadium Lusail, Qatar Al Khor, Qatar 80,000 60,000 Al Janoub Stadium Ahmad Bin Ali Stadium Al Wakrah, Qatar Al Rayyan, Qatar 40,000 21,282 hundenpartners.com | © 2020 HSP 36 World Cup Venues 2022 Khalifa International Stadium Education City Stadium Doha, Qatar Al Rayyan, Qatar 48,000 45,350 Ras Abu Aboud Al Thumama Stadium Doha, Qatar Doha, Qatar 40,000 40,000 hundenpartners.com | © 2020 HSP 37 World Cup Locations – 2026 Canada, Mexico, and the United States 2026 hundenpartners.com | © 2020 HSP 38 World Cup Locations – 2030? hundenpartners.com | © 2020 HSP 39 World Cup Stadium New Builds 2020-2025 Education City Stadium Al Rayyan, Qatar § Event: FIFA World Cup Qatar 2022 § Capacity: 45,350 § Reported Cost: Part of €5.5 Billion (Across all 4 facilities) § Opening Year: June 2020 hundenpartners.com | © 2020 HSP 41 Lusail Iconic Stadium Lusail, Qatar § Event: FIFA World Cup Qatar 2022 § Capacity: 80,000 § Reported Cost: €640 Million § Opening Year: 2021 hundenpartners.com | © 2020 HSP 42 Al Thumama Stadium Doha, Qatar § Event: FIFA World Cup Qatar 2022 § Capacity: 40,000 § Reported Cost: Part of €5.5 Billion (Across all 4 facilities) § Opening Year: 2021 hundenpartners.com | © 2020 HSP 43 Ras Abu Aboud Stadium Doha, Qatar § Event: FIFA World Cup Qatar 2022 § Capacity: 40,000 § Reported Cost: Part of €5.5 Billion § Opening Year: 2022 hundenpartners.com | © 2020 HSP 44 Innovative Design of Ras Abu Aboud Stadium Source: SCQA hundenpartners.com | © 2020 HSP 45 FIFA Women’s World Cup Women’s World Cup Locations – 2023 Australia, New Zealand 2023 hundenpartners.com | © 2020 HSP 47 Women’s World Cup Venues 2023 Eden Park Sky Stadium Auckland, New Zealand Wellington, New Zealand 50,000 34,500 FMG Stadium Waikiato Forsyth Barr Stadium Hamilton, New Zealand Dunedin, New Zealand 25,800 30,748 hundenpartners.com | © 2020 HSP 48 Women’s World Cup Venues 2023 Stadium Australia Sydney Football Stadium Sydney, Australia Moore Park, Australia 83,500 45,000 The Gabba Hindmarsh Stadium Queensland, Australia Adelaide, Australia 42,000 22,000 hundenpartners.com | © 2020 HSP 49 Women’s World Cup Venues 2023 Perth Rectangular Stadium AAMI Park Perth, Australia Melbourne, Australia 20,500 30,050 hundenpartners.com | © 2020 HSP 50 World Cup Stadium Redevelopment 2020-2025 Sydney Football Stadium Moore Park, Sydney, Australia § Event: FIFA Women’s World Cup 2023 § Capacity: 45,000 § Reported Cost: Part of €701 Million § Opening Year: 2022 hundenpartners.com | © 2020 HSP 52 Explosion of Esports Esports Stats & Trends § Esports viewership is projected to grow at a 9% compounded annual growth rate (CAGR) between 2019 and 2023. § A total of 454 million viewers in 2019. § Total investments in esports grew from $490m to $4.5b from 2017 to 2019. § It is projected that the esports industry will exceed $1 Billion in revenue in 2021. hundenpartners.com | © 2020 HSP 54 Esports in Europe § The map details the share of respondents who spent more time watching eSports in 2020 compared to 2019 (%) § Explosion in the southern region including Spain, Portugal, Italy as well as in the UK.