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Sports Technology in Australia SPORTS TECHNOLOGY IN AUSTRALIA FLANDERS INVESTMENT & TRADE MARKET SURVEY Marktstudie /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// SPORTS TECHNOLOGY IN AUSTRALIA State of Play 2020 //////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Flanders Investment & Trade Australia Pty Ltd 103/838 Collins Street Docklands VIC 3008 Australia T +61 3 96 14 09 80 E [email protected] www.flandersinvestmentandtrade.com TABLE OF CONTENTS 1. EXECUTIVE SUMMARY .................................................................................................................................................... 4 COVID-19 impact update ......................................................................................................................................................................................... 5 2. AUSTRALIAN MACRO-FACTOR ANALYSIS .......................................................................................................... 7 Demographic factors .................................................................................................................................................................................................. 7 Economic factors ......................................................................................................................................................................................................... 8 3. SPORTS IN AUSTRALIA ................................................................................................................................................. 10 Sector overview ......................................................................................................................................................................................................... 10 Types of players in the field ................................................................................................................................................................................. 11 Most Popular Sports ................................................................................................................................................................................................. 12 Major Sports Entities ................................................................................................................................................................................................ 14 Major Sports Events .................................................................................................................................................................................................. 15 3.5.1 Player Sports ................................................................................................................................................................................................................. 15 3.5.2 Cricket ................................................................................................................................................................................................................................ 18 3.5.3 Spectator Sports .......................................................................................................................................................................................................... 19 3.5.4 Special events ............................................................................................................................................................................................................... 19 Horse and Dog Racing ............................................................................................................................................................................................ 22 3.6.1 General ............................................................................................................................................................................................................................. 22 3.6.2 Major Industry Players ........................................................................................................................................................................................... 24 3.6.3 Major Events ................................................................................................................................................................................................................. 24 4. SPORTS INFRASTRUCTURE ....................................................................................................................................... 25 Funding ............................................................................................................................................................................................................................ 25 4.1.1 Government .................................................................................................................................................................................................................. 25 4.1.2 Private Sports Clubs and Educational Institutes ................................................................................................................................... 27 Existing Infrastructure ........................................................................................................................................................................................... 27 4.2.1 Victoria ............................................................................................................................................................................................................................ 27 4.2.2 New South Wales ...................................................................................................................................................................................................... 29 4.2.3 Other states ................................................................................................................................................................................................................... 31 Sports and Athletic Field Construction ....................................................................................................................................................... 34 4.3.1 General ............................................................................................................................................................................................................................. 34 4.3.2 Products segmentation ......................................................................................................................................................................................... 35 4.3.3 Markets segmentation ............................................................................................................................................................................................ 37 4.3.4 Major Industry Players ........................................................................................................................................................................................... 38 5. SPORTS TECHNOLOGY IN AUSTRALIA ............................................................................................................... 39 Overview ........................................................................................................................................................................................................................ 39 5.1.1 Wearable fitness technologies .......................................................................................................................................................................... 40 5.1.2 Disability Sports Technology............................................................................................................................................................................... 41 5.1.3 Data analytics and Artificial Intelligence ..................................................................................................................................................... 41 5.1.4 E-Sports ............................................................................................................................................................................................................................ 42 Trends ............................................................................................................................................................................................................................... 43 Startups Ecosystem - Victoria ........................................................................................................................................................................... 44 5.3.1 SportsTech cluster ecosystem ........................................................................................................................................................................... 45 5.3.2 SportsTech startups segmentation ...............................................................................................................................................................
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