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Lithuania 2013 Cycle Beer Market Insights Lithuania 2013 Cycle CONTENTS • Table of Contents • Typical Sample Pages from a Beer Market Insights 2013 report • Research Methodology • Definitions Copyright Information contained in Canadean reports is confidential and for use only by clients of Canadean with valid contracts. All copyright in these publications is reserved. No part of this report may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise) without prior permission of the copyright owners. Liability Whilst every effort has been made to ensure that information contained in this report is accurate and that opinions expressed are sound, Canadean Ltd cannot be made liable for any errors, omissions or incorrect information or for any loss or consequential losses arising as a result of decisions taken based on the contents of this report. Canadean prints its reports on 100% recycled paper using 80% post consumer waste. Wisdom Databases and Reports available from Canadean Beverages in 2013: Beer Country Market Insight Reports and Wisdom Databases Asia Australia(1) Indonesia Philippines Taiwan China Japan Singapore Thailand Hong Kong Malaysia South Korea Vietnam India Americas Argentina Chile Guatemala Panama Brazil Colombia Honduras USA(1) Canada(1) Costa Rica Mexico Venezuela Caribbean(2) El Salvador Nicaragua West Europe Austria(1) Germany(1) Italy Spain(1) Belgium(1) Greece Netherlands(1) Sweden(1) Denmark(1) Ireland (Republic)(1) Norway(1) Switzerland(1) Finland(1) Ireland (Northern) Portugal United Kingdom(1) France(1) East Europe Bulgaria Hungary Romania Slovenia Croatia Latvia Russia Turkey Czech Republic Lithuania(1) Serbia Ukraine Estonia(1) Poland Slovak Republic Africa Nigeria In addition to above reports, top line data is also available for another 111 countries. (1) Cider Market Insight Reports and Wisdom Databases also available. Cider data also available for New Zealand and South Africa. (2) Includes data on: Antigua, Aruba, Bahamas, Barbados, Belize, Cuba, Curacao & others, Dominica, Dominican Republic, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Puerto Rico, St Kitts, St Lucia, St Vincent, Suriname, Trinidad. Other products available from Canadean Beverages include: Global Beer Trends – Excel Report Global Brewer Analyser – Excel Report Global Beverage Forecasts Quarterly Beverage Tracker Consumer Trends in Beer, Cider & Pre-mixed Spirits Lithuania Table of Contents Table of Contents ..................................................................................................................................................... 5 List of Tables ............................................................................................................................................................. 6 List of Figures ........................................................................................................................................................... 8 Data Revisions .......................................................................................................................................................... 9 Executive Summary ................................................................................................................................................ 11 Executive Summary .............................................................................................................................................. 12 Section 1 Market Context ....................................................................................................................................... 13 Market Context ..................................................................................................................................................... 14 Market Environment ............................................................................................................................................. 14 The Consumer Palate ........................................................................................................................................... 14 All Commercial Beverages ................................................................................................................................... 15 Legislation and Taxation ....................................................................................................................................... 16 Market Parameters Tables ................................................................................................................................... 17 Legislation and Taxation Tables ........................................................................................................................... 22 Section 2 Market Background Briefing ................................................................................................................ 25 Market Background Briefing ................................................................................................................................. 26 Section 3 Market Update ........................................................................................................................................ 27 Market Commentary ............................................................................................................................................. 29 Current and Emerging Trends .............................................................................................................................. 29 Outlook ................................................................................................................................................................. 30 Imports and Exports ............................................................................................................................................. 30 Segmentation ........................................................................................................................................................ 30 Brand Analysis ...................................................................................................................................................... 32 Private Label/Private Label Producers ................................................................................................................. 33 Market Structure ................................................................................................................................................... 34 Brewers ................................................................................................................................................................. 34 Packaging Trends ................................................................................................................................................. 36 Market Valuation & Pricing ................................................................................................................................... 36 Distribution Trends................................................................................................................................................ 37 Beer Pricing Tables .............................................................................................................................................. 40 Beer Data Tables .................................................................................................................................................. 42 Section 4 Brewer Profiles ...................................................................................................................................... 75 Brewer Profiles ..................................................................................................................................................... 76 Gubernija .............................................................................................................................................................. 76 Kalnapilio-Tauro Grupė (Royal Unibrew) ............................................................................................................. 78 Kauno Alus ........................................................................................................................................................... 81 Švyturys-Utenos Alus (Carlsberg Group) ............................................................................................................. 83 Tūb Rinkuškiai ...................................................................................................................................................... 86 Volfas Engelman................................................................................................................................................... 88 Smaller Brewers ................................................................................................................................................... 91 Methodology & Product Definitions ..................................................................................................................... 93 Map ......................................................................................................................................................................... 118 Table of Contents 5 Beer Market Insights/Jun-13 ©Canadean. This product is licensed and is not to be photocopied. 5 Lithuania List of Tables Table 1:
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