Travel Vs Coronavirus 2020 (Pdf)

TRAVEL vs CORONAVIRUS, MAY 2020

CORNWALL, ENGLAND CURRENT MARKET CURRENT MARKET OUR FINDINGS METHODOLOGY

TI Media carried out a travel research during the coronavirus pandemic in order to gauge consumer sentiment and future holiday plans.

We’re looking at how and when consumers like to travel and why, where they like to go, what’s important to them when booking, and what they will spend their money on.

Total Sample: Nationally representative sample of 300 respondents. Compared to our 2019 travel study (when direct comparison available).

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, TRAVEL AND HOLIDAYS REMAIN A CENTRAL PILLAR IN CONSUMER’S LIVES ANSWERING TRAVEL QUESTIONS

1. HOW ARE WE FEELING? 2. WHY & WITH WHO WILL WE TRAVEL? 3. WHEN? 4. WHERE & HOW? 5. WHAT TYPE & FOR HOW MUCH? 6. ANY REASSURANCES? 7. WHAT WE’LL DO? KEY FINDINGS

• CONSUMERS ARE FEELING WORRIED BUT OPTIMISTIC • TRAVELLING BY CAR MORE, LESS BY BUSES AND PLANES • HOLIDAYS IN THE UK (STAYCATION) CONSIDERATION MORE THAN DOUBLES • STRESS RELIEF, HEALTH AND WELLBEING ARE MORE AND MORE IMPORTANT. MANY WILL TRAVEL TO RECONNECT WITH THEIR PASSIONS • 2020 HOLIDAYS WILL BE A WAY TO SOCIALISE WITH FAMILY AND FRIENDS • BEACH QUALITY AND FOOD OFFER REMAIN TOP DESTINATION CHOICE FACTORS • SCHOOL HOLIDAYS TIMING REMAINS CRUCIAL • PEOPLE WILL LOOK TO BOOK THE HOLIDAYS AND TRAVEL ALMOST IMMEDIATELY AFTER THE BOOKING IS MADE. • HOLIDAY MONEY IS ALREADY SET ASIDE • HYGIENE LEVEL OF THE VENUE / HOTEL WILL BE EXTREMELY IMPORTANT • 8 IN 10 ARE INTERESTED IN AN OPTION CALLED “CORONAVIRUS GUARANTEE”.

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, HOW ARE WE FEELING? HOLIDAY LONGING

66%

agree that if they didn’t go on a holiday one year they would really miss it.

2019 agreement: 75%

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, THINKING ABOUT HOLIDAYS DESPITE FEELING WORRIED

81% 74% 61%

is currently feeling worried about will delay the holiday booking for is already thinking about their next booking their holidays. next year until they know the holiday and travel plans. impact Covid-19 will have. As comparison, when Brexit happened, Only 39% said that they are not thinking 48% said that they are worried about their When Brexit happened, 46% of people in about it yet. travel bookings. the UK decided to do the same.

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, 1 IN 3 WILL OR HAVE CANCELLED

31% doesn’t have anything booked yet, 26% will reschedule and 9% is not sure what to do yet.

WHAT ARE YOU GOING TO DO ABOUT YOUR 2020 HOLIDAYS BOOKING?

Not sure, 9% I already have cancelled it, 25%

I don’t have any 2020 holiday bookings, 31% I am going to cancel it, 9%

I am going to I already reschedule it, rescheduled 15% it, 11% Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, NOT SURE ABOUT AIR TRAVEL

70%

will be worried about flying in a crowded plane even after the pandemic is over.

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, TRAVELLING CONSIDERED LESS SAFE THAN STAYING AT THE DESTINATION / VENUE

METHODS OF TRASPORTATION INCLUDING PLANES, CRUISES, BUSES AND TRAINS ARE CONSIDERED LESS SAFE THAN HOTELS OR RESTAURANTS.

HOW CONCERNED ARE YOU ABOUT THE SAFETY OF THE BELOW VENUES / MET H O D S O F TRANSPORT FROM 1 (NOT AT ALL CONCERNED) TO 5 (VERY CONCERNED)?

4.0 3.9 3.8 3.8 3.8 3.8 3.7 3.7 3.6 3.6 3.6 3.5 3.5 3.4 3.4 3.2 3.1 2.9 2.7

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, Peace and quiet. but GETTING AWAY TO RELAX (SAFELY) want security as well especially An adventure, at the a break from moment every day life and some new Hoping to get away even experiences if it is somewhere close by. Just want to get out Going to Greece as of my flat and my area. soon as possible to replace our holiday which presumably I am looking to go to we won't be able to a sunny place where go on this year. covid has not impacted Looking for two to three weeks I think I will wait away on a beach resort preferably several months until all inclusive to the corona virus is take away the under control. I will despair of the probably look to last few months book a hotel that has I can’t wait to have some time good hygiene away with my family to relax and reputation, room standards and good escape these 4 walls. food preparation

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, PASSIONS

51%

will travel to reconnect with their passions rather than just to relax.

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, ENVIRONMENT IS KEPT ON TOP OF TRAVELLERS’ MINDS

6 5 in 10 in 10

will be more mindful of the is interested in eco-friendly environment when booking their tourism. holiday for 2020 / 2021. (2020: 50% vs 2019: 51%) (2020: 56% vs 2019: 62%)

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, WHY & WITH WHO WILL WE TRAVEL? STRESS RELIEF, HEALTH AND WELLBEING ARE GAINING IMPORTANCE

EXPLORATION OF UNKNOWN LOCATIONS AND EXPERIENCING DIFFERENT CULTURES IS LESS IMPORTANT TO THE BRITISH PEOPLE NOW WHEN IT COMES TO THEIR HOLIDAY REASONS

WHICH OF THE FOLLOWING REASONS, IF ANY, BEST DESCRIBE WHY YOU GO ON YOUR NEXT HOLIDAY?

2019 2020 RANKING CHANGE 2020 vs 2019

5 120% 5 3 100% 1 1 1 1 1 1 0 0 0 0 0 0 0 0 -1 -1 -2 -2 80% -4 -4 -5 65% 54% 60% 50% 48% 47% 44% 46% 45% -10 41% 40% 39% 38% 41% 34% 37% 40% 31% 32% 32% 32% 26%28% 27% 27% 25% 24% 23% 20% 24% -15 15% 14% 20% 11%10% 12% 9% 9% 8% 9% 6% 5% 4% 1% 4% -20 0%

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, Source: Travel survey, TI Media ‘The Lens’, ‘The Travel Source: survey, TI Media May SOCIALISE 2020 HOLIDAYS WILL BE A WAY WAY 2020A WILLBEHOLIDAYS TO WHO WOULD YOU GO ON YOUR NEXT HOLIDAY HOLIDAY NEXT YOUR ON GO YOU WOULD WHO WI TH? PLEASE SELECT ALL THAT APPLY. APPLY. THAT ALL SELECT PLEASE TH? WI

44% 64% WITH FAMILYWITH ANDFRIENDS 14% 36% 2020 | | 2020

#N/A 2019 Travel survey, , TI Media ‘The Lens’, ‘The Travel survey, TI Media May , 2019 24%

19% 2020 16%

10% 10%

#N/A 8% , 4% 4%

10% 3% TRAVEL INSPIRATION IS CURRENTLY LOWER THAN IN 2019, BUT VIDEO CONTENT AND GOOD DEALS INCREASE IMPORTANCE

WHEN YOU THINK ABOUT YOUR NEXT HOLIDAY, WHICH OF THE FOLLOWING T HINGS WILL YOU USE TO GET INSPIRATION ABOUT WHERE TO GO?

120% 3 3 3 2 1 1 100% 0 0 0 0 0 -1 -1 -1 -1 -2 -2 80% -3 66% -4 52% -5 60% 47% 43% 41% 43% -7 37% 36% 36% 35% 40% 30% 34% 32% 32% 30% -9 26% 25% 23% 26% 21% 17% 17% 17% 19% -11 20% 12% 10% 10% 9% 8% 2% -13 0% -15

2019 2020 RANKING 2020 vs 2019 Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, WHEN YOU WILL BE THINKING OF, OR PLANNING, A HOLIDAY DESTINATION, WHICH OF THE FOLLOWING FACTORS WILL YOU CONSIDER? BEACH QUALITY AND 2019 2020 FOOD OFFER REMAIN

The quality of nearby beaches 52% TOP DESTINATION 47% CHOICE FACTORS The types of food / cuisine on offer at the holiday destination 55% 46%

How affected the country was by the Covid-19 outbreak (e.g. #N/A

number of cases) 35% NEW

The history of the holiday destination 45% 33%

The architecture / art at the holiday destination 35% 24%

How close it is to family or friends 13% 20% THE LEVEL AND SIZE OF How good the healthcare system is in the destination country #N/A 18% COVID-19 OUTBREAK WILL NEW BE VERY IMPORTANT TO The people who you are likely to meet on holiday 24% 18% THE HOLIDAYMAKERS

The nightlife at the holiday destination 20% WHEN CHOOSING THEIR 17% TRAVEL DESTINATION. None of these 6% 8% FAMILY AND FRIENDS Where will look best on social media when I post pictures or 10% updates from holiday (i.e. Instagram, Facebook, Twitter...) 7% LOCATION HAS INCREASED ITS IMPORTANCE.

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, WHEN? Source: Travel survey, TI Media ‘The Lens’, ‘The Travel Source: survey, TI Media May INFLUENCED OF YEAR YOU TAKE YOUR NEXT HOLIDAY? HOLIDAY? NEXT YOUR TAKE YOU YEAR OF HOW INFLUENCED ARE YOU BY THE TIME TIME THE BY YOU ARE INFLUENCED HOW VERY VERY 39%

40% ETC) HOLIDAYS SCHOOL (E.G. 2020 | | 2020 Travel survey, , TI Media ‘The Lens’, ‘The Travel survey, TI Media May , 2019 INFLUENCED SLIGHTLY SLIGHTLY 2019 40%

33% 2020 INFLUENCED , NOT AT ALL ALL AT NOT

21%

27% 73% WILL BE INFLUENCED BY TAKING THEIR NEXT HOLIDAY SCHOOL HOLIDAYS THE TIME OF YEAR WHEN TIMING REMAINS CRUCIAL (2019: 79%). MAJORITY OF PEOPLE WILL BOOK UK HOLIDAYS WITHIN A FEW MONTHS AFTER THE RESTRICTIONS ARE LIFTED. LONG HAUL HOLIDAYS WILL SEE LONGER BOOKING STAGNATION.

WHEN, IF AT ALL, ARE YOU PLANNING TO BOOK TRAVEL / HOLIDAYS GIVE N THE CURRENT CORONAVIRUS O U T B RE A K?

UK ABROAD (SHORT HAUL) ABROAD (LONG HAUL)

38%

30%

26%

22%

20%

18%

17%

16% 16%

13%

12%

11%

4% 3%

SOON, EVEN IF IMMEDIATELY WITHIN A FEW WITHIN A FEW ABOUT A YEAR MORE THAN TWO NOT SURE / NOT T H E A F T E R WEEKS AFTER MONTHS AFTER A F T E R T H E YEARS AFTER THE APPLICABLE RESTRICTIONS RESTRICTIONS T H E T H E RESTRICTIONS RESTRICTIONS ARE NOT LIFTED A R E L I F T E D RESTRICTIONS RESTRICTIONS A R E L I F T E D A R E L I F T E D YET A R E L I F T E D A R E L I F T E D

UK bookings reach 60%

ABROAD (SHORT HAUL) bookings reach 57%

ABROAD (LONG HAUL) bookings reach 62% REACHING MAJORITY REACHING Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, PEOPLE WILL LOOK TO BOOK THE HOLIDAYS AND TRAVEL ALMOST IMMEDIATELY AFTER THE BOOKING IS MADE.

AND WHEN WOULD YOU LIKE YOUR TRIP TO HAPPEN?

UK ABROAD (SHORT HAUL) ABROAD (LONG HAUL)

36%

29%

28%

22%

21%

20%

19%

18%

16% 16%

13% 13%

3% 2%

UK bookings reach 58%

ABROAD (SHORT HAUL) bookings reach 58%

ABROAD (LONG HAUL) bookings reach 65% REACHING MAJORITY REACHING Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, VISITING PARKS AND BOTANIC GARDENS WILL HAPPEN FIRST, FOLLOWED CLOSELY BY OTHER ATTRACTIONS

HOW SOON AFTER THE RESTRICTIONS ARE LIFTED, WOULD YOU LIKE TO GO AND VISIT ATTRACTIONS?

ZOO PARK / BOTANIC GARDEN THEME / SAFARI PARK MUSEUM / GALLERY

34%

33%

29%

26%

24%

23%

22%

21%

18%

15% 15%

14%

13%

12%

11%

10%

7% 7%

6% 6%

4% 2%

SOON, EVEN IF IMMEDIATELY WITHIN A FEW WITHIN A FEW ABOUT A YEAR MORE THAN TWO NOT SURE / NOT T H E A F T E R WEEKS AFTER MONTHS AFTER A F T E R T H E YEARS AFTER THE INTERESTED RESTRICTIONS RESTRICTIONS T H E T H E RESTRICTIONS RESTRICTIONS ARE NOT LIFTED A R E L I F T E D RESTRICTIONS RESTRICTIONS A R E L I F T E D A R E L I F T E D YET A R E L I F T E D A R E L I F T E D

ZOO reaches 59% PARK / BOTANIC GARDEN reaches 56% THEME / SAFARI PARK reaches 57%

MUSEUM / GALLERY reaches 64% REACHING MAJORITY REACHING Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, MOST EVENTS WILL SEE A RETURN OF ATTENDEES WITHIN A YEAR FROM THE MOMENT RESTRICTIONS ARE LIFTED

HOW SOON AFTER THE RESTRICTIONS ARE LIFTED, WOULD YOU LIKE TO A TTEND AN EVENT?

CONCERT / FESTIVAL THEATRE SHOW SPORT EVENT TRADE SHOW

44%

33%

28%

27%

22%

21%

20%

19%

18%

17%

11%

10%

10% 10%

8% 8% 8%

4% 4% 4%

4% 4% 3%

CONCERT / FESTIVAL reaches 63% THEATRE SHOW reaches 58% SPORT EVENT reaches 62%

TRADE SHOW reaches 56% REACHING MAJORITY REACHING Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, UK HOLIDAYS AND OUTDOOR ACTIVITIES ARE THE MOST ATTRACTIVE

GOING ON UK HOLIDAYS, VISITING PARK / GARDEN AND GOING TO THE ZOO ARE GOING TO BE THE SOONEST THINGS DONE AFTER THE LOCKDOWN RESTRICTIONS ARE LIFTED

S UMMARY - THINGS TO DO - T I ME S C ORE (THE LOWER SCORE, THE SOONER PEOPLE ARE GOING TO DO IT) 4.6 4.2 4.2 3.9 3.9 4.0 4.0 4.0 3.6 3.6 3.7

UK PARK / ZOO MUSEUM / SPORT CONCERT / THEME / THEATRE TRADE ABROAD ABROAD HOLIDAYS BOTANIC GALLERY EVENT FESTIVAL SAFARI SHOW SHOW (SHORT (LONG GARDEN PARK HAUL) HAUL) HOLIDAYS HOLIDAYS

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, WHERE & HOW? MORE PEOPLE CONSIDER BUYING HOLIDAY HOME IN THE UK

Could you tell us if you be more or less likely to buy the below in the near future compared to pre-coronavirus times? (NET)

HOLIDAY HOME CARAVAN / HOLIDAY HOME IN THE UK MOTORHOME ABROAD

+17% +0% -6%

MORE PEOPLE ARE NOW CONSIDERING BUYING A HOLIDAY HOME IN THE UK, WHILE THE ABROAD OPTION IS LESS LIKELY TO ATTRACT NEW CUSTOMERS AT THE MOMENT.

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, WHICH PART(S) OF THE WORLD WOULD YOU 2019: UK HOLIDAYS CONSIDER FOR YOUR NEXT HOLIDAY? (DEFINITELY YES + PROBABLY YES) 33% CONSIDERATION

UK/ IRELAND 73% MORE THAN SOUTHERN EUROPE / … 52% DOUBLES NORTHERN EUROPE 46% CENTRAL EUROPE 46% USA 35% CARIBBEAN 30% AUSTRALASIA 23% INDIAN OCEAN 22% 3 IN 4 PLAN TO GO ON A FA R E A S T 20% HOLIDAY IN THE UK AS THEIR LATIN AMERICA 19% NEXT TRIP. NORTH AFRICA 19% SOUTH PACIFIC 17% ABOUT HALF ALSO CONSIDERS SOUTHERN AFRICA 17% EUROPE. MIDDLE EAST 15% EAST AFRICA 15%

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, UK COUNTRIES

THOSE WHO ARE CONSIDERING UK FOR THEIR NEXT HOLIDAY DESTINATION ARE LOOKING MAINLY AT ENGLAND, SCOTLAND AND WALES.

WHICH UK COUNTRY / COUNTRIES EXACTLY WOULD LIKE TO VISIT ON A HOLIDAY?

Not sure, 3% Northern Ireland, 27%

England, 76%

Wales, 48%

Scotland , 57% Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, RANKING: ARE THERE PARTICULAR AREAS/REGIONS OF THE UK WOULD LIKE TO VISIT ON A HOLIDAY?

1 1 2 3 2 2 4 4 4 5 6 7 6 7 7 9 8 10 9 11 10 11 12 12 13 14 13 14 15 15 16 16 17 18 17 19 18 20 19 20 21 21

RANKING POSITION: 2019 2020 RANKING RANKING CHANGE <=2 CHANGE <=-2 UK DEVON AREA, SCOTTISH AND WELSH DESTINATIONIONS ARE NOW CONSIDERED MORE THAN BEFORE BY THE BRITISH PEOPLE. REGIONS CORNWALL, TOWNS AND CITIES (INCL. LONDON) ARE LESS POPULAR WHEN COMPARED TO 2019.

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, WHICH OF THE FOLLOWING BEST DESCRIBE YOUR FAVOURITE TYPES OF INCREASED HOLIDAY IN THE UK? INTEREST IN 2019 2020 VARIOUS UK

Staying by the seaside 53% HOLIDAY TYPES 51%

Visiting historical places of interest 41% 46%

Staying in a rural location 37% 44% SEASIDE CONTINUES TO BE NUMBER 1 UK HOLIDAY Visiting cultural places of interest / 31% TYPE, BUT OTHER OPTIONS shopping in large British cities 40% (INCL. HISTORICAL AND RURAL LOCATIONS) ARE Walking holidays in the British countryside 33% 33% GROWING THEIR POPULARITY. Sailing on the UK's canal system 13% 15%

Physical activities (rock climbing, cycling 11% etc.) 15%

None of these 3% 4%

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, UK HOLIDAY CHOICE IS SUPPORTED BY MANY REASONS

BEAUTIFUL SCENERY IS THE TOP REASON, BUT IT’S STRONGLY SUPPORTED BY FLEXIBILITY WHEN IT COMES TO TRAVELLING METHOD AND JOURNEY TIME, TOGETHER WITH LOWER PRICE AND SUPPORTING UK ECONOMY.

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, RAPID CONSIDERATION INCREASE IN TRAVELLING BY OWN CAR

TRAVELLING BY OWN CAR IS NOW CONSIDERED MUCH MORE THAN IN THE PAST.

BUSES AND COACHES ARE SEEING A HIGH DECREASE IN THE CONSUMER CONSIDERATION.

WOULD YOU CONSIDER THE BELOW METHODS OF TRANSPORT FOR YOUR NEXT HOLIDAYS MORE OR LESS THAN IN THE PAST? (NET)

Motorhome / Ferry / Boat / Organised Public Bus / Drive my car Campervan Hire a car Motorbike Ship Train Coach Tour Plane Bus / Coach Coach 47%

8% 5% 3%

-22% -25% -28% -29% -34% -38%

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, WHAT TYPE & FOR HOW MUCH? Source: Travel survey, TI Media ‘The Lens’, ‘The Travel Source: survey, TI Media May ALL SELF - 44% YOU WOULD HOLIDAY OF TYPE(S) WHAT INCLUSIVE TYPE OF HOLIDAYS

42% AFTER THE AFTER TAKE TO PREFER - ETITOSAEL FTED? LI ARE RESTRICTIONS CATERING OVERTAKING 47% 41% 2020 | | 2020 2019 Travel survey, , TI Media ‘The Lens’, ‘The Travel survey, TI Media May , 2019 30% 21% 2020

29% 19%

2% 13% ,

2% 4% WHICH OF THE FOLLOWING BEST DESCRIBE HOLIDAY THE TYPE OF HOLIDAYS THAT YOU PREFER TO BOOK FOR YOUR NEXT TRIP? PACKAGES 2019 2020 IN DECLINE

I prefer to buy my travel and 33% accommodation separately 32%

I prefer to buy a package - travel and 46% BUYING ACCOMODATION accommodation all included in the cost 29% AND TRAVEL SEPARATELY BECAME NUMBER 1 It depends on what the best price is - OPTION FOR THE BRITISH if it's cheaper to buy travel and 34% HOLIDAYMAKERS accommodation separately I will do 26% (FROM NUMBER 3 IN 2019). that, if a package is cheaper, I'll…

2% I don't know 9%

2% None of these 5%

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, WHICH OF THE FOLLOWING BEST DESCRIBES HOW YOU WILL PAY FOR YOUR NEXT HOLIDAYS?

2019 2020

48%

37%

30%

24%

18%

17%

14%

12%

11%

10%

5% 2%

I SHOULD HAVE I WILL SAVE UP I WILL PAY FOR I WILL HAVE TO WHEN I PAY FOR SOMEONE ELSE NONE OF THE I WILL BORROW ENOUGH MONEY HEAVILY TO GO MY HOLIDAYS IN S A C R I F I C E HOLIDAYS IT WILL PROBABLY ABOVE MONEY TO PAY TO PAY FOR MY O N T H E INSTALMENTS TO BUYING OTHER WILL BE ON P A Y F O R M E F O R M Y HOLIDAYS OUT HOLIDAYS I SPREAD THE THINGS AFTER CREDIT (I.E. A HOLIDAYS FROM RIGHT, IN ONE W A N T T O COST I'VE PAID FOR A LOAN, CREDIT FRIENDS OR GO HOLIDAY CARD) THAT I FAMILY C A N R E P A Y LATER

SAVING UP HEAVILY IS NO LONGER THE MOST PAYING IN POPULAR HOLIDAY PAYMENT OPTION. ONE GO BRITISH PEOPLE ESTIMATE THAT THEY WILL HAVE ENOUGH MONEY TO PAY FOR THEIR HOLIDAYS IN ONE GO – ALMOST 4 x TIMES MORE SAY SO WHEN COMPARED TO LAST YEAR.

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, SPEND EXPECTATION FOR THE ABROAD HOLIDAYS IS HIGHER

How much money are you willing to spend on your next holiday travel and accommodation in total (UK and abroad)?

-47% +28% 2019 (TOTAL) 2020 (UK) 2020 (ABROAD) £1,126 £596 £1,436

BRITISH PEOPLE ARE PLANNING TO SPEND ABOUT HALF OF THEIR 2019 HOLIDAY BUDGET FOR 2020 UK TRIP.

HOWEVER, IF THEY’RE PLANNING HOLIDAYS ABROAD, THEY’RE GOING TO SPEND +£300 MORE THIS YEAR ON AVERAGE.

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, UK HOLIDAYS MUCH SHORTER BUT NOT MUCH CHEAPER

How many days do you think your UK and/or abroad holidays would last?

2019 (TOTAL) 2020 (UK) 2020 (ABROAD)

NOT MEASURED 5.9 10.4

COST £102 PER DAY £138

UK HOLIDAY DURATION IS -43% LOWER THAN THE ABROAD ONE, BUT DAILY UK HOLIDAY BUDGET IS ONLY -26% LOWER. Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, ANY REASSURANCES? REASSURANCES, FEATURES AND GUARANTEES

VARIOUS REASSURANCES ABOUT CLEANLINESS AND HYGIENE ARE EQUALLY IMPORTANT TO THE BRITISH HOLIDAYMAKERS

WHAT KIND OF REASSURANCE(S) / FEATURE(S) WILL YOU LOOK FOR IN A HOTEL OR HOLIDAY DESTINATION (UK OR ABROAD)?

HYGIENE CERTIFICATE 48% ASSURANCES OF CLEANLINESS 46% HAND GELS AVAILABILITY 46% SOCIAL DISTANCING ASSURANCES 46% REGULAR DEEP CLEANS … 41% STAFF WEARING GLOVES 31% STAFF WEARING MASKS 31% GOOD STAFF TREATMENT BY THE … 30% LIMITED ACCESS OF ADMISSIONS… 30% REMOVAL OF BUFFET DINING 22% KEYLESS ACCESS 21% NONE OF THE ABOVE 14% OTHER, PLEASE SPECIFY 1%

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, HYGIENE MOST IMPORTANT

HIGH HYGIENE AND CLEANLINESS LEVEL IS CHOSEN AS NUMBER 1 BY 54% OF PEOPLE.

IT’S MORE IMPORTANT THAN LOW PRICE AND BOOKING FLEXIBILITY.

High hygiene / cleanliness Low price / Good level value for Booking / money refund flexibility

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, BRAND TRUST, REVIEWS AND BOOKING FLEXIBILITY ARE MORE IMPORTANT

TOP TOUR OPERATOR ASSURANCES, LIKE ATOL, ABTA AND HOLIDAY INSURANCE REMAIN VERY IMPORTANT.

HOWEVER, SECONDARY FACTORS ARE NOW MORE RELEVANT IN THE EYES OF HOLIDAYMAKERS: ESTABLISHED BRAND IMAGE, TRUSTPILOT REVIEWS, LAST MINUTE BOOKING AVAILABILITY AND SMALL DEPOSIT OPTION ARE MORE LIKELY TO BE SOUGHT AFTER IN 2020 THAN 2019.

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, SHOULD HOTELS, AIRLINES AND TOUR OPERATORS OFFER “CORONAVIRUS GUARANTEE ” TO THEIR CUSTOMERS (E.G. EASY REFUNDS, FLEXIBLE TRAVEL DATES ETC.)? “CORONAVIRUS Not sure, 10% Yes, I would be happy to pay GUARANTEE” No, it’s not extra for this, 28% something I’m interested in, 10%

8 IN 10 ARE INTERESTED IN AN OPTION CALLED Yes, but only if it’s free, 51% “CORONAVIRUS GUARANTEE”.

WHAT SITUATION(S) SHOULD A “CORONAVIRUS GUARANTEE ” COVER? MAIN COVERAGE SHOULD 67% INCLUDE SITUATIONS 60% 54% 47% WHEN THE GOVERNMENT IS RESTRICTING 8% 1% TRAVEL AND/OR

W H E N U K W H E N T H E W H E N I A M W H E N I NONE OF THE OTHER, PLEASE WHEN THE GOVERNMENT HOTEL I HAVE U N A B L E T O CONSIDER IT ABOVE SPECIFY HOTEL HAS TO A P P L I E S B O O K E D I S TRAVEL DUE TO U N S A F E T O RESTRICTIONS CLOSED DUE TO S I C K N E S S COME ON YOUR CLOSE DUE ON TRAVEL DUE T H E A N D / O R BREAK DUE TO T O T H E CORONAVIRUS ISOLATION DUE T H E TO THE CORONAVIRUS OUTBREAK T O T H E CONTINUING OUTBREAK. OUTBREAK CORONAVIRUS T H R E A T O F OUTBREAK CORONAVIRUS

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, FULL REFUND FAVOURED BY HALF

IF “CORONAVIRUS GUARANTEE” WOULD BE PROVIDED, 2 IN 4 WOULD OPT IN FOR BOOKING CANCELLATION AND A FULL REFUND.

1 IN 4 WOULD LIKE TO TRANSFER THE BOOKING TO A NEW DATE.

WHICH OPTION WOULD YOU BE THE MOST LIKELY TO CONSIDER UNDER THE “CORONAVIRUS GUARANTEE ” I F I T APPLIES TO YOUR TRIP?

Apply the exact booking value to my online hotel / airline account for the future, 6%

Not sure, 10%

Apply the booking value (with extra bonus) to my online hotel / airline account for the future, 10% Cancel my booking and receive a full refund, 50%

Transfer my break to a new date in 2020 or 2021 (free of charge), 25% Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, EMAIL IS THE BEST WAY TO COMMUNICATE UPDATES

WHILE EMAIL IS CONSIDERED TO BE BEST FOR BOTH REGULAR AND URGENT UPDATES, TEXT MESSAGE AND PHONE CALL IS ACCEPTED MORE OFTEN WHEN THE INFORMATION IS URGENT.

HOW WOULD YOU LIKE TO COMMUNICATE AND RECEIVE TRAVEL INFORMATION F R OM DESTINATIONS OR HOLIDAY COMPANIES?

REGULAR UPDATES URGENT UPDATES

62%

56%

50%

43%

39%

37% 37%

35%

31%

30% 30%

27%

26%

25%

24%

22%

19%

18%

2% 1%

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, WHAT TO DO? STAYCATION AND ACTIVITY HOLIDAY IN GROWTH

SHORT CITY BREAKS JUMP TO THE FIRST PLACE IN THIS HOLIDAY TYPE RANKING (UP FROM 5TH), WHILE STAYCATION GOES UP BY 10 PLACES. HOLIDAY VILLAGES (E.G. CENTER PARCS) LOSE 12 PLACES. IT MIGHT BE DUE TO THEIR CONTINUOUS ANNOUCEMENTS OF EXTENDED CLOSURES.

WHAT TYPE(S) OF HOLIDAY WOULD YOU BE LOOKING TO HAVE AFTER COVID - 1 9 RESTRICTIONS ARE LIFTED?

80% 10 10 4 4 3 5 70% -1 2 1 -1 0 2 -1 0 -3 -2 -5 -3 -2 -3 60% 52% -12 -10 50% 41% 42% -20 37% 36% 37% -30 40% 34% 33% 32% 33% 26% 27%29% 28% -40 30% 20% 21% 17% 19% 19% 19% 18% 17% -50 15% 15% 14% 20% 11% 13% 12% 10% 11% 12% 7% 7% 6% 7% -60 10% 4% 5% 4% -70 0% -80

2019 2020 RANKING CHANGE 2020 vs 2019

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, OUTDOOR ACTIVITIES ARE DOMINATING THE HOLIDAY PLANS

WHAT ACTIVITIES WOULD YOU LIKE TO DO DURING YOUR HOLIDAYS IN THE UK?

VISITING A BEACH/COASTAL AREA 51% SPENDING TIME WITH FRIENDS AND FAMILY 47% SHORT WALK/ STROLL - UP TO 2 MILES/ 1 HOUR 45% VISITING A COUNTRY PARK/GARDEN 43% SIGHTSEEING BY CAR/ON FOOT 42% SHOPPING IN LOCAL MARKETS/VISITOR ATTRACTIONS 41% VISITING A WOODLAND/FOREST AREA 38% VISITING A HISTORIC HOUSE, STATELY HOME, CASTLE 33% VIEWED ARCHITECTURE AND BUILDINGS 32% VISITING A VISITOR/HERITAGE CENTRE 30% LONG WALK, HIKE OR RAMBLE (MINIMUM OF 2 MILES/ 1 HOUR) 29% CENTRE BASED WALKING (I.E. AROUND TOWN CENTRE) 29% SHOPPING IN HIGH STREET/RETAIL SHOPS 29% VISITED A MUSEUM/ART GALLERY 25% VISITING A CATHEDRAL, CHURCH, ABBEY OR OTHER RELIGIOUS BUILDING 24% WATCHING WILDLIFE, BIRD WATCHING 22% ATTENDING A CULTURE RELATED EVENT OR FESTIVAL, (E.G. MUSIC/ARTS … 18% VISITED A TV/FILM LOCATION 16% GOING ON AN OFFICIAL/ORGANISED GUIDED TOUR - ON FOOT, BUS, COACH … 12% WATER SPORTS (E.G. SURFING, SKIING) 12% PLAYING GOLF 8% D O N ’ T K N O W 4% OTHER, PLEASE SPECIFY 0% Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, MONEY DURING HOLIDAYS WILL BE SPENT MAINLY ON MEALS

FOOD AND BEVERAGE WILL REMAIN THE TOP CATEGORIES WHEN IT COMES TO SPEANDING MONEY ON HOLIDAYS. SPENDING CONSIDERATION ON EXPERIENCES AND ACCESS PASSES (E.G. TO THE POOL OR BEACH) INCREASED.

WHICH OF THE FOLLOWING SORTS OF THINGS ARE MOST LIKELY TO SPEND MONEY ON WHILST YOU ARE ON YOUR NEXT HOLIDAY?

2019 2020

60%

58%

56%

49%

48%

47%

42%

41%

40%

36%

31%

30%

29%

26%

21%

19%

17%

16%

14%

13%

7% 1%

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, SO WHAT?

• AIM AT RELAXING & WELLBEING, NOT AT ADVENTURE • DON’T FORGET THE PASSIONATE PEOPLE WITH HOBBIES • VIDEO HOLIDAY CONENT IS MORE INSPIRING NOW THAN EVER • REVIEWS WILL BE NOTICED • ENABLE LAST MINUTE BOOKINGS • REMEMBER THE GUARANTEES & ASSURANCES • OFFER SHORTER TYPE OF HOLIDAYS • OUTDOOR ACTIVITIES ARE IN DEMEND • SELF CATERING IS A WAY TO EAT. LARGE PROPORTION OF THE HOLIDAY MONEY WILL BE SPENT ON FOOD • LOW DEPOSITS WANTED, BUT LESS CREDIT / LOAN OFFERS NEEDED • CONNECT VIA EMAIL, AND, IF URGENT, CALL OR TEXT THE GUESTS

Source: Travel survey, TI Media ‘The Lens’, May 2020 | Travel survey, , TI Media ‘The Lens’, May 2019, THANK YOU