A New Vision for Northwest Coastal Resorts Summary Report

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A New Vision for Northwest Coastal Resorts Summary Report Report produced on behalf of Northwest Development Agency by Locum Destination Consulting March 2003 Contents 1 Overview . 1 1.1 The Project . 3 1.2 Challenging Times for Resorts . 3 1.3 The Big Picture . 4 1.4 A Co-ordinated Vision . 4 1.5 A Vision for Each Resort . 5 2 Underlying Issues . 9 2.1 Building on Previous Work . 9 2.2 A Need and Opportunity for Leadership . 9 2.3 Five Reasons for Substantial Public Sector Financial Intervention . 9 2.4 Circumstances Have Changed for Good . 10 2.5 Tourism Trends Have Not Been Kind to the Resorts . 10 2.6 Tourism Still Presents Big Opportunities for the Resorts . 11 2.7 Gems Needing Polishing . 12 2.8 Take Care with Over-precise Segmentation . 12 2.9 The Necessity for Reinvention . 12 2.10 Too Much Emphasis on Tourism in Regeneration Strategies . 12 2.11 Removal of ‘Bucket and Spade’ Trappings a Prerequisite . .13 2.12 More Focus Needed on the Building-line Side of the Promenade . 14 2.13 Access Needs to be Improved . 14 2.14 New Quality Benchmarks Needed . 14 2.15 The Downsizing Challenge . 15 2.16 The Problem of Too Many Houses in Multiple Occupation . 15 2.17 Stimulating Town Centre Property Prices . 15 2.18 Successful Destinations Cannot be Successful Next to Social Deprivation . 16 2.19 Take Care with ‘Sticky Plaster’ Solutions . 16 2.20 Everyone Wants to Create ‘Icons’ – Few Succeed . 17 2.21 Inappropriate Uses for Key Sites Should be Avoided . 17 2.22 Respect for Heritage is Key to Future Regeneration . 17 2.23 A National Seaside Museum? . 17 2.24 Bathing versus Birds . 17 2.25 Working within the Regional Spatial Planning Framework . 18 3 A Framework . 19 3.1 A Four-Tier Framework for the Renewal of the Coastal Resorts . 21 a new vision for northwest coastal resorts i 3.2 Tier 1: Regional Themes . 21 3.3 Tier 2: Regional Brands Based on Geography . 22 3.4 Tier 3: The Classic Resorts Hallmark . 24 3.5 Tier 4: Visions for Individual Resorts . 24 4 Classic Resorts . 27 4.1 A Hallmark . 29 4.2 Providing a Clear Vision and Target for Stakeholders . 29 4.3 Not an Identikit . 29 4.4 Preserving the Spirit of the Traditional Seaside Holiday . 29 4.5 Possibilities for National and European Participation . 29 4.6 A Target . 29 4.7 First Priority is Quality of Life . 29 4.8 The Brand Values . 30 4.9 A Model . 30 4.10 Consistent Application of the Brand Values is Essential . 30 4.11 Achieving the Brand Values . 30 4.12 No Compromises on Quality . 31 5 Grange over Sands . 33 5.1 SWOT Analysis . 35 5.2 An Exceptionally Pleasant Place . 35 5.3 Investment Would Produce Excellent Results . 35 5.4 The Vision: A Classic Resort . 35 5.5 Upgrading the Promenade . 36 5.6 The High Street . 36 6 Morecambe . 37 6.1 SWOT.

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MORECAMBE & HEYSHAM There Are 16 Primary and 2 Secondary
Lancashire County Council Children & Young People’s Public Health Commissioning—Child Health Profiles 2017 Public Health, assisted by Business Intelligence within Lancashire County Council have created 34 middle level (MSOA* cluster) Child Health Profiles (CHPs). This is because the CHPs on the Public Health England website are only at upper tier level. This does not show the outcome data at sub-district level but just an overview of children and young people’s health across the whole of County. These lower level profiles highlight where children’s health needs are the greatest and opportunities to reduce inequalities are greatest. MORECAMBE & HEYSHAM There are 16 primary and 2 secondary schools with 6th forms in Morecambe & Heysham. There are 2 special schools, 2 independent schools and 1 further education col- lege. There are 6 GP practices. Child health outcomes are quite poor in Morecambe and Heysham with 4 indicators ranked 3rd highest of the 34 CHPs (where 34 = best) covering Lancashire. These are the % of young people not in education employment or train- ing, the % of maternities to mums aged <20 years, the num- ber of children aged 5-17 on a child protection plan and the number of looked after children aged 0-4. It also has the 4th highest number of looked after children aged 5-17. 22% of children here are living in poverty (10th). Educational attainment in quite low with 46% of 10/11 year olds passing key stage 2 education and 48% of 15/16 year olds passing key stage 4. 64% of 4/5 year olds achieve a good level of development at the end of reception (7th).
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