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In Action You 20 ANNUAL 14 REPORT you are in action CAMPAIGN RESULTS In 2010, ArtsWave launched with a new name and an expanded mission: to be a leader and regional catalyst that works to advance the vitality and vibrancy of Greater Cincinnati by mobilizing the creative energy of the entire community. Four years later, our ongoing transformation has produced some amazing results. 2014 WAS A RECORD-BREAKING we gather stories and data about the BY THE NUMBERS YEAR FOR THE ARTSWAVE collective impact of the arts on our CAMPAIGN, with more than 40,000 region. As a Partner, we team up with donors contributing over $12 million. We arts organizations, businesses, and More than could not have achieved this milestone leading civic organizations to leverage without the incredible leadership of that impact for the good of all. In our 40,000 gifts Campaign Chair Melanie Healey, funding, storytelling, and strategy, More than her Campaign Cabinet, our Board ArtsWave amplifies the power of the of Trustees, and the thousands of arts in our community. volunteers, companies, and foundations 24,700 people No one person can contribute who invest in our arts and cultural made gifts of $150 or less enough to sustain more than 100 arts institutions. In the coming months, organizations. No one arts organization ArtsWave will invest those dollars in can bring arts experiences to everyone 1,034 leadership more than 100 arts organizations across who lives here. The ArtsWave story of $1,500 or more Greater Cincinnati, but the story doesn’t gifts is one of collective action by the end there. community, for the community. It’s the 258 Yes, ArtsWave is the region’s largest story of tens of thousands of people workplace giving campaigns Funder of the arts, but that’s just one giving what they can to make our region role that we play. As a Connector, we an amazing place to live. When we see 219 bring people together through the arts how our region is growing and thriving corporate gifts with fun workplace campaigns and because of your investment in the arts, exciting experiences. As an Aggregator, we know that’s ArtsWave in Action. $12 Million ALECIA contributed KINTNER President CREATING SOCIAL • 31% increase in unique visitors to our website • 9,000 video plays on our YouTube and Vimeo channels BUZZ • 1,900 impressions on Pinterest • 12% growth in Twitter followers • 1,400 net new Likes on Facebook page • 5,000+ unique user interactions on Facebook > 2014 ANNUAL REPORT what is in action? 1 2 3 4 2014’S FOUR To raise $12 million in To attract more than To increase engagement To create new ways BIG GOALS: contributions1 240,000 gifts 3and excitement in 4of giving outside of workplace campaigns workplace campaigns ArtsWave in Action helps community MAKING HISTORY… 2014’S BURNING QUESTION: THAT’S ARTSWAVE IN ACTION How does each contribution to members connect the dots between ArtsWave make a difference for their gift to ArtsWave and their personal 2014 SOURCES OF SUPPORT: the community? With the help experience of the impact of the arts. In print, digital, and social media, the of marketing experts from P&G, 9% POSSIBLE, and Stanard Design, we ArtsWave in Action message and images INDIVIDUAL RESIDENTIAL developed a new marketing campaign inspired donors to take action for their that brings the impact of the arts to life: community. The results were for the ArtsWave in Action. record books. 27% CORPORATE 63% INDIVIDUALS 54% 10% INDIVIDUAL FOUNDATIONS WORKPLACE & OTHER CAMPAIGN HISTORY: A RECORD-BREAKING YEAR 2010 $11 2011 $11 2012 $11.2 2013 $11.5 2014 $12,015,031 0 $3 $6 $9 $12 $15 in millions MELANIE We are thrilled to announce more than $12 million in contributions – HEALEY the highest amount ever raised by any community campaign for the arts Chair of the 2014 in the country. Cincinnati is at an unprecedented tipping point: from the Campaign and Group President, P&G “Banks to Over-the-Rhine to our thriving suburbs on both sides of the North America. river, people are participating in the arts like never before. And it’s been inspiring to see how companies, individuals, and new partners have 3 come together to support the arts. ” CAMPAIGN RESULTS ArtsWave understands the tremendous value of business partnerships. Cincinnati Children’s Hospital Medical Center at CincySings. J. Sheldon Photography In 2014, 258 companies ran of an audience of 1,400 at the Aronoff workplace giving campaigns, and Center in April. Hosted by Drew Lachey, gifts from those campaigns account the high-energy evening raised over for 54% of the total campaign. In $20,000 for the ArtsWave campaign turn, ArtsWave builds value for partner and gave everyone new reasons to companies year-round, providing fun cheer for their colleagues. Nine of APR 9 and exciting opportunities for employee the 10 companies participating in DREW LACHEY engagement that help them connect CincySings increased their total @DrewLachey deeply with their community. giving to the campaign this year. Getting ready CincySings ArtsWave ArtsPass to hit the stage Designed to build employee This signature benefit program connects for @ArtsWave engagement around ArtsWave donors to discounts and special offers #CincySings workplace giving campaigns as well from more than 30 arts organizations, show. as raise new dollars, CincySings plus restaurants, shops, and the invited companies to hold internal choir Cincinnati Reds. ArtsWave ArtsPass > competitions and then send their winning makes it easy to discover all the choirs to face-off in a friendly showdown. amazing arts our region has to offer. Ten local companies performed in front More than 16,000 donors gave $75 CincySings brought our employees together in a new and MANNY “creative way. It helped us raise more funds for ArtsWave than RIOS President and CEO, ever before and also generated a lot of goodwill and team spirit American Modern 4 among the entire company. ” Insurance Group 2014 ANNUAL REPORT partners in action Employees at Cincinnati Children’s Hospital Medical Center cheer during a workplace campaign event. or more and requested to receive the $488,097. To better connect these ArtsPass in 2014; over 3,000 offers have donors with the region’s myriad been downloaded from the ArtsPass cultural and civic opportunities, website over the past year. ArtsWave introduced the CincYPerks program for YP donors Leadership Giving in collaboration with C-Change An increase in leadership giving Class 8 of the Cincinnati USA also contributed to the success of Regional Chamber. Exclusive the campaign, with more than 1,000 offers and activities are built into the individuals giving $1,500 or more. With program, which functions as a unique support from generous challenge grants clearinghouse for engaging YPs in arts from the Carol Ann and Ralph V. Haile, and entertainment. Jr./U.S. Bank Foundation and P&G, ArtsWave secured 272 new leadership Amazing Arts Race gifts. In addition, ArtsWave launched Thirty-five teams from 41 companies the Women’s Leadership Roundtable to competed in ArtsWave’s 2014 Amazing encourage investment and interaction by Arts Race for young professionals. More women leaders in and for the arts. than 100 participants from Fifth Third Bank, Kroger, Macy’s, GE Aviation, and Young Professional Engagement more followed clues in this one-of-a-kind ArtsWave’s Young Professional donor arts scavenger hunt. Stops along this PNC Bank employees circle more than doubled in size in share their portraits at their year’s course included Kennedy Heights 2014, growing to 3,564 YPs contributing workplace event. Arts Center, the Taft Museum of Art, Elementz, and Know Theatre. CHRISTOPHER HATHAWAY @ccoolpeepl MT @AW AmazingRace #AWAmazingRace @ MNTRCircus Team 36, Where Are Thou - Clue 1 > 5 CAMPAIGN RESULTS APR 11 Macy’s Arts Sampler AMY QUINN @Rosemamie Arts Sampler weekend returns this Saturday! Don’t miss all the best our city has to offer! Macy’s Arts Sampler with NrityArpana @Macys Arts Indian Dance at the Taft Museum of Art. Mikki Schaffner Photography #Sampler2014 @ArtsWave > engagement in action Toast “2” the Arts MAR 5 RIGHTEOUS ROOM @RighteousRoom Help benefit the @ArtsWave I enjoy that I can “try” out a lot of different kinds of arts with my today by enjoy TWO “children/husband to see what they will enjoy before committing top-rated wines for “Toast to spending a lot of money on tickets. Quite surprisingly, my 2 The Arts”, $2 donated on 11-year-old LOVED opera! Who knew?? glasses & $6 for bottles! #ArtsWaveWine MACY’S ARTS SAMPLER ATTENDEE > ” At the same time workplace Macy’s Arts Sampler Toast “2” the Arts! campaigns were kicked into high More than 10,000 people attended For the first time, more than 20 local gear, ArtsWave expanded its reach three Macy’s Arts Sampler Saturdays restaurants, bars and hotels supported to donors outside the office. Events showcasing the area’s arts the campaign by offering two specially like Macy’s Arts Sampler and special organizations. Events included arts from selected “ArtsWave wines” on their promotions with the Cincinnati Reds and many world cultures including Japanese menus and donating $2 from the sale of local restaurants provided fun ways for choral music, African drumming, and every glass to the campaign. ArtsWave everyone to support and engage with Russian folk dancing. helped promote the businesses, making the arts. it a win-win for everyone. Participating establishments included Nada, Jean Robert’s Table, Local 127, The Precinct, The Cincinnatian Hotel, and Hilton Netherlands among others. 6 2014 ANNUAL REPORT DAVID CHARLES LEWIS APR 9 Macy’s Arts Sampler at @dcl72 Music Hall. Mikki Schaffner Photography Day out at the @Reds game with #AnyDirection and friends for @ArtsWave #CincySings > Arts Fans Step Up to the Plate Friend-Raising The Cincinnati Reds extended their For the first time, ArtsWave enlisted partnership with ArtsWave by creating a volunteer ambassadors to post and special discount on Reds tickets for the blog about the arts and the ArtsWave month of April and donating a portion of Community Campaign.
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