Hawaiian AWAII Language Television Broadcast Video Training
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AHA PUNANA LEO H Project Title: Ahai Olelo Ola: Hawaiian AWAII Language Television Broadcast Video Training, Development, and Broadcasting Award Amount: $1,471,316 Type of Grant: Social and Economic Development Strategies Project Period: Sept. 2009 – Sept. 2012 Grantee Type: Native Nonprofit PROJECT SNAPSHOT re-establish a living Hawaiian language to eventually become the first language of the 9 full-time equivalent jobs created Native Hawaiian community. 50 Elders involved It is undeniable that mass media, specifically 30 youth involved television, shapes the thinking of people in modern society. Historically, indigenous $1,524,800 in resources leveraged peoples have lacked control of their stories 3 partnerships formed on television. Despite technological 18 individuals trained advances in the broadcast industry that have the potential to level the playing, Hawaiians BACKGROUND had yet to establish or solidify a position in Aha Punana Leo is a nonprofit organization the state’s television industry. recognized as the founder of Punana Leo PURPOSE AND OBJECTIVES Hawaiian language immersion preschools, which were first established in 1984. The The purpose of the project was to develop organization’s 25 years of dedication to television broadcast expertise, create revitalizing a living Hawaiian language have content, and establish venues to provide required ever-widening approaches to its timely and relevant Hawaiian language work in the Native Hawaiian community. programming among the Native Hawaiian community. The expanded use of Hawaiian Since opening the first preschool, Aha language in daily life would assist in the Punana Leo staff realized graduates needed social development and continuous language additional Hawaiian language education and acquisition of Native Hawaiians. learning opportunities throughout their academic career and into adult life. Vertical The first objective was to hire and train15 development of Hawaiian language Hawaiian-speaking interns in television programming was identified as a strategy to broadcasting, including pre- and post- production skills and techniques. The 59 interns maintained a Native Hawaiian Interns who participated in the project perspective while developing and producing reported they learned how to bring news stories and programming in the technology to storytelling, and feel a Hawaiian language. Aha Punana Leo responsibility to keep the stories and formed a successful partnership with CBS language alive. One intern stated that affiliate KGMB-9 in Honolulu; the 15 because of the training she received, she AWAII interns produced and broadcast news feels she has another method to pass on the H segments in Hawaiian for “Sunrise,” language and reach the community of non- KGMB’s morning newscast. speakers who are younger. The second objective was to identify six Aha Punana Leo’s long-term vision is not stories per week to be featured in an Ahai just to duplicate or imitate existing Olelo Ola newscast segment, including television models, but to ensure the Native stories to be expanded into a 30-minute Hawaiian perspective serves as the news magazine. The project interns foundation for a new Hawaiian television produced and broadcast over 120 minutes of industry. Aha Punana Leo used the power daily newscast stories throughout the project of the media to manage the perceptions and period. Participants also developed, information disseminated. produced, and broadcast 180 minutes of the Hawaiians now are better positioned to Ahai Olelo Ola magazine’s 30-minute preserve, protect, perpetuate, and shows. incorporate traditional values and practices OUTCOMES AND COMMUNITY IMPACT into other parts of mainstream society, As a result of the project, 15 interns ensuring a “Hawaii for Hawaiians” in completed professional training, and nine perpetuity. Moreover, there is potential to remain employed in the media. Additionally, take expertise development to the next level, over 300 minutes of daily newscast and through a partnership with University of news magazine stories were produced and Hawaii at Hilo to offer a certificate program broadcast in the Hawaiian language, as well in Hawaiian broadcasting. as uploaded for recurring access on the Oiwi “Now we have the opportunity to see television web portal, a video-on-demand television broadcasting in the Native digital service, with nearly 9 million views language bringing a renewed sense of self and reaching about 50 percent of Hawaiian esteem that Hawaiian language has value. households. It’s showing that Hawaiian is a living Increasing Hawaiian language speaking language and we are using it.” talent provided local television stations a Project Intern pool of qualified talent to report stories from a Native Hawaiian perspective and met the Hawaiian speaking community need for language specific broadcasts. The project provided high quality Hawaiian language materials to 15,000 speakers, as well as to approximately 400,000 households seeking mainstream usage of the Hawaiian language and connections with the unique culture of Hawaii. 60 HO’OULU LAHUI, INC. H Project Title: Ike’ Aina: From the Seed to AWAII the Table Award Amount: $900,860 Type of Grant: Social and Economic Development Strategies Project Period: Sept. 2009 – Sept. 2012 Grantee Type: Native Nonprofit PROJECT SNAPSHOT cultural isolation, lack of adequate educational opportunities, drastic changes in 2 full-time equivalent jobs created the community’s social makeup, and a 10 Elders involved limited job market, the Puna community faces a range of challenges in education, 110 youth involved health and wellness, social development, $494,171 in resources leveraged and economic opportunity. 63 individuals trained In response to these challenges, HLI saw the 10 partnerships formed critical need to reconnect Native Hawaiian youth and families to the ‘aina (land), fresh BACKGROUND locally-grown produce, traditional foods, Founded in 1995, Ho’oulu Lahui, Inc. (HLI) and balanced diets. This would promote is a Native Hawaiian nonprofit that works to healthy lifestyles, develop Hawaiian- awaken Hawaiian culture, values, beliefs controlled assets such as a community and lifestyles in partnership with the garden and a commercial kitchen, and offer community to achieve unity, harmony, and agriculture and culinary activities that total well-being. Through its Pu’ala promote a healthy, diverse, and sustainable Cultural Education Center, the organization local food economy. runs programs serving thousands of PURPOSE AND OBJECTIVES individuals and groups of all ages locally, statewide, nationwide, and globally. The purpose of the Ike’ Aina: From Seed to Table project was to develop integrated In 2000, HLI founded the Kua O Ka La agricultural and culinary programs and a Public Charter School to serve as a commercial kitchen that support a healthy, culturally-driven school in the Puna sustainable lifestyle for Native Hawaiian community on Hawaii Island. The Puna middle and high school students. community is 27 percent Native Hawaiian. The Kua O Ka La School serves 100 The project’s first objective was to develop students—mostly Native Hawaiian—and a fully-functioning certified commercial their families. Due to factors including kitchen, which would allow students to 61 develop and practice skills in culinary arts, OUTCOMES AND COMMUNITY IMPACT agriculture, and business management. Students demonstrated increased knowledge Project staff purchased kitchen equipment and use of active lifestyles and healthy food including industrial stoves, sinks, as a result of the project. For example, dishwashers, and cooking utensils. All staff many youth who rarely ate fresh fruits and and students were trained in program- vegetables now regularly incorporate them AWAII specific policies and safety procedures. into their diets. Students also learned to H However, staff and consultants determined recognize and harness the resources around during an environmental impact study in the them, while developing a deeper connection design phase that the kitchen should be to their homeland, history, and culture. One larger. Utilizing a contingency plan, the student said, “We used to grow all the food staff constructed a temporary outdoor we needed here. Now, we import 85 kitchen; the permanent kitchen is scheduled percent. By growing our own food again we for completion in 2013. When completed, will be strong and healthy like our ancestors the kitchen will enable HLI to share recipes before us.” with the wider community by expanding its popular weekly luncheons. By applying lessons learned from the agriculture and culinary programs at home, The second objective was to develop and students positively influenced their families’ implement an agricultural program that food shopping and eating habits. The produces fruit and vegetables to support the parents and community take pride in the culinary educational activities. Staff and work the students are doing, and parents community volunteers developed basic, spoke about developing a connection to their intermediate, and advanced curriculums children’s academic success and immersion covering: garden development; composting; in Hawaiian culture and language. Elders vermiculture; and soil, water, and micro- and other community members said they organism science. Students learned both were glad to see traditions being taught to contemporary and traditional Hawaiian youth and carried on for the future. farming techniques and applied knowledge by clearing, planting, and managing